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<title >Girls in Marketing</title>
<itunes:type >episodic</itunes:type>
<itunes:summary ><![CDATA[Girls in Marketing is an online platform and community for girls and women in the marketing industry helping to bridge the gap of gender imbalance in the professional world. We provide resources, support and advice on our website and social media platforms to help those who want to succeed in their marketing career or even just better their online presence. You don\'t have to work in marketing to be apart of our community or use our platform

We are here to empower, support and lift up other women in the industry.]]></itunes:summary>
<description ><![CDATA[Girls in Marketing is an online platform and community for girls and women in the marketing industry helping to bridge the gap of gender imbalance in the professional world. We provide resources, support and advice on our website and social media platforms to help those who want to succeed in their marketing career or even just better their online presence. You don\'t have to work in marketing to be apart of our community or use our platform

We are here to empower, support and lift up other women in the industry.]]></description>
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<language >en</language>
<copyright >Copyright 2026 Girls in Marketing</copyright>
<itunes:author >Girls in Marketing</itunes:author>
<googleplay:author >Girls in Marketing</googleplay:author>
<itunes:owner ><itunes:name >Girls in Marketing</itunes:name>
<itunes:email >noquezarry@gmail.com</itunes:email>
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<title >The End of The Girls in Marketing Podcast  | S6 Ep 10</title>
<link >https://listen.hubhopper.com/episode/the-end-of-the-girls-in-marketing-podcast-s6-ep-10-1788977333/33051176</link>
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<pubDate >Thu, 19 Jun 2025 05:00:23 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast for one last time 

In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.

Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.

Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support. 

This might be the end of the podcast, but it’s nowhere near the end of the journey 

With love always,
The Girls in Marketing Team x

Chapters:
00:00 Introduction and Final Episode Announcement
01:17 Reflecting on the Journey
02:07 Origins of the Girls Marketing Podcast
03:31 Evolution and Growth
05:17 Challenges and Changes
09:49 Favorite Episodes and Guests
21:50 The Decision to End the Podcast
25:05 Final Thoughts and Gratitude]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast for one last time 

In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.

Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.

Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support. 

This might be the end of the podcast, but it’s nowhere near the end of the journey 

With love always,
The Girls in Marketing Team x

Chapters:
00:00 Introduction and Final Episode Announcement
01:17 Reflecting on the Journey
02:07 Origins of the Girls Marketing Podcast
03:31 Evolution and Growth
05:17 Challenges and Changes
09:49 Favorite Episodes and Guests
21:50 The Decision to End the Podcast
25:05 Final Thoughts and Gratitude]]></description>
<enclosure  url='https://play.hubhopper.com/f7dcb2f12b5d06bb0441063e011ea49d.mp3?s=rss-feed'  length='25920000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1698</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051176/the-end-of-the-girls-in-marketing-podcast-s6-ep-10.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051176/the-end-of-the-girls-in-marketing-podcast-s6-ep-10.jpg' ></itunes:image>
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<title >AI Overload, DM Updates &amp; Nostalgic Marketing Wins | S6 Ep 9</title>
<link >https://listen.hubhopper.com/episode/ai-overload-dm-updates-nostalgic-marketing-wins-s6-ep-9-1788977333/33051177</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911751</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 05 Jun 2025 05:00:34 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.

Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.

Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.

Chapters:
00:00 Introduction and Weekly Highlights
00:48 Google\'s AI Marketing Advisor
05:25 Instagram\'s New DM Features
14:54 Google\'s AI Shopping Experience
19:32 Small Businesses and Social Media Marketing
23:55 Audience Questions with Sophie Lee
25:40 Embracing Fear and Building Confidence
28:17 Launching the Freelancing for Marketers Course
32:32 Nostalgic Marketing Campaigns
40:17 Podcast Recommendations and Insights
44:44 Creative Marketing Campaigns
48:31 Conclusion and Community Engagement]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.

Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.

Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.

Chapters:
00:00 Introduction and Weekly Highlights
00:48 Google\'s AI Marketing Advisor
05:25 Instagram\'s New DM Features
14:54 Google\'s AI Shopping Experience
19:32 Small Businesses and Social Media Marketing
23:55 Audience Questions with Sophie Lee
25:40 Embracing Fear and Building Confidence
28:17 Launching the Freelancing for Marketers Course
32:32 Nostalgic Marketing Campaigns
40:17 Podcast Recommendations and Insights
44:44 Creative Marketing Campaigns
48:31 Conclusion and Community Engagement]]></description>
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<itunes:duration >2967</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051177/ai-overload-dm-updates-nostalgic-marketing-wins-s6-ep-9.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051177/ai-overload-dm-updates-nostalgic-marketing-wins-s6-ep-9.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >AI Dolls, New Canva Features &amp; What Gen Z Actually Cares About | S6 Ep7</title>
<link >https://listen.hubhopper.com/episode/ai-dolls-new-canva-features-what-gen-z-actually-cares-about-s6-ep7-1788977333/33051178</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911757</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 24 Apr 2025 05:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast! 

In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. 

Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. 
Let’s get into it.

Chapters:
00:00 Introduction and Major Marketing News
01:02 Canva Create Event Highlights
05:23 Meta\'s FTC Challenge and Its Implications
06:57 Instagram\'s Lockable Posts Experiment
10:06 Gen Z Travel Trends and Social Media Influence
16:06 Guess the Brand by Their Mission Statement
23:03 Personal Touch in Jewelry Branding
23:52 Ben & Jerry\'s Social Mission
24:38 Pepsi\'s Challenging Brand Identity
29:18 AI Doll Trend: Fun or Ethical Dilemma?
36:59 L\'Oreal\'s \'Never Your Fault\' Campaign
40:40 Celebrating Everyday Marketers
43:55 Podcast Wrap-Up]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast! 

In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. 

Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. 
Let’s get into it.

Chapters:
00:00 Introduction and Major Marketing News
01:02 Canva Create Event Highlights
05:23 Meta\'s FTC Challenge and Its Implications
06:57 Instagram\'s Lockable Posts Experiment
10:06 Gen Z Travel Trends and Social Media Influence
16:06 Guess the Brand by Their Mission Statement
23:03 Personal Touch in Jewelry Branding
23:52 Ben & Jerry\'s Social Mission
24:38 Pepsi\'s Challenging Brand Identity
29:18 AI Doll Trend: Fun or Ethical Dilemma?
36:59 L\'Oreal\'s \'Never Your Fault\' Campaign
40:40 Celebrating Everyday Marketers
43:55 Podcast Wrap-Up]]></description>
<enclosure  url='https://play.hubhopper.com/9abf8823baf25d461050175974a7286c.mp3?s=rss-feed'  length='40940000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2682</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051178/ai-dolls-new-canva-features-what-gen-z-actually-cares-about-s6-ep7.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051178/ai-dolls-new-canva-features-what-gen-z-actually-cares-about-s6-ep7.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI-Generated Chaos, Giant Newspaper Campaigns &amp; Brands Killing Their Products | S6 Ep5</title>
<link >https://listen.hubhopper.com/episode/ai-generated-chaos-giant-newspaper-campaigns-brands-killing-their-products-s6-ep5-1788977333/33051179</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911758</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 27 Mar 2025 06:00:04 +0000</pubDate>
<itunes:summary ><![CDATA[Grab a ticket to Advertising Week Europe 2025 here: https://advertisingweek.com/event/advertising-week-europe-2025/

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.

Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.

It’s a packed episode, filled with insights and campaigns!

Chapters:
00:00 Introduction
01:15 Instagram\'s AI Generated Comments
06:35 AI and Copyright Protection
10:31 Longer Videos on TikTok
14:21 Google\'s Shielded Email Update
17:06 Workplace Stress and Mental Health
23:55 Community Q&A
24:27 Top Tips for Growing a Corporate LinkedIn Page
26:28 The Importance of Organic Content on LinkedIn
29:10 Staff Picks: Noteworthy Campaigns
29:27 Jaguar Land Rover Rebrand: A Case Study
33:40 Advertising Week Europe Event
34:25 Brands Killing Their Products: A Trend?
40:28 Flow Health Campaign: Breaking Taboos
44:31 Creative Marketing on a Budget
46:38 Final Thoughts]]></itunes:summary>
<description ><![CDATA[Grab a ticket to Advertising Week Europe 2025 here: https://advertisingweek.com/event/advertising-week-europe-2025/

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.

Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.

It’s a packed episode, filled with insights and campaigns!

Chapters:
00:00 Introduction
01:15 Instagram\'s AI Generated Comments
06:35 AI and Copyright Protection
10:31 Longer Videos on TikTok
14:21 Google\'s Shielded Email Update
17:06 Workplace Stress and Mental Health
23:55 Community Q&A
24:27 Top Tips for Growing a Corporate LinkedIn Page
26:28 The Importance of Organic Content on LinkedIn
29:10 Staff Picks: Noteworthy Campaigns
29:27 Jaguar Land Rover Rebrand: A Case Study
33:40 Advertising Week Europe Event
34:25 Brands Killing Their Products: A Trend?
40:28 Flow Health Campaign: Breaking Taboos
44:31 Creative Marketing on a Budget
46:38 Final Thoughts]]></description>
<enclosure  url='https://play.hubhopper.com/c417d8dc505e7f4065383c36bdded201.mp3?s=rss-feed'  length='43430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2846</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051179/ai-generated-chaos-giant-newspaper-campaigns-brands-killing-their-products-s6-ep5.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051179/ai-generated-chaos-giant-newspaper-campaigns-brands-killing-their-products-s6-ep5.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Making an Impact: International Women\&apos;s Day, PLT Rebrand &amp; Measuring Creative Campaigns | S6 Ep4</title>
<link >https://listen.hubhopper.com/episode/making-an-impact-international-womens-day-plt-rebrand-measuring-creative-campaigns-s6-ep4-1788977333/33051180</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911769</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 13 Mar 2025 09:31:22 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast. 

In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.

Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.

Chapters:
00:00 Introduction
00:31 International Women\'s Day Campaigns
01:16 Tony\'s Chocolonely Campaign
04:00 See What She Sees Campaign
10:04 Refuge Red Flag Campaign
13:05 Latest Marketing News
13:13 Instagram\'s Separate Reels App
15:54 Google\'s AI Shopping Expansion
21:21 LinkedIn\'s Connections Only Feed
25:49 Meta\'s Community Notes
29:18 Industry Research: Thrive in 2025
30:37 The Importance of Multi-Channel Strategies
31:37 YouTube\'s Growing Influence in Marketing
34:40 Conversational Ads and DM Campaigns
39:27 Your Questions Answered: Measuring Campaign Impact
44:16 PLT Rebrand: A Controversial Move
49:59 National Trust\'s TikTok Strategy
53:13 Conclusion]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast. 

In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.

Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.

Chapters:
00:00 Introduction
00:31 International Women\'s Day Campaigns
01:16 Tony\'s Chocolonely Campaign
04:00 See What She Sees Campaign
10:04 Refuge Red Flag Campaign
13:05 Latest Marketing News
13:13 Instagram\'s Separate Reels App
15:54 Google\'s AI Shopping Expansion
21:21 LinkedIn\'s Connections Only Feed
25:49 Meta\'s Community Notes
29:18 Industry Research: Thrive in 2025
30:37 The Importance of Multi-Channel Strategies
31:37 YouTube\'s Growing Influence in Marketing
34:40 Conversational Ads and DM Campaigns
39:27 Your Questions Answered: Measuring Campaign Impact
44:16 PLT Rebrand: A Controversial Move
49:59 National Trust\'s TikTok Strategy
53:13 Conclusion]]></description>
<enclosure  url='https://play.hubhopper.com/bd289819f47f5180d024e0999ca404da.mp3?s=rss-feed'  length='49500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3243</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051180/making-an-impact-international-womens-day-plt-rebrand-measuring-creative-campaigns-s6-ep4.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051180/making-an-impact-international-womens-day-plt-rebrand-measuring-creative-campaigns-s6-ep4.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What\&apos;s Next in Digital: YouTube\&apos;s Future, TikTok Music Takeover &amp; Google\&apos;s AI Career Coach | S6 Ep3</title>
<link >https://listen.hubhopper.com/episode/whats-next-in-digital-youtubes-future-tiktok-music-takeover-googles-ai-career-coach-s6-ep3-1788977333/33051181</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911777</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 27 Feb 2025 06:00:05 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.

What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?

Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.

Chapters:
00:00 Introduction
00:48 BuzzFeed\'s Positive Social Media Platform
06:55 Instagram\'s New Dislike Button for Comments
12:14 YouTube\'s Evolution and Future Plans
17:01 Google\'s AI Career Tool: Career Dreamer
20:21 TikTok\'s Impact on Music Discovery
26:57 The Impact of TikTok on Music Discovery
27:51 Insights from Marketing Experts
28:34 Understanding the Customer Journey
30:58 Optimising Customer Communications
39:53 Exploring New Brand Collaborations
43:44 Mr. Beast on Diary of a CEO
46:57 Burberry\'s Nostalgic Campaign
49:42 Final Thoughts and Wrap-Up]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.

What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?

Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.

Chapters:
00:00 Introduction
00:48 BuzzFeed\'s Positive Social Media Platform
06:55 Instagram\'s New Dislike Button for Comments
12:14 YouTube\'s Evolution and Future Plans
17:01 Google\'s AI Career Tool: Career Dreamer
20:21 TikTok\'s Impact on Music Discovery
26:57 The Impact of TikTok on Music Discovery
27:51 Insights from Marketing Experts
28:34 Understanding the Customer Journey
30:58 Optimising Customer Communications
39:53 Exploring New Brand Collaborations
43:44 Mr. Beast on Diary of a CEO
46:57 Burberry\'s Nostalgic Campaign
49:42 Final Thoughts and Wrap-Up]]></description>
<enclosure  url='https://play.hubhopper.com/8d6faab7cba800699623864a167936a6.mp3?s=rss-feed'  length='45630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2990</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051181/whats-next-in-digital-youtubes-future-tiktok-music-takeover-googles-ai-career-coach-s6-ep3.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051181/whats-next-in-digital-youtubes-future-tiktok-music-takeover-googles-ai-career-coach-s6-ep3.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing is Overwhelming: Burnout, AI Takeovers &amp; Getting Hired in Marketing | S6 Ep 2</title>
<link >https://listen.hubhopper.com/episode/marketing-is-overwhelming-burnout-ai-takeovers-getting-hired-in-marketing-s6-ep-2-1788977333/33051182</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911779</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 13 Feb 2025 06:00:19 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?

Marketing is overwhelming, but we\'re here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.

Chapters:
00:00 Introduction
04:25 The Turmoil of X and the Rise of Threads
09:08 Apple\'s iOS Email Update and AI Summaries
15:17 AI Usage in Marketing Roles
20:25 Emotional Exhaustion in Marketing
23:18 Understanding Company Culture and Support
23:43 Self-Reflection and Managing Expectations
24:17 Addressing Imposter Syndrome
25:45 Navigating Internships and Job Applications
27:29 Building a Standout CV and Interview Skills
30:14 Effective Networking Strategies
36:00 Charity Campaigns and Marketing
43:43 Creative Marketing Campaigns
46:51 Conclusion and Final Thoughts]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?

Marketing is overwhelming, but we\'re here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.

Chapters:
00:00 Introduction
04:25 The Turmoil of X and the Rise of Threads
09:08 Apple\'s iOS Email Update and AI Summaries
15:17 AI Usage in Marketing Roles
20:25 Emotional Exhaustion in Marketing
23:18 Understanding Company Culture and Support
23:43 Self-Reflection and Managing Expectations
24:17 Addressing Imposter Syndrome
25:45 Navigating Internships and Job Applications
27:29 Building a Standout CV and Interview Skills
30:14 Effective Networking Strategies
36:00 Charity Campaigns and Marketing
43:43 Creative Marketing Campaigns
46:51 Conclusion and Final Thoughts]]></description>
<enclosure  url='https://play.hubhopper.com/44abdfbd7b04ae7ef8fea03cbe34b605.mp3?s=rss-feed'  length='43020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2819</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051182/marketing-is-overwhelming-burnout-ai-takeovers-getting-hired-in-marketing-s6-ep-2.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051182/marketing-is-overwhelming-burnout-ai-takeovers-getting-hired-in-marketing-s6-ep-2.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Social Media Chaos: The TikTok Ban, Instagram\&apos;s Identity Crisis &amp; Building Brand Loyalty | S6 Ep1</title>
<link >https://listen.hubhopper.com/episode/social-media-chaos-the-tiktok-ban-instagrams-identity-crisis-building-brand-loyalty-s6-ep1-1788977333/33051183</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911754</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 30 Jan 2025 09:12:46 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to Season 6 of The Girls in Marketing Podcast  

We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?

Chapters:
00:00 Welcome to Season Six!
00:19 Social Media Chaos: TikTok and X Updates
02:30 Diversifying Platforms: Lessons from TikTok Ban
06:03 Instagram\'s Identity Crisis
12:07 The Rise of Video Content Across Platforms
14:27 Industry Research Insights
17:23 TikTok as a Search Engine
23:52 Building Trust with Brands through Social Media
25:14 The Role of Social Media in Customer Journeys
26:26 Retaining Customers through Social Media
28:27 The Importance of Brand Transparency
31:55 Effective Email Marketing Strategies
35:16 Introducing a New Segment: Your Questions Answered
36:09 Insights from Jo Bird on Creative Marketing
38:17 The Value of Individuality in Marketing
43:27 Community Building and Customer Loyalty
47:37 Emotional Marketing Campaigns
50:51 Wrapping Up and Final Thoughts]]></itunes:summary>
<description ><![CDATA[Welcome to Season 6 of The Girls in Marketing Podcast  

We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?

Chapters:
00:00 Welcome to Season Six!
00:19 Social Media Chaos: TikTok and X Updates
02:30 Diversifying Platforms: Lessons from TikTok Ban
06:03 Instagram\'s Identity Crisis
12:07 The Rise of Video Content Across Platforms
14:27 Industry Research Insights
17:23 TikTok as a Search Engine
23:52 Building Trust with Brands through Social Media
25:14 The Role of Social Media in Customer Journeys
26:26 Retaining Customers through Social Media
28:27 The Importance of Brand Transparency
31:55 Effective Email Marketing Strategies
35:16 Introducing a New Segment: Your Questions Answered
36:09 Insights from Jo Bird on Creative Marketing
38:17 The Value of Individuality in Marketing
43:27 Community Building and Customer Loyalty
47:37 Emotional Marketing Campaigns
50:51 Wrapping Up and Final Thoughts]]></description>
<enclosure  url='https://play.hubhopper.com/26e0468e6826f1219d82449a6eab0e5b.mp3?s=rss-feed'  length='47840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3135</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051183/social-media-chaos-the-tiktok-ban-instagrams-identity-crisis-building-brand-loyalty-s6-ep1.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051183/social-media-chaos-the-tiktok-ban-instagrams-identity-crisis-building-brand-loyalty-s6-ep1.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Girls in Marketing Podcast is BACK | S6 Teaser</title>
<link >https://listen.hubhopper.com/episode/the-girls-in-marketing-podcast-is-back-s6-teaser-1788977333/33051184</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911783</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 19 Dec 2024 06:00:22 +0000</pubDate>
<itunes:summary ><![CDATA[After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast! 

In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marketing campaigns, trends, and news.

Plus, we’re spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest.

If you’re a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won’t want to miss this one. Tune in and let’s kick off this new chapter together!]]></itunes:summary>
<description ><![CDATA[After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast! 

In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marketing campaigns, trends, and news.

Plus, we’re spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest.

