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<title >Novel Marketing</title>
<itunes:type >episodic</itunes:type>
<itunes:summary ><![CDATA[The longest-running book marketing podcast in the world is now on YouTube. Novel Marketing is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self-publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.]]></itunes:summary>
<description ><![CDATA[The longest-running book marketing podcast in the world is now on YouTube. Novel Marketing is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self-publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.]]></description>
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<language >en</language>
<copyright >Copyright 2026 Novel Marketing</copyright>
<itunes:author >Novel Marketing</itunes:author>
<googleplay:author >Novel Marketing</googleplay:author>
<itunes:owner ><itunes:name >Novel Marketing</itunes:name>
<itunes:email >noquezarry@gmail.com</itunes:email>
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<link >https://hubhopper.com/podcast/novel-marketing/488273</link>
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<podcast:episode >473</podcast:episode>
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<title >Get More Time to Write by Using a Grok Bot</title>
<link >https://listen.hubhopper.com/episode/get-more-time-to-write-by-using-a-grok-bot-1788977482/33051605</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416978</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 03 Sep 2026 16:00:19 +0000</pubDate>
<itunes:summary ><![CDATA[Try Grok Bot: https://grok.com

Authors have historically lamented all the administrative, technological, and marketing tasks that go along with being a writer. How many times have you sighed and said, “But I just want to write!”

 We have just gone through a massive transition in how authors use AI. You can now have AI agents do tasks for you, which means you can delegate all your non-writing tasks to a bot. You tell the bot what to do, and it does it! 

It might sound like magic, but in today’s episode, I’m going to show you it is real. You’ll learn the step-by-step process of creating your own Grok Bot AI agent, and you’ll be shocked to find out how easy it is.

This is a shorter episode and a bit different from our regular format. You’ll likely get the most out of this episode by watching this video on YouTube. You’ll see exactly what the screen looks like and how I prompt GrokBot. You’ll also be able to find the exact wording for each of my prompts in the blog version of this episode. 

Let me know what you think of this episode in the comments of this post’s thread on AuthorMedia.social. If there is interest, I will make more tutorials to help you leverage AI agents to give you more time to write.

Times:
0:00 – Intro: AI can now do tasks for you, not just write
1:32 – Demo: Creating a new Webmaster bot and connecting to WordPress
6:03 – Bot fully connected, live demo begins on the website
10:09 – GrokBot routines, automations, and review summarization
13:18 – Publishing books to Amazon/KDP with GrokBot
19:30 – Comparing GrokBot to Claude Code, Codex, and Cursor
23:57 – Final thoughts and how to get started with GrokBot

Blog Version: https://www.authormedia.com/get-more-time-to-write-by-using-a-grok-bot/

Daily Aristotle Podcast: https://www.dailyaristotle.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.

#Marketing #AIWriting #GrokBot]]></itunes:summary>
<description ><![CDATA[Try Grok Bot: https://grok.com

Authors have historically lamented all the administrative, technological, and marketing tasks that go along with being a writer. How many times have you sighed and said, “But I just want to write!”

 We have just gone through a massive transition in how authors use AI. You can now have AI agents do tasks for you, which means you can delegate all your non-writing tasks to a bot. You tell the bot what to do, and it does it! 

It might sound like magic, but in today’s episode, I’m going to show you it is real. You’ll learn the step-by-step process of creating your own Grok Bot AI agent, and you’ll be shocked to find out how easy it is.

This is a shorter episode and a bit different from our regular format. You’ll likely get the most out of this episode by watching this video on YouTube. You’ll see exactly what the screen looks like and how I prompt GrokBot. You’ll also be able to find the exact wording for each of my prompts in the blog version of this episode. 

Let me know what you think of this episode in the comments of this post’s thread on AuthorMedia.social. If there is interest, I will make more tutorials to help you leverage AI agents to give you more time to write.

Times:
0:00 – Intro: AI can now do tasks for you, not just write
1:32 – Demo: Creating a new Webmaster bot and connecting to WordPress
6:03 – Bot fully connected, live demo begins on the website
10:09 – GrokBot routines, automations, and review summarization
13:18 – Publishing books to Amazon/KDP with GrokBot
19:30 – Comparing GrokBot to Claude Code, Codex, and Cursor
23:57 – Final thoughts and how to get started with GrokBot

Blog Version: https://www.authormedia.com/get-more-time-to-write-by-using-a-grok-bot/

Daily Aristotle Podcast: https://www.dailyaristotle.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.

#Marketing #AIWriting #GrokBot]]></description>
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<itunes:duration >1519</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051605/get-more-time-to-write-by-using-a-grok-bot.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051605/get-more-time-to-write-by-using-a-grok-bot.jpg' ></itunes:image>
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<item>
<title >Will Your Back Matter Get Your Book Banned on Amazon?</title>
<link >https://listen.hubhopper.com/episode/will-your-back-matter-get-your-book-banned-on-amazon-1788977482/33051606</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416979</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 26 Aug 2026 16:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[It\'s 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn\'t put it down, and now she\'s at the end, feeling that particular ache that comes from finishing a book you loved. She turns the page to see what you have for her next.

What does she find?

Your book’s last pages might be quietly costing you thousands in sales, subscribers, or readers. They might even be getting your ebook banned on Amazon. But they should be thrilling your readers and propelling your sales.

In this week’s episode, you’ll hear Laurie Christine talk about making the most of those pages at the very end of your book.

You’ll learn:
 -The one call-to-action you should choose for your first book, which seems to contradict the Novel Marketing method
 -What kinds of links are prohibited in Kindle books (and what to use instead)
 -The easiest way to thrill your readers while increasing your page reads and profitability by 10%

Listen in or read the blog version to make sure your back matter is working for you instead of putting your book at risk.

Times:
0:00 – Intro: the reader at 1:30am
2:11 – What is back matter & reader magnets vs. stranger magnets
9:07 – Print vs. e-book back matter strategy (page limits, QR codes)
24:21 – Amazon\'s e-book hyperlink rules: what\'s allowed vs. prohibited
33:23 – TIP: Boosting Kindle Unlimited profit with bonus chapters (the 10% rule)
39:54 – Maps and character compendiums: where to place them
44:04 – Series strategy: one call-to-action per book
52:21 – Audiobook back matter and companion PDFs
58:20 – Wrap-up and where to get help

Blog Version: https://www.authormedia.com/will-your-back-matter-get-your-book-banned-on-amazon/

Laurie\'s Website: https://lauriechristine.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Laurie Christine (https://lauriechristine.com/)

#BookMarketing #IndieAuthors #BackMatter]]></itunes:summary>
<description ><![CDATA[It\'s 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn\'t put it down, and now she\'s at the end, feeling that particular ache that comes from finishing a book you loved. She turns the page to see what you have for her next.

What does she find?

Your book’s last pages might be quietly costing you thousands in sales, subscribers, or readers. They might even be getting your ebook banned on Amazon. But they should be thrilling your readers and propelling your sales.

In this week’s episode, you’ll hear Laurie Christine talk about making the most of those pages at the very end of your book.

You’ll learn:
 -The one call-to-action you should choose for your first book, which seems to contradict the Novel Marketing method
 -What kinds of links are prohibited in Kindle books (and what to use instead)
 -The easiest way to thrill your readers while increasing your page reads and profitability by 10%

Listen in or read the blog version to make sure your back matter is working for you instead of putting your book at risk.

Times:
0:00 – Intro: the reader at 1:30am
2:11 – What is back matter & reader magnets vs. stranger magnets
9:07 – Print vs. e-book back matter strategy (page limits, QR codes)
24:21 – Amazon\'s e-book hyperlink rules: what\'s allowed vs. prohibited
33:23 – TIP: Boosting Kindle Unlimited profit with bonus chapters (the 10% rule)
39:54 – Maps and character compendiums: where to place them
44:04 – Series strategy: one call-to-action per book
52:21 – Audiobook back matter and companion PDFs
58:20 – Wrap-up and where to get help

Blog Version: https://www.authormedia.com/will-your-back-matter-get-your-book-banned-on-amazon/

Laurie\'s Website: https://lauriechristine.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Laurie Christine (https://lauriechristine.com/)

#BookMarketing #IndieAuthors #BackMatter]]></description>
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<itunes:duration >3606</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051606/will-your-back-matter-get-your-book-banned-on-amazon.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051606/will-your-back-matter-get-your-book-banned-on-amazon.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >SEO for Author Websites: The Only Guide You Need in 2026</title>
<link >https://listen.hubhopper.com/episode/seo-for-author-websites-the-only-guide-you-need-in-2026-1788977482/33051607</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417005</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 05 Aug 2026 16:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name?

There\'s only one number-one spot on Google, and if you don\'t claim it for your name, someone else will. The good news is that your most powerful tool for winning that spot is the one piece of the internet you fully control. It’s your author website.

In this week’s episode, you’ll hear from Jason Barnard, digital marketing expert who has spent more than a decade teaching Google and AI who people are.

You\'ll learn:
 -The overlooked page on your website that Google checks first.
 -The Wikipedia alternative that is easier to write and curate
 -How you can get Jason’s robust SEO audit of your site, for free

Whether your website needs a little fine tuning or you’re building one for the first time, listen in or check out the blog version to find out what you should prioritize and what you can stop stressing about.

Times:
0:00 — Intro: Why ranking for your own name matters
1:16 — Building your author website: the About page
5:51 — How AI and search engines actually understand you
8:51 — Wikipedia, Grokipedia, and managing your reputation
17:12 — Meta titles and meta descriptions
21:38 — Structuring your book pages correctly
30:17 — Owning your name, domains, and avoiding hyphens
41:45 — Schema markup: worth it or not?
57:20 — Final tips: don\'t obsess over design at launch

Jason\'s Website: https://jasonbarnard.com/

Blog Version: https://www.authormedia.com/seo-for-author-websites-the-only-guide-you-need-in-2026/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Jason Barnard (https://jasonbarnard.com/)

#BookMarketing #Google #SEO]]></itunes:summary>
<description ><![CDATA[If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name?

There\'s only one number-one spot on Google, and if you don\'t claim it for your name, someone else will. The good news is that your most powerful tool for winning that spot is the one piece of the internet you fully control. It’s your author website.

In this week’s episode, you’ll hear from Jason Barnard, digital marketing expert who has spent more than a decade teaching Google and AI who people are.

You\'ll learn:
 -The overlooked page on your website that Google checks first.
 -The Wikipedia alternative that is easier to write and curate
 -How you can get Jason’s robust SEO audit of your site, for free

Whether your website needs a little fine tuning or you’re building one for the first time, listen in or check out the blog version to find out what you should prioritize and what you can stop stressing about.

Times:
0:00 — Intro: Why ranking for your own name matters
1:16 — Building your author website: the About page
5:51 — How AI and search engines actually understand you
8:51 — Wikipedia, Grokipedia, and managing your reputation
17:12 — Meta titles and meta descriptions
21:38 — Structuring your book pages correctly
30:17 — Owning your name, domains, and avoiding hyphens
41:45 — Schema markup: worth it or not?
57:20 — Final tips: don\'t obsess over design at launch

Jason\'s Website: https://jasonbarnard.com/

Blog Version: https://www.authormedia.com/seo-for-author-websites-the-only-guide-you-need-in-2026/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Jason Barnard (https://jasonbarnard.com/)

#BookMarketing #Google #SEO]]></description>
<enclosure  url='https://play.hubhopper.com/828a40c998f490afb2220cdf9aae9645.mp3?s=rss-feed'  length='55450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3633</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051607/seo-for-author-websites-the-only-guide-you-need-in-2026.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051607/seo-for-author-websites-the-only-guide-you-need-in-2026.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why BookFunnel Is the Most Underused Tool in Indie Publishing</title>
<link >https://listen.hubhopper.com/episode/why-bookfunnel-is-the-most-underused-tool-in-indie-publishing-1788977482/33051608</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416983</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Jul 2026 16:00:39 +0000</pubDate>
<itunes:summary ><![CDATA[You know you need an email list. You\'ve heard about reader magnets and maybe you even have one, but you\'re stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy their books.

Damon J. Courtney knows how. He\'s an author and the creator of BookFunnel, a service that helps authors grow their email lists and deliver many types of digital products to readers.

In this week’s episode, you’ll learn 
 -Whether you need a \"lead magnet\" or a \"reader magnet\" (there’s a distinction nobody talks about)
 -How readers can get tech support when downloading your ebook or audiobook
 -How to give a free copy of your ebook or audiobook when you’re meeting people in person
 -How to tip the scales toward having readers buy directly from you rather than Amazon (so you can keep more profit)

Whether you’re looking to grow your email list, distribute ebooks and audiobooks, or sell directly from your own website, listen in or read the blog version to discover how BookFunnel can make each of those author tasks easy.

Times:
0:00 — What is BookFunnel?
1:11 — BookFunnel\'s core purpose and delivering digital content directly to readers
9:26 — Growing your email list from scratch with reader magnets and group promos
30:26 — Selling direct: BookFunnel, Payhip, and Shopify
49:28 — Selling in person with Stripe/Square integration
55:39 — Final tips and encouragement

BookFunnel: https://bookfunnel.com/

Blog Version: https://www.authormedia.com/the-comprehensive-guide-to-bookfunnel/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Damon Courtney (https://bookfunnel.com/)

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[You know you need an email list. You\'ve heard about reader magnets and maybe you even have one, but you\'re stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy their books.

Damon J. Courtney knows how. He\'s an author and the creator of BookFunnel, a service that helps authors grow their email lists and deliver many types of digital products to readers.

In this week’s episode, you’ll learn 
 -Whether you need a \"lead magnet\" or a \"reader magnet\" (there’s a distinction nobody talks about)
 -How readers can get tech support when downloading your ebook or audiobook
 -How to give a free copy of your ebook or audiobook when you’re meeting people in person
 -How to tip the scales toward having readers buy directly from you rather than Amazon (so you can keep more profit)

Whether you’re looking to grow your email list, distribute ebooks and audiobooks, or sell directly from your own website, listen in or read the blog version to discover how BookFunnel can make each of those author tasks easy.

Times:
0:00 — What is BookFunnel?
1:11 — BookFunnel\'s core purpose and delivering digital content directly to readers
9:26 — Growing your email list from scratch with reader magnets and group promos
30:26 — Selling direct: BookFunnel, Payhip, and Shopify
49:28 — Selling in person with Stripe/Square integration
55:39 — Final tips and encouragement

BookFunnel: https://bookfunnel.com/

Blog Version: https://www.authormedia.com/the-comprehensive-guide-to-bookfunnel/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Damon Courtney (https://bookfunnel.com/)

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/92d288a457d081765225f2c3a50d20d7.mp3?s=rss-feed'  length='54500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3571</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051608/why-bookfunnel-is-the-most-underused-tool-in-indie-publishing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051608/why-bookfunnel-is-the-most-underused-tool-in-indie-publishing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Split-Testing for Authors: Why Your Cover, Blurb, and Hook Are All Just Guesses</title>
<link >https://listen.hubhopper.com/episode/split-testing-for-authors-why-your-cover-blurb-and-hook-are-all-just-guesses-1788977482/33051609</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416967</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 22 Jul 2026 16:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[Every month, traditional publishers lose more ground to indie authors.

One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more often than they want to admit. Most indie authors aren\'t much better off. They just swap the highest-paid person’s opinion for their own, and trust their own gut on covers, titles, and blurbs.

But savvy authors skip this guessing game entirely. They test everything, and they\'re outselling everyone else. In this week’s episode, USA Today best-selling author Steve Piper sits down with Thomas to break down exactly how split testing works.

You’ll discover:
 -How many ideas you should test to find a viable one
 -What kinds of book-related assets work for split testing
 -The sneaky metric that fools most authors into thinking their split-tested ads are working

If you need help choosing a title, cover, or copy, or if you’re wondering why your ads aren’t working, listen in or read the blog version to find out how you can know for sure what will work.

Times:
0:00 — Intro: Why Traditional Publishers Lose to Indies (the HiPPO problem)
2:16 — What Is Split Testing?
12:14 — Running Your First Split Test & Using Meta Ads
35:19 — A/B Testing vs. Multivariate vs. Click Testing
44:01 — Common Mistakes in Split Testing
55:46 — Final Thoughts: Making the Right Promise to Readers

Steve\'s Website: https://www.stevepieper.com/

Blog Version: https://www.authormedia.com/why-your-cover-blurb-and-hook-are-all-just-guesses/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Steve Pieper (https://www.stevepieper.com/)

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[Every month, traditional publishers lose more ground to indie authors.

One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more often than they want to admit. Most indie authors aren\'t much better off. They just swap the highest-paid person’s opinion for their own, and trust their own gut on covers, titles, and blurbs.

But savvy authors skip this guessing game entirely. They test everything, and they\'re outselling everyone else. In this week’s episode, USA Today best-selling author Steve Piper sits down with Thomas to break down exactly how split testing works.

You’ll discover:
 -How many ideas you should test to find a viable one
 -What kinds of book-related assets work for split testing
 -The sneaky metric that fools most authors into thinking their split-tested ads are working

If you need help choosing a title, cover, or copy, or if you’re wondering why your ads aren’t working, listen in or read the blog version to find out how you can know for sure what will work.

Times:
0:00 — Intro: Why Traditional Publishers Lose to Indies (the HiPPO problem)
2:16 — What Is Split Testing?
12:14 — Running Your First Split Test & Using Meta Ads
35:19 — A/B Testing vs. Multivariate vs. Click Testing
44:01 — Common Mistakes in Split Testing
55:46 — Final Thoughts: Making the Right Promise to Readers

Steve\'s Website: https://www.stevepieper.com/

Blog Version: https://www.authormedia.com/why-your-cover-blurb-and-hook-are-all-just-guesses/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Steve Pieper (https://www.stevepieper.com/)

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/62559ba35d0eb46835cb280009a72bf1.mp3?s=rss-feed'  length='60100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3938</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051609/split-testing-for-authors-why-your-cover-blurb-and-hook-are-all-just-guesses.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051609/split-testing-for-authors-why-your-cover-blurb-and-hook-are-all-just-guesses.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The 5 Tiers of Audiobooks: Which One Should YOU Publish?</title>
<link >https://listen.hubhopper.com/episode/the-5-tiers-of-audiobooks-which-one-should-you-publish-1788977482/33051610</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416963</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 15 Jul 2026 16:00:39 +0000</pubDate>
<itunes:summary ><![CDATA[For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you\'d earn it back in sales. Because of the expense, many authors decided it wasn\'t worth the risk. So, they skipped audio entirely.
 
Here\'s the problem. That decision now backfires in a way nobody saw coming.
 
The number one sign that a book was written by AI isn\'t bad writing. It\'s the missing audiobook. In this week’s episode, audiobook expert Derek Doepker will map out exactly how to avoid that trap. We discuss the five tiers of audiobooks.
 
You’ll discover
 -Why skipping the priciest tier might be the smartest move for some authors
 -Which budget-friendly option still makes your book look unmistakably human-written
 -The tier almost no author is using, even though it’s cheaper and sounds like a full production

Listen to the full episode to get the complete map of all five audiobook tiers, so you can pick the right one for your book and your sales goals.

Times:
0:00 – Intro
2:46 – Tier 1: AI Narrator
7:51 – Tier 2: AI Full Cast
11:37 – Tier 3: Professional Human Narrator
18:08 – Tier 4: Primary Human Narrator + AI Supporting Cast & Sound Effects
24:24 – Tier 5: Full Human Cast
33:16 – Audiobook Distribution (Audible vs. going wide)
37:52 – Making Your Audiobook Free on YouTube
49:01 – Indie vs. Traditional Publishing for Audiobooks

Blog Version: https://www.authormedia.com/the-5-tiers-of-audiobooks-which-one-should-you-publish/

Derek\'s YouTube Channel: https://www.youtube.com/@BestsellerSecrets

Derek\'s Website: https://derekdoepker.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Derek Doepker (https://derekdoepker.com/)

#AmazonACX #IndieAuthors #Audiobook]]></itunes:summary>
<description ><![CDATA[For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you\'d earn it back in sales. Because of the expense, many authors decided it wasn\'t worth the risk. So, they skipped audio entirely.
 
Here\'s the problem. That decision now backfires in a way nobody saw coming.
 
The number one sign that a book was written by AI isn\'t bad writing. It\'s the missing audiobook. In this week’s episode, audiobook expert Derek Doepker will map out exactly how to avoid that trap. We discuss the five tiers of audiobooks.
 
You’ll discover
 -Why skipping the priciest tier might be the smartest move for some authors
 -Which budget-friendly option still makes your book look unmistakably human-written
 -The tier almost no author is using, even though it’s cheaper and sounds like a full production

Listen to the full episode to get the complete map of all five audiobook tiers, so you can pick the right one for your book and your sales goals.

Times:
0:00 – Intro
2:46 – Tier 1: AI Narrator
7:51 – Tier 2: AI Full Cast
11:37 – Tier 3: Professional Human Narrator
18:08 – Tier 4: Primary Human Narrator + AI Supporting Cast & Sound Effects
24:24 – Tier 5: Full Human Cast
33:16 – Audiobook Distribution (Audible vs. going wide)
37:52 – Making Your Audiobook Free on YouTube
49:01 – Indie vs. Traditional Publishing for Audiobooks

Blog Version: https://www.authormedia.com/the-5-tiers-of-audiobooks-which-one-should-you-publish/

Derek\'s YouTube Channel: https://www.youtube.com/@BestsellerSecrets

Derek\'s Website: https://derekdoepker.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Derek Doepker (https://derekdoepker.com/)

#AmazonACX #IndieAuthors #Audiobook]]></description>
<enclosure  url='https://play.hubhopper.com/55ea153f6cf3ac0c642e7e8bf9985001.mp3?s=rss-feed'  length='54070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3543</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051610/the-5-tiers-of-audiobooks-which-one-should-you-publish.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051610/the-5-tiers-of-audiobooks-which-one-should-you-publish.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die</title>
<link >https://listen.hubhopper.com/episode/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die-1788977482/33051611</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416991</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Jul 2026 16:00:11 +0000</pubDate>
<itunes:summary ><![CDATA[Times:
0:00 – Introduction: Your copyright will outlive you
2:11 – Case study: The Girl with the Dragon Tattoo
4:49 – Will vs. trust: what\'s the difference?
5:22 – Should authors use an LLC for their copyrights?
10:30 – Should you release your book into the public domain?
14:18 – How to legally release your work (Creative Commons)
22:19 – What is a literary executor?
37:04 – Action steps if you have no estate plan
43:56 – Outro / patron thanks

Blog Version:

Hire Kelley: https://www.kawaylaw.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Kelley A. Way (https://www.kawaylaw.com/)

#EstatePlanning #IndieAuthors #FinancialPlanning]]></itunes:summary>
<description ><![CDATA[Times:
0:00 – Introduction: Your copyright will outlive you
2:11 – Case study: The Girl with the Dragon Tattoo
4:49 – Will vs. trust: what\'s the difference?
5:22 – Should authors use an LLC for their copyrights?
10:30 – Should you release your book into the public domain?
14:18 – How to legally release your work (Creative Commons)
22:19 – What is a literary executor?
37:04 – Action steps if you have no estate plan
43:56 – Outro / patron thanks

Blog Version:

Hire Kelley: https://www.kawaylaw.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Kelley A. Way (https://www.kawaylaw.com/)

#EstatePlanning #IndieAuthors #FinancialPlanning]]></description>
<enclosure  url='https://play.hubhopper.com/25d0d21a38867fb03832e8307da67b79.mp3?s=rss-feed'  length='40520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2655</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051611/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051611/estate-planning-for-authors-how-to-protect-your-books-and-your-family-after-you-die.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Amazon Is Terminating Innocent Authors (and How to Fix It)</title>
<link >https://listen.hubhopper.com/episode/why-amazon-is-terminating-innocent-authors-and-how-to-fix-it-1788977482/33051612</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416965</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 01 Jul 2026 16:00:02 +0000</pubDate>
<itunes:summary ><![CDATA[What if your Amazon account gets suspended? Well, Amazon doesn\'t care if you\'re innocent.
 
That\'s not pessimism. It\'s strategy.
 
Once you understand what Amazon cares about (hint: it\'s not you, the law, or fairness), you can start speaking a language they respond to.
 
In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of authors claw their accounts back from suspension, and she knows Amazon\'s enforcement machine like the back of her hand.
In this episode, you\'ll learn:
 -The one thing you must include in the first two sentences of any email to Amazon (skip it and they won\'t even look up your account)
 -Whether you should admit to something you didn\'t do to get your account reinstated
 -The subject line trick that makes Amazon\'s executive team read it, and why most authors do wrong

If your account has never been suspended, this episode is still for you. Prevention is easier than recovery. Listen in or read the blog version to find out what you’re doing right now that could get you flagged.

Times:
0:00 — What happens when Amazon terminates your KDP account
7:08 — How to fight a knockoff book using Amazon\'s own rules
8:27 — The secret to Amazon communication
12:07 — Common suspension causes
14:29 — AI-generated content
18:25 — Malicious fake reviews & black hat attacks on your account
19:40 — Review manipulation & the FTC crackdown
22:03 — Why Facebook is toxic for Amazon authors
29:01 — FREE tool: Amazon Review Linker
30:12 — Metadata & keyword stuffing
35:30 — What to do when you get suspended
44:57 — How Amazon support really works
46:13 — The 3-part Plan of Action formula
50:47 — When and how to escalate
1:02:07 — When to hire a professional suspension consultant
1:06:01 — Outro

Blog Version: https://www.authormedia.com/why-amazon-is-terminating-innocent-authors/

Hire Lesley: https://lesleyhensell.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Lesley Hensell (https://lesleyhensell.com/)

#AmazonSeller #IndieAuthors #KDP]]></itunes:summary>
<description ><![CDATA[What if your Amazon account gets suspended? Well, Amazon doesn\'t care if you\'re innocent.
 
That\'s not pessimism. It\'s strategy.
 
Once you understand what Amazon cares about (hint: it\'s not you, the law, or fairness), you can start speaking a language they respond to.
 
In this week’s episode, I spoke with Lesley Hensell, co-founder of one of the largest Amazon consulting firms in the world. She has helped thousands of authors claw their accounts back from suspension, and she knows Amazon\'s enforcement machine like the back of her hand.
In this episode, you\'ll learn:
 -The one thing you must include in the first two sentences of any email to Amazon (skip it and they won\'t even look up your account)
 -Whether you should admit to something you didn\'t do to get your account reinstated
 -The subject line trick that makes Amazon\'s executive team read it, and why most authors do wrong

If your account has never been suspended, this episode is still for you. Prevention is easier than recovery. Listen in or read the blog version to find out what you’re doing right now that could get you flagged.

Times:
0:00 — What happens when Amazon terminates your KDP account
7:08 — How to fight a knockoff book using Amazon\'s own rules
8:27 — The secret to Amazon communication
12:07 — Common suspension causes
14:29 — AI-generated content
18:25 — Malicious fake reviews & black hat attacks on your account
19:40 — Review manipulation & the FTC crackdown
22:03 — Why Facebook is toxic for Amazon authors
29:01 — FREE tool: Amazon Review Linker
30:12 — Metadata & keyword stuffing
35:30 — What to do when you get suspended
44:57 — How Amazon support really works
46:13 — The 3-part Plan of Action formula
50:47 — When and how to escalate
1:02:07 — When to hire a professional suspension consultant
1:06:01 — Outro

Blog Version: https://www.authormedia.com/why-amazon-is-terminating-innocent-authors/

Hire Lesley: https://lesleyhensell.com/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Lesley Hensell (https://lesleyhensell.com/)

#AmazonSeller #IndieAuthors #KDP]]></description>
<enclosure  url='https://play.hubhopper.com/14b01b74a99983622ea66346c86b5b0e.mp3?s=rss-feed'  length='60980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3996</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051612/why-amazon-is-terminating-innocent-authors-and-how-to-fix-it.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051612/why-amazon-is-terminating-innocent-authors-and-how-to-fix-it.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Author\&apos;s PR Playbook: How to Get Media Coverage Without a Publicist</title>
<link >https://listen.hubhopper.com/episode/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist-1788977482/33051613</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416973</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 24 Jun 2026 16:00:33 +0000</pubDate>
<itunes:summary ><![CDATA[Is hiring a publicist a waste of money or not?

A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you\'d need to sell 5,000 copies just to break even. Most PR campaigns don\'t come close to selling 5,000 copies.

But the publicist gets paid either way, while the author takes all the risk. Here\'s what most authors don\'t know:
the access publicists used to sell is now free.

There are tens of thousands of podcasts looking for guests, and you don\'t need a gatekeeper to get in. You just need to know how to pitch a podcast.

In this week\'s episode, Podcast Hall of Famer Dave Jackson shares exactly how to do that. You’ll learn:
 -What makes a host delete your pitch after reading one sentence
 -How to identify podcasts that will yield the best results for sales and growing your readership.
 -How to nail the interview and get invited back (hint: you’ll need the right microphone and the right content)
 -Which tools can save you time and headache

If you want to spread the word about your book but don’t want to spend the money hiring a public relations professional, listen in or read the blog version to discover how you can.

Times:
0:00 – Introduction: Why publicists are often a waste of money
1:39 – Meet Dave Jackson (Podcast Hall of Famer)
2:20 – How to pitch a podcast (what hosts actually want)
15:05 – How to find podcasts to pitch
25:21 – Becoming a \"friend of the show\"
29:44 – Nailing the interview (gear + prep)
39:31 – How to mention your book without being salesy
45:18 – Lead magnets and building your email list
50:32 – Final advice for first-time podcast guests

Blog Version: https://www.authormedia.com/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Dave Jackson - https://www.schoolofpodcasting.com

#BookMarketing #IndieAuthors #PodcastingAdvice]]></itunes:summary>
<description ><![CDATA[Is hiring a publicist a waste of money or not?

A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you\'d need to sell 5,000 copies just to break even. Most PR campaigns don\'t come close to selling 5,000 copies.

But the publicist gets paid either way, while the author takes all the risk. Here\'s what most authors don\'t know:
the access publicists used to sell is now free.

There are tens of thousands of podcasts looking for guests, and you don\'t need a gatekeeper to get in. You just need to know how to pitch a podcast.

In this week\'s episode, Podcast Hall of Famer Dave Jackson shares exactly how to do that. You’ll learn:
 -What makes a host delete your pitch after reading one sentence
 -How to identify podcasts that will yield the best results for sales and growing your readership.
 -How to nail the interview and get invited back (hint: you’ll need the right microphone and the right content)
 -Which tools can save you time and headache

If you want to spread the word about your book but don’t want to spend the money hiring a public relations professional, listen in or read the blog version to discover how you can.

Times:
0:00 – Introduction: Why publicists are often a waste of money
1:39 – Meet Dave Jackson (Podcast Hall of Famer)
2:20 – How to pitch a podcast (what hosts actually want)
15:05 – How to find podcasts to pitch
25:21 – Becoming a \"friend of the show\"
29:44 – Nailing the interview (gear + prep)
39:31 – How to mention your book without being salesy
45:18 – Lead magnets and building your email list
50:32 – Final advice for first-time podcast guests

Blog Version: https://www.authormedia.com/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Patreon: https://www.patreon.com/c/novelmarketing

Author Update: https://www.youtube.com/@Author-Update

Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Dave Jackson - https://www.schoolofpodcasting.com

#BookMarketing #IndieAuthors #PodcastingAdvice]]></description>
<enclosure  url='https://play.hubhopper.com/f7c6d5f0bdc2f11ebbcb34a72d0e5359.mp3?s=rss-feed'  length='50700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3322</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051613/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051613/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Level Up Your Writing With Chris Fox</title>
<link >https://listen.hubhopper.com/episode/how-to-level-up-your-writing-with-chris-fox-1788977482/33051614</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417001</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 17 Jun 2026 16:00:10 +0000</pubDate>
<itunes:summary ><![CDATA[Do you feel like an imposter as a writer? You probably are.

Most authors who experience imposter syndrome are imposters, but they don\'t have to be! As the saying goes, “There are no good writers; just bad writers who didn’t quit.”
Every author starts off as a bad writer. To make a living at writing you must improve through hard work, determination, and training. 

In this week’s episode, you’ll hear from Chris Fox, author of over 80 books and three million copies sold.

You\'ll learn:
 -Why not knowing your reader\'s emotional motivation is costing you sales
 -How word order affects your reader’s experience
 -How Grammarly is making your writing worse
 -How authors accidentally protect their characters and ruin their books.

If something isn’t clicking with your writing, listen in or read the blog version to find out what you should be looking for and how you can fix it.

Times:
0:00 – Intro
1:33 – Writing as a system: word choice & voice
6:56 – The editing process
11:24 – Stronger verbs, adjectives & dialogue tags
20:29 – Writing for readers: emotional experience & genre
28:48 – Crafting characters: sympathy, empathy & save the cat
40:31 – Self-insert characters, Mary Sue & fan fiction
46:06 – Beta readers & knowing when you\'re done
52:15 – Level Up Your Writing

Blog Version: https://www.authormedia.com/how-to-level-up-your-writing-with-chris-fox/
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Authormedia.social: https://authormedia.social/c/novel-marketing/how-to-level-up-your-writing-with-chris-fox
Patreon: https://www.patreon.com/c/novelmarketing
Author Update: https://www.youtube.com/@Author-Update
Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Chris Fox - https://www.youtube.com/@ChrisFoxWrites

#BookMarketing #IndieAuthors #Writing]]></itunes:summary>
<description ><![CDATA[Do you feel like an imposter as a writer? You probably are.

Most authors who experience imposter syndrome are imposters, but they don\'t have to be! As the saying goes, “There are no good writers; just bad writers who didn’t quit.”
Every author starts off as a bad writer. To make a living at writing you must improve through hard work, determination, and training. 

In this week’s episode, you’ll hear from Chris Fox, author of over 80 books and three million copies sold.

You\'ll learn:
 -Why not knowing your reader\'s emotional motivation is costing you sales
 -How word order affects your reader’s experience
 -How Grammarly is making your writing worse
 -How authors accidentally protect their characters and ruin their books.

If something isn’t clicking with your writing, listen in or read the blog version to find out what you should be looking for and how you can fix it.

Times:
0:00 – Intro
1:33 – Writing as a system: word choice & voice
6:56 – The editing process
11:24 – Stronger verbs, adjectives & dialogue tags
20:29 – Writing for readers: emotional experience & genre
28:48 – Crafting characters: sympathy, empathy & save the cat
40:31 – Self-insert characters, Mary Sue & fan fiction
46:06 – Beta readers & knowing when you\'re done
52:15 – Level Up Your Writing

Blog Version: https://www.authormedia.com/how-to-level-up-your-writing-with-chris-fox/
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Authormedia.social: https://authormedia.social/c/novel-marketing/how-to-level-up-your-writing-with-chris-fox
Patreon: https://www.patreon.com/c/novelmarketing
Author Update: https://www.youtube.com/@Author-Update
Christian Publishing Show: https://www.christianpublishingshow.com/

Host: Thomas Umstattd Jr.
Guest: Chris Fox - https://www.youtube.com/@ChrisFoxWrites

#BookMarketing #IndieAuthors #Writing]]></description>
<enclosure  url='https://play.hubhopper.com/fc403fbaffe078cce5da0755fa0bd834.mp3?s=rss-feed'  length='49530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3245</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051614/how-to-level-up-your-writing-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051614/how-to-level-up-your-writing-with-chris-fox.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Revive a Dead Book With Promo Stacking</title>
<link >https://listen.hubhopper.com/episode/how-to-revive-a-dead-book-with-promo-stacking-1788977482/33051615</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416981</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 12 Jun 2026 16:00:27 +0000</pubDate>
<itunes:summary ><![CDATA[PROMO STACKER TOOL: https://www.authormedia.com/patron-toolbox/promo-stacker/

Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you\'re spending money on ads without seeing results.

This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how \"promo stacking\" can revive a struggling book and put it in front of new readers.

You\'ll learn:
 -What promo stacking is and why it works
 -Which promotions deliver the best ROI for your genre
 -The ideal order and timing for each promotion
 -How promo stacking can generate more reader reviews

Whether your book launched last month or five years ago, you’ll learn how promo stacking can rescue a dead book and reach new readers when you listen in or read the blog version.

Times:
0:00 – Intro
0:51 – What is promo stacking?
5:51 – Setting the book free: KDP Select vs. going wide
10:07 – The email promo services (secret sauce)
15:41 – Top promo sites
17:52 – Genre-specific picks
22:44 – Pricing
28:33 – Goodreads e-book giveaways
32:33 – Email list-building through cross-promotions
35:17 – Fiction vs. nonfiction
37:36 – How promo stacks pay for themselves 
40:20 – Final advice
43:26 – NEW TOOL: Promo Stacker


BLOG VERSION: https://www.authormedia.com/how-to-revive-a-dead-book-with-a-promo-stacking/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

AuthorMedia Social Link: https://authormedia.social/c/novel-marketing/how-to-revive-a-dead-book-with-promo-stacking

Host: Thomas Umstattd Jr.
Guest: Bryan Canter (https://bryancanter.com/)

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[PROMO STACKER TOOL: https://www.authormedia.com/patron-toolbox/promo-stacker/

Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you\'re spending money on ads without seeing results.

This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how \"promo stacking\" can revive a struggling book and put it in front of new readers.

You\'ll learn:
 -What promo stacking is and why it works
 -Which promotions deliver the best ROI for your genre
 -The ideal order and timing for each promotion
 -How promo stacking can generate more reader reviews

Whether your book launched last month or five years ago, you’ll learn how promo stacking can rescue a dead book and reach new readers when you listen in or read the blog version.

Times:
0:00 – Intro
0:51 – What is promo stacking?
5:51 – Setting the book free: KDP Select vs. going wide
10:07 – The email promo services (secret sauce)
15:41 – Top promo sites
17:52 – Genre-specific picks
22:44 – Pricing
28:33 – Goodreads e-book giveaways
32:33 – Email list-building through cross-promotions
35:17 – Fiction vs. nonfiction
37:36 – How promo stacks pay for themselves 
40:20 – Final advice
43:26 – NEW TOOL: Promo Stacker


BLOG VERSION: https://www.authormedia.com/how-to-revive-a-dead-book-with-a-promo-stacking/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

AuthorMedia Social Link: https://authormedia.social/c/novel-marketing/how-to-revive-a-dead-book-with-promo-stacking

Host: Thomas Umstattd Jr.
Guest: Bryan Canter (https://bryancanter.com/)

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/3900e2e158bfa011c05f6cd2944099e6.mp3?s=rss-feed'  length='42150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2761</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051615/how-to-revive-a-dead-book-with-promo-stacking.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051615/how-to-revive-a-dead-book-with-promo-stacking.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why I\&apos;m Giving Away a $249 Course This Month</title>
<link >https://listen.hubhopper.com/episode/why-im-giving-away-a-249-course-this-month-1788977482/33051616</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416996</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 03 Jun 2026 16:00:33 +0000</pubDate>
<itunes:summary ><![CDATA[PATREON: https://www.patreon.com/c/novelmarketing

Instead of a guest interview or a marketing deep-dive, in this week’s episode I\'m inviting you to something I\'ve spent years building for authors who want to be taken seriously.

You’ll discover:
 -How you can get lifetime access to my $249 course this month for $0
 -How you can get your questions answered by me live on a monthly basis
 -How you can get my digital doppelgänger (ie. AI Thomas) to answer your questions faster and (sometimes better) than I can.

Listen to this short episode or read the blog version to take advantage of these benefits before the end of the month.

Times:
0:00 Intro & How the Podcast Is Funded
0:41 Patron Benefits Overview
3:45 June Special: Free Course Giveaway
7:01 Closing & Call to Action

BLOG VERSION: https://www.authormedia.com/why-im-giving-away-a-249-course-this-month/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[PATREON: https://www.patreon.com/c/novelmarketing

Instead of a guest interview or a marketing deep-dive, in this week’s episode I\'m inviting you to something I\'ve spent years building for authors who want to be taken seriously.

You’ll discover:
 -How you can get lifetime access to my $249 course this month for $0
 -How you can get your questions answered by me live on a monthly basis
 -How you can get my digital doppelgänger (ie. AI Thomas) to answer your questions faster and (sometimes better) than I can.

Listen to this short episode or read the blog version to take advantage of these benefits before the end of the month.

Times:
0:00 Intro & How the Podcast Is Funded
0:41 Patron Benefits Overview
3:45 June Special: Free Course Giveaway
7:01 Closing & Call to Action

BLOG VERSION: https://www.authormedia.com/why-im-giving-away-a-249-course-this-month/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/0706e6f7843a1ad635515a1f16d3de1b.mp3?s=rss-feed'  length='8210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >538</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051616/why-im-giving-away-a-249-course-this-month.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051616/why-im-giving-away-a-249-course-this-month.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Announcing the 2027 Novel Marketing Conference</title>
<link >https://listen.hubhopper.com/episode/announcing-the-2027-novel-marketing-conference-1788977482/33051617</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417008</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 27 May 2026 16:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that responded to our survey said they were glad they came in 2026.
 
In this week\'s episode, I break down exactly why I removed those traditional writers conference elements and what we added instead. Here are three things you\'ll learn:
 
Which feature past attendees consistently name as the most valuable part of the entire weekend.
Which parts of the Novel Marketing method you can only learn in person at the conference.
What we’re adding to Thursday night’s ice-cream social in 2027!
 
The 2027 conference is already filling up. Super tickets are gone, but standard and gallery tickets are still available. Don’t wait to secure your spot. There\'s a live count of available tickets at NovelMarketingConference.com. When they\'re gone, they\'re gone.
 
Times:
0:00 Intro
1:28 No Pitch Appointments
4:01 No Breakout Tracks
5:11 No Recordings
6:47 Writer\'s Groups
9:04 Workbook
11:13 Red Years vs. Blue Years
14:29 Schedule Overview
14:35 Thursday: Pre-Conference Workshop
15:04 Thursday Night: Ice Cream Social & Live Author Update
15:44 Friday Overview
17:50 Saturday Overview
22:36 Conclusion


BLOG VERSION: https://www.authormedia.com/announcing-the-2027-novel-marketing-conference/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that responded to our survey said they were glad they came in 2026.
 
In this week\'s episode, I break down exactly why I removed those traditional writers conference elements and what we added instead. Here are three things you\'ll learn:
 
Which feature past attendees consistently name as the most valuable part of the entire weekend.
Which parts of the Novel Marketing method you can only learn in person at the conference.
What we’re adding to Thursday night’s ice-cream social in 2027!
 
The 2027 conference is already filling up. Super tickets are gone, but standard and gallery tickets are still available. Don’t wait to secure your spot. There\'s a live count of available tickets at NovelMarketingConference.com. When they\'re gone, they\'re gone.
 
Times:
0:00 Intro
1:28 No Pitch Appointments
4:01 No Breakout Tracks
5:11 No Recordings
6:47 Writer\'s Groups
9:04 Workbook
11:13 Red Years vs. Blue Years
14:29 Schedule Overview
14:35 Thursday: Pre-Conference Workshop
15:04 Thursday Night: Ice Cream Social & Live Author Update
15:44 Friday Overview
17:50 Saturday Overview
22:36 Conclusion


BLOG VERSION: https://www.authormedia.com/announcing-the-2027-novel-marketing-conference/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/e419f260822a1f124383b325637e5e43.mp3?s=rss-feed'  length='22010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1442</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051617/announcing-the-2027-novel-marketing-conference.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051617/announcing-the-2027-novel-marketing-conference.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Four Loves That Drive Book Sales</title>
<link >https://listen.hubhopper.com/episode/the-four-loves-that-drive-book-sales-1788977482/33051618</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416990</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 14 May 2026 16:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Have you ever finished a book you loved, handed it to a friend, and heard back, \"It was fine\"?

That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis understood well enough to write classics that have endured for decades.
In this week\'s episode, I sat down with bestselling novelist Angela Hunt to break down the four ancient loves that drive all fiction, and how mastering them can help you produce a bestseller and a classic.

You’ll learn
 -The type of love almost every genre needs more of, and why the most violent stories need it most.
 -How the loneliness epidemic is creating a massive hunger in readers, and which type of love lonely readers are yearning for.
 -The type of love that makes for a classic but is hardest to write and easiest to botch. Get it wrong and your climax feels cheesy. Get it right and readers won\'t shut up about your book.

We also explore the dark side of each love and how to use that tension to propel your plot forward.
If the stakes in your story aren’t working or you’re sick of cheap, salacious storylines, listen in or read the blog version to learn how to incorporate these four types of love into your story. This one might change how you outline your next book or build your characters.

Times:
0:00 - Intro of the four loves
1:39 - Storge
24:11 - Philia
40:57 - Eros
57:12 - Agape
1:14:06 - Outro

BLOG VERSION:https://www.authormedia.com/the-four-loves-that-drive-fiction/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[Have you ever finished a book you loved, handed it to a friend, and heard back, \"It was fine\"?

That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis understood well enough to write classics that have endured for decades.
In this week\'s episode, I sat down with bestselling novelist Angela Hunt to break down the four ancient loves that drive all fiction, and how mastering them can help you produce a bestseller and a classic.

You’ll learn
 -The type of love almost every genre needs more of, and why the most violent stories need it most.
 -How the loneliness epidemic is creating a massive hunger in readers, and which type of love lonely readers are yearning for.
 -The type of love that makes for a classic but is hardest to write and easiest to botch. Get it wrong and your climax feels cheesy. Get it right and readers won\'t shut up about your book.

We also explore the dark side of each love and how to use that tension to propel your plot forward.
If the stakes in your story aren’t working or you’re sick of cheap, salacious storylines, listen in or read the blog version to learn how to incorporate these four types of love into your story. This one might change how you outline your next book or build your characters.

Times:
0:00 - Intro of the four loves
1:39 - Storge
24:11 - Philia
40:57 - Eros
57:12 - Agape
1:14:06 - Outro

BLOG VERSION:https://www.authormedia.com/the-four-loves-that-drive-fiction/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/76c67c6be847980661ade821b60e1803.mp3?s=rss-feed'  length='69390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4547</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051618/the-four-loves-that-drive-book-sales.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051618/the-four-loves-that-drive-book-sales.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Rules for Book Advertising with David Gaughran</title>
<link >https://listen.hubhopper.com/episode/rules-for-book-advertising-with-david-gaughran-1788977482/33051619</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416995</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 07 May 2026 16:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click.

If your ads generate even a few pennies of net profit, you can run them until you\'ve sold tens of thousands of books. But if you\'re losing money, no amount of spending will fix it. In this week\'s episode, David Gaughran, a veteran of digital advertising, joins me to talk about how to make your book advertising actually pay you back.

Here\'s a taste of what you’ll learn:
 -Why the authors spending the most on Facebook ads are often doing it wrong (and what to do instead)
 -The marketing asset that makes every advertising endeavor more profitable
 -How to reach your exact readers on Facebook now that author targeting is gone

Listen in or read the blog version to discover how to approach book advertising strategically. You will feel more confident about when to advertise and when to invest your time (and dollars) elsewhere.

Times:
0:00 – Intro: Why a few cents makes or breaks your book advertising
2:13 – How digital advertising has changed since 2004 (Google, Facebook, Amazon ads)
5:03 – Don\'t spend what you can\'t afford
6:23 – Why having more books gives you more advertising options
8:37 – You can\'t buy your way to success without product-market fit
12:38 – Your mailing list is your #1 marketing asset
15:33 – Why concentrating sales during launch week matters for Amazon rankings
17:29 – One-star reviews can actually help you
19:14 – Don\'t blindly take advice — learn to follow your own data
26:24 – Static image ads vs. video ads and what\'s working now
39:14 – Should you send people to a landing page or straight to Amazon?
50:33 – Advertising rules are different for nonfiction vs. fiction
1:02:08 – Wrap-up and where to find David

David\'s YouTube Channel: https://www.youtube.com/@UCFSrezi_7kXawH917nH3qyA 

David\'s Website: https://davidgaughran.com/

BLOG VERSION: https://www.authormedia.com/15-rules-for-book-advertising-with-david-gaughran/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: David Gaughran

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click.

If your ads generate even a few pennies of net profit, you can run them until you\'ve sold tens of thousands of books. But if you\'re losing money, no amount of spending will fix it. In this week\'s episode, David Gaughran, a veteran of digital advertising, joins me to talk about how to make your book advertising actually pay you back.

Here\'s a taste of what you’ll learn:
 -Why the authors spending the most on Facebook ads are often doing it wrong (and what to do instead)
 -The marketing asset that makes every advertising endeavor more profitable
 -How to reach your exact readers on Facebook now that author targeting is gone

Listen in or read the blog version to discover how to approach book advertising strategically. You will feel more confident about when to advertise and when to invest your time (and dollars) elsewhere.

Times:
0:00 – Intro: Why a few cents makes or breaks your book advertising
2:13 – How digital advertising has changed since 2004 (Google, Facebook, Amazon ads)
5:03 – Don\'t spend what you can\'t afford
6:23 – Why having more books gives you more advertising options
8:37 – You can\'t buy your way to success without product-market fit
12:38 – Your mailing list is your #1 marketing asset
15:33 – Why concentrating sales during launch week matters for Amazon rankings
17:29 – One-star reviews can actually help you
19:14 – Don\'t blindly take advice — learn to follow your own data
26:24 – Static image ads vs. video ads and what\'s working now
39:14 – Should you send people to a landing page or straight to Amazon?
50:33 – Advertising rules are different for nonfiction vs. fiction
1:02:08 – Wrap-up and where to find David

David\'s YouTube Channel: https://www.youtube.com/@UCFSrezi_7kXawH917nH3qyA 

David\'s Website: https://davidgaughran.com/

BLOG VERSION: https://www.authormedia.com/15-rules-for-book-advertising-with-david-gaughran/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: David Gaughran

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/90fbdce14f6bb706b723d37eb2dd41f9.mp3?s=rss-feed'  length='55490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3636</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051619/rules-for-book-advertising-with-david-gaughran.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051619/rules-for-book-advertising-with-david-gaughran.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >My Worst Takes Over 500 Episodes</title>
<link >https://listen.hubhopper.com/episode/my-worst-takes-over-500-episodes-1788977482/33051620</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416989</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Apr 2026 16:01:48 +0000</pubDate>
<itunes:summary ><![CDATA[We’ve arrived! It’s the 500th episode of Novel Marketing!!
 
To celebrate, I’m giving away the MacBook Neo I reviewed a few episodes ago, but I’m also revealing my worst takes and biggest mistakes over the past 500 episodes.
 
Some of those takes were correct, but when circumstances changed, the advice was no longer good. But sometimes, I was wrong from the start. Gather ‘round and hear the tale of the evolution of the host and his book marketing advice. Listen in or read the blog to find out which pieces of advice have stood the test of time (and always will) and which pieces you can cast off like a crumpled first draft.
 
Times:
0:00 - Intro
1:18 - Part 1: My Story
3:47 - Part 2: Rug Pulls
19:46 - Part 3: Mistakes & Blunders
42:00 - Thank You and ANNOUNCEMENT

BLOG VERSION: https://www.authormedia.com/500
MACBOOK NEO GIVEAWAY: https://kingsumo.com/g/1j2kvq3/macbook-neo
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox
PATREON: https://www.patreon.com/c/novelmarketing
Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[We’ve arrived! It’s the 500th episode of Novel Marketing!!
 
To celebrate, I’m giving away the MacBook Neo I reviewed a few episodes ago, but I’m also revealing my worst takes and biggest mistakes over the past 500 episodes.
 
Some of those takes were correct, but when circumstances changed, the advice was no longer good. But sometimes, I was wrong from the start. Gather ‘round and hear the tale of the evolution of the host and his book marketing advice. Listen in or read the blog to find out which pieces of advice have stood the test of time (and always will) and which pieces you can cast off like a crumpled first draft.
 
Times:
0:00 - Intro
1:18 - Part 1: My Story
3:47 - Part 2: Rug Pulls
19:46 - Part 3: Mistakes & Blunders
42:00 - Thank You and ANNOUNCEMENT

BLOG VERSION: https://www.authormedia.com/500
MACBOOK NEO GIVEAWAY: https://kingsumo.com/g/1j2kvq3/macbook-neo
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox
PATREON: https://www.patreon.com/c/novelmarketing
Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/b7138f1b3a3a52bec38174dd054ac937.mp3?s=rss-feed'  length='40630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2662</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051620/my-worst-takes-over-500-episodes.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051620/my-worst-takes-over-500-episodes.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Stop Guessing: How to Know If Your Book Marketing Is Working (Publisher Champ Review)</title>
<link >https://listen.hubhopper.com/episode/stop-guessing-how-to-know-if-your-book-marketing-is-working-publisher-champ-review-1788977482/33051621</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416972</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 15 Apr 2026 16:00:54 +0000</pubDate>
<itunes:summary ><![CDATA[Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing.
How can you find out if you’re making money or just making sales?

In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors.

You’ll learn
 -How one of Amazon’s metrics is somewhat misleading (and how to find the truth)
 -How you can track real-world marketing (like speaking and interviews) in a dashboard
 -How to find out if your best-selling book is masking problems with your other books.

If you want to stop guessing about your profitability, listen in or read the blog version. You’ll be able to invest in marketing with more certainty and become truly profitable.

Times:
00:00 Introduction
02:15 Why pay attention to the numbers?
07:28 Amazon’s Misleading Metric
12:42 How to use Publisher Champ to collate data from ads platforms.
28:13 Can Publisher Champ replace bookkeeping software?
42:10 Can you export data for AI analysis?

BLOG VERSION: https://www.authormedia.com/stop-guessing-how-to-know-if-your-book-marketing-is-working/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Publisher Champ Tutorial - How to Share Access Between Accounts: https://youtu.be/qKzbByFj4kQ?si=GDBB2SULY6y5ozll

Host: Thomas Umstattd Jr.
Guest: Eiri Theodorou (Founder, Publisher Champ)

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing.
How can you find out if you’re making money or just making sales?

In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors.

You’ll learn
 -How one of Amazon’s metrics is somewhat misleading (and how to find the truth)
 -How you can track real-world marketing (like speaking and interviews) in a dashboard
 -How to find out if your best-selling book is masking problems with your other books.

If you want to stop guessing about your profitability, listen in or read the blog version. You’ll be able to invest in marketing with more certainty and become truly profitable.

Times:
00:00 Introduction
02:15 Why pay attention to the numbers?
07:28 Amazon’s Misleading Metric
12:42 How to use Publisher Champ to collate data from ads platforms.
28:13 Can Publisher Champ replace bookkeeping software?
42:10 Can you export data for AI analysis?

BLOG VERSION: https://www.authormedia.com/stop-guessing-how-to-know-if-your-book-marketing-is-working/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Publisher Champ Tutorial - How to Share Access Between Accounts: https://youtu.be/qKzbByFj4kQ?si=GDBB2SULY6y5ozll

Host: Thomas Umstattd Jr.
Guest: Eiri Theodorou (Founder, Publisher Champ)

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/bab44d7250d64f9703badfcfb705d78a.mp3?s=rss-feed'  length='46790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3066</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051621/stop-guessing-how-to-know-if-your-book-marketing-is-working-publisher-champ-review.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051621/stop-guessing-how-to-know-if-your-book-marketing-is-working-publisher-champ-review.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Cultural Zeitgeist Shift That\&apos;s Making Indie Authors Rich</title>
<link >https://listen.hubhopper.com/episode/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich-1788977482/33051622</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417006</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Apr 2026 15:07:35 +0000</pubDate>
<itunes:summary ><![CDATA[There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem.

In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books.

You’ll discover:
What’s become of the morally conflicted anti-hero trope
What readers are tired of and hungry for
A sure-fire way to write a story that resonates for this new zeitgeist

This cultural shift puts authors in a uniquely strategic place. If you want to make an impact with your writing and bring hope and change to the world through stories, it’s your time to shine. Listen in or read the blog version to find out how.

Times:
0:00 – Intro: Manga taking over bookstores & the cultural shift
2:07 – The grim dark era & what readers actually crave
6:25 – Defining the aspirational character
12:16 – Are we the baddies? Villains, heroes, and moral clarity
26:09 – Materialism, fantasy, and the rejection of a materialist worldview
45:35 – Stories must lead culture: navigating civilizational collapse
50:30 – Rebuilding civilization (America vs. Europe)
55:31 – Why violent heroes resonate now

Seth\'s Youtube Channel: https://www.youtube.com/@UCkivZ1Ikiw99Bw-QkCr8kXQ 

Seth\'s Website: https://sethring.com/

BLOG VERSION: https://www.authormedia.com/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: Seth Ring

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem.

In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books.

You’ll discover:
What’s become of the morally conflicted anti-hero trope
What readers are tired of and hungry for
A sure-fire way to write a story that resonates for this new zeitgeist

This cultural shift puts authors in a uniquely strategic place. If you want to make an impact with your writing and bring hope and change to the world through stories, it’s your time to shine. Listen in or read the blog version to find out how.

Times:
0:00 – Intro: Manga taking over bookstores & the cultural shift
2:07 – The grim dark era & what readers actually crave
6:25 – Defining the aspirational character
12:16 – Are we the baddies? Villains, heroes, and moral clarity
26:09 – Materialism, fantasy, and the rejection of a materialist worldview
45:35 – Stories must lead culture: navigating civilizational collapse
50:30 – Rebuilding civilization (America vs. Europe)
55:31 – Why violent heroes resonate now

Seth\'s Youtube Channel: https://www.youtube.com/@UCkivZ1Ikiw99Bw-QkCr8kXQ 

Seth\'s Website: https://sethring.com/

BLOG VERSION: https://www.authormedia.com/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: Seth Ring

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/bb23f0a7cd0fd68f91bbdd2d0afe2734.mp3?s=rss-feed'  length='57510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3768</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051622/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051622/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Apple\&apos;s Cheapest Laptop Ever: Should Authors Buy It?</title>
<link >https://listen.hubhopper.com/episode/apples-cheapest-laptop-ever-should-authors-buy-it-1788977482/33051623</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416966</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 01 Apr 2026 16:00:26 +0000</pubDate>
<itunes:summary ><![CDATA[I bought and tested Apple\'s cheapest laptop so you don\'t have to.

I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor.

In this week\'s episode of Novel Marketing, you’ll learn:
What you should look for (and ignore) when buying a laptop in 2026
Which laptops I recommend for authors, podcasters, and PC users
Whether the MacBook Neo is the right choice for you as an author
Which laptop I will not recommend in 2026

Listen in or read the blog version to find out which machine is the best bang for your buck and your use cases as an author.

Affiliate links:

For Most Authors: 13″ M4 MacBook Air 16GB RAM & 256GB SSD
https://amzn.to/3FOR666

For Podcasters: 13-inch M5 MacBook Air with 1 TB of Storage at $1,299
https://www.amazon.com/dp/B0GR1FSY63/?tag=novelmarketing-20

For Windows Users: Microsoft Surface Laptop, 13.8-inch, 32 GB RAM and 1 TB SSD
https://amzn.to/4dUiBKr


Times:
0:00 - Intro
1:08 - What Doesn\'t Matter When Buying a Laptop
3:55 - What to Avoid
5:05 - What Does Matter
9:55 - 8 Reasons Authors Should Use Mac
13:19 - MacBook Neo Review
18:40 - Live Demos - Camera, Mic & App Tests
36:25 - Neo Overall Verdict
38:39 - Official Laptop Recommendations 2026

BLOG VERSION: https://www.authormedia.com/apples-cheapest-laptop-ever-should-authors-buy-the-macbook-neo/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[I bought and tested Apple\'s cheapest laptop so you don\'t have to.

I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor.

In this week\'s episode of Novel Marketing, you’ll learn:
What you should look for (and ignore) when buying a laptop in 2026
Which laptops I recommend for authors, podcasters, and PC users
Whether the MacBook Neo is the right choice for you as an author
Which laptop I will not recommend in 2026

Listen in or read the blog version to find out which machine is the best bang for your buck and your use cases as an author.

Affiliate links:

For Most Authors: 13″ M4 MacBook Air 16GB RAM & 256GB SSD
https://amzn.to/3FOR666

For Podcasters: 13-inch M5 MacBook Air with 1 TB of Storage at $1,299
https://www.amazon.com/dp/B0GR1FSY63/?tag=novelmarketing-20

For Windows Users: Microsoft Surface Laptop, 13.8-inch, 32 GB RAM and 1 TB SSD
https://amzn.to/4dUiBKr


Times:
0:00 - Intro
1:08 - What Doesn\'t Matter When Buying a Laptop
3:55 - What to Avoid
5:05 - What Does Matter
9:55 - 8 Reasons Authors Should Use Mac
13:19 - MacBook Neo Review
18:40 - Live Demos - Camera, Mic & App Tests
36:25 - Neo Overall Verdict
38:39 - Official Laptop Recommendations 2026

BLOG VERSION: https://www.authormedia.com/apples-cheapest-laptop-ever-should-authors-buy-the-macbook-neo/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/399bd5222a4c2d1f92d17f0fbe9829e3.mp3?s=rss-feed'  length='40400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2647</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051623/apples-cheapest-laptop-ever-should-authors-buy-it.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051623/apples-cheapest-laptop-ever-should-authors-buy-it.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your Friends Lied About Your Book Cover</title>
<link >https://listen.hubhopper.com/episode/your-friends-lied-about-your-book-cover-1788977482/33051624</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416994</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 25 Mar 2026 16:01:00 +0000</pubDate>
<itunes:summary ><![CDATA[Your author friends are lying to you about your book cover.
Well, not on purpose. They can’t help it.

When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes.

But your cover isn’t for your friends.
It’s for strangers.

In this week’s episode, we unpack why beautiful covers, which are loved by your friends, fail to help your book sell. You’ll hear how one author made his losing ads profitable without rewriting a single word of his book.

You’ll learn:
 -What makes a cover “good”
 -How you can get accurate data on what will make readers click to buy
 -How much you’ll need to spend to get a cover that sells

If your ads aren’t working, it may be time to examine the elements of your cover. Listen in or read the blog version to find out how.

Times:
0:00 - Why your friends are lying about your book cover
1:42 - JA Webb\'s story: great writing, bad discoverability
4:29 - How a professional cover attracted the wrong readers
11:32 - How split testing led to the right cover
22:24 - Landing pages and building your email list
28:38 - Targeting the right audience on Facebook
39:37 - The real cost of split testing
41:22 - Why simple AI-generated covers often win
43:06 - Show wrap-up

BLOG VERSION: https://www.authormedia.com/your-friends-lied-about-your-book-cover/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: J. A. Webb

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[Your author friends are lying to you about your book cover.
Well, not on purpose. They can’t help it.

When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes.

But your cover isn’t for your friends.
It’s for strangers.

In this week’s episode, we unpack why beautiful covers, which are loved by your friends, fail to help your book sell. You’ll hear how one author made his losing ads profitable without rewriting a single word of his book.

You’ll learn:
 -What makes a cover “good”
 -How you can get accurate data on what will make readers click to buy
 -How much you’ll need to spend to get a cover that sells

If your ads aren’t working, it may be time to examine the elements of your cover. Listen in or read the blog version to find out how.

Times:
0:00 - Why your friends are lying about your book cover
1:42 - JA Webb\'s story: great writing, bad discoverability
4:29 - How a professional cover attracted the wrong readers
11:32 - How split testing led to the right cover
22:24 - Landing pages and building your email list
28:38 - Targeting the right audience on Facebook
39:37 - The real cost of split testing
41:22 - Why simple AI-generated covers often win
43:06 - Show wrap-up

BLOG VERSION: https://www.authormedia.com/your-friends-lied-about-your-book-cover/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: J. A. Webb

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/6591674f39e90feb7b38464b37f1ea17.mp3?s=rss-feed'  length='40620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2662</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051624/your-friends-lied-about-your-book-cover.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051624/your-friends-lied-about-your-book-cover.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Reader Magnets Are Dead?</title>
<link >https://listen.hubhopper.com/episode/reader-magnets-are-dead-1788977482/33051625</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416997</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 11 Mar 2026 16:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.

In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys.

You’ll discover:
 -How many reader magnets you actually need
 -The surprising promotion strategy that yielded more than 500 solid subscribers
 -How to create reader magnets that attract buyers, not just freebie seekers
 -A tool to help you discover which reader magnets may work for you

You’ll also learn how you can use reader magnets to refine your message, craft, and audience before publishing your first book.
Listen in or read the blog version to learn techniques for building (or growing) an email list regardless of where you are in your writing journey.

Times:
00:00 Introduction
01:33 What mistake do authors make when creating their first reader magnet?
17:41 Myths About Reader Magnets (and the liberating truth!)
32:26 Tips for Creating Appealing Reader Magnets
35:54 Which promotion strategies work best for reader magnets?
41:51 What tools can help authors create better reader magnets?

BLOG VERSION: https://www.authormedia.com/reader-magnets-are-dead-why-most-reader-magnets-fail/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: Laurie Christine

#BookMarketing #IndieAuthors #PublishingIndustry]]></itunes:summary>
<description ><![CDATA[Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.

In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys.

You’ll discover:
 -How many reader magnets you actually need
 -The surprising promotion strategy that yielded more than 500 solid subscribers
 -How to create reader magnets that attract buyers, not just freebie seekers
 -A tool to help you discover which reader magnets may work for you

You’ll also learn how you can use reader magnets to refine your message, craft, and audience before publishing your first book.
Listen in or read the blog version to learn techniques for building (or growing) an email list regardless of where you are in your writing journey.

Times:
00:00 Introduction
01:33 What mistake do authors make when creating their first reader magnet?
17:41 Myths About Reader Magnets (and the liberating truth!)
32:26 Tips for Creating Appealing Reader Magnets
35:54 Which promotion strategies work best for reader magnets?
41:51 What tools can help authors create better reader magnets?

BLOG VERSION: https://www.authormedia.com/reader-magnets-are-dead-why-most-reader-magnets-fail/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Host: Thomas Umstattd Jr.
Guest: Laurie Christine

#BookMarketing #IndieAuthors #PublishingIndustry]]></description>
<enclosure  url='https://play.hubhopper.com/8d6836959e11c5b3be4367a6a2b5f890.mp3?s=rss-feed'  length='43380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2842</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051625/reader-magnets-are-dead.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051625/reader-magnets-are-dead.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your Author Toolbox - Part 2</title>
<link >https://listen.hubhopper.com/episode/your-author-toolbox-part-2-1788977482/33051626</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416992</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 04 Mar 2026 17:01:01 +0000</pubDate>
<itunes:summary ><![CDATA[Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing?

What if you could have both for less than the cost of a couple of lattes?
In this week’s episode, you’ll hear about the newest additions to the Novel Marketing Patron Toolbox, a growing suite of practical tools designed specifically for authors like you.

Inside this episode, you’ll discover:
 -New editing tools that can help you at each stage of the editing process
 -New business tools to help you create an overall strategy and analyze results
 -New book promotion tools to help you connect with new readers
 -And many more

Whether you’re producing an audiobook, building a fictional world, planning classroom resources, or have questions for an agent or a CPA, these tools are designed to save you time, sharpen your strategy, and give you a head start before working with real human professionals.

Times:
0:00 - Intro
0:23 - PR Tools
6:53 - \"Not A\" Professionals 
11:43 - Editing Tools
24:40 - Writing Tools
19:21 - Compendium Tools
22:41 - World Building Tools
29:47 - Blog Tools 
33:03 - Business Tools 
34:43 - Audiobook Tools 
36:44 - Experimental Tools 
38:00 - AI Knowledge Checkers I
41:28 - Website Tools 
42:00 - Education Tools
51:28 - Outro

Your Author Toolbox - Part 1: https://www.youtube.com/watch?v=pvi2-cATahU

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

BLOG VERSION: https://www.authormedia.com/your-author-toolbox-part-2/]]></itunes:summary>
<description ><![CDATA[Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing?

What if you could have both for less than the cost of a couple of lattes?
In this week’s episode, you’ll hear about the newest additions to the Novel Marketing Patron Toolbox, a growing suite of practical tools designed specifically for authors like you.

Inside this episode, you’ll discover:
 -New editing tools that can help you at each stage of the editing process
 -New business tools to help you create an overall strategy and analyze results
 -New book promotion tools to help you connect with new readers
 -And many more

Whether you’re producing an audiobook, building a fictional world, planning classroom resources, or have questions for an agent or a CPA, these tools are designed to save you time, sharpen your strategy, and give you a head start before working with real human professionals.

Times:
0:00 - Intro
0:23 - PR Tools
6:53 - \"Not A\" Professionals 
11:43 - Editing Tools
24:40 - Writing Tools
19:21 - Compendium Tools
22:41 - World Building Tools
29:47 - Blog Tools 
33:03 - Business Tools 
34:43 - Audiobook Tools 
36:44 - Experimental Tools 
38:00 - AI Knowledge Checkers I
41:28 - Website Tools 
42:00 - Education Tools
51:28 - Outro

Your Author Toolbox - Part 1: https://www.youtube.com/watch?v=pvi2-cATahU

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

BLOG VERSION: https://www.authormedia.com/your-author-toolbox-part-2/]]></description>
<enclosure  url='https://play.hubhopper.com/d9fd8cb77b9584e97b5cca8320bccd11.mp3?s=rss-feed'  length='48010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3146</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051626/your-author-toolbox-part-2.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051626/your-author-toolbox-part-2.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Become a Professional Writer With Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/how-to-become-a-professional-writer-with-joanna-penn-1788977482/33051627</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417000</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 25 Feb 2026 17:00:44 +0000</pubDate>
<itunes:summary ><![CDATA[Is your writing a hobby or a profession? The answer to that question changes everything.

Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews.
They expect professional results from a hobbyist approach.
If that sounds familiar, there’s good news. You can choose the professional path.

In this week’s episode, you’ll hear from author and podcaster Joanna Penn, who hosts the longest-running indie publishing podcast.

You’ll discover:
 -How to build a sustainable author career in an era of AI
 -Which marketing activities you should choose and which to ignore
 -Business principles that apply to your writing career
 -How to use AI to do the business tasks you dislike so you have more time for creativity and storytelling

To learn how to build a sustainable author business in an era of rapid change, listen in or read the blog version.

Times
00:00 Introduction
00:52 What makes an author a professional?
07:09 When should you make the shift from hobbyist to professional?
10:08How is a writing business different from other businesses?
19:04 What are the two main Kickstarter strategies?
23:41 Why start with Amazon?
25:46 What does a simple marketing plan look like?
33:10 Why build a business plan?
43:37 How are you using AI projects and skills in your business?
47:23 Where can authors get more help building a professional author business?

BLOG VERSION: https://www.authormedia.com/how-to-become-a-professional-writer-with-joanna-penn/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Is your writing a hobby or a profession? The answer to that question changes everything.

Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews.
They expect professional results from a hobbyist approach.
If that sounds familiar, there’s good news. You can choose the professional path.

In this week’s episode, you’ll hear from author and podcaster Joanna Penn, who hosts the longest-running indie publishing podcast.

You’ll discover:
 -How to build a sustainable author career in an era of AI
 -Which marketing activities you should choose and which to ignore
 -Business principles that apply to your writing career
 -How to use AI to do the business tasks you dislike so you have more time for creativity and storytelling

To learn how to build a sustainable author business in an era of rapid change, listen in or read the blog version.

Times
00:00 Introduction
00:52 What makes an author a professional?
07:09 When should you make the shift from hobbyist to professional?
10:08How is a writing business different from other businesses?
19:04 What are the two main Kickstarter strategies?
23:41 Why start with Amazon?
25:46 What does a simple marketing plan look like?
33:10 Why build a business plan?
43:37 How are you using AI projects and skills in your business?
47:23 Where can authors get more help building a professional author business?

BLOG VERSION: https://www.authormedia.com/how-to-become-a-professional-writer-with-joanna-penn/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/9c03a8adb878235022b691602aebfc1f.mp3?s=rss-feed'  length='45470000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2979</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051627/how-to-become-a-professional-writer-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051627/how-to-become-a-professional-writer-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Your Book Isn’t Selling: Metadata</title>
<link >https://listen.hubhopper.com/episode/why-your-book-isnt-selling-metadata-1788977482/33051628</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417002</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 18 Feb 2026 17:00:58 +0000</pubDate>
<itunes:summary ><![CDATA[If your book isn’t selling, it may not be your writing.
It may be your metadata

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.

Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.

In this episode you’ll learn:
 What your book’s metadata is
 Where you can manage it (and make it most effective!)
 How to include the most effective elements and language in your metadata
 And common metadata mistakes to avoid

If you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version.

Times:
00:00 Introduction
00:42 What is metadata?
04:38 Why does Amazon care about metadata?
10:18 What metadata fields do authors control inside KDP?
14:55 How do BISAC categories and Amazon categories differ?
20:53 How is Amazon creating metadata you do not control?
24:38 How does metadata impact readers?
28:37 How does the book cover impact readers?
37:22 How can genre language improve your metadata and conversions?
47:35 Is a subtitle necessary for your metadata?
50:13 How can you test your book description before publishing?

BLOG VERSION: https://www.authormedia.com/why-your-book-isnt-selling-metadata/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[If your book isn’t selling, it may not be your writing.
It may be your metadata

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.

Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.

In this episode you’ll learn:
 What your book’s metadata is
 Where you can manage it (and make it most effective!)
 How to include the most effective elements and language in your metadata
 And common metadata mistakes to avoid

If you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version.

Times:
00:00 Introduction
00:42 What is metadata?
04:38 Why does Amazon care about metadata?
10:18 What metadata fields do authors control inside KDP?
14:55 How do BISAC categories and Amazon categories differ?
20:53 How is Amazon creating metadata you do not control?
24:38 How does metadata impact readers?
28:37 How does the book cover impact readers?
37:22 How can genre language improve your metadata and conversions?
47:35 Is a subtitle necessary for your metadata?
50:13 How can you test your book description before publishing?

BLOG VERSION: https://www.authormedia.com/why-your-book-isnt-selling-metadata/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/d5fad4b3a3b553d95e5388e3d176acb2.mp3?s=rss-feed'  length='55500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3637</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051628/why-your-book-isnt-selling-metadata.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051628/why-your-book-isnt-selling-metadata.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Format a Book with Vellum</title>
<link >https://listen.hubhopper.com/episode/how-to-format-a-book-with-vellum-1788977482/33051629</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416969</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 11 Feb 2026 17:01:06 +0000</pubDate>
<itunes:summary ><![CDATA[Many authors assume book formatting is complicated, expensive, or something only professionals can handle.

In ​this week’s episode​, I talk with Bryan Canter about why that assumption is outdated, and how tools like Vellum have changed what authors can do. If you’ve ever wondered whether you need to pay a pro or learn to format your book’s interior yourself, this conversation will give you clarity.

In this episode, you’ll discover:
 -When you should format the book or reader magnet and when you should hire a pro
 -How Vellum can prevent common design mistakes
 -How you can update back matter, fix typos, add reader magnets as needed
​
Listen to the episode​ or ​read the blog version​ to see how Vellum can save you money, time, and headache when formatting your next book or reader magnet.

Times:
00:00 Introduction
01:52 What does Vellum do?
04:17 How can I turn my Word doc into an ebook with Vellum?
04:51 What formatting should authors avoid in Word?
10:29 How does editing work inside Vellum?
14:05 Should authors hire professionals for covers and editing
18:45 How “fancy” can you get with Vellum?
21:26 What kinds of books should not be formatted in Vellum?
25:47 How does Vellum handle the table of contents?
28:04 Can authors use internal links, QR codes, or pull quotes in Vellum?
33:29 What are the drawbacks of using images?
39:24 Should an author buy Vellum or hire a formatter?

BLOG VERSION: https://www.authormedia.com/how-to-format-a-book-with-vellum/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Many authors assume book formatting is complicated, expensive, or something only professionals can handle.

In ​this week’s episode​, I talk with Bryan Canter about why that assumption is outdated, and how tools like Vellum have changed what authors can do. If you’ve ever wondered whether you need to pay a pro or learn to format your book’s interior yourself, this conversation will give you clarity.

In this episode, you’ll discover:
 -When you should format the book or reader magnet and when you should hire a pro
 -How Vellum can prevent common design mistakes
 -How you can update back matter, fix typos, add reader magnets as needed
​
Listen to the episode​ or ​read the blog version​ to see how Vellum can save you money, time, and headache when formatting your next book or reader magnet.

Times:
00:00 Introduction
01:52 What does Vellum do?
04:17 How can I turn my Word doc into an ebook with Vellum?
04:51 What formatting should authors avoid in Word?
10:29 How does editing work inside Vellum?
14:05 Should authors hire professionals for covers and editing
18:45 How “fancy” can you get with Vellum?
21:26 What kinds of books should not be formatted in Vellum?
25:47 How does Vellum handle the table of contents?
28:04 Can authors use internal links, QR codes, or pull quotes in Vellum?
33:29 What are the drawbacks of using images?
39:24 Should an author buy Vellum or hire a formatter?

BLOG VERSION: https://www.authormedia.com/how-to-format-a-book-with-vellum/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/4568ef6131f442c9981796abf26f93fe.mp3?s=rss-feed'  length='40510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2654</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051629/how-to-format-a-book-with-vellum.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051629/how-to-format-a-book-with-vellum.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Author Taxes – A 2026 Guide to Avoiding Jail &amp; Overpaying</title>
<link >https://listen.hubhopper.com/episode/author-taxes-a-2026-guide-to-avoiding-jail-overpaying-1788977482/33051630</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417003</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 21 Jan 2026 17:00:08 +0000</pubDate>
<itunes:summary ><![CDATA[American Taxes, pay too little and you go to jail. Pay too much and you lose the money you need to reach more readers with advertising and promotion. If your records feel like a mess of Amazon deposits, Ingram payments, Kickstarter funds, affiliate income, coaching fees and dozens of random expenses you’re not alone. 

In this week’s episode, you’ll hear from Seth Norris, a CPA who works specifically with authors, about how to handle bookkeeping and taxes with confidence.

You’ll learn:
 -A simple bookkeeping rhythm that prevents tax-time chaos.
 -How the IRS decides if your writing is a business or a hobby.
 -The most common mistake that costs authors the most money.

Discover how to simplify your approach and how to avoid paying more taxes than you actually owe. If you want to keep more money for advertising, marketing, or feeding your family, stop treating taxes like a deadline of doom. Instead, listen in or read the blog version.

Times:
0:00 - Introduction: Taxes for Authors
1:37 - Bookkeeping Software Options (QuickBooks vs Xero)
3:36 - Importance of Separate Business Bank Account
7:29 - Piercing the Corporate Veil
10:21 - Business Plans & Amazon Example
16:17 - Approaching Writing Like a Business
24:20 - Ordinary, Necessary & Reasonable Expenses
28:59 - Documentation is Key
37:00 - Travel Deductions for Authors
50:25 - Biggest Mistake: Royalty Income vs Business Income
54:43 - Not Tracking Expenses (Leaving Money on the Table)
55:10 - How to Work with Seth Norris

BLOG VERSION: https://www.authormedia.com/how-authors-can-stay-out-of-jail/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[American Taxes, pay too little and you go to jail. Pay too much and you lose the money you need to reach more readers with advertising and promotion. If your records feel like a mess of Amazon deposits, Ingram payments, Kickstarter funds, affiliate income, coaching fees and dozens of random expenses you’re not alone. 

In this week’s episode, you’ll hear from Seth Norris, a CPA who works specifically with authors, about how to handle bookkeeping and taxes with confidence.

You’ll learn:
 -A simple bookkeeping rhythm that prevents tax-time chaos.
 -How the IRS decides if your writing is a business or a hobby.
 -The most common mistake that costs authors the most money.

Discover how to simplify your approach and how to avoid paying more taxes than you actually owe. If you want to keep more money for advertising, marketing, or feeding your family, stop treating taxes like a deadline of doom. Instead, listen in or read the blog version.

Times:
0:00 - Introduction: Taxes for Authors
1:37 - Bookkeeping Software Options (QuickBooks vs Xero)
3:36 - Importance of Separate Business Bank Account
7:29 - Piercing the Corporate Veil
10:21 - Business Plans & Amazon Example
16:17 - Approaching Writing Like a Business
24:20 - Ordinary, Necessary & Reasonable Expenses
28:59 - Documentation is Key
37:00 - Travel Deductions for Authors
50:25 - Biggest Mistake: Royalty Income vs Business Income
54:43 - Not Tracking Expenses (Leaving Money on the Table)
55:10 - How to Work with Seth Norris

BLOG VERSION: https://www.authormedia.com/how-authors-can-stay-out-of-jail/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/59e0e185a70cfe0107162f185d457ec9.mp3?s=rss-feed'  length='54130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3547</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051630/author-taxes-a-2026-guide-to-avoiding-jail-overpaying.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051630/author-taxes-a-2026-guide-to-avoiding-jail-overpaying.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Jerry B. Jenkins Writes Four Books a Year</title>
<link >https://listen.hubhopper.com/episode/how-jerry-b-jenkins-writes-four-books-a-year-1788977482/33051631</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416982</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 14 Jan 2026 17:00:05 +0000</pubDate>
<itunes:summary ><![CDATA[Do you ever feel like your book is taking forever to write?

Maybe you’ve been working on the same manuscript for years, and then you look up and see other authors publishing a book a year, or more. How do they do it?

In this week’s episode, I ask Jerry B. Jenkins that very question. He has sold more than 73 million books, including his mega-bestselling Left Behind series, and he breaks down the habits and mindset that helped him produce quality work on deadline for decades.

You’ll discover:
 -A practical way to establish a writing schedule
 -The counterintuitive way to combat procrastination
 -One way to silence your inner editor without eliminating it completely

If you’re ready to get out of your own way, build a sustainable writing rhythm, and finish what you start, you’ll want to hear this one.
Listen in or read the blog version to discover how you can finish your book and write better books for the rest of your writing career.

Times
00:00 Introduction
02:09 How do you deal with procrastination?
09:26 How do you rest without losing momentum?
15:10 How do you structure your writing day?
17:10 How much should you write before you edit?
23:34 How do you silence your inner editor while drafting?
26:19 How do you know when your manuscript is ready to send to an editor?
35:03 How do you manage defensiveness when you get criticism?
38:08 How can learning more be a form of rest?

Pinnacle Christian Writer\'s Conference: https://shop.jerryjenkins.com/pinnacle/

BLOG VERSION: https://www.authormedia.com/productivity-secrets-from-bestselling-author-jerry-b-jenkins/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Do you ever feel like your book is taking forever to write?

Maybe you’ve been working on the same manuscript for years, and then you look up and see other authors publishing a book a year, or more. How do they do it?

In this week’s episode, I ask Jerry B. Jenkins that very question. He has sold more than 73 million books, including his mega-bestselling Left Behind series, and he breaks down the habits and mindset that helped him produce quality work on deadline for decades.

You’ll discover:
 -A practical way to establish a writing schedule
 -The counterintuitive way to combat procrastination
 -One way to silence your inner editor without eliminating it completely

If you’re ready to get out of your own way, build a sustainable writing rhythm, and finish what you start, you’ll want to hear this one.
Listen in or read the blog version to discover how you can finish your book and write better books for the rest of your writing career.

Times
00:00 Introduction
02:09 How do you deal with procrastination?
09:26 How do you rest without losing momentum?
15:10 How do you structure your writing day?
17:10 How much should you write before you edit?
23:34 How do you silence your inner editor while drafting?
26:19 How do you know when your manuscript is ready to send to an editor?
35:03 How do you manage defensiveness when you get criticism?
38:08 How can learning more be a form of rest?

Pinnacle Christian Writer\'s Conference: https://shop.jerryjenkins.com/pinnacle/

BLOG VERSION: https://www.authormedia.com/productivity-secrets-from-bestselling-author-jerry-b-jenkins/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/ac4827ff446b6ed3b995d96dae0fdc05.mp3?s=rss-feed'  length='38630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2531</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051631/how-jerry-b-jenkins-writes-four-books-a-year.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051631/how-jerry-b-jenkins-writes-four-books-a-year.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Networking for Authors</title>
<link >https://listen.hubhopper.com/episode/networking-for-authors-1788977482/33051632</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416984</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 07 Jan 2026 17:00:17 +0000</pubDate>
<itunes:summary ><![CDATA[Most authors begin writing as a solitary pursuit and soon realize they don’t know other writers or industry professionals who can help them grow. So how do you go from a solitary outsider to a connected insider who knows designers, editors, marketers, and more?

In this week’s episode, we talk with Dale L. Roberts, an award-winning indie author and host of Self-Publishing with Dale, about how genuine networking can strengthen your career and relationships.

In this interview, you’ll discover:
 -How to reframe your mindset about networking (it shouldn’t feel sleazy)
 -How to follow up after conferences and events without feeling awkward
 -Simple habits for remembering names and details so people feel seen and valued
 -When (and how) to make introductions inside your network

If you’ve ever wondered how successful authors seem to know so many industry experts, this conversation will give you practical, real-world networking tips to help you build and facilitate mutually beneficial publishing connections.

Listen in or read the blog version to discover 12 tips to help you connect generously, authentically, and for the long haul.

Times:
00:00 Introduction
06:16 Networking Tip #1: Write it Down
08:10 Networking Tip #2: Schedule a Recovery Day
08:29 Networking Tip #3: Schedule Follow-Up Conversations
11:41 Networking Tip #4: Offer Something
12:55 Networking Tip #5: Don’t Stress
23:41 Networking Tip #6: Continue Group Meetings After Events
26:30 Networking Tip #7: Use Best Practices When Making Introductions
33:14 Networking Tip #8: Set Networking Goals
34:33 Networking Tip #9: Be Generous
37:02 Networking Tip #10: Network for The Long Haul
38:45 Networking Tip #11: Know Your Networking Strengths
40:44 Networking Tip #12: Read Networking Books

BLOG VERSION: https://www.authormedia.com/networking-for-authors-with-dale-l-roberts/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

#Author #BookMarketing #Networking]]></itunes:summary>
<description ><![CDATA[Most authors begin writing as a solitary pursuit and soon realize they don’t know other writers or industry professionals who can help them grow. So how do you go from a solitary outsider to a connected insider who knows designers, editors, marketers, and more?

In this week’s episode, we talk with Dale L. Roberts, an award-winning indie author and host of Self-Publishing with Dale, about how genuine networking can strengthen your career and relationships.

In this interview, you’ll discover:
 -How to reframe your mindset about networking (it shouldn’t feel sleazy)
 -How to follow up after conferences and events without feeling awkward
 -Simple habits for remembering names and details so people feel seen and valued
 -When (and how) to make introductions inside your network

If you’ve ever wondered how successful authors seem to know so many industry experts, this conversation will give you practical, real-world networking tips to help you build and facilitate mutually beneficial publishing connections.

Listen in or read the blog version to discover 12 tips to help you connect generously, authentically, and for the long haul.

Times:
00:00 Introduction
06:16 Networking Tip #1: Write it Down
08:10 Networking Tip #2: Schedule a Recovery Day
08:29 Networking Tip #3: Schedule Follow-Up Conversations
11:41 Networking Tip #4: Offer Something
12:55 Networking Tip #5: Don’t Stress
23:41 Networking Tip #6: Continue Group Meetings After Events
26:30 Networking Tip #7: Use Best Practices When Making Introductions
33:14 Networking Tip #8: Set Networking Goals
34:33 Networking Tip #9: Be Generous
37:02 Networking Tip #10: Network for The Long Haul
38:45 Networking Tip #11: Know Your Networking Strengths
40:44 Networking Tip #12: Read Networking Books

BLOG VERSION: https://www.authormedia.com/networking-for-authors-with-dale-l-roberts/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

#Author #BookMarketing #Networking]]></description>
<enclosure  url='https://play.hubhopper.com/06314006b3c75cf94fbf057fa31f56c2.mp3?s=rss-feed'  length='41580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2724</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051632/networking-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051632/networking-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The 5 Year Plan to Become a Professional Author</title>
<link >https://listen.hubhopper.com/episode/the-5-year-plan-to-become-a-professional-author-1788977482/33051633</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416986</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 31 Dec 2025 17:01:02 +0000</pubDate>
<itunes:summary ><![CDATA[If you ask a bestselling novelist how long it took to go from aspiring writer to published success, the answer is usually about ten years. One reason it takes so long is that most authors learn about writing in a haphazard way. They read a blog post here, listen to a podcast there, attend a conference where they receive a firehose of information, and then watch YouTube videos hoping to fill in the gaps.

It is an overwhelming way to learn. If you have ever felt overwhelmed by everything you need to know about publishing, you know exactly what this feels like.

But what if you could cut that ten-year learning curve in half?

In our latest podcast episode, I talk with Christy Award Hall of Fame author James L. Rubart about the Five-Year Plan for Becoming a Professional Author. It’s a step-by-step training approach designed to help fiction writers build skills in the right order (without the overwhelm).

This isn’t a “shortcut” or gimmick course. It’s a craft-first path that helps writers avoid wasted years, bad habits, and out-of-order learning.

In this week’s episode, you’ll discover:
 -Why most authors stall out
 -How to accelerate the mastery of storytelling
 -What separates “good” writers from professional-level authors in the current publishing landscape

If you’ve ever wondered whether you’re developing your craft in the smartest way possible, or where you should start, listen in or read the blog version.

Times:
0:00 Introduction
07:25 Year 1: Fundamentals
16:11 Year 2: Discipline
20:37 Year 3: Excellence
30:43 What does the course NOT include?
33:56 How is version two of the Five-Year Plan different from version one?
40:44 Is the Five-Year Plan right for you?

5-Year Plan Course: https://training.authormedia.com/p/5-year-plan

BLOG VERSION: https://www.authormedia.com/the-5-year-plan-to-become-a-professional-author/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[If you ask a bestselling novelist how long it took to go from aspiring writer to published success, the answer is usually about ten years. One reason it takes so long is that most authors learn about writing in a haphazard way. They read a blog post here, listen to a podcast there, attend a conference where they receive a firehose of information, and then watch YouTube videos hoping to fill in the gaps.

It is an overwhelming way to learn. If you have ever felt overwhelmed by everything you need to know about publishing, you know exactly what this feels like.

But what if you could cut that ten-year learning curve in half?

In our latest podcast episode, I talk with Christy Award Hall of Fame author James L. Rubart about the Five-Year Plan for Becoming a Professional Author. It’s a step-by-step training approach designed to help fiction writers build skills in the right order (without the overwhelm).

This isn’t a “shortcut” or gimmick course. It’s a craft-first path that helps writers avoid wasted years, bad habits, and out-of-order learning.

In this week’s episode, you’ll discover:
 -Why most authors stall out
 -How to accelerate the mastery of storytelling
 -What separates “good” writers from professional-level authors in the current publishing landscape

If you’ve ever wondered whether you’re developing your craft in the smartest way possible, or where you should start, listen in or read the blog version.

Times:
0:00 Introduction
07:25 Year 1: Fundamentals
16:11 Year 2: Discipline
20:37 Year 3: Excellence
30:43 What does the course NOT include?
33:56 How is version two of the Five-Year Plan different from version one?
40:44 Is the Five-Year Plan right for you?

5-Year Plan Course: https://training.authormedia.com/p/5-year-plan

BLOG VERSION: https://www.authormedia.com/the-5-year-plan-to-become-a-professional-author/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/74f606aef38181445e890558df5f2aa1.mp3?s=rss-feed'  length='41210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2700</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051633/the-5-year-plan-to-become-a-professional-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051633/the-5-year-plan-to-become-a-professional-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Some Authors Are Ditching ChatGPT Entirely</title>
<link >https://listen.hubhopper.com/episode/why-some-authors-are-ditching-chatgpt-entirely-1788977482/33051634</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416975</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 18 Dec 2025 17:00:41 +0000</pubDate>
<itunes:summary ><![CDATA[ChatGPT used to be the go-to AI for authors, but it\'s no longer the best choice for every task. New models like Claude, Gemini, Perplexity, and Grok are outperforming it in specific areas, from creative writing to research to automation.

In this week’s episode, you’ll hear from The Nerdy Novelist, Jason Hamilton. We discuss which AI tools work best for your writing, your budget, and your genre.

You’ll learn
 -Which tools can help expedite your research
 -Which AI models help you write the best dialogue
 -How open-source models can spur fresh fiction ideas and structures

To stay up to date on which models can help you with various parts of your writing and marketing (and which can’t), listen in or read the blog version to feel confident experimenting with new platforms.

Times
00:00 Introduction
01:53 Which AI tool is best?
08:34 How do you use AI for productivity and automation?
16:02 When should authors use Claude vs. Gemini?
23:19 Does genre influence which model works best?
29:41 How do the models handle censorship?
35:03 What should authors know about open-source models?
39:08 Is it legal for AI to train on copyrighted books?
44:10 How is AI transforming historical research?
54:22 What tools provide access to multiple AI models?

BLOG VERSION: https://www.authormedia.com/why-some-authors-are-ditching-chatgpt-entirely/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[ChatGPT used to be the go-to AI for authors, but it\'s no longer the best choice for every task. New models like Claude, Gemini, Perplexity, and Grok are outperforming it in specific areas, from creative writing to research to automation.

In this week’s episode, you’ll hear from The Nerdy Novelist, Jason Hamilton. We discuss which AI tools work best for your writing, your budget, and your genre.

You’ll learn
 -Which tools can help expedite your research
 -Which AI models help you write the best dialogue
 -How open-source models can spur fresh fiction ideas and structures

To stay up to date on which models can help you with various parts of your writing and marketing (and which can’t), listen in or read the blog version to feel confident experimenting with new platforms.

Times
00:00 Introduction
01:53 Which AI tool is best?
08:34 How do you use AI for productivity and automation?
16:02 When should authors use Claude vs. Gemini?
23:19 Does genre influence which model works best?
29:41 How do the models handle censorship?
35:03 What should authors know about open-source models?
39:08 Is it legal for AI to train on copyrighted books?
44:10 How is AI transforming historical research?
54:22 What tools provide access to multiple AI models?

BLOG VERSION: https://www.authormedia.com/why-some-authors-are-ditching-chatgpt-entirely/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/5db0b9c5e6372960dfba912c4d84b361.mp3?s=rss-feed'  length='55460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3634</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051634/why-some-authors-are-ditching-chatgpt-entirely.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051634/why-some-authors-are-ditching-chatgpt-entirely.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >A Nonfiction Author’s Guide to Substack</title>
<link >https://listen.hubhopper.com/episode/a-nonfiction-authors-guide-to-substack-1788977482/33051635</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416987</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 10 Dec 2025 17:00:38 +0000</pubDate>
<itunes:summary ><![CDATA[I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.
If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you.
In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen engagement, and earn recurring income.

You’ll learn:
 -When Substack is (and isn’t) a good fit for authors
 -How to get your first 100+ subscribers 
 -When and whether to monetize your Substack

If you’ve been wondering whether you should start a Substack or what to do with the one you already have, listen in or read the blog version to get help on your decision and guidance on your plan.

Times
00:00 Introduction
02:11 What is Substack?
04:53 How does Substack compare to other tools?
08:04 Who is Substack best suited for?
17:55 How are journalists using Substack?
19:35 Who is Substack not a good fit for?
22:32 How long should a Substack post be?
23:53 How can you get more Substack subscribers?
29:56 How does Substack handle SEO?
34:19 How does monetization work on Substack?
39:20 How useful are Substack\'s analytics?
44:21 How do you decide what to make free vs. paid?
48:22 How much money should writers realistically expect to make on Substack?
58:10 Does Substack insulate you from cancel culture?
01:04:44 Can Substack work for fiction writers?

BLOG VERSION: https://www.authormedia.com/a-nonfiction-authors-guide-to-substack/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.
If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you.
In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen engagement, and earn recurring income.

You’ll learn:
 -When Substack is (and isn’t) a good fit for authors
 -How to get your first 100+ subscribers 
 -When and whether to monetize your Substack

If you’ve been wondering whether you should start a Substack or what to do with the one you already have, listen in or read the blog version to get help on your decision and guidance on your plan.

Times
00:00 Introduction
02:11 What is Substack?
04:53 How does Substack compare to other tools?
08:04 Who is Substack best suited for?
17:55 How are journalists using Substack?
19:35 Who is Substack not a good fit for?
22:32 How long should a Substack post be?
23:53 How can you get more Substack subscribers?
29:56 How does Substack handle SEO?
34:19 How does monetization work on Substack?
39:20 How useful are Substack\'s analytics?
44:21 How do you decide what to make free vs. paid?
48:22 How much money should writers realistically expect to make on Substack?
58:10 Does Substack insulate you from cancel culture?
01:04:44 Can Substack work for fiction writers?

BLOG VERSION: https://www.authormedia.com/a-nonfiction-authors-guide-to-substack/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/73ecccf69f1b51c8de69f9151087125a.mp3?s=rss-feed'  length='61660000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4040</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051635/a-nonfiction-authors-guide-to-substack.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051635/a-nonfiction-authors-guide-to-substack.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Should You Create a Premium Hardcover Edition of Your Book?</title>
<link >https://listen.hubhopper.com/episode/should-you-create-a-premium-hardcover-edition-of-your-book-1788977482/33051636</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416971</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 03 Dec 2025 17:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[Hardcover books are back. Beautiful, premium, collector-quality editions are gaining momentum with readers who want books that look and feel special. But how do you know if you should create a premium hardcover edition of your book?

In this week’s episode, you’ll hear from author Paul Millerd, who created a luxury edition of his bestselling book. We dig into the strategy, psychology, risks, and rewards behind premium hardbacks and whether they make financial sense.

You’ll learn:
 -How to know if your book is a good candidate for a premium edition
 -What it costs to produce a premium hardcover (and what you can charge for it)
 -How different readers view different price points

Times:
00:00 - Introduction: The resurgence of beautiful physical books
01:01 - Is a premium edition right for your book?
01:17 - Guest intro: Paul Millard and his background
01:31 - Why Paul turned down a traditional publishing deal
03:04 - Inspirations from fantasy, fiction, and nonfiction
04:31 - Examples of successful premium nonfiction books
05:45 - Turning down a big advance and the economics of self-publishing
08:10 - Tripling sales and international rights
13:34 - Pricing, luxury editions, and the psychology of premium books
24:19 - Manufacturing, design, and premium book features
29:11 - Costs, fulfillment, and selling direct
46:08 - Final advice, price discrimination, and closing thoughts

Links:
The Pathless Path: https://pathlesspath.com/

Blog Link: https://www.authormedia.com/should-you-create-a-premium-hardcover-edition-of-your-book/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Hardcover books are back. Beautiful, premium, collector-quality editions are gaining momentum with readers who want books that look and feel special. But how do you know if you should create a premium hardcover edition of your book?

In this week’s episode, you’ll hear from author Paul Millerd, who created a luxury edition of his bestselling book. We dig into the strategy, psychology, risks, and rewards behind premium hardbacks and whether they make financial sense.

You’ll learn:
 -How to know if your book is a good candidate for a premium edition
 -What it costs to produce a premium hardcover (and what you can charge for it)
 -How different readers view different price points

Times:
00:00 - Introduction: The resurgence of beautiful physical books
01:01 - Is a premium edition right for your book?
01:17 - Guest intro: Paul Millard and his background
01:31 - Why Paul turned down a traditional publishing deal
03:04 - Inspirations from fantasy, fiction, and nonfiction
04:31 - Examples of successful premium nonfiction books
05:45 - Turning down a big advance and the economics of self-publishing
08:10 - Tripling sales and international rights
13:34 - Pricing, luxury editions, and the psychology of premium books
24:19 - Manufacturing, design, and premium book features
29:11 - Costs, fulfillment, and selling direct
46:08 - Final advice, price discrimination, and closing thoughts

Links:
The Pathless Path: https://pathlesspath.com/

Blog Link: https://www.authormedia.com/should-you-create-a-premium-hardcover-edition-of-your-book/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/d60f4e5a5117110f693800e1b5800688.mp3?s=rss-feed'  length='53380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3498</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051636/should-you-create-a-premium-hardcover-edition-of-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051636/should-you-create-a-premium-hardcover-edition-of-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Amazon Associates Crackdown + Black Friday Deals for Authors | Author Update</title>
<link >https://listen.hubhopper.com/episode/the-amazon-associates-crackdown-black-friday-deals-for-authors-author-update-1788977482/33051637</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416980</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 29 Nov 2025 11:55:10 +0000</pubDate>
<itunes:summary ><![CDATA[Amazon just revolutionized book marketing with video ads for KDP authors, while simultaneously cracking down on Amazon Associates affiliate links in paid advertising—two seismic shifts that could make or break your 2026 marketing strategy. In this week\'s Author Update, hosts Thomas Umstattd Jr. and Jonathan Shuerger break down Amazon\'s new Video ad format (with early reports of 25-40% sales increases), decode the urgent Associates policy changes that disqualify commissions for paid ads to book pages, and expose the contradiction between Google\'s public denial and their Terms of Service regarding Gemini AI training on Gmail data. 

Times:
Intro: 0:00
Amazon Announces Video Ads: 0:47
Amazon Associates Crackdown: 8:38
Google Gmail Contradiction: 23:54
Author Update Channel Moving: 31:08
Black Friday Deals for Authors: 32:02

Links:
Black Friday Deals Links: https://authormedia.social/c/deals/
Patron Toolbox: https://patrontoolbox.com/
Become a Patron: https://www.patreon.com/novelmarketing
Author Update Channel: https://www.youtube.com/@Author-Update]]></itunes:summary>
<description ><![CDATA[Amazon just revolutionized book marketing with video ads for KDP authors, while simultaneously cracking down on Amazon Associates affiliate links in paid advertising—two seismic shifts that could make or break your 2026 marketing strategy. In this week\'s Author Update, hosts Thomas Umstattd Jr. and Jonathan Shuerger break down Amazon\'s new Video ad format (with early reports of 25-40% sales increases), decode the urgent Associates policy changes that disqualify commissions for paid ads to book pages, and expose the contradiction between Google\'s public denial and their Terms of Service regarding Gemini AI training on Gmail data. 

Times:
Intro: 0:00
Amazon Announces Video Ads: 0:47
Amazon Associates Crackdown: 8:38
Google Gmail Contradiction: 23:54
Author Update Channel Moving: 31:08
Black Friday Deals for Authors: 32:02

Links:
Black Friday Deals Links: https://authormedia.social/c/deals/
Patron Toolbox: https://patrontoolbox.com/
Become a Patron: https://www.patreon.com/novelmarketing
Author Update Channel: https://www.youtube.com/@Author-Update]]></description>
<enclosure  url='https://play.hubhopper.com/23592e4093829dcf681ae2874e6a712b.mp3?s=rss-feed'  length='75770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4965</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051637/the-amazon-associates-crackdown-black-friday-deals-for-authors-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051637/the-amazon-associates-crackdown-black-friday-deals-for-authors-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile</title>
<link >https://listen.hubhopper.com/episode/amazon-algorithm-secrets-that-separate-bestsellers-from-the-slush-pile-1788977482/33051638</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416962</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 25 Nov 2025 17:00:34 +0000</pubDate>
<itunes:summary ><![CDATA[Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?

In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.

In this episode, you’ll learn:
 -How Amazon “decides” which book recommendations to give shoppers
 -Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself
 -How Amazon’s algorithm is changing and tips to help you adapt your strategy

If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy.

Times:
00:00 Introduction
00:53 How Algorithms and Machine Learning Work
05:48What is the difference between the A9, A10, and A11 Amazon Algorithms? 
07:29 Different Algorithms for Different Customers
07:53 #1 Amazon\'s Recommendation Engine
21:43 #2 Amazon Search
30:31 #3 Amazon\'s Bestseller Algorithm 
40:06 Amazon Algorithm Superstitions 

BLOG VERSION: https://www.authormedia.com/amazon-algorithm-secrets-that-separate-bestsellers-from-the-slush-pile/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?

In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.

In this episode, you’ll learn:
 -How Amazon “decides” which book recommendations to give shoppers
 -Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself
 -How Amazon’s algorithm is changing and tips to help you adapt your strategy

If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy.

Times:
00:00 Introduction
00:53 How Algorithms and Machine Learning Work
05:48What is the difference between the A9, A10, and A11 Amazon Algorithms? 
07:29 Different Algorithms for Different Customers
07:53 #1 Amazon\'s Recommendation Engine
21:43 #2 Amazon Search
30:31 #3 Amazon\'s Bestseller Algorithm 
40:06 Amazon Algorithm Superstitions 

BLOG VERSION: https://www.authormedia.com/amazon-algorithm-secrets-that-separate-bestsellers-from-the-slush-pile/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/5159a191406825f3d5e6a05a590aeb97.mp3?s=rss-feed'  length='44920000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2943</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051638/amazon-algorithm-secrets-that-separate-bestsellers-from-the-slush-pile.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051638/amazon-algorithm-secrets-that-separate-bestsellers-from-the-slush-pile.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Google’s Gemini Secretly Trained On Your Manuscript Yesterday | Author Update</title>
<link >https://listen.hubhopper.com/episode/googles-gemini-secretly-trained-on-your-manuscript-yesterday-author-update-1788977482/33051639</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416977</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 22 Nov 2025 11:21:02 +0000</pubDate>
<itunes:summary ><![CDATA[This week: Google quietly opted millions of Gmail users into AI training on private emails and attachments, meaning your unpublished manuscripts may already be feeding Gemini AI models even if you don\'t use Gmail yourself. 

We break down the legal gray areas, dark UX patterns, and what you can do now. Plus: Spotify launches AI Recap for audiobooks to boost completion rates, a Cambridge study reveals 51% of UK novelists believe AI will replace their work, Gemini 3.0 and Grok 4.1 go head-to-head for author workflows, Sudowrite adds five frontier models including GPT-5, BookVault rolls out 3D proofing tools, Vellum 4.0 ships with four-level subheads, and K-Lytics data exposes which cozy mystery tropes are printing money right now. 

Thomas also explains TipJarGate, unveils two upgraded Patron Toolbox features (Cover Design Brief Generator and Book Cover Analyzer 2.0), and announces Black Friday deals plus his 40th birthday sale with 40% off top author courses. Hosted by Thomas Umstattd Jr. and Jonathan Shuerger. Subscribe for weekly publishing news that protects your author career.

PATRON TOOLBOX: https://www.authormedia.com/patron-to...
New Author Update Channel: https://www.youtube.com/@Author-Update
PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[This week: Google quietly opted millions of Gmail users into AI training on private emails and attachments, meaning your unpublished manuscripts may already be feeding Gemini AI models even if you don\'t use Gmail yourself. 

We break down the legal gray areas, dark UX patterns, and what you can do now. Plus: Spotify launches AI Recap for audiobooks to boost completion rates, a Cambridge study reveals 51% of UK novelists believe AI will replace their work, Gemini 3.0 and Grok 4.1 go head-to-head for author workflows, Sudowrite adds five frontier models including GPT-5, BookVault rolls out 3D proofing tools, Vellum 4.0 ships with four-level subheads, and K-Lytics data exposes which cozy mystery tropes are printing money right now. 

Thomas also explains TipJarGate, unveils two upgraded Patron Toolbox features (Cover Design Brief Generator and Book Cover Analyzer 2.0), and announces Black Friday deals plus his 40th birthday sale with 40% off top author courses. Hosted by Thomas Umstattd Jr. and Jonathan Shuerger. Subscribe for weekly publishing news that protects your author career.

PATRON TOOLBOX: https://www.authormedia.com/patron-to...
New Author Update Channel: https://www.youtube.com/@Author-Update
PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/d06c88a06002e81e5711f7c2a4834a21.mp3?s=rss-feed'  length='64900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4253</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051639/googles-gemini-secretly-trained-on-your-manuscript-yesterday-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051639/googles-gemini-secretly-trained-on-your-manuscript-yesterday-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Algorithm Wars: AI vs Human Authors | Author Update</title>
<link >https://listen.hubhopper.com/episode/the-algorithm-wars-ai-vs-human-authors-author-update-1788977482/33051640</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416999</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 15 Nov 2025 11:25:51 +0000</pubDate>
<itunes:summary ><![CDATA[This week we\'re exposing the AI invasion threatening every genre (82% of herbal remedy books on Amazon are now AI-generated), and analyzing Hollywood\'s worst October box office in 40+ years and what it means for indie authors. 

Plus: the cultural earthquake in music with zero rap songs in Billboard\'s Top 40 for the first time in 35 years, AI artists topping music charts, and exclusive updates on improved Patron Toolbox tools including our Book Cover Designer, Plot Synopsizer, and Amazon\'s new free AI translation service for indie authors. Whether you\'re a fiction writer, non-fiction author, or indie publisher, this episode delivers actionable insights on AI trends, market shifts, and publishing opportunities you can\'t afford to miss. Don\'t forget to subscribe and hit the notification bell for weekly publishing industry updates!

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[This week we\'re exposing the AI invasion threatening every genre (82% of herbal remedy books on Amazon are now AI-generated), and analyzing Hollywood\'s worst October box office in 40+ years and what it means for indie authors. 

Plus: the cultural earthquake in music with zero rap songs in Billboard\'s Top 40 for the first time in 35 years, AI artists topping music charts, and exclusive updates on improved Patron Toolbox tools including our Book Cover Designer, Plot Synopsizer, and Amazon\'s new free AI translation service for indie authors. Whether you\'re a fiction writer, non-fiction author, or indie publisher, this episode delivers actionable insights on AI trends, market shifts, and publishing opportunities you can\'t afford to miss. Don\'t forget to subscribe and hit the notification bell for weekly publishing industry updates!

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/1c9c8688b84684fd3baf6de5192a1c81.mp3?s=rss-feed'  length='72490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4750</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051640/the-algorithm-wars-ai-vs-human-authors-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051640/the-algorithm-wars-ai-vs-human-authors-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Christmas Book Marketing Guide</title>
<link >https://listen.hubhopper.com/episode/christmas-book-marketing-guide-1788977482/33051641</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416985</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 08 Nov 2025 11:14:20 +0000</pubDate>
<itunes:summary ><![CDATA[This week we dive deep into the ClaimsHero controversy surrounding the $1.5 billion Anthropic AI settlement - is this law firm\'s opt-out strategy legitimate or predatory? 

Plus, get your comprehensive Christmas promotion guide with 17+ proven strategies to boost holiday book sales, from gift bundles to Black Friday deals. We break down the latest X algorithm changes affecting author visibility, explore why October 2025 had the worst box office in 40+ years and what it means for storytellers, and analyze cultural shifts from rap music\'s Billboard absence to paranormal romance market trends. 

Whether you\'re planning holiday marketing, navigating social media changes, or tracking industry zeitgeist, this episode delivers actionable insights for indie and traditional authors. Don\'t miss our updates on Novel November writing sprints, new Patron Toolbox SEO tools, and Marine Corps storytelling tips. Subscribe for weekly publishing news that matters to your author career!

00:00 Introduction & Welcome 
02:21 ClaimsHero Anthropic Settlement Scam? 
05:50 New Patron Tool: SEO GEO Optimizer 
07:55 Holiday Season Marketing: Christmas Promotions Overview 
35:50 Shopify Warning: Deactivate Guest Checkout for Fraud Prevention 
37:50 Improved Patron Tool: Trope & Genre Finder 
39:15 Novel November & AuthorMedia.Social Community 
00:41:00 X (Twitter) Algorithm Changes: A Marketing Deep Dive 
00:55:40 Zeitgeist Story: Marine Corps 250th Birthday & Branding 
01:07:05 Obscure No More: Office Hours & Black Friday Deal]]></itunes:summary>
<description ><![CDATA[This week we dive deep into the ClaimsHero controversy surrounding the $1.5 billion Anthropic AI settlement - is this law firm\'s opt-out strategy legitimate or predatory? 

Plus, get your comprehensive Christmas promotion guide with 17+ proven strategies to boost holiday book sales, from gift bundles to Black Friday deals. We break down the latest X algorithm changes affecting author visibility, explore why October 2025 had the worst box office in 40+ years and what it means for storytellers, and analyze cultural shifts from rap music\'s Billboard absence to paranormal romance market trends. 

Whether you\'re planning holiday marketing, navigating social media changes, or tracking industry zeitgeist, this episode delivers actionable insights for indie and traditional authors. Don\'t miss our updates on Novel November writing sprints, new Patron Toolbox SEO tools, and Marine Corps storytelling tips. Subscribe for weekly publishing news that matters to your author career!

00:00 Introduction & Welcome 
02:21 ClaimsHero Anthropic Settlement Scam? 
05:50 New Patron Tool: SEO GEO Optimizer 
07:55 Holiday Season Marketing: Christmas Promotions Overview 
35:50 Shopify Warning: Deactivate Guest Checkout for Fraud Prevention 
37:50 Improved Patron Tool: Trope & Genre Finder 
39:15 Novel November & AuthorMedia.Social Community 
00:41:00 X (Twitter) Algorithm Changes: A Marketing Deep Dive 
00:55:40 Zeitgeist Story: Marine Corps 250th Birthday & Branding 
01:07:05 Obscure No More: Office Hours & Black Friday Deal]]></description>
<enclosure  url='https://play.hubhopper.com/ab72aeb6d8dfbfce6345e9de92d1aa86.mp3?s=rss-feed'  length='61430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4025</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051641/christmas-book-marketing-guide.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051641/christmas-book-marketing-guide.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Shopify Trap for Authors</title>
<link >https://listen.hubhopper.com/episode/the-shopify-trap-for-authors-1788977482/33051642</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416961</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 05 Nov 2025 17:00:46 +0000</pubDate>
<itunes:summary ><![CDATA[Lately, I’ve been getting swamped with emails from authors asking about Shopify. Many are losing money and wondering what went wrong and how to fix it.

Here’s the truth most authors don’t want to hear: Shopify is usually a bad deal for most authors.

In this week’s episode, you’ll learn:
 Why Shopify sounds so good but often backfires
 The math behind why most authors lose money by using it
 Better alternatives that save time, stress, and money

Shopify is lauded as an attractive option for authors, but for most, it becomes a drain for your time and money. Before you decide on an ecommerce platform, listen in or read the blog version and find out what actually works better for authors.

Times:
00:00 Introduction
01:13 Why does Shopify get recommended?
04:56 Why is Shopify a bad choice for most authors?
13:54 How do I know if I\'m ready for Shopify?
15: 34 Is Shopify ever a good idea for authors?
19:47 What is the best alternative to Shopify?
22:51 Additional Alternatives to Shopify
27:06 Which one should I choose? Thomas recommends…

BLOG VERSION: https://www.authormedia.com/the-truth-about-shopify-that-authors-dont-want-to-hear/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Lately, I’ve been getting swamped with emails from authors asking about Shopify. Many are losing money and wondering what went wrong and how to fix it.

Here’s the truth most authors don’t want to hear: Shopify is usually a bad deal for most authors.

In this week’s episode, you’ll learn:
 Why Shopify sounds so good but often backfires
 The math behind why most authors lose money by using it
 Better alternatives that save time, stress, and money

Shopify is lauded as an attractive option for authors, but for most, it becomes a drain for your time and money. Before you decide on an ecommerce platform, listen in or read the blog version and find out what actually works better for authors.

Times:
00:00 Introduction
01:13 Why does Shopify get recommended?
04:56 Why is Shopify a bad choice for most authors?
13:54 How do I know if I\'m ready for Shopify?
15: 34 Is Shopify ever a good idea for authors?
19:47 What is the best alternative to Shopify?
22:51 Additional Alternatives to Shopify
27:06 Which one should I choose? Thomas recommends…

BLOG VERSION: https://www.authormedia.com/the-truth-about-shopify-that-authors-dont-want-to-hear/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/ee27d2261c39520c41217248a475f73d.mp3?s=rss-feed'  length='26090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1709</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051642/the-shopify-trap-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051642/the-shopify-trap-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Traditional Publishing in Crisis: Sales Down 9.4%</title>
<link >https://listen.hubhopper.com/episode/traditional-publishing-in-crisis-sales-down-94-1788977482/33051643</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417004</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 01 Nov 2025 10:42:03 +0000</pubDate>
<itunes:summary ><![CDATA[This week we\'re covering Spotify\'s game-changing Audiobook Selects program for indie authors, the collapse of traditional publishing sales with trade books down 9.4%, and major industry closures including Mango Publishing and Knights Of children\'s books. 

Plus, we analyze groundbreaking research showing readers prefer AI writing to MFA graduate writing, discuss the rise of three-tier audiobook pricing, and explore massive layoffs hitting traditional publishing. 

Whether you\'re an indie author, traditionally published, or just starting your writing journey, get the publishing news that matters for your author career. Don\'t miss our insights on Novel November replacing NaNoWriMo and the shifting landscape between AI and human creativity in publishing.

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Patreon: https://www.patreon.com/c/novelmarketing
AAP StatShot Report: https://publishers.org/news/aap-august-2025-statshot-report-overall-publishing-industry-down-4-4-for-month-of-august-and-down-2-8-year-to-date/
Novel Marketing Conference: https://novelmarketingconference.com/
SSRN Study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5606570
Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For: https://www.authormedia.com/465


00:00 Welcome & Spotify\'s Audiobook Game Changer 
07:42 Conference Update & Audiobook Tier Predictions 
15:26 Traditional Publishing Sales Decline & Indie Growth 
22:00 Why Publishers are Closing: The Mango & Knights of Autopsies 
36:20 Layoffs, Virtue Signaling, and Market Shifts 
46:10 NaNoWriMo\'s Successor & AI Outperforms MFA Grads 
53:40 The Managerial State\'s Decline & The Rise of Techno-Peasants 
1:05:00 Navigating the New Zeitgeist: Economy, Environment, and Social Instability 
1:19:00 Cultural Shifts, Unintended Consequences & Author\'s Responsibility]]></itunes:summary>
<description ><![CDATA[This week we\'re covering Spotify\'s game-changing Audiobook Selects program for indie authors, the collapse of traditional publishing sales with trade books down 9.4%, and major industry closures including Mango Publishing and Knights Of children\'s books. 

Plus, we analyze groundbreaking research showing readers prefer AI writing to MFA graduate writing, discuss the rise of three-tier audiobook pricing, and explore massive layoffs hitting traditional publishing. 

Whether you\'re an indie author, traditionally published, or just starting your writing journey, get the publishing news that matters for your author career. Don\'t miss our insights on Novel November replacing NaNoWriMo and the shifting landscape between AI and human creativity in publishing.

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Patreon: https://www.patreon.com/c/novelmarketing
AAP StatShot Report: https://publishers.org/news/aap-august-2025-statshot-report-overall-publishing-industry-down-4-4-for-month-of-august-and-down-2-8-year-to-date/
Novel Marketing Conference: https://novelmarketingconference.com/
SSRN Study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5606570
Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For: https://www.authormedia.com/465


00:00 Welcome & Spotify\'s Audiobook Game Changer 
07:42 Conference Update & Audiobook Tier Predictions 
15:26 Traditional Publishing Sales Decline & Indie Growth 
22:00 Why Publishers are Closing: The Mango & Knights of Autopsies 
36:20 Layoffs, Virtue Signaling, and Market Shifts 
46:10 NaNoWriMo\'s Successor & AI Outperforms MFA Grads 
53:40 The Managerial State\'s Decline & The Rise of Techno-Peasants 
1:05:00 Navigating the New Zeitgeist: Economy, Environment, and Social Instability 
1:19:00 Cultural Shifts, Unintended Consequences & Author\'s Responsibility]]></description>
<enclosure  url='https://play.hubhopper.com/1ad9dd54e165d1e39397a6453f53eed1.mp3?s=rss-feed'  length='85270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >5588</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051643/traditional-publishing-in-crisis-sales-down-94.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051643/traditional-publishing-in-crisis-sales-down-94.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Printer Guide for Authors</title>
<link >https://listen.hubhopper.com/episode/printer-guide-for-authors-1788977482/33051644</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416968</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Oct 2025 16:00:45 +0000</pubDate>
<itunes:summary ><![CDATA[Are you wasting money, time, and paper by using the wrong printer?

Before you buy your next printer, make sure it has the features every author needs. The wrong setup can cost you hundreds of dollars a year or, worse, stop working altogether when your Wi-Fi service fails.
In this week’s episode, you’ll learn:

The critical printer features authors need
How to cut your paper use (and clutter) in half
How to make your printer more reliable and easier to use
The subtle trap you must avoid when purchasing a home printer

Save money, space, and sanity by getting the right printer. Read the blog version to get links to my recommendations, or listen to the podcast to make your next printer purchase a smart one.

#AuthorTube #Printer #ProductReview 

Times:
00:00 Do authors even need a home printer?
04:23 What should I NOT use a home printer for?
06:10 What should I avoid when buying a printer?
08:35 What printer should I buy?

BLOG VERSION: https://www.authormedia.com/stop-wasting-money-on-ink-2025-printer-guide-for-authors/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Are you wasting money, time, and paper by using the wrong printer?

Before you buy your next printer, make sure it has the features every author needs. The wrong setup can cost you hundreds of dollars a year or, worse, stop working altogether when your Wi-Fi service fails.
In this week’s episode, you’ll learn:

The critical printer features authors need
How to cut your paper use (and clutter) in half
How to make your printer more reliable and easier to use
The subtle trap you must avoid when purchasing a home printer

Save money, space, and sanity by getting the right printer. Read the blog version to get links to my recommendations, or listen to the podcast to make your next printer purchase a smart one.

#AuthorTube #Printer #ProductReview 

Times:
00:00 Do authors even need a home printer?
04:23 What should I NOT use a home printer for?
06:10 What should I avoid when buying a printer?
08:35 What printer should I buy?

BLOG VERSION: https://www.authormedia.com/stop-wasting-money-on-ink-2025-printer-guide-for-authors/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/9c99c2f2d5a487f48c76e07da8b73490.mp3?s=rss-feed'  length='12110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >793</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051644/printer-guide-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051644/printer-guide-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >SCAM ALERT: Nigerian Bot Armies Target Authors | Author Update</title>
<link >https://listen.hubhopper.com/episode/scam-alert-nigerian-bot-armies-target-authors-author-update-1788977482/33051645</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417009</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 25 Oct 2025 10:19:57 +0000</pubDate>
<itunes:summary ><![CDATA[This week\'s Author Update exposes Nigerian bot armies using fake Discord servers and AI personas to target indie writers, breaks down Spotify\'s revolutionary Audiobook Selects program for independent authors, and reveals K-lytics data showing Medical Thrillers surging +54% while Romance declines. 

Plus: new AI-powered Blog Optimizer and Pronunciation Guide tools, AI browser impact on author marketing, Sudowrite\'s voice-copying feature, and the shocking truth: Americans\' reading dropped 40% in 20 years. Essential publishing industry news, book marketing strategies, author tools, and scam prevention for indie authors, publishers, and aspiring writers. 

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Patreon: https://www.patreon.com/c/novelmarketing
Sudowrite: https://www.authormedia.com/sudowrite (Affiliate Link)
The Bestseller Secrets Summit: https://www.authormedia.com/bss/ (Affiliate Link)
K-Lytics: https://www.authormedia.com/klytics/ (Affiliate Link)]]></itunes:summary>
<description ><![CDATA[This week\'s Author Update exposes Nigerian bot armies using fake Discord servers and AI personas to target indie writers, breaks down Spotify\'s revolutionary Audiobook Selects program for independent authors, and reveals K-lytics data showing Medical Thrillers surging +54% while Romance declines. 

Plus: new AI-powered Blog Optimizer and Pronunciation Guide tools, AI browser impact on author marketing, Sudowrite\'s voice-copying feature, and the shocking truth: Americans\' reading dropped 40% in 20 years. Essential publishing industry news, book marketing strategies, author tools, and scam prevention for indie authors, publishers, and aspiring writers. 

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Patreon: https://www.patreon.com/c/novelmarketing
Sudowrite: https://www.authormedia.com/sudowrite (Affiliate Link)
The Bestseller Secrets Summit: https://www.authormedia.com/bss/ (Affiliate Link)
K-Lytics: https://www.authormedia.com/klytics/ (Affiliate Link)]]></description>
<enclosure  url='https://play.hubhopper.com/8d66d5468bdfa5082e73fb745924f125.mp3?s=rss-feed'  length='64330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4216</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051645/scam-alert-nigerian-bot-armies-target-authors-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051645/scam-alert-nigerian-bot-armies-target-authors-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Publish Your Audiobook Through ACX</title>
<link >https://listen.hubhopper.com/episode/how-to-publish-your-audiobook-through-acx-1788977482/33051646</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189416998</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 22 Oct 2025 16:01:39 +0000</pubDate>
<itunes:summary ><![CDATA[Audiobooks have been the fastest-growing segment in publishing for a decade, and for many readers, an audiobook signals a real, human-written book. In fact, audiobook sales have recently outpaced ebook sales!

Now is the time to get your book on audio. But where do you even begin?
In this week’s episode, audiobook consultant Bryan Canter gives us an overview of the entire process of how ACX (Audiobook Creative Exchange) works and how to publish your book on audio without blowing your budget.

You’ll learn:
 -Who should (or shouldn’t) narrate your book
 -How much it’s likely to cost (it might be less than you think!)
 -How to get started (and who can help you!)
If you know you need an audiobook, listen in or read the blog version to learn the ACX basics, pick the right narrator, and avoid costly mistakes. Your future listeners are waiting. 

Times
00:00 Introduction
02:29 Should you narrate your own audiobook?
07:13 How can you find the right narrator for your audiobook?
10:42 Step 1: Read Your Book Aloud (or have it read to you)
15:10 Step 2: Prepare Your Audition Script
24:07 Step 3: Choose a Price Bin on ACX
33:04 Step 4: Choose Your Narrator
35:52 Step 5: Sign the Contract and Get Actual Rate
39:13 Step 6: Prepare Narration Script and Notes 
47:00 Step 7: Upload Narration Script
54:48 Step 8: Listen to the Recording and Prepare Additional Files
60:57 Step 9: Download Your Audiobook Files

BLOG VERSION: https://www.authormedia.com/how-to-publish-your-audiobook-through-acx/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Audiobooks have been the fastest-growing segment in publishing for a decade, and for many readers, an audiobook signals a real, human-written book. In fact, audiobook sales have recently outpaced ebook sales!

Now is the time to get your book on audio. But where do you even begin?
In this week’s episode, audiobook consultant Bryan Canter gives us an overview of the entire process of how ACX (Audiobook Creative Exchange) works and how to publish your book on audio without blowing your budget.

You’ll learn:
 -Who should (or shouldn’t) narrate your book
 -How much it’s likely to cost (it might be less than you think!)
 -How to get started (and who can help you!)
If you know you need an audiobook, listen in or read the blog version to learn the ACX basics, pick the right narrator, and avoid costly mistakes. Your future listeners are waiting. 

Times
00:00 Introduction
02:29 Should you narrate your own audiobook?
07:13 How can you find the right narrator for your audiobook?
10:42 Step 1: Read Your Book Aloud (or have it read to you)
15:10 Step 2: Prepare Your Audition Script
24:07 Step 3: Choose a Price Bin on ACX
33:04 Step 4: Choose Your Narrator
35:52 Step 5: Sign the Contract and Get Actual Rate
39:13 Step 6: Prepare Narration Script and Notes 
47:00 Step 7: Upload Narration Script
54:48 Step 8: Listen to the Recording and Prepare Additional Files
60:57 Step 9: Download Your Audiobook Files

BLOG VERSION: https://www.authormedia.com/how-to-publish-your-audiobook-through-acx/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/79523ad34f220b6844009be53e8aedaa.mp3?s=rss-feed'  length='61330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4018</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051646/how-to-publish-your-audiobook-through-acx.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051646/how-to-publish-your-audiobook-through-acx.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Massive Amazon Algorithm Changes</title>
<link >https://listen.hubhopper.com/episode/massive-amazon-algorithm-changes-1788977482/33051647</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502529189417007</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 18 Oct 2025 10:23:59 +0000</pubDate>
<itunes:summary ><![CDATA[In this Author Update episode we break down Amazon\'s massive algorithm changes that are reshaping book discoverability. Also learn Down & Out Books are closing while indie authors see 7.9%. Plus, explore Spotify\'s new Audiobook Selects program for independent authors, and the cultural zeitgeist driving current publishing trends.

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Patreon: https://www.patreon.com/novelmarketing
Blog Version: https://www.authormedia.com/massive-amazon-algorithm-changes/

00:00:00 Welcome & Amazon Algorithm Shake-Up 
00:05:00 Deep Dive into Amazon\'s Algorithm & Author Strategies 
00:12:00 The Fundamentals of Writing Good Books & Publisher Closures 
00:20:00 Indie Dominance & Traditional Publishing\'s Decline 
00:28:30 The AI & Search Engine Optimization Revolution (Part 1) 
00:35:30 The AI & Search Engine Optimization Revolution (Part 2) 
00:45:00 The Human vs. AI Book Debate & The Cultural Zeitgeist Shift 
00:53:00 Tron\'s Christian Themes & The Danger of Corporate Slop 
01:03:00 The Importance of Knowing Your Audience & Loving Your Reader

#publishingnews #AmazonAlgorithm #IndieAuthors #BookMarketing #AuthorPlatform #PublishingIndustry #AmazonKDP #BookSales #AuthorUpdate #SelfPublishing]]></itunes:summary>
<description ><![CDATA[In this Author Update episode we break down Amazon\'s massive algorithm changes that are reshaping book discoverability. Also learn Down & Out Books are closing while indie authors see 7.9%. Plus, explore Spotify\'s new Audiobook Selects program for independent authors, and the cultural zeitgeist driving current publishing trends.

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Patreon: https://www.patreon.com/novelmarketing
Blog Version: https://www.authormedia.com/massive-amazon-algorithm-changes/

00:00:00 Welcome & Amazon Algorithm Shake-Up 
00:05:00 Deep Dive into Amazon\'s Algorithm & Author Strategies 
00:12:00 The Fundamentals of Writing Good Books & Publisher Closures 
00:20:00 Indie Dominance & Traditional Publishing\'s Decline 
00:28:30 The AI & Search Engine Optimization Revolution (Part 1) 
00:35:30 The AI & Search Engine Optimization Revolution (Part 2) 
00:45:00 The Human vs. AI Book Debate & The Cultural Zeitgeist Shift 
00:53:00 Tron\'s Christian Themes & The Danger of Corporate Slop 
01:03:00 The Importance of Knowing Your Audience & Loving Your Reader

#publishingnews #AmazonAlgorithm #IndieAuthors #BookMarketing #AuthorPlatform #PublishingIndustry #AmazonKDP #BookSales #AuthorUpdate #SelfPublishing]]></description>
<enclosure  url='https://play.hubhopper.com/da716f0d0fca39cec812fc22c21f3af6.mp3?s=rss-feed'  length='68700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4502</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051647/massive-amazon-algorithm-changes.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051647/massive-amazon-algorithm-changes.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Author Update: Publisher\&apos;s Cancellation Backfires, What\&apos;s Selling Now, and Did Libraries Just Die?</title>
<link >https://listen.hubhopper.com/episode/author-update-publishers-cancellation-backfires-whats-selling-now-and-did-libraries-just-die-1788977482/33051648</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771471</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 11 Oct 2025 10:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Are libraries shutting down, Bookvault adds new glam options, and cancelling an author actually cancels the canceler? Welcome to Author Update!

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Support the show on Patreon: https://www.patreon.com/novelmarketing]]></itunes:summary>
<description ><![CDATA[Are libraries shutting down, Bookvault adds new glam options, and cancelling an author actually cancels the canceler? Welcome to Author Update!

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Support the show on Patreon: https://www.patreon.com/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/92cf39ede50c6e341a93fa919d7cff8b.mp3?s=rss-feed'  length='50770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3327</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051648/author-update-publishers-cancellation-backfires-whats-selling-now-and-did-libraries-just-die.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051648/author-update-publishers-cancellation-backfires-whats-selling-now-and-did-libraries-just-die.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build an Email List BEFORE Publishing your Novel</title>
<link >https://listen.hubhopper.com/episode/how-to-build-an-email-list-before-publishing-your-novel-1788977482/33051649</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771457</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Oct 2025 16:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[Many authors make the mistake of writing a book first and then trying to find readers. This is backwards and rarely works.

However, if you follow these three steps, your book will be set up for success.
Step #1: Identify your target reader.
Step #2: Start growing an audience of readers like that person.
Step #3: Launch your book.

But how do you find your Timothy? How do you grow your audience? And how do you write the kind of book they\'ll love?

In this week\'s episode, you\'ll hear from Josiah DeGraaf, a fantasy author and program director of the Young Writers Workshop, who did exactly that. He found his Timothy, added thousands of subscribers to his mailing list before publishing his first novel, and wrote the book his readers wanted. That strategy set him up for a wildly successful Kickstarter launch and a strong Amazon release.

In this interview, you\'ll discover:
 -How to determine who your target reader is
 -Strategies to get you from 0 subscribers to 1,000
 -How to write a book that your readers feel was written just for them.

If you want to launch your book to an eager audience instead of crickets, listen in or read the blog version.

Time Codes:
00:00 Introduction
01:36 How did you find your Timothy?
04:40 How did you write emails that kept readers engaged?
11:10 How did reader magnets work for you?
17:40 What role did giveaway sites play?
21:00 How did you use live events to grow your list?
26:06 How did your newsletter inform the book you wrote?
34:38 How did you use Kickstarter?
43:15 How did you handle printing and fulfillment?

AuthorMedia.social Post Link:
https://authormedia.social/c/novel-marketing/how-to-build-an-email-list-before-you-publish-your-novel

Blog Post Link:
https://www.authormedia.com/how-to-build-an-email-list-before-you-publish-your-novel/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

Novel Marketing PATREON: https://www.patreon.com/c/novelmarketing

Links from Guest
https://astudyofshatteredspells.com/
https://www.kickstarter.com/projects/josiahdegraaf/a-study-of-shattered-spells/
https://josiahdegraaf.com/
https://instagram.com/josiahdegraaf/
https://facebook.com/josiahdegraaf/
https://x.com/josiahdegraaf/]]></itunes:summary>
<description ><![CDATA[Many authors make the mistake of writing a book first and then trying to find readers. This is backwards and rarely works.

However, if you follow these three steps, your book will be set up for success.
Step #1: Identify your target reader.
Step #2: Start growing an audience of readers like that person.
Step #3: Launch your book.

But how do you find your Timothy? How do you grow your audience? And how do you write the kind of book they\'ll love?

In this week\'s episode, you\'ll hear from Josiah DeGraaf, a fantasy author and program director of the Young Writers Workshop, who did exactly that. He found his Timothy, added thousands of subscribers to his mailing list before publishing his first novel, and wrote the book his readers wanted. That strategy set him up for a wildly successful Kickstarter launch and a strong Amazon release.

In this interview, you\'ll discover:
 -How to determine who your target reader is
 -Strategies to get you from 0 subscribers to 1,000
 -How to write a book that your readers feel was written just for them.

If you want to launch your book to an eager audience instead of crickets, listen in or read the blog version.

Time Codes:
00:00 Introduction
01:36 How did you find your Timothy?
04:40 How did you write emails that kept readers engaged?
11:10 How did reader magnets work for you?
17:40 What role did giveaway sites play?
21:00 How did you use live events to grow your list?
26:06 How did your newsletter inform the book you wrote?
34:38 How did you use Kickstarter?
43:15 How did you handle printing and fulfillment?

AuthorMedia.social Post Link:
https://authormedia.social/c/novel-marketing/how-to-build-an-email-list-before-you-publish-your-novel

Blog Post Link:
https://www.authormedia.com/how-to-build-an-email-list-before-you-publish-your-novel/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

Novel Marketing PATREON: https://www.patreon.com/c/novelmarketing

Links from Guest
https://astudyofshatteredspells.com/
https://www.kickstarter.com/projects/josiahdegraaf/a-study-of-shattered-spells/
https://josiahdegraaf.com/
https://instagram.com/josiahdegraaf/
https://facebook.com/josiahdegraaf/
https://x.com/josiahdegraaf/]]></description>
<enclosure  url='https://play.hubhopper.com/e9e7290213713929dadaec5b4c04912e.mp3?s=rss-feed'  length='46020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3015</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051649/how-to-build-an-email-list-before-publishing-your-novel.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051649/how-to-build-an-email-list-before-publishing-your-novel.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >US Copyright Office Closes, Book Piracy Drama, Anthropic Settlement Website Goes Live</title>
<link >https://listen.hubhopper.com/episode/us-copyright-office-closes-book-piracy-drama-anthropic-settlement-website-goes-live-1788977482/33051650</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771430</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 04 Oct 2025 10:14:15 +0000</pubDate>
<itunes:summary ><![CDATA[This week\'s episode covers the Anthropic AI settlement website launch, the US Copyright Office closure due to government shutdown, and groundbreaking AI advances including OpenAI\'s Sora 2 for book marketing, Claude 4.5 Sonnet for writers, and Grok 4\'s massive 2-million token context window. Plus, discover new Patron Toolbox tools like Event Finder, Medical Fact Checker, and Quiz Maker, learn about the Audible class action lawsuit challenging audiobook ownership, and get insights on military culture zeitgeist shifts affecting author audiences.

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Blog Version: https://www.authormedia.com/us-copyright-office-closes-book-piracy-drama-anthropic-settlement-website-goes-live/
Anthropic Settlement: https://www.anthropiccopyrightsettlement.com/
Support the show on Patreon: https://www.patreon.com/novelmarketing

00:00:00 | Welcome & Legal Updates for Authors (Anthropic & Audible) 
00:05:22 | Copyright Office, AI Marketing & Author Platform Updates 
00:19:41 | Advanced AI for Authors: Claude 4.5, Grok 4 Fast, and New Tools 
00:29:16 | The Morality of Book Piracy & Copyright Law 
00:40:51 | Zeitgeist: The Age of the Strong Man & Military Culture Shift]]></itunes:summary>
<description ><![CDATA[This week\'s episode covers the Anthropic AI settlement website launch, the US Copyright Office closure due to government shutdown, and groundbreaking AI advances including OpenAI\'s Sora 2 for book marketing, Claude 4.5 Sonnet for writers, and Grok 4\'s massive 2-million token context window. Plus, discover new Patron Toolbox tools like Event Finder, Medical Fact Checker, and Quiz Maker, learn about the Audible class action lawsuit challenging audiobook ownership, and get insights on military culture zeitgeist shifts affecting author audiences.

Links:
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
Blog Version: https://www.authormedia.com/us-copyright-office-closes-book-piracy-drama-anthropic-settlement-website-goes-live/
Anthropic Settlement: https://www.anthropiccopyrightsettlement.com/
Support the show on Patreon: https://www.patreon.com/novelmarketing

00:00:00 | Welcome & Legal Updates for Authors (Anthropic & Audible) 
00:05:22 | Copyright Office, AI Marketing & Author Platform Updates 
00:19:41 | Advanced AI for Authors: Claude 4.5, Grok 4 Fast, and New Tools 
00:29:16 | The Morality of Book Piracy & Copyright Law 
00:40:51 | Zeitgeist: The Age of the Strong Man & Military Culture Shift]]></description>
<enclosure  url='https://play.hubhopper.com/019e23c461f5fc95e1f9f256f5dde6b3.mp3?s=rss-feed'  length='61880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4055</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051650/us-copyright-office-closes-book-piracy-drama-anthropic-settlement-website-goes-live.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051650/us-copyright-office-closes-book-piracy-drama-anthropic-settlement-website-goes-live.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Use Dictation to Write Faster</title>
<link >https://listen.hubhopper.com/episode/use-dictation-to-write-faster-1788977482/33051651</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771337</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 01 Oct 2025 16:00:22 +0000</pubDate>
<itunes:summary ><![CDATA[The faster you write, the more books you can publish and the more money you can make from your writing.

We all type slower than we speak, and if you’re typing and creating a story at the same time, you type even slower. But what if you could regularly produce 50 words or more per minute? You’d be able to write a 120,000-word book in a 40-hour work week!

Authors who can write that fast all use dictation. So why do so many authors hesitate to use it?

If you’ve ever tried dictation and felt awkward, slow, or tangled up in the tech, you’re not alone. In this week’s episode, dictation expert Sarah Sawyer shows us the calm, practical way to ease into dictation so it feels natural and actually helps you write more.

Here’s what you’ll learn:
 -Which tech tools make it easy? (Hint: You probably already have them!)
 -Techniques that help synchronize your creativity, brain, and mouth
 -How dictation can propel your writing and possibly save your health

Time Codes:
00:00 Introduction
01:38 What keeps authors from using dictation?
05:24 How do you handle punctuation when dictating?
07:57 What are the benefits of dictation over typing?
10:31 How does dictation affect editing?
19:16 Which software and hardware do you use to dictate?
24:35 What kind of microphone do you need for dictation?
31:38 What tools and software help with dictation?
35:04 How do I overcome mental barriers to dictation?
40:46 How can I practice dictation?
44:57 What is Dictation Bootcamp?

Links:
BLOG VERSION: https://www.authormedia.com/triple-your-writing-speed-with-dictation/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[The faster you write, the more books you can publish and the more money you can make from your writing.

We all type slower than we speak, and if you’re typing and creating a story at the same time, you type even slower. But what if you could regularly produce 50 words or more per minute? You’d be able to write a 120,000-word book in a 40-hour work week!

Authors who can write that fast all use dictation. So why do so many authors hesitate to use it?

If you’ve ever tried dictation and felt awkward, slow, or tangled up in the tech, you’re not alone. In this week’s episode, dictation expert Sarah Sawyer shows us the calm, practical way to ease into dictation so it feels natural and actually helps you write more.

Here’s what you’ll learn:
 -Which tech tools make it easy? (Hint: You probably already have them!)
 -Techniques that help synchronize your creativity, brain, and mouth
 -How dictation can propel your writing and possibly save your health

Time Codes:
00:00 Introduction
01:38 What keeps authors from using dictation?
05:24 How do you handle punctuation when dictating?
07:57 What are the benefits of dictation over typing?
10:31 How does dictation affect editing?
19:16 Which software and hardware do you use to dictate?
24:35 What kind of microphone do you need for dictation?
31:38 What tools and software help with dictation?
35:04 How do I overcome mental barriers to dictation?
40:46 How can I practice dictation?
44:57 What is Dictation Bootcamp?

Links:
BLOG VERSION: https://www.authormedia.com/triple-your-writing-speed-with-dictation/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/3c9bccb31be480bc0a6dedd3a25ab4aa.mp3?s=rss-feed'  length='47490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3112</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051651/use-dictation-to-write-faster.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051651/use-dictation-to-write-faster.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Author Update: Judge Approves Anthropic $3K Author Payments, NaNoWriMo Replacement, &amp; Scam Warning</title>
<link >https://listen.hubhopper.com/episode/author-update-judge-approves-anthropic-3k-author-payments-nanowrimo-replacement-scam-warning-1788977482/33051652</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771367</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 27 Sep 2025 10:04:32 +0000</pubDate>
<itunes:summary ><![CDATA[This week we dive into the groundbreaking $1.5 billion Anthropic copyright settlement that could pay authors up to $3,000 per infringed work, plus our new Influencer Finder tool to help you connect with the right BookTokers and book reviewers for your marketing campaigns. 

We also expose dangerous book club and review scams targeting authors, explore how Novel November is stepping up to replace the defunct NaNoWriMo challenge, and share crucial first aid myths that authors need to avoid in their writing. #AuthorUpdate #PublishingNews #AIcopyright #BookMarketing #WritingTips #IndieAuthor #TraditionalPublishing #NaNoWriMo #NovelNovember #AuthorTools


BLOG VERSION: https://www.authormedia.com/author-update-judge-approves-anthropic-3k-author-payments-nanowrimo-replacement-scam-warning/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing
Novel Marketing Conference: https://training.authormedia.com/p/2026-novel-marketing-conference
Novel November: https://prowritingaid.com/novel-november
Jonathan\'s Kickstarter: https://www.kickstarter.com/projects/jonshuerger/the-shades-of-black-origins-anthology]]></itunes:summary>
<description ><![CDATA[This week we dive into the groundbreaking $1.5 billion Anthropic copyright settlement that could pay authors up to $3,000 per infringed work, plus our new Influencer Finder tool to help you connect with the right BookTokers and book reviewers for your marketing campaigns. 

We also expose dangerous book club and review scams targeting authors, explore how Novel November is stepping up to replace the defunct NaNoWriMo challenge, and share crucial first aid myths that authors need to avoid in their writing. #AuthorUpdate #PublishingNews #AIcopyright #BookMarketing #WritingTips #IndieAuthor #TraditionalPublishing #NaNoWriMo #NovelNovember #AuthorTools


BLOG VERSION: https://www.authormedia.com/author-update-judge-approves-anthropic-3k-author-payments-nanowrimo-replacement-scam-warning/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing
Novel Marketing Conference: https://training.authormedia.com/p/2026-novel-marketing-conference
Novel November: https://prowritingaid.com/novel-november
Jonathan\'s Kickstarter: https://www.kickstarter.com/projects/jonshuerger/the-shades-of-black-origins-anthology]]></description>
<enclosure  url='https://play.hubhopper.com/c112dc9f90adce4e104faddc5f4162ef.mp3?s=rss-feed'  length='53360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3496</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051652/author-update-judge-approves-anthropic-3k-author-payments-nanowrimo-replacement-scam-warning.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051652/author-update-judge-approves-anthropic-3k-author-payments-nanowrimo-replacement-scam-warning.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Boost Sales With Permafree Books</title>
<link >https://listen.hubhopper.com/episode/how-to-boost-sales-with-permafree-books-1788977482/33051653</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771389</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 24 Sep 2025 16:01:33 +0000</pubDate>
<itunes:summary ><![CDATA[Giving away your hard work for free doesn’t seem to make good business sense. So why do authors give away ebooks for free?

What if “free” didn’t kill your revenue, but primed it? In this week’s episode, we’ll dig into the permafree strategy with Dale Roberts, author of Secrets of the Permafree Book.

You’ll learn:
 -Where permafree works (and where it flops)
 -How to make Amazon price-match a free book
 -How to determine whether the permafree strategy is working for you
 -Which kinds of standalone books might benefit from being permafree

If you’ve got a strong series and a tight budget, permafree may be the fastest path from obscurity to discovery. Listen in or read the blog version to see if it will work for your book or books.

Time Codes 
00:00 Introduction
01:17 How could giving away free books be good for business?
07:06 What are the steps to making a book permafree?
11:04 How can you make the most of your permafree book?
22:31 When is permafree the wrong choice?
25:40 How should authors handle negative reviews?
31:05 How do I start charging for a book that\'s been permafree?
36:14 How does permafree affect sales of other book formats?
42:36 What genres benefit most from the permafree strategy?

LINKS:
BLOG VERSION: https://www.authormedia.com/how-to-boost-sales-with-permafree-books/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

#BookMarketing #AuthorTube #Publishing]]></itunes:summary>
<description ><![CDATA[Giving away your hard work for free doesn’t seem to make good business sense. So why do authors give away ebooks for free?

What if “free” didn’t kill your revenue, but primed it? In this week’s episode, we’ll dig into the permafree strategy with Dale Roberts, author of Secrets of the Permafree Book.

You’ll learn:
 -Where permafree works (and where it flops)
 -How to make Amazon price-match a free book
 -How to determine whether the permafree strategy is working for you
 -Which kinds of standalone books might benefit from being permafree

If you’ve got a strong series and a tight budget, permafree may be the fastest path from obscurity to discovery. Listen in or read the blog version to see if it will work for your book or books.

Time Codes 
00:00 Introduction
01:17 How could giving away free books be good for business?
07:06 What are the steps to making a book permafree?
11:04 How can you make the most of your permafree book?
22:31 When is permafree the wrong choice?
25:40 How should authors handle negative reviews?
31:05 How do I start charging for a book that\'s been permafree?
36:14 How does permafree affect sales of other book formats?
42:36 What genres benefit most from the permafree strategy?

LINKS:
BLOG VERSION: https://www.authormedia.com/how-to-boost-sales-with-permafree-books/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

#BookMarketing #AuthorTube #Publishing]]></description>
<enclosure  url='https://play.hubhopper.com/31402dbe7cda9bc45e0d63ee21cd2641.mp3?s=rss-feed'  length='45840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3004</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051653/how-to-boost-sales-with-permafree-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051653/how-to-boost-sales-with-permafree-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Productivity Tips for Authors With Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/productivity-tips-for-authors-with-joanna-penn-1788977482/33051654</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771444</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 22 Sep 2025 19:18:06 +0000</pubDate>
<itunes:summary ><![CDATA[Joanna Penn shares how to be productive in the new year.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/productivity-tips-for-authors/].



Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Joanna Penn shares how to be productive in the new year.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/productivity-tips-for-authors/].



Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/0fcc1a6489963a709a706755aa050333.mp3?s=rss-feed'  length='31560000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2068</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051654/productivity-tips-for-authors-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051654/productivity-tips-for-authors-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Amazon KU Books Allowed in Public Libraries, TikTok Deal, &amp; Cancel Culture</title>
<link >https://listen.hubhopper.com/episode/amazon-ku-books-allowed-in-public-libraries-tiktok-deal-cancel-culture-1788977482/33051655</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771433</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 20 Sep 2025 10:08:42 +0000</pubDate>
<itunes:summary ><![CDATA[In this Author Update we talk about Amazon KDP\'s major policy shift allowing Kindle Unlimited books in public libraries. What the TikTok deal means for authors. We also explore the massive cultural zeitgeist shift affecting book sales.

Patreon: https://www.patreon.com/novelmarketing
AuthorMedia.social: https://authormedia.social/
Website: http://authormedia.com/
Jonathan\'s Kickstarter: https://www.kickstarter.com/projects/jonshuerger/the-shades-of-black-origins-anthology]]></itunes:summary>
<description ><![CDATA[In this Author Update we talk about Amazon KDP\'s major policy shift allowing Kindle Unlimited books in public libraries. What the TikTok deal means for authors. We also explore the massive cultural zeitgeist shift affecting book sales.

Patreon: https://www.patreon.com/novelmarketing
AuthorMedia.social: https://authormedia.social/
Website: http://authormedia.com/
Jonathan\'s Kickstarter: https://www.kickstarter.com/projects/jonshuerger/the-shades-of-black-origins-anthology]]></description>
<enclosure  url='https://play.hubhopper.com/34c67e96be1a65d72fe56e5f4610542e.mp3?s=rss-feed'  length='56020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3671</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051655/amazon-ku-books-allowed-in-public-libraries-tiktok-deal-cancel-culture.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051655/amazon-ku-books-allowed-in-public-libraries-tiktok-deal-cancel-culture.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Tortoise Release Method: Why Slow and Steady Beats Rapid Release</title>
<link >https://listen.hubhopper.com/episode/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release-1788977482/33051656</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771407</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 15 Sep 2025 19:06:01 +0000</pubDate>
<itunes:summary ><![CDATA[Avoid author burn out by establishing a sustainable publishing pace for the next
20 years. Learn how and when to plan your publishing tasks.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release/].

The post The Tortoise Release Method: Why Slow and Steady Beats Rapid Release
[https://www.authormedia.com/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release/]appeared
first on Author Media [https://www.authormedia.com].

https://novelmarketingconference.com/

https://novelmarketingconference.com/

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Avoid author burn out by establishing a sustainable publishing pace for the next
20 years. Learn how and when to plan your publishing tasks.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release/].

The post The Tortoise Release Method: Why Slow and Steady Beats Rapid Release
[https://www.authormedia.com/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release/]appeared
first on Author Media [https://www.authormedia.com].

https://novelmarketingconference.com/

https://novelmarketingconference.com/

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/8a1fa8130c5af13446634335e8f3ecc9.mp3?s=rss-feed'  length='29960000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1963</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051656/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051656/the-tortoise-release-method-why-slow-and-steady-beats-rapid-release.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Christian Author Assassinated, MailerLite Limits Free Plan, &amp; Kit Raise Prices</title>
<link >https://listen.hubhopper.com/episode/christian-author-assassinated-mailerlite-limits-free-plan-kit-raise-prices-1788977482/33051657</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771403</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 13 Sep 2025 10:02:56 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode we talk about the tragic loss of author Charlie Kirk, significant price changes from email marketing platforms MailerLite and Kit, updates on the Anthropic AI copyright settlement, and the reversion of Wheel of Time streaming rights.]]></itunes:summary>
<description ><![CDATA[In this episode we talk about the tragic loss of author Charlie Kirk, significant price changes from email marketing platforms MailerLite and Kit, updates on the Anthropic AI copyright settlement, and the reversion of Wheel of Time streaming rights.]]></description>
<enclosure  url='https://play.hubhopper.com/b957764563c81f2fdd65918d7196ec60.mp3?s=rss-feed'  length='51870000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3399</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051657/christian-author-assassinated-mailerlite-limits-free-plan-kit-raise-prices.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051657/christian-author-assassinated-mailerlite-limits-free-plan-kit-raise-prices.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get More Book Reviews</title>
<link >https://listen.hubhopper.com/episode/how-to-get-more-book-reviews-1788977482/33051658</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771470</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 10 Sep 2025 16:00:31 +0000</pubDate>
<itunes:summary ><![CDATA[So you wrote a good book, but you can’t seem to get reviews.

Do you just throw up your hands? Why do reviews and ratings even matter?
Well, the more reviews a book has, the better it will sell and the more reviews it will get. Without the social proof of reviews, readers scroll past your book listing, algorithms ignore you, and sales flatline.

So, how do you get more book reviews?

In this week’s episode, we’ll hear from Joe Walter of Independent Book Review. You’ll learn:
 -Three different kinds of reviews that can help your book gain visibility
 -How ratings and reviews differ (and the easiest places to get each)
 -Which tools can make the process of gathering reviews more efficient.

No reviews = no trust = no sales.

Find out how to fix that. Listen in or read the blog version and learn to use book ratings and reviews to increase your author credibility, book visibility, and sales.

Time Codes
00:00 Introduction
01:35 What are the different kinds of book reviews?
06:24 Why do endorsements from key figures matter?
09:03 How do you build relationships that lead to endorsements and blurbs?
15:43 Tactics to help you get more reader reviews.
28:31 How can Kindle Unlimited help with ratings and reviews?
31:56 How can Goodreads help with ratings and reviews?
42:31 How can onboarding emails generate reviews?
AuthorMedia.social Post Link (Shauna)
https://authormedia.social/c/novel-marketing/how-to-get-more-book-reviews

#AuthorTube #Marketing #Publishing 

BLOG VERSION: https://www.authormedia.com/how-to-get-more-book-reviews/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[So you wrote a good book, but you can’t seem to get reviews.

Do you just throw up your hands? Why do reviews and ratings even matter?
Well, the more reviews a book has, the better it will sell and the more reviews it will get. Without the social proof of reviews, readers scroll past your book listing, algorithms ignore you, and sales flatline.

So, how do you get more book reviews?

In this week’s episode, we’ll hear from Joe Walter of Independent Book Review. You’ll learn:
 -Three different kinds of reviews that can help your book gain visibility
 -How ratings and reviews differ (and the easiest places to get each)
 -Which tools can make the process of gathering reviews more efficient.

No reviews = no trust = no sales.

Find out how to fix that. Listen in or read the blog version and learn to use book ratings and reviews to increase your author credibility, book visibility, and sales.

Time Codes
00:00 Introduction
01:35 What are the different kinds of book reviews?
06:24 Why do endorsements from key figures matter?
09:03 How do you build relationships that lead to endorsements and blurbs?
15:43 Tactics to help you get more reader reviews.
28:31 How can Kindle Unlimited help with ratings and reviews?
31:56 How can Goodreads help with ratings and reviews?
42:31 How can onboarding emails generate reviews?
AuthorMedia.social Post Link (Shauna)
https://authormedia.social/c/novel-marketing/how-to-get-more-book-reviews

#AuthorTube #Marketing #Publishing 

BLOG VERSION: https://www.authormedia.com/how-to-get-more-book-reviews/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/f0f069e286c1674e29fbaa6d5f68e540.mp3?s=rss-feed'  length='51130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3350</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051658/how-to-get-more-book-reviews.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051658/how-to-get-more-book-reviews.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write More Productively</title>
<link >https://listen.hubhopper.com/episode/how-to-write-more-productively-1788977482/33051659</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771366</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 08 Sep 2025 20:47:29 +0000</pubDate>
<itunes:summary ><![CDATA[If you need a plan and process for writing books, learn the secret to writing
multiple books every year in this interview with author Angela Hunt.

You can find the blogpost version of this episode here:
 https://www.authormedia.com/how-to-write-more-productively/]]></itunes:summary>
<description ><![CDATA[If you need a plan and process for writing books, learn the secret to writing
multiple books every year in this interview with author Angela Hunt.

You can find the blogpost version of this episode here:
 https://www.authormedia.com/how-to-write-more-productively/]]></description>
<enclosure  url='https://play.hubhopper.com/918e5cce11a0f367e78bee5c53f413c3.mp3?s=rss-feed'  length='33030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2164</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051659/how-to-write-more-productively.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051659/how-to-write-more-productively.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Anthrophic to Pay Authors $3000 Per Book, Zeitgeist, and Author Arrested for Tweets</title>
<link >https://listen.hubhopper.com/episode/anthrophic-to-pay-authors-3000-per-book-zeitgeist-and-author-arrested-for-tweets-1788977482/33051660</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771442</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 06 Sep 2025 10:24:56 +0000</pubDate>
<itunes:summary ><![CDATA[We uncover shocking news about publishers failing to register copyrights, potentially leaving authors vulnerable in the Anthropic class-action lawsuit. We also explore the arrest of Irish author Graham Linehan for tweets posted from America. 

Plus, discover exciting developments in AI audiobook publishing with ElevenLabs\' new 60% royalty marketplace, learn about AuthorCraft.ai\'s manuscript analysis tools, and dive deep into the zeitgeist of Mary Poppins. 

Patron Toolbox: https://www.PatronToolbox.com/
Patreon: https://www.patreon.com/novelmarketing
Conference: https://www.NovelMarketingConference.com/

00:00 Introduction & Breaking News: Anthropic Settlement Details 
09:45 UK Arrest of Irish Author & Free Speech Discussion 
25:15 AI Audiobooks & Manuscript Analysis Tools 
35:15 Understanding Grim Bright & Noble Dark (Zeitgeist) 
53:00 Adapting Mary Poppins for the Modern Zeitgeist 
01:10:00 Author\'s Role in a Broken World & Final Thoughts]]></itunes:summary>
<description ><![CDATA[We uncover shocking news about publishers failing to register copyrights, potentially leaving authors vulnerable in the Anthropic class-action lawsuit. We also explore the arrest of Irish author Graham Linehan for tweets posted from America. 

Plus, discover exciting developments in AI audiobook publishing with ElevenLabs\' new 60% royalty marketplace, learn about AuthorCraft.ai\'s manuscript analysis tools, and dive deep into the zeitgeist of Mary Poppins. 

Patron Toolbox: https://www.PatronToolbox.com/
Patreon: https://www.patreon.com/novelmarketing
Conference: https://www.NovelMarketingConference.com/

00:00 Introduction & Breaking News: Anthropic Settlement Details 
09:45 UK Arrest of Irish Author & Free Speech Discussion 
25:15 AI Audiobooks & Manuscript Analysis Tools 
35:15 Understanding Grim Bright & Noble Dark (Zeitgeist) 
53:00 Adapting Mary Poppins for the Modern Zeitgeist 
01:10:00 Author\'s Role in a Broken World & Final Thoughts]]></description>
<enclosure  url='https://play.hubhopper.com/921cc615ca6a96750edad3ba2cbe3bd7.mp3?s=rss-feed'  length='68380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4481</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051660/anthrophic-to-pay-authors-3000-per-book-zeitgeist-and-author-arrested-for-tweets.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051660/anthrophic-to-pay-authors-3000-per-book-zeitgeist-and-author-arrested-for-tweets.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Author’s Guide to AI with Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/the-authors-guide-to-ai-with-joanna-penn-1788977482/33051661</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771330</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 03 Sep 2025 16:00:08 +0000</pubDate>
<itunes:summary ><![CDATA[Most authors either avoid AI or use it badly. Let’s fix that.

Authors who learn to use AI find that they have more time to write better books. In this week’s episode, Joanna Penn and I break down where to start, which tools are actually worth using, and how to get useful output instead of bland tasteless, voiceless, AI slop.

You’ll learn:
 -How to prompt ChatGPT like a coworker
 -The best tools for images, deep research reports, audio, and marketing tasks
 -Ways to use AI that you probably haven’t considered before
 -The most important AI prompting tip you will ever learn

Times:
00:00 Introduction
01:25 Where should the beginning author get started with AI?
06:11 How should authors approach AI responses?
08:00 What is the most important tip for prompting AI?
11:22 How do I know which tasks to use AI for?
15:52 How do you approach context engineering for ChatGPT?
18:46 Should authors upload their books to AI?
22:22 Is it worth paying for ChatGPT?
28:39 What are your thoughts on AI-narrated audiobooks?
34:55 Are AI book trailers finally effective?
41:39 Human Elements: Taste, Voice, & Audience

Links:
BLOG VERSION: https://www.authormedia.com/474
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

Guest:
Joanna Penn - @thecreativepenn

#AuthorTube #BookTube #AIMarketing]]></itunes:summary>
<description ><![CDATA[Most authors either avoid AI or use it badly. Let’s fix that.

Authors who learn to use AI find that they have more time to write better books. In this week’s episode, Joanna Penn and I break down where to start, which tools are actually worth using, and how to get useful output instead of bland tasteless, voiceless, AI slop.

You’ll learn:
 -How to prompt ChatGPT like a coworker
 -The best tools for images, deep research reports, audio, and marketing tasks
 -Ways to use AI that you probably haven’t considered before
 -The most important AI prompting tip you will ever learn

Times:
00:00 Introduction
01:25 Where should the beginning author get started with AI?
06:11 How should authors approach AI responses?
08:00 What is the most important tip for prompting AI?
11:22 How do I know which tasks to use AI for?
15:52 How do you approach context engineering for ChatGPT?
18:46 Should authors upload their books to AI?
22:22 Is it worth paying for ChatGPT?
28:39 What are your thoughts on AI-narrated audiobooks?
34:55 Are AI book trailers finally effective?
41:39 Human Elements: Taste, Voice, & Audience

Links:
BLOG VERSION: https://www.authormedia.com/474
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

Guest:
Joanna Penn - @thecreativepenn

#AuthorTube #BookTube #AIMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/d0b9d3a95c71f4b7da37a6782c38e9bd.mp3?s=rss-feed'  length='47190000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3092</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051661/the-authors-guide-to-ai-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051661/the-authors-guide-to-ai-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >New International Shipping Rules Hit Authors</title>
<link >https://listen.hubhopper.com/episode/new-international-shipping-rules-hit-authors-1788977482/33051662</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771445</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 30 Aug 2025 10:08:34 +0000</pubDate>
<itunes:summary ><![CDATA[Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

https://kindlepreneur.com/amazon-book-keyword-rules/]]></itunes:summary>
<description ><![CDATA[Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

https://kindlepreneur.com/amazon-book-keyword-rules/]]></description>
<enclosure  url='https://play.hubhopper.com/ae512ef9ddea15616c8355937f852ccf.mp3?s=rss-feed'  length='57350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3758</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051662/new-international-shipping-rules-hit-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051662/new-international-shipping-rules-hit-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >When to Ignore Your Editor</title>
<link >https://listen.hubhopper.com/episode/when-to-ignore-your-editor-1788977482/33051663</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771369</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 27 Aug 2025 16:01:00 +0000</pubDate>
<itunes:summary ><![CDATA[Every author needs editorial feedback. But not all feedback is good.
If you accept every edit, you risk losing your voice and writing something bland. If you ignore all edits, you risk writing something sloppy that readers won’t buy. So how do you know which edits to take and which to toss?

In this week’s episode, you’ll learn:
 -7 “Bewares” to help you sort out good and bad editorial suggestions
 -Whether AI or human editors are helpful or hurtful
 -How to develop good tastes that guide your writing voice

Editing is supposed to sharpen your writing, not smother your voice. Listen in or read the blog version to find out when you should (and shouldn’t) ignore feedback.

Links:
BLOG VERSION: https://www.authormedia.com/when-to-ignore-your-editor/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

Times
00:00 Introduction
01:31 Beware the Flatterer
03:51 Beware Your Ignorance
08:14 Beware The Fool
14:39 Beware Grammarly & ProWritingAid
19:48 Beware the Tradeoffs
24:10 Beware Your Pride
26:48 Beware Your Fear]]></itunes:summary>
<description ><![CDATA[Every author needs editorial feedback. But not all feedback is good.
If you accept every edit, you risk losing your voice and writing something bland. If you ignore all edits, you risk writing something sloppy that readers won’t buy. So how do you know which edits to take and which to toss?

In this week’s episode, you’ll learn:
 -7 “Bewares” to help you sort out good and bad editorial suggestions
 -Whether AI or human editors are helpful or hurtful
 -How to develop good tastes that guide your writing voice

Editing is supposed to sharpen your writing, not smother your voice. Listen in or read the blog version to find out when you should (and shouldn’t) ignore feedback.

Links:
BLOG VERSION: https://www.authormedia.com/when-to-ignore-your-editor/
PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/
PATREON: https://www.patreon.com/c/novelmarketing

Times
00:00 Introduction
01:31 Beware the Flatterer
03:51 Beware Your Ignorance
08:14 Beware The Fool
14:39 Beware Grammarly & ProWritingAid
19:48 Beware the Tradeoffs
24:10 Beware Your Pride
26:48 Beware Your Fear]]></description>
<enclosure  url='https://play.hubhopper.com/23659a8c0cb222209a2915ae318f0f5d.mp3?s=rss-feed'  length='28650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1877</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051663/when-to-ignore-your-editor.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051663/when-to-ignore-your-editor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Spotify Revolutionizes Audiobooks &amp; George R.R. Martin Told To Step Down | Author Update</title>
<link >https://listen.hubhopper.com/episode/spotify-revolutionizes-audiobooks-george-rr-martin-told-to-step-down-author-update-1788977482/33051664</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771356</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 23 Aug 2025 10:12:44 +0000</pubDate>
<itunes:summary ><![CDATA[Dive into the latest buzz in AI and publishing with this episode of the Novel Marketing Podcast! We tackle the big question: Are we in an AI bubble? Exploring arguments for and against, from skyrocketing costs and hype reminiscent of the dot-com era to real revenue growth and productivity boosts like OpenAI\'s first billion-dollar month in July 2025. 

Become a Patron: https://www.patreon.com/c/novelmarketing
Patron Toolbox: https://www.PatronToolBox.com]]></itunes:summary>
<description ><![CDATA[Dive into the latest buzz in AI and publishing with this episode of the Novel Marketing Podcast! We tackle the big question: Are we in an AI bubble? Exploring arguments for and against, from skyrocketing costs and hype reminiscent of the dot-com era to real revenue growth and productivity boosts like OpenAI\'s first billion-dollar month in July 2025. 

Become a Patron: https://www.patreon.com/c/novelmarketing
Patron Toolbox: https://www.PatronToolBox.com]]></description>
<enclosure  url='https://play.hubhopper.com/3b6ab1c4763d595ad77ecb96ba320025.mp3?s=rss-feed'  length='60820000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3985</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051664/spotify-revolutionizes-audiobooks-george-rr-martin-told-to-step-down-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051664/spotify-revolutionizes-audiobooks-george-rr-martin-told-to-step-down-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The End of Rapid Release? | Author Update</title>
<link >https://listen.hubhopper.com/episode/the-end-of-rapid-release-author-update-1788977482/33051665</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771436</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 16 Aug 2025 10:16:36 +0000</pubDate>
<itunes:summary ><![CDATA[https://www.patreon.com/novelmarketing

https://www.NovelMarketingConference.com]]></itunes:summary>
<description ><![CDATA[https://www.patreon.com/novelmarketing

https://www.NovelMarketingConference.com]]></description>
<enclosure  url='https://play.hubhopper.com/6878ec94a8357fae0cd0a0ee448ecb5e.mp3?s=rss-feed'  length='64960000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4256</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051665/the-end-of-rapid-release-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051665/the-end-of-rapid-release-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >2026 Novel Marketing Conference</title>
<link >https://listen.hubhopper.com/episode/2026-novel-marketing-conference-1788977482/33051666</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771422</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 13 Aug 2025 16:01:39 +0000</pubDate>
<itunes:summary ><![CDATA[2026 Novel Marketing Conference: https://training.authormedia.com/p/2026-novel-marketing-conference

BLOG VERSION: https://www.authormedia.com/announcing-the-2026-novel-marketing-conference/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Most writing conferences teach you how to write a better book or how to pursue a literary agent. But what if you have already written a great book and you need help selling it? Is there a conference for you?

Yes! Announcing the 2026 Novel Marketing Conference, a live, in-person event focused on helping you market and sell more books.

The 2026 conference is packed with innovations you won’t find anywhere else:
 -100% live, interactive sessions
 -A small group of writers who write in your genre
 -Guidance on creating a customized plan for your upcoming year
 -Excellent teaching by experts

You’ll leave the conference with a 100-page workbook full of actionable steps to grow your author platform, increase book sales, and start the year with a clear plan.

️ Early bird tickets are on sale now through September 30, 2025. Prices start at just $299, and our limited number of Super Tickets are going fast, so reserve your spot today at ​NovelMarketingConference.com​.

​Listen in​ to hear more details or ​read the blog version​ to see the tentative schedule as well as photos from past conferences. 

Times:
0:00 - Intro
0:37 - Announcement & Conference Features
9:52 - Ticket Details
13:39 - Conference Schedule
20:15 - Outro]]></itunes:summary>
<description ><![CDATA[2026 Novel Marketing Conference: https://training.authormedia.com/p/2026-novel-marketing-conference

BLOG VERSION: https://www.authormedia.com/announcing-the-2026-novel-marketing-conference/

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing

Most writing conferences teach you how to write a better book or how to pursue a literary agent. But what if you have already written a great book and you need help selling it? Is there a conference for you?

Yes! Announcing the 2026 Novel Marketing Conference, a live, in-person event focused on helping you market and sell more books.

The 2026 conference is packed with innovations you won’t find anywhere else:
 -100% live, interactive sessions
 -A small group of writers who write in your genre
 -Guidance on creating a customized plan for your upcoming year
 -Excellent teaching by experts

You’ll leave the conference with a 100-page workbook full of actionable steps to grow your author platform, increase book sales, and start the year with a clear plan.

️ Early bird tickets are on sale now through September 30, 2025. Prices start at just $299, and our limited number of Super Tickets are going fast, so reserve your spot today at ​NovelMarketingConference.com​.

​Listen in​ to hear more details or ​read the blog version​ to see the tentative schedule as well as photos from past conferences. 

Times:
0:00 - Intro
0:37 - Announcement & Conference Features
9:52 - Ticket Details
13:39 - Conference Schedule
20:15 - Outro]]></description>
<enclosure  url='https://play.hubhopper.com/4fe6e5a4205ec272f47485ac074aa714.mp3?s=rss-feed'  length='20560000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1347</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051666/2026-novel-marketing-conference.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051666/2026-novel-marketing-conference.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >GPT-5 Is Here | Author Update</title>
<link >https://listen.hubhopper.com/episode/gpt-5-is-here-author-update-1788977482/33051667</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771342</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 09 Aug 2025 10:06:44 +0000</pubDate>
<itunes:summary ><![CDATA[Become a Patron: https://www.patreon.com/novelmarketing

Patron Toolbox: https://www.patrontoolbox.com/

Affiliate Links for Joanna Penn\'s AI Webinars:
6 Sept - https://www.eventbrite.co.uk/e/the-ai-assisted-artisan-author-tickets-1443204536619?aff=thomas
21 Sept - https://www.eventbrite.co.uk/e/the-ai-assisted-artisan-author-tickets-1443205268809?aff=thomas]]></itunes:summary>
<description ><![CDATA[Become a Patron: https://www.patreon.com/novelmarketing

Patron Toolbox: https://www.patrontoolbox.com/

Affiliate Links for Joanna Penn\'s AI Webinars:
6 Sept - https://www.eventbrite.co.uk/e/the-ai-assisted-artisan-author-tickets-1443204536619?aff=thomas
21 Sept - https://www.eventbrite.co.uk/e/the-ai-assisted-artisan-author-tickets-1443205268809?aff=thomas]]></description>
<enclosure  url='https://play.hubhopper.com/9d558bd427ca52094999dd6ec28d0e6d.mp3?s=rss-feed'  length='54540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3574</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051667/gpt-5-is-here-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051667/gpt-5-is-here-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Started with Author School Visits and Make Your Book Playground Famous</title>
<link >https://listen.hubhopper.com/episode/how-to-get-started-with-author-school-visits-and-make-your-book-playground-famous-1788977482/33051668</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771462</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 06 Aug 2025 16:01:50 +0000</pubDate>
<itunes:summary ><![CDATA[If you write picture books, chapter books, or middle-grade fiction, you know the challenge: kids read your books, but adults buy them.

So how can you let young readers know about your books? Where can you connect with your readers? By meeting them in person in school classrooms!

In this week\'s episode, award-winning author Becca Wierwille shares how school visits became her best book marketing strategy and how you can start doing them too.

In this episode, you’ll discover:
 -How to get your first (and second!) school visit
 -What to include in your presentation to keep students engaged and coming back for more
 -How to make it easy for school administrators to say \"Yes!\" to your visit

School visits are fun! Listen in or read the blog version to discover how you can connect with young readers, positively impact schools, and sell more books.

Times
00:00 Introduction
01:24 How did you get started doing school visits?
02:43 How did you reach out to schools where you didn\'t have connections?
09:01 How do you handle book sales at school visits?
12:41 How do you create a school visit that gets repeat invitations?
16:51 How have your presentations evolved over time?
19:07 How do you choose which part of your book to read?
22:04 When is the best time to contact schools?
25:54 What should authors prepare before their first school presentation?
28:57 How do you approach public, private, and home schools differently?
34:47 What should your website include about author visits?
40:38 How should you follow up with School visits?

BLOG VERSION: https://www.authormedia.com/471

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[If you write picture books, chapter books, or middle-grade fiction, you know the challenge: kids read your books, but adults buy them.

So how can you let young readers know about your books? Where can you connect with your readers? By meeting them in person in school classrooms!

In this week\'s episode, award-winning author Becca Wierwille shares how school visits became her best book marketing strategy and how you can start doing them too.

In this episode, you’ll discover:
 -How to get your first (and second!) school visit
 -What to include in your presentation to keep students engaged and coming back for more
 -How to make it easy for school administrators to say \"Yes!\" to your visit

School visits are fun! Listen in or read the blog version to discover how you can connect with young readers, positively impact schools, and sell more books.

Times
00:00 Introduction
01:24 How did you get started doing school visits?
02:43 How did you reach out to schools where you didn\'t have connections?
09:01 How do you handle book sales at school visits?
12:41 How do you create a school visit that gets repeat invitations?
16:51 How have your presentations evolved over time?
19:07 How do you choose which part of your book to read?
22:04 When is the best time to contact schools?
25:54 What should authors prepare before their first school presentation?
28:57 How do you approach public, private, and home schools differently?
34:47 What should your website include about author visits?
40:38 How should you follow up with School visits?

BLOG VERSION: https://www.authormedia.com/471

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/06440efe8ff1986477184bb3f3f5b9fc.mp3?s=rss-feed'  length='44620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2923</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051668/how-to-get-started-with-author-school-visits-and-make-your-book-playground-famous.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051668/how-to-get-started-with-author-school-visits-and-make-your-book-playground-famous.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Audible Reduces Author Royalties, Trad Sales Plummet, Indie Sales Surge</title>
<link >https://listen.hubhopper.com/episode/audible-reduces-author-royalties-trad-sales-plummet-indie-sales-surge-1788977482/33051669</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771404</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 02 Aug 2025 10:22:48 +0000</pubDate>
<itunes:summary ><![CDATA[Discover the latest in publishing news with Thomas Umstattd Jr. and Jonathan Shuerger as they break down Audible\'s controversial new royalty model reducing author earnings despite percentage increases. Learn how traditional publishing sales continue to decline while indie authors thrive on Kindle Unlimited. 

The hosts analyze which writing careers face the greatest AI disruption threat according to Microsoft research, and discuss the rising wave of sophisticated scams targeting authors. Plus, gain insights on the shifting market dynamics between books for men versus women, and how understanding cultural zeitgeist can help you position your stories for success in today\'s changing landscape. 

Subscribe now for essential publishing intelligence to protect and grow your author business!

Support on Patreon: https://www.patreon.com/c/novelmarketing
Author Media dot Social: https://AuthorMedia.social
Novel Marketing Conference: https://www.NovelMarketingConference.com

00:00 Audible Royalty Changes 
08:25 Traditional Publishing Declines While Indie Sales Boom 
14:30 Will AI Replace Writing Jobs?
28:29 The Rise of Sophisticated Scams 
36:00 The Zeitgeist Shift: Why Indie Books for Men Are Thriving 
1:07:39 \"Epic the Musical\" & Final Author Resources]]></itunes:summary>
<description ><![CDATA[Discover the latest in publishing news with Thomas Umstattd Jr. and Jonathan Shuerger as they break down Audible\'s controversial new royalty model reducing author earnings despite percentage increases. Learn how traditional publishing sales continue to decline while indie authors thrive on Kindle Unlimited. 

The hosts analyze which writing careers face the greatest AI disruption threat according to Microsoft research, and discuss the rising wave of sophisticated scams targeting authors. Plus, gain insights on the shifting market dynamics between books for men versus women, and how understanding cultural zeitgeist can help you position your stories for success in today\'s changing landscape. 

Subscribe now for essential publishing intelligence to protect and grow your author business!

Support on Patreon: https://www.patreon.com/c/novelmarketing
Author Media dot Social: https://AuthorMedia.social
Novel Marketing Conference: https://www.NovelMarketingConference.com

00:00 Audible Royalty Changes 
08:25 Traditional Publishing Declines While Indie Sales Boom 
14:30 Will AI Replace Writing Jobs?
28:29 The Rise of Sophisticated Scams 
36:00 The Zeitgeist Shift: Why Indie Books for Men Are Thriving 
1:07:39 \"Epic the Musical\" & Final Author Resources]]></description>
<enclosure  url='https://play.hubhopper.com/6d8999f8761ea42a033f4a4e11d20ccd.mp3?s=rss-feed'  length='67540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4426</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051669/audible-reduces-author-royalties-trad-sales-plummet-indie-sales-surge.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051669/audible-reduces-author-royalties-trad-sales-plummet-indie-sales-surge.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Substack, Goodreads, and MORTAL KOMBAT</title>
<link >https://listen.hubhopper.com/episode/substack-goodreads-and-mortal-kombat-1788977482/33051670</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771385</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 26 Jul 2025 09:29:08 +0000</pubDate>
<itunes:summary ><![CDATA[Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

New Author Update YouTube Clips Channel: @Author-Update

Patreon: https://www.patreon.com/c/novelmarketing

https://kindlepreneur.com/amazon-book-keyword-rules/]]></itunes:summary>
<description ><![CDATA[Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

New Author Update YouTube Clips Channel: @Author-Update

Patreon: https://www.patreon.com/c/novelmarketing

https://kindlepreneur.com/amazon-book-keyword-rules/]]></description>
<enclosure  url='https://play.hubhopper.com/cd43d886ee2c0ab4f69bd4b108cf3c1a.mp3?s=rss-feed'  length='23990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1572</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051670/substack-goodreads-and-mortal-kombat.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051670/substack-goodreads-and-mortal-kombat.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Sell 1,000 Books a Month</title>
<link >https://listen.hubhopper.com/episode/how-to-sell-1000-books-a-month-1788977482/33051671</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771354</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 23 Jul 2025 16:01:30 +0000</pubDate>
<itunes:summary ><![CDATA[Ever wonder how some authors consistently sell a thousand books a month?
What marketing tactics are they using? How can I get those results too?

In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month.

Here’s a taste of what you’ll learn:
 -Which tactics helped her sell 7,000 books in 8 months
 -How to successfully pitch podcasts, blogs, and media outlets
 -How to avoid common author mistakes that hinder sales

Whether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics.

00:00 Introduction
02:05 How do you sell 1,000 books every month?
04:42 What tactics do you use to market your books?
05:57 How did you book 30 podcasts in a year?
10:13 Do guest blog posts still matter?
13:25 What mistakes do authors make when promoting their books?
22:14 More Marketing Strategies

BLOG VERSION: https://www.authormedia.com/469

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Ever wonder how some authors consistently sell a thousand books a month?
What marketing tactics are they using? How can I get those results too?

In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month.

Here’s a taste of what you’ll learn:
 -Which tactics helped her sell 7,000 books in 8 months
 -How to successfully pitch podcasts, blogs, and media outlets
 -How to avoid common author mistakes that hinder sales

Whether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics.

00:00 Introduction
02:05 How do you sell 1,000 books every month?
04:42 What tactics do you use to market your books?
05:57 How did you book 30 podcasts in a year?
10:13 Do guest blog posts still matter?
13:25 What mistakes do authors make when promoting their books?
22:14 More Marketing Strategies

BLOG VERSION: https://www.authormedia.com/469

PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

PATREON: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/cedead27330f230607abc9d696837c4c.mp3?s=rss-feed'  length='29150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1910</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051671/how-to-sell-1000-books-a-month.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051671/how-to-sell-1000-books-a-month.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Zeitgeist: The Age of Ruthless Heros | Author Update</title>
<link >https://listen.hubhopper.com/episode/zeitgeist-the-age-of-ruthless-heros-author-update-1788977482/33051672</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771349</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 19 Jul 2025 10:10:52 +0000</pubDate>
<itunes:summary ><![CDATA[https://www.patreon.com/novelmarketing

Clips Channel: https://www.youtube.com/@Author-Update]]></itunes:summary>
<description ><![CDATA[https://www.patreon.com/novelmarketing

Clips Channel: https://www.youtube.com/@Author-Update]]></description>
<enclosure  url='https://play.hubhopper.com/a2991271759ab554566cd826977d2477.mp3?s=rss-feed'  length='59410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3893</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051672/zeitgeist-the-age-of-ruthless-heros-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051672/zeitgeist-the-age-of-ruthless-heros-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Work With a PR Firm to Promote Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-work-with-a-pr-firm-to-promote-your-book-1788977482/33051673</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771472</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 16 Jul 2025 16:46:35 +0000</pubDate>
<itunes:summary ><![CDATA[Publicity has always been important for authors. Mark Twain promoted his books
by writing letters to the paper, and even Agatha Christie, who was known for
being very private, still did interviews with prominent newspapers.

Yet some authors think this kind of publicity is old-fashioned. In a world
dominated by social media, do we even need traditional PR anymore?

If you\'ve ever wondered how to get your book featured in the media—or whether
it\'s even worth trying—you won’t want to miss this episode of Novel Marketing.

In this week’s episode
[https://www.authormedia.com/how-to-work-with-a-pr-firm-to-promote-your-book/],
you’ll hear from veteran publicist Marika Flatt from PR by the Book
[https://www.prbythebook.com/] to talk about:

 * Whether or not traditional media still matters
 * The difference between earned media, paid media, and everything in between
 * What mistakes to avoid when giving interviews
 * The surprising way Good Morning America and Joe Rogan differ when it comes to
 book sales

Whether you’re ready to hire a PR firm or just want to understand how media can
help spread the word about your book, listen in
[https://www.authormedia.com/how-to-work-with-a-pr-firm-to-promote-your-book/]
or read the blog version
[https://www.authormedia.com/how-to-work-with-a-pr-firm-to-promote-your-book/]
of this episode.

Support the show [https://www.patreon.com/novelmarketing]

00:00:00 Introduction
00:01:50 What is the difference between PR and marketing?
00:03:28 What do PR firms do for authors?
00:05:22 What makes a book a good fit for PR?
00:10:25 What makes a good publicist?
00:16:46 What is \"trading up the chain,\" and why does it matter?
00:21:42 What mistakes do authors make during interviews?
00:27:46 Does online engagement or traditional TV ratings matter more?
00:29:39 Are our media habits shifting?
00:35:57 What\'s an emergency substitute booking?
00:39:05 What is the role of influencers in modern PR?]]></itunes:summary>
<description ><![CDATA[Publicity has always been important for authors. Mark Twain promoted his books
by writing letters to the paper, and even Agatha Christie, who was known for
being very private, still did interviews with prominent newspapers.

Yet some authors think this kind of publicity is old-fashioned. In a world
dominated by social media, do we even need traditional PR anymore?

If you\'ve ever wondered how to get your book featured in the media—or whether
it\'s even worth trying—you won’t want to miss this episode of Novel Marketing.

In this week’s episode
[https://www.authormedia.com/how-to-work-with-a-pr-firm-to-promote-your-book/],
you’ll hear from veteran publicist Marika Flatt from PR by the Book
[https://www.prbythebook.com/] to talk about:

 * Whether or not traditional media still matters
 * The difference between earned media, paid media, and everything in between
 * What mistakes to avoid when giving interviews
 * The surprising way Good Morning America and Joe Rogan differ when it comes to
 book sales

Whether you’re ready to hire a PR firm or just want to understand how media can
help spread the word about your book, listen in
[https://www.authormedia.com/how-to-work-with-a-pr-firm-to-promote-your-book/]
or read the blog version
[https://www.authormedia.com/how-to-work-with-a-pr-firm-to-promote-your-book/]
of this episode.

Support the show [https://www.patreon.com/novelmarketing]

00:00:00 Introduction
00:01:50 What is the difference between PR and marketing?
00:03:28 What do PR firms do for authors?
00:05:22 What makes a book a good fit for PR?
00:10:25 What makes a good publicist?
00:16:46 What is \"trading up the chain,\" and why does it matter?
00:21:42 What mistakes do authors make during interviews?
00:27:46 Does online engagement or traditional TV ratings matter more?
00:29:39 Are our media habits shifting?
00:35:57 What\'s an emergency substitute booking?
00:39:05 What is the role of influencers in modern PR?]]></description>
<enclosure  url='https://play.hubhopper.com/5d3fcef5398283a44f10037d11bddde2.mp3?s=rss-feed'  length='44420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2911</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051673/how-to-work-with-a-pr-firm-to-promote-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051673/how-to-work-with-a-pr-firm-to-promote-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Barnes and Noble Hostile to Medium Sized Publishers, Bots, Bankruptcy and The Big Beautiful Bill</title>
<link >https://listen.hubhopper.com/episode/barnes-and-noble-hostile-to-medium-sized-publishers-bots-bankruptcy-and-the-big-beautiful-bill-1788977482/33051674</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771347</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 12 Jul 2025 10:24:38 +0000</pubDate>
<itunes:summary ><![CDATA[https://adrn.org/

https://www.patreon.com/novelmarketing]]></itunes:summary>
<description ><![CDATA[https://adrn.org/

https://www.patreon.com/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/ca7bdf48d15256154527a70ae7d66acd.mp3?s=rss-feed'  length='68490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4488</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051674/barnes-and-noble-hostile-to-medium-sized-publishers-bots-bankruptcy-and-the-big-beautiful-bill.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051674/barnes-and-noble-hostile-to-medium-sized-publishers-bots-bankruptcy-and-the-big-beautiful-bill.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What does ChatGPT Actually Know About Your Book</title>
<link >https://listen.hubhopper.com/episode/what-does-chatgpt-actually-know-about-your-book-1788977482/33051675</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771391</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 09 Jul 2025 16:01:28 +0000</pubDate>
<itunes:summary ><![CDATA[PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

BLOG VERSION: https://www.authormedia.com/what-does-chatgpt-actually-know-about-your-book/

PATREON: https://www.patreon.com/c/novelmarketing

You’ve optimized your book for AI, updated your website, polished your metadata, and maybe even watched our AI Optimization for Authors episode.
But how do you know if any of it is working?

In this week’s episode, you’ll discover how to measure your AI optimization success. Because the hard truth is that if ChatGPT, Grok, or Gemini doesn’t know your book exists, it won’t recommend it to readers.

In this episode, you’ll discover:
 - How to find out if AI has read your book
 - Which LLMs like ChatGPT, Claude, and Grok know about your book
 - A new tool that shows how visible your book is to AI

If you’re a Novel Marketing patron, you already have access to exclusive tools that test the “big six” AIs and help you pinpoint what to improve.
For your book to rise, AI must recognize it.

Listen or read about how these tools work, and then unlock the tools at www.PatronToolbox.com

Links:

AI Optimization Episode - https://www.authormedia.com/does-chatgpt-recommend-your-book/

Author Update - https://www.authormedia.com/author-update/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Timecodes:
0:00 - Intro
3:27 - Demo]]></itunes:summary>
<description ><![CDATA[PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/

BLOG VERSION: https://www.authormedia.com/what-does-chatgpt-actually-know-about-your-book/

PATREON: https://www.patreon.com/c/novelmarketing

You’ve optimized your book for AI, updated your website, polished your metadata, and maybe even watched our AI Optimization for Authors episode.
But how do you know if any of it is working?

In this week’s episode, you’ll discover how to measure your AI optimization success. Because the hard truth is that if ChatGPT, Grok, or Gemini doesn’t know your book exists, it won’t recommend it to readers.

In this episode, you’ll discover:
 - How to find out if AI has read your book
 - Which LLMs like ChatGPT, Claude, and Grok know about your book
 - A new tool that shows how visible your book is to AI

If you’re a Novel Marketing patron, you already have access to exclusive tools that test the “big six” AIs and help you pinpoint what to improve.
For your book to rise, AI must recognize it.

Listen or read about how these tools work, and then unlock the tools at www.PatronToolbox.com

Links:

AI Optimization Episode - https://www.authormedia.com/does-chatgpt-recommend-your-book/

Author Update - https://www.authormedia.com/author-update/

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Timecodes:
0:00 - Intro
3:27 - Demo]]></description>
<enclosure  url='https://play.hubhopper.com/819ad30f44d3381e4f4de1fecee8607b.mp3?s=rss-feed'  length='11260000'  type='audio/mpeg' ></enclosure>
<itunes:duration >737</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051675/what-does-chatgpt-actually-know-about-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051675/what-does-chatgpt-actually-know-about-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create Sales Optimized Book Pages for Your Author Website</title>
<link >https://listen.hubhopper.com/episode/how-to-create-sales-optimized-book-pages-for-your-author-website-1788977482/33051676</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771421</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 30 Jun 2025 16:00:19 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.AuthorMedia.com/466
Patreon: https://www.patreon.com/c/novelmarketing/
Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Well, this is embarrassing.

After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.
Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.

In this week’s episode, you’ll learn:
 -The biggest mistake authors make when creating book pages (and the easy fix!)
 -The elements your book page must have to help AI and human searchers
 -What your book page needs to outrank Amazon and Barnes & Noble
 -The critical section most authors skip

Your book deserves a better web presence, and your readers deserve an easy way to find it. Listen in or read the blog version to learn how to design an effective page that helps readers discover you and your books.

00:00 Introduction
01:19 Every Book Needs a Page
03:26 Individual Book Page
05:21 Details and Metadata Section
07:01 Book Info Section
10:23 Supplementary Material for Readers
16:19 Blog Links
18:42 Media Mentions
20:06 Discussion Group Resources
21:41 Search Engine Optimization (SEO)

Links:

FREE Author Website Course: https://training.authormedia.com/p/amazing-author-websites

Genius Link Episode: https://www.authormedia.com/how-to-generate-passive-income-with-affiliate-marketing/

MetaData Episode: https://www.authormedia.com/meta-data/]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.AuthorMedia.com/466
Patreon: https://www.patreon.com/c/novelmarketing/
Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Well, this is embarrassing.

After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.
Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.

In this week’s episode, you’ll learn:
 -The biggest mistake authors make when creating book pages (and the easy fix!)
 -The elements your book page must have to help AI and human searchers
 -What your book page needs to outrank Amazon and Barnes & Noble
 -The critical section most authors skip

Your book deserves a better web presence, and your readers deserve an easy way to find it. Listen in or read the blog version to learn how to design an effective page that helps readers discover you and your books.

00:00 Introduction
01:19 Every Book Needs a Page
03:26 Individual Book Page
05:21 Details and Metadata Section
07:01 Book Info Section
10:23 Supplementary Material for Readers
16:19 Blog Links
18:42 Media Mentions
20:06 Discussion Group Resources
21:41 Search Engine Optimization (SEO)

Links:

FREE Author Website Course: https://training.authormedia.com/p/amazing-author-websites

Genius Link Episode: https://www.authormedia.com/how-to-generate-passive-income-with-affiliate-marketing/

MetaData Episode: https://www.authormedia.com/meta-data/]]></description>
<enclosure  url='https://play.hubhopper.com/8fc3366d54bbbc16dd65ffc119a3e4c2.mp3?s=rss-feed'  length='24180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1584</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051676/how-to-create-sales-optimized-book-pages-for-your-author-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051676/how-to-create-sales-optimized-book-pages-for-your-author-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Courts Rule AI Companies CAN Train on Your Book</title>
<link >https://listen.hubhopper.com/episode/courts-rule-ai-companies-can-train-on-your-book-1788977482/33051677</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771461</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 28 Jun 2025 10:23:57 +0000</pubDate>
<itunes:summary ><![CDATA[New Author Update YouTube Clips Channel: @Author-Update

BINGO CARD: https://bingobaker.com#685f00497dc06b7b

Patreon: https://www.patreon.com/c/novelmarketing

http://www.authormedia.com/publisherrocket/]]></itunes:summary>
<description ><![CDATA[New Author Update YouTube Clips Channel: @Author-Update

BINGO CARD: https://bingobaker.com#685f00497dc06b7b

Patreon: https://www.patreon.com/c/novelmarketing

http://www.authormedia.com/publisherrocket/]]></description>
<enclosure  url='https://play.hubhopper.com/5a50f96386928033b7ab6096d82d5421.mp3?s=rss-feed'  length='56690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3714</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051677/courts-rule-ai-companies-can-train-on-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051677/courts-rule-ai-companies-can-train-on-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Rank &amp; Reach Readers With Your Author Website</title>
<link >https://listen.hubhopper.com/episode/how-to-rank-reach-readers-with-your-author-website-1788977482/33051678</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771408</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 28 Jun 2025 09:03:28 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to make your website more effective at growing your email list, ranking on Google, and selling copies of your books. Thomas Umstattd Jr. has been building websites for over two decades, and in this workshop, he will review your websites. 

All attendees will leave with clear ideas to enhance their online presence. But, if your website is selected for review, you will leave with specific, tailored recommendations for how to make your author website better. You must attend live to be eligible to have your website reviewed.

As a bonus, all participants will gain free access to Thomas’s popular course, \"How to Create an Amazing Author Website.\" https://training.authormedia.com/p/amazing-author-websites

Important Links:
1. AWC Website: https://www.authortubewritingconference.com/
2. 2025 AWC Playlist: https://tinyurl.com/AWC-2025-Playlist
3. 2025 AWC Feedback Form (to enter GIVEAWAYS!): https://tinyurl.com/2025-AWC-
Feedback-Form]]></itunes:summary>
<description ><![CDATA[Learn how to make your website more effective at growing your email list, ranking on Google, and selling copies of your books. Thomas Umstattd Jr. has been building websites for over two decades, and in this workshop, he will review your websites. 

All attendees will leave with clear ideas to enhance their online presence. But, if your website is selected for review, you will leave with specific, tailored recommendations for how to make your author website better. You must attend live to be eligible to have your website reviewed.

As a bonus, all participants will gain free access to Thomas’s popular course, \"How to Create an Amazing Author Website.\" https://training.authormedia.com/p/amazing-author-websites

Important Links:
1. AWC Website: https://www.authortubewritingconference.com/
2. 2025 AWC Playlist: https://tinyurl.com/AWC-2025-Playlist
3. 2025 AWC Feedback Form (to enter GIVEAWAYS!): https://tinyurl.com/2025-AWC-
Feedback-Form]]></description>
<enclosure  url='https://play.hubhopper.com/2afd0afdc5f9ec381ff65a67a49e123d.mp3?s=rss-feed'  length='55040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3606</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051678/how-to-rank-reach-readers-with-your-author-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051678/how-to-rank-reach-readers-with-your-author-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How The Iran War Will Impact Authors</title>
<link >https://listen.hubhopper.com/episode/how-the-iran-war-will-impact-authors-1788977482/33051679</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771428</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 21 Jun 2025 10:07:21 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode of Author Update, Thomas Umstattd Jr. and Jonathan Shuerger dive into the ripple effects of the Iran conflict on authors, the looming TikTok ban, and how wars shape the cultural zeitgeist that drives reader demand. They also discuss rising antisemitism, the growth of romantasy fiction, AI-driven book piracy, and whether chatbots are a threat to nonfiction authors. Plus, new AI tools for authors, Klytics genre data, and why your personality is your best defense against obsolescence.

00:00 Welcome to Author Update: TikTok\'s Shaky Foundation & Patron Month 
05:00 The War in Iran: Economic Impacts & The Strait of Hormuz Saga 
10:00 Geopolitical Tensions: The US Navy\'s Proportional Response & Rising Antisemitism 
15:00 Author Opportunities in a Changing World: From Explainer Novels to Reader Fatigue 
20:00 The Power of Side Characters & Navigating Political Stances for Nonfiction Authors 
25:00 Fiction Authors\' Sanctuary & Meta\'s AI Piracy Challenge 
30:00 AI\'s High Stakes: Million-Dollar Salaries & New Author Tools 
35:00 K-lytics Insights: Sci-Fi/Fantasy Market Trends & The Future of Nonfiction 
40:00 Nonfiction\'s Evolution: Community, Chatbots & The Human Element 
45:00 Personal Voice vs. AI: Why Your Personality Matters More Than Ever 
50:51 Publishers\' AI Screeners: Beating the Bots & AuthorMedia\'s New Look

New Author Update YouTube Channel: @-Update

Blog Article: @-iran-strikes-affect-the-author-world/

Podcast Episode: https://www.buzzsprout.com/2470343/episodes/17374031

Patreon: https://www.patreon.com/c/novelmarketing

http://www.authormedia.com/publisherrocket/

https://www.authormedia.com/klytics]]></itunes:summary>
<description ><![CDATA[In this episode of Author Update, Thomas Umstattd Jr. and Jonathan Shuerger dive into the ripple effects of the Iran conflict on authors, the looming TikTok ban, and how wars shape the cultural zeitgeist that drives reader demand. They also discuss rising antisemitism, the growth of romantasy fiction, AI-driven book piracy, and whether chatbots are a threat to nonfiction authors. Plus, new AI tools for authors, Klytics genre data, and why your personality is your best defense against obsolescence.

00:00 Welcome to Author Update: TikTok\'s Shaky Foundation & Patron Month 
05:00 The War in Iran: Economic Impacts & The Strait of Hormuz Saga 
10:00 Geopolitical Tensions: The US Navy\'s Proportional Response & Rising Antisemitism 
15:00 Author Opportunities in a Changing World: From Explainer Novels to Reader Fatigue 
20:00 The Power of Side Characters & Navigating Political Stances for Nonfiction Authors 
25:00 Fiction Authors\' Sanctuary & Meta\'s AI Piracy Challenge 
30:00 AI\'s High Stakes: Million-Dollar Salaries & New Author Tools 
35:00 K-lytics Insights: Sci-Fi/Fantasy Market Trends & The Future of Nonfiction 
40:00 Nonfiction\'s Evolution: Community, Chatbots & The Human Element 
45:00 Personal Voice vs. AI: Why Your Personality Matters More Than Ever 
50:51 Publishers\' AI Screeners: Beating the Bots & AuthorMedia\'s New Look

New Author Update YouTube Channel: @-Update

Blog Article: @-iran-strikes-affect-the-author-world/

Podcast Episode: https://www.buzzsprout.com/2470343/episodes/17374031

Patreon: https://www.patreon.com/c/novelmarketing

http://www.authormedia.com/publisherrocket/

https://www.authormedia.com/klytics]]></description>
<enclosure  url='https://play.hubhopper.com/a4f727c90b7308816d85ac007f543b89.mp3?s=rss-feed'  length='57760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3785</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051679/how-the-iran-war-will-impact-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051679/how-the-iran-war-will-impact-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is Your Publisher Going Bankrupt?</title>
<link >https://listen.hubhopper.com/episode/is-your-publisher-going-bankrupt-1788977482/33051680</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771473</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 18 Jun 2025 16:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/is-your-traditional-publisher-going-bankrupt-8-warning-signs-to-look-out-for/

Patreon: https://www.patreon.com/c/novelmarketing

The publishing industry is facing significant challenges. We just went through a major zeitgeist shift, and reader preferences radically changed. AI also showed up in a big way, so it should be no surprise that several traditional publishers are struggling to adapt.

What happens to you and your book if your publisher goes bankrupt? How will you know if your publisher is headed that way?

In ​this week’s episode​, we uncover eight warning signs your publisher might be on the brink and what you can do now to protect your rights, royalties, and your book’s future.

Tune in to learn:
• The #1 red flag that predicts publisher collapse
• What you can do to ensure your book doesn’t end up in publishing purgatory
• How you can sustain your readership and career through a publisher bankruptcy
Whether you’re with a small press or a major house, ​listen in​ or ​read the blog version​ to learn the signs of publisher bankruptcy. If you’re on alert, you can avoid some major hindrances to your career.

00:00 Introduction
02:27 #1 Delayed or Missed Royalty Payments (Red Flag)
04:53#2 Reduced Marketing and Promotion (Red Flag)
06:37 #3 Communication Breakdown (Red Flag)
07:35 #4 High Turnover (Yellow Flag)
08:48 #5 Publication Delays (Red Flag)
09:44 #6 Legal Issues (Red Flag)
10:48 #7 Shifts in Business Strategy (Yellow Flag)
11:37 #8 Shrinking Advances (Yellow Flag)
13:02 What do you do if you fear financial trouble? (10 Tips)]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/is-your-traditional-publisher-going-bankrupt-8-warning-signs-to-look-out-for/

Patreon: https://www.patreon.com/c/novelmarketing

The publishing industry is facing significant challenges. We just went through a major zeitgeist shift, and reader preferences radically changed. AI also showed up in a big way, so it should be no surprise that several traditional publishers are struggling to adapt.

What happens to you and your book if your publisher goes bankrupt? How will you know if your publisher is headed that way?

In ​this week’s episode​, we uncover eight warning signs your publisher might be on the brink and what you can do now to protect your rights, royalties, and your book’s future.

Tune in to learn:
• The #1 red flag that predicts publisher collapse
• What you can do to ensure your book doesn’t end up in publishing purgatory
• How you can sustain your readership and career through a publisher bankruptcy
Whether you’re with a small press or a major house, ​listen in​ or ​read the blog version​ to learn the signs of publisher bankruptcy. If you’re on alert, you can avoid some major hindrances to your career.

00:00 Introduction
02:27 #1 Delayed or Missed Royalty Payments (Red Flag)
04:53#2 Reduced Marketing and Promotion (Red Flag)
06:37 #3 Communication Breakdown (Red Flag)
07:35 #4 High Turnover (Yellow Flag)
08:48 #5 Publication Delays (Red Flag)
09:44 #6 Legal Issues (Red Flag)
10:48 #7 Shifts in Business Strategy (Yellow Flag)
11:37 #8 Shrinking Advances (Yellow Flag)
13:02 What do you do if you fear financial trouble? (10 Tips)]]></description>
<enclosure  url='https://play.hubhopper.com/00eb55d5b19dd37006d1adc540316415.mp3?s=rss-feed'  length='27860000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1825</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051680/is-your-publisher-going-bankrupt.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051680/is-your-publisher-going-bankrupt.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Amazon Drops Printing Prices, Lays Off Kindle Staff, and Ends Hourly Rankings</title>
<link >https://listen.hubhopper.com/episode/amazon-drops-printing-prices-lays-off-kindle-staff-and-ends-hourly-rankings-1788977482/33051681</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771414</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 14 Jun 2025 10:08:13 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode of Author Update, we dive into major Amazon changes every author needs to know—like layoffs in the book division, a new color printing option, and the end of hourly bestseller rankings. We also explore Apple’s latest AI tools, TikTok’s failed publishing experiment, and why sustainable book marketing beats viral spikes. Plus, we share strategies for building momentum, using ads wisely, and loving your readers well. Whether you’re indie or traditional, this episode is packed with insight to help you write smarter and sell better.

00:00 Amazon Updates: Layoffs, New Printing & Editor 
00:10 Amazon Ranking Changes & Author Strategy 
00:19 Apple\'s WWDC: AI, Translation & More for Authors
 00:31 TikTok Publishing Fails & Author Business Lessons 
00:44 The AI Bubble & Loving Your Reader

New Author Update YouTube Channel: @-Update

Blog Article: @nges-at-amazon/

Podcast Episode: https://www.buzzsprout.com/2470343/episodes/17333883

Patreon: https://www.patreon.com/c/novelmarketing

http://www.authormedia.com/publisherrocket/]]></itunes:summary>
<description ><![CDATA[In this episode of Author Update, we dive into major Amazon changes every author needs to know—like layoffs in the book division, a new color printing option, and the end of hourly bestseller rankings. We also explore Apple’s latest AI tools, TikTok’s failed publishing experiment, and why sustainable book marketing beats viral spikes. Plus, we share strategies for building momentum, using ads wisely, and loving your readers well. Whether you’re indie or traditional, this episode is packed with insight to help you write smarter and sell better.

00:00 Amazon Updates: Layoffs, New Printing & Editor 
00:10 Amazon Ranking Changes & Author Strategy 
00:19 Apple\'s WWDC: AI, Translation & More for Authors
 00:31 TikTok Publishing Fails & Author Business Lessons 
00:44 The AI Bubble & Loving Your Reader

New Author Update YouTube Channel: @-Update

Blog Article: @nges-at-amazon/

Podcast Episode: https://www.buzzsprout.com/2470343/episodes/17333883

Patreon: https://www.patreon.com/c/novelmarketing

http://www.authormedia.com/publisherrocket/]]></description>
<enclosure  url='https://play.hubhopper.com/5006eef58428ad29b793a228129a4683.mp3?s=rss-feed'  length='57300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3755</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051681/amazon-drops-printing-prices-lays-off-kindle-staff-and-ends-hourly-rankings.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051681/amazon-drops-printing-prices-lays-off-kindle-staff-and-ends-hourly-rankings.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Adapting a Podcast to YouTube</title>
<link >https://listen.hubhopper.com/episode/adapting-a-podcast-to-youtube-1788977482/33051682</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771480</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 11 Jun 2025 16:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?
One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.

But how do you do that?
I learned the hard way how not to do it.

To gain traction on YouTube, you have to respect YouTube as a platform. You can\'t just shovel your podcast audio onto it and expect good results.
I had an interesting conversation about this on the School of Podcasting hosted by Dave Jackson. Dave has been podcasting for 25 years, and we discussed the differences between YouTube and podcasting and how to successfully adapt a podcast to YouTube.

If you\'ve ever wanted to get more mileage out of your content, this week\'s episode is for you.

You\'ll learn:
 -How YouTube viewers behave differently from podcast listeners, and what that means for your content
 -When is a good time to launch your YouTube channel
 -The secret ingredients that make titles and thumbnails perform well

Whether you\'re launching a new YouTube channel or trying to grow an existing one, listen in or read the blog post to discover how to avoid common pitfalls and grow your audience with confidence.

Links:
Effective Book Cover Design- https://www.authormedia.com/effective-book-cover-design/

ElGato Prompter- https://www.elgato.com/us/en/p/prompter

Blog Version: https://AuthorMedia.com/464

Patreon: https://www.patreon.com/novelmarketing

00:00 Introduction
02:18 What tools have you used?
05:10 What increased your view count?
07:58 Do subscriber counts still matter on YouTube?
11:37 What is the most critical element of your video on YouTube?
13:45 Do you introduce yourself on YouTube like you would on your podcast?
17:14 What types of episodes perform best?
28:27 How long did it take to monetize on YouTube?
35:15 Was your goal to grow the podcast or reach a new audience?
42:07 What\'s the best microphone setup for recording on the go?
43:33 How do you deal with negative YouTube comments?
48:45 When is a good time to start a YouTube channel?
52:52 Should a new podcaster start with audio, video, or both?]]></itunes:summary>
<description ><![CDATA[You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?
One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.

But how do you do that?
I learned the hard way how not to do it.

To gain traction on YouTube, you have to respect YouTube as a platform. You can\'t just shovel your podcast audio onto it and expect good results.
I had an interesting conversation about this on the School of Podcasting hosted by Dave Jackson. Dave has been podcasting for 25 years, and we discussed the differences between YouTube and podcasting and how to successfully adapt a podcast to YouTube.

If you\'ve ever wanted to get more mileage out of your content, this week\'s episode is for you.

You\'ll learn:
 -How YouTube viewers behave differently from podcast listeners, and what that means for your content
 -When is a good time to launch your YouTube channel
 -The secret ingredients that make titles and thumbnails perform well

Whether you\'re launching a new YouTube channel or trying to grow an existing one, listen in or read the blog post to discover how to avoid common pitfalls and grow your audience with confidence.

Links:
Effective Book Cover Design- https://www.authormedia.com/effective-book-cover-design/

ElGato Prompter- https://www.elgato.com/us/en/p/prompter

Blog Version: https://AuthorMedia.com/464

Patreon: https://www.patreon.com/novelmarketing

00:00 Introduction
02:18 What tools have you used?
05:10 What increased your view count?
07:58 Do subscriber counts still matter on YouTube?
11:37 What is the most critical element of your video on YouTube?
13:45 Do you introduce yourself on YouTube like you would on your podcast?
17:14 What types of episodes perform best?
28:27 How long did it take to monetize on YouTube?
35:15 Was your goal to grow the podcast or reach a new audience?
42:07 What\'s the best microphone setup for recording on the go?
43:33 How do you deal with negative YouTube comments?
48:45 When is a good time to start a YouTube channel?
52:52 Should a new podcaster start with audio, video, or both?]]></description>
<enclosure  url='https://play.hubhopper.com/e56127586c9a4b4101f72f062c374df1.mp3?s=rss-feed'  length='53100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3479</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051682/adapting-a-podcast-to-youtube.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051682/adapting-a-podcast-to-youtube.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is the AI Bubble Popping?</title>
<link >https://listen.hubhopper.com/episode/is-the-ai-bubble-popping-1788977482/33051683</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771384</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 07 Jun 2025 10:06:09 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode of Author Update, Thomas Umstattd Jr. and Jonathan Shuerger dive into the collapse of Builder.ai and what it signals about a possible AI investment bubble, explore why audiobooks on YouTube aren’t piracy (and how authors can profit), discuss game-changing updates to Vellum and Publisher Rocket, and break down how to prove you\'re a human author in an age of AI-generated content. They also cover rising audiobook trends, Joe Abercrombie’s Hollywood deal, and why the first commandment of book marketing is still: love thy reader.

00:00 The AI Bubble: The Mechanical Turk & Builder.ai Fraud 
07:09 The Audiobook Boom: YouTube, Spotify & AI Narration 
22:24 The New York Times\' AI Licensing Deal & New Author Tools 
31:59 Proving Authorship & Key Industry Updates 
41:20 Hollywood Deals & Thomas\'s Copyright Troll Story 
49:26 The \"Love Thy Reader\" Commandment

New Author Update YouTube Channel: @-Update

Blog Article: @ai-bubble-popping/

Podcast Episode: https://www.buzzsprout.com/2470343/episodes/17295798

Patreon: https://www.patreon.com/c/novelmarketing

@errocket/]]></itunes:summary>
<description ><![CDATA[In this episode of Author Update, Thomas Umstattd Jr. and Jonathan Shuerger dive into the collapse of Builder.ai and what it signals about a possible AI investment bubble, explore why audiobooks on YouTube aren’t piracy (and how authors can profit), discuss game-changing updates to Vellum and Publisher Rocket, and break down how to prove you\'re a human author in an age of AI-generated content. They also cover rising audiobook trends, Joe Abercrombie’s Hollywood deal, and why the first commandment of book marketing is still: love thy reader.

00:00 The AI Bubble: The Mechanical Turk & Builder.ai Fraud 
07:09 The Audiobook Boom: YouTube, Spotify & AI Narration 
22:24 The New York Times\' AI Licensing Deal & New Author Tools 
31:59 Proving Authorship & Key Industry Updates 
41:20 Hollywood Deals & Thomas\'s Copyright Troll Story 
49:26 The \"Love Thy Reader\" Commandment

New Author Update YouTube Channel: @-Update

Blog Article: @ai-bubble-popping/

Podcast Episode: https://www.buzzsprout.com/2470343/episodes/17295798

Patreon: https://www.patreon.com/c/novelmarketing

@errocket/]]></description>
<enclosure  url='https://play.hubhopper.com/2330fb290acea83693647b970b871638.mp3?s=rss-feed'  length='55120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3612</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051683/is-the-ai-bubble-popping.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051683/is-the-ai-bubble-popping.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Publish a Book</title>
<link >https://listen.hubhopper.com/episode/how-to-publish-a-book-1788977482/33051684</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771409</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 04 Jun 2025 16:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[BLOG VERSION: https://www.authormedia.com/463/
PATREON: https://www.patreon.com/c/novelmarketing

Have you been dreaming about publishing a book that actually sells?

The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book.

I\'ve helped thousands of authors go from blank page to profitable launch, and in this week\'s episode, I\'m giving you the roadmap. You\'ll learn my complete six-step process as well as how to avoid common pitfalls and rookie mistakes.

In this episode, you\'ll discover:
 -The first thing you should do (even before writing chapter one)
 -Which people and tools can help you polish your manuscript (and the right order to use them)
 -How you can get free lifetime access to my course How to Get Published (Only in June!)

If you\'re serious about publishing a book that sells, this is the episode you can\'t afford to miss.

Listen in or read the blog version to learn how to successfully publish a book and avoid common mistakes.

00:00 Introduction
00:16 Step 1: Prepare for Writing 
04:20 Step 2: Write the Book
08:06 Step 3: Polish the Manuscript
11:42 Step 4: Create the Book
23:45 Step 5: Prepare for Launch
34:54 Step 6: Publish & Launch
37:24 Patron Appreciation Offer!]]></itunes:summary>
<description ><![CDATA[BLOG VERSION: https://www.authormedia.com/463/
PATREON: https://www.patreon.com/c/novelmarketing

Have you been dreaming about publishing a book that actually sells?

The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book.

I\'ve helped thousands of authors go from blank page to profitable launch, and in this week\'s episode, I\'m giving you the roadmap. You\'ll learn my complete six-step process as well as how to avoid common pitfalls and rookie mistakes.

In this episode, you\'ll discover:
 -The first thing you should do (even before writing chapter one)
 -Which people and tools can help you polish your manuscript (and the right order to use them)
 -How you can get free lifetime access to my course How to Get Published (Only in June!)

If you\'re serious about publishing a book that sells, this is the episode you can\'t afford to miss.

Listen in or read the blog version to learn how to successfully publish a book and avoid common mistakes.

00:00 Introduction
00:16 Step 1: Prepare for Writing 
04:20 Step 2: Write the Book
08:06 Step 3: Polish the Manuscript
11:42 Step 4: Create the Book
23:45 Step 5: Prepare for Launch
34:54 Step 6: Publish & Launch
37:24 Patron Appreciation Offer!]]></description>
<enclosure  url='https://play.hubhopper.com/c710af162ed6161d50bc5366ad7c26e8.mp3?s=rss-feed'  length='33040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2165</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051684/how-to-publish-a-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051684/how-to-publish-a-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The End of Google For Authors?</title>
<link >https://listen.hubhopper.com/episode/the-end-of-google-for-authors-1788977482/33051685</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771453</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 31 May 2025 10:04:52 +0000</pubDate>
<itunes:summary ><![CDATA[New Author Update YouTube Channel: @Author-Update

Patreon: https://www.patreon.com/c/novelmarketing

00:00 Welcome & Is This the End of Google? 
04:53 SEO in the Age of AI 
14:00 AI\'s Impact on Information & Human Connection 
21:55 Yoast SEO, Jony Ive, & AI Advertising 
27:46 Fabricated Blurbs & AI Audiobooks 
38:20 New Tools & Industry Trends 
48:21 Content Endings & Book Bans

Author Update Podcast Link: @/episodes/17258944

Blog Link: https://www.authormedia.com/author-update-is-this-the-end-of-google-for-authors/]]></itunes:summary>
<description ><![CDATA[New Author Update YouTube Channel: @Author-Update

Patreon: https://www.patreon.com/c/novelmarketing

00:00 Welcome & Is This the End of Google? 
04:53 SEO in the Age of AI 
14:00 AI\'s Impact on Information & Human Connection 
21:55 Yoast SEO, Jony Ive, & AI Advertising 
27:46 Fabricated Blurbs & AI Audiobooks 
38:20 New Tools & Industry Trends 
48:21 Content Endings & Book Bans

Author Update Podcast Link: @/episodes/17258944

Blog Link: https://www.authormedia.com/author-update-is-this-the-end-of-google-for-authors/]]></description>
<enclosure  url='https://play.hubhopper.com/7f88dad2eb7f68a1bc06daf6d5adc2ef.mp3?s=rss-feed'  length='52240000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3423</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051685/the-end-of-google-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051685/the-end-of-google-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >An Introduction to Author Ecosystems with Russel Nohelty</title>
<link >https://listen.hubhopper.com/episode/an-introduction-to-author-ecosystems-with-russel-nohelty-1788977482/33051686</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771361</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 28 May 2025 16:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?

That’s because book marketing isn’t one-size-fits-all.

In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.

You’ll discover:
 - Why some authors succeed with rapid release while others succeed with traditional launches
 - How to identify your own ecosystem and tailor your marketing strategy accordingly
 - Which types of authors complement one another best
 - Whether you’re struggling to gain traction or just want to work smarter, this conversation will give you clarity and direction.

Listen in or check out the blog post to find links to the Author Ecosystems quiz and other resources to help you determine where you fit in the author ecosystem. It’s a great place to start.

Blog Version: AuthorMedia.com/462
Patreon: https://www.patreon.com/c/novelmarketing

Links:
Brandon Sanderson\'s Crop Rotation Method Episode - https://www.authormedia.com/the-brandon-sanderson-crop-rotation-method-for-restful-rapid-writing/

AuthorEcosystem.com

00:00 Introduction
02:00 What is an author ecosystem?
05:25 What\'s a Desert author ecosystem?
13:52 What is a Grassland author?
20:39 What is a Tundra author?
32:19 What is a Forest author?
42:35What is an Aquatic author ecosystem?
52:54 How can I know which author ecosystem I fit into?]]></itunes:summary>
<description ><![CDATA[Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?

That’s because book marketing isn’t one-size-fits-all.

In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.

You’ll discover:
 - Why some authors succeed with rapid release while others succeed with traditional launches
 - How to identify your own ecosystem and tailor your marketing strategy accordingly
 - Which types of authors complement one another best
 - Whether you’re struggling to gain traction or just want to work smarter, this conversation will give you clarity and direction.

Listen in or check out the blog post to find links to the Author Ecosystems quiz and other resources to help you determine where you fit in the author ecosystem. It’s a great place to start.

Blog Version: AuthorMedia.com/462
Patreon: https://www.patreon.com/c/novelmarketing

Links:
Brandon Sanderson\'s Crop Rotation Method Episode - https://www.authormedia.com/the-brandon-sanderson-crop-rotation-method-for-restful-rapid-writing/

AuthorEcosystem.com

00:00 Introduction
02:00 What is an author ecosystem?
05:25 What\'s a Desert author ecosystem?
13:52 What is a Grassland author?
20:39 What is a Tundra author?
32:19 What is a Forest author?
42:35What is an Aquatic author ecosystem?
52:54 How can I know which author ecosystem I fit into?]]></description>
<enclosure  url='https://play.hubhopper.com/864d8574c3940c16155599723f882191.mp3?s=rss-feed'  length='46900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3073</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051686/an-introduction-to-author-ecosystems-with-russel-nohelty.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051686/an-introduction-to-author-ecosystems-with-russel-nohelty.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Do 45% of Authors *Already* Use AI?!</title>
<link >https://listen.hubhopper.com/episode/do-45-of-authors-already-use-ai-1788977482/33051687</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771372</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 24 May 2025 10:28:53 +0000</pubDate>
<itunes:summary ><![CDATA[Join Thomas Umstattd Jr. and Jonathan Shuerger for the latest publishing insights as they explore how 45% of authors are using AI, Spotify\'s audiobook revolution, and powerful marketing strategies from the gaming world. Discover why Spotify\'s 15-hour audiobook model is creating new opportunities for indie authors, while learning essential mental health tips to avoid burnout and maintain creativity for the long haul. Subscribe now for weekly updates on industry trends, marketing tactics, and practical advice to help you grow your platform and sell more books.

New Author Update YouTube Channel: https://www.youtube.com/channel/UCKqzVFsZZuqG4F-toa9sXVg

Patreon: https://www.patreon.com/c/novelmarketing

K-lytics: https://www.authormedia.com/klytics

00:00 Welcome & Author AI Usage Survey Results 
06:15 Debunking Common AI Objections 
12:32 AI in Journalism & Publishing Pitfalls 
19:10 Spotify\'s Impact on Audiobook Distribution 
25:35 The AI Arms Race: Gemini vs. Claude & AI Optimization 
32:20 Leveraging AI Tools & Website Optimization 
39:00 Amazon\'s AI Categories & Romance Trends 
45:10 Mental Health, Finances, & The \"Why\" of Writing 
52:10 Video Games: A New Frontier for Authors

Blog Post: @f-authors-already-use-ai-author-update/

Semper Die Link: https://amzn.to/43kQpcJ]]></itunes:summary>
<description ><![CDATA[Join Thomas Umstattd Jr. and Jonathan Shuerger for the latest publishing insights as they explore how 45% of authors are using AI, Spotify\'s audiobook revolution, and powerful marketing strategies from the gaming world. Discover why Spotify\'s 15-hour audiobook model is creating new opportunities for indie authors, while learning essential mental health tips to avoid burnout and maintain creativity for the long haul. Subscribe now for weekly updates on industry trends, marketing tactics, and practical advice to help you grow your platform and sell more books.

New Author Update YouTube Channel: https://www.youtube.com/channel/UCKqzVFsZZuqG4F-toa9sXVg

Patreon: https://www.patreon.com/c/novelmarketing

K-lytics: https://www.authormedia.com/klytics

00:00 Welcome & Author AI Usage Survey Results 
06:15 Debunking Common AI Objections 
12:32 AI in Journalism & Publishing Pitfalls 
19:10 Spotify\'s Impact on Audiobook Distribution 
25:35 The AI Arms Race: Gemini vs. Claude & AI Optimization 
32:20 Leveraging AI Tools & Website Optimization 
39:00 Amazon\'s AI Categories & Romance Trends 
45:10 Mental Health, Finances, & The \"Why\" of Writing 
52:10 Video Games: A New Frontier for Authors

Blog Post: @f-authors-already-use-ai-author-update/

Semper Die Link: https://amzn.to/43kQpcJ]]></description>
<enclosure  url='https://play.hubhopper.com/2f9f674b46caa45688bfdd0bf490a171.mp3?s=rss-feed'  length='74340000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4871</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051687/do-45-of-authors-already-use-ai.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051687/do-45-of-authors-already-use-ai.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI Optimization for Authors</title>
<link >https://listen.hubhopper.com/episode/ai-optimization-for-authors-1788977482/33051688</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771467</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 21 May 2025 16:01:13 +0000</pubDate>
<itunes:summary ><![CDATA[Most authors are thinking about AI the wrong way. AI isn’t really a tool for writing books, but it’s quickly becoming the most powerful tool for selling them. Even if you’re not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are.

In fact, today, readers across the globe asked AI, “What book should I read next?”

Did ChatGPT recommend your book? How can you make sure it does?
If your book isn’t showing up in AI-generated recommendations, this week’s episode will tell you how you can make it happen.

Tune in to discover:
 - Which of your digital assets is the most important AI optimization tool
 - How to structure your website’s book pages so AI can read and understand them
 - Which social media platforms AI trains on (and where your book info should be!)

Soon, there will be two types of authors: those recommended by AI and those wondering why their sales plummeted.

Don’t be left wondering why your sales took a dive! Listen in or read the blog version of this episode to help readers more easily discover your book with all the new search options they’re using.

Links:
Blog Version - AuthorMedia.com/461

Patreon - https://www.patreon.com/c/novelmarketing

FREE Author Website Course - https://training.authormedia.com/p/amazing-author-websites

Book Reviews Episode - https://www.authormedia.com/how-to-get-more-book-reviews-derek/

Metadata Episode - https://www.authormedia.com/meta-data/

GoodReads Episode - https://www.authormedia.com/how-to-promote-books-goodreads/

AuthorMedia.social

AI Thomas - https://www.authormedia.com/patron-toolbox/ai-thomas/

00:00 Introduction
01:11 How AIs Recommended Books
02:43 Optimizing Your Website for AI
06:06 AI Optimizing Book Pages
08:33 AI Optimized Reputation
10:20 AI Optimized PR
14:21 AI Optimized Book Metadata
22:05 AI Optimized Social Media
26:49 Mistakes to Avoid]]></itunes:summary>
<description ><![CDATA[Most authors are thinking about AI the wrong way. AI isn’t really a tool for writing books, but it’s quickly becoming the most powerful tool for selling them. Even if you’re not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are.

In fact, today, readers across the globe asked AI, “What book should I read next?”

Did ChatGPT recommend your book? How can you make sure it does?
If your book isn’t showing up in AI-generated recommendations, this week’s episode will tell you how you can make it happen.

Tune in to discover:
 - Which of your digital assets is the most important AI optimization tool
 - How to structure your website’s book pages so AI can read and understand them
 - Which social media platforms AI trains on (and where your book info should be!)

Soon, there will be two types of authors: those recommended by AI and those wondering why their sales plummeted.

Don’t be left wondering why your sales took a dive! Listen in or read the blog version of this episode to help readers more easily discover your book with all the new search options they’re using.

Links:
Blog Version - AuthorMedia.com/461

Patreon - https://www.patreon.com/c/novelmarketing

FREE Author Website Course - https://training.authormedia.com/p/amazing-author-websites

Book Reviews Episode - https://www.authormedia.com/how-to-get-more-book-reviews-derek/

Metadata Episode - https://www.authormedia.com/meta-data/

GoodReads Episode - https://www.authormedia.com/how-to-promote-books-goodreads/

AuthorMedia.social

AI Thomas - https://www.authormedia.com/patron-toolbox/ai-thomas/

00:00 Introduction
01:11 How AIs Recommended Books
02:43 Optimizing Your Website for AI
06:06 AI Optimizing Book Pages
08:33 AI Optimized Reputation
10:20 AI Optimized PR
14:21 AI Optimized Book Metadata
22:05 AI Optimized Social Media
26:49 Mistakes to Avoid]]></description>
<enclosure  url='https://play.hubhopper.com/888bed43f3fc0905ea59cd5177ef69e2.mp3?s=rss-feed'  length='28760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1884</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051688/ai-optimization-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051688/ai-optimization-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >KDP Royalty Changes &amp; Invasion of the AI Audiobooks</title>
<link >https://listen.hubhopper.com/episode/kdp-royalty-changes-invasion-of-the-ai-audiobooks-1788977482/33051689</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771437</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 17 May 2025 10:11:12 +0000</pubDate>
<itunes:summary ><![CDATA[00:00 – Introduction & Landmark Court Ruling Overview
00:24 – New Digital Buy Button & Niche Bookstore Predictions
01:24 – The Bookstore App Imperative & Marketing Predictions
02:03 – The Rise of AI Audiobooks & Amazon’s Response
03:27 – Human Narration vs. AI in Audiobooks
09:31 – Author Drama on X: Reviews, Rants & Ethics
11:37 – Navigating the Author Code of Conduct & Reader Relationships
14:14 – Publishing Purpose: Being Somebody vs. Getting Things Done
17:08 – Audiobooks for Nonfiction: Workbooks, Podcasts & Format Nuances
19:03 – Babylon Bee, Storytelling, & Conservative Voices in Publishing
21:26 – Publishing Economics: Struggling Publishers, Advances & Equity
26:06 – Equity Deals for Successful Indie Authors
29:32 – Introducing the New Book Cover Design Tool & Design Briefs
33:15 – KDP Royalty Changes & Pricing Strategies Explored
37:18 – U.S. Copyright Toolkit: Registration Benefits & Legal Edge
40:03 – How to Spot & Avoid Author Scams: Book Orders, Fake Reviews & More
46:32 – YouTube Short Clip Moment & Lighthearted Author Anecdotes
48:19 – Conduit Books’ Call for Male Literary Fiction & Market Debate
52:04 – Genre Fandoms: Otaku Culture, Launch Teams & Conventions
01:00:22 – Marine Corps Anecdote & Q&A Wrap-Up
01:03:05 – Conclusion, Thank Yous & Farewell

Check out our new chanel! https://www.youtube.com/@Author-Update

Support us on Patreon: https://www.patreon.com/novelmarketing]]></itunes:summary>
<description ><![CDATA[00:00 – Introduction & Landmark Court Ruling Overview
00:24 – New Digital Buy Button & Niche Bookstore Predictions
01:24 – The Bookstore App Imperative & Marketing Predictions
02:03 – The Rise of AI Audiobooks & Amazon’s Response
03:27 – Human Narration vs. AI in Audiobooks
09:31 – Author Drama on X: Reviews, Rants & Ethics
11:37 – Navigating the Author Code of Conduct & Reader Relationships
14:14 – Publishing Purpose: Being Somebody vs. Getting Things Done
17:08 – Audiobooks for Nonfiction: Workbooks, Podcasts & Format Nuances
19:03 – Babylon Bee, Storytelling, & Conservative Voices in Publishing
21:26 – Publishing Economics: Struggling Publishers, Advances & Equity
26:06 – Equity Deals for Successful Indie Authors
29:32 – Introducing the New Book Cover Design Tool & Design Briefs
33:15 – KDP Royalty Changes & Pricing Strategies Explored
37:18 – U.S. Copyright Toolkit: Registration Benefits & Legal Edge
40:03 – How to Spot & Avoid Author Scams: Book Orders, Fake Reviews & More
46:32 – YouTube Short Clip Moment & Lighthearted Author Anecdotes
48:19 – Conduit Books’ Call for Male Literary Fiction & Market Debate
52:04 – Genre Fandoms: Otaku Culture, Launch Teams & Conventions
01:00:22 – Marine Corps Anecdote & Q&A Wrap-Up
01:03:05 – Conclusion, Thank Yous & Farewell

Check out our new chanel! https://www.youtube.com/@Author-Update

Support us on Patreon: https://www.patreon.com/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/a71239812cbbbffd62ce89864236e19d.mp3?s=rss-feed'  length='57980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3799</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051689/kdp-royalty-changes-invasion-of-the-ai-audiobooks.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051689/kdp-royalty-changes-invasion-of-the-ai-audiobooks.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your Author Toolbox - Time-Saving Tools for Busy Authors</title>
<link >https://listen.hubhopper.com/episode/your-author-toolbox-time-saving-tools-for-busy-authors-1788977482/33051690</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771417</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 14 May 2025 16:01:30 +0000</pubDate>
<itunes:summary ><![CDATA[What if you had a toolbox filled with over 30 expert-level resources to help you sell more books and spend less time marketing?

In this week’s episode, I reveal the suite of powerful tools I’ve built to simplify writing and marketing for authors like you. From crafting irresistible blurbs to designing reader magnet covers, optimizing email campaigns, and even generating book launch plans, these tools are changing the game.

In this episode, you’ll discover tools to help you:
· Get almost any book marketing question answered (by “me”)
· Generate killer book blurbs in minutes
· Create a professional-looking cover for your reader magnet
· Generate a reader magnet (and other resources) for your book or topic

If you’ve ever wished for a personal assistant who works 24/7 and has more than 30 tools to advance your career, save you time, and sell your book, this episode is for you!

Listen in or read the blog version (with links!) to discover this innovative suite of tools that can streamline your work and give you more time to write.

Links:
Blog Version - AuthorMedia.com/460

Author Toolbox - https://www.authormedia.com/patron-toolbox/

About Page Episode - https://www.authormedia.com/is-your-author-about-me-page-boring-your-readers-to-death/

Design Brief Episode - https://www.authormedia.com/book-cover-design-brief-how-to/

00:00 – Introduction 
00:02 – AI Thomas: Your Book Marketing Chatbot 
00:03 – Blurb Generators: Crafting Compelling Book Pitches 
00:06 – Website Tools: Homepage Scanner Walkthrough 
00:10 – Book Covers: Design Brief Generator in Action 
00:13 – Publishing Tools: Book Title Brainstormer Introduction 
00:17 – Branding Tools: Tagline Brainstormer & Themed Insights 
00:18 – Advertising Tools: Ad Strategizer for Targeted Campaigns 
00:20 – Email Tools: Crafting Emails with the Drafter 
00:23 – Beta Readers: Twain Bot & Jane Bot 
00:24 – Reader Magnet Tools: Ideas & the Coloring Page Maker 
00:30 – Education Tools: Lesson Planner & Discussion Guide Builder 
00:32 – Patron Toolbox Summary]]></itunes:summary>
<description ><![CDATA[What if you had a toolbox filled with over 30 expert-level resources to help you sell more books and spend less time marketing?

In this week’s episode, I reveal the suite of powerful tools I’ve built to simplify writing and marketing for authors like you. From crafting irresistible blurbs to designing reader magnet covers, optimizing email campaigns, and even generating book launch plans, these tools are changing the game.

In this episode, you’ll discover tools to help you:
· Get almost any book marketing question answered (by “me”)
· Generate killer book blurbs in minutes
· Create a professional-looking cover for your reader magnet
· Generate a reader magnet (and other resources) for your book or topic

If you’ve ever wished for a personal assistant who works 24/7 and has more than 30 tools to advance your career, save you time, and sell your book, this episode is for you!

Listen in or read the blog version (with links!) to discover this innovative suite of tools that can streamline your work and give you more time to write.

Links:
Blog Version - AuthorMedia.com/460

Author Toolbox - https://www.authormedia.com/patron-toolbox/

About Page Episode - https://www.authormedia.com/is-your-author-about-me-page-boring-your-readers-to-death/

Design Brief Episode - https://www.authormedia.com/book-cover-design-brief-how-to/

00:00 – Introduction 
00:02 – AI Thomas: Your Book Marketing Chatbot 
00:03 – Blurb Generators: Crafting Compelling Book Pitches 
00:06 – Website Tools: Homepage Scanner Walkthrough 
00:10 – Book Covers: Design Brief Generator in Action 
00:13 – Publishing Tools: Book Title Brainstormer Introduction 
00:17 – Branding Tools: Tagline Brainstormer & Themed Insights 
00:18 – Advertising Tools: Ad Strategizer for Targeted Campaigns 
00:20 – Email Tools: Crafting Emails with the Drafter 
00:23 – Beta Readers: Twain Bot & Jane Bot 
00:24 – Reader Magnet Tools: Ideas & the Coloring Page Maker 
00:30 – Education Tools: Lesson Planner & Discussion Guide Builder 
00:32 – Patron Toolbox Summary]]></description>
<enclosure  url='https://play.hubhopper.com/72e18c3a42c4cacfb97c14306062dfc7.mp3?s=rss-feed'  length='31170000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2042</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051690/your-author-toolbox-time-saving-tools-for-busy-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051690/your-author-toolbox-time-saving-tools-for-busy-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Skype Dies, Romantasy Surges, &amp; Mr. Beast Starts Writing the Bestest Best Seller Ever</title>
<link >https://listen.hubhopper.com/episode/skype-dies-romantasy-surges-mr-beast-starts-writing-the-bestest-best-seller-ever-1788977482/33051691</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771477</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 10 May 2025 10:08:10 +0000</pubDate>
<itunes:summary ><![CDATA[Author Update New Channel: https://www.youtube.com/@Author-Update

00:00 – Introduction & Channel Announcement
00:55 – Easier Book Purchasing on Apple Devices
02:32 – Saying Goodbye to Skype & the Rise of Zoom/Teams
04:20 – Education Funding, ESA Updates & New Lesson Planner Tool
07:25 – Debating Book Banning vs. Book Selection in Schools
09:05 – Mr. Beast & James Patterson: A Novel Collaboration?
13:09 – Genre Trends in Publishing: The Rise of “Romanticie”
19:14 – The Horror Boom: Market Trends & Genre Insights
26:29 – Christianity’s Resurgence Among Young Men
30:55 – Google’s Search Update, SEO Shifts & the AI Impact
39:57 – Optimizing Content for AI & the Future of Multimodal Search
54:27 – OpenAI’s Social Network & the AI Platform Competition
57:14 – Closing Remarks & Channel Transition Updates]]></itunes:summary>
<description ><![CDATA[Author Update New Channel: https://www.youtube.com/@Author-Update

00:00 – Introduction & Channel Announcement
00:55 – Easier Book Purchasing on Apple Devices
02:32 – Saying Goodbye to Skype & the Rise of Zoom/Teams
04:20 – Education Funding, ESA Updates & New Lesson Planner Tool
07:25 – Debating Book Banning vs. Book Selection in Schools
09:05 – Mr. Beast & James Patterson: A Novel Collaboration?
13:09 – Genre Trends in Publishing: The Rise of “Romanticie”
19:14 – The Horror Boom: Market Trends & Genre Insights
26:29 – Christianity’s Resurgence Among Young Men
30:55 – Google’s Search Update, SEO Shifts & the AI Impact
39:57 – Optimizing Content for AI & the Future of Multimodal Search
54:27 – OpenAI’s Social Network & the AI Platform Competition
57:14 – Closing Remarks & Channel Transition Updates]]></description>
<enclosure  url='https://play.hubhopper.com/e461bbf3576a75e54c6faa9b06d35e0d.mp3?s=rss-feed'  length='53780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3524</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051691/skype-dies-romantasy-surges-mr-beast-starts-writing-the-bestest-best-seller-ever.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051691/skype-dies-romantasy-surges-mr-beast-starts-writing-the-bestest-best-seller-ever.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Generate Passive Income with Affiliate Marketing</title>
<link >https://listen.hubhopper.com/episode/how-to-generate-passive-income-with-affiliate-marketing-1788977482/33051692</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771466</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 07 May 2025 16:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[Are you leaving money on the table every time you share a link to your book?
In this week’s episode, we talk with Jesse Lakes, co-founder of Geniuslink, to explore how universal book links and affiliate marketing can help you reach more readers and earn extra income.

You’ll learn:
 - Why Amazon.com links could be costing you sales
 - The tools that make it easy to start earning today (and keep you compliant!)
 - How to future-proof your book links

You’ve already done the work to write the book and make it available online. Now, make your book links work harder for you.

Listen in or check out the blog version (with all the links) to find your roadmap to universal book links.

BLOG: https://www.authormedia.com/how-to-generate-passive-income-with-affiliate-marketing/

PATREON: https://www.patreon.com/c/novelmarketing

LISTEN: https://www.authormedia.com/how-to-generate-passive-income-with-affiliate-marketing/

LINKS:
NEW Author Update Podcast - AuthorUpdate.com

Rciprocity Episode - https://www.authormedia.com/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology/

QR Codes Episode - https://www.authormedia.com/how-to-use-qr-codes-to-boost-book-sales-grow-your-email-list/

GeniusLink.com

BookLinker.com

00:00 Introduction
01:01 What is a universal book link
02:29 How does your tool handle buying options?
04:42 Why do universal book links matter?
08:59 How do universal book links help you generate revenue?
11:36 Does Geniuslink support Amazon link tagging?
15:23 Any tips for authors intimidated by getting started with affiliate links?
20:38 Which affiliate program should I sign up for first?
23:32 How can I boost my Amazon affiliate revenue?
32:24 How hard is it to switch from Booklinker to Geniuslink?

Guest: Jesse Lakes
Topic: Affiliate links and universal book links]]></itunes:summary>
<description ><![CDATA[Are you leaving money on the table every time you share a link to your book?
In this week’s episode, we talk with Jesse Lakes, co-founder of Geniuslink, to explore how universal book links and affiliate marketing can help you reach more readers and earn extra income.

You’ll learn:
 - Why Amazon.com links could be costing you sales
 - The tools that make it easy to start earning today (and keep you compliant!)
 - How to future-proof your book links

You’ve already done the work to write the book and make it available online. Now, make your book links work harder for you.

Listen in or check out the blog version (with all the links) to find your roadmap to universal book links.

BLOG: https://www.authormedia.com/how-to-generate-passive-income-with-affiliate-marketing/

PATREON: https://www.patreon.com/c/novelmarketing

LISTEN: https://www.authormedia.com/how-to-generate-passive-income-with-affiliate-marketing/

LINKS:
NEW Author Update Podcast - AuthorUpdate.com

Rciprocity Episode - https://www.authormedia.com/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology/

QR Codes Episode - https://www.authormedia.com/how-to-use-qr-codes-to-boost-book-sales-grow-your-email-list/

GeniusLink.com

BookLinker.com

00:00 Introduction
01:01 What is a universal book link
02:29 How does your tool handle buying options?
04:42 Why do universal book links matter?
08:59 How do universal book links help you generate revenue?
11:36 Does Geniuslink support Amazon link tagging?
15:23 Any tips for authors intimidated by getting started with affiliate links?
20:38 Which affiliate program should I sign up for first?
23:32 How can I boost my Amazon affiliate revenue?
32:24 How hard is it to switch from Booklinker to Geniuslink?

Guest: Jesse Lakes
Topic: Affiliate links and universal book links]]></description>
<enclosure  url='https://play.hubhopper.com/eefee3fc1ecffdf3e497f51d71904f75.mp3?s=rss-feed'  length='32830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2151</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051692/how-to-generate-passive-income-with-affiliate-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051692/how-to-generate-passive-income-with-affiliate-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Book Bans, Copyright Trolls Target Authors, and is Social Media Mostly Bots? | Author Update</title>
<link >https://listen.hubhopper.com/episode/book-bans-copyright-trolls-target-authors-and-is-social-media-mostly-bots-author-update-1788977482/33051693</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771373</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 03 May 2025 10:06:26 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to Author Update, your go-to source for the latest publishing industry news, marketing strategies, and author advice! In this episode, we dive into crucial developments affecting authors and their publishing journeys.

Episode Highlights:
 Social media AI bots are proving more persuasive than humans - what this means for your author platform
 Libraries removing conservative books - the double standard in book banning debates
️ Apple losing its App Store court case - huge implications for indie authors selling directly to readers
 Writer MBA conference shutting down - lessons for author businesses
 AI selecting author panelists at conferences - how to optimize your presence for AI recommendations
️ Copyright trolls targeting authors and bloggers - how to protect yourself with DMCA registration
 EU regulations classifying authors as \"manufacturers\" - what this means for global distribution
 How tariffs might actually help authors with advertising costs

00:00 – Introduction & Family Update
00:49 – Social Media Bots Outperform Humans
05:36 – AI in Conference Panelist Selection at Seattle World Con
08:02 – AI Optimization & Book Recommendations
13:19 – Tuttle Twins Book Ban in New York Libraries
18:33 – Apple Loses App Store Court Case
25:20 – Writer MBA Conference Shuts Down
31:47 – Janebot & Twainbot: AI Beta Readers
43:00 – Copyright Trolls & DMCA Defense
44:59 – EU Regulations for Authors & Publishers
49:03 – Tariffs: How They Could Benefit Authors
58:13 – Wrap-Up & Final Thoughts

Links:
 - Patreon: https://www.patreon.com/novelmarketing
 - Blog Version: https://www.authormedia.com/book-bans-copyright-trolls/]]></itunes:summary>
<description ><![CDATA[Welcome to Author Update, your go-to source for the latest publishing industry news, marketing strategies, and author advice! In this episode, we dive into crucial developments affecting authors and their publishing journeys.

Episode Highlights:
 Social media AI bots are proving more persuasive than humans - what this means for your author platform
 Libraries removing conservative books - the double standard in book banning debates
️ Apple losing its App Store court case - huge implications for indie authors selling directly to readers
 Writer MBA conference shutting down - lessons for author businesses
 AI selecting author panelists at conferences - how to optimize your presence for AI recommendations
️ Copyright trolls targeting authors and bloggers - how to protect yourself with DMCA registration
 EU regulations classifying authors as \"manufacturers\" - what this means for global distribution
 How tariffs might actually help authors with advertising costs

00:00 – Introduction & Family Update
00:49 – Social Media Bots Outperform Humans
05:36 – AI in Conference Panelist Selection at Seattle World Con
08:02 – AI Optimization & Book Recommendations
13:19 – Tuttle Twins Book Ban in New York Libraries
18:33 – Apple Loses App Store Court Case
25:20 – Writer MBA Conference Shuts Down
31:47 – Janebot & Twainbot: AI Beta Readers
43:00 – Copyright Trolls & DMCA Defense
44:59 – EU Regulations for Authors & Publishers
49:03 – Tariffs: How They Could Benefit Authors
58:13 – Wrap-Up & Final Thoughts

Links:
 - Patreon: https://www.patreon.com/novelmarketing
 - Blog Version: https://www.authormedia.com/book-bans-copyright-trolls/]]></description>
<enclosure  url='https://play.hubhopper.com/360d0b83164bc9950c82cd1c14b7387b.mp3?s=rss-feed'  length='53400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3499</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051693/book-bans-copyright-trolls-target-authors-and-is-social-media-mostly-bots-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051693/book-bans-copyright-trolls-target-authors-and-is-social-media-mostly-bots-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to PROFITABLY Advertise a Solo Book on Amazon</title>
<link >https://listen.hubhopper.com/episode/how-to-profitably-advertise-a-solo-book-on-amazon-1788977482/33051694</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771474</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 30 Apr 2025 16:00:12 +0000</pubDate>
<itunes:summary ><![CDATA[Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.
Many authors think they need a series to make ads work, but that’s not true. 

You can run profitable ads even if you only have one book published.
In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.

You’ll learn:
 Which type of ads are most efficient for a stand-alone book
 How you can work smarter, not harder when setting up your ads
 How much you should spend on ads to get good data about whether they’re working for you

Listen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazon’s search engine to boost your book’s visibility and sales.

00:00 Introduction
00:50 How did you get started with Amazon advertising?
02:03 Why do Amazon ads fail?
13:48 The Root Cause of a Successful Ad
18:28 Do you recommend using dynamic bidding?
20:47 How profitable do you have to be to continue advertising?
23:08 Writing for Profit or Satisfaction or Both?
27:38 What is the difference between a Custom Text ad and a Standard ad?
35:33 What are your thoughts on defensive ads?
41:40 How do you set your cost per click?
46:42 How do you advertise audiobooks on Amazon?

Links:
Blog Version - AuthorMedia.com/458

Patreon: https://www.patreon.com/c/novelmarketing

Patron ToolBox - https://www.authormedia.com/patron-toolbox/

Dave Chesson Episode - https://www.authormedia.com/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-descriptions-with-dave-chesson/

Connor Boyack Episode - https://www.authormedia.com/how-connor-boyack-sold-millions-of-books-directly-to-readers-without-using-amazon/

Author Update Podcast - https://www.authormedia.com/author-update/

Scott\'s Website - ScottLaPierre.org]]></itunes:summary>
<description ><![CDATA[Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.
Many authors think they need a series to make ads work, but that’s not true. 

You can run profitable ads even if you only have one book published.
In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.

You’ll learn:
 Which type of ads are most efficient for a stand-alone book
 How you can work smarter, not harder when setting up your ads
 How much you should spend on ads to get good data about whether they’re working for you

Listen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazon’s search engine to boost your book’s visibility and sales.

00:00 Introduction
00:50 How did you get started with Amazon advertising?
02:03 Why do Amazon ads fail?
13:48 The Root Cause of a Successful Ad
18:28 Do you recommend using dynamic bidding?
20:47 How profitable do you have to be to continue advertising?
23:08 Writing for Profit or Satisfaction or Both?
27:38 What is the difference between a Custom Text ad and a Standard ad?
35:33 What are your thoughts on defensive ads?
41:40 How do you set your cost per click?
46:42 How do you advertise audiobooks on Amazon?

Links:
Blog Version - AuthorMedia.com/458

Patreon: https://www.patreon.com/c/novelmarketing

Patron ToolBox - https://www.authormedia.com/patron-toolbox/

Dave Chesson Episode - https://www.authormedia.com/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-descriptions-with-dave-chesson/

Connor Boyack Episode - https://www.authormedia.com/how-connor-boyack-sold-millions-of-books-directly-to-readers-without-using-amazon/

Author Update Podcast - https://www.authormedia.com/author-update/

Scott\'s Website - ScottLaPierre.org]]></description>
<enclosure  url='https://play.hubhopper.com/954daeeb037e61c1c655576ddb118946.mp3?s=rss-feed'  length='46220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3029</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051694/how-to-profitably-advertise-a-solo-book-on-amazon.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051694/how-to-profitably-advertise-a-solo-book-on-amazon.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Does Facebook Think Your Book is Worthless, Author Certification &amp; AI Gets Religion | Author Update</title>
<link >https://listen.hubhopper.com/episode/does-facebook-think-your-book-is-worthless-author-certification-ai-gets-religion-author-update-1788977482/33051695</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771475</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 26 Apr 2025 09:48:28 +0000</pubDate>
<itunes:summary ><![CDATA[Stay informed with the latest publishing trends, AI developments, and author strategies to grow your platform and sell more books!

In this episode, we dive into Meta\'s controversial defense against using novels for AI training, surprising AI religious tendencies, changing market dynamics for author advertising, and essential publishing industry updates you need to know.

Links:
Jonathan\'s Baby Registry: https://amzn.to/3Ydr0jB (Affiliate Link)]]></itunes:summary>
<description ><![CDATA[Stay informed with the latest publishing trends, AI developments, and author strategies to grow your platform and sell more books!

In this episode, we dive into Meta\'s controversial defense against using novels for AI training, surprising AI religious tendencies, changing market dynamics for author advertising, and essential publishing industry updates you need to know.

Links:
Jonathan\'s Baby Registry: https://amzn.to/3Ydr0jB (Affiliate Link)]]></description>
<enclosure  url='https://play.hubhopper.com/7f1df25479a65450f762422db4a0f4d1.mp3?s=rss-feed'  length='41130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2695</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051695/does-facebook-think-your-book-is-worthless-author-certification-ai-gets-religion-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051695/does-facebook-think-your-book-is-worthless-author-certification-ai-gets-religion-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Amazon\&apos;s New AI Series Recap Feature: How It Will Impact Your Kindle Books</title>
<link >https://listen.hubhopper.com/episode/amazons-new-ai-series-recap-feature-how-it-will-impact-your-kindle-books-1788977482/33051696</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771338</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 12 Apr 2025 09:05:36 +0000</pubDate>
<itunes:summary ><![CDATA[Enter to Win Lifetime Access to the Author Email Academy: https://kingsumo.com/g/1vjgnd1/win-lifetime-access-to-the-author-email-academy 

Here’s what you can expect from Author Update:

Publishing News: Stay in the loop on what’s happening in the industry.
Advice That Matters: Learn how to make your book irresistible to readers.
Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.]]></itunes:summary>
<description ><![CDATA[Enter to Win Lifetime Access to the Author Email Academy: https://kingsumo.com/g/1vjgnd1/win-lifetime-access-to-the-author-email-academy 

Here’s what you can expect from Author Update:

Publishing News: Stay in the loop on what’s happening in the industry.
Advice That Matters: Learn how to make your book irresistible to readers.
Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.]]></description>
<enclosure  url='https://play.hubhopper.com/57ae0145d6b090a71e97fc59b93ce704.mp3?s=rss-feed'  length='49550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3247</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051696/amazons-new-ai-series-recap-feature-how-it-will-impact-your-kindle-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051696/amazons-new-ai-series-recap-feature-how-it-will-impact-your-kindle-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >2025 Laptop Buying Guide for Authors</title>
<link >https://listen.hubhopper.com/episode/2025-laptop-buying-guide-for-authors-1788977482/33051697</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771463</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 09 Apr 2025 16:01:07 +0000</pubDate>
<itunes:summary ><![CDATA[Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.
Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.

​This week’s episode​ is my 2025 Laptop Buying Guide for Authors. You’ll discover:
 Why the processor everyone obsesses over barely matters for writers
 Why most professional authors choose Apple
 What to avoid when shopping for your next laptop
 Links to my laptop recommendations for every budget

As a tech nerd who’s been building computers since age 12 and helping thousands of authors over the last 15 years, I’ll cut through the hype and show you what really matters.

​Listen in​ or ​read the blog version​ and finally get a laptop that works for you, not against you..

Links:
Blog Version: https://www.authormedia.com/2025-laptop-buying-guide-for-authors/

iPad Display Setup Guide: https://support.apple.com/en-us/102597

13 inch MacBook Air: https://amzn.to/3FOR666

Surface Laptop: https://amzn.to/4j7bQEk

Lenovo IdeaPad 3i: https://amzn.to/4iUzDYE

Patron Toolbox: https://www.authormedia.com/patron-toolbox/


00:00 Introduction
00:47 What Doesn’t Matter in an Author Laptop
04:25 What to Avoid
05:22 What Does Matter for Authors
11:36 Why Most Authors Use Apple Computers
19:22 My Recommendations]]></itunes:summary>
<description ><![CDATA[Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.
Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.

​This week’s episode​ is my 2025 Laptop Buying Guide for Authors. You’ll discover:
 Why the processor everyone obsesses over barely matters for writers
 Why most professional authors choose Apple
 What to avoid when shopping for your next laptop
 Links to my laptop recommendations for every budget

As a tech nerd who’s been building computers since age 12 and helping thousands of authors over the last 15 years, I’ll cut through the hype and show you what really matters.

​Listen in​ or ​read the blog version​ and finally get a laptop that works for you, not against you..

Links:
Blog Version: https://www.authormedia.com/2025-laptop-buying-guide-for-authors/

iPad Display Setup Guide: https://support.apple.com/en-us/102597

13 inch MacBook Air: https://amzn.to/3FOR666

Surface Laptop: https://amzn.to/4j7bQEk

Lenovo IdeaPad 3i: https://amzn.to/4iUzDYE

Patron Toolbox: https://www.authormedia.com/patron-toolbox/


00:00 Introduction
00:47 What Doesn’t Matter in an Author Laptop
04:25 What to Avoid
05:22 What Does Matter for Authors
11:36 Why Most Authors Use Apple Computers
19:22 My Recommendations]]></description>
<enclosure  url='https://play.hubhopper.com/4541558585f0c6acfb5fcc8e0ea40662.mp3?s=rss-feed'  length='23230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1522</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051697/2025-laptop-buying-guide-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051697/2025-laptop-buying-guide-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Tariffs Up &amp; NaNoWiMo Closing Down | Author Update</title>
<link >https://listen.hubhopper.com/episode/tariffs-up-nanowimo-closing-down-author-update-1788977482/33051698</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771341</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 05 Apr 2025 09:54:03 +0000</pubDate>
<itunes:summary ><![CDATA[Here’s what you can expect from Author Update:

Publishing News: Stay in the loop on what’s happening in the industry.
Advice That Matters: Learn how to make your book irresistible to readers.
Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.]]></itunes:summary>
<description ><![CDATA[Here’s what you can expect from Author Update:

Publishing News: Stay in the loop on what’s happening in the industry.
Advice That Matters: Learn how to make your book irresistible to readers.
Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.]]></description>
<enclosure  url='https://play.hubhopper.com/e0ff2ab3b7d154ed6a8ff6e90278c9be.mp3?s=rss-feed'  length='45730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2996</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051698/tariffs-up-nanowimo-closing-down-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051698/tariffs-up-nanowimo-closing-down-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Email List Alchemy: How to Grow Your Email List Fast With Giveaways</title>
<link >https://listen.hubhopper.com/episode/email-list-alchemy-how-to-grow-your-email-list-fast-with-giveaways-1788977482/33051699</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771450</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 02 Apr 2025 16:00:19 +0000</pubDate>
<itunes:summary ><![CDATA[Author Email Academy GIVEAWAY! - https://kingsumo.com/g/1vjgnd1/win-lifetime-access-to-the-author-email-academy

Building an email list made up of more than friends and family can feel impossible, especially before you\'ve launched your first book. Eventually, you have to attract strangers. But how?
How do you convince strangers to join your email list?
We\'ve been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.
In this week\'s episode, you\'ll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers using a surprising tool (hint: it\'s not ads).

You\'ll learn:
How to turn giveaways into a powerful email growth engine using KingSumo
How to attract your ideal readers (not just freebie hunters)
How to collaborate with other authors to multiply your reach and your results
No matter what genre you write, Kelly\'s strategy is very reproducible. Listen in or read the blog version for ideas on how to grow your network, serve your readers, and grow your audience.

Links:
King Sumo - http://authormedia.com/kingsumo
Authormedia.social

00:00 Introduction
01:12 How did you start growing your list?
02:45 How do you run an author giveaway?
08:12 How do you create a giveaway with KingSumo?
11:45 How do you pick your winner?
12:44 What kind of results have you seen?
15:29 How do you share your giveaway?
15:57 Can you run ads for your giveaway?
18:26 What do you do for the people who didn’t win?
21:35 How many subscribers do you get from a giveaway?]]></itunes:summary>
<description ><![CDATA[Author Email Academy GIVEAWAY! - https://kingsumo.com/g/1vjgnd1/win-lifetime-access-to-the-author-email-academy

Building an email list made up of more than friends and family can feel impossible, especially before you\'ve launched your first book. Eventually, you have to attract strangers. But how?
How do you convince strangers to join your email list?
We\'ve been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.
In this week\'s episode, you\'ll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers using a surprising tool (hint: it\'s not ads).

You\'ll learn:
How to turn giveaways into a powerful email growth engine using KingSumo
How to attract your ideal readers (not just freebie hunters)
How to collaborate with other authors to multiply your reach and your results
No matter what genre you write, Kelly\'s strategy is very reproducible. Listen in or read the blog version for ideas on how to grow your network, serve your readers, and grow your audience.

Links:
King Sumo - http://authormedia.com/kingsumo
Authormedia.social

00:00 Introduction
01:12 How did you start growing your list?
02:45 How do you run an author giveaway?
08:12 How do you create a giveaway with KingSumo?
11:45 How do you pick your winner?
12:44 What kind of results have you seen?
15:29 How do you share your giveaway?
15:57 Can you run ads for your giveaway?
18:26 What do you do for the people who didn’t win?
21:35 How many subscribers do you get from a giveaway?]]></description>
<enclosure  url='https://play.hubhopper.com/aff3f33a2c62f601cc7ae11ab8e8cefb.mp3?s=rss-feed'  length='25250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1654</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051699/email-list-alchemy-how-to-grow-your-email-list-fast-with-giveaways.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051699/email-list-alchemy-how-to-grow-your-email-list-fast-with-giveaways.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Invasion of the AI Images | Author Update</title>
<link >https://listen.hubhopper.com/episode/invasion-of-the-ai-images-author-update-1788977482/33051700</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771396</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 29 Mar 2025 10:53:31 +0000</pubDate>
<itunes:summary ><![CDATA[Here’s what you can expect from Author Update:

Publishing News: Stay in the loop on what’s happening in the industry.
Advice That Matters: Learn how to make your book irresistible to readers.
Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.

Links: 

 - Novel Marketing Patreon: https://www.patreon.com/novelmarketing
 - First Email Challenge: https://training.authormedia.com/courses/2751846
 - Patron Toolbox: https://www.authormedia.com/patron-toolbox/
 - AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/
 - Jon’s Substack Link: https://jonathanshuerger.substack.com/p/for-authors-amazon-ad-words?r=2i152j

Affiliate Link: 
 M4 MacBook Air: https://amzn.to/3XAF8TN

# YouTube Chapters for Author Update

00:00 Introduction and Welcome
00:43 Amazon Ads Expansion to New Countries
02:25 Technology News: AI Updates in Publishing
03:58 Traditional Publishing Embracing AI
04:17 ChatGPT\'s New Image Generator
09:51 AI Ethics: Taking Jobs from Artists?
14:13 The Future of Creativity: Authenticity as Currency
17:16 Google\'s Gemini 2.5 AI Model
20:41 Overcoming Procrastination for Authors
25:04 The Future of the Internet: Smaller Communities?
32:04 IMLS Cuts to Libraries: Impact on Authors
39:22 Canadian Booksellers Fighting US Tariffs
51:04 Amazon Beta Testing Sponsored Ads on Retailer Websites
53:52 Q&A: Budget-Friendly Advertising for Authors
56:23 Using AI for Developmental Editing
58:22 Targeting Your Ideal Readers
1:00:36 Ethics of Using AI-Generated Content
1:06:40 Sponsor Message and Closing]]></itunes:summary>
<description ><![CDATA[Here’s what you can expect from Author Update:

Publishing News: Stay in the loop on what’s happening in the industry.
Advice That Matters: Learn how to make your book irresistible to readers.
Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.