If you’re a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won’t want to miss this one. Tune in and let’s kick off this new chapter together!]]></description>
<enclosure  url='https://play.hubhopper.com/c4f1ab72ee196f7c5fa6707abafdcfdb.mp3?s=rss-feed'  length='38360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2513</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051184/the-girls-in-marketing-podcast-is-back-s6-teaser.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051184/the-girls-in-marketing-podcast-is-back-s6-teaser.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/girls-in-marketing-season-5-wrapped-a-round-up-of-your-favourite-marketing-podcast-1788977333/33051185</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911759</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 31 Jul 2024 05:00:07 +0000</pubDate>
<itunes:summary ><![CDATA[We’re not crying, you are… 

Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.

It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!

It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. 

In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.


Make sure to check out our sponsors for this season:
⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0
⁠⁠Find out more about Kingsbridge Insurance here ⁠: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast


As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.


Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.


USEFUL LINKS:
Girls in Marketing Events Calendar: ⁠https://girlsinmarketing.com/events/⁠
Register for DMIP2024: ⁠https://girlsinmarketing.com/digital-marketing-internship-programme/⁠
Take our Digital Skills Audit: ⁠https://girlsinmarketing.com/digital-marketing-skills-gap-audit/⁠
Become a Girls in Marketing Member: ⁠https://girlsinmarketing.com/for-marketers/membership/⁠

Thank you for your support and enjoy the episode!
Girls in Marketing

#marketingpodcast #marketing #marketers #digitalmarketing]]></itunes:summary>
<description ><![CDATA[We’re not crying, you are… 

Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.

It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!

It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. 

In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.


Make sure to check out our sponsors for this season:
⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0
⁠⁠Find out more about Kingsbridge Insurance here ⁠: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast


As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.


Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.


USEFUL LINKS:
Girls in Marketing Events Calendar: ⁠https://girlsinmarketing.com/events/⁠
Register for DMIP2024: ⁠https://girlsinmarketing.com/digital-marketing-internship-programme/⁠
Take our Digital Skills Audit: ⁠https://girlsinmarketing.com/digital-marketing-skills-gap-audit/⁠
Become a Girls in Marketing Member: ⁠https://girlsinmarketing.com/for-marketers/membership/⁠

Thank you for your support and enjoy the episode!
Girls in Marketing

#marketingpodcast #marketing #marketers #digitalmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/e2069c517066cf342bd3c3a14fec2d33.mp3?s=rss-feed'  length='29800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1953</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051185/girls-in-marketing-season-5-wrapped-a-round-up-of-your-favourite-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051185/girls-in-marketing-season-5-wrapped-a-round-up-of-your-favourite-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Prioritising Wellbeing and Mental Health as a Marketer | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/prioritising-wellbeing-and-mental-health-as-a-marketer-girls-in-marketing-podcast-1788977333/33051186</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911763</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 24 Jul 2024 05:00:14 +0000</pubDate>
<itunes:summary ><![CDATA[⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0
⁠⁠Find out more about Kingsbridge Insurance here ⁠: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast 


Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.


Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.


This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress. 


At Girls in Marketing, we think it is essential to have more difficult conversations like this one.


If you are currently struggling with your mental health, please seek support with the resources below:
MIND: ⁠https://www.mind.org.uk/⁠
Campaign Against Living Miserably (CALM): ⁠https://www.thecalmzone.net/guides/mental-health⁠
SHOUT: ⁠https://giveusashout.org/⁠
Samaritans: ⁠https://www.samaritans.org/how-we-can-help/contact-samaritan/⁠


We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!]]></itunes:summary>
<description ><![CDATA[⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0
⁠⁠Find out more about Kingsbridge Insurance here ⁠: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast 


Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.


Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.


This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress. 


At Girls in Marketing, we think it is essential to have more difficult conversations like this one.


If you are currently struggling with your mental health, please seek support with the resources below:
MIND: ⁠https://www.mind.org.uk/⁠
Campaign Against Living Miserably (CALM): ⁠https://www.thecalmzone.net/guides/mental-health⁠
SHOUT: ⁠https://giveusashout.org/⁠
Samaritans: ⁠https://www.samaritans.org/how-we-can-help/contact-samaritan/⁠


We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!]]></description>
<enclosure  url='https://play.hubhopper.com/d5b21e593bf1aa1512ea75c6b2eb825c.mp3?s=rss-feed'  length='13840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >907</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051186/prioritising-wellbeing-and-mental-health-as-a-marketer-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051186/prioritising-wellbeing-and-mental-health-as-a-marketer-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Should You Prioritise Purpose OVER Profit? Marketing with Impact with Sophie Lee |Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/should-you-prioritise-purpose-over-profit-marketing-with-impact-with-sophie-lee-girls-in-marketing-1788977333/33051187</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911768</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 17 Jul 2024 05:00:14 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here⁠⁠⁠⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ‍

Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. 

Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry.

Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into:

-How Sophie got started in marketing

-Her role at Disney in Shanghai

-Her opinion on manipulation in marketing

-How to measure impact beyond just ROI.

This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5! 

If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.

#marketing #marketingpodcast #comms]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here⁠⁠⁠⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ‍

Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. 

Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry.

Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into:

-How Sophie got started in marketing

-Her role at Disney in Shanghai

-Her opinion on manipulation in marketing

-How to measure impact beyond just ROI.

This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5! 

If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.

#marketing #marketingpodcast #comms]]></description>
<enclosure  url='https://play.hubhopper.com/83c4b95c989df68646b344a271dde354.mp3?s=rss-feed'  length='42310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2772</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051187/should-you-prioritise-purpose-over-profit-marketing-with-impact-with-sophie-lee-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051187/should-you-prioritise-purpose-over-profit-marketing-with-impact-with-sophie-lee-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Networking with Intention: The Do’s and Don’ts of Networking | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/networking-with-intention-the-dos-and-donts-of-networking-girls-in-marketing-podcast-1788977333/33051188</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911746</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 10 Jul 2024 05:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[⁠⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.com/girlsinmarketing
⁠⁠Find out more about Kingsbridge Insurance here ⁠: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast 


Welcome back to another episode of The Girls in Marketing Podcast! 


In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer.


We discuss:
-Our opinions on networking
-How to network with intention
-What good networking etiquette looks like
-What to NOT do at networking events


If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention.


Make sure you show our podcast sponsors the love too!
⁠⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.com/girlsinmarketing 
⁠⁠Find out more about Kingsbridge Insurance here ⁠ : https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast


See you next week for another episode!]]></itunes:summary>
<description ><![CDATA[⁠⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.com/girlsinmarketing
⁠⁠Find out more about Kingsbridge Insurance here ⁠: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast 


Welcome back to another episode of The Girls in Marketing Podcast! 


In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer.


We discuss:
-Our opinions on networking
-How to network with intention
-What good networking etiquette looks like
-What to NOT do at networking events


If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention.


Make sure you show our podcast sponsors the love too!
⁠⁠Find out more about Hostinger here⁠⁠⁠⁠⁠⁠‍: https://www.hostinger.com/girlsinmarketing 
⁠⁠Find out more about Kingsbridge Insurance here ⁠ : https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast


See you next week for another episode!]]></description>
<enclosure  url='https://play.hubhopper.com/7799222a20c2618991399bb8ffb0f72a.mp3?s=rss-feed'  length='20210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1324</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051188/networking-with-intention-the-dos-and-donts-of-networking-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051188/networking-with-intention-the-dos-and-donts-of-networking-girls-in-marketing-podcast.jpg' ></itunes:image>
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<title >Meet the ITV Genius Behind Love Island’s Global Brand Marketing Success, Lauren Watson</title>
<link >https://listen.hubhopper.com/episode/meet-the-itv-genius-behind-love-islands-global-brand-marketing-success-lauren-watson-1788977333/33051189</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911788</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 03 Jul 2024 05:00:14 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here⁠⁠⁠⁠⁠‍: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0

Welcome to another episode of The Girls in Marketing Podcast! 

Today, we\'re diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. 

Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye.

At ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field.

In this episode, you\'ll discover:

- The innovative strategies and marketing techniques that propelled Love Island to a global brand
- Behind-the-scenes insights into the creation and execution of the show\'s branding and promotional campaigns.
- Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry
- The common mistakes of bad branding
- Tips and lessons from one of the industry\'s top marketing experts on driving brand loyalty

Whether you\'re a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. 

Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand!

If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast.


#LoveIsland #ITV #digitalmarketing #marketing #marketingpodcast]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here⁠⁠⁠⁠⁠‍: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0

Welcome to another episode of The Girls in Marketing Podcast! 

Today, we\'re diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe. 

Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye.

At ITV, she has created some of the most innovative and successful branding campaigns on television. Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field.

In this episode, you\'ll discover:

- The innovative strategies and marketing techniques that propelled Love Island to a global brand
- Behind-the-scenes insights into the creation and execution of the show\'s branding and promotional campaigns.
- Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry
- The common mistakes of bad branding
- Tips and lessons from one of the industry\'s top marketing experts on driving brand loyalty

Whether you\'re a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. 

Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand!

If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast.


#LoveIsland #ITV #digitalmarketing #marketing #marketingpodcast]]></description>
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<itunes:duration >2523</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051189/meet-the-itv-genius-behind-love-islands-global-brand-marketing-success-lauren-watson.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051189/meet-the-itv-genius-behind-love-islands-global-brand-marketing-success-lauren-watson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >How to Move into a Marketing Career: The Episode for Career Changers | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/how-to-move-into-a-marketing-career-the-episode-for-career-changers-girls-in-marketing-podcast-1788977333/33051190</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911774</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 26 Jun 2024 05:00:27 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here‍⁠⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0

Find out more about Kingsbridge Insurance here: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast

Are you considering a career change into marketing but don\'t know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers. 

We discuss:
-How you can career change into marketing
-Identifying and using your transferable skills
-Our personal journey’s into marketing
-Why marketing could be a good career for you

No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path. 

If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast!

See you next week for another episode,
The Girls in Marketing Team x]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here‍⁠⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0

Find out more about Kingsbridge Insurance here: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast

Are you considering a career change into marketing but don\'t know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers. 

We discuss:
-How you can career change into marketing
-Identifying and using your transferable skills
-Our personal journey’s into marketing
-Why marketing could be a good career for you

No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path. 

If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast!

See you next week for another episode,
The Girls in Marketing Team x]]></description>
<enclosure  url='https://play.hubhopper.com/26a639f65bedf1b75fc6f5102c48d7f8.mp3?s=rss-feed'  length='24370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1596</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051190/how-to-move-into-a-marketing-career-the-episode-for-career-changers-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051190/how-to-move-into-a-marketing-career-the-episode-for-career-changers-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >Managing Your Money as a Marketer: From Salary Negotiations to Freelancing | Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/managing-your-money-as-a-marketer-from-salary-negotiations-to-freelancing-girls-in-marketing-1788977333/33051191</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911778</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 19 Jun 2024 05:00:26 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ⁠⁠⁠‍

Money is a taboo topic for many. However, that stops today.

In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems.

Topics covered in this episode include:
- Pricing yourself as a marketer
- Understanding if you’re being paid appropriately
- Keeping a healthy cash flow when you work for yourself 
- Pitching for paid training opportunities

No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered!

If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/

Remember to check out Hostinger by clicking here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0

See you next week for another great episode!]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ⁠⁠⁠‍

Money is a taboo topic for many. However, that stops today.

In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems.

Topics covered in this episode include:
- Pricing yourself as a marketer
- Understanding if you’re being paid appropriately
- Keeping a healthy cash flow when you work for yourself 
- Pitching for paid training opportunities

No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered!

If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/

Remember to check out Hostinger by clicking here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0

See you next week for another great episode!]]></description>
<enclosure  url='https://play.hubhopper.com/1bbdf8e5adb5c15d07a7da53f224c4a1.mp3?s=rss-feed'  length='29160000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1911</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051191/managing-your-money-as-a-marketer-from-salary-negotiations-to-freelancing-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051191/managing-your-money-as-a-marketer-from-salary-negotiations-to-freelancing-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Enhancing Your Employability As a Marketer and Unlocking New Career Opportunities</title>
<link >https://listen.hubhopper.com/episode/enhancing-your-employability-as-a-marketer-and-unlocking-new-career-opportunities-1788977333/33051192</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911747</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 12 Jun 2024 05:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ⁠⁠⁠⁠‍
How can you make yourself more employable in the marketing world?


In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.


From creating your own career experience to identifying new opportunities, we discuss our journeys into marketing and what we did to boost our career development. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!


If you did enjoy this episode, please make sure you:
-Rate and review our podcast
-Share the episode on social media
-Check out our sponsors via the links below


Check out our sponsors:
⁠⁠Find out more about Hostinger here⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ‍⁠
⁠⁠Find out more about Kingsbridge Insurance here: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast ⁠


If you want to apply to our Digital Marketing Growth Programme, you can check it out here: ⁠https://go.girlsinmarketing.com/3UXd6Qg⁠


See you next week for another great episode!

#career #marketing #podcast #girlsinmarketing]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ⁠⁠⁠⁠‍
How can you make yourself more employable in the marketing world?


In today’s job market, it’s never been more important to stand out but how can you do that in a market so saturated? In this episode of The Girls in Marketing Podcast, we show you how.


From creating your own career experience to identifying new opportunities, we discuss our journeys into marketing and what we did to boost our career development. This is a great listen to anyone wanting to broaden their marketing careers, make sure you listen until the end!


If you did enjoy this episode, please make sure you:
-Rate and review our podcast
-Share the episode on social media
-Check out our sponsors via the links below


Check out our sponsors:
⁠⁠Find out more about Hostinger here⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d%E2%81%A0 ‍⁠
⁠⁠Find out more about Kingsbridge Insurance here: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast ⁠


If you want to apply to our Digital Marketing Growth Programme, you can check it out here: ⁠https://go.girlsinmarketing.com/3UXd6Qg⁠


See you next week for another great episode!

#career #marketing #podcast #girlsinmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/515de8643ecb1151615d48e503c47a07.mp3?s=rss-feed'  length='19090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1251</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051192/enhancing-your-employability-as-a-marketer-and-unlocking-new-career-opportunities.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051192/enhancing-your-employability-as-a-marketer-and-unlocking-new-career-opportunities.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >Integrating SEO and Marketing and Building a Community with Areej AbuAli, Founder of WomeninTechSEO</title>
<link >https://listen.hubhopper.com/episode/integrating-seo-and-marketing-and-building-a-community-with-areej-abuali-founder-of-womenintechseo-1788977333/33051193</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911787</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 05 Jun 2024 05:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here⁠⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d⁠ ‍

Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.


Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.


In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.


This episode covers a range of marketing topics, including:
 What Technical SEO is and how it relates to your wider marketing strategy
 Strategies you can implement to boost your SEO efforts
 Taking the plunge of working for yourself
 Building a community of thousands online


If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better. 


We’ll see you next week for another great episode.

#seo #marketing #marketingpodcast]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here⁠⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d⁠ ‍

Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.


Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.


In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.


This episode covers a range of marketing topics, including:
 What Technical SEO is and how it relates to your wider marketing strategy
 Strategies you can implement to boost your SEO efforts
 Taking the plunge of working for yourself
 Building a community of thousands online


If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better. 


We’ll see you next week for another great episode.

#seo #marketing #marketingpodcast]]></description>
<enclosure  url='https://play.hubhopper.com/bd7fde7c48cf5f3e2203c53ada91a4ae.mp3?s=rss-feed'  length='37530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2459</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051193/integrating-seo-and-marketing-and-building-a-community-with-areej-abuali-founder-of-womenintechseo.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051193/integrating-seo-and-marketing-and-building-a-community-with-areej-abuali-founder-of-womenintechseo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is Work/Life Balance a Myth? How to Balance Everything as a Marketer</title>
<link >https://listen.hubhopper.com/episode/is-worklife-balance-a-myth-how-to-balance-everything-as-a-marketer-1788977333/33051194</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911770</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 29 May 2024 05:00:35 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d⁠ ‍

Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.


It\'s a tricky skill to master and a perfect balance isn\'t always achievable, as discussed by the Girls in Marketing Team.


In this episode, we discuss:
 Achieving a work/life balance 
 How to balance your role as a marketer
 Why a 50/50 balance isn\'t always achievable
 How you can set healthy boundaries with work


We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.


Check out our sponsors:
⁠Find out more about Hostinger here⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d⁠ ‍
⁠Find out more about Kingsbridge Insurance here: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast ⁠


Thank you for all your support recently, it means the world to us! We\'ll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...


See you next week,
Girls in Marketing Team]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d⁠ ‍

Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.


It\'s a tricky skill to master and a perfect balance isn\'t always achievable, as discussed by the Girls in Marketing Team.


In this episode, we discuss:
 Achieving a work/life balance 
 How to balance your role as a marketer
 Why a 50/50 balance isn\'t always achievable
 How you can set healthy boundaries with work


We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.


Check out our sponsors:
⁠Find out more about Hostinger here⁠⁠: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d⁠ ‍
⁠Find out more about Kingsbridge Insurance here: https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast ⁠


Thank you for all your support recently, it means the world to us! We\'ll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...


See you next week,
Girls in Marketing Team]]></description>
<enclosure  url='https://play.hubhopper.com/8d8d6b30866c8a4c26ae05f793234fd1.mp3?s=rss-feed'  length='18200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1192</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051194/is-worklife-balance-a-myth-how-to-balance-everything-as-a-marketer.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051194/is-worklife-balance-a-myth-how-to-balance-everything-as-a-marketer.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Spilling the TEA on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory</title>
<link >https://listen.hubhopper.com/episode/spilling-the-tea-on-influencer-marketing-in-the-beauty-industry-with-lauren-stretch-from-facetheory-1788977333/33051195</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911789</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 22 May 2024 05:00:33 +0000</pubDate>
<itunes:summary ><![CDATA[Find out more about Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d ‍

Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory. 

With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves. 

Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea. 

Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory. 

This episode discusses:
 What working in beauty marketing is REALLY like
 How career currency can boost career progression
 Lauren\'s favourite influencer marketing campaigns
‍ Why the content marketing landscape is changing

If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out. 

This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

Remember to check out Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d ‍

#SocialMedia #Marketing #influencer]]></itunes:summary>
<description ><![CDATA[Find out more about Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d ‍

Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory. 

With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves. 

Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea. 

Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory. 

This episode discusses:
 What working in beauty marketing is REALLY like
 How career currency can boost career progression
 Lauren\'s favourite influencer marketing campaigns
‍ Why the content marketing landscape is changing

If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out. 

This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

Remember to check out Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=102ab3346f8378207ca1ed55124a1d ‍

#SocialMedia #Marketing #influencer]]></description>
<enclosure  url='https://play.hubhopper.com/402b5cfdc1934246621365e3470927a2.mp3?s=rss-feed'  length='45740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2997</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051195/spilling-the-tea-on-influencer-marketing-in-the-beauty-industry-with-lauren-stretch-from-facetheory.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051195/spilling-the-tea-on-influencer-marketing-in-the-beauty-industry-with-lauren-stretch-from-facetheory.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Vanity Metric Trap: Finding Value in Digital Marketing Data | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/the-vanity-metric-trap-finding-value-in-digital-marketing-data-girls-in-marketing-podcast-1788977333/33051196</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911764</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 15 May 2024 09:47:46 +0000</pubDate>
<itunes:summary ><![CDATA[Check out our main podcast sponsor, Hostinger, here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ‍

Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 

In the world of marketing, it\'s easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:
-The vanity metrics trap
-How to find meaningful metrics
-Vanity vs actionable metrics
-Valuable ways to measure marketing success

Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!