Links: 

 - Novel Marketing Patreon: https://www.patreon.com/novelmarketing
 - First Email Challenge: https://training.authormedia.com/courses/2751846
 - Patron Toolbox: https://www.authormedia.com/patron-toolbox/
 - AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/
 - Jon’s Substack Link: https://jonathanshuerger.substack.com/p/for-authors-amazon-ad-words?r=2i152j

Affiliate Link: 
 M4 MacBook Air: https://amzn.to/3XAF8TN

# YouTube Chapters for Author Update

00:00 Introduction and Welcome
00:43 Amazon Ads Expansion to New Countries
02:25 Technology News: AI Updates in Publishing
03:58 Traditional Publishing Embracing AI
04:17 ChatGPT\'s New Image Generator
09:51 AI Ethics: Taking Jobs from Artists?
14:13 The Future of Creativity: Authenticity as Currency
17:16 Google\'s Gemini 2.5 AI Model
20:41 Overcoming Procrastination for Authors
25:04 The Future of the Internet: Smaller Communities?
32:04 IMLS Cuts to Libraries: Impact on Authors
39:22 Canadian Booksellers Fighting US Tariffs
51:04 Amazon Beta Testing Sponsored Ads on Retailer Websites
53:52 Q&A: Budget-Friendly Advertising for Authors
56:23 Using AI for Developmental Editing
58:22 Targeting Your Ideal Readers
1:00:36 Ethics of Using AI-Generated Content
1:06:40 Sponsor Message and Closing]]></description>
<enclosure  url='https://play.hubhopper.com/d742b63ee6977f1cc143ddf2ada64af3.mp3?s=rss-feed'  length='63280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4147</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051700/invasion-of-the-ai-images-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051700/invasion-of-the-ai-images-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Escaping the Procrastination Prison: A Guide for Tired Authors</title>
<link >https://listen.hubhopper.com/episode/escaping-the-procrastination-prison-a-guide-for-tired-authors-1788977482/33051701</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771425</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 26 Mar 2025 16:01:14 +0000</pubDate>
<itunes:summary ><![CDATA[Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your book is not finished yet. It might be why your book isn’t selling.

What is it? Procrastination.

You can’t beat procrastination by hustling harder; you need a plan that’s smarter.

So, how do you escape the procrastination prison? One step at a time.

In this week’s episode, you’ll learn 10 practical steps to help you overcome distractions, reclaim your focus, and take your next step without burning out.

You’ll discover:
 One easy (but hard) step that will instantly free up mental space for writing
 How to determine what your next action should be
 Tools to keep you focused, motivated, and on schedule
 A new Novel Marketing challenge that will get you started…for free!

Listen in or read the blog version to find out how to beat procrastination and get back to your meaningful work.

Links:
Blog Version https://www.authormedia.com/454/
When to Quit Writing Episode - https://www.authormedia.com/when-to-quit/
Author Website Course - https://training.authormedia.com/p/amazing-author-websites

Getting Things Done (Affiliate Link) - https://amzn.to/4kAzkn2

Crop Rotation Method Episode - https://www.authormedia.com/the-brandon-sanderson-crop-rotation-method-for-restful-rapid-writing/

Send Your First Email Challenge - https://training.authormedia.com/p/send-your-first-email-challenge

Author Email Course - https://training.authormedia.com/p/email-marketing

Times:
00:00 Introduction
00:47 Step 1: The Hardest Step
03:53 Step 2: Answer the Tricky Question
05:59 Step 3: Schedule Your Time
07:52 Step 4: Break Up Projects into Next Actions
09:25 Step 5: Work on One Next Action at a Time
12:04 Step 6: Find a Community
14:15 Step 7: Sleep
18:49 Step 8: Embrace the Broken
20:35 Step 9: Create a Tortoise Enclosure
22:09 Step 10: Embrace the Stakes]]></itunes:summary>
<description ><![CDATA[Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your book is not finished yet. It might be why your book isn’t selling.

What is it? Procrastination.

You can’t beat procrastination by hustling harder; you need a plan that’s smarter.

So, how do you escape the procrastination prison? One step at a time.

In this week’s episode, you’ll learn 10 practical steps to help you overcome distractions, reclaim your focus, and take your next step without burning out.

You’ll discover:
 One easy (but hard) step that will instantly free up mental space for writing
 How to determine what your next action should be
 Tools to keep you focused, motivated, and on schedule
 A new Novel Marketing challenge that will get you started…for free!

Listen in or read the blog version to find out how to beat procrastination and get back to your meaningful work.

Links:
Blog Version https://www.authormedia.com/454/
When to Quit Writing Episode - https://www.authormedia.com/when-to-quit/
Author Website Course - https://training.authormedia.com/p/amazing-author-websites

Getting Things Done (Affiliate Link) - https://amzn.to/4kAzkn2

Crop Rotation Method Episode - https://www.authormedia.com/the-brandon-sanderson-crop-rotation-method-for-restful-rapid-writing/

Send Your First Email Challenge - https://training.authormedia.com/p/send-your-first-email-challenge

Author Email Course - https://training.authormedia.com/p/email-marketing

Times:
00:00 Introduction
00:47 Step 1: The Hardest Step
03:53 Step 2: Answer the Tricky Question
05:59 Step 3: Schedule Your Time
07:52 Step 4: Break Up Projects into Next Actions
09:25 Step 5: Work on One Next Action at a Time
12:04 Step 6: Find a Community
14:15 Step 7: Sleep
18:49 Step 8: Embrace the Broken
20:35 Step 9: Create a Tortoise Enclosure
22:09 Step 10: Embrace the Stakes]]></description>
<enclosure  url='https://play.hubhopper.com/c6f3a02ac75e01197f726c768b0636da.mp3?s=rss-feed'  length='23650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1549</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051701/escaping-the-procrastination-prison-a-guide-for-tired-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051701/escaping-the-procrastination-prison-a-guide-for-tired-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use QR Codes to Boost Book Sales &amp; Grow Your Email List</title>
<link >https://listen.hubhopper.com/episode/how-to-use-qr-codes-to-boost-book-sales-grow-your-email-list-1788977482/33051702</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771359</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Mar 2025 19:34:20 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/345/

Support the show: https://www.patreon.com/novelmarketing

Learn six ways authors can use book QR codes to connect with readers and promote
their books online and offline.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/345/

Support the show: https://www.patreon.com/novelmarketing

Learn six ways authors can use book QR codes to connect with readers and promote
their books online and offline.]]></description>
<enclosure  url='https://play.hubhopper.com/c2b3d9bf011b4b723da6550644efecf9.mp3?s=rss-feed'  length='37540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2460</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051702/how-to-use-qr-codes-to-boost-book-sales-grow-your-email-list.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051702/how-to-use-qr-codes-to-boost-book-sales-grow-your-email-list.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Did Meta Steal Your Book? | Author Update</title>
<link >https://listen.hubhopper.com/episode/did-meta-steal-your-book-author-update-1788977482/33051703</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771464</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 22 Mar 2025 10:09:30 +0000</pubDate>
<itunes:summary ><![CDATA[Publishing news and advice from Novel Marketing host Thomas Umstattd Jr. and indie author Jonathan Shuerger. Join live to get *your* questions answered.

Links:
Novel Marketing Patreon: https://www.patreon.com/novelmarketing
How to Make Your Author Website Amazing: https://training.authormedia.com/p/amazing-author-websites
First Email Challenge: https://training.authormedia.com/p/send-your-first-email-challenge 
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/

00:00 – Introduction & Welcome
01:53 – Breaking News: Meta’s AI Trained on a Pirate Database
06:08 – New AI Writing Tool: Sudowrite’s Muse
10:58 – Tech Spotlight: Apple’s New M4 MacBook Air & Laptop Guide Insights
14:55 – Announcing the Reader Magnet Brainstormer
18:36 – Marketing Insights: ChatGPT, SEO & AI in Publishing
35:02 – Culture Corner: Assassin’s Creed and Video Game Controversies
45:37 – Publishing Trends: Book Talk and Industry Shifts
51:22 – Listener Q&A and Final Thoughts]]></itunes:summary>
<description ><![CDATA[Publishing news and advice from Novel Marketing host Thomas Umstattd Jr. and indie author Jonathan Shuerger. Join live to get *your* questions answered.

Links:
Novel Marketing Patreon: https://www.patreon.com/novelmarketing
How to Make Your Author Website Amazing: https://training.authormedia.com/p/amazing-author-websites
First Email Challenge: https://training.authormedia.com/p/send-your-first-email-challenge 
Patron Toolbox: https://www.authormedia.com/patron-toolbox/
AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/

00:00 – Introduction & Welcome
01:53 – Breaking News: Meta’s AI Trained on a Pirate Database
06:08 – New AI Writing Tool: Sudowrite’s Muse
10:58 – Tech Spotlight: Apple’s New M4 MacBook Air & Laptop Guide Insights
14:55 – Announcing the Reader Magnet Brainstormer
18:36 – Marketing Insights: ChatGPT, SEO & AI in Publishing
35:02 – Culture Corner: Assassin’s Creed and Video Game Controversies
45:37 – Publishing Trends: Book Talk and Industry Shifts
51:22 – Listener Q&A and Final Thoughts]]></description>
<enclosure  url='https://play.hubhopper.com/e5cc7bd8262f0a9defe65c9bf96eec74.mp3?s=rss-feed'  length='57600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3775</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051703/did-meta-steal-your-book-author-update.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051703/did-meta-steal-your-book-author-update.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Craft a Cancel Proof Marketing Strategy</title>
<link >https://listen.hubhopper.com/episode/how-to-craft-a-cancel-proof-marketing-strategy-1788977482/33051704</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771378</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 19 Mar 2025 16:37:10 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/453
Support the Show: https://www.patreon.com/novelmarketing

00:00 Introduction
01:39 How did you help people discover the book?
05:56 How did you produce the audiobook?
12:55 Recording the Audiobook
16:48 What happened with the contest where you entered Theft of Fire?
27:43 How should you handle author drama?
36:10 What other marketing tactics did you use to promote Devon’s book?]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/453
Support the Show: https://www.patreon.com/novelmarketing

00:00 Introduction
01:39 How did you help people discover the book?
05:56 How did you produce the audiobook?
12:55 Recording the Audiobook
16:48 What happened with the contest where you entered Theft of Fire?
27:43 How should you handle author drama?
36:10 What other marketing tactics did you use to promote Devon’s book?]]></description>
<enclosure  url='https://play.hubhopper.com/5f0f2251edc3322e410ed1ee40206bf8.mp3?s=rss-feed'  length='38430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2518</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051704/how-to-craft-a-cancel-proof-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051704/how-to-craft-a-cancel-proof-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Emails Readers Want to Read</title>
<link >https://listen.hubhopper.com/episode/how-to-write-emails-readers-want-to-read-1788977482/33051705</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771459</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 17 Mar 2025 19:18:51 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/406

Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn’t matter how many subscribers you have if they don’t open and read your emails. 

How do you craft good emails that capture your reader’s attention and help you sell more books? 

Your email open rate is driven by the three components of an email: the from line, the subject line, and the content of the email. 

Links:
Drip Campaign Episode: https://www.authormedia.com/how-to-create-an-email-onboarding-drip-campaign/

Reader Magnet Episode: https://www.authormedia.com/delicious-reader-magnets/

Author Email Academy: https://training.authormedia.com/p/email-marketing

Obscure No More Course: https://training.authormedia.com/p/obscure-nomore

00:00 Introduction
00:46 The From Line
09:03 The Subject Line
11:30 The Email Content]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/406

Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn’t matter how many subscribers you have if they don’t open and read your emails. 

How do you craft good emails that capture your reader’s attention and help you sell more books? 

Your email open rate is driven by the three components of an email: the from line, the subject line, and the content of the email. 

Links:
Drip Campaign Episode: https://www.authormedia.com/how-to-create-an-email-onboarding-drip-campaign/

Reader Magnet Episode: https://www.authormedia.com/delicious-reader-magnets/

Author Email Academy: https://training.authormedia.com/p/email-marketing

Obscure No More Course: https://training.authormedia.com/p/obscure-nomore

00:00 Introduction
00:46 The From Line
09:03 The Subject Line
11:30 The Email Content]]></description>
<enclosure  url='https://play.hubhopper.com/e980310bb36f0294dd47ee88958e6f32.mp3?s=rss-feed'  length='22360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1465</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051705/how-to-write-emails-readers-want-to-read.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051705/how-to-write-emails-readers-want-to-read.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Author Website Review: Christian Historical Romance</title>
<link >https://listen.hubhopper.com/episode/author-website-review-christian-historical-romance-1788977482/33051706</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771476</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 12 Mar 2025 16:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/452/

How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website.

Find out:
 What bestselling authors get right about website design
 Common mistakes that could cost you readers and sales
 Simple fixes to improve SEO, navigation, and revenue

Listen in or read the blog version to explore strengths and weaknesses in website design and functionality that you can apply today. 
This episode is an experiment! Let me know if you’d like to hear more website reviews in future episodes!

Free Website Course: https://training.authormedia.com/p/amazing-author-websites

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Bonus Content: https://www.christianpublishingshow.com/how-to-create-companion-products-for-your-book-with-dvorah-lansky/

Contact Page Dos-and-don\'ts for Authors: https://www.authormedia.com/contact-page-dos-donts-for-authors/

 
00:00 Introduction
01:04 Misty M. Feller
10:06 Abbey Downey
16:46 Linda Ford
22: 46 Lacy Williams
30:33 Aurora Hanson
35:16 Tamara Alexander]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/452/

How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website.

Find out:
 What bestselling authors get right about website design
 Common mistakes that could cost you readers and sales
 Simple fixes to improve SEO, navigation, and revenue

Listen in or read the blog version to explore strengths and weaknesses in website design and functionality that you can apply today. 
This episode is an experiment! Let me know if you’d like to hear more website reviews in future episodes!

Free Website Course: https://training.authormedia.com/p/amazing-author-websites

Patron Toolbox: https://www.authormedia.com/patron-toolbox/

Bonus Content: https://www.christianpublishingshow.com/how-to-create-companion-products-for-your-book-with-dvorah-lansky/

Contact Page Dos-and-don\'ts for Authors: https://www.authormedia.com/contact-page-dos-donts-for-authors/

 
00:00 Introduction
01:04 Misty M. Feller
10:06 Abbey Downey
16:46 Linda Ford
22: 46 Lacy Williams
30:33 Aurora Hanson
35:16 Tamara Alexander]]></description>
<enclosure  url='https://play.hubhopper.com/5cef29a58f12a30a9efba578fff064a9.mp3?s=rss-feed'  length='38580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2528</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051706/author-website-review-christian-historical-romance.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051706/author-website-review-christian-historical-romance.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Book Promotion: How AI Gives Authors More Time to Write</title>
<link >https://listen.hubhopper.com/episode/book-promotion-how-ai-gives-authors-more-time-to-write-1788977482/33051707</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771429</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 05 Mar 2025 17:00:35 +0000</pubDate>
<itunes:summary ><![CDATA[Authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.
 
Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories?
 
In this week’s episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss:
 
 The AI tools that help authors sell more books (without replacing their creativity)
 How to use AI to improve book descriptions, pitches, and cover designs
 The surprising way AI can analyze your data to help you serve your readers
 
Listen in or read the blog version to learn how you can use AI to reclaim your writing time.

Blog Version: https://www.authormedia.com/book-promotion-in-2025-how-ai-gives-authors-more-time-to-write/

Patreon: https://www.patreon.com/c/novelmarketing

I’d love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity.

Links:

Alexander\'s game site: https://autarch.co/

Alexander\'s Substack: https://substack.com/@treeofwoe

Dave Chessen’s Book Description Generator - https://kindlepreneur.com/amazon-book-description-generator/

How to Create a Design Brief for Your Book Cover - https://www.authormedia.com/book-cover-design-brief-how-to/

Obscure No More Course - https://training.authormedia.com/p/obscure-nomore

Marketing Psychology Course - https://training.authormedia.com/p/marketing-psychology-for-authors

How to Turn a Podcast Episode into a Blog Post - https://www.authormedia.com/how-to-turn-a-podcast-episode-into-a-blog-post-with-shauna-letellier/

AI Thomas - https://www.authormedia.com/ai-thomas/

The Amazing Power of Reader Surveys - https://www.authormedia.com/the-amazing-power-of-reader-surveys/

AuthorMedia.social

Time Codes
00:00 Introduction
04:26 Opinions and Judgements on AI
06:18 Learning the Language of AI
10:48 Use AI to Summarize
15:43 Use AI to Brainstorm Titles
18:24 Use AI to Improve Book Covers
23:09 Use AI to Create an Assistant
23:52 Use AI for Emails & Web Copy
26:31 Use AI to Find Your Market
30:26 Coach AI to Help it Help You
38:10 Use AI for Podcast Questions
45:31 Use AI for Data Analysis
49:33 Coming Soon: AI Agents?
51:35 The Scariest Form of AI]]></itunes:summary>
<description ><![CDATA[Authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.
 
Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories?
 
In this week’s episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss:
 
 The AI tools that help authors sell more books (without replacing their creativity)
 How to use AI to improve book descriptions, pitches, and cover designs
 The surprising way AI can analyze your data to help you serve your readers
 
Listen in or read the blog version to learn how you can use AI to reclaim your writing time.

Blog Version: https://www.authormedia.com/book-promotion-in-2025-how-ai-gives-authors-more-time-to-write/

Patreon: https://www.patreon.com/c/novelmarketing

I’d love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity.

Links:

Alexander\'s game site: https://autarch.co/

Alexander\'s Substack: https://substack.com/@treeofwoe

Dave Chessen’s Book Description Generator - https://kindlepreneur.com/amazon-book-description-generator/

How to Create a Design Brief for Your Book Cover - https://www.authormedia.com/book-cover-design-brief-how-to/

Obscure No More Course - https://training.authormedia.com/p/obscure-nomore

Marketing Psychology Course - https://training.authormedia.com/p/marketing-psychology-for-authors

How to Turn a Podcast Episode into a Blog Post - https://www.authormedia.com/how-to-turn-a-podcast-episode-into-a-blog-post-with-shauna-letellier/

AI Thomas - https://www.authormedia.com/ai-thomas/

The Amazing Power of Reader Surveys - https://www.authormedia.com/the-amazing-power-of-reader-surveys/

AuthorMedia.social

Time Codes
00:00 Introduction
04:26 Opinions and Judgements on AI
06:18 Learning the Language of AI
10:48 Use AI to Summarize
15:43 Use AI to Brainstorm Titles
18:24 Use AI to Improve Book Covers
23:09 Use AI to Create an Assistant
23:52 Use AI for Emails & Web Copy
26:31 Use AI to Find Your Market
30:26 Coach AI to Help it Help You
38:10 Use AI for Podcast Questions
45:31 Use AI for Data Analysis
49:33 Coming Soon: AI Agents?
51:35 The Scariest Form of AI]]></description>
<enclosure  url='https://play.hubhopper.com/b5bf94233e4856fab4e5468e4b37c8c5.mp3?s=rss-feed'  length='53610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3513</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051707/book-promotion-how-ai-gives-authors-more-time-to-write.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051707/book-promotion-how-ai-gives-authors-more-time-to-write.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Future of Sci-Fi: What Authors Need to Know</title>
<link >https://listen.hubhopper.com/episode/the-future-of-sci-fi-what-authors-need-to-know-1788977482/33051708</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771432</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 26 Feb 2025 17:00:04 +0000</pubDate>
<itunes:summary ><![CDATA[Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you\'re still writing about overused and cliched sci-fi themes, you\'re missing the mark.

In this week\'s episode of Novel Marketing, we explore:
 Why climate-change narratives are losing their grip on sci-fi readers
 How population change can impact the next big sci-fi stories
 The new role of AI in the sci-fi genre
 How today\'s global conflicts hint at the future of war in sci-fi

Understanding these shifts will help you write more compelling stories that stand out in a genre desperate for fresh perspectives. Listen in or read the blog version to dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.

Blog Version: https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/

Patreon: https://www.patreon.com/c/novelmarketing

00:00 Introduction
01:01 Declining Interest in Climate Change
07:18 The Myth of Overpopulation
10:30 Trust The Experts?
14:08 What to Write About
15:33 Population Collapse
17:24 Totalitarian Control
19:45 AI
21:59 Woke Mind Virus
24:55 Fiscal Collapse
29:12 World War III
35:28 A Great Time to be a Sci-Fi Author]]></itunes:summary>
<description ><![CDATA[Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you\'re still writing about overused and cliched sci-fi themes, you\'re missing the mark.

In this week\'s episode of Novel Marketing, we explore:
 Why climate-change narratives are losing their grip on sci-fi readers
 How population change can impact the next big sci-fi stories
 The new role of AI in the sci-fi genre
 How today\'s global conflicts hint at the future of war in sci-fi

Understanding these shifts will help you write more compelling stories that stand out in a genre desperate for fresh perspectives. Listen in or read the blog version to dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.

Blog Version: https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/

Patreon: https://www.patreon.com/c/novelmarketing

00:00 Introduction
01:01 Declining Interest in Climate Change
07:18 The Myth of Overpopulation
10:30 Trust The Experts?
14:08 What to Write About
15:33 Population Collapse
17:24 Totalitarian Control
19:45 AI
21:59 Woke Mind Virus
24:55 Fiscal Collapse
29:12 World War III
35:28 A Great Time to be a Sci-Fi Author]]></description>
<enclosure  url='https://play.hubhopper.com/c4681a1665a55ed00ae2267e6ae75dc0.mp3?s=rss-feed'  length='33880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2220</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051708/the-future-of-sci-fi-what-authors-need-to-know.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051708/the-future-of-sci-fi-what-authors-need-to-know.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Indie Publishing vs Traditional Publishing</title>
<link >https://listen.hubhopper.com/episode/indie-publishing-vs-traditional-publishing-1788977482/33051709</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771362</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 19 Feb 2025 17:00:53 +0000</pubDate>
<itunes:summary ><![CDATA[To indie publish or traditionally publish? That is the question.
For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.
And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a major publisher.
What would make an indie author turn down a traditional publishing deal?
I spoke with Scott LaPierre, an author and conference speaker, to find out.

In this week’s episode, we discuss:
 The biggest myths about traditional publishing
 How signing a contract affected book sales
 Traditional publishing’s take on pricing and marketing
 The cost of getting your rights back and why it matters

Scott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.
If you’ve ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.

Blog Version: https://www.authormedia.com/449

Patreon: https://www.patreon.com/c/novelmarketing

Links: 
https://www.authormedia.com/publishing-industry-secrets-revealed-at-the-penguin-random-house-trial/

Scott\'s Website: https://www.scottlapierre.org/

Patreon: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[To indie publish or traditionally publish? That is the question.
For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.
And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a major publisher.
What would make an indie author turn down a traditional publishing deal?
I spoke with Scott LaPierre, an author and conference speaker, to find out.

In this week’s episode, we discuss:
 The biggest myths about traditional publishing
 How signing a contract affected book sales
 Traditional publishing’s take on pricing and marketing
 The cost of getting your rights back and why it matters

Scott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.
If you’ve ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.

Blog Version: https://www.authormedia.com/449

Patreon: https://www.patreon.com/c/novelmarketing

Links: 
https://www.authormedia.com/publishing-industry-secrets-revealed-at-the-penguin-random-house-trial/

Scott\'s Website: https://www.scottlapierre.org/

Patreon: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/ab426b4addf0f448e1e456eb9464cebc.mp3?s=rss-feed'  length='41550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2722</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051709/indie-publishing-vs-traditional-publishing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051709/indie-publishing-vs-traditional-publishing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Stop Writing Book Series!</title>
<link >https://listen.hubhopper.com/episode/stop-writing-book-series-1788977482/33051710</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771355</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 12 Feb 2025 16:00:45 +0000</pubDate>
<itunes:summary ><![CDATA[If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math.

In this episode, I break down why writing a series may limit your potential readership. You’ll learn:
 The four steps every reader must take for your sequel to sell well
 The math behind why sequels struggle to sell
 The hidden dangers of \"battered reader syndrome\" and how it affects new authors
 A pre-series strategy for new authors

If you’ve ever wondered whether you should commit to a series or focus on standalones, watch this episode for a fresh perspective and a smarter strategy.

Blog Version: https://www.authormedia.com/448

Links:
https://www.authormedia.com/social-proof/

Patreon: https://www.patreon.com/c/novelmarketing

Outline:
00:00 Introduction
00:46 Math for a Series
02:16 Math for a Standalone
06:54 Beware the Rookie Year
12:02 Beware Survivorship Biased Advice
14:41 Beware of Battered Reader Syndrome
16:43 My Advice]]></itunes:summary>
<description ><![CDATA[If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math.

In this episode, I break down why writing a series may limit your potential readership. You’ll learn:
 The four steps every reader must take for your sequel to sell well
 The math behind why sequels struggle to sell
 The hidden dangers of \"battered reader syndrome\" and how it affects new authors
 A pre-series strategy for new authors

If you’ve ever wondered whether you should commit to a series or focus on standalones, watch this episode for a fresh perspective and a smarter strategy.

Blog Version: https://www.authormedia.com/448

Links:
https://www.authormedia.com/social-proof/

Patreon: https://www.patreon.com/c/novelmarketing

Outline:
00:00 Introduction
00:46 Math for a Series
02:16 Math for a Standalone
06:54 Beware the Rookie Year
12:02 Beware Survivorship Biased Advice
14:41 Beware of Battered Reader Syndrome
16:43 My Advice]]></description>
<enclosure  url='https://play.hubhopper.com/f4a8544f718fe938430a89181b1aa681.mp3?s=rss-feed'  length='20370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1334</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051710/stop-writing-book-series.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051710/stop-writing-book-series.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Sell Books From a Table</title>
<link >https://listen.hubhopper.com/episode/how-to-sell-books-from-a-table-1788977482/33051711</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771374</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 05 Feb 2025 17:00:36 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/447

Bookmarks: https://www.authormedia.com/bookmarks-business-cards/
Bookfunnel: https://www.authormedia.com/how-bookfunnel-can-help-you-grow-your-email-list/
Split Testing: https://www.authormedia.com/how-to-split-test-your-book-title-ideas-with-facebook-ads/

00:00 Introduction
01:55 How do you draw people to your table?
02:59 Have you done a big-item giveaway?
05:15 How do you start a conversation about your book?
11:52 How does visual appeal affect book sales?
21:23 What are some mistakes authors make at these events?
32:07 How do you receive money from people who come to your table?
42:06 Encouragement for in-person sales.
43:39 Bonus Tools!]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/447

Bookmarks: https://www.authormedia.com/bookmarks-business-cards/
Bookfunnel: https://www.authormedia.com/how-bookfunnel-can-help-you-grow-your-email-list/
Split Testing: https://www.authormedia.com/how-to-split-test-your-book-title-ideas-with-facebook-ads/

00:00 Introduction
01:55 How do you draw people to your table?
02:59 Have you done a big-item giveaway?
05:15 How do you start a conversation about your book?
11:52 How does visual appeal affect book sales?
21:23 What are some mistakes authors make at these events?
32:07 How do you receive money from people who come to your table?
42:06 Encouragement for in-person sales.
43:39 Bonus Tools!]]></description>
<enclosure  url='https://play.hubhopper.com/0e6be8bc67072614c2741b9e4e10035e.mp3?s=rss-feed'  length='41340000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2709</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051711/how-to-sell-books-from-a-table.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051711/how-to-sell-books-from-a-table.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Watch This Before Your Next Podcast Guest Interview</title>
<link >https://listen.hubhopper.com/episode/watch-this-before-your-next-podcast-guest-interview-1788977482/33051712</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771435</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Jan 2025 17:45:06 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to sound like a professional podcast guest with these essential tips from a seasoned podcaster with over 15 years of experience! Whether you\'re on a media tour promoting your book or building your personal brand through podcast appearances, these proven strategies will help you sound confident, professional, and engaging on any show. Perfect for authors, entrepreneurs, speakers, and anyone looking to master the art of podcast guesting and grow their audience through compelling interviews.

Links:
Blog Version: https://www.authormedia.com/446/
Podcast Gear Guide: https://www.podcast.parts
How to make the Yeti Sound Good: https://youtu.be/JhNIg7kTnqs?t=46
How to Conduct Your Own Media Tour: https://www.authormedia.com/326


00:00 Prepare for Success
02:21 Microphone Technique
04:20 Gear
12:40 Performance Advice
15:42 Additional Tips & Resources]]></itunes:summary>
<description ><![CDATA[Learn how to sound like a professional podcast guest with these essential tips from a seasoned podcaster with over 15 years of experience! Whether you\'re on a media tour promoting your book or building your personal brand through podcast appearances, these proven strategies will help you sound confident, professional, and engaging on any show. Perfect for authors, entrepreneurs, speakers, and anyone looking to master the art of podcast guesting and grow their audience through compelling interviews.

Links:
Blog Version: https://www.authormedia.com/446/
Podcast Gear Guide: https://www.podcast.parts
How to make the Yeti Sound Good: https://youtu.be/JhNIg7kTnqs?t=46
How to Conduct Your Own Media Tour: https://www.authormedia.com/326


00:00 Prepare for Success
02:21 Microphone Technique
04:20 Gear
12:40 Performance Advice
15:42 Additional Tips & Resources]]></description>
<enclosure  url='https://play.hubhopper.com/34834bc01be76f90ba0adb2ebc63b6a0.mp3?s=rss-feed'  length='14720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >964</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051712/watch-this-before-your-next-podcast-guest-interview.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051712/watch-this-before-your-next-podcast-guest-interview.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Serialized Fiction: A Storytelling Revolution</title>
<link >https://listen.hubhopper.com/episode/serialized-fiction-a-storytelling-revolution-1788977482/33051713</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771357</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 22 Jan 2025 19:00:05 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version Here: https://www.authormedia.com/a-storytelling-revolution-inside-the-world-of-serialized-fiction/

Patreon: https://www.patreon.com/c/novelmarketing

00:00 Intro
05:12 Serial Storytelling
09:57 Building Community with Content or Connection
13:46 Writing Challenges
21:23 Serialized Publishing Process
45:09 Future of Serial

Serialized fiction has been captivating readers for centuries, from Charles Dickens\' Great Expectations to modern writers on platforms like Royal Road and Wattpad.
In this episode, I interview bestselling author@SethRingWrites who shares how serialized fiction helped him write 25+ books, build a dedicated fanbase, and achieve financial success.
Discover:
* The benefits of writing serialized stories
* The key differences between Wattpad, Royal Road, and other serial writing platforms
* What serialized fiction means for the future of publishing]]></itunes:summary>
<description ><![CDATA[Blog Version Here: https://www.authormedia.com/a-storytelling-revolution-inside-the-world-of-serialized-fiction/

Patreon: https://www.patreon.com/c/novelmarketing

00:00 Intro
05:12 Serial Storytelling
09:57 Building Community with Content or Connection
13:46 Writing Challenges
21:23 Serialized Publishing Process
45:09 Future of Serial

Serialized fiction has been captivating readers for centuries, from Charles Dickens\' Great Expectations to modern writers on platforms like Royal Road and Wattpad.
In this episode, I interview bestselling author@SethRingWrites who shares how serialized fiction helped him write 25+ books, build a dedicated fanbase, and achieve financial success.
Discover:
* The benefits of writing serialized stories
* The key differences between Wattpad, Royal Road, and other serial writing platforms
* What serialized fiction means for the future of publishing]]></description>
<enclosure  url='https://play.hubhopper.com/122719c104f388cb8b364deeec38b8d0.mp3?s=rss-feed'  length='51080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3347</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051713/serialized-fiction-a-storytelling-revolution.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051713/serialized-fiction-a-storytelling-revolution.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Win Friends and Pitch Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-win-friends-and-pitch-your-book-1788977482/33051714</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771383</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 13 Jan 2025 19:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Post: https://www.authormedia.com/how-to-win-friends-and-pitch-your-book/

Success in publishing requires more than just writing a great book. It requires people.]]></itunes:summary>
<description ><![CDATA[Blog Post: https://www.authormedia.com/how-to-win-friends-and-pitch-your-book/

Success in publishing requires more than just writing a great book. It requires people.]]></description>
<enclosure  url='https://play.hubhopper.com/2fe93307567d122e1c8662a6b7d00c64.mp3?s=rss-feed'  length='31710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2078</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051714/how-to-win-friends-and-pitch-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051714/how-to-win-friends-and-pitch-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is Traditional Publishing Dying? Surprising Trends in 2025</title>
<link >https://listen.hubhopper.com/episode/is-traditional-publishing-dying-surprising-trends-in-2025-1788977482/33051715</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771335</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Jan 2025 22:49:29 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/is-traditional-publishing-dying-surprising-trends-authors-cant-ignore-in-2025/

Patreon: https://www.patreon.com/c/novelmarketing

PRH Trial: https://www.authormedia.com/publishing-industry-secrets-revealed-at-the-penguin-random-house-trial/

Hybrid Publishing: https://youtu.be/ut8pEWuid18

Zeitgeist Episode: https://youtu.be/kV-2Uckv184

How to Write Novels Men Want to Read: https://youtu.be/da3NiVM3IcQ
00:00 Introduction
00:26 Traditional Publishing Secrets
02:46 New Publishing Model
06:00 Rise in Romantasy
06:51 Rise in Premium Books
08:37 Readers Step Right
12:14 Rise in Religious Book Sales
15:26 Shifting Zeitgeist
18:24 AI Infiltration
22:00 GPT Predictions]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/is-traditional-publishing-dying-surprising-trends-authors-cant-ignore-in-2025/

Patreon: https://www.patreon.com/c/novelmarketing

PRH Trial: https://www.authormedia.com/publishing-industry-secrets-revealed-at-the-penguin-random-house-trial/

Hybrid Publishing: https://youtu.be/ut8pEWuid18

Zeitgeist Episode: https://youtu.be/kV-2Uckv184

How to Write Novels Men Want to Read: https://youtu.be/da3NiVM3IcQ
00:00 Introduction
00:26 Traditional Publishing Secrets
02:46 New Publishing Model
06:00 Rise in Romantasy
06:51 Rise in Premium Books
08:37 Readers Step Right
12:14 Rise in Religious Book Sales
15:26 Shifting Zeitgeist
18:24 AI Infiltration
22:00 GPT Predictions]]></description>
<enclosure  url='https://play.hubhopper.com/94c91158718e12270b339e1e1075e6f4.mp3?s=rss-feed'  length='29460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1930</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051715/is-traditional-publishing-dying-surprising-trends-in-2025.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051715/is-traditional-publishing-dying-surprising-trends-in-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >7 Plugins Every Author Website Needs in 2025</title>
<link >https://listen.hubhopper.com/episode/7-plugins-every-author-website-needs-in-2025-1788977482/33051716</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771390</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 04 Jan 2025 15:24:04 +0000</pubDate>
<itunes:summary ><![CDATA[Most authors build their websites on WordPress, partly because of its powerful
and enormous plugin repository. A plugin is like an app for your website. Each
of WordPress’s nearly 60,000 plugins can add specific functionality to your
website. But how do you know which ones you need and which to avoid?
In this week’s episode
[https://www.authormedia.com/seven-plugins-every-author-website-needs-in-2024/],
you’ll learn

 * Three categories of WordPress plugins
 * How to tell if a free plugin is good (or not!)
 * Which plugins your author website needs
 * Which plugins you should avoid

If you’ve been overwhelmed by the number of plugins available or haven’t yet
added any to your website, listen in
[https://www.authormedia.com/seven-plugins-every-author-website-needs-in-2024/]
to find out where to start and which ones you need. Read more at the blog
version of this episode
[https://www.authormedia.com/seven-plugins-every-author-website-needs-in-2024/].

2024 Novel Marketing Conference
[https://www.kickstarter.com/projects/authormedia/2024-novel-marketing-conference/]

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Most authors build their websites on WordPress, partly because of its powerful
and enormous plugin repository. A plugin is like an app for your website. Each
of WordPress’s nearly 60,000 plugins can add specific functionality to your
website. But how do you know which ones you need and which to avoid?
In this week’s episode
[https://www.authormedia.com/seven-plugins-every-author-website-needs-in-2024/],
you’ll learn

 * Three categories of WordPress plugins
 * How to tell if a free plugin is good (or not!)
 * Which plugins your author website needs
 * Which plugins you should avoid

If you’ve been overwhelmed by the number of plugins available or haven’t yet
added any to your website, listen in
[https://www.authormedia.com/seven-plugins-every-author-website-needs-in-2024/]
to find out where to start and which ones you need. Read more at the blog
version of this episode
[https://www.authormedia.com/seven-plugins-every-author-website-needs-in-2024/].

2024 Novel Marketing Conference
[https://www.kickstarter.com/projects/authormedia/2024-novel-marketing-conference/]

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/22595edef57c9f1352b344b2fcac239b.mp3?s=rss-feed'  length='30850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2021</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051716/7-plugins-every-author-website-needs-in-2025.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051716/7-plugins-every-author-website-needs-in-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Networking for Authors: How to Build Relationships Without Being Awkward</title>
<link >https://listen.hubhopper.com/episode/networking-for-authors-how-to-build-relationships-without-being-awkward-1788977482/33051717</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771460</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 18 Dec 2024 14:00:48 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/443/

00:00 Introduction
2:55 How can authors get better at building genuine connections?
4:21 How do you know what questions to ask when you\'re interacting with strangers?
8:33 What tips would you give to an introverted or shy author struggling to make friends and build influence?
11:18 How do you use LinkedIn as an author?
13:23 Tell us the story of your Kickstarter campaign for your book Greatfruit.
18:03 How do you manage and keep up relationships over time?
20:41 What are some other tools that you use to bless your friends and your network?
24:24 How can authors improve their networking even if they live in a small town and have a small network?
30:41 Do you have any final tips or encouragement for shy or hesitant authors?

Many authors feel stuck. They\'re toiling away in obscurity, and none of their promotion efforts seem to go anywhere. 

Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.

We still live in a world that\'s run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset. 

Networking is about relationships. 

So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you\'re connecting with feel amazing?
 
I asked Steve Garraty. He\'s spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His Kickstarter raised over $10,000 in preorders. 

In this week\'s episode, you\'ll discover
• How to change your mindset about networking
• How to stop worrying about what to say when meeting people
• Tools and tips for building and maintaining relationships in your network

Listen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/443/

00:00 Introduction
2:55 How can authors get better at building genuine connections?
4:21 How do you know what questions to ask when you\'re interacting with strangers?
8:33 What tips would you give to an introverted or shy author struggling to make friends and build influence?
11:18 How do you use LinkedIn as an author?
13:23 Tell us the story of your Kickstarter campaign for your book Greatfruit.
18:03 How do you manage and keep up relationships over time?
20:41 What are some other tools that you use to bless your friends and your network?
24:24 How can authors improve their networking even if they live in a small town and have a small network?
30:41 Do you have any final tips or encouragement for shy or hesitant authors?

Many authors feel stuck. They\'re toiling away in obscurity, and none of their promotion efforts seem to go anywhere. 

Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.

We still live in a world that\'s run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset. 

Networking is about relationships. 

So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you\'re connecting with feel amazing?
 
I asked Steve Garraty. He\'s spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His Kickstarter raised over $10,000 in preorders. 

In this week\'s episode, you\'ll discover
• How to change your mindset about networking
• How to stop worrying about what to say when meeting people
• Tools and tips for building and maintaining relationships in your network

Listen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.]]></description>
<enclosure  url='https://play.hubhopper.com/d401882a55adc593447460abc4e7822b.mp3?s=rss-feed'  length='30410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1993</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051717/networking-for-authors-how-to-build-relationships-without-being-awkward.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051717/networking-for-authors-how-to-build-relationships-without-being-awkward.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Bestselling Authors Reduce Writing Stress</title>
<link >https://listen.hubhopper.com/episode/how-bestselling-authors-reduce-writing-stress-1788977482/33051718</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771379</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 11 Dec 2024 14:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/project-management-for-authors/

Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring out how to keep track of all the characters in your story, the choices can feel paralyzing, and the number of things that need to be done can be very overwhelming.

Besides your writing tasks, you have the business side of things: scheduling meetings, tracking your finances, recording book sales, running ads, and figuring out if your business is actually profitable. 

If just thinking about your to-do list is raising your blood pressure, it\'s time for you to take control and reduce your stress by learning a technique called project management. 

In this week\'s episode, I spoke with Lorna K. Bailey. She\'s been an executive author\'s assistant since 2014, and she\'s helped many top authors grow their sales and increase their focus on writing.

We talked about 
* How to organize and prioritize your to-do list
* The benefits and differences between digital and paper calendars
* Tips for effective scheduling that helps you achieve your goals

Listen in or read the blog version to discover how project management techniques can help you tackle the overwhelming task of writing, publishing, and marketing your books.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/project-management-for-authors/

Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring out how to keep track of all the characters in your story, the choices can feel paralyzing, and the number of things that need to be done can be very overwhelming.

Besides your writing tasks, you have the business side of things: scheduling meetings, tracking your finances, recording book sales, running ads, and figuring out if your business is actually profitable. 

If just thinking about your to-do list is raising your blood pressure, it\'s time for you to take control and reduce your stress by learning a technique called project management. 

In this week\'s episode, I spoke with Lorna K. Bailey. She\'s been an executive author\'s assistant since 2014, and she\'s helped many top authors grow their sales and increase their focus on writing.

We talked about 
* How to organize and prioritize your to-do list
* The benefits and differences between digital and paper calendars
* Tips for effective scheduling that helps you achieve your goals

Listen in or read the blog version to discover how project management techniques can help you tackle the overwhelming task of writing, publishing, and marketing your books.]]></description>
<enclosure  url='https://play.hubhopper.com/f5d8e2291b0bca631970646aed927d15.mp3?s=rss-feed'  length='32190000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2109</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051718/how-bestselling-authors-reduce-writing-stress.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051718/how-bestselling-authors-reduce-writing-stress.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Book Marketing 101: Price</title>
<link >https://listen.hubhopper.com/episode/book-marketing-101-price-1788977482/33051719</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771332</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 10 Dec 2024 18:44:52 +0000</pubDate>
<itunes:summary ><![CDATA[How much should your book cost? Your answer is critical to your book\'s success
and your career as an author.

Authors have a wide range of pricing options, from free ebooks to $200
collector\'s editions. You might be wondering, \"What is the best price for my
book?\" but that is actually the wrong question.

Instead, you should ask, \"What are the best prices for my book?\"

In https://www.authormedia.com/book-marketing-101-price/
[https://www.authormedia.com/book-marketing-101-price/], you\'ll learn how your
book\'s price impacts sales and discover 14 strategies for finding the optimum
price for your book.

You\'ll learn:
- How pricing affects your reader\'s perception of your book\'s value
- When to price your book higher and lower
- Why free works for some authors




 discover how to price your book throughout its life cycle and determine which
strategies work best for your genre and book. 

https://www.authormedia.com/book-marketing-101-price/
[https://www.authormedia.com/book-marketing-101-price/]. 

2024 Novel Marketing Conference
[https://www.kickstarter.com/projects/authormedia/2024-novel-marketing-conference/]

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[How much should your book cost? Your answer is critical to your book\'s success
and your career as an author.

Authors have a wide range of pricing options, from free ebooks to $200
collector\'s editions. You might be wondering, \"What is the best price for my
book?\" but that is actually the wrong question.

Instead, you should ask, \"What are the best prices for my book?\"

In https://www.authormedia.com/book-marketing-101-price/
[https://www.authormedia.com/book-marketing-101-price/], you\'ll learn how your
book\'s price impacts sales and discover 14 strategies for finding the optimum
price for your book.

You\'ll learn:
- How pricing affects your reader\'s perception of your book\'s value
- When to price your book higher and lower
- Why free works for some authors




 discover how to price your book throughout its life cycle and determine which
strategies work best for your genre and book. 

https://www.authormedia.com/book-marketing-101-price/
[https://www.authormedia.com/book-marketing-101-price/]. 

2024 Novel Marketing Conference
[https://www.kickstarter.com/projects/authormedia/2024-novel-marketing-conference/]

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/67fe42308ef4bd635fdc5744d1764ab7.mp3?s=rss-feed'  length='34570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2265</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051719/book-marketing-101-price.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051719/book-marketing-101-price.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build a Rejection Proof Author Platform in 2025</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-rejection-proof-author-platform-in-2025-1788977482/33051720</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771438</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 25 Nov 2024 14:00:01 +0000</pubDate>
<itunes:summary ><![CDATA[Blog version: https://www.authormedia.com/how-to-build-a-rejection-proof-platform/

00:00 Intro
0:54 Platform Benefits
3:00 Social Media Trap
5:25 Reader-Focused Approach
10:00 Why do you write?
14:46 Why Social Media Doesn\'t Work
23:06 A Better Way
29:13 Platform Building Baby Steps
36:02 Where to Find Answers
39:48 Obscure No More
47:43 Investing in Platform
49:57 Publishing Parable


Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform. 

So, how do you grow your author platform? 

This week’s episode is a webinar I recently presented. You’ll learn
• Two myths about author platform
• What you’ll need to build an enduring platform
• Answers to three common questions from authors about email, social media, and money.

Listen in or read the blog post to learn why having a solid author platform is crucial for indie and traditional authors. Find out how to build a platform that will give your book the best chance for success.]]></itunes:summary>
<description ><![CDATA[Blog version: https://www.authormedia.com/how-to-build-a-rejection-proof-platform/

00:00 Intro
0:54 Platform Benefits
3:00 Social Media Trap
5:25 Reader-Focused Approach
10:00 Why do you write?
14:46 Why Social Media Doesn\'t Work
23:06 A Better Way
29:13 Platform Building Baby Steps
36:02 Where to Find Answers
39:48 Obscure No More
47:43 Investing in Platform
49:57 Publishing Parable


Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform. 

So, how do you grow your author platform? 

This week’s episode is a webinar I recently presented. You’ll learn
• Two myths about author platform
• What you’ll need to build an enduring platform
• Answers to three common questions from authors about email, social media, and money.

Listen in or read the blog post to learn why having a solid author platform is crucial for indie and traditional authors. Find out how to build a platform that will give your book the best chance for success.]]></description>
<enclosure  url='https://play.hubhopper.com/d0e58cc8beb7661d733b0110709b7fcb.mp3?s=rss-feed'  length='47980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3144</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051720/how-to-build-a-rejection-proof-author-platform-in-2025.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051720/how-to-build-a-rejection-proof-author-platform-in-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Contact Page Dos &amp; Don’ts for Authors</title>
<link >https://listen.hubhopper.com/episode/contact-page-dos-donts-for-authors-1788977482/33051721</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771465</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 20 Nov 2024 14:00:22 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/440

00:00 Why have a Contact Page?
01:44 What should you include on your Contact Page?
06:22 What’s in a Contact Form?
12:36 Bottom Line: Make it Easy to Find]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/440

00:00 Why have a Contact Page?
01:44 What should you include on your Contact Page?
06:22 What’s in a Contact Form?
12:36 Bottom Line: Make it Easy to Find]]></description>
<enclosure  url='https://play.hubhopper.com/a672335448aef3fd41e120597a90765f.mp3?s=rss-feed'  length='13850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >907</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051721/contact-page-dos-donts-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051721/contact-page-dos-donts-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Short Stories with James Scott Bell</title>
<link >https://listen.hubhopper.com/episode/how-to-write-short-stories-with-james-scott-bell-1788977482/33051722</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771443</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 15 Nov 2024 22:10:11 +0000</pubDate>
<itunes:summary ><![CDATA[Learn to write short stories that readers crave. One of the best authors in the
world, bestselling author James Scott Bell, teaches us how.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/how-to-write-short-stories/]

The post How to Write Short Stories with James Scott Bell
[https://www.authormedia.com/how-to-write-short-stories/] appeared first on
Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Learn to write short stories that readers crave. One of the best authors in the
world, bestselling author James Scott Bell, teaches us how.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/how-to-write-short-stories/]

The post How to Write Short Stories with James Scott Bell
[https://www.authormedia.com/how-to-write-short-stories/] appeared first on
Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/19580bf6d202ad465e2787063311ba41.mp3?s=rss-feed'  length='25830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1692</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051722/how-to-write-short-stories-with-james-scott-bell.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051722/how-to-write-short-stories-with-james-scott-bell.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Worldbuild Your Book into a Bestseller</title>
<link >https://listen.hubhopper.com/episode/how-to-worldbuild-your-book-into-a-bestseller-1788977482/33051723</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771441</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 13 Nov 2024 14:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies. 

Setting not only turns people on to a story, but it also turns people off. 

Every author must answer the question, “How can I place my story in a setting that readers want to spend time in?” And the answer to that question is an art and practice called worldbuilding.

In this week’s episode, you’ll hear from @sethringwrites, an author and expert worldbuilder. He co-hosts the WorldCraft Club podcast and teaches people how to build the worlds for their stories. 

You’ll learn
 * Three techniques for building a captivating world
 * How to choose the right setting for your readers
 * How setting can impact sales and reader enjoyment

Listen in or check out the blog to discover the power of creating immersive settings that captivate readers, leave a lasting impact, and boost book sales.

Blog version: https://www.authormedia.com/how-to-worldbuild-your-book-into-a-bestseller/

Patreon: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies. 

Setting not only turns people on to a story, but it also turns people off. 

Every author must answer the question, “How can I place my story in a setting that readers want to spend time in?” And the answer to that question is an art and practice called worldbuilding.

In this week’s episode, you’ll hear from @sethringwrites, an author and expert worldbuilder. He co-hosts the WorldCraft Club podcast and teaches people how to build the worlds for their stories. 

You’ll learn
 * Three techniques for building a captivating world
 * How to choose the right setting for your readers
 * How setting can impact sales and reader enjoyment

Listen in or check out the blog to discover the power of creating immersive settings that captivate readers, leave a lasting impact, and boost book sales.

Blog version: https://www.authormedia.com/how-to-worldbuild-your-book-into-a-bestseller/

Patreon: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/e0d665c9dc2dbd6981e88c0b69a18e89.mp3?s=rss-feed'  length='48710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3192</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051723/how-to-worldbuild-your-book-into-a-bestseller.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051723/how-to-worldbuild-your-book-into-a-bestseller.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build an Email List Before Your First Book Comes Out Using Short Stories</title>
<link >https://listen.hubhopper.com/episode/how-to-build-an-email-list-before-your-first-book-comes-out-using-short-stories-1788977482/33051724</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771446</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 08 Nov 2024 22:10:05 +0000</pubDate>
<itunes:summary ><![CDATA[Are you putting the cart before the horse? Learn how to build your email list
before your book comes out by writing short stories.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/grow-email-with-short-stories/]

The post How to Build an Email List Before Your First Book Comes Out Using Short
Stories [https://www.authormedia.com/grow-email-with-short-stories/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Are you putting the cart before the horse? Learn how to build your email list
before your book comes out by writing short stories.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/grow-email-with-short-stories/]

The post How to Build an Email List Before Your First Book Comes Out Using Short
Stories [https://www.authormedia.com/grow-email-with-short-stories/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/097ada6403c162bff3105753c1ecc754.mp3?s=rss-feed'  length='20640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1352</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051724/how-to-build-an-email-list-before-your-first-book-comes-out-using-short-stories.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051724/how-to-build-an-email-list-before-your-first-book-comes-out-using-short-stories.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Run a Local Book Festival</title>
<link >https://listen.hubhopper.com/episode/how-to-run-a-local-book-festival-1788977482/33051725</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771447</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 06 Nov 2024 14:00:56 +0000</pubDate>
<itunes:summary ><![CDATA[Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it\'s easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.
A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one? 
In this week\'s episode, I asked Dave Cohen to talk with us about book festivals. He\'s a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors. You\'ll learn
• What a book festival is
• Three types of book festivals (and which might fit your book best)
• How the format could boost your book sales
If you\'ve wished for an in-person venue to sell books and connect with readers and authors, listen in and see how you might be able to grant your own wish.]]></itunes:summary>
<description ><![CDATA[Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it\'s easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.
A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one? 
In this week\'s episode, I asked Dave Cohen to talk with us about book festivals. He\'s a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors. You\'ll learn
• What a book festival is
• Three types of book festivals (and which might fit your book best)
• How the format could boost your book sales
If you\'ve wished for an in-person venue to sell books and connect with readers and authors, listen in and see how you might be able to grant your own wish.]]></description>
<enclosure  url='https://play.hubhopper.com/495e8516b638ad3b0959b99c3864e99a.mp3?s=rss-feed'  length='25990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1702</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051725/how-to-run-a-local-book-festival.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051725/how-to-run-a-local-book-festival.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Stories Readers Will Love by Knowing the Zeitgeist</title>
<link >https://listen.hubhopper.com/episode/how-to-write-stories-readers-will-love-by-knowing-the-zeitgeist-1788977482/33051726</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771455</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 30 Oct 2024 13:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[Blog version: https://www.authormedia.com/how-to-write-stories-readers-will-love-by-knowing-the-zeitgeist/

Patreon: https://www.patreon.com/c/novelmarketing

As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future. 

If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read. 

So, how can you determine what will be popular in a few years? 

In this week’s episode, I speak with Alexander Macris about how history’s cyclical patterns can give us clues about what types of literature will resonate in the future. You’ll learn

* Why certain themes and plots are failing miserably in our current moment
* Where to find past ideas that are likely to resonate in the future
* Why certain themes resonate at different times in history

Listen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.]]></itunes:summary>
<description ><![CDATA[Blog version: https://www.authormedia.com/how-to-write-stories-readers-will-love-by-knowing-the-zeitgeist/

Patreon: https://www.patreon.com/c/novelmarketing

As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future. 

If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read. 

So, how can you determine what will be popular in a few years? 

In this week’s episode, I speak with Alexander Macris about how history’s cyclical patterns can give us clues about what types of literature will resonate in the future. You’ll learn

* Why certain themes and plots are failing miserably in our current moment
* Where to find past ideas that are likely to resonate in the future
* Why certain themes resonate at different times in history

Listen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.]]></description>
<enclosure  url='https://play.hubhopper.com/73ca8bf6ac4ec4bce73f5a8abb76dbf4.mp3?s=rss-feed'  length='62550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4099</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051726/how-to-write-stories-readers-will-love-by-knowing-the-zeitgeist.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051726/how-to-write-stories-readers-will-love-by-knowing-the-zeitgeist.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use a Reverse Coupon</title>
<link >https://listen.hubhopper.com/episode/how-to-use-a-reverse-coupon-1788977482/33051727</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502718156771365</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 23 Oct 2024 13:01:16 +0000</pubDate>
<itunes:summary ><![CDATA[Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book\'s current low price.

You need to raise the price of your book, but how should you do it? 

Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity. 

A future price increase is a rare opportunity, and in this week\'s episode, you\'ll learn how to 

* Increase your price the right way
* Gain favor with readers by announcing a price increase 
* Make the current price seem like a bargain

Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.]]></itunes:summary>
<description ><![CDATA[Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book\'s current low price.

You need to raise the price of your book, but how should you do it? 

Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity. 

A future price increase is a rare opportunity, and in this week\'s episode, you\'ll learn how to 

* Increase your price the right way
* Gain favor with readers by announcing a price increase 
* Make the current price seem like a bargain

Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.]]></description>
<enclosure  url='https://play.hubhopper.com/0a4667a9d104d3be0292a7a49bc1f9dc.mp3?s=rss-feed'  length='17540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1149</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051727/how-to-use-a-reverse-coupon.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051727/how-to-use-a-reverse-coupon.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Enduring Bestsellers with the Chiastic Structure</title>
<link >https://listen.hubhopper.com/episode/how-to-write-enduring-bestsellers-with-the-chiastic-structure-1788977482/33051728</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285273</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 16 Oct 2024 13:00:14 +0000</pubDate>
<itunes:summary ><![CDATA[The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.
I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investigated, I discovered an interesting and shockingly ancient answer.

Western storytelling is typically based on the three-act structure, which dates back to Aristotle. But one ancient story structure that dates back to the time of oral storytelling and is still popular in the East, yet it appeals to modern Western readers.

Many Western storytellers have rediscovered it and used it to write some of the most enduring bestsellers in the English language, including Pride and Prejudice, Goodnight Moon, and Dracula.

In this week’s episode, we’ll discuss
* A story structure based on only two acts
* How to create a two-act structure for a sentence or a series
* How this structure might rescue a story you’ve been struggling to finish

Watch or check out the blog post version of this episode to learn about this ancient story structure and how can you use it to make your book more appealing to readers.

Blog post: https://www.authormedia.com/435/

Patreon: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.
I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investigated, I discovered an interesting and shockingly ancient answer.

Western storytelling is typically based on the three-act structure, which dates back to Aristotle. But one ancient story structure that dates back to the time of oral storytelling and is still popular in the East, yet it appeals to modern Western readers.

Many Western storytellers have rediscovered it and used it to write some of the most enduring bestsellers in the English language, including Pride and Prejudice, Goodnight Moon, and Dracula.

In this week’s episode, we’ll discuss
* A story structure based on only two acts
* How to create a two-act structure for a sentence or a series
* How this structure might rescue a story you’ve been struggling to finish

Watch or check out the blog post version of this episode to learn about this ancient story structure and how can you use it to make your book more appealing to readers.

Blog post: https://www.authormedia.com/435/

Patreon: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/305615f9a5e4d1536d9d88d18a1c24d3.mp3?s=rss-feed'  length='27830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1823</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051728/how-to-write-enduring-bestsellers-with-the-chiastic-structure.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051728/how-to-write-enduring-bestsellers-with-the-chiastic-structure.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Amazing Power of Reader Surveys</title>
<link >https://listen.hubhopper.com/episode/the-amazing-power-of-reader-surveys-1788977482/33051729</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285237</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 15 Oct 2024 16:10:46 +0000</pubDate>
<itunes:summary ><![CDATA[Find out why and how creating a reader survey can improve and transform your
writing and relationship with readers.

You can find the blogpost version of this episode here:
[https://www.authormedia.com/the-amazing-power-of-reader-surveys/].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Find out why and how creating a reader survey can improve and transform your
writing and relationship with readers.

You can find the blogpost version of this episode here:
[https://www.authormedia.com/the-amazing-power-of-reader-surveys/].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/011375e81be269f5382902d9ca71b238.mp3?s=rss-feed'  length='36480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2390</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051729/the-amazing-power-of-reader-surveys.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051729/the-amazing-power-of-reader-surveys.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Strategy Behind Reader Super Magnets</title>
<link >https://listen.hubhopper.com/episode/the-strategy-behind-reader-super-magnets-1788977482/33051730</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285249</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 09 Oct 2024 13:01:05 +0000</pubDate>
<itunes:summary ><![CDATA[Reader magnets are like real magnets. Sometimes, they aren\'t very magnetic, and other times, they\'re so magnetic that we can rapidly grow an email list of tens of thousands of readers.

A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy. 
But what if your reader magnet doesn\'t seem to be working?
In this week\'s episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.

You\'ll learn
 How to gather intelligence on your target reader
 What questions you should ask to gather useful data
 How to use that intel to create a reader magnet they\'ll love

Listen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.

Blog version: https://www.authormedia.com/the-strategy-behind-reader-super-magnets/]]></itunes:summary>
<description ><![CDATA[Reader magnets are like real magnets. Sometimes, they aren\'t very magnetic, and other times, they\'re so magnetic that we can rapidly grow an email list of tens of thousands of readers.

A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy. 
But what if your reader magnet doesn\'t seem to be working?
In this week\'s episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.

You\'ll learn
 How to gather intelligence on your target reader
 What questions you should ask to gather useful data
 How to use that intel to create a reader magnet they\'ll love

Listen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.

Blog version: https://www.authormedia.com/the-strategy-behind-reader-super-magnets/]]></description>
<enclosure  url='https://play.hubhopper.com/abf5f7dbe3e7fcf3fcb79aec40940faf.mp3?s=rss-feed'  length='37610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2464</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051730/the-strategy-behind-reader-super-magnets.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051730/the-strategy-behind-reader-super-magnets.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What to Do When Book Sales Plummet</title>
<link >https://listen.hubhopper.com/episode/what-to-do-when-book-sales-plummet-1788977482/33051731</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285277</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 02 Oct 2024 13:00:23 +0000</pubDate>
<itunes:summary ><![CDATA[Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.

Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle. 

In this week’s episode, we’ll talk about
* Why your sales may be declining
* Which sales problems you can fix (or not)
* How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up. Blog post version: https://www.authormedia.com/what-to-do-when-book-sales-start-slipping/]]></itunes:summary>
<description ><![CDATA[Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.

Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle. 

In this week’s episode, we’ll talk about
* Why your sales may be declining
* Which sales problems you can fix (or not)
* How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up. Blog post version: https://www.authormedia.com/what-to-do-when-book-sales-start-slipping/]]></description>
<enclosure  url='https://play.hubhopper.com/10f51eca8acd8fc6ae7b78e33fc3786b.mp3?s=rss-feed'  length='26580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1741</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051731/what-to-do-when-book-sales-plummet.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051731/what-to-do-when-book-sales-plummet.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Secret to Getting People to Love You</title>
<link >https://listen.hubhopper.com/episode/the-secret-to-getting-people-to-love-you-1788977482/33051732</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285280</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 30 Sep 2024 21:23:42 +0000</pubDate>
<itunes:summary ><![CDATA[One of the oldest Novel Marketing episodes. https://www.authormedia.com/7/]]></itunes:summary>
<description ><![CDATA[One of the oldest Novel Marketing episodes. https://www.authormedia.com/7/]]></description>
<enclosure  url='https://play.hubhopper.com/16e70b61ee0431bc5102a10ce55d6bbf.mp3?s=rss-feed'  length='14040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >920</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051732/the-secret-to-getting-people-to-love-you.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051732/the-secret-to-getting-people-to-love-you.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Where to Find Mentorship for Your Publishing Career</title>
<link >https://listen.hubhopper.com/episode/where-to-find-mentorship-for-your-publishing-career-1788977482/33051733</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285140</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 27 Sep 2024 21:20:02 +0000</pubDate>
<itunes:summary ><![CDATA[Do you ever feel alone in the writing journey? Or perhaps you are not sure what
to do next. You don’t need to! In this episode Thomas talks about10 different
places to find mentorship and the pros and cons of each.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/find-mentorship-for-publishing-career/]

The post Where to Find Mentorship for Your Publishing Career
[https://www.authormedia.com/find-mentorship-for-publishing-career/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Do you ever feel alone in the writing journey? Or perhaps you are not sure what
to do next. You don’t need to! In this episode Thomas talks about10 different
places to find mentorship and the pros and cons of each.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/find-mentorship-for-publishing-career/]

The post Where to Find Mentorship for Your Publishing Career
[https://www.authormedia.com/find-mentorship-for-publishing-career/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/342dabee4f0d25f916baa34d0970a1c9.mp3?s=rss-feed'  length='47050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3083</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051733/where-to-find-mentorship-for-your-publishing-career.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051733/where-to-find-mentorship-for-your-publishing-career.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing a Book Series with Kristina Stanley</title>
<link >https://listen.hubhopper.com/episode/marketing-a-book-series-with-kristina-stanley-1788977482/33051734</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285314</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 25 Sep 2024 13:00:56 +0000</pubDate>
<itunes:summary ><![CDATA[Writing a series of books gives you many marketing advantages, if you do it right. Watch to find out how to maximize your marketing efforts for your book series.

Blog Version: https://www.authormedia.com/marketing-a-book-series-with-kristina-stanley/]]></itunes:summary>
<description ><![CDATA[Writing a series of books gives you many marketing advantages, if you do it right. Watch to find out how to maximize your marketing efforts for your book series.

Blog Version: https://www.authormedia.com/marketing-a-book-series-with-kristina-stanley/]]></description>
<enclosure  url='https://play.hubhopper.com/a070ad1a657ed121461f8ac61aa0f5fd.mp3?s=rss-feed'  length='40560000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2657</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051734/marketing-a-book-series-with-kristina-stanley.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051734/marketing-a-book-series-with-kristina-stanley.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Prepare Your Next Writers Conference</title>
<link >https://listen.hubhopper.com/episode/how-to-prepare-your-next-writers-conference-1788977482/33051735</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285238</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Sep 2024 17:29:06 +0000</pubDate>
<itunes:summary ><![CDATA[Writers’ conferences are a key step in your publishing journey. Especially if
you hope to be traditionally published. They are also very expensive and
time-consuming. The key to getting the most out of your next writers conference
is preparation. And a key tool to prepare ahead of time is a one-sheet.

You can listen to this episode How to Prepare Your Next Writers Conference
[https://www.christianpublishingshow.com/065/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Support the show [https://www.patreon.com/christianpublishingshow]]]></itunes:summary>
<description ><![CDATA[Writers’ conferences are a key step in your publishing journey. Especially if
you hope to be traditionally published. They are also very expensive and
time-consuming. The key to getting the most out of your next writers conference
is preparation. And a key tool to prepare ahead of time is a one-sheet.

You can listen to this episode How to Prepare Your Next Writers Conference
[https://www.christianpublishingshow.com/065/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Support the show [https://www.patreon.com/christianpublishingshow]]]></description>
<enclosure  url='https://play.hubhopper.com/863667125a9d25a3d345ab4b4b09681a.mp3?s=rss-feed'  length='36120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2367</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051735/how-to-prepare-your-next-writers-conference.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051735/how-to-prepare-your-next-writers-conference.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Mistakes to Avoid at Your First Writers Conference</title>
<link >https://listen.hubhopper.com/episode/mistakes-to-avoid-at-your-first-writers-conference-1788977482/33051736</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285170</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Sep 2024 17:26:25 +0000</pubDate>
<itunes:summary ><![CDATA[When authors attend writers conferences, they often have big expectations but
make common mistakes that squash their goals and diminish the return on their
investment in the conference.
In this episode
[https://www.christianpublishingshow.com/mistakes-to-avoid-at-your-first-writers-conference/],
you’ll learn

 * 11 common mistakes authors often make and how to avoid them
 * How to avoid missing opportunities
 * The right time to attend your first conference

Listen in
[https://www.christianpublishingshow.com/mistakes-to-avoid-at-your-first-writers-conference/]
or read the blog version
[https://www.christianpublishingshow.com/mistakes-to-avoid-at-your-first-writers-conference/]
to find out how to make the most of your first (or next) writers conference.

Support the show [https://www.patreon.com/christianpublishingshow]]]></itunes:summary>
<description ><![CDATA[When authors attend writers conferences, they often have big expectations but
make common mistakes that squash their goals and diminish the return on their
investment in the conference.
In this episode
[https://www.christianpublishingshow.com/mistakes-to-avoid-at-your-first-writers-conference/],
you’ll learn

 * 11 common mistakes authors often make and how to avoid them
 * How to avoid missing opportunities
 * The right time to attend your first conference

Listen in
[https://www.christianpublishingshow.com/mistakes-to-avoid-at-your-first-writers-conference/]
or read the blog version
[https://www.christianpublishingshow.com/mistakes-to-avoid-at-your-first-writers-conference/]
to find out how to make the most of your first (or next) writers conference.

Support the show [https://www.patreon.com/christianpublishingshow]]]></description>
<enclosure  url='https://play.hubhopper.com/32093ff6c1322f056a13ae43f8797323.mp3?s=rss-feed'  length='27280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1787</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051736/mistakes-to-avoid-at-your-first-writers-conference.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051736/mistakes-to-avoid-at-your-first-writers-conference.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Workshops, Retreats, and Pitches: How to pick the best writers conference for you</title>
<link >https://listen.hubhopper.com/episode/workshops-retreats-and-pitches-how-to-pick-the-best-writers-conference-for-you-1788977482/33051737</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285281</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Sep 2024 17:25:49 +0000</pubDate>
<itunes:summary ><![CDATA[Learn what types of events are available and discover how to pick the best
writers conference for your stage in the publishing journey.

You can find the blog version of this post here
[https://www.authormedia.com/how-to-pick-the-best-writers-conference/]. 

The post Workshops, Retreats, and Pitches: How to pick the best writers
conference for you
[https://www.authormedia.com/how-to-pick-the-best-writers-conference/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Learn what types of events are available and discover how to pick the best
writers conference for your stage in the publishing journey.

You can find the blog version of this post here
[https://www.authormedia.com/how-to-pick-the-best-writers-conference/]. 

The post Workshops, Retreats, and Pitches: How to pick the best writers
conference for you
[https://www.authormedia.com/how-to-pick-the-best-writers-conference/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/2cf38514e683ca49bffbb111c3cb5911.mp3?s=rss-feed'  length='24670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1616</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051737/workshops-retreats-and-pitches-how-to-pick-the-best-writers-conference-for-you.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051737/workshops-retreats-and-pitches-how-to-pick-the-best-writers-conference-for-you.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Announcing the 2025 Novel Marketing Conference</title>
<link >https://listen.hubhopper.com/episode/announcing-the-2025-novel-marketing-conference-1788977482/33051738</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285255</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 11 Sep 2024 13:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[I\'m excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer\'s conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!
In this episode, you\'ll find out
• Three special ingredients that make the Novel Marketing Conference unique
• How this year\'s conference will differ from last year\'s
• Why we\'ve made certain deliberate choices for this year\'s conference
Watch or check out the blog version of this episode:https://www.authormedia.com/announcing-the-2025-novel-marketing-conference/]]></itunes:summary>
<description ><![CDATA[I\'m excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer\'s conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!
In this episode, you\'ll find out
• Three special ingredients that make the Novel Marketing Conference unique
• How this year\'s conference will differ from last year\'s
• Why we\'ve made certain deliberate choices for this year\'s conference
Watch or check out the blog version of this episode:https://www.authormedia.com/announcing-the-2025-novel-marketing-conference/]]></description>
<enclosure  url='https://play.hubhopper.com/5229fef8e3e94c4c83d56dfc0d8497c5.mp3?s=rss-feed'  length='20540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1345</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051738/announcing-the-2025-novel-marketing-conference.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051738/announcing-the-2025-novel-marketing-conference.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Novels Men Want to Read</title>
<link >https://listen.hubhopper.com/episode/how-to-write-novels-men-want-to-read-1788977482/33051739</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285234</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 04 Sep 2024 14:08:06 +0000</pubDate>
<itunes:summary ><![CDATA[Explore the reasons men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readers.

Blog Version: https://www.authormedia.com/how-to-write-novels-men-want-to-read/

Patreon: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Explore the reasons men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readers.

Blog Version: https://www.authormedia.com/how-to-write-novels-men-want-to-read/

Patreon: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/c82d0693b87970fe8ffbf0f5fc1029fe.mp3?s=rss-feed'  length='52150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3417</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051739/how-to-write-novels-men-want-to-read.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051739/how-to-write-novels-men-want-to-read.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Deliver Your Book Baby</title>
<link >https://listen.hubhopper.com/episode/how-to-deliver-your-book-baby-1788977482/33051740</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285310</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 28 Aug 2024 13:00:55 +0000</pubDate>
<itunes:summary ><![CDATA[Authors often refer to their books as \"babies.\" As I\'ve worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I\'m starting to see a lot of similarities between birthing a book baby and a human baby. 

We can learn a lot about delivering a book baby by looking at the process of delivering a real baby. In this week\'s episode, you\'ll gain insight on:
 The author\'s experience in each stage of book-baby development:
 How to cover the expenses related to holding your book baby for the first time
 How to nourish your book baby and promote healthy growth

Watch now or check out the blog version of this episode to find out what to expect when publishing a book and what your \"book baby\" needs for a healthy gestation, birth, and life.

Blog version: https://www.authormedia.com/how-to-deliver-your-book-baby/]]></itunes:summary>
<description ><![CDATA[Authors often refer to their books as \"babies.\" As I\'ve worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I\'m starting to see a lot of similarities between birthing a book baby and a human baby. 

We can learn a lot about delivering a book baby by looking at the process of delivering a real baby. In this week\'s episode, you\'ll gain insight on:
 The author\'s experience in each stage of book-baby development:
 How to cover the expenses related to holding your book baby for the first time
 How to nourish your book baby and promote healthy growth

Watch now or check out the blog version of this episode to find out what to expect when publishing a book and what your \"book baby\" needs for a healthy gestation, birth, and life.

Blog version: https://www.authormedia.com/how-to-deliver-your-book-baby/]]></description>
<enclosure  url='https://play.hubhopper.com/c7bd1f6571213393733a701bcdd5c40f.mp3?s=rss-feed'  length='19580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1282</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051740/how-to-deliver-your-book-baby.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051740/how-to-deliver-your-book-baby.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use Research to Market Your Novel</title>
<link >https://listen.hubhopper.com/episode/how-to-use-research-to-market-your-novel-1788977482/33051741</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285132</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 21 Aug 2024 13:00:13 +0000</pubDate>
<itunes:summary ><![CDATA[Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have nothing to talk about, and published authors know readers tire of constant book promotion emails.
So what should novelists write about?
Writing a novel is a bit like woodworking. When you craft something from wood, you often have leftover pieces of lumber you can use elsewhere.
Savvy carpenters and writers know how to put the leftovers to use.
A novelist\'s leftover lumber is research! 
In this week\'s episode, we\'ll visit with a historical novelist about how you can repurpose research.
You\'ll discover:
 How to share your research in a way that interests your readers
 Logistical tips for conducting research on-site
 How to engage readers in different stages of your book\'s development

Listen in or check out the blog version of this episode: https://www.authormedia.com/how-to-use-research-to-market-your-novel/]]></itunes:summary>
<description ><![CDATA[Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have nothing to talk about, and published authors know readers tire of constant book promotion emails.
So what should novelists write about?
Writing a novel is a bit like woodworking. When you craft something from wood, you often have leftover pieces of lumber you can use elsewhere.
Savvy carpenters and writers know how to put the leftovers to use.
A novelist\'s leftover lumber is research! 
In this week\'s episode, we\'ll visit with a historical novelist about how you can repurpose research.
You\'ll discover:
 How to share your research in a way that interests your readers
 Logistical tips for conducting research on-site
 How to engage readers in different stages of your book\'s development

Listen in or check out the blog version of this episode: https://www.authormedia.com/how-to-use-research-to-market-your-novel/]]></description>
<enclosure  url='https://play.hubhopper.com/dea2f70f1c64c68e6bdae96460f9ec7e.mp3?s=rss-feed'  length='41180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2698</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051741/how-to-use-research-to-market-your-novel.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051741/how-to-use-research-to-market-your-novel.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Good Website Stats</title>
<link >https://listen.hubhopper.com/episode/how-to-get-good-website-stats-1788977482/33051742</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285253</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 17 Aug 2024 13:37:00 +0000</pubDate>
<itunes:summary ><![CDATA[You can find the blogpost version of this episode HERE
[https://www.authormedia.com/how-to-get-good-website-stats/].

Support the Show. [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[You can find the blogpost version of this episode HERE
[https://www.authormedia.com/how-to-get-good-website-stats/].

Support the Show. [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/f6b1dcb0d8d197b32015dff99c876af6.mp3?s=rss-feed'  length='23220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1521</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051742/how-to-get-good-website-stats.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051742/how-to-get-good-website-stats.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create an Online Course</title>
<link >https://listen.hubhopper.com/episode/how-to-create-an-online-course-1788977482/33051743</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285152</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 14 Aug 2024 19:04:51 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course\'s success.

Blog version here: https://www.authormedia.com/how-to-create-an-online-course/]]></itunes:summary>
<description ><![CDATA[Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course\'s success.

Blog version here: https://www.authormedia.com/how-to-create-an-online-course/]]></description>
<enclosure  url='https://play.hubhopper.com/6658cff9c9546eab5b4dfe0b85443259.mp3?s=rss-feed'  length='32540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2132</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051743/how-to-create-an-online-course.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051743/how-to-create-an-online-course.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Better Short Stories With Steve Diamond</title>
<link >https://listen.hubhopper.com/episode/how-to-write-better-short-stories-with-steve-diamond-1788977482/33051744</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285134</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 09 Aug 2024 18:11:59 +0000</pubDate>
<itunes:summary ><![CDATA[Blog version: https://www.authormedia.com/426/

00:00 Why Short Stories
01:17 How to Write Short Stories
02:46 Writing for Publishers
03:24 Writing Practice
05:10 Character Voice
06:25 Story Beginnings
10:55 Cool Opening Lines
11:58 Story Middle Segment
20:35 Story Endings
34:05 Practice Advice

You probably know that offering a reader magnet on your website is imperative to growing your email list, tantalizing readers with a sample of your writing, and eventually getting them to buy your book. 

If you write novels, your reader magnet should be a short story, but if you don’t know how to write a great one, you’ll miss out on the many advantages short stories provide.

In this week’s episode, Steve Diamond, author and cohost of the Writer Dojo podcast, and I discuss the art of writing short stories. 

You’ll learn:
* The biggest mistake authors make when publishing short stories 
* How short story techniques differ from those used in long-form pieces
* Two exercises that will build your short-story-writing muscles

​Watch now to discover all the ways writing short stories can benefit you, and learn to write a great one.]]></itunes:summary>
<description ><![CDATA[Blog version: https://www.authormedia.com/426/

00:00 Why Short Stories
01:17 How to Write Short Stories
02:46 Writing for Publishers
03:24 Writing Practice
05:10 Character Voice
06:25 Story Beginnings
10:55 Cool Opening Lines
11:58 Story Middle Segment
20:35 Story Endings
34:05 Practice Advice

You probably know that offering a reader magnet on your website is imperative to growing your email list, tantalizing readers with a sample of your writing, and eventually getting them to buy your book. 

If you write novels, your reader magnet should be a short story, but if you don’t know how to write a great one, you’ll miss out on the many advantages short stories provide.

In this week’s episode, Steve Diamond, author and cohost of the Writer Dojo podcast, and I discuss the art of writing short stories. 

You’ll learn:
* The biggest mistake authors make when publishing short stories 
* How short story techniques differ from those used in long-form pieces
* Two exercises that will build your short-story-writing muscles

​Watch now to discover all the ways writing short stories can benefit you, and learn to write a great one.]]></description>
<enclosure  url='https://play.hubhopper.com/84586b286b60557a1473fd1e31acd437.mp3?s=rss-feed'  length='39270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2573</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051744/how-to-write-better-short-stories-with-steve-diamond.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051744/how-to-write-better-short-stories-with-steve-diamond.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Web Hosting for Frugal Authors</title>
<link >https://listen.hubhopper.com/episode/web-hosting-for-frugal-authors-1788977482/33051745</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285217</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 07 Aug 2024 13:01:02 +0000</pubDate>
<itunes:summary ><![CDATA[If you’ve been wanting to build a website or have considered switching web hosts, watch now or check out the blog post version of this episode for some recommendations on finding the best service for your situation.

Blog version here: https://www.authormedia.com/web-hosting-for-frugal-authors/]]></itunes:summary>
<description ><![CDATA[If you’ve been wanting to build a website or have considered switching web hosts, watch now or check out the blog post version of this episode for some recommendations on finding the best service for your situation.

Blog version here: https://www.authormedia.com/web-hosting-for-frugal-authors/]]></description>
<enclosure  url='https://play.hubhopper.com/d19210ab8d68a7ad19a5061443228fa0.mp3?s=rss-feed'  length='17950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1176</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051745/web-hosting-for-frugal-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051745/web-hosting-for-frugal-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Avoid Book-Marketing Overwhelm</title>
<link >https://listen.hubhopper.com/episode/how-to-avoid-book-marketing-overwhelm-1788977482/33051746</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285184</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 17 Jul 2024 13:00:53 +0000</pubDate>
<itunes:summary ><![CDATA[If book marketing feels overwhelming, you may be facing these 10 stressors. Learn how to deal with each one and reduce your marketing stress.

Blog version here: https://www.authormedia.com/how-to-avoid-book-marketing-overwhelm/]]></itunes:summary>
<description ><![CDATA[If book marketing feels overwhelming, you may be facing these 10 stressors. Learn how to deal with each one and reduce your marketing stress.

Blog version here: https://www.authormedia.com/how-to-avoid-book-marketing-overwhelm/]]></description>
<enclosure  url='https://play.hubhopper.com/7eecaba9ce1e9d10155df5675154dde4.mp3?s=rss-feed'  length='28210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1848</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051746/how-to-avoid-book-marketing-overwhelm.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051746/how-to-avoid-book-marketing-overwhelm.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Savvy Author\&apos;s Guide to Passwords</title>
<link >https://listen.hubhopper.com/episode/the-savvy-authors-guide-to-passwords-1788977482/33051747</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285254</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 10 Jul 2024 13:00:39 +0000</pubDate>
<itunes:summary ><![CDATA[Avoid four common password mistakes authors make and find out how you can never again forget or lose your passwords.

Blog version: https://www.authormedia.com/the-savvy-authors-guide-to-passwords/]]></itunes:summary>
<description ><![CDATA[Avoid four common password mistakes authors make and find out how you can never again forget or lose your passwords.

Blog version: https://www.authormedia.com/the-savvy-authors-guide-to-passwords/]]></description>
<enclosure  url='https://play.hubhopper.com/ac1e0a0c50699355d1d49e92e4204b4b.mp3?s=rss-feed'  length='16160000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1059</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051747/the-savvy-authors-guide-to-passwords.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051747/the-savvy-authors-guide-to-passwords.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction</title>
<link >https://listen.hubhopper.com/episode/the-powerful-nonfiction-pitching-recipe-that-works-for-both-fiction-and-nonfiction-1788977482/33051748</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285179</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 08 Jul 2024 07:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch. Blog version: https://www.authormedia.com/the-powerful-nonfiction-pitching-recipe-that-works-for-both-fiction-and-nonfiction/]]></itunes:summary>
<description ><![CDATA[Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch. Blog version: https://www.authormedia.com/the-powerful-nonfiction-pitching-recipe-that-works-for-both-fiction-and-nonfiction/]]></description>
<enclosure  url='https://play.hubhopper.com/bffa5176532f7d1519c5479fd4e5dbcd.mp3?s=rss-feed'  length='23400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1533</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051748/the-powerful-nonfiction-pitching-recipe-that-works-for-both-fiction-and-nonfiction.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051748/the-powerful-nonfiction-pitching-recipe-that-works-for-both-fiction-and-nonfiction.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon</title>
<link >https://listen.hubhopper.com/episode/how-connor-boyack-sold-millions-of-books-directly-to-readers-without-using-amazon-1788977482/33051749</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285303</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 03 Jul 2024 13:00:58 +0000</pubDate>
<itunes:summary ><![CDATA[Blog version: https://www.authormedia.com/421/

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon\'s ecosystem.]]></itunes:summary>
<description ><![CDATA[Blog version: https://www.authormedia.com/421/

Learn a reproducible strategy for getting to know your readers, selling to them directly, and avoiding Amazon\'s ecosystem.]]></description>
<enclosure  url='https://play.hubhopper.com/7badec5d54f17549a9115262785e5e27.mp3?s=rss-feed'  length='45030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2950</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051749/how-connor-boyack-sold-millions-of-books-directly-to-readers-without-using-amazon.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051749/how-connor-boyack-sold-millions-of-books-directly-to-readers-without-using-amazon.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Pros and Cons of Pre-Orders</title>
<link >https://listen.hubhopper.com/episode/pros-and-cons-of-pre-orders-1788977483/33051750</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285144</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 01 Jul 2024 07:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[Find out whether you should set up a preorder for your book (some authors shouldn\'t), and discover tips to maximize preorder sales. Blog version: https://www.authormedia.com/pros-and-cons-of-pre-orders/]]></itunes:summary>
<description ><![CDATA[Find out whether you should set up a preorder for your book (some authors shouldn\'t), and discover tips to maximize preorder sales. Blog version: https://www.authormedia.com/pros-and-cons-of-pre-orders/]]></description>
<enclosure  url='https://play.hubhopper.com/989b1ed1b4ed2b02fda33d20f5edb6c0.mp3?s=rss-feed'  length='15180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >994</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051750/pros-and-cons-of-pre-orders.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051750/pros-and-cons-of-pre-orders.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >7 Business Mistakes That Ruin Author Careers</title>
<link >https://listen.hubhopper.com/episode/7-business-mistakes-that-ruin-author-careers-1788977483/33051751</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285312</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 29 Jun 2024 21:19:58 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/7-business-mistakes-that-ruin-author-careers/]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/7-business-mistakes-that-ruin-author-careers/]]></description>
<enclosure  url='https://play.hubhopper.com/0b0f35cfa50dcb77c025f99efbc7a290.mp3?s=rss-feed'  length='29350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1923</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051751/7-business-mistakes-that-ruin-author-careers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051751/7-business-mistakes-that-ruin-author-careers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to use Reedsy to Independently Publish Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-use-reedsy-to-independently-publish-your-book-1788977483/33051752</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285304</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Jun 2024 07:00:12 +0000</pubDate>
<itunes:summary ><![CDATA[Find out how Reedsy can help indie and traditional authors create beautiful, compelling, and marketable books. Blog version: https://www.authormedia.com/how-to-use-reedsy-to-independently-publish-your-book/]]></itunes:summary>
<description ><![CDATA[Find out how Reedsy can help indie and traditional authors create beautiful, compelling, and marketable books. Blog version: https://www.authormedia.com/how-to-use-reedsy-to-independently-publish-your-book/]]></description>
<enclosure  url='https://play.hubhopper.com/603966be086d4e1940d3da1eead3e104.mp3?s=rss-feed'  length='39420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2583</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051752/how-to-use-reedsy-to-independently-publish-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051752/how-to-use-reedsy-to-independently-publish-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Are Pen Names Going Away?</title>
<link >https://listen.hubhopper.com/episode/are-pen-names-going-away-1788977483/33051753</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285283</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 26 Jun 2024 07:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/are-pen-names-going-away/

There are several great reasons (and a few bad ones) to use an author pen name. If you’re still trying to decide what your author name should be, or if you’ve used a pen name for years, this episode will give you some direction.

00:00 Introduction
01:09 To Stay Anonymous and Avoid Consequences
03:11 Avoid Reader Bias
04:30 Simplify Spelling
05:51 Avoid Confusion with a Similar Author
09:10 Avoid Confusion with a Villain
10:25 Avoid Confusion with a Celebrity
12:16 Keep Also-Boughts Clean on Amazon]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/are-pen-names-going-away/

There are several great reasons (and a few bad ones) to use an author pen name. If you’re still trying to decide what your author name should be, or if you’ve used a pen name for years, this episode will give you some direction.

00:00 Introduction
01:09 To Stay Anonymous and Avoid Consequences
03:11 Avoid Reader Bias
04:30 Simplify Spelling
05:51 Avoid Confusion with a Similar Author
09:10 Avoid Confusion with a Villain
10:25 Avoid Confusion with a Celebrity
12:16 Keep Also-Boughts Clean on Amazon]]></description>
<enclosure  url='https://play.hubhopper.com/1f8130bb9286969abfb69d95fe2058d5.mp3?s=rss-feed'  length='17810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1166</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051753/are-pen-names-going-away.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051753/are-pen-names-going-away.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Diversify Your Income as an Author</title>
<link >https://listen.hubhopper.com/episode/how-to-diversify-your-income-as-an-author-1788977483/33051754</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285203</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 25 Jun 2024 21:13:11 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/how-to-diversify-your-income-as-an-author/

Few authors make a living on book sales alone. Learn how Joanna Penn generates income from over 120 writing-related sources.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/how-to-diversify-your-income-as-an-author/

Few authors make a living on book sales alone. Learn how Joanna Penn generates income from over 120 writing-related sources.]]></description>
<enclosure  url='https://play.hubhopper.com/ad9963f5924a931d451fb13f6f6ec6ea.mp3?s=rss-feed'  length='36150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2368</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051754/how-to-diversify-your-income-as-an-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051754/how-to-diversify-your-income-as-an-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Save Money as an Author</title>
<link >https://listen.hubhopper.com/episode/how-to-save-money-as-an-author-1788977483/33051755</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285194</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 22 Jun 2024 17:08:00 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/how-to-save-money-as-an-author/]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/how-to-save-money-as-an-author/]]></description>
<enclosure  url='https://play.hubhopper.com/01e0c4ffe6c6a551e02042e5a6c8552f.mp3?s=rss-feed'  length='35010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2294</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051755/how-to-save-money-as-an-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051755/how-to-save-money-as-an-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Make Money as an Author Assistant</title>
<link >https://listen.hubhopper.com/episode/how-to-make-money-as-an-author-assistant-1788977483/33051756</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285192</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 20 Jun 2024 21:32:13 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/how-to-make-money-as-an-author-assistant/]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/how-to-make-money-as-an-author-assistant/]]></description>
<enclosure  url='https://play.hubhopper.com/553b77b4a6b00b1c29c990751040b4aa.mp3?s=rss-feed'  length='31280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2049</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051756/how-to-make-money-as-an-author-assistant.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051756/how-to-make-money-as-an-author-assistant.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Your Book is Still Unfinished</title>
<link >https://listen.hubhopper.com/episode/why-your-book-is-still-unfinished-1788977483/33051757</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285166</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 20 Jun 2024 15:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/why-your-book-is-still-unfinished-hint-its-your-phones-fault/

I remember watching Steve Jobs\'s keynote presentation for the original iPhone. This magical new device, he said, would revolutionize our productivity.And at first, it did.But then, along came apps. Soon, user experiences were scientifically optimized to be as addictive as possible. An author\'s productive output is inversely correlated with time spent on the phone.In this week\'s episode, we\'ll talk about how to spend less time on your phone and more time writing. You\'ll learn

How to boss your phone instead of letting your phone boss you

A revolutionary setting change that may drastically reduce your desire to look at your phone

How to use your phone to write more productively]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/why-your-book-is-still-unfinished-hint-its-your-phones-fault/

I remember watching Steve Jobs\'s keynote presentation for the original iPhone. This magical new device, he said, would revolutionize our productivity.And at first, it did.But then, along came apps. Soon, user experiences were scientifically optimized to be as addictive as possible. An author\'s productive output is inversely correlated with time spent on the phone.In this week\'s episode, we\'ll talk about how to spend less time on your phone and more time writing. You\'ll learn

How to boss your phone instead of letting your phone boss you

A revolutionary setting change that may drastically reduce your desire to look at your phone

How to use your phone to write more productively]]></description>
<enclosure  url='https://play.hubhopper.com/3bf6bf807e3f817dda39d20febe95136.mp3?s=rss-feed'  length='16340000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1070</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051757/why-your-book-is-still-unfinished.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051757/why-your-book-is-still-unfinished.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Printing the Future: Print-on-Demand with Offset-Quality by Bookvault</title>
<link >https://listen.hubhopper.com/episode/printing-the-future-print-on-demand-with-offset-quality-by-bookvault-1788977483/33051758</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285286</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 17 Jun 2024 23:58:41 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/printing-the-future-print-on-demand-with-offset-quality-by-bookvault/

Authors around the world are trying to reduce their reliance on Amazon. However, most of us still use and like Amazon. In fact, many of us earn most of our money from Amazon. But any company with a 90% market share can’t be fully trusted.

Indie authors can reduce their reliance on Amazon by selling directly from their own author websites. Selling directly protects you from the changes at an international company. It allows you to retain more money, control, and flexibility over pricing, bundling, and more.

In 2023, I interviewed Joanna Penn about selling directly on your website. We discussed author websites, how to sell, what software to get, and the reasons you should consider selling directly to readers.

During that interview, Joanna mentioned a new service called Bookvault, which she used to fulfill book orders from her website. Bookvault would print and ship the book directly to her reader, making selling physical books on her website almost as painless as selling on Amazon. Additionally, she got to keep most of the money rather than share most of the money with Amazon.

The service was primarily for the UK at the time of the interview, but Bookvault has now come to America. Listen to this interview with Alex Smith, from Bookvault, to learn more!]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/printing-the-future-print-on-demand-with-offset-quality-by-bookvault/

Authors around the world are trying to reduce their reliance on Amazon. However, most of us still use and like Amazon. In fact, many of us earn most of our money from Amazon. But any company with a 90% market share can’t be fully trusted.

Indie authors can reduce their reliance on Amazon by selling directly from their own author websites. Selling directly protects you from the changes at an international company. It allows you to retain more money, control, and flexibility over pricing, bundling, and more.

In 2023, I interviewed Joanna Penn about selling directly on your website. We discussed author websites, how to sell, what software to get, and the reasons you should consider selling directly to readers.

During that interview, Joanna mentioned a new service called Bookvault, which she used to fulfill book orders from her website. Bookvault would print and ship the book directly to her reader, making selling physical books on her website almost as painless as selling on Amazon. Additionally, she got to keep most of the money rather than share most of the money with Amazon.

The service was primarily for the UK at the time of the interview, but Bookvault has now come to America. Listen to this interview with Alex Smith, from Bookvault, to learn more!]]></description>
<enclosure  url='https://play.hubhopper.com/b2aae10981e87a48b92de78e685c4a32.mp3?s=rss-feed'  length='35430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2321</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051758/printing-the-future-print-on-demand-with-offset-quality-by-bookvault.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051758/printing-the-future-print-on-demand-with-offset-quality-by-bookvault.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >When to Quit Writing</title>
<link >https://listen.hubhopper.com/episode/when-to-quit-writing-1788977483/33051759</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285297</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 14 Jun 2024 16:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Post: https://www.authormedia.com/when-to-quit/

Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired and burned out. 

Should you quit? My answer may surprise you. 

Maybe you should.

Publishing is an industry where almost everyone has a financial incentive to see you keep going. Once you throw in the towel on your writing, you stop bringing in money for the publishing industrial complex. People in the publishing industry don’t earn money when you decide to quit. But there is a lot of money to be made by telling writers exactly what they want to hear: “You will be the next bestseller and hottest thing in publishing!! Just keep paying for coaching, edits, covers, and conferences! Eventually, you will be a star!” 

Writing is expensive. The time you spend writing is time you can’t get back. You will live the rest of your life and die and still not get that time back. Even though publishing is expensive in terms of money, you can always make more money, but you can never make more time. The richest billionaire has the same 24 hours as the poorest debt peon. 

Only a handful of writers die at their keyboards, which means we all quit eventually.]]></itunes:summary>
<description ><![CDATA[Blog Post: https://www.authormedia.com/when-to-quit/

Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired and burned out. 

Should you quit? My answer may surprise you. 

Maybe you should.

Publishing is an industry where almost everyone has a financial incentive to see you keep going. Once you throw in the towel on your writing, you stop bringing in money for the publishing industrial complex. People in the publishing industry don’t earn money when you decide to quit. But there is a lot of money to be made by telling writers exactly what they want to hear: “You will be the next bestseller and hottest thing in publishing!! Just keep paying for coaching, edits, covers, and conferences! Eventually, you will be a star!” 

Writing is expensive. The time you spend writing is time you can’t get back. You will live the rest of your life and die and still not get that time back. Even though publishing is expensive in terms of money, you can always make more money, but you can never make more time. The richest billionaire has the same 24 hours as the poorest debt peon. 

Only a handful of writers die at their keyboards, which means we all quit eventually.]]></description>
<enclosure  url='https://play.hubhopper.com/498cb50743cda83a6bb4d39f6cb6a273.mp3?s=rss-feed'  length='20600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1350</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051759/when-to-quit-writing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051759/when-to-quit-writing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Starving Author: How to Market Books When You Have No Money</title>
<link >https://listen.hubhopper.com/episode/the-starving-author-how-to-market-books-when-you-have-no-money-1788977483/33051760</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285209</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 11 Jun 2024 20:00:54 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/the-starving-author-how-to-market-books-without-money/

So, you want to market your book but don’t have any money. What should you do?]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/the-starving-author-how-to-market-books-without-money/

So, you want to market your book but don’t have any money. What should you do?]]></description>
<enclosure  url='https://play.hubhopper.com/431c9bb5afc9d0e3a3ca7c4693360966.mp3?s=rss-feed'  length='23220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1521</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051760/the-starving-author-how-to-market-books-when-you-have-no-money.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051760/the-starving-author-how-to-market-books-when-you-have-no-money.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >2024 Laptop Buying Guide for Authors</title>
<link >https://listen.hubhopper.com/episode/2024-laptop-buying-guide-for-authors-1788977483/33051761</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285228</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 10 Jun 2024 16:56:15 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/2024-laptop-buying-guide-for-authors/

If you are an Uber driver, your most valuable asset is your car. If you are a photographer, your camera is critical. An Uber driver with a broken car can’t make money, and a photographer with a cheap camera will slowly starve. 

What is the critical tool for an author? What tool will help you earn money and keep you from starving? 

Your laptop!

You write, edit, and promote your book on your laptop. A reliable, compatible computer is key to your success. Put another way, an old, unreliable computer that can’t run the software you need to succeed is a terrible liability.

A good laptop is not only a good investment; it may also be a tax-deductible business expense for professional authors.

As you probably know, I’m a huge nerd. But I’m cautious to let people know just how nerdy I am. I build computers for fun, and I built my first computer when I was 12 years old. In fact, the gaming PC I use today is one I assembled myself. In my teen years, my side hustle was helping my dad’s CPA firm with their IT issues.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/2024-laptop-buying-guide-for-authors/

If you are an Uber driver, your most valuable asset is your car. If you are a photographer, your camera is critical. An Uber driver with a broken car can’t make money, and a photographer with a cheap camera will slowly starve. 

What is the critical tool for an author? What tool will help you earn money and keep you from starving? 

Your laptop!

You write, edit, and promote your book on your laptop. A reliable, compatible computer is key to your success. Put another way, an old, unreliable computer that can’t run the software you need to succeed is a terrible liability.

A good laptop is not only a good investment; it may also be a tax-deductible business expense for professional authors.

As you probably know, I’m a huge nerd. But I’m cautious to let people know just how nerdy I am. I build computers for fun, and I built my first computer when I was 12 years old. In fact, the gaming PC I use today is one I assembled myself. In my teen years, my side hustle was helping my dad’s CPA firm with their IT issues.]]></description>
<enclosure  url='https://play.hubhopper.com/16625f83dac5fcd362e5b338bbba1e97.mp3?s=rss-feed'  length='19930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1306</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051761/2024-laptop-buying-guide-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051761/2024-laptop-buying-guide-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Start a Mastermind Group</title>
<link >https://listen.hubhopper.com/episode/how-to-start-a-mastermind-group-1788977483/33051762</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285205</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jun 2024 17:02:49 +0000</pubDate>
<itunes:summary ><![CDATA[An author mastermind group can accelerate your writing and publishing career.
Find out how you can start one. 

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/29/].

The post 029 – How to Start a Mastermind Group [https://www.authormedia.com/29/]
appeared first on Author Media [https://www.authormedia.com].

Support the Show. [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[An author mastermind group can accelerate your writing and publishing career.
Find out how you can start one. 

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/29/].

The post 029 – How to Start a Mastermind Group [https://www.authormedia.com/29/]
appeared first on Author Media [https://www.authormedia.com].

Support the Show. [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/71e152ab3477434bc490286dfe987618.mp3?s=rss-feed'  length='23860000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1563</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051762/how-to-start-a-mastermind-group.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051762/how-to-start-a-mastermind-group.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >From Tech Timid to Tech Savvy: How to Master Any Technology</title>
<link >https://listen.hubhopper.com/episode/from-tech-timid-to-tech-savvy-how-to-master-any-technology-1788977483/33051763</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285193</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 May 2024 15:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Are you an author who struggles with technology? You’re not alone. Thomas Umstattd Jr. shares an empowering, eye-opening guide to mastering technology for writers, creatives, and anyone who’s ever felt overwhelmed by computers.

 Learn how to overcome tech fear.
 Discover why your kids are not the right tech mentors.
 Uncover the ancient power of fire and what it teaches us about modern tech.
 Master tech like a child—through wonder, fiddling, and curiosity.
 Get practical tips on backups, password managers, Google hacks, and more.

Blog Version: https://www.authormedia.com/417]]></itunes:summary>
<description ><![CDATA[Are you an author who struggles with technology? You’re not alone. Thomas Umstattd Jr. shares an empowering, eye-opening guide to mastering technology for writers, creatives, and anyone who’s ever felt overwhelmed by computers.

 Learn how to overcome tech fear.
 Discover why your kids are not the right tech mentors.
 Uncover the ancient power of fire and what it teaches us about modern tech.
 Master tech like a child—through wonder, fiddling, and curiosity.
 Get practical tips on backups, password managers, Google hacks, and more.

Blog Version: https://www.authormedia.com/417]]></description>
<enclosure  url='https://play.hubhopper.com/7738df32f8ba4281bb673ca8e0ab7d25.mp3?s=rss-feed'  length='33450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2192</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051763/from-tech-timid-to-tech-savvy-how-to-master-any-technology.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051763/from-tech-timid-to-tech-savvy-how-to-master-any-technology.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Find a Good Critique Group with Eva Marie Everson</title>
<link >https://listen.hubhopper.com/episode/how-to-find-a-good-critique-group-with-eva-marie-everson-1788977483/33051764</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285301</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 27 May 2024 16:17:51 +0000</pubDate>
<itunes:summary ><![CDATA[It is hard to read the label when you are standing inside the bottle. This is
why almost all successful authors are in a writers group. Whether it was J.R.R.
Tolkien and C.S. Lewis sitting in an English pub talking about fantasy stories
or a socially distant mastermind group meeting on Zoom, writers write better […]

You can listen to this episode How to Find a Good Critique Group with Eva Marie
Everson
[https://www.christianpublishingshow.com/how-to-find-a-good-critique-group-with-eva-marie-everson/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Support the Show. [https://www.patreon.com/christianpublishingshow]]]></itunes:summary>
<description ><![CDATA[It is hard to read the label when you are standing inside the bottle. This is
why almost all successful authors are in a writers group. Whether it was J.R.R.
Tolkien and C.S. Lewis sitting in an English pub talking about fantasy stories
or a socially distant mastermind group meeting on Zoom, writers write better […]

You can listen to this episode How to Find a Good Critique Group with Eva Marie
Everson
[https://www.christianpublishingshow.com/how-to-find-a-good-critique-group-with-eva-marie-everson/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Support the Show. [https://www.patreon.com/christianpublishingshow]]]></description>
<enclosure  url='https://play.hubhopper.com/7e118800be7c67e362c9fbaaa3226213.mp3?s=rss-feed'  length='32810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2150</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051764/how-to-find-a-good-critique-group-with-eva-marie-everson.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051764/how-to-find-a-good-critique-group-with-eva-marie-everson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Start a Writers Group with Sharon Tedford</title>
<link >https://listen.hubhopper.com/episode/how-to-start-a-writers-group-with-sharon-tedford-1788977483/33051765</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285290</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 24 May 2024 16:17:41 +0000</pubDate>
<itunes:summary ><![CDATA[Learn the tips and best practices for assembling and facilitating an effective
and enjoyable writers critique group.

Support the Show. [https://www.patreon.com/christianpublishingshow]]]></itunes:summary>
<description ><![CDATA[Learn the tips and best practices for assembling and facilitating an effective
and enjoyable writers critique group.

Support the Show. [https://www.patreon.com/christianpublishingshow]]]></description>
<enclosure  url='https://play.hubhopper.com/552381096a907c55814a47f3e74c708e.mp3?s=rss-feed'  length='31200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2044</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051765/how-to-start-a-writers-group-with-sharon-tedford.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051765/how-to-start-a-writers-group-with-sharon-tedford.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Thriving Author: How to Market Books When You Have Money to Invest</title>
<link >https://listen.hubhopper.com/episode/the-thriving-author-how-to-market-books-when-you-have-money-to-invest-1788977483/33051766</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285163</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 22 May 2024 13:00:06 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: [https://www.authormedia.com/the-thriving-author-how-to-market-books-when-you-have-money-to-invest/]

A few months ago, we released an episode called The Starving Author: How to Market Books When You Have No Money.
After the episode aired, several authors asked me a similar question: “What do we do if we do have money to spend?” You see, not all authors are starving. Some writers have spent years saving money, and they want to know how to get the best return on that money when they invest it in book marketing.

So, how do you supercharge book sales if you have money to spend?
In this week\'s episode, we’ll discuss marketing opportunities available to authors with a sizable marketing budget. You’ll learn
 - Where to spend your marketing money before you publish
 - Which marketing opportunities are more available to authors with money to spend
 - How a publishing team can help you
 
If you have a bigger budget for book marketing, opportunities abound. Listen in or check out the blog post version to find out which marketing expenses will yield the best return on your investment.]]></itunes:summary>
<description ><![CDATA[Blog Version: [https://www.authormedia.com/the-thriving-author-how-to-market-books-when-you-have-money-to-invest/]

A few months ago, we released an episode called The Starving Author: How to Market Books When You Have No Money.
After the episode aired, several authors asked me a similar question: “What do we do if we do have money to spend?” You see, not all authors are starving. Some writers have spent years saving money, and they want to know how to get the best return on that money when they invest it in book marketing.

So, how do you supercharge book sales if you have money to spend?
In this week\'s episode, we’ll discuss marketing opportunities available to authors with a sizable marketing budget. You’ll learn
 - Where to spend your marketing money before you publish
 - Which marketing opportunities are more available to authors with money to spend
 - How a publishing team can help you
 
If you have a bigger budget for book marketing, opportunities abound. Listen in or check out the blog post version to find out which marketing expenses will yield the best return on your investment.]]></description>
<enclosure  url='https://play.hubhopper.com/24878d69725320505819cf41dd27d8cd.mp3?s=rss-feed'  length='23050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1510</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051766/the-thriving-author-how-to-market-books-when-you-have-money-to-invest.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051766/the-thriving-author-how-to-market-books-when-you-have-money-to-invest.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Host Effective Webinars: Speak, Engage, and Inspire</title>
<link >https://listen.hubhopper.com/episode/how-to-host-effective-webinars-speak-engage-and-inspire-1788977483/33051767</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285292</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 10 May 2024 17:56:48 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version [https://www.authormedia.com/speak-engage-and-inspire-secrets-of-entertaining-educational-webinars-that-sell/]
In this week’s episode, you’ll learn 12 tips for hosting educational and entertaining webinars people want to attend.
You’ll learn

How to capture and retain your attendees’ attention
How much time to spend on your presentation or Q&A
What to do after the webinar to continue to the attendees]]></itunes:summary>
<description ><![CDATA[Blog Version [https://www.authormedia.com/speak-engage-and-inspire-secrets-of-entertaining-educational-webinars-that-sell/]
In this week’s episode, you’ll learn 12 tips for hosting educational and entertaining webinars people want to attend.
You’ll learn

How to capture and retain your attendees’ attention
How much time to spend on your presentation or Q&A
What to do after the webinar to continue to the attendees]]></description>
<enclosure  url='https://play.hubhopper.com/371cc2a8c1350fc49f14c4ae6389d783.mp3?s=rss-feed'  length='22380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1466</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051767/how-to-host-effective-webinars-speak-engage-and-inspire.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051767/how-to-host-effective-webinars-speak-engage-and-inspire.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Convince Readers to Read *Your* Book Next</title>
<link >https://listen.hubhopper.com/episode/how-to-convince-readers-to-read-your-book-next-1788977483/33051768</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285199</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 25 Apr 2024 17:03:40 +0000</pubDate>
<itunes:summary ><![CDATA[Learn five steps to creating a compelling pitch that will pique the interest of
publishers, agents, editors and readers.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/how-to-convince-readers-to-read-your-book-next-2/]

The post How to Convince Readers to Read *Your* Book Next
[https://www.authormedia.com/how-to-convince-readers-to-read-your-book-next-2/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Learn five steps to creating a compelling pitch that will pique the interest of
publishers, agents, editors and readers.

You can find the blogpost version of this episode HERE.
[https://www.authormedia.com/how-to-convince-readers-to-read-your-book-next-2/]

The post How to Convince Readers to Read *Your* Book Next
[https://www.authormedia.com/how-to-convince-readers-to-read-your-book-next-2/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/070063496d57fb2bbd602761a698e6cc.mp3?s=rss-feed'  length='36430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2387</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051768/how-to-convince-readers-to-read-your-book-next.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051768/how-to-convince-readers-to-read-your-book-next.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson</title>
<link >https://listen.hubhopper.com/episode/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-pages-with-dave-chesson-1788977483/33051769</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285138</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 25 Apr 2024 15:13:09 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how a free tool can help improve your book description, increase your
sales, and improve the effectiveness of your Amazon sales page.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-descriptions-with-dave-chesson/].

The post From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages
With Dave Chesson
[https://www.authormedia.com/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-descriptions-with-dave-chesson/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Learn how a free tool can help improve your book description, increase your
sales, and improve the effectiveness of your Amazon sales page.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-descriptions-with-dave-chesson/].

The post From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages
With Dave Chesson
[https://www.authormedia.com/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-descriptions-with-dave-chesson/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/17932f663edf2716a712e5c106770107.mp3?s=rss-feed'  length='39270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2573</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051769/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-pages-with-dave-chesson.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051769/from-book-blurb-to-bestseller-how-to-craft-compelling-amazon-pages-with-dave-chesson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Sell More Books With Amazon Ads</title>
<link >https://listen.hubhopper.com/episode/how-to-sell-more-books-with-amazon-ads-1788977483/33051770</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285167</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 22 Apr 2024 16:47:28 +0000</pubDate>
<itunes:summary ><![CDATA[You can find the blog version of this episode here: https://www.authormedia.com/how-to-sell-more-books-with-amazon-ads/

When readers browse Amazon, they have already decided to purchase a book. The only question is: which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them pick your book from the list they’re considering?

There is! It is called Amazon Advertising. Amazon ads allow you to prominently feature your book in search results and on book pages. It has become one of the most popular forms of book promotion for indie authors.

But many authors feel intimidated by the idea of running Amazon ads. How do you get started? How do you know if your ads are effective? And what should you do if your ads aren’t working? 

To find out, I interviewed Alana Terry because she knows a lot about Amazon ads. She’s an award-winning Christian suspense novelist and a USA Today bestseller who’s written over 40 books. She also runs the Successful Writers Academy to help writers like you reach the goal of achieving creative and commercial success.]]></itunes:summary>
<description ><![CDATA[You can find the blog version of this episode here: https://www.authormedia.com/how-to-sell-more-books-with-amazon-ads/

When readers browse Amazon, they have already decided to purchase a book. The only question is: which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them pick your book from the list they’re considering?

There is! It is called Amazon Advertising. Amazon ads allow you to prominently feature your book in search results and on book pages. It has become one of the most popular forms of book promotion for indie authors.

But many authors feel intimidated by the idea of running Amazon ads. How do you get started? How do you know if your ads are effective? And what should you do if your ads aren’t working? 

To find out, I interviewed Alana Terry because she knows a lot about Amazon ads. She’s an award-winning Christian suspense novelist and a USA Today bestseller who’s written over 40 books. She also runs the Successful Writers Academy to help writers like you reach the goal of achieving creative and commercial success.]]></description>
<enclosure  url='https://play.hubhopper.com/a63eca03514454d8b114faa2acb21434.mp3?s=rss-feed'  length='40850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2677</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051770/how-to-sell-more-books-with-amazon-ads.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051770/how-to-sell-more-books-with-amazon-ads.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What Every Author Needs to Know About Cyber Security</title>
<link >https://listen.hubhopper.com/episode/what-every-author-needs-to-know-about-cyber-security-1788977483/33051771</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285232</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 20 Apr 2024 14:49:08 +0000</pubDate>
<itunes:summary ><![CDATA[Every author needs cyber security. Discover which of your vectors are most
vulnerable to attack and how you can protect them.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/what-every-author-needs-to-know-about-cyber-security/].

The post What Every Author Needs to Know About Cyber Security
[https://www.authormedia.com/what-every-author-needs-to-know-about-cyber-security/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Every author needs cyber security. Discover which of your vectors are most
vulnerable to attack and how you can protect them.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/what-every-author-needs-to-know-about-cyber-security/].

The post What Every Author Needs to Know About Cyber Security
[https://www.authormedia.com/what-every-author-needs-to-know-about-cyber-security/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/9bb622abc020c0488291a64e015cc06d.mp3?s=rss-feed'  length='41310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2707</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051771/what-every-author-needs-to-know-about-cyber-security.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051771/what-every-author-needs-to-know-about-cyber-security.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Author Website Review: Military Science Fiction</title>
<link >https://listen.hubhopper.com/episode/author-website-review-military-science-fiction-1788977483/33051772</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285279</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 19 Apr 2024 23:20:29 +0000</pubDate>
<itunes:summary ><![CDATA[Free Course: How to Make Your Author Website Amazing https://training.authormedia.com/p/amazing-author-websites]]></itunes:summary>
<description ><![CDATA[Free Course: How to Make Your Author Website Amazing https://training.authormedia.com/p/amazing-author-websites]]></description>
<enclosure  url='https://play.hubhopper.com/aa2febad4213817a609a475d30068964.mp3?s=rss-feed'  length='41810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2739</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051772/author-website-review-military-science-fiction.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051772/author-website-review-military-science-fiction.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Substack for Authors: An Exciting Opportunity or Just Hype?</title>
<link >https://listen.hubhopper.com/episode/substack-for-authors-an-exciting-opportunity-or-just-hype-1788977483/33051773</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285298</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 18 Apr 2024 00:42:46 +0000</pubDate>
<itunes:summary ><![CDATA[Find out the advantages and limitations of Substack for authors with various
platform-building strategies.

You can find the blogpost HERE
[https://www.authormedia.com/substack-for-authors-an-exciting-opportunity-or-just-hype/].

The post Substack for Authors: An Exciting Opportunity or Just Hype?
[https://www.authormedia.com/substack-for-authors-an-exciting-opportunity-or-just-hype/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Find out the advantages and limitations of Substack for authors with various
platform-building strategies.

You can find the blogpost HERE
[https://www.authormedia.com/substack-for-authors-an-exciting-opportunity-or-just-hype/].

The post Substack for Authors: An Exciting Opportunity or Just Hype?
[https://www.authormedia.com/substack-for-authors-an-exciting-opportunity-or-just-hype/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/f23ef0922550628b60031bf0cf99dc29.mp3?s=rss-feed'  length='31380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2056</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051773/substack-for-authors-an-exciting-opportunity-or-just-hype.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051773/substack-for-authors-an-exciting-opportunity-or-just-hype.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Find Your Timothy</title>
<link >https://listen.hubhopper.com/episode/how-to-find-your-timothy-1788977483/33051774</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285218</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 16 Apr 2024 15:47:03 +0000</pubDate>
<itunes:summary ><![CDATA[One person\'s opinion about your book is more important than anyone else\'s.
Discover who it is and how to find them before you publish.

Blog version: https://www.authormedia.com/timothy/
Support the show https://www.patreon.com/novelmarketing/

00:00 The Most Important Person for Your Book\'s Success: Timothy 
05:51 Why You Need a Timothy and Why Writing for Yourself Doesn\'t Work 
13:00 Timothy vs. Your Editor 
17:15 The Qualities of a Good Timothy 
19:15 How to Get to Know Your Timothy 
26:24 The Cheat Code to Success]]></itunes:summary>
<description ><![CDATA[One person\'s opinion about your book is more important than anyone else\'s.
Discover who it is and how to find them before you publish.

Blog version: https://www.authormedia.com/timothy/
Support the show https://www.patreon.com/novelmarketing/

00:00 The Most Important Person for Your Book\'s Success: Timothy 
05:51 Why You Need a Timothy and Why Writing for Yourself Doesn\'t Work 
13:00 Timothy vs. Your Editor 
17:15 The Qualities of a Good Timothy 
19:15 How to Get to Know Your Timothy 
26:24 The Cheat Code to Success]]></description>
<enclosure  url='https://play.hubhopper.com/3bc56edca8cb965d621c39f8d0e4ed5d.mp3?s=rss-feed'  length='26490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1735</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051774/how-to-find-your-timothy.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051774/how-to-find-your-timothy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why do good books fail to sell while poorly written books fly off the shelves?</title>
<link >https://listen.hubhopper.com/episode/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves-1788977483/33051775</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285236</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 16 Apr 2024 15:36:24 +0000</pubDate>
<itunes:summary ><![CDATA[Learn the 3 reasons some average books are perennial bestsellers while other
well-written books aren’t.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves/].

The post Why do good books fail to sell while poorly written books fly off the
shelves?
[https://www.authormedia.com/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Learn the 3 reasons some average books are perennial bestsellers while other
well-written books aren’t.

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves/].

The post Why do good books fail to sell while poorly written books fly off the
shelves?
[https://www.authormedia.com/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves/]
appeared first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/74ddb767e5776140e43d8387d138829b.mp3?s=rss-feed'  length='37060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2428</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051775/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051775/why-do-good-books-fail-to-sell-while-poorly-written-books-fly-off-the-shelves.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Psychological Reasons Readers Read Books</title>
<link >https://listen.hubhopper.com/episode/the-psychological-reasons-readers-read-books-1788977483/33051776</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285124</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 16 Apr 2024 00:12:31 +0000</pubDate>
<itunes:summary ><![CDATA[Blogpost version: [https://www.authormedia.com/how-to-always-write-better-than-chat-gpt/]

Why are the bestsellers bestsellers?

Why do people read fiction? Why do people read romance? Why do they gravitate to timeless plots like Beauty and the Beast, even after thousands of years of reading similar plots?

GPT can never understand why, and frankly, most humans don’t know why either. But once you know why, you will be equipped to always write better than GPT and AI writing machines, even though they are quickly and continually improving. 

We won’t have time to talk about why each reader likes each book, but we will hit the most popular genres to get your mental gears turning. 

To help us on this journey, I tapped Christy Award winner and bestselling author of more than 150 books in multiple genres, Angela Hunt. Her books have sold more than 5 million copies worldwide. She is the author of Writing Lessons from the Front and a friend of the Novel Marketing show. 

In this episode, Angela and I will discuss some of the most popular genres and talk about the core psychological reason readers read books in that genre. Spoiler alert: we may have different opinions about aspects of various genres.

The post How to Always Write Better Than Chat GPT
[https://www.authormedia.com/how-to-always-write-better-than-chat-gpt/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[Blogpost version: [https://www.authormedia.com/how-to-always-write-better-than-chat-gpt/]

Why are the bestsellers bestsellers?

Why do people read fiction? Why do people read romance? Why do they gravitate to timeless plots like Beauty and the Beast, even after thousands of years of reading similar plots?

GPT can never understand why, and frankly, most humans don’t know why either. But once you know why, you will be equipped to always write better than GPT and AI writing machines, even though they are quickly and continually improving. 

We won’t have time to talk about why each reader likes each book, but we will hit the most popular genres to get your mental gears turning. 

To help us on this journey, I tapped Christy Award winner and bestselling author of more than 150 books in multiple genres, Angela Hunt. Her books have sold more than 5 million copies worldwide. She is the author of Writing Lessons from the Front and a friend of the Novel Marketing show. 

In this episode, Angela and I will discuss some of the most popular genres and talk about the core psychological reason readers read books in that genre. Spoiler alert: we may have different opinions about aspects of various genres.

The post How to Always Write Better Than Chat GPT
[https://www.authormedia.com/how-to-always-write-better-than-chat-gpt/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/701f858dd416edfacd8b8e4c4188e6e4.mp3?s=rss-feed'  length='42450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2781</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051776/the-psychological-reasons-readers-read-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051776/the-psychological-reasons-readers-read-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI for Authors – The Good, Bad, and Ugly</title>
<link >https://listen.hubhopper.com/episode/ai-for-authors-the-good-bad-and-ugly-1788977483/33051777</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285291</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 05 Apr 2024 21:02:22 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/what-authors-need-to-know-about-ai-in-2024/

The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and fear. Is AI evil? Is it safe?
In this week’s episode, we’ll discuss what you need to know about AI in our current day. 

You’ll learn:
 - How (and how early) it developed
 - What threats it poses to writers
 - What advantages it offers
 - How to wield it for good in the world]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/what-authors-need-to-know-about-ai-in-2024/

The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and fear. Is AI evil? Is it safe?
In this week’s episode, we’ll discuss what you need to know about AI in our current day. 

You’ll learn:
 - How (and how early) it developed
 - What threats it poses to writers
 - What advantages it offers
 - How to wield it for good in the world]]></description>
<enclosure  url='https://play.hubhopper.com/c5ba9f5fa3ecc61cefb248acca310789.mp3?s=rss-feed'  length='31050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2034</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051777/ai-for-authors-the-good-bad-and-ugly.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051777/ai-for-authors-the-good-bad-and-ugly.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing 101: Place</title>
<link >https://listen.hubhopper.com/episode/marketing-101-place-1788977483/33051778</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285229</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 20 Mar 2024 13:00:41 +0000</pubDate>
<itunes:summary ><![CDATA[You can find the blog version here: https://www.authormedia.com/marketing-101-place/]]></itunes:summary>
<description ><![CDATA[You can find the blog version here: https://www.authormedia.com/marketing-101-place/]]></description>
<enclosure  url='https://play.hubhopper.com/5ef4c845e646624f0df9cda6eeefb880.mp3?s=rss-feed'  length='27600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1808</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051778/marketing-101-place.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051778/marketing-101-place.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Sell Books Directly to Readers with Joanna Penn &amp; Thomas Umstattd Jr.</title>
<link >https://listen.hubhopper.com/episode/how-to-sell-books-directly-to-readers-with-joanna-penn-thomas-umstattd-jr-1788977483/33051779</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285212</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 18 Mar 2024 16:14:35 +0000</pubDate>
<itunes:summary ><![CDATA[Show Notes: https://www.authormedia.com/how-to-sell-books-directly-to-readers-with-joanna-penn/

\"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.

But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.

If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.

But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.
Joanna tells us:
 - how buyer behavior has changed
 - which web store tools work best for certain authors
 - how all book formats can be easily delivered to readers
 - how to create beautiful editions

With the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time.]]></itunes:summary>
<description ><![CDATA[Show Notes: https://www.authormedia.com/how-to-sell-books-directly-to-readers-with-joanna-penn/

\"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.

But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.

If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.

But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.
Joanna tells us:
 - how buyer behavior has changed
 - which web store tools work best for certain authors
 - how all book formats can be easily delivered to readers
 - how to create beautiful editions

With the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time.]]></description>
<enclosure  url='https://play.hubhopper.com/38d1fb03bafdbed82ab08b6e055abc36.mp3?s=rss-feed'  length='44280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2901</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051779/how-to-sell-books-directly-to-readers-with-joanna-penn-thomas-umstattd-jr.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051779/how-to-sell-books-directly-to-readers-with-joanna-penn-thomas-umstattd-jr.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Combine 2 Different Websites Without Losing Search Rankings</title>
<link >https://listen.hubhopper.com/episode/how-to-combine-2-different-websites-without-losing-search-rankings-1788977483/33051780</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285227</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 29 Feb 2024 20:38:46 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode we talk about the right and wrong ways to combine websites. 

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/combine-websites-without-losing-rankings/].

The post How to Combine 2 Different Websites Without Losing Search Rankings
[https://www.authormedia.com/combine-websites-without-losing-rankings/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></itunes:summary>
<description ><![CDATA[In this episode we talk about the right and wrong ways to combine websites. 

You can find the blogpost version of this episode HERE
[https://www.authormedia.com/combine-websites-without-losing-rankings/].

The post How to Combine 2 Different Websites Without Losing Search Rankings
[https://www.authormedia.com/combine-websites-without-losing-rankings/] appeared
first on Author Media [https://www.authormedia.com].

Support the show [https://www.patreon.com/novelmarketing]]]></description>
<enclosure  url='https://play.hubhopper.com/3a31d434316df69f30cf1740893df3ea.mp3?s=rss-feed'  length='20710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1357</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051780/how-to-combine-2-different-websites-without-losing-search-rankings.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051780/how-to-combine-2-different-websites-without-losing-search-rankings.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Thomas Umstattd\&apos;s Book Launch Secrets</title>
<link >https://listen.hubhopper.com/episode/thomas-umstattds-book-launch-secrets-1788977483/33051781</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285202</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 29 Feb 2024 14:35:21 +0000</pubDate>
<itunes:summary ><![CDATA[You can learn more about the Book Launch Blueprint here: https://training.authormedia.com/p/book-launch-blueprint]]></itunes:summary>
<description ><![CDATA[You can learn more about the Book Launch Blueprint here: https://training.authormedia.com/p/book-launch-blueprint]]></description>
<enclosure  url='https://play.hubhopper.com/56b7cce5af62b7250ef0e4080598be42.mp3?s=rss-feed'  length='45570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2986</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051781/thomas-umstattds-book-launch-secrets.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051781/thomas-umstattds-book-launch-secrets.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Publish on a Budget</title>
<link >https://listen.hubhopper.com/episode/how-to-publish-on-a-budget-1788977483/33051782</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285129</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 29 Feb 2024 02:29:29 +0000</pubDate>
<itunes:summary ><![CDATA[You can find the blog version here: https://www.authormedia.com/how-to-publish-on-a-budget-your-first-five-years-as-an-author/

How much money does it cost to become a professional author?
Any profession will cost you when you\'re just getting started. If you\'re broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money.
Assuming you have some money, you need a spending plan. But how much money do you need to budget for the first five years of your writing career? I asked Kent Sanders, host of The Profitable Writer Podcast and founder of the Profitable Writer Community, a membership group that serves writers and helps them become more profitable.
In this week\'s episode, you\'ll learn

How much money to set aside for writing-related expenses
What writing tools and investments yield the best return for authors
Which expenses you can avoid early in your career
 Listen to the podcast or read the blog version, and be sure to ask your questions and leave your comments on AuthorMedia.social.]]></itunes:summary>
<description ><![CDATA[You can find the blog version here: https://www.authormedia.com/how-to-publish-on-a-budget-your-first-five-years-as-an-author/

How much money does it cost to become a professional author?
Any profession will cost you when you\'re just getting started. If you\'re broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money.
Assuming you have some money, you need a spending plan. But how much money do you need to budget for the first five years of your writing career? I asked Kent Sanders, host of The Profitable Writer Podcast and founder of the Profitable Writer Community, a membership group that serves writers and helps them become more profitable.
In this week\'s episode, you\'ll learn

How much money to set aside for writing-related expenses
What writing tools and investments yield the best return for authors
Which expenses you can avoid early in your career
 Listen to the podcast or read the blog version, and be sure to ask your questions and leave your comments on AuthorMedia.social.]]></description>
<enclosure  url='https://play.hubhopper.com/558c123b5a89d1b7364e130f6c8c6e0f.mp3?s=rss-feed'  length='31930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2092</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051782/how-to-publish-on-a-budget.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051782/how-to-publish-on-a-budget.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build a Tribe Online And Form a Community of Readers</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-tribe-online-and-form-a-community-of-readers-1788977483/33051783</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285162</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 28 Feb 2024 15:00:07 +0000</pubDate>
<itunes:summary ><![CDATA[A few years ago, the popular buzzword in the author world was \"tribe.\" Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term \"tribe\" go out of fashion?

Having a tribe of readers is still an incredible asset that will help you sell your books and raise your profile amongst readers, but you need to know how and where to build a tribe if you want it to grow.
In this week\'s episode, you\'ll learn:

 - The difference between a platform and a tribe
 - Why authors need a tribe
 - How large your tribe needs to be
 - Where to gather your tribe to ensure a positive experience

If you\'ve been wondering how to listen to your Timothy or eavesdrop on a conversation between several of your target readers, listen in to find out how and where to build your tribe or check out the blog version of this episode here: https://www.authormedia.com/405]]></itunes:summary>
<description ><![CDATA[A few years ago, the popular buzzword in the author world was \"tribe.\" Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term \"tribe\" go out of fashion?

Having a tribe of readers is still an incredible asset that will help you sell your books and raise your profile amongst readers, but you need to know how and where to build a tribe if you want it to grow.
In this week\'s episode, you\'ll learn:

 - The difference between a platform and a tribe
 - Why authors need a tribe
 - How large your tribe needs to be
 - Where to gather your tribe to ensure a positive experience

If you\'ve been wondering how to listen to your Timothy or eavesdrop on a conversation between several of your target readers, listen in to find out how and where to build your tribe or check out the blog version of this episode here: https://www.authormedia.com/405]]></description>
<enclosure  url='https://play.hubhopper.com/ab94e79c953f31a75fdec8c424bdc5b6.mp3?s=rss-feed'  length='41280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2705</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051783/how-to-build-a-tribe-online-and-form-a-community-of-readers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051783/how-to-build-a-tribe-online-and-form-a-community-of-readers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Karyne Norton Successfully Kickstarted Her Book in 1 Hour</title>
<link >https://listen.hubhopper.com/episode/how-karyne-norton-successfully-kickstarted-her-book-in-1-hour-1788977483/33051784</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285156</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 19 Sep 2023 23:21:20 +0000</pubDate>
<itunes:summary ><![CDATA[Find out how running a Kickstarter campaign for your book can solve one of the
the biggest challenge indie authors face.

The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour
[https://www.authormedia.com/how-karyne-norton-successfully-kickstarted-her-book-in-1-hour/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out how running a Kickstarter campaign for your book can solve one of the
the biggest challenge indie authors face.

The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour
[https://www.authormedia.com/how-karyne-norton-successfully-kickstarted-her-book-in-1-hour/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/7e0ff73cd0ee43d286136e06e36c04af.mp3?s=rss-feed'  length='34760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2278</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051784/how-karyne-norton-successfully-kickstarted-her-book-in-1-hour.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051784/how-karyne-norton-successfully-kickstarted-her-book-in-1-hour.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger</title>
<link >https://listen.hubhopper.com/episode/how-to-run-a-kickstarter-campaign-for-your-second-book-with-jonathan-shuerger-1788977483/33051785</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285302</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 19 Sep 2023 22:35:17 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to raise money from future readers, pay for your book before you
publish it, and reward your supporters for contributing.

The post How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger
[https://www.authormedia.com/how-to-run-a-kickstarter-campaign-for-a-sequel-with-jonathan-shuerger/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Learn how to raise money from future readers, pay for your book before you
publish it, and reward your supporters for contributing.

The post How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger
[https://www.authormedia.com/how-to-run-a-kickstarter-campaign-for-a-sequel-with-jonathan-shuerger/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/7aec7b562448fc3271a4108d8243eb1c.mp3?s=rss-feed'  length='36740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2407</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051785/how-to-run-a-kickstarter-campaign-for-your-second-book-with-jonathan-shuerger.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051785/how-to-run-a-kickstarter-campaign-for-your-second-book-with-jonathan-shuerger.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Market Your Audiobook</title>
<link >https://listen.hubhopper.com/episode/how-to-market-your-audiobook-1788977483/33051786</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285294</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Jul 2023 22:39:01 +0000</pubDate>
<itunes:summary ><![CDATA[These seven strategies will help you form a close connection with your audience,
create a high-quality audio experience, and sell more audiobooks.

The post How to Market Your Audiobook
[https://www.authormedia.com/how-to-market-your-audiobook/] appeared first on
Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[These seven strategies will help you form a close connection with your audience,
create a high-quality audio experience, and sell more audiobooks.