Girls in Marketing

#digitalmarketing #marketing #socialmedia #data]]></itunes:summary>
<description ><![CDATA[Check out our main podcast sponsor, Hostinger, here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ‍

Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 

In the world of marketing, it\'s easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:
-The vanity metrics trap
-How to find meaningful metrics
-Vanity vs actionable metrics
-Valuable ways to measure marketing success

Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!

Girls in Marketing

#digitalmarketing #marketing #socialmedia #data]]></description>
<enclosure  url='https://play.hubhopper.com/e1ef473d85658ddd0acb35251c6bc7da.mp3?s=rss-feed'  length='19180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1257</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051196/the-vanity-metric-trap-finding-value-in-digital-marketing-data-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051196/the-vanity-metric-trap-finding-value-in-digital-marketing-data-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Monzo\&apos;s Social Media Success Story: Marketing Insights from Monzo\&apos;s Social Media Lead, Richard Cook</title>
<link >https://listen.hubhopper.com/episode/monzos-social-media-success-story-marketing-insights-from-monzos-social-media-lead-richard-cook-1788977333/33051197</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911755</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 08 May 2024 05:00:25 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️ 


Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo\'s social media success as a disrupter bank.


In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Senior Social Media Manager at Monzo Bank, as he delves into the captivating world of social media marketing. 


In this episode, you\'ll discover the journey behind Monzo\'s remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. 


This episode discusses:
-Building a multi-platform social media strategy
-Working with an FCA-regulated brand
-Adopting a creative approach to social media
-Having an untraditional route into marketing


A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 


Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing ‍


See you next week for another team episode!
Girls in Marketing Team 

#socialmedia #monzo #socialmediamarketing #girlsinmarketing #marketing]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️ 


Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo\'s social media success as a disrupter bank.


In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Senior Social Media Manager at Monzo Bank, as he delves into the captivating world of social media marketing. 


In this episode, you\'ll discover the journey behind Monzo\'s remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing. 


This episode discusses:
-Building a multi-platform social media strategy
-Working with an FCA-regulated brand
-Adopting a creative approach to social media
-Having an untraditional route into marketing


A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 


Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing ‍


See you next week for another team episode!
Girls in Marketing Team 

#socialmedia #monzo #socialmediamarketing #girlsinmarketing #marketing]]></description>
<enclosure  url='https://play.hubhopper.com/3d3feaaf87257b1245b0acef8e86afbc.mp3?s=rss-feed'  length='52290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3426</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051197/monzos-social-media-success-story-marketing-insights-from-monzos-social-media-lead-richard-cook.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051197/monzos-social-media-success-story-marketing-insights-from-monzos-social-media-lead-richard-cook.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Reacting to YOUR Marketing Confessions with The Girls in Marketing Team | Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/reacting-to-your-marketing-confessions-with-the-girls-in-marketing-team-marketing-podcast-1788977333/33051198</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911793</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 01 May 2024 05:00:33 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️ 

Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions.

Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back…

From the hilarious to the heartfelt, we\'ll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way. 


A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: ⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Find out more about Kingsbridge Insurance here: ⁠⁠⁠https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast⁠

If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode. 


We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 

#podcast #marketing #marketingpodcast]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️ 

Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions.

Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back…

From the hilarious to the heartfelt, we\'ll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way. 


A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: ⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Find out more about Kingsbridge Insurance here: ⁠⁠⁠https://www.kingsbridge.co.uk/products/insurance-for-contractors/?utm_source=Pardot&utm_medium=Podcast&utm_content=Contractor+Insurance&utm_campaign=Girls+in+Marketing+Podcast⁠

If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode. 


We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 

#podcast #marketing #marketingpodcast]]></description>
<enclosure  url='https://play.hubhopper.com/f73bfeae006436624183d9d6d968a4fa.mp3?s=rss-feed'  length='29130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1908</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051198/reacting-to-your-marketing-confessions-with-the-girls-in-marketing-team-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051198/reacting-to-your-marketing-confessions-with-the-girls-in-marketing-team-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Adanola Approach: Perfecting Your Performance Marketing, Lily Thistlewood | Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/the-adanola-approach-perfecting-your-performance-marketing-lily-thistlewood-girls-in-marketing-1788977333/33051199</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911753</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 24 Apr 2024 05:00:13 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠⁠⁠ ⭐️


Welcome back to The Girls in Marketing Podcast! 


In this episode, we\'re diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind Adanola\'s remarkable success in performance marketing.
From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from. 


This episode discusses:
What is performance marketing?Working at AdanolaAgency vs. In house rolesThe shift from small to big businesses


If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine. 


See you next week for another team episode!]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠⁠⁠ ⭐️


Welcome back to The Girls in Marketing Podcast! 


In this episode, we\'re diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind Adanola\'s remarkable success in performance marketing.
From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from. 


This episode discusses:
What is performance marketing?Working at AdanolaAgency vs. In house rolesThe shift from small to big businesses


If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine. 


See you next week for another team episode!]]></description>
<enclosure  url='https://play.hubhopper.com/20ab39fecad8d3504a64a5cbdf2e1b5f.mp3?s=rss-feed'  length='39300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2575</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051199/the-adanola-approach-perfecting-your-performance-marketing-lily-thistlewood-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051199/the-adanola-approach-perfecting-your-performance-marketing-lily-thistlewood-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Personal Branding: Overrated Or Essential? | Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/personal-branding-overrated-or-essential-girls-in-marketing-1788977333/33051200</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911772</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 17 Apr 2024 05:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠⁠⁠ ⭐️

In the age of social media influencers and digital networking, the concept of personal branding has become more popular. 

But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.

Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today\'s competitive job market, or is it merely a trend? 

Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.
We discuss:
-The trend of personal branding
-Reasons to and reasons not to build a personal brand
-Good examples of case studies, like Steven Bartlett
-Our own opinions of personal branding and YOUR opinions of personal branding

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠
Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…


See you next week for an ADA podcast special 

#SocialMedia #PersonalBrandign #StevenBartlett #GirlsinMarketing]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠⁠⁠ ⭐️

In the age of social media influencers and digital networking, the concept of personal branding has become more popular. 

But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.

Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today\'s competitive job market, or is it merely a trend? 

Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.
We discuss:
-The trend of personal branding
-Reasons to and reasons not to build a personal brand
-Good examples of case studies, like Steven Bartlett
-Our own opinions of personal branding and YOUR opinions of personal branding

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠
Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…


See you next week for an ADA podcast special 

#SocialMedia #PersonalBrandign #StevenBartlett #GirlsinMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/a5d455eed95c4382e660a048b2309413.mp3?s=rss-feed'  length='20510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1343</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051200/personal-branding-overrated-or-essential-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051200/personal-branding-overrated-or-essential-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones</title>
<link >https://listen.hubhopper.com/episode/building-your-marketing-career-tips-and-insights-from-a-marketing-strategist-with-anna-jones-1788977333/33051201</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911790</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 10 Apr 2024 05:00:10 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️

Welcome back to another episode of The Girls in Marketing Podcast!

In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life. 

Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she\'s learned, and the strategies she employed to carve out a successful career in marketing.
In this episode, we discuss:

-Anna\'s first industry role at Marks and Spencer\'s
-How to make travelling fit with your career
-Using rejection to help you meet your career goals
-Building your own marketing agency

Anna\'s marketing career is one that many of us can take tons of inspiration from.

Join us in this episode as we discuss Anna\'s remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

See you next week for another episode!]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️

Welcome back to another episode of The Girls in Marketing Podcast!

In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life. 

Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she\'s learned, and the strategies she employed to carve out a successful career in marketing.
In this episode, we discuss:

-Anna\'s first industry role at Marks and Spencer\'s
-How to make travelling fit with your career
-Using rejection to help you meet your career goals
-Building your own marketing agency

Anna\'s marketing career is one that many of us can take tons of inspiration from.

Join us in this episode as we discuss Anna\'s remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

See you next week for another episode!]]></description>
<enclosure  url='https://play.hubhopper.com/482e9f6379139f6ac8bfbf7b5ea459fe.mp3?s=rss-feed'  length='46640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3056</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051201/building-your-marketing-career-tips-and-insights-from-a-marketing-strategist-with-anna-jones.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051201/building-your-marketing-career-tips-and-insights-from-a-marketing-strategist-with-anna-jones.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing to Gen Z: How to Get The Attention of the New Generation | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/marketing-to-gen-z-how-to-get-the-attention-of-the-new-generation-girls-in-marketing-podcast-1788977333/33051202</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911795</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 03 Apr 2024 05:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠⁠ ⭐️


This week on The Girls in Marketing Podcast, we\'re talking about how to market to the new generation, Gen Z.


With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It\'s difficult to get right.


Listen to the team discuss:
-The difference between Gen Z and Millenials
-How attitudes and behaviours of Gen Z differ
-The resurge of Snapchat
-Brands that have shifted their messaging to Gen Z


Whether you\'re a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing. 

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠
Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24⁠


Tune in and learn how to get your brand to stand out among the younger generation.


See you next week for another guest episode... it\'s a good one 

#marketing #digitalmarketing #genz]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠⁠ ⭐️


This week on The Girls in Marketing Podcast, we\'re talking about how to market to the new generation, Gen Z.


With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It\'s difficult to get right.


Listen to the team discuss:
-The difference between Gen Z and Millenials
-How attitudes and behaviours of Gen Z differ
-The resurge of Snapchat
-Brands that have shifted their messaging to Gen Z


Whether you\'re a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing. 

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠
Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24⁠


Tune in and learn how to get your brand to stand out among the younger generation.


See you next week for another guest episode... it\'s a good one 

#marketing #digitalmarketing #genz]]></description>
<enclosure  url='https://play.hubhopper.com/175ae184a012f5dc8999f96d818b3056.mp3?s=rss-feed'  length='20550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1346</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051202/marketing-to-gen-z-how-to-get-the-attention-of-the-new-generation-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051202/marketing-to-gen-z-how-to-get-the-attention-of-the-new-generation-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta</title>
<link >https://listen.hubhopper.com/episode/the-power-of-strategic-storytelling-for-your-personal-brand-on-linkedin-lara-acosta-1788977333/33051203</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502263882911791</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 27 Mar 2024 06:00:12 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️

In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta. 

Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world\'s largest professional networking platform, LinkedIn.

Olivia chats with Lara about:
- How LinkedIn is changing
-The importance of storytelling for brands and personal pages
-Lara\'s personal branding journey, from unemployment to building a six-figure business
-The most popular (and unpopular) LinkedIn post formats 

Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.

Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!

See you next week for a team episode!
Girls in Marketing Team

#marketing #podcast #marketer #forbes #personalbrand]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️

In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta. 

Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world\'s largest professional networking platform, LinkedIn.

Olivia chats with Lara about:
- How LinkedIn is changing
-The importance of storytelling for brands and personal pages
-Lara\'s personal branding journey, from unemployment to building a six-figure business
-The most popular (and unpopular) LinkedIn post formats 

Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.

Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!

See you next week for a team episode!
Girls in Marketing Team

#marketing #podcast #marketer #forbes #personalbrand]]></description>
<enclosure  url='https://play.hubhopper.com/61fffea14facdc1ae8d325f00d28466d.mp3?s=rss-feed'  length='30010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1966</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051203/the-power-of-strategic-storytelling-for-your-personal-brand-on-linkedin-lara-acosta.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051203/the-power-of-strategic-storytelling-for-your-personal-brand-on-linkedin-lara-acosta.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/tiktok-is-the-social-media-app-still-on-the-rise-the-girls-in-marketing-podcast-1788977333/33051204</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571999</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 20 Mar 2024 12:26:13 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠ ⭐️


The average TikTok user opens the app 19 times per day.

It\'s safe to say TikTok has quickly taken over most of our lives. 

As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?


Join some of The Girls in Marketing Team in this TikTok special as we discuss:
- The latest TikTok headlines
- If TikTok is in its decline phase
- How to make content engaging for TikTok
- Small businesses who have blown up on TikTok

Whether you\'re a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time. 

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠
Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24⁠


See you next Wednesday for another episode!

#TikTok #YouTube #SocialMedia #SocialmediaMarketing #marketing]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3⁠ ⭐️


The average TikTok user opens the app 19 times per day.

It\'s safe to say TikTok has quickly taken over most of our lives. 

As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?


Join some of The Girls in Marketing Team in this TikTok special as we discuss:
- The latest TikTok headlines
- If TikTok is in its decline phase
- How to make content engaging for TikTok
- Small businesses who have blown up on TikTok

Whether you\'re a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time. 

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠
Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24⁠


See you next Wednesday for another episode!

#TikTok #YouTube #SocialMedia #SocialmediaMarketing #marketing]]></description>
<enclosure  url='https://play.hubhopper.com/95ddd935e48a5dd22b1b2dd909b1ebfe.mp3?s=rss-feed'  length='18770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1230</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051204/tiktok-is-the-social-media-app-still-on-the-rise-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051204/tiktok-is-the-social-media-app-still-on-the-rise-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton</title>
<link >https://listen.hubhopper.com/episode/from-innocent-drinks-to-surreal-cereal-a-blueprint-for-viral-marketing-success-with-john-thornton-1788977333/33051205</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572006</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 13 Mar 2024 06:00:05 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️

If there is someone who can make anything go viral, it’s John Thornton.

John Thornton is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. 

With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.

He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.


For anyone working in the creative industry, this episode is for you.

This episode covers:
 What ‘going viral’ actually means
 How brands like Weetabix and Heinz have used virality
‍ Working for SURREAL Cereal and innocent drinks
 Being a marketing creative

A huge thanks to John for coming on The Girls in Marketing Podcast! You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’

And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 

#creative #creativity #girlsinmarketing #marketing #digitalmarketing #viral #socialmedia]]></itunes:summary>
<description ><![CDATA[⭐️ Start your passion project with Hostinger here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 ⭐️

If there is someone who can make anything go viral, it’s John Thornton.

John Thornton is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. 

With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.

He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.


For anyone working in the creative industry, this episode is for you.

This episode covers:
 What ‘going viral’ actually means
 How brands like Weetabix and Heinz have used virality
‍ Working for SURREAL Cereal and innocent drinks
 Being a marketing creative

A huge thanks to John for coming on The Girls in Marketing Podcast! You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’

And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 

#creative #creativity #girlsinmarketing #marketing #digitalmarketing #viral #socialmedia]]></description>
<enclosure  url='https://play.hubhopper.com/929414b864cecee7f72ddad23c19a6a2.mp3?s=rss-feed'  length='41030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2689</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051205/from-innocent-drinks-to-surreal-cereal-a-blueprint-for-viral-marketing-success-with-john-thornton.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051205/from-innocent-drinks-to-surreal-cereal-a-blueprint-for-viral-marketing-success-with-john-thornton.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The True Impact of International Women\&apos;s Day in Marketing | Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/the-true-impact-of-international-womens-day-in-marketing-girls-in-marketing-1788977333/33051206</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572000</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 06 Mar 2024 06:00:01 +0000</pubDate>
<itunes:summary ><![CDATA[A huge thank you to our headline sponsor, Hostinger. Check out Hostinger\'s Website Builder here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3

Check out our secondary sponsor, Kingsbridge Insurance, here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24

This week, we have an International Women\'s Day special for you.

At Girls in Marketing, International Women\'s Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.

But we know that\'s not the reality for everyone.

Join us in today\'s episode as we discuss:
-What International Women\'s Day means to us
-Why it is important to advocate for women
-Good International Women\'s Day marketing campaigns, from Nike, CPB London and more
-Gender inequality in marketing as of 2024

This is such an important episode and we hope you all join us in raising awareness of International Women\'s Day on the 8th March!

See you next week for another episode!]]></itunes:summary>
<description ><![CDATA[A huge thank you to our headline sponsor, Hostinger. Check out Hostinger\'s Website Builder here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3

Check out our secondary sponsor, Kingsbridge Insurance, here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24

This week, we have an International Women\'s Day special for you.

At Girls in Marketing, International Women\'s Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.

But we know that\'s not the reality for everyone.

Join us in today\'s episode as we discuss:
-What International Women\'s Day means to us
-Why it is important to advocate for women
-Good International Women\'s Day marketing campaigns, from Nike, CPB London and more
-Gender inequality in marketing as of 2024

This is such an important episode and we hope you all join us in raising awareness of International Women\'s Day on the 8th March!

See you next week for another episode!]]></description>
<enclosure  url='https://play.hubhopper.com/ccceb4043cf8fcb46cbf1c3b73edae04.mp3?s=rss-feed'  length='18850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1235</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051206/the-true-impact-of-international-womens-day-in-marketing-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051206/the-true-impact-of-international-womens-day-in-marketing-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi</title>
<link >https://listen.hubhopper.com/episode/exploring-the-future-of-seo-a-multi-platform-journey-from-google-to-tiktok-with-tasha-antwi-1788977333/33051207</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572064</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 28 Feb 2024 06:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[ Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 

Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

Today, we have an SEO marketing special for you!

In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.

This episode covers:
-Working in SEO
-The evolution of Search and SEO
-How to optimise user journeys
-TikTok’s impact on Search Engines
-Working with huge brands, like LEGO and Gucci

A huge thank you to Tasha for coming on the podcast!

If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.

Until next week, we’ll see you on social media to discuss this week’s podcast!]]></itunes:summary>
<description ><![CDATA[ Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3 

Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

Today, we have an SEO marketing special for you!

In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.

This episode covers:
-Working in SEO
-The evolution of Search and SEO
-How to optimise user journeys
-TikTok’s impact on Search Engines
-Working with huge brands, like LEGO and Gucci

A huge thank you to Tasha for coming on the podcast!

If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.

Until next week, we’ll see you on social media to discuss this week’s podcast!]]></description>
<enclosure  url='https://play.hubhopper.com/61f503d36e1235d8eeb7e42b134977c3.mp3?s=rss-feed'  length='42340000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2774</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051207/exploring-the-future-of-seo-a-multi-platform-journey-from-google-to-tiktok-with-tasha-antwi.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051207/exploring-the-future-of-seo-a-multi-platform-journey-from-google-to-tiktok-with-tasha-antwi.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/making-every-penny-count-low-cost-vs-high-cost-marketing-campaigns-girls-in-marketing-podcast-1788977333/33051208</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572097</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 21 Feb 2024 08:00:08 +0000</pubDate>
<itunes:summary ><![CDATA[⭐️ Make sure to explore Hostinger\'s Website Builder: ⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️


Does budget actually affect the success of your marketing campaign? 
In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don\'t have a million-pound marketing budget to play around with.


Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig. 


This episode covers:
Marketing budgets Examples of low-cost marketing campaignsHarnessing your creativity Taking inspiration from other campaigns


⭐️ Also, be sure to check out our Kingsbridge Insurance: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24⁠ ⭐️


Thank you for listening to our podcast, we\'ll see you in next week\'s episode with another special guest.]]></itunes:summary>
<description ><![CDATA[⭐️ Make sure to explore Hostinger\'s Website Builder: ⁠⁠⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️


Does budget actually affect the success of your marketing campaign? 
In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don\'t have a million-pound marketing budget to play around with.


Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig. 


This episode covers:
Marketing budgets Examples of low-cost marketing campaignsHarnessing your creativity Taking inspiration from other campaigns


⭐️ Also, be sure to check out our Kingsbridge Insurance: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24⁠ ⭐️


Thank you for listening to our podcast, we\'ll see you in next week\'s episode with another special guest.]]></description>
<enclosure  url='https://play.hubhopper.com/42ec4387c2a1d062a75bc752e05afbb6.mp3?s=rss-feed'  length='17860000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1170</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051208/making-every-penny-count-low-cost-vs-high-cost-marketing-campaigns-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051208/making-every-penny-count-low-cost-vs-high-cost-marketing-campaigns-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations</title>
<link >https://listen.hubhopper.com/episode/email-marketing-expert-dont-track-your-open-rates-the-secret-to-opens-clicks-and-conversations-1788977333/33051209</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572071</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 14 Feb 2024 08:00:23 +0000</pubDate>
<itunes:summary ><![CDATA[-Check out our amazing sponsor, Hostinger: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your plan!
⁠

We\'re so excited to be joined by Beth O\'Malley on The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.