The post How to Market Your Audiobook
[https://www.authormedia.com/how-to-market-your-audiobook/] appeared first on
Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/63c415e78f1a9a4dee45d4704008a5f7.mp3?s=rss-feed'  length='37070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2429</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051786/how-to-market-your-audiobook.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051786/how-to-market-your-audiobook.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >025 How to Write &amp; Narrate Better Audiobooks with Tom Parks</title>
<link >https://listen.hubhopper.com/episode/025-how-to-write-narrate-better-audiobooks-with-tom-parks-1788977483/33051787</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285257</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Jul 2023 22:38:23 +0000</pubDate>
<itunes:summary ><![CDATA[How to Write & Narrate Better Audiobooks with Tom Parks

You can listen to this episode 025 How to Write & Narrate Better Audiobooks with
Tom Parks [https://www.christianpublishingshow.com/025/] on Christian Publishing
Show [https://www.christianpublishingshow.com].]]></itunes:summary>
<description ><![CDATA[How to Write & Narrate Better Audiobooks with Tom Parks

You can listen to this episode 025 How to Write & Narrate Better Audiobooks with
Tom Parks [https://www.christianpublishingshow.com/025/] on Christian Publishing
Show [https://www.christianpublishingshow.com].]]></description>
<enclosure  url='https://play.hubhopper.com/1a0d3250c72ab62ec8dd7738e633bb99.mp3?s=rss-feed'  length='33030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2164</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051787/025-how-to-write-narrate-better-audiobooks-with-tom-parks.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051787/025-how-to-write-narrate-better-audiobooks-with-tom-parks.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Audiobook Production and Promotion with Brennan McPherson</title>
<link >https://listen.hubhopper.com/episode/audiobook-production-and-promotion-with-brennan-mcpherson-1788977483/33051788</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285201</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Jul 2023 22:37:06 +0000</pubDate>
<itunes:summary ><![CDATA[Episode Notes Audiobooks are one of the fastest-growing segments of the book
business. So how do you turn your book into an audiobook? Our guest today is an
indie author of the popular Fall of Man Series. He writes epic, imaginative,
biblical fiction with heart-pounding plots and lyrical prose for readers who
like to think […]

You can listen to this episode Audiobook Production and Promotion with Brennan
McPherson [https://www.christianpublishingshow.com/082/] on Christian Publishing
Show [https://www.christianpublishingshow.com].]]></itunes:summary>
<description ><![CDATA[Episode Notes Audiobooks are one of the fastest-growing segments of the book
business. So how do you turn your book into an audiobook? Our guest today is an
indie author of the popular Fall of Man Series. He writes epic, imaginative,
biblical fiction with heart-pounding plots and lyrical prose for readers who
like to think […]

You can listen to this episode Audiobook Production and Promotion with Brennan
McPherson [https://www.christianpublishingshow.com/082/] on Christian Publishing
Show [https://www.christianpublishingshow.com].]]></description>
<enclosure  url='https://play.hubhopper.com/64d8d861ba5cc08f8bd36e99744ddee0.mp3?s=rss-feed'  length='27350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1792</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051788/audiobook-production-and-promotion-with-brennan-mcpherson.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051788/audiobook-production-and-promotion-with-brennan-mcpherson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Find the Perfect Narrator for Your Audiobook – with James L. Rubart</title>
<link >https://listen.hubhopper.com/episode/how-to-find-the-perfect-narrator-for-your-audiobook-with-james-l-rubart-1788977483/33051789</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285191</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Jul 2023 22:36:23 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to find and work with a narrator to produce your audiobook.

The post How to Find the Perfect Narrator for Your Audiobook – with James L.
Rubart
[https://www.authormedia.com/how-to-find-the-perfect-narrator-for-your-audiobook-with-james-l-rubart/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Learn how to find and work with a narrator to produce your audiobook.

The post How to Find the Perfect Narrator for Your Audiobook – with James L.
Rubart
[https://www.authormedia.com/how-to-find-the-perfect-narrator-for-your-audiobook-with-james-l-rubart/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/ba70f784b30b0277d377e2625b09c87f.mp3?s=rss-feed'  length='32830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2151</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051789/how-to-find-the-perfect-narrator-for-your-audiobook-with-james-l-rubart.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051789/how-to-find-the-perfect-narrator-for-your-audiobook-with-james-l-rubart.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Record Your Own Audiobook Using Hindenburg Narrator</title>
<link >https://listen.hubhopper.com/episode/how-to-record-your-own-audiobook-using-hindenburg-narrator-1788977483/33051790</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285208</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Jul 2023 22:34:15 +0000</pubDate>
<itunes:summary ><![CDATA[According to The NPD Group, ebook sales for traditionally published books went
down in the first half of 2021. Meanwhile, the most recent data for audiobooks
states that sales are up by 12%. Do I need an audio version of my book? The
data is clear. You need to have an audio version of your […]

The post How to Record Your Own Audiobook Using Hindenburg Narrator
[https://www.authormedia.com/how-to-record-your-own-audiobook-using-hindenburg-narrator/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[According to The NPD Group, ebook sales for traditionally published books went
down in the first half of 2021. Meanwhile, the most recent data for audiobooks
states that sales are up by 12%. Do I need an audio version of my book? The
data is clear. You need to have an audio version of your […]

The post How to Record Your Own Audiobook Using Hindenburg Narrator
[https://www.authormedia.com/how-to-record-your-own-audiobook-using-hindenburg-narrator/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/1593d51471d69a10a3c762ada0e87134.mp3?s=rss-feed'  length='21330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1397</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051790/how-to-record-your-own-audiobook-using-hindenburg-narrator.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051790/how-to-record-your-own-audiobook-using-hindenburg-narrator.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >7 Kinds of Indie Authors</title>
<link >https://listen.hubhopper.com/episode/7-kinds-of-indie-authors-1788977483/33051791</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285195</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:56:47 +0000</pubDate>
<itunes:summary ><![CDATA[Find out which kind of indie author you are and which sales strategies and
promotional tools will work best for you.

The post 7 Kinds of Indie Authors
[https://www.authormedia.com/7-kinds-of-indie-authors/] appeared first on Author
Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out which kind of indie author you are and which sales strategies and
promotional tools will work best for you.

The post 7 Kinds of Indie Authors
[https://www.authormedia.com/7-kinds-of-indie-authors/] appeared first on Author
Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/1abff71476bac66296f1cd727d89e9d7.mp3?s=rss-feed'  length='63310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4148</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051791/7-kinds-of-indie-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051791/7-kinds-of-indie-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >10 Decisions Every Indie Author Needs to Make</title>
<link >https://listen.hubhopper.com/episode/10-decisions-every-indie-author-needs-to-make-1788977483/33051792</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285174</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:54:45 +0000</pubDate>
<itunes:summary ><![CDATA[Expert advice for the 10 critical decisions of indie publishing.

The post 10 Decisions Every Indie Author Needs to Make
[https://www.authormedia.com/10-decisions-you-need-to-make-after-you-decide-to-indie-publish-your-book/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Expert advice for the 10 critical decisions of indie publishing.

The post 10 Decisions Every Indie Author Needs to Make
[https://www.authormedia.com/10-decisions-you-need-to-make-after-you-decide-to-indie-publish-your-book/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/6b3b9146775c86b0db6f283077d28c37.mp3?s=rss-feed'  length='52280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3426</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051792/10-decisions-every-indie-author-needs-to-make.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051792/10-decisions-every-indie-author-needs-to-make.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Jack Ellem Went from Unpublished to Bestselling Indie Author</title>
<link >https://listen.hubhopper.com/episode/how-jack-ellem-went-from-unpublished-to-bestselling-indie-author-1788977483/33051793</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285274</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:53:24 +0000</pubDate>
<itunes:summary ><![CDATA[Find out how Jack Ellem became a bestselling indie author in two foreign
countries while living in Australia and learn how his strategies can work for
you.

The post How Jack Ellem Went from Unpublished to Bestselling Indie Author
[https://www.authormedia.com/how-jack-ellem-went-from-unpublished-to-bestselling-indie-author/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out how Jack Ellem became a bestselling indie author in two foreign
countries while living in Australia and learn how his strategies can work for
you.

The post How Jack Ellem Went from Unpublished to Bestselling Indie Author
[https://www.authormedia.com/how-jack-ellem-went-from-unpublished-to-bestselling-indie-author/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/49f5036127cd7f78a6c5a5398bb7a22c.mp3?s=rss-feed'  length='35690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2338</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051793/how-jack-ellem-went-from-unpublished-to-bestselling-indie-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051793/how-jack-ellem-went-from-unpublished-to-bestselling-indie-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Print On Demand vs Offset Printing for Indie Books</title>
<link >https://listen.hubhopper.com/episode/print-on-demand-vs-offset-printing-for-indie-books-1788977483/33051794</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285222</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:50:57 +0000</pubDate>
<itunes:summary ><![CDATA[Find out which printing method makes the best business sense for your book\'s
genre and your author career.

The post Print On Demand vs Offset Printing for Indie Books
[https://www.authormedia.com/pod-vs-offset/] appeared first on Author Media
[https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out which printing method makes the best business sense for your book\'s
genre and your author career.

The post Print On Demand vs Offset Printing for Indie Books
[https://www.authormedia.com/pod-vs-offset/] appeared first on Author Media
[https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/8d7e1ad4d6bd94b7735b1d40f0e22b14.mp3?s=rss-feed'  length='31540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2067</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051794/print-on-demand-vs-offset-printing-for-indie-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051794/print-on-demand-vs-offset-printing-for-indie-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To Set up Pre-Orders for Your Indie Book</title>
<link >https://listen.hubhopper.com/episode/how-to-set-up-pre-orders-for-your-indie-book-1788977483/33051795</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285131</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:49:51 +0000</pubDate>
<itunes:summary ><![CDATA[When should indie authors offer a preorder on Amazon, and when is it a bad idea?
An indie author answers and shares how to set up a preorder.

The post How To Set up Pre-Orders for Your Indie Book
[https://www.authormedia.com/how-to-set-up-preorders-for-your-indie-book/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[When should indie authors offer a preorder on Amazon, and when is it a bad idea?
An indie author answers and shares how to set up a preorder.

The post How To Set up Pre-Orders for Your Indie Book
[https://www.authormedia.com/how-to-set-up-preorders-for-your-indie-book/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/19e155ee005456c2605a667bece211a9.mp3?s=rss-feed'  length='25280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1656</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051795/how-to-set-up-pre-orders-for-your-indie-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051795/how-to-set-up-pre-orders-for-your-indie-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams</title>
<link >https://listen.hubhopper.com/episode/what-indie-authors-need-to-know-about-kindle-unlimited-with-lacy-williams-1788977483/33051796</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502728529285268</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:49:34 +0000</pubDate>
<itunes:summary ><![CDATA[Kindle Unlimited (Affiliate Link), also called KU, is the \"Netflix of ebooks.\"
It costs readers $9.99 per month to get unlimited access to over one million
ebooks. So, is it a good idea for your book to be in Kindle Unlimited?

The post What Indie Authors Need to Know About Kindle Unlimited with Lacy
Williams [https://www.authormedia.com/kindle-unlimited-indie-authors/] appeared
first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Kindle Unlimited (Affiliate Link), also called KU, is the \"Netflix of ebooks.\"
It costs readers $9.99 per month to get unlimited access to over one million
ebooks. So, is it a good idea for your book to be in Kindle Unlimited?

The post What Indie Authors Need to Know About Kindle Unlimited with Lacy
Williams [https://www.authormedia.com/kindle-unlimited-indie-authors/] appeared
first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/1b79db42146e4ee9d3f0ec604ae2479e.mp3?s=rss-feed'  length='37510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2458</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051796/what-indie-authors-need-to-know-about-kindle-unlimited-with-lacy-williams.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051796/what-indie-authors-need-to-know-about-kindle-unlimited-with-lacy-williams.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Publish Your Book Independently</title>
<link >https://listen.hubhopper.com/episode/how-to-publish-your-book-independently-1788977483/33051797</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253915</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jul 2023 19:48:34 +0000</pubDate>
<itunes:summary ><![CDATA[A step-by-step guide to help you publish your book independently.

The post How to Publish Your Book Independently
[https://www.authormedia.com/how-to-publish-your-book-independently/] appeared
first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[A step-by-step guide to help you publish your book independently.

The post How to Publish Your Book Independently
[https://www.authormedia.com/how-to-publish-your-book-independently/] appeared
first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/d01c0117820344a41ad7bbddc9182ee9.mp3?s=rss-feed'  length='31350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2054</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051797/how-to-publish-your-book-independently.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051797/how-to-publish-your-book-independently.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Always Write Better Than Chat GPT</title>
<link >https://listen.hubhopper.com/episode/how-to-always-write-better-than-chat-gpt-1788977483/33051798</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253919</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 27 Jun 2023 02:22:57 +0000</pubDate>
<itunes:summary ><![CDATA[You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn
how to discover and leveraging your edge in your genre.

The post How to Always Write Better Than Chat GPT
[https://www.authormedia.com/how-to-always-write-better-than-chat-gpt/] appeared
first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn
how to discover and leveraging your edge in your genre.

The post How to Always Write Better Than Chat GPT
[https://www.authormedia.com/how-to-always-write-better-than-chat-gpt/] appeared
first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/c6307c3edd51f520897dd446ff30e065.mp3?s=rss-feed'  length='42450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2781</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051798/how-to-always-write-better-than-chat-gpt.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051798/how-to-always-write-better-than-chat-gpt.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Hook Readers in the First 50 Pages</title>
<link >https://listen.hubhopper.com/episode/how-to-hook-readers-in-the-first-50-pages-1788977483/33051799</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253819</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 27 Jun 2023 02:21:24 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to optimize that tiny window to grab your reader within the first 50
pages and convince them to finish your book.

The post How to Hook Readers in the First 50 Pages
[https://www.authormedia.com/the-power-of-first-impressions-how-to-hook-readers-in-the-first-50-pages/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Learn how to optimize that tiny window to grab your reader within the first 50
pages and convince them to finish your book.

The post How to Hook Readers in the First 50 Pages
[https://www.authormedia.com/the-power-of-first-impressions-how-to-hook-readers-in-the-first-50-pages/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/993e3e8c03b1f6110fef5e88b60e2a08.mp3?s=rss-feed'  length='35060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2297</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051799/how-to-hook-readers-in-the-first-50-pages.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051799/how-to-hook-readers-in-the-first-50-pages.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story</title>
<link >https://listen.hubhopper.com/episode/trim-to-win-why-saying-no-is-crucial-for-publishing-success-a-pruning-story-1788977483/33051800</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253889</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 27 Jun 2023 02:18:52 +0000</pubDate>
<itunes:summary ><![CDATA[I have crepe myrtle trees in my front yard that have grown out of control. A
neighbor noticed and gave me some tips on how to prune them to a manageable
size. I took her advice and pruned the trees aggressively, but soon they were
out of control again. Again, my neighbor came by and […]

The post Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A
Pruning Story
[https://www.authormedia.com/why-saying-no-is-crucial-for-publishing-success-a-pruning-story/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[I have crepe myrtle trees in my front yard that have grown out of control. A
neighbor noticed and gave me some tips on how to prune them to a manageable
size. I took her advice and pruned the trees aggressively, but soon they were
out of control again. Again, my neighbor came by and […]

The post Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A
Pruning Story
[https://www.authormedia.com/why-saying-no-is-crucial-for-publishing-success-a-pruning-story/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/29fb2694a999300cd63634de0413d0c5.mp3?s=rss-feed'  length='29620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1941</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051800/trim-to-win-why-saying-no-is-crucial-for-publishing-success-a-pruning-story.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051800/trim-to-win-why-saying-no-is-crucial-for-publishing-success-a-pruning-story.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing</title>
<link >https://listen.hubhopper.com/episode/the-lifecycle-of-a-book-how-to-extend-your-books-life-with-effective-marketing-1788977483/33051801</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253790</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 27 Jun 2023 02:16:43 +0000</pubDate>
<itunes:summary ><![CDATA[Find out how to market your book in the four stages of its lifecycle and how to
extend book sales on older books.

The post The Lifecycle of a Book: How to Extend Your Book’s Life With Effective
Marketing
[https://www.authormedia.com/the-lifecycle-of-a-book-how-to-extend-your-books-life-with-effective-marketing/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out how to market your book in the four stages of its lifecycle and how to
extend book sales on older books.

The post The Lifecycle of a Book: How to Extend Your Book’s Life With Effective
Marketing
[https://www.authormedia.com/the-lifecycle-of-a-book-how-to-extend-your-books-life-with-effective-marketing/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/bde8dd57b3c772a1ea01bf2fe8121bc9.mp3?s=rss-feed'  length='19410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1271</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051801/the-lifecycle-of-a-book-how-to-extend-your-books-life-with-effective-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051801/the-lifecycle-of-a-book-how-to-extend-your-books-life-with-effective-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Good Brands Vs. Big Brands</title>
<link >https://listen.hubhopper.com/episode/good-brands-vs-big-brands-1788977483/33051802</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253870</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 27 Jun 2023 02:08:50 +0000</pubDate>
<itunes:summary ><![CDATA[Find out if it\'s better to create an author brand that is good or big. Discover
the difference between the two and which should come first.

The post Good Brands Vs. Big Brands 
[https://www.authormedia.com/good-brands-vs-big-brands/] appeared first on
Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out if it\'s better to create an author brand that is good or big. Discover
the difference between the two and which should come first.

The post Good Brands Vs. Big Brands 
[https://www.authormedia.com/good-brands-vs-big-brands/] appeared first on
Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/56cf4d80e31d35543cc8de9d46069ac3.mp3?s=rss-feed'  length='17930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1175</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051802/good-brands-vs-big-brands.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051802/good-brands-vs-big-brands.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >007 Diversifying Your Income as a Creator With Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/007-diversifying-your-income-as-a-creator-with-joanna-penn-1788977483/33051803</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253929</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:20:58 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, Thomas Umstattd Jr. talks with bestselling author and podcaster
Joanna Penn about how and why to diversify your income. This can\'t-miss episode
is packed with practical advice from an industry leader.

The post 007 Diversifying Your Income as a Creator With Joanna Penn
[https://creativefunding.show/007/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></itunes:summary>
<description ><![CDATA[In this episode, Thomas Umstattd Jr. talks with bestselling author and podcaster
Joanna Penn about how and why to diversify your income. This can\'t-miss episode
is packed with practical advice from an industry leader.

The post 007 Diversifying Your Income as a Creator With Joanna Penn
[https://creativefunding.show/007/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></description>
<enclosure  url='https://play.hubhopper.com/d9cf49f5e36f27248de615bbd1388434.mp3?s=rss-feed'  length='45400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2975</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051803/007-diversifying-your-income-as-a-creator-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051803/007-diversifying-your-income-as-a-creator-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >006 How Mary DeMuth Went From Rejected Author to Crowdfunding Success</title>
<link >https://listen.hubhopper.com/episode/006-how-mary-demuth-went-from-rejected-author-to-crowdfunding-success-1788977483/33051804</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253773</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:20:49 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, we talk with Mary DeMuth, the author of Not Marked, a book
rejected by every publisher that went on to be a huge success on Indiegogo.

The post 006 How Mary DeMuth Went From Rejected Author to Crowdfunding Success
[https://creativefunding.show/006/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></itunes:summary>
<description ><![CDATA[In this episode, we talk with Mary DeMuth, the author of Not Marked, a book
rejected by every publisher that went on to be a huge success on Indiegogo.

The post 006 How Mary DeMuth Went From Rejected Author to Crowdfunding Success
[https://creativefunding.show/006/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></description>
<enclosure  url='https://play.hubhopper.com/6f123677821b1c77b79ada7ec8aeacbd.mp3?s=rss-feed'  length='21140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1385</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051804/006-how-mary-demuth-went-from-rejected-author-to-crowdfunding-success.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051804/006-how-mary-demuth-went-from-rejected-author-to-crowdfunding-success.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >009 Launching a Controversial Book on Indiegogo with Jacqueline Isaacs</title>
<link >https://listen.hubhopper.com/episode/009-launching-a-controversial-book-on-indiegogo-with-jacqueline-isaacs-1788977483/33051805</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253778</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:19:00 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, Jacqueline Isaacs shares her experience launching a
controversial book on Indiegogo. She also talks about what it was like writing a
book along with multiple co-authors.

The post 009 Launching a Controversial Book on Indiegogo with Jacqueline Isaacs
[https://creativefunding.show/009/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></itunes:summary>
<description ><![CDATA[In this episode, Jacqueline Isaacs shares her experience launching a
controversial book on Indiegogo. She also talks about what it was like writing a
book along with multiple co-authors.

The post 009 Launching a Controversial Book on Indiegogo with Jacqueline Isaacs
[https://creativefunding.show/009/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></description>
<enclosure  url='https://play.hubhopper.com/4ada4786a8e1ff056aaad0ed22d97729.mp3?s=rss-feed'  length='26690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1749</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051805/009-launching-a-controversial-book-on-indiegogo-with-jacqueline-isaacs.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051805/009-launching-a-controversial-book-on-indiegogo-with-jacqueline-isaacs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >022 Crowdfunding Psychology</title>
<link >https://listen.hubhopper.com/episode/022-crowdfunding-psychology-1788977483/33051806</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253855</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:17:44 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how you can use three psychological social triggers to motivate people to
support your crowdfunding campaign.

The post 022 Crowdfunding Psychology [https://creativefunding.show/022/]
appeared first on Creative Funding Show [https://creativefunding.show].]]></itunes:summary>
<description ><![CDATA[Learn how you can use three psychological social triggers to motivate people to
support your crowdfunding campaign.

The post 022 Crowdfunding Psychology [https://creativefunding.show/022/]
appeared first on Creative Funding Show [https://creativefunding.show].]]></description>
<enclosure  url='https://play.hubhopper.com/2c5acd03bd4913ee5d86768ef22e79bb.mp3?s=rss-feed'  length='23300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1527</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051806/022-crowdfunding-psychology.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051806/022-crowdfunding-psychology.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >028 Patreon vs Kickstarter (a Crosscast with Funding the Dream)</title>
<link >https://listen.hubhopper.com/episode/028-patreon-vs-kickstarter-a-crosscast-with-funding-the-dream-1788977483/33051807</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253849</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:17:05 +0000</pubDate>
<itunes:summary ><![CDATA[In this episode, I do a crosscast with Richard Bliss from the Funding the Dream
on Kickstarter Podcast. The episode will go out on both feeds and if you haven’t
checked out his podcast, you really should. We talk about what it takes to lose
your Patreon followers, how to get them back and a […]

The post 028 Patreon vs Kickstarter (a Crosscast with Funding the Dream)
[https://creativefunding.show/028/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></itunes:summary>
<description ><![CDATA[In this episode, I do a crosscast with Richard Bliss from the Funding the Dream
on Kickstarter Podcast. The episode will go out on both feeds and if you haven’t
checked out his podcast, you really should. We talk about what it takes to lose
your Patreon followers, how to get them back and a […]

The post 028 Patreon vs Kickstarter (a Crosscast with Funding the Dream)
[https://creativefunding.show/028/] appeared first on Creative Funding Show
[https://creativefunding.show].]]></description>
<enclosure  url='https://play.hubhopper.com/4b7704d48702093b699143673084e42b.mp3?s=rss-feed'  length='28920000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1895</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051807/028-patreon-vs-kickstarter-a-crosscast-with-funding-the-dream.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051807/028-patreon-vs-kickstarter-a-crosscast-with-funding-the-dream.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Kickstarter Tips and Tricks With Chris Fox</title>
<link >https://listen.hubhopper.com/episode/kickstarter-tips-and-tricks-with-chris-fox-1788977483/33051808</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253762</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:10:23 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to run a successful crowdfunding campaign with Chris Fox.

Blog Version: https://www.authormedia.com/kickstarter-tips-and-tricks/ 
Support the Show: https://www.patreon.com/c/novelmarketing]]></itunes:summary>
<description ><![CDATA[Learn how to run a successful crowdfunding campaign with Chris Fox.

Blog Version: https://www.authormedia.com/kickstarter-tips-and-tricks/ 
Support the Show: https://www.patreon.com/c/novelmarketing]]></description>
<enclosure  url='https://play.hubhopper.com/51c247b13057554f477078af93082b77.mp3?s=rss-feed'  length='34870000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2285</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051808/kickstarter-tips-and-tricks-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051808/kickstarter-tips-and-tricks-with-chris-fox.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Crowdfund Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-crowdfund-your-book-1788977483/33051809</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253886</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:05:02 +0000</pubDate>
<itunes:summary ><![CDATA[Learn how to solve your cash flow problem with these tips for crowdfunding your
book before it\'s published.

The post How to Crowdfund Your Book
[https://www.authormedia.com/how-to-crowdfund-your-book/] appeared first on
Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Learn how to solve your cash flow problem with these tips for crowdfunding your
book before it\'s published.

The post How to Crowdfund Your Book
[https://www.authormedia.com/how-to-crowdfund-your-book/] appeared first on
Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/056b87b843c57954b8b295240f8644bc.mp3?s=rss-feed'  length='21550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1412</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051809/how-to-crowdfund-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051809/how-to-crowdfund-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Crowdfund a Novel on Kickstarter</title>
<link >https://listen.hubhopper.com/episode/how-to-crowdfund-a-novel-on-kickstarter-1788977483/33051810</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253936</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Apr 2023 21:03:40 +0000</pubDate>
<itunes:summary ><![CDATA[Crowdfunding is a powerful and underused tool in the author’s tool kit.
Crowdfunding sites like Kickstarter and Indiegogo allow you to see if there is
an audience for your book while simultaneously raising funds to help make it
happen. How they work: You set a goal of how much money you need to publish your
[…]

You can listen to this episode How to Crowdfund a Novel on Kickstarter
[https://www.christianpublishingshow.com/073/] on Christian Publishing Show
[https://www.christianpublishingshow.com].]]></itunes:summary>
<description ><![CDATA[Crowdfunding is a powerful and underused tool in the author’s tool kit.
Crowdfunding sites like Kickstarter and Indiegogo allow you to see if there is
an audience for your book while simultaneously raising funds to help make it
happen. How they work: You set a goal of how much money you need to publish your
[…]

You can listen to this episode How to Crowdfund a Novel on Kickstarter
[https://www.christianpublishingshow.com/073/] on Christian Publishing Show
[https://www.christianpublishingshow.com].]]></description>
<enclosure  url='https://play.hubhopper.com/45a03d4e416bf03caffbeea153be83f2.mp3?s=rss-feed'  length='30970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2029</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051810/how-to-crowdfund-a-novel-on-kickstarter.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051810/how-to-crowdfund-a-novel-on-kickstarter.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Prepare for Your First Webinar</title>
<link >https://listen.hubhopper.com/episode/how-to-prepare-for-your-first-webinar-1788977483/33051811</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253905</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Apr 2023 20:12:13 +0000</pubDate>
<itunes:summary ><![CDATA[Grow your email list, get to know your audience, and boost your income potential
by learning how to host an author webinar.

The post How to Prepare for Your First Webinar 
[https://www.authormedia.com/how-to-prepare-for-hosting-your-first-author-webinar/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Grow your email list, get to know your audience, and boost your income potential
by learning how to host an author webinar.

The post How to Prepare for Your First Webinar 
[https://www.authormedia.com/how-to-prepare-for-hosting-your-first-author-webinar/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/bee2efe9896cdb1ba54e9ee047a12916.mp3?s=rss-feed'  length='38460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2520</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051811/how-to-prepare-for-your-first-webinar.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051811/how-to-prepare-for-your-first-webinar.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Take Advantage of Email Drip Marketing as an Author</title>
<link >https://listen.hubhopper.com/episode/how-to-take-advantage-of-email-drip-marketing-as-an-author-1788977483/33051812</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253812</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Apr 2023 20:06:57 +0000</pubDate>
<itunes:summary ><![CDATA[Find out what to write in your first emails to new subscribers so they\'re
thrilled to read your emails and reluctant to unsubscribe.

The post How to Take Advantage of Email Drip Marketing as an Author
[https://www.authormedia.com/how-to-take-advantage-of-email-drip-marketing-as-an-author/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out what to write in your first emails to new subscribers so they\'re
thrilled to read your emails and reluctant to unsubscribe.

The post How to Take Advantage of Email Drip Marketing as an Author
[https://www.authormedia.com/how-to-take-advantage-of-email-drip-marketing-as-an-author/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/3fe4bde862101fa7c0f7cf14c3dffb6b.mp3?s=rss-feed'  length='37180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2436</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051812/how-to-take-advantage-of-email-drip-marketing-as-an-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051812/how-to-take-advantage-of-email-drip-marketing-as-an-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Nail a Hostile Media Interview</title>
<link >https://listen.hubhopper.com/episode/how-to-nail-a-hostile-media-interview-1788977483/33051813</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253822</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Apr 2023 20:03:45 +0000</pubDate>
<itunes:summary ><![CDATA[Don\'t shy away from a potentially hostile interview. Instead, follow these tips
to give the journalist what you want them to publish.

The post How to Nail a Hostile Media Interview 
[https://www.authormedia.com/how-to-nail-a-hostile-media-interview/] appeared
first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Don\'t shy away from a potentially hostile interview. Instead, follow these tips
to give the journalist what you want them to publish.

The post How to Nail a Hostile Media Interview 
[https://www.authormedia.com/how-to-nail-a-hostile-media-interview/] appeared
first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/8e0e234700e86fd0a6c763a72b52019d.mp3?s=rss-feed'  length='29920000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1960</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051813/how-to-nail-a-hostile-media-interview.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051813/how-to-nail-a-hostile-media-interview.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Many People Are Afraid to Buy Books (Marketing Psychology)</title>
<link >https://listen.hubhopper.com/episode/why-many-people-are-afraid-to-buy-books-marketing-psychology-1788977483/33051814</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253958</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Apr 2023 20:03:26 +0000</pubDate>
<itunes:summary ><![CDATA[Find out how a powerful marketing tool of loss aversion can be an ally for
authors and not an enemy of sales.

The post Why Many People Are Afraid to Buy Books (Marketing Psychology)
[https://www.authormedia.com/why-most-people-are-afraid-to-buy-books/] appeared
first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[Find out how a powerful marketing tool of loss aversion can be an ally for
authors and not an enemy of sales.

The post Why Many People Are Afraid to Buy Books (Marketing Psychology)
[https://www.authormedia.com/why-most-people-are-afraid-to-buy-books/] appeared
first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/21bb09d661bb1dab602c8825e49fc9b0.mp3?s=rss-feed'  length='29220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1914</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051814/why-many-people-are-afraid-to-buy-books-marketing-psychology.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051814/why-many-people-are-afraid-to-buy-books-marketing-psychology.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Work With Fellow Authors To Sell More Books</title>
<link >https://listen.hubhopper.com/episode/how-to-work-with-fellow-authors-to-sell-more-books-1788977483/33051815</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253874</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 20:20:22 +0000</pubDate>
<itunes:summary ><![CDATA[How to Work With Fellow Authors To Sell More Books

You are not in this alone! Authors who work together sell more books than lone
ranger writers.

The post How to Work With Fellow Authors To Sell More Books
[https://www.authormedia.com/work-with-fellow-authors/] appeared first on Author
Media [https://www.authormedia.com].

Mon Feb 10 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Work With Fellow Authors To Sell More Books

You are not in this alone! Authors who work together sell more books than lone
ranger writers.

The post How to Work With Fellow Authors To Sell More Books
[https://www.authormedia.com/work-with-fellow-authors/] appeared first on Author
Media [https://www.authormedia.com].

Mon Feb 10 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/13cbfe962f9b270e1a7404a35e8aa3a3.mp3?s=rss-feed'  length='36120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2367</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051815/how-to-work-with-fellow-authors-to-sell-more-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051815/how-to-work-with-fellow-authors-to-sell-more-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Crowdfunding Psychology</title>
<link >https://listen.hubhopper.com/episode/crowdfunding-psychology-1788977483/33051816</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253868</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 20:18:58 +0000</pubDate>
<itunes:summary ><![CDATA[022 Crowdfunding Psychology

Crowdfunding Psychology

The post 022 Crowdfunding Psychology [https://creativefunding.show/022/]
appeared first on Creative Funding Show [https://creativefunding.show].

Thu Oct 11 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[022 Crowdfunding Psychology

Crowdfunding Psychology

The post 022 Crowdfunding Psychology [https://creativefunding.show/022/]
appeared first on Creative Funding Show [https://creativefunding.show].

Thu Oct 11 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/7477c28623312f695ecf22139c27a170.mp3?s=rss-feed'  length='23280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1525</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051816/crowdfunding-psychology.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051816/crowdfunding-psychology.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Look and Sound Professional on Webinars, Podcasts, and Video Calls</title>
<link >https://listen.hubhopper.com/episode/how-to-look-and-sound-professional-on-webinars-podcasts-and-video-calls-1788977483/33051817</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253791</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 20:11:22 +0000</pubDate>
<itunes:summary ><![CDATA[How to Look and Sound Professional on Webinars, Podcasts, and Video Calls

Give yourself an edge over most authors by following these tips to look and
sound professional on webinars, Zoom calls, and podcasts.

The post How to Look and Sound Professional on Webinars, Podcasts, and Video
Calls
[https://www.authormedia.com/how-to-look-and-sound-professional-on-webinars-podcasts-and-video-calls/]
appeared first on Author Media [https://www.authormedia.com].

Wed Feb 08 2023

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Look and Sound Professional on Webinars, Podcasts, and Video Calls

Give yourself an edge over most authors by following these tips to look and
sound professional on webinars, Zoom calls, and podcasts.

The post How to Look and Sound Professional on Webinars, Podcasts, and Video
Calls
[https://www.authormedia.com/how-to-look-and-sound-professional-on-webinars-podcasts-and-video-calls/]
appeared first on Author Media [https://www.authormedia.com].

Wed Feb 08 2023

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/2948f91c8497f0ec77fa2aefe5be59e2.mp3?s=rss-feed'  length='33930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2223</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051817/how-to-look-and-sound-professional-on-webinars-podcasts-and-video-calls.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051817/how-to-look-and-sound-professional-on-webinars-podcasts-and-video-calls.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What Queen Esther Can Teach Authors About Platform Building</title>
<link >https://listen.hubhopper.com/episode/what-queen-esther-can-teach-authors-about-platform-building-1788977483/33051818</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253845</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 20:09:38 +0000</pubDate>
<itunes:summary ><![CDATA[038 – What Queen Esther Can Teach Authors About Platform Building

Note: This outline was used to record the episode. Its included here to help
search engines categorize the audio. Esther’s Story: Esther Had a Tough
Marketing Position Not in favor with the King. He hadn’t asked for her in 30
days. Had a big ask. His law could not be overturned. Even approaching the king
[…]

You can listen to this episode 038 – What Queen Esther Can Teach Authors About
Platform Building [https://www.christianpublishingshow.com/038/] on Christian
Publishing Show [https://www.christianpublishingshow.com].

Mon Aug 19 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[038 – What Queen Esther Can Teach Authors About Platform Building

Note: This outline was used to record the episode. Its included here to help
search engines categorize the audio. Esther’s Story: Esther Had a Tough
Marketing Position Not in favor with the King. He hadn’t asked for her in 30
days. Had a big ask. His law could not be overturned. Even approaching the king
[…]

You can listen to this episode 038 – What Queen Esther Can Teach Authors About
Platform Building [https://www.christianpublishingshow.com/038/] on Christian
Publishing Show [https://www.christianpublishingshow.com].

Mon Aug 19 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/d70cd84fdf1a0b27950023af913d7093.mp3?s=rss-feed'  length='21660000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1419</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051818/what-queen-esther-can-teach-authors-about-platform-building.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051818/what-queen-esther-can-teach-authors-about-platform-building.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Crowdfunding Pricing with Janene Liston</title>
<link >https://listen.hubhopper.com/episode/crowdfunding-pricing-with-janene-liston-1788977483/33051819</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253892</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 20:01:55 +0000</pubDate>
<itunes:summary ><![CDATA[023 Pricing with Janene Liston

Pricing with Janene Liston

The post 023 Pricing with Janene Liston [https://creativefunding.show/023/]
appeared first on Creative Funding Show [https://creativefunding.show].

Thu Oct 25 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[023 Pricing with Janene Liston

Pricing with Janene Liston

The post 023 Pricing with Janene Liston [https://creativefunding.show/023/]
appeared first on Creative Funding Show [https://creativefunding.show].

Thu Oct 25 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/75f6af58c5c500be2fed77f5521bc22e.mp3?s=rss-feed'  length='24710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1619</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051819/crowdfunding-pricing-with-janene-liston.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051819/crowdfunding-pricing-with-janene-liston.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get More Book Reviews with Jim Kukral</title>
<link >https://listen.hubhopper.com/episode/how-to-get-more-book-reviews-with-jim-kukral-1788977483/33051820</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253857</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 00:11:20 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get More Book Reviews with Jim Kukral

The more reviews you have, the more books you sell. And the more books you sell,
the more reviews you get.

The post How to Get More Book Reviews with Jim Kukral
[https://www.authormedia.com/get-more-book-review-jim-kukral/] appeared first on
Author Media [https://www.authormedia.com].

Mon Mar 16 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get More Book Reviews with Jim Kukral

The more reviews you have, the more books you sell. And the more books you sell,
the more reviews you get.

The post How to Get More Book Reviews with Jim Kukral
[https://www.authormedia.com/get-more-book-review-jim-kukral/] appeared first on
Author Media [https://www.authormedia.com].

Mon Mar 16 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/ea8afa12839d846d32dabb77532e3b08.mp3?s=rss-feed'  length='29840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1955</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051820/how-to-get-more-book-reviews-with-jim-kukral.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051820/how-to-get-more-book-reviews-with-jim-kukral.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams</title>
<link >https://listen.hubhopper.com/episode/how-to-get-more-5-star-reviews-with-beta-readers-editors-and-launch-teams-1788977483/33051821</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253840</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 00:11:05 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

Connect with three groups of people who will help you write a book that makes
readers want to write raving reviews.

The post How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch
Teams [https://www.authormedia.com/how-to-get-more-5-star-reviews/] appeared
first on Author Media [https://www.authormedia.com].

Wed Mar 17 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

Connect with three groups of people who will help you write a book that makes
readers want to write raving reviews.

The post How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch
Teams [https://www.authormedia.com/how-to-get-more-5-star-reviews/] appeared
first on Author Media [https://www.authormedia.com].

Wed Mar 17 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/04fc65748e5ce395d2c5fe27b954dd27.mp3?s=rss-feed'  length='32460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2127</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051821/how-to-get-more-5-star-reviews-with-beta-readers-editors-and-launch-teams.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051821/how-to-get-more-5-star-reviews-with-beta-readers-editors-and-launch-teams.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get More Book Reviews With Derek Doepker</title>
<link >https://listen.hubhopper.com/episode/how-to-get-more-book-reviews-with-derek-doepker-1788977483/33051822</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253767</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 00:06:17 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get More Book Reviews With Derek Doepker

Bestselling author and marketing strategist Derek Doepker shares tips to help
you get more book reviews before, during, or after your launch.

The post How to Get More Book Reviews With Derek Doepker
[https://www.authormedia.com/how-to-get-more-book-reviews-derek/] appeared first
on Author Media [https://www.authormedia.com].

Wed Feb 01 2023

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get More Book Reviews With Derek Doepker

Bestselling author and marketing strategist Derek Doepker shares tips to help
you get more book reviews before, during, or after your launch.

The post How to Get More Book Reviews With Derek Doepker
[https://www.authormedia.com/how-to-get-more-book-reviews-derek/] appeared first
on Author Media [https://www.authormedia.com].

Wed Feb 01 2023

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/81957bb59bf8137ad1e15141970f16f2.mp3?s=rss-feed'  length='34170000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2239</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051822/how-to-get-more-book-reviews-with-derek-doepker.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051822/how-to-get-more-book-reviews-with-derek-doepker.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build Hype for a Debut Novel</title>
<link >https://listen.hubhopper.com/episode/how-to-build-hype-for-a-debut-novel-1788977483/33051823</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253955</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Feb 2023 00:02:11 +0000</pubDate>
<itunes:summary ><![CDATA[How to Build Hype for a Debut Novel

Learn which book launching techniques a debut YA author used to successfully
crowdfund and launch her first novel.

The post How to Build Hype for a Debut Novel
[https://www.authormedia.com/how-to-build-hype-for-a-debut-novel/] appeared
first on Author Media [https://www.authormedia.com].

Wed Jan 18 2023

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Build Hype for a Debut Novel

Learn which book launching techniques a debut YA author used to successfully
crowdfund and launch her first novel.

The post How to Build Hype for a Debut Novel
[https://www.authormedia.com/how-to-build-hype-for-a-debut-novel/] appeared
first on Author Media [https://www.authormedia.com].

Wed Jan 18 2023

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/41e947dbea3605d7c2b97743f5673467.mp3?s=rss-feed'  length='38330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2512</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051823/how-to-build-hype-for-a-debut-novel.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051823/how-to-build-hype-for-a-debut-novel.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Go From 10 to 10,000 Readers in Five Years</title>
<link >https://listen.hubhopper.com/episode/how-to-go-from-10-to-10000-readers-in-five-years-1788977483/33051824</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253913</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Feb 2023 23:59:06 +0000</pubDate>
<itunes:summary ><![CDATA[How to Go From 10 to 10,000 Readers in Five Years

How to Go From 10 to 10,000 Readers in Five Years

The post How to Go From 10 to 10,000 Readers in Five Years
[https://www.authormedia.com/10000-readers-in-five-years/] appeared first on
Author Media [https://www.authormedia.com].

Mon Sep 16 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Go From 10 to 10,000 Readers in Five Years

How to Go From 10 to 10,000 Readers in Five Years

The post How to Go From 10 to 10,000 Readers in Five Years
[https://www.authormedia.com/10000-readers-in-five-years/] appeared first on
Author Media [https://www.authormedia.com].

Mon Sep 16 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/4a786f3b5d079835a04df79aa2ec0deb.mp3?s=rss-feed'  length='31530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2066</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051824/how-to-go-from-10-to-10000-readers-in-five-years.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051824/how-to-go-from-10-to-10000-readers-in-five-years.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Resonate with Readers</title>
<link >https://listen.hubhopper.com/episode/how-to-resonate-with-readers-1788977483/33051825</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253775</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Feb 2023 23:52:10 +0000</pubDate>
<itunes:summary ><![CDATA[057 Why Platform is Not Important Like You Think

The following is the outline I used to record this episode. It is not the
episode itself! I encourage you to listen to the episode if you can. Why
Publishers Care About Platform: Michael Hyatt popularized the term when he
started blogging about it about 10 years ago. He also wrote a book about it […]

You can listen to this episode 057 Why Platform is Not Important Like You Think
[https://www.christianpublishingshow.com/057/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jan 21 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[057 Why Platform is Not Important Like You Think

The following is the outline I used to record this episode. It is not the
episode itself! I encourage you to listen to the episode if you can. Why
Publishers Care About Platform: Michael Hyatt popularized the term when he
started blogging about it about 10 years ago. He also wrote a book about it […]

You can listen to this episode 057 Why Platform is Not Important Like You Think
[https://www.christianpublishingshow.com/057/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jan 21 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/50f022acc0ff2fa79e7ff7d0f0be7496.mp3?s=rss-feed'  length='24400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1599</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051825/how-to-resonate-with-readers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051825/how-to-resonate-with-readers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use Price Pulsing to Supercharge Your Backlist Sales</title>
<link >https://listen.hubhopper.com/episode/how-to-use-price-pulsing-to-supercharge-your-backlist-sales-1788977483/33051826</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253942</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Feb 2023 23:52:08 +0000</pubDate>
<itunes:summary ><![CDATA[How to Use Price Pulsing to Supercharge Your Backlist Sales

Discover three ways to revive your backlist and increase sales with price
pulsing.

The post How to Use Price Pulsing to Supercharge Your Backlist Sales
[https://www.authormedia.com/how-to-use-price-pulsing-to-supercharge-your-backlist-sales/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 22 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Use Price Pulsing to Supercharge Your Backlist Sales

Discover three ways to revive your backlist and increase sales with price
pulsing.

The post How to Use Price Pulsing to Supercharge Your Backlist Sales
[https://www.authormedia.com/how-to-use-price-pulsing-to-supercharge-your-backlist-sales/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 22 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/a814c3068cfa2a894684b8eee53de4fb.mp3?s=rss-feed'  length='28770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1885</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051826/how-to-use-price-pulsing-to-supercharge-your-backlist-sales.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051826/how-to-use-price-pulsing-to-supercharge-your-backlist-sales.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Plagiarism, Copyright and Is Piracy Really a Problem for Authors?</title>
<link >https://listen.hubhopper.com/episode/plagiarism-copyright-and-is-piracy-really-a-problem-for-authors-1788977483/33051827</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253768</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Feb 2023 23:45:13 +0000</pubDate>
<itunes:summary ><![CDATA[Plagiarism, Copyright and Is Piracy Really a Problem for Authors?

Plagiarism, Copyright and Is Piracy Really a Problem for Authors?

The post Plagiarism, Copyright and Is Piracy Really a Problem for Authors?
[https://www.authormedia.com/is-piracy-a-problem-for-authors/] appeared first on
Author Media [https://www.authormedia.com].

Mon Jul 08 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Plagiarism, Copyright and Is Piracy Really a Problem for Authors?

Plagiarism, Copyright and Is Piracy Really a Problem for Authors?

The post Plagiarism, Copyright and Is Piracy Really a Problem for Authors?
[https://www.authormedia.com/is-piracy-a-problem-for-authors/] appeared first on
Author Media [https://www.authormedia.com].

Mon Jul 08 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/0fbdfd7652a7774d96b9d447f31b9f7f.mp3?s=rss-feed'  length='25030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1640</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051827/plagiarism-copyright-and-is-piracy-really-a-problem-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051827/plagiarism-copyright-and-is-piracy-really-a-problem-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Authors: Piracy is Not Your Enemy</title>
<link >https://listen.hubhopper.com/episode/authors-piracy-is-not-your-enemy-1788977483/33051828</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253934</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Feb 2023 23:42:30 +0000</pubDate>
<itunes:summary ><![CDATA[Many authors are terrified that readers will steal their work. They don’t realize their true enemy is obscurity, not piracy.]]></itunes:summary>
<description ><![CDATA[Many authors are terrified that readers will steal their work. They don’t realize their true enemy is obscurity, not piracy.]]></description>
<enclosure  url='https://play.hubhopper.com/c91f5f4e51036cff371064689f3edf47.mp3?s=rss-feed'  length='11270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >738</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051828/authors-piracy-is-not-your-enemy.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051828/authors-piracy-is-not-your-enemy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Hybrid Publishing</title>
<link >https://listen.hubhopper.com/episode/hybrid-publishing-1788977483/33051829</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253932</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 24 Nov 2022 19:16:09 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/hybrid-publishing/

Is working with a hybrid publisher the right decision for you? Learn the pros
and cons of hybrid publishing and how to explore your options.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/hybrid-publishing/

Is working with a hybrid publisher the right decision for you? Learn the pros
and cons of hybrid publishing and how to explore your options.]]></description>
<enclosure  url='https://play.hubhopper.com/413bf51f06eccbdec5ff68c4cd83bf10.mp3?s=rss-feed'  length='35280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2312</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051829/hybrid-publishing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051829/hybrid-publishing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >008 – Resonance and Why Platform is Not Important Like You Think</title>
<link >https://listen.hubhopper.com/episode/008-resonance-and-why-platform-is-not-important-like-you-think-1788977483/33051830</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253923</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 24 Nov 2022 19:08:21 +0000</pubDate>
<itunes:summary ><![CDATA[008 – Resonance and Why Platform is Not Important Like You Think

The following is the outline I used to record this episode. It is not the
episode itself! I encourage you to listen to the episode if you can.
Introduction This is the third and final episode in a series about What I am
Looking for as an Agent. Previously we talked about courage (episode 002) […]

You can listen to this episode 008 – Resonance and Why Platform is Not Important
Like You Think [https://www.christianpublishingshow.com/008/] on Christian
Publishing Show [https://www.christianpublishingshow.com].

Mon Jan 14 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[008 – Resonance and Why Platform is Not Important Like You Think

The following is the outline I used to record this episode. It is not the
episode itself! I encourage you to listen to the episode if you can.
Introduction This is the third and final episode in a series about What I am
Looking for as an Agent. Previously we talked about courage (episode 002) […]

You can listen to this episode 008 – Resonance and Why Platform is Not Important
Like You Think [https://www.christianpublishingshow.com/008/] on Christian
Publishing Show [https://www.christianpublishingshow.com].

Mon Jan 14 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/edc84cdea68eeb4c8c95658daa4ea650.mp3?s=rss-feed'  length='24410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1599</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051830/008-resonance-and-why-platform-is-not-important-like-you-think.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051830/008-resonance-and-why-platform-is-not-important-like-you-think.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >002 – How to Find Your Courage as an Author</title>
<link >https://listen.hubhopper.com/episode/002-how-to-find-your-courage-as-an-author-1788977483/33051831</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253907</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 24 Nov 2022 19:05:33 +0000</pubDate>
<itunes:summary ><![CDATA[002 – How to Find Your Courage as an Author

A few weeks ago I wrote a blog post about what I am looking for in authors I
want to represent as an agent. Today I would like to talk about one of the
things I am looking for: courage. Fear is the biggest enemy of authors. It can
ruin their writing. It can ruin […]

You can listen to this episode 002 – How to Find Your Courage as an Author
[https://www.christianpublishingshow.com/002/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Nov 13 2018

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[002 – How to Find Your Courage as an Author

A few weeks ago I wrote a blog post about what I am looking for in authors I
want to represent as an agent. Today I would like to talk about one of the
things I am looking for: courage. Fear is the biggest enemy of authors. It can
ruin their writing. It can ruin […]

You can listen to this episode 002 – How to Find Your Courage as an Author
[https://www.christianpublishingshow.com/002/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Nov 13 2018

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/864417374191c4d8f968f558da694c14.mp3?s=rss-feed'  length='13560000'  type='audio/mpeg' ></enclosure>
<itunes:duration >888</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051831/002-how-to-find-your-courage-as-an-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051831/002-how-to-find-your-courage-as-an-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >056 How to Find Your Hustle</title>
<link >https://listen.hubhopper.com/episode/056-how-to-find-your-hustle-1788977483/33051832</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253872</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 24 Nov 2022 19:05:16 +0000</pubDate>
<itunes:summary ><![CDATA[056 How to Find Your Hustle

For the next few weeks, we will be releasing some “best of” episodes while I
spend time with our new baby Thomas Gregory Umstattd, III. Episode Notes This
episode originally aired in 2018. We live in a world that is cursed. Because of
our sin, God cursed the soil to have thorns and weeds. That […]

You can listen to this episode 056 How to Find Your Hustle
[https://www.christianpublishingshow.com/056/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jan 14 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[056 How to Find Your Hustle

For the next few weeks, we will be releasing some “best of” episodes while I
spend time with our new baby Thomas Gregory Umstattd, III. Episode Notes This
episode originally aired in 2018. We live in a world that is cursed. Because of
our sin, God cursed the soil to have thorns and weeds. That […]

You can listen to this episode 056 How to Find Your Hustle
[https://www.christianpublishingshow.com/056/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jan 14 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/37dd1bd00276caf44184af39b3ba0fc1.mp3?s=rss-feed'  length='21020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1377</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051832/056-how-to-find-your-hustle.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051832/056-how-to-find-your-hustle.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >015 Behind the Publishing Curtain: Director of Operations</title>
<link >https://listen.hubhopper.com/episode/015-behind-the-publishing-curtain-director-of-operations-1788977483/33051833</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253770</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:51:18 +0000</pubDate>
<itunes:summary ><![CDATA[015 Behind the Publishing Curtain: Director of Operations

Publishing is a mysterious process for a lot of writers, even authors who have
been at this for a long time. So from time to time, we bring in publishing
professionals to tell us about what they do. Today we are going behind the
curtain on the role of Director of Operations. Joining us today […]

You can listen to this episode 015 Behind the Publishing Curtain: Director of
Operations [https://www.christianpublishingshow.com/015/] on Christian
Publishing Show [https://www.christianpublishingshow.com].

Tue Mar 05 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[015 Behind the Publishing Curtain: Director of Operations

Publishing is a mysterious process for a lot of writers, even authors who have
been at this for a long time. So from time to time, we bring in publishing
professionals to tell us about what they do. Today we are going behind the
curtain on the role of Director of Operations. Joining us today […]

You can listen to this episode 015 Behind the Publishing Curtain: Director of
Operations [https://www.christianpublishingshow.com/015/] on Christian
Publishing Show [https://www.christianpublishingshow.com].

Tue Mar 05 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/ea8a835bfa1ea9c73d418edfe5cf4e62.mp3?s=rss-feed'  length='30300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1985</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051833/015-behind-the-publishing-curtain-director-of-operations.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051833/015-behind-the-publishing-curtain-director-of-operations.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >029 Pros and Cons of Traditional Publishing</title>
<link >https://listen.hubhopper.com/episode/029-pros-and-cons-of-traditional-publishing-1788977483/33051834</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253922</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:50:51 +0000</pubDate>
<itunes:summary ><![CDATA[029 Pros and Cons of Traditional Publishing

Pros and Cons of Traditional Publishing

You can listen to this episode 029 Pros and Cons of Traditional Publishing
[https://www.christianpublishingshow.com/029/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jun 18 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[029 Pros and Cons of Traditional Publishing

Pros and Cons of Traditional Publishing

You can listen to this episode 029 Pros and Cons of Traditional Publishing
[https://www.christianpublishingshow.com/029/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jun 18 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/4669de224c84597b5ce4f68803b919b1.mp3?s=rss-feed'  length='38800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2542</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051834/029-pros-and-cons-of-traditional-publishing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051834/029-pros-and-cons-of-traditional-publishing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >030 Pros and Cons of Indie Publishing</title>
<link >https://listen.hubhopper.com/episode/030-pros-and-cons-of-indie-publishing-1788977483/33051835</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253813</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:46:41 +0000</pubDate>
<itunes:summary ><![CDATA[030 Pros and Cons of Indie Publishing

Pros and Cons of Indie Publishing

You can listen to this episode 030 Pros and Cons of Indie Publishing
[https://www.christianpublishingshow.com/030/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jun 25 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[030 Pros and Cons of Indie Publishing

Pros and Cons of Indie Publishing

You can listen to this episode 030 Pros and Cons of Indie Publishing
[https://www.christianpublishingshow.com/030/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Jun 25 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/bb7db5ce8ce232aba7b8e0b5aba73917.mp3?s=rss-feed'  length='30910000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2025</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051835/030-pros-and-cons-of-indie-publishing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051835/030-pros-and-cons-of-indie-publishing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >048 The Pros &amp; Cons of Small Publishing Houses</title>
<link >https://listen.hubhopper.com/episode/048-the-pros-cons-of-small-publishing-houses-1788977483/33051836</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253862</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:45:13 +0000</pubDate>
<itunes:summary ><![CDATA[048 The Pros & Cons of Small Publishing Houses

The Pros & Cons of Small Publishing Houses

You can listen to this episode 048 The Pros & Cons of Small Publishing Houses
[https://www.christianpublishingshow.com/048/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Oct 29 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[048 The Pros & Cons of Small Publishing Houses

The Pros & Cons of Small Publishing Houses

You can listen to this episode 048 The Pros & Cons of Small Publishing Houses
[https://www.christianpublishingshow.com/048/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Oct 29 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/4c45b2573e488ac7bc198c83b0678850.mp3?s=rss-feed'  length='34500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2260</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051836/048-the-pros-cons-of-small-publishing-houses.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051836/048-the-pros-cons-of-small-publishing-houses.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >050 Between Contract and Launch – What it is like to have a book under contract</title>
<link >https://listen.hubhopper.com/episode/050-between-contract-and-launch-what-it-is-like-to-have-a-book-under-contract-1788977483/33051837</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253800</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:43:22 +0000</pubDate>
<itunes:summary ><![CDATA[050 Between Contract and Launch – What it is like to have a book under contract

Between Contract and Launch - What it is like to have a book under contract

You can listen to this episode 050 Between Contract and Launch – What it is like
to have a book under contract [https://www.christianpublishingshow.com/050/] on
Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Nov 12 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[050 Between Contract and Launch – What it is like to have a book under contract

Between Contract and Launch - What it is like to have a book under contract

You can listen to this episode 050 Between Contract and Launch – What it is like
to have a book under contract [https://www.christianpublishingshow.com/050/] on
Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Nov 12 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/d891e1f9f5f37f56fda5f09ea9cc0b04.mp3?s=rss-feed'  length='39740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2604</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051837/050-between-contract-and-launch-what-it-is-like-to-have-a-book-under-contract.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051837/050-between-contract-and-launch-what-it-is-like-to-have-a-book-under-contract.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Behind the Publishing Curtain: Fulfillment &amp; Distribution with Tracy Higley</title>
<link >https://listen.hubhopper.com/episode/behind-the-publishing-curtain-fulfillment-distribution-with-tracy-higley-1788977483/33051838</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253952</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:42:53 +0000</pubDate>
<itunes:summary ><![CDATA[Behind the Publishing Curtain: Fulfillment & Distribution with Tracy Higley

How do trees turn into books and get into people’s hands? At first glance, you
may think they appear on bookshelves and in the mail as if by magic. But it is
not magic. Behind the scenes thousands of people are working hard to make sure
books get from the printer and into readers’ hands. […]

You can listen to this episode Behind the Publishing Curtain: Fulfillment &
Distribution with Tracy Higley
[https://www.christianpublishingshow.com/behind-the-publishing-curtain-fulfilment-distribution/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Nov 10 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Behind the Publishing Curtain: Fulfillment & Distribution with Tracy Higley

How do trees turn into books and get into people’s hands? At first glance, you
may think they appear on bookshelves and in the mail as if by magic. But it is
not magic. Behind the scenes thousands of people are working hard to make sure
books get from the printer and into readers’ hands. […]

You can listen to this episode Behind the Publishing Curtain: Fulfillment &
Distribution with Tracy Higley
[https://www.christianpublishingshow.com/behind-the-publishing-curtain-fulfilment-distribution/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Nov 10 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/b6ac32534c11036800c2baf616e2c6cb.mp3?s=rss-feed'  length='40310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2641</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051838/behind-the-publishing-curtain-fulfillment-distribution-with-tracy-higley.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051838/behind-the-publishing-curtain-fulfillment-distribution-with-tracy-higley.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Ebook Publishing Tips, Tricks, and Traps</title>
<link >https://listen.hubhopper.com/episode/ebook-publishing-tips-tricks-and-traps-1788977483/33051839</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253930</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:42:01 +0000</pubDate>
<itunes:summary ><![CDATA[Ebook Publishing Tips, Tricks, and Traps

Learn about Ebook Publishing with Mark Coker.

You can listen to this episode Ebook Publishing Tips, Tricks, and Traps
[https://www.christianpublishingshow.com/062/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Feb 25 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Ebook Publishing Tips, Tricks, and Traps

Learn about Ebook Publishing with Mark Coker.

You can listen to this episode Ebook Publishing Tips, Tricks, and Traps
[https://www.christianpublishingshow.com/062/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Feb 25 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/69d2075a4dca6311d321838dc038e59c.mp3?s=rss-feed'  length='29520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1934</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051839/ebook-publishing-tips-tricks-and-traps.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051839/ebook-publishing-tips-tricks-and-traps.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Book Proposal Tips and Tricks with Ann Kroeker</title>
<link >https://listen.hubhopper.com/episode/book-proposal-tips-and-tricks-with-ann-kroeker-1788977483/33051840</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253909</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:37:00 +0000</pubDate>
<itunes:summary ><![CDATA[Book Proposal Tips and Tricks with Ann Kroeker

If you want to be traditionally published, you need to attract an agent and a
publisher. To get an agent and publisher, you need an amazing book proposal. 
For an author, a book proposal is like a business plan and resume all in one. It
communicates all the important information about you, your book, and […]

You can listen to this episode Book Proposal Tips and Tricks with Ann Kroeker
[https://www.christianpublishingshow.com/book-proposal-tips-and-tricks-with-ann-kroeker/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Jun 07 2022

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Book Proposal Tips and Tricks with Ann Kroeker

If you want to be traditionally published, you need to attract an agent and a
publisher. To get an agent and publisher, you need an amazing book proposal. 
For an author, a book proposal is like a business plan and resume all in one. It
communicates all the important information about you, your book, and […]

You can listen to this episode Book Proposal Tips and Tricks with Ann Kroeker
[https://www.christianpublishingshow.com/book-proposal-tips-and-tricks-with-ann-kroeker/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Jun 07 2022

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/aa4b6d95140ba215e071c604533917bd.mp3?s=rss-feed'  length='39550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2591</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051840/book-proposal-tips-and-tricks-with-ann-kroeker.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051840/book-proposal-tips-and-tricks-with-ann-kroeker.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Publishing Mistakes You Don’t Want to Learn the Hard Way</title>
<link >https://listen.hubhopper.com/episode/publishing-mistakes-you-dont-want-to-learn-the-hard-way-1788977483/33051841</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253875</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:35:25 +0000</pubDate>
<itunes:summary ><![CDATA[Publishing Mistakes You Don’t Want to Learn the Hard Way

One author shares what he learned from eleven publishing mistakes. Find out how
to avoid these common mistakes so you don\'t have to learn the hard way.

You can listen to this episode Publishing Mistakes You Don’t Want to Learn the
Hard Way
[https://www.christianpublishingshow.com/publishing-mistakes-you-dont-want-to-learn-the-hard-way/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Mar 15 2022

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Publishing Mistakes You Don’t Want to Learn the Hard Way

One author shares what he learned from eleven publishing mistakes. Find out how
to avoid these common mistakes so you don\'t have to learn the hard way.

You can listen to this episode Publishing Mistakes You Don’t Want to Learn the
Hard Way
[https://www.christianpublishingshow.com/publishing-mistakes-you-dont-want-to-learn-the-hard-way/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Mar 15 2022

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/2cb54c409411f0778be4f7060aa818ba.mp3?s=rss-feed'  length='36890000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2417</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051841/publishing-mistakes-you-dont-want-to-learn-the-hard-way.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051841/publishing-mistakes-you-dont-want-to-learn-the-hard-way.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Out of the Slush Pile – With Deborah Raney</title>
<link >https://listen.hubhopper.com/episode/how-to-get-out-of-the-slush-pile-with-deborah-raney-1788977483/33051842</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253837</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:32:41 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get Out of the Slush Pile – With Deborah Raney

You would like to think that as soon as you are done with your proposal and send
it off to an agent that he or she is sitting there by the inbox ready to read it
as soon as it comes in. If only. Before email became the submission method,
agents and acquisitions editors threw […]

You can listen to this episode How to Get Out of the Slush Pile – With Deborah
Raney
[https://www.christianpublishingshow.com/how-to-get-out-of-the-slush-pile-with-deborah-raney/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Oct 13 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get Out of the Slush Pile – With Deborah Raney

You would like to think that as soon as you are done with your proposal and send
it off to an agent that he or she is sitting there by the inbox ready to read it
as soon as it comes in. If only. Before email became the submission method,
agents and acquisitions editors threw […]

You can listen to this episode How to Get Out of the Slush Pile – With Deborah
Raney
[https://www.christianpublishingshow.com/how-to-get-out-of-the-slush-pile-with-deborah-raney/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue Oct 13 2020

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/9d0586f1a4ba6fa1b1ad686303974408.mp3?s=rss-feed'  length='38360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2514</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051842/how-to-get-out-of-the-slush-pile-with-deborah-raney.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051842/how-to-get-out-of-the-slush-pile-with-deborah-raney.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write a Query Letter with Mary DeMuth</title>
<link >https://listen.hubhopper.com/episode/how-to-write-a-query-letter-with-mary-demuth-1788977483/33051843</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253851</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:27:41 +0000</pubDate>
<itunes:summary ><![CDATA[How to Write a Query Letter with Mary DeMuth

If you want to be traditionally published in today’s book market, you are going
to need a literary agent. But you don’t just “hire” a literary agent like you
would a plumber. Agents have a vetting process in which they decide if you and
your book are a good fit for their agency. They want […]

You can listen to this episode How to Write a Query Letter with Mary DeMuth
[https://www.christianpublishingshow.com/mary-demuth-how-to-write-a-query-letter/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue May 25 2021

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Write a Query Letter with Mary DeMuth

If you want to be traditionally published in today’s book market, you are going
to need a literary agent. But you don’t just “hire” a literary agent like you
would a plumber. Agents have a vetting process in which they decide if you and
your book are a good fit for their agency. They want […]

You can listen to this episode How to Write a Query Letter with Mary DeMuth
[https://www.christianpublishingshow.com/mary-demuth-how-to-write-a-query-letter/]
on Christian Publishing Show [https://www.christianpublishingshow.com].

Tue May 25 2021

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/48ceebd5681bd9644f5a40c8d8aff0b8.mp3?s=rss-feed'  length='35410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2320</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051843/how-to-write-a-query-letter-with-mary-demuth.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051843/how-to-write-a-query-letter-with-mary-demuth.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >001 – Book Proposals 101 with Steve Laube</title>
<link >https://listen.hubhopper.com/episode/001-book-proposals-101-with-steve-laube-1788977483/33051844</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253949</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:25:02 +0000</pubDate>
<itunes:summary ><![CDATA[001 – Book Proposals 101 with Steve Laube

About Steve Laube Steve Laube, president and founder of The Steve Laube Agency,
a veteran of the bookselling industry with nearly 40 years of experience. In the
80s he was a bookstore manager. He then spent over a decade with Bethany House
Publishers as an editor. Fifteen years ago he became an agent where he […]

You can listen to this episode 001 – Book Proposals 101 with Steve Laube
[https://www.christianpublishingshow.com/001/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Nov 06 2018

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[001 – Book Proposals 101 with Steve Laube

About Steve Laube Steve Laube, president and founder of The Steve Laube Agency,
a veteran of the bookselling industry with nearly 40 years of experience. In the
80s he was a bookstore manager. He then spent over a decade with Bethany House
Publishers as an editor. Fifteen years ago he became an agent where he […]

You can listen to this episode 001 – Book Proposals 101 with Steve Laube
[https://www.christianpublishingshow.com/001/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Nov 06 2018

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/50d7726a1e670772a1c3778198c676b9.mp3?s=rss-feed'  length='18910000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1238</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051844/001-book-proposals-101-with-steve-laube.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051844/001-book-proposals-101-with-steve-laube.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Find a Good Literary Agent – with Mary DeMuth</title>
<link >https://listen.hubhopper.com/episode/how-to-find-a-good-literary-agent-with-mary-demuth-1788977483/33051845</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253817</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 21:17:16 +0000</pubDate>
<itunes:summary ><![CDATA[How to Find a Good Literary Agent – with Mary DeMuth

To be published by a traditional publisher, you must find a good literary agent.
Mary DeMuth shares tips on finding and retaining an agent.

The post How to Find a Good Literary Agent – with Mary DeMuth
[https://www.authormedia.com/how-to-find-a-good-literary-agent/] appeared first
on Author Media [https://www.authormedia.com].

Wed Oct 12 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Find a Good Literary Agent – with Mary DeMuth

To be published by a traditional publisher, you must find a good literary agent.
Mary DeMuth shares tips on finding and retaining an agent.

The post How to Find a Good Literary Agent – with Mary DeMuth
[https://www.authormedia.com/how-to-find-a-good-literary-agent/] appeared first
on Author Media [https://www.authormedia.com].

Wed Oct 12 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/c2eb77dede04483bb8e5b8734ae82e9c.mp3?s=rss-feed'  length='32060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2100</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051845/how-to-find-a-good-literary-agent-with-mary-demuth.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051845/how-to-find-a-good-literary-agent-with-mary-demuth.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How BookFunnel Can Help you Grow Your Email List</title>
<link >https://listen.hubhopper.com/episode/how-bookfunnel-can-help-you-grow-your-email-list-1788977483/33051846</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253829</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 10 Nov 2022 20:42:40 +0000</pubDate>
<itunes:summary ><![CDATA[How BookFunnel Can Help you Grow Your Email List

BookFunnel offers amazing and useful tools for authors looking to give their
readers the fastest, easiest and most enjoyable e-reading experience.

The post How BookFunnel Can Help you Grow Your Email List
[https://www.authormedia.com/how-bookfunnel-can-help-you-grow-your-email-list/]
appeared first on Author Media [https://www.authormedia.com].

Wed Nov 09 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How BookFunnel Can Help you Grow Your Email List

BookFunnel offers amazing and useful tools for authors looking to give their
readers the fastest, easiest and most enjoyable e-reading experience.

The post How BookFunnel Can Help you Grow Your Email List
[https://www.authormedia.com/how-bookfunnel-can-help-you-grow-your-email-list/]
appeared first on Author Media [https://www.authormedia.com].

Wed Nov 09 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/9df7c5c147c6765e8e3c1bcd260c72a9.mp3?s=rss-feed'  length='36440000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2387</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051846/how-bookfunnel-can-help-you-grow-your-email-list.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051846/how-bookfunnel-can-help-you-grow-your-email-list.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Become a Big Name Author (Marketing Psychology: Authority)</title>
<link >https://listen.hubhopper.com/episode/how-to-become-a-big-name-author-marketing-psychology-authority-1788977483/33051847</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253797</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sat, 29 Oct 2022 02:09:37 +0000</pubDate>
<itunes:summary ><![CDATA[How to Become a Big Name Author (Marketing Psychology: Authority)

Learn three ways authors can leverage marketing psychology to develop
credibility with their readers and become big-name authors.

Blog Version:
https://www.authormedia.com/how-to-become-a-big-name-author-marketing-psychology-authority/]]></itunes:summary>
<description ><![CDATA[How to Become a Big Name Author (Marketing Psychology: Authority)

Learn three ways authors can leverage marketing psychology to develop
credibility with their readers and become big-name authors.

Blog Version:
https://www.authormedia.com/how-to-become-a-big-name-author-marketing-psychology-authority/]]></description>
<enclosure  url='https://play.hubhopper.com/3721da8ac6d107bac088a0cda0d8c28b.mp3?s=rss-feed'  length='33370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2187</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051847/how-to-become-a-big-name-author-marketing-psychology-authority.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051847/how-to-become-a-big-name-author-marketing-psychology-authority.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes</title>
<link >https://listen.hubhopper.com/episode/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes-1788977483/33051848</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253906</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 23:17:04 +0000</pubDate>
<itunes:summary ><![CDATA[Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

If you want to write bestselling pitches for your book, be sure to avoid these
10 copywriting mistakes!

The post Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes
[https://www.authormedia.com/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jun 29 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

If you want to write bestselling pitches for your book, be sure to avoid these
10 copywriting mistakes!

The post Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes
[https://www.authormedia.com/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jun 29 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/a592e9839c372eebf645c87adf74d1da.mp3?s=rss-feed'  length='36350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2381</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051848/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051848/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Pitch Your Novel</title>
<link >https://listen.hubhopper.com/episode/how-to-pitch-your-novel-1788977483/33051849</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253953</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 23:09:53 +0000</pubDate>
<itunes:summary ><![CDATA[How to Pitch Your Novel

Learn how and when to craft a compelling pitch that make agents, readers, and
publishers curious about your novel.

The post How to Pitch Your Novel
[https://www.authormedia.com/how-to-pitch-your-novel/] appeared first on Author
Media [https://www.authormedia.com].

Wed Jun 02 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Pitch Your Novel

Learn how and when to craft a compelling pitch that make agents, readers, and
publishers curious about your novel.

The post How to Pitch Your Novel
[https://www.authormedia.com/how-to-pitch-your-novel/] appeared first on Author
Media [https://www.authormedia.com].

Wed Jun 02 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/261ba0bf0189e161fc9a4157d8f3c67a.mp3?s=rss-feed'  length='35990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2358</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051849/how-to-pitch-your-novel.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051849/how-to-pitch-your-novel.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Craft a Compelling Elevator Pitch for Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-craft-a-compelling-elevator-pitch-for-your-book-1788977483/33051850</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253876</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 23:02:04 +0000</pubDate>
<itunes:summary ><![CDATA[How to Craft a Compelling Elevator Pitch for Your Book

Learn how to talk about your book in a concise, compelling way that will
interest publishing professionals and make readers want to buy.

Blog Version: 
https://www.authormedia.com/how-to-craft-a-compelling-elevator-pitch-for-your-book/]]></itunes:summary>
<description ><![CDATA[How to Craft a Compelling Elevator Pitch for Your Book

Learn how to talk about your book in a concise, compelling way that will
interest publishing professionals and make readers want to buy.

Blog Version: 
https://www.authormedia.com/how-to-craft-a-compelling-elevator-pitch-for-your-book/]]></description>
<enclosure  url='https://play.hubhopper.com/939d2bae851cc3260154d22ce147aee3.mp3?s=rss-feed'  length='33370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2186</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051850/how-to-craft-a-compelling-elevator-pitch-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051850/how-to-craft-a-compelling-elevator-pitch-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Affiliate Marketing for Authors</title>
<link >https://listen.hubhopper.com/episode/affiliate-marketing-for-authors-1788977483/33051851</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253835</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 22:24:28 +0000</pubDate>
<itunes:summary ><![CDATA[Affiliate Marketing for Authors

Find out how authors who take advantage of affiliate marketing opportunities can
earn income even before their books are published.

The post Affiliate Marketing for Authors
[https://www.authormedia.com/affiliate-marketing-for-authors/] appeared first on
Author Media [https://www.authormedia.com].

Wed Sep 07 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Affiliate Marketing for Authors

Find out how authors who take advantage of affiliate marketing opportunities can
earn income even before their books are published.

The post Affiliate Marketing for Authors
[https://www.authormedia.com/affiliate-marketing-for-authors/] appeared first on
Author Media [https://www.authormedia.com].

Wed Sep 07 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/eccfca3f05642a61d78809004d79e486.mp3?s=rss-feed'  length='45530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2983</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051851/affiliate-marketing-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051851/affiliate-marketing-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use Bookbub to Sell More Books with David Gaughran</title>
<link >https://listen.hubhopper.com/episode/how-to-use-bookbub-to-sell-more-books-with-david-gaughran-1788977483/33051852</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253873</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 22:15:03 +0000</pubDate>
<itunes:summary ><![CDATA[How to Use Bookbub to Sell More Books with David Gaughran

How to Use Bookbub to Sell More Books with David Gaughran

The post How to Use Bookbub to Sell More Books with David Gaughran
[https://www.authormedia.com/bookbub-advertising/] appeared first on Author
Media [https://www.authormedia.com].

Mon May 20 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Use Bookbub to Sell More Books with David Gaughran

How to Use Bookbub to Sell More Books with David Gaughran

The post How to Use Bookbub to Sell More Books with David Gaughran
[https://www.authormedia.com/bookbub-advertising/] appeared first on Author
Media [https://www.authormedia.com].

Mon May 20 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/6fc5b481e5b4c6ebfb5f6ce06ce8a3e5.mp3?s=rss-feed'  length='35270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2311</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051852/how-to-use-bookbub-to-sell-more-books-with-david-gaughran.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051852/how-to-use-bookbub-to-sell-more-books-with-david-gaughran.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >143 – Book Marketing 101: Author Advertising</title>
<link >https://listen.hubhopper.com/episode/143-book-marketing-101-author-advertising-1788977483/33051853</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253766</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 22:13:24 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/143/

In this episode, we talk about four advertising fundamentals that apply when
buying ads on Facebook, Amazon, GoodReads, and more!]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/143/

In this episode, we talk about four advertising fundamentals that apply when
buying ads on Facebook, Amazon, GoodReads, and more!]]></description>
<enclosure  url='https://play.hubhopper.com/9677a1c7e4aefc5a30584bbcf79d673b.mp3?s=rss-feed'  length='24260000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1589</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051853/143-book-marketing-101-author-advertising.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051853/143-book-marketing-101-author-advertising.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing 101: Ten Advertising Terms You Need to Know</title>
<link >https://listen.hubhopper.com/episode/marketing-101-ten-advertising-terms-you-need-to-know-1788977483/33051854</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253946</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 22:09:53 +0000</pubDate>
<itunes:summary ><![CDATA[Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

The post Marketing 101: Ten Advertising Terms You Need to Know
[https://www.authormedia.com/ten-advertising-terms-to-know/] appeared first on
Author Media [https://www.authormedia.com].

Mon Jun 10 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

The post Marketing 101: Ten Advertising Terms You Need to Know
[https://www.authormedia.com/ten-advertising-terms-to-know/] appeared first on
Author Media [https://www.authormedia.com].

Mon Jun 10 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/3927d4f76639e6bdff7e5ee87282c4bd.mp3?s=rss-feed'  length='32400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2123</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051854/marketing-101-ten-advertising-terms-you-need-to-know.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051854/marketing-101-ten-advertising-terms-you-need-to-know.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Advertise Your Book on Podcasts</title>
<link >https://listen.hubhopper.com/episode/how-to-advertise-your-book-on-podcasts-1788977483/33051855</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253867</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 22:05:11 +0000</pubDate>
<itunes:summary ><![CDATA[How to Advertise Your Book on Podcasts

Podcast advertising is one of the most effective advertising venues for authors
with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

The post How to Advertise Your Book on Podcasts
[https://www.authormedia.com/how-to-advertise-your-book-on-podcasts/] appeared
first on Author Media [https://www.authormedia.com].

Wed Oct 14 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Advertise Your Book on Podcasts

Podcast advertising is one of the most effective advertising venues for authors
with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

The post How to Advertise Your Book on Podcasts
[https://www.authormedia.com/how-to-advertise-your-book-on-podcasts/] appeared
first on Author Media [https://www.authormedia.com].

Wed Oct 14 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/455da0be3c723d26dd84b9106c207649.mp3?s=rss-feed'  length='38690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2535</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051855/how-to-advertise-your-book-on-podcasts.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051855/how-to-advertise-your-book-on-podcasts.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Amazon Advertising</title>
<link >https://listen.hubhopper.com/episode/amazon-advertising-1788977483/33051856</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253763</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 22:03:27 +0000</pubDate>
<itunes:summary ><![CDATA[Amazon Advertising

Amazon continually tests and changes their ads platform, and authors must stay
up to date. Bryan Cohen reports on what\'s changed this year.

The post Amazon Advertising
[https://www.authormedia.com/amazon-advertising-in-2021/] appeared first on
Author Media [https://www.authormedia.com].

Wed Jan 06 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Amazon Advertising

Amazon continually tests and changes their ads platform, and authors must stay
up to date. Bryan Cohen reports on what\'s changed this year.

The post Amazon Advertising
[https://www.authormedia.com/amazon-advertising-in-2021/] appeared first on
Author Media [https://www.authormedia.com].

Wed Jan 06 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/1ad07ee648c5df16111cd288966f589a.mp3?s=rss-feed'  length='48390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3170</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051856/amazon-advertising.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051856/amazon-advertising.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Facebook Advertising for Authors</title>
<link >https://listen.hubhopper.com/episode/facebook-advertising-for-authors-1788977483/33051857</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253891</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 21:54:26 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/317/

Facebook can be useful for authors if you use it in the right way. Find out how
you can use Facebook to help you sell more books.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/317/

Facebook can be useful for authors if you use it in the right way. Find out how
you can use Facebook to help you sell more books.]]></description>
<enclosure  url='https://play.hubhopper.com/0be83c64bdffef7aeac1ed27f38972b9.mp3?s=rss-feed'  length='37270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2442</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051857/facebook-advertising-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051857/facebook-advertising-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Your First Speaking Gigs</title>
<link >https://listen.hubhopper.com/episode/how-to-get-your-first-speaking-gigs-1788977483/33051858</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253807</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 21:39:07 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get Your First Speaking Gigs

One of the best ways to sell books is to speak in person at live events. Here
are three steps to booking your first speaking gigs.

The post How to Get Your First Speaking Gigs
[https://www.authormedia.com/how-to-get-your-first-speaking-gigs/] appeared
first on Author Media [https://www.authormedia.com].

Mon Feb 25 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get Your First Speaking Gigs

One of the best ways to sell books is to speak in person at live events. Here
are three steps to booking your first speaking gigs.

The post How to Get Your First Speaking Gigs
[https://www.authormedia.com/how-to-get-your-first-speaking-gigs/] appeared
first on Author Media [https://www.authormedia.com].

Mon Feb 25 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/7e05d01c020a6dc3498b5122d4c52906.mp3?s=rss-feed'  length='30230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1980</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051858/how-to-get-your-first-speaking-gigs.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051858/how-to-get-your-first-speaking-gigs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To Sell A Ton More Books With Public Speaking</title>
<link >https://listen.hubhopper.com/episode/how-to-sell-a-ton-more-books-with-public-speaking-1788977483/33051859</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253940</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 21:36:40 +0000</pubDate>
<itunes:summary ><![CDATA[How To Sell A Ton More Books With Public Speaking

Public speaking is a skill authors can learn and improve. Here are six tips for
connecting with your readers by becoming a better speaker.

The post How To Sell A Ton More Books With Public Speaking
[https://www.authormedia.com/how-to-sell-a-ton-more-books-with-public-speaking/]
appeared first on Author Media [https://www.authormedia.com].

Mon Jul 15 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How To Sell A Ton More Books With Public Speaking

Public speaking is a skill authors can learn and improve. Here are six tips for
connecting with your readers by becoming a better speaker.

The post How To Sell A Ton More Books With Public Speaking
[https://www.authormedia.com/how-to-sell-a-ton-more-books-with-public-speaking/]
appeared first on Author Media [https://www.authormedia.com].

Mon Jul 15 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/16bf72dd4b4576909bae4ff2a44dbc6a.mp3?s=rss-feed'  length='31740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2080</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051859/how-to-sell-a-ton-more-books-with-public-speaking.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051859/how-to-sell-a-ton-more-books-with-public-speaking.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Public Speaking for the Introverted Writer with Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/public-speaking-for-the-introverted-writer-with-joanna-penn-1788977483/33051860</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253830</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 21:32:04 +0000</pubDate>
<itunes:summary ><![CDATA[Public Speaking for the Introverted Writer with Joanna Penn

Joanna Penn gives introverted writers tips and courage for overcoming fear of
public speaking.

The post Public Speaking for the Introverted Writer with Joanna Penn
[https://www.authormedia.com/public-speaking-for-the-introverted-writer-with-joanna-penn/]
appeared first on Author Media [https://www.authormedia.com].

Mon Oct 21 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Public Speaking for the Introverted Writer with Joanna Penn

Joanna Penn gives introverted writers tips and courage for overcoming fear of
public speaking.

The post Public Speaking for the Introverted Writer with Joanna Penn
[https://www.authormedia.com/public-speaking-for-the-introverted-writer-with-joanna-penn/]
appeared first on Author Media [https://www.authormedia.com].

Mon Oct 21 2019

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/749eb4f8951f72da8cd61306e95f2730.mp3?s=rss-feed'  length='33030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2164</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051860/public-speaking-for-the-introverted-writer-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051860/public-speaking-for-the-introverted-writer-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Better at Public Speaking with Jane Jenkins Herlong</title>
<link >https://listen.hubhopper.com/episode/how-to-get-better-at-public-speaking-with-jane-jenkins-herlong-1788977483/33051861</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253784</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 21:29:32 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get Better at Public Speaking with Jane Jenkins Herlong

Tips and advice for securing your first speaking engagement, nailing your
presentation, selling books, and getting invited back.

The post How to Get Better at Public Speaking with Jane Jenkins Herlong
[https://www.authormedia.com/how-to-get-better-at-public-speaking-with-jane-jenkins-herlong/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jul 20 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get Better at Public Speaking with Jane Jenkins Herlong

Tips and advice for securing your first speaking engagement, nailing your
presentation, selling books, and getting invited back.

The post How to Get Better at Public Speaking with Jane Jenkins Herlong
[https://www.authormedia.com/how-to-get-better-at-public-speaking-with-jane-jenkins-herlong/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jul 20 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/275a1f4f7f70376485c3feaa31ee8c66.mp3?s=rss-feed'  length='40380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2646</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051861/how-to-get-better-at-public-speaking-with-jane-jenkins-herlong.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051861/how-to-get-better-at-public-speaking-with-jane-jenkins-herlong.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Find Your Readers</title>
<link >https://listen.hubhopper.com/episode/how-to-find-your-readers-1788977483/33051862</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253898</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 28 Oct 2022 19:32:31 +0000</pubDate>
<itunes:summary ><![CDATA[How to Find Your Readers

Follow these five steps to find out what your readers like and want in a book.
Their preferences might surprise you and lead you to success.

The post How to Find Your Readers
[https://www.authormedia.com/how-to-find-your-readers/] appeared first on Author
Media [https://www.authormedia.com].

Wed Jul 07 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Find Your Readers

Follow these five steps to find out what your readers like and want in a book.
Their preferences might surprise you and lead you to success.

The post How to Find Your Readers
[https://www.authormedia.com/how-to-find-your-readers/] appeared first on Author
Media [https://www.authormedia.com].

Wed Jul 07 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/313b43229f53d48d7d4f221e0c4debe9.mp3?s=rss-feed'  length='33600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2202</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051862/how-to-find-your-readers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051862/how-to-find-your-readers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Effective Book Cover Design</title>
<link >https://listen.hubhopper.com/episode/effective-book-cover-design-1788977483/33051863</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253814</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 09 Sep 2022 22:15:01 +0000</pubDate>
<itunes:summary ><![CDATA[Effective Book Cover Design

A bad book cover can ruin all your marketing efforts. Learn what makes a good
book cover in this interview with a top cover designer.

The post Effective Book Cover Design
[https://www.authormedia.com/effective-book-cover-design/] appeared first on
Author Media [https://www.authormedia.com].

Wed Mar 23 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Effective Book Cover Design

A bad book cover can ruin all your marketing efforts. Learn what makes a good
book cover in this interview with a top cover designer.

The post Effective Book Cover Design
[https://www.authormedia.com/effective-book-cover-design/] appeared first on
Author Media [https://www.authormedia.com].

Wed Mar 23 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/91dab6c3d59f68f5fe54e57172f0082d.mp3?s=rss-feed'  length='34270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2246</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051863/effective-book-cover-design.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051863/effective-book-cover-design.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes</title>
<link >https://listen.hubhopper.com/episode/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes-1788977483/33051864</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253887</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 09 Sep 2022 22:12:16 +0000</pubDate>
<itunes:summary ><![CDATA[Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

If you want to write bestselling pitches for your book, be sure to avoid these
10 copywriting mistakes!

Blog Version: https://www.authormedia.com/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes/ 

Wed Jun 29 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

If you want to write bestselling pitches for your book, be sure to avoid these
10 copywriting mistakes!

Blog Version: https://www.authormedia.com/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes/ 

Wed Jun 29 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/3d331a459b5deb58ef249efed50a7f22.mp3?s=rss-feed'  length='36470000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2390</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051864/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051864/write-bestselling-pitches-by-avoiding-these-10-copywriting-mistakes.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >057 – What to Include in an Author Newsletter</title>
<link >https://listen.hubhopper.com/episode/057-what-to-include-in-an-author-newsletter-1788977483/33051865</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253925</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Jul 2022 17:21:05 +0000</pubDate>
<itunes:summary ><![CDATA[057 – What to Include in an Author Newsletter

As you know, we talk a lot about how effective author newsletter are. Of all the
online marketing tools I feel that email is the most powerful. Most social
networks are just an extension of email. People go to Facebook when they get an
email about a new photo or comment. It is the world’s […]

The post 057 – What to Include in an Author Newsletter
[https://www.authormedia.com/what-to-include-author-newsletter/] appeared first
on Author Media [https://www.authormedia.com].

Tue Dec 02 2014

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[057 – What to Include in an Author Newsletter

As you know, we talk a lot about how effective author newsletter are. Of all the
online marketing tools I feel that email is the most powerful. Most social
networks are just an extension of email. People go to Facebook when they get an
email about a new photo or comment. It is the world’s […]

The post 057 – What to Include in an Author Newsletter
[https://www.authormedia.com/what-to-include-author-newsletter/] appeared first
on Author Media [https://www.authormedia.com].

Tue Dec 02 2014

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/1c0ba7292bac1239c0aa11621fe9948d.mp3?s=rss-feed'  length='16380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1073</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051865/057-what-to-include-in-an-author-newsletter.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051865/057-what-to-include-in-an-author-newsletter.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >8 Tools to Help Authors Get More Email Subscribers</title>
<link >https://listen.hubhopper.com/episode/8-tools-to-help-authors-get-more-email-subscribers-1788977483/33051866</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253831</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Jul 2022 17:14:56 +0000</pubDate>
<itunes:summary ><![CDATA[8 Tools to Help Authors Get More Email Subscribers

Grow your author email list with these 8 powerful tools.

The post 8 Tools to Help Authors Get More Email Subscribers
[https://www.authormedia.com/tools-get-more-email-subscribers/] appeared first
on Author Media [https://www.authormedia.com].

Mon Jun 22 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[8 Tools to Help Authors Get More Email Subscribers

Grow your author email list with these 8 powerful tools.

The post 8 Tools to Help Authors Get More Email Subscribers
[https://www.authormedia.com/tools-get-more-email-subscribers/] appeared first
on Author Media [https://www.authormedia.com].

Mon Jun 22 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/c068090b429411a1c48a98a1485a31ec.mp3?s=rss-feed'  length='34410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2255</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051866/8-tools-to-help-authors-get-more-email-subscribers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051866/8-tools-to-help-authors-get-more-email-subscribers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >An Author’s Guide to StoryOrigin</title>
<link >https://listen.hubhopper.com/episode/an-authors-guide-to-storyorigin-1788977483/33051867</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253827</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Jul 2022 16:58:03 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/292/]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/292/]]></description>
<enclosure  url='https://play.hubhopper.com/fcb94fce2531c66a0aa9dec65716e112.mp3?s=rss-feed'  length='35930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2354</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051867/an-authors-guide-to-storyorigin.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051867/an-authors-guide-to-storyorigin.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get a Professional Email Address</title>
<link >https://listen.hubhopper.com/episode/how-to-get-a-professional-email-address-1788977483/33051868</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253900</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Jul 2022 16:42:20 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get a Professional Email Address

Your email address might be the first thing an agent or editor sees. Learn how
to make a good first impression with your email address.

The post How to Get a Professional Email Address
[https://www.authormedia.com/how-to-get-a-professional-email-address/] appeared
first on Author Media [https://www.authormedia.com].

Wed Mar 16 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get a Professional Email Address

Your email address might be the first thing an agent or editor sees. Learn how
to make a good first impression with your email address.

The post How to Get a Professional Email Address
[https://www.authormedia.com/how-to-get-a-professional-email-address/] appeared
first on Author Media [https://www.authormedia.com].

Wed Mar 16 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/ab2fcfc4efa658b01e50924e12db3d82.mp3?s=rss-feed'  length='21320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1397</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051868/how-to-get-a-professional-email-address.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051868/how-to-get-a-professional-email-address.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque</title>
<link >https://listen.hubhopper.com/episode/how-to-grow-your-email-list-using-delicious-reader-magnets-with-tammi-labrecque-1788977483/33051869</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253944</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Jul 2022 16:40:20 +0000</pubDate>
<itunes:summary ><![CDATA[How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque

Are you struggling to get new people to sign up for your email newsletter? It’s
one thing to convince your friends and family to sign up, but how do you
convince a stranger to give you her email address? Strangers don’t care about
you. They don’t even know who you. And besides, there are millions […]

The post How to Grow Your Email List Using Delicious Reader Magnets with Tammi
Labrecque [https://www.authormedia.com/delicious-reader-magnets/] appeared first
on Author Media [https://www.authormedia.com].

Wed Jun 01 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque

Are you struggling to get new people to sign up for your email newsletter? It’s
one thing to convince your friends and family to sign up, but how do you
convince a stranger to give you her email address? Strangers don’t care about
you. They don’t even know who you. And besides, there are millions […]

The post How to Grow Your Email List Using Delicious Reader Magnets with Tammi
Labrecque [https://www.authormedia.com/delicious-reader-magnets/] appeared first
on Author Media [https://www.authormedia.com].

Wed Jun 01 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/d799f583e5c12471ff3f7fd2c4fe7032.mp3?s=rss-feed'  length='29090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1906</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051869/how-to-grow-your-email-list-using-delicious-reader-magnets-with-tammi-labrecque.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051869/how-to-grow-your-email-list-using-delicious-reader-magnets-with-tammi-labrecque.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Promote Your Book Using AuthorsXP.com with Amy Vansant</title>
<link >https://listen.hubhopper.com/episode/how-to-promote-your-book-using-authorsxpcom-with-amy-vansant-1788977483/33051870</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253921</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Jul 2022 16:27:49 +0000</pubDate>
<itunes:summary ><![CDATA[How to Promote Your Book Using AuthorsXP.com with Amy Vansant

I love introducing authors to tools that can make their writing lives easier.
Some tools help you write better, publish more easily, grow your email list, and
increase your readership. Different tools work for different authors, so I’m not
dogmatic about which tools you should use. However, I do know of many scams.
You’ll never […]

The post How to Promote Your Book Using AuthorsXP.com with Amy Vansant
[https://www.authormedia.com/how-to-promote-your-book-using-authorsxp-com-with-amy-vansant/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jul 06 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Promote Your Book Using AuthorsXP.com with Amy Vansant

I love introducing authors to tools that can make their writing lives easier.
Some tools help you write better, publish more easily, grow your email list, and
increase your readership. Different tools work for different authors, so I’m not
dogmatic about which tools you should use. However, I do know of many scams.
You’ll never […]

The post How to Promote Your Book Using AuthorsXP.com with Amy Vansant
[https://www.authormedia.com/how-to-promote-your-book-using-authorsxp-com-with-amy-vansant/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jul 06 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/52bb90e89f99f28a2ddc15526b408f92.mp3?s=rss-feed'  length='19780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1296</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051870/how-to-promote-your-book-using-authorsxpcom-with-amy-vansant.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051870/how-to-promote-your-book-using-authorsxpcom-with-amy-vansant.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Yes, YOU Can Make a Living as a Writer, Here’s How</title>
<link >https://listen.hubhopper.com/episode/yes-you-can-make-a-living-as-a-writer-heres-how-1788977483/33051871</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253893</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Jun 2022 22:20:22 +0000</pubDate>
<itunes:summary ><![CDATA[Yes, YOU Can Make a Living as a Writer, Here’s How

There are four different ways authors can earn a living through writing. Find
out which one you can leverage to make an income.

The post Yes, YOU Can Make a Living as a Writer, Here’s How
[https://www.authormedia.com/yes-you-can-make-a-living-as-a-writer-heres-how/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 08 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Yes, YOU Can Make a Living as a Writer, Here’s How

There are four different ways authors can earn a living through writing. Find
out which one you can leverage to make an income.

The post Yes, YOU Can Make a Living as a Writer, Here’s How
[https://www.authormedia.com/yes-you-can-make-a-living-as-a-writer-heres-how/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 08 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/d99177e590f1f71941b5c80b1e3da8be.mp3?s=rss-feed'  length='45600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2988</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051871/yes-you-can-make-a-living-as-a-writer-heres-how.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051871/yes-you-can-make-a-living-as-a-writer-heres-how.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith</title>
<link >https://listen.hubhopper.com/episode/how-to-conduct-your-own-media-tour-without-hiring-a-pr-firm-with-dr-saundra-dalton-smith-1788977483/33051872</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253927</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 09 Jun 2022 22:09:56 +0000</pubDate>
<itunes:summary ><![CDATA[How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How Do I Promote My Book Using a Media Tour? There are three primary media
outlets you can use to promote your book: Paid Media—This is when you buy
advertisements on someone else’s platform. Amazon, Facebook, Radio ads, etc. 
Owned media—This where you promote your book to your own email subscribers or
podcast listeners. Earned […]

The post How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr.
Saundra Dalton-Smith
[https://www.authormedia.com/how-to-conduct-your-own-media-tour-without-hiring-a-pr-firm-with-dr-saundra-dalton-smith/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jun 08 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How Do I Promote My Book Using a Media Tour? There are three primary media
outlets you can use to promote your book: Paid Media—This is when you buy
advertisements on someone else’s platform. Amazon, Facebook, Radio ads, etc. 
Owned media—This where you promote your book to your own email subscribers or
podcast listeners. Earned […]

The post How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr.
Saundra Dalton-Smith
[https://www.authormedia.com/how-to-conduct-your-own-media-tour-without-hiring-a-pr-firm-with-dr-saundra-dalton-smith/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jun 08 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/f5d40c3cd6b8ba189a7c5fa8fa3a895c.mp3?s=rss-feed'  length='34300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2247</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051872/how-to-conduct-your-own-media-tour-without-hiring-a-pr-firm-with-dr-saundra-dalton-smith.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051872/how-to-conduct-your-own-media-tour-without-hiring-a-pr-firm-with-dr-saundra-dalton-smith.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What Every Author Needs to Know About Copyright Law with James Scott Bell</title>
<link >https://listen.hubhopper.com/episode/what-every-author-needs-to-know-about-copyright-law-with-james-scott-bell-1788977483/33051873</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253780</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 08 Jun 2022 20:06:27 +0000</pubDate>
<itunes:summary ><![CDATA[What Every Author Needs to Know About Copyright Law with James Scott Bell

Find out who should register the copyright for a book, why it may be important,
and when is the best time to do it.

The post What Every Author Needs to Know About Copyright Law with James Scott
Bell
[https://www.authormedia.com/what-every-author-needs-to-know-about-copyright-law-with-james-scott-bell/]
appeared first on Author Media [https://www.authormedia.com].

Wed Nov 03 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[What Every Author Needs to Know About Copyright Law with James Scott Bell

Find out who should register the copyright for a book, why it may be important,
and when is the best time to do it.

The post What Every Author Needs to Know About Copyright Law with James Scott
Bell
[https://www.authormedia.com/what-every-author-needs-to-know-about-copyright-law-with-james-scott-bell/]
appeared first on Author Media [https://www.authormedia.com].

Wed Nov 03 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/1d4339d01100442a013b4d294d7b9b9e.mp3?s=rss-feed'  length='36500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2392</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051873/what-every-author-needs-to-know-about-copyright-law-with-james-scott-bell.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051873/what-every-author-needs-to-know-about-copyright-law-with-james-scott-bell.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create an Email Onboarding Drip Campaign</title>
<link >https://listen.hubhopper.com/episode/how-to-create-an-email-onboarding-drip-campaign-1788977483/33051874</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253834</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 02 May 2022 17:07:38 +0000</pubDate>
<itunes:summary ><![CDATA[How to Create an Email Onboarding Drip Campaign

Six steps to creating an email sequence that will help your subscribers get to
know, like, and trust you.

The post How to Create an Email Onboarding Drip Campaign
[https://www.authormedia.com/how-to-create-an-email-onboarding-drip-campaign/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 23 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Create an Email Onboarding Drip Campaign

Six steps to creating an email sequence that will help your subscribers get to
know, like, and trust you.

The post How to Create an Email Onboarding Drip Campaign
[https://www.authormedia.com/how-to-create-an-email-onboarding-drip-campaign/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 23 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/535efbeb4e5fc03a4dd17d23ab50af35.mp3?s=rss-feed'  length='24810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1626</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051874/how-to-create-an-email-onboarding-drip-campaign.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051874/how-to-create-an-email-onboarding-drip-campaign.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Endorsements for Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-get-endorsements-for-your-book-1788977483/33051875</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253910</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 29 Apr 2022 02:10:05 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get Endorsements for Your Book

The right endorsement for your book can make a huge impact on sales. Follow
these five steps to get effective endorsements.

The post How to Get Endorsements for Your Book
[https://www.authormedia.com/how-to-get-endorsements-for-your-book/] appeared
first on Author Media [https://www.authormedia.com].

Wed Sep 15 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get Endorsements for Your Book

The right endorsement for your book can make a huge impact on sales. Follow
these five steps to get effective endorsements.

The post How to Get Endorsements for Your Book
[https://www.authormedia.com/how-to-get-endorsements-for-your-book/] appeared
first on Author Media [https://www.authormedia.com].

Wed Sep 15 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/f021459765399a1cd6a83772c1a91b76.mp3?s=rss-feed'  length='40760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2671</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051875/how-to-get-endorsements-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051875/how-to-get-endorsements-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use Metadata to Sell More Books</title>
<link >https://listen.hubhopper.com/episode/how-to-use-metadata-to-sell-more-books-1788977483/33051876</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253938</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 27 Apr 2022 02:34:46 +0000</pubDate>
<itunes:summary ><![CDATA[How to Use Metadata to Sell More Books

Joshua Tallent teaches authors how to create quality metadata to increase book
sales.

The post How to Use Metadata to Sell More Books
[https://www.authormedia.com/meta-data/] appeared first on Author Media
[https://www.authormedia.com].

Mon Apr 27 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Use Metadata to Sell More Books

Joshua Tallent teaches authors how to create quality metadata to increase book
sales.

The post How to Use Metadata to Sell More Books
[https://www.authormedia.com/meta-data/] appeared first on Author Media
[https://www.authormedia.com].

Mon Apr 27 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/5338cdd61ef2d6b7e00120b362155ee0.mp3?s=rss-feed'  length='28720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1882</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051876/how-to-use-metadata-to-sell-more-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051876/how-to-use-metadata-to-sell-more-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Pick a Strong Book Title</title>
<link >https://listen.hubhopper.com/episode/how-to-pick-a-strong-book-title-1788977483/33051877</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253885</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 21 Apr 2022 19:34:03 +0000</pubDate>
<itunes:summary ><![CDATA[How to Pick a Strong Book Title

Your book\'s title should accomplish four goals with only a few words. Learn how
to create a memorable title that is easy to find and recommend.

The post How to Pick a Strong Book Title
[https://www.authormedia.com/how-to-pick-a-strong-book-title/] appeared first on
Author Media [https://www.authormedia.com].

Wed Dec 09 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Pick a Strong Book Title

Your book\'s title should accomplish four goals with only a few words. Learn how
to create a memorable title that is easy to find and recommend.

The post How to Pick a Strong Book Title
[https://www.authormedia.com/how-to-pick-a-strong-book-title/] appeared first on
Author Media [https://www.authormedia.com].

Wed Dec 09 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/54561cc0dcc8c144a9a9116b8d5faa61.mp3?s=rss-feed'  length='24980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1637</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051877/how-to-pick-a-strong-book-title.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051877/how-to-pick-a-strong-book-title.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Use Goodreads to Promote Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-use-goodreads-to-promote-your-book-1788977483/33051878</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253805</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 21 Apr 2022 18:26:24 +0000</pubDate>
<itunes:summary ><![CDATA[How to Use Goodreads to Promote Your Book

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

Blog Version: https://www.authormedia.com/how-to-promote-books-goodreads

Patreon: https://www.patreon.com/c/novelmarketing

Learn the innovative book promotion secrets of bestselling authors.]]></itunes:summary>
<description ><![CDATA[How to Use Goodreads to Promote Your Book

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

Blog Version: https://www.authormedia.com/how-to-promote-books-goodreads

Patreon: https://www.patreon.com/c/novelmarketing

Learn the innovative book promotion secrets of bestselling authors.]]></description>
<enclosure  url='https://play.hubhopper.com/5ffbbb54bf0937eabb52e74f97ad4a9c.mp3?s=rss-feed'  length='28180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1847</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051878/how-to-use-goodreads-to-promote-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051878/how-to-use-goodreads-to-promote-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >10 Reasons to Delay Your Book Launch</title>
<link >https://listen.hubhopper.com/episode/10-reasons-to-delay-your-book-launch-1788977483/33051879</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253863</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 08 Apr 2022 18:50:51 +0000</pubDate>
<itunes:summary ><![CDATA[10 Reasons to Delay Your Book Launch 

Find out why you should delay your book launch, how long you should wait, and
what to do in the meantime to improve your book\'s chances of success.

The post 10 Reasons to Delay Your Book Launch 
[https://www.authormedia.com/10-reasons-to-delay-your-book-launch/] appeared
first on Author Media [https://www.authormedia.com].

Tue Apr 05 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[10 Reasons to Delay Your Book Launch 

Find out why you should delay your book launch, how long you should wait, and
what to do in the meantime to improve your book\'s chances of success.

The post 10 Reasons to Delay Your Book Launch 
[https://www.authormedia.com/10-reasons-to-delay-your-book-launch/] appeared
first on Author Media [https://www.authormedia.com].

Tue Apr 05 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/abbb2c15996e2a065de7e31f75bf47b7.mp3?s=rss-feed'  length='19460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1275</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051879/10-reasons-to-delay-your-book-launch.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051879/10-reasons-to-delay-your-book-launch.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Launch Your Book on a Budget</title>
<link >https://listen.hubhopper.com/episode/how-to-launch-your-book-on-a-budget-1788977483/33051880</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253943</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 15 Mar 2022 17:46:10 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/how-to-launch-your-book-on-a-budget/]
How to Launch Your Book on a Budget

Is your book launch budget filled with expenses or investments? Learn how and
where to spend your time and money to get the greatest return.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/how-to-launch-your-book-on-a-budget/]
How to Launch Your Book on a Budget

Is your book launch budget filled with expenses or investments? Learn how and
where to spend your time and money to get the greatest return.]]></description>
<enclosure  url='https://play.hubhopper.com/36e087a746642fe8c414d3937519763a.mp3?s=rss-feed'  length='36770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2409</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051880/how-to-launch-your-book-on-a-budget.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051880/how-to-launch-your-book-on-a-budget.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create an Author Press Kit with Susan Neal</title>
<link >https://listen.hubhopper.com/episode/how-to-create-an-author-press-kit-with-susan-neal-1788977483/33051881</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253866</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 07 Feb 2022 19:22:46 +0000</pubDate>
<itunes:summary ><![CDATA[How to Create an Author Press Kit with Susan Neal

If you want to secure media interviews about your book, learn why you need an
author press kit, what you should include, and where to place it on your
website.

The post How to Create an Author Press Kit with Susan Neal
[https://www.authormedia.com/how-to-create-an-author-press-kit-with-susan-neal/]
appeared first on Author Media [https://www.authormedia.com].

Wed Nov 10 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Create an Author Press Kit with Susan Neal

If you want to secure media interviews about your book, learn why you need an
author press kit, what you should include, and where to place it on your
website.

The post How to Create an Author Press Kit with Susan Neal
[https://www.authormedia.com/how-to-create-an-author-press-kit-with-susan-neal/]
appeared first on Author Media [https://www.authormedia.com].

Wed Nov 10 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/6208387fcc04d2ede80ff70745ea2cd3.mp3?s=rss-feed'  length='39230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2571</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051881/how-to-create-an-author-press-kit-with-susan-neal.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051881/how-to-create-an-author-press-kit-with-susan-neal.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Sell Your Book In Person (and make way more money per copy)</title>
<link >https://listen.hubhopper.com/episode/how-to-sell-your-book-in-person-and-make-way-more-money-per-copy-1788977483/33051882</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253954</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 07 Feb 2022 19:20:58 +0000</pubDate>
<itunes:summary ><![CDATA[How to Sell Your Book In Person (and make way more money per copy)

Author make the most profit when they sell books in person. Take these five
steps to sell more books and increase your revenue.

The post How to Sell Your Book In Person (and make way more money per copy)
[https://www.authormedia.com/how-to-sell-your-book-in-person-and-make-way-more-money-per-copy/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 01 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Sell Your Book In Person (and make way more money per copy)

Author make the most profit when they sell books in person. Take these five
steps to sell more books and increase your revenue.

The post How to Sell Your Book In Person (and make way more money per copy)
[https://www.authormedia.com/how-to-sell-your-book-in-person-and-make-way-more-money-per-copy/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 01 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/6fc4559f271b0417f9063522aadfedcb.mp3?s=rss-feed'  length='36350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2382</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051882/how-to-sell-your-book-in-person-and-make-way-more-money-per-copy.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051882/how-to-sell-your-book-in-person-and-make-way-more-money-per-copy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create Press Releases</title>
<link >https://listen.hubhopper.com/episode/how-to-create-press-releases-1788977483/33051883</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253935</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 07 Feb 2022 19:18:35 +0000</pubDate>
<itunes:summary ><![CDATA[How to Create Press Releases

Eight strategies to help you create a compelling news release.

The post How to Create Press Releases
[https://www.authormedia.com/how-to-create-press-releases/] appeared first on
Author Media [https://www.authormedia.com].

Wed May 05 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Create Press Releases

Eight strategies to help you create a compelling news release.

The post How to Create Press Releases
[https://www.authormedia.com/how-to-create-press-releases/] appeared first on
Author Media [https://www.authormedia.com].

Wed May 05 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/1acc93fb8d294870b9bde8b1895ae792.mp3?s=rss-feed'  length='36840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2414</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051883/how-to-create-press-releases.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051883/how-to-create-press-releases.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)</title>
<link >https://listen.hubhopper.com/episode/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology-1788977483/33051884</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253902</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 07 Feb 2022 18:53:08 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

Learn how three principles of reciprocity will help you show kindness to your
readers and sell more books.

The post How to Get Strangers to Want to Buy Your Book Using Reciprocity
(Marketing Psychology)
[https://www.authormedia.com/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology/]
appeared first on Author Media [https://www.authormedia.com].

Wed Apr 14 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

Learn how three principles of reciprocity will help you show kindness to your
readers and sell more books.

The post How to Get Strangers to Want to Buy Your Book Using Reciprocity
(Marketing Psychology)
[https://www.authormedia.com/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology/]
appeared first on Author Media [https://www.authormedia.com].

Wed Apr 14 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/391d183c76a5f35c062f6d8945712b91.mp3?s=rss-feed'  length='26450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1733</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051884/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051884/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get a Reader’s Attention by Shocking Broca</title>
<link >https://listen.hubhopper.com/episode/how-to-get-a-readers-attention-by-shocking-broca-1788977483/33051885</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253904</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 07 Feb 2022 18:51:53 +0000</pubDate>
<itunes:summary ><![CDATA[How to Get a Reader’s Attention by Shocking Broca

Learn how natural brain function can help you get your reader\'s attention so you
can introduce them to your book.


Blog Version: https://www.authormedia.com/how-to-get-a-readers-attention-by-shocking-broca/]]></itunes:summary>
<description ><![CDATA[How to Get a Reader’s Attention by Shocking Broca

Learn how natural brain function can help you get your reader\'s attention so you
can introduce them to your book.


Blog Version: https://www.authormedia.com/how-to-get-a-readers-attention-by-shocking-broca/]]></description>
<enclosure  url='https://play.hubhopper.com/26e3006581330a4dadb259a920f071ff.mp3?s=rss-feed'  length='25870000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1695</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051885/how-to-get-a-readers-attention-by-shocking-broca.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051885/how-to-get-a-readers-attention-by-shocking-broca.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Speed Up Your Author Website</title>
<link >https://listen.hubhopper.com/episode/how-to-speed-up-your-author-website-1788977483/33051886</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253809</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 04 Feb 2022 17:18:18 +0000</pubDate>
<itunes:summary ><![CDATA[How to Speed Up Your Author Website

If your author website doesn\'t show in Google\'s search results, make sure you\'ve
removed these website speed bumps.

The post How to Speed Up Your Author Website
[https://www.authormedia.com/how-to-speed-up-your-author-website/] appeared
first on Author Media [https://www.authormedia.com].

Wed Feb 02 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Speed Up Your Author Website

If your author website doesn\'t show in Google\'s search results, make sure you\'ve
removed these website speed bumps.

The post How to Speed Up Your Author Website
[https://www.authormedia.com/how-to-speed-up-your-author-website/] appeared
first on Author Media [https://www.authormedia.com].

Wed Feb 02 2022

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/ae63fccf240879596d4d8d611e9bc66c.mp3?s=rss-feed'  length='33270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2180</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051886/how-to-speed-up-your-author-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051886/how-to-speed-up-your-author-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz</title>
<link >https://listen.hubhopper.com/episode/how-dr-saundra-dalton-smith-grew-her-email-list-by-23k-using-a-reader-quiz-1788977483/33051887</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253808</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Jan 2022 20:50:15 +0000</pubDate>
<itunes:summary ><![CDATA[How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email
addresses to her list in one year without spending money on advertising.

The post How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader
Quiz [https://www.authormedia.com/reader-quiz/] appeared first on Author Media
[https://www.authormedia.com].

Mon Jan 20 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email
addresses to her list in one year without spending money on advertising.

The post How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader
Quiz [https://www.authormedia.com/reader-quiz/] appeared first on Author Media
[https://www.authormedia.com].

Mon Jan 20 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/1a99431c28ddec5f4b0e8d07d80fd35c.mp3?s=rss-feed'  length='33660000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2206</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051887/how-dr-saundra-dalton-smith-grew-her-email-list-by-23k-using-a-reader-quiz.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051887/how-dr-saundra-dalton-smith-grew-her-email-list-by-23k-using-a-reader-quiz.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year</title>
<link >https://listen.hubhopper.com/episode/how-jason-porterfield-grew-his-email-list-from-0-to-6000-in-one-year-1788977483/33051888</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253802</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Jan 2022 20:49:32 +0000</pubDate>
<itunes:summary ><![CDATA[How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

Learn which Facebook ads work best for connecting with interested readers,
growing your author email list, and ultimately selling books.

The post How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
[https://www.authormedia.com/how-jason-porterfield-grew-his-email-list-from-0-to-6000-in-one-year/]
appeared first on Author Media [https://www.authormedia.com].

Wed May 19 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

Learn which Facebook ads work best for connecting with interested readers,
growing your author email list, and ultimately selling books.

The post How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
[https://www.authormedia.com/how-jason-porterfield-grew-his-email-list-from-0-to-6000-in-one-year/]
appeared first on Author Media [https://www.authormedia.com].

Wed May 19 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/8ee25d95467f4331ed99376b921a7c7c.mp3?s=rss-feed'  length='44420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2911</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051888/how-jason-porterfield-grew-his-email-list-from-0-to-6000-in-one-year.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051888/how-jason-porterfield-grew-his-email-list-from-0-to-6000-in-one-year.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create an Email Onboarding Drip Campaign</title>
<link >https://listen.hubhopper.com/episode/how-to-create-an-email-onboarding-drip-campaign-1788977483/33051889</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253796</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 21 Jan 2022 20:48:58 +0000</pubDate>
<itunes:summary ><![CDATA[How to Create an Email Onboarding Drip Campaign

Six steps to creating an email sequence that will help your subscribers get to
know, like, and trust you.

The post How to Create an Email Onboarding Drip Campaign
[https://www.authormedia.com/how-to-create-an-email-onboarding-drip-campaign/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 23 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Create an Email Onboarding Drip Campaign

Six steps to creating an email sequence that will help your subscribers get to
know, like, and trust you.

The post How to Create an Email Onboarding Drip Campaign
[https://www.authormedia.com/how-to-create-an-email-onboarding-drip-campaign/]
appeared first on Author Media [https://www.authormedia.com].

Wed Sep 23 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/32e864d344054a0c881ac604a312bcb9.mp3?s=rss-feed'  length='24810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1626</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051889/how-to-create-an-email-onboarding-drip-campaign.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051889/how-to-create-an-email-onboarding-drip-campaign.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To Podcast Your Way to Publishing Success with Chase Replogle</title>
<link >https://listen.hubhopper.com/episode/how-to-podcast-your-way-to-publishing-success-with-chase-replogle-1788977483/33051890</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253918</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 05 Nov 2021 00:00:44 +0000</pubDate>
<itunes:summary ><![CDATA[021 How To Podcast Your Way to Publishing Success

How To Podcast Your Way to Publishing Success

You can listen to this episode 021 How To Podcast Your Way to Publishing Success
[https://www.christianpublishingshow.com/021/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Apr 23 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[021 How To Podcast Your Way to Publishing Success

How To Podcast Your Way to Publishing Success

You can listen to this episode 021 How To Podcast Your Way to Publishing Success
[https://www.christianpublishingshow.com/021/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Tue Apr 23 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/56ad961f3d9221a645fa4c8e39c2013b.mp3?s=rss-feed'  length='25590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1677</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051890/how-to-podcast-your-way-to-publishing-success-with-chase-replogle.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051890/how-to-podcast-your-way-to-publishing-success-with-chase-replogle.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Mary DeMuth Doubled Her Patreon Backing in 4 months</title>
<link >https://listen.hubhopper.com/episode/how-mary-demuth-doubled-her-patreon-backing-in-4-months-1788977483/33051891</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253894</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:52:04 +0000</pubDate>
<itunes:summary ><![CDATA[016 How Mary DeMuth Doubled Her Patreon Backing in 4 months

Mary DeMuth shares what she did since our last Creative Funding Show interview
to double her Patreon backing.

The post 016 How Mary DeMuth Doubled Her Patreon Backing in 4 months
[https://creativefunding.show/016/] appeared first on Creative Funding Show
[https://creativefunding.show].

Sat Aug 11 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[016 How Mary DeMuth Doubled Her Patreon Backing in 4 months

Mary DeMuth shares what she did since our last Creative Funding Show interview
to double her Patreon backing.

The post 016 How Mary DeMuth Doubled Her Patreon Backing in 4 months
[https://creativefunding.show/016/] appeared first on Creative Funding Show
[https://creativefunding.show].

Sat Aug 11 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/53ae50ccfeabb6ac32d3b293c06ef86d.mp3?s=rss-feed'  length='20140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1320</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051891/how-mary-demuth-doubled-her-patreon-backing-in-4-months.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051891/how-mary-demuth-doubled-her-patreon-backing-in-4-months.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Future of Audiobooks and Podcasting</title>
<link >https://listen.hubhopper.com/episode/the-future-of-audiobooks-and-podcasting-1788977483/33051892</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253816</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:47:18 +0000</pubDate>
<itunes:summary ><![CDATA[023 – The Future of Audiobooks and Podcasting

In this episode of the Christian Publishing Show, Thomas Umstattd shares a
special podcast version of the talk he gave at the 2019 ECPA Leadership Summit,
an industry event where the leaders of Christian publishing houses gather to
talk about trends and the future of the industry. Thomas was asked to talk about
the trends […]

You can listen to this episode 023 – The Future of Audiobooks and Podcasting
[https://www.christianpublishingshow.com/023/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Mon May 06 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[023 – The Future of Audiobooks and Podcasting

In this episode of the Christian Publishing Show, Thomas Umstattd shares a
special podcast version of the talk he gave at the 2019 ECPA Leadership Summit,
an industry event where the leaders of Christian publishing houses gather to
talk about trends and the future of the industry. Thomas was asked to talk about
the trends […]

You can listen to this episode 023 – The Future of Audiobooks and Podcasting
[https://www.christianpublishingshow.com/023/] on Christian Publishing Show
[https://www.christianpublishingshow.com].

Mon May 06 2019

Christian Publishing Show

The Christian Publishing Show is a podcast to help Christian authors change the
world. We talk about how to improve in the craft of writing, how to get
published, and how to market effectively. Get expert advice from industry
insiders. Hosted by Thomas Umstattd Jr.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/b6f7e69296abbf060ca62794ffb02cde.mp3?s=rss-feed'  length='34320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2249</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051892/the-future-of-audiobooks-and-podcasting.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051892/the-future-of-audiobooks-and-podcasting.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >019 How to Break Past the Patreon Patron Plateau</title>
<link >https://listen.hubhopper.com/episode/019-how-to-break-past-the-patreon-patron-plateau-1788977483/33051893</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253924</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:28:58 +0000</pubDate>
<itunes:summary ><![CDATA[019 How to Break Past the Patreon Patron Plateau

Do you ever feel like you Patreon has hit a plateau in terms of backing? Patreon
CEO Jack Conte shared some research Patreon had conducted in a recent Hang Time.
I was there and I have some highlights for you. At the end of the episode, I
have some exciting news, so stick around. About […]

The post 019 How to Break Past the Patreon Patron Plateau
[https://creativefunding.show/019/] appeared first on Creative Funding Show
[https://creativefunding.show].

Fri Aug 31 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[019 How to Break Past the Patreon Patron Plateau

Do you ever feel like you Patreon has hit a plateau in terms of backing? Patreon
CEO Jack Conte shared some research Patreon had conducted in a recent Hang Time.
I was there and I have some highlights for you. At the end of the episode, I
have some exciting news, so stick around. About […]

The post 019 How to Break Past the Patreon Patron Plateau
[https://creativefunding.show/019/] appeared first on Creative Funding Show
[https://creativefunding.show].

Fri Aug 31 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/3176c38a939cdbf818b454d1654ed119.mp3?s=rss-feed'  length='19230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1260</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051893/019-how-to-break-past-the-patreon-patron-plateau.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051893/019-how-to-break-past-the-patreon-patron-plateau.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get Podcast Merch Right – Revolutions Podcast with Mike Duncan Deep Dive</title>
<link >https://listen.hubhopper.com/episode/how-to-get-podcast-merch-right-revolutions-podcast-with-mike-duncan-deep-dive-1788977483/33051894</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253825</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:26:47 +0000</pubDate>
<itunes:summary ><![CDATA[002 How to Get Podcast Merch Right – Revolutions Podcast with Mike Duncan Deep Dive

Merchandise is hard to get right, especially for podcasters. It is easy to waste
a lot of money on boxes of shirts that collect dust in your garage. In this
episode, I break down the recent fundraising episode from the Revolutions
Podcast for takeaways for podcasters and YouTubers. Mike Duncan is one of the
top history podcasters in the world and he knows how to do a good fundraising
episode. 

The post 002 How to Get Podcast Merch Right – Revolutions Podcast with Mike
Duncan Deep Dive [https://creativefunding.show/002/] appeared first on Creative
Funding Show [https://creativefunding.show].

Fri May 04 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[002 How to Get Podcast Merch Right – Revolutions Podcast with Mike Duncan Deep Dive

Merchandise is hard to get right, especially for podcasters. It is easy to waste
a lot of money on boxes of shirts that collect dust in your garage. In this
episode, I break down the recent fundraising episode from the Revolutions
Podcast for takeaways for podcasters and YouTubers. Mike Duncan is one of the
top history podcasters in the world and he knows how to do a good fundraising
episode. 

The post 002 How to Get Podcast Merch Right – Revolutions Podcast with Mike
Duncan Deep Dive [https://creativefunding.show/002/] appeared first on Creative
Funding Show [https://creativefunding.show].

Fri May 04 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/692d19eee640b0190ec8cf7badac6646.mp3?s=rss-feed'  length='14390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >943</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051894/how-to-get-podcast-merch-right-revolutions-podcast-with-mike-duncan-deep-dive.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051894/how-to-get-podcast-merch-right-revolutions-podcast-with-mike-duncan-deep-dive.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Introduction to Patreon With Bremner Morris</title>
<link >https://listen.hubhopper.com/episode/introduction-to-patreon-with-bremner-morris-1788977483/33051895</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253926</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:16:56 +0000</pubDate>
<itunes:summary ><![CDATA[010 Introduction to Patreon With Bremner Morris

Links: Creative Funding Show’s Patreon Affiliate Link About Bremner Bremner
Morris is the Head of Patreon’s Creator Partnerships and Creator Success teams
focused on helping creators develop their membership strategies. Bremner spends
his days consulting with creators on their membership businesses as well as
providing key insights from creators to Patreon’s leadership team. Before
joining […]

The post 010 Introduction to Patreon With Bremner Morris
[https://creativefunding.show/010/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Jun 21 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[010 Introduction to Patreon With Bremner Morris

Links: Creative Funding Show’s Patreon Affiliate Link About Bremner Bremner
Morris is the Head of Patreon’s Creator Partnerships and Creator Success teams
focused on helping creators develop their membership strategies. Bremner spends
his days consulting with creators on their membership businesses as well as
providing key insights from creators to Patreon’s leadership team. Before
joining […]

The post 010 Introduction to Patreon With Bremner Morris
[https://creativefunding.show/010/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Jun 21 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/cad9b7c7ac275596ca1c5b708b7ebe33.mp3?s=rss-feed'  length='34330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2250</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051895/introduction-to-patreon-with-bremner-morris.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051895/introduction-to-patreon-with-bremner-morris.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Avoid Newbie Patreon Mistakes with Bremner Morris</title>
<link >https://listen.hubhopper.com/episode/how-to-avoid-newbie-patreon-mistakes-with-bremner-morris-1788977483/33051896</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253912</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:16:46 +0000</pubDate>
<itunes:summary ><![CDATA[011 How to Avoid Newbie Patreon Mistakes with Bremner Morris 

Links: Creative Funding Show’s Patreon Affiliate Link Patreon Community Forum
About Bremner Bremner Morris is the Head of Patreon’s Creator Partnerships and
Creator Success teams focused on helping creators develop their membership
strategies. Bremner spends his days consulting with creators on their membership
businesses as well as providing key insights from creators to Patreon’s
leadership […]

The post 011 How to Avoid Newbie Patreon Mistakes with Bremner Morris 
[https://creativefunding.show/011/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Jun 28 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[011 How to Avoid Newbie Patreon Mistakes with Bremner Morris 

Links: Creative Funding Show’s Patreon Affiliate Link Patreon Community Forum
About Bremner Bremner Morris is the Head of Patreon’s Creator Partnerships and
Creator Success teams focused on helping creators develop their membership
strategies. Bremner spends his days consulting with creators on their membership
businesses as well as providing key insights from creators to Patreon’s
leadership […]

The post 011 How to Avoid Newbie Patreon Mistakes with Bremner Morris 
[https://creativefunding.show/011/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Jun 28 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/5c89956ebade15d2f87162a659c72db3.mp3?s=rss-feed'  length='38010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2491</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051896/how-to-avoid-newbie-patreon-mistakes-with-bremner-morris.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051896/how-to-avoid-newbie-patreon-mistakes-with-bremner-morris.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >7 Ways Podcasters Can Make Money</title>
<link >https://listen.hubhopper.com/episode/7-ways-podcasters-can-make-money-1788977483/33051897</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253823</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:08:23 +0000</pubDate>
<itunes:summary ><![CDATA[001 7 Ways Creators Can Make Money

In terms of creative funding, I see authors, YouTubers, and podcasters making
money in 7 primary ways. This episode will be a broad overview. In the future,
we will have deep dive episodes on each of these ways. In short, creators can
make money with merch, products, affiliate revenue, advertising, sponsorship,
crowdfunding, and patronage. 

The post 001 7 Ways Creators Can Make Money [https://creativefunding.show/001/]
appeared first on Creative Funding Show [https://creativefunding.show].

Fri May 04 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[001 7 Ways Creators Can Make Money

In terms of creative funding, I see authors, YouTubers, and podcasters making
money in 7 primary ways. This episode will be a broad overview. In the future,
we will have deep dive episodes on each of these ways. In short, creators can
make money with merch, products, affiliate revenue, advertising, sponsorship,
crowdfunding, and patronage. 

The post 001 7 Ways Creators Can Make Money [https://creativefunding.show/001/]
appeared first on Creative Funding Show [https://creativefunding.show].

Fri May 04 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/2fb11e61113170177e990ad2e9773032.mp3?s=rss-feed'  length='28280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1853</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051897/7-ways-podcasters-can-make-money.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051897/7-ways-podcasters-can-make-money.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Bryan Cohen Built a Business Around His Podcast</title>
<link >https://listen.hubhopper.com/episode/how-bryan-cohen-built-a-business-around-his-podcast-1788977483/33051898</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253897</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:05:21 +0000</pubDate>
<itunes:summary ><![CDATA[013 How Bryan Cohen Built a Business Around His Podcast

In this episode, we talk with Bryan Cohen about how he built a successful
business around his podcast and with his podcast audience. 

The post 013 How Bryan Cohen Built a Business Around His Podcast
[https://creativefunding.show/013/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Jul 19 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[013 How Bryan Cohen Built a Business Around His Podcast

In this episode, we talk with Bryan Cohen about how he built a successful
business around his podcast and with his podcast audience. 

The post 013 How Bryan Cohen Built a Business Around His Podcast
[https://creativefunding.show/013/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Jul 19 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/a887f421cf75de071cf24545f1194aad.mp3?s=rss-feed'  length='21900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1435</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051898/how-bryan-cohen-built-a-business-around-his-podcast.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051898/how-bryan-cohen-built-a-business-around-his-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Profiting from Podcasting With Steve Olsher</title>
<link >https://listen.hubhopper.com/episode/profiting-from-podcasting-with-steve-olsher-1788977483/33051899</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253843</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 23:00:18 +0000</pubDate>
<itunes:summary ><![CDATA[015 Profiting from Podcasting With Steve Olsher

Steve Olsher is famous for helping individuals and corporations become
exceptionally clear on their WHAT – that is, the ONE thing they were created to
do – his practical, no-holds-barred approach to life and business propels his
clients and presentation attendees towards achieving massive profitability while
cultivating lives of purpose, conviction, and contribution. He also […]

The post 015 Profiting from Podcasting With Steve Olsher
[https://creativefunding.show/015/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Aug 02 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[015 Profiting from Podcasting With Steve Olsher

Steve Olsher is famous for helping individuals and corporations become
exceptionally clear on their WHAT – that is, the ONE thing they were created to
do – his practical, no-holds-barred approach to life and business propels his
clients and presentation attendees towards achieving massive profitability while
cultivating lives of purpose, conviction, and contribution. He also […]

The post 015 Profiting from Podcasting With Steve Olsher
[https://creativefunding.show/015/] appeared first on Creative Funding Show
[https://creativefunding.show].

Thu Aug 02 2018

Creative Funding Show

a podcast for creators who want to make a living doing what they love using
Patreon & Kickstarter. Hear the stories of Authors, YouTubers, and Podcasters
who are funding their creativity using platforms like Patreon, Kickstarter. You
will also learn about making money with advertising, sponsorships, merch, and
other creative ways to make a living as an artist.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/2b8d6ef347732cdf633d0c2c87ac33f8.mp3?s=rss-feed'  length='33390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2188</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051899/profiting-from-podcasting-with-steve-olsher.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051899/profiting-from-podcasting-with-steve-olsher.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Make Money From Your Platform</title>
<link >https://listen.hubhopper.com/episode/how-to-make-money-from-your-platform-1788977483/33051900</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253884</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 22:46:18 +0000</pubDate>
<itunes:summary ><![CDATA[How to Make Money From Your Platform

You can earn money with your platform before your book releases. Dave Jackson
shows us how.

The post How to Make Money From Your Platform
[https://www.authormedia.com/how-to-make-money-from-your-platform/] appeared
first on Author Media [https://www.authormedia.com].

Wed Sep 02 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Make Money From Your Platform

You can earn money with your platform before your book releases. Dave Jackson
shows us how.

The post How to Make Money From Your Platform
[https://www.authormedia.com/how-to-make-money-from-your-platform/] appeared
first on Author Media [https://www.authormedia.com].