This episode covers:
-How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
-The future of email marketing
-Email marketing misconceptions
-How CRMs and email marketing need to work together
-Data-driven marketing

Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g

Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: ⁠https://girlsinmarketing.com/podcast-join-page/⁠
See you next week for another episode!


#emailmarketing #email #careerjourney #marketing #marketer #girlsinmarketing]]></itunes:summary>
<description ><![CDATA[-Check out our amazing sponsor, Hostinger: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your plan!
⁠

We\'re so excited to be joined by Beth O\'Malley on The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.

This episode covers:
-How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
-The future of email marketing
-Email marketing misconceptions
-How CRMs and email marketing need to work together
-Data-driven marketing

Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g

Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: ⁠https://girlsinmarketing.com/podcast-join-page/⁠
See you next week for another episode!


#emailmarketing #email #careerjourney #marketing #marketer #girlsinmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/4feea7b34fbb47ad6748935abb04ee24.mp3?s=rss-feed'  length='36990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2424</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051209/email-marketing-expert-dont-track-your-open-rates-the-secret-to-opens-clicks-and-conversations.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051209/email-marketing-expert-dont-track-your-open-rates-the-secret-to-opens-clicks-and-conversations.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is this the END of Influencer Marketing as We Know It? | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/is-this-the-end-of-influencer-marketing-as-we-know-it-girls-in-marketing-podcast-1788977333/33051210</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571976</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 07 Feb 2024 08:00:10 +0000</pubDate>
<itunes:summary ><![CDATA[Is Influencer Marketing on the downfall? 

There\'s no denying that the influencer industry is changing as we know it. 

With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.

In this episode, the Girls in Marketing Team discuss:
Examples of successful influencer marketing
Their own experiences of being influenced
Some not-so-good examples of influencer marketing
The evolution of influencers

SPONSOR LINKS:
Check out Hostinger\'s Website Tool here: ⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Check out Kingsbridge Insurance here to find out more about Employers Liability: ⁠https://go.kingsbridge.co.uk/gim-podcast-el-jan24⁠

EXTRA LINKS:
You guys love us discussing influencer marketing and, if you haven\'t already, go check out our other episodes on this topic:

A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz
Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0
How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr


Thanks for listening to this episode, we\'ll see you next week!

#influencer #influencermarketing #girlsinmarketing #marketing #career]]></itunes:summary>
<description ><![CDATA[Is Influencer Marketing on the downfall? 

There\'s no denying that the influencer industry is changing as we know it. 

With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.

In this episode, the Girls in Marketing Team discuss:
Examples of successful influencer marketing
Their own experiences of being influenced
Some not-so-good examples of influencer marketing
The evolution of influencers

SPONSOR LINKS:
Check out Hostinger\'s Website Tool here: ⁠https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Check out Kingsbridge Insurance here to find out more about Employers Liability: ⁠https://go.kingsbridge.co.uk/gim-podcast-el-jan24⁠

EXTRA LINKS:
You guys love us discussing influencer marketing and, if you haven\'t already, go check out our other episodes on this topic:

A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz
Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0
How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr


Thanks for listening to this episode, we\'ll see you next week!

#influencer #influencermarketing #girlsinmarketing #marketing #career]]></description>
<enclosure  url='https://play.hubhopper.com/447842202175d2123bb50ca03b33f385.mp3?s=rss-feed'  length='20810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1363</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051210/is-this-the-end-of-influencer-marketing-as-we-know-it-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051210/is-this-the-end-of-influencer-marketing-as-we-know-it-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lounge Underwear\&apos;s Creative Genius: Lessons in Creativity with Jo Bird, Creative Lead at Lounge</title>
<link >https://listen.hubhopper.com/episode/lounge-underwears-creative-genius-lessons-in-creativity-with-jo-bird-creative-lead-at-lounge-1788977333/33051211</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572045</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 31 Jan 2024 06:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[Today, we have Jo Bird on the Girls in Marketing Podcast!

Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm.
From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self.

 We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today.

This topic covers:
Working on creative campaigns for Gymshark and Lounge Underwear
Developing a strong personal brand
How to get ideas approved by managers or senior leaders
The process of designing the new Lounge stores


A huge thanks to Jo for coming on The Girls in Marketing Podcast!


Remember to check out our amazing sponsor, Hostinger, here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
⁠

Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

See you next week for another episode!

#creative #careerjourney #marketing #marketer #girlsinmarketing #creativity]]></itunes:summary>
<description ><![CDATA[Today, we have Jo Bird on the Girls in Marketing Podcast!

Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm.
From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self.

 We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today.

This topic covers:
Working on creative campaigns for Gymshark and Lounge Underwear
Developing a strong personal brand
How to get ideas approved by managers or senior leaders
The process of designing the new Lounge stores


A huge thanks to Jo for coming on The Girls in Marketing Podcast!


Remember to check out our amazing sponsor, Hostinger, here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
⁠

Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

See you next week for another episode!

#creative #careerjourney #marketing #marketer #girlsinmarketing #creativity]]></description>
<enclosure  url='https://play.hubhopper.com/af2df850ba4627026abda2444d60ef3e.mp3?s=rss-feed'  length='57140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3744</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051211/lounge-underwears-creative-genius-lessons-in-creativity-with-jo-bird-creative-lead-at-lounge.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051211/lounge-underwears-creative-genius-lessons-in-creativity-with-jo-bird-creative-lead-at-lounge.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >10 Questions with Jo Bird, The Creative Genius Behind Lounge Underwear | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/10-questions-with-jo-bird-the-creative-genius-behind-lounge-underwear-girls-in-marketing-podcast-1788977333/33051212</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571987</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Tue, 30 Jan 2024 06:00:16 +0000</pubDate>
<itunes:summary ><![CDATA[Join us as we ask this week\'s podcast guest, Jo Bird, our famous 10 questions before she faces the Girls in Marketing hot seat tomorrow.

We were lucky enough to be joined by Jo Bird, Creative Lead at Lounge Underwear, to record a podcast episode earlier this month and it\'s not one to miss.

Make sure you watch until the end to get an exclusive sneak peek of Jo\'s episode!

Who\'s going to tune in? 

Make sure to subscribe and like this video if you want more behind-the-scenes content.

#GirlsinMarketing #Marketing #Creativity]]></itunes:summary>
<description ><![CDATA[Join us as we ask this week\'s podcast guest, Jo Bird, our famous 10 questions before she faces the Girls in Marketing hot seat tomorrow.

We were lucky enough to be joined by Jo Bird, Creative Lead at Lounge Underwear, to record a podcast episode earlier this month and it\'s not one to miss.

Make sure you watch until the end to get an exclusive sneak peek of Jo\'s episode!

Who\'s going to tune in? 

Make sure to subscribe and like this video if you want more behind-the-scenes content.

#GirlsinMarketing #Marketing #Creativity]]></description>
<enclosure  url='https://play.hubhopper.com/b9d0180a38f792c9bed50bb7a3aa597a.mp3?s=rss-feed'  length='3150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >206</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051212/10-questions-with-jo-bird-the-creative-genius-behind-lounge-underwear-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051212/10-questions-with-jo-bird-the-creative-genius-behind-lounge-underwear-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building a Career in Marketing * The Unconventional Way * | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/building-a-career-in-marketing-the-unconventional-way-girls-in-marketing-podcast-1788977333/33051213</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572029</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 24 Jan 2024 08:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[Everyone\'s career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.
 
The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. 


We\'ve sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.


This is our FIRST team episode of 2024 so make sure you show the love on socials!


As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!


Find more about Hostinger\'s Website builder here: https://www.hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!



Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


Thanks for listening to this week\'s episode, we\'ll see you next week!

#GirlsinMarketing #Marketing #Career #CareerJourney #Marketer #WomeninMarketing]]></itunes:summary>
<description ><![CDATA[Everyone\'s career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.
 
The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. 


We\'ve sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.


This is our FIRST team episode of 2024 so make sure you show the love on socials!


As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!


Find more about Hostinger\'s Website builder here: https://www.hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!



Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


Thanks for listening to this week\'s episode, we\'ll see you next week!

#GirlsinMarketing #Marketing #Career #CareerJourney #Marketer #WomeninMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/244e40c94597ebc9854b4b5019839fba.mp3?s=rss-feed'  length='18200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1192</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051213/building-a-career-in-marketing-the-unconventional-way-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051213/building-a-career-in-marketing-the-unconventional-way-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >0-350K Followers in UNDER 3 Years: Building a Marketing Community with Founder of Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/0-350k-followers-in-under-3-years-building-a-marketing-community-with-founder-of-girls-in-marketing-1788977333/33051214</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572002</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 17 Jan 2024 09:40:27 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. 

The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later.

Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far.

In this episode, Olivia chats about:
-The Start of Girls in Marketing
-The Future of the Girls in Marketing Podcast
-Building Your Personal Brand and The Pressure of Being Online
-The Future of Her Community-Based Business
-Taking Risks in Business and Your Career

This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it!

A special thank you to our NEW sponsors of the podcast, Hostinger and Kingsbridge Insurance!

Find more about Hostinger\'s Website builder here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!


Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

We\'ll see you next week for another episode!

#GirlsinMarketing #Marketing #Community #MarketingCommunity #WomenInMarketing]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. 

The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later.

Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far.

In this episode, Olivia chats about:
-The Start of Girls in Marketing
-The Future of the Girls in Marketing Podcast
-Building Your Personal Brand and The Pressure of Being Online
-The Future of Her Community-Based Business
-Taking Risks in Business and Your Career

This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it!

A special thank you to our NEW sponsors of the podcast, Hostinger and Kingsbridge Insurance!

Find more about Hostinger\'s Website builder here: https://www.hostinger.co.uk/web-hosting?utm_medium=affiliate&utm_source=aff168287&utm_campaign=6&session=1026338ec3df39976b3ca6b7208dc3
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!


Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

We\'ll see you next week for another episode!

#GirlsinMarketing #Marketing #Community #MarketingCommunity #WomenInMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/c848e5fcc149b5b5381f2247d0137f3f.mp3?s=rss-feed'  length='20110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1317</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051214/0-350k-followers-in-under-3-years-building-a-marketing-community-with-founder-of-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051214/0-350k-followers-in-under-3-years-building-a-marketing-community-with-founder-of-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Best Christmas Marketing Campaigns of 2023 | Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/the-best-christmas-marketing-campaigns-of-2023-girls-in-marketing-1788977333/33051215</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572036</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 13 Dec 2023 07:30:06 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023. 


From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast.


We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss. 


Make sure you’re following us to get notified when we release a new episode and follow our ⁠Podcast LinkedIn Page ⁠to get a behind-the-scenes look at the podcast.


Enjoy the episode!]]></itunes:summary>
<description ><![CDATA[Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023. 


From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast.


We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss. 


Make sure you’re following us to get notified when we release a new episode and follow our ⁠Podcast LinkedIn Page ⁠to get a behind-the-scenes look at the podcast.


Enjoy the episode!]]></description>
<enclosure  url='https://play.hubhopper.com/b6c88649c7353fc84700274f062c3af9.mp3?s=rss-feed'  length='11940000'  type='audio/mpeg' ></enclosure>
<itunes:duration >782</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051215/the-best-christmas-marketing-campaigns-of-2023-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051215/the-best-christmas-marketing-campaigns-of-2023-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Girls in Marketing Podcast: Season 4 Wrapped</title>
<link >https://listen.hubhopper.com/episode/the-girls-in-marketing-podcast-season-4-wrapped-1788977333/33051216</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572092</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Fri, 08 Sep 2023 10:21:39 +0000</pubDate>
<itunes:summary ><![CDATA[It\'s the final episode of season 4 of The Girls in Marketing Podcast 



This season has been an absolute rollercoaster and we can\'t believe it\'s over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes. 


We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!


A huge thank you to you for listening to our episodes this season and even though the season is over, don’t worry, you can stay up to date with podcast news here:


Follow our Podcast LinkedIn Page ️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/




Subscribe to our podcast mailing list for exclusive sneak peeks ️ https://go.girlsinmarketing.com/3OBzQlx


Thanks for all the support this season!]]></itunes:summary>
<description ><![CDATA[It\'s the final episode of season 4 of The Girls in Marketing Podcast 



This season has been an absolute rollercoaster and we can\'t believe it\'s over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes. 


We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!


A huge thank you to you for listening to our episodes this season and even though the season is over, don’t worry, you can stay up to date with podcast news here:


Follow our Podcast LinkedIn Page ️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/




Subscribe to our podcast mailing list for exclusive sneak peeks ️ https://go.girlsinmarketing.com/3OBzQlx


Thanks for all the support this season!]]></description>
<enclosure  url='https://play.hubhopper.com/14842be38584507e5600e4b6dc4a8ac3.mp3?s=rss-feed'  length='18970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1243</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051216/the-girls-in-marketing-podcast-season-4-wrapped.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051216/the-girls-in-marketing-podcast-season-4-wrapped.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >A Deep Dive Into Influencer Marketing with Fadzi Nyama | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/a-deep-dive-into-influencer-marketing-with-fadzi-nyama-the-girls-in-marketing-podcast-1788977333/33051217</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572075</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 30 Aug 2023 05:00:32 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Today\'s guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.

Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today\'s episode.

This episode covers:

-The truth about being an influencer

-Using social media to build community

-Building meaningful brand partnerships

-Transitioning from freelancing to agency life



A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!

Make sure to like and subscribe to our channel if you haven\'t already :)]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Today\'s guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.

Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today\'s episode.

This episode covers:

-The truth about being an influencer

-Using social media to build community

-Building meaningful brand partnerships

-Transitioning from freelancing to agency life



A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!

Make sure to like and subscribe to our channel if you haven\'t already :)]]></description>
<enclosure  url='https://play.hubhopper.com/f65256812c9f8d8f465dd3c119579269.mp3?s=rss-feed'  length='40360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2645</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051217/a-deep-dive-into-influencer-marketing-with-fadzi-nyama-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051217/a-deep-dive-into-influencer-marketing-with-fadzi-nyama-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Power of Using Memes in Your Marketing Strategy</title>
<link >https://listen.hubhopper.com/episode/the-power-of-using-memes-in-your-marketing-strategy-1788977333/33051218</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572012</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 23 Aug 2023 05:00:30 +0000</pubDate>
<itunes:summary ><![CDATA[Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv

Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you\'ve ever wondered whether memes are relevant to your marketing strategy, today\'s episode is for you.

This episode covers:
• Memes in a social media strategy
• Reactive marketing
• Trending topics in marketing
• The importance of timing in marketing

Head over to our socials to check out some of our own memes!

Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!]]></itunes:summary>
<description ><![CDATA[Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv

Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you\'ve ever wondered whether memes are relevant to your marketing strategy, today\'s episode is for you.

This episode covers:
• Memes in a social media strategy
• Reactive marketing
• Trending topics in marketing
• The importance of timing in marketing

Head over to our socials to check out some of our own memes!

Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!]]></description>
<enclosure  url='https://play.hubhopper.com/054d745705a382b1b55a5cd720166dec.mp3?s=rss-feed'  length='14850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >973</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051218/the-power-of-using-memes-in-your-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051218/the-power-of-using-memes-in-your-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Connecting Your Community Through In-Person Events with Justin Clark &amp; Lee Benecke | SocialNorth</title>
<link >https://listen.hubhopper.com/episode/connecting-your-community-through-in-person-events-with-justin-clark-lee-benecke-socialnorth-1788977333/33051219</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572060</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 16 Aug 2023 05:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.

Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.

Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans ).

This episode covers:
-Building a community in a saturated market
-Working in social media
-Agency life and consultancy
-SocialNorth
-Public speaking and events

A huge thanks to Justin and Lee for joining us on this episode!

Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!

If you did enjoy this episode, make sure to go like and subscribe to be notified when we upload next Wednesday.

#Marketing #Events #GirlsinMarketing #Marketing101]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.

Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.

Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans ).

This episode covers:
-Building a community in a saturated market
-Working in social media
-Agency life and consultancy
-SocialNorth
-Public speaking and events

A huge thanks to Justin and Lee for joining us on this episode!

Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!

If you did enjoy this episode, make sure to go like and subscribe to be notified when we upload next Wednesday.

#Marketing #Events #GirlsinMarketing #Marketing101]]></description>
<enclosure  url='https://play.hubhopper.com/25c3ac6119228d2e1803cb172c85c8ce.mp3?s=rss-feed'  length='56880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3727</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051219/connecting-your-community-through-in-person-events-with-justin-clark-lee-benecke-socialnorth.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051219/connecting-your-community-through-in-person-events-with-justin-clark-lee-benecke-socialnorth.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is AI Going To Take My Marketing Job? ChatGPT, Bard and More | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/is-ai-going-to-take-my-marketing-job-chatgpt-bard-and-more-the-girls-in-marketing-podcast-1788977333/33051220</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572099</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 09 Aug 2023 05:00:19 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Today, the Girls in Marketing team are sitting down to discuss a topic on everyone\'s lips right now... Artificial Intelligence (AI). 

AI is a scary topic to discuss for a lot of marketers but we\'re here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It\'s clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.

Topics covered during this episode:
-Artificial Intelligence tools
-Is AI going to replace marketers?
-Improvements in the AI space
-ChatGPT and Bard


Thank you for listening to this episode of the podcast! Make sure to like and subscribe to help us continue to bring you some great episodes.


If you\'re new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m

#AI #ArtificalIntelligence #GirlsinMarketing #Marketing #Podcast]]></itunes:summary>
<description ><![CDATA[Welcome back to The Girls in Marketing Podcast!

Today, the Girls in Marketing team are sitting down to discuss a topic on everyone\'s lips right now... Artificial Intelligence (AI). 

AI is a scary topic to discuss for a lot of marketers but we\'re here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It\'s clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.

Topics covered during this episode:
-Artificial Intelligence tools
-Is AI going to replace marketers?
-Improvements in the AI space
-ChatGPT and Bard


Thank you for listening to this episode of the podcast! Make sure to like and subscribe to help us continue to bring you some great episodes.


If you\'re new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m

#AI #ArtificalIntelligence #GirlsinMarketing #Marketing #Podcast]]></description>
<enclosure  url='https://play.hubhopper.com/132e7ee99d79fdc02fd2c6aa75fb904c.mp3?s=rss-feed'  length='16730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1096</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051220/is-ai-going-to-take-my-marketing-job-chatgpt-bard-and-more-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051220/is-ai-going-to-take-my-marketing-job-chatgpt-bard-and-more-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Dominating the World of Social Media with Grace Andrews | Diary of a CEO &amp; Steven Bartlett</title>
<link >https://listen.hubhopper.com/episode/dominating-the-world-of-social-media-with-grace-andrews-diary-of-a-ceo-steven-bartlett-1788977333/33051221</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571992</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 02 Aug 2023 05:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[ Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 

Today, we have Grace Andrews on the Girls in Marketing Podcast!

Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates.

From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett.

This topic covers:
-Career progression from Social Media Manager to Marketing Director
-Developing a strong personal brand
-Understanding social media platforms for your brand
-Working for Diary of a CEO & Steven Bartlett

Huge thanks to Grace for coming on The Girls in Marketing Podcast! If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.]]></itunes:summary>
<description ><![CDATA[ Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 

Today, we have Grace Andrews on the Girls in Marketing Podcast!

Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates.

From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett.

This topic covers:
-Career progression from Social Media Manager to Marketing Director
-Developing a strong personal brand
-Understanding social media platforms for your brand
-Working for Diary of a CEO & Steven Bartlett

Huge thanks to Grace for coming on The Girls in Marketing Podcast! If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.]]></description>
<enclosure  url='https://play.hubhopper.com/aab84989f9130ba63019481b4fbb3ded.mp3?s=rss-feed'  length='50270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3294</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051221/dominating-the-world-of-social-media-with-grace-andrews-diary-of-a-ceo-steven-bartlett.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051221/dominating-the-world-of-social-media-with-grace-andrews-diary-of-a-ceo-steven-bartlett.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Fostering a Positive Workplace Culture with Holly Clark | Snack Ep #24 | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/fostering-a-positive-workplace-culture-with-holly-clark-snack-ep-24-girls-in-marketing-podcast-1788977333/33051222</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572014</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 26 Jul 2023 05:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[This week, we’re back with a special guest to talk all about positive workplace culture!

Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. 

On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen.

Topics discussed on this episode:
Positive workplace culture
What makes up good and bad company culture?
Red and green flags during the hiring process
Feeling satisfied at work

Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

#Workplace #GirlsinMarketing #Marketer #Marketing #WorkplaceWellness #Wellbeing #Culture]]></itunes:summary>
<description ><![CDATA[This week, we’re back with a special guest to talk all about positive workplace culture!

Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. 

On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen.

Topics discussed on this episode:
Positive workplace culture
What makes up good and bad company culture?
Red and green flags during the hiring process
Feeling satisfied at work

Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

#Workplace #GirlsinMarketing #Marketer #Marketing #WorkplaceWellness #Wellbeing #Culture]]></description>
<enclosure  url='https://play.hubhopper.com/ceb706e2171a11ac3b5fe3da1cf13773.mp3?s=rss-feed'  length='21120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1383</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051222/fostering-a-positive-workplace-culture-with-holly-clark-snack-ep-24-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051222/fostering-a-positive-workplace-culture-with-holly-clark-snack-ep-24-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Mastering Copywriting as a Marketer with Ellie Perkins | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/mastering-copywriting-as-a-marketer-with-ellie-perkins-girls-in-marketing-podcast-1788977333/33051223</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572013</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 19 Jul 2023 05:00:13 +0000</pubDate>
<itunes:summary ><![CDATA[ Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 

This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise.

In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We\'re sure you\'ll be able to take away many practical tips and tricks to improve your marketing!

Topics covered in this episode:
-Copywriting tips and tricks
-Being a self-employed marketer
-Improving your inner copywriter
-Building your own agency

We\'ve also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd
You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7

If you enjoyed this episode, make sure you\'re subscribed for some more marketing content 

#Copywriting #Copy #GirlsinMarketing #Marketing #Marketing101 #Podcast]]></itunes:summary>
<description ><![CDATA[ Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 

This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise.

In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We\'re sure you\'ll be able to take away many practical tips and tricks to improve your marketing!

Topics covered in this episode:
-Copywriting tips and tricks
-Being a self-employed marketer
-Improving your inner copywriter
-Building your own agency

We\'ve also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd
You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7

If you enjoyed this episode, make sure you\'re subscribed for some more marketing content 

#Copywriting #Copy #GirlsinMarketing #Marketing #Marketing101 #Podcast]]></description>
<enclosure  url='https://play.hubhopper.com/9f45aa4a9e34c2b123f3f7382add600f.mp3?s=rss-feed'  length='26900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1763</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051223/mastering-copywriting-as-a-marketer-with-ellie-perkins-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051223/mastering-copywriting-as-a-marketer-with-ellie-perkins-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >B2B Influencer Marketing | Snack Ep #23 | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/b2b-influencer-marketing-snack-ep-23-girls-in-marketing-podcast-1788977333/33051224</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572093</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 12 Jul 2023 15:07:51 +0000</pubDate>
<itunes:summary ><![CDATA[We\'re back with another snack episode of The Girls in Marketing Podcast! This week\'s topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?



In this episode, the Girls in Marketing Team talk about:

Types of influencer marketing
Business-to-business marketing
Examples of successful influencer marketing campaigns


Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!]]></itunes:summary>
<description ><![CDATA[We\'re back with another snack episode of The Girls in Marketing Podcast! This week\'s topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?



In this episode, the Girls in Marketing Team talk about:

Types of influencer marketing
Business-to-business marketing
Examples of successful influencer marketing campaigns


Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!]]></description>
<enclosure  url='https://play.hubhopper.com/896026c364a8d154598a9f8811d95069.mp3?s=rss-feed'  length='14750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >966</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051224/b2b-influencer-marketing-snack-ep-23-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051224/b2b-influencer-marketing-snack-ep-23-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Understanding your Customer Lifecycle with Amelia Cohen | Salesforce | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/understanding-your-customer-lifecycle-with-amelia-cohen-salesforce-girls-in-marketing-podcast-1788977333/33051225</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571991</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 05 Jul 2023 05:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce. 


If you\'re wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.


Topics covered in this episode:
- Customer lifecycles and journeys
- Integrating customer experience and marketing
- Using customer data
- The acquisition and retention of customers
- Understanding your customer


Don\'t forget to follow our podcast to be notified when our next episode is released!


If you\'re new around here, make sure you get involved with Girls in Marketing:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Website: https://www.girlsinmarketing.com

#GirlsinMarketing #Marketing #Marketing101 #Customer #CustomerExperience #DigitalMarketing #Podcast]]></itunes:summary>
<description ><![CDATA[On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce. 


If you\'re wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.


Topics covered in this episode:
- Customer lifecycles and journeys
- Integrating customer experience and marketing
- Using customer data
- The acquisition and retention of customers
- Understanding your customer


Don\'t forget to follow our podcast to be notified when our next episode is released!


If you\'re new around here, make sure you get involved with Girls in Marketing:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Website: https://www.girlsinmarketing.com

#GirlsinMarketing #Marketing #Marketing101 #Customer #CustomerExperience #DigitalMarketing #Podcast]]></description>
<enclosure  url='https://play.hubhopper.com/6891a815e66620de560788136481e0ca.mp3?s=rss-feed'  length='47650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3122</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051225/understanding-your-customer-lifecycle-with-amelia-cohen-salesforce-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051225/understanding-your-customer-lifecycle-with-amelia-cohen-salesforce-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #22: Big Budget vs Small Budget Marketing | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/snack-ep-22-big-budget-vs-small-budget-marketing-girls-in-marketing-podcast-1788977333/33051226</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572069</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 28 Jun 2023 05:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[-Do you have to have a big budget for a marketing campaign to be successful? 

Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn\'t hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.

In this episode, the Girls in Marketing Team talk about:
-Examples of great marketing campaigns
-Marketing budgets
-Brainstorming campaign ideas
-What makes a successful marketing campaign
-Working as a small business

This episode is a great listen and we\'d love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ 
Instagram: https://www.instagram.com/girlsinmarketing/ 
TikTok: https://www.tiktok.com/@girlsinmarketingg

Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H

Don\'t forget to follow us if you enjoyed this episode!]]></itunes:summary>
<description ><![CDATA[-Do you have to have a big budget for a marketing campaign to be successful? 

Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn\'t hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.

In this episode, the Girls in Marketing Team talk about:
-Examples of great marketing campaigns
-Marketing budgets
-Brainstorming campaign ideas
-What makes a successful marketing campaign
-Working as a small business

This episode is a great listen and we\'d love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ 
Instagram: https://www.instagram.com/girlsinmarketing/ 
TikTok: https://www.tiktok.com/@girlsinmarketingg

Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H

Don\'t forget to follow us if you enjoyed this episode!]]></description>
<enclosure  url='https://play.hubhopper.com/7f3411bcdf726292ca32adce81b28295.mp3?s=rss-feed'  length='18470000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1210</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051226/snack-ep-22-big-budget-vs-small-budget-marketing-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051226/snack-ep-22-big-budget-vs-small-budget-marketing-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Channelling brand mission through purposeful PR with Florence Welke | LUSH | Girls in Marketing</title>
<link >https://listen.hubhopper.com/episode/channelling-brand-mission-through-purposeful-pr-with-florence-welke-lush-girls-in-marketing-1788977333/33051227</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572023</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 21 Jun 2023 05:00:22 +0000</pubDate>
<itunes:summary ><![CDATA[Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. 


Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community.


This episode is a great one if you\'re looking to drive your work forward with purpose and build a career that aligns with your personal values.


This episode covers:
Working in PR
Building a community online and offline
Lush\'s communication tactics
Best marketing campaigns by Lush


Huge thanks to Florence for joining us on this episode! Please make sure to like and subscribe to us to keep updated with future episodes, see you in the next one!

#PR #Lush #Marketing #DigitalMarketing #Brand #Branding #GirlsinMarketing]]></itunes:summary>
<description ><![CDATA[Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. 


Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community.


This episode is a great one if you\'re looking to drive your work forward with purpose and build a career that aligns with your personal values.


This episode covers:
Working in PR
Building a community online and offline
Lush\'s communication tactics
Best marketing campaigns by Lush


Huge thanks to Florence for joining us on this episode! Please make sure to like and subscribe to us to keep updated with future episodes, see you in the next one!

#PR #Lush #Marketing #DigitalMarketing #Brand #Branding #GirlsinMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/027d41dd57065dbd80bb2e828e1e4c11.mp3?s=rss-feed'  length='33170000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2174</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051227/channelling-brand-mission-through-purposeful-pr-with-florence-welke-lush-girls-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051227/channelling-brand-mission-through-purposeful-pr-with-florence-welke-lush-girls-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Progressing into Management | Snack Episode #21 | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/progressing-into-management-snack-episode-21-the-girls-in-marketing-podcast-1788977333/33051228</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572051</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 14 Jun 2023 05:00:31 +0000</pubDate>
<itunes:summary ><![CDATA[Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? 

Working in marketing is hard and navigating your way into a management position is super difficult. In today\'s episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at.

In this episode, the Girls in Marketing Team talk about:
How to become a manager
Progressing in your career
Career journeys in marketing
How to lead a team
The difference between a leader and a manager

If you\'re looking to get into a management position or simply looking to level up your career, this episode is a must-listen!



If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg]]></itunes:summary>
<description ><![CDATA[Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? 

Working in marketing is hard and navigating your way into a management position is super difficult. In today\'s episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at.

In this episode, the Girls in Marketing Team talk about:
How to become a manager
Progressing in your career
Career journeys in marketing
How to lead a team
The difference between a leader and a manager

If you\'re looking to get into a management position or simply looking to level up your career, this episode is a must-listen!



If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg]]></description>
<enclosure  url='https://play.hubhopper.com/8ecaa89a56397d554d7693cb2eace034.mp3?s=rss-feed'  length='18460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1209</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051228/progressing-into-management-snack-episode-21-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051228/progressing-into-management-snack-episode-21-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building Confidence and Resilience in your Career with Rosa Mitchell | connective3</title>
<link >https://listen.hubhopper.com/episode/building-confidence-and-resilience-in-your-career-with-rosa-mitchell-connective3-1788977333/33051229</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572072</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 07 Jun 2023 05:00:25 +0000</pubDate>
<itunes:summary ><![CDATA[Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.

This episode covers:
-Confidence in the workplace
-Favourite marketing campaigns
-Digital PR
-Finding a job in marketing
-Being resilient in your career
-Tips for growing your confidence


This episode is a must-listen if you\'re wanting to grow your confidence in your marketing career.

Episode preview]]></itunes:summary>
<description ><![CDATA[Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.

This episode covers:
-Confidence in the workplace
-Favourite marketing campaigns
-Digital PR
-Finding a job in marketing
-Being resilient in your career
-Tips for growing your confidence


This episode is a must-listen if you\'re wanting to grow your confidence in your marketing career.

Episode preview]]></description>
<enclosure  url='https://play.hubhopper.com/1bb1dd2da0d8cc14a2669a214368a86e.mp3?s=rss-feed'  length='40300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2640</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051229/building-confidence-and-resilience-in-your-career-with-rosa-mitchell-connective3.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051229/building-confidence-and-resilience-in-your-career-with-rosa-mitchell-connective3.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Guess the Brand in 20 Questions | Snack Episode #20 | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/guess-the-brand-in-20-questions-snack-episode-20-girls-in-marketing-podcast-1788977333/33051230</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571978</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 31 May 2023 05:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[We’re back with another game of 20 Questions!

Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back.

Tune in, play along and let us know how you did!

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg

#GirlsinMarketing #Marketing #MarketingPodcast #Marketer #DigitalMarketing #Marketing101 #Podcast]]></itunes:summary>
<description ><![CDATA[We’re back with another game of 20 Questions!

Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back.

Tune in, play along and let us know how you did!

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg

#GirlsinMarketing #Marketing #MarketingPodcast #Marketer #DigitalMarketing #Marketing101 #Podcast]]></description>
<enclosure  url='https://play.hubhopper.com/f9db041af0407479e5b2663923f7b6c5.mp3?s=rss-feed'  length='11180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >732</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051230/guess-the-brand-in-20-questions-snack-episode-20-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051230/guess-the-brand-in-20-questions-snack-episode-20-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Creating Effective PR Campaigns with Rachel Allison | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/creating-effective-pr-campaigns-with-rachel-allison-girls-in-marketing-podcast-1788977333/33051231</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571971</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 24 May 2023 05:00:07 +0000</pubDate>
<itunes:summary ><![CDATA[In today\'s episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. 

This episode covers:
Working in PR
Building your own agency
The difference between good and bad PR campaigns
Working for a small vs large agency
The evolution of the PR industry

If you\'re in the PR agency or simply interested in PR, this episode is a must-listen! 

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg

#Marketing #PR #DigitalMarketing #Podcast #digitalmarketing #MarketingPodcast #Marketing101 #GirlsinMarketing]]></itunes:summary>
<description ><![CDATA[In today\'s episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. 

This episode covers:
Working in PR
Building your own agency
The difference between good and bad PR campaigns
Working for a small vs large agency
The evolution of the PR industry

If you\'re in the PR agency or simply interested in PR, this episode is a must-listen! 

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg

#Marketing #PR #DigitalMarketing #Podcast #digitalmarketing #MarketingPodcast #Marketing101 #GirlsinMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/ca958e3a02f8b7af1f58b5198f0464c9.mp3?s=rss-feed'  length='47990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3144</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051231/creating-effective-pr-campaigns-with-rachel-allison-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051231/creating-effective-pr-campaigns-with-rachel-allison-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is Social Media Making Us MORE or LESS Social? | Snack Ep #19 | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/is-social-media-making-us-more-or-less-social-snack-ep-19-girls-in-marketing-podcast-1788977333/33051232</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571997</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 17 May 2023 05:00:29 +0000</pubDate>
<itunes:summary ><![CDATA[Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’

This episode covers:
•The evolution of social media
• Social media platforms that have changed
•Screentime and mental health
•Using Social Media effectively


We’d love your opinion on this topic over on social media, come and join in with the conversation!


If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg



#GirlsinMarketing #Marketing #SocialMedia #SocialMediaMarketing #Social #Podcast #MarketingPodcast #WomeninMarketing]]></itunes:summary>
<description ><![CDATA[Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’

This episode covers:
•The evolution of social media
• Social media platforms that have changed
•Screentime and mental health
•Using Social Media effectively


We’d love your opinion on this topic over on social media, come and join in with the conversation!


If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg



#GirlsinMarketing #Marketing #SocialMedia #SocialMediaMarketing #Social #Podcast #MarketingPodcast #WomeninMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/7cda5f81606cddf3d9239d932ae381d5.mp3?s=rss-feed'  length='13390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >877</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051232/is-social-media-making-us-more-or-less-social-snack-ep-19-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051232/is-social-media-making-us-more-or-less-social-snack-ep-19-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing and Growing A Podcast with Gaby Mendes | The Girls in Marketing Podcast | Talk Twenties</title>
<link >https://listen.hubhopper.com/episode/marketing-and-growing-a-podcast-with-gaby-mendes-the-girls-in-marketing-podcast-talk-twenties-1788977333/33051233</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572028</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 10 May 2023 05:00:27 +0000</pubDate>
<itunes:summary ><![CDATA[This week, we\'re joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. 

In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.

Gaby discusses what she would do if she was setting up a podcast in today\'s environment and how you can grow a community around your podcast. If you\'re looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.

This episode covers:
Starting a podcast
How to market a podcast well
Creating short-form content
Podcast misconceptions
How to find your niche
Growing the community of Talk Twenties

A huge thanks to Gaby Mendes for joining us on this episode, we\'ll see you in the next one! Make sure you\'re subscribed so you don\'t miss our next upload :)]]></itunes:summary>
<description ><![CDATA[This week, we\'re joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. 

In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.

Gaby discusses what she would do if she was setting up a podcast in today\'s environment and how you can grow a community around your podcast. If you\'re looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.

This episode covers:
Starting a podcast
How to market a podcast well
Creating short-form content
Podcast misconceptions
How to find your niche
Growing the community of Talk Twenties

A huge thanks to Gaby Mendes for joining us on this episode, we\'ll see you in the next one! Make sure you\'re subscribed so you don\'t miss our next upload :)]]></description>
<enclosure  url='https://play.hubhopper.com/3a38841b57c2e2c71933f72fd84e683b.mp3?s=rss-feed'  length='31350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2054</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051233/marketing-and-growing-a-podcast-with-gaby-mendes-the-girls-in-marketing-podcast-talk-twenties.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051233/marketing-and-growing-a-podcast-with-gaby-mendes-the-girls-in-marketing-podcast-talk-twenties.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Audience vs Community in Marketing | Snack Episode #17 | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/audience-vs-community-in-marketing-snack-episode-17-the-girls-in-marketing-podcast-1788977333/33051234</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572095</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 03 May 2023 05:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[What’s the difference between audience and community? It’s been a debate for years. 

Are they the same thing? 
How do you build an online community? 
Why is community so important? 
So. Many. Questions.

On this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands in today’s times. Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic.

This snack episode covers:
•Creating an online community
•How to grow a following
•Building a tight community
•The importance of community for brands
•Examples of brands that use community well

#Marketing #GirlsinMarketing #Marketing101 #DigitalMarketing #Community #Audience #WomeninMarketing]]></itunes:summary>
<description ><![CDATA[What’s the difference between audience and community? It’s been a debate for years. 

Are they the same thing? 
How do you build an online community? 
Why is community so important? 
So. Many. Questions.

On this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands in today’s times. Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic.

This snack episode covers:
•Creating an online community
•How to grow a following
•Building a tight community
•The importance of community for brands
•Examples of brands that use community well

#Marketing #GirlsinMarketing #Marketing101 #DigitalMarketing #Community #Audience #WomeninMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/359d98ef52689af9c72e6ab3d3bc2522.mp3?s=rss-feed'  length='15080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >988</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051234/audience-vs-community-in-marketing-snack-episode-17-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051234/audience-vs-community-in-marketing-snack-episode-17-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Behind The Scenes of The Creator Economy with Hannah Anderson | Kyma Media and ex Social Chain</title>
<link >https://listen.hubhopper.com/episode/behind-the-scenes-of-the-creator-economy-with-hannah-anderson-kyma-media-and-ex-social-chain-1788977333/33051235</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571980</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 26 Apr 2023 05:00:22 +0000</pubDate>
<itunes:summary ><![CDATA[Today, we\'re joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.

Hannah spills the secrets behind today\'s creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.