Wed Sep 02 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/edbe5bb0e0bd409dcd55a1cac32daf68.mp3?s=rss-feed'  length='32850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2153</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051900/how-to-make-money-from-your-platform.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051900/how-to-make-money-from-your-platform.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Start an Author Podcast</title>
<link >https://listen.hubhopper.com/episode/how-to-start-an-author-podcast-1788977483/33051901</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253883</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 22:37:21 +0000</pubDate>
<itunes:summary ><![CDATA[How to Start an Author Podcast

Podcasting is one of the hottest marketing techniques for authors right now and
for good reason. In this episode you will learn how to start your own podcast.

The post How to Start an Author Podcast
[https://www.authormedia.com/how-to-start-author-podcast/] appeared first on
Author Media [https://www.authormedia.com].

Mon Apr 06 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Start an Author Podcast

Podcasting is one of the hottest marketing techniques for authors right now and
for good reason. In this episode you will learn how to start your own podcast.

The post How to Start an Author Podcast
[https://www.authormedia.com/how-to-start-author-podcast/] appeared first on
Author Media [https://www.authormedia.com].

Mon Apr 06 2020

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/f6e96bf5b71bb1c2564ec63a7e9196ee.mp3?s=rss-feed'  length='58640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3843</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051901/how-to-start-an-author-podcast.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051901/how-to-start-an-author-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Grow Your Podcast Audience with David Hooper</title>
<link >https://listen.hubhopper.com/episode/how-to-grow-your-podcast-audience-with-david-hooper-1788977483/33051902</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253781</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 04 Nov 2021 22:32:58 +0000</pubDate>
<itunes:summary ><![CDATA[How to Grow Your Podcast Audience – with David Hooper

Learn how to increase your podcast\'s impact by connecting with other podcasters,
authors, and audiences who are interested in your book.

The post How to Grow Your Podcast Audience – with David Hooper
[https://www.authormedia.com/how-to-grow-your-podcast-audience-with-david-hooper/]
appeared first on Author Media [https://www.authormedia.com].

Wed Oct 27 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Grow Your Podcast Audience – with David Hooper

Learn how to increase your podcast\'s impact by connecting with other podcasters,
authors, and audiences who are interested in your book.

The post How to Grow Your Podcast Audience – with David Hooper
[https://www.authormedia.com/how-to-grow-your-podcast-audience-with-david-hooper/]
appeared first on Author Media [https://www.authormedia.com].

Wed Oct 27 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/6eced13285120ae5b80b3824497a12fe.mp3?s=rss-feed'  length='37780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2476</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051902/how-to-grow-your-podcast-audience-with-david-hooper.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051902/how-to-grow-your-podcast-audience-with-david-hooper.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Faster and Better with Chris Fox</title>
<link >https://listen.hubhopper.com/episode/how-to-write-faster-and-better-with-chris-fox-1788977483/33051903</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253957</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 22 Oct 2021 20:42:42 +0000</pubDate>
<itunes:summary ><![CDATA[How to Write Faster and Better with Chris Fox

Chris Fox shares a method authors can use to increase writing output and improve
craft. Implement these habits to write faster and better.

The post How to Write Faster and Better with Chris Fox
[https://www.authormedia.com/how-to-publish-one-million-words-a-year-with-chris-fox/]
appeared first on Author Media [https://www.authormedia.com].]]></itunes:summary>
<description ><![CDATA[How to Write Faster and Better with Chris Fox

Chris Fox shares a method authors can use to increase writing output and improve
craft. Implement these habits to write faster and better.

The post How to Write Faster and Better with Chris Fox
[https://www.authormedia.com/how-to-publish-one-million-words-a-year-with-chris-fox/]
appeared first on Author Media [https://www.authormedia.com].]]></description>
<enclosure  url='https://play.hubhopper.com/20493e5d0e254f0e701d9b54eac11323.mp3?s=rss-feed'  length='36640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2401</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051903/how-to-write-faster-and-better-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051903/how-to-write-faster-and-better-with-chris-fox.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Blog Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-blog-your-book-1788977483/33051904</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253917</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Aug 2021 18:28:01 +0000</pubDate>
<itunes:summary ><![CDATA[How to Blog Your Book

You can blog your book ahead of time. You just need to do it the right way.
Learn how to blog your book and what traps and pitfalls to avoid. Blogging can
help you create a best seller. Here is everything you need to turn your blog
posts into an amazing book.

The post How to Blog Your Book
[https://www.authormedia.com/you-can-blog-your-book/] appeared first on Author
Media [https://www.authormedia.com].

Mon Mar 19 2018

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Blog Your Book

You can blog your book ahead of time. You just need to do it the right way.
Learn how to blog your book and what traps and pitfalls to avoid. Blogging can
help you create a best seller. Here is everything you need to turn your blog
posts into an amazing book.

The post How to Blog Your Book
[https://www.authormedia.com/you-can-blog-your-book/] appeared first on Author
Media [https://www.authormedia.com].

Mon Mar 19 2018

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/7bc6e7d4c62ac7f067eae9281be4876d.mp3?s=rss-feed'  length='30310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1986</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051904/how-to-blog-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051904/how-to-blog-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >031 – What Should Novelists Blog About?</title>
<link >https://listen.hubhopper.com/episode/031-what-should-novelists-blog-about-1788977483/33051905</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253896</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Aug 2021 18:27:46 +0000</pubDate>
<itunes:summary ><![CDATA[031 – What Should Novelists Blog About?

Many novelists have a hard time with blogging. So they end up ignoring this
powerful tool. In this episode, Jim and Thomas talk about what to blog about and
what topics to avoid.

The post 031 – What Should Novelists Blog About?
[https://www.authormedia.com/31/] appeared first on Author Media
[https://www.authormedia.com].

Mon Jun 02 2014

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[031 – What Should Novelists Blog About?

Many novelists have a hard time with blogging. So they end up ignoring this
powerful tool. In this episode, Jim and Thomas talk about what to blog about and
what topics to avoid.

The post 031 – What Should Novelists Blog About?
[https://www.authormedia.com/31/] appeared first on Author Media
[https://www.authormedia.com].

Mon Jun 02 2014

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/619f06a1d08d0944c0d89290cd84ac31.mp3?s=rss-feed'  length='10700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >701</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051905/031-what-should-novelists-blog-about.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051905/031-what-should-novelists-blog-about.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Write Book Reviews Readers Will Want to Read</title>
<link >https://listen.hubhopper.com/episode/how-to-write-book-reviews-readers-will-want-to-read-1788977483/33051906</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253789</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Aug 2021 18:10:29 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.authormedia.com/293/

Five tips to help you write useful book reviews that will build credibility and
connection with your readers.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.authormedia.com/293/

Five tips to help you write useful book reviews that will build credibility and
connection with your readers.]]></description>
<enclosure  url='https://play.hubhopper.com/2e833fb6845a050909a0ff505746baad.mp3?s=rss-feed'  length='28750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1884</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051906/how-to-write-book-reviews-readers-will-want-to-read.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051906/how-to-write-book-reviews-readers-will-want-to-read.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Improve Your Author Website with Carla Hoch</title>
<link >https://listen.hubhopper.com/episode/how-to-improve-your-author-website-with-carla-hoch-1788977483/33051907</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253786</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 16 Aug 2021 18:09:55 +0000</pubDate>
<itunes:summary ><![CDATA[How to Improve Your Author Website with Carla Hoch

Learn how to create an author website your readers want to visit. Carla Hoch
shares her success story.

The post How to Improve Your Author Website with Carla Hoch
[https://www.authormedia.com/how-to-improve-your-author-website-with-carla-hoch/]
appeared first on Author Media [https://www.authormedia.com].

Wed Mar 03 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How to Improve Your Author Website with Carla Hoch

Learn how to create an author website your readers want to visit. Carla Hoch
shares her success story.

The post How to Improve Your Author Website with Carla Hoch
[https://www.authormedia.com/how-to-improve-your-author-website-with-carla-hoch/]
appeared first on Author Media [https://www.authormedia.com].

Wed Mar 03 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/f3f37ac5fa47aceae5b61adbec08e697.mp3?s=rss-feed'  length='38990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2555</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051907/how-to-improve-your-author-website-with-carla-hoch.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051907/how-to-improve-your-author-website-with-carla-hoch.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Search Engine Optimization (SEO) for Author Websites</title>
<link >https://listen.hubhopper.com/episode/search-engine-optimization-seo-for-author-websites-1788977483/33051908</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253772</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 16 Aug 2021 18:07:07 +0000</pubDate>
<itunes:summary ><![CDATA[Search Engine Optimization for Author Websites

Learn how to improve your website\'s SEO so readers can easily find you and buy
your books.

The post Search Engine Optimization for Author Websites
[https://www.authormedia.com/search-engine-optimization-for-author-websites/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jan 20 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[Search Engine Optimization for Author Websites

Learn how to improve your website\'s SEO so readers can easily find you and buy
your books.

The post Search Engine Optimization for Author Websites
[https://www.authormedia.com/search-engine-optimization-for-author-websites/]
appeared first on Author Media [https://www.authormedia.com].

Wed Jan 20 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/14713b45bda4f3191d2778bb44a15488.mp3?s=rss-feed'  length='43870000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2875</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051908/search-engine-optimization-seo-for-author-websites.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051908/search-engine-optimization-seo-for-author-websites.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Author Websites Irritate Readers (and what to do about it)</title>
<link >https://listen.hubhopper.com/episode/how-author-websites-irritate-readers-and-what-to-do-about-it-1788977483/33051909</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253947</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 16 Aug 2021 17:42:56 +0000</pubDate>
<itunes:summary ><![CDATA[How Author Websites Irritate Readers (and what to do about it)

Have you ever been irritated by a website? Did you know that readers may be
having that exact same experience when they visit your website? Ticking off your
website visitors is a bad way to get more readers. Here are seven ways author
websites annoy visitors and what to do about it.

The post How Author Websites Irritate Readers (and what to do about it)
[https://www.authormedia.com/how-author-websites-irritate-readers/] appeared
first on Author Media [https://www.authormedia.com].

Wed Aug 04 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></itunes:summary>
<description ><![CDATA[How Author Websites Irritate Readers (and what to do about it)

Have you ever been irritated by a website? Did you know that readers may be
having that exact same experience when they visit your website? Ticking off your
website visitors is a bad way to get more readers. Here are seven ways author
websites annoy visitors and what to do about it.

The post How Author Websites Irritate Readers (and what to do about it)
[https://www.authormedia.com/how-author-websites-irritate-readers/] appeared
first on Author Media [https://www.authormedia.com].

Wed Aug 04 2021

Novel Marketing

Learn the innovative book promotion secrets of bestselling authors.

Thomas Umstattd Jr.]]></description>
<enclosure  url='https://play.hubhopper.com/b8a2ce1e9d95afc3049f967b773df7c0.mp3?s=rss-feed'  length='29070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1905</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051909/how-author-websites-irritate-readers-and-what-to-do-about-it.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051909/how-author-websites-irritate-readers-and-what-to-do-about-it.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >262 How to Develop an Author Tagline</title>
<link >https://listen.hubhopper.com/episode/262-how-to-develop-an-author-tagline-1788977483/33051910</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253769</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 02 Dec 2020 19:19:12 +0000</pubDate>
<itunes:summary ><![CDATA[www.novelmarketing.com]]></itunes:summary>
<description ><![CDATA[www.novelmarketing.com]]></description>
<enclosure  url='https://play.hubhopper.com/4b23959f05d5e40c09cc3b61a92768c9.mp3?s=rss-feed'  length='30200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1979</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051910/262-how-to-develop-an-author-tagline.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051910/262-how-to-develop-an-author-tagline.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Throw a Facebook Party for Your Book</title>
<link >https://listen.hubhopper.com/episode/how-to-throw-a-facebook-party-for-your-book-1788977483/33051911</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253761</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 17 Jun 2020 20:43:25 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/ebcf2063f7afb75261481d1bef5ba1dc.mp3?s=rss-feed'  length='18370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1204</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051911/how-to-throw-a-facebook-party-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051911/how-to-throw-a-facebook-party-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Anchoring: How to Price Your Book Using Marketing Psychology</title>
<link >https://listen.hubhopper.com/episode/anchoring-how-to-price-your-book-using-marketing-psychology-1788977483/33051912</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253881</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 10 Jun 2020 20:49:54 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/348598fc8be84a4b6b4d25d2b69b5725.mp3?s=rss-feed'  length='27940000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1831</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051912/anchoring-how-to-price-your-book-using-marketing-psychology.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051912/anchoring-how-to-price-your-book-using-marketing-psychology.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Optimize Your Amazon Listing with Bryan Cohen</title>
<link >https://listen.hubhopper.com/episode/how-to-optimize-your-amazon-listing-with-bryan-cohen-1788977483/33051913</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253826</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 10 Jun 2020 17:20:44 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/6b1f405d7f9d0251e7d81fb889f0710e.mp3?s=rss-feed'  length='34730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2276</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051913/how-to-optimize-your-amazon-listing-with-bryan-cohen.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051913/how-to-optimize-your-amazon-listing-with-bryan-cohen.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Amazon SEO: How to Rank in Amazon\&apos;s Search Results with Dave Chesson</title>
<link >https://listen.hubhopper.com/episode/amazon-seo-how-to-rank-in-amazons-search-results-with-dave-chesson-1788977483/33051914</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253833</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 10 Jun 2020 17:12:25 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/4080c6888549c5e78e40d05c0caa5c4a.mp3?s=rss-feed'  length='34610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2268</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051914/amazon-seo-how-to-rank-in-amazons-search-results-with-dave-chesson.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051914/amazon-seo-how-to-rank-in-amazons-search-results-with-dave-chesson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Social Proof</title>
<link >https://listen.hubhopper.com/episode/social-proof-1788977483/33051915</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253810</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Fri, 22 May 2020 18:32:07 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/d5e3a42610945b617eecd77b4e2f0271.mp3?s=rss-feed'  length='34580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2266</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051915/social-proof.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051915/social-proof.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >225 - How to Use Scarcity &amp; Ubiquity to Make Your Book Irresistible</title>
<link >https://listen.hubhopper.com/episode/225-how-to-use-scarcity-ubiquity-to-make-your-book-irresistible-1788977483/33051916</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253931</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 21 May 2020 22:03:06 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/b6369e84209b8559d918973136acb723.mp3?s=rss-feed'  length='30080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1971</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051916/225-how-to-use-scarcity-ubiquity-to-make-your-book-irresistible.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051916/225-how-to-use-scarcity-ubiquity-to-make-your-book-irresistible.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >223 - How to Create Urgency to Buy Your Book</title>
<link >https://listen.hubhopper.com/episode/223-how-to-create-urgency-to-buy-your-book-1788977483/33051917</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253950</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Thu, 21 May 2020 21:56:54 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/7f8c7fa424045210319aeaa5226f6d90.mp3?s=rss-feed'  length='28870000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1892</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051917/223-how-to-create-urgency-to-buy-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051917/223-how-to-create-urgency-to-buy-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >241 - Painful Book Launch Lessons You Don’t Want to Learn the Hard Way</title>
<link >https://listen.hubhopper.com/episode/241-painful-book-launch-lessons-you-dont-want-to-learn-the-hard-way-1788977483/33051918</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253774</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 20 May 2020 20:04:49 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/89aa54c09bf072d9aab0f4dc20b687d0.mp3?s=rss-feed'  length='28140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1844</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051918/241-painful-book-launch-lessons-you-dont-want-to-learn-the-hard-way.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051918/241-painful-book-launch-lessons-you-dont-want-to-learn-the-hard-way.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create a Written Book Launch Plan</title>
<link >https://listen.hubhopper.com/episode/how-to-create-a-written-book-launch-plan-1788977483/33051919</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253765</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 20 May 2020 19:51:33 +0000</pubDate>
<itunes:summary ><![CDATA[What’s the most critical element of a successful book launch?

You might be surprised to learn that it’s NOT a single appearance on a big TV show. The most critical element of your book launch is a written plan.

You may have ideas in your head or a general timeline in mind, but just as you need to make a timeline for your novel, you need a written plan for your book launch.

Authors who fail to plan are planning to fail.

Blog Version: https://www.authormedia.com/written-book-launch-plan/
Support the Show: https://www.patreon.com/novelmarketing

00:00 Kickstarting Your Book Launch 
05:41 Building Your Pre-Launch Foundation & Team 
12:59 Driving Momentum Before Launch Day 
18:31 Sustaining Post-Launch Success & Long-Term Growth]]></itunes:summary>
<description ><![CDATA[What’s the most critical element of a successful book launch?

You might be surprised to learn that it’s NOT a single appearance on a big TV show. The most critical element of your book launch is a written plan.

You may have ideas in your head or a general timeline in mind, but just as you need to make a timeline for your novel, you need a written plan for your book launch.

Authors who fail to plan are planning to fail.

Blog Version: https://www.authormedia.com/written-book-launch-plan/
Support the Show: https://www.patreon.com/novelmarketing

00:00 Kickstarting Your Book Launch 
05:41 Building Your Pre-Launch Foundation & Team 
12:59 Driving Momentum Before Launch Day 
18:31 Sustaining Post-Launch Success & Long-Term Growth]]></description>
<enclosure  url='https://play.hubhopper.com/890d02041ce5d6ed80f79cea1bb7c011.mp3?s=rss-feed'  length='25350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1661</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051919/how-to-create-a-written-book-launch-plan.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051919/how-to-create-a-written-book-launch-plan.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >213 Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead</title>
<link >https://listen.hubhopper.com/episode/213-why-demographics-are-mostly-useless-and-why-you-should-use-psychographics-instead-1788977483/33051920</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253828</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 04 Nov 2019 09:37:02 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/213/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about demographics & psychographics and how most authors use these poorly and how they can give you an edge.

Trigger warning!I will be acknowledging the existence of politics in this episode. I don’t plan to make any political statements or taking any sides but I will be addressing the topic. 



Where Authors Use Demographics

• Book Proposals
• Reader Personas
• Website Visitor Personas
• Facebook Targeting

What are demographics?

• Age
• Race
• Sex
• Income
• Location



Why are demographics useless?

• To be fair, demographics usedto work back when there were only three TV channels.
• The problem is, demographics assume everyone is the same.• Imagine a 31 year old white middle class woman in 1959. If you know her demographics you know a lot about her. You can be statistically confident that she is married, she’s a mom, she has approximately two children, and she goes to church on Sundays with her husband. 
• Now imagine a 31 year old white middle class white woman in 2019. Same demographic information and yet we know far less about her. She could be an executive at a tech firm, a full time student, or a stay at home mom. We have no idea if she goes to church on Sunday and no idea if she is divorced, single or married. We have no idea if she has children.


• Most books don’t have a narrow demographic appeal. When they do, it is not unique to the book but rather than to the genre.• So while white middle class boomer women may be the biggest consumers of romance novels, how is that useful for making decisions with yourromance novel. 


• Demographics also don’t capture the number one thing defining people these days: politics. 
• Most American fall into one of three camps: • Left
• Right
• “Please don’t talk to me about politics.”
• America is fragmenting, people are moving away from those unlike them, not just on social media but in real life. There is a slow migration of left leaning Americans away from Middle America and into states like California, New York, and Virginia and a slow moving migration of right leaning people out of those states and into Middle America. 
• I hear the same thing is happening in the UK over Brexit. Leavers are unfriending Remainers on Facebook and vice versa. 
• For many authors as many as 80% of thier readers fall into thier same bucket politically. 
• With some exceptions, demographics don’t tell you much about the political leanings of the audience you are targeting. And yet knowing that information has a big impact on your book. The left and right are starting to use different language even. 



What are psychographics?

A psychographic is the:

• Attitude (I always buy the cheapest option. I’m willing to spend extra for quality.)
• Desires (I want to be seen as a virtuous member of the community. vs I’m going to live my life and I don’t care what other people think. )
• Fears (I’m afraid of guns. vs I’m afraid of being an unarmed victim with no way to defend myself.)
• Personality (Spending time with people charges me up! Vs. Spending time in groups drains me.)
• Pains (It hurts to see everything changing so much around me. I feel like I don’t recognize my country anymore Vs. It pains me how backward everything is. We could be living in the future right now! )
• Values (I value autonomy. I don’t want others telling me who I should be or what to do vs I value family. I am willing to make sacrifices to have a healthy happy family. )
• Opinions (Dog person or a cat person?)
• Passions (NFL fan? Hunting fan? Environmentalist? Sportsball?)

Psychographics are much more useful in making decisions, once you figure out what they are. They force you to understand your readers is a more fundamental way. While demographics are superficial, psychographics touch the core of who we are. 


While demographics ask the question “who” to get the answer of who. Psychographics ask the question “why” to get to who. Readers who share nothing in common demographically may like the same book because of psychographic reasons. 


So I am going to talk about the psychographics of some specific books. 


Monster Hunter International by Larry Correia – These are urban fantasy books that I would summarize as “Libertarians with shotguns vs evil vampires.” I would venture to guess 80% of the people who read these books own a firearm. These books play to the fantasy of using your gun to defend your family from the evil in the world. This is a book he could sell at a gun show. 


The Ebb Tide by Beverly Lewis– This is an amish book. The amish genre is driven by]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/213/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about demographics & psychographics and how most authors use these poorly and how they can give you an edge.

Trigger warning!I will be acknowledging the existence of politics in this episode. I don’t plan to make any political statements or taking any sides but I will be addressing the topic. 



Where Authors Use Demographics

• Book Proposals
• Reader Personas
• Website Visitor Personas
• Facebook Targeting

What are demographics?

• Age
• Race
• Sex
• Income
• Location



Why are demographics useless?

• To be fair, demographics usedto work back when there were only three TV channels.
• The problem is, demographics assume everyone is the same.• Imagine a 31 year old white middle class woman in 1959. If you know her demographics you know a lot about her. You can be statistically confident that she is married, she’s a mom, she has approximately two children, and she goes to church on Sundays with her husband. 
• Now imagine a 31 year old white middle class white woman in 2019. Same demographic information and yet we know far less about her. She could be an executive at a tech firm, a full time student, or a stay at home mom. We have no idea if she goes to church on Sunday and no idea if she is divorced, single or married. We have no idea if she has children.


• Most books don’t have a narrow demographic appeal. When they do, it is not unique to the book but rather than to the genre.• So while white middle class boomer women may be the biggest consumers of romance novels, how is that useful for making decisions with yourromance novel. 


• Demographics also don’t capture the number one thing defining people these days: politics. 
• Most American fall into one of three camps: • Left
• Right
• “Please don’t talk to me about politics.”
• America is fragmenting, people are moving away from those unlike them, not just on social media but in real life. There is a slow migration of left leaning Americans away from Middle America and into states like California, New York, and Virginia and a slow moving migration of right leaning people out of those states and into Middle America. 
• I hear the same thing is happening in the UK over Brexit. Leavers are unfriending Remainers on Facebook and vice versa. 
• For many authors as many as 80% of thier readers fall into thier same bucket politically. 
• With some exceptions, demographics don’t tell you much about the political leanings of the audience you are targeting. And yet knowing that information has a big impact on your book. The left and right are starting to use different language even. 



What are psychographics?

A psychographic is the:

• Attitude (I always buy the cheapest option. I’m willing to spend extra for quality.)
• Desires (I want to be seen as a virtuous member of the community. vs I’m going to live my life and I don’t care what other people think. )
• Fears (I’m afraid of guns. vs I’m afraid of being an unarmed victim with no way to defend myself.)
• Personality (Spending time with people charges me up! Vs. Spending time in groups drains me.)
• Pains (It hurts to see everything changing so much around me. I feel like I don’t recognize my country anymore Vs. It pains me how backward everything is. We could be living in the future right now! )
• Values (I value autonomy. I don’t want others telling me who I should be or what to do vs I value family. I am willing to make sacrifices to have a healthy happy family. )
• Opinions (Dog person or a cat person?)
• Passions (NFL fan? Hunting fan? Environmentalist? Sportsball?)

Psychographics are much more useful in making decisions, once you figure out what they are. They force you to understand your readers is a more fundamental way. While demographics are superficial, psychographics touch the core of who we are. 


While demographics ask the question “who” to get the answer of who. Psychographics ask the question “why” to get to who. Readers who share nothing in common demographically may like the same book because of psychographic reasons. 


So I am going to talk about the psychographics of some specific books. 


Monster Hunter International by Larry Correia – These are urban fantasy books that I would summarize as “Libertarians with shotguns vs evil vampires.” I would venture to guess 80% of the people who read these books own a firearm. These books play to the fantasy of using your gun to defend your family from the evil in the world. This is a book he could sell at a gun show. 


The Ebb Tide by Beverly Lewis– This is an amish book. The amish genre is driven by]]></description>
<enclosure  url='https://play.hubhopper.com/a9b5781aee8aa757ede823cccd8fd739.mp3?s=rss-feed'  length='40400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2647</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051920/213-why-demographics-are-mostly-useless-and-why-you-should-use-psychographics-instead.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051920/213-why-demographics-are-mostly-useless-and-why-you-should-use-psychographics-instead.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >212 How to Use Marketing Data To Sell More Books</title>
<link >https://listen.hubhopper.com/episode/212-how-to-use-marketing-data-to-sell-more-books-1788977483/33051921</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253844</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 28 Oct 2019 07:55:09 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/212/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to answer a listener question. If you would like to ask a question to be answered on a future episode you can call 512-827-8377 or upload an audio file at novelmarketing.com/contact . 

We are about to get to the question but first, quick reminder, the promo pricing on the new course How to Get Booked on a Podcast ends in 3 days!


Question from Shauna


What do I do with statistics from my website, social media and book sales?


This is a great question! I suspect this is a follow up question to Episode 191 How to Track Your Marketing Efforts . Which if you haven’t listened to that episode, I highly recommend you go back and listen. 

Why This is Important

There is an old saying: “What Gets Measured Gets Managed.” Part of the reason authors work so hard at social media is all of the feedback you get for your activity. That feedback feels like measurement, but it isn’t unless you are tracking it and then using that information to make better decisions. 


Measurement is what separates masters and bozos. 


Part of the reason this podcast has been able to last so long is that we aren’t stuck on any one marketing approach. A lot of marketing gurus have there specific set of techniques that they stick to long after they stop working. 


Some of my guiding principles of marketing are:

• Each author is different au.
• Experimentation is the key to finding what works for you. 

• The lesson I learned the hard way the first time I gave advice.nd their marketing approach must be tailored to their specific strengths and weaknesses. Just because something works or doesn’t work for others doesn’t mean it will or won’t work for yo

Step 1 Start Collecting Data

You can’t use data you don’t have. 


Collect data before you need in. You can retroactively install Google Analytics for instance. 


Listen to Episode 191 How to Measure Your Marketing to learn more about how to collect data

Step 2 Write Some Questions

Computers are great at answering questions. They are terrible at asking questions. 


Some questions you could consider starting with:

• Were sales up or down last month?
• Do my promotions on Facebook boost book sales?
• Do my ads on Facebook pay for themselves?
• Do my promotions on Twitter boost book sales?
• Does my website traffic correlate in book sales? 
• Are my followers… mostly men or women?
• What blog topics get the most attention?
• What is my sell through rate?
• Did my bookbub ad pay for itself?
• Are my Amazon ads making money?
• How many additional books did my podcast interviews help sell.
• Did that blog tour sell any books?
• What is the lifetime value of a new reader?
• How much of my revenue comes from ebook sales?

Step 3 Keep a Marketing Journal

Analytics measures effects. This won’t make any sense unless you know how to connect those effects with causes. The first step to figure this out is to start journaling your marketing activities.


I have a fortnightly Mastermind Call where we check in and update the group on what is up and how we are doing. I’ve been keeping a written log of my updates for the last couple of years. This serves as a good journal of my marketing efforts. 


If you are using an editorial calendar, you already have a journal. You can look back and see what you did to promote your book on x date. 


Step 4 Create a Dashboard

• GetBookReport.com 
• Cyfe.com 
• Dasheroo.com 

Step 5 Set Some Benchmarks 

• What are typical sales?
• What is my typical traffic?
• What is my typical engagement? 

Step 6 Run Experiments

This is where you try an new idea and see if it makes a difference. The goal is to beat your benchmarks. If you normally sell $100 in ebooks a month, you want to boost that. 


Experiments can also include stopping activities you’ve been doing. 


• How much do sales drop when I stop buying Amazon ads?
• How much do sales drop if I take a break from Facebook for a month to write my next book?

Step 7 Evaluate the Experiments

Other things you can do with your data:


Run retroactive experiments. 

Sponsor:

How to Get Booked as a Podcast Guest 


Podcast guesting gives you:


• a high-credibility way to reach new audiences
• the influence of a podcast without the work of starting your own
• access to influencers you couldn’t reach any other way

You don’t need to hire a PR firm for $3000 to schedule your podcast interviews. You just need to know how to pitching podcasts yourself. And, once you start nailing interviews, podcasters will start reaching out to you to invite you]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/212/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to answer a listener question. If you would like to ask a question to be answered on a future episode you can call 512-827-8377 or upload an audio file at novelmarketing.com/contact . 

We are about to get to the question but first, quick reminder, the promo pricing on the new course How to Get Booked on a Podcast ends in 3 days!


Question from Shauna


What do I do with statistics from my website, social media and book sales?


This is a great question! I suspect this is a follow up question to Episode 191 How to Track Your Marketing Efforts . Which if you haven’t listened to that episode, I highly recommend you go back and listen. 

Why This is Important

There is an old saying: “What Gets Measured Gets Managed.” Part of the reason authors work so hard at social media is all of the feedback you get for your activity. That feedback feels like measurement, but it isn’t unless you are tracking it and then using that information to make better decisions. 


Measurement is what separates masters and bozos. 


Part of the reason this podcast has been able to last so long is that we aren’t stuck on any one marketing approach. A lot of marketing gurus have there specific set of techniques that they stick to long after they stop working. 


Some of my guiding principles of marketing are:

• Each author is different au.
• Experimentation is the key to finding what works for you. 

• The lesson I learned the hard way the first time I gave advice.nd their marketing approach must be tailored to their specific strengths and weaknesses. Just because something works or doesn’t work for others doesn’t mean it will or won’t work for yo

Step 1 Start Collecting Data

You can’t use data you don’t have. 


Collect data before you need in. You can retroactively install Google Analytics for instance. 


Listen to Episode 191 How to Measure Your Marketing to learn more about how to collect data

Step 2 Write Some Questions

Computers are great at answering questions. They are terrible at asking questions. 


Some questions you could consider starting with:

• Were sales up or down last month?
• Do my promotions on Facebook boost book sales?
• Do my ads on Facebook pay for themselves?
• Do my promotions on Twitter boost book sales?
• Does my website traffic correlate in book sales? 
• Are my followers… mostly men or women?
• What blog topics get the most attention?
• What is my sell through rate?
• Did my bookbub ad pay for itself?
• Are my Amazon ads making money?
• How many additional books did my podcast interviews help sell.
• Did that blog tour sell any books?
• What is the lifetime value of a new reader?
• How much of my revenue comes from ebook sales?

Step 3 Keep a Marketing Journal

Analytics measures effects. This won’t make any sense unless you know how to connect those effects with causes. The first step to figure this out is to start journaling your marketing activities.


I have a fortnightly Mastermind Call where we check in and update the group on what is up and how we are doing. I’ve been keeping a written log of my updates for the last couple of years. This serves as a good journal of my marketing efforts. 


If you are using an editorial calendar, you already have a journal. You can look back and see what you did to promote your book on x date. 


Step 4 Create a Dashboard

• GetBookReport.com 
• Cyfe.com 
• Dasheroo.com 

Step 5 Set Some Benchmarks 

• What are typical sales?
• What is my typical traffic?
• What is my typical engagement? 

Step 6 Run Experiments

This is where you try an new idea and see if it makes a difference. The goal is to beat your benchmarks. If you normally sell $100 in ebooks a month, you want to boost that. 


Experiments can also include stopping activities you’ve been doing. 


• How much do sales drop when I stop buying Amazon ads?
• How much do sales drop if I take a break from Facebook for a month to write my next book?

Step 7 Evaluate the Experiments

Other things you can do with your data:


Run retroactive experiments. 

Sponsor:

How to Get Booked as a Podcast Guest 


Podcast guesting gives you:


• a high-credibility way to reach new audiences
• the influence of a podcast without the work of starting your own
• access to influencers you couldn’t reach any other way

You don’t need to hire a PR firm for $3000 to schedule your podcast interviews. You just need to know how to pitching podcasts yourself. And, once you start nailing interviews, podcasters will start reaching out to you to invite you]]></description>
<enclosure  url='https://play.hubhopper.com/cb8b2a4b1988b34883c55dbd17a87e11.mp3?s=rss-feed'  length='29640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1942</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051921/212-how-to-use-marketing-data-to-sell-more-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051921/212-how-to-use-marketing-data-to-sell-more-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >210 Bookstagraming on Instagram With Nadine Brandes</title>
<link >https://listen.hubhopper.com/episode/210-bookstagraming-on-instagram-with-nadine-brandes-1788977483/33051922</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253776</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 14 Oct 2019 07:26:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/210/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about Instagram and Bookstragram. We have had requests for an Instagram episode for a long time but I have been waiting to find the right guest. 

My wife follows Nadine Brandes on Instagram and was so pumped about her latest book Romanov that we pre-ordered a hardback copy of. This was a big deal because my wife is not a big book buyer. She prefers to get classics from the library. 

Nadine Brandes is one of a select few authors who do Instagram well. She is the author of Fawkes , Romanov , and the award-winning Out of Time Series . She currently writes for HarperCollins Publishers and geeks out over Lord of the Rings, British tea, and doing crazy things in the name of book research.


Nadine, welcome to the Novel Marketing Podcast!


Show Notes

Talking Points:

• How did you get started with Instagram?
• How did you grow your Instagram following?
• What is Bookstagram?• What is a hashtag?


• How did you get started as bookstagrammer? 
• What advice do you have for authors who want their books featured by bookstagrammers? • How important is the cover? 
• How important is Hardback
• How important is self published books?


• What mistakes do authors make when connecting with bookstagramers?
• What advice do you have for authors who want to become bookstagrammers themselves. • How important is consistent curation? Like only bookstagramming a certain kind of book?
• How important is havings a good camera? 


• Is Instagram for everyone?
• Any final Instagram tips?
• Where can our listeners find out more about you?

• Instagram: @nadinebrandes 
• Newsletter: http://nadinebrandes.com/my-newsletter 
• Website 



Sponsor:

How to Get Booked as a Podcast Guest 


Podcast guesting gives you:


• a high-credibility way to reach new audiences
• the influence of a podcast without the work of starting your own
• access to influencers you couldn’t reach any other way

You don’t need to hire a PR firm for $3000 to schedule your podcast interviews. You just need to know the secrets of pitching podcasts yourself. And, once you start nailing interviews, podcasters will start reaching out to you to invite you on their shows.


With this course, you will learn how to become a sought-after podcast guest who has access to thought leaders and readers alike.


If you are ready to get your book the attention it deserves, this course is for you.


For the month of October, Patrons can save 80% on this course. After that, they can save 50%. 


Learn more at NovelMarketing.com/courses

Featured Patron

Lucia’s Renaissance by CLR Peterson 

 “Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.”



You can become a Novel Marketing Patron here .

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link). 



Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/210/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about Instagram and Bookstragram. We have had requests for an Instagram episode for a long time but I have been waiting to find the right guest. 

My wife follows Nadine Brandes on Instagram and was so pumped about her latest book Romanov that we pre-ordered a hardback copy of. This was a big deal because my wife is not a big book buyer. She prefers to get classics from the library. 

Nadine Brandes is one of a select few authors who do Instagram well. She is the author of Fawkes , Romanov , and the award-winning Out of Time Series . She currently writes for HarperCollins Publishers and geeks out over Lord of the Rings, British tea, and doing crazy things in the name of book research.


Nadine, welcome to the Novel Marketing Podcast!


Show Notes

Talking Points:

• How did you get started with Instagram?
• How did you grow your Instagram following?
• What is Bookstagram?• What is a hashtag?


• How did you get started as bookstagrammer? 
• What advice do you have for authors who want their books featured by bookstagrammers? • How important is the cover? 
• How important is Hardback
• How important is self published books?


• What mistakes do authors make when connecting with bookstagramers?
• What advice do you have for authors who want to become bookstagrammers themselves. • How important is consistent curation? Like only bookstagramming a certain kind of book?
• How important is havings a good camera? 


• Is Instagram for everyone?
• Any final Instagram tips?
• Where can our listeners find out more about you?

• Instagram: @nadinebrandes 
• Newsletter: http://nadinebrandes.com/my-newsletter 
• Website 



Sponsor:

How to Get Booked as a Podcast Guest 


Podcast guesting gives you:


• a high-credibility way to reach new audiences
• the influence of a podcast without the work of starting your own
• access to influencers you couldn’t reach any other way

You don’t need to hire a PR firm for $3000 to schedule your podcast interviews. You just need to know the secrets of pitching podcasts yourself. And, once you start nailing interviews, podcasters will start reaching out to you to invite you on their shows.


With this course, you will learn how to become a sought-after podcast guest who has access to thought leaders and readers alike.


If you are ready to get your book the attention it deserves, this course is for you.


For the month of October, Patrons can save 80% on this course. After that, they can save 50%. 


Learn more at NovelMarketing.com/courses

Featured Patron

Lucia’s Renaissance by CLR Peterson 

 “Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.”



You can become a Novel Marketing Patron here .

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link). 



Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.]]></description>
<enclosure  url='https://play.hubhopper.com/d93bf5c424c739cf5fc7ce525700a1a3.mp3?s=rss-feed'  length='40090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2627</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051922/210-bookstagraming-on-instagram-with-nadine-brandes.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051922/210-bookstagraming-on-instagram-with-nadine-brandes.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >209 How to Get Booked for Guest Podcast Interviews Overview</title>
<link >https://listen.hubhopper.com/episode/209-how-to-get-booked-for-guest-podcast-interviews-overview-1788977483/33051923</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253865</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 07 Oct 2019 08:28:53 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/209/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about guesting on podcasts. 



90% of Top USA Today Authors Guest on Podcasts 

• Fiction
• Nonfiction
• Even Children’s authors.

Because podcasts listeners read books! 


Podcast listeners are:

• better educated
• make more money
• are more socially connected 

Podcasting is not a fad. Slow 1-3% year over year growth for the last 15 years. 2019 was the first time the number of people who listen to podcasts passed 51%.


Hosting a podcast is a great way to go deep with a small audience, but if you want to get the word out about your book, the best way to do it is to guest on other podcasts. 


Guesting gives you:

• The influence of a podcast without the work of starting a podcast.
• A high credibility way to reach new audiences 
• The chance to reach influencers you could reach any other way
• The chance to reach readers you can’t reach any other way

I have been watching this trend for a while. This is part of the reason we launched the Podcast Host Directory. To make it easier to get in touch with podcasters. 


A lot of patrons have been using the Podcast Host Directory but there is a problem. What is the use of having a podcasters email address for a podcaster if you don’t know what to put in the email. 


So, I am excited to announce that I have launched a new course! The course is called How to Get Booked as a Podcast Guest.

I’m going to go through the course and give you a taste of the tips inside. So think of this episode as a TL;DR for the whole course. 

Section 1 Intro

This section provides big picture. 

Why podcast hosts want guests. 

For many of them it is because no guest means no show. Or it means they have to do more heavy lifting. It is a lot more work for me to put together a solo show like this one than it is for me to prepare for an interview.

Why podcast hosts turn down guests.

I get pitched with a lot of podcast pitches, and I turn down nearly all of them. But I don’t just look at my own experience. I also got feedback from dozens of other podcasts as to why they turn down guests. 

The number one reason for both them and me is poor topic audience fit. You have to adapt your pitch to match the podcast you are pitching. 

How to Become a More Attractive Guest

There are ways to become a more attractive guest. The first is to improve your audio. I have a free gear guide on exactly what to get that you can get at www.authormedia.com/gear . 

Another way to be more attractive is to have a press kit, we have an entire episode about that, it is episode 157 .

Section 2 Pitching

Where to find Podcasts to Pitch

The next thing we talk about is where to find podcasts to pitch. I have a step by step process that starts with listing all the topics you could potentially talk about, I imagine this list is a lot longer than you might think.

How to Track Your Pitches

In the next two sessions I teach you two different ways to track your podcast pitches. They are with a spreadsheet or with Trello. They both work, it is just a matter of personal preference. Tracking pitches is important because it helps you with follow up , scheduling and discipline. 

• Tracking Spreadsheet Template
• If spreadsheets stress you out, don’t worry. I also show you how to track your pitches with Trello

How to Contact Podcast Hosts

There are several ways to do this but the easiest to to use the podcast host directory . 

How to Pitch Podcasts

This session is worth the price of admission all by itself. It not only comes with video instruction by me on how best to pitch each podcast but also a fill in the blanks template that makes crafting a pitch email super easy. 

The most important tips are to:

• Listen to the podcast first so you can customize your pitch.
• Ask! 

How to Craft Irresistible Episode Titles

This started out being part of the “How to Pitch Podcasts” but it grew so big it deserved its own section. Pitching good episode titles gives the podcast host a second thing to say “yes” to. The better you do at this, the more podcast hosts will want you on thier shows.

Section 3 Performing

This section is basically media training. 


• How Prepare for Podcast Interviews• Preflight Printable Checklist


• How to Nail Podcast Interviews
• Interview Mistakes to Avoid
• Professional Microphone Technique• My wife posed as a model demonstrating various microphone techniques. I also show them on camera.


• Post Interview Protocol

• Tools to Make Your Life Easier (Spoiler one of them is Calendly )
• How to Create a Press Kit]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/209/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about guesting on podcasts. 



90% of Top USA Today Authors Guest on Podcasts 

• Fiction
• Nonfiction
• Even Children’s authors.

Because podcasts listeners read books! 


Podcast listeners are:

• better educated
• make more money
• are more socially connected 

Podcasting is not a fad. Slow 1-3% year over year growth for the last 15 years. 2019 was the first time the number of people who listen to podcasts passed 51%.


Hosting a podcast is a great way to go deep with a small audience, but if you want to get the word out about your book, the best way to do it is to guest on other podcasts. 


Guesting gives you:

• The influence of a podcast without the work of starting a podcast.
• A high credibility way to reach new audiences 
• The chance to reach influencers you could reach any other way
• The chance to reach readers you can’t reach any other way

I have been watching this trend for a while. This is part of the reason we launched the Podcast Host Directory. To make it easier to get in touch with podcasters. 


A lot of patrons have been using the Podcast Host Directory but there is a problem. What is the use of having a podcasters email address for a podcaster if you don’t know what to put in the email. 


So, I am excited to announce that I have launched a new course! The course is called How to Get Booked as a Podcast Guest.

I’m going to go through the course and give you a taste of the tips inside. So think of this episode as a TL;DR for the whole course. 

Section 1 Intro

This section provides big picture. 

Why podcast hosts want guests. 

For many of them it is because no guest means no show. Or it means they have to do more heavy lifting. It is a lot more work for me to put together a solo show like this one than it is for me to prepare for an interview.

Why podcast hosts turn down guests.

I get pitched with a lot of podcast pitches, and I turn down nearly all of them. But I don’t just look at my own experience. I also got feedback from dozens of other podcasts as to why they turn down guests. 

The number one reason for both them and me is poor topic audience fit. You have to adapt your pitch to match the podcast you are pitching. 

How to Become a More Attractive Guest

There are ways to become a more attractive guest. The first is to improve your audio. I have a free gear guide on exactly what to get that you can get at www.authormedia.com/gear . 

Another way to be more attractive is to have a press kit, we have an entire episode about that, it is episode 157 .

Section 2 Pitching

Where to find Podcasts to Pitch

The next thing we talk about is where to find podcasts to pitch. I have a step by step process that starts with listing all the topics you could potentially talk about, I imagine this list is a lot longer than you might think.

How to Track Your Pitches

In the next two sessions I teach you two different ways to track your podcast pitches. They are with a spreadsheet or with Trello. They both work, it is just a matter of personal preference. Tracking pitches is important because it helps you with follow up , scheduling and discipline. 

• Tracking Spreadsheet Template
• If spreadsheets stress you out, don’t worry. I also show you how to track your pitches with Trello

How to Contact Podcast Hosts

There are several ways to do this but the easiest to to use the podcast host directory . 

How to Pitch Podcasts

This session is worth the price of admission all by itself. It not only comes with video instruction by me on how best to pitch each podcast but also a fill in the blanks template that makes crafting a pitch email super easy. 

The most important tips are to:

• Listen to the podcast first so you can customize your pitch.
• Ask! 

How to Craft Irresistible Episode Titles

This started out being part of the “How to Pitch Podcasts” but it grew so big it deserved its own section. Pitching good episode titles gives the podcast host a second thing to say “yes” to. The better you do at this, the more podcast hosts will want you on thier shows.

Section 3 Performing

This section is basically media training. 


• How Prepare for Podcast Interviews• Preflight Printable Checklist


• How to Nail Podcast Interviews
• Interview Mistakes to Avoid
• Professional Microphone Technique• My wife posed as a model demonstrating various microphone techniques. I also show them on camera.


• Post Interview Protocol

• Tools to Make Your Life Easier (Spoiler one of them is Calendly )
• How to Create a Press Kit]]></description>
<enclosure  url='https://play.hubhopper.com/ce463cc61d52a334d61b0bb77ad0049f.mp3?s=rss-feed'  length='35900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2352</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051923/209-how-to-get-booked-for-guest-podcast-interviews-overview.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051923/209-how-to-get-booked-for-guest-podcast-interviews-overview.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >208 How to Run a Podcast Tour</title>
<link >https://listen.hubhopper.com/episode/208-how-to-run-a-podcast-tour-1788977483/33051924</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253782</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 30 Sep 2019 08:32:15 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/208/

This is Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk with Mary DeMuth about topic.

Mary DeMuth is the author of WeToo and is a podcaster in her own right with over half a million downloads. 


Show Notes

Questions:


• Why would an author guest on a podcast?
• How did you get started guesting on podcasts?
• Calendly 
• What is a podcast tour?
• Why do you go on podcast tours?
• How do you prepare for podcast interview.
• What advice do you have for an author who wants to start touring on podcasts?
• What tools make managing a podcast tour easier?
• Podcast Host Directory 

Tell us about your book WeToo .







I’m Hosting a Free Webinar on Thursday

Christian Publishing Show host Thomas Umstattd Jr. is hosting a free webinar this Thursday titled How to Leverage the Power of Podcasting. He will talk about how to listen, get guest interviews, and how to host your own podcast. If you are wanting to learn more about podcasting, this is not a webinar you will want to miss. Thomas will also answer your podcast-related questions.


Webinar Details:


• Cost: Free
• When: Thursday Oct 3 at 7 pm Central Time (Convert Timezone )
• Where: Register Here 
• Why: Learn how podcasts work and easy ways to start using them to write better books and build a bigger platform. 

Can’t make it? You can register for the replay . 





Featured Patron

You can become a Novel Marketing Patron here .


Driver Confessional by David L. Winters 

A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late. 



Transcript

Transcript generated algorithmically by Sonix (Affiliate Link). 



Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/208/

This is Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk with Mary DeMuth about topic.

Mary DeMuth is the author of WeToo and is a podcaster in her own right with over half a million downloads. 


Show Notes

Questions:


• Why would an author guest on a podcast?
• How did you get started guesting on podcasts?
• Calendly 
• What is a podcast tour?
• Why do you go on podcast tours?
• How do you prepare for podcast interview.
• What advice do you have for an author who wants to start touring on podcasts?
• What tools make managing a podcast tour easier?
• Podcast Host Directory 

Tell us about your book WeToo .







I’m Hosting a Free Webinar on Thursday

Christian Publishing Show host Thomas Umstattd Jr. is hosting a free webinar this Thursday titled How to Leverage the Power of Podcasting. He will talk about how to listen, get guest interviews, and how to host your own podcast. If you are wanting to learn more about podcasting, this is not a webinar you will want to miss. Thomas will also answer your podcast-related questions.


Webinar Details:


• Cost: Free
• When: Thursday Oct 3 at 7 pm Central Time (Convert Timezone )
• Where: Register Here 
• Why: Learn how podcasts work and easy ways to start using them to write better books and build a bigger platform. 

Can’t make it? You can register for the replay . 





Featured Patron

You can become a Novel Marketing Patron here .


Driver Confessional by David L. Winters 

A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late. 



Transcript

Transcript generated algorithmically by Sonix (Affiliate Link). 



Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.]]></description>
<enclosure  url='https://play.hubhopper.com/3174c427fc82479e7c12c29aedafe916.mp3?s=rss-feed'  length='29900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1959</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051924/208-how-to-run-a-podcast-tour.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051924/208-how-to-run-a-podcast-tour.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >207 Where to Spend Your Marketing Dollars</title>
<link >https://listen.hubhopper.com/episode/207-where-to-spend-your-marketing-dollars-1788977483/33051925</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253846</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 23 Sep 2019 08:38:31 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/207/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about money, and specifically where to spend your marketing dollars and where NOT to spend your marketing dollars.

Show Notes

Money Mindset

Spending money on marketing is not like spending money on food. When done well, it is more like investing where the money you put in returns more money later on. 


Think of it like readers at the reader store. The goal is to buy readers for less than than you make from that reader. 


• Q: How much would you be willing to buy a $1 bill from me for? 
• A: up to $0.99. 


• Q: How many $1 would you buy from me for $0.99? 
• A: As many as you could. 


• If you make $5 on each reader, how much would you be willing to spend to acquire that reader? 
• So it is not about how much you spend overall. It is getting the cost of reader acquisition lower than the revenue you get from the book. 

It might make sense to overspend on readers during a launch when you are trying to get the momentum and buzz going for your book. If you can get enough people talking about your book then your readers will find more readers and so on. This is risky though. Many of the authors who use this strategy lose money. 



Take An Honest Assessment of Your Assets (Author Success Matrix)


Time Rich & Cash RichMost likely to succeed. Invest in training so that you can hire and work with experts.Time Poor & Cash RichHire experts to do most of the work for you. Try to find time to learn which experts to hire and how to talk with them.Time Rich & Cash PoorInvest in training so that you can skillfully do things yourself. Get a job as a Virtual Assistant for a successful author so you can make money while learning the business. Time Poor & Cash PoorYou will fail unless something changes. You need to either make some time or make some money or both.Avoid Debt

In my opinion, it is never a good idea to go into debt to market a book. It is too risky. And if you are still in debt after launching book one it makes it nearly impossible to launch book #2.


Track ROI

Another important point is to track the return on investment for you marketing efforts. 


If you aren’t tracking, you can make major mistakes when it comes to money. 


• Cutting back on things that are working 
• Continuing things that are not working

Listen to Episode 191 How to Track Your Marketing Efforts 


Create a Budget

Authors who approach thier book marketing with a plan to only spend $2000 (or whatever) get better results than authors with vague goals to spend as little as possible. Where is best to spend your money depends a bit on how much you have to spend. 


We can break expenses into four categories:

• Author Assets
• Book infrastructure 
• Book Launch
• Ongoing Marketing
• Things to avoid
Author Assets:


• Training (Media Training, Marketing Training). If you are on a tight budget, this is the best way to develop your assets. 
• Author Portrait ($50-$500)
• Episode 98 7 Tips for Best Selling Author Portraits 


• Website $1500 – $4000 (build one yourself from a $432 if you do it yourself )
• Episode 144 How to Build an Amazing Author Website for $432 


• Email List (Free up to 2000 subscribers then $15+ a month after that)

Listen to Episode 142 – How to Develop Book Marketing Assets 


Book Infrastructure 


• Book Cover ($300-$1500)
• Copywriting ($250-$500) 
• Editing ($500-$5000)
• Audiobook ($1000-$5000) or free through ACX.com.

Book Launch


• Review Copies $7/copy
• Giveaway Copies $7/copy
• PR Campaign $3000
• We have a course on book launches that we do once a year. Coming early 2020.

Ongoing Marketing


• BookBub $200-$2500
• Amazon Ads $25/mo
• Facebooks Ads $50/mo
• Podcast Guesting ($100 for a good microphone) AuthorMedia.com/gear 

Things NOT to Spend Money On


• Book Trailer
• “Marketing Packages” from the company that printed your book.
• Blog Tours (For Fiction)
• Trade Show Anything
• Book Signing Tour
• TV Ads
• Radio Ads 



Sponsor:

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. You will also learn how to start making a writing income even before your first book comes out. You will also learn business fundamentals like when and how to form an LLC, how to create a business plan and how to reduce your chances of being audited by the IRS. The course is taught by Tom Umstattd a CPA with over 35 years of experience working with authors.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/207/

Author Media presents Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about money, and specifically where to spend your marketing dollars and where NOT to spend your marketing dollars.

Show Notes

Money Mindset

Spending money on marketing is not like spending money on food. When done well, it is more like investing where the money you put in returns more money later on. 


Think of it like readers at the reader store. The goal is to buy readers for less than than you make from that reader. 


• Q: How much would you be willing to buy a $1 bill from me for? 
• A: up to $0.99. 


• Q: How many $1 would you buy from me for $0.99? 
• A: As many as you could. 


• If you make $5 on each reader, how much would you be willing to spend to acquire that reader? 
• So it is not about how much you spend overall. It is getting the cost of reader acquisition lower than the revenue you get from the book. 

It might make sense to overspend on readers during a launch when you are trying to get the momentum and buzz going for your book. If you can get enough people talking about your book then your readers will find more readers and so on. This is risky though. Many of the authors who use this strategy lose money. 



Take An Honest Assessment of Your Assets (Author Success Matrix)


Time Rich & Cash RichMost likely to succeed. Invest in training so that you can hire and work with experts.Time Poor & Cash RichHire experts to do most of the work for you. Try to find time to learn which experts to hire and how to talk with them.Time Rich & Cash PoorInvest in training so that you can skillfully do things yourself. Get a job as a Virtual Assistant for a successful author so you can make money while learning the business. Time Poor & Cash PoorYou will fail unless something changes. You need to either make some time or make some money or both.Avoid Debt

In my opinion, it is never a good idea to go into debt to market a book. It is too risky. And if you are still in debt after launching book one it makes it nearly impossible to launch book #2.


Track ROI

Another important point is to track the return on investment for you marketing efforts. 


If you aren’t tracking, you can make major mistakes when it comes to money. 


• Cutting back on things that are working 
• Continuing things that are not working

Listen to Episode 191 How to Track Your Marketing Efforts 


Create a Budget

Authors who approach thier book marketing with a plan to only spend $2000 (or whatever) get better results than authors with vague goals to spend as little as possible. Where is best to spend your money depends a bit on how much you have to spend. 


We can break expenses into four categories:

• Author Assets
• Book infrastructure 
• Book Launch
• Ongoing Marketing
• Things to avoid
Author Assets:


• Training (Media Training, Marketing Training). If you are on a tight budget, this is the best way to develop your assets. 
• Author Portrait ($50-$500)
• Episode 98 7 Tips for Best Selling Author Portraits 


• Website $1500 – $4000 (build one yourself from a $432 if you do it yourself )
• Episode 144 How to Build an Amazing Author Website for $432 


• Email List (Free up to 2000 subscribers then $15+ a month after that)

Listen to Episode 142 – How to Develop Book Marketing Assets 


Book Infrastructure 


• Book Cover ($300-$1500)
• Copywriting ($250-$500) 
• Editing ($500-$5000)
• Audiobook ($1000-$5000) or free through ACX.com.

Book Launch


• Review Copies $7/copy
• Giveaway Copies $7/copy
• PR Campaign $3000
• We have a course on book launches that we do once a year. Coming early 2020.

Ongoing Marketing


• BookBub $200-$2500
• Amazon Ads $25/mo
• Facebooks Ads $50/mo
• Podcast Guesting ($100 for a good microphone) AuthorMedia.com/gear 

Things NOT to Spend Money On


• Book Trailer
• “Marketing Packages” from the company that printed your book.
• Blog Tours (For Fiction)
• Trade Show Anything
• Book Signing Tour
• TV Ads
• Radio Ads 



Sponsor:

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. You will also learn how to start making a writing income even before your first book comes out. You will also learn business fundamentals like when and how to form an LLC, how to create a business plan and how to reduce your chances of being audited by the IRS. The course is taught by Tom Umstattd a CPA with over 35 years of experience working with authors.]]></description>
<enclosure  url='https://play.hubhopper.com/1001d63d58f56427de3cdfc52dbc3fcd.mp3?s=rss-feed'  length='42060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2756</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051925/207-where-to-spend-your-marketing-dollars.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051925/207-where-to-spend-your-marketing-dollars.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >096 – How to Turn Your Book Into An Audiobook</title>
<link >https://listen.hubhopper.com/episode/096-how-to-turn-your-book-into-an-audiobook-1788977483/33051926</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253861</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Sun, 22 Sep 2019 01:54:36 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/96/

Put it in your Contract
If you are traditionally published, make sure the audiobook is written in. Publishers only pay for audiobook production for books they believe. 
Record Yourself/You become the voice talent … 
Advantages to doing it yourself-

You know how your characters sound
You know the nuance of your words
You know the pacing
You know when to go loud and soft
An audio book is not only the words, but it’s how the words sound, so it is a performance and you can hear that performance in your head like no one else

Another big advantage is money. No big outlay for voice talent/editing. You get to keep all the money.
 
But ….
Buying the equipment …
The talent
Hire a Pro? 
 
Hire a Pro and use ACX?
Advantages to using ACX 
One of the biggest (aside from distribution) is having an advocate on your side. What we mean by that is, ACX has to approve the book before it gets released. They have strict guidelines in regard to bit rates/audio quality/performance standards … so if you hire a narrator through ACX, they have to give you a quality product. (That of course is contingent on you hiring a decent voice talent, more on that in a bit.)
But … do you have the distribution channels? I just finished voicing a non-fiction book for Ted Dekker, and am just starting a book for Randy Ingermanson. I’m working directly with both of them, but both have huge mailings lists, so they don’t need the power of Audible behind them as much as the typical author does.
I (James) just finished loading a romantic suspense novel I voiced up to the ACX website and all communication, approvals, etc, has gone through ACX, so if there was ever a misunderstanding, it’s all documented by ACX. I like having that kind of “paper” trail for both parties.
ACX will handle the money. They will pay you direct into your bank account so you don’t have to be an accountant when someone buys your audio book.
Voice talent– With ACX, you can listen to a bunch of different narrators, then pick the one you want. But even better, voice talent will audition for your book by reading an excerpt (before you spend anything or agree to anything) so you can then get an idea of what they would sound like reading YOUR book. There are other places you can go to find talent, like voices.com or voices123.com but I like the ACX model where the talent is right there.
I would also see if there’s anything above and beyond that the narrator can do for me. I offer two additional items to authors that most narrators can’t do: First, help write or revise the back cover copy for the book. Second, since I have somewhat of a name in the CBA market (although much less in the general market) if someone is wanting a book done for a CBA audience, they can use my name to gain traction for their book (“… voiced by Christy Book of the Year winner James L. Rubart …”)
Another example is how some narrators are followed because people love their voice. Thomas for example will automatically buy an audio book simply because a certain narrator voiced it.
Two ways to play– you can either pay the narrator’s fee straight out (BTW, the amount of this fee is negotiable between you and the producer/voice talent) or do a royalty share. The advantage of a royalty share is no money up front for you. The disadvantage is you could end up selling a gazillion copies and have to keep splitting the royalty forever.
Disadvantages to ACX- They take a lot of your money. They take 60%. 
Links:

http://www.acx.com/ 
https://www.voices.com/ 
http://voice123.com/ 

Power Close:]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/96/

Put it in your Contract
If you are traditionally published, make sure the audiobook is written in. Publishers only pay for audiobook production for books they believe. 
Record Yourself/You become the voice talent … 
Advantages to doing it yourself-

You know how your characters sound
You know the nuance of your words
You know the pacing
You know when to go loud and soft
An audio book is not only the words, but it’s how the words sound, so it is a performance and you can hear that performance in your head like no one else

Another big advantage is money. No big outlay for voice talent/editing. You get to keep all the money.
 
But ….
Buying the equipment …
The talent
Hire a Pro? 
 
Hire a Pro and use ACX?
Advantages to using ACX 
One of the biggest (aside from distribution) is having an advocate on your side. What we mean by that is, ACX has to approve the book before it gets released. They have strict guidelines in regard to bit rates/audio quality/performance standards … so if you hire a narrator through ACX, they have to give you a quality product. (That of course is contingent on you hiring a decent voice talent, more on that in a bit.)
But … do you have the distribution channels? I just finished voicing a non-fiction book for Ted Dekker, and am just starting a book for Randy Ingermanson. I’m working directly with both of them, but both have huge mailings lists, so they don’t need the power of Audible behind them as much as the typical author does.
I (James) just finished loading a romantic suspense novel I voiced up to the ACX website and all communication, approvals, etc, has gone through ACX, so if there was ever a misunderstanding, it’s all documented by ACX. I like having that kind of “paper” trail for both parties.
ACX will handle the money. They will pay you direct into your bank account so you don’t have to be an accountant when someone buys your audio book.
Voice talent– With ACX, you can listen to a bunch of different narrators, then pick the one you want. But even better, voice talent will audition for your book by reading an excerpt (before you spend anything or agree to anything) so you can then get an idea of what they would sound like reading YOUR book. There are other places you can go to find talent, like voices.com or voices123.com but I like the ACX model where the talent is right there.
I would also see if there’s anything above and beyond that the narrator can do for me. I offer two additional items to authors that most narrators can’t do: First, help write or revise the back cover copy for the book. Second, since I have somewhat of a name in the CBA market (although much less in the general market) if someone is wanting a book done for a CBA audience, they can use my name to gain traction for their book (“… voiced by Christy Book of the Year winner James L. Rubart …”)
Another example is how some narrators are followed because people love their voice. Thomas for example will automatically buy an audio book simply because a certain narrator voiced it.
Two ways to play– you can either pay the narrator’s fee straight out (BTW, the amount of this fee is negotiable between you and the producer/voice talent) or do a royalty share. The advantage of a royalty share is no money up front for you. The disadvantage is you could end up selling a gazillion copies and have to keep splitting the royalty forever.
Disadvantages to ACX- They take a lot of your money. They take 60%. 
Links:

http://www.acx.com/ 
https://www.voices.com/ 
http://voice123.com/ 

Power Close:]]></description>
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<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<title >205 How to Pick Which Social Network Is Best For You</title>
<link >https://listen.hubhopper.com/episode/205-how-to-pick-which-social-network-is-best-for-you-1788977483/33051927</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253939</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 09 Sep 2019 08:33:44 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/205/

This is Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about.

 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about social media. We often say if you are going to do social media (which is totally optional for a successful career by the way), pick one or perhaps two social networks maximum.

 

I’ve realized that the advice has never gone beyond that. We haven’t offered any specific advice on the differences between the various networks.

 

In this episode, I am going to talk about the social networks from a cultural perspective. From a feature perspective they are mostly the same. You can send private messages to just one person, post photos, post videos, post text, etc. What really makes these networks different is who uses the networks and what kind of authors thrive in that environment.

 

Saying a certain kind of author thrives in a certain social network is like saying palm trees thrive on tropical islands. It is possible to get palm trees to grow all over the world but the farther you get from that tropical environment, the more work it takes to get the tree to grow. Could you get a palm tree to grow in Norway? Probably but it would cost a fortune in both time and treasure. That same palm tree would grow like a weed in Barbados.

 

So with that said, I am about to hit you with some overgeneralizations. Are there exceptions? Yes! But that’s not the point.

 

The goal of this episode is to help you understand the difference between the various social networks.

 

Authors Who Thrive on Instagram are Beautiful Photographers

Why?

 

Instagram is a selfie-driven medium. The better you look in the selfie, the easier it will be to get followers.

 

There is a reason fashion models and celebrities do so well on instagram.

 

Instagram is a real-time celebration of the current cultural definition of beauty.

 

Instagram is also a celebration of excellent photography.

 

Instagram started off as a place to use filters to make mediocre photos look better.

 

Each year, people use fewer filters and rely more on excellent photographic technique.

 

My beautiful wife has taken a photography class and is amazing at instagram.

 

Authors Who Thrive on Twitter are Pithy Snarks

Each year Twitter gets snarkier. It is a social network that thrives on outrage.

 

The Twitter mob demands a weekly celebrity sacrifice.

 

Having clear enemies helps draw followers.

 

Success at Twitter requires knowing how to keep the conversation on Twitter, which requires a level of brevity unique to Twitter.

 

Being pithy and snarky can operate independently. There are authors who are able to thrive just by being pithy and others who can post successful rambling snark fests.

 

Authors Who Thrive on Facebook are Rich Advertisers

Facebook no longer allows you to reliably communicate with your fans without paying for it.

 

If you pay, you can talk to other people’s fans too.

 

If you spend effort building a following on Facebook, you are building a platform for other authors to advertise to.

 

As an advertiser, you can target the fans of similar authors.

 

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox 

 

Facebook Groups still work for organizing launch teams and they can still work for communities (like the group for listeners of this podcast! ).

 

Authors Who Thrive on Quora are Helpful Intellectuals

Quora is all about asking smart questions that smart people want to answer.

 

It is one of the friendliest and most helpful social networks on this list.

 

If you write fiction, it is mostly a source of research rather than marketing.

 

Quora has the lowest concentration of celebrities of any of the social networks on this list.

 

Quora.com

Authors Who Thrive on GoodReads are Amazing Writers

GoodReads readers are much more honest in their reviews than Amazon reviewers.

 

The key is good book-reader fit. The cover and description of your book need to make a promise that the book delivers on.

 

The only people who need to think your book is good are the people who read it.

 

Bad reviews can come from attracting the wrong kind of readers.

 

Bad readers also come from writing a bad book. This is why the 5 Year Plan focuses so much on craft in the early years.

Authors Who Thrive on Pinterest are Graphic Designers

While Instagram is a celebration of the selfie, Pinterest is a celebration of the photograph.

 

Key skills to Pinterest are the ability to:


• create a compelling image
• put text on that image in a tasteful way that resonates with your readers
• curate a]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/205/

This is Novel Marketing, the longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about.

 

I’m your host, Thomas Umstattd Jr., and today we are going to talk about social media. We often say if you are going to do social media (which is totally optional for a successful career by the way), pick one or perhaps two social networks maximum.

 

I’ve realized that the advice has never gone beyond that. We haven’t offered any specific advice on the differences between the various networks.

 

In this episode, I am going to talk about the social networks from a cultural perspective. From a feature perspective they are mostly the same. You can send private messages to just one person, post photos, post videos, post text, etc. What really makes these networks different is who uses the networks and what kind of authors thrive in that environment.

 

Saying a certain kind of author thrives in a certain social network is like saying palm trees thrive on tropical islands. It is possible to get palm trees to grow all over the world but the farther you get from that tropical environment, the more work it takes to get the tree to grow. Could you get a palm tree to grow in Norway? Probably but it would cost a fortune in both time and treasure. That same palm tree would grow like a weed in Barbados.

 

So with that said, I am about to hit you with some overgeneralizations. Are there exceptions? Yes! But that’s not the point.

 

The goal of this episode is to help you understand the difference between the various social networks.

 

Authors Who Thrive on Instagram are Beautiful Photographers

Why?

 

Instagram is a selfie-driven medium. The better you look in the selfie, the easier it will be to get followers.

 

There is a reason fashion models and celebrities do so well on instagram.

 

Instagram is a real-time celebration of the current cultural definition of beauty.

 

Instagram is also a celebration of excellent photography.

 

Instagram started off as a place to use filters to make mediocre photos look better.

 

Each year, people use fewer filters and rely more on excellent photographic technique.

 

My beautiful wife has taken a photography class and is amazing at instagram.

 

Authors Who Thrive on Twitter are Pithy Snarks

Each year Twitter gets snarkier. It is a social network that thrives on outrage.

 

The Twitter mob demands a weekly celebrity sacrifice.

 

Having clear enemies helps draw followers.

 

Success at Twitter requires knowing how to keep the conversation on Twitter, which requires a level of brevity unique to Twitter.

 

Being pithy and snarky can operate independently. There are authors who are able to thrive just by being pithy and others who can post successful rambling snark fests.

 

Authors Who Thrive on Facebook are Rich Advertisers

Facebook no longer allows you to reliably communicate with your fans without paying for it.

 

If you pay, you can talk to other people’s fans too.

 

If you spend effort building a following on Facebook, you are building a platform for other authors to advertise to.

 

As an advertiser, you can target the fans of similar authors.

 

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox 

 

Facebook Groups still work for organizing launch teams and they can still work for communities (like the group for listeners of this podcast! ).

 

Authors Who Thrive on Quora are Helpful Intellectuals

Quora is all about asking smart questions that smart people want to answer.

 

It is one of the friendliest and most helpful social networks on this list.

 

If you write fiction, it is mostly a source of research rather than marketing.

 

Quora has the lowest concentration of celebrities of any of the social networks on this list.

 

Quora.com

Authors Who Thrive on GoodReads are Amazing Writers

GoodReads readers are much more honest in their reviews than Amazon reviewers.

 

The key is good book-reader fit. The cover and description of your book need to make a promise that the book delivers on.

 

The only people who need to think your book is good are the people who read it.

 

Bad reviews can come from attracting the wrong kind of readers.

 

Bad readers also come from writing a bad book. This is why the 5 Year Plan focuses so much on craft in the early years.

Authors Who Thrive on Pinterest are Graphic Designers

While Instagram is a celebration of the selfie, Pinterest is a celebration of the photograph.

 

Key skills to Pinterest are the ability to:


• create a compelling image
• put text on that image in a tasteful way that resonates with your readers
• curate a]]></description>
<enclosure  url='https://play.hubhopper.com/3fbe8ad494049be86c7599f9bf81db3b.mp3?s=rss-feed'  length='38520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2524</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<title >204 Focus, Pruning and Why Novel Marketing is About to Change</title>
<link >https://listen.hubhopper.com/episode/204-focus-pruning-and-why-novel-marketing-is-about-to-change-1788977483/33051928</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253920</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 02 Sep 2019 08:25:16 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/204/

In this episode we are going to talk about why pruning your life might be the most important move you’ll ever make.

Show Notes

How pruning works in nature.


• Here in Austin we have a tree called the Arizona Ash Tree. These trees are pretty, and grow very fast which makes them popular for new subdivisions. The problem is, they grow too fast. They have a bad habit of splitting in two or having major limbs break off after a while. This is really bad if your car or house is under one of those branches. It is not uncommon for a homeowner to call them Arizona Trash Trees after it destroys their car.
• The solution is to cut some of the healthy limbs off the tree from time to time. This forces the tree to put the nutrients that those limbs were taking and put them toward the remaining limbs. You have to take active measures to keep the tree from getting too big.

 

Reasons Pruning Can Be Helpful:


• To Increase the structural strength of the remaining plant. Like in the Ash tree example.
• To increase fruit production. Pruning is also used with fruit trees. By cutting under performing branches, the remaining branches produce more and better fruit. This is why domesticated fruit trees produce so much better fruit than wild trees. The same applies for flowering plants.
• To improve the aesthetic shape of the tree. If you want the tree to look just so, pruning is the only way to make it happen.
• To cut off diseased or unhealthy limbs. This can even apply to humans and is why so many soldiers had limbs amputated before the discovery of penicillin.

 

Ok, so what does this have to do with books and with the Novel Marketing Podcast.

 

Thomas’ Story of Pruning

Earlier this year, I had a mental breakdown.

 

I calculated my responsibilities and I had 20 titles with various companies and organizations:

 

I was:

• CEO, Author Media Hosting
• Podcast Co-Host, Novel Marketing
• Keynote Speaker, Thomas Umstattd Sole Prop
• Literary Agent, Steve Laube Agency
• Instructor, Author Media Courses
• Vice President, Christian Writers Institute
• Podcast Host, Christian Publishing Show
• CEO, Castle Media Podcast Production
• Podcasting, Publishing, and Marketing Consultant
• Podcast Host, Liberty Buzzard
• Podcast Host, Creative Funding Show
• Author, Courtship in Crisis
• Organizer, Austin Entrepreneur Meetup
• Board Member, Way Makers International
• Organizer, Austin Christian Writers
• Product owner, MyBook Plug-ins
• Organizer, Austin Board Game Designers Meetup
• Co-Organizer, Austin Podcasters Meetup
• Blogger, ThomasUmstattd.com, AuthorMedia.com
 

Not to mention husband and father.

 

This was too much! Like an Arizona ash tree I was about to split! Someone asked me a few months ago how I did everything and I almost told her: “By failing at most of it most of the time.”



So over the last several months I have been cutting down my list of responsibilities. My inspiration was a 700 year old tree that I saw in Switzerland. It had recently been pruned back to its nubs and yet was bursting with new growth. There is a photo of it in the show notes.

 

I am not where I want to be, but I am closer.

 

I stepped down as the:


• Podcast Host of Liberty Buzzard and Creative Funding Show
• Organizer of Austin Entrepreneur Meetup
• Literary Agent, Steve Laube Agency
• Board Member, Way Makers International
• Organizer, Austin Christian Writers Meetup
• Organizer, Austin Board Game Designers Meetup

 

I also:


• Put my book Courtship in Crisis on retirement. People can still buy it but I am no longer accepting press inquiries and podcast interviews about the book.
• Sold the MyBook Plug-ins to Stormhill Media.

 

One way to think of pruning as saying no to the branches you are cutting. But another way to think of it is saying “yes” to the branches that remain. By cutting these responsibilities I will have more energy to say “yes” to the things that remain.

 

What I most enjoy doing is teaching and most of the things that remain (creating courses, hosting podcasts) revolve around teaching. This may fail. If my courses don’t sell, this may end in disaster for me.

 

Jim’s Story of Pruning


• “When I retire I don’t know what I’ll do with my time …” What!?

• Guitar, dirt bike riding, sleight of hand, water skiing, photography, golf, scuba diving, pickleball … and the list goes on. Same in business … entrepreneurial mind set.


• Darci and the many plates I’ve always spun. My To Do lists …
• Start of the Year- “Big Rocks”

• How many plates can you spin? (Most people have ONE job)

• Editing, speaking, back cover copy writing, one on one consulting, website building, Jr2 Marketing, narrating audio books, The Rubart Writing Academy … and writing
• Narration- ramping up
• The Rubart Writing Academy- ramping up
• I want to write a]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/204/

In this episode we are going to talk about why pruning your life might be the most important move you’ll ever make.

Show Notes

How pruning works in nature.


• Here in Austin we have a tree called the Arizona Ash Tree. These trees are pretty, and grow very fast which makes them popular for new subdivisions. The problem is, they grow too fast. They have a bad habit of splitting in two or having major limbs break off after a while. This is really bad if your car or house is under one of those branches. It is not uncommon for a homeowner to call them Arizona Trash Trees after it destroys their car.
• The solution is to cut some of the healthy limbs off the tree from time to time. This forces the tree to put the nutrients that those limbs were taking and put them toward the remaining limbs. You have to take active measures to keep the tree from getting too big.

 

Reasons Pruning Can Be Helpful:


• To Increase the structural strength of the remaining plant. Like in the Ash tree example.
• To increase fruit production. Pruning is also used with fruit trees. By cutting under performing branches, the remaining branches produce more and better fruit. This is why domesticated fruit trees produce so much better fruit than wild trees. The same applies for flowering plants.
• To improve the aesthetic shape of the tree. If you want the tree to look just so, pruning is the only way to make it happen.
• To cut off diseased or unhealthy limbs. This can even apply to humans and is why so many soldiers had limbs amputated before the discovery of penicillin.

 

Ok, so what does this have to do with books and with the Novel Marketing Podcast.

 

Thomas’ Story of Pruning

Earlier this year, I had a mental breakdown.

 

I calculated my responsibilities and I had 20 titles with various companies and organizations:

 

I was:

• CEO, Author Media Hosting
• Podcast Co-Host, Novel Marketing
• Keynote Speaker, Thomas Umstattd Sole Prop
• Literary Agent, Steve Laube Agency
• Instructor, Author Media Courses
• Vice President, Christian Writers Institute
• Podcast Host, Christian Publishing Show
• CEO, Castle Media Podcast Production
• Podcasting, Publishing, and Marketing Consultant
• Podcast Host, Liberty Buzzard
• Podcast Host, Creative Funding Show
• Author, Courtship in Crisis
• Organizer, Austin Entrepreneur Meetup
• Board Member, Way Makers International
• Organizer, Austin Christian Writers
• Product owner, MyBook Plug-ins
• Organizer, Austin Board Game Designers Meetup
• Co-Organizer, Austin Podcasters Meetup
• Blogger, ThomasUmstattd.com, AuthorMedia.com
 

Not to mention husband and father.

 

This was too much! Like an Arizona ash tree I was about to split! Someone asked me a few months ago how I did everything and I almost told her: “By failing at most of it most of the time.”



So over the last several months I have been cutting down my list of responsibilities. My inspiration was a 700 year old tree that I saw in Switzerland. It had recently been pruned back to its nubs and yet was bursting with new growth. There is a photo of it in the show notes.

 

I am not where I want to be, but I am closer.

 

I stepped down as the:


• Podcast Host of Liberty Buzzard and Creative Funding Show
• Organizer of Austin Entrepreneur Meetup
• Literary Agent, Steve Laube Agency
• Board Member, Way Makers International
• Organizer, Austin Christian Writers Meetup
• Organizer, Austin Board Game Designers Meetup

 

I also:


• Put my book Courtship in Crisis on retirement. People can still buy it but I am no longer accepting press inquiries and podcast interviews about the book.
• Sold the MyBook Plug-ins to Stormhill Media.

 

One way to think of pruning as saying no to the branches you are cutting. But another way to think of it is saying “yes” to the branches that remain. By cutting these responsibilities I will have more energy to say “yes” to the things that remain.

 

What I most enjoy doing is teaching and most of the things that remain (creating courses, hosting podcasts) revolve around teaching. This may fail. If my courses don’t sell, this may end in disaster for me.

 

Jim’s Story of Pruning


• “When I retire I don’t know what I’ll do with my time …” What!?

• Guitar, dirt bike riding, sleight of hand, water skiing, photography, golf, scuba diving, pickleball … and the list goes on. Same in business … entrepreneurial mind set.


• Darci and the many plates I’ve always spun. My To Do lists …
• Start of the Year- “Big Rocks”

• How many plates can you spin? (Most people have ONE job)

• Editing, speaking, back cover copy writing, one on one consulting, website building, Jr2 Marketing, narrating audio books, The Rubart Writing Academy … and writing
• Narration- ramping up
• The Rubart Writing Academy- ramping up
• I want to write a]]></description>
<enclosure  url='https://play.hubhopper.com/64c84b0b43654e899d5da5822d8359fe.mp3?s=rss-feed'  length='31110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2038</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051928/204-focus-pruning-and-why-novel-marketing-is-about-to-change.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051928/204-focus-pruning-and-why-novel-marketing-is-about-to-change.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >203 Book Marketing Milestones</title>
<link >https://listen.hubhopper.com/episode/203-book-marketing-milestones-1788977483/33051929</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253854</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 26 Aug 2019 08:31:52 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/203/

In this episode we’re going to talk about book marketing milestones and how knowing them will help you focus on what matters most the moment.

Why you should listen to this episode 

How many balls can you juggle? Three? Four?

Whichballs should you juggle?

Show Notes

Talking Points:

Reminder: We now have a listener help line! You can call 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.

We still take text questions too.

This episode comes from listener Becca Kinze who says, “First, your podcast has been extremely helpful and I look forward to each of your episodes, so thank you for taking the time to do it.

“My biggest irritation when it comes to marketing is yes, that I have to do it, but more so whento do it. Are there milestones a beginning writer should reach before building a website, for example? Or starting a newsletter? I feel like there’s a lot of pressure to dive right in and start gaining followers, but in the same way I wouldn’t want to send a proposal that’s not ready, I don’t want to build a platform that’s not ready.”

 

Marketing Milestones for Fiction

• Discover and define who you are
• Build your website (debate)
• Write a short story
• Write your first book
• Write another short story
• Refine who you are
• Refine/Build your website
• Start an Email List
• Build a Landing Page for your short story Reader Magnet
• Promote the short story one on one and send people to the landing page.
• Write the second book.
• Advertise/PR
• Experiment
 

Marketing Milestones for Nonfiction

• Discover and define who you are
• Build your website and blog
• Blog/Podcast/video on your topic.
• Promote posts one on one.
• Getting feedback from your listeners!

• Start an email list. Connect it to your blog so new posts go out as emails.
• Create a Reader Magnet (Tip Sheet, Printable, Guide, Etc.)
• Write the book
• Advertise
• Experiment
Sponsor:

5 Year Plan to Become a Bestselling Novelist 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Featured Patron

Woman of Sin by Debra B. Diaz

Alysia of Athens is sold into slavery during the turbulent reign of Tiberius Caesar. When she runs away, she finds herself in the battle-torn land of Palestine, where her life is forever changed.

Call our listener help line!

Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/203/

In this episode we’re going to talk about book marketing milestones and how knowing them will help you focus on what matters most the moment.

Why you should listen to this episode 

How many balls can you juggle? Three? Four?

Whichballs should you juggle?

Show Notes

Talking Points:

Reminder: We now have a listener help line! You can call 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.

We still take text questions too.

This episode comes from listener Becca Kinze who says, “First, your podcast has been extremely helpful and I look forward to each of your episodes, so thank you for taking the time to do it.

“My biggest irritation when it comes to marketing is yes, that I have to do it, but more so whento do it. Are there milestones a beginning writer should reach before building a website, for example? Or starting a newsletter? I feel like there’s a lot of pressure to dive right in and start gaining followers, but in the same way I wouldn’t want to send a proposal that’s not ready, I don’t want to build a platform that’s not ready.”

 

Marketing Milestones for Fiction

• Discover and define who you are
• Build your website (debate)
• Write a short story
• Write your first book
• Write another short story
• Refine who you are
• Refine/Build your website
• Start an Email List
• Build a Landing Page for your short story Reader Magnet
• Promote the short story one on one and send people to the landing page.
• Write the second book.
• Advertise/PR
• Experiment
 

Marketing Milestones for Nonfiction

• Discover and define who you are
• Build your website and blog
• Blog/Podcast/video on your topic.
• Promote posts one on one.
• Getting feedback from your listeners!

• Start an email list. Connect it to your blog so new posts go out as emails.
• Create a Reader Magnet (Tip Sheet, Printable, Guide, Etc.)
• Write the book
• Advertise
• Experiment
Sponsor:

5 Year Plan to Become a Bestselling Novelist 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Featured Patron

Woman of Sin by Debra B. Diaz

Alysia of Athens is sold into slavery during the turbulent reign of Tiberius Caesar. When she runs away, she finds herself in the battle-torn land of Palestine, where her life is forever changed.

Call our listener help line!

Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact .]]></description>
<enclosure  url='https://play.hubhopper.com/a075c2feb0950b4e3cd9f2671cd24a6e.mp3?s=rss-feed'  length='29320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1921</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051929/203-book-marketing-milestones.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051929/203-book-marketing-milestones.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >202 How to Create a Landing Page</title>
<link >https://listen.hubhopper.com/episode/202-how-to-create-a-landing-page-1788977483/33051930</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253903</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 19 Aug 2019 08:31:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/202/

In this episode we are going to talk about landing pages.

But first, an announcement: We now have a listener help and input line! You can call 512-827-8377 and leave a question on our voicemail and we might answer it on a future episode‬. You can also send us a high quality recording on NovelMarketing.com/contact.

Show Notes

What is a Landing Page?


• A landing page is a web page designed to get the visitor to take a specific action.
• Extreme landing pages are called Squeeze pages where only one kind of action can be taken. Usually, giving your email address and signing up for your newsletter.
• Typically, landing pages are educational and help answer any questions and objections someone has about taking that specific action.
• People typically come directly to landing pages and not through your website’s home page. This is the page new visitors “land” on.
• Landing pages are often not listed in the menu of a website.
• Traffic comes from Ads, Emails, Interviews, a link from the back of your ebook, or even physical book, etc.
• Example 1: www.PodcastHostDirectory.com 
• Example 2: https://mailchi.mp/2c6ed6bde99f/free-song-from-rooms 

 

Why are Landing Pages Useful?


• Landing pages work because they increase your conversion rate. More people take action on a landing page than they do on any other kind of page.
• They’re simple, easy to understand, easy for people to take action.
• The more options you give someone, the less likely they are to take any action.

• Jams Experiment


• This is why so few landing pages have navigation.

 

How Can Authors Use Landing Pages?

Authors use landing pages to:


• Get signups up for a launch team.
• Grow an email list by promoting a reader magnet.
• Sell a book

• MyBookTable Pro has a Landing Page mode that does this automatically


• Promote a launch party.
• Get signups for a Webinar or other online event

 

What to put on your landing page:


• Headline “The World’s Most Comprehensive Podcast Host Directory”
• Explanation/what they get “Get in contact with over 100,000 podcast hosts from around the world! Currently available for Novel Marketing Podcast patrons only.”
• Graphic
• Form (Sometimes a call to action button like “Buy Now”)
• Video (Optional)
• Testimonials/Endorsements (Optional)
• FAQ (Optional)

 

Landing Page Tips


• Stick close to the template.
• Assume that the person coming to the page is not yet convinced to take action. Ask yourself, what would push them over the edge to take action?
• Making sure your landing pages are mobile responsive.
• Have your buttons complete the sentence “I want to ____”

• Examples:

• Download the free guide
• Read the short story
• Sign up for the ______ (webinar, etc.)




• Keep the page focused. Don’t mention the sequel
• Answer the “why” which is the whole point of the thing!
• Answer the “what’s in it for me?”
• Respond to any objections.

• “You can unsubscribe at any time with one click.”
• “I won’t let anyone else have access to your email, ever.”


• Keep the form simple. Don’t ask for more than you need.
• Use trust badges if possible.
• Advanced: Split test your landing page to see what works and what doesn’t

• https://www.novelmarketing.com/172/ 



 

Tools to Make Landing Page Creation Easier


• LeadPages.net 
• Expensive, top of the line solution.


• Divi Theme For WordPress (Affiliate Link)

• This is what Thomas uses.


• MailChimp , ConvertKit (Affiliate Link), and MailerLite all have landing page builders.
• Your website may have a landing page builder built in.
• MyBookTable Pro has a landing page mode. It is one of the biggest perks to upgrading to pro.

 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .

Featured Patron

You’re the Cream in My Coffee by Jennifer Lamont Leo

In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well. Suddenly everything in her life is up for grabs.

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link).

Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/202/

In this episode we are going to talk about landing pages.

But first, an announcement: We now have a listener help and input line! You can call 512-827-8377 and leave a question on our voicemail and we might answer it on a future episode‬. You can also send us a high quality recording on NovelMarketing.com/contact.

Show Notes

What is a Landing Page?


• A landing page is a web page designed to get the visitor to take a specific action.
• Extreme landing pages are called Squeeze pages where only one kind of action can be taken. Usually, giving your email address and signing up for your newsletter.
• Typically, landing pages are educational and help answer any questions and objections someone has about taking that specific action.
• People typically come directly to landing pages and not through your website’s home page. This is the page new visitors “land” on.
• Landing pages are often not listed in the menu of a website.
• Traffic comes from Ads, Emails, Interviews, a link from the back of your ebook, or even physical book, etc.
• Example 1: www.PodcastHostDirectory.com 
• Example 2: https://mailchi.mp/2c6ed6bde99f/free-song-from-rooms 

 

Why are Landing Pages Useful?


• Landing pages work because they increase your conversion rate. More people take action on a landing page than they do on any other kind of page.
• They’re simple, easy to understand, easy for people to take action.
• The more options you give someone, the less likely they are to take any action.

• Jams Experiment


• This is why so few landing pages have navigation.

 

How Can Authors Use Landing Pages?

Authors use landing pages to:


• Get signups up for a launch team.
• Grow an email list by promoting a reader magnet.
• Sell a book

• MyBookTable Pro has a Landing Page mode that does this automatically


• Promote a launch party.
• Get signups for a Webinar or other online event

 

What to put on your landing page:


• Headline “The World’s Most Comprehensive Podcast Host Directory”
• Explanation/what they get “Get in contact with over 100,000 podcast hosts from around the world! Currently available for Novel Marketing Podcast patrons only.”
• Graphic
• Form (Sometimes a call to action button like “Buy Now”)
• Video (Optional)
• Testimonials/Endorsements (Optional)
• FAQ (Optional)

 

Landing Page Tips


• Stick close to the template.
• Assume that the person coming to the page is not yet convinced to take action. Ask yourself, what would push them over the edge to take action?
• Making sure your landing pages are mobile responsive.
• Have your buttons complete the sentence “I want to ____”

• Examples:

• Download the free guide
• Read the short story
• Sign up for the ______ (webinar, etc.)




• Keep the page focused. Don’t mention the sequel
• Answer the “why” which is the whole point of the thing!
• Answer the “what’s in it for me?”
• Respond to any objections.

• “You can unsubscribe at any time with one click.”
• “I won’t let anyone else have access to your email, ever.”


• Keep the form simple. Don’t ask for more than you need.
• Use trust badges if possible.
• Advanced: Split test your landing page to see what works and what doesn’t

• https://www.novelmarketing.com/172/ 



 

Tools to Make Landing Page Creation Easier


• LeadPages.net 
• Expensive, top of the line solution.


• Divi Theme For WordPress (Affiliate Link)

• This is what Thomas uses.


• MailChimp , ConvertKit (Affiliate Link), and MailerLite all have landing page builders.
• Your website may have a landing page builder built in.
• MyBookTable Pro has a landing page mode. It is one of the biggest perks to upgrading to pro.

 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .

Featured Patron

You’re the Cream in My Coffee by Jennifer Lamont Leo

In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well. Suddenly everything in her life is up for grabs.

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link).

Do you have a question you would like us to answer on the show? Call our listener help line! 512-827-8377‬. You can also send us a high quality recording on NovelMarketing.com/contact.]]></description>
<enclosure  url='https://play.hubhopper.com/71e7f1b0c749b9e44606958b04b39196.mp3?s=rss-feed'  length='21210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1390</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051930/202-how-to-create-a-landing-page.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051930/202-how-to-create-a-landing-page.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >201 Book Marketing 101: How to Price Your Ebook</title>
<link >https://listen.hubhopper.com/episode/201-book-marketing-101-how-to-price-your-ebook-1788977483/33051931</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253941</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 12 Aug 2019 08:31:40 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/201/

In this episode, we are going to talk about how to price your eBook. 

Show Notes

Introduction:

One of those episodes we can’t believe we’ve never done, because it’s a question everyone seems to always be asking.

What should you price your ebook? We have a short answer and a long answer.

The Short Answer:All eBook pricing is an ongoing/never ending experiment

The Long Answer:

We’ll give you broad strokes, and then specific brush strokes that will help you make an informed decision.

How pricing works in economics. 


• In general, prices are driven by supply and demand.
• Elastic Prices (Genre Fiction)
• Non-Elastic Prices (Textbooks)
• How do you become less elastic? Build a strong brand!

• Example: Brandon Sanderson-Thomas will pay the going price!



 

The Pricing Graph


• Higher Prices Lower Unit Sales
• Lower Prices Higher Unit Sales
• Sweet spot, where you have maximum profit. Also known as the point of equilibrium.



 

What is Your Objective? The goal for all authors is not necessarily to maximize profits. Sell Lots of Books? Or … Make Lots of Money?

 

Sell Lots of Books

 


• When you’re in the start to middle of your career- books in as many hands as possible. (Pirating again.)
• More sales makes Amazon smarter- they know who will buy your book
• You’ll rise higher on the charts. More reviews. More email subscribers.
• Price? $0.99 On average, authors sell at least twice as many copies at $0.99 as they do at any other price point.

• The downside of $0.99 is that Amazon penalizes you by reducing your profits.


• Impulse buy.
• Success drives success.

 

Make Lots of Money


• The sweet spot has been $3.99

• This is a fluid number …


• The royalty structure on most major retailers is dependent on price.
• Amazon: 70% of every sale they make when their book is priced between $2.99 and $9.99, and 35% of the sale when their book is priced below $2.99.
• However, this only works IF:


• Great cover
• Great (and lots of) reviews

 


• What if you don’t have those two things?

• Run a $.99 promo and garner reviews, then come back.



 

Apparel Pricing as an Example

$20 for a t-shirt … sits on the rack, now on sale for $5! Wow, great savings! Wrong. You have $5 less, but that anchoring works!

 

Establish a Brand


• High prices can establish a luxury brand. 
• The problem with a race to the bottom is that you just might win.
• You never want to be the second cheapest option.

 

What if You Want High Sales and High Profit?


• Consider KDP Select- exclusive to Amazon

• Kindle Countdown Deals and …
• KENP Payouts. Authors running a promotion at $0.99 earn a 70% royalty effectively doubling the royalty on each of their sales.
• Pages read: authors enrolled in KDP Select see an increase in the number of pages read when they run a promotion.

• On average, authors see a 1300 bump in KENP reads the day of the promotion, with reads increasing into the weeks after the promotion. With the current payout per page amount averaging $0.0045, that’s an additional $5.85 in earnings per day that an author earns off the promotion.





 

What Price Should YouChoose? 

 


• You can price a book based on a combination of any of these factors:



• Length
• Genre
• Marketing reasons
• What other similar authors charge
• Amazon’s suggestion- KDP dashboard will suggest



 


• Pricing Based on Length- In general, the longer the story, the more you can charge:

 



• Flash Fiction – 1,000 words $0.00 – $0.99
• Short Short Story – 1,000 – 5,000 words- $0.00 – $0.99
• Short Story – 5,000 – 10,000 words- – $0.99 – $1.99
• (Digression- we’re big on writing short stories … and you can often make the same you’d make on a 90k novel!)
• Novelette – 10,000 – 20,000 words- $1.99 – $3.99
• Novella – 20,000 – 40,000 words- $2.99 – $5.99
• Novel – 40,000 – 120,000 words- $2.99 – $7.99
• Epic Novel – 120,000 words – $5.99 – $12.99



 


• Pricing Based on Genre
• Specific genres usually have a specific price point. Stick to that.
• Know your genre. Look at trad pricing, sure, but look at indie publishing as well
• The growth is with indies … so while trads will say sales are flat or down, it’s not true, trad sales are flat, but not indie.



 

 


• Pricing Based on Marketing

 



• We talked about this above



 


• What Other (Similar) Authors Charge
• Look at your also boughts
• Depends on if they’re a bigger seller than you/or lower



 


• Amazon will Suggest

 

A Few More Thoughts

 


• Run simple month long experiments
• Short-term discounts on Boxed Sets Sell Well
• Backlist helps sell the front list- the best marketing for your books will always be your books
• Non-fiction- you can price higher
• Price your Physical]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/201/

In this episode, we are going to talk about how to price your eBook. 

Show Notes

Introduction:

One of those episodes we can’t believe we’ve never done, because it’s a question everyone seems to always be asking.

What should you price your ebook? We have a short answer and a long answer.

The Short Answer:All eBook pricing is an ongoing/never ending experiment

The Long Answer:

We’ll give you broad strokes, and then specific brush strokes that will help you make an informed decision.

How pricing works in economics. 


• In general, prices are driven by supply and demand.
• Elastic Prices (Genre Fiction)
• Non-Elastic Prices (Textbooks)
• How do you become less elastic? Build a strong brand!

• Example: Brandon Sanderson-Thomas will pay the going price!



 

The Pricing Graph


• Higher Prices Lower Unit Sales
• Lower Prices Higher Unit Sales
• Sweet spot, where you have maximum profit. Also known as the point of equilibrium.



 

What is Your Objective? The goal for all authors is not necessarily to maximize profits. Sell Lots of Books? Or … Make Lots of Money?

 

Sell Lots of Books

 


• When you’re in the start to middle of your career- books in as many hands as possible. (Pirating again.)
• More sales makes Amazon smarter- they know who will buy your book
• You’ll rise higher on the charts. More reviews. More email subscribers.
• Price? $0.99 On average, authors sell at least twice as many copies at $0.99 as they do at any other price point.

• The downside of $0.99 is that Amazon penalizes you by reducing your profits.


• Impulse buy.
• Success drives success.

 

Make Lots of Money


• The sweet spot has been $3.99

• This is a fluid number …


• The royalty structure on most major retailers is dependent on price.
• Amazon: 70% of every sale they make when their book is priced between $2.99 and $9.99, and 35% of the sale when their book is priced below $2.99.
• However, this only works IF:


• Great cover
• Great (and lots of) reviews

 


• What if you don’t have those two things?

• Run a $.99 promo and garner reviews, then come back.



 

Apparel Pricing as an Example

$20 for a t-shirt … sits on the rack, now on sale for $5! Wow, great savings! Wrong. You have $5 less, but that anchoring works!

 

Establish a Brand


• High prices can establish a luxury brand. 
• The problem with a race to the bottom is that you just might win.
• You never want to be the second cheapest option.

 

What if You Want High Sales and High Profit?


• Consider KDP Select- exclusive to Amazon

• Kindle Countdown Deals and …
• KENP Payouts. Authors running a promotion at $0.99 earn a 70% royalty effectively doubling the royalty on each of their sales.
• Pages read: authors enrolled in KDP Select see an increase in the number of pages read when they run a promotion.

• On average, authors see a 1300 bump in KENP reads the day of the promotion, with reads increasing into the weeks after the promotion. With the current payout per page amount averaging $0.0045, that’s an additional $5.85 in earnings per day that an author earns off the promotion.





 

What Price Should YouChoose? 

 


• You can price a book based on a combination of any of these factors:



• Length
• Genre
• Marketing reasons
• What other similar authors charge
• Amazon’s suggestion- KDP dashboard will suggest



 


• Pricing Based on Length- In general, the longer the story, the more you can charge:

 



• Flash Fiction – 1,000 words $0.00 – $0.99
• Short Short Story – 1,000 – 5,000 words- $0.00 – $0.99
• Short Story – 5,000 – 10,000 words- – $0.99 – $1.99
• (Digression- we’re big on writing short stories … and you can often make the same you’d make on a 90k novel!)
• Novelette – 10,000 – 20,000 words- $1.99 – $3.99
• Novella – 20,000 – 40,000 words- $2.99 – $5.99
• Novel – 40,000 – 120,000 words- $2.99 – $7.99
• Epic Novel – 120,000 words – $5.99 – $12.99



 


• Pricing Based on Genre
• Specific genres usually have a specific price point. Stick to that.
• Know your genre. Look at trad pricing, sure, but look at indie publishing as well
• The growth is with indies … so while trads will say sales are flat or down, it’s not true, trad sales are flat, but not indie.



 

 


• Pricing Based on Marketing

 



• We talked about this above



 


• What Other (Similar) Authors Charge
• Look at your also boughts
• Depends on if they’re a bigger seller than you/or lower



 


• Amazon will Suggest

 

A Few More Thoughts

 


• Run simple month long experiments
• Short-term discounts on Boxed Sets Sell Well
• Backlist helps sell the front list- the best marketing for your books will always be your books
• Non-fiction- you can price higher
• Price your Physical]]></description>
<enclosure  url='https://play.hubhopper.com/fe134b3d0eb4afc5b8bc34de24fb1558.mp3?s=rss-feed'  length='35590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2332</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051931/201-book-marketing-101-how-to-price-your-ebook.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051931/201-book-marketing-101-how-to-price-your-ebook.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >200 Celebration</title>
<link >https://listen.hubhopper.com/episode/200-celebration-1788977483/33051932</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253888</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 05 Aug 2019 08:42:57 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/200/

In this episode we’re celebrating 200 episodes of Novel Marketing. We’re going to talk about what has changed over the last 6 years, what we’ve learned, answer your questions LIVE! Give away prizes and so much more. One of our listeners suggested we do a 200 minute mega episode, this won’t be that long, but it is jam-packed with cool stuff. But first, some housekeeping about the live stream.

Show Notes

Welcome to the live stream!


• Live chat. Let’s test it! Post where you are from in the comments.
• How to ask questions.
• Some of the prizes we will be giving away will go to people who ask questions.
• You can also vote on the questions other people ask.

 

First Giveaway:


• Prize: Free half hour consultation with Jim
• How to enter: Ask a question.
• Audiofile 1 Chase Replogle from the PastorWriter podcast 
• Mercy!
• Winner: https://www.crowdcast.io/chipsampson 

 

Things that have changed in the last five years:


• We don’t sound as terrible as we used to.
• The rise of Amazon’s dominance. Six years ago Borders still existed!
• The fall of social media.
• The rise of advertising. Mark Dawson effect.
• The rise of podcasting.
• The rise of indies. When we started we were focused mostly on traditionally published authors.
• More acceptance that if you write, you have to market

 

Second Giveaway: 


• Prize: Free Consultation with Thomas Umstattd
• How to enter: Ask a question.
• Audiofile 2 Karen Ball & Erin Taylor Young from the Write from the Deep Podcast 
• Winner: https://www.crowdcast.io/maddiemozley 

 

Big Dramas Over the Last Five Years


• Thomas’ Courtship Blog Post 
• Thomas set the internet on fire and almost changed is brand in the process.
• Triggered a 3 month long hiatus from the show.


• 2016 Election 
• We learned you don’t want us to talk about politics even obliquely.


• GDPR 
• We were one of the first to say Americans don’t need to stress about European laws.


• MailChimp 
• We were one of the few to say not everyone needs to leave MailChimp, although, we left mailchimp ourselves


• Amazon Counterfeiting 
• This is still a breaking story, but one we are covering.



 

Special Gifts for $5+ Patrons!


• For for $5+ Patrons: Podcast Host Directory 
• For Everyone: 20% off all our courses ! Just use coupon code “200” at checkout.
• 

 

Thomas’ Favorite Episodes


• Episode 199 How to Create a Design Brief for Your Book Cover 
• Why? Best resource we’ve made yet. The 7 page template is amazing.


• Episodes 041-043 – How to Create A Breakthrough Author Brand Series 
• Why? Creating these episodes came from a breakthrough in thinking I had about branding. It is a step by step system for creating a brand. I should expand it into a course.


• Episode 054 – The Enclave Files #1 and Episode 074 The Enclave Files #2 
• Doing a real time case study was scary. I was happy to report things worked out! Sales went up over 500%.



 

Third Giveaway


• Prize: Free Back Cover Copy by Jim
• How to Enter: Post how long you have been listening to the podcast in the comments.
• Audiofile 3: Mary DeMuth with Pray Every Day 
• Winner: https://www.crowdcast.io/cherylshaver 

 

Jim’s Favorite Episodes


• 101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One 
• Ours has changed my life! 


• 197 How To Sell A Ton More Books With Public Speaking 
• The more you speak, the more books you sell.


• 189 How to Craft a Compelling Elevator Pitch for Your Book &111 – How to Write Best$elling Back Cover Copy 
• This is where books are bought … or not bought.


• 165 How to Create Book Clubs Resources for Your Book 
• Word of mouth, word of mouth, word of mouth …


• 156 – Six Things Readers are Looking for on Your Website 
• This is your home … six ways to make it inviting.


• 130 – Myths Authors Believe 
• There’s a lot of myths out there … we need to do another episode on this!



 

Fourth Giveaway 


• Prize: Tax & Business Guide for Authors Course
• How to Enter: Post in the comments when your first book was published.
• Audio File #4: William Timothy Murray 
• Winner: https://www.crowdcast.io/donovanmneal 

 

Big Podcast Milestones


• Hitting 100,000 Downloads in 2017
• Launching the Five Year Plan

• We had no idea what a life changing course that would be for some people.


• Launching Patreon

• We now have 75 Patrons!


• Launching the Book Launch Blueprint

• Doing courses in real time turned out to be a lot of fun.


• Hitting 100 reviews on Apple Podcasts.

• This happened embarrassingly recently. We need to ask for reviews more often.


• Getting our first negative review on Apple Podcasts https://itunes.apple.com/us/podcast/novel-marketing/id721122555?mt=2&ls=1 
• Switching to ZenCastr

• Better audi]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/200/

In this episode we’re celebrating 200 episodes of Novel Marketing. We’re going to talk about what has changed over the last 6 years, what we’ve learned, answer your questions LIVE! Give away prizes and so much more. One of our listeners suggested we do a 200 minute mega episode, this won’t be that long, but it is jam-packed with cool stuff. But first, some housekeeping about the live stream.

Show Notes

Welcome to the live stream!


• Live chat. Let’s test it! Post where you are from in the comments.
• How to ask questions.
• Some of the prizes we will be giving away will go to people who ask questions.
• You can also vote on the questions other people ask.

 

First Giveaway:


• Prize: Free half hour consultation with Jim
• How to enter: Ask a question.
• Audiofile 1 Chase Replogle from the PastorWriter podcast 
• Mercy!
• Winner: https://www.crowdcast.io/chipsampson 

 

Things that have changed in the last five years:


• We don’t sound as terrible as we used to.
• The rise of Amazon’s dominance. Six years ago Borders still existed!
• The fall of social media.
• The rise of advertising. Mark Dawson effect.
• The rise of podcasting.
• The rise of indies. When we started we were focused mostly on traditionally published authors.
• More acceptance that if you write, you have to market

 

Second Giveaway: 


• Prize: Free Consultation with Thomas Umstattd
• How to enter: Ask a question.
• Audiofile 2 Karen Ball & Erin Taylor Young from the Write from the Deep Podcast 
• Winner: https://www.crowdcast.io/maddiemozley 

 

Big Dramas Over the Last Five Years


• Thomas’ Courtship Blog Post 
• Thomas set the internet on fire and almost changed is brand in the process.
• Triggered a 3 month long hiatus from the show.


• 2016 Election 
• We learned you don’t want us to talk about politics even obliquely.


• GDPR 
• We were one of the first to say Americans don’t need to stress about European laws.


• MailChimp 
• We were one of the few to say not everyone needs to leave MailChimp, although, we left mailchimp ourselves


• Amazon Counterfeiting 
• This is still a breaking story, but one we are covering.



 

Special Gifts for $5+ Patrons!


• For for $5+ Patrons: Podcast Host Directory 
• For Everyone: 20% off all our courses ! Just use coupon code “200” at checkout.
• 

 

Thomas’ Favorite Episodes


• Episode 199 How to Create a Design Brief for Your Book Cover 
• Why? Best resource we’ve made yet. The 7 page template is amazing.


• Episodes 041-043 – How to Create A Breakthrough Author Brand Series 
• Why? Creating these episodes came from a breakthrough in thinking I had about branding. It is a step by step system for creating a brand. I should expand it into a course.


• Episode 054 – The Enclave Files #1 and Episode 074 The Enclave Files #2 
• Doing a real time case study was scary. I was happy to report things worked out! Sales went up over 500%.



 

Third Giveaway


• Prize: Free Back Cover Copy by Jim
• How to Enter: Post how long you have been listening to the podcast in the comments.
• Audiofile 3: Mary DeMuth with Pray Every Day 
• Winner: https://www.crowdcast.io/cherylshaver 

 

Jim’s Favorite Episodes


• 101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One 
• Ours has changed my life! 


• 197 How To Sell A Ton More Books With Public Speaking 
• The more you speak, the more books you sell.


• 189 How to Craft a Compelling Elevator Pitch for Your Book &111 – How to Write Best$elling Back Cover Copy 
• This is where books are bought … or not bought.


• 165 How to Create Book Clubs Resources for Your Book 
• Word of mouth, word of mouth, word of mouth …


• 156 – Six Things Readers are Looking for on Your Website 
• This is your home … six ways to make it inviting.


• 130 – Myths Authors Believe 
• There’s a lot of myths out there … we need to do another episode on this!



 

Fourth Giveaway 


• Prize: Tax & Business Guide for Authors Course
• How to Enter: Post in the comments when your first book was published.
• Audio File #4: William Timothy Murray 
• Winner: https://www.crowdcast.io/donovanmneal 

 

Big Podcast Milestones


• Hitting 100,000 Downloads in 2017
• Launching the Five Year Plan

• We had no idea what a life changing course that would be for some people.


• Launching Patreon

• We now have 75 Patrons!


• Launching the Book Launch Blueprint

• Doing courses in real time turned out to be a lot of fun.


• Hitting 100 reviews on Apple Podcasts.

• This happened embarrassingly recently. We need to ask for reviews more often.


• Getting our first negative review on Apple Podcasts https://itunes.apple.com/us/podcast/novel-marketing/id721122555?mt=2&ls=1 
• Switching to ZenCastr

• Better audi]]></description>
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<title >199 How to Create a Design Brief for Your Book Cover</title>
<link >https://listen.hubhopper.com/episode/199-how-to-create-a-design-brief-for-your-book-cover-1788977483/33051933</link>
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<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 29 Jul 2019 08:45:38 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/199/

In this episode, we are going to talk about how to create your best book cover ever by using the power of a design brief.

But first, episode 200 is coming up!


• We’ll be recording live!
• We’ll have prizes, lots of prizes, including one for every live attendee. You’re guaranteed to win!
• There will be cake! Ok digital cake, but still…
• Very fun elements involving you …
• One of the most exciting episodes we have ever done, you won’t want to miss it.

Event Details:


• What: Live episode recording.
• When: 7pm Central Time on Wednesday July 31st 2019
• Where: Register Here 
• Why: Because 200 episodes is a big deal!

Show Notes

Introduction:


• Briefly, what is a design brief?

• Info your designer needs to develop the best cover possible.
• Like a wedding plan for your book cover.


• Briefly, why do authors need one?

• The curse of knowledge destroys many book covers.


• What is the curse of knowledge?

• It’s when you forget what it is like not to know what you know about your book.
• The designer knows nothingabout your book. The better informed she is about the project, the better of a design you will get.


• This is where a design brief comes in.

What is a Design Brief?


• A document that describes the design you need.
• Sets budget expectations.
• Used to collect bids from designers. Help designers decide if they are a good fit for your project.
• Describes your goals and timeline
• It communicates “commanders intent ” it described the “what” not the “how.”
• Top designers often have their own brief templates, sometimes called an intake document.
• Services like 99 designs walk you through the process of creating a design brief.

Why are Design Brief Important?


• Many design projects end up with unhappy people on both sides of the coin, and the cause of the frustration can be traced back to the very earliest contacts.
• Projects without good briefs:

• go over budget (briefs help you hit your budget)
• run late (briefs help the project faster)
• miss the mark (briefs help you get the design you want)



Design Brief Tips


• Communicate the marketing goal of the design. Then trust the designer to accomplish that goal.
• Answer the “why” of buying your book. Why would the target reader want to buy your book? This may be obvious to you but not to someone who hasn’t spent hundreds of hours inside your story.
• Describe a single target reader rather than a demographic range.

Design Brief Mistakes


• Trying to do too many things with the design.

• Rule of thumb: One symbol per cover,


• Conflicting priorities:

• Rule of thumb: When everything is a priority nothing is.


• A lack of specifics
Rule of thumb: Avoiding meaningless phrases like: “I want this design to pop”, “Just make my cover look good.”
• Too much micromanaging.

• You are not a design expert! Hire a designer you can trust to accomplish your goals.



Design Brief Elements


• Summary
• Budget

• Describe a range of what you are wanting to spend.


• Timeline
• Goal

• What do you want the design to accomplish?


• Audience

• Who are you trying to influence with the design?
• Describe a representative person.
• What books do they like to read? What movies do they like to watch?


• Emotions

• What emotion do you want someone looking at the cover to feel?


• Book Description

• The blurb of your book plus any other information you think will be helpful.


• Genre Description

• Describe the specific genre of your book. Be as specific as possible.


• Similar Titles/Similar Authors

• List popular titles that are similar to your book.
• Pick one that you want to copy. (optional)


• Symbol ideas

• Share symbols for your book that you think will resonate emotionally with readers.
• Dragon, a knight, a couple kissing.
• Remember, one symbol per cover.


• Available Resources

• Photos?

• Roomsexample


• Previous covers?
• Previous designs?


• Your Definite “Nos”
• Cover Elements and Priority

• You pick the priority for each element.

• What to prioritize most depends on your strategy.
• When everything is a priority, nothing is.
• Feel free to explain why something is the priority level it is


• Title
• Subtitle
• Author
• Series Name & Number
• Cover Symbol
• Endorsement

• If Stephen King has endorsed …


• Back Cover Copy

• This is part of the design!


• Back Cover Symbol
• ISBN & Shelving Instructions


• Book Details

• Book Dimensions

• 6″ x 9”
• 5.5″ x 8.5″


• Paperback/Hardback
• Number of pages


• How you like to communicate

• Texts?
• Email?
• Phone calls?



Featured Patron

The Embers Series by Carrie Daws. A hurricane and a series of unexplained fires hits too close to home. What will it cost inspector Cassandra McCarthy do to protect the citizen]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/199/

In this episode, we are going to talk about how to create your best book cover ever by using the power of a design brief.

But first, episode 200 is coming up!


• We’ll be recording live!
• We’ll have prizes, lots of prizes, including one for every live attendee. You’re guaranteed to win!
• There will be cake! Ok digital cake, but still…
• Very fun elements involving you …
• One of the most exciting episodes we have ever done, you won’t want to miss it.

Event Details:


• What: Live episode recording.
• When: 7pm Central Time on Wednesday July 31st 2019
• Where: Register Here 
• Why: Because 200 episodes is a big deal!

Show Notes

Introduction:


• Briefly, what is a design brief?

• Info your designer needs to develop the best cover possible.
• Like a wedding plan for your book cover.


• Briefly, why do authors need one?

• The curse of knowledge destroys many book covers.


• What is the curse of knowledge?

• It’s when you forget what it is like not to know what you know about your book.
• The designer knows nothingabout your book. The better informed she is about the project, the better of a design you will get.


• This is where a design brief comes in.

What is a Design Brief?


• A document that describes the design you need.
• Sets budget expectations.
• Used to collect bids from designers. Help designers decide if they are a good fit for your project.
• Describes your goals and timeline
• It communicates “commanders intent ” it described the “what” not the “how.”
• Top designers often have their own brief templates, sometimes called an intake document.
• Services like 99 designs walk you through the process of creating a design brief.

Why are Design Brief Important?


• Many design projects end up with unhappy people on both sides of the coin, and the cause of the frustration can be traced back to the very earliest contacts.
• Projects without good briefs:

• go over budget (briefs help you hit your budget)
• run late (briefs help the project faster)
• miss the mark (briefs help you get the design you want)



Design Brief Tips


• Communicate the marketing goal of the design. Then trust the designer to accomplish that goal.
• Answer the “why” of buying your book. Why would the target reader want to buy your book? This may be obvious to you but not to someone who hasn’t spent hundreds of hours inside your story.
• Describe a single target reader rather than a demographic range.

Design Brief Mistakes


• Trying to do too many things with the design.

• Rule of thumb: One symbol per cover,


• Conflicting priorities:

• Rule of thumb: When everything is a priority nothing is.


• A lack of specifics
Rule of thumb: Avoiding meaningless phrases like: “I want this design to pop”, “Just make my cover look good.”
• Too much micromanaging.

• You are not a design expert! Hire a designer you can trust to accomplish your goals.



Design Brief Elements


• Summary
• Budget

• Describe a range of what you are wanting to spend.


• Timeline
• Goal

• What do you want the design to accomplish?


• Audience

• Who are you trying to influence with the design?
• Describe a representative person.
• What books do they like to read? What movies do they like to watch?


• Emotions

• What emotion do you want someone looking at the cover to feel?


• Book Description

• The blurb of your book plus any other information you think will be helpful.


• Genre Description

• Describe the specific genre of your book. Be as specific as possible.


• Similar Titles/Similar Authors

• List popular titles that are similar to your book.
• Pick one that you want to copy. (optional)


• Symbol ideas

• Share symbols for your book that you think will resonate emotionally with readers.
• Dragon, a knight, a couple kissing.
• Remember, one symbol per cover.


• Available Resources

• Photos?

• Roomsexample


• Previous covers?
• Previous designs?


• Your Definite “Nos”
• Cover Elements and Priority

• You pick the priority for each element.

• What to prioritize most depends on your strategy.
• When everything is a priority, nothing is.
• Feel free to explain why something is the priority level it is


• Title
• Subtitle
• Author
• Series Name & Number
• Cover Symbol
• Endorsement

• If Stephen King has endorsed …


• Back Cover Copy

• This is part of the design!


• Back Cover Symbol
• ISBN & Shelving Instructions


• Book Details

• Book Dimensions

• 6″ x 9”
• 5.5″ x 8.5″


• Paperback/Hardback
• Number of pages


• How you like to communicate

• Texts?
• Email?
• Phone calls?



Featured Patron

The Embers Series by Carrie Daws. A hurricane and a series of unexplained fires hits too close to home. What will it cost inspector Cassandra McCarthy do to protect the citizen]]></description>
<enclosure  url='https://play.hubhopper.com/1b564e04d246cfd0a8c491cc41d20d7a.mp3?s=rss-feed'  length='33590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2201</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<item>
<title >198 How to Protect Yourself from Counterfeiting and Other Amazon Attacks</title>
<link >https://listen.hubhopper.com/episode/198-how-to-protect-yourself-from-counterfeiting-and-other-amazon-attacks-1788977483/33051934</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253945</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 22 Jul 2019 08:39:17 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/198/

In this episode we are going to talk about all the bad things people do on Amazon and how to protect yourself from Counterfeiting, Reviewbombing, and Copyright Hijacking.

Introduction

Our timing on the piracy episode (196) could not have been worse. The same week that episode came out a big counterfeiting scandal broke out. We didn’t even mention counterfeiting but a lot of people got confused … and thought we were saying counterfeiting is a good thing. It’s not!

The difference between piracy, counterfeiting and plagiarism.


• Plagiarism: they steal the credit for your work.
• Piracy: they share digital copies of your work for free without your permission
• Counterfeiting: they sell physical counterfeits of your paper books.

In this episode we are going to talk about how to fight counterfeiting and the other ways nefarious people can make trouble for you on Amazon.

How Amazon Fights Fraud


• Machine Learning
• Outsourced Call Centers
• They are trying to control costs as much as possible while fighting fraud because they make money when fraudulent products sell so fighting fraud is not a financially motivated fight. When Amazon is financially motivated to fight something, they have a U.S. based team working on it.

According to the New York Times: “In February, Amazon included counterfeiting in its financial disclosures as a risk factor for the first time , saying it might not be able to prevent its merchants “from selling unlawful, counterfeit, pirated or stolen goods” or “selling goods in an unlawful or unethical manner.”

Attack #1 Counterfeiting

The story of the scandal.

Liturgy of the Ordinary 

How it works:


• Counterfeiter creates their own digital copy of your book.
• Uploads it to a print on demand service and has books shipped to Amazon.
• They undercut your price for a new book.
• When a customer purchases a copy of your paper book, Amazon sends them to the lowest priced option which is the counterfeiter.

 

What to do about it:


• Look for “Ships and Sold By Amazon” on the default buy button on your books on Amazon.

• It is says Sold By Amazon and Ships from Scam Man Books … you could be being counterfeited.
• Buy a copy from the sketchy sellers.


• Check your Amazon page to make sure the buy button is owned by Amazon and not a 3rd party seller.
• Periodically order books from 3rd party sellers and compare the quality, page layout, etc.

 

How to avoid it in the first place:


• Write an unpopular book.
• Lower the price of your paper book. The lower the price, the less appealing of a target you are.

 

Attack #2 Review Bombing

How it works


• A competitor hires trolls to buy your book and then leave bad reviews.
• A bigger problem in other product categories.
• Alternate attack: 5 Star Bomb. The competitor gets a bunch of 5 star reviews added and then gets your book penalized for having fraudulent reviews.

 

What to do about it:


• Click “Report Abuse” under the reviews you expect are fraudulent.
• Ask your fans to report abuse under the review as well. This can also lead to more positive reviews as your fans come to your aid.
• You also can do nothing, a few obviously bad 1 star reviews can actually boost sales.
• Don’t ask for 5 star reviews from your launch team. You want a mix of reviews.

 

Attack # 3 Copyright/Trademark Hijacking

How this attack works.


• Someone files a trademark or copyright on your work.
• Then they complain to Amazon that your book violates their copyright or trademark.
• Amazon then gives them control and revenue from your product pages.
• You have to appeal to get it back.

 

What to do about it:


• File Your Copyright with Your US Copyright Office (Or national equivalent)
• File a Trademark if needed (We recommend LegalZoom.com)

 

Articles:


• Amazon Sold $240K of ‘Liturgy of the Ordinary’ Fakes, Publisher Says 
• What Happens After Amazon’s Domination Is Complete? Its Bookstore Offers Clues 
• Dirty Dealing in the $175 Billion Amazon Marketplace 

 

Featured Patron:

Lucia’s Renaissance by C.L.R. Peterson

Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must make a choice–abandon her beliefs or risk her very life in the turbulent world of late sixteenth-century Italy.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Patrons save 50%!

Learn more at NovelMarketing.com

Transcript

Transcript generated algorithmically by Sonix (Affiliate]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/198/

In this episode we are going to talk about all the bad things people do on Amazon and how to protect yourself from Counterfeiting, Reviewbombing, and Copyright Hijacking.

Introduction

Our timing on the piracy episode (196) could not have been worse. The same week that episode came out a big counterfeiting scandal broke out. We didn’t even mention counterfeiting but a lot of people got confused … and thought we were saying counterfeiting is a good thing. It’s not!

The difference between piracy, counterfeiting and plagiarism.


• Plagiarism: they steal the credit for your work.
• Piracy: they share digital copies of your work for free without your permission
• Counterfeiting: they sell physical counterfeits of your paper books.

In this episode we are going to talk about how to fight counterfeiting and the other ways nefarious people can make trouble for you on Amazon.

How Amazon Fights Fraud


• Machine Learning
• Outsourced Call Centers
• They are trying to control costs as much as possible while fighting fraud because they make money when fraudulent products sell so fighting fraud is not a financially motivated fight. When Amazon is financially motivated to fight something, they have a U.S. based team working on it.

According to the New York Times: “In February, Amazon included counterfeiting in its financial disclosures as a risk factor for the first time , saying it might not be able to prevent its merchants “from selling unlawful, counterfeit, pirated or stolen goods” or “selling goods in an unlawful or unethical manner.”

Attack #1 Counterfeiting

The story of the scandal.

Liturgy of the Ordinary 

How it works:


• Counterfeiter creates their own digital copy of your book.
• Uploads it to a print on demand service and has books shipped to Amazon.
• They undercut your price for a new book.
• When a customer purchases a copy of your paper book, Amazon sends them to the lowest priced option which is the counterfeiter.

 

What to do about it:


• Look for “Ships and Sold By Amazon” on the default buy button on your books on Amazon.

• It is says Sold By Amazon and Ships from Scam Man Books … you could be being counterfeited.
• Buy a copy from the sketchy sellers.


• Check your Amazon page to make sure the buy button is owned by Amazon and not a 3rd party seller.
• Periodically order books from 3rd party sellers and compare the quality, page layout, etc.

 

How to avoid it in the first place:


• Write an unpopular book.
• Lower the price of your paper book. The lower the price, the less appealing of a target you are.

 

Attack #2 Review Bombing

How it works


• A competitor hires trolls to buy your book and then leave bad reviews.
• A bigger problem in other product categories.
• Alternate attack: 5 Star Bomb. The competitor gets a bunch of 5 star reviews added and then gets your book penalized for having fraudulent reviews.

 

What to do about it:


• Click “Report Abuse” under the reviews you expect are fraudulent.
• Ask your fans to report abuse under the review as well. This can also lead to more positive reviews as your fans come to your aid.
• You also can do nothing, a few obviously bad 1 star reviews can actually boost sales.
• Don’t ask for 5 star reviews from your launch team. You want a mix of reviews.

 

Attack # 3 Copyright/Trademark Hijacking

How this attack works.


• Someone files a trademark or copyright on your work.
• Then they complain to Amazon that your book violates their copyright or trademark.
• Amazon then gives them control and revenue from your product pages.
• You have to appeal to get it back.

 

What to do about it:


• File Your Copyright with Your US Copyright Office (Or national equivalent)
• File a Trademark if needed (We recommend LegalZoom.com)

 

Articles:


• Amazon Sold $240K of ‘Liturgy of the Ordinary’ Fakes, Publisher Says 
• What Happens After Amazon’s Domination Is Complete? Its Bookstore Offers Clues 
• Dirty Dealing in the $175 Billion Amazon Marketplace 

 

Featured Patron:

Lucia’s Renaissance by C.L.R. Peterson

Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must make a choice–abandon her beliefs or risk her very life in the turbulent world of late sixteenth-century Italy.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Patrons save 50%!

Learn more at NovelMarketing.com

Transcript

Transcript generated algorithmically by Sonix (Affiliate]]></description>
<enclosure  url='https://play.hubhopper.com/390e25a4e8c6489c626dbd75a0e73c45.mp3?s=rss-feed'  length='24270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1590</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<item>
<title >197 How To Sell A Ton More Books With Public Speaking</title>
<link >https://listen.hubhopper.com/episode/197-how-to-sell-a-ton-more-books-with-public-speaking-1788977483/33051935</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253956</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 15 Jul 2019 07:39:31 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/197/

In this episode we’re going to talk about how to become an excellent speaker.

Thomas and I were talking the other day and realized we often mention that speaking is one of the best ways to sell more books (for example when I keynote at a conference I sell between 30 – 60 percent more books) but we haven’t really even told you how to become a great speaker.

And as we were putting this episode together, we realized this is a subject can’t be captured in one episode. So this is the first in a series of episodes on speaking.

And wait! Before you say, “I’m never going to speak, I’m outta here …” let us just say that if you’re painfully shy and introverted, you can still be a wonderful speaker.


• My friends in radio
• Actors
• You’re not alone!
• No one is born good at speaking.

With that said, let’s jump in and talk about a number of bullet points to keep in mind as you become, or improve your speaking prowess.


• Nervousness Is Normal.

• And you want it! Every time. Even after hundreds of speeches. NCWA Renewal Conference. “Are you nervous, Jim?” A guitar. Pro-athletes say …


• It’s not about you. It’s about them.
• If you need note cards, you’re not ready to give the talk

• Concepts, content, not memorization


• Slide decks, yea or nay?

• If you like them how to use them correctly


• Speak for free- takes the pressure off
• Your words are important, almost as important as your personality

• Authenticity is key

• People can smell B.S. a mile away


• Authentic people are vulnerable people
• Passion is key

• Frank Peretti example




• Worship team Advice
• Tell stories

• 10 stories and you have a speech
• YOURS!
• Why stories are the heart of any great talk


• How to Look at People
• You begin a talk the same way you start a book

• What’s your hook?


• Get to know TED

• Study talks in your area
• Study talks in other areas
• What is good? Bad? Boring?


• Attitudes are contagious, are yours worth catching?
• Get three critique partners

• Your friend
• Your phone
• The audience
• Tape them!


• Practice for free till you get busy and then raise your rates till your happy.

Related Episodes:


• 178 – How to Get Your First Speaking Gigs 

Featured Patron

NOLA , by Molly Jo Realy 

This is Molly Jo’s debut novel, just released, so congratulations! I love her tagline for the novel, “the past never stays buried” … NOLA is set in New Orleans and is a murderous love story with twists and turns galore. You can check it out on Amazon and most other places books are sold. Thank you, Molly Jo for being a Patreon supporter of the Novel Marketing podcast.

Sponsor:

The Rubart Writing Academy 

October 10 – 13 in Seattle

October 31 – Nov 3 in Colorado Springs

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link).]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/197/

In this episode we’re going to talk about how to become an excellent speaker.

Thomas and I were talking the other day and realized we often mention that speaking is one of the best ways to sell more books (for example when I keynote at a conference I sell between 30 – 60 percent more books) but we haven’t really even told you how to become a great speaker.

And as we were putting this episode together, we realized this is a subject can’t be captured in one episode. So this is the first in a series of episodes on speaking.

And wait! Before you say, “I’m never going to speak, I’m outta here …” let us just say that if you’re painfully shy and introverted, you can still be a wonderful speaker.


• My friends in radio
• Actors
• You’re not alone!
• No one is born good at speaking.

With that said, let’s jump in and talk about a number of bullet points to keep in mind as you become, or improve your speaking prowess.


• Nervousness Is Normal.

• And you want it! Every time. Even after hundreds of speeches. NCWA Renewal Conference. “Are you nervous, Jim?” A guitar. Pro-athletes say …


• It’s not about you. It’s about them.
• If you need note cards, you’re not ready to give the talk

• Concepts, content, not memorization


• Slide decks, yea or nay?

• If you like them how to use them correctly


• Speak for free- takes the pressure off
• Your words are important, almost as important as your personality

• Authenticity is key

• People can smell B.S. a mile away


• Authentic people are vulnerable people
• Passion is key

• Frank Peretti example




• Worship team Advice
• Tell stories

• 10 stories and you have a speech
• YOURS!
• Why stories are the heart of any great talk


• How to Look at People
• You begin a talk the same way you start a book

• What’s your hook?


• Get to know TED

• Study talks in your area
• Study talks in other areas
• What is good? Bad? Boring?


• Attitudes are contagious, are yours worth catching?
• Get three critique partners

• Your friend
• Your phone
• The audience
• Tape them!


• Practice for free till you get busy and then raise your rates till your happy.

Related Episodes:


• 178 – How to Get Your First Speaking Gigs 

Featured Patron

NOLA , by Molly Jo Realy 

This is Molly Jo’s debut novel, just released, so congratulations! I love her tagline for the novel, “the past never stays buried” … NOLA is set in New Orleans and is a murderous love story with twists and turns galore. You can check it out on Amazon and most other places books are sold. Thank you, Molly Jo for being a Patreon supporter of the Novel Marketing podcast.

Sponsor:

The Rubart Writing Academy 

October 10 – 13 in Seattle

October 31 – Nov 3 in Colorado Springs

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link).]]></description>
<enclosure  url='https://play.hubhopper.com/86a8ae43222e8924d75fb0a5e355f32c.mp3?s=rss-feed'  length='31740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2080</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051935/197-how-to-sell-a-ton-more-books-with-public-speaking.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051935/197-how-to-sell-a-ton-more-books-with-public-speaking.jpg' ></itunes:image>
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<item>
<title >195 How to Work With Bookstores</title>
<link >https://listen.hubhopper.com/episode/195-how-to-work-with-bookstores-1788977483/33051936</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253914</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 01 Jul 2019 08:37:33 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/195/

In this episode we are going to talk about how to work with brick and mortar bookstores. Barnes and Noble was recently purchased by a hedge fund.

Show Notes

Intro


• Book stores are shrinking, but they’re never going to go away.

• You’ve Got Mail and Fox Books
• The Shop Around the Corner is going to stay
• Book People in Austin


• Listen to Episode 141 for a breakdown of Amazon’s brick and mortar strategy.
• Where the majority of a book’s print sales come from.

What Bookstores Want:


• Foot traffic
• Sales
• Good community relations, a good reputation.