Topics discussed in this episode:
Creator economy
Working with influencers
Founding Social Chain, one of the world\'s first social media agencies
Leveraging Facebook and Snapchat for your brand
Advice for new starters in the marketing industry
The future of the creator economy
Being a leader in the industry
Founding an agency

This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we\'ll see you in the next one.

Don\'t forget to like and subscribe to be notified when our next episode is released :)

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg



#GirlsinMarketing #Marketing #DigitalMarketing #Marketing101 #DigitalMarketing #WomeninMarketing #Influencer #InfluencerMarketing #Podcast #Creator]]></itunes:summary>
<description ><![CDATA[Today, we\'re joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.

Hannah spills the secrets behind today\'s creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.

Topics discussed in this episode:
Creator economy
Working with influencers
Founding Social Chain, one of the world\'s first social media agencies
Leveraging Facebook and Snapchat for your brand
Advice for new starters in the marketing industry
The future of the creator economy
Being a leader in the industry
Founding an agency

This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we\'ll see you in the next one.

Don\'t forget to like and subscribe to be notified when our next episode is released :)

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg



#GirlsinMarketing #Marketing #DigitalMarketing #Marketing101 #DigitalMarketing #WomeninMarketing #Influencer #InfluencerMarketing #Podcast #Creator]]></description>
<enclosure  url='https://play.hubhopper.com/206578170279db6d3dd0d5f1d07d9d38.mp3?s=rss-feed'  length='39190000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2568</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051235/behind-the-scenes-of-the-creator-economy-with-hannah-anderson-kyma-media-and-ex-social-chain.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051235/behind-the-scenes-of-the-creator-economy-with-hannah-anderson-kyma-media-and-ex-social-chain.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing Agony Aunts | Snack Ep #17 | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/marketing-agony-aunts-snack-ep-17-the-girls-in-marketing-podcast-1788977333/33051236</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572003</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 19 Apr 2023 05:00:01 +0000</pubDate>
<itunes:summary ><![CDATA[From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing.

Listen in and find some inspiration to give your marketing career a kickstart!

This episode covers:
• Untraditional routes into marketing
• How to get started in marketing
• Getting work experience 
• Changing your career into marketing

Make sure you leave a like + subscribe to here more of our podcast episodes!

#GirlsinMarketing #Podcast #MarketingPodcast #Marketing #DigitalMarketing #Marketing101 #DigitalMarketing #MarketingDigital]]></itunes:summary>
<description ><![CDATA[From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing.

Listen in and find some inspiration to give your marketing career a kickstart!

This episode covers:
• Untraditional routes into marketing
• How to get started in marketing
• Getting work experience 
• Changing your career into marketing

Make sure you leave a like + subscribe to here more of our podcast episodes!

#GirlsinMarketing #Podcast #MarketingPodcast #Marketing #DigitalMarketing #Marketing101 #DigitalMarketing #MarketingDigital]]></description>
<enclosure  url='https://play.hubhopper.com/3da781b7a4517e20c400dcdd73a54a4a.mp3?s=rss-feed'  length='15690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1027</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051236/marketing-agony-aunts-snack-ep-17-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051236/marketing-agony-aunts-snack-ep-17-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/harnessing-the-power-of-brand-ambassadors-with-jodie-cruttenden-the-girls-in-marketing-podcast-1788977333/33051237</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572050</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 12 Apr 2023 05:00:13 +0000</pubDate>
<itunes:summary ><![CDATA[Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.

This week, we\'re back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand\'s ambassador scheme has helped to grow and connect this following further. 

This episode covers:
• Brand ambassadors
• Working with influencers
• Untraditional routes into marketing
• Working for a huge company, including Ann Summers and The GelBottle
• Local marketing
• Growing an online community
• Influencer programmes
• Marketing and taboo topics

This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg

#SocialMedia #Marketing #GirlsinMarketing #WomeninMarketing #DigitalMarketing #Marketing101 #DigitalMarketingTips #InfluencerMarketing #Influencer #Podcast #MarketingPodcast]]></itunes:summary>
<description ><![CDATA[Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.

This week, we\'re back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand\'s ambassador scheme has helped to grow and connect this following further. 

This episode covers:
• Brand ambassadors
• Working with influencers
• Untraditional routes into marketing
• Working for a huge company, including Ann Summers and The GelBottle
• Local marketing
• Growing an online community
• Influencer programmes
• Marketing and taboo topics

This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg

#SocialMedia #Marketing #GirlsinMarketing #WomeninMarketing #DigitalMarketing #Marketing101 #DigitalMarketingTips #InfluencerMarketing #Influencer #Podcast #MarketingPodcast]]></description>
<enclosure  url='https://play.hubhopper.com/88d5a958fb5d67c322343e7a36d4efce.mp3?s=rss-feed'  length='27370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1793</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051237/harnessing-the-power-of-brand-ambassadors-with-jodie-cruttenden-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051237/harnessing-the-power-of-brand-ambassadors-with-jodie-cruttenden-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Start a Career in Marketing? | Snack Ep #16 | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/how-to-start-a-career-in-marketing-snack-ep-16-the-girls-in-marketing-podcast-1788977333/33051238</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572044</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 05 Apr 2023 08:36:54 +0000</pubDate>
<itunes:summary ><![CDATA[From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing.

Listen in and find some inspiration to give your marketing career a kickstart!

This episode covers:
• Untraditional routes into marketing
• How to get started in marketing
• Getting work experience 
• Changing your career into marketing

Make sure you leave a like + subscribe to here more of our podcast episodes!

#GirlsinMarketing #Podcast #MarketingPodcast #Marketing #DigitalMarketing #Marketing101 #DigitalMarketing #MarketingDigital]]></itunes:summary>
<description ><![CDATA[From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing.

Listen in and find some inspiration to give your marketing career a kickstart!

This episode covers:
• Untraditional routes into marketing
• How to get started in marketing
• Getting work experience 
• Changing your career into marketing

Make sure you leave a like + subscribe to here more of our podcast episodes!

#GirlsinMarketing #Podcast #MarketingPodcast #Marketing #DigitalMarketing #Marketing101 #DigitalMarketing #MarketingDigital]]></description>
<enclosure  url='https://play.hubhopper.com/ee1b5c4c79e427874d88506086266c58.mp3?s=rss-feed'  length='15690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1027</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051238/how-to-start-a-career-in-marketing-snack-ep-16-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051238/how-to-start-a-career-in-marketing-snack-ep-16-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Progressing in Your Marketing Career with Becca Vines + Megan Lowry | Girls in Marketing Podcast |</title>
<link >https://listen.hubhopper.com/episode/progressing-in-your-marketing-career-with-becca-vines-megan-lowry-girls-in-marketing-podcast-1788977334/33051239</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571993</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 29 Mar 2023 05:00:05 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members.

We’re super excited to have Becca and Megan on the podcast and we going talk about all things professional development and building a career in marketing.

Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don\'t hold back!

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg]]></itunes:summary>
<description ><![CDATA[In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members.

We’re super excited to have Becca and Megan on the podcast and we going talk about all things professional development and building a career in marketing.

Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don\'t hold back!

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg]]></description>
<enclosure  url='https://play.hubhopper.com/1a37167efdec59993c1bb63a4fb1b0ca.mp3?s=rss-feed'  length='42450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2781</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051239/progressing-in-your-marketing-career-with-becca-vines-megan-lowry-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051239/progressing-in-your-marketing-career-with-becca-vines-megan-lowry-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #15 | Social Media Platforms That Disappeared | Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/snack-ep-15-social-media-platforms-that-disappeared-girls-in-marketing-podcast-1788977334/33051240</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572019</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 22 Mar 2023 06:00:14 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.]]></itunes:summary>
<description ><![CDATA[In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.]]></description>
<enclosure  url='https://play.hubhopper.com/ee1bfb03fcbb68af2fb5ba39cacb8abe.mp3?s=rss-feed'  length='23650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1549</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051240/snack-ep-15-social-media-platforms-that-disappeared-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051240/snack-ep-15-social-media-platforms-that-disappeared-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Understanding Influencer Marketing with Natalia Cortazar | Girls in Marketing Podcast | S4 Ep 10</title>
<link >https://listen.hubhopper.com/episode/understanding-influencer-marketing-with-natalia-cortazar-girls-in-marketing-podcast-s4-ep-10-1788977334/33051241</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572047</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 15 Mar 2023 07:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.

This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest \'de influencing\' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK\'s biggest influencer agencies around.

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg]]></itunes:summary>
<description ><![CDATA[In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.

This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest \'de influencing\' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK\'s biggest influencer agencies around.

If you\'re new around here, make sure you\'re following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg]]></description>
<enclosure  url='https://play.hubhopper.com/cf4abd8c08cb5c09c2a7a3bdc3b5aa6a.mp3?s=rss-feed'  length='54430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3566</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051241/understanding-influencer-marketing-with-natalia-cortazar-girls-in-marketing-podcast-s4-ep-10.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051241/understanding-influencer-marketing-with-natalia-cortazar-girls-in-marketing-podcast-s4-ep-10.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >IWD2023: EmpowerMENTORS Panel | Advocating for Women in Marketing</title>
<link >https://listen.hubhopper.com/episode/iwd2023-empowermentors-panel-advocating-for-women-in-marketing-1788977334/33051242</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571975</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 08 Mar 2023 14:44:13 +0000</pubDate>
<itunes:summary ><![CDATA[Did you know that most senior marketing positions are taken by men? 

Data from a study titled, Gender in Marketing, shows that in 62% of companies with a sole marketing manager, the role is filled by a man. 

But why is this the case?

The GWPR Annual Index 2020 explores the main factors that hold women back in their careers and identifies the following causes:

 childcare or caring responsibilities (78% of cases);
 lack of a work-life balance in senior positions (70% of cases);
 lack of flexible or family friendly policies (67% of cases);
 lack of transparency around recruitment and promotion (65% of cases) and
 men tending to be responsible for promotion opportunities (60% of cases).

Join our incredible panel of successful women in the marketing and PR industry as we shine a spotlight on shared experiences and barriers facing women in the workplace and share advice about how to navigate your career as a woman.]]></itunes:summary>
<description ><![CDATA[Did you know that most senior marketing positions are taken by men? 

Data from a study titled, Gender in Marketing, shows that in 62% of companies with a sole marketing manager, the role is filled by a man. 

But why is this the case?

The GWPR Annual Index 2020 explores the main factors that hold women back in their careers and identifies the following causes:

 childcare or caring responsibilities (78% of cases);
 lack of a work-life balance in senior positions (70% of cases);
 lack of flexible or family friendly policies (67% of cases);
 lack of transparency around recruitment and promotion (65% of cases) and
 men tending to be responsible for promotion opportunities (60% of cases).

Join our incredible panel of successful women in the marketing and PR industry as we shine a spotlight on shared experiences and barriers facing women in the workplace and share advice about how to navigate your career as a woman.]]></description>
<enclosure  url='https://play.hubhopper.com/e22ffa91012de8b51f8e0a6c9ed80d3f.mp3?s=rss-feed'  length='80020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >5244</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051242/iwd2023-empowermentors-panel-advocating-for-women-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051242/iwd2023-empowermentors-panel-advocating-for-women-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep#14: International Women\&apos;s Day &amp; Advocating for Women | Girls in Marketing Podcast | S4 E9</title>
<link >https://listen.hubhopper.com/episode/snack-ep14-international-womens-day-advocating-for-women-girls-in-marketing-podcast-s4-e9-1788977334/33051243</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572007</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 08 Mar 2023 06:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[Happy International Women\'s Day 2023! 

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about the importance of International Women\'s Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement.]]></itunes:summary>
<description ><![CDATA[Happy International Women\'s Day 2023! 

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about the importance of International Women\'s Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement.]]></description>
<enclosure  url='https://play.hubhopper.com/204a55036dfaf1bfc9f29d725dc4449e.mp3?s=rss-feed'  length='19880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1302</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051243/snack-ep14-international-womens-day-advocating-for-women-girls-in-marketing-podcast-s4-e9.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051243/snack-ep14-international-womens-day-advocating-for-women-girls-in-marketing-podcast-s4-e9.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Mastering LinkedIn Marketing with John Williamson | Girls in Marketing Podcast | S4 Ep7</title>
<link >https://listen.hubhopper.com/episode/mastering-linkedin-marketing-with-john-williamson-girls-in-marketing-podcast-s4-ep7-1788977334/33051244</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572035</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 22 Feb 2023 06:00:23 +0000</pubDate>
<itunes:summary ><![CDATA[Sign up to The EmpowerHER Series here: go.girlsinmarketing.com/3YOwq26

In this episode, Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the platform. John has spoken on panels and at events about content strategy and brand strategy as well as recently delivering a session to our members on making creative LinkedIn content.

We talk about branded content on LinkedIn, humanising your brand online, the LinkedIn landscape and how it changes over the last few years as well as much more. 

Are you eager to learn more about the world of content on LinkedIn? Tune into this episode!]]></itunes:summary>
<description ><![CDATA[Sign up to The EmpowerHER Series here: go.girlsinmarketing.com/3YOwq26

In this episode, Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the platform. John has spoken on panels and at events about content strategy and brand strategy as well as recently delivering a session to our members on making creative LinkedIn content.

We talk about branded content on LinkedIn, humanising your brand online, the LinkedIn landscape and how it changes over the last few years as well as much more. 

Are you eager to learn more about the world of content on LinkedIn? Tune into this episode!]]></description>
<enclosure  url='https://play.hubhopper.com/fe25d94150540bf24af0440ceed0057a.mp3?s=rss-feed'  length='33700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2208</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051244/mastering-linkedin-marketing-with-john-williamson-girls-in-marketing-podcast-s4-ep7.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051244/mastering-linkedin-marketing-with-john-williamson-girls-in-marketing-podcast-s4-ep7.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #12: Is Your Network REALLY Your Net Worth? | Girls in Marketing Podcast | S4 Ep6</title>
<link >https://listen.hubhopper.com/episode/snack-ep-12-is-your-network-really-your-net-worth-girls-in-marketing-podcast-s4-ep6-1788977334/33051245</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572046</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 15 Feb 2023 06:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[Sign up to The EmpowerHER Series here: go.girlsinmarketing.com/3YOwq26

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about networking as a marketer - the good, the bad and the ugly. Tune in to hear our top tips for networking online and virtually as well as listen to our experiences with networking. Whether you\'re a pro networker or just getting started, you\'re sure to find this episode interesting.]]></itunes:summary>
<description ><![CDATA[Sign up to The EmpowerHER Series here: go.girlsinmarketing.com/3YOwq26

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about networking as a marketer - the good, the bad and the ugly. Tune in to hear our top tips for networking online and virtually as well as listen to our experiences with networking. Whether you\'re a pro networker or just getting started, you\'re sure to find this episode interesting.]]></description>
<enclosure  url='https://play.hubhopper.com/75c02b170244d8074a03ec715f65f033.mp3?s=rss-feed'  length='17310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1134</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051245/snack-ep-12-is-your-network-really-your-net-worth-girls-in-marketing-podcast-s4-ep6.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051245/snack-ep-12-is-your-network-really-your-net-worth-girls-in-marketing-podcast-s4-ep6.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Breaking Out of Your Brand Bubble with Alex Hickson | Girls in Marketing Podcast | S4 Ep5</title>
<link >https://listen.hubhopper.com/episode/breaking-out-of-your-brand-bubble-with-alex-hickson-girls-in-marketing-podcast-s4-ep5-1788977334/33051246</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572008</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 08 Feb 2023 09:40:45 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where\'s The Bride?’ podcast. 

We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020. 

As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment. It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!]]></itunes:summary>
<description ><![CDATA[In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where\'s The Bride?’ podcast. 

We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020. 

As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment. It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!]]></description>
<enclosure  url='https://play.hubhopper.com/4370368ead82f30356204a2326ec3376.mp3?s=rss-feed'  length='36770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2409</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051246/breaking-out-of-your-brand-bubble-with-alex-hickson-girls-in-marketing-podcast-s4-ep5.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051246/breaking-out-of-your-brand-bubble-with-alex-hickson-girls-in-marketing-podcast-s4-ep5.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #11: Guess the Brand in 20 Questions (Play Along) | Girls in Marketing Podcast | S4 Ep4</title>
<link >https://listen.hubhopper.com/episode/snack-ep-11-guess-the-brand-in-20-questions-play-along-girls-in-marketing-podcast-s4-ep4-1788977334/33051247</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572001</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 01 Feb 2023 06:30:10 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we\'re playing part 2 to our \"Guess the brand in 20 questions\" game. Play along with the Girls in Marketing team and guess what brands they\'re thinking of.]]></itunes:summary>
<description ><![CDATA[Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we\'re playing part 2 to our \"Guess the brand in 20 questions\" game. Play along with the Girls in Marketing team and guess what brands they\'re thinking of.]]></description>
<enclosure  url='https://play.hubhopper.com/09a4a53f04dcef8170a9a09aaeccfe12.mp3?s=rss-feed'  length='21400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1402</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051247/snack-ep-11-guess-the-brand-in-20-questions-play-along-girls-in-marketing-podcast-s4-ep4.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051247/snack-ep-11-guess-the-brand-in-20-questions-play-along-girls-in-marketing-podcast-s4-ep4.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building a Personal Brand with Isobel Cowell | Girls in Marketing Podcast | S4 Ep3</title>
<link >https://listen.hubhopper.com/episode/building-a-personal-brand-with-isobel-cowell-girls-in-marketing-podcast-s4-ep3-1788977334/33051248</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572073</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 25 Jan 2023 06:00:23 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media.

We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, and creating your own opportunities to enhance your employability.

Isobel talks about how she grew her following to over 58,000+ people on LinkedIn in a short space of time and why being authentic is the key to building your own personal brand.

If you\'re interested in learning more about personal branding, what to post on LinkedIn and what it\'s like to be a young leader, this episode is a great listen.]]></itunes:summary>
<description ><![CDATA[In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media.

We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, and creating your own opportunities to enhance your employability.

Isobel talks about how she grew her following to over 58,000+ people on LinkedIn in a short space of time and why being authentic is the key to building your own personal brand.

If you\'re interested in learning more about personal branding, what to post on LinkedIn and what it\'s like to be a young leader, this episode is a great listen.]]></description>
<enclosure  url='https://play.hubhopper.com/85932c1f3866eaae71e09bde8d692097.mp3?s=rss-feed'  length='42140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2761</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051248/building-a-personal-brand-with-isobel-cowell-girls-in-marketing-podcast-s4-ep3.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051248/building-a-personal-brand-with-isobel-cowell-girls-in-marketing-podcast-s4-ep3.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #10: New Year, New Me? Goal Setting for 2023 | Girls in Marketing Podcast | S4 Ep2</title>
<link >https://listen.hubhopper.com/episode/snack-ep-10-new-year-new-me-goal-setting-for-2023-girls-in-marketing-podcast-s4-ep2-1788977334/33051249</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572102</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 18 Jan 2023 06:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we\'re discussing our new year goals for 2023 in both a personal and professional context. Olivia, Amy, Martha and Keira talk about their plans for setting and achieving their goals this year as well as their thoughts on January blues, starting new hobbies and looking after their mental/physical wellbeing.]]></itunes:summary>
<description ><![CDATA[Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we\'re discussing our new year goals for 2023 in both a personal and professional context. Olivia, Amy, Martha and Keira talk about their plans for setting and achieving their goals this year as well as their thoughts on January blues, starting new hobbies and looking after their mental/physical wellbeing.]]></description>
<enclosure  url='https://play.hubhopper.com/60ebbf3409be08ac97e7c3b6b1ca078c.mp3?s=rss-feed'  length='14770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >967</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051249/snack-ep-10-new-year-new-me-goal-setting-for-2023-girls-in-marketing-podcast-s4-ep2.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051249/snack-ep-10-new-year-new-me-goal-setting-for-2023-girls-in-marketing-podcast-s4-ep2.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Re-Introducing Girls in Marketing with Olivia Hanlon | Girls in Marketing Podcast | S4 Ep1</title>
<link >https://listen.hubhopper.com/episode/re-introducing-girls-in-marketing-with-olivia-hanlon-girls-in-marketing-podcast-s4-ep1-1788977334/33051250</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572094</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 11 Jan 2023 10:18:49 +0000</pubDate>
<itunes:summary ><![CDATA[We\'re officially launching Season 4 of the Girls in Marketing Podcast with a BANG  In this episode, Amy is joined by Olivia Hanlon, Founder and CEO of Girls in Marketing.

We discuss building Girls in Marketing as a business, what life is like as a leader of a team and how Olivia stays productive with a hectic schedule. 

Olivia talks about the growth of Girls in Marketing and how she pivoted the community online during the pandemic, she also covers her previous experience with content marketing and SEO. 

Tune into this episode if you want to learn more about Girls in Marketing, the future of the community and how you can take more calculated risks within your marketing career.]]></itunes:summary>
<description ><![CDATA[We\'re officially launching Season 4 of the Girls in Marketing Podcast with a BANG  In this episode, Amy is joined by Olivia Hanlon, Founder and CEO of Girls in Marketing.

We discuss building Girls in Marketing as a business, what life is like as a leader of a team and how Olivia stays productive with a hectic schedule. 

Olivia talks about the growth of Girls in Marketing and how she pivoted the community online during the pandemic, she also covers her previous experience with content marketing and SEO. 

Tune into this episode if you want to learn more about Girls in Marketing, the future of the community and how you can take more calculated risks within your marketing career.]]></description>
<enclosure  url='https://play.hubhopper.com/e8148bee968dd6ed3b34f1053670759f.mp3?s=rss-feed'  length='31450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2060</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051250/re-introducing-girls-in-marketing-with-olivia-hanlon-girls-in-marketing-podcast-s4-ep1.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051250/re-introducing-girls-in-marketing-with-olivia-hanlon-girls-in-marketing-podcast-s4-ep1.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Girls in Marketing Podcast: 2022 Wrapped </title>
<link >https://listen.hubhopper.com/episode/the-girls-in-marketing-podcast-2022-wrapped-1788977334/33051251</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571969</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 14 Dec 2022 06:00:15 +0000</pubDate>
<itunes:summary ><![CDATA[And that\'s a wrap for Season 3 of The Girls in Marketing Podcast. 

The Girls in Marketing Podcast has definitely levelled up this year so we thought it was only right to take a look into some of our favourite clips from the podcast. 

We’ve sat down with a range of guests this season, from innocent’s Social Media Manager and self-confessed comedian, Marcus Dean, to Neuro-divergent Advocate, Ellie Middleton. 

We’ve had a blast of a time so sit down, grab a snack and let’s dive into some of our favourite highlights of Season 3…]]></itunes:summary>
<description ><![CDATA[And that\'s a wrap for Season 3 of The Girls in Marketing Podcast. 

The Girls in Marketing Podcast has definitely levelled up this year so we thought it was only right to take a look into some of our favourite clips from the podcast. 

We’ve sat down with a range of guests this season, from innocent’s Social Media Manager and self-confessed comedian, Marcus Dean, to Neuro-divergent Advocate, Ellie Middleton. 

We’ve had a blast of a time so sit down, grab a snack and let’s dive into some of our favourite highlights of Season 3…]]></description>
<enclosure  url='https://play.hubhopper.com/c6df0745e7dee634d40a3af01221a8c7.mp3?s=rss-feed'  length='11930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >781</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051251/the-girls-in-marketing-podcast-2022-wrapped.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051251/the-girls-in-marketing-podcast-2022-wrapped.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #09: Our Favourite Christmas Campaigns  | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/snack-ep-09-our-favourite-christmas-campaigns-the-girls-in-marketing-podcast-1788977334/33051252</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572033</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 07 Dec 2022 05:30:06 +0000</pubDate>
<itunes:summary ><![CDATA[Merry Christmas Marketers! Join us for a special edition of the podcast talking about our favourite Christmas campaigns. 

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></itunes:summary>
<description ><![CDATA[Merry Christmas Marketers! Join us for a special edition of the podcast talking about our favourite Christmas campaigns. 

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></description>
<enclosure  url='https://play.hubhopper.com/61d9c8da60baec0b634d34fdd775b8a4.mp3?s=rss-feed'  length='10690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >700</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051252/snack-ep-09-our-favourite-christmas-campaigns-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051252/snack-ep-09-our-favourite-christmas-campaigns-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >COME WITH US TO FILM IN THE STUDIO | VLOG</title>
<link >https://listen.hubhopper.com/episode/come-with-us-to-film-in-the-studio-vlog-1788977334/33051253</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572076</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Mon, 05 Dec 2022 06:00:16 +0000</pubDate>
<itunes:summary ><![CDATA[The Girls in Marketing Team (Olivia, Martha, Keira and Amy) film some brand new member videos for our membership as well as upcoming festive snack episodes of the podcast.

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmark...
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarket...

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast...
Spotify: https://open.spotify.com/show/74094oL...
Google Podcasts: https://podcasts.google.com/feed/aHR0...

Email us on hello@girlsinmarketing.com.

Music from Uppbeat (free for Creators!)]]></itunes:summary>
<description ><![CDATA[The Girls in Marketing Team (Olivia, Martha, Keira and Amy) film some brand new member videos for our membership as well as upcoming festive snack episodes of the podcast.

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmark...
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarket...

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast...
Spotify: https://open.spotify.com/show/74094oL...
Google Podcasts: https://podcasts.google.com/feed/aHR0...

Email us on hello@girlsinmarketing.com.

Music from Uppbeat (free for Creators!)]]></description>
<enclosure  url='https://play.hubhopper.com/8ef52c62c3f9734d3d099edd9a9ee2ae.mp3?s=rss-feed'  length='4720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >309</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051253/come-with-us-to-film-in-the-studio-vlog.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051253/come-with-us-to-film-in-the-studio-vlog.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Exploring the Social Media Landscape with Karina Scott | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/exploring-the-social-media-landscape-with-karina-scott-the-girls-in-marketing-podcast-1788977334/33051254</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572063</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 30 Nov 2022 06:00:16 +0000</pubDate>
<itunes:summary ><![CDATA[In our final guest episode of 2022, Olivia is joined by Karina Scott, Founder of Girl About Social and Social media guru. After originally appearing on our Girls in Marketing Podcast back in 2021, Karina is back and better than EVER! Before diving into this episode make sure to check out her original episode here. 

Karina works with clients on their social media management and has more recently started offering social media training to small businesses. She\'s an active member of the Girls in Marketing community and provides her expertise and knowledge through the form of mentorship and general guidance to junior marketers. We\'re diving into the importance of mentoring (and having a mentor in marketing), the nitty-gritty of the state of social media right now, and predicting social media trends in 2023.]]></itunes:summary>
<description ><![CDATA[In our final guest episode of 2022, Olivia is joined by Karina Scott, Founder of Girl About Social and Social media guru. After originally appearing on our Girls in Marketing Podcast back in 2021, Karina is back and better than EVER! Before diving into this episode make sure to check out her original episode here. 

Karina works with clients on their social media management and has more recently started offering social media training to small businesses. She\'s an active member of the Girls in Marketing community and provides her expertise and knowledge through the form of mentorship and general guidance to junior marketers. We\'re diving into the importance of mentoring (and having a mentor in marketing), the nitty-gritty of the state of social media right now, and predicting social media trends in 2023.]]></description>
<enclosure  url='https://play.hubhopper.com/4ee1308e7e2543b2a4188145192d6d6e.mp3?s=rss-feed'  length='39420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2583</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051254/exploring-the-social-media-landscape-with-karina-scott-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051254/exploring-the-social-media-landscape-with-karina-scott-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #08: Guess the Brand in 20 Questions (Play Along)</title>
<link >https://listen.hubhopper.com/episode/snack-ep-08-guess-the-brand-in-20-questions-play-along-1788977334/33051255</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572054</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 23 Nov 2022 06:00:30 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></itunes:summary>
<description ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></description>
<enclosure  url='https://play.hubhopper.com/d76e11a2d83355d56d218dc490b109bf.mp3?s=rss-feed'  length='16460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1078</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051255/snack-ep-08-guess-the-brand-in-20-questions-play-along.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051255/snack-ep-08-guess-the-brand-in-20-questions-play-along.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Making Marketing Accessible with Ellie Middleton | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/making-marketing-accessible-with-ellie-middleton-the-girls-in-marketing-podcast-1788977334/33051256</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572103</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 16 Nov 2022 06:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, Olivia is joined by Ellie Middleton, ADHD and Autism advocate, consultant and speaker. Ellie is also a content strategist part-time for personal branding agency, Great Influence. 

We discuss what life is like as a neurodivergent person, Ellie’s career as a content creator and consultant, as well as how marketers can ensure their marketing is accessible for those who have ADHD and Autism.

Ellie is a breath of fresh air when it comes to building a brand online with her relatable and honest LinkedIn/TikTok content regularly going viral.

Tune into this episode if you want to learn more about how you can ensure your marketing efforts are accessible for people like Ellie.]]></itunes:summary>
<description ><![CDATA[In this episode, Olivia is joined by Ellie Middleton, ADHD and Autism advocate, consultant and speaker. Ellie is also a content strategist part-time for personal branding agency, Great Influence. 

We discuss what life is like as a neurodivergent person, Ellie’s career as a content creator and consultant, as well as how marketers can ensure their marketing is accessible for those who have ADHD and Autism.

Ellie is a breath of fresh air when it comes to building a brand online with her relatable and honest LinkedIn/TikTok content regularly going viral.

Tune into this episode if you want to learn more about how you can ensure your marketing efforts are accessible for people like Ellie.]]></description>
<enclosure  url='https://play.hubhopper.com/5ea42145c3e7fa336a625571de0db7ca.mp3?s=rss-feed'  length='34450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2257</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051256/making-marketing-accessible-with-ellie-middleton-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051256/making-marketing-accessible-with-ellie-middleton-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #07: Who\&apos;s to Blame for Greenwashing?</title>
<link >https://listen.hubhopper.com/episode/snack-ep-07-whos-to-blame-for-greenwashing-1788977334/33051257</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572040</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 09 Nov 2022 05:30:03 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></itunes:summary>
<description ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></description>
<enclosure  url='https://play.hubhopper.com/9081aaeaadeb6fc842abab46a4966c53.mp3?s=rss-feed'  length='21550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1412</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051257/snack-ep-07-whos-to-blame-for-greenwashing.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051257/snack-ep-07-whos-to-blame-for-greenwashing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Leading Public Sector Marketing Campaigns with Rebecca Benn | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/leading-public-sector-marketing-campaigns-with-rebecca-benn-the-girls-in-marketing-podcast-1788977334/33051258</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572066</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 02 Nov 2022 06:00:11 +0000</pubDate>
<itunes:summary ><![CDATA[Grab your FREE ticket to The Elevate Show: https://monday.com/elevate?utm_medium=influencers&utm_source=influencers&utm_campaign=multi-en-event-multi-n/a-gim_elevate

In this episode, Olivia is joined by Rebecca Benn, Head of External Relations and Strategy (Defence Digital) for the UK Ministry of Defence. Olivia first met Rebecca when they were both speaking at a recent Social North event in Liverpool and immediately knew that she would be a great guest to have on our podcast with so much knowledge and wisdom to share with our listeners!

Rebecca is an experienced marketing and digital strategy communications specialist with over 16 years experience in data and technology. She has lots of public sector experience providing communication advice on high level national IT delivery projects. Most recently, Rebecca completed her MSc in Marketing and digital strategy.

Tune into this episode of the podcast if you\'re interested in learning more about communications, being a mature masters student and what it\'s like to work in the public sector.]]></itunes:summary>
<description ><![CDATA[Grab your FREE ticket to The Elevate Show: https://monday.com/elevate?utm_medium=influencers&utm_source=influencers&utm_campaign=multi-en-event-multi-n/a-gim_elevate

In this episode, Olivia is joined by Rebecca Benn, Head of External Relations and Strategy (Defence Digital) for the UK Ministry of Defence. Olivia first met Rebecca when they were both speaking at a recent Social North event in Liverpool and immediately knew that she would be a great guest to have on our podcast with so much knowledge and wisdom to share with our listeners!

Rebecca is an experienced marketing and digital strategy communications specialist with over 16 years experience in data and technology. She has lots of public sector experience providing communication advice on high level national IT delivery projects. Most recently, Rebecca completed her MSc in Marketing and digital strategy.

Tune into this episode of the podcast if you\'re interested in learning more about communications, being a mature masters student and what it\'s like to work in the public sector.]]></description>
<enclosure  url='https://play.hubhopper.com/cd25631ec4527b5b90f9524bd802b55f.mp3?s=rss-feed'  length='38250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2506</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051258/leading-public-sector-marketing-campaigns-with-rebecca-benn-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051258/leading-public-sector-marketing-campaigns-with-rebecca-benn-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #06: How Influenced Are We By Influencers? | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/snack-ep-06-how-influenced-are-we-by-influencers-the-girls-in-marketing-podcast-1788977334/33051259</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571986</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 26 Oct 2022 05:00:29 +0000</pubDate>
<itunes:summary ><![CDATA[Grab a FREE ticket to The Elevate Show by monday.com here: https://bit.ly/3RBzVoS

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></itunes:summary>
<description ><![CDATA[Grab a FREE ticket to The Elevate Show by monday.com here: https://bit.ly/3RBzVoS

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></description>
<enclosure  url='https://play.hubhopper.com/b3ffafee138a3108e92bf81b8f6e025b.mp3?s=rss-feed'  length='20930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1371</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051259/snack-ep-06-how-influenced-are-we-by-influencers-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051259/snack-ep-06-how-influenced-are-we-by-influencers-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Using Marketing for Good with Ruth Hartnoll | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/using-marketing-for-good-with-ruth-hartnoll-the-girls-in-marketing-podcast-1788977334/33051260</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572025</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 19 Oct 2022 05:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[Grab a FREE ticket to The Elevate Show by monday.com here: https://bit.ly/3RBzVoS

In this episode Amy is joined by Ruth Hartnoll, CEO and Co-Founder of Matchstick Creative, a purpose-driven creative agency based in Liverpool. 

We discuss leadership, mentoring and the importance of being a voice for other women in the industry as well as both Ruth and Matchstick’s shared mission of putting purpose before profit and working with other organisations who share the same values. 

We covered a lot in this jam-packed episode, getting into the nitty gritty of everything from creative content to leadership and we hope you enjoy it as much as we enjoyed recording it!]]></itunes:summary>
<description ><![CDATA[Grab a FREE ticket to The Elevate Show by monday.com here: https://bit.ly/3RBzVoS

In this episode Amy is joined by Ruth Hartnoll, CEO and Co-Founder of Matchstick Creative, a purpose-driven creative agency based in Liverpool. 

We discuss leadership, mentoring and the importance of being a voice for other women in the industry as well as both Ruth and Matchstick’s shared mission of putting purpose before profit and working with other organisations who share the same values. 

We covered a lot in this jam-packed episode, getting into the nitty gritty of everything from creative content to leadership and we hope you enjoy it as much as we enjoyed recording it!]]></description>
<enclosure  url='https://play.hubhopper.com/6a5f161dbfadddec39c586a403664b5a.mp3?s=rss-feed'  length='42770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2802</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051260/using-marketing-for-good-with-ruth-hartnoll-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051260/using-marketing-for-good-with-ruth-hartnoll-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >10 Questions with Ruth Hartnoll</title>
<link >https://listen.hubhopper.com/episode/10-questions-with-ruth-hartnoll-1788977334/33051261</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572048</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Mon, 17 Oct 2022 05:00:19 +0000</pubDate>
<itunes:summary ><![CDATA[Join us as we ask Ruth Hartnoll 10 questions about herself, her career and her journey in marketing.

Ruth\'s Girls in Marketing podcast episode, Using Marketing for Good, airs on Wednesday 19th October so tune in to learn more about how Ruth and her Matchstick Creative team are delivering campaigns that matter.]]></itunes:summary>
<description ><![CDATA[Join us as we ask Ruth Hartnoll 10 questions about herself, her career and her journey in marketing.

Ruth\'s Girls in Marketing podcast episode, Using Marketing for Good, airs on Wednesday 19th October so tune in to learn more about how Ruth and her Matchstick Creative team are delivering campaigns that matter.]]></description>
<enclosure  url='https://play.hubhopper.com/793735a98f245c6c85a83a94631e2d9a.mp3?s=rss-feed'  length='4010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >262</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051261/10-questions-with-ruth-hartnoll.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051261/10-questions-with-ruth-hartnoll.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #05: The Creative CV Debate | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/snack-ep-05-the-creative-cv-debate-the-girls-in-marketing-podcast-1788977334/33051262</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571988</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 12 Oct 2022 05:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></itunes:summary>
<description ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></description>
<enclosure  url='https://play.hubhopper.com/d655352cbb78d080a5bd96669b722cf2.mp3?s=rss-feed'  length='20050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1313</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051262/snack-ep-05-the-creative-cv-debate-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051262/snack-ep-05-the-creative-cv-debate-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Unpacking Gender in Marketing with Lidia Infante | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/unpacking-gender-in-marketing-with-lidia-infante-the-girls-in-marketing-podcast-1788977334/33051263</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571984</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 05 Oct 2022 05:00:12 +0000</pubDate>
<itunes:summary ><![CDATA[Grab a FREE ticket to The Elevate Show by monday.com here: https://bit.ly/3RBzVoS

In this episode, Olivia is joined by Lidia Infante, Senior SEO Manager for Sanity.io. She’s also a speaker for the likes of BrightonSEO and Mozcon as well as an author and verified on Twitter! 

After first meeting at a Connective3 event early in 2022, Lidia and Olivia chat all things women in marketing. Why are men twice as likely to become director? Four times as likely to become CEO? We’re unpacking everything today.

If you want to learn more about gender and women in marketing, give this episode a listen.]]></itunes:summary>
<description ><![CDATA[Grab a FREE ticket to The Elevate Show by monday.com here: https://bit.ly/3RBzVoS

In this episode, Olivia is joined by Lidia Infante, Senior SEO Manager for Sanity.io. She’s also a speaker for the likes of BrightonSEO and Mozcon as well as an author and verified on Twitter! 

After first meeting at a Connective3 event early in 2022, Lidia and Olivia chat all things women in marketing. Why are men twice as likely to become director? Four times as likely to become CEO? We’re unpacking everything today.

If you want to learn more about gender and women in marketing, give this episode a listen.]]></description>
<enclosure  url='https://play.hubhopper.com/179dceb34c223a0d4dc6c535495dd4e6.mp3?s=rss-feed'  length='46180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3026</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051263/unpacking-gender-in-marketing-with-lidia-infante-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051263/unpacking-gender-in-marketing-with-lidia-infante-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Snack Ep #01: Started From The Bottom, Now We\&apos;re Here | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/snack-ep-01-started-from-the-bottom-now-were-here-the-girls-in-marketing-podcast-1788977334/33051264</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572074</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 03 Aug 2022 07:47:47 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></itunes:summary>
<description ><![CDATA[Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We\'ve finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.]]></description>
<enclosure  url='https://play.hubhopper.com/6a6d66d02f92a5b9eb91093792231e7f.mp3?s=rss-feed'  length='19660000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1288</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051264/snack-ep-01-started-from-the-bottom-now-were-here-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051264/snack-ep-01-started-from-the-bottom-now-were-here-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building an Engaged Community on Social Media Webinar</title>
<link >https://listen.hubhopper.com/episode/building-an-engaged-community-on-social-media-webinar-1788977334/33051265</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572083</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Tue, 26 Jul 2022 12:47:52 +0000</pubDate>
<itunes:summary ><![CDATA[Join Olivia as she takes you through how to build an engaged community on social media including a case study of Nike.