How Bookstores Work


• Catalogues, Distributors and Sales Teams.
• B&N’s local first strategy

Tip #1 Use a Personal Touch 

There’s nothing like looking a store manager eye to eye. Once they get to know you (and hopefully like you) the rules change. They’ll do more for you and be happy to do it.

ONCE THEY GET TO KNOW YOU.

Tip #2 Realize You’re Just Another Author 

Unless your initials start with J.K. or the like, they won’t be ready to kiss your pinky ring. I could have been put out that they didn’t have stock which made me take a trip for nothing and simply left without engaging the manager in conversation. That’s the point. It didn’t turn out to be nothing. It started a relationship that turned into more sales.

Tip #3 Come loaded for bear even if you don’t think you’ll get the chance to shoot 

I was only there to sign stock so I could have walked in the store with nothing but a Sharpie. Instead, I brought three posters bookmarks, and postcards. The manager was thankful and said she’d start using the pieces right away.

I realize you can’t do this in every bookstore across the country. So do it in the ones you can. Whenever I’m driving around I’m figuring a way to drop in on a store and say a quick hello. And I’m ready whenever I travel.

Keep bookmarks and collateral in the back of your car and in your carry on when you’re out of town. Once you start looking for chances to spread the word about your book(s) more opportunities will pop into your brain like, well, popcorn.

#4 Start before you’re published

Remember the idea of telling everyone about your story?

James’ story from Seaside, OR.

#5 Bring a party.

Throw parties for your fans at bookstores. These have a bigger draw than signings and are more fun! Not a signing … your friends and family.

The Kingsman …

Drives stocking at other stores.

#6 Fish Where the Fish Are

Advanced Tip: Go to the conferences and events book store owners go to, to build relationships. Librarians too.

#7 Look for Non Standard Bookstores

Look for other kinds of stores that could stock your book as one of their products. Browse the mall looking for shops that might be a good fit for your book. Ask the question, where does my ideal customer shop?

Examples:


• Tourist Traps
• Specialty Stores
• Gift shops
• Made in Washington?

Featured Patron

95 Tweets: Celebrating Martin Luther in the 21st Century by Peter DeHaan 

This book explains each of Luther’s ninety-five concerns and then updates them, reframed as ninety-five tweets, complete with hashtags.

Sponsor:

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. You will also learn how to start making a writing income even before your first book comes out. You will also learn business fundamentals like when and how to form an LLC, how to create a business plan and how to reduce your chances of being audited by the IRS. The course is taught by Tom Umstattd a CPA with over 35 years of experience working with authors.

Learn more at AuthorTaxTips.com.

Patrons save 50%!]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/195/

In this episode we are going to talk about how to work with brick and mortar bookstores. Barnes and Noble was recently purchased by a hedge fund.

Show Notes

Intro


• Book stores are shrinking, but they’re never going to go away.

• You’ve Got Mail and Fox Books
• The Shop Around the Corner is going to stay
• Book People in Austin


• Listen to Episode 141 for a breakdown of Amazon’s brick and mortar strategy.
• Where the majority of a book’s print sales come from.

What Bookstores Want:


• Foot traffic
• Sales
• Good community relations, a good reputation.

How Bookstores Work


• Catalogues, Distributors and Sales Teams.
• B&N’s local first strategy

Tip #1 Use a Personal Touch 

There’s nothing like looking a store manager eye to eye. Once they get to know you (and hopefully like you) the rules change. They’ll do more for you and be happy to do it.

ONCE THEY GET TO KNOW YOU.

Tip #2 Realize You’re Just Another Author 

Unless your initials start with J.K. or the like, they won’t be ready to kiss your pinky ring. I could have been put out that they didn’t have stock which made me take a trip for nothing and simply left without engaging the manager in conversation. That’s the point. It didn’t turn out to be nothing. It started a relationship that turned into more sales.

Tip #3 Come loaded for bear even if you don’t think you’ll get the chance to shoot 

I was only there to sign stock so I could have walked in the store with nothing but a Sharpie. Instead, I brought three posters bookmarks, and postcards. The manager was thankful and said she’d start using the pieces right away.

I realize you can’t do this in every bookstore across the country. So do it in the ones you can. Whenever I’m driving around I’m figuring a way to drop in on a store and say a quick hello. And I’m ready whenever I travel.

Keep bookmarks and collateral in the back of your car and in your carry on when you’re out of town. Once you start looking for chances to spread the word about your book(s) more opportunities will pop into your brain like, well, popcorn.

#4 Start before you’re published

Remember the idea of telling everyone about your story?

James’ story from Seaside, OR.

#5 Bring a party.

Throw parties for your fans at bookstores. These have a bigger draw than signings and are more fun! Not a signing … your friends and family.

The Kingsman …

Drives stocking at other stores.

#6 Fish Where the Fish Are

Advanced Tip: Go to the conferences and events book store owners go to, to build relationships. Librarians too.

#7 Look for Non Standard Bookstores

Look for other kinds of stores that could stock your book as one of their products. Browse the mall looking for shops that might be a good fit for your book. Ask the question, where does my ideal customer shop?

Examples:


• Tourist Traps
• Specialty Stores
• Gift shops
• Made in Washington?

Featured Patron

95 Tweets: Celebrating Martin Luther in the 21st Century by Peter DeHaan 

This book explains each of Luther’s ninety-five concerns and then updates them, reframed as ninety-five tweets, complete with hashtags.

Sponsor:

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. You will also learn how to start making a writing income even before your first book comes out. You will also learn business fundamentals like when and how to form an LLC, how to create a business plan and how to reduce your chances of being audited by the IRS. The course is taught by Tom Umstattd a CPA with over 35 years of experience working with authors.

Learn more at AuthorTaxTips.com.

Patrons save 50%!]]></description>
<enclosure  url='https://play.hubhopper.com/7ec73d870ba08b6d262866825aa2033c.mp3?s=rss-feed'  length='34400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2254</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051936/195-how-to-work-with-bookstores.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051936/195-how-to-work-with-bookstores.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >194 What to Do When Your Book is Not Selling</title>
<link >https://listen.hubhopper.com/episode/194-what-to-do-when-your-book-is-not-selling-1788977483/33051937</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253841</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 24 Jun 2019 11:48:13 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/194/

In this episode we are going to talk about what to do when your book is not selling.

Show Notes

Question from Gerhard:

I write Christian nonfiction “self” help, and I’ve just completed a novel.


• I’ve subscribed to a fancy author WordPress theme and worked for more than three months full time to make it pretty.
• I write GoodReads reviews,
• I’ve got Twitter, Facebook, Instagram, Pinterest pages all pretty and set up.
• I’ve even prettied up my Amazon book descriptions.
• I’ve got reader funnels set up to grow my email lists. I really want to serve — my chronic pain book is free forever.

 

But nothing. Bopkis. The needle is not moving. Not one visitor. I’ve sold one measly book per month for years and years now and I’m sick of it. What can I do except hold up passersby at gunpoint and force them to visit my site?

Answer

How pretty things are has more or less no impact on sales.

There are only two reasons books don’t sell


• A broken marketing funnel (We have a Book Marketing 101 episode on marketing funnels. Episode 118 )
• Poor book/reader fit.

 

Potential #1: Poor Book/Reader Fit


• In the business world, this is called product/market fit.
• Wrong Cover: Good covers convince readers to buy and read the book. Designing a book cover is more like designing a cereal box than it is like painting a masterpiece. It doesn’t matter if you like you cover, your readers need to like your cover.

• Get a new cover
• Use ads to test new book covers to find one that resonates.
• Listen to Episode 106 and Episode 107 .


• Wrong Back Cover Copy.

• Hire a professional to craft new back cover copy.
• Use ads to test its performance. Episode 172 
• Listen to Episode 111 


• Don’t Know Target Readers

• Find out where you target readers hang out online and spend time with them there.
• Interact with your target readers in real life.


• Wrong Target Readers:

• Find an audience that is a better fit for your book,
• Adapt your writing to better thrill your target audience.


• Fails to Deliver on the Book’s Promise

• Change the promise to better fit the book
• Rewrite the book to better deliver on its promise.
• Write a better book



 

Potential #2: Broken Funnel

Readers buy from authors they know, like, and trust.

The sales funnel for books has three steps.


• Attract – This is getting the attention of strangers. It is the art of getting people to knowwho you are.
• Engage – This is getting people who know who you are to likeyou.
• Convert – This is getting people who like you to trustyou with their money.

 

All three steps of the funnel need to be working in order to sell books.

So far, for Gerhard, almost all his work has been done in the middle of the funnel with engaging readers. This only works if people already know who you are. It doesn’t matter how good the second two steps of the funnel are if the 1st step is broken.

 

So what to do?


• Come to the webinar with Chris Fox and Thomas Umstattd tonight about Ads for Authors Who Hate Math.
• Start doing your own PR and get on podcasts, radio, and TV. Listen to episode 175 for more on how to do this.
• Hand selling.
• Start Public Speaking
• Spark a Controversy on your blog

 

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

 

Featured Patron

Soul Inspirationz by Eloise Whyte

You’ll gain a deeper relationship with Jesus as you trust him to be your confidant, healer, and life-giving friend.

 

Mercy Picture


Thomas has a big announcement! Baby #2 is on the way!]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/194/

In this episode we are going to talk about what to do when your book is not selling.

Show Notes

Question from Gerhard:

I write Christian nonfiction “self” help, and I’ve just completed a novel.


• I’ve subscribed to a fancy author WordPress theme and worked for more than three months full time to make it pretty.
• I write GoodReads reviews,
• I’ve got Twitter, Facebook, Instagram, Pinterest pages all pretty and set up.
• I’ve even prettied up my Amazon book descriptions.
• I’ve got reader funnels set up to grow my email lists. I really want to serve — my chronic pain book is free forever.

 

But nothing. Bopkis. The needle is not moving. Not one visitor. I’ve sold one measly book per month for years and years now and I’m sick of it. What can I do except hold up passersby at gunpoint and force them to visit my site?

Answer

How pretty things are has more or less no impact on sales.

There are only two reasons books don’t sell


• A broken marketing funnel (We have a Book Marketing 101 episode on marketing funnels. Episode 118 )
• Poor book/reader fit.

 

Potential #1: Poor Book/Reader Fit


• In the business world, this is called product/market fit.
• Wrong Cover: Good covers convince readers to buy and read the book. Designing a book cover is more like designing a cereal box than it is like painting a masterpiece. It doesn’t matter if you like you cover, your readers need to like your cover.

• Get a new cover
• Use ads to test new book covers to find one that resonates.
• Listen to Episode 106 and Episode 107 .


• Wrong Back Cover Copy.

• Hire a professional to craft new back cover copy.
• Use ads to test its performance. Episode 172 
• Listen to Episode 111 


• Don’t Know Target Readers

• Find out where you target readers hang out online and spend time with them there.
• Interact with your target readers in real life.


• Wrong Target Readers:

• Find an audience that is a better fit for your book,
• Adapt your writing to better thrill your target audience.


• Fails to Deliver on the Book’s Promise

• Change the promise to better fit the book
• Rewrite the book to better deliver on its promise.
• Write a better book



 

Potential #2: Broken Funnel

Readers buy from authors they know, like, and trust.

The sales funnel for books has three steps.


• Attract – This is getting the attention of strangers. It is the art of getting people to knowwho you are.
• Engage – This is getting people who know who you are to likeyou.
• Convert – This is getting people who like you to trustyou with their money.

 

All three steps of the funnel need to be working in order to sell books.

So far, for Gerhard, almost all his work has been done in the middle of the funnel with engaging readers. This only works if people already know who you are. It doesn’t matter how good the second two steps of the funnel are if the 1st step is broken.

 

So what to do?


• Come to the webinar with Chris Fox and Thomas Umstattd tonight about Ads for Authors Who Hate Math.
• Start doing your own PR and get on podcasts, radio, and TV. Listen to episode 175 for more on how to do this.
• Hand selling.
• Start Public Speaking
• Spark a Controversy on your blog

 

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

 

Featured Patron

Soul Inspirationz by Eloise Whyte

You’ll gain a deeper relationship with Jesus as you trust him to be your confidant, healer, and life-giving friend.

 

Mercy Picture


Thomas has a big announcement! Baby #2 is on the way!]]></description>
<enclosure  url='https://play.hubhopper.com/61eed8b85ab343c107f1bd14d1ea9104.mp3?s=rss-feed'  length='26830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1758</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051937/194-what-to-do-when-your-book-is-not-selling.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051937/194-what-to-do-when-your-book-is-not-selling.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox</title>
<link >https://listen.hubhopper.com/episode/193-how-to-create-powerful-ads-for-authors-who-hate-math-with-chris-fox-1788977483/33051938</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253878</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 17 Jun 2019 07:31:59 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/193/

In this episode we are going to talk about ads for authors who hate math! And to help us with that is our friend and previous guest host, Chris Fox.

For those who haven’t listened to our previous episodes with Chris, he’s an incredibly successful author of both fiction and nonfiction. A part of that success is how he uses advertising to boost his book sales.

Show Notes

Talking Points:


• Why is advertising so hard for authors?
• Walk us through your advertising spending.
• What have you learned the hard way?
• Do your experimental findings influence your writing?
• When is advertising a good idea and when is it a bad idea?
• Let’s talk about the book itself, how can we make our books better fits for effective advertising?
• Let’s talk about Facebook Ads How do they work and how do you make them work well?
• Google Ads
• How do you setup a Facebook Pixel.
• Amazon Ads

Chris Links


• ChrisFoxWrites.com 

Featured Patron

Pathway of Peace: Living in a Growing Relationship with Christ by Cheryl Elton Will help you calm the noises in your mind and experience more of God’s peace.

Sponsor:

Ads for Authors Who Hate Math Webinar with Chris Fox & Thomas Umstattd 



• June 25th 7pm Central
• Register for Free 
• More Info]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/193/

In this episode we are going to talk about ads for authors who hate math! And to help us with that is our friend and previous guest host, Chris Fox.

For those who haven’t listened to our previous episodes with Chris, he’s an incredibly successful author of both fiction and nonfiction. A part of that success is how he uses advertising to boost his book sales.

Show Notes

Talking Points:


• Why is advertising so hard for authors?
• Walk us through your advertising spending.
• What have you learned the hard way?
• Do your experimental findings influence your writing?
• When is advertising a good idea and when is it a bad idea?
• Let’s talk about the book itself, how can we make our books better fits for effective advertising?
• Let’s talk about Facebook Ads How do they work and how do you make them work well?
• Google Ads
• How do you setup a Facebook Pixel.
• Amazon Ads

Chris Links


• ChrisFoxWrites.com 

Featured Patron

Pathway of Peace: Living in a Growing Relationship with Christ by Cheryl Elton Will help you calm the noises in your mind and experience more of God’s peace.

Sponsor:

Ads for Authors Who Hate Math Webinar with Chris Fox & Thomas Umstattd 



• June 25th 7pm Central
• Register for Free 
• More Info]]></description>
<enclosure  url='https://play.hubhopper.com/d6be71ab20dbe9f3b954daac369e58c4.mp3?s=rss-feed'  length='31660000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2074</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051938/193-how-to-create-powerful-ads-for-authors-who-hate-math-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051938/193-how-to-create-powerful-ads-for-authors-who-hate-math-with-chris-fox.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >192 Marketing 101: Ten Advertising Terms You Need to Know</title>
<link >https://listen.hubhopper.com/episode/192-marketing-101-ten-advertising-terms-you-need-to-know-1788977483/33051939</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253820</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 10 Jun 2019 07:33:29 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/192/

In this episode we’re going to talk about ten advertising terms you need to know.

Intro

We started this series with episode 179 . Essentially, Thomas and I realized we get caught in a mistake many people do who have been in an industry for a long time. We start talking in a language only we understand. Problem!

When it comes to marketing, we throw around a lot of terms that might not make sense to everyone. To rectify that distressing situation, this is our second in a series of episodes on Marketing Terms You Need to Know. If you missed the first one, again, it’s episode 179 .

In this episode we’re going to talk about 10 ADVERTISINGterms you need to know. Then we’ll do one on websites, on newsletters, on branding, graphic design, etc. … so that you’ll be able to understand all facets of marketing when you’re talking to agents, editors and subcontractors.

So you’ll be able to walk the walk and talk the talk.

Last last time, we’ll tell you the term, then briefly describe it, and if it needs more explanation, email us or post on the Novel Marketing Facebook Group and we’ll fill in any gaps.

Ready Thomas?

What is advertising? Bonus term. Everything!

The Terms

• Traditional Media• Radio, TV, newspapers, magazines, billboard ads, direct mail

• Digital Media• Internet, Smart Phones, Pandora, Spotify, YouTube, F.B., Amazon ads, etc.

• Reach• The total number of eyeballs your content or ad reaches
• Radio and TV use the word “Cume” to describe this as well, total cumulative audience. How many individual people are reached on a weekly basis on a radio station, or how many people are reached with one TV show.
• What is your reach as an author on a weekly or monthly basis? Is this number going up or down? It’s a broad brush analytic on how effective your efforts are.
• This term is sometimes referred to as Impressions.

• Paid Reach• Paid reach: you are paying to reach these people. F.B. boosted post, AMS ads, etc.

• Organic Reach• Other people are reacting to your ad and/or content and promoting it for you, without any cost ($) from you, but it might cost you time.
• Example: Retweets, F.B. post shares, forwarding an email, etc.



• CPM / CPC / CPP

• Cost Per Thousand, it is how most advertising is priced.
• Cost Per Click
• Cost Per Point

 

Sponsor

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

 

• Frequency• Reach or Impressions is how many people you’ve reached once. Frequency is how many times you’ve reached the same person.
• This is critical. The first time a reader hears about you, there’s awareness. The second time there’s conviction. The third time people take action. However, most studies show a person needs seven contact before they buy.
• Think of how this applies to your newsletters for example. Or other ads.
• The Spotlight effect

 

• Retargeting or Remarketing • Showing a follow up ad to someone who has expressed interest in a product
• If you’re published, have you ever had this happen with one of your novels?
• Highly effective and highly annoying and is a great example of how Big Brother knows everything about you

 

• Automation• Any system that places your ads for you.
• AMS ads for example
• Your newsletter (if you have an onboarding sequence)


• B2B and B2C• B2B is a business advertising to another business (selling to a bookstore)
• B2C is a business advertising to a consumer (selling to a reader)

 

Our featured Patron of the week … author and speaker, Kate Harvie!

Kate has written a book called, Believe It and Behave It: How to Restart, Reset, and Reframe Your Life

If you’re suffering through anger, self-doubt, and failure and doing it in quiet desperation … this is your book. You’ll discover how to conquer every kind adversity and take back your life.

You can pick up a copy of Kate’s book here .

Patron Thanks

Thank you to all our Patrons … we could NOT do this show without you.

 

And if you’d like to help us out for as low as $2 per month we will love you forever … or at least for a month … you get discounts on all our products, a monthly Patrons only Q & A episode where you get to send in your questions … as well as other goodies. Go to Novel Marketing dot com, look at the buttons along the top and just the right of “courses” you’ll see one that says, “Patreon”. Click it!]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/192/

In this episode we’re going to talk about ten advertising terms you need to know.

Intro

We started this series with episode 179 . Essentially, Thomas and I realized we get caught in a mistake many people do who have been in an industry for a long time. We start talking in a language only we understand. Problem!

When it comes to marketing, we throw around a lot of terms that might not make sense to everyone. To rectify that distressing situation, this is our second in a series of episodes on Marketing Terms You Need to Know. If you missed the first one, again, it’s episode 179 .

In this episode we’re going to talk about 10 ADVERTISINGterms you need to know. Then we’ll do one on websites, on newsletters, on branding, graphic design, etc. … so that you’ll be able to understand all facets of marketing when you’re talking to agents, editors and subcontractors.

So you’ll be able to walk the walk and talk the talk.

Last last time, we’ll tell you the term, then briefly describe it, and if it needs more explanation, email us or post on the Novel Marketing Facebook Group and we’ll fill in any gaps.

Ready Thomas?

What is advertising? Bonus term. Everything!

The Terms

• Traditional Media• Radio, TV, newspapers, magazines, billboard ads, direct mail

• Digital Media• Internet, Smart Phones, Pandora, Spotify, YouTube, F.B., Amazon ads, etc.

• Reach• The total number of eyeballs your content or ad reaches
• Radio and TV use the word “Cume” to describe this as well, total cumulative audience. How many individual people are reached on a weekly basis on a radio station, or how many people are reached with one TV show.
• What is your reach as an author on a weekly or monthly basis? Is this number going up or down? It’s a broad brush analytic on how effective your efforts are.
• This term is sometimes referred to as Impressions.

• Paid Reach• Paid reach: you are paying to reach these people. F.B. boosted post, AMS ads, etc.

• Organic Reach• Other people are reacting to your ad and/or content and promoting it for you, without any cost ($) from you, but it might cost you time.
• Example: Retweets, F.B. post shares, forwarding an email, etc.



• CPM / CPC / CPP

• Cost Per Thousand, it is how most advertising is priced.
• Cost Per Click
• Cost Per Point

 

Sponsor

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

 

• Frequency• Reach or Impressions is how many people you’ve reached once. Frequency is how many times you’ve reached the same person.
• This is critical. The first time a reader hears about you, there’s awareness. The second time there’s conviction. The third time people take action. However, most studies show a person needs seven contact before they buy.
• Think of how this applies to your newsletters for example. Or other ads.
• The Spotlight effect

 

• Retargeting or Remarketing • Showing a follow up ad to someone who has expressed interest in a product
• If you’re published, have you ever had this happen with one of your novels?
• Highly effective and highly annoying and is a great example of how Big Brother knows everything about you

 

• Automation• Any system that places your ads for you.
• AMS ads for example
• Your newsletter (if you have an onboarding sequence)


• B2B and B2C• B2B is a business advertising to another business (selling to a bookstore)
• B2C is a business advertising to a consumer (selling to a reader)

 

Our featured Patron of the week … author and speaker, Kate Harvie!

Kate has written a book called, Believe It and Behave It: How to Restart, Reset, and Reframe Your Life

If you’re suffering through anger, self-doubt, and failure and doing it in quiet desperation … this is your book. You’ll discover how to conquer every kind adversity and take back your life.

You can pick up a copy of Kate’s book here .

Patron Thanks

Thank you to all our Patrons … we could NOT do this show without you.

 

And if you’d like to help us out for as low as $2 per month we will love you forever … or at least for a month … you get discounts on all our products, a monthly Patrons only Q & A episode where you get to send in your questions … as well as other goodies. Go to Novel Marketing dot com, look at the buttons along the top and just the right of “courses” you’ll see one that says, “Patreon”. Click it!]]></description>
<enclosure  url='https://play.hubhopper.com/e4effea60243230630d5d601fd6eb785.mp3?s=rss-feed'  length='32420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2124</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051939/192-marketing-101-ten-advertising-terms-you-need-to-know.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051939/192-marketing-101-ten-advertising-terms-you-need-to-know.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >191 How to Track Your Marketing Efforts</title>
<link >https://listen.hubhopper.com/episode/191-how-to-track-your-marketing-efforts-1788977483/33051940</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253783</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 03 Jun 2019 08:29:28 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/191/

In this episode we are going to talk about how to measure your marketing. If you don’t currently measure your marketing, we have good news and bad news. The bad news is that you’re probably wasting a lot of time, energy, and money on things that are not working.

The good news is that if you prune away those things that don’t work and focus on what does work you will sell more books without spending any additional time and money.

This episode is for both indie and traditional authors. While indies have a few more tools at their disposal, you would be surprised how much of this episode is for everyone.

 

Why Measurement is Important


• Fahrenheit Story About 1-800 Numbers
• Only way to know what works for you.
• Protects you from marketing superstitions
• Pruning your marketing activities will help you sell more books without spending more time and money. In fact, you might actually save time and money with good measurement.
• Measuring your marketing turns you into an expert.

 

What to Measure


• What separates a metric from a vanity metric? If you use it for decision making.
• Vanity Metrics

• Twitter Followers
• Facebook Likes
• Amazon Author Rank (Unless you are tracking it over time and connecting it with specific marketing efforts)
• Amazon Book Sales Rank (Unless you are tracking it over time and connecting it with specific marketing efforts)
• Email List Size (Unless you are also looking at Email Open Rate and Click Through Rate)
• Pageviews (on irrelevant pages)


• True Metrics

• Pageviews (on landing pages)
• Email Open Rate
• Email Click Through Rate
• ROI (Return on Investment)
• Sales
• Click Through Rate



 

Tracking URLs: The Best Way to Measure


• Tracking URLs can work both offline and offline.

• Amazon Affiliate Tracking IDs 
• Bit.ly + (add a + to the end of any bit.ly to see its stats).
• WordPress Redirection Plugin “Go to myauthorname.com/readermagnent to get the thing I am talking about.”



 

Dashboards To Help You Measure Your Marketing


• Bit.ly Dashboard 
• KDP Dashboard (Indie Authors only)
• Book Report (Indie authors only)
• Google Analytics (great for both indie and trad)
• MailChimp (Affiliate Link) and ConvertKit both give you great analytics on email campaign performance.
• Facebook Insights 
• Publisher Author Portal (Trad authors only)

Featured Patron

Healing Every Day: A 90-Day Devotional Journey (Affiliate Link) by Mary DeMuth

From beloved author, storyteller, and prayer warrior Mary DeMuth, comes a heartfelt devotional combining stories, Scripture, and prayers to reveal God’s heart for broken and healing people.

And as of this recording it’s a number one new release in Devotionals.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/191/

In this episode we are going to talk about how to measure your marketing. If you don’t currently measure your marketing, we have good news and bad news. The bad news is that you’re probably wasting a lot of time, energy, and money on things that are not working.

The good news is that if you prune away those things that don’t work and focus on what does work you will sell more books without spending any additional time and money.

This episode is for both indie and traditional authors. While indies have a few more tools at their disposal, you would be surprised how much of this episode is for everyone.

 

Why Measurement is Important


• Fahrenheit Story About 1-800 Numbers
• Only way to know what works for you.
• Protects you from marketing superstitions
• Pruning your marketing activities will help you sell more books without spending more time and money. In fact, you might actually save time and money with good measurement.
• Measuring your marketing turns you into an expert.

 

What to Measure


• What separates a metric from a vanity metric? If you use it for decision making.
• Vanity Metrics

• Twitter Followers
• Facebook Likes
• Amazon Author Rank (Unless you are tracking it over time and connecting it with specific marketing efforts)
• Amazon Book Sales Rank (Unless you are tracking it over time and connecting it with specific marketing efforts)
• Email List Size (Unless you are also looking at Email Open Rate and Click Through Rate)
• Pageviews (on irrelevant pages)


• True Metrics

• Pageviews (on landing pages)
• Email Open Rate
• Email Click Through Rate
• ROI (Return on Investment)
• Sales
• Click Through Rate



 

Tracking URLs: The Best Way to Measure


• Tracking URLs can work both offline and offline.

• Amazon Affiliate Tracking IDs 
• Bit.ly + (add a + to the end of any bit.ly to see its stats).
• WordPress Redirection Plugin “Go to myauthorname.com/readermagnent to get the thing I am talking about.”



 

Dashboards To Help You Measure Your Marketing


• Bit.ly Dashboard 
• KDP Dashboard (Indie Authors only)
• Book Report (Indie authors only)
• Google Analytics (great for both indie and trad)
• MailChimp (Affiliate Link) and ConvertKit both give you great analytics on email campaign performance.
• Facebook Insights 
• Publisher Author Portal (Trad authors only)

Featured Patron

Healing Every Day: A 90-Day Devotional Journey (Affiliate Link) by Mary DeMuth

From beloved author, storyteller, and prayer warrior Mary DeMuth, comes a heartfelt devotional combining stories, Scripture, and prayers to reveal God’s heart for broken and healing people.

And as of this recording it’s a number one new release in Devotionals.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/c9b948b4ccaa09f6c66347cd211bf07a.mp3?s=rss-feed'  length='26450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1733</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051940/191-how-to-track-your-marketing-efforts.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051940/191-how-to-track-your-marketing-efforts.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >190.5 How to Navigate the Mailchimp Explosion!</title>
<link >https://listen.hubhopper.com/episode/1905-how-to-navigate-the-mailchimp-explosion-1788977483/33051941</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253799</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 27 May 2019 07:58:32 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/190-5/

In this episode we’re going to talk about the recent changes Mailchimp has made and how it affects you as an author.

The reason we’re calling this episode ninety point five is it’s kind of a bonus episode, ‘cause it’s quite timely.

If you haven’t heard, Mailchimp has made changes in their business model that is sending–in some people’s opinions– shock waves through the author community.

Now if you’re not a Mailchimp user, this episode might not be applicable to you, but we think it still could be, because the principles we’re going to chat about will apply to whatever email marketing service providers you use.

With that in mind, we’re going to do this episode a little different. I’m going to interview Thomas as if I’m you … so I’m hoping to ask the questions you might have about this huge shift Mailchimp has just introduced.

Links:


• Time To Ditch Mailchimp? By David Gaughran 

 

Questions


• Can you give us an overview, for those of us who haven’t heard about what changed, what is going on with Mailchimp?
• Do you see this happening with other newsletter marketing providers?
• Grandfathered in …
• New users …
• Other providers …
• CRM platform — short for Customer Relationship Management. Essentially, Mailchimp wants to be your go-to platform for managing the entirety of your relationship with a customer, not just for email marketing.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/190-5/

In this episode we’re going to talk about the recent changes Mailchimp has made and how it affects you as an author.

The reason we’re calling this episode ninety point five is it’s kind of a bonus episode, ‘cause it’s quite timely.

If you haven’t heard, Mailchimp has made changes in their business model that is sending–in some people’s opinions– shock waves through the author community.

Now if you’re not a Mailchimp user, this episode might not be applicable to you, but we think it still could be, because the principles we’re going to chat about will apply to whatever email marketing service providers you use.

With that in mind, we’re going to do this episode a little different. I’m going to interview Thomas as if I’m you … so I’m hoping to ask the questions you might have about this huge shift Mailchimp has just introduced.

Links:


• Time To Ditch Mailchimp? By David Gaughran 

 

Questions


• Can you give us an overview, for those of us who haven’t heard about what changed, what is going on with Mailchimp?
• Do you see this happening with other newsletter marketing providers?
• Grandfathered in …
• New users …
• Other providers …
• CRM platform — short for Customer Relationship Management. Essentially, Mailchimp wants to be your go-to platform for managing the entirety of your relationship with a customer, not just for email marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/f6e88cf43ab59e1d776261fbc99ad4b2.mp3?s=rss-feed'  length='26480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1735</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051941/1905-how-to-navigate-the-mailchimp-explosion.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051941/1905-how-to-navigate-the-mailchimp-explosion.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >190 How to Use Bookbub to Sell More Books with David Gaughran</title>
<link >https://listen.hubhopper.com/episode/190-how-to-use-bookbub-to-sell-more-books-with-david-gaughran-1788977483/33051942</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253838</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 20 May 2019 08:03:33 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/190/

I’m Thomas Umstattd Jr. Today we are going to talk about BookBub, chances are you have heard of authors using this service to sell tens of thousands of books. Today we are going to learn how and why this platform is so powerful, and to help us with that we will be talking with David Gaughran “Gochrun”. David has helped thousands of authors self-publish through his workshops, blog, and writers’ books Let’s Get Digital , Strangers to Superfans , and Amazon Decoded . He is also the author of the historical adventures Liberty Boy (affiliate links). David, welcome to the Novel Marketing

Questions:


• What is BookBub?
• How do authors use BookBub to sell more books?
• How do you get your book accepted?
• What mistakes do authors use when trying to use BookBub?
• When should authors use BookBub and when should they avoid it?
• What is a BookBub Ad?
• How do we get those cheaper clicks?
• How do we make BookBub ads more effective?
• Tell us about your book BookBub Ads Expert (affiliate link)

Links:


• DavidGaughran.com 
• Twitter: @DavidGaughran 
• Canva 
• Book Brush 

 

Featured Patron

You’re the Cream in My Coffee by Jennifer Lamont Leo

In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Suddenly everything in her life is up for grabs.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/190/

I’m Thomas Umstattd Jr. Today we are going to talk about BookBub, chances are you have heard of authors using this service to sell tens of thousands of books. Today we are going to learn how and why this platform is so powerful, and to help us with that we will be talking with David Gaughran “Gochrun”. David has helped thousands of authors self-publish through his workshops, blog, and writers’ books Let’s Get Digital , Strangers to Superfans , and Amazon Decoded . He is also the author of the historical adventures Liberty Boy (affiliate links). David, welcome to the Novel Marketing

Questions:


• What is BookBub?
• How do authors use BookBub to sell more books?
• How do you get your book accepted?
• What mistakes do authors use when trying to use BookBub?
• When should authors use BookBub and when should they avoid it?
• What is a BookBub Ad?
• How do we get those cheaper clicks?
• How do we make BookBub ads more effective?
• Tell us about your book BookBub Ads Expert (affiliate link)

Links:


• DavidGaughran.com 
• Twitter: @DavidGaughran 
• Canva 
• Book Brush 

 

Featured Patron

You’re the Cream in My Coffee by Jennifer Lamont Leo

In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Suddenly everything in her life is up for grabs.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/358f9940363721a2f4cf371fd11279a9.mp3?s=rss-feed'  length='35290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2312</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051942/190-how-to-use-bookbub-to-sell-more-books-with-david-gaughran.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051942/190-how-to-use-bookbub-to-sell-more-books-with-david-gaughran.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >187 How to Get A Publishing Board To Buy Your Book</title>
<link >https://listen.hubhopper.com/episode/187-how-to-get-a-publishing-board-to-buy-your-book-1788977483/33051943</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253811</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 13 May 2019 17:10:15 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/187/

In this episode we are going to talk about how to get a publishing board to buy your book. Or better said, how do you get a pub board to choose your book over the other ten proposals they’ll be pursuing at the same time they’re looking at yours?

Show Notes

 

Talking Points:

 

What is Pub Board?


• The committee of decision makers at a publisher that decide on which books to publish.

 

Who is there? 


• Your editor/your champion
• Other editors
• Sales
• Marketing
• Accounting
• Suit: Operations / Publisher / CEO

• Christian Publishing Show: 015 Behind the Publishing Curtain: Director of Operations 



 

What are their roles?


• Your editor/your champion
• Other editors
• Sales
• Marketing
• Accounting
• The publisher

 

How does the meeting go? 


• You’re just one of a number of books being considered
• Your editor might or might not be good at pitching your book
• Odds are HIGH that no one at the table other than your editor has read the proposal thoroughly.
• The voting process

 

The crucial elements of your pitch if people are only going to skim it


• Your hook
• Your elevator pitch

• Make it crisp and quick


• What will impress sales?
• What will impress marketing?
• What is going to impress accounting?
• What will impress the publisher?
• Give the editor a special video.

 

Why you need to start watching Shark Tank if you want to be trad pubbbed


• Idea
• Numbers
• Platform
• Passion

Featured Patron

Lucia’s Renaissance by CL Peterson

“A Novel of 16th-century Italy, by C.L.R. Peterson. “Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.”

Sponsor:

 

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/187/

In this episode we are going to talk about how to get a publishing board to buy your book. Or better said, how do you get a pub board to choose your book over the other ten proposals they’ll be pursuing at the same time they’re looking at yours?

Show Notes

 

Talking Points:

 

What is Pub Board?


• The committee of decision makers at a publisher that decide on which books to publish.

 

Who is there? 


• Your editor/your champion
• Other editors
• Sales
• Marketing
• Accounting
• Suit: Operations / Publisher / CEO

• Christian Publishing Show: 015 Behind the Publishing Curtain: Director of Operations 



 

What are their roles?


• Your editor/your champion
• Other editors
• Sales
• Marketing
• Accounting
• The publisher

 

How does the meeting go? 


• You’re just one of a number of books being considered
• Your editor might or might not be good at pitching your book
• Odds are HIGH that no one at the table other than your editor has read the proposal thoroughly.
• The voting process

 

The crucial elements of your pitch if people are only going to skim it


• Your hook
• Your elevator pitch

• Make it crisp and quick


• What will impress sales?
• What will impress marketing?
• What is going to impress accounting?
• What will impress the publisher?
• Give the editor a special video.

 

Why you need to start watching Shark Tank if you want to be trad pubbbed


• Idea
• Numbers
• Platform
• Passion

Featured Patron

Lucia’s Renaissance by CL Peterson

“A Novel of 16th-century Italy, by C.L.R. Peterson. “Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.”

Sponsor:

 

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/d49da0bac452fca78a8fa076e16646aa.mp3?s=rss-feed'  length='24730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1620</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051943/187-how-to-get-a-publishing-board-to-buy-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051943/187-how-to-get-a-publishing-board-to-buy-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >188 How One Author Used Her Shelved Manuscript to Get a 3 Book Deal</title>
<link >https://listen.hubhopper.com/episode/188-how-one-author-used-her-shelved-manuscript-to-get-a-3-book-deal-1788977483/33051944</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253818</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 13 May 2019 10:01:38 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/188/

In this episode we are going to talk about how one author applied a lot of the things we talk about on Novel Marketing and used them to launch her career.

That author is Melissa Ferguson.

Melissa writes heartwarming romantic comedy for Thomas Nelson publishers and is an adjunct professor of the New Testament so she’s smart … her debut novel, The Dating Charade , releases on December 3rd 2019.

Questions


• Tell us your story … a quick intro of why and when you started writing, and how you got to where you are now.
• Tell us about taking that discarded manuscript and using it to get a three book deal.
• Of all the things you did to market yourself and make yourself stand out, what are the two or three you think made the most difference?
• Talk to us about rejection. How did you handle it? How did you keep promoting yourself and your work in the face of that?
• Talk to us about confidence
• You went the traditional path. What do you see as the pros and cons of that path?
• Give us the elevator pitch for your upcoming novel …
• Any final thoughts for writers early on in their journey?
• Where can people pre-order your novel?
• Where can people find out more about you?

• https://www.mlferguson.com/ 
• How to Create an eBook 



 

Featured Patron

188 The Embers Series A hurricane and a series of unexplained fires hits too close to home. What will it cost inspector Cassandra McCarthy do to protect the citizens of Silver Heights? ”

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/188/

In this episode we are going to talk about how one author applied a lot of the things we talk about on Novel Marketing and used them to launch her career.

That author is Melissa Ferguson.

Melissa writes heartwarming romantic comedy for Thomas Nelson publishers and is an adjunct professor of the New Testament so she’s smart … her debut novel, The Dating Charade , releases on December 3rd 2019.

Questions


• Tell us your story … a quick intro of why and when you started writing, and how you got to where you are now.
• Tell us about taking that discarded manuscript and using it to get a three book deal.
• Of all the things you did to market yourself and make yourself stand out, what are the two or three you think made the most difference?
• Talk to us about rejection. How did you handle it? How did you keep promoting yourself and your work in the face of that?
• Talk to us about confidence
• You went the traditional path. What do you see as the pros and cons of that path?
• Give us the elevator pitch for your upcoming novel …
• Any final thoughts for writers early on in their journey?
• Where can people pre-order your novel?
• Where can people find out more about you?

• https://www.mlferguson.com/ 
• How to Create an eBook 



 

Featured Patron

188 The Embers Series A hurricane and a series of unexplained fires hits too close to home. What will it cost inspector Cassandra McCarthy do to protect the citizens of Silver Heights? ”

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/7947cb6df99f0c07ae45beec70b53720.mp3?s=rss-feed'  length='25320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1659</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051944/188-how-one-author-used-her-shelved-manuscript-to-get-a-3-book-deal.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051944/188-how-one-author-used-her-shelved-manuscript-to-get-a-3-book-deal.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >185 How To Keep Writing When You’re Scared About What Others Will Think</title>
<link >https://listen.hubhopper.com/episode/185-how-to-keep-writing-when-youre-scared-about-what-others-will-think-1788977483/33051945</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253821</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 15 Apr 2019 07:57:15 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/185/

In this episode we’re going to talk about overcoming the fear of your writing being wrong.


Intro


A listener named Paul wrote to us and said, “I’ve attempted to write truth; that which you call Non-Fiction, and I’m afraid I’ll be found in error, and be put to shame by well-known, more educated minds, than mine!”


Jim- I can relate! This fear held me back for years. 


Talking Points


• Do you believe all the same things you believed 10 years ago? So were you wrong then, or are you wrong now?
• Text books from 50 years ago
• Everyone is wrong
• Flat Earth (Netflix)
• Factfulness

Ideas for Overcoming This Fear


• Accept the fact that you might be wrong
• Have the mindset of presenting what you believe, not what you know
• Become an expert (read!)
• Workshop your material
• Use Beta Readers (Research Team)
• Ultimately you’re sharing an opinion 
• When people say, “You have no idea what you’re talking about!” realize they’re just giving their opinion. 
• You’re interested in this subject, and by being challenged, you’ll learn more and be able to offer more on the subject
• You’re not truly dealing with fear, but with anxiety. You’re dealing with the future which has not happened yet. You’re allowing thoughts in that could be completely false. You’ve imagined what MIGHT happen, what if you were to imagine what MIGHT happen in the opposite direction? That your book becomes the landmark writing on your subject?
• There’s a verse in the bible that applies to life whether you’re a follower of Jesus or not, “Beware when all speak well of you.” Luke 6:26
Links:


Featured Patron: LAUREN LYNCH 

Lauren is the author of, the TimeDrifter fantasy series where readers can explore ancient civilizations from a Christian worldview. Lauren says her stories happen where the real world collides with the fantastic.


http://www.laurenlynch.com/ 

Thank you, Lauren! 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/185/

In this episode we’re going to talk about overcoming the fear of your writing being wrong.


Intro


A listener named Paul wrote to us and said, “I’ve attempted to write truth; that which you call Non-Fiction, and I’m afraid I’ll be found in error, and be put to shame by well-known, more educated minds, than mine!”


Jim- I can relate! This fear held me back for years. 


Talking Points


• Do you believe all the same things you believed 10 years ago? So were you wrong then, or are you wrong now?
• Text books from 50 years ago
• Everyone is wrong
• Flat Earth (Netflix)
• Factfulness

Ideas for Overcoming This Fear


• Accept the fact that you might be wrong
• Have the mindset of presenting what you believe, not what you know
• Become an expert (read!)
• Workshop your material
• Use Beta Readers (Research Team)
• Ultimately you’re sharing an opinion 
• When people say, “You have no idea what you’re talking about!” realize they’re just giving their opinion. 
• You’re interested in this subject, and by being challenged, you’ll learn more and be able to offer more on the subject
• You’re not truly dealing with fear, but with anxiety. You’re dealing with the future which has not happened yet. You’re allowing thoughts in that could be completely false. You’ve imagined what MIGHT happen, what if you were to imagine what MIGHT happen in the opposite direction? That your book becomes the landmark writing on your subject?
• There’s a verse in the bible that applies to life whether you’re a follower of Jesus or not, “Beware when all speak well of you.” Luke 6:26
Links:


Featured Patron: LAUREN LYNCH 

Lauren is the author of, the TimeDrifter fantasy series where readers can explore ancient civilizations from a Christian worldview. Lauren says her stories happen where the real world collides with the fantastic.


http://www.laurenlynch.com/ 

Thank you, Lauren! 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></description>
<enclosure  url='https://play.hubhopper.com/a9b2280452351a1e7c21a9b3366045d1.mp3?s=rss-feed'  length='27500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1802</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051945/185-how-to-keep-writing-when-youre-scared-about-what-others-will-think.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051945/185-how-to-keep-writing-when-youre-scared-about-what-others-will-think.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >184 How to Work with Editors: Insights from One of the Best in the Business</title>
<link >https://listen.hubhopper.com/episode/184-how-to-work-with-editors-insights-from-one-of-the-best-in-the-business-1788977483/33051946</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253959</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 08 Apr 2019 07:57:18 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/184-2/

In this episode we’re going to talk about how to maximize your relationship with your editor. 


And yes, you already know who it is from the intro, Erin Healy.


If you don’t know Erin, let me give you a quick rundown.



• My editor. 
• Four of my five Christy wins came from books Erin edited. 
• Ted Dekker’s long-time editor.
• AND … is a bestselling author for her own books.
• So she’s one of those rare folks who truly understands publishing from both sides, as an editor, but also as an author.
• Freelance editor who works with indie authors and trad authors.
• Seventeen years ago … put up her website, has never had time … she’s that good.
• And has become a dear friend

Erin, welcome to the show.



• Which do you like better? Writing or editing?
• We always say the absolute best piece of marketing material authors can develop is an excellent book … because that sells the next book and the back list. And creating an excellent book depends to a great extent on the relationship between the editor and the writer. So talk to us a bit about how to make that relationship sing. What are some must-dos when you start working with a new editor?
• Don’t have to be best friends, but do have to have mutual respect
• A good editors job is to: 
• Catch the vision for the book
• Match that up with readers
• Ask the hard questions




• What do you want to make sure you DON’T do?
• Don’t rush the process. It takes time. Both macro/line edit take time!
• Ask the editor how long it will take on your specific book


• What are some things you’re seen done, or have been done to you that were shocking or horrifying or just plain stupid?
• How can authors make things easier for their editors?
• Do you end up having authors you like working with more than others? Why?
• How do you find a great editor?
• Editorial Freelancers Association 


• How much do personalities clicking play into putting together a great story?
• You’ve worked with a lot of best-selling, award winning authors. Have any of them done something innovative with regards to marketing that you admired? 
• Are you able to take on any new clients currently? 
• Where can people find out more about you and/or get in touch?

Links:


• Erin’s website Erin Healy dot com
• wweditorial@msn.com


Featured Patron: David L. Winters

Driver Confessional 


A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.


www.sabbaticalofthemind.net 


Thank you, David! 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/184-2/

In this episode we’re going to talk about how to maximize your relationship with your editor. 


And yes, you already know who it is from the intro, Erin Healy.


If you don’t know Erin, let me give you a quick rundown.



• My editor. 
• Four of my five Christy wins came from books Erin edited. 
• Ted Dekker’s long-time editor.
• AND … is a bestselling author for her own books.
• So she’s one of those rare folks who truly understands publishing from both sides, as an editor, but also as an author.
• Freelance editor who works with indie authors and trad authors.
• Seventeen years ago … put up her website, has never had time … she’s that good.
• And has become a dear friend

Erin, welcome to the show.



• Which do you like better? Writing or editing?
• We always say the absolute best piece of marketing material authors can develop is an excellent book … because that sells the next book and the back list. And creating an excellent book depends to a great extent on the relationship between the editor and the writer. So talk to us a bit about how to make that relationship sing. What are some must-dos when you start working with a new editor?
• Don’t have to be best friends, but do have to have mutual respect
• A good editors job is to: 
• Catch the vision for the book
• Match that up with readers
• Ask the hard questions




• What do you want to make sure you DON’T do?
• Don’t rush the process. It takes time. Both macro/line edit take time!
• Ask the editor how long it will take on your specific book


• What are some things you’re seen done, or have been done to you that were shocking or horrifying or just plain stupid?
• How can authors make things easier for their editors?
• Do you end up having authors you like working with more than others? Why?
• How do you find a great editor?
• Editorial Freelancers Association 


• How much do personalities clicking play into putting together a great story?
• You’ve worked with a lot of best-selling, award winning authors. Have any of them done something innovative with regards to marketing that you admired? 
• Are you able to take on any new clients currently? 
• Where can people find out more about you and/or get in touch?

Links:


• Erin’s website Erin Healy dot com
• wweditorial@msn.com


Featured Patron: David L. Winters

Driver Confessional 


A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.


www.sabbaticalofthemind.net 


Thank you, David! 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></description>
<enclosure  url='https://play.hubhopper.com/6d3b4a4b3e089286e905b08096b43d45.mp3?s=rss-feed'  length='27210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1783</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051946/184-how-to-work-with-editors-insights-from-one-of-the-best-in-the-business.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051946/184-how-to-work-with-editors-insights-from-one-of-the-best-in-the-business.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >183 Author Taglines With Brandilyn Collins</title>
<link >https://listen.hubhopper.com/episode/183-author-taglines-with-brandilyn-collins-1788977483/33051947</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253951</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 01 Apr 2019 07:23:27 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/183/

In this episode we have a special treat for you. This is a re-run of one of the most influential episodes we have ever aired. Influential because of how much it influenced Thomas & I. 


Also we almost got arrested recording it.


Wait what?


The story.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/183/

In this episode we have a special treat for you. This is a re-run of one of the most influential episodes we have ever aired. Influential because of how much it influenced Thomas & I. 


Also we almost got arrested recording it.


Wait what?


The story.]]></description>
<enclosure  url='https://play.hubhopper.com/615fad86ce4809c9f308205c1a529fee.mp3?s=rss-feed'  length='14140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >926</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051947/183-author-taglines-with-brandilyn-collins.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051947/183-author-taglines-with-brandilyn-collins.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >182 How to Use Your Book’s Backmatter to Sell More Books</title>
<link >https://listen.hubhopper.com/episode/182-how-to-use-your-books-backmatter-to-sell-more-books-1788977483/33051948</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253864</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 27 Mar 2019 23:42:50 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.novelmarketing.com/182/

In this episode we’re going to talk about how to use the last few pages of your book to supercharge your marketing.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.novelmarketing.com/182/

In this episode we’re going to talk about how to use the last few pages of your book to supercharge your marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/4ec47c4c7d5bc775832879bb86436f3f.mp3?s=rss-feed'  length='33180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2174</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051948/182-how-to-use-your-books-backmatter-to-sell-more-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051948/182-how-to-use-your-books-backmatter-to-sell-more-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >181 How to Sell More Books using Author Business Cards and Bookmarks</title>
<link >https://listen.hubhopper.com/episode/181-how-to-sell-more-books-using-author-business-cards-and-bookmarks-1788977483/33051949</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253794</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 18 Mar 2019 07:29:18 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version: https://www.novelmarketing.com/181/

In this episode we are going to talk about how you can use bookmarks and business cards to sell more books. Many authors have no idea they are using these promotion pieces poorly. But don’t worry, we will teach you how and when to get the most out of bookmarks and business cards.]]></itunes:summary>
<description ><![CDATA[Blog Version: https://www.novelmarketing.com/181/

In this episode we are going to talk about how you can use bookmarks and business cards to sell more books. Many authors have no idea they are using these promotion pieces poorly. But don’t worry, we will teach you how and when to get the most out of bookmarks and business cards.]]></description>
<enclosure  url='https://play.hubhopper.com/92629da752b0a825ce1159a999e90923.mp3?s=rss-feed'  length='30940000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2027</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051949/181-how-to-sell-more-books-using-author-business-cards-and-bookmarks.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051949/181-how-to-sell-more-books-using-author-business-cards-and-bookmarks.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Episode 180 How to Find and Work with Beta Readers</title>
<link >https://listen.hubhopper.com/episode/episode-180-how-to-find-and-work-with-beta-readers-1788977483/33051950</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253960</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Mar 2019 07:33:12 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/180/

In this episode we’re going to talk how to find and use Beta readers to massively improve your book. 

Intro

Beta readers are SO important! But most authors I talk to don’t use them. Why? 


So let’s dive into finding them, and maximizing their power.


What is a Beta Reader?


• Term comes from the software development world. A beta tester is someone who uses an unfinished version of a program to find the bugs.
• We had a beta period for MyBookTable where we got lots of feedback on how to make the plugin better. 
• They give you feedback on your story … early! 

Why Beta Readers?


• Fresh eyes, you’re not objective. Neither are most spouses.
• Beta readers help you see your story from another set of eyeballs.
• Test audiences for films. Pretty Woman

Not all BRs are created equal.


Determine Your Perfect Beta Reader/Develop a Profile


• Age?
• Gender?
• Why do they read? (Why do you write? We’ve talked about this.)
• What type of stories do they gravitate toward in books, movies, TV shows?
• Do they like giving reviews on Amazon, Rotten Tomatoes, etc? Are they someone who can easily express how they felt about a book or show?
• Fans of your genre 

Finding & Choosing Beta Readers


• Facebook, Twitter, your email list. LinkedIn.
• Be careful, you might end up saying no to a lot of folks.
• Go to the social media sites where they hang out.
• Ask your super fans.
• Goodreads https://www.goodreads.com/group/show/50920-beta-reader-group 
• Sometimes friends and family are great, sometimes people who aren’t emotionally invested in you are better.
• Kickstarter backers! People who pay extra for early access can be great beta readers. 
• Can they be honest?
• If they’re not a friend, and a writer, offer to swap reads
• Be careful using other writers though …
• Start following people you think fit your profile. Set up at least 25, then cull them down to your top 15. 
• Pick people who read in your genre.
• Pick people who DON’T read in your genre.
• Google Docs or Word?

How Many?


• It depends. Somewhere between three and thirty
• 5 Alphas 
• 30 Betas 


• Why? Some won’t finish. A larger sample size.
• Jim’s Alpha readers
• Reminder, They’re Not Editors

Sponsor

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. Our very own Thomas and his dad Tom Umstattd a CPA who has over 35 years of experience working with authors. 


Learn more at AuthorTaxTips.com.


Patrons save 50%!


Once You Have Them


• What do you want them to do?
• Theme? Pacing? Character feedback? Story arc? 
• Continuity (especially for epic fantasy) 
• Let them choose.


• Also …
• Develop a simple one sheet where you ask them specific questions. 
• How many pages did you read in your first sitting?


• Give them a deadline.
• Whatever They Say, Accept it Graciously, and DON’T ARGUE!
• If three or more say the same things … listen!
• But don’t listen to everything, in the end it’s YOUR book.
• Thick skin time. They’re there to help.
• You don’t have to use them again, but don’t risk losing a potential friend.



Thank Them


• Figure out what you’re going to give in the way of thanks. Free copy of the book, of course. What else? 
• Acknowledgement in the book goes a long way, so does a Starbucks gift card. 
• Thank them on social media.
• Credits in addition to acknowledgements 

Patron

Huge thanks goes out to Peter DeHann for being a Novel Marketing patron! Peter is the author of, Women of the Bible: The Victorious, the Victims, the Virtuous, and the Vicious, where Peter explores how God really feels about women, and brings a fresh perspective that will help you celebrate your victories, embrace your virtue, have more compassion for victims, and avoid the errors of the vicious.


Thank you to all our Patrons … we could NOT do this show without you.


And if you’d like to help us out for as low as $2 per month we will love you forever … or at least for a month … you get discounts on all our products, a monthly Patrons only Q & A episode where you get to send in your questions … as well as other goodies. Go to Novel Marketing dot com, look at the buttons along the top and you’ll see one that says, “Patreon”. Click it!]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/180/

In this episode we’re going to talk how to find and use Beta readers to massively improve your book. 

Intro

Beta readers are SO important! But most authors I talk to don’t use them. Why? 


So let’s dive into finding them, and maximizing their power.


What is a Beta Reader?


• Term comes from the software development world. A beta tester is someone who uses an unfinished version of a program to find the bugs.
• We had a beta period for MyBookTable where we got lots of feedback on how to make the plugin better. 
• They give you feedback on your story … early! 

Why Beta Readers?


• Fresh eyes, you’re not objective. Neither are most spouses.
• Beta readers help you see your story from another set of eyeballs.
• Test audiences for films. Pretty Woman

Not all BRs are created equal.


Determine Your Perfect Beta Reader/Develop a Profile


• Age?
• Gender?
• Why do they read? (Why do you write? We’ve talked about this.)
• What type of stories do they gravitate toward in books, movies, TV shows?
• Do they like giving reviews on Amazon, Rotten Tomatoes, etc? Are they someone who can easily express how they felt about a book or show?
• Fans of your genre 

Finding & Choosing Beta Readers


• Facebook, Twitter, your email list. LinkedIn.
• Be careful, you might end up saying no to a lot of folks.
• Go to the social media sites where they hang out.
• Ask your super fans.
• Goodreads https://www.goodreads.com/group/show/50920-beta-reader-group 
• Sometimes friends and family are great, sometimes people who aren’t emotionally invested in you are better.
• Kickstarter backers! People who pay extra for early access can be great beta readers. 
• Can they be honest?
• If they’re not a friend, and a writer, offer to swap reads
• Be careful using other writers though …
• Start following people you think fit your profile. Set up at least 25, then cull them down to your top 15. 
• Pick people who read in your genre.
• Pick people who DON’T read in your genre.
• Google Docs or Word?

How Many?


• It depends. Somewhere between three and thirty
• 5 Alphas 
• 30 Betas 


• Why? Some won’t finish. A larger sample size.
• Jim’s Alpha readers
• Reminder, They’re Not Editors

Sponsor

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. Our very own Thomas and his dad Tom Umstattd a CPA who has over 35 years of experience working with authors. 


Learn more at AuthorTaxTips.com.


Patrons save 50%!


Once You Have Them


• What do you want them to do?
• Theme? Pacing? Character feedback? Story arc? 
• Continuity (especially for epic fantasy) 
• Let them choose.


• Also …
• Develop a simple one sheet where you ask them specific questions. 
• How many pages did you read in your first sitting?


• Give them a deadline.
• Whatever They Say, Accept it Graciously, and DON’T ARGUE!
• If three or more say the same things … listen!
• But don’t listen to everything, in the end it’s YOUR book.
• Thick skin time. They’re there to help.
• You don’t have to use them again, but don’t risk losing a potential friend.



Thank Them


• Figure out what you’re going to give in the way of thanks. Free copy of the book, of course. What else? 
• Acknowledgement in the book goes a long way, so does a Starbucks gift card. 
• Thank them on social media.
• Credits in addition to acknowledgements 

Patron

Huge thanks goes out to Peter DeHann for being a Novel Marketing patron! Peter is the author of, Women of the Bible: The Victorious, the Victims, the Virtuous, and the Vicious, where Peter explores how God really feels about women, and brings a fresh perspective that will help you celebrate your victories, embrace your virtue, have more compassion for victims, and avoid the errors of the vicious.


Thank you to all our Patrons … we could NOT do this show without you.


And if you’d like to help us out for as low as $2 per month we will love you forever … or at least for a month … you get discounts on all our products, a monthly Patrons only Q & A episode where you get to send in your questions … as well as other goodies. Go to Novel Marketing dot com, look at the buttons along the top and you’ll see one that says, “Patreon”. Click it!]]></description>
<enclosure  url='https://play.hubhopper.com/b8c6a84f5fe020ec365952bd3f5d4164.mp3?s=rss-feed'  length='36630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2400</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<item>
<title >179 Marketing 101: Twelve Marketing Terms Every Author Must Understand</title>
<link >https://listen.hubhopper.com/episode/179-marketing-101-twelve-marketing-terms-every-author-must-understand-1788977483/33051951</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253785</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 04 Mar 2019 08:29:03 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/179/

In this episode we’re going to talk about 12 marketing terms you must understand.

Intro

Listener question from Jennifer Rempel who suggested we do an episode with “A definition of terms for all the marketing jargon.”


Thomas and I were talking the other day and realized we get caught in a mistake many people do who have been in the same industry a long time. We start talking in a language only we understand. Problem! 


When it comes to marketing, we through around a lot of terms that might not make sense to everyone. To rectify that distressing situation, we’re going to do a series of episodes on Marketing Terms You Need to Know.


First go around will be twelve terms … we’ll tell you the term, then briefly describe it, then move on to the next.


Ready Thomas? 

The Terms

• Lead Magnet (also called a Reader Magnet)• Immediate reward for signing up for an email newsletter. 
• “Thank you for subscribing click here to download your free (short story, tip sheet, mini course, etc.)
• Several episodes on this 
• 145 – How to Create a Reader (Lead) Magnet 
• 118 – Book Marketing 101: Marketing Funnels 

• PR• It stands for public relations. It’s free exposure about your and/or your products. Internet, radio, TV, newspapers, emails, Word of Mouth … but you often have to pay people to create PR for you. If you don’t want to pay, you can do it yourself, and we have an episode on that …number 175 . 

• Advertising• Anytime you pay to get exposure, you’re advertising. Facebook ad, radio, TV, Amazon ads, etc.



• KPI• KPI stands for Key Performance Indicator. This is somewhat determined by you. The KPI is not going to be the same for every business, or even every season of your business. For example, you might decide your KPI is growing your newsletter list. That’s your primary goal. You might even end up spending money on building your list with no immediate monetary return. Do you know what your KPI is at the moment? Good to determine.
• SMART, Specific Measurable, Ambitious, Realistic, Time Bound Episode 023 – SMART Goals the Key to Marketing Success 

• Earned Media• Earned Media and P.R. are cousins. Essentially, Earned Media is any media you get when someone shares your content voluntarily. For example, when someone shares your post on Facebook, or Twitter … that’s Earned Media.

• Conversion Rate• It’s simply the percentage of users who take the action you want them to take. For example, if you run an ad on Amazon for your novel, and 100 people click on the ad, and 10 people end up buying your book, your conversion rate is 10 percent. 

Sponsor

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. You will also learn how to start making a writing income even before your first book comes out. You will also learn business fundamentals like when and how to form an LLC, how to create a business plan and how to reduce your chances of being audited by the IRS. The course is taught by Tom Umstattd a CPA with over 35 years of experience working with authors. 


On sale through the end of February 50% off. 



• Bounce Rate• The number of people who come to a page on your website and leave without clicking on anything before leaving, or move on to another page on your site. If you’re getting a high bounce rate, it means something needs to be changed on that page. 

• CTR (Click Through Rate)• This is a number that shows how many people click on your offerings. It’s the number of clicks potential customers make, divided by the number of people who COULD have taken the action. 

• Friction• What did we learn in physics in high school? Friction slows things down. With regards to marketing, friction is anything that slows down your customers, or potential customers. For example, a slow loading website, or a website that’s tough to navigate. An email that’s unclear. Back cover copy that’s cluttered or not written well. 

• PPC• PPC stands for Pay Per Click. You only pay for the ad when someone clicks on it. For example, with AMS ads (Amazon Marketing Services ads) you only pay them when someone clicks on the ad. You don’t pay anything till a potential customer clicks.

• ROI• ROI is short for Return On Investment. This tells you what you got for what you spent. And the “spent” can be time as well as money. Randy Ingermanson.

• Evergreen • Content that will still be relevant years from now. A cookbook, or a book on the basics of managing money, or a story like The Chronicles of Narnia are evergreen. Book on Y2K, are not. With regards to content, are all of your blog posts timely, where they’ll be out of date in a few months, or are you also creating posts that can last a looooooong time. Thomas’ viral post on Courtship w]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/179/

In this episode we’re going to talk about 12 marketing terms you must understand.

Intro

Listener question from Jennifer Rempel who suggested we do an episode with “A definition of terms for all the marketing jargon.”


Thomas and I were talking the other day and realized we get caught in a mistake many people do who have been in the same industry a long time. We start talking in a language only we understand. Problem! 


When it comes to marketing, we through around a lot of terms that might not make sense to everyone. To rectify that distressing situation, we’re going to do a series of episodes on Marketing Terms You Need to Know.


First go around will be twelve terms … we’ll tell you the term, then briefly describe it, then move on to the next.


Ready Thomas? 

The Terms

• Lead Magnet (also called a Reader Magnet)• Immediate reward for signing up for an email newsletter. 
• “Thank you for subscribing click here to download your free (short story, tip sheet, mini course, etc.)
• Several episodes on this 
• 145 – How to Create a Reader (Lead) Magnet 
• 118 – Book Marketing 101: Marketing Funnels 

• PR• It stands for public relations. It’s free exposure about your and/or your products. Internet, radio, TV, newspapers, emails, Word of Mouth … but you often have to pay people to create PR for you. If you don’t want to pay, you can do it yourself, and we have an episode on that …number 175 . 

• Advertising• Anytime you pay to get exposure, you’re advertising. Facebook ad, radio, TV, Amazon ads, etc.



• KPI• KPI stands for Key Performance Indicator. This is somewhat determined by you. The KPI is not going to be the same for every business, or even every season of your business. For example, you might decide your KPI is growing your newsletter list. That’s your primary goal. You might even end up spending money on building your list with no immediate monetary return. Do you know what your KPI is at the moment? Good to determine.
• SMART, Specific Measurable, Ambitious, Realistic, Time Bound Episode 023 – SMART Goals the Key to Marketing Success 

• Earned Media• Earned Media and P.R. are cousins. Essentially, Earned Media is any media you get when someone shares your content voluntarily. For example, when someone shares your post on Facebook, or Twitter … that’s Earned Media.

• Conversion Rate• It’s simply the percentage of users who take the action you want them to take. For example, if you run an ad on Amazon for your novel, and 100 people click on the ad, and 10 people end up buying your book, your conversion rate is 10 percent. 

Sponsor

The Tax and Business Guide for Authors 

In this course you will learn how to qualify for tax deductions for your writing-related expenses (not all writers qualify) and about 19 tax deductions authors can take advantage of. You will also learn how to start making a writing income even before your first book comes out. You will also learn business fundamentals like when and how to form an LLC, how to create a business plan and how to reduce your chances of being audited by the IRS. The course is taught by Tom Umstattd a CPA with over 35 years of experience working with authors. 


On sale through the end of February 50% off. 



• Bounce Rate• The number of people who come to a page on your website and leave without clicking on anything before leaving, or move on to another page on your site. If you’re getting a high bounce rate, it means something needs to be changed on that page. 

• CTR (Click Through Rate)• This is a number that shows how many people click on your offerings. It’s the number of clicks potential customers make, divided by the number of people who COULD have taken the action. 

• Friction• What did we learn in physics in high school? Friction slows things down. With regards to marketing, friction is anything that slows down your customers, or potential customers. For example, a slow loading website, or a website that’s tough to navigate. An email that’s unclear. Back cover copy that’s cluttered or not written well. 

• PPC• PPC stands for Pay Per Click. You only pay for the ad when someone clicks on it. For example, with AMS ads (Amazon Marketing Services ads) you only pay them when someone clicks on the ad. You don’t pay anything till a potential customer clicks.

• ROI• ROI is short for Return On Investment. This tells you what you got for what you spent. And the “spent” can be time as well as money. Randy Ingermanson.

• Evergreen • Content that will still be relevant years from now. A cookbook, or a book on the basics of managing money, or a story like The Chronicles of Narnia are evergreen. Book on Y2K, are not. With regards to content, are all of your blog posts timely, where they’ll be out of date in a few months, or are you also creating posts that can last a looooooong time. Thomas’ viral post on Courtship w]]></description>
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<itunes:duration >1657</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >177 How to Grow Your Email List With Special Guest Ryan Zee</title>
<link >https://listen.hubhopper.com/episode/177-how-to-grow-your-email-list-with-special-guest-ryan-zee-1788977483/33051952</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253916</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 18 Feb 2019 08:26:53 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/177/

In this episode we’re going to talk about significantly growing your email list, and using it to sell more books!

And to help us … Ryan Zee …

Voracious reader all his life … since starting his own book marketing agency at the age of 25, Ryan has been fortunate to work with thousands of authors across virtually every major genre, helping to make their books known to new audiences — and giving readers a chance to discover great authors they might otherwise have missed.

When he’s not thinking about ways to make BookSweeps a more welcoming place for book lovers, Ryan enjoys traveling, reading, and talking about the books he’s read (ideally, while traveling).

A resident of New York City (but moving to Portland, OR, his favorite authors include Junot Díaz, David Foster Wallace, Milan Kundera, and Jonathan Safran Foer. He also maintains a soft spot for the Adventures of Winnie the Pooh.

In 2016, Ryan Zee created BookSweeps.com, now one of the largest book giveaway & lead generation sites for fiction authors, with an email list of nearly 100,000 readers.


• Why is email so effective at selling books?
• How can authors make their newsletters more interesting for readers?
• What should novelists talk about in their email newsletters?
• How can authors grow their email list?

• Lead generation ads on F.B. are still working well (lead magnet) and consider doing this as a group. Offer 5 – 10 books.
• Newsletter swaps, you promote their book, they promote yours

• The key is similar genres
• You are BookBub to your audience …


• Cross promotions

• Create a page with 20 books, all promote/send readers to that page




• Let’s talk email formatting. The fanciest emails win right?

• No! Your email is the plane, each image is weight on the wings
• The more complicated it gets … the harder it is to get it to the in-box
• Without headers … is going to work better
• Has to work everywhere … like mobile devices
• Use the Image box … don’t stick it in the main text


• What have you seen working well recently for helping authors grow their email lists?
• Let’s talk about BookSweeps. What is it?

• Lead generation platform, geared for fiction … some non-fiction
• We run promotions that help build lists, Amazon and Book Bub Followers
• Each promotion is geared toward a particular niche/genre

• 30 – 40 authors
• We promote it to our 100,000 subscribers
• 10 – 14 days
• Offer a free book, short story to introduce yourself …




• Why would an author want to sign up for BookSweeps?
• How do you stand out from all the other authors that have just signed up the same readers?
• How much does book sweeps cost?

• They can differ by genre, but most are in the $25 – $50 range

• Average range is 400 – 1,200




• Talk about the difference between an organic subscriber and a sweepstakes subscriber

Links:


• RyanZee.com 
• BookSweeps 


Featured Patron

You’re the Cream in My Coffee

In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Suddenly everything in her life is up for grabs.

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/177/

In this episode we’re going to talk about significantly growing your email list, and using it to sell more books!

And to help us … Ryan Zee …

Voracious reader all his life … since starting his own book marketing agency at the age of 25, Ryan has been fortunate to work with thousands of authors across virtually every major genre, helping to make their books known to new audiences — and giving readers a chance to discover great authors they might otherwise have missed.

When he’s not thinking about ways to make BookSweeps a more welcoming place for book lovers, Ryan enjoys traveling, reading, and talking about the books he’s read (ideally, while traveling).

A resident of New York City (but moving to Portland, OR, his favorite authors include Junot Díaz, David Foster Wallace, Milan Kundera, and Jonathan Safran Foer. He also maintains a soft spot for the Adventures of Winnie the Pooh.

In 2016, Ryan Zee created BookSweeps.com, now one of the largest book giveaway & lead generation sites for fiction authors, with an email list of nearly 100,000 readers.


• Why is email so effective at selling books?
• How can authors make their newsletters more interesting for readers?
• What should novelists talk about in their email newsletters?
• How can authors grow their email list?

• Lead generation ads on F.B. are still working well (lead magnet) and consider doing this as a group. Offer 5 – 10 books.
• Newsletter swaps, you promote their book, they promote yours

• The key is similar genres
• You are BookBub to your audience …


• Cross promotions

• Create a page with 20 books, all promote/send readers to that page




• Let’s talk email formatting. The fanciest emails win right?

• No! Your email is the plane, each image is weight on the wings
• The more complicated it gets … the harder it is to get it to the in-box
• Without headers … is going to work better
• Has to work everywhere … like mobile devices
• Use the Image box … don’t stick it in the main text


• What have you seen working well recently for helping authors grow their email lists?
• Let’s talk about BookSweeps. What is it?

• Lead generation platform, geared for fiction … some non-fiction
• We run promotions that help build lists, Amazon and Book Bub Followers
• Each promotion is geared toward a particular niche/genre

• 30 – 40 authors
• We promote it to our 100,000 subscribers
• 10 – 14 days
• Offer a free book, short story to introduce yourself …




• Why would an author want to sign up for BookSweeps?
• How do you stand out from all the other authors that have just signed up the same readers?
• How much does book sweeps cost?

• They can differ by genre, but most are in the $25 – $50 range

• Average range is 400 – 1,200




• Talk about the difference between an organic subscriber and a sweepstakes subscriber

Links:


• RyanZee.com 
• BookSweeps 


Featured Patron

You’re the Cream in My Coffee

In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Suddenly everything in her life is up for grabs.

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></description>
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<itunes:duration >1891</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<item>
<title >176 Case Study: How David Rawlings Broke Into the US Market Despite Living Overseas (Case Study)</title>
<link >https://listen.hubhopper.com/episode/176-case-study-how-david-rawlings-broke-into-the-us-market-despite-living-overseas-case-study-1788977483/33051953</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253895</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Mon, 11 Feb 2019 15:13:13 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/176/

In this episode we have a special interview about how author David Rawling’s publishing dream came true … and what you can learn from it for your own dream.

(Thomas)Getting published is hard, especially if you live outside of the country. Here is how David did it and if can do it, you can do it too. Tips, ideas … what you can do that David did.

Show Notes

Talking Points:

David, I want to start with where you are now… and then go back and talk about the path your took to get here … because I think it’s going to be inspiring, and encouraging and enlightening for any author whether they’re independently published, trad published, or hybrid. So … you signed a deal with HarperCollins a year or so ago, and you have your first novel coming out with them in mere months.


• Love it … give us the pitch for the book.
• Alright, you have this cool novel coming out, you already have a nice buzz going for it … take us back to the beginning. How did all this get started?
• What are the things you think made a difference in getting to the place you are now?
• How much would you say your marketing background played into your getting published?
• I want to talk for a moment about your commitment … you’ve come to a major writing conference, ACFW, TWICE now. That’s not such a huge commitment if you live in the US, but you came from Australia where you had to invest a huge amount of time and money … talk to us about that decision.
• I wasn’t at AFCW this past fall, but I watched your Facebook posts and loved seeing how well you networked and met people and engaged really well. Talk to us about how important that part of publishing is … the relationships … and what came out of those new friendships.
• What would you tell that author that’s been working at this crazy publishing game for years and is getting frustrated … they feel like giving up, but deep inside they know they’re supposed to be on this path?
• Quick Tips:

• Show us your real personality- show us who you are
• Video is going to be huge in 2019, but have a reason to be watched
• Focus on Social … not Media, engage, build friendships, help others with their marketing.


• Where can people find out more about you and The Baggage Handler?

Website: David Rawlings 

The Baggage Handler 

Featured Patron

The Embers Series by Carrie Daws

When a hurricane and a series of unexplained fires hits too close to home, inspector Cassandra McCarthy has to figure out what it will cost to protect the citizens of Silver Heights.”

Sponsor:

Rubart Writing Academy 


• March 21 – 24 in Lake Chelan, Washington
• April 25 – 28 Blairsville, Georgia]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/176/

In this episode we have a special interview about how author David Rawling’s publishing dream came true … and what you can learn from it for your own dream.

(Thomas)Getting published is hard, especially if you live outside of the country. Here is how David did it and if can do it, you can do it too. Tips, ideas … what you can do that David did.

Show Notes

Talking Points:

David, I want to start with where you are now… and then go back and talk about the path your took to get here … because I think it’s going to be inspiring, and encouraging and enlightening for any author whether they’re independently published, trad published, or hybrid. So … you signed a deal with HarperCollins a year or so ago, and you have your first novel coming out with them in mere months.


• Love it … give us the pitch for the book.
• Alright, you have this cool novel coming out, you already have a nice buzz going for it … take us back to the beginning. How did all this get started?
• What are the things you think made a difference in getting to the place you are now?
• How much would you say your marketing background played into your getting published?
• I want to talk for a moment about your commitment … you’ve come to a major writing conference, ACFW, TWICE now. That’s not such a huge commitment if you live in the US, but you came from Australia where you had to invest a huge amount of time and money … talk to us about that decision.
• I wasn’t at AFCW this past fall, but I watched your Facebook posts and loved seeing how well you networked and met people and engaged really well. Talk to us about how important that part of publishing is … the relationships … and what came out of those new friendships.
• What would you tell that author that’s been working at this crazy publishing game for years and is getting frustrated … they feel like giving up, but deep inside they know they’re supposed to be on this path?
• Quick Tips:

• Show us your real personality- show us who you are
• Video is going to be huge in 2019, but have a reason to be watched
• Focus on Social … not Media, engage, build friendships, help others with their marketing.


• Where can people find out more about you and The Baggage Handler?

Website: David Rawlings 

The Baggage Handler 

Featured Patron

The Embers Series by Carrie Daws

When a hurricane and a series of unexplained fires hits too close to home, inspector Cassandra McCarthy has to figure out what it will cost to protect the citizens of Silver Heights.”

Sponsor:

Rubart Writing Academy 


• March 21 – 24 in Lake Chelan, Washington
• April 25 – 28 Blairsville, Georgia]]></description>
<enclosure  url='https://play.hubhopper.com/b14944c992d75c420a1b0e18da8312b3.mp3?s=rss-feed'  length='23260000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1524</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051953/176-case-study-how-david-rawlings-broke-into-the-us-market-despite-living-overseas-case-study.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051953/176-case-study-how-david-rawlings-broke-into-the-us-market-despite-living-overseas-case-study.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >175 How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice</title>
<link >https://listen.hubhopper.com/episode/175-how-you-can-create-massive-pr-for-yourself-even-if-youre-a-complete-novice-1788977483/33051954</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253836</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 05 Feb 2019 09:29:48 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/175/

In this episode we are going to talk about how you can develop significant PR for yourself and your books, even if you’re a complete novice!

And to help us dive deep into the topic, we have a special guest, serial entrepreneur, award winning inventor, best-selling author, publicity expert, mom and wife, Christina Daves.

And I love the tagline on her website … “Let me help you get visible!” I suspect that’s exactly what she’s going to help us with today.

Christina, welcome to the Novel Marketing podcast!

We’re going to get to a few questions about how you can help our listeners in a moment, but first … your own story is pretty interesting. It all started with a broken foot. You want to give us the quick version of what happened?

Questions


• We have some listeners who are quite savvy when it comes to marketing … but others who are just starting their publishing journey. For the latter listeners, could you give us a simple, clear definition of what PR is?
• I love when you talk about how the media will check you out before they’ll interview you or do a profile piece on you and that you have to be prepared for that. What are a few of the key things authors must do to get prepared?
• You say publicity always comes down to story … and we agree … how do people develop their story?
• You’re a fan of LinkedIn … tell us why, and how authors can use the power of LinkedIn.

• The media is on LinkedIn or Twitter


• Tell us a little bit about HARO (Help A Reporter Out) and how authors can use it to get media bookings?
• Can you give us a story of an author you know, or one you worked with, where something crazy happened as a result of going after a bit of publicity?
• I’ve (Jim) piggybacked on many blogs that have a larger reach than my own website, and I know you like that idea as well … how do you suggest an author approach a larger site to do a guest post?
• Most authors don’t realize the best place to start getting publicity is on a local level … how can authors get buzz going right where they live?
• You’ve talked about a lot of excellent ideas … but if an author was going to do only ONE thing to start working on their PR, what would it be?
• You have a great FREE email sequence and video series where you teach author how to get started on PR for themselves. Where can people find that and where can they find out more about you?

More About Christina Daves


• https://www.christinadaves.com/ 
• Your PR Challenge 

Simon Sinek Ted talk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en 

Featured Patron

Lucia’s Renaissance by CLR Peterson

A Novel of 16th-century Italy, by C.L.R. Peterson. “”Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.

Sponsor:


• Book Launch Blueprint #2 is about to close!
• Booklaunch.fun]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/175/

In this episode we are going to talk about how you can develop significant PR for yourself and your books, even if you’re a complete novice!

And to help us dive deep into the topic, we have a special guest, serial entrepreneur, award winning inventor, best-selling author, publicity expert, mom and wife, Christina Daves.

And I love the tagline on her website … “Let me help you get visible!” I suspect that’s exactly what she’s going to help us with today.

Christina, welcome to the Novel Marketing podcast!

We’re going to get to a few questions about how you can help our listeners in a moment, but first … your own story is pretty interesting. It all started with a broken foot. You want to give us the quick version of what happened?

Questions


• We have some listeners who are quite savvy when it comes to marketing … but others who are just starting their publishing journey. For the latter listeners, could you give us a simple, clear definition of what PR is?
• I love when you talk about how the media will check you out before they’ll interview you or do a profile piece on you and that you have to be prepared for that. What are a few of the key things authors must do to get prepared?
• You say publicity always comes down to story … and we agree … how do people develop their story?
• You’re a fan of LinkedIn … tell us why, and how authors can use the power of LinkedIn.

• The media is on LinkedIn or Twitter


• Tell us a little bit about HARO (Help A Reporter Out) and how authors can use it to get media bookings?
• Can you give us a story of an author you know, or one you worked with, where something crazy happened as a result of going after a bit of publicity?
• I’ve (Jim) piggybacked on many blogs that have a larger reach than my own website, and I know you like that idea as well … how do you suggest an author approach a larger site to do a guest post?
• Most authors don’t realize the best place to start getting publicity is on a local level … how can authors get buzz going right where they live?
• You’ve talked about a lot of excellent ideas … but if an author was going to do only ONE thing to start working on their PR, what would it be?
• You have a great FREE email sequence and video series where you teach author how to get started on PR for themselves. Where can people find that and where can they find out more about you?

More About Christina Daves


• https://www.christinadaves.com/ 
• Your PR Challenge 

Simon Sinek Ted talk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en 

Featured Patron

Lucia’s Renaissance by CLR Peterson

A Novel of 16th-century Italy, by C.L.R. Peterson. “”Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.

Sponsor:


• Book Launch Blueprint #2 is about to close!
• Booklaunch.fun]]></description>
<enclosure  url='https://play.hubhopper.com/6b9a48f0fa7636a0c0af967cda29eff6.mp3?s=rss-feed'  length='30950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2028</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051954/175-how-you-can-create-massive-pr-for-yourself-even-if-youre-a-complete-novice.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051954/175-how-you-can-create-massive-pr-for-yourself-even-if-youre-a-complete-novice.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >173 How to Create a Value Proposition for Your Book (Marketing 101)</title>
<link >https://listen.hubhopper.com/episode/173-how-to-create-a-value-proposition-for-your-book-marketing-101-1788977483/33051955</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253798</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 22 Jan 2019 08:55:23 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/173/

In this episode we are going to talk about developing a Value Proposition for your book!

Talking Points:

It is time for another Marketing 101 episode! Every once in a while we like to go back to marketing fundamentals and teach you how to apply them to your book. Thomas literally purchased a marketing 101 textbook and from time we pull things out of the TOC for authors.

Today we are going to talk about value propositions.

So Jim, What is a value proposition?


• Jim’s answer

• The reason a reader should buy your book!


• Thomas: Good value propositions resonate with your readers. When they hear it they sit up and say “Yes, that’s for me!”

What a value proposition is not


• Tagline – “Brandalyn Collins Seatbelt Suspense”
• Logline – “Roomsis the Shack meets It’s a Wonderful Life”
• High Concept – “What would you find if your walked into the rooms of your soul?”

Why do authors need a value proposition?


• The more concisely you can communicate the benefit of your book, the more concisely your readers will be able to do it. This is the seed inside the fruit that grows another fruit.

Questions to help you develop a value proposition.

• Who am I writing for?
• What pain do they feel?
• How does your book make your readers feel? The primary benefit for many fiction books is how they make readers feelwhile they read them. Calm? Excited? Superior? Scared? Courageous?
• What problem am I solving for my readers?
• How does your book benefit readers? Why are those benefits important?
• How is your book different from other similar books?
Examples:

Courtship in Crisis explains where the singleness epidemic came from, and what to do to end it. If you are single and want to be married, this book will help you understand why finding a spouse is so hard and how to make it easier.

Roomswill show you how to find freedom from your fears and step into your destiny.

Featured Patron

7 Deadly Friendships by Mary Demuth 

Do you have a friendship where there’s there’s something wrong but you can’t put your finger on it? Toxic friendships happen to everyone, but we seldom identify the underlying issues.

Here is the value proposition: This book will help you find better friends and be a better friend yourself.

 

Sponsor:


• Book Launch Blueprint #2 Registration is now open!
• Booklaunch.fun]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/173/

In this episode we are going to talk about developing a Value Proposition for your book!

Talking Points:

It is time for another Marketing 101 episode! Every once in a while we like to go back to marketing fundamentals and teach you how to apply them to your book. Thomas literally purchased a marketing 101 textbook and from time we pull things out of the TOC for authors.

Today we are going to talk about value propositions.

So Jim, What is a value proposition?


• Jim’s answer

• The reason a reader should buy your book!


• Thomas: Good value propositions resonate with your readers. When they hear it they sit up and say “Yes, that’s for me!”

What a value proposition is not


• Tagline – “Brandalyn Collins Seatbelt Suspense”
• Logline – “Roomsis the Shack meets It’s a Wonderful Life”
• High Concept – “What would you find if your walked into the rooms of your soul?”

Why do authors need a value proposition?


• The more concisely you can communicate the benefit of your book, the more concisely your readers will be able to do it. This is the seed inside the fruit that grows another fruit.

Questions to help you develop a value proposition.

• Who am I writing for?
• What pain do they feel?
• How does your book make your readers feel? The primary benefit for many fiction books is how they make readers feelwhile they read them. Calm? Excited? Superior? Scared? Courageous?
• What problem am I solving for my readers?
• How does your book benefit readers? Why are those benefits important?
• How is your book different from other similar books?
Examples:

Courtship in Crisis explains where the singleness epidemic came from, and what to do to end it. If you are single and want to be married, this book will help you understand why finding a spouse is so hard and how to make it easier.

Roomswill show you how to find freedom from your fears and step into your destiny.

Featured Patron

7 Deadly Friendships by Mary Demuth 

Do you have a friendship where there’s there’s something wrong but you can’t put your finger on it? Toxic friendships happen to everyone, but we seldom identify the underlying issues.

Here is the value proposition: This book will help you find better friends and be a better friend yourself.

 

Sponsor:


• Book Launch Blueprint #2 Registration is now open!
• Booklaunch.fun]]></description>
<enclosure  url='https://play.hubhopper.com/76a7da18bd396ede9dfdb9eba98e1d10.mp3?s=rss-feed'  length='23370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1531</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051955/173-how-to-create-a-value-proposition-for-your-book-marketing-101.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051955/173-how-to-create-a-value-proposition-for-your-book-marketing-101.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >172 How To Split Test Your Book Title Ideas With Facebook Ads</title>
<link >https://listen.hubhopper.com/episode/172-how-to-split-test-your-book-title-ideas-with-facebook-ads-1788977483/33051956</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253793</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 15 Jan 2019 08:59:24 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/172/

In this episode we are going to talk about how to Split Test your book covers, blurbs and book titles using Facebook ads.

Question from Patron Mary Hamilton

“On this week’s podcast, [Thomas] talked about A/B testing. If you haven’t already, could you do an episode on that? I get the idea generally, but don’t quite understand how it’s set up.”

Intro

We are about to teach you a technique so advanced, even most publishers don’t use it.

So what is a split test?

We are not talking about surveys!

Surveys Are Less Effective Than Split Tests


• People pay to close attention which changes the results. You want real world results.
• What people “like” and what people click on are not the same.
• The survey often asks too few people and often the wrong people. You don’t want to test your book title on hundreds of people, you want to test it on tens of thousands of people.

What You Can Test With The Split Test Method


• Book Titles
• Book Covers
• Book Blurbs

Why This is a Good Idea


• You are just one person, and if you like your cover, then you know one person likes your cover.
• Hard to read the label when you are standing inside the bottle
• Sometimes, a good title makes the difference between success and failure.
• This can be useful for traditionally published authors as well when discussing decisions with your publisher.
• Ideal test because it is in a noisy environment. The thing that makes Facebook ads bad makes Facebook split test excellent.

The Big Picture of How This Works


• You create two versions of the same ad with one thing being different. You see which version performs better.
• Expect to pay around $50 per test.

Two Principles: 


• Test One Thing at a Time
• Test on the Right People

How to Make it Happen

• Create a page on your website to send people to. In a pinch, you can use your homepage.
• Go to https://www.facebook.com/business/ and click “Create Ad”
• Select “Get More Website Visitors”
• Create your ad using Facebook’s Ad Editor.
• You want to pick an audience with at least 25,000 people in it. No more than a million.
• Open Up the Facebook Ads Manager 
• Select the ad you just created a click Duplicate. Now you have two copies of the ad running simultaneously.
• Click edit and change the one thing you want to test. (Book Cover, Title, or Blurb)
What about the money? What You Should Budget

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/172/

In this episode we are going to talk about how to Split Test your book covers, blurbs and book titles using Facebook ads.

Question from Patron Mary Hamilton

“On this week’s podcast, [Thomas] talked about A/B testing. If you haven’t already, could you do an episode on that? I get the idea generally, but don’t quite understand how it’s set up.”

Intro

We are about to teach you a technique so advanced, even most publishers don’t use it.

So what is a split test?

We are not talking about surveys!

Surveys Are Less Effective Than Split Tests


• People pay to close attention which changes the results. You want real world results.
• What people “like” and what people click on are not the same.
• The survey often asks too few people and often the wrong people. You don’t want to test your book title on hundreds of people, you want to test it on tens of thousands of people.

What You Can Test With The Split Test Method


• Book Titles
• Book Covers
• Book Blurbs

Why This is a Good Idea


• You are just one person, and if you like your cover, then you know one person likes your cover.
• Hard to read the label when you are standing inside the bottle
• Sometimes, a good title makes the difference between success and failure.
• This can be useful for traditionally published authors as well when discussing decisions with your publisher.
• Ideal test because it is in a noisy environment. The thing that makes Facebook ads bad makes Facebook split test excellent.

The Big Picture of How This Works


• You create two versions of the same ad with one thing being different. You see which version performs better.
• Expect to pay around $50 per test.

Two Principles: 


• Test One Thing at a Time
• Test on the Right People

How to Make it Happen

• Create a page on your website to send people to. In a pinch, you can use your homepage.
• Go to https://www.facebook.com/business/ and click “Create Ad”
• Select “Get More Website Visitors”
• Create your ad using Facebook’s Ad Editor.
• You want to pick an audience with at least 25,000 people in it. No more than a million.
• Open Up the Facebook Ads Manager 
• Select the ad you just created a click Duplicate. Now you have two copies of the ad running simultaneously.
• Click edit and change the one thing you want to test. (Book Cover, Title, or Blurb)
What about the money? What You Should Budget

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></description>
<enclosure  url='https://play.hubhopper.com/4345aba13fd4b0e112b14c282bd3159c.mp3?s=rss-feed'  length='21100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1382</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051956/172-how-to-split-test-your-book-title-ideas-with-facebook-ads.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051956/172-how-to-split-test-your-book-title-ideas-with-facebook-ads.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >171 How to Maintain Your Platform In-Between Books</title>
<link >https://listen.hubhopper.com/episode/171-how-to-maintain-your-platform-in-between-books-1788977483/33051957</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253937</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 08 Jan 2019 08:58:12 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/171/

In this episode we talk about what to in-between books to keep your brand top of mind with your readers.

This episode idea comes from an email loop I’m part of where one of the people asked what they should do to promote themselves during the down time in-between their book launches.

A number of people responded to the loop by saying they don’t do anything … they just wait for their next book and then start promoting it a few months before it releases. While that’s an option, we have some other suggestions we feel are more conducive to keeping your career going.

A Little Philosophy 


• Airplanes
• Exercise Equipment Center
• You are not an author, you are a product

Seven Things You Should Be Doing In-between Books

• Website Review

• Check the technical side of things; everything from broken links to SEO

• WooRank 
• Website Grader 


• Have a few folks who haven’t seen it before give you their impressions
• Rebuild if necessary
• Sign up for the Author Media Newsletter for a free course on who to thrill with your website .


• Revise Your Reader Magnet

• Create a New Lead Magnet
• Writing Short Stories / Tip Sheets


• Guest blogging

• Focus on blogs with low Alexa Scores .
• Mention your reader magnet


• Focus on Your Newsletter

• Work on your drip campaign write an onboarding drip sequence
• Develop a reserve of strong content
• Study Mailchimp or whatever company you use
• Keep your emailing your list some of that great content. At least quarterly.


• Get involved

• GoodReads
• Facebook Groups


• Promote your backlist

• How to Relaunch a Book With Chris Fox – Episode 134 


• Learn

• Mail Chimp
• Binge Novel Marketing
• Take a Novel Marketing Course


• Rest
Featured Patron

Driver Confessional by David L. Winters 

A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.

Sponsor

Rubart Writing Academy 


• March 21st – 24th in Blairsville, Georgia
• April 25th – 28th in gorgeous Chelan, Washington]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/171/

In this episode we talk about what to in-between books to keep your brand top of mind with your readers.

This episode idea comes from an email loop I’m part of where one of the people asked what they should do to promote themselves during the down time in-between their book launches.

A number of people responded to the loop by saying they don’t do anything … they just wait for their next book and then start promoting it a few months before it releases. While that’s an option, we have some other suggestions we feel are more conducive to keeping your career going.

A Little Philosophy 


• Airplanes
• Exercise Equipment Center
• You are not an author, you are a product

Seven Things You Should Be Doing In-between Books

• Website Review

• Check the technical side of things; everything from broken links to SEO

• WooRank 
• Website Grader 


• Have a few folks who haven’t seen it before give you their impressions
• Rebuild if necessary
• Sign up for the Author Media Newsletter for a free course on who to thrill with your website .


• Revise Your Reader Magnet

• Create a New Lead Magnet
• Writing Short Stories / Tip Sheets


• Guest blogging

• Focus on blogs with low Alexa Scores .
• Mention your reader magnet


• Focus on Your Newsletter

• Work on your drip campaign write an onboarding drip sequence
• Develop a reserve of strong content
• Study Mailchimp or whatever company you use
• Keep your emailing your list some of that great content. At least quarterly.


• Get involved

• GoodReads
• Facebook Groups


• Promote your backlist

• How to Relaunch a Book With Chris Fox – Episode 134 


• Learn

• Mail Chimp
• Binge Novel Marketing
• Take a Novel Marketing Course


• Rest
Featured Patron

Driver Confessional by David L. Winters 

A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.

Sponsor

Rubart Writing Academy 


• March 21st – 24th in Blairsville, Georgia
• April 25th – 28th in gorgeous Chelan, Washington]]></description>
<enclosure  url='https://play.hubhopper.com/1339592832cd01a28f2759fbbc76e0a6.mp3?s=rss-feed'  length='22570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1478</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051957/171-how-to-maintain-your-platform-in-between-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051957/171-how-to-maintain-your-platform-in-between-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >170 Your Best Year Yet With Susan May Warren</title>
<link >https://listen.hubhopper.com/episode/170-your-best-year-yet-with-susan-may-warren-1788977483/33051958</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253804</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 02 Jan 2019 04:29:02 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/170/

In this episode we are going to talk about the critical mindset you need to have going into the New Year in order to make 2019 your best ever. And to help us out … we have back, for the second time … Susan May Warren!

Susan May Warren is the USA Today bestselling, Christy and RITA award–winning author of more than sixty novels. She has four grown children and is married to her real-life hero, going on 30 years now! She loves traveling and telling stories about life, adventure and faith. She’s a skydiver, scuba diver, accomplished dancer … and is a nationally acclaimed writing teacher who runs a writing academy called Novel.Academy. For exciting updates on her new releases, previous books, and more, visit her website atwww.susanmaywarren.com .

Questions


• Looking back on the last year, a lot of authors wished they accomplished more in terms of their careers. What are some of the biggest things holding authors back?
• What is the one critical mindset that you would encourage writers to have going into the New Year?
• A vast number of writers are female which means families and taking care of kids and grandkids and taking on the business of running a home for a lot of them … so they need to be skilled at time management and organization. You’re an author that has done exactly that. Four children, husband, and writing a million books every year, plus running your teaching companies … how do you do it?
• It’s that time of the year when many people set goals … how do you go about setting goals? I know you have a little bit different approach … tell us about that …
• Over the years you’ve developed a number of innovative systems for keeping track of projects, goals, staying motivated … and you’ve put all those ideas into a planner that you’re now selling. Tell about why you added developing a planner to your already crazy life and even if someone doesn’t buy your planner (which they should!) how they can use the principles you have in in for their writing career.
• ___________________

Links:


• www.susanmaywarren.com 
• https://novel.academy/ 
• Susie’s My Brilliant Writing Planner (Affiliate Link)

Featured Patron

95 Tweets: Celebrating Martin Luther in the 21st Century by Peter DeHaan.

Celebrate the Protestant Reformation, with Martin Luther’s ninety-five concerns updated as Tweets for a modern audience.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Thomas’s Other Podcasts



• Thomas’ one goal for the New Year: Not start any new podcasts! I currently have 5!

• Novel Marketing 
• Creative Funding Show 
• Liberty Buzzard 
• Thomas Umstattd Guest Interviews Podcast 
• Christian Publishing Show]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/170/

In this episode we are going to talk about the critical mindset you need to have going into the New Year in order to make 2019 your best ever. And to help us out … we have back, for the second time … Susan May Warren!

Susan May Warren is the USA Today bestselling, Christy and RITA award–winning author of more than sixty novels. She has four grown children and is married to her real-life hero, going on 30 years now! She loves traveling and telling stories about life, adventure and faith. She’s a skydiver, scuba diver, accomplished dancer … and is a nationally acclaimed writing teacher who runs a writing academy called Novel.Academy. For exciting updates on her new releases, previous books, and more, visit her website atwww.susanmaywarren.com .

Questions


• Looking back on the last year, a lot of authors wished they accomplished more in terms of their careers. What are some of the biggest things holding authors back?
• What is the one critical mindset that you would encourage writers to have going into the New Year?
• A vast number of writers are female which means families and taking care of kids and grandkids and taking on the business of running a home for a lot of them … so they need to be skilled at time management and organization. You’re an author that has done exactly that. Four children, husband, and writing a million books every year, plus running your teaching companies … how do you do it?
• It’s that time of the year when many people set goals … how do you go about setting goals? I know you have a little bit different approach … tell us about that …
• Over the years you’ve developed a number of innovative systems for keeping track of projects, goals, staying motivated … and you’ve put all those ideas into a planner that you’re now selling. Tell about why you added developing a planner to your already crazy life and even if someone doesn’t buy your planner (which they should!) how they can use the principles you have in in for their writing career.
• ___________________

Links:


• www.susanmaywarren.com 
• https://novel.academy/ 
• Susie’s My Brilliant Writing Planner (Affiliate Link)

Featured Patron

95 Tweets: Celebrating Martin Luther in the 21st Century by Peter DeHaan.

Celebrate the Protestant Reformation, with Martin Luther’s ninety-five concerns updated as Tweets for a modern audience.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Thomas’s Other Podcasts



• Thomas’ one goal for the New Year: Not start any new podcasts! I currently have 5!

• Novel Marketing 
• Creative Funding Show 
• Liberty Buzzard 
• Thomas Umstattd Guest Interviews Podcast 
• Christian Publishing Show]]></description>
<enclosure  url='https://play.hubhopper.com/73aeba343688ef9d0abf79fe1a624bb5.mp3?s=rss-feed'  length='27830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1823</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<item>
<title >169 Highlights from 2018</title>
<link >https://listen.hubhopper.com/episode/169-highlights-from-2018-1788977483/33051959</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253858</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 25 Dec 2018 08:55:57 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/169/

In this episode we are going to talk about 2018, the most popular episodes and what we learned.

We are thankful for:


• Patreon Backers
• Facebook Group
• Student success in the Book Launch Blueprint
• Baby Mercy
• Jim’s Christy

 

Top 10 Most Downloaded Episodes

 

#10 140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn 

In this episode, we shared an episode of the Creative Funding Show where Thomas talked with Joanna Penn about the multiple ways you can make money from your writing career that you might have never considered.

#9 137 How to Write Short Stories that People Will Love 

In this episode, we talked about writing short stories that work, that people like, that readers have to get more of. We were joined by of the best authors in the world to talk about the subject: James Scott Bell.

#8 132 How to Blog Your Book Ahead of Time 

In this episode we talked about how to blog your book, and if you SHOULD blog your book.

This was our first episode primarily for nonfiction writers!

#7 145 How to Create a Reader (Lead) Magnet 

In this episode, we talked about how to craft a reader magnet to get more email subscribers. A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

#6 143 Book Marketing 101: Author Advertising 

In this episode, we talked about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!

#5 151 How to Write to Market With Chris Fox 

In this episode, we talked about how to write to market with Chris Fox. The primary way to write books that people want to read is to write the kind of books that people want to read. The better you know what they want, the better your books will sell.

#4 130 Myths Authors Believe 

In this episode, we talked about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed.

Surprisingly not as controversial as Thomas thought it would be.

#3 129 How to Build an Email List Before Your First Book Comes Out Using Short Stories 

This episode came from a listener question from Meredith Abernathy who asked: “I keep hearing the advice to start marketing/start a newsletter as early as possible, even before you’re published. I have no books to offer free in exchange for newsletter signups, so of course I have 0 signups. So, is there something I can offer that readers care about, or am I doomed to launch a book to 0 readers?”

Our answer was and is short stories.

#2 150 A Blueprint on How to Launch Your Book 

In this episode, we talked about a new course we’ve released that will help you launch your book in a way that will rocket it to success. The course was a one off and an incredible experience.

But we have some good news, the Book Launch Blueprint will return, very soon!

#1 152 How to Write 5000 Words an Hour with Chris Fox 

Writing more books helps you make more money. But most authors write slow! In this episode, we talked with Chris Fox about how to write faster and better.

Takeaways:

What was popular:


• Short stories
• People love Chris Fox
• Email List Building

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Listener Favorites


• 151 How to Write to Market With Chris Fox 
• 165 How to Create Book Clubs Resource 
• 149 How To Set up Pre-Orders for Your Indie Book 
• 150 A Blueprint on How to Launch Your Book 
• 140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn 

Featured Patron

Soul Inspirationz by Eloise Whyte

You’ll gain a new relationship with Jesus as you trust him to be your confidant, healer, and life-giving friend.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/169/

In this episode we are going to talk about 2018, the most popular episodes and what we learned.

We are thankful for:


• Patreon Backers
• Facebook Group
• Student success in the Book Launch Blueprint
• Baby Mercy
• Jim’s Christy

 

Top 10 Most Downloaded Episodes

 

#10 140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn 

In this episode, we shared an episode of the Creative Funding Show where Thomas talked with Joanna Penn about the multiple ways you can make money from your writing career that you might have never considered.

#9 137 How to Write Short Stories that People Will Love 

In this episode, we talked about writing short stories that work, that people like, that readers have to get more of. We were joined by of the best authors in the world to talk about the subject: James Scott Bell.

#8 132 How to Blog Your Book Ahead of Time 

In this episode we talked about how to blog your book, and if you SHOULD blog your book.

This was our first episode primarily for nonfiction writers!

#7 145 How to Create a Reader (Lead) Magnet 

In this episode, we talked about how to craft a reader magnet to get more email subscribers. A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

#6 143 Book Marketing 101: Author Advertising 

In this episode, we talked about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!

#5 151 How to Write to Market With Chris Fox 

In this episode, we talked about how to write to market with Chris Fox. The primary way to write books that people want to read is to write the kind of books that people want to read. The better you know what they want, the better your books will sell.

#4 130 Myths Authors Believe 

In this episode, we talked about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed.

Surprisingly not as controversial as Thomas thought it would be.

#3 129 How to Build an Email List Before Your First Book Comes Out Using Short Stories 

This episode came from a listener question from Meredith Abernathy who asked: “I keep hearing the advice to start marketing/start a newsletter as early as possible, even before you’re published. I have no books to offer free in exchange for newsletter signups, so of course I have 0 signups. So, is there something I can offer that readers care about, or am I doomed to launch a book to 0 readers?”

Our answer was and is short stories.

#2 150 A Blueprint on How to Launch Your Book 

In this episode, we talked about a new course we’ve released that will help you launch your book in a way that will rocket it to success. The course was a one off and an incredible experience.

But we have some good news, the Book Launch Blueprint will return, very soon!

#1 152 How to Write 5000 Words an Hour with Chris Fox 

Writing more books helps you make more money. But most authors write slow! In this episode, we talked with Chris Fox about how to write faster and better.

Takeaways:

What was popular:


• Short stories
• People love Chris Fox
• Email List Building

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Listener Favorites


• 151 How to Write to Market With Chris Fox 
• 165 How to Create Book Clubs Resource 
• 149 How To Set up Pre-Orders for Your Indie Book 
• 150 A Blueprint on How to Launch Your Book 
• 140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn 

Featured Patron

Soul Inspirationz by Eloise Whyte

You’ll gain a new relationship with Jesus as you trust him to be your confidant, healer, and life-giving friend.]]></description>
<enclosure  url='https://play.hubhopper.com/7c6d45f4b2451bb244cada102a4cee4b.mp3?s=rss-feed'  length='27180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1781</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051959/169-highlights-from-2018.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051959/169-highlights-from-2018.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >168 How James L. Rubart Went From Rejected and Unpublished to Bestselling Author</title>
<link >https://listen.hubhopper.com/episode/168-how-james-l-rubart-went-from-rejected-and-unpublished-to-bestselling-author-1788977483/33051960</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253795</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Dec 2018 09:12:19 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/168/

In this episode we are going to have a special crossover episode with my new podcast. As some of you know, I’ve launched a new podcast called the Christian Publishing Show . This podcast explores everything about publishing in the Christian market.

One of my guests on that podcast was our very own James L. Rubart. As we did that interview I realized we have never shared his story on this podcast. So if you have ever wanted to know where Jim came from here is his origin story. Stick around, after the interview Jim and I will come back on this show.

Chances are you are friends with other writers but have you heard their stories? Ask them sometime you may be surprised at what you learn. Telling each other your stories can inspire, encourage, build a deeper relationships … and often be quite humorous.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Featured Patron

Pathway of Peace: Living in a Growing Relationship with Christ by Cheryl Elton 

Heal from broken relational patterns so you can choose safer friends. Evaluate when it’s time to press into a friendship or let it go.

Other Links


• Health + Wealth + Love Test 
• Sacred Rest Recover Your Life, Renew Your Energy, Restore Your Sanity]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/168/

In this episode we are going to have a special crossover episode with my new podcast. As some of you know, I’ve launched a new podcast called the Christian Publishing Show . This podcast explores everything about publishing in the Christian market.

One of my guests on that podcast was our very own James L. Rubart. As we did that interview I realized we have never shared his story on this podcast. So if you have ever wanted to know where Jim came from here is his origin story. Stick around, after the interview Jim and I will come back on this show.

Chances are you are friends with other writers but have you heard their stories? Ask them sometime you may be surprised at what you learn. Telling each other your stories can inspire, encourage, build a deeper relationships … and often be quite humorous.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Featured Patron

Pathway of Peace: Living in a Growing Relationship with Christ by Cheryl Elton 

Heal from broken relational patterns so you can choose safer friends. Evaluate when it’s time to press into a friendship or let it go.

Other Links


• Health + Wealth + Love Test 
• Sacred Rest Recover Your Life, Renew Your Energy, Restore Your Sanity]]></description>
<enclosure  url='https://play.hubhopper.com/5c5c3603c7564dba8cf7b97cd62446cd.mp3?s=rss-feed'  length='34110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2235</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051960/168-how-james-l-rubart-went-from-rejected-and-unpublished-to-bestselling-author.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051960/168-how-james-l-rubart-went-from-rejected-and-unpublished-to-bestselling-author.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >167 How to Use Facebook To Promote Your Book</title>
<link >https://listen.hubhopper.com/episode/167-how-to-use-facebook-to-promote-your-book-1788977483/33051961</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253777</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 11 Dec 2018 00:21:44 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/167/

In this episode we are going to talk about the right way to use Facebook to sell more books!

Last week we talked about why Facebook is overrated for book marketing, but we didn’t say it’s completely useless, so today we’re going to talk about the ways Facebook CAN work for you to promote your books.

Quick Recap Why Facebook is Overrated:


• you don’t want to become a digital peasant farmer
• it reaches people in the wrong state of mind
• Facebook hides your content from 96% of fans.
• you could be doing something more valuable with your time
• you are competing with multimillion dollar shadow organizations that will outspend and out optimize you.

Questions:


• I’m an introvert. I’d rather [kill myself] than give talks in public. Or make the effort to talk to people to arrange talks in public.
• Doesn’t a podcast take time?…
• How do you drive people to your blog if you don’t notify them on Facebook or Twitter that there’s a new post up?

• Thomas post, 19 Ways


• I am writing more books. But you don’t get the organic visibility on Amazon (or elsewhere) that you got 5 or more years ago. How do people know you have a new book unless you advertise?
• Overrated does not mean useless.

Ten Ways Authors Can Use Facebook to Promote Their Books

• Don’t use Facebook to promote your books. Let us explain:

• Facebook is a party, have that mentality when you post or interact.


• As An Advertising Platform. Some indie authors have seen success buying Facebook ads. Most don’t but some do. That said, it never makes sense for a traditionally published author to pay for ads. The margins don’t work .
• Market Testing. Facebook ads are a great place to test book covers, titles, and marketing copy. Not sure which book cover is best? Buy ads for both covers and see which one gets more clicks.
• Organizing a Launch Team. Facebook groups can still be a good place to organize a launch team, especially if your audience is older.
• Facebook Live. This doesn’t work as well as it used to and may not work next year, but you can still get decent results from Facebook live, especially if you are targeting an older audience. If your audience is younger, you may want to go with YouTube live instead.
• Create a private group for your hard core readers. This is what we have for our hard core fans.
• Join groups that fit your genre and get active
• Make sure you’ve set up alerts when someone mentions you or your novel(s) and go in and interact. (It’s a party, yes?) Share trivia or photos, or behind the scenes info. In this way you’re contributing to a conversation that’s already going on.
• (Every now and then …) ask readers to follow your blog, or join your newsletter. You can explain to them (carefully) what’s going on with Facebook.
• Announce book launches. It won’t do much, but it will do something
Featured Patron

Women of the Bible: The Victorious, the Victims, the Virtuous, and the Vicious (Affiliate Link) by Peter DeHaan 

Heal from broken relational patterns so you can choose safer friends.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/167/

In this episode we are going to talk about the right way to use Facebook to sell more books!

Last week we talked about why Facebook is overrated for book marketing, but we didn’t say it’s completely useless, so today we’re going to talk about the ways Facebook CAN work for you to promote your books.

Quick Recap Why Facebook is Overrated:


• you don’t want to become a digital peasant farmer
• it reaches people in the wrong state of mind
• Facebook hides your content from 96% of fans.
• you could be doing something more valuable with your time
• you are competing with multimillion dollar shadow organizations that will outspend and out optimize you.

Questions:


• I’m an introvert. I’d rather [kill myself] than give talks in public. Or make the effort to talk to people to arrange talks in public.
• Doesn’t a podcast take time?…
• How do you drive people to your blog if you don’t notify them on Facebook or Twitter that there’s a new post up?

• Thomas post, 19 Ways


• I am writing more books. But you don’t get the organic visibility on Amazon (or elsewhere) that you got 5 or more years ago. How do people know you have a new book unless you advertise?
• Overrated does not mean useless.

Ten Ways Authors Can Use Facebook to Promote Their Books

• Don’t use Facebook to promote your books. Let us explain:

• Facebook is a party, have that mentality when you post or interact.


• As An Advertising Platform. Some indie authors have seen success buying Facebook ads. Most don’t but some do. That said, it never makes sense for a traditionally published author to pay for ads. The margins don’t work .
• Market Testing. Facebook ads are a great place to test book covers, titles, and marketing copy. Not sure which book cover is best? Buy ads for both covers and see which one gets more clicks.
• Organizing a Launch Team. Facebook groups can still be a good place to organize a launch team, especially if your audience is older.
• Facebook Live. This doesn’t work as well as it used to and may not work next year, but you can still get decent results from Facebook live, especially if you are targeting an older audience. If your audience is younger, you may want to go with YouTube live instead.
• Create a private group for your hard core readers. This is what we have for our hard core fans.
• Join groups that fit your genre and get active
• Make sure you’ve set up alerts when someone mentions you or your novel(s) and go in and interact. (It’s a party, yes?) Share trivia or photos, or behind the scenes info. In this way you’re contributing to a conversation that’s already going on.
• (Every now and then …) ask readers to follow your blog, or join your newsletter. You can explain to them (carefully) what’s going on with Facebook.
• Announce book launches. It won’t do much, but it will do something
Featured Patron

Women of the Bible: The Victorious, the Victims, the Virtuous, and the Vicious (Affiliate Link) by Peter DeHaan 

Heal from broken relational patterns so you can choose safer friends.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/f44427709335714a4e91b6cf6a650fbb.mp3?s=rss-feed'  length='28030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1836</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051961/167-how-to-use-facebook-to-promote-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051961/167-how-to-use-facebook-to-promote-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >166 Why Facebook is Overrated for Book Marketing</title>
<link >https://listen.hubhopper.com/episode/166-why-facebook-is-overrated-for-book-marketing-1788977483/33051962</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253853</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 04 Dec 2018 09:19:56 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/166/

In this episode we are going to talk about why Facebook is overrated!

Background

When I joined Facebook, it was only for college students. When I purchased my first Facebook ad, they were called “Campus Fliers.” I was the marketing coordinator for one of the first political campaigns to use Facebook for statewide political advertisements in Texas. I have run marketing companies, purchased tens of thousands of dollars of Facebook ads and done dozens of hours of Facebook Live. I have taught at conferences on how Facebook’s EdgeRank algorithm works.

In short, I know what I am talking about when I say Facebook is nearly useless as a marketing platform for authors.

It is overrated for the following reasons:

Reason #1 Sharecropping

The fundamental problem with building your platform on Facebook is that it is digital sharecropping .

Sharecropping is when a wealthy landlord allows a poor person to farm his field in exchange for a share of the crops. The problem with sharecropping is that the poor farmer can be kicked off at any time from “his farm” since he doesn’t technically own it. Most of the economic advantages go to the landlord and most of the risk goes to the tenant. Sharecropping is a technique the rich have used to exploit the poor for millennia .

There is nothing new under the sun.

You don’t own Facebook. You sharecrop on Facebook’s digital land. Facebook gets nearly all of the economic advantages of your activity and if you find something that does advantage you, they will adjust their algotherm to stop you.

I remember when Facebook groups were transcendent. Then when groups got too powerful they destroyed them in favor of pages. Now pages are de-optimized in favor of groups, but only new groups, not the legacy groups. So the cycle continues.

Reason #2 State of Mind

Facebook is a party where people talk about politics and show off photos of their grandchildren.

Trying to sell something on Facebook is like selling Amway at a party.

Now let’s say you throw your own party, a Tupperware party lets say, in this setting people are in the mood for hearing from you about your product. The medium is the message. Trying to break into someone’s political conversation with a commercial is very hard to do successfully.

Throw your own party instead.

Reason #3 EdgeRank

Facebook has an algorithm called EdgeRank. I explain how EdgeRank works in this post . As we talked about in Novle Marketing Episode 123 the algorithm has been tweaked in many ways that hurt authors.

Currently, any post about something not on Facebook (like a book for instance) will be hidden from about 96% of followers give or take depending on various EdgeRank factors . Let’s say that 1% of people who see a post about a book will go on to buy it (not an unrealistic conversion rate expectation).

So, you have 1,000 fans on Facebook, only 4% will see the post or 40 people. Of those 40 people only 1% will buy it so 0.4 people. That rounds down to zero. To sell a single book through a Facebook page with the current EdgeRank algorithm you need 2,500 fans. Do you have 10,000 fans? Congratulations! You can expect to sell 4 books.

Now some authors work long and hard to improve their EdgeRank score so they can sell maybe one book per 1000 fans but in reality most sales come from some other channel.

Anyone who tells you otherwise is most likely looking at pre-2018 data.

Anyone notice the difference between posting on their Page and their Profile?

Jim’s example when he posted on winning the Christy Award a few weeks ago.

Reason #4 Opportunity Cost

Some authors spend an hour a day on Facebook. Before you think this is not you, check the screen time app on your iPhone and then add the time you spend on Facebook on your computer.

Opportunity cost is the cost of the next best alternative to Facebook. So what is your next best alternative? It depends on you.

An hour a day is about 300 hours a year, assuming you take Sundays and holidays off. That is about how much time it takes to write a book. So the opportunity cost of Facebook is about a book a year for many authors. That is a very high opportunity cost!

Other things you could do rather than spend time on Facebook:


• Get better at speaking. 6 hours a week is enough time for three toastmasters meetings a week. Then start speaking small, start speaking on your own YouTube channel …
• Telling people directly about your book, never underestimate the power of one on one sales. Jim’s story of telling people when he flies.
• Podcasting. The fastest growing medium for book marketing.
• Blogging. The benefit of blogging is that it gives your readers something to share on Facebook so you can have your cake and eat it too.
• Write more books. This needs to be said again it is so important. The best way to sell a book is to write another book. This is especially]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here
https://www.novelmarketing.com/166/

In this episode we are going to talk about why Facebook is overrated!

Background

When I joined Facebook, it was only for college students. When I purchased my first Facebook ad, they were called “Campus Fliers.” I was the marketing coordinator for one of the first political campaigns to use Facebook for statewide political advertisements in Texas. I have run marketing companies, purchased tens of thousands of dollars of Facebook ads and done dozens of hours of Facebook Live. I have taught at conferences on how Facebook’s EdgeRank algorithm works.

In short, I know what I am talking about when I say Facebook is nearly useless as a marketing platform for authors.

It is overrated for the following reasons:

Reason #1 Sharecropping

The fundamental problem with building your platform on Facebook is that it is digital sharecropping .

Sharecropping is when a wealthy landlord allows a poor person to farm his field in exchange for a share of the crops. The problem with sharecropping is that the poor farmer can be kicked off at any time from “his farm” since he doesn’t technically own it. Most of the economic advantages go to the landlord and most of the risk goes to the tenant. Sharecropping is a technique the rich have used to exploit the poor for millennia .

There is nothing new under the sun.

You don’t own Facebook. You sharecrop on Facebook’s digital land. Facebook gets nearly all of the economic advantages of your activity and if you find something that does advantage you, they will adjust their algotherm to stop you.

I remember when Facebook groups were transcendent. Then when groups got too powerful they destroyed them in favor of pages. Now pages are de-optimized in favor of groups, but only new groups, not the legacy groups. So the cycle continues.

Reason #2 State of Mind

Facebook is a party where people talk about politics and show off photos of their grandchildren.

Trying to sell something on Facebook is like selling Amway at a party.

Now let’s say you throw your own party, a Tupperware party lets say, in this setting people are in the mood for hearing from you about your product. The medium is the message. Trying to break into someone’s political conversation with a commercial is very hard to do successfully.

Throw your own party instead.

Reason #3 EdgeRank

Facebook has an algorithm called EdgeRank. I explain how EdgeRank works in this post . As we talked about in Novle Marketing Episode 123 the algorithm has been tweaked in many ways that hurt authors.

Currently, any post about something not on Facebook (like a book for instance) will be hidden from about 96% of followers give or take depending on various EdgeRank factors . Let’s say that 1% of people who see a post about a book will go on to buy it (not an unrealistic conversion rate expectation).

So, you have 1,000 fans on Facebook, only 4% will see the post or 40 people. Of those 40 people only 1% will buy it so 0.4 people. That rounds down to zero. To sell a single book through a Facebook page with the current EdgeRank algorithm you need 2,500 fans. Do you have 10,000 fans? Congratulations! You can expect to sell 4 books.

Now some authors work long and hard to improve their EdgeRank score so they can sell maybe one book per 1000 fans but in reality most sales come from some other channel.

Anyone who tells you otherwise is most likely looking at pre-2018 data.

Anyone notice the difference between posting on their Page and their Profile?

Jim’s example when he posted on winning the Christy Award a few weeks ago.

Reason #4 Opportunity Cost

Some authors spend an hour a day on Facebook. Before you think this is not you, check the screen time app on your iPhone and then add the time you spend on Facebook on your computer.

Opportunity cost is the cost of the next best alternative to Facebook. So what is your next best alternative? It depends on you.

An hour a day is about 300 hours a year, assuming you take Sundays and holidays off. That is about how much time it takes to write a book. So the opportunity cost of Facebook is about a book a year for many authors. That is a very high opportunity cost!

Other things you could do rather than spend time on Facebook:


• Get better at speaking. 6 hours a week is enough time for three toastmasters meetings a week. Then start speaking small, start speaking on your own YouTube channel …
• Telling people directly about your book, never underestimate the power of one on one sales. Jim’s story of telling people when he flies.
• Podcasting. The fastest growing medium for book marketing.
• Blogging. The benefit of blogging is that it gives your readers something to share on Facebook so you can have your cake and eat it too.
• Write more books. This needs to be said again it is so important. The best way to sell a book is to write another book. This is especially]]></description>
<enclosure  url='https://play.hubhopper.com/d195d71966b168c9e1f071da9405aac6.mp3?s=rss-feed'  length='32550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2132</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051962/166-why-facebook-is-overrated-for-book-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051962/166-why-facebook-is-overrated-for-book-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >165 How to Create Book Clubs Resources for Your Book</title>
<link >https://listen.hubhopper.com/episode/165-how-to-create-book-clubs-resources-for-your-book-1788977483/33051963</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253801</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 28 Nov 2018 09:11:06 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/165/

Last episode we talked about how to find book clubs, and how to get them to choose you, so if you haven’t listed to episode 164, you might want to listen to it first.

In this episode, we’re going to talk about how to make a great impression on a book club, so they’ll invite you back … which means another batch of books sold in bulk. Did you like that alliteration, Thomas?

Show Notes

Add a Reading Group Resources Section to Your Book


• Include discussion questions after each chapter (nonfiction)
• Include discussion questions at the end of the book. (fiction)
• At the end of your book, mention that you have Reading Club Resources on your website.

Add a Reading Group Resources section to your website.


• Include discussion questions on your website.
• Record short “discussion kickstarter” videos and upload them to YouTube.
• Add a bulk book ordering feature to your website.
• Add slides for a powerpoint introducing the themes of the book

Create a Leader’s Guide

Things to consider including:


• All the discussion questions from the book.
• Bonus discussion questions
• Meeting outline with timing suggestions. Assume the meeting will be 1 hour. It is easier for leaders to let segments go long rather than cut them short.
• Icebreakers related to the topic.
• If your book is inspirational, include prayer points/topics.
• Related group activities
• Food ideas for the snack/meal. Recipes for meals served in the story. Especially good for period stories.
• Action steps that the leader can suggest to the group at the end, especially powerful for non-fiction books

Participate


• Offer to Skype in, or call in during one of the meetings
• Put together a one sheet for your book with trivia and/or easter eggs
• Share photos that inspired your book or real life locations
• Cut a short video specific to that group
• Get questions from the leader of the club and answer them on video ahead of time
• Offer a freebie to the book club for signing up for your newsletter

Follow Up


• Send a thank you note to the organizer a few days later
• Ask the organizer if they know of any other book clubs that might be interested in reading one of your books
• Ask for a photo of the group holding your book and post it on social media, and remind folks that you love taking part in book clubs

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

 

New Price: $199]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/165/

Last episode we talked about how to find book clubs, and how to get them to choose you, so if you haven’t listed to episode 164, you might want to listen to it first.

In this episode, we’re going to talk about how to make a great impression on a book club, so they’ll invite you back … which means another batch of books sold in bulk. Did you like that alliteration, Thomas?

Show Notes

Add a Reading Group Resources Section to Your Book


• Include discussion questions after each chapter (nonfiction)
• Include discussion questions at the end of the book. (fiction)
• At the end of your book, mention that you have Reading Club Resources on your website.

Add a Reading Group Resources section to your website.


• Include discussion questions on your website.
• Record short “discussion kickstarter” videos and upload them to YouTube.
• Add a bulk book ordering feature to your website.
• Add slides for a powerpoint introducing the themes of the book

Create a Leader’s Guide

Things to consider including:


• All the discussion questions from the book.
• Bonus discussion questions
• Meeting outline with timing suggestions. Assume the meeting will be 1 hour. It is easier for leaders to let segments go long rather than cut them short.
• Icebreakers related to the topic.
• If your book is inspirational, include prayer points/topics.
• Related group activities
• Food ideas for the snack/meal. Recipes for meals served in the story. Especially good for period stories.
• Action steps that the leader can suggest to the group at the end, especially powerful for non-fiction books

Participate


• Offer to Skype in, or call in during one of the meetings
• Put together a one sheet for your book with trivia and/or easter eggs
• Share photos that inspired your book or real life locations
• Cut a short video specific to that group
• Get questions from the leader of the club and answer them on video ahead of time
• Offer a freebie to the book club for signing up for your newsletter

Follow Up


• Send a thank you note to the organizer a few days later
• Ask the organizer if they know of any other book clubs that might be interested in reading one of your books
• Ask for a photo of the group holding your book and post it on social media, and remind folks that you love taking part in book clubs

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

 

New Price: $199]]></description>
<enclosure  url='https://play.hubhopper.com/dbd0dd3453122d95fb847b8922a13090.mp3?s=rss-feed'  length='27960000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1832</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051963/165-how-to-create-book-clubs-resources-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051963/165-how-to-create-book-clubs-resources-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >164 How to Get Reading Clubs to Choose Your Book</title>
<link >https://listen.hubhopper.com/episode/164-how-to-get-reading-clubs-to-choose-your-book-1788977483/33051964</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253847</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 20 Nov 2018 09:10:54 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/164/

In this episode we are going to talk about book clubs and how to get them choose your book.

Intro 


• Book clubs buy more than one book
• They have influence, they talk! And they post!
• They’re often repeat customers (if you thrill them)

Show Notes

 

Understand The Life of a Book Club Organizer


• Super Busy
• Big Reader
• GoodReads power user
• Frustrated that her book club members don’t always read the book and that people are hit and miss
• She doesn’t pick books she hasn’t already read and loved. (or had recommended by a trusted friend).

 

Different Kinds of Groups


• Formal Reading Groups
• Informal Reading Groups
• Bible Studies
• Classes/Workshops
• Meetup Groups (Mops, Austin Dog Owners, etc)
• Online book clubs/groups

 

How to Attract Book Clubs


• Write a good book that would be interesting to discuss.
• Add discussion questions to each chapter (or at the end of the book).
• Put an invite in the back of your book!
• Email your list about your resources and willingness to Skype in
• Watch social media and when your book is mentioned, comment about your willingness to participate
• Share stories of participating in past book clubs. Share photos! Tag the book club leader and others if you can.
• Prepare a one sheet to give to librarians.
• Search for book clubs on meetup.com.
• Have your launch team recommend your book in the clubs they are apart of.
• Have a page on your website where reading group resources.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn quarter by quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/164/

In this episode we are going to talk about book clubs and how to get them choose your book.

Intro 


• Book clubs buy more than one book
• They have influence, they talk! And they post!
• They’re often repeat customers (if you thrill them)

Show Notes

 

Understand The Life of a Book Club Organizer


• Super Busy
• Big Reader
• GoodReads power user
• Frustrated that her book club members don’t always read the book and that people are hit and miss
• She doesn’t pick books she hasn’t already read and loved. (or had recommended by a trusted friend).

 

Different Kinds of Groups


• Formal Reading Groups
• Informal Reading Groups
• Bible Studies
• Classes/Workshops
• Meetup Groups (Mops, Austin Dog Owners, etc)
• Online book clubs/groups

 

How to Attract Book Clubs


• Write a good book that would be interesting to discuss.
• Add discussion questions to each chapter (or at the end of the book).
• Put an invite in the back of your book!
• Email your list about your resources and willingness to Skype in
• Watch social media and when your book is mentioned, comment about your willingness to participate
• Share stories of participating in past book clubs. Share photos! Tag the book club leader and others if you can.
• Prepare a one sheet to give to librarians.
• Search for book clubs on meetup.com.
• Have your launch team recommend your book in the clubs they are apart of.
• Have a page on your website where reading group resources.

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn quarter by quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/86fcdd99663736a73a0110dcc5d6453e.mp3?s=rss-feed'  length='19780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1296</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051964/164-how-to-get-reading-clubs-to-choose-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051964/164-how-to-get-reading-clubs-to-choose-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >163 How to Overcome Fear of Technology with Tara Wilder</title>
<link >https://listen.hubhopper.com/episode/163-how-to-overcome-fear-of-technology-with-tara-wilder-1788977483/33051965</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253824</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 13 Nov 2018 09:11:06 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/163/

In this episode we are going to talk about how to overcome the fear of technology … And to help us tackle this subject … is Tara Wilder …

Show Notes

Tara Wilder is founder of Envivoan online marketer obsessed with the power of the web and how it can impact lives. She hates it when entrepreneurs and authors are not utilizing the power of the web because they’re stuck with tech or marketing. Her goal is to get them from stuck to unstoppable online.

Questions:


• Why is technology fear so toxic to marketing?
• Why are so many people afraid of technology?
• What are some of the first steps to getting more comfortable with new technology?
• Where is the best place to learn technology?
• What should people do when they get stuck?
• Tara any final?

Where to find Tera: 


• http://envivoweb.com 
• http://facebook.com/envivocreative 
• http://instagram.com/iamtarawilder 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/163/

In this episode we are going to talk about how to overcome the fear of technology … And to help us tackle this subject … is Tara Wilder …

Show Notes

Tara Wilder is founder of Envivoan online marketer obsessed with the power of the web and how it can impact lives. She hates it when entrepreneurs and authors are not utilizing the power of the web because they’re stuck with tech or marketing. Her goal is to get them from stuck to unstoppable online.

Questions:


• Why is technology fear so toxic to marketing?
• Why are so many people afraid of technology?
• What are some of the first steps to getting more comfortable with new technology?
• Where is the best place to learn technology?
• What should people do when they get stuck?
• Tara any final?

Where to find Tera: 


• http://envivoweb.com 
• http://facebook.com/envivocreative 
• http://instagram.com/iamtarawilder 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></description>
<enclosure  url='https://play.hubhopper.com/6d3352e427ccb9f2f6a79ed114f6ed3e.mp3?s=rss-feed'  length='23290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1526</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051965/163-how-to-overcome-fear-of-technology-with-tara-wilder.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051965/163-how-to-overcome-fear-of-technology-with-tara-wilder.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >162 How Ghostwriting Works, and How it Can Make you Money</title>
<link >https://listen.hubhopper.com/episode/162-how-ghostwriting-works-and-how-it-can-make-you-money-1788977483/33051966</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253771</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 06 Nov 2018 09:11:40 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/162/

In this episode we are going to talk about ghostwriting … how it works, and how you can apply that to your career and help make you money.

To help us with that, we’ve invited Arlene Gale onto the show. Arlene is a writing coach, and a multi award winning, number one bestselling author. She’s ghost written hundreds of books and thousands of articles. And she’s just released her own 8th book, Book Business Blueprint: Build Credibility, Stand Out from the Competition, and Skyrocket Sales by Writing Your Book , which became a bestseller in September.

Show Notes

Questions


• Most people are familiar with ghost writing, but I’ve heard a lot of writers describe it incorrectly… can you set the record straight?
• Talk to us about the issue of not having your name on the book. I have a quite a few friends who refuse to ghost write a book unless some acknowledgement is given that the “author” had help. They don’t feel it’s right for someone to pretend they wrote the book when they didn’t.
• Give us a few pros about ghostwriting, then a few cons
• How to Ghost writers get paid, is it a royalty or one time payment?
• Do you ever take a lower fixed cost and a percentage of sales?
• Can ghostwriting be a way to supplement your income?