Webinar attendee discount of Social Media Strategy eCourse in partnership with Oxford College of Marketing can be accessed here: https://go.girlsinmarketing.com/3PGHrhF]]></itunes:summary>
<description ><![CDATA[Join Olivia as she takes you through how to build an engaged community on social media including a case study of Nike.

Webinar attendee discount of Social Media Strategy eCourse in partnership with Oxford College of Marketing can be accessed here: https://go.girlsinmarketing.com/3PGHrhF]]></description>
<enclosure  url='https://play.hubhopper.com/10636b05e2e41152b1f9d316962fd615.mp3?s=rss-feed'  length='45200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2961</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051265/building-an-engaged-community-on-social-media-webinar.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051265/building-an-engaged-community-on-social-media-webinar.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Thinking Outside The Box with Nathan Bickerton | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/thinking-outside-the-box-with-nathan-bickerton-the-girls-in-marketing-podcast-1788977334/33051266</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571995</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 09 Jun 2022 05:00:01 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia is joined by Nathan Bickerton, a full-stack creative marketer who works at Rise at Seven and has previously interned with Steven Bartlett. Nathan talks about how he comes up with creative campaigns, tips and tricks for thinking outside the box as well as his crazy journey working for one of the biggest names in marketing. 

Within the episode, Nathan also talks of his mental health struggles and how he now deals with mental health in a workplace setting. If you’re someone who wants to get more creative and start thinking outside the box, this episode is definitely worth a listen.

Find Nathan on Twitter: https://twitter.com/nathanbickerton

Follow Nathan on LinkedIn: https://www.linkedin.com/in/nathanbickerton/]]></itunes:summary>
<description ><![CDATA[Olivia is joined by Nathan Bickerton, a full-stack creative marketer who works at Rise at Seven and has previously interned with Steven Bartlett. Nathan talks about how he comes up with creative campaigns, tips and tricks for thinking outside the box as well as his crazy journey working for one of the biggest names in marketing. 

Within the episode, Nathan also talks of his mental health struggles and how he now deals with mental health in a workplace setting. If you’re someone who wants to get more creative and start thinking outside the box, this episode is definitely worth a listen.

Find Nathan on Twitter: https://twitter.com/nathanbickerton

Follow Nathan on LinkedIn: https://www.linkedin.com/in/nathanbickerton/]]></description>
<enclosure  url='https://play.hubhopper.com/ea656112bf426aec819c23ffe5bfa41e.mp3?s=rss-feed'  length='35080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2298</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051266/thinking-outside-the-box-with-nathan-bickerton-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051266/thinking-outside-the-box-with-nathan-bickerton-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Webinar: Improving Job Satisfaction for Your Marketing Team</title>
<link >https://listen.hubhopper.com/episode/webinar-improving-job-satisfaction-for-your-marketing-team-1788977334/33051267</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571989</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Sun, 05 Jun 2022 17:29:45 +0000</pubDate>
<itunes:summary ><![CDATA[Looking to improve job satisfaction for your marketing team? Join Olivia on this webinar all about how you can do it. 

Interested in our teams package of the Members Society? Book a 1-to-1 call with Olivia here: https://calendly.com/olivia-girlsinmarketing/teams-package-discovery-call]]></itunes:summary>
<description ><![CDATA[Looking to improve job satisfaction for your marketing team? Join Olivia on this webinar all about how you can do it. 

Interested in our teams package of the Members Society? Book a 1-to-1 call with Olivia here: https://calendly.com/olivia-girlsinmarketing/teams-package-discovery-call]]></description>
<enclosure  url='https://play.hubhopper.com/aa455dcb4cef0aba184ee6d99394d2d9.mp3?s=rss-feed'  length='42260000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2769</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051267/webinar-improving-job-satisfaction-for-your-marketing-team.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051267/webinar-improving-job-satisfaction-for-your-marketing-team.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Mastering the Art of TikTok with Jazveena Sahota | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/mastering-the-art-of-tiktok-with-jazveena-sahota-the-girls-in-marketing-podcast-1788977334/33051268</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572086</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 26 May 2022 05:00:16 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia is joined by Jazveena Sahota, Content and Social Manager at Slate Teams and TikTok Sensation with over 100,000 followers. Jaz chats all about her journey to 100K on the viral platform, the unfiltered world of TikTok content, and how you can start creating a sustainable TikTok strategy. 

Mastering the art of TikTok is something many marketers and business owners want to do in the current social media landscape, so if you’re interested in boosting your video content, be sure to give this episode a listen.

Learn More About Adobe Express - https://adobe.com/go/girlsinmarketing
Follow Jaz on TikTok - https://adobe.com/go/girlsinmarketing]]></itunes:summary>
<description ><![CDATA[Olivia is joined by Jazveena Sahota, Content and Social Manager at Slate Teams and TikTok Sensation with over 100,000 followers. Jaz chats all about her journey to 100K on the viral platform, the unfiltered world of TikTok content, and how you can start creating a sustainable TikTok strategy. 

Mastering the art of TikTok is something many marketers and business owners want to do in the current social media landscape, so if you’re interested in boosting your video content, be sure to give this episode a listen.

Learn More About Adobe Express - https://adobe.com/go/girlsinmarketing
Follow Jaz on TikTok - https://adobe.com/go/girlsinmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/deb52269d9a9acc984e7699c5d2af0b1.mp3?s=rss-feed'  length='41170000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2697</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051268/mastering-the-art-of-tiktok-with-jazveena-sahota-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051268/mastering-the-art-of-tiktok-with-jazveena-sahota-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Making Your PPC Campaign Click with Chloe Wong | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/making-your-ppc-campaign-click-with-chloe-wong-the-girls-in-marketing-podcast-1788977334/33051269</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572065</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 11 May 2022 05:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia is joined by Chloe Wong, Group Paid Search Manager at easyJet and easyJet Holidays. Chloe chats about setting up PPC campaigns, improving conversions for paid search, and how you can get started with a career in the industry. 

This episode focuses on paid search, the role it plays in our wider marketing industry, and what we can do to create the best PPC campaigns. 

With 8+ years of experience in the paid search space, Chloe\'s knowledge and insights into the industry are invaluable. Throughout this discussion, Chloe talks all about her journey and gives practical examples of how you can improve your paid search knowledge.
 
Learn More About Adobe Express: https://adobe.com/go/girlsinmarketing

Connect with Chloe on LinkedIn: https://www.linkedin.com/in/chloewongml

Sign Up for Chloe\'s PPC Action Plan in our Members Society: https://www.girlsinmarketing.com/guides]]></itunes:summary>
<description ><![CDATA[Olivia is joined by Chloe Wong, Group Paid Search Manager at easyJet and easyJet Holidays. Chloe chats about setting up PPC campaigns, improving conversions for paid search, and how you can get started with a career in the industry. 

This episode focuses on paid search, the role it plays in our wider marketing industry, and what we can do to create the best PPC campaigns. 

With 8+ years of experience in the paid search space, Chloe\'s knowledge and insights into the industry are invaluable. Throughout this discussion, Chloe talks all about her journey and gives practical examples of how you can improve your paid search knowledge.
 
Learn More About Adobe Express: https://adobe.com/go/girlsinmarketing

Connect with Chloe on LinkedIn: https://www.linkedin.com/in/chloewongml

Sign Up for Chloe\'s PPC Action Plan in our Members Society: https://www.girlsinmarketing.com/guides]]></description>
<enclosure  url='https://play.hubhopper.com/848b327b2cc7ee701bf754d9bf374a83.mp3?s=rss-feed'  length='43560000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2854</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051269/making-your-ppc-campaign-click-with-chloe-wong-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051269/making-your-ppc-campaign-click-with-chloe-wong-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Put Pen to Paper: Becoming a Convincing Copywriter | FREE Webinar</title>
<link >https://listen.hubhopper.com/episode/put-pen-to-paper-becoming-a-convincing-copywriter-free-webinar-1788977334/33051270</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831571983</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Thu, 05 May 2022 20:17:55 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/94ca11bd2b35dc47c5dfba3ab7c4f17a.mp3?s=rss-feed'  length='44350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2906</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051270/put-pen-to-paper-becoming-a-convincing-copywriter-free-webinar.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051270/put-pen-to-paper-becoming-a-convincing-copywriter-free-webinar.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Navigating Data and Insights in Marketing with Thierry Ngutegure | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/navigating-data-and-insights-in-marketing-with-thierry-ngutegure-the-girls-in-marketing-podcast-1788977334/33051271</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572091</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 27 Apr 2022 13:57:14 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further. Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. 

This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. 

Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing.

Connect with Thierry on LinkedIn here: https://www.linkedin.com/in/thierryngutegure/

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmarketing
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarketingg

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast/girls-in-marketing/id1511058224
Spotify: https://open.spotify.com/show/74094oLrl8lWmgQChOP7OT?si=qfg4wq0YS6e98Ty91rZC0w&dl_branch=1&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGRkODA3MC9wb2RjYXN0L3Jzcw==

Email us on hello@girlsinmarketing.com.]]></itunes:summary>
<description ><![CDATA[Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further. Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. 

This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. 

Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing.

Connect with Thierry on LinkedIn here: https://www.linkedin.com/in/thierryngutegure/

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmarketing
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarketingg

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast/girls-in-marketing/id1511058224
Spotify: https://open.spotify.com/show/74094oLrl8lWmgQChOP7OT?si=qfg4wq0YS6e98Ty91rZC0w&dl_branch=1&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGRkODA3MC9wb2RjYXN0L3Jzcw==

Email us on hello@girlsinmarketing.com.]]></description>
<enclosure  url='https://play.hubhopper.com/c0d2052d889737e028df984be166bfbc.mp3?s=rss-feed'  length='41400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2712</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051271/navigating-data-and-insights-in-marketing-with-thierry-ngutegure-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051271/navigating-data-and-insights-in-marketing-with-thierry-ngutegure-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building a Career in SEO with Rejoice Ojiaku | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/building-a-career-in-seo-with-rejoice-ojiaku-the-girls-in-marketing-podcast-1788977334/33051272</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572037</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 13 Apr 2022 07:32:55 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia is joined by Rejoice Ojiaku, SEO Manager and Co-Founder of B-DigitalUK. Rejoice chats all about how she’s built a successful career in the SEO industry as well as giving tips and tricks for newbie SEO professionals. From running a community focused on giving opportunities to young black marketing talent, to running campaigns for multi-million-pound companies, Rejoice is an industry expert who has a lot of unique and interesting perspectives discussed throughout the episode.

If you’re someone who wants to learn more about building a career in the SEO and ASO industries, this is an episode for you. Equally, diversity and inclusion is a running theme of the podcast so it’s a great listen for anyone wanting to learn more about this.

Follow Rejoice on Twitter here: https://twitter.com/RejiYates

Find Out More About B-DigitalUK here: https://twitter.com/bdigital_uk]]></itunes:summary>
<description ><![CDATA[Olivia is joined by Rejoice Ojiaku, SEO Manager and Co-Founder of B-DigitalUK. Rejoice chats all about how she’s built a successful career in the SEO industry as well as giving tips and tricks for newbie SEO professionals. From running a community focused on giving opportunities to young black marketing talent, to running campaigns for multi-million-pound companies, Rejoice is an industry expert who has a lot of unique and interesting perspectives discussed throughout the episode.

If you’re someone who wants to learn more about building a career in the SEO and ASO industries, this is an episode for you. Equally, diversity and inclusion is a running theme of the podcast so it’s a great listen for anyone wanting to learn more about this.

Follow Rejoice on Twitter here: https://twitter.com/RejiYates

Find Out More About B-DigitalUK here: https://twitter.com/bdigital_uk]]></description>
<enclosure  url='https://play.hubhopper.com/434e00d64dae9e9402b054a118fd2b5d.mp3?s=rss-feed'  length='42690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2797</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051272/building-a-career-in-seo-with-rejoice-ojiaku-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051272/building-a-career-in-seo-with-rejoice-ojiaku-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Understanding Sustainability Can Boost Your Marketing Career</title>
<link >https://listen.hubhopper.com/episode/how-understanding-sustainability-can-boost-your-marketing-career-1788977334/33051273</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572100</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Tue, 05 Apr 2022 14:31:27 +0000</pubDate>
<itunes:summary ><![CDATA[In this FREE 1 hour workshop, Dr Pooja Khosla and Dr Alina Udall are sharing what it means to understand and support environmental, social, and governance (ESG) from a marketing perspective.

Take a look at the module overview:
Understand Sustainability and ESG
How ESG Influences Decision-making
Sustainable Consumer Behaviour and Consumer\'s Psychology
Helping to Achieve Personal or Company Sustainability Goals

This webinar is in collaboration with Oxford College of Marketing, you can get their Speak Sustainability course with 25% off (code: speak25) here: https://www.oxfordcollegeofmarketing.com/short-courses/speak-sustainability/]]></itunes:summary>
<description ><![CDATA[In this FREE 1 hour workshop, Dr Pooja Khosla and Dr Alina Udall are sharing what it means to understand and support environmental, social, and governance (ESG) from a marketing perspective.

Take a look at the module overview:
Understand Sustainability and ESG
How ESG Influences Decision-making
Sustainable Consumer Behaviour and Consumer\'s Psychology
Helping to Achieve Personal or Company Sustainability Goals

This webinar is in collaboration with Oxford College of Marketing, you can get their Speak Sustainability course with 25% off (code: speak25) here: https://www.oxfordcollegeofmarketing.com/short-courses/speak-sustainability/]]></description>
<enclosure  url='https://play.hubhopper.com/f8b741c3f35929ab74acbfcbe33f3281.mp3?s=rss-feed'  length='53420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3500</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051273/how-understanding-sustainability-can-boost-your-marketing-career.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051273/how-understanding-sustainability-can-boost-your-marketing-career.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Setting Boundaries as a Freelancer with Fiona Bradley | The Girls in Marketing Podcast</title>
<link >https://listen.hubhopper.com/episode/setting-boundaries-as-a-freelancer-with-fiona-bradley-the-girls-in-marketing-podcast-1788977334/33051274</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572005</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Wed, 30 Mar 2022 05:00:10 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia is joined by Fiona Bradley, Founder of FB Comms. Fiona discusses her transition from successful freelancer to agency owner as well as maintaining and setting boundaries with clients. 

From self-entering into globally-recognised awards to outsourcing projects, Fiona spills the tea on everything you need to know about being the best freelancer you can. 

Anyone interested in freelance marketing, or just curious about Fiona\'s journey so far should definitely give this a listen.

Connect with Fiona on LinkedIn: https://www.linkedin.com/in/freelancefiona/

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmarketing
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarketingg

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast/girls-in-marketing/id1511058224
Spotify: https://open.spotify.com/show/74094oLrl8lWmgQChOP7OT?si=qfg4wq0YS6e98Ty91rZC0w&dl_branch=1&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGRkODA3MC9wb2RjYXN0L3Jzcw==

Email us on hello@girlsinmarketing.com.]]></itunes:summary>
<description ><![CDATA[Olivia is joined by Fiona Bradley, Founder of FB Comms. Fiona discusses her transition from successful freelancer to agency owner as well as maintaining and setting boundaries with clients. 

From self-entering into globally-recognised awards to outsourcing projects, Fiona spills the tea on everything you need to know about being the best freelancer you can. 

Anyone interested in freelance marketing, or just curious about Fiona\'s journey so far should definitely give this a listen.

Connect with Fiona on LinkedIn: https://www.linkedin.com/in/freelancefiona/

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmarketing
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarketingg

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast/girls-in-marketing/id1511058224
Spotify: https://open.spotify.com/show/74094oLrl8lWmgQChOP7OT?si=qfg4wq0YS6e98Ty91rZC0w&dl_branch=1&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGRkODA3MC9wb2RjYXN0L3Jzcw==

Email us on hello@girlsinmarketing.com.]]></description>
<enclosure  url='https://play.hubhopper.com/c177dc5fd827cbf025efecafefdcf225.mp3?s=rss-feed'  length='39590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2594</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051274/setting-boundaries-as-a-freelancer-with-fiona-bradley-the-girls-in-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051274/setting-boundaries-as-a-freelancer-with-fiona-bradley-the-girls-in-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >COME WITH US TO THE GOOD BUSINESS FESTIVAL | VLOG</title>
<link >https://listen.hubhopper.com/episode/come-with-us-to-the-good-business-festival-vlog-1788977334/33051275</link>
<guid >https://app.pigeonpod.cloud/feed/2097502259382423554/episode/2097502332831572104</guid>
<podcast:guid >https://hubhopper.com/podcast/girls-in-marketing/488271</podcast:guid>
<pubDate >Mon, 28 Mar 2022 16:38:07 +0000</pubDate>
<itunes:summary ><![CDATA[Olivia and Martha vlog their day at Good Business Festival in Liverpool. The Good Business Festival 2022 ran between 22nd and 24th March. It is a global movement for good. They believe in the power of business to affect positive change.

Powering Communities interactive workshop (2:49 to 3:28) run by Firestarters. Firestarters is a community of changemakers putting purpose before profit in the Liverpool City Region. They get people from the private, public, and third sectors talking so that positive action can happen. They do this through live events, actionable next steps and community accountability. Firestarters is community lighter fuel.

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmarketing
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarketingg

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast/girls-in-marketing/id1511058224
Spotify: https://open.spotify.com/show/74094oLrl8lWmgQChOP7OT?si=qfg4wq0YS6e98Ty91rZC0w&dl_branch=1&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGRkODA3MC9wb2RjYXN0L3Jzcw==

Email us on hello@girlsinmarketing.com.

Music from Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/heatwave]]></itunes:summary>
<description ><![CDATA[Olivia and Martha vlog their day at Good Business Festival in Liverpool. The Good Business Festival 2022 ran between 22nd and 24th March. It is a global movement for good. They believe in the power of business to affect positive change.

Powering Communities interactive workshop (2:49 to 3:28) run by Firestarters. Firestarters is a community of changemakers putting purpose before profit in the Liverpool City Region. They get people from the private, public, and third sectors talking so that positive action can happen. They do this through live events, actionable next steps and community accountability. Firestarters is community lighter fuel.

Let\'s connect! Follow us on:
Instagram: https://www.instagram.com/girlsinmarketing
LinkedIn: https://www.linkedin.com › company › girls-in-marketing
TikTok: https://www.tiktok.com/@girlsinmarketingg

Listen to our Podcast:
iTunes: https://podcasts.apple.com/gb/podcast/girls-in-marketing/id1511058224
Spotify: https://open.spotify.com/show/74094oLrl8lWmgQChOP7OT?si=qfg4wq0YS6e98Ty91rZC0w&dl_branch=1&nd=1
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGRkODA3MC9wb2RjYXN0L3Jzcw==

Email us on hello@girlsinmarketing.com.

Music from Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/heatwave]]></description>
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<itunes:duration >248</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Girls in Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488271/episode/33051275/come-with-us-to-the-good-business-festival-vlog.jpg'  url='https://files.hubhopper.com/podcast/488271/episode/33051275/come-with-us-to-the-good-business-festival-vlog.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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