• https://www.upwork.com/ 
• https://www.upwork.com/cat/writing/ 


• What skills do you need to be a successful ghost writer?
• What is there about ghostwriting that novelists can apply to their career?
• “He who gets the credit gets the blame.” (Thomas’ fortune cookie.)

Where can we find out more about you and what you do, Arlene?


• Facebook:https://www.facebook.com/BookWritingBusiness/ 
• Twitter: @arlene_gale 
• Website: bookwritingbusiness.com 

Featured Patron: 


• Mary DeMuth and her book, The 7 Deadly Friendships 
• Do you have a friendship where there’s there’s something wrong but you can’t put your finger on it? Toxic friendships happen to everyone, but we seldom identify the underlying issues.
• Maybe you’re bewildered, paralyzed to move forward.
• In The 7 Deadly Friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships, find out what went wrong, determine whether it’s time to let the friendship go, and ultimately find healing.



Sponsor: 5 Year Plan to Become a Bestselling Novelist 


• We created this plan to make you a bestselling author. Guaranteed. It’s a step by step guide that teaches you the exercises you need to do, the books you need to read, and the writing you need to be accomplishing quarter by quarter. Even if you’re a published author, this course will show you the areas you need to get stronger in to hit that bestseller status. And as we mentioned, it’s guaranteed. In two ways. If you don’t become a bestselling author after you finish the course, we give you your money back. And if you get 30 days into the course and you find out it’s not for you, we give you your money back. Is this course for everyone? No. You have to work hard. But you knew that already, didn’t you? Find out all the details on the Five Year Plan to becoming a bestselling author at: Novelmarketing.com/courses. And, Novel Marketing patrons get 50% off!]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/162/

In this episode we are going to talk about ghostwriting … how it works, and how you can apply that to your career and help make you money.

To help us with that, we’ve invited Arlene Gale onto the show. Arlene is a writing coach, and a multi award winning, number one bestselling author. She’s ghost written hundreds of books and thousands of articles. And she’s just released her own 8th book, Book Business Blueprint: Build Credibility, Stand Out from the Competition, and Skyrocket Sales by Writing Your Book , which became a bestseller in September.

Show Notes

Questions


• Most people are familiar with ghost writing, but I’ve heard a lot of writers describe it incorrectly… can you set the record straight?
• Talk to us about the issue of not having your name on the book. I have a quite a few friends who refuse to ghost write a book unless some acknowledgement is given that the “author” had help. They don’t feel it’s right for someone to pretend they wrote the book when they didn’t.
• Give us a few pros about ghostwriting, then a few cons
• How to Ghost writers get paid, is it a royalty or one time payment?
• Do you ever take a lower fixed cost and a percentage of sales?
• Can ghostwriting be a way to supplement your income?

• https://www.upwork.com/ 
• https://www.upwork.com/cat/writing/ 


• What skills do you need to be a successful ghost writer?
• What is there about ghostwriting that novelists can apply to their career?
• “He who gets the credit gets the blame.” (Thomas’ fortune cookie.)

Where can we find out more about you and what you do, Arlene?


• Facebook:https://www.facebook.com/BookWritingBusiness/ 
• Twitter: @arlene_gale 
• Website: bookwritingbusiness.com 

Featured Patron: 


• Mary DeMuth and her book, The 7 Deadly Friendships 
• Do you have a friendship where there’s there’s something wrong but you can’t put your finger on it? Toxic friendships happen to everyone, but we seldom identify the underlying issues.
• Maybe you’re bewildered, paralyzed to move forward.
• In The 7 Deadly Friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships, find out what went wrong, determine whether it’s time to let the friendship go, and ultimately find healing.



Sponsor: 5 Year Plan to Become a Bestselling Novelist 


• We created this plan to make you a bestselling author. Guaranteed. It’s a step by step guide that teaches you the exercises you need to do, the books you need to read, and the writing you need to be accomplishing quarter by quarter. Even if you’re a published author, this course will show you the areas you need to get stronger in to hit that bestseller status. And as we mentioned, it’s guaranteed. In two ways. If you don’t become a bestselling author after you finish the course, we give you your money back. And if you get 30 days into the course and you find out it’s not for you, we give you your money back. Is this course for everyone? No. You have to work hard. But you knew that already, didn’t you? Find out all the details on the Five Year Plan to becoming a bestselling author at: Novelmarketing.com/courses. And, Novel Marketing patrons get 50% off!]]></description>
<enclosure  url='https://play.hubhopper.com/d3327f05a9a85a9b27e742a36be29858.mp3?s=rss-feed'  length='26020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1704</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >161 How to Get 10,000 Readers and then Keep Them Happy</title>
<link >https://listen.hubhopper.com/episode/161-how-to-get-10000-readers-and-then-keep-them-happy-1788977483/33051967</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253764</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 30 Oct 2018 07:13:12 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/161/

In this episode we are going to talk about how to get 10,000 readers and then keep them happy.

To assist us with that, we have a very special guest, a great friend of Thomas’ and mine, Susan May Warren … or Susie to her friends.

Susie is a USA Today bestselling, multi-award winning novelist of more than 65 books, she’s an outstanding teacher, speaker, wife, mother, scuba diver, dancer, skydiver, and a simply outstanding person.



Show Notes


• This is a show about marketing, but one of the things I loved hearing about, especially when I was getting started, was how other authors got started. Can you tell how you got into publishing in the first place?
• You have two audiences. Your readers, and your students. How do you keep those separate from a marketing standpoint?
• 30k followers … how did you go about getting your first 10,000 followers?
• They’re not your customers, they’re your friends. They want to know your life, what you’re working on. They want to hear about the products, but we want to know about the person behind the stories. So Susie shares aspects of her life … readers feel like they know her. She’s a friend exchanging emails …
• People meet authors through a bookstore … back of the book, a pop up on a website, would you like a free book? A slider … picture, short message … make that tempting.
• Everything goes to one source. Whenever interacting … if there’s numerous places, no central hub … there’s a problem. What post? About life. Football. Watchingfootball. Travel … put things on FB that are real. That is life. Both FB personal and author page. · How are you continuing to build your list?
• One of the things you do extremely well is stay in touch with those followers. How do you do it?
• People that encounter you, rave about you … what’s your secret?
• How do people find out more about you?
• For novels: SusanMayWarren.com 
• For books and teaching: LearnHowToWriteANovel.com and NovelAcademy.com 



Featured Patron


• Jenny Lamont Leo … the author of, You’re the Cream in My Coffee
• In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Suddenly everything in her life is up for grabs.
• https://www.amazon.com/Youre-Cream-Coffee-Roaring-Twenties-ebook/dp/B01JD9XJ3S]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/161/

In this episode we are going to talk about how to get 10,000 readers and then keep them happy.

To assist us with that, we have a very special guest, a great friend of Thomas’ and mine, Susan May Warren … or Susie to her friends.

Susie is a USA Today bestselling, multi-award winning novelist of more than 65 books, she’s an outstanding teacher, speaker, wife, mother, scuba diver, dancer, skydiver, and a simply outstanding person.



Show Notes


• This is a show about marketing, but one of the things I loved hearing about, especially when I was getting started, was how other authors got started. Can you tell how you got into publishing in the first place?
• You have two audiences. Your readers, and your students. How do you keep those separate from a marketing standpoint?
• 30k followers … how did you go about getting your first 10,000 followers?
• They’re not your customers, they’re your friends. They want to know your life, what you’re working on. They want to hear about the products, but we want to know about the person behind the stories. So Susie shares aspects of her life … readers feel like they know her. She’s a friend exchanging emails …
• People meet authors through a bookstore … back of the book, a pop up on a website, would you like a free book? A slider … picture, short message … make that tempting.
• Everything goes to one source. Whenever interacting … if there’s numerous places, no central hub … there’s a problem. What post? About life. Football. Watchingfootball. Travel … put things on FB that are real. That is life. Both FB personal and author page. · How are you continuing to build your list?
• One of the things you do extremely well is stay in touch with those followers. How do you do it?
• People that encounter you, rave about you … what’s your secret?
• How do people find out more about you?
• For novels: SusanMayWarren.com 
• For books and teaching: LearnHowToWriteANovel.com and NovelAcademy.com 



Featured Patron


• Jenny Lamont Leo … the author of, You’re the Cream in My Coffee
• In 1928, small-town woman Marjorie Corrigan travels to Chicago and thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Suddenly everything in her life is up for grabs.
• https://www.amazon.com/Youre-Cream-Coffee-Roaring-Twenties-ebook/dp/B01JD9XJ3S]]></description>
<enclosure  url='https://play.hubhopper.com/0c4dc7b781716176e96a7c8a0f2eee5b.mp3?s=rss-feed'  length='28910000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1894</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051967/161-how-to-get-10000-readers-and-then-keep-them-happy.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051967/161-how-to-get-10000-readers-and-then-keep-them-happy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >160 Snowflake Method With Randy Ingermanson</title>
<link >https://listen.hubhopper.com/episode/160-snowflake-method-with-randy-ingermanson-1788977483/33051968</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253792</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 23 Oct 2018 08:21:21 +0000</pubDate>
<itunes:summary ><![CDATA[Blog Version:
https://www.novelmarketing.com/160/

In this episode, we’re going to talk about how the Snowflake Method of writing a novel can significantly improve your stories and writing process. And to do that, I’m going to play an interview I did with Randy Ingermanson, the inventor of the Snowflake Method.

Randy Intro:

Randy Ingermanson, along with Tricia Goyer, discovered me way back in 2006 and we’ve been fast friends ever since. He’s brilliant … you know that phrase, “Well it’s not like he’s a rocket scientist?” Randy could be. He has his Phd in physics, so he is a seriously intelligent gentleman.

He’s also a brilliant novelist, non-fiction writer, teacher and one of the finest men I know.

A number of years ago he designed a way of writing novels called the Snowflake Method and it’s been downloaded around the world more than six million times.

I interviewed Randy a few days ago, so you’re going to hear where the Snowflake Method came from, and how you can use it to improve your writing and your marketing.

Interview:


• The Snowflake Method has made you known all over the world, can you give us the brief story of how it came to be?
• Can you take us through the 10 Steps of the Snowflake Method?

• Step 1: One hour to write one sentence that tells what your novel is about. Summarize at a high level.

• Randy’s first novel: “A rogue physicist travels back in time to kill the apostle Paul.”
• Twelve words!





Step 2: Write a one paragraph summary of your story. An expansion of your one sentence summary. Five sentences … the three act structure. Editors and agents will know

Step 3: Characters, high level, spell out who the hero is, his goal, conflict, values.

Step 4: One page summary/synopsis

Step 5: A page for each character.

Step 6: Take each paragraph from Step 4 and expand to six page synopsis

Step 7: Fill out a character Bible for each of them

Step 8: Break your six page synopsis into scenes (say 100 scenes)

Step 9: For each scene, drill down further.

Step 10: Write the novel


• Talk to us a bit about how the Snowflake Method became, and is, a powerful marketing tool for your own products and teaching …
• Talk to us about how the Snowflake Method can work for plotters, and how it can work for pantsers.
• What is the most common thing people say about the Snowflake Method after using it?
• What are the three or four primary advantages to using the Snowflake Method?
• Who doesn’t the Snowflake Method work for?
• You started with the doc, now you have software and a book and an audio book … tell us about why you developed those and how different learning styles fit better with one or the other.
• Where can people find out more about you, Randy? Both your novels and your teaching.

• Ingermanson.com
• AdvancedFictionWriting.com



And again, you can find out more about Randy at:


• Ingermanson.com 
• Advanced Fiction Writing.com 

Our Featured Patron this week is: Benjamin Ellefson 

What If You Were Transported to a Land Without Color? And the Only One Who Could Restore it Was You?

When Alvin gets a mysterious pack of gum for his birthday, he of course blows a bubble as large as he can. But when that bubble carries him away to a far-off land where everything is gray, he’s in for the adventure of his life, and more than a little danger.

In the multi award winning, The Land without Color , Benjamin Ellefson has crafted a middle grade tale full of fantasy and wonder that will capture young reader’s minds, as well as their hearts.

Sponsor:

5 Year Plan to Become a Bestselling Author 

You want to become a bestselling author? We have a plan. Thomas and I designed a step by step guide that teaches you the exercises you need to do, the books you need to read, and the writing you need to be accomplishing, quarter by quarter. Even if you’re a published author, this course will show you the areas you need to get stronger in to hit that bestseller status. Is this course for everyone? No. You have to work hard. But you knew that already, didn’t you? Find out all the details on the Five Year Plan to becoming a bestselling author at: Novelmarketing.com/courses. And, Novel Marketing patrons get 50% off!]]></itunes:summary>
<description ><![CDATA[Blog Version:
https://www.novelmarketing.com/160/

In this episode, we’re going to talk about how the Snowflake Method of writing a novel can significantly improve your stories and writing process. And to do that, I’m going to play an interview I did with Randy Ingermanson, the inventor of the Snowflake Method.

Randy Intro:

Randy Ingermanson, along with Tricia Goyer, discovered me way back in 2006 and we’ve been fast friends ever since. He’s brilliant … you know that phrase, “Well it’s not like he’s a rocket scientist?” Randy could be. He has his Phd in physics, so he is a seriously intelligent gentleman.

He’s also a brilliant novelist, non-fiction writer, teacher and one of the finest men I know.

A number of years ago he designed a way of writing novels called the Snowflake Method and it’s been downloaded around the world more than six million times.

I interviewed Randy a few days ago, so you’re going to hear where the Snowflake Method came from, and how you can use it to improve your writing and your marketing.

Interview:


• The Snowflake Method has made you known all over the world, can you give us the brief story of how it came to be?
• Can you take us through the 10 Steps of the Snowflake Method?

• Step 1: One hour to write one sentence that tells what your novel is about. Summarize at a high level.

• Randy’s first novel: “A rogue physicist travels back in time to kill the apostle Paul.”
• Twelve words!





Step 2: Write a one paragraph summary of your story. An expansion of your one sentence summary. Five sentences … the three act structure. Editors and agents will know

Step 3: Characters, high level, spell out who the hero is, his goal, conflict, values.

Step 4: One page summary/synopsis

Step 5: A page for each character.

Step 6: Take each paragraph from Step 4 and expand to six page synopsis

Step 7: Fill out a character Bible for each of them

Step 8: Break your six page synopsis into scenes (say 100 scenes)

Step 9: For each scene, drill down further.

Step 10: Write the novel


• Talk to us a bit about how the Snowflake Method became, and is, a powerful marketing tool for your own products and teaching …
• Talk to us about how the Snowflake Method can work for plotters, and how it can work for pantsers.
• What is the most common thing people say about the Snowflake Method after using it?
• What are the three or four primary advantages to using the Snowflake Method?
• Who doesn’t the Snowflake Method work for?
• You started with the doc, now you have software and a book and an audio book … tell us about why you developed those and how different learning styles fit better with one or the other.
• Where can people find out more about you, Randy? Both your novels and your teaching.

• Ingermanson.com
• AdvancedFictionWriting.com



And again, you can find out more about Randy at:


• Ingermanson.com 
• Advanced Fiction Writing.com 

Our Featured Patron this week is: Benjamin Ellefson 

What If You Were Transported to a Land Without Color? And the Only One Who Could Restore it Was You?

When Alvin gets a mysterious pack of gum for his birthday, he of course blows a bubble as large as he can. But when that bubble carries him away to a far-off land where everything is gray, he’s in for the adventure of his life, and more than a little danger.

In the multi award winning, The Land without Color , Benjamin Ellefson has crafted a middle grade tale full of fantasy and wonder that will capture young reader’s minds, as well as their hearts.

Sponsor:

5 Year Plan to Become a Bestselling Author 

You want to become a bestselling author? We have a plan. Thomas and I designed a step by step guide that teaches you the exercises you need to do, the books you need to read, and the writing you need to be accomplishing, quarter by quarter. Even if you’re a published author, this course will show you the areas you need to get stronger in to hit that bestseller status. Is this course for everyone? No. You have to work hard. But you knew that already, didn’t you? Find out all the details on the Five Year Plan to becoming a bestselling author at: Novelmarketing.com/courses. And, Novel Marketing patrons get 50% off!]]></description>
<enclosure  url='https://play.hubhopper.com/0de5a112e2c61ff04539103170a76704.mp3?s=rss-feed'  length='28630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1876</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051968/160-snowflake-method-with-randy-ingermanson.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051968/160-snowflake-method-with-randy-ingermanson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >159 How to Take Charge of Your Author Career</title>
<link >https://listen.hubhopper.com/episode/159-how-to-take-charge-of-your-author-career-1788977483/33051969</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253877</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 16 Oct 2018 23:31:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/159/

In this episode we are going to talk about how to take charge of your career in ways that will make it fly higher, faster, and for longer … And to help us figure all that out are two special guests, Megan Haskell, and Greta Boris. Megan and Greta are bestselling, award winning authors that co-own Orange County Writers, a network of published and aspiring authors. Welcome to the program, ladies!

Show Notes



Questions


• We know we should take charge of our career, but many of us aren’t even sure what that means? Can you explain that a bit?

• Guide for helping you overcome the overwhelm.
• Figuring out which pathway to take. Which thing do I need to know more about?
• How patient are you?
• How willing are you to give up the reins?
• Are you organized enough to be a project manager? Set deadlines and MEET them? Can you do that?


• What are the areas that, if we changed them, can make the most immediate impact?
• Finding time to write seems to be an evergreen issue … what counsel do you give writers?

• You have to establish habits. Start small. Then build on them.
• Triggers. Put yourself in the right mind set. For example, opening up the doc, and re-reading, listening to Brain FM. That’s the trigger.
• Prep time. Plan. Schedule it. And knowing what you’re going to right before you sit down.
• Spend the first few minutes before each writing session Brain Dumping


• How can we use the “Brain Dump” technique in order to write faster?

• No delete, no backspace, no editing at all. This uses a different part of your brain, you’re seeing snapshots, you can get into a creative flow easier. If you have to think about periods … you eliminate all those distractions.
• Include sensory detail … 2 minutes before you start writing the scene. Puts you in the mind set to starting writing.
• Can help you untangle things … brain is freed up to find an answer.


• We know you have some killer productivity hacks that will help authors, what are some of the most powerful?

• Write in sprints, Pomodoro
• Be mobile as possible. Scrivner is on every device. Can work whenever there’s five or ten minutes. Fifty or a hundred words on mobile devices. It all adds up!
• Don’t waste time on social media.
• Use the Enneagram personality test to see who your characters are


• There’s been a lot of great ideas you’ve talked about … but if there was only one thing you could suggest our listeners do, what would it be?

• Schedule the writing time, and
• Brain Dump- turn off the inner editor



Where can we find out more about Orange County Writers and about each of you?


• OC Writers: http://ocwriters.network/ 
• Greta: http://gretaboris.com/ 
• Megan: http://www.meganhaskell.com/ 

Featured Patron: 


• Carrie Daws and her story, The Embers Series 
• Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman, she serves her small North Carolina town, protecting them from hazards they don’t understand. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?

Sponsor:


• 5 Year Plan to Become a Bestselling Author 
• We created this plan to make you a bestselling author. Guaranteed. It’s a step by step guide that teaches you the exercises you need to do, the books you need to read, and the writing you need to be accomplishing quarter by quarter. Even if you’re a published author, this course will show you the areas you need to get stronger in to hit that bestseller status. And as we mentioned, it’s guaranteed. In two ways. If you don’t become a bestselling author after you finish the course, we give you your money back. And if you get 30 days into the course and you find out it’s not for you, we give you your money back. Is this course for everyone? No. You have to work hard. But you knew that already, didn’t you? Find out all the details on the Five Year Plan to becoming a bestselling author at: Novelmarketing.com/courses. And, Novel Marketing patrons get 50% off!]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/159/

In this episode we are going to talk about how to take charge of your career in ways that will make it fly higher, faster, and for longer … And to help us figure all that out are two special guests, Megan Haskell, and Greta Boris. Megan and Greta are bestselling, award winning authors that co-own Orange County Writers, a network of published and aspiring authors. Welcome to the program, ladies!

Show Notes



Questions


• We know we should take charge of our career, but many of us aren’t even sure what that means? Can you explain that a bit?

• Guide for helping you overcome the overwhelm.
• Figuring out which pathway to take. Which thing do I need to know more about?
• How patient are you?
• How willing are you to give up the reins?
• Are you organized enough to be a project manager? Set deadlines and MEET them? Can you do that?


• What are the areas that, if we changed them, can make the most immediate impact?
• Finding time to write seems to be an evergreen issue … what counsel do you give writers?

• You have to establish habits. Start small. Then build on them.
• Triggers. Put yourself in the right mind set. For example, opening up the doc, and re-reading, listening to Brain FM. That’s the trigger.
• Prep time. Plan. Schedule it. And knowing what you’re going to right before you sit down.
• Spend the first few minutes before each writing session Brain Dumping


• How can we use the “Brain Dump” technique in order to write faster?

• No delete, no backspace, no editing at all. This uses a different part of your brain, you’re seeing snapshots, you can get into a creative flow easier. If you have to think about periods … you eliminate all those distractions.
• Include sensory detail … 2 minutes before you start writing the scene. Puts you in the mind set to starting writing.
• Can help you untangle things … brain is freed up to find an answer.


• We know you have some killer productivity hacks that will help authors, what are some of the most powerful?

• Write in sprints, Pomodoro
• Be mobile as possible. Scrivner is on every device. Can work whenever there’s five or ten minutes. Fifty or a hundred words on mobile devices. It all adds up!
• Don’t waste time on social media.
• Use the Enneagram personality test to see who your characters are


• There’s been a lot of great ideas you’ve talked about … but if there was only one thing you could suggest our listeners do, what would it be?

• Schedule the writing time, and
• Brain Dump- turn off the inner editor



Where can we find out more about Orange County Writers and about each of you?


• OC Writers: http://ocwriters.network/ 
• Greta: http://gretaboris.com/ 
• Megan: http://www.meganhaskell.com/ 

Featured Patron: 


• Carrie Daws and her story, The Embers Series 
• Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman, she serves her small North Carolina town, protecting them from hazards they don’t understand. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?

Sponsor:


• 5 Year Plan to Become a Bestselling Author 
• We created this plan to make you a bestselling author. Guaranteed. It’s a step by step guide that teaches you the exercises you need to do, the books you need to read, and the writing you need to be accomplishing quarter by quarter. Even if you’re a published author, this course will show you the areas you need to get stronger in to hit that bestseller status. And as we mentioned, it’s guaranteed. In two ways. If you don’t become a bestselling author after you finish the course, we give you your money back. And if you get 30 days into the course and you find out it’s not for you, we give you your money back. Is this course for everyone? No. You have to work hard. But you knew that already, didn’t you? Find out all the details on the Five Year Plan to becoming a bestselling author at: Novelmarketing.com/courses. And, Novel Marketing patrons get 50% off!]]></description>
<enclosure  url='https://play.hubhopper.com/3a571735f31c7db2a433472c0b54ecbb.mp3?s=rss-feed'  length='27180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1781</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >158 Amazon Book Ads – Everything You Need to Know – Date</title>
<link >https://listen.hubhopper.com/episode/158-amazon-book-ads-everything-you-need-to-know-date-1788977483/33051970</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253860</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 09 Oct 2018 08:12:34 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/158/

In this episode we are going to talk about everything you wanted to know but were afraid to ask … about Amazon Book Ads! And to help us with that is our special guest, Brian Berni …

Show Notes


• Brian is a former Vatican Secret Archives employee, and is now a bestselling author under multiple pen-names. He blogs for writers and self-publishers at AuthorsTech and is the co-founder of BookAds , an agency that helps authors advertise their books through AMS (which stands for Amazon Marketing Services) and BookBub Ads.

Questions:


• What are Amazon ads?

• Similar to FB ads
• Big difference … on Amazon people are primed to buy


• Why are they so popular right now?

• New updates have happened that shows Amazon believes in this program and they’ve given people better tools to work with


• Walk us through the process of creating our first ad …

• Advertising.amazon.com


• What are some of the best practices when it comes to creating amazon ads?

• Experiment, have a scientist mindset, you’re testing and discovering what works
• Don’t limit yourself to too few keywords. Use lots!
• Use auto targeting- improved lately. Try it.


• What are realistic expectations on how well an ad will work?

• Tough to answer, but we see trends. Fiction and nonfiction is difference. Non-fiction tends to do better. New books tend to do better
• Start small. $2 or $3 per day. But run as many ads as you can with your budget
• Four hundred to five hundred percent return is not unusual


• What tools make advertising on Amazon easier? What do you use for keyword research, that sort of thing.

• Words in reviews
• Be creative with your keywords
• KDP Rocket 


• What are some common mistakes you see authors makes on their ads?

• The ads are NOT set and forget

• At least 3 – 4 times per week, go in and check so you can adjust


• They don’t use all the tools available

• Experiment with them


• They don’t have the fundamentals in place

• Cover
• Number of reviews, 10+
• 150 character book blurb




• Negative keywords are key.
• What other changes have you seen in book ads over the last year or so?

• Getting more competitive, yes, but probably no more than 10% of indie authors are using Amazon ads
• Consumers are starting to trust these ads, good time to dive in


• Before we go, tell us about the Indie Author Summit .

• Online event aimed at those who have never written or finished their novel.
• Step by step from A – Z.


• Where can our listeners find out more about you and what you do, Brian? AuthorsTech and at BookAds .

Featured Patron


• Lucia’s Renaissance by Cl Peterson 
• “A Novel of 16th-century Italy, by C.L.R. Peterson. “Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.”

Sponsor:


• MyBookProgress is a powerful way to show off your book’s progress on your website keeping your readers more engaged. It also helps you write faster by giving you reports on your progress while helping you grow your email list. You can learn more at www.mybookprogress.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/158/

In this episode we are going to talk about everything you wanted to know but were afraid to ask … about Amazon Book Ads! And to help us with that is our special guest, Brian Berni …

Show Notes


• Brian is a former Vatican Secret Archives employee, and is now a bestselling author under multiple pen-names. He blogs for writers and self-publishers at AuthorsTech and is the co-founder of BookAds , an agency that helps authors advertise their books through AMS (which stands for Amazon Marketing Services) and BookBub Ads.

Questions:


• What are Amazon ads?

• Similar to FB ads
• Big difference … on Amazon people are primed to buy


• Why are they so popular right now?

• New updates have happened that shows Amazon believes in this program and they’ve given people better tools to work with


• Walk us through the process of creating our first ad …

• Advertising.amazon.com


• What are some of the best practices when it comes to creating amazon ads?

• Experiment, have a scientist mindset, you’re testing and discovering what works
• Don’t limit yourself to too few keywords. Use lots!
• Use auto targeting- improved lately. Try it.


• What are realistic expectations on how well an ad will work?

• Tough to answer, but we see trends. Fiction and nonfiction is difference. Non-fiction tends to do better. New books tend to do better
• Start small. $2 or $3 per day. But run as many ads as you can with your budget
• Four hundred to five hundred percent return is not unusual


• What tools make advertising on Amazon easier? What do you use for keyword research, that sort of thing.

• Words in reviews
• Be creative with your keywords
• KDP Rocket 


• What are some common mistakes you see authors makes on their ads?

• The ads are NOT set and forget

• At least 3 – 4 times per week, go in and check so you can adjust


• They don’t use all the tools available

• Experiment with them


• They don’t have the fundamentals in place

• Cover
• Number of reviews, 10+
• 150 character book blurb




• Negative keywords are key.
• What other changes have you seen in book ads over the last year or so?

• Getting more competitive, yes, but probably no more than 10% of indie authors are using Amazon ads
• Consumers are starting to trust these ads, good time to dive in


• Before we go, tell us about the Indie Author Summit .

• Online event aimed at those who have never written or finished their novel.
• Step by step from A – Z.


• Where can our listeners find out more about you and what you do, Brian? AuthorsTech and at BookAds .

Featured Patron


• Lucia’s Renaissance by Cl Peterson 
• “A Novel of 16th-century Italy, by C.L.R. Peterson. “Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.”

Sponsor:


• MyBookProgress is a powerful way to show off your book’s progress on your website keeping your readers more engaged. It also helps you write faster by giving you reports on your progress while helping you grow your email list. You can learn more at www.mybookprogress.com .]]></description>
<enclosure  url='https://play.hubhopper.com/53d489718b0b596130b8252962927671.mp3?s=rss-feed'  length='27700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1815</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051970/158-amazon-book-ads-everything-you-need-to-know-date.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051970/158-amazon-book-ads-everything-you-need-to-know-date.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >157 How to Create an Online Author Press Kit</title>
<link >https://listen.hubhopper.com/episode/157-how-to-create-an-online-author-press-kit-1788977483/33051971</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253856</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 02 Oct 2018 08:14:14 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/157-2/

In this episode we’re going to talk about press kits! But first, some exciting news. Novel Marketing is in Top 30 Marketing Podcasts You Must Subscribe and Listen to in 2018 .

What is a Press Kit?


• Back in the day, it was a packet you mailed to journalists.
• Then we faxed them.
• Now they’re a page on your website specifically for media people who want to interview you.
• It can also be PDF

Why have a press kit?


• Makes you easier to interview.
• Makes your interviews go well.
• Can help create more media opportunities
• Makes your PR outreach more effective
• Gets you in the media more.

Who Looks for Press Kits?


• Journalists (Magazine & Newspapers)
• TV Producers
• Radio Show Hosts
• Bloggers
• Podcasters
• Teachers

Where to Put Your Press Kit


• On your website’s footer for sure.
• Perhaps in your main nav, perhaps not.
• Add a link in your about page.

What the Press Kit Should Contain


• High-Resolution Images (Logos, Headshots, Book Covers, etc.)
• Can show a bit of your personality here as it’s going to be more than one shot

• Extended Bio (Not your speaking bio)
• Give the details here …

• FAQ/Suggested Interview Questions
• Show Topics
• Press Contact Info & Contact Form
• Your phone number
• Google Voice Number voice.google.com

• Social Media Links
• Twitter is big for journalists

• Awards
• Recent Press Releases
• Notable Press Mentions
• Notable Speaking Appearances
• Downloads (PDF Press Kit Download)
• Books
• Links to recent interviews

Links:


• Thomas’ Press Kit 
• Jim’s Press Kit
• Thomas’ Interview on the Pastor Writer Podcast 

Sponsor:


• This episode is brought to you by The Novel Marketing Five Year Plan to becoming a bestselling author …
• Jim: We joke that this is the 5 Year Plan to becoming an overnight success.
• Thomas: Most people look at what happens a few days or weeks before the big break out. We take a longer view…
• Go to Novel Marketing dot com and click courses.
• As always, our patrons get 50% off. Speaking of patrons.

Featured Patron

7 Deadly Friendships by Mary DeMuth . We got our hands on a pre-release copy and my wife could not put it down. If you are wondering if your friends are crazy, or you keep attracting the wrong kind of people around you, you really should pre-order this book.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/157-2/

In this episode we’re going to talk about press kits! But first, some exciting news. Novel Marketing is in Top 30 Marketing Podcasts You Must Subscribe and Listen to in 2018 .

What is a Press Kit?


• Back in the day, it was a packet you mailed to journalists.
• Then we faxed them.
• Now they’re a page on your website specifically for media people who want to interview you.
• It can also be PDF

Why have a press kit?


• Makes you easier to interview.
• Makes your interviews go well.
• Can help create more media opportunities
• Makes your PR outreach more effective
• Gets you in the media more.

Who Looks for Press Kits?


• Journalists (Magazine & Newspapers)
• TV Producers
• Radio Show Hosts
• Bloggers
• Podcasters
• Teachers

Where to Put Your Press Kit


• On your website’s footer for sure.
• Perhaps in your main nav, perhaps not.
• Add a link in your about page.

What the Press Kit Should Contain


• High-Resolution Images (Logos, Headshots, Book Covers, etc.)
• Can show a bit of your personality here as it’s going to be more than one shot

• Extended Bio (Not your speaking bio)
• Give the details here …

• FAQ/Suggested Interview Questions
• Show Topics
• Press Contact Info & Contact Form
• Your phone number
• Google Voice Number voice.google.com

• Social Media Links
• Twitter is big for journalists

• Awards
• Recent Press Releases
• Notable Press Mentions
• Notable Speaking Appearances
• Downloads (PDF Press Kit Download)
• Books
• Links to recent interviews

Links:


• Thomas’ Press Kit 
• Jim’s Press Kit
• Thomas’ Interview on the Pastor Writer Podcast 

Sponsor:


• This episode is brought to you by The Novel Marketing Five Year Plan to becoming a bestselling author …
• Jim: We joke that this is the 5 Year Plan to becoming an overnight success.
• Thomas: Most people look at what happens a few days or weeks before the big break out. We take a longer view…
• Go to Novel Marketing dot com and click courses.
• As always, our patrons get 50% off. Speaking of patrons.

Featured Patron

7 Deadly Friendships by Mary DeMuth . We got our hands on a pre-release copy and my wife could not put it down. If you are wondering if your friends are crazy, or you keep attracting the wrong kind of people around you, you really should pre-order this book.]]></description>
<enclosure  url='https://play.hubhopper.com/bc6174d086e7934e6a9ab61c648f0d09.mp3?s=rss-feed'  length='22530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1476</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051971/157-how-to-create-an-online-author-press-kit.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051971/157-how-to-create-an-online-author-press-kit.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >156 – Six Things Readers are Looking for on Your Website</title>
<link >https://listen.hubhopper.com/episode/156-six-things-readers-are-looking-for-on-your-website-1788977483/33051972</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253787</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 25 Sep 2018 07:33:17 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/156/

In this episode we are going to talk about the six things reader’s want to see when they come to your website. It’s not enough to get readers to come to our websites, we want them to stay. So we have to give them what they’re looking for when they come. But what are those things? This podcast summarizes research done by the Codex Group about what readers want from author websites.

Exclusive Content


• 43% of respondents to the Codex Group Survey want exclusiveonline content.
• This is an untapped goldmine. Provide special goodies exclusively on your site and watch your visits blast off. Give them fun stuff they would be willing to pay for. MP3’s, short stories, whole books. Go crazy.
• Also, Google likes exclusive content so this gives you and SEO boost too.
• Seth Godin gives more stuff away for free on his blog than most other authors. He also sells more books than most other authors. He gives stuff away on his blog only to his blog readers.
• He has no “goodies” page.

Your Speaking Schedule


• 36% want speaking schedules, book signings, and appearances.
• This is really true, particularly for guys. Posting your speaking schedule can also increase your appeal as a speaker. If event planners know you bring your own crowd they will be willing to pay you more.
• And it increases your authority.
• An easy way to keep a speaking schedule is with the MySpeakingEvents WordPress plugin .

 Recommended Books


• 36% want to see recommended books; “explainers,” or inside information about the book.
• The extras …
• This is also a great way to make a little extra money on the side since Amazon will give you a commission on any book sales you refer using their affiliate program.
• Garr Reynolds does book recommendations well. He doesn’t just recommend a book, he explains the gist of the book visually. He also has a list of recommended books along the right side of his site.
• What books inspired your books?
• The MyBookTable plugin is a great way to create a bookstore of the books you recommend.

Book News


• 33% of respondents said they want weekly e-mail news bulletins with updates on tours, reviews, and books in progress. An easy way to keep your readers up to date on your book news is with the MyBookProgress WordPress Plugin .
• Let your website visitors feel like they are on the “in crowd”; they get to know about stuff first and get special perks by visiting your website.
• Here are some email tips:
• 7 Reasons Why MailChimp is Better than Constant Contact for Author Newsletters 
• 3 Ways to Grow Your Author Newsletter 
• 8 Elements of Effective Author Newsletters 

Your Contact Information


• Nothing is more frustrating for readers than to dig up an author’s website only to not be able to contact that author. Setup an email address just for getting reader feedback. The practice of corresponding with readers is centuries old. C.S. Lewis used to spend hours hand-writing responses to his readers’ letters. If he can do that, the least you can do is give people your email.
• Amazing “mind reader” reveals his gift: https://www.youtube.com/watch?v=F7pYHN9iC9I 
• As Rob Eagar says, “Don’t Play Hide & Seek with Your Readers .”
• Google Voice 

Your Social Network Information


• Are you on Facebook , LinkedIn or Twitter ? Make sure to include buttons so that your readers can connect to you on those networks.

Good Photos


• People don’t want to see piles of text when they come to your site. They don’t want to read a welcome letter. They also don’t want to see that snapshot your husband took of you in the backyard.
• You don’t need photos of you necessarily but you need photos of something.
• The age of your photos …

Links:


• The Original Blog Post 
• 7 Secrets of Amazing Author Websites 
• How to Take Better Photos
• 098 – 7 Tips for Best Selling Author Portraits 

Sponsor

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/156/

In this episode we are going to talk about the six things reader’s want to see when they come to your website. It’s not enough to get readers to come to our websites, we want them to stay. So we have to give them what they’re looking for when they come. But what are those things? This podcast summarizes research done by the Codex Group about what readers want from author websites.

Exclusive Content


• 43% of respondents to the Codex Group Survey want exclusiveonline content.
• This is an untapped goldmine. Provide special goodies exclusively on your site and watch your visits blast off. Give them fun stuff they would be willing to pay for. MP3’s, short stories, whole books. Go crazy.
• Also, Google likes exclusive content so this gives you and SEO boost too.
• Seth Godin gives more stuff away for free on his blog than most other authors. He also sells more books than most other authors. He gives stuff away on his blog only to his blog readers.
• He has no “goodies” page.

Your Speaking Schedule


• 36% want speaking schedules, book signings, and appearances.
• This is really true, particularly for guys. Posting your speaking schedule can also increase your appeal as a speaker. If event planners know you bring your own crowd they will be willing to pay you more.
• And it increases your authority.
• An easy way to keep a speaking schedule is with the MySpeakingEvents WordPress plugin .

 Recommended Books


• 36% want to see recommended books; “explainers,” or inside information about the book.
• The extras …
• This is also a great way to make a little extra money on the side since Amazon will give you a commission on any book sales you refer using their affiliate program.
• Garr Reynolds does book recommendations well. He doesn’t just recommend a book, he explains the gist of the book visually. He also has a list of recommended books along the right side of his site.
• What books inspired your books?
• The MyBookTable plugin is a great way to create a bookstore of the books you recommend.

Book News


• 33% of respondents said they want weekly e-mail news bulletins with updates on tours, reviews, and books in progress. An easy way to keep your readers up to date on your book news is with the MyBookProgress WordPress Plugin .
• Let your website visitors feel like they are on the “in crowd”; they get to know about stuff first and get special perks by visiting your website.
• Here are some email tips:
• 7 Reasons Why MailChimp is Better than Constant Contact for Author Newsletters 
• 3 Ways to Grow Your Author Newsletter 
• 8 Elements of Effective Author Newsletters 

Your Contact Information


• Nothing is more frustrating for readers than to dig up an author’s website only to not be able to contact that author. Setup an email address just for getting reader feedback. The practice of corresponding with readers is centuries old. C.S. Lewis used to spend hours hand-writing responses to his readers’ letters. If he can do that, the least you can do is give people your email.
• Amazing “mind reader” reveals his gift: https://www.youtube.com/watch?v=F7pYHN9iC9I 
• As Rob Eagar says, “Don’t Play Hide & Seek with Your Readers .”
• Google Voice 

Your Social Network Information


• Are you on Facebook , LinkedIn or Twitter ? Make sure to include buttons so that your readers can connect to you on those networks.

Good Photos


• People don’t want to see piles of text when they come to your site. They don’t want to read a welcome letter. They also don’t want to see that snapshot your husband took of you in the backyard.
• You don’t need photos of you necessarily but you need photos of something.
• The age of your photos …

Links:


• The Original Blog Post 
• 7 Secrets of Amazing Author Websites 
• How to Take Better Photos
• 098 – 7 Tips for Best Selling Author Portraits 

Sponsor

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.]]></description>
<enclosure  url='https://play.hubhopper.com/f9073246d5647f532e777a97fdc6e44d.mp3?s=rss-feed'  length='27720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1816</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051972/156-six-things-readers-are-looking-for-on-your-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051972/156-six-things-readers-are-looking-for-on-your-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >155 How to Use Boost Book Sales With Advanced Reader Copies (ARCs)</title>
<link >https://listen.hubhopper.com/episode/155-how-to-use-boost-book-sales-with-advanced-reader-copies-arcs-1788977483/33051973</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253788</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 18 Sep 2018 08:12:37 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/155/

In this episode we are going to talk about the best things you can do with your Advanced Reader Copies of your book …

Show Notes

 

What are ARCs? They’re not only for traditionally published authors …

• Host a contest with KingSumo to give away 10 copies of the book. 
Use it to build your email list, I can help you with this. I have an unlimited license of the WordPress version of KingSumo. This should be good for several hundred new email subscribers.

• Host a GoodReads Giveaway to Give Away 10 Copies
This will cost a couple hundred dollars but it will help drive GoodReads reviews and get your book attention on GoodReads.

• Send copies to high profile and relevant bloggers. 
You want to send them to Bloggers with an Alexa score lower than 1,000,000. The lower the better. You can find the Alexa score of a blog with this plugin . Query the blogger first on Twitter to see if they want a copy. https://www.alexa.com/siteinfo 

• Send them to Journalists
• Ask Your Launch Team to Recommend Influencers 
Someone in my launch team sent out 20 copies of my book to journalists and this turned into 5 interviews and mentions. YouTube!

• Send signed copies as personal thank you’s to launch team folks who go above and beyond the call of duty. 
A personal thank you can be a powerful thing.

• Give a Signed Copy to Your Patrons
Make an announcement that everyone who becomes a $10 Patron before the book comes out will get a signed copy of your book. Even if you have to buy it yourself, it’s still worth it. These people give you $120 a year.

• Allow Pastors (If your book is a spiritual read)/Influencers to Request a Free Copy on Your Website
Pastors and other influencers get free books in the mail every week that they never read. So instead of spamming those people, add a gravity form to your website where they can request that you send them a free copy. Then mention this form on your website. On the form, require them to put the URL of their website so you can validate they are a real pastor of a real church and/or a true influencer. I can help you with the form.

Featured Patron

Driver Confessional (Affiliate Link) by David L. Winters 

A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/155/

In this episode we are going to talk about the best things you can do with your Advanced Reader Copies of your book …

Show Notes

 

What are ARCs? They’re not only for traditionally published authors …

• Host a contest with KingSumo to give away 10 copies of the book. 
Use it to build your email list, I can help you with this. I have an unlimited license of the WordPress version of KingSumo. This should be good for several hundred new email subscribers.

• Host a GoodReads Giveaway to Give Away 10 Copies
This will cost a couple hundred dollars but it will help drive GoodReads reviews and get your book attention on GoodReads.

• Send copies to high profile and relevant bloggers. 
You want to send them to Bloggers with an Alexa score lower than 1,000,000. The lower the better. You can find the Alexa score of a blog with this plugin . Query the blogger first on Twitter to see if they want a copy. https://www.alexa.com/siteinfo 

• Send them to Journalists
• Ask Your Launch Team to Recommend Influencers 
Someone in my launch team sent out 20 copies of my book to journalists and this turned into 5 interviews and mentions. YouTube!

• Send signed copies as personal thank you’s to launch team folks who go above and beyond the call of duty. 
A personal thank you can be a powerful thing.

• Give a Signed Copy to Your Patrons
Make an announcement that everyone who becomes a $10 Patron before the book comes out will get a signed copy of your book. Even if you have to buy it yourself, it’s still worth it. These people give you $120 a year.

• Allow Pastors (If your book is a spiritual read)/Influencers to Request a Free Copy on Your Website
Pastors and other influencers get free books in the mail every week that they never read. So instead of spamming those people, add a gravity form to your website where they can request that you send them a free copy. Then mention this form on your website. On the form, require them to put the URL of their website so you can validate they are a real pastor of a real church and/or a true influencer. I can help you with the form.

Featured Patron

Driver Confessional (Affiliate Link) by David L. Winters 

A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com .]]></description>
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<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
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<item>
<title >154 – How Fiverr Freelancers Can Help You Sell More Books</title>
<link >https://listen.hubhopper.com/episode/154-how-fiverr-freelancers-can-help-you-sell-more-books-1788977483/33051974</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253842</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 12 Sep 2018 23:00:27 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/154/

In this episode, we are going to talk about how you as an author can use Fiverr to sell more books and improve the quality of your books.

Show Notes

What is Fiverr?


• A place where freelancers post jobs they can do for you, many of which are just $5.
• Freelancers post gigs that they do with set prices, but you can also post a custom job and get custom gigs. It’s the pre-packaged gigs part that is so appealing to me about Fiverr.

Why listen to me?


• I first purchased a Caricature on Fiverr six years ago.
• Purchased over $400 worth of services on Fiverr.
• Turning a book cover into a 3d book cover.
• Video animation.
• Photoshop retouching.
• Voice overs
• Transcriptions
• Translations
• SEO keyword research.

Why people post jobs on Fiverr.


• To make quick money, work from home, get paid in US dollars and to fill in lolls in more lucrative freelancer work.

What authors Use Fiverr For


• Editing
• Book Covers
• Back Cover Copy
• Type Setting
• Transcription

How to Use Fiverr


• I realize spending money on fiverr can be intimidating.
• Buy something fun first.
• Be responsive and give as much information as possible. The fiverr person doesn’t know you and won’t likely do research. The more clear you are about what you want, the more likely you are to get it.
• The cheapest people on fiverr are cheap for a reason. Sometimes, it is worth it to pay for quality.
• Fivver creators with videos of their faces are more trustworthy and have a better command of english.
• Beware of suspiciously beautiful female creators.
• Read the reviews.
• Be ok losing $5 here and there on projects that don’t work out.
• Consider contacting the seller first.
• Tip when you are happy, especially if you plan to come back.
• You on Fiverr!

Novel Marketing is on YouTube!


• YouTube Link 

Featured Patron

95 Tweets: Celebrating Martin Luther in the 21st Century (Affiliate Link) by Peter DeHaan 

95 Tweets explains each of Luther’s ninety-five concerns and then updates them, reframed as ninety-five tweets, complete with hashtags. 95 Tweets concludes with a present-day list of ninety-five concerns for the modern church.”

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Transcript]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here::
https://www.novelmarketing.com/154/

In this episode, we are going to talk about how you as an author can use Fiverr to sell more books and improve the quality of your books.

Show Notes

What is Fiverr?


• A place where freelancers post jobs they can do for you, many of which are just $5.
• Freelancers post gigs that they do with set prices, but you can also post a custom job and get custom gigs. It’s the pre-packaged gigs part that is so appealing to me about Fiverr.

Why listen to me?


• I first purchased a Caricature on Fiverr six years ago.
• Purchased over $400 worth of services on Fiverr.
• Turning a book cover into a 3d book cover.
• Video animation.
• Photoshop retouching.
• Voice overs
• Transcriptions
• Translations
• SEO keyword research.

Why people post jobs on Fiverr.


• To make quick money, work from home, get paid in US dollars and to fill in lolls in more lucrative freelancer work.

What authors Use Fiverr For


• Editing
• Book Covers
• Back Cover Copy
• Type Setting
• Transcription

How to Use Fiverr


• I realize spending money on fiverr can be intimidating.
• Buy something fun first.
• Be responsive and give as much information as possible. The fiverr person doesn’t know you and won’t likely do research. The more clear you are about what you want, the more likely you are to get it.
• The cheapest people on fiverr are cheap for a reason. Sometimes, it is worth it to pay for quality.
• Fivver creators with videos of their faces are more trustworthy and have a better command of english.
• Beware of suspiciously beautiful female creators.
• Read the reviews.
• Be ok losing $5 here and there on projects that don’t work out.
• Consider contacting the seller first.
• Tip when you are happy, especially if you plan to come back.
• You on Fiverr!

Novel Marketing is on YouTube!


• YouTube Link 

Featured Patron

95 Tweets: Celebrating Martin Luther in the 21st Century (Affiliate Link) by Peter DeHaan 

95 Tweets explains each of Luther’s ninety-five concerns and then updates them, reframed as ninety-five tweets, complete with hashtags. 95 Tweets concludes with a present-day list of ninety-five concerns for the modern church.”

Sponsor:

5 Year Plan to Become a Bestselling Author 

This plan was crafted by Thomas & Jim to be step by step guide through the first five years of your writing career. Learn each quarter what to do to succeed and avoid the mistakes that hijack the success of most authors. Learn more at NovelMarketing.com/courses.

Transcript]]></description>
<enclosure  url='https://play.hubhopper.com/b13e7b0656014d10654dad3ed0129810.mp3?s=rss-feed'  length='18600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1218</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051974/154-how-fiverr-freelancers-can-help-you-sell-more-books.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051974/154-how-fiverr-freelancers-can-help-you-sell-more-books.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >153 – How to Host a Facebook Live For Your Book</title>
<link >https://listen.hubhopper.com/episode/153-how-to-host-a-facebook-live-for-your-book-1788977483/33051975</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253928</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 04 Sep 2018 08:10:58 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/153/

In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!

Show Notes

 

We’ve Learned a Lot the Hard Way!


Thomas has been streaming live events since before Facebook live existed on LiveSteam and others. 
12 hour stream at the Texas Capitol called Let Texas Speak. Streamed many other political events.
Radio show was a Facebook live every day. So I have spent over a hundred hours in front of a live camera.
Jim has done several successful Facebook live events and just got out of an epic launch party for the Novel Marketing Insiders. You can watch it on Facebook, and if you want to know about other live events, become an insider on Novel Marketing.com.
Jim started his career on air at a radio station Seattle … no, not FB live, but being live on air.
Learned a lot the hard way.

Why Facebook Live?


The algorithm favors it.
Creates an emotional connection with readers
Cheap & Easy
Fun
Viewers watch a live video three times longer than a regular video.

Why Most Authors DON’T Go Live.


Self-conscious about their appearance. 
Don’t look as young as you used to. 
Think it is super hard. It’s not!

How to Look and Sound Amazing


All of the following tips are 100% optional. Don’t let them keep you from going live. 
Wear solid colors. 
For the love of good about, hold the phone sideways. 
Use a tripod if you are using a phone. 
Put the phone higher than your face, to make you look thin, put the phone low to make you look fat. 
Get lights behind the camera. The more light behind the camera, the better you will look.
Set a way for you to view comments live. The interaction is the most fun part for your viewers. 
Have a strong internet connection. Go to speedtest.net to test your internet. Ideally, you want an internet connection in the double digits. So at least 10mbps up and 10MBPS down.
Your car is often a good place to go live. It has excellent sound proofing and visual interest. Just don’t do it while you are driving!
Consider doing it with a friend … GoLightStream.com and BeLive.tv

What to do Before You Go Live


Outline what you are going to say. 
Announce to your friends and followers when you are going to go live. Email your list as well. Tell them when and where to find the live stream. This is a great way to convert email subscribers into Facebook likes. 
Consider asking for questions ahead of time. 
Consider creating a Facebook event that people can RSVP for. 
Recruit someone to help manage comments, preferably someone with admin powers to ban spammers or trolls.
Write a magnetic title for your live stream that answers the question “Why should I tune in?”
Practice:
Create an empty Facebook page to practice in front of a small audience. 
You can also set the privacy settings to be “only me”



During


Open with a bang. Your audience for the first two minutes is people who watch after your live stream ends, so give a concince pitch for the whole session in those two minutes. 
Consider scripting out your opening word for word. 


Smile! Have fun!
If you make a mistake … (WHEN you make a mistake.)
Read listener comments and ask questions. Use their names, when you respond to them. 
Ask viewers to subscribe to “Live Notifications.” If you viewers click on the “Follow” button on live videos they will be notified the next time you go live. This is helpful if you plan to go live often. 
Ask your viewers to share the video. 
Viewers come and go on live video so there are a few takeaways:
The longer you are live, the more people you will reach. There is a reason TV channels never go off the air. 
Re-introduce the topic every few minutes. 


Thank your viewers for tuning in! 
Close strong. 

After


Pin the video to your Facebook page. 
Check your Inisghts. What were your most interesting moments? What were your least interesting moments?

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com.

 

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link).]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/153/

In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!

Show Notes

 

We’ve Learned a Lot the Hard Way!


Thomas has been streaming live events since before Facebook live existed on LiveSteam and others. 
12 hour stream at the Texas Capitol called Let Texas Speak. Streamed many other political events.
Radio show was a Facebook live every day. So I have spent over a hundred hours in front of a live camera.
Jim has done several successful Facebook live events and just got out of an epic launch party for the Novel Marketing Insiders. You can watch it on Facebook, and if you want to know about other live events, become an insider on Novel Marketing.com.
Jim started his career on air at a radio station Seattle … no, not FB live, but being live on air.
Learned a lot the hard way.

Why Facebook Live?


The algorithm favors it.
Creates an emotional connection with readers
Cheap & Easy
Fun
Viewers watch a live video three times longer than a regular video.

Why Most Authors DON’T Go Live.


Self-conscious about their appearance. 
Don’t look as young as you used to. 
Think it is super hard. It’s not!

How to Look and Sound Amazing


All of the following tips are 100% optional. Don’t let them keep you from going live. 
Wear solid colors. 
For the love of good about, hold the phone sideways. 
Use a tripod if you are using a phone. 
Put the phone higher than your face, to make you look thin, put the phone low to make you look fat. 
Get lights behind the camera. The more light behind the camera, the better you will look.
Set a way for you to view comments live. The interaction is the most fun part for your viewers. 
Have a strong internet connection. Go to speedtest.net to test your internet. Ideally, you want an internet connection in the double digits. So at least 10mbps up and 10MBPS down.
Your car is often a good place to go live. It has excellent sound proofing and visual interest. Just don’t do it while you are driving!
Consider doing it with a friend … GoLightStream.com and BeLive.tv

What to do Before You Go Live


Outline what you are going to say. 
Announce to your friends and followers when you are going to go live. Email your list as well. Tell them when and where to find the live stream. This is a great way to convert email subscribers into Facebook likes. 
Consider asking for questions ahead of time. 
Consider creating a Facebook event that people can RSVP for. 
Recruit someone to help manage comments, preferably someone with admin powers to ban spammers or trolls.
Write a magnetic title for your live stream that answers the question “Why should I tune in?”
Practice:
Create an empty Facebook page to practice in front of a small audience. 
You can also set the privacy settings to be “only me”



During


Open with a bang. Your audience for the first two minutes is people who watch after your live stream ends, so give a concince pitch for the whole session in those two minutes. 
Consider scripting out your opening word for word. 


Smile! Have fun!
If you make a mistake … (WHEN you make a mistake.)
Read listener comments and ask questions. Use their names, when you respond to them. 
Ask viewers to subscribe to “Live Notifications.” If you viewers click on the “Follow” button on live videos they will be notified the next time you go live. This is helpful if you plan to go live often. 
Ask your viewers to share the video. 
Viewers come and go on live video so there are a few takeaways:
The longer you are live, the more people you will reach. There is a reason TV channels never go off the air. 
Re-introduce the topic every few minutes. 


Thank your viewers for tuning in! 
Close strong. 

After


Pin the video to your Facebook page. 
Check your Inisghts. What were your most interesting moments? What were your least interesting moments?

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com.

 

Transcript

Transcript generated algorithmically by Sonix (Affiliate Link).]]></description>
<enclosure  url='https://play.hubhopper.com/341ddea808b65cd9046b9e33dbac77d9.mp3?s=rss-feed'  length='29680000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1944</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051975/153-how-to-host-a-facebook-live-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051975/153-how-to-host-a-facebook-live-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >063 – Six Proven Methods for Creating Maximum Impact at Writing Conferences</title>
<link >https://listen.hubhopper.com/episode/063-six-proven-methods-for-creating-maximum-impact-at-writing-conferences-1788977483/33051976</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253779</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:53:40 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/63/

Intro Paragraph:
Unless you have a multi-book contract (and we’re talking 4+ books) you need to be constantly marketing yourself to publishers. Even if you do have a long term contract you need to be marketing yourself because someday that contract will end and (let’s say this quietly) they might not pick you up again.
If you’re newer to the publishing world and are looking for that agent or publishing house to partner with, you need these tips to an even greater degree.
Does This Describe You?
You’re desperate to stand out. You want to make a lasting impact on editors, agents, and readers. So we’re going to talk about six techniques when you want to make that impression badly:
Show Outline

* What Not to Do
* One sheets
* Opening lines
* Marketing material
* Your photo
* Handing out a gimmick
* Editor and agent appointments
* How one of James’ Fifteen Minute Appointments Turned Into a Two Minute Appointment 

Sponsor:]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/63/

Intro Paragraph:
Unless you have a multi-book contract (and we’re talking 4+ books) you need to be constantly marketing yourself to publishers. Even if you do have a long term contract you need to be marketing yourself because someday that contract will end and (let’s say this quietly) they might not pick you up again.
If you’re newer to the publishing world and are looking for that agent or publishing house to partner with, you need these tips to an even greater degree.
Does This Describe You?
You’re desperate to stand out. You want to make a lasting impact on editors, agents, and readers. So we’re going to talk about six techniques when you want to make that impression badly:
Show Outline

* What Not to Do
* One sheets
* Opening lines
* Marketing material
* Your photo
* Handing out a gimmick
* Editor and agent appointments
* How one of James’ Fifteen Minute Appointments Turned Into a Two Minute Appointment 

Sponsor:]]></description>
<enclosure  url='https://play.hubhopper.com/5c212c159d119f9945f5e640b2b238d6.mp3?s=rss-feed'  length='14670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >961</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051976/063-six-proven-methods-for-creating-maximum-impact-at-writing-conferences.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051976/063-six-proven-methods-for-creating-maximum-impact-at-writing-conferences.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >065 – 7 Tips for Effective Email Newsletters</title>
<link >https://listen.hubhopper.com/episode/065-7-tips-for-effective-email-newsletters-1788977483/33051977</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253890</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:53:02 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/65/

Public Service Announcement: Respect

Spam is in the eye of the beholder. 
Creepy / Charming (thin line in between)
Permission

 
Tip 1 Provide consistent value.

New Book Announcements 
News (Progress Updates)
Ask for Feedback
Reader Stories
Reader Art
Reviews for other books
Advice
Discounts (Run your own BookBub)
Laugh
Encouragement 
Blog Curation

 
Tip 2 Use MailChimp
 
Tip 3 Use a mobile friendly email design.
 
Tip 4 Be Consistent (Don’t Boost Your Frequency Without a Good Reason)
 
Tip 5 Experiment

Split Test Your Subjects
Emotional Headline Analyzer 

 
Tip 6 Measure Your Results

Poll Your Readers. 
Ask them what they want. www.SurveyMonkey.com.

 
Tip 7 Keep it short.
Sponsor: MyBookTable use coupon code novelmarketing to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/65/

Public Service Announcement: Respect

Spam is in the eye of the beholder. 
Creepy / Charming (thin line in between)
Permission

 
Tip 1 Provide consistent value.

New Book Announcements 
News (Progress Updates)
Ask for Feedback
Reader Stories
Reader Art
Reviews for other books
Advice
Discounts (Run your own BookBub)
Laugh
Encouragement 
Blog Curation

 
Tip 2 Use MailChimp
 
Tip 3 Use a mobile friendly email design.
 
Tip 4 Be Consistent (Don’t Boost Your Frequency Without a Good Reason)
 
Tip 5 Experiment

Split Test Your Subjects
Emotional Headline Analyzer 

 
Tip 6 Measure Your Results

Poll Your Readers. 
Ask them what they want. www.SurveyMonkey.com.

 
Tip 7 Keep it short.
Sponsor: MyBookTable use coupon code novelmarketing to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/27e3262b75638e01de6b8e7057ef0ec4.mp3?s=rss-feed'  length='26650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1746</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051977/065-7-tips-for-effective-email-newsletters.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051977/065-7-tips-for-effective-email-newsletters.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >064 – How to Market Yourself to Readers Who Don’t Like You</title>
<link >https://listen.hubhopper.com/episode/064-how-to-market-yourself-to-readers-who-dont-like-you-1788977483/33051978</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253869</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:50:35 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/64/

Talking points

* Marketing ourselves in every moment/editors and agents and readers are watching, wear, dress, speak, what you say, don’t say … how open, how closed off …
* James’ writing conference story
* Thomas’ Courtship Story
* Not Everyone Has Ears to Hear
* Don’t Respond in Kind
* What did James do wrong? Nothing.
* Personality styles
* The way James used to be …
* Give yourself freedom, accept the fact not everyone will like you
* This applies to readers as well … The Princess Bride

Wrap up

* Remember, you’re marketing in every moment
* Accept the fact you won’t connect with everyone
* Concentrate on what you do have, not what you don’t

Sponsor:

* MyBookTable use coupon code “novelmarketing” to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/64/

Talking points

* Marketing ourselves in every moment/editors and agents and readers are watching, wear, dress, speak, what you say, don’t say … how open, how closed off …
* James’ writing conference story
* Thomas’ Courtship Story
* Not Everyone Has Ears to Hear
* Don’t Respond in Kind
* What did James do wrong? Nothing.
* Personality styles
* The way James used to be …
* Give yourself freedom, accept the fact not everyone will like you
* This applies to readers as well … The Princess Bride

Wrap up

* Remember, you’re marketing in every moment
* Accept the fact you won’t connect with everyone
* Concentrate on what you do have, not what you don’t

Sponsor:

* MyBookTable use coupon code “novelmarketing” to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/3e6ef75cf3741943047c011b7b3abe02.mp3?s=rss-feed'  length='18210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1193</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051978/064-how-to-market-yourself-to-readers-who-dont-like-you.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051978/064-how-to-market-yourself-to-readers-who-dont-like-you.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >067 – How to Keep Your Inbox @ Zero And Have More Time to Write</title>
<link >https://listen.hubhopper.com/episode/067-how-to-keep-your-inbox-zero-and-have-more-time-to-write-1788977483/33051979</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253839</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:44:57 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/67-2/

A lot of authors are addicted to checking email. Poor email habits hold many authors back from success because it wastes time and zaps mental energy. If you can learn to do email better you will have more time to market your book and more mental energy to write. 
Talking Points:

Authors are not great at email. Addicted to getting that email from our publisher.
Old way to do email. 

Folders. Lots and lots of folders. 
Email Rules & Filters
Checks for new email every 5 minutes. 


Merlin Mann: inBox Zero
Recommended Folders

Need Action
Need Reply
Need Read
Archive 
Waiting On


Rules for Time Effective Email 

Turn off auto check for email (or at least notifications). 
Schedule email 
Don’t check email. Process Email. Only touch each email
Get rid of your topical folders and rules. 


Don’t be Afraid to start with Email Bankruptcy 
The emotional side of e-mail

What does it give you?
What does it distract from?
The lies we tell ourselves about e-mail
About checking e-mail first thing in the morning



Tools to Cheat:

Boomerang for gmail 
Boomerang for yahoo mail 

Links:

Original Inbox Zero Video 
Unroll.me 
RescueTime.com 

Sponsor:
MyBookTable 2 – MyBookTable the premier bookstore for WordPress now comes with GoodReads integration. You can show GoodReads reviews right on your book pages. Readers can also add your book to their bookshelves with one click within MyBookTable. Learn more at MyBookTable.com]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/67-2/

A lot of authors are addicted to checking email. Poor email habits hold many authors back from success because it wastes time and zaps mental energy. If you can learn to do email better you will have more time to market your book and more mental energy to write. 
Talking Points:

Authors are not great at email. Addicted to getting that email from our publisher.
Old way to do email. 

Folders. Lots and lots of folders. 
Email Rules & Filters
Checks for new email every 5 minutes. 


Merlin Mann: inBox Zero
Recommended Folders

Need Action
Need Reply
Need Read
Archive 
Waiting On


Rules for Time Effective Email 

Turn off auto check for email (or at least notifications). 
Schedule email 
Don’t check email. Process Email. Only touch each email
Get rid of your topical folders and rules. 


Don’t be Afraid to start with Email Bankruptcy 
The emotional side of e-mail

What does it give you?
What does it distract from?
The lies we tell ourselves about e-mail
About checking e-mail first thing in the morning



Tools to Cheat:

Boomerang for gmail 
Boomerang for yahoo mail 

Links:

Original Inbox Zero Video 
Unroll.me 
RescueTime.com 

Sponsor:
MyBookTable 2 – MyBookTable the premier bookstore for WordPress now comes with GoodReads integration. You can show GoodReads reviews right on your book pages. Readers can also add your book to their bookshelves with one click within MyBookTable. Learn more at MyBookTable.com]]></description>
<enclosure  url='https://play.hubhopper.com/052434d8c8a3167679bb3460d55e0000.mp3?s=rss-feed'  length='18980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1243</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051979/067-how-to-keep-your-inbox-zero-and-have-more-time-to-write.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051979/067-how-to-keep-your-inbox-zero-and-have-more-time-to-write.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >066 – Can Writing Contests Be A Powerful Marketing Tool?</title>
<link >https://listen.hubhopper.com/episode/066-can-writing-contests-be-a-powerful-marketing-tool-1788977483/33051980</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253933</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:44:03 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/66-2/

Some people say contests are a tremendous marketing tool, some say
they’re a waste of time … we’re going to explore the pros and cons of contests … let me ask
you, Thomas …
Talking Points:

* Pros if you’re unpublished
* Feedback
* Learning how to handle negative feedback/critique
* Many editors and agents take notice if you place in a contest
* Possible inclusion in a magazine
* See how you compare to other authors in your genre
* Deadlines

Pros if you’re published:

* If it’s a prestigious award, it can gain you new readers
* It gives you more clout with editors and agents and interviewers

* Example, the RT Book Reviews inspirational book of the year
* The Christy Award


* Tax deductible biz expense—it’s a marketing tool
* Excuse for a advertising boost.
* Recognition from your peers.
* Sticker for book cover.

Cons if you’re unpublished

* Feedback
* Cost $25 ­ $50
* Choosing the right contest

* Check out the judges as much as you can
* Who has won in the past?
* Who is sponsoring the contest? What are their credentials?
* Susan May Warren’s contest Frasier Awards


* Scam contests
* You’re not ready
* You focus on the first three chapters or first 15 pages
* Everything takes time

Cons if you’re published

* Cost $25 ­ $50, plus the cost of books and shipping
* You don’t know why you’re entering a contest
* Awards don’t impress that many readers
* Everything takes time]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/66-2/

Some people say contests are a tremendous marketing tool, some say
they’re a waste of time … we’re going to explore the pros and cons of contests … let me ask
you, Thomas …
Talking Points:

* Pros if you’re unpublished
* Feedback
* Learning how to handle negative feedback/critique
* Many editors and agents take notice if you place in a contest
* Possible inclusion in a magazine
* See how you compare to other authors in your genre
* Deadlines

Pros if you’re published:

* If it’s a prestigious award, it can gain you new readers
* It gives you more clout with editors and agents and interviewers

* Example, the RT Book Reviews inspirational book of the year
* The Christy Award


* Tax deductible biz expense—it’s a marketing tool
* Excuse for a advertising boost.
* Recognition from your peers.
* Sticker for book cover.

Cons if you’re unpublished

* Feedback
* Cost $25 ­ $50
* Choosing the right contest

* Check out the judges as much as you can
* Who has won in the past?
* Who is sponsoring the contest? What are their credentials?
* Susan May Warren’s contest Frasier Awards


* Scam contests
* You’re not ready
* You focus on the first three chapters or first 15 pages
* Everything takes time

Cons if you’re published

* Cost $25 ­ $50, plus the cost of books and shipping
* You don’t know why you’re entering a contest
* Awards don’t impress that many readers
* Everything takes time]]></description>
<enclosure  url='https://play.hubhopper.com/0553301739c2faaea78a219f33a147d6.mp3?s=rss-feed'  length='15380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1007</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051980/066-can-writing-contests-be-a-powerful-marketing-tool.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051980/066-can-writing-contests-be-a-powerful-marketing-tool.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Bonus Episode: Special MyBookProgress Announcement</title>
<link >https://listen.hubhopper.com/episode/bonus-episode-special-mybookprogress-announcement-1788977483/33051981</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253901</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:38:01 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/mbp-announcement/

In this special bonus episode we talk about the launch of MyBookProgress .

MyBookProgress on Kickstarter]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/mbp-announcement/

In this special bonus episode we talk about the launch of MyBookProgress .

MyBookProgress on Kickstarter]]></description>
<enclosure  url='https://play.hubhopper.com/c770d849af68218b2dfc9d2d6c2df34b.mp3?s=rss-feed'  length='9100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >596</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051981/bonus-episode-special-mybookprogress-announcement.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051981/bonus-episode-special-mybookprogress-announcement.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >070 — Q&amp;A Lightning Round</title>
<link >https://listen.hubhopper.com/episode/070-qa-lightning-round-1788977483/33051982</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253880</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:35:50 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/70/

Denica McCall, author of Flowers in the Darkness
Question:
While I do write novels, I have just put out a poetry book(my first published book). The book is partly being used to raise funds for a local organization fighting human trafficking. What I’m wondering is, what kinds of places should I look to connect with that might help me sell the book, and also: how would it work if, say, a church wanted to buy several copies? It’s self-published through amazon, so would they buy the copies at print cost, and then split up the profit between themselves and me? Or would that be up to each specific location? Thank you!
 
 
Michael Emert, author of Dwarves of Getallumane
Question: Asks about cover art rights.
Jamie Foley, author of the book Sentinel
Question:
We all know about the importance of a ‘hook’ in writing, but I’ve heard two very different definitions. The book ‘The First Five Sentences’ defines a hook as a sort of marketing ploy in the first sentence and first few paragraphs to grab the reader’s attention. But the loose definition sounds something like an event that occurs somewhere in the first few chapters that delivers a promise to the reader regarding what the full story has to offer.
Which definition is correct, and how important is the hook for marketing reasons such as free sample chapters? Thanks! Keep up the great work.  Jamie
 
Sponsor:

* MyBookTable : use coupon code “novelmarketing” to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/70/

Denica McCall, author of Flowers in the Darkness
Question:
While I do write novels, I have just put out a poetry book(my first published book). The book is partly being used to raise funds for a local organization fighting human trafficking. What I’m wondering is, what kinds of places should I look to connect with that might help me sell the book, and also: how would it work if, say, a church wanted to buy several copies? It’s self-published through amazon, so would they buy the copies at print cost, and then split up the profit between themselves and me? Or would that be up to each specific location? Thank you!
 
 
Michael Emert, author of Dwarves of Getallumane
Question: Asks about cover art rights.
Jamie Foley, author of the book Sentinel
Question:
We all know about the importance of a ‘hook’ in writing, but I’ve heard two very different definitions. The book ‘The First Five Sentences’ defines a hook as a sort of marketing ploy in the first sentence and first few paragraphs to grab the reader’s attention. But the loose definition sounds something like an event that occurs somewhere in the first few chapters that delivers a promise to the reader regarding what the full story has to offer.
Which definition is correct, and how important is the hook for marketing reasons such as free sample chapters? Thanks! Keep up the great work.  Jamie
 
Sponsor:

* MyBookTable : use coupon code “novelmarketing” to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/ed5401a71be7c1063ce685e6b72777cf.mp3?s=rss-feed'  length='15670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1027</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051982/070-qa-lightning-round.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051982/070-qa-lightning-round.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >071 – How To Find a Good Editor</title>
<link >https://listen.hubhopper.com/episode/071-how-to-find-a-good-editor-1788977483/33051983</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253832</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:35:42 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/71-2/

Talking Points:
Kinds of editors:

Developmental editor (Successful authors) The macro edit
Line edit editors
Beta reader editors
Copy editor (Grammar Nazi)
Proofreaders (Details person)

Places to find an editor:

Writers’ Conference (Ask the faculty for recommendations. They will likely recommend fellow faculty who you can talk with. 15m consult)
Recommendation from a successful author
The acknowledgements of a book with a similar style. 
Editor marketplace like ChristianEditor.com 

What to look for in an editor

By their fruits you will know them. 
Looks for a track record of commercial success. 
Level 0 Editor: just starting out
Level 1 Editor: only edited for self published books (only a some of which are on Amazon).
Level 2 Editor: has been editing for a while and occasionally freelances for traditional publishing house.
Level 3 Editor: used to work full time for a traditional publisher.
Level 4 Editor: has edited a New York Times bestselling book.
Level 5 Editor: has edited multiple New York Times Bestselling books. 
Do they match your personality style? How will you work together?

Places NOT to find an editor:

Your friend from college/church who has an English degree
The editor who is doing a lot of marketing (the best editors are booked solid)
Someone who loves to read and has always wanted to break into editing so they’ll save you a ton of money and do your edit for free

 
Final Tips:

Find a happy client before hiring someone and talk to them about the editor’s style
Ask for a sample edit first. Ask all the editors to edit the same sample so you can make an apples to apples comparison. 
Make sure your editor is a good fit for your writing style. 

 
Sponsor:

* MyBookTable : use coupon code “novelmarketing” to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/71-2/

Talking Points:
Kinds of editors:

Developmental editor (Successful authors) The macro edit
Line edit editors
Beta reader editors
Copy editor (Grammar Nazi)
Proofreaders (Details person)

Places to find an editor:

Writers’ Conference (Ask the faculty for recommendations. They will likely recommend fellow faculty who you can talk with. 15m consult)
Recommendation from a successful author
The acknowledgements of a book with a similar style. 
Editor marketplace like ChristianEditor.com 

What to look for in an editor

By their fruits you will know them. 
Looks for a track record of commercial success. 
Level 0 Editor: just starting out
Level 1 Editor: only edited for self published books (only a some of which are on Amazon).
Level 2 Editor: has been editing for a while and occasionally freelances for traditional publishing house.
Level 3 Editor: used to work full time for a traditional publisher.
Level 4 Editor: has edited a New York Times bestselling book.
Level 5 Editor: has edited multiple New York Times Bestselling books. 
Do they match your personality style? How will you work together?

Places NOT to find an editor:

Your friend from college/church who has an English degree
The editor who is doing a lot of marketing (the best editors are booked solid)
Someone who loves to read and has always wanted to break into editing so they’ll save you a ton of money and do your edit for free

 
Final Tips:

Find a happy client before hiring someone and talk to them about the editor’s style
Ask for a sample edit first. Ask all the editors to edit the same sample so you can make an apples to apples comparison. 
Make sure your editor is a good fit for your writing style. 

 
Sponsor:

* MyBookTable : use coupon code “novelmarketing” to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/9618093bbbee5d1ea7390f832d0f61a5.mp3?s=rss-feed'  length='28850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1890</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051983/071-how-to-find-a-good-editor.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051983/071-how-to-find-a-good-editor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >072 — How to Grow Your Email List from 0 to 10,000</title>
<link >https://listen.hubhopper.com/episode/072-how-to-grow-your-email-list-from-0-to-10000-1788977483/33051984</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253815</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:32:29 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/72-2/

* Listen to our other podcasts


065 – 7 Tips for Effective Email Newsletters 
062 – 7 Ways to Avoid the Spam Filter 
057 – What to include in an Author Newsletter 

 
Public Service Announcement: Avoid MeMail. Spam is in the eye of the beholder. Listen to our other episodes on email to learn how to do email well. Create emails worth subscribing to.

Offer a Carrot

Short Story
Tips / Guide
Free book. 
Audiobook
Discussion Guide
Easter Egg Guide


Host a Viral Contest (and promote via Social Media). I recommend KingSumo
Host a Webinar and Promote on Social Media
Simplify Your Signup Form. 
Collect Email Addresses at Offline Events (Warning no business cards)

Tear off cards
Website on phones
Sign up sheet
Walk us through …


Include a privacy policy near your sign up form. 
Use a non-evil popup (SumoMe).
Install MyBookProgress
When people ask how they can stay in touch with you …]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/72-2/

* Listen to our other podcasts


065 – 7 Tips for Effective Email Newsletters 
062 – 7 Ways to Avoid the Spam Filter 
057 – What to include in an Author Newsletter 

 
Public Service Announcement: Avoid MeMail. Spam is in the eye of the beholder. Listen to our other episodes on email to learn how to do email well. Create emails worth subscribing to.

Offer a Carrot

Short Story
Tips / Guide
Free book. 
Audiobook
Discussion Guide
Easter Egg Guide


Host a Viral Contest (and promote via Social Media). I recommend KingSumo
Host a Webinar and Promote on Social Media
Simplify Your Signup Form. 
Collect Email Addresses at Offline Events (Warning no business cards)

Tear off cards
Website on phones
Sign up sheet
Walk us through …


Include a privacy policy near your sign up form. 
Use a non-evil popup (SumoMe).
Install MyBookProgress
When people ask how they can stay in touch with you …]]></description>
<enclosure  url='https://play.hubhopper.com/0a1a1befaf35a157ec4be4fa9feb451f.mp3?s=rss-feed'  length='26330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1725</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051984/072-how-to-grow-your-email-list-from-0-to-10000.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051984/072-how-to-grow-your-email-list-from-0-to-10000.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >073 – How to Double Book Profits Through Affiliate Revenue</title>
<link >https://listen.hubhopper.com/episode/073-how-to-double-book-profits-through-affiliate-revenue-1788977483/33051985</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253806</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:26:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/73-2/

Talking Points:

How Affiliate Programs Work

Percentage of Gross sales 2%-8%
Cut of the cart
Pay monthly
Tracking


Amazon’s Affiliate Program 

Pro: Easiest to Sign Up For
Pro: Easiest to Use
Pro: Largest Customer Base 
Pro: Cut of the cart brings in a lot of extra $$ 
Con: Not Available in all states


Barnes & Nobles Affiliate Program

Con: Not Author Friendly
Con: Lowest Payout: 2% – 4%
Con: Recently Changed Vendors All Old Links Broken
Pro: Works in all states


iTunes Affiliate Program

Pro: Highest base percentage. 
Pro: Great interface & reporting
Pro: Highest Base Commission 7%
Pro: Works in all states


International users: Genius Link

Automatically localizes your buy links.
Automatically inserts correct affiliate code for particular country. 



 
Links:

Amazon Affiliate Program 
Barnes & Noble Affiliate Program 
iTunes Affiliate Program 
GeniusLink 

 
Sponsor:
You want the easiest way to add affiliate links to your website? Then you need to get MyBookTable . Authors often cover the cost of MyBookTable in just the first month’s worth of sales. You can get 10% off MyBookTable with the coupon code novelmarketing. Find out more at MyBookTable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/73-2/

Talking Points:

How Affiliate Programs Work

Percentage of Gross sales 2%-8%
Cut of the cart
Pay monthly
Tracking


Amazon’s Affiliate Program 

Pro: Easiest to Sign Up For
Pro: Easiest to Use
Pro: Largest Customer Base 
Pro: Cut of the cart brings in a lot of extra $$ 
Con: Not Available in all states


Barnes & Nobles Affiliate Program

Con: Not Author Friendly
Con: Lowest Payout: 2% – 4%
Con: Recently Changed Vendors All Old Links Broken
Pro: Works in all states


iTunes Affiliate Program

Pro: Highest base percentage. 
Pro: Great interface & reporting
Pro: Highest Base Commission 7%
Pro: Works in all states


International users: Genius Link

Automatically localizes your buy links.
Automatically inserts correct affiliate code for particular country. 



 
Links:

Amazon Affiliate Program 
Barnes & Noble Affiliate Program 
iTunes Affiliate Program 
GeniusLink 

 
Sponsor:
You want the easiest way to add affiliate links to your website? Then you need to get MyBookTable . Authors often cover the cost of MyBookTable in just the first month’s worth of sales. You can get 10% off MyBookTable with the coupon code novelmarketing. Find out more at MyBookTable.com .]]></description>
<enclosure  url='https://play.hubhopper.com/59dd213c2dbff398460f0c06e837736e.mp3?s=rss-feed'  length='12700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >832</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051985/073-how-to-double-book-profits-through-affiliate-revenue.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051985/073-how-to-double-book-profits-through-affiliate-revenue.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >074 — The Enclave Files #2</title>
<link >https://listen.hubhopper.com/episode/074-the-enclave-files-2-1788977483/33051986</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253852</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:24:02 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/74-2/

Talking Points:

Videos (Great for helping authors shorten & practice their pitch, bad for selling books)
MyBookTable (Forced us to get every book on every platform. Getting all our books on iBooks was a bit of a project)
Email (Tried weekly and went back to monthly)
SumoMe
Contests KingSumo
PermaFree
BookBub

Results:
 

Doubled the size of the email list.
Doubled Revenue. 

Links:

Enclave Publishing 

Sponsor: MyBookTable]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/74-2/

Talking Points:

Videos (Great for helping authors shorten & practice their pitch, bad for selling books)
MyBookTable (Forced us to get every book on every platform. Getting all our books on iBooks was a bit of a project)
Email (Tried weekly and went back to monthly)
SumoMe
Contests KingSumo
PermaFree
BookBub

Results:
 

Doubled the size of the email list.
Doubled Revenue. 

Links:

Enclave Publishing 

Sponsor: MyBookTable]]></description>
<enclosure  url='https://play.hubhopper.com/1fa13b5fc34f34eceaffa7c3df73194a.mp3?s=rss-feed'  length='15310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1003</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051986/074-the-enclave-files-2.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051986/074-the-enclave-files-2.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >075 – How To Become a Career Writer Part 1: Think Like a Business</title>
<link >https://listen.hubhopper.com/episode/075-how-to-become-a-career-writer-part-1-think-like-a-business-1788977483/33051987</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253850</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:22:50 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/75-2/

Think Like a Business:


Delegate 

Determine what your time is worth.
Only do what only you can do.
Read The Four Hour Workweek 
Build a Team

Writing Assistant 

Ways to pay


Editor
Literary Manager
Webmaster
Investors (You need to invest in your own book)
Agent
CPA 


How to Become a Business

You are already a business entity 
Separate Bank Account 
Form a Business entity
LLC from LegalZoom.com
Create a budget






Links:

* How To Find a Good Editor: http://novelmarketing.wpengine.com/71-2/ 
* LegalZoom.com 
* Novel Tax Tips for Authors: http://novelmarketing.wpengine.com/59/ 

Sponsor: You can get 10% off MyBookTable with the coupon code novelmarketing. Find out more at MyBookTable.com .]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/75-2/

Think Like a Business:


Delegate 

Determine what your time is worth.
Only do what only you can do.
Read The Four Hour Workweek 
Build a Team

Writing Assistant 

Ways to pay


Editor
Literary Manager
Webmaster
Investors (You need to invest in your own book)
Agent
CPA 


How to Become a Business

You are already a business entity 
Separate Bank Account 
Form a Business entity
LLC from LegalZoom.com
Create a budget






Links:

* How To Find a Good Editor: http://novelmarketing.wpengine.com/71-2/ 
* LegalZoom.com 
* Novel Tax Tips for Authors: http://novelmarketing.wpengine.com/59/ 

Sponsor: You can get 10% off MyBookTable with the coupon code novelmarketing. Find out more at MyBookTable.com .]]></description>
<enclosure  url='https://play.hubhopper.com/0d383faa6556004d68e3bd0a457801db.mp3?s=rss-feed'  length='20300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1330</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051987/075-how-to-become-a-career-writer-part-1-think-like-a-business.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051987/075-how-to-become-a-career-writer-part-1-think-like-a-business.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >076 – How To Become a Career Writer Part 2: Make Maximum Money on Your Book</title>
<link >https://listen.hubhopper.com/episode/076-how-to-become-a-career-writer-part-2-make-maximum-money-on-your-book-1788977483/33051988</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253899</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:16:53 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/76-2/

Tips for Making the Most on Your Book:

Publish Prolifically. (Each book boosts sales for your other books) 
BUT DON’T OVERDO THIS: too many choices are not a good thing…

Write Quickly (Quality + Speed = Excellence). Perfection is a trap.
Write Consistently
Write Early (There is a scientific reason for writing first thing in the morning. You have more willpower and more creative energy.)


Learn How to Sell 
Use Amazon Affiliates (See Episode 73 )
Think Career 

Links: 

* Go Givers Sell More 
* Episode 73: How to Double Book Profits Through Affiliate Revenue 

Sponsor: One great to boost the money you make on your book is with MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. It pays for itself after just 50 books sold. If you use the coupon code “novelmarketing” on checkout, you can get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/76-2/

Tips for Making the Most on Your Book:

Publish Prolifically. (Each book boosts sales for your other books) 
BUT DON’T OVERDO THIS: too many choices are not a good thing…

Write Quickly (Quality + Speed = Excellence). Perfection is a trap.
Write Consistently
Write Early (There is a scientific reason for writing first thing in the morning. You have more willpower and more creative energy.)


Learn How to Sell 
Use Amazon Affiliates (See Episode 73 )
Think Career 

Links: 

* Go Givers Sell More 
* Episode 73: How to Double Book Profits Through Affiliate Revenue 

Sponsor: One great to boost the money you make on your book is with MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. It pays for itself after just 50 books sold. If you use the coupon code “novelmarketing” on checkout, you can get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/08d47a2e3cc38e22577d43ec8076a754.mp3?s=rss-feed'  length='18230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1194</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051988/076-how-to-become-a-career-writer-part-2-make-maximum-money-on-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051988/076-how-to-become-a-career-writer-part-2-make-maximum-money-on-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >077 – How To Become a Career Writer Part 3: Make Maximum Money with Your Writing Skills</title>
<link >https://listen.hubhopper.com/episode/077-how-to-become-a-career-writer-part-3-make-maximum-money-with-your-writing-skills-1788977483/33051989</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253848</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:12:24 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/77-2/

75 #1 Think Like a Business 
76 #2 Make Money on the Book
77 #3 Make Maximum Money with Your Writing Skills


Use Your Writing Skills

As an Editor

Pays faster. The editor is the first and sometimes only person to make money on a book. 
Creating a course to teach writing to other writers is how many authors make their money.


Write for periodicals:

Short story collections
Magazines
Journals
Websites/Internet


As a Ghost Writer

Ghost writers typically get money up front as well as sometimes getting a cut of the ongoing revenue. This is the fun of writing without having to deal with haters and marketing. 


As a work for hire

Define work for hire. No royalties, but most books never get past their advance anyway. A team helping you plot. Stretches you in other writing areas/genres. Can be fun! 


As a Copywriter

One of the best selling forms of writing. Often paid by the word or my the hour. It is not uncommon for a copywriter to make $50-$60k a year and top copywriters make hundreds of thousands of dollars a year.
Back cover copy

Kylie Dunn- Do. Share. Inspire. 


Newsletters 


As a Blogger

Once you get to about 100,000 pageviews a month you can start making real money on advertising on your blog. Particularly if you have a focused niche that is attractive to advertisers. 





 
Sponsor: One of the best ways to get going on making money as an affiliate is with MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. It pays for itself after just 50 books sold. If you use the coupon code “novelmarketing” on checkout you can get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/77-2/

75 #1 Think Like a Business 
76 #2 Make Money on the Book
77 #3 Make Maximum Money with Your Writing Skills


Use Your Writing Skills

As an Editor

Pays faster. The editor is the first and sometimes only person to make money on a book. 
Creating a course to teach writing to other writers is how many authors make their money.


Write for periodicals:

Short story collections
Magazines
Journals
Websites/Internet


As a Ghost Writer

Ghost writers typically get money up front as well as sometimes getting a cut of the ongoing revenue. This is the fun of writing without having to deal with haters and marketing. 


As a work for hire

Define work for hire. No royalties, but most books never get past their advance anyway. A team helping you plot. Stretches you in other writing areas/genres. Can be fun! 


As a Copywriter

One of the best selling forms of writing. Often paid by the word or my the hour. It is not uncommon for a copywriter to make $50-$60k a year and top copywriters make hundreds of thousands of dollars a year.
Back cover copy

Kylie Dunn- Do. Share. Inspire. 


Newsletters 


As a Blogger

Once you get to about 100,000 pageviews a month you can start making real money on advertising on your blog. Particularly if you have a focused niche that is attractive to advertisers. 





 
Sponsor: One of the best ways to get going on making money as an affiliate is with MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. It pays for itself after just 50 books sold. If you use the coupon code “novelmarketing” on checkout you can get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/c13cc858b620757cb6f4bc651e850411.mp3?s=rss-feed'  length='21200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1389</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051989/077-how-to-become-a-career-writer-part-3-make-maximum-money-with-your-writing-skills.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051989/077-how-to-become-a-career-writer-part-3-make-maximum-money-with-your-writing-skills.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge &amp; Celebrity</title>
<link >https://listen.hubhopper.com/episode/078-how-to-become-a-career-writer-part-4-how-to-make-money-with-your-knowledge-celebrity-1788977483/33051990</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253871</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:05:37 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/78-2/

Your Celebrity

Fabio Story

Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 
45% when he appeared alone. 
Each photo session would get Fabio in about 16 cover poses that artists could reuse for multiple covers. He’s on more than 2,000 book covers.
The guy most famous for bare-chested covers made very little money from posing for them. He used his popularity to turn himself into an iconic brand.
It is easier to turn fame into fortune, than it is to turn fortune into fame. And that is how you make money as an author.


Special Access
Related Products
Dave Ramsey’s Envelope System Wallet
Merchandise

Study Guide
A Poster of Your Book Cover
A Poster of the Map of your world. 


Cafepress.com

 
Your Knowledge

Info Products

Audio Courses (Ted)
Video Courses (udemy.com)
Focused eBooks & PDFs 


Speaking

Speaking Fees

Themes
Radio interviews


Back of the Room sales

Find audiences to speak to about your book.


Cultivate Evangelists


Coaching

Helping other authors through the self publishing process. 
Coaching on your area of expertise. 


Podcasts 

Sell ads. 



Sponsor:
One of the best ways to get going on making money as an affiliate is with MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. It pays for itself after just 50 books sold. If you use coupon code “novelmarketing” on checkout you can get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/78-2/

Your Celebrity

Fabio Story

Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 
45% when he appeared alone. 
Each photo session would get Fabio in about 16 cover poses that artists could reuse for multiple covers. He’s on more than 2,000 book covers.
The guy most famous for bare-chested covers made very little money from posing for them. He used his popularity to turn himself into an iconic brand.
It is easier to turn fame into fortune, than it is to turn fortune into fame. And that is how you make money as an author.


Special Access
Related Products
Dave Ramsey’s Envelope System Wallet
Merchandise

Study Guide
A Poster of Your Book Cover
A Poster of the Map of your world. 


Cafepress.com

 
Your Knowledge

Info Products

Audio Courses (Ted)
Video Courses (udemy.com)
Focused eBooks & PDFs 


Speaking

Speaking Fees

Themes
Radio interviews


Back of the Room sales

Find audiences to speak to about your book.


Cultivate Evangelists


Coaching

Helping other authors through the self publishing process. 
Coaching on your area of expertise. 


Podcasts 

Sell ads. 



Sponsor:
One of the best ways to get going on making money as an affiliate is with MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. It pays for itself after just 50 books sold. If you use coupon code “novelmarketing” on checkout you can get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/ff3ed4faf92c2b4c4d50fc03402a5b73.mp3?s=rss-feed'  length='21820000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1429</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051990/078-how-to-become-a-career-writer-part-4-how-to-make-money-with-your-knowledge-celebrity.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051990/078-how-to-become-a-career-writer-part-4-how-to-make-money-with-your-knowledge-celebrity.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >079 – How to Write an Crazy Cool Author Bio</title>
<link >https://listen.hubhopper.com/episode/079-how-to-write-an-crazy-cool-author-bio-1788977483/33051991</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253911</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 22:02:50 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/79-2/

(James) In this episode we’re going to talk about creating a crazy cool bio.
Intro Paragraph:
 
(Thomas)Today’s topic comes from Samantha Johnson author of The Beginner’s Guide to Vegetable Gardening. She asks:
(James)I discovered the Novel Marketing podcast a few months ago, and since then I’ve listened to nearly all the episodes in the archive. Great stuff! I now have a lot of new marketing ideas to try out and I’ve learned ways to fine-tune the things I’ve already been doing. 
I have a couple of suggestions for episode topics that I’d love to see you guys discuss sometime:
How to write the perfect author bio … I know you’ve touched on this briefly in the past, but an entire episode would be awesome.”
(Thomas) So one of our mysterious nonfiction listeners has come out of the closet and asked a question. (James) Bios are one of the most overlooked aspects of an author’s marketing. You take a few facts, hit your success highlights and volia, you have a bio. Yet a bio is one of the first things a potential reader or interviewer or publisher or agent will look at.
Thomas comments …
Talking Points:
 
Be relatable… Keep Some Mystery

* Make sure people realize you’re just another human. Mention a quirk, a hobby, self-deprecating humor can work if that fits your personality. Love 50s music? Superhero movies? Night owl?

Use humor

* Remember, love me, hate me, just don’t ignore me is marketing 101. In other words, most author bios are BORING. Entertain us here … and humor is a great way to do this. James’ opening line:
* Not everyone can use humor—if your main writing topic is human trafficking it’s not going to work, but for most of us, it can. 

Tell us where you live, even if it’s not specific

* We’re told to do this in our stories, it grounds people, we need to do it in OUR story

Give people a sense of your voice

* Serious writing, serious voice in your bio. YA, much more upbeat. Sophisticated? More intellectual voice. Your bio should reflect your writing.

 
Write in the third person.

* This is the standard. Allows you to more easily talk about your accomplishments. Side note: the ONLY place you should talk in third person on your website.

 
Remember a Marketing 101 axiom—it’s not about you. 

* It’s about you, yes, but it’s really about your position and authority to be able to help the reader.

 
Give Your Authority

* Awards, number of novels, what you’ve accomplished. DON’T put in things anyone could say. The “So What” factor

 
Customize Your Bio for Different Audiences

* Is it appropriate?
* Not every publication is going to need information about your feline affection or love for classic rock. With that said, tailor your tidbits to the audience and be sure to keep them at a minimum. Readers are only marginally interested in your personal life — this is not the place to divulge everything.

Watch Your Length
o “Brevity is the soul of wit.” William Shakespeare. In an odd twist of logic, the more accomplished you are as an author, the shorter your author bio can be.”
Give Us A CTA
 
Keep refining it
James L. Rubart is 28 years old, but lives trapped inside an older man’s body. He thinks he’s still young enough to water ski like a madman and dirt bike with his two grown sons, and loves to send readers on journeys they’ll remember months after they finish one of his stories. He’s the best-selling, Christy, INSPY, and RT Book Reviews award winning author of seven novels as well as a professional speaker. During the day he runs his marketing company which helps businesses,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/79-2/

(James) In this episode we’re going to talk about creating a crazy cool bio.
Intro Paragraph:
 
(Thomas)Today’s topic comes from Samantha Johnson author of The Beginner’s Guide to Vegetable Gardening. She asks:
(James)I discovered the Novel Marketing podcast a few months ago, and since then I’ve listened to nearly all the episodes in the archive. Great stuff! I now have a lot of new marketing ideas to try out and I’ve learned ways to fine-tune the things I’ve already been doing. 
I have a couple of suggestions for episode topics that I’d love to see you guys discuss sometime:
How to write the perfect author bio … I know you’ve touched on this briefly in the past, but an entire episode would be awesome.”
(Thomas) So one of our mysterious nonfiction listeners has come out of the closet and asked a question. (James) Bios are one of the most overlooked aspects of an author’s marketing. You take a few facts, hit your success highlights and volia, you have a bio. Yet a bio is one of the first things a potential reader or interviewer or publisher or agent will look at.
Thomas comments …
Talking Points:
 
Be relatable… Keep Some Mystery

* Make sure people realize you’re just another human. Mention a quirk, a hobby, self-deprecating humor can work if that fits your personality. Love 50s music? Superhero movies? Night owl?

Use humor

* Remember, love me, hate me, just don’t ignore me is marketing 101. In other words, most author bios are BORING. Entertain us here … and humor is a great way to do this. James’ opening line:
* Not everyone can use humor—if your main writing topic is human trafficking it’s not going to work, but for most of us, it can. 

Tell us where you live, even if it’s not specific

* We’re told to do this in our stories, it grounds people, we need to do it in OUR story

Give people a sense of your voice

* Serious writing, serious voice in your bio. YA, much more upbeat. Sophisticated? More intellectual voice. Your bio should reflect your writing.

 
Write in the third person.

* This is the standard. Allows you to more easily talk about your accomplishments. Side note: the ONLY place you should talk in third person on your website.

 
Remember a Marketing 101 axiom—it’s not about you. 

* It’s about you, yes, but it’s really about your position and authority to be able to help the reader.

 
Give Your Authority

* Awards, number of novels, what you’ve accomplished. DON’T put in things anyone could say. The “So What” factor

 
Customize Your Bio for Different Audiences

* Is it appropriate?
* Not every publication is going to need information about your feline affection or love for classic rock. With that said, tailor your tidbits to the audience and be sure to keep them at a minimum. Readers are only marginally interested in your personal life — this is not the place to divulge everything.

Watch Your Length
o “Brevity is the soul of wit.” William Shakespeare. In an odd twist of logic, the more accomplished you are as an author, the shorter your author bio can be.”
Give Us A CTA
 
Keep refining it
James L. Rubart is 28 years old, but lives trapped inside an older man’s body. He thinks he’s still young enough to water ski like a madman and dirt bike with his two grown sons, and loves to send readers on journeys they’ll remember months after they finish one of his stories. He’s the best-selling, Christy, INSPY, and RT Book Reviews award winning author of seven novels as well as a professional speaker. During the day he runs his marketing company which helps businesses,]]></description>
<enclosure  url='https://play.hubhopper.com/87597e62bdbaf829ee15d5b1827f05e3.mp3?s=rss-feed'  length='20030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1312</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051991/079-how-to-write-an-crazy-cool-author-bio.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051991/079-how-to-write-an-crazy-cool-author-bio.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >080 – Q &amp; A Extravaganza</title>
<link >https://listen.hubhopper.com/episode/080-q-a-extravaganza-1788977483/33051992</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253882</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:59:37 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/80-2/

Intro Paragraph:
(Thomas) Our first question comes from Runescape Gold dot com. No, that’s not his name but he or she didn’t give one. But I love this question. Do I have the guts to quit my job?
Dave Smale
I know it’s never a good idea to get a friend (or a friend of a friend with an English Lit degree) to be your editor. Does the same hold true for beta readers? If so, how do you find dependable beta readers? 
 

Beta readers need to be fans of and readers of your genre. 
If you write mystery you want Beta readers who read at least 12 mystery books a year. 
They need to know what a good mystery book looks like.
Beta readers should point out problems. Not suggest solutions. It is your editor who helps you solve problems. 

 
Name Rick Barry Author of The Methuselah Project
Question
I see that many authors have their own online listing in Wikipedia. Is that vital for an author today? Even in addition to the author’s own website, Twitter page, Facebook, etc., etc.? And if a Wikipedia listing is crucial (or at least helpful for marketing), please give tips and the pros and cons of having a Wikipedia listing. Thanks guys!
 

A wikipedia page is a big deal. James is a best selling author and he doesn’t have one. Thomas doesn’t have one either. 
A Wikipedia page is very valuable as an author. It helps your SEO, notoriety and credibility. 
It is against Wikipedia’s rules to create your own page. This is considered a vanity page.
You have to be big enough for your fans to be willing to create the page and defend in in the Wikipedia discussion.
The best way to get a wikipedia page is to get traditional national mainstream media to do a piece about you. 

Name Courage Knight Novelist and Author of Do It Yourself Editing: A Guide for the Ebook Author
 
Question
I’m confused! What is the difference between a webpage and a facebook page? I know what a webpage is, and what a facebook page is, but what I mean is – the content that I put on them? It sounds like I’m supposed to write the same content on both – telling a story, sharing information with my fans, etc. But is there any difference in what I post to my blog or my facebook page? 
 

Go fish 
Each social network has its own culture and dialect. You message is the same but the way you communicate that message must fit the culture you are trying to reach. White Baptist Church and an African American Baptist Church. Same doctrine. Different service. 
Facebook is about video and images. The Facebook messages that spread tend to start in Photoshop and iMovie. 
Blogging is about text. It is longer form. 

 
(James) Q From Brennan McPherson who has a book out called, Cain. I’m just starting to read this and pretty excited to dive into it. 
 
Brennan says, “Greetings guys, fantastic Podcast. Such great content. Thanks for all your hard work and for sharing your expertise freely with us newbies! 
 
What are the most important ingredients that go into helping any PR opportunity successfully sell books? In talking with my publisher, they’ve gotten their authors on Good Morning America, FOX News, and myriad other national television shows, yet sold fewer than 500 copies that week. That’s terrible. When you have a viewership in excess of 1 million and yet sell 500 copies, that’s 1/20th of 1% actually converted into buyers. Houston, we have a problem. There’s gotta be a way to ensure more people convert from potential buyers to actual purchasers.”
 
Guest host
 
Name Holly Holladay with Holiday House Publishing
 
Hi Thomas & Jim,
 
Q: I am a big fan of the Novel Marketing podcast,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/80-2/

Intro Paragraph:
(Thomas) Our first question comes from Runescape Gold dot com. No, that’s not his name but he or she didn’t give one. But I love this question. Do I have the guts to quit my job?
Dave Smale
I know it’s never a good idea to get a friend (or a friend of a friend with an English Lit degree) to be your editor. Does the same hold true for beta readers? If so, how do you find dependable beta readers? 
 

Beta readers need to be fans of and readers of your genre. 
If you write mystery you want Beta readers who read at least 12 mystery books a year. 
They need to know what a good mystery book looks like.
Beta readers should point out problems. Not suggest solutions. It is your editor who helps you solve problems. 

 
Name Rick Barry Author of The Methuselah Project
Question
I see that many authors have their own online listing in Wikipedia. Is that vital for an author today? Even in addition to the author’s own website, Twitter page, Facebook, etc., etc.? And if a Wikipedia listing is crucial (or at least helpful for marketing), please give tips and the pros and cons of having a Wikipedia listing. Thanks guys!
 

A wikipedia page is a big deal. James is a best selling author and he doesn’t have one. Thomas doesn’t have one either. 
A Wikipedia page is very valuable as an author. It helps your SEO, notoriety and credibility. 
It is against Wikipedia’s rules to create your own page. This is considered a vanity page.
You have to be big enough for your fans to be willing to create the page and defend in in the Wikipedia discussion.
The best way to get a wikipedia page is to get traditional national mainstream media to do a piece about you. 

Name Courage Knight Novelist and Author of Do It Yourself Editing: A Guide for the Ebook Author
 
Question
I’m confused! What is the difference between a webpage and a facebook page? I know what a webpage is, and what a facebook page is, but what I mean is – the content that I put on them? It sounds like I’m supposed to write the same content on both – telling a story, sharing information with my fans, etc. But is there any difference in what I post to my blog or my facebook page? 
 

Go fish 
Each social network has its own culture and dialect. You message is the same but the way you communicate that message must fit the culture you are trying to reach. White Baptist Church and an African American Baptist Church. Same doctrine. Different service. 
Facebook is about video and images. The Facebook messages that spread tend to start in Photoshop and iMovie. 
Blogging is about text. It is longer form. 

 
(James) Q From Brennan McPherson who has a book out called, Cain. I’m just starting to read this and pretty excited to dive into it. 
 
Brennan says, “Greetings guys, fantastic Podcast. Such great content. Thanks for all your hard work and for sharing your expertise freely with us newbies! 
 
What are the most important ingredients that go into helping any PR opportunity successfully sell books? In talking with my publisher, they’ve gotten their authors on Good Morning America, FOX News, and myriad other national television shows, yet sold fewer than 500 copies that week. That’s terrible. When you have a viewership in excess of 1 million and yet sell 500 copies, that’s 1/20th of 1% actually converted into buyers. Houston, we have a problem. There’s gotta be a way to ensure more people convert from potential buyers to actual purchasers.”
 
Guest host
 
Name Holly Holladay with Holiday House Publishing
 
Hi Thomas & Jim,
 
Q: I am a big fan of the Novel Marketing podcast,]]></description>
<enclosure  url='https://play.hubhopper.com/4e20b5d02dac13f2b12e22da29aa65f2.mp3?s=rss-feed'  length='27120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1777</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051992/080-q-a-extravaganza.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051992/080-q-a-extravaganza.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >081 – 7 Website Visitors Every Author Needs to Thrill</title>
<link >https://listen.hubhopper.com/episode/081-7-website-visitors-every-author-needs-to-thrill-1788977483/33051993</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253908</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:57:39 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/81-2/

Curious Cathy
She has a lot of questions. She is coming to your website for answers. 
How to thrill:

Blog Posts Answering her (Reader) Questions
Contact Form
Add Kindle Instant Preview of your book

Book Buying Betty
She Wants to buy your book and browse your backlist.
How to thrill:

Make book covers clickable
Buy buttons to all the book stores
Provide bonus content for the books she has already read

DVD Special features


Add MyBookTable 
Sign up to be the first to know about new books.

FANtasia
She likes YOU. For her, you are a celebrity. 
How to thrill:

Keep the mystery. Give a little, not a lot.
Put links to your social media profiles
Post interesting things on social media.
Respond to her when she pings you on social media

Impatient Irene
She wants to read your next book NOW and if she can’t read it she wants to know when it will come out.
How to thrill:

Have an email subscription form 
Progress bar showing your current progress. 
Add the My Book Progress plugin.

Reading Club Rhonda
She organizes a book club. She is thinking about picking your book for her club.
How to thrill:

Have printable discussions questions
Video Lessons
Offer Bulk Book Ordering
Offer to join the club for a visit

Event Coordinator Connie
She is thinking about booking you for her an upcoming event.
How to thrill: 

List talks that you are ready to give.
List previous places you have spoken
Provide audio and sample of your speaking
Provide a Speaking Introduction length bio
Provide High Resolution headshot
Add MySpeakingPage

Journalist Jessica
She is working on an article and wants to mention your book. She is considering bringing you on her radio show.
How to thrill:

High Resolution Headshot
High Resolution Book Cover
Long Bio
Links to previous media mentions
Thinking about creating a media contact page plugin. 

Tom the Troll
He hates you and wants to cause.
How to thrill:

DONT!!!!
Don’t feed the trolls.
Remove comments
Seth Godin, CopyBlogger, Michael Hyatt don’t have comments.

 
Recommended Plugins:

* My Book Table 
* My Book Progress 
* My Speaking Events]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/81-2/

Curious Cathy
She has a lot of questions. She is coming to your website for answers. 
How to thrill:

Blog Posts Answering her (Reader) Questions
Contact Form
Add Kindle Instant Preview of your book

Book Buying Betty
She Wants to buy your book and browse your backlist.
How to thrill:

Make book covers clickable
Buy buttons to all the book stores
Provide bonus content for the books she has already read

DVD Special features


Add MyBookTable 
Sign up to be the first to know about new books.

FANtasia
She likes YOU. For her, you are a celebrity. 
How to thrill:

Keep the mystery. Give a little, not a lot.
Put links to your social media profiles
Post interesting things on social media.
Respond to her when she pings you on social media

Impatient Irene
She wants to read your next book NOW and if she can’t read it she wants to know when it will come out.
How to thrill:

Have an email subscription form 
Progress bar showing your current progress. 
Add the My Book Progress plugin.

Reading Club Rhonda
She organizes a book club. She is thinking about picking your book for her club.
How to thrill:

Have printable discussions questions
Video Lessons
Offer Bulk Book Ordering
Offer to join the club for a visit

Event Coordinator Connie
She is thinking about booking you for her an upcoming event.
How to thrill: 

List talks that you are ready to give.
List previous places you have spoken
Provide audio and sample of your speaking
Provide a Speaking Introduction length bio
Provide High Resolution headshot
Add MySpeakingPage

Journalist Jessica
She is working on an article and wants to mention your book. She is considering bringing you on her radio show.
How to thrill:

High Resolution Headshot
High Resolution Book Cover
Long Bio
Links to previous media mentions
Thinking about creating a media contact page plugin. 

Tom the Troll
He hates you and wants to cause.
How to thrill:

DONT!!!!
Don’t feed the trolls.
Remove comments
Seth Godin, CopyBlogger, Michael Hyatt don’t have comments.

 
Recommended Plugins:

* My Book Table 
* My Book Progress 
* My Speaking Events]]></description>
<enclosure  url='https://play.hubhopper.com/cfd1e4fe860753a17b8aa84aea25f057.mp3?s=rss-feed'  length='28730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1882</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051993/081-7-website-visitors-every-author-needs-to-thrill.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051993/081-7-website-visitors-every-author-needs-to-thrill.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >082 – How to Get an Agent Part 1</title>
<link >https://listen.hubhopper.com/episode/082-how-to-get-an-agent-part-1-1788977483/33051994</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253948</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:50:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/82/

Why do you want an agent?

* Capital 
* Credibility 
* Contacts and Contracts

Do you need one?

When you do
When you don’t

What a good agent can do for you

How agenting has changed over the past 10 years
Career counsel
Contacts
Projects you’d never hear about without them
What an agent can’t do for you

Who is working for who

Shift your attitude
Not every agent is right for you (or you for them)

What books have they repped?
Are they heavy into non-fiction, light on fiction?
When you talk to them, is it about them, or about you?
The harder they are to get, the more likly they’re a good agent
But … there are always good ones just starting out


* Research before you approach
The fee thing …
Blogs, interviews, ask other authors, ask their authors
If you know any editors, ask them what’s it like to work with that agent
AgentQuery.com . About 1,000 agent listings and an excellent community/resource for any writer going through the query process.
QueryTracker.net. About 200 publisher listings and 1,000 agent listings.
WritersMarket.com . About 400 to 600 agent listings. $5.99/month subscription fee.

How to get an agent

Create great writing
Create a great platform
Have a great idea
Learn how to write a killer

Bio
Query letter
Log line


* Be present on their blogs
And remember you’re interviewing them as much as they’re interviewing you
Blind reading conference example
They’re watching you, trust us
You’re marketing yourself as well as your writing
Go to conferences

 
Sponsor:

* My Book Progress]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/82/

Why do you want an agent?

* Capital 
* Credibility 
* Contacts and Contracts

Do you need one?

When you do
When you don’t

What a good agent can do for you

How agenting has changed over the past 10 years
Career counsel
Contacts
Projects you’d never hear about without them
What an agent can’t do for you

Who is working for who

Shift your attitude
Not every agent is right for you (or you for them)

What books have they repped?
Are they heavy into non-fiction, light on fiction?
When you talk to them, is it about them, or about you?
The harder they are to get, the more likly they’re a good agent
But … there are always good ones just starting out


* Research before you approach
The fee thing …
Blogs, interviews, ask other authors, ask their authors
If you know any editors, ask them what’s it like to work with that agent
AgentQuery.com . About 1,000 agent listings and an excellent community/resource for any writer going through the query process.
QueryTracker.net. About 200 publisher listings and 1,000 agent listings.
WritersMarket.com . About 400 to 600 agent listings. $5.99/month subscription fee.

How to get an agent

Create great writing
Create a great platform
Have a great idea
Learn how to write a killer

Bio
Query letter
Log line


* Be present on their blogs
And remember you’re interviewing them as much as they’re interviewing you
Blind reading conference example
They’re watching you, trust us
You’re marketing yourself as well as your writing
Go to conferences

 
Sponsor:

* My Book Progress]]></description>
<enclosure  url='https://play.hubhopper.com/af3eba262d052d0fb394a015754191cb.mp3?s=rss-feed'  length='17330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1135</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051994/082-how-to-get-an-agent-part-1.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051994/082-how-to-get-an-agent-part-1.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >083 – How to Get an Agent, Part 2 With Special Guest Rachelle Gardner</title>
<link >https://listen.hubhopper.com/episode/083-how-to-get-an-agent-part-2-with-special-guest-rachelle-gardner-1788977483/33051995</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253879</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:49:08 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/83/

Last episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from the agent’s perspective. So we’d like to introduce you to one of our favorite people and an outstanding literary agent, Rachelle Gardner .
Talking Points:

Great writing, great platform, great idea … we’ve told our listeners they have to have two of those three, but what beyond those things make you stand up and take notice of a writer?
On your blog the other day you talked about it being harder (sometimes) for an already published author than a new author to get a contract, or an agent if they had poor sales. What can that kind of author do to get your attention? Make you want to champion them into a re-launch of their career.
Any funny or not so funny stories of being stalked by writers?

Volleyball story
New dentist …
If I tell people at a party that I’m a agent …


Have you ever signed someone at first glance you never thought you’d sign? If yes, what did they do that convinced you?
We have a lot of indie authors … why traditional publishing?
What are automatic turn offs when a writer approaches you at a conference?
What are the two or three or ten things you wish writers seeking an agent would do that tends to be rare?
In “Getting an agent” part I, we talked about the idea that agents are always watching writers, even if they’re new, trying to see who works hard, plays well in the sandbox with others, is improving, working on their platform … is that true? Is your radar out?
Let’s talk submissions, what are some the key right ways and wrong ways to submit to you or another agent?
So let’s say all our listeners that want to get signed by an agent, get signed. How should they treat the relationship? I’m guessing you have some clients that are easier to work with than others. What are the things that make an author great to work with and those that are a challenge?
I tell a lot of writers to go to your blog … that they’ll essentially get a college education on agents and the publishing industry, but what other books or blogs or websites would you recommend people go to?
What books do you recommend?

Books:

Platform 
Sell Your Book Like Wildfire 
How to Write a Book Proposal 
Jeff Hermon’s Book on Book Proposals 
Writer’s Market Guide 
How Do I Decide by Rachelle Gardner 

 
Links:

BooksAndSuch.com 
RachelleGardner.com 
Write Life list of 100 Websites for Authors 

 
Sponsor:
This edition of the Novel Marketing podcast has been brought to you by My Book Table , a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble. Go to my book table dot com. 
 
You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/83/

Last episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from the agent’s perspective. So we’d like to introduce you to one of our favorite people and an outstanding literary agent, Rachelle Gardner .
Talking Points:

Great writing, great platform, great idea … we’ve told our listeners they have to have two of those three, but what beyond those things make you stand up and take notice of a writer?
On your blog the other day you talked about it being harder (sometimes) for an already published author than a new author to get a contract, or an agent if they had poor sales. What can that kind of author do to get your attention? Make you want to champion them into a re-launch of their career.
Any funny or not so funny stories of being stalked by writers?

Volleyball story
New dentist …
If I tell people at a party that I’m a agent …


Have you ever signed someone at first glance you never thought you’d sign? If yes, what did they do that convinced you?
We have a lot of indie authors … why traditional publishing?
What are automatic turn offs when a writer approaches you at a conference?
What are the two or three or ten things you wish writers seeking an agent would do that tends to be rare?
In “Getting an agent” part I, we talked about the idea that agents are always watching writers, even if they’re new, trying to see who works hard, plays well in the sandbox with others, is improving, working on their platform … is that true? Is your radar out?
Let’s talk submissions, what are some the key right ways and wrong ways to submit to you or another agent?
So let’s say all our listeners that want to get signed by an agent, get signed. How should they treat the relationship? I’m guessing you have some clients that are easier to work with than others. What are the things that make an author great to work with and those that are a challenge?
I tell a lot of writers to go to your blog … that they’ll essentially get a college education on agents and the publishing industry, but what other books or blogs or websites would you recommend people go to?
What books do you recommend?

Books:

Platform 
Sell Your Book Like Wildfire 
How to Write a Book Proposal 
Jeff Hermon’s Book on Book Proposals 
Writer’s Market Guide 
How Do I Decide by Rachelle Gardner 

 
Links:

BooksAndSuch.com 
RachelleGardner.com 
Write Life list of 100 Websites for Authors 

 
Sponsor:
This edition of the Novel Marketing podcast has been brought to you by My Book Table , a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble. Go to my book table dot com. 
 
You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between.]]></description>
<enclosure  url='https://play.hubhopper.com/28068b3883363e18e37825bdce747a10.mp3?s=rss-feed'  length='23250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1523</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051995/083-how-to-get-an-agent-part-2-with-special-guest-rachelle-gardner.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051995/083-how-to-get-an-agent-part-2-with-special-guest-rachelle-gardner.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror</title>
<link >https://listen.hubhopper.com/episode/084-how-to-create-a-breakthrough-author-brand-step-4-look-in-your-readers-mirror-1788977483/33051996</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502734443253803</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:46:17 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/84-2/

We thought we had said everything we wanted to say about branding. We were wrong. 
Initial Branding Steps

* Step 1 – Look in the Mirror (Who am I) 
* Step 2 – Look at Your Readers (Who are my readers?) 
* Step 3 – Look Through Your Readers (What do my readers say about me?) 

Outline 
Questions:



What does my brand let my readers say about themselves?
What tribe does this brand give me access to?



Not all author brands have the potential to get to this place, and most authors never get there. 
This is where you ask. What do people think my brand says about them? It is about insiders as much as it is about outsiders. 
How to do it:

* Define “outsiders” when everyone is welcome, no one is at home.

Create opportunities for your fans to interact with each other. 

Sponsor:

* MyBookTable 3 Kickstarter 

Transcript
James L. Ruabrt: And in this episode, we are going to talk about branding. Now, we’ve talked about branding before, actually in three specific episodes. And we thought we had the subject covered. Certainly, we can go into more depth in the three levels of branding that we talked about. But Thomas and I were chatting the other day, and he says, “Jim, you know what? I think there is a fourth level of branding that most authors and most companies don’t ever reach but we should talk about it.”
 
So today, we’re going to talk about exactly that.
 
Thomas Umstattd Jr.: But before we talk about step 4, the ultimate step, you could say in branding, and I do think this is the ultimate step. I don’t think there is a higher step. And you will realize why I’m saying that when we get there.
 
Let’s quickly summarize the first three steps. And you can go back and listen to these on NovelMarketing.com.
 
Step 1 is look in the mirror. This is asking the question who am I as an author. Who am I as a brand? You can listen to that in episode 41.
 
James: Yes. Step 2 which is in episode 42 if you want to go back and relisten to it is to look at your readers. In other words, figure out who these readers are, what they are about, what they’re like.
 
Thomas: And then the third step which is in episode 43 is to look through your readers back at yourself. This is asking the question, what do my readers say about me? And we thought this is the ultimate bubble because it’s your readers talking about you and what resonates with them about your brand is the most important thing.
 
But there is an even more important thing.
 
James: No, say it isn’t so.
 
Thomas: It is true. This fourth level is – we’re calling this step four, look in your readers’ mirror.
 
James: OK, Thomas. I like that. I like that. Look in your readers’ mirror. But what exactly do you mean by that?
 
Thomas: So this is – looking in your own mirror is asking who am I? Looking in your readers’ mirror is asking the question, what does this brand let me say about myself or what does this brand say about me if I’m a part of it?
 
And the easiest way to think about this is in clothing, someone who wears a certain brand of clothing that those clothes say something about them. Someone who is wearing Nike shoes is different from somebody who is wearing Reebok shoes. Those are two different groups of folks. But when someone walks into the store to buy sneakers, they’re not trying to decide between Reebok and Nike typically especially for basketball shoes.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/84-2/

We thought we had said everything we wanted to say about branding. We were wrong. 
Initial Branding Steps

* Step 1 – Look in the Mirror (Who am I) 
* Step 2 – Look at Your Readers (Who are my readers?) 
* Step 3 – Look Through Your Readers (What do my readers say about me?) 

Outline 
Questions:



What does my brand let my readers say about themselves?
What tribe does this brand give me access to?



Not all author brands have the potential to get to this place, and most authors never get there. 
This is where you ask. What do people think my brand says about them? It is about insiders as much as it is about outsiders. 
How to do it:

* Define “outsiders” when everyone is welcome, no one is at home.

Create opportunities for your fans to interact with each other. 

Sponsor:

* MyBookTable 3 Kickstarter 

Transcript
James L. Ruabrt: And in this episode, we are going to talk about branding. Now, we’ve talked about branding before, actually in three specific episodes. And we thought we had the subject covered. Certainly, we can go into more depth in the three levels of branding that we talked about. But Thomas and I were chatting the other day, and he says, “Jim, you know what? I think there is a fourth level of branding that most authors and most companies don’t ever reach but we should talk about it.”
 
So today, we’re going to talk about exactly that.
 
Thomas Umstattd Jr.: But before we talk about step 4, the ultimate step, you could say in branding, and I do think this is the ultimate step. I don’t think there is a higher step. And you will realize why I’m saying that when we get there.
 
Let’s quickly summarize the first three steps. And you can go back and listen to these on NovelMarketing.com.
 
Step 1 is look in the mirror. This is asking the question who am I as an author. Who am I as a brand? You can listen to that in episode 41.
 
James: Yes. Step 2 which is in episode 42 if you want to go back and relisten to it is to look at your readers. In other words, figure out who these readers are, what they are about, what they’re like.
 
Thomas: And then the third step which is in episode 43 is to look through your readers back at yourself. This is asking the question, what do my readers say about me? And we thought this is the ultimate bubble because it’s your readers talking about you and what resonates with them about your brand is the most important thing.
 
But there is an even more important thing.
 
James: No, say it isn’t so.
 
Thomas: It is true. This fourth level is – we’re calling this step four, look in your readers’ mirror.
 
James: OK, Thomas. I like that. I like that. Look in your readers’ mirror. But what exactly do you mean by that?
 
Thomas: So this is – looking in your own mirror is asking who am I? Looking in your readers’ mirror is asking the question, what does this brand let me say about myself or what does this brand say about me if I’m a part of it?
 
And the easiest way to think about this is in clothing, someone who wears a certain brand of clothing that those clothes say something about them. Someone who is wearing Nike shoes is different from somebody who is wearing Reebok shoes. Those are two different groups of folks. But when someone walks into the store to buy sneakers, they’re not trying to decide between Reebok and Nike typically especially for basketball shoes.]]></description>
<enclosure  url='https://play.hubhopper.com/996b5d7b0cd77f7894c9a6e95509988f.mp3?s=rss-feed'  length='15760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1032</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051996/084-how-to-create-a-breakthrough-author-brand-step-4-look-in-your-readers-mirror.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051996/084-how-to-create-a-breakthrough-author-brand-step-4-look-in-your-readers-mirror.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >085 – How to Sell More Books with MyBookTable 3</title>
<link >https://listen.hubhopper.com/episode/085-how-to-sell-more-books-with-mybooktable-3-1788977483/33051997</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905978</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:42:02 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/85/

What is MyBookTable?

* WordPress Plugin
* Sell More Books

New Features in the Free version MyBookTable 3
Updated Look
MyBookTable book pages have been redesigned to be prettier, more mobile-friendly, and conversion-optimized. If you prefer the classic look, don’t worry– you will still have it as an option.
New, Easier Interface 
As MyBookTable has grown more powerful, it has also become more complicated. So in version 3.0 we’ve simplified the interface to make the plugin even easier to use.
Kindle Instant Preview 
MyBookTable 3 will now officially come with Kindle Instant Preview. Readers can read the first few pages of your Kindle book without ever having to leave your book page or download a PDF. We’ve been testing this feature for a while and are very excited about it.
International Mode 
MyBookTable is partnering with LinkGenius to add link localization to MyBookTable. This means readers in England will automatically be sent to Amazon.co.uk and Canadian readers can click the same button to go to Amazon.ca.
Audiobook Mode 
MyBookTable will come with an audio player so readers can sample your audiobook right on the book page. We are also adding fields for Narrator and Audiobook Price.
Book Import/Export 
This user-requested feature will be a huge time saver for authors with multiple websites. With MyBookTable 2.0 you can export your books from one website and import them into another.
Enhanced Children’s Book Support 
Not every author writes children’s books. But those that do want an Illustrator Field so they can give credit to the illustrator of their books. Users will be able to click on an illustrator’s name to see all the books by that illustrator.
Star Rating Support 
It turns out that not everyone who uses MyBookTable is an author. Readers use MyBookTable to post reviews of books they’ve read. Now MyBookTable has a Star Rating feature so that those book reviewers can rate the books they are reviewing.
Endorsements Section 
MyBookTable 3 has a special section for you to show off endorsements, blurbs, and accolades. Book blurbs can now look better than ever before.
New Pro Features in the Free version MyBookTable 3
Landing Page Mode 
MyBookTable 3 can now create landing pages for your books. Landing Page Mode is a total redesign of how a book page looks. It must be seen to be believed. This landing page can be used to power a whole website for your book title or just to make your book pages look better.
Reading Group Resources Section 
MyBookTable Pro now comes with a brand new section where you can add resources for reading clubs and book groups. The more resources you provide book clubs, the more they will want to read your book.
Suggested materials include

* a PDF Download of Discussion Questions,
* Bulk Ordering Link,
* Powerpoint Companion,
* Chapter Excerpts PDF,
* Discussion Video.

Amazon Bulk Book Importer
With the Amazon Bulk Book Importer, you can now add books to MyBookTable with nothing more than an ISBN number. MyBookTable will then import the book cover and the blurb, and link a description from Amazon. This importer was previously only available for developers is will be in the professional version of MyBookTable 3. The importer will be a huge timesaver, particularly for authors with lots of books in their backlist.
Enhanced Gridview 
We made the Gridview even easier with enhanced shortcode support and more flexibility.
UIEE Bulk Book Import 
The professional version of MyBookTable now lets you import dozens or hundreds of books using UIEE files.
Why Back MyBookTable 3 on Kickstarter?
Reason #1: It Helps Us Make the Plugin
Software Development is not cheap. Backers like you help us afford top talent to make the plug...]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/85/

What is MyBookTable?

* WordPress Plugin
* Sell More Books

New Features in the Free version MyBookTable 3
Updated Look
MyBookTable book pages have been redesigned to be prettier, more mobile-friendly, and conversion-optimized. If you prefer the classic look, don’t worry– you will still have it as an option.
New, Easier Interface 
As MyBookTable has grown more powerful, it has also become more complicated. So in version 3.0 we’ve simplified the interface to make the plugin even easier to use.
Kindle Instant Preview 
MyBookTable 3 will now officially come with Kindle Instant Preview. Readers can read the first few pages of your Kindle book without ever having to leave your book page or download a PDF. We’ve been testing this feature for a while and are very excited about it.
International Mode 
MyBookTable is partnering with LinkGenius to add link localization to MyBookTable. This means readers in England will automatically be sent to Amazon.co.uk and Canadian readers can click the same button to go to Amazon.ca.
Audiobook Mode 
MyBookTable will come with an audio player so readers can sample your audiobook right on the book page. We are also adding fields for Narrator and Audiobook Price.
Book Import/Export 
This user-requested feature will be a huge time saver for authors with multiple websites. With MyBookTable 2.0 you can export your books from one website and import them into another.
Enhanced Children’s Book Support 
Not every author writes children’s books. But those that do want an Illustrator Field so they can give credit to the illustrator of their books. Users will be able to click on an illustrator’s name to see all the books by that illustrator.
Star Rating Support 
It turns out that not everyone who uses MyBookTable is an author. Readers use MyBookTable to post reviews of books they’ve read. Now MyBookTable has a Star Rating feature so that those book reviewers can rate the books they are reviewing.
Endorsements Section 
MyBookTable 3 has a special section for you to show off endorsements, blurbs, and accolades. Book blurbs can now look better than ever before.
New Pro Features in the Free version MyBookTable 3
Landing Page Mode 
MyBookTable 3 can now create landing pages for your books. Landing Page Mode is a total redesign of how a book page looks. It must be seen to be believed. This landing page can be used to power a whole website for your book title or just to make your book pages look better.
Reading Group Resources Section 
MyBookTable Pro now comes with a brand new section where you can add resources for reading clubs and book groups. The more resources you provide book clubs, the more they will want to read your book.
Suggested materials include

* a PDF Download of Discussion Questions,
* Bulk Ordering Link,
* Powerpoint Companion,
* Chapter Excerpts PDF,
* Discussion Video.

Amazon Bulk Book Importer
With the Amazon Bulk Book Importer, you can now add books to MyBookTable with nothing more than an ISBN number. MyBookTable will then import the book cover and the blurb, and link a description from Amazon. This importer was previously only available for developers is will be in the professional version of MyBookTable 3. The importer will be a huge timesaver, particularly for authors with lots of books in their backlist.
Enhanced Gridview 
We made the Gridview even easier with enhanced shortcode support and more flexibility.
UIEE Bulk Book Import 
The professional version of MyBookTable now lets you import dozens or hundreds of books using UIEE files.
Why Back MyBookTable 3 on Kickstarter?
Reason #1: It Helps Us Make the Plugin
Software Development is not cheap. Backers like you help us afford top talent to make the plug...]]></description>
<enclosure  url='https://play.hubhopper.com/2b844506f108edebf9f0d96e05d0e840.mp3?s=rss-feed'  length='18850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1235</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051997/085-how-to-sell-more-books-with-mybooktable-3.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051997/085-how-to-sell-more-books-with-mybooktable-3.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >086 – How to Pick Your Genre</title>
<link >https://listen.hubhopper.com/episode/086-how-to-pick-your-genre-1788977483/33051998</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905927</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:41:56 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/86/

In this episode, we are going to talk about how to choose your genre
When You Don’t Want to Choose

John Grisham
Stephen King
Pen names

Hedgehog Principle

Passions
Skills
Need$

Passion Tests

Movie Test – What kinds of movies do you like to watch?
Throwing Book Across the Room Test – (When you keep re-writing movies and books with a better storyline)
The bookstore test – What aisles of the bookstore do you keep finding yourself walking down and yet not buying a book in? 
Can’t stop thinking about it test
If I could only read one genre for the rest of my life

Skills Tests (James will never play in the NBA)

Some Genres Require Non-Genre Skills 

Christian Books (Christianity)
Science Fiction (Science)
Romance (High Relational Empathy and understanding of psychology)
Historical Fiction (History)
Action (Need to fire a gun)
Research 


What has sold the best in the past?
Night Stand Test – What kind of books are on your nightstand right now. (You write best what you read most.)
What kind of writing have you written in the past?
What would you be willing to go to workshops to learn more about writing?
What authors do you see as mentors?

Need$ Tests

Underserved category on Amazon
Overserved Market
Similar to a popular book
Similar to popular movies & TV shows

Learning to write quickly. 


Popular Computer Games

Which one is play?

How can readers enjoy reading what you were miserable creating?

Sponsor:
MyBookTable 3 Now with Kindle Instant Preview and International Mode]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/86/

In this episode, we are going to talk about how to choose your genre
When You Don’t Want to Choose

John Grisham
Stephen King
Pen names

Hedgehog Principle

Passions
Skills
Need$

Passion Tests

Movie Test – What kinds of movies do you like to watch?
Throwing Book Across the Room Test – (When you keep re-writing movies and books with a better storyline)
The bookstore test – What aisles of the bookstore do you keep finding yourself walking down and yet not buying a book in? 
Can’t stop thinking about it test
If I could only read one genre for the rest of my life

Skills Tests (James will never play in the NBA)

Some Genres Require Non-Genre Skills 

Christian Books (Christianity)
Science Fiction (Science)
Romance (High Relational Empathy and understanding of psychology)
Historical Fiction (History)
Action (Need to fire a gun)
Research 


What has sold the best in the past?
Night Stand Test – What kind of books are on your nightstand right now. (You write best what you read most.)
What kind of writing have you written in the past?
What would you be willing to go to workshops to learn more about writing?
What authors do you see as mentors?

Need$ Tests

Underserved category on Amazon
Overserved Market
Similar to a popular book
Similar to popular movies & TV shows

Learning to write quickly. 


Popular Computer Games

Which one is play?

How can readers enjoy reading what you were miserable creating?

Sponsor:
MyBookTable 3 Now with Kindle Instant Preview and International Mode]]></description>
<enclosure  url='https://play.hubhopper.com/1ddb3e3e4f056dcdfc2b1e4fc402d314.mp3?s=rss-feed'  length='22110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1449</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051998/086-how-to-pick-your-genre.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051998/086-how-to-pick-your-genre.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >087 – Website Hosting for Authors</title>
<link >https://listen.hubhopper.com/episode/087-website-hosting-for-authors-1788977483/33051999</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905950</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:35:56 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/87/

What is Web Hosting
Web hosting is where your website lives on the internet. It is like rent for your website. It is important because if your site goes down people can’t find you.
Why is web hosting important?

Agent Hack Story Bad hosting can ruin your reputation.
Viral Blog Post story

Kinds of Web Hosting

Free

Not recommended.
If you must use WordPress.com


Shared Hosting

Cheap
Can’t Handle Lots of Traffic
Least Secure
Slowest


VPS

Slightly Better than shared hosting
More Expensive
Harder
Faster


Managed

Moderate Price
Scales to Lots of Traffic
Secure
Fastest


Dedicated

Highest Price
Does Not’ Scale Well
Hardest to Use
Faster



Recommended Hosting Companies 

BlueHost $8 Shared $40 Managed
Media Temple $20 Managed
WP Engine $30-$100 Managed

Companies to Avoid

GoDaddy
1and1
SquareSpace
Wix
Weebly

Sponsor:
My Book Table 3 Now with:

Audiobook Mode
Children’s Book Mode
International Mode
Star Rating Support

Featured iTunes Review
Lea Holder
Great podcast. Lots of helpful information on marketing your book.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/87/

What is Web Hosting
Web hosting is where your website lives on the internet. It is like rent for your website. It is important because if your site goes down people can’t find you.
Why is web hosting important?

Agent Hack Story Bad hosting can ruin your reputation.
Viral Blog Post story

Kinds of Web Hosting

Free

Not recommended.
If you must use WordPress.com


Shared Hosting

Cheap
Can’t Handle Lots of Traffic
Least Secure
Slowest


VPS

Slightly Better than shared hosting
More Expensive
Harder
Faster


Managed

Moderate Price
Scales to Lots of Traffic
Secure
Fastest


Dedicated

Highest Price
Does Not’ Scale Well
Hardest to Use
Faster



Recommended Hosting Companies 

BlueHost $8 Shared $40 Managed
Media Temple $20 Managed
WP Engine $30-$100 Managed

Companies to Avoid

GoDaddy
1and1
SquareSpace
Wix
Weebly

Sponsor:
My Book Table 3 Now with:

Audiobook Mode
Children’s Book Mode
International Mode
Star Rating Support

Featured iTunes Review
Lea Holder
Great podcast. Lots of helpful information on marketing your book.]]></description>
<enclosure  url='https://play.hubhopper.com/e7c206abe8a9d2cfbfad4e02307f6bd8.mp3?s=rss-feed'  length='12800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >838</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33051999/087-website-hosting-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33051999/087-website-hosting-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >088 – Halloween Special: 13 Ways to Scare Readers Away from Your Website</title>
<link >https://listen.hubhopper.com/episode/088-halloween-special-13-ways-to-scare-readers-away-from-your-website-1788977483/33052000</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905940</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:35:14 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/88/

1. Music
2. Focus on Yourself
3. Autoplay Video
4. Terrible Design
5. Book Covers to Nowhere
6. Motion
7. Flash
8. Slow
9. Splash Page
10. Request Private Information
11. Hard to Use
12. 404 Pages
13. Old Information]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/88/

1. Music
2. Focus on Yourself
3. Autoplay Video
4. Terrible Design
5. Book Covers to Nowhere
6. Motion
7. Flash
8. Slow
9. Splash Page
10. Request Private Information
11. Hard to Use
12. 404 Pages
13. Old Information]]></description>
<enclosure  url='https://play.hubhopper.com/a875d9e1e3306dd6195e84dcc834f1db.mp3?s=rss-feed'  length='21930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1437</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052000/088-halloween-special-13-ways-to-scare-readers-away-from-your-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052000/088-halloween-special-13-ways-to-scare-readers-away-from-your-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >089 – How To Use the Power of Video to Engage More Readers</title>
<link >https://listen.hubhopper.com/episode/089-how-to-use-the-power-of-video-to-engage-more-readers-1788977483/33052001</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905943</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:32:38 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/89/

Intro Paragraph:
In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply?
Talking Points:
1. Why Video?

YouTube-the greatest running backs in the NFL
They want to get to know you. Pictures can only go so far.
It’s exploding: Periscope, Facebook Live, etc.
It can open up worlds of creativity
It’s now doable. Anyone with a SmartPhone can do it.

2. You Might Already Have the Skill Set

Consulting with authors who have a dramatic background-
Even if you don’t think you have the skills, you might if you’d only try
You have already done it if you’ve ever engaged with readers

3. How to Get Started

Simple. Start practicing
Get a critique partner
All you need is a Smart phone
Get a remote mic http://www.imore.com/how-get-good-audio-while-shooting-video-your-iphone
Mac apps
PC apps
Getting better equipment- iPads, etc.

4. Subject Matter

Themes of your books
Cool trivia from your novel(s)
Questions from readers
Your writing spot
The location of your novels
Behind the scenes/DVD extras
Take your camera to your next conference/book event/etc.

Video Tips

Light
Sound

5. How Long?

Think blog posts … shorter is always better. Two minutes is probably max
When in doubt, cut it out.
Break it up into two videos
Consider Live Interactive Videos

6. Misc

Music or no music?
Graphics? or no graphics?
Links
Setting up a YouTube channel
Must be visually interesting

Sponsor:
My Book Progress Just in time for National Novel Writing Month. This free WordPress plugin lets you track your progress and hit your deadlines on your website. 
Power Close: You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/89/

Intro Paragraph:
In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply?
Talking Points:
1. Why Video?

YouTube-the greatest running backs in the NFL
They want to get to know you. Pictures can only go so far.
It’s exploding: Periscope, Facebook Live, etc.
It can open up worlds of creativity
It’s now doable. Anyone with a SmartPhone can do it.

2. You Might Already Have the Skill Set

Consulting with authors who have a dramatic background-
Even if you don’t think you have the skills, you might if you’d only try
You have already done it if you’ve ever engaged with readers

3. How to Get Started

Simple. Start practicing
Get a critique partner
All you need is a Smart phone
Get a remote mic http://www.imore.com/how-get-good-audio-while-shooting-video-your-iphone
Mac apps
PC apps
Getting better equipment- iPads, etc.

4. Subject Matter

Themes of your books
Cool trivia from your novel(s)
Questions from readers
Your writing spot
The location of your novels
Behind the scenes/DVD extras
Take your camera to your next conference/book event/etc.

Video Tips

Light
Sound

5. How Long?

Think blog posts … shorter is always better. Two minutes is probably max
When in doubt, cut it out.
Break it up into two videos
Consider Live Interactive Videos

6. Misc

Music or no music?
Graphics? or no graphics?
Links
Setting up a YouTube channel
Must be visually interesting

Sponsor:
My Book Progress Just in time for National Novel Writing Month. This free WordPress plugin lets you track your progress and hit your deadlines on your website. 
Power Close: You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.]]></description>
<enclosure  url='https://play.hubhopper.com/474d0d1fb60793a2524bf308e2c5dc08.mp3?s=rss-feed'  length='23470000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1538</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052001/089-how-to-use-the-power-of-video-to-engage-more-readers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052001/089-how-to-use-the-power-of-video-to-engage-more-readers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >090 – Q&amp;A Extravaganza #7</title>
<link >https://listen.hubhopper.com/episode/090-qa-extravaganza-7-1788977483/33052002</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905926</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:28:43 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/90/

Q Cadel Sterling says, “I found a local, self-published author, with a really cool sounding book premise, and I bought his e-book and told him I’d review it.
It stinks. Just awful. Painful to read. So, what do I do now? Hide and pretend I never read it, or honestly review it honestly-knowing agents and publishers might read my review? Is blasting someone’s half-a-star book going to hurt or help my career? Is it better or worse for the other author to have people pay to read his book that is just so bad?
Q- Can I be on your show?
Our next question comes from Buy my NBA Video Game. His or her question, we’re not kidding is, “Don’t rush me.” Okay, we won’t. Thanks for playing.
Q That let’s us move on to our pal Dave Smale who asks, “I’ve pitched my debut novel to multiple agents, but it’s been crickets. I’ve also written a novella. I’m wondering if I should self publish the novella, give it away free just to get my name & work out there while I try to get an agent? Is that good marketing, or am I thinking like an artist (or “arteest” as Thomas puts it)?” Thanks & keep up the great work!
Q Carol Magai asks, I’m an emerging author. I have almost completed a novel and have written 20+ short stories, but I have not submitted them for publication. I understand it is important to have an author’s platform–a website/blog. My question, if you are as yet unpublished, what kinds of things should you upload to your website–a sample chapter from the book, sample short stories, all your short stories to show your range of style?
Q Nadine Hocken says, “I have many books plotted out for both fiction and non-fiction, but haven’t completed any of them yet because I have questions about platform before I start writing.
First, can authors write both fiction well?

I see my fiction as a doorway to non-fiction beginner christian self-help books. Can that work?

My fiction is speculative romantic fantasy – a.k.a. not very popular in the christian world
Sponsor:
My Book Progress Just in time for National Novel Writing Month. This free WordPress plugin lets you track your progress and hit your deadlines on your website.
Power Close:
You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/90/

Q Cadel Sterling says, “I found a local, self-published author, with a really cool sounding book premise, and I bought his e-book and told him I’d review it.
It stinks. Just awful. Painful to read. So, what do I do now? Hide and pretend I never read it, or honestly review it honestly-knowing agents and publishers might read my review? Is blasting someone’s half-a-star book going to hurt or help my career? Is it better or worse for the other author to have people pay to read his book that is just so bad?
Q- Can I be on your show?
Our next question comes from Buy my NBA Video Game. His or her question, we’re not kidding is, “Don’t rush me.” Okay, we won’t. Thanks for playing.
Q That let’s us move on to our pal Dave Smale who asks, “I’ve pitched my debut novel to multiple agents, but it’s been crickets. I’ve also written a novella. I’m wondering if I should self publish the novella, give it away free just to get my name & work out there while I try to get an agent? Is that good marketing, or am I thinking like an artist (or “arteest” as Thomas puts it)?” Thanks & keep up the great work!
Q Carol Magai asks, I’m an emerging author. I have almost completed a novel and have written 20+ short stories, but I have not submitted them for publication. I understand it is important to have an author’s platform–a website/blog. My question, if you are as yet unpublished, what kinds of things should you upload to your website–a sample chapter from the book, sample short stories, all your short stories to show your range of style?
Q Nadine Hocken says, “I have many books plotted out for both fiction and non-fiction, but haven’t completed any of them yet because I have questions about platform before I start writing.
First, can authors write both fiction well?

I see my fiction as a doorway to non-fiction beginner christian self-help books. Can that work?

My fiction is speculative romantic fantasy – a.k.a. not very popular in the christian world
Sponsor:
My Book Progress Just in time for National Novel Writing Month. This free WordPress plugin lets you track your progress and hit your deadlines on your website.
Power Close:
You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.]]></description>
<enclosure  url='https://play.hubhopper.com/ece2cf0769453a57ca7100fdd1faea3e.mp3?s=rss-feed'  length='21520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1410</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052002/090-qa-extravaganza-7.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052002/090-qa-extravaganza-7.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >092 – The Guaranteed Way to Become A Bestselling Novelist</title>
<link >https://listen.hubhopper.com/episode/092-the-guaranteed-way-to-become-a-bestselling-novelist-1788977483/33052003</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905984</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:25:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/92/

Sign up for the 5-Year Plan to Become a Bestselling Author 
Show Notes:
(James) In this episode, we are going to talk about something different than we usually do. The vast majority of the time we talk about what you need to do with your marketing to heighten your chances to become a bestselling author.
In this episode, we’re going to talk about the big picture. More than just marketing. We’re going to talk about a road map, a course we’ve developed that will not just help, but if you follow it, we absolutely guarantee will make you a bestselling author.
We developed this course for two reasons:
We’ve talked to hundreds and hundreds of writers over the past ten plus who have a deep desire to become bestselling novelists, but keep whacking their heads into the proverbial wall. While they often get solid information on blogs, or at conferences, or on websites and in book, there wasn’t a map, one place where they could be guided around all the pitfalls. So we wanted to give them that map, so they could speed up the time it takes to become a bestseller.
(The average time for most bestselling novelists is ten years.)
Second, Dan Foley, a long time listener the podcast, dropped us a note and said he realized he only had a vague idea of what specific steps he needed to take to become a bestselling novelist and asked if we could help. Thomas said there was nothing out there that gave a detailed five year plan so we should create course and here we are.
Course name: The Five Year Plan to Becoming a Bestselling Author 
Thomas joked, “It’s our five year plan to becoming an overnight success.” But that’s exactly what it is.
Format:

* Year 1, Learn The Fundamentals of Writing
* Year 2, The discipline of writing, how to become a disciplined writer.
* How to write even on your bad days.
* Year 3, How to become an excellent writer
* Year 4 How to become an industry insider
* Year 5 The Marketing piece which has become an absolutely critical piece

Extras:

* How to Pitch Your Novel Video
* Conference strategies
* Encouragement

Who the course is for:

* Authors who are discouraged and don’t know how to get unstuck
* Authors who have indie published and have not seen significant sales
* Authors who have struggled for years to break into traditional publishing and can’t seem to crack the code
* People who are finally ready to follow the desire they’ve had forever to write
* Authors tired of finding themselves at the wrong end of a dead end road
* Authors willing to work hard, if only they knew exactly what needs to be worked on

Who this course is NOT for:

* Writer’s Looking for a shortcut

Just some of the content of the course:

* The essential, must-read craft books, how to use the Hollywood formula to create bestsellers, specific episodes of Novel Marketing bundled together, the best writing exercise we’ve found, how to pick your genre, motivation, where to find the best writing groups, how to approach writing conferences, a specific plan for what you should be writing, when you should be writing it, and when (and how) you should submit it.
* Tips, encouragement, and the pitfalls to avoid, social media … how to become an industry insider, refining your craft till it’s too bright to look at …
* The Novel Marketing Plan to Becoming a Bestselling Author is a step by step course that will guide you through each month of the year for the next five years. It will guide you in exactly what you need to study each quarter to publish your first bestselling novel.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/92/

Sign up for the 5-Year Plan to Become a Bestselling Author 
Show Notes:
(James) In this episode, we are going to talk about something different than we usually do. The vast majority of the time we talk about what you need to do with your marketing to heighten your chances to become a bestselling author.
In this episode, we’re going to talk about the big picture. More than just marketing. We’re going to talk about a road map, a course we’ve developed that will not just help, but if you follow it, we absolutely guarantee will make you a bestselling author.
We developed this course for two reasons:
We’ve talked to hundreds and hundreds of writers over the past ten plus who have a deep desire to become bestselling novelists, but keep whacking their heads into the proverbial wall. While they often get solid information on blogs, or at conferences, or on websites and in book, there wasn’t a map, one place where they could be guided around all the pitfalls. So we wanted to give them that map, so they could speed up the time it takes to become a bestseller.
(The average time for most bestselling novelists is ten years.)
Second, Dan Foley, a long time listener the podcast, dropped us a note and said he realized he only had a vague idea of what specific steps he needed to take to become a bestselling novelist and asked if we could help. Thomas said there was nothing out there that gave a detailed five year plan so we should create course and here we are.
Course name: The Five Year Plan to Becoming a Bestselling Author 
Thomas joked, “It’s our five year plan to becoming an overnight success.” But that’s exactly what it is.
Format:

* Year 1, Learn The Fundamentals of Writing
* Year 2, The discipline of writing, how to become a disciplined writer.
* How to write even on your bad days.
* Year 3, How to become an excellent writer
* Year 4 How to become an industry insider
* Year 5 The Marketing piece which has become an absolutely critical piece

Extras:

* How to Pitch Your Novel Video
* Conference strategies
* Encouragement

Who the course is for:

* Authors who are discouraged and don’t know how to get unstuck
* Authors who have indie published and have not seen significant sales
* Authors who have struggled for years to break into traditional publishing and can’t seem to crack the code
* People who are finally ready to follow the desire they’ve had forever to write
* Authors tired of finding themselves at the wrong end of a dead end road
* Authors willing to work hard, if only they knew exactly what needs to be worked on

Who this course is NOT for:

* Writer’s Looking for a shortcut

Just some of the content of the course:

* The essential, must-read craft books, how to use the Hollywood formula to create bestsellers, specific episodes of Novel Marketing bundled together, the best writing exercise we’ve found, how to pick your genre, motivation, where to find the best writing groups, how to approach writing conferences, a specific plan for what you should be writing, when you should be writing it, and when (and how) you should submit it.
* Tips, encouragement, and the pitfalls to avoid, social media … how to become an industry insider, refining your craft till it’s too bright to look at …
* The Novel Marketing Plan to Becoming a Bestselling Author is a step by step course that will guide you through each month of the year for the next five years. It will guide you in exactly what you need to study each quarter to publish your first bestselling novel.]]></description>
<enclosure  url='https://play.hubhopper.com/68c6b645cf6602d1b59e848d023df4d8.mp3?s=rss-feed'  length='21730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1423</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052003/092-the-guaranteed-way-to-become-a-bestselling-novelist.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052003/092-the-guaranteed-way-to-become-a-bestselling-novelist.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >091 – What The Election Can Teach Us About Copywriting for Your Book</title>
<link >https://listen.hubhopper.com/episode/091-what-the-election-can-teach-us-about-copywriting-for-your-book-1788977483/33052004</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905936</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:23:37 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/91/

Intro Paragraph:
So don’t worry. This post isn’t going to be about the insanity we all just went through. Yeah, I know … whew. But the campaign season that just ended can teach us a salient point about our own copywriting. What works, what doesn’t. 



Talking Points:
Trump didn’t win the election, Clinton lost it. A quick review for those who might

not know a few pertinent facts.

Trump received less votes than Romney did in ’12.
Trump received less votes than McCain did in ’08.

It wasn’t so much that voters turned out for Trump as they didn’t show up for Clinton.
Why?
A number of factors, yes, but I think her poor copy writing was part of it. 
Question: What was Obama’s campaign slogan in ’08? Hope.
 
What was Trump’s campaign slogan? 
Yep, “Make America great again.”
Hillary’s Turn
What was Clinton’s? (First Lady President?)
I think a great many of you right now are saying, “Wow, I’m not sure …”
It was, “I’m with her.”
Wait, you’re saying, “I thought it was something else.” You’re right. She also went with, “Fighting for us.”
Wait, you’re saying, “I thought it was something else.” You’re right again. She also went with, “Stronger together.”
The Lessons For Us

If you are one that likes slogans or taglines, pick one, then stick with it. Realize that if you change it, will take a while for it to sink in. Going from one to another to another will confuse people. 


People aren’t stupid, but they’re not studying your slogan. Make it simple for them. Make it something they can remember easily. People didn’t turn out for Clinton because a great many of them couldn’t quickly tell you what she stood for. Fighting? I’m with her? Stronger together? Uh … whatever. When people can’t say what your novels are about quickly and understand how it will benefit them, nothing will stir inside, and they’ll be much less likely to take action. 


Make your slogan about THEM! Do you want America to be GREAT again? I’m guessing 99 percent of you would say, “Why yes, Jim, I do.” Who is that slogan about? Us. You. Me. Our country. America being great again would directly benefit you, me, my wife, my kids … that stirs an emotion inside.”I’m With Her.”? Not so much. That’s all about Hillary. Makes me think of those campy t-shirts you see some couples wear. Not exactly stirring the passion inside me. How ’bout you?


Hillary didn’t give a specific, tangible benefit. “Fighting For Us!” Uh, yeah, great … but fighting for what? “Stronger Together!” Stronger for what? 

What are you giving readers? Hope, like Obama gave voters? Making something great again like Trump told voters would happen? Are you giving them freedom? Laughter? Joy? Strength to face the storms of life?
If you feel like, send us your slogan and on a future episode we might give you thoughts on it.
 
Sponsor:

My Book Table]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/91/

Intro Paragraph:
So don’t worry. This post isn’t going to be about the insanity we all just went through. Yeah, I know … whew. But the campaign season that just ended can teach us a salient point about our own copywriting. What works, what doesn’t. 



Talking Points:
Trump didn’t win the election, Clinton lost it. A quick review for those who might

not know a few pertinent facts.

Trump received less votes than Romney did in ’12.
Trump received less votes than McCain did in ’08.

It wasn’t so much that voters turned out for Trump as they didn’t show up for Clinton.
Why?
A number of factors, yes, but I think her poor copy writing was part of it. 
Question: What was Obama’s campaign slogan in ’08? Hope.
 
What was Trump’s campaign slogan? 
Yep, “Make America great again.”
Hillary’s Turn
What was Clinton’s? (First Lady President?)
I think a great many of you right now are saying, “Wow, I’m not sure …”
It was, “I’m with her.”
Wait, you’re saying, “I thought it was something else.” You’re right. She also went with, “Fighting for us.”
Wait, you’re saying, “I thought it was something else.” You’re right again. She also went with, “Stronger together.”
The Lessons For Us

If you are one that likes slogans or taglines, pick one, then stick with it. Realize that if you change it, will take a while for it to sink in. Going from one to another to another will confuse people. 


People aren’t stupid, but they’re not studying your slogan. Make it simple for them. Make it something they can remember easily. People didn’t turn out for Clinton because a great many of them couldn’t quickly tell you what she stood for. Fighting? I’m with her? Stronger together? Uh … whatever. When people can’t say what your novels are about quickly and understand how it will benefit them, nothing will stir inside, and they’ll be much less likely to take action. 


Make your slogan about THEM! Do you want America to be GREAT again? I’m guessing 99 percent of you would say, “Why yes, Jim, I do.” Who is that slogan about? Us. You. Me. Our country. America being great again would directly benefit you, me, my wife, my kids … that stirs an emotion inside.”I’m With Her.”? Not so much. That’s all about Hillary. Makes me think of those campy t-shirts you see some couples wear. Not exactly stirring the passion inside me. How ’bout you?


Hillary didn’t give a specific, tangible benefit. “Fighting For Us!” Uh, yeah, great … but fighting for what? “Stronger Together!” Stronger for what? 

What are you giving readers? Hope, like Obama gave voters? Making something great again like Trump told voters would happen? Are you giving them freedom? Laughter? Joy? Strength to face the storms of life?
If you feel like, send us your slogan and on a future episode we might give you thoughts on it.
 
Sponsor:

My Book Table]]></description>
<enclosure  url='https://play.hubhopper.com/18a56c1fc152f184ed893ee7b819ec51.mp3?s=rss-feed'  length='14830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >972</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052004/091-what-the-election-can-teach-us-about-copywriting-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052004/091-what-the-election-can-teach-us-about-copywriting-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >094 – How to Use the Ancient Power of Discipline to Accomplish Your Goals</title>
<link >https://listen.hubhopper.com/episode/094-how-to-use-the-ancient-power-of-discipline-to-accomplish-your-goals-1788977483/33052005</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905966</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:20:13 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/94/

In this episode we are going to talk about discipline … we’re already through first quarter and are rapidly moving toward the finish of the first half of the year … and there’s an ever so slight possibility that some of your goals and resolutions for 2017 have slipped into the abyss of business and distractions … so we thought it timely to talk about how to become more focused on the things you truly want to accomplish during the remainder of 2017.

Use the Seinfeld Calendar method
Take one day off in seven 
Study time management and time discipline
Experiment with a media fast. Start with once a week
Get to bed earlier 
Get enough sleep
Practice discipline when your face starts to itch
Find an accountability partner
Make NOT meeting your goals PAINFUL
Put MyBookProgress on your website and update it every day, go to mybookprogress.com]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/94/

In this episode we are going to talk about discipline … we’re already through first quarter and are rapidly moving toward the finish of the first half of the year … and there’s an ever so slight possibility that some of your goals and resolutions for 2017 have slipped into the abyss of business and distractions … so we thought it timely to talk about how to become more focused on the things you truly want to accomplish during the remainder of 2017.

Use the Seinfeld Calendar method
Take one day off in seven 
Study time management and time discipline
Experiment with a media fast. Start with once a week
Get to bed earlier 
Get enough sleep
Practice discipline when your face starts to itch
Find an accountability partner
Make NOT meeting your goals PAINFUL
Put MyBookProgress on your website and update it every day, go to mybookprogress.com]]></description>
<enclosure  url='https://play.hubhopper.com/59aec4436e0c4692e21aba33fc5fadc6.mp3?s=rss-feed'  length='22180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1453</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052005/094-how-to-use-the-ancient-power-of-discipline-to-accomplish-your-goals.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052005/094-how-to-use-the-ancient-power-of-discipline-to-accomplish-your-goals.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >093 – What Authors Can Learn from Bad Super Bowl Ads</title>
<link >https://listen.hubhopper.com/episode/093-what-authors-can-learn-from-bad-super-bowl-ads-1788977483/33052006</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905986</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:18:51 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/93/

Intro Paragraph:
Expensive, but the REACH is unparalleled.
1967 the cost was $42,000 for a 30. Today 5 million 
Spending that kind of money means you have to create a great ad
 
Talking Points:

Seahawks
 
One of the biggest TV shows in the world
 
If you have the money, it combats the fragmentation of media like nothing else
 
It’s LIVE TV, that even millennials will watch
Humor sells- Doritos
Going for the heart sells- Ram Trucks Farmer spot. Mean Joe Green and coke a million years ago.
Getting the audience involved sells- Doritos again! Users
What sells and doesn’t sell

Spots that don’t feature the product: Greatest Super Bowl ads of all time. Christian Science Monitor http://www.csmonitor.com/Business/2013/0130/Five-greatest-Super-Bowl-ads-of-all-time-video/Cat-Herders-EDS-2000
GEICO
Old Spice- Your Man Could Smell Like … https://www.youtube.com/watch?v=owGykVbfgUE



When thinking about your newsletters, blog posts, FB, Twitter, etc., you’re not spending 5 million dollars, but there is a cost, so spend your creative dollars wisely. 
Sponsor:
The Five Year Plan to Becoming a Bestselling Author]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/93/

Intro Paragraph:
Expensive, but the REACH is unparalleled.
1967 the cost was $42,000 for a 30. Today 5 million 
Spending that kind of money means you have to create a great ad
 
Talking Points:

Seahawks
 
One of the biggest TV shows in the world
 
If you have the money, it combats the fragmentation of media like nothing else
 
It’s LIVE TV, that even millennials will watch
Humor sells- Doritos
Going for the heart sells- Ram Trucks Farmer spot. Mean Joe Green and coke a million years ago.
Getting the audience involved sells- Doritos again! Users
What sells and doesn’t sell

Spots that don’t feature the product: Greatest Super Bowl ads of all time. Christian Science Monitor http://www.csmonitor.com/Business/2013/0130/Five-greatest-Super-Bowl-ads-of-all-time-video/Cat-Herders-EDS-2000
GEICO
Old Spice- Your Man Could Smell Like … https://www.youtube.com/watch?v=owGykVbfgUE



When thinking about your newsletters, blog posts, FB, Twitter, etc., you’re not spending 5 million dollars, but there is a cost, so spend your creative dollars wisely. 
Sponsor:
The Five Year Plan to Becoming a Bestselling Author]]></description>
<enclosure  url='https://play.hubhopper.com/08f36a3a5f2bc037afc20424d4d08611.mp3?s=rss-feed'  length='17080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1119</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052006/093-what-authors-can-learn-from-bad-super-bowl-ads.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052006/093-what-authors-can-learn-from-bad-super-bowl-ads.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >095 – 7 Reasons Why Your Book Should Also Be An Audiobook</title>
<link >https://listen.hubhopper.com/episode/095-7-reasons-why-your-book-should-also-be-an-audiobook-1788977483/33052007</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905946</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:13:04 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/95/

This episode is based on this blog post at Author Media.
Reason #1: The Size of the Audiobook Industry is Nearly a Billion-Dollar Industry.
Reason #2: Book Mavens Listen to Audiobooks.
Reason #3: Audiobooks Protect You From the Oprah Effect.
Reason #4: Audiobooks Boost Paper & eBook Sales.
Reason #5: Audiobooks Give You Access to Non-Readers.
Reason #6: Having an Audiobook Makes You Easier to Find.
Reason #7: Audiobooks Are Not that Expensive & Easy to Make.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/95/

This episode is based on this blog post at Author Media.
Reason #1: The Size of the Audiobook Industry is Nearly a Billion-Dollar Industry.
Reason #2: Book Mavens Listen to Audiobooks.
Reason #3: Audiobooks Protect You From the Oprah Effect.
Reason #4: Audiobooks Boost Paper & eBook Sales.
Reason #5: Audiobooks Give You Access to Non-Readers.
Reason #6: Having an Audiobook Makes You Easier to Find.
Reason #7: Audiobooks Are Not that Expensive & Easy to Make.]]></description>
<enclosure  url='https://play.hubhopper.com/15c6b861d1914206cbce7a87529a660d.mp3?s=rss-feed'  length='17050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1117</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052007/095-7-reasons-why-your-book-should-also-be-an-audiobook.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052007/095-7-reasons-why-your-book-should-also-be-an-audiobook.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >098 – 7 Tips for Best Selling Author Portraits</title>
<link >https://listen.hubhopper.com/episode/098-7-tips-for-best-selling-author-portraits-1788977483/33052008</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905976</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:08:05 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/98/

Why your Author Portrait is important.

* Americans put a lot of importance on how someone looks. 
* A bad portrait can ruin a good book cover. 
* It is not about being objectively pretty. It is about having a good photo.
* We are relational. We want to buy from someone we know. 

Tip #1 Hire an Actual Professional (you get what you pay for)

* How to tell a good photo from a bad photo: look at the eyes. If you can’t easily see the eye color, it is not a good photo. 

Tip #2 Shoot for your audience (not the author).

* Tell your photographer who the audience is for your book.
* Tell your photographer what feeling you are wanting the portrait to convey.

Tip #3 Bring Lots of Outfits for the Photographer to pick from.

* Go with solid colors and simple/minimal jewelry. 
* Consider bringing a prop to use as an option. 

Tip #4 Insist the photographer shoot in landscape mode. 

* You can always crop a portrait shape photo from a landscape image. This give you more options with the design of your website and more options when speaking at event. 

Tip #5 Use caution with Photoshop techniques.

* You don’t want someone’s first thought when they see you is “wow you look old.” 
* The idea with touching up a photo is to make you look like your best self. Not like someone else or a younger version of yourself. 

Tip #6 Buy the full copyright to the photo. 

* Negotiate this ahead of time.
* Pay for the time not the image.

Tip #7 Update your photos frequently. 

* At least once per book or once per year or two if you are prolific. 

Announcement #1 

100 Episode Live Event July 11th 7pm Central Time. Register here .
We will post the recording afterwards but we will have giveaways and bonus content for the folks who come live.
Free!

Announcement #2 Raising the Price on the 5 Year Course 

Ending the Jim Coaching Option
Not too late to get the discounted price or the Jim coaching session.
* More info on the 5-year course]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/98/

Why your Author Portrait is important.

* Americans put a lot of importance on how someone looks. 
* A bad portrait can ruin a good book cover. 
* It is not about being objectively pretty. It is about having a good photo.
* We are relational. We want to buy from someone we know. 

Tip #1 Hire an Actual Professional (you get what you pay for)

* How to tell a good photo from a bad photo: look at the eyes. If you can’t easily see the eye color, it is not a good photo. 

Tip #2 Shoot for your audience (not the author).

* Tell your photographer who the audience is for your book.
* Tell your photographer what feeling you are wanting the portrait to convey.

Tip #3 Bring Lots of Outfits for the Photographer to pick from.

* Go with solid colors and simple/minimal jewelry. 
* Consider bringing a prop to use as an option. 

Tip #4 Insist the photographer shoot in landscape mode. 

* You can always crop a portrait shape photo from a landscape image. This give you more options with the design of your website and more options when speaking at event. 

Tip #5 Use caution with Photoshop techniques.

* You don’t want someone’s first thought when they see you is “wow you look old.” 
* The idea with touching up a photo is to make you look like your best self. Not like someone else or a younger version of yourself. 

Tip #6 Buy the full copyright to the photo. 

* Negotiate this ahead of time.
* Pay for the time not the image.

Tip #7 Update your photos frequently. 

* At least once per book or once per year or two if you are prolific. 

Announcement #1 

100 Episode Live Event July 11th 7pm Central Time. Register here .
We will post the recording afterwards but we will have giveaways and bonus content for the folks who come live.
Free!

Announcement #2 Raising the Price on the 5 Year Course 

Ending the Jim Coaching Option
Not too late to get the discounted price or the Jim coaching session.
* More info on the 5-year course]]></description>
<enclosure  url='https://play.hubhopper.com/419b18f3810fdcb6d4d4a18fe62af603.mp3?s=rss-feed'  length='21890000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1434</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052008/098-7-tips-for-best-selling-author-portraits.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052008/098-7-tips-for-best-selling-author-portraits.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >097 – Major Mistakes You Might Be Making With Your Author Name</title>
<link >https://listen.hubhopper.com/episode/097-major-mistakes-you-might-be-making-with-your-author-name-1788977483/33052009</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905992</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:07:29 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/97/

Your Name

* The middle initial can get you in trouble
* Radio and TV interviews
* Who do people know you as?
* Radio and TV
* Who do you think of yourself as?
* Jim/James on Facebook
* Stephen King/Steve King
* What should people call you?
* Can be a positive
* What if you have a common name?

Pseudonym

* Middle name?
* Maiden name?
* James L. Rubart books?
* Buy their domain name
* Okay if there’s a bit of distance between you genre wise
* Use initials?

Radio Test

* Thomas Brown …. Or Thomas Brown?
* Rubart
* Umstattd
* Change it?
* Arnold
* Once people get it, they remember it

Consistent Name Across All Platforms

* namechk.com 
* Email
* LinkedIn
* Facebook profile/page
* Twitter]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/97/

Your Name

* The middle initial can get you in trouble
* Radio and TV interviews
* Who do people know you as?
* Radio and TV
* Who do you think of yourself as?
* Jim/James on Facebook
* Stephen King/Steve King
* What should people call you?
* Can be a positive
* What if you have a common name?

Pseudonym

* Middle name?
* Maiden name?
* James L. Rubart books?
* Buy their domain name
* Okay if there’s a bit of distance between you genre wise
* Use initials?

Radio Test

* Thomas Brown …. Or Thomas Brown?
* Rubart
* Umstattd
* Change it?
* Arnold
* Once people get it, they remember it

Consistent Name Across All Platforms

* namechk.com 
* Email
* LinkedIn
* Facebook profile/page
* Twitter]]></description>
<enclosure  url='https://play.hubhopper.com/10b08f908f3130196354f8ae0a5fe8ef.mp3?s=rss-feed'  length='14740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >966</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052009/097-major-mistakes-you-might-be-making-with-your-author-name.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052009/097-major-mistakes-you-might-be-making-with-your-author-name.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Episode 100 LIVE Extravaganza</title>
<link >https://listen.hubhopper.com/episode/episode-100-live-extravaganza-1788977483/33052010</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905974</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:04:23 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/100/

Q Evelyn Williamson is going to kick us off with three questions. She says, “I’m working on my first novel and would like to know how much money I need once I publish … to promote my book.
Also, she’ like to know what kinds of things are acceptable expenses to write off. Are books on writing craft a business expense?
And Evelyn’s third question about a book review blog she’s starting. She wants to know if she needs to have a separate bank account from her writing?
Q Our friend Dave Smale says, “Some literary agents ask for a market analysis with the query letter, but sellers don’t release their numbers to the public. It seems like the agents would know much better than the authors, so wouldn’t that be their job?
Joshua Moore says, Jim, Thomas, thank you so much for all the insight you give so freely. I’ve been listening to at least 3 episodes a day and am on episode 65 now… and I can’t help but keep wondering… How did you two meet? What is the story that led to “Hey, we should do a podcast together.”
Q BRITTANY FICHTER who is the author of The Classical Kingdoms Collection and has her website at BrittanyFichterFiction.com says, “I write clean fairy tale retellings for older teens and adults. I’ve just put out my fourth book, and the series is selling reasonably well.
I’m about to repackage my first three books as a boxed set trilogy. I’ve heard readers of boxed sets is a slightly different demographic than readers who purchase one book at a time. How can I find those box set readers?”
Q Our next question comes from Jaime Jo Wright who is publishing her debut novel this December called The House on Foster Hill from Bethany … I’m sure she wouldn’t mind if you pre-ordered the book … I’ve heard great things about it … and you can find out more about Jaime at jaimejowright dot com. I have to make a quick comment about Jaime. She and I have been friends for a long time and was actually a consultant for me on my second novel, Book of Days ….
Jaime says, a lot of new authors, like moi :), cut their teeth on novellas. Since I’m part of two novella collections, I’ve already been dubbed the “novella queen” by friends and even readers (which is funny because two novellas is definitely not worthy of a crown). Regardless, there is still a lot of momentum as a new author, with my first novella being a part of collection that hit the ECPA and Publisher’s Weekly Bestsellers list. So, without having my own single-title novel out yet, how should a new author ride the wave of marketing that surrounds a novella collection and set themselves up right for (hopefully) a future single-title release? Just ride it and hope the readers stick with you for the long haul and through every 20K word short story you can produce until then? Or are there specifics we can do NOW?
 Q Our next question comes from Roland Denzel. You can find Roland at Eat Well Move Well dot com and his book is Eat Well, Move Well, Live Well – 52 Ways to Feel Better in a Week
He says, “When’s the Novel Marketing book or course coming?”
 5 Year Course 
Q Hey Tom & Jim,
On another author’s podcast that I subscribed to (until yesterday) the host and guest bashed self publishing. The host said self-published books are commonly not edited nearly enough which makes them a waste of time to read even if the idea is good. The guest was even harsher and said no one ever reads self-published books because they’re not marketed by major publishing houses, therefore no one even knows about them. I’m not published at all, but as far as I understand publishing houses are just that – publishers, not marketing firms. They may do some marketing for the author, but don’t authors end up doing most of their own marketing anyway?]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/100/

Q Evelyn Williamson is going to kick us off with three questions. She says, “I’m working on my first novel and would like to know how much money I need once I publish … to promote my book.
Also, she’ like to know what kinds of things are acceptable expenses to write off. Are books on writing craft a business expense?
And Evelyn’s third question about a book review blog she’s starting. She wants to know if she needs to have a separate bank account from her writing?
Q Our friend Dave Smale says, “Some literary agents ask for a market analysis with the query letter, but sellers don’t release their numbers to the public. It seems like the agents would know much better than the authors, so wouldn’t that be their job?
Joshua Moore says, Jim, Thomas, thank you so much for all the insight you give so freely. I’ve been listening to at least 3 episodes a day and am on episode 65 now… and I can’t help but keep wondering… How did you two meet? What is the story that led to “Hey, we should do a podcast together.”
Q BRITTANY FICHTER who is the author of The Classical Kingdoms Collection and has her website at BrittanyFichterFiction.com says, “I write clean fairy tale retellings for older teens and adults. I’ve just put out my fourth book, and the series is selling reasonably well.
I’m about to repackage my first three books as a boxed set trilogy. I’ve heard readers of boxed sets is a slightly different demographic than readers who purchase one book at a time. How can I find those box set readers?”
Q Our next question comes from Jaime Jo Wright who is publishing her debut novel this December called The House on Foster Hill from Bethany … I’m sure she wouldn’t mind if you pre-ordered the book … I’ve heard great things about it … and you can find out more about Jaime at jaimejowright dot com. I have to make a quick comment about Jaime. She and I have been friends for a long time and was actually a consultant for me on my second novel, Book of Days ….
Jaime says, a lot of new authors, like moi :), cut their teeth on novellas. Since I’m part of two novella collections, I’ve already been dubbed the “novella queen” by friends and even readers (which is funny because two novellas is definitely not worthy of a crown). Regardless, there is still a lot of momentum as a new author, with my first novella being a part of collection that hit the ECPA and Publisher’s Weekly Bestsellers list. So, without having my own single-title novel out yet, how should a new author ride the wave of marketing that surrounds a novella collection and set themselves up right for (hopefully) a future single-title release? Just ride it and hope the readers stick with you for the long haul and through every 20K word short story you can produce until then? Or are there specifics we can do NOW?
 Q Our next question comes from Roland Denzel. You can find Roland at Eat Well Move Well dot com and his book is Eat Well, Move Well, Live Well – 52 Ways to Feel Better in a Week
He says, “When’s the Novel Marketing book or course coming?”
 5 Year Course 
Q Hey Tom & Jim,
On another author’s podcast that I subscribed to (until yesterday) the host and guest bashed self publishing. The host said self-published books are commonly not edited nearly enough which makes them a waste of time to read even if the idea is good. The guest was even harsher and said no one ever reads self-published books because they’re not marketed by major publishing houses, therefore no one even knows about them. I’m not published at all, but as far as I understand publishing houses are just that – publishers, not marketing firms. They may do some marketing for the author, but don’t authors end up doing most of their own marketing anyway?]]></description>
<enclosure  url='https://play.hubhopper.com/c95c46e5b662d4abdedbf67c02c6dd7c.mp3?s=rss-feed'  length='31540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2067</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052010/episode-100-live-extravaganza.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052010/episode-100-live-extravaganza.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of 2017</title>
<link >https://listen.hubhopper.com/episode/099-three-marketing-mindsets-we-suggest-you-adopt-for-the-rest-of-2017-1788977483/33052011</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905956</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 21:02:37 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/99/

Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the rest of the year. We’re not going to call these second half resolutions, because these are not have tos … so you don’t get to beat yourself up if you decide to do these are don’t. They’re simply ideas that can help your marketing efforts in the coming six months.
Goals vs. Resolutions vs. Mindset
Promote yourself everywhere and anywhere

* When you travel, airport, in the plane.
* In every city you visit
* You never know who you’ll bump into.

Drop the excuses

* It’s okay if you don’t want to write! No guilt. Maybe it’s not the season.
* It’s not important enough, admit it. It will free you.
* Evaluate how important it is, if it’s important, you’ll do it. Embrace the truth of this.

Believe in yourself

* The hardest mindset to stay with … you cannot control your circumstances, but you can control what you let into your mind, and you can control the perception of your circumstances.
* You don’t always have to believe in yourself, but you have to take action like you do. Emotion follows action, not the other way around.
* You’re not alone, we ALL have doubts. James- nine novels, friend who has done 30 …

BONUS MIND SET: Play … make it play.
Three Goals:

* Review your website WooRank.com, Website Grader, Past Episodes
* Review your Social Media profiles: Amazon, Goodreads, Facebook, Twitter, etc.
* Go to a conference or two or three .. ACFW OCW

Links:

* ACFW 
* OCW 

Sponsor:

* This episode is brought to you by The Novel Marketing Five Year Plan to becoming a bestselling author …
* Jim: we joke that this is the 5 Year Plan to becoming an overnight success.
* Thomas: Most people look at what happens a few days or weeks before the big break out. We take a longer view…

100 Episode Live Event July 11th 7pm Central Time.

* We will post the recording afterward but we will have giveaways and bonus content for the folks who come live.
* Free!
* Register 

Raising the Price on the 5 Year Course

* Currently $24.99 one time
* New Price $49.99 one time
* Ending the Jim Coaching Option
* Not too late to get the discounted price or the Jim coaching session.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/99/

Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the rest of the year. We’re not going to call these second half resolutions, because these are not have tos … so you don’t get to beat yourself up if you decide to do these are don’t. They’re simply ideas that can help your marketing efforts in the coming six months.
Goals vs. Resolutions vs. Mindset
Promote yourself everywhere and anywhere

* When you travel, airport, in the plane.
* In every city you visit
* You never know who you’ll bump into.

Drop the excuses

* It’s okay if you don’t want to write! No guilt. Maybe it’s not the season.
* It’s not important enough, admit it. It will free you.
* Evaluate how important it is, if it’s important, you’ll do it. Embrace the truth of this.

Believe in yourself

* The hardest mindset to stay with … you cannot control your circumstances, but you can control what you let into your mind, and you can control the perception of your circumstances.
* You don’t always have to believe in yourself, but you have to take action like you do. Emotion follows action, not the other way around.
* You’re not alone, we ALL have doubts. James- nine novels, friend who has done 30 …

BONUS MIND SET: Play … make it play.
Three Goals:

* Review your website WooRank.com, Website Grader, Past Episodes
* Review your Social Media profiles: Amazon, Goodreads, Facebook, Twitter, etc.
* Go to a conference or two or three .. ACFW OCW

Links:

* ACFW 
* OCW 

Sponsor:

* This episode is brought to you by The Novel Marketing Five Year Plan to becoming a bestselling author …
* Jim: we joke that this is the 5 Year Plan to becoming an overnight success.
* Thomas: Most people look at what happens a few days or weeks before the big break out. We take a longer view…

100 Episode Live Event July 11th 7pm Central Time.

* We will post the recording afterward but we will have giveaways and bonus content for the folks who come live.
* Free!
* Register 

Raising the Price on the 5 Year Course

* Currently $24.99 one time
* New Price $49.99 one time
* Ending the Jim Coaching Option
* Not too late to get the discounted price or the Jim coaching session.]]></description>
<enclosure  url='https://play.hubhopper.com/7df65363587be4d57e48a82796c8394b.mp3?s=rss-feed'  length='16600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1087</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052011/099-three-marketing-mindsets-we-suggest-you-adopt-for-the-rest-of-2017.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052011/099-three-marketing-mindsets-we-suggest-you-adopt-for-the-rest-of-2017.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One</title>
<link >https://listen.hubhopper.com/episode/101-why-mastermind-groups-give-bestselling-authors-an-edge-and-how-to-start-one-1788977483/33052012</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905973</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:57:14 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/101/

What a MM group is.
Wikipedia : “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success. Hill says the idea is, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
Why Mastermind Groups Give Authors an Edge



Accountability 
Teamwork
Perspective
Encouragement for the whole person
Community
Expertise…
Connections/Networking



Kinds of Mastermind Groups

Peer Based
Mentor Based
Which is Best?

When you are starting out, mentor based is best.
When you are well on your way, peer based is best. 



How to Start a Mastermind Group

The easier path: Join an Existing Mastermind Group (how to find a group in a bit)
Pick a Format:

In Person or Google Hangouts
Weekly? (45m) Bi Weekly? (1hr) Monthly? (4hr)

The less frequently you meet, the longer the meetings need to be. 


Pick a meeting structure:
Our 1 Hour Marketing Mastermind Format:

Part 1: Personal Updates (30m)
Class or Hot Seat (25m)
Prayer (5m)


Craft Format

Personal Updates & Accountability (30m)
Manuscript Reading (15m)
Manuscript Feedback (15m)




Who leads?
Find Your Masterminds

For a peer based group, you find to find masterminds who:

Have something to share
Willing to commit to making the group a priority
Positive and Encouraging. 

The 1 Jerk Rule


How to screen people who want to join


For a mentor based group, look for a mentor who will attract the kind of people you want to spend time with every week. Like attracts like. 
There will be a core within the group. That’s okay.


Once a Year Retreat

In person if possible


Experiment

FB?
Email loop?



Sponsor: Mastermind Summit 2017 
Our Mastermind Group has been experimenting with new cutting edge marketing techniques for the last 5 years. People often ask about joining. Our group is full, but we are hosting a summit this year where we each share one of the special techniques we have learned over the years.
If this conference were in person it would cost between $1000 and $2000. But we decided to do it online which allows us to bring the cost down to $299.
In addition to the conference you get:

MyBookTable Pro 
MyBookProgress Pro
MySpeakingEvents
$97 Value

Details:

* August 1 – 3, 2017
* Register]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/101/

What a MM group is.
Wikipedia : “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success. Hill says the idea is, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
Why Mastermind Groups Give Authors an Edge



Accountability 
Teamwork
Perspective
Encouragement for the whole person
Community
Expertise…
Connections/Networking



Kinds of Mastermind Groups

Peer Based
Mentor Based
Which is Best?

When you are starting out, mentor based is best.
When you are well on your way, peer based is best. 



How to Start a Mastermind Group

The easier path: Join an Existing Mastermind Group (how to find a group in a bit)
Pick a Format:

In Person or Google Hangouts
Weekly? (45m) Bi Weekly? (1hr) Monthly? (4hr)

The less frequently you meet, the longer the meetings need to be. 


Pick a meeting structure:
Our 1 Hour Marketing Mastermind Format:

Part 1: Personal Updates (30m)
Class or Hot Seat (25m)
Prayer (5m)


Craft Format

Personal Updates & Accountability (30m)
Manuscript Reading (15m)
Manuscript Feedback (15m)




Who leads?
Find Your Masterminds

For a peer based group, you find to find masterminds who:

Have something to share
Willing to commit to making the group a priority
Positive and Encouraging. 

The 1 Jerk Rule


How to screen people who want to join


For a mentor based group, look for a mentor who will attract the kind of people you want to spend time with every week. Like attracts like. 
There will be a core within the group. That’s okay.


Once a Year Retreat

In person if possible


Experiment

FB?
Email loop?



Sponsor: Mastermind Summit 2017 
Our Mastermind Group has been experimenting with new cutting edge marketing techniques for the last 5 years. People often ask about joining. Our group is full, but we are hosting a summit this year where we each share one of the special techniques we have learned over the years.
If this conference were in person it would cost between $1000 and $2000. But we decided to do it online which allows us to bring the cost down to $299.
In addition to the conference you get:

MyBookTable Pro 
MyBookProgress Pro
MySpeakingEvents
$97 Value

Details:

* August 1 – 3, 2017
* Register]]></description>
<enclosure  url='https://play.hubhopper.com/ea9883999f81d4f3fdec69fdf09a600e.mp3?s=rss-feed'  length='37460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2455</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052012/101-why-mastermind-groups-give-bestselling-authors-an-edge-and-how-to-start-one.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052012/101-why-mastermind-groups-give-bestselling-authors-an-edge-and-how-to-start-one.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >102 – How to Start Your Own Podcast</title>
<link >https://listen.hubhopper.com/episode/102-how-to-start-your-own-podcast-1788977483/33052013</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905975</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:52:46 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/102/

Why Podcast?

Strongest Emotional Connection
Long term connection (minutes & years)
Growing segment
It doesn’t float down the Social Media stream
Gives readers a chance to truly get to know you

What is a podcast.

Audio that you can subscribe to.

Pick a Format

Length 
Topic Mix
Number of Voices
Intros/music beds

Length of intros


Break the rules/never break the rules

Popular Show Formats:

NPR Format. Highly Produced
Interview Format 
Focused Discussion (what we do)
Solo Script
Solo Outline
Single Chapter

Equipment

Audio Technica AT2020USB (Affiliate Link) 
Audio Technica ATH-M20x (Affiliate LInk) 

Software

ZenCastr 
Call Recorder for Skype 
Audacity (free)
Thomas uses Garageband (Mac only)
* Thomas now uses Hindenburg Journalist Pro .

Once you have the mp3 there are two ways to turn it into a podcast. The easy way and the not easy way. 

With the easy way, you are more locked in with your solution. 
With the hard way you have more options. 

Website 

WordPress Podcast Plugins
Podcast Host 

Libsyn 
Buzzsprout.com 
Pippa.io 
SoundCloud 
Bluebrry (Affiliate Link)



Feeds

WordPress Feed
FeedBurner

Directories:

iTunes
Google Play

Common Mistakes:

Going too long
Interviewing boring people
Poor audio quality

Sponsor: 
The Rubart Writing Academy]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/102/

Why Podcast?

Strongest Emotional Connection
Long term connection (minutes & years)
Growing segment
It doesn’t float down the Social Media stream
Gives readers a chance to truly get to know you

What is a podcast.

Audio that you can subscribe to.

Pick a Format

Length 
Topic Mix
Number of Voices
Intros/music beds

Length of intros


Break the rules/never break the rules

Popular Show Formats:

NPR Format. Highly Produced
Interview Format 
Focused Discussion (what we do)
Solo Script
Solo Outline
Single Chapter

Equipment

Audio Technica AT2020USB (Affiliate Link) 
Audio Technica ATH-M20x (Affiliate LInk) 

Software

ZenCastr 
Call Recorder for Skype 
Audacity (free)
Thomas uses Garageband (Mac only)
* Thomas now uses Hindenburg Journalist Pro .

Once you have the mp3 there are two ways to turn it into a podcast. The easy way and the not easy way. 

With the easy way, you are more locked in with your solution. 
With the hard way you have more options. 

Website 

WordPress Podcast Plugins
Podcast Host 

Libsyn 
Buzzsprout.com 
Pippa.io 
SoundCloud 
Bluebrry (Affiliate Link)



Feeds

WordPress Feed
FeedBurner

Directories:

iTunes
Google Play

Common Mistakes:

Going too long
Interviewing boring people
Poor audio quality

Sponsor: 
The Rubart Writing Academy]]></description>
<enclosure  url='https://play.hubhopper.com/49190282817a898932769ee43031ddf5.mp3?s=rss-feed'  length='35900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2352</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052013/102-how-to-start-your-own-podcast.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052013/102-how-to-start-your-own-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >103 – 10 Common Author Homepage Mistakes &amp; How to Avoid Them</title>
<link >https://listen.hubhopper.com/episode/103-10-common-author-homepage-mistakes-how-to-avoid-them-1788977483/33052014</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905954</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:41:49 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/103/

Why You Should Care

Homepage is still important
First impression for people Googling you. 

Why You Should Listen to Us

Thomas’s company Author Media has built over 100 author websites.

Common Mistakes Authors Make With Their Homepage
Mistake #1 Welcome letter

No one reads these. It makes your website look dated.
Tend to be a symptom of not knowing what to do with your homepage.
Shocking Broca, first line of your novel, first line of your website, same thing …

 
Mistake #2 Cramming content above the fold. 

There is no fold.
In professional web design, this is how we can tell if someone has not been keeping up to date.

 
Mistake #3 Desktop First Design

Websites are built with computers.
The temptation is to design the homepage for computers.
Most visitors will be on a mobile device. 
Mobile can’t be an afterthought. It must be your first thought. 

 
Mistake #4 Focusing on the author. 

No one wants to read your bio on the homepage. 
That is what about pages are for. And even then … boredom is not your friend. This is your second chapter …
The purpose of your headshot on the homepage is to help people know they are at the right place. And give them a connection. We connect with people. It’s the way we’re wired.

 
Mistake #5 No clear next step 

90% of the time the next step should be to either: join your email list or buy your book.
In one sentence answer the question: “What do I want people to do on my website?” 
Don’t use the word “browse” in your answer. 
The purpose of my website is to __________________________________

 
Mistake #6 Sliders

The purpose of sliders is to let your boss put his pet project “above the fold” without having to worry about anyone ever seeing it.
Sliders only work if everyone reads at the same pace. 
Sliders break the mobile experience
Good place to hide a dead body. 

 
Mistake #7 Paragraph Text 

Homepages are for headlines and images 
You have seven seconds …
Gross Anatomy once again
Exception: If your homepage is a blog, you can have one paragraph of text per post. 

 
Mistake #8 No Clickable Book Cover

People want to be able to buy your book right away, it might be the only reason they came to your site.

 
Mistake #9 No Sign-Up Form

Email is one of the most effective ways to sell books. One of?
Always be growing your list. 
Scavenger hunts

 
Mistake #10 Ugly Design

You are not a designer.
An ugly website reduces your credibility. 
Either stay close to the theme or hire a professional. Don’t do it yourself unless you can explain the difference between hexadecimal, RGB and cmyk and when and where to use which one in design. 
No one has the guts to tell you your website is ugly.
The easiest way to have a passable design is to stick with white and black. Let the color come from your photos. 
Good design will not make your site. But bad design can break it. 

 
The key to a good homepage:

Put yourself in your reader’s shoes. 


Answer these two questions:

Where am I?
Where do I go from here?



 
Apology

We had a snafu with our RSS feed that caused some people to download old episodes. We apologize for the inconvenience.

 
Sponsor:
MyBookTable]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/103/

Why You Should Care

Homepage is still important
First impression for people Googling you. 

Why You Should Listen to Us

Thomas’s company Author Media has built over 100 author websites.

Common Mistakes Authors Make With Their Homepage
Mistake #1 Welcome letter

No one reads these. It makes your website look dated.
Tend to be a symptom of not knowing what to do with your homepage.
Shocking Broca, first line of your novel, first line of your website, same thing …

 
Mistake #2 Cramming content above the fold. 

There is no fold.
In professional web design, this is how we can tell if someone has not been keeping up to date.

 
Mistake #3 Desktop First Design

Websites are built with computers.
The temptation is to design the homepage for computers.
Most visitors will be on a mobile device. 
Mobile can’t be an afterthought. It must be your first thought. 

 
Mistake #4 Focusing on the author. 

No one wants to read your bio on the homepage. 
That is what about pages are for. And even then … boredom is not your friend. This is your second chapter …
The purpose of your headshot on the homepage is to help people know they are at the right place. And give them a connection. We connect with people. It’s the way we’re wired.

 
Mistake #5 No clear next step 

90% of the time the next step should be to either: join your email list or buy your book.
In one sentence answer the question: “What do I want people to do on my website?” 
Don’t use the word “browse” in your answer. 
The purpose of my website is to __________________________________

 
Mistake #6 Sliders

The purpose of sliders is to let your boss put his pet project “above the fold” without having to worry about anyone ever seeing it.
Sliders only work if everyone reads at the same pace. 
Sliders break the mobile experience
Good place to hide a dead body. 

 
Mistake #7 Paragraph Text 

Homepages are for headlines and images 
You have seven seconds …
Gross Anatomy once again
Exception: If your homepage is a blog, you can have one paragraph of text per post. 

 
Mistake #8 No Clickable Book Cover

People want to be able to buy your book right away, it might be the only reason they came to your site.

 
Mistake #9 No Sign-Up Form

Email is one of the most effective ways to sell books. One of?
Always be growing your list. 
Scavenger hunts

 
Mistake #10 Ugly Design

You are not a designer.
An ugly website reduces your credibility. 
Either stay close to the theme or hire a professional. Don’t do it yourself unless you can explain the difference between hexadecimal, RGB and cmyk and when and where to use which one in design. 
No one has the guts to tell you your website is ugly.
The easiest way to have a passable design is to stick with white and black. Let the color come from your photos. 
Good design will not make your site. But bad design can break it. 

 
The key to a good homepage:

Put yourself in your reader’s shoes. 


Answer these two questions:

Where am I?
Where do I go from here?



 
Apology

We had a snafu with our RSS feed that caused some people to download old episodes. We apologize for the inconvenience.

 
Sponsor:
MyBookTable]]></description>
<enclosure  url='https://play.hubhopper.com/5635254fb4edc715a2ddc55bb8cad751.mp3?s=rss-feed'  length='29690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1945</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052014/103-10-common-author-homepage-mistakes-how-to-avoid-them.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052014/103-10-common-author-homepage-mistakes-how-to-avoid-them.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >104 – How to Independently Publish Your Book</title>
<link >https://listen.hubhopper.com/episode/104-how-to-independently-publish-your-book-1788977483/33052015</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905951</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:38:28 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/104/

Step 0 Fund the Book

* Get a Good Job or a rich Spouse
* Tempting to skimp
* Save Money ($1,500 – $10,000)
* Crowdfunding (049 – How to Use Crowdfunding to Fund Your Next Book Advance )

Step 1 Write The Book

* First Draft (004 – How to Write Your Novel in a Month )
* Rewrite
* Beta Readers
* Substantive Edit (071 – How To Find a Good Editor )
* Line edit
* Copy Edit

Step 2 Make Book

* Type Setting (We will have a whole episode on this coming up soon)
* Book Cover (We will have a whole episode on book covers coming up soon)
* Back Cover Copy (We will have a whole episode on this coming up soon)
* eBook Formatting (We will have a whole episode on this coming up soon)

Step 3 Print The Book

* How Book Printing Works

* Printing
* Distribution
* Fulfilment


* Offset or Print On Demand

* Offset much cheaper, but … higher risk. Garage full of novels?


* Use the offset money to make the audiobook. Episode 95 and 96
* Thomas’ Recommendation: CreateSpace 

Step 4 Market The Book

* Start With Branding (Episode 41 )

Sponsor:

* MyBookProgress]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/104/

Step 0 Fund the Book

* Get a Good Job or a rich Spouse
* Tempting to skimp
* Save Money ($1,500 – $10,000)
* Crowdfunding (049 – How to Use Crowdfunding to Fund Your Next Book Advance )

Step 1 Write The Book

* First Draft (004 – How to Write Your Novel in a Month )
* Rewrite
* Beta Readers
* Substantive Edit (071 – How To Find a Good Editor )
* Line edit
* Copy Edit

Step 2 Make Book

* Type Setting (We will have a whole episode on this coming up soon)
* Book Cover (We will have a whole episode on book covers coming up soon)
* Back Cover Copy (We will have a whole episode on this coming up soon)
* eBook Formatting (We will have a whole episode on this coming up soon)

Step 3 Print The Book

* How Book Printing Works

* Printing
* Distribution
* Fulfilment


* Offset or Print On Demand

* Offset much cheaper, but … higher risk. Garage full of novels?


* Use the offset money to make the audiobook. Episode 95 and 96
* Thomas’ Recommendation: CreateSpace 

Step 4 Market The Book

* Start With Branding (Episode 41 )

Sponsor:

* MyBookProgress]]></description>
<enclosure  url='https://play.hubhopper.com/69da7102f9934763e42d061818694fe8.mp3?s=rss-feed'  length='23790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1559</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052015/104-how-to-independently-publish-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052015/104-how-to-independently-publish-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >105 – How to Sell More Books With Amazon Ads</title>
<link >https://listen.hubhopper.com/episode/105-how-to-sell-more-books-with-amazon-ads-1788977483/33052016</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905922</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:34:20 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/105/

In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertising to sell more books. This is not going to be just theory, this is going to be specific Amazon Ads tactics that work! And will work for you. And the best place in the world to sell books is of course … Amazon … three out of four ebooks are sold on Amazon … yes, 75%.
So getting to hear from an expert on using Amazon is an essential part of your marketing program.
In our opinion that person is Lacy Williams .
USA Today bestselling author Lacy Williams works in a hostile environment of four young children underfoot. In spite of this, she has managed to be a hybrid author since 2011, publishing forty books & novellas. You can find information about her fiction at LacyWilliams.net and her non-fiction books on indie publishing at TheSmartIndie.site .
Questions:

* What are Amazon ads? (AMS)
* Why buy Amazon ads?
* How do Amazon ads work? KindlePreneur
* When should authors start buying ads?
* What kind of money do people need to budget?
* Use the google keyword tool. Identify long tail keywords.
* Where should people go to learn more about Amazon advertising?]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/105/

In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertising to sell more books. This is not going to be just theory, this is going to be specific Amazon Ads tactics that work! And will work for you. And the best place in the world to sell books is of course … Amazon … three out of four ebooks are sold on Amazon … yes, 75%.
So getting to hear from an expert on using Amazon is an essential part of your marketing program.
In our opinion that person is Lacy Williams .
USA Today bestselling author Lacy Williams works in a hostile environment of four young children underfoot. In spite of this, she has managed to be a hybrid author since 2011, publishing forty books & novellas. You can find information about her fiction at LacyWilliams.net and her non-fiction books on indie publishing at TheSmartIndie.site .
Questions:

* What are Amazon ads? (AMS)
* Why buy Amazon ads?
* How do Amazon ads work? KindlePreneur
* When should authors start buying ads?
* What kind of money do people need to budget?
* Use the google keyword tool. Identify long tail keywords.
* Where should people go to learn more about Amazon advertising?]]></description>
<enclosure  url='https://play.hubhopper.com/4e3cb3a918ef78d07044d3993894f680.mp3?s=rss-feed'  length='19770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1295</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052016/105-how-to-sell-more-books-with-amazon-ads.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052016/105-how-to-sell-more-books-with-amazon-ads.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >106 – 10 Things Every Book Cover Needs</title>
<link >https://listen.hubhopper.com/episode/106-10-things-every-book-cover-needs-1788977483/33052017</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905938</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:31:29 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/106/

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we are going to talk about what your book cover must have to be a success. 
Intro 

Your book cover is the most important element of your book marketing. 
A bad book cover can ruin all your other marketing efforts. 
This is not where you want to be on a budget or make mistakes. 
This your first

What is the Purpose of a Book Cover?

Communicate the genre of the book
Incite curiosity
Sell the book.
Cover Design is a combination of graphic design, art, and package design.

Components Every Book Cover Needs to Look Legit (Front and Back)

Title & Subtitle
Author
Back Cover Copy (Blurb)
Author Headshot
Author Bio
ISBN Number & Barcode
Publishing House
Price US & Canada
Trust Badge (Award, Best Seller Status, # of Copies in Print)
Shelving Instructions
Endorsements (?)

 
Pro Tips

Keep the potential for a series in mind. Ideally, the design can span across multiple books and look good on a shelf. 
Keep the thumbnail in mind. If you are self-published, 95% of your sales will be online. 
Good design is not adding until you can add no more. It is subtracting until you can subtract no more. 
Keep the focus of the design process on your reader. It doesn’t matter if you like your cover, it only matters if your target reader likes the cover.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/106/

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we are going to talk about what your book cover must have to be a success. 
Intro 

Your book cover is the most important element of your book marketing. 
A bad book cover can ruin all your other marketing efforts. 
This is not where you want to be on a budget or make mistakes. 
This your first

What is the Purpose of a Book Cover?

Communicate the genre of the book
Incite curiosity
Sell the book.
Cover Design is a combination of graphic design, art, and package design.

Components Every Book Cover Needs to Look Legit (Front and Back)

Title & Subtitle
Author
Back Cover Copy (Blurb)
Author Headshot
Author Bio
ISBN Number & Barcode
Publishing House
Price US & Canada
Trust Badge (Award, Best Seller Status, # of Copies in Print)
Shelving Instructions
Endorsements (?)

 
Pro Tips

Keep the potential for a series in mind. Ideally, the design can span across multiple books and look good on a shelf. 
Keep the thumbnail in mind. If you are self-published, 95% of your sales will be online. 
Good design is not adding until you can add no more. It is subtracting until you can subtract no more. 
Keep the focus of the design process on your reader. It doesn’t matter if you like your cover, it only matters if your target reader likes the cover.]]></description>
<enclosure  url='https://play.hubhopper.com/4f904b95062f234f8a65591c3616d646.mp3?s=rss-feed'  length='24790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1624</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052017/106-10-things-every-book-cover-needs.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052017/106-10-things-every-book-cover-needs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >107 – Book Cover Mistakes That Can Sabotage Your Marketing</title>
<link >https://listen.hubhopper.com/episode/107-book-cover-mistakes-that-can-sabotage-your-marketing-1788977483/33052018</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905947</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 20:30:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/107/

The following mistakes could ruin your book sales. They are easy to avoid, once you know what to look for. Make sure your book cover is not killing your marketing.
Reminder from the last episode , or if you haven’t caught it yet …

Your book cover is the most important element of your book marketing. 
A bad book cover can ruin all your other marketing efforts. 
This is not where you want to be on a budget or make mistakes. 

Mistake #1 Designing It Yourself 

Design is something people study in college. 
It is not something you can learn in a weekend or a week
Jim’s story of “becoming a graphic designer”
The more control you have over the design, the worse the design will likely be. 
Most of us would not, or should not tell an electrician how to wire our home. Same thing here.

Mistake #2 Including the word “by”

Not done on book covers. 
Use typography to designate the author.

Mistake #3 Saying both award-winning AND bestselling.

Pick one. 
Bestselling is usually better depending on level of best seller status.
If an award is not WIDELY known, it won’t have much impact on the reader
Exceptions:

Nobel Prize
Pulitzer Prize



Mistake #4 Forgetting to add shelving instructions above the ISBN bar code. 

We mentioned this last time, but worth mentioning again …
Self Published Author Often Forget this
This is the category of your book.

Mistake #5 Imagery is too “on the nose” 

The cover should not tell the story of your book. It should tease it. 
Hansel and Gretel didn’t leave all the breadcrumbs in a pile, they dolled them out slowly
Use the word “apple” or show an apple . Don’t do both.


Mistake #6 Too many design elements. 

Too Complex.
Marketing 101 says the Indian Mystic Men should lay on one nail.
Rule of thumb: The simpler the cover design, the more confident the publisher is about the writing. 

Mistake #7 Too Clever 

If I can’t figure your book cover out immediately, you’ve lost my attention. 
Remember the one-inch rule

Mistake #8 Poor typography 

Script Fonts
Poor font choice
Too many fonts
No visual hierarchy 
Low contrast
Darci last night … she knew immediately …

Mistake #9 Overuse of stock photos 

Traditionally published books are moving away from stock photos. 
The trend is toward typographical covers, especially innon-fictionn.
What happens when all the designers are going to the same stock photo house
Do reverse image search on Google to see if your image has been used

Mistake #10 Design by Committee. 

A good cover needs some people to hate it to work.
We did an entire episode on this. You can listen to it at NovelMarketing.com/19 
One dollar coin- disaster, designed by committee

Mistake #11 Using Your Own Artwork

You don’t have good perspective on your own art. 
You are not as good as you think you are. 
This applies to photos you have taken as well.
Weathertop Statues 
Jim’s story of his photo ending up on the cover of his novel ROOMS

Sponsor:
MyBookTable]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/107/

The following mistakes could ruin your book sales. They are easy to avoid, once you know what to look for. Make sure your book cover is not killing your marketing.
Reminder from the last episode , or if you haven’t caught it yet …

Your book cover is the most important element of your book marketing. 
A bad book cover can ruin all your other marketing efforts. 
This is not where you want to be on a budget or make mistakes. 

Mistake #1 Designing It Yourself 

Design is something people study in college. 
It is not something you can learn in a weekend or a week
Jim’s story of “becoming a graphic designer”
The more control you have over the design, the worse the design will likely be. 
Most of us would not, or should not tell an electrician how to wire our home. Same thing here.

Mistake #2 Including the word “by”

Not done on book covers. 
Use typography to designate the author.

Mistake #3 Saying both award-winning AND bestselling.

Pick one. 
Bestselling is usually better depending on level of best seller status.
If an award is not WIDELY known, it won’t have much impact on the reader
Exceptions:

Nobel Prize
Pulitzer Prize



Mistake #4 Forgetting to add shelving instructions above the ISBN bar code. 

We mentioned this last time, but worth mentioning again …
Self Published Author Often Forget this
This is the category of your book.

Mistake #5 Imagery is too “on the nose” 

The cover should not tell the story of your book. It should tease it. 
Hansel and Gretel didn’t leave all the breadcrumbs in a pile, they dolled them out slowly
Use the word “apple” or show an apple . Don’t do both.


Mistake #6 Too many design elements. 

Too Complex.
Marketing 101 says the Indian Mystic Men should lay on one nail.
Rule of thumb: The simpler the cover design, the more confident the publisher is about the writing. 

Mistake #7 Too Clever 

If I can’t figure your book cover out immediately, you’ve lost my attention. 
Remember the one-inch rule

Mistake #8 Poor typography 

Script Fonts
Poor font choice
Too many fonts
No visual hierarchy 
Low contrast
Darci last night … she knew immediately …

Mistake #9 Overuse of stock photos 

Traditionally published books are moving away from stock photos. 
The trend is toward typographical covers, especially innon-fictionn.
What happens when all the designers are going to the same stock photo house
Do reverse image search on Google to see if your image has been used

Mistake #10 Design by Committee. 

A good cover needs some people to hate it to work.
We did an entire episode on this. You can listen to it at NovelMarketing.com/19 
One dollar coin- disaster, designed by committee

Mistake #11 Using Your Own Artwork

You don’t have good perspective on your own art. 
You are not as good as you think you are. 
This applies to photos you have taken as well.
Weathertop Statues 
Jim’s story of his photo ending up on the cover of his novel ROOMS

Sponsor:
MyBookTable]]></description>
<enclosure  url='https://play.hubhopper.com/27a6e7cb5f9698df408b94ab45978110.mp3?s=rss-feed'  length='30000000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1966</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052018/107-book-cover-mistakes-that-can-sabotage-your-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052018/107-book-cover-mistakes-that-can-sabotage-your-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >109 – 12 Chrome Extensions Every Author Needs</title>
<link >https://listen.hubhopper.com/episode/109-12-chrome-extensions-every-author-needs-1788977483/33052019</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905941</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:28:45 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/109/

Chrome is the most popular browser, but if you’re just using the basic version you are missing out. In this episode, we are going to talk about 11 extensions to help make you a more productive, better writer.
Transcript
 Jim: And in this episode, we’re going to talk to you guys about technology, specifically Chrome.
Thomas: Awesome. Well, whether you’re using a Mac or a PC, hopefully you’re using Google Chrome. It’s the most popular web browser and if you’re using just the basic version of Chrome, you’re missing out. There’s 11 extensions…
Jim: Yeah, you really are. 11 extensions that are going to change your writing life… and again to your credit, Thomas, you were the guy who said “Jim why are you not using Chrome? Get on this browser, there’s so many tools.” So I have to thank you for that too. So I guess we’re going to hopefully introduce some folks to some extensions that are available in Chrome that they might not be using.
Thomas: That’s right, and if you’re still a Windows user who’s clicking on that little blue E, I just would like to tell you there’s a beautiful world out there that you have not yet experienced that is going to change your life. You’re going to enjoy being on the Internet so much more and with these extensions you’re going to be a much more productive and better writer.
1 Grammarly
TLDR:

* Fixes your grammar on the fly.
* Checks for comma use, wrong words and 100s of other things.
* Free version or $12/mo for the pro version (checks 300 more things)
* Add to Chrome 

So some of these are productivity extensions and some will actually help you with your writing, and the first one is Grammarly. We’ve talked a lot on this show about how important it is to have an editor, but you can’t always afford an editor for all of your marketing. So let’s say you’re putting together an email. Ideally you’d have an editor look over that email. And I do. I have my wife, she’s my editor, and I’m an awful writer when it comes to grammar and typos and spelling and punctuation. And typically when I’d be crafting an email going out to thousands of people, she’d find a dozen, two dozen errors in it, UNTIL I started using Grammarly.
Jim: Wow.
Thomas: Grammarly is an extension for Chrome and it catches about 95 percent of the things my wife was catching. It’ll catch if you’re using the wrong YOU’RE, with or without the apostrophe, and when it corrects you it’s got a little blip that explains the grammatical rule. So it’s not just fixing your grammar, it’s actually educating you on grammar. I’ve never fully understood commas but now after using Grammarly for a year and a half I feel like I understand commas. I’m starting to actually introduce fewer typos with commas into my writing because I know that “oh, if I don’t add a comma after this introductory clause, Grammarly’s going to put a little green underline underneath it” and it checks for hundreds of things that Word doesn’t check for.
Jim: Thomas the comma king!
Thomas: That’s right. It’ll even check for if you’re using the wrong word. Microsoft Word and other tools will spell check, but if you’re using a word that’s spelled correctly but it’s the wrong word, say it sounds similar or it’s missing a letter, often they don’t catch that. Whereas Grammarly would. Like “I think you’re using the wrong word” and it will suggest the correct word. It’s changed my life. Im very happy with it. There’s a free version that checks for a lot of stuff. I went ahead and paid for the pro version that checks for even more things, it’s like having a professional editor sitting next to me as I write. And it makes me much more confident as I’m writing blog posts, as I’m writing emails. It’s got a Mac app, it’s got a PC app,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/109/

Chrome is the most popular browser, but if you’re just using the basic version you are missing out. In this episode, we are going to talk about 11 extensions to help make you a more productive, better writer.
Transcript
 Jim: And in this episode, we’re going to talk to you guys about technology, specifically Chrome.
Thomas: Awesome. Well, whether you’re using a Mac or a PC, hopefully you’re using Google Chrome. It’s the most popular web browser and if you’re using just the basic version of Chrome, you’re missing out. There’s 11 extensions…
Jim: Yeah, you really are. 11 extensions that are going to change your writing life… and again to your credit, Thomas, you were the guy who said “Jim why are you not using Chrome? Get on this browser, there’s so many tools.” So I have to thank you for that too. So I guess we’re going to hopefully introduce some folks to some extensions that are available in Chrome that they might not be using.
Thomas: That’s right, and if you’re still a Windows user who’s clicking on that little blue E, I just would like to tell you there’s a beautiful world out there that you have not yet experienced that is going to change your life. You’re going to enjoy being on the Internet so much more and with these extensions you’re going to be a much more productive and better writer.
1 Grammarly
TLDR:

* Fixes your grammar on the fly.
* Checks for comma use, wrong words and 100s of other things.
* Free version or $12/mo for the pro version (checks 300 more things)
* Add to Chrome 

So some of these are productivity extensions and some will actually help you with your writing, and the first one is Grammarly. We’ve talked a lot on this show about how important it is to have an editor, but you can’t always afford an editor for all of your marketing. So let’s say you’re putting together an email. Ideally you’d have an editor look over that email. And I do. I have my wife, she’s my editor, and I’m an awful writer when it comes to grammar and typos and spelling and punctuation. And typically when I’d be crafting an email going out to thousands of people, she’d find a dozen, two dozen errors in it, UNTIL I started using Grammarly.
Jim: Wow.
Thomas: Grammarly is an extension for Chrome and it catches about 95 percent of the things my wife was catching. It’ll catch if you’re using the wrong YOU’RE, with or without the apostrophe, and when it corrects you it’s got a little blip that explains the grammatical rule. So it’s not just fixing your grammar, it’s actually educating you on grammar. I’ve never fully understood commas but now after using Grammarly for a year and a half I feel like I understand commas. I’m starting to actually introduce fewer typos with commas into my writing because I know that “oh, if I don’t add a comma after this introductory clause, Grammarly’s going to put a little green underline underneath it” and it checks for hundreds of things that Word doesn’t check for.
Jim: Thomas the comma king!
Thomas: That’s right. It’ll even check for if you’re using the wrong word. Microsoft Word and other tools will spell check, but if you’re using a word that’s spelled correctly but it’s the wrong word, say it sounds similar or it’s missing a letter, often they don’t catch that. Whereas Grammarly would. Like “I think you’re using the wrong word” and it will suggest the correct word. It’s changed my life. Im very happy with it. There’s a free version that checks for a lot of stuff. I went ahead and paid for the pro version that checks for even more things, it’s like having a professional editor sitting next to me as I write. And it makes me much more confident as I’m writing blog posts, as I’m writing emails. It’s got a Mac app, it’s got a PC app,]]></description>
<enclosure  url='https://play.hubhopper.com/ab38feaa14c72d200f3422c2d4dc4c6c.mp3?s=rss-feed'  length='22520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1475</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052019/109-12-chrome-extensions-every-author-needs.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052019/109-12-chrome-extensions-every-author-needs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >108 – How Free Pulsing Can Help You Sell More Books with Jamie Foley</title>
<link >https://listen.hubhopper.com/episode/108-how-free-pulsing-can-help-you-sell-more-books-with-jamie-foley-1788977483/33052020</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905985</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:26:15 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/108/

Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.
Guest: Jamie Foley writes books and design websites. She loves strategy games, home-grown berries, and Texas winters. She is terrified of plot holes and red wasps. 

* What is free pulsing?
* Why free pulse your book?
* Who gets the best benefit of free pulsing?
* How do you do a free pulsing? 
* What sorts of results have you seen?

Downloads:

* Jamie’s Tracking Spreadsheet]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/108/

Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.
Guest: Jamie Foley writes books and design websites. She loves strategy games, home-grown berries, and Texas winters. She is terrified of plot holes and red wasps. 

* What is free pulsing?
* Why free pulse your book?
* Who gets the best benefit of free pulsing?
* How do you do a free pulsing? 
* What sorts of results have you seen?

Downloads:

* Jamie’s Tracking Spreadsheet]]></description>
<enclosure  url='https://play.hubhopper.com/25530423b3ad9486b234296e37e98b89.mp3?s=rss-feed'  length='17310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1134</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052020/108-how-free-pulsing-can-help-you-sell-more-books-with-jamie-foley.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052020/108-how-free-pulsing-can-help-you-sell-more-books-with-jamie-foley.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >111 – How to Write Bestselling Back Cover Copy</title>
<link >https://listen.hubhopper.com/episode/111-how-to-write-bestselling-back-cover-copy-1788977483/33052021</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905959</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:21:10 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/111/

Your book’s front cover may get someone’s attention, but your book’s back cover copy gets their money. That copy can make or break your book promotion. Learn how to write amazing copy.
Intro Transcript
James: In this episode, we’re going to talk to you about back cover copy. So really the question we have to ask folks, is does a book cover sell a book? It does and it doesn’t. Not usually. Most of the times, a book cover sells you on the idea of reading the back cover copy, or if you’re on Amazon or online, that description that’s on the page. That’s where the real selling takes place. So how do you write compelling back cover copy? That’s what we’re going to explore today in today’s episode.
So Thomas let me ask you, is that what sells you on a book? Is it the back cover copy? Is it the cover? Is it a combination?
Thomas: Probably half the time, it’s the back cover and the other half of the time it’s the reviews, either from my friends or from people I trust. Or the aggregate of reviews online. 
James: Ok so you’ll read the reviews, so it’s a combination of those things.
Thomas: Right. But if I typically won’t read the reviews if the back cover copy has not caught my attention. So if I’m bored by the back cover copy, you’ve lost me. You’ve lost the chance to sell me your book.
James: Okay, so for you, it sounds like you’re a lot like me. I’ll look at the cover and if I see it looks “wow this looks like somebody did it who does not have graphic design experience” like we’ve talked about in the previous episode two episodes back, then if it looks good you’ll go to the back cover copy, you’ll read the back cover copy, then you’ll take a look at some reviews and that’s your process?
Thomas: That’s right. And for me, I don’t read paper books. So it all happens online. So when we say “back cover copy” this is the text that goes next to your book photo on Audible or on Amazon.com. It’s the paragraph of text that describes why people should read your book. 
James: Okay. Well, you and I are the same. I look at that cover then I read the back cover copy or the description online, and then I’ll go and take a look at it. I never really actually read the 5 star and 4 star reviews, I go to the 1 star immediately because I want to see what the criticisms are and at that point, I make the decision. So I guess we’re both saying the same thing, that back cover copy or the description online is absolutely critical in selling your book. So our advice to you is, do not gloss over this. Spend the money to make this right because this is really the key component in getting somebody to buy your book. 
Thomas: That’s right. So Jim, what do we do, how does somebody write better back cover copy? What are the copywriting secrets of James L Rubart?
Other than the cover, your back cover copy is the most crucial part of your novel marketing. 
TLDR:

Do not gloss over this. 
Spend the money to get it done right.

James: Well this is actually hard, Thomas, for me, as we were putting together this episode it was kind of like “this is something I’ve been doing for 25 years, so it’s one of those things that comes naturally, you don’t really think about it or you don’t think that much about your process. So I had to really think and drill down and go “okay what do I do when I’m writing back cover copy for other authors or writing my own back cover copy?” and so these are the things that I realize I do instinctually and it’s things that our listeners can do as well. So let’s go through those points.
What is back cover copy?
TLDR:

It’s a sale pitch, it’s the ad for your book
In movie terms, it’s a trailer, so it’s the trailer for your book

First of all, what is back cover copy? We talked about it, but it is THE sales pitch, it is really the ad for your book. If we were talking in movie terms,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/111/

Your book’s front cover may get someone’s attention, but your book’s back cover copy gets their money. That copy can make or break your book promotion. Learn how to write amazing copy.
Intro Transcript
James: In this episode, we’re going to talk to you about back cover copy. So really the question we have to ask folks, is does a book cover sell a book? It does and it doesn’t. Not usually. Most of the times, a book cover sells you on the idea of reading the back cover copy, or if you’re on Amazon or online, that description that’s on the page. That’s where the real selling takes place. So how do you write compelling back cover copy? That’s what we’re going to explore today in today’s episode.
So Thomas let me ask you, is that what sells you on a book? Is it the back cover copy? Is it the cover? Is it a combination?
Thomas: Probably half the time, it’s the back cover and the other half of the time it’s the reviews, either from my friends or from people I trust. Or the aggregate of reviews online. 
James: Ok so you’ll read the reviews, so it’s a combination of those things.
Thomas: Right. But if I typically won’t read the reviews if the back cover copy has not caught my attention. So if I’m bored by the back cover copy, you’ve lost me. You’ve lost the chance to sell me your book.
James: Okay, so for you, it sounds like you’re a lot like me. I’ll look at the cover and if I see it looks “wow this looks like somebody did it who does not have graphic design experience” like we’ve talked about in the previous episode two episodes back, then if it looks good you’ll go to the back cover copy, you’ll read the back cover copy, then you’ll take a look at some reviews and that’s your process?
Thomas: That’s right. And for me, I don’t read paper books. So it all happens online. So when we say “back cover copy” this is the text that goes next to your book photo on Audible or on Amazon.com. It’s the paragraph of text that describes why people should read your book. 
James: Okay. Well, you and I are the same. I look at that cover then I read the back cover copy or the description online, and then I’ll go and take a look at it. I never really actually read the 5 star and 4 star reviews, I go to the 1 star immediately because I want to see what the criticisms are and at that point, I make the decision. So I guess we’re both saying the same thing, that back cover copy or the description online is absolutely critical in selling your book. So our advice to you is, do not gloss over this. Spend the money to make this right because this is really the key component in getting somebody to buy your book. 
Thomas: That’s right. So Jim, what do we do, how does somebody write better back cover copy? What are the copywriting secrets of James L Rubart?
Other than the cover, your back cover copy is the most crucial part of your novel marketing. 
TLDR:

Do not gloss over this. 
Spend the money to get it done right.

James: Well this is actually hard, Thomas, for me, as we were putting together this episode it was kind of like “this is something I’ve been doing for 25 years, so it’s one of those things that comes naturally, you don’t really think about it or you don’t think that much about your process. So I had to really think and drill down and go “okay what do I do when I’m writing back cover copy for other authors or writing my own back cover copy?” and so these are the things that I realize I do instinctually and it’s things that our listeners can do as well. So let’s go through those points.
What is back cover copy?
TLDR:

It’s a sale pitch, it’s the ad for your book
In movie terms, it’s a trailer, so it’s the trailer for your book

First of all, what is back cover copy? We talked about it, but it is THE sales pitch, it is really the ad for your book. If we were talking in movie terms,]]></description>
<enclosure  url='https://play.hubhopper.com/3e09e2cef215c07ddb27ce0b57cc3ae0.mp3?s=rss-feed'  length='26080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1709</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052021/111-how-to-write-bestselling-back-cover-copy.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052021/111-how-to-write-bestselling-back-cover-copy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >110 – 11 Ways Proven to Draw Readers to Your Novel’s Website</title>
<link >https://listen.hubhopper.com/episode/110-11-ways-proven-to-draw-readers-to-your-novels-website-1788977483/33052022</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905944</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:20:26 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/110/

Many novelists don’t know what to put on their author websites. What are readers actually looking for? In this episode, we tell you what will thrill them and make them want to come back.
The only reason why anyone would visit an author website is that it is the most interesting website in the entire world – for that person at that time.
So, why would someone visit your fiction website?
Here are ten answers that will not only draw readers to your author website, but will get them to bring their friends as well.
The DVD Approach for Novel Websites
Thomas: So in this episode we’re going to be talking about how to make a website that’s actually interesting for your readers to visit. And this is something a lot of authors really struggle with, because they’re like, “I write novels, what do I talk about on my website other than posting the book covers to my novels?”
We’re going to tell you exactly how to do that, but first we want to talk a little bit about philosophically how to approach that. And the most important way I feel to think of your website is like the special features on a DVD. So think of your website as that companion to the story that helps accentuate it. Jim, what kind of special features do you like on a DVD when you’re watching one?
Jim: Well, I immediately go to the Bloopers. The bloopers are fun, they make me laugh, you get a little bit of the behind-the-scenes look and feel for who the actors are. The other thing I love is the continuity things, right, where “why did this continuity break here, and why didn’t it break there” and the other thing I love hearing about is how did this story come together?
In other words, it started off as a screenplay or possibly started off as a novel, and then a group of people came together to make this thing into a movie. So I really like the story behind the story.
#1 Deleted Scenes & Alternate Endings
Thomas: Yeah. Exactly, which leads us straight into our first thing, which is Deleted Scenes and alternate endings. This is one of my favorite things to see on a DVD. It’s like, I want to know the other ways that it could have gone or the other scenes that could have been there. Because if you really fall in love with the story, you want more of it when you’re done, right? 
I remember being so sad when Lord of The Rings ended, like “I want to read more” and there was no more, and Tolkien was dead, and oh it was the worst. It started me on my track of reading other people’s fantasy books, because I was like “well I’m not going to find more from Tolkien so I have to start exploring other writers” and so this is something you can put on your website– deleted scenes and alternate endings from your book. 
Something that makes people curious and also interested. It’s the sort of thing, especially if you mention it, “Deleted Scenes available on book title.com”, now suddenly I’m curious to go visit your website and find out more about you.
Jim: Yeah I love that idea, Thomas, because for example, [with] The Five Times I Met Myself, I’ve had a number of readers write to me and say, “Oh gosh, I was just hoping it could have ended this way, that could have been great” and I’ve written back and say “well it did actually end that way, that’s the way it originally ended” and then we decided to change it up. So you’ve kind of inspired me right now to go back and put that on my website for people that want to see how the story originally ended.
#2 Integrated Blog
Thomas: Another thing that authors are looking for, the 2nd thing people are looking for on your website, is a blog. And they want the blog integrated into your website. And I will say, authors have gotten much better about this nowadays. Years ago people used to have their blog on one website and their website on a separate website. So they had a blogspot over here and their website, their name.com. You want that all together.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/110/

Many novelists don’t know what to put on their author websites. What are readers actually looking for? In this episode, we tell you what will thrill them and make them want to come back.
The only reason why anyone would visit an author website is that it is the most interesting website in the entire world – for that person at that time.
So, why would someone visit your fiction website?
Here are ten answers that will not only draw readers to your author website, but will get them to bring their friends as well.
The DVD Approach for Novel Websites
Thomas: So in this episode we’re going to be talking about how to make a website that’s actually interesting for your readers to visit. And this is something a lot of authors really struggle with, because they’re like, “I write novels, what do I talk about on my website other than posting the book covers to my novels?”
We’re going to tell you exactly how to do that, but first we want to talk a little bit about philosophically how to approach that. And the most important way I feel to think of your website is like the special features on a DVD. So think of your website as that companion to the story that helps accentuate it. Jim, what kind of special features do you like on a DVD when you’re watching one?
Jim: Well, I immediately go to the Bloopers. The bloopers are fun, they make me laugh, you get a little bit of the behind-the-scenes look and feel for who the actors are. The other thing I love is the continuity things, right, where “why did this continuity break here, and why didn’t it break there” and the other thing I love hearing about is how did this story come together?
In other words, it started off as a screenplay or possibly started off as a novel, and then a group of people came together to make this thing into a movie. So I really like the story behind the story.
#1 Deleted Scenes & Alternate Endings
Thomas: Yeah. Exactly, which leads us straight into our first thing, which is Deleted Scenes and alternate endings. This is one of my favorite things to see on a DVD. It’s like, I want to know the other ways that it could have gone or the other scenes that could have been there. Because if you really fall in love with the story, you want more of it when you’re done, right? 
I remember being so sad when Lord of The Rings ended, like “I want to read more” and there was no more, and Tolkien was dead, and oh it was the worst. It started me on my track of reading other people’s fantasy books, because I was like “well I’m not going to find more from Tolkien so I have to start exploring other writers” and so this is something you can put on your website– deleted scenes and alternate endings from your book. 
Something that makes people curious and also interested. It’s the sort of thing, especially if you mention it, “Deleted Scenes available on book title.com”, now suddenly I’m curious to go visit your website and find out more about you.
Jim: Yeah I love that idea, Thomas, because for example, [with] The Five Times I Met Myself, I’ve had a number of readers write to me and say, “Oh gosh, I was just hoping it could have ended this way, that could have been great” and I’ve written back and say “well it did actually end that way, that’s the way it originally ended” and then we decided to change it up. So you’ve kind of inspired me right now to go back and put that on my website for people that want to see how the story originally ended.
#2 Integrated Blog
Thomas: Another thing that authors are looking for, the 2nd thing people are looking for on your website, is a blog. And they want the blog integrated into your website. And I will say, authors have gotten much better about this nowadays. Years ago people used to have their blog on one website and their website on a separate website. So they had a blogspot over here and their website, their name.com. You want that all together.]]></description>
<enclosure  url='https://play.hubhopper.com/550a2fd0bde55e39075012662b69208c.mp3?s=rss-feed'  length='18080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1184</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052022/110-11-ways-proven-to-draw-readers-to-your-novels-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052022/110-11-ways-proven-to-draw-readers-to-your-novels-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >113 – Content Marketing With Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/113-content-marketing-with-joanna-penn-1788977483/33052023</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905967</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:15:39 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/113/

Introduction
James L Rubart: And in this episode, we’re going to talk about how to use content to promote your book.
Thomas Umstattd Jr.: Joanna Penn is an award-nominated, New York Times bestselling author of thrillers under J.F.Penn. She has sold over half a million books all over the world. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.
Joanna and I got started blogging about marketing for authors at about the same time in 2007. Joanna smartly focused on independent authors while we at Author Tech Tips and Author Media focused too much on traditional authors. She got on the ship that was rising and I got on the ship that was sinking. So I have since drunk the indie author Kool-Aid, but Joanna, welcome to the show.
Joanna Penn: Oh thanks for having me guys. And it’s so funny you say that, because someone was asking me the other day “why does your blog always come up when people Google stuff” and I’m like it’s because I started in 2008 blogging about self-publishing when seriously nobody wanted to know about self-publishing. So if you get early on something that’s not popular, then when it finally becomes popular, you know you’ll be out in front. But yeah it’s great. We’re talking about this today.
James Rubart: Well and it’s not only the fact that you got in early, but you have excellent content. Thomas and I are both fans of your show. So congratulations on doing it for a long time, but also doing it so well.
Joanna Penn: Thank you so much. I was also saying to someone “check out the Wayback Machine. You guys know the Wayback Machine, when you can look at websites what they looked like. My site in 2009 was a lot different. So again, we will get better over time, right?
What is content?
Thomas Umstattd: I want to talk about content, and Joanna, it’s really easy for those of us in the industry to just assume we know what content means.
I was working at a radio station, I had a radio show. And they were struggling, and I was like “you need to be focusing on creating content.” And one of the staff people at the radio station, looked at me and said “What do you mean by content?” And I was like…”what do you mean, ‘what do you mean by content?’?”
So what is content?
Joanna Penn: So, for me, content as it relates to marketing, so let’s call it Content Marketing, is basically creating and sharing online material, like articles, video, audio, images, that don’t explicitly market your products. Not “buy my book” type stuff, but instead, attract attention to your Web site or your profile with the aim that some of the people who check out your content is a bit of a full-on approach.
So lots of people might look at a blog post and then some of them may end up joining your email list, following you on social media and may eventually buy your books. So I find it very attractive as an introvert, which is why I’ve always done it because it’s an attraction form of marketing. So in nonfiction it’s putting out useful stuff and fiction we’ll be talking about more in detail. But you know it’s attracting your ideal readers when it comes to being an author.
How does content marketing work for introverted authors?
James Rubart: Joanna, talk to us for a second, because you just said a keyword that I relate to and a lot of our listeners relate to, and that is introvert. A lot of people just do not want to do the marketing. But you’re saying this is a way for introverted authors to actually do marketing.
Joanna Penn: This is something I care a lot about as well.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/113/

Introduction
James L Rubart: And in this episode, we’re going to talk about how to use content to promote your book.
Thomas Umstattd Jr.: Joanna Penn is an award-nominated, New York Times bestselling author of thrillers under J.F.Penn. She has sold over half a million books all over the world. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.
Joanna and I got started blogging about marketing for authors at about the same time in 2007. Joanna smartly focused on independent authors while we at Author Tech Tips and Author Media focused too much on traditional authors. She got on the ship that was rising and I got on the ship that was sinking. So I have since drunk the indie author Kool-Aid, but Joanna, welcome to the show.
Joanna Penn: Oh thanks for having me guys. And it’s so funny you say that, because someone was asking me the other day “why does your blog always come up when people Google stuff” and I’m like it’s because I started in 2008 blogging about self-publishing when seriously nobody wanted to know about self-publishing. So if you get early on something that’s not popular, then when it finally becomes popular, you know you’ll be out in front. But yeah it’s great. We’re talking about this today.
James Rubart: Well and it’s not only the fact that you got in early, but you have excellent content. Thomas and I are both fans of your show. So congratulations on doing it for a long time, but also doing it so well.
Joanna Penn: Thank you so much. I was also saying to someone “check out the Wayback Machine. You guys know the Wayback Machine, when you can look at websites what they looked like. My site in 2009 was a lot different. So again, we will get better over time, right?
What is content?
Thomas Umstattd: I want to talk about content, and Joanna, it’s really easy for those of us in the industry to just assume we know what content means.
I was working at a radio station, I had a radio show. And they were struggling, and I was like “you need to be focusing on creating content.” And one of the staff people at the radio station, looked at me and said “What do you mean by content?” And I was like…”what do you mean, ‘what do you mean by content?’?”
So what is content?
Joanna Penn: So, for me, content as it relates to marketing, so let’s call it Content Marketing, is basically creating and sharing online material, like articles, video, audio, images, that don’t explicitly market your products. Not “buy my book” type stuff, but instead, attract attention to your Web site or your profile with the aim that some of the people who check out your content is a bit of a full-on approach.
So lots of people might look at a blog post and then some of them may end up joining your email list, following you on social media and may eventually buy your books. So I find it very attractive as an introvert, which is why I’ve always done it because it’s an attraction form of marketing. So in nonfiction it’s putting out useful stuff and fiction we’ll be talking about more in detail. But you know it’s attracting your ideal readers when it comes to being an author.
How does content marketing work for introverted authors?
James Rubart: Joanna, talk to us for a second, because you just said a keyword that I relate to and a lot of our listeners relate to, and that is introvert. A lot of people just do not want to do the marketing. But you’re saying this is a way for introverted authors to actually do marketing.
Joanna Penn: This is something I care a lot about as well.]]></description>
<enclosure  url='https://play.hubhopper.com/0bb580a326ff00dc06c9171ba7407d3e.mp3?s=rss-feed'  length='32620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2137</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052023/113-content-marketing-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052023/113-content-marketing-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >112 Where to Build Your Platform As an Unpublished Novelist</title>
<link >https://listen.hubhopper.com/episode/112-where-to-build-your-platform-as-an-unpublished-novelist-1788977483/33052024</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905995</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:13:38 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/112/

Listener Question
I’m an emerging author. I have almost completed a novel and have written 20+ short stories, but I have not submitted them for publication. I understand it is important to have an author’s platform–a website/blog. My question, if you are as yet unpublished, what kinds of things should you upload to your website–a sample chapter from the book, sample short stories, all your short stories to show your range of style?
 Transcript:


Jim: I’m James L Rubart but everybody calls me Jim
Thomas: I’m Thomas Umstattd Jr.
Jim: And this is the show for novelists who want to become bestselling authors but aren’t necessarily fond of marketing. And in this episode, Thomas, we’re going to talk about how to start building your platform before your first book comes out. And I’m excited to get into this because I think you and I might disagree on a few points but I’ve got to ask you about your recent trip. You and Margaret went out of the country recently, didn’t you?


Thomas: That’s right. So my book on dating and relationships has landed me on a documentary. So the documentary crew had me out to Canada to talk about my book and to talk about dating and relationships. We haven’t talked about documentary marketing and getting on those, so it will be interesting to see once the documentary comes out if it has an impact and what kind of impact it has on book sales. So stay tuned, we’ll let you know.
Jim: Well that’s going to be good! So they were actually filming you, you were part of this documentary, they were interviewing you and talking to you?
Thomas: That’s right. Somebody else who had written a very popular book on the topic is changing his views a little bit, and he’s making a documentary about that evolution. So I actually disagree with his original book, and so this was a discussion between us. It will be very interesting to see how it works into the documentary at the end. Hopefully I won’t come across as The Villain, so that’s always a risk when you’re in a documentary, in that it’s not a favorable documentary on a topic.
Jim: That’s true, you don’t know how it’s going to be edited right? So I know that things change in documentary and filming schedules and all this, but is there a tentative release date for when this is going to come out?
Thomas: Yeah, 2018. Sometime…
Jim: Sometime in 2018, alright. Well, we’ll keep everyone posted.
Thomas: So this topic about marketing for unpublished authors actually comes from a listener question. Carol Magai asks,
Jim: “I’m an emerging author. I’ve almost completed a novel and I’ve written 20 or more short stories but I haven’t submitted them for publication at this point in time. I understand it’s important to have an author’s platform, a website, a blog, some kind of exposure. So my question is, if you aren’t yet published, what kinds of things should you upload to your website? Should you upload a sample chapter from the book, sample short stories, all your short stories to show your range? What should I put on that website while I’m submitting and hopefully getting a contract for that first novel?” 
Thomas: All right. So I will say , and Jim you may disagree with this, but I want to first talk about the things not to do, some very common mistakes that I see authors make. And one is spending lots of time on social media thinking that it is platform-building. And I just don’t see this work. I see a lot of authors spending a lot of time on social media that doesn’t end up helping them sell books once their book is ready to go. And that time is better spent doing something else, potentially just working on your craft and writing. Jim, what do you think?
Jim: Well, I think yes and no. Let me give you a specific example of a friend of mine, and I haven’t asked her permission so I’m not going to say her name,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/112/

Listener Question
I’m an emerging author. I have almost completed a novel and have written 20+ short stories, but I have not submitted them for publication. I understand it is important to have an author’s platform–a website/blog. My question, if you are as yet unpublished, what kinds of things should you upload to your website–a sample chapter from the book, sample short stories, all your short stories to show your range of style?
 Transcript:


Jim: I’m James L Rubart but everybody calls me Jim
Thomas: I’m Thomas Umstattd Jr.
Jim: And this is the show for novelists who want to become bestselling authors but aren’t necessarily fond of marketing. And in this episode, Thomas, we’re going to talk about how to start building your platform before your first book comes out. And I’m excited to get into this because I think you and I might disagree on a few points but I’ve got to ask you about your recent trip. You and Margaret went out of the country recently, didn’t you?


Thomas: That’s right. So my book on dating and relationships has landed me on a documentary. So the documentary crew had me out to Canada to talk about my book and to talk about dating and relationships. We haven’t talked about documentary marketing and getting on those, so it will be interesting to see once the documentary comes out if it has an impact and what kind of impact it has on book sales. So stay tuned, we’ll let you know.
Jim: Well that’s going to be good! So they were actually filming you, you were part of this documentary, they were interviewing you and talking to you?
Thomas: That’s right. Somebody else who had written a very popular book on the topic is changing his views a little bit, and he’s making a documentary about that evolution. So I actually disagree with his original book, and so this was a discussion between us. It will be very interesting to see how it works into the documentary at the end. Hopefully I won’t come across as The Villain, so that’s always a risk when you’re in a documentary, in that it’s not a favorable documentary on a topic.
Jim: That’s true, you don’t know how it’s going to be edited right? So I know that things change in documentary and filming schedules and all this, but is there a tentative release date for when this is going to come out?
Thomas: Yeah, 2018. Sometime…
Jim: Sometime in 2018, alright. Well, we’ll keep everyone posted.
Thomas: So this topic about marketing for unpublished authors actually comes from a listener question. Carol Magai asks,
Jim: “I’m an emerging author. I’ve almost completed a novel and I’ve written 20 or more short stories but I haven’t submitted them for publication at this point in time. I understand it’s important to have an author’s platform, a website, a blog, some kind of exposure. So my question is, if you aren’t yet published, what kinds of things should you upload to your website? Should you upload a sample chapter from the book, sample short stories, all your short stories to show your range? What should I put on that website while I’m submitting and hopefully getting a contract for that first novel?” 
Thomas: All right. So I will say , and Jim you may disagree with this, but I want to first talk about the things not to do, some very common mistakes that I see authors make. And one is spending lots of time on social media thinking that it is platform-building. And I just don’t see this work. I see a lot of authors spending a lot of time on social media that doesn’t end up helping them sell books once their book is ready to go. And that time is better spent doing something else, potentially just working on your craft and writing. Jim, what do you think?
Jim: Well, I think yes and no. Let me give you a specific example of a friend of mine, and I haven’t asked her permission so I’m not going to say her name,]]></description>
<enclosure  url='https://play.hubhopper.com/e75b28a090070f9c3bb73bb2f3f1ce33.mp3?s=rss-feed'  length='26290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1723</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052024/112-where-to-build-your-platform-as-an-unpublished-novelist.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052024/112-where-to-build-your-platform-as-an-unpublished-novelist.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >114 – Five Kinds of Author Homepages</title>
<link >https://listen.hubhopper.com/episode/114-five-kinds-of-author-homepages-1788977483/33052025</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905952</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:03:55 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/114/

Different kinds of authors need different things from their home pages. Here is how to make sure you have the right kind of homepage.
Introduction
TLDR:

* Not all authors are the same, their homepages need to do different things.
* Your homepage needs to:

* Satisfy your visitor’s desires (why are they visiting your website in the first place)
* Accomplish your goals. (what do you want them to do now that they are on your site)



James L Rubart (Jim): And in this episode, we’re going to talk about the five different kinds of homepages that authors use and figure out which one is going to work best for you. So Thomas, we’re telling people that not all homepages work for all authors. One size does not fit all. Is that what you’re saying?
Thomas Umstattd Jr.: That’s right. Different authors need different things from their home pages. And part of the reason this is the case is that your readers are different. So not all authors have the same kind of readers and not all authors are in the same place in their career. So they don’t have necessarily the same things to say. But ultimately your home page needs to satisfy your visitors’ desires. So what do they desire when they come to your website? What do they want? What are they looking for? And it needs to accomplish your goals as an author. So if you’re trying to sell your book, you’re going to have a different kind of homepage than if you’re trying to build anticipation for your first book that’s not out yet.
Jim: OK, so let’s go to the first homepage Web site. What would you call that, Thomas?
Homepage #1 Placeholder Website
TLDR:

* Perhaps the best kind of website for unpublished novelists.
* Goal: start building domain authority and claim your place on the web.
* Look professional enough to impress publishers, agents, potential readers
* This is your business card
* Link to your social media
* Headshot
* Bio
* Mailchimp signup form for book updates.
* MyBookProgress
* What is the action you want them to take?

Thomas: So the first kind of home page is what I’ll call a placeholder Web site. In fact, this home page isn’t just a home page. It is the entire Web site. So if you’re a novelist and you’re writing your first book, you need to have a home page.. You need to have yourname dot com or your name, your middle name, and your last name dot com–whatever it is you’re able to get reserved so you can start to build some authority, some reputation, some age on that domain. Google likes domains that have been around for a long time.
You want to start that time as soon as possible. And also you want to something you’re able to put on your business card, something to be able to give agents— or, if you’re going indie, to cover designers— just so that you exist, so you’re real. You’re not real until you’re really on Google. So you need to have that web site, but it doesn’t need to be this big complicated web site with lots of pages. A single web page is fine. So for a placeholder Web site.
Jim: Well, as you mentioned, this is your business card. This is where agents and editors and potential readers are going to go to find you. They want to see that you exist. Until you exist with a home page or just one page, people are not going to think you’re serious, so that’s why it’s critical.
Thomas: That’s right. Your goal here with this kind of web page is to start building your authority for Google and to start building your newsletter so that as people are stumbling across– you know, they hear about you, or you’re at a Christmas party and you’re like “oh yeah. And you can find me at my name dot com.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/114/

Different kinds of authors need different things from their home pages. Here is how to make sure you have the right kind of homepage.
Introduction
TLDR:

* Not all authors are the same, their homepages need to do different things.
* Your homepage needs to:

* Satisfy your visitor’s desires (why are they visiting your website in the first place)
* Accomplish your goals. (what do you want them to do now that they are on your site)



James L Rubart (Jim): And in this episode, we’re going to talk about the five different kinds of homepages that authors use and figure out which one is going to work best for you. So Thomas, we’re telling people that not all homepages work for all authors. One size does not fit all. Is that what you’re saying?
Thomas Umstattd Jr.: That’s right. Different authors need different things from their home pages. And part of the reason this is the case is that your readers are different. So not all authors have the same kind of readers and not all authors are in the same place in their career. So they don’t have necessarily the same things to say. But ultimately your home page needs to satisfy your visitors’ desires. So what do they desire when they come to your website? What do they want? What are they looking for? And it needs to accomplish your goals as an author. So if you’re trying to sell your book, you’re going to have a different kind of homepage than if you’re trying to build anticipation for your first book that’s not out yet.
Jim: OK, so let’s go to the first homepage Web site. What would you call that, Thomas?
Homepage #1 Placeholder Website
TLDR:

* Perhaps the best kind of website for unpublished novelists.
* Goal: start building domain authority and claim your place on the web.
* Look professional enough to impress publishers, agents, potential readers
* This is your business card
* Link to your social media
* Headshot
* Bio
* Mailchimp signup form for book updates.
* MyBookProgress
* What is the action you want them to take?

Thomas: So the first kind of home page is what I’ll call a placeholder Web site. In fact, this home page isn’t just a home page. It is the entire Web site. So if you’re a novelist and you’re writing your first book, you need to have a home page.. You need to have yourname dot com or your name, your middle name, and your last name dot com–whatever it is you’re able to get reserved so you can start to build some authority, some reputation, some age on that domain. Google likes domains that have been around for a long time.
You want to start that time as soon as possible. And also you want to something you’re able to put on your business card, something to be able to give agents— or, if you’re going indie, to cover designers— just so that you exist, so you’re real. You’re not real until you’re really on Google. So you need to have that web site, but it doesn’t need to be this big complicated web site with lots of pages. A single web page is fine. So for a placeholder Web site.
Jim: Well, as you mentioned, this is your business card. This is where agents and editors and potential readers are going to go to find you. They want to see that you exist. Until you exist with a home page or just one page, people are not going to think you’re serious, so that’s why it’s critical.
Thomas: That’s right. Your goal here with this kind of web page is to start building your authority for Google and to start building your newsletter so that as people are stumbling across– you know, they hear about you, or you’re at a Christmas party and you’re like “oh yeah. And you can find me at my name dot com.]]></description>
<enclosure  url='https://play.hubhopper.com/7a38fd166e5ef5a73f58f005af066a78.mp3?s=rss-feed'  length='16240000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1064</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052025/114-five-kinds-of-author-homepages.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052025/114-five-kinds-of-author-homepages.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >115 – Why Traditional Authors should NEVER pay for marketing</title>
<link >https://listen.hubhopper.com/episode/115-why-traditional-authors-should-never-pay-for-marketing-1788977483/33052026</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905934</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:02:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/115/

Quick Notes:
TLDR:

Technical Mix Up on Episode numbers. You might have missed episode 112. I did not go out as an email. 
Clarification on blogging. We agree with everything Joanna said…. If you have a novel on Amazon. If you don’t, focus on craft.
We are Extending the Survey 

 
James L. Rubart (Jim): And in this episode, we’re going to talk to you about why traditionally published authors should not spend any money marketing their books.
But first, Thomas, we’re in the Thanksgiving-Christmas holiday season. Does it seem different this year? Being a newlywed, I mean— it’s a different dynamic, right?
Thomas Umstattd Jr.: It is. I will say, the romantic songs–Christmas songs–that I used to hate, now have new life. And I’m in a relationship and I’m enjoying them quite a bit more. And I will say, over the holidays it’s common for podcasts to take a break. A couple of weeks ago you may have noticed that we didn’t have an episode come out. That was on me. We actually did have an episode come out. We did all the work, we recorded it, everything… and with the holidays happening, I forgot to push “publish!” So you may notice an extra episode in your feed this week.
The episode, in case you missed it, is Episode 112, “Where To Build Your Platform As An Unpublished Novelist. ”
Thomas: And I do want to say, because that episode makes it sound like we hate blogging… you’re thinking “you were talking with Joanna! You were like ‘oh I can use this great strategy’ and now you’re saying ‘we hate blogging’– what’s the deal?” Well, let me clarify. If you do not have a book on Amazon you should not be blogging.
Jim: Well, they COULD be blogging. They could be, but the majority of their focus needs to be writing.
Thomas: That’s right. You need to be focused on learning how to write a great book and focusing on your craft, if you’re not yet published. If you have a novel on Amazon that is purchasable, then the toolbox of content marketing that we’ve talked about with Joanna opens up to you. So we don’t actually disagree with ourselves as much as we made it sound.
I apologize for making that unclear. Blogging can be a great tool if you’re a published novelist, if you use the techniques that we talked about in Episode 113 with Joanna Penn . But if you are unpublished, focus on writing a better book.
We also recommend going through the Five-Year Plan Course that will help you get your craft up to speed that you can find out about at Novelmarketing.com.
One other mixup over the holidays—I’m just full of apologies in the beginning of this episode! I’m sorry everybody. The survey that we mentioned…there were some bugs with it. Initially some people were unable to take it. All of those issues have been fixed. So we’re extending it a little bit longer. We really would appreciate if you would take the survey. Go to novelmarketing.com. Take the survey. It takes just a couple of minutes, it really does help us, moving into 2018, to make this show better.
Intro
This topic comes from a blog post Thomas recently wrote , and it’s getting a strong reaction. Some people saying, YES! Others not so much. And even if you’re not traditionally published,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/115/

Quick Notes:
TLDR:

Technical Mix Up on Episode numbers. You might have missed episode 112. I did not go out as an email. 
Clarification on blogging. We agree with everything Joanna said…. If you have a novel on Amazon. If you don’t, focus on craft.
We are Extending the Survey 

 
James L. Rubart (Jim): And in this episode, we’re going to talk to you about why traditionally published authors should not spend any money marketing their books.
But first, Thomas, we’re in the Thanksgiving-Christmas holiday season. Does it seem different this year? Being a newlywed, I mean— it’s a different dynamic, right?
Thomas Umstattd Jr.: It is. I will say, the romantic songs–Christmas songs–that I used to hate, now have new life. And I’m in a relationship and I’m enjoying them quite a bit more. And I will say, over the holidays it’s common for podcasts to take a break. A couple of weeks ago you may have noticed that we didn’t have an episode come out. That was on me. We actually did have an episode come out. We did all the work, we recorded it, everything… and with the holidays happening, I forgot to push “publish!” So you may notice an extra episode in your feed this week.
The episode, in case you missed it, is Episode 112, “Where To Build Your Platform As An Unpublished Novelist. ”
Thomas: And I do want to say, because that episode makes it sound like we hate blogging… you’re thinking “you were talking with Joanna! You were like ‘oh I can use this great strategy’ and now you’re saying ‘we hate blogging’– what’s the deal?” Well, let me clarify. If you do not have a book on Amazon you should not be blogging.
Jim: Well, they COULD be blogging. They could be, but the majority of their focus needs to be writing.
Thomas: That’s right. You need to be focused on learning how to write a great book and focusing on your craft, if you’re not yet published. If you have a novel on Amazon that is purchasable, then the toolbox of content marketing that we’ve talked about with Joanna opens up to you. So we don’t actually disagree with ourselves as much as we made it sound.
I apologize for making that unclear. Blogging can be a great tool if you’re a published novelist, if you use the techniques that we talked about in Episode 113 with Joanna Penn . But if you are unpublished, focus on writing a better book.
We also recommend going through the Five-Year Plan Course that will help you get your craft up to speed that you can find out about at Novelmarketing.com.
One other mixup over the holidays—I’m just full of apologies in the beginning of this episode! I’m sorry everybody. The survey that we mentioned…there were some bugs with it. Initially some people were unable to take it. All of those issues have been fixed. So we’re extending it a little bit longer. We really would appreciate if you would take the survey. Go to novelmarketing.com. Take the survey. It takes just a couple of minutes, it really does help us, moving into 2018, to make this show better.
Intro
This topic comes from a blog post Thomas recently wrote , and it’s getting a strong reaction. Some people saying, YES! Others not so much. And even if you’re not traditionally published,]]></description>
<enclosure  url='https://play.hubhopper.com/101763828bbbc9656281a0bf72320e22.mp3?s=rss-feed'  length='22170000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1453</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052026/115-why-traditional-authors-should-never-pay-for-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052026/115-why-traditional-authors-should-never-pay-for-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >117 – How to Plan a Successful New Year with Tracy Higley</title>
<link >https://listen.hubhopper.com/episode/117-how-to-plan-a-successful-new-year-with-tracy-higley-1788977483/33052027</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905979</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 19:01:18 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/117/

In this episode, we are going to talk about how to make your next year your best year. And joining us today is a special guest and good friend of ours, Tracy Higley . Tracy is a bestselling novelist, CEO of an extremely successful retail business, a part-time college professor, president of Impactivity , and mom of four.
 
Yes, you’ve probably already guessed that Tracy has figured out how to clone herself. Seriously, Tracy obviously knows what it’s like to be super-busy and handle it well. But, she definitely went through the process of crashing and burning More than once. But that means she’s figured out how to be highly entrepreneurial, and at the same time, find balance in her life. And now she loves teaching and showing others how to get centered and pursue a healthy life that has lasting impact.
 
Questions:

* Why is planning important? Can’t authors just wing it?
* How important do you feel goal-setting is when it comes to writing and marketing a novel?
* What do you think is the most effective way to plan next year’s marketing efforts?
* What does a budget look like? Money, energy, time.
* What advice do you give to people who have a plan, but have trouble motivating themselves to implement the plan?
* Plan to measure next year.

* Book Keeping
* Rescue Time 


* What’s your advice for people who hate marketing?
* Where does work/life balance fit into all this marketing work, for someone who is trying to add marketing to an already crazy-busy life?
* Tracy where can we find more about you?

 
IMPACTIVITY:
Impactivity helps you discover and embrace the unique adventure of your life, so you can shift the way you naturally do your best work into a lifestyle that has lasting impact. With books, workbooks, articles and a podcast, Impactivity is helping people find their dream, get free to follow it, and do it all in a healthy way. You can start checking out the many resources at impactivity.com .
Links

* impactivity.com/cure 
* Impactivity Podcast 

 
Sponsor: Five Year Plan to Becoming a Bestselling Author 
Speaking of planning Thomas and I created a course to help guide you through the first five years or your writing career. We like to call it the five year plan to instant, overnight success. If you want to become a best-selling author, this course will walk you through everything you need to do to get there. It is a lot of work, but the results are guaranteed. It has two guarantees. A 30 day any reason guarantee and a 5 year “I tried it and it didn’t work” guaranty. This is one of the most comprehensive courses of its kind and the price will be going up next year.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/117/

In this episode, we are going to talk about how to make your next year your best year. And joining us today is a special guest and good friend of ours, Tracy Higley . Tracy is a bestselling novelist, CEO of an extremely successful retail business, a part-time college professor, president of Impactivity , and mom of four.
 
Yes, you’ve probably already guessed that Tracy has figured out how to clone herself. Seriously, Tracy obviously knows what it’s like to be super-busy and handle it well. But, she definitely went through the process of crashing and burning More than once. But that means she’s figured out how to be highly entrepreneurial, and at the same time, find balance in her life. And now she loves teaching and showing others how to get centered and pursue a healthy life that has lasting impact.
 
Questions:

* Why is planning important? Can’t authors just wing it?
* How important do you feel goal-setting is when it comes to writing and marketing a novel?
* What do you think is the most effective way to plan next year’s marketing efforts?
* What does a budget look like? Money, energy, time.
* What advice do you give to people who have a plan, but have trouble motivating themselves to implement the plan?
* Plan to measure next year.

* Book Keeping
* Rescue Time 


* What’s your advice for people who hate marketing?
* Where does work/life balance fit into all this marketing work, for someone who is trying to add marketing to an already crazy-busy life?
* Tracy where can we find more about you?

 
IMPACTIVITY:
Impactivity helps you discover and embrace the unique adventure of your life, so you can shift the way you naturally do your best work into a lifestyle that has lasting impact. With books, workbooks, articles and a podcast, Impactivity is helping people find their dream, get free to follow it, and do it all in a healthy way. You can start checking out the many resources at impactivity.com .
Links

* impactivity.com/cure 
* Impactivity Podcast 

 
Sponsor: Five Year Plan to Becoming a Bestselling Author 
Speaking of planning Thomas and I created a course to help guide you through the first five years or your writing career. We like to call it the five year plan to instant, overnight success. If you want to become a best-selling author, this course will walk you through everything you need to do to get there. It is a lot of work, but the results are guaranteed. It has two guarantees. A 30 day any reason guarantee and a 5 year “I tried it and it didn’t work” guaranty. This is one of the most comprehensive courses of its kind and the price will be going up next year.]]></description>
<enclosure  url='https://play.hubhopper.com/091bf72e9f9ee67cde0a31ba66e533f2.mp3?s=rss-feed'  length='22630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1482</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052027/117-how-to-plan-a-successful-new-year-with-tracy-higley.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052027/117-how-to-plan-a-successful-new-year-with-tracy-higley.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >116 Important Changes GoodReads Giveaways</title>
<link >https://listen.hubhopper.com/episode/116-important-changes-goodreads-giveaways-1788977483/33052028</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905987</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:58:07 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/116/

GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing . Here’s everything you need to know about giving away books on GoodReads.
Introduction
TLDR:

* Jim is out sick today.
* We don’t talk about a lot of news on this show.
* Try to focus on evergreen topics
* GoodReads is making a major change you need to know about.
* Specifically, GoodReads is changing how giveaways work.

I’m Thomas Umstattd Jr., and James L. Rubart, who normally joins me on the show, is out sick today, so I am going solo. So we’re hoping that Jim feels better.
But what we’re going to talk about today —or what I’m going to talk about– is Goodreads giveaways. There’s been a huge change in how Goodreads works. Now generally we try to focus on evergreen topics on the show. We don’t like to cover current news. There’s some really good podcasts that do that, like the Sell More Books Show is mostly covering brand new news. So we like to cover marketing principles that don’t change quickly. But with Goodreads, this change is so important I feel like we’ve got to cover it.
Background
TLDR:

* Back in episodes 12 and 14 we talked about how to use GoodReads to market your book.
* One of the most effective techniques back then was to give books away for free.
* GoodReads makes is easy to host a giveaway and you get lots of benefits from the publicity.
* Wasn’t free, you had to ship a physical book, which typically cost $5-$10 per book for printing and shipping. So if you give away 10 books it is $50 to $100 to host a giveaway.
* We recommend giving away one book at a time which was a great deal in terms of cost per impression. The cost of the giveaway was no more than $10 and you got a lot of attention for that $10.

So a little bit of background. Back in Episodes 12 and 14 we talk about how to use Goodreads to market your book. We had Randy Ingermanson on, and one of the techniques that we talked about was giving away your book for free.
Randy did some experiments, and we found that giving away just one book over and over again was quite effective. So it wasn’t free to give away a book; you had to send a physical book to the winner of the contest that Goodreads hosted for you. But that would cost five to ten dollars per book depending on how much your printing and shipping was to that person. If you gave away 10 books, it was a bit pricey, it’s fifty to a hundred bucks, but if you gave away just one book, which we found was the best bang for the buck, it was only 10 bucks to host a giveaway. So it was a pretty good deal if you are marketing your book on a budget.
The problem:
The problem though was that it was such a good technique, everyone started doing it. So people didn’t just hear about it from the Novel Marketing podcast, they also heard about it other places.
And it’s gotten so crowded. I checked yesterday: there are 3000 books being given away. 3000 different titles in the giveaway section, which is too many for readers to browse. So it’s a little bit overwhelming and the result is that it’s not as effective as it used to be.
What is Changing:
TLDR:

* Indie Authors in KDP will be able to give away ebook copies for the first time.
* Traditional publishers got this a while back and there was a lot of complaining that this was not fair.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/116/

GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing . Here’s everything you need to know about giving away books on GoodReads.
Introduction
TLDR:

* Jim is out sick today.
* We don’t talk about a lot of news on this show.
* Try to focus on evergreen topics
* GoodReads is making a major change you need to know about.
* Specifically, GoodReads is changing how giveaways work.

I’m Thomas Umstattd Jr., and James L. Rubart, who normally joins me on the show, is out sick today, so I am going solo. So we’re hoping that Jim feels better.
But what we’re going to talk about today —or what I’m going to talk about– is Goodreads giveaways. There’s been a huge change in how Goodreads works. Now generally we try to focus on evergreen topics on the show. We don’t like to cover current news. There’s some really good podcasts that do that, like the Sell More Books Show is mostly covering brand new news. So we like to cover marketing principles that don’t change quickly. But with Goodreads, this change is so important I feel like we’ve got to cover it.
Background
TLDR:

* Back in episodes 12 and 14 we talked about how to use GoodReads to market your book.
* One of the most effective techniques back then was to give books away for free.
* GoodReads makes is easy to host a giveaway and you get lots of benefits from the publicity.
* Wasn’t free, you had to ship a physical book, which typically cost $5-$10 per book for printing and shipping. So if you give away 10 books it is $50 to $100 to host a giveaway.
* We recommend giving away one book at a time which was a great deal in terms of cost per impression. The cost of the giveaway was no more than $10 and you got a lot of attention for that $10.

So a little bit of background. Back in Episodes 12 and 14 we talk about how to use Goodreads to market your book. We had Randy Ingermanson on, and one of the techniques that we talked about was giving away your book for free.
Randy did some experiments, and we found that giving away just one book over and over again was quite effective. So it wasn’t free to give away a book; you had to send a physical book to the winner of the contest that Goodreads hosted for you. But that would cost five to ten dollars per book depending on how much your printing and shipping was to that person. If you gave away 10 books, it was a bit pricey, it’s fifty to a hundred bucks, but if you gave away just one book, which we found was the best bang for the buck, it was only 10 bucks to host a giveaway. So it was a pretty good deal if you are marketing your book on a budget.
The problem:
The problem though was that it was such a good technique, everyone started doing it. So people didn’t just hear about it from the Novel Marketing podcast, they also heard about it other places.
And it’s gotten so crowded. I checked yesterday: there are 3000 books being given away. 3000 different titles in the giveaway section, which is too many for readers to browse. So it’s a little bit overwhelming and the result is that it’s not as effective as it used to be.
What is Changing:
TLDR:

* Indie Authors in KDP will be able to give away ebook copies for the first time.
* Traditional publishers got this a while back and there was a lot of complaining that this was not fair.]]></description>
<enclosure  url='https://play.hubhopper.com/413545cdf9d37fa2e17039ebf9781f84.mp3?s=rss-feed'  length='16650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1091</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052028/116-important-changes-goodreads-giveaways.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052028/116-important-changes-goodreads-giveaways.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >119 Working with Beta Readers, Crowdfunding, and More with Curt Iles</title>
<link >https://listen.hubhopper.com/episode/119-working-with-beta-readers-crowdfunding-and-more-with-curt-iles-1788977483/33052029</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905960</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:55:09 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/119/

In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing. And you might have figured out that author is Curt Isles. Curt, so good to have you on the show.
Curt and I met …
Curt says about himself, that he’s a Southern writer who is passionate about sharing about the unique pineywoods region of western Louisiana. It is a unique area, long called “No Man’s Land” as well as the “Outlaw Strip” and I deeply love its history, culture, and people. I’m a storyteller and am always searching for remarkable stories, especially those that reflect my heritage. He has thirteen books published as well as over a thousand blog posts .
www.creekbank.net/blog. 
Questions:

* Tell us a bit about your journey as an author.
* Kickstarter, pros and cons (Crowdfunding Course Link )
* Talk about new books their impact on evergreen sales
* Beta readers

What are beta readers?
Why would you want beta readers?
Who do you look for when looking for beta reader
How do you find beta readers.



Sponsor:

Novel Marketing Five Year Plan to overnight success …
Step by step guidance for the next 5 years of your writing career.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/119/

In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing. And you might have figured out that author is Curt Isles. Curt, so good to have you on the show.
Curt and I met …
Curt says about himself, that he’s a Southern writer who is passionate about sharing about the unique pineywoods region of western Louisiana. It is a unique area, long called “No Man’s Land” as well as the “Outlaw Strip” and I deeply love its history, culture, and people. I’m a storyteller and am always searching for remarkable stories, especially those that reflect my heritage. He has thirteen books published as well as over a thousand blog posts .
www.creekbank.net/blog. 
Questions:

* Tell us a bit about your journey as an author.
* Kickstarter, pros and cons (Crowdfunding Course Link )
* Talk about new books their impact on evergreen sales
* Beta readers

What are beta readers?
Why would you want beta readers?
Who do you look for when looking for beta reader
How do you find beta readers.



Sponsor:

Novel Marketing Five Year Plan to overnight success …
Step by step guidance for the next 5 years of your writing career.]]></description>
<enclosure  url='https://play.hubhopper.com/1711d211d775ca936ff31cbb3b5159b8.mp3?s=rss-feed'  length='30570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2003</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052029/119-working-with-beta-readers-crowdfunding-and-more-with-curt-iles.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052029/119-working-with-beta-readers-crowdfunding-and-more-with-curt-iles.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >118 – Book Marketing 101: Marketing Funnels</title>
<link >https://listen.hubhopper.com/episode/118-book-marketing-101-marketing-funnels-1788977483/33052030</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905989</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:52:48 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/118/

Introduction
Alright, let’s dive into Sales Funnels. This is one of the most important aspects of Marketing. Anytime we work with someone who is not getting the sales they want, this is where we start. The problem is usually somewhere in the funnel or a poor product-market fit.
For this episode, we’re going to assume you have good product market fit. In other words, you’ve written a stellar book of staggering genius, and there’s an audience out there who would love to read it.
Which means, if you’re not selling as many books as you’d like to, there’s a problem with your funnel. Now some of you might be saying, “What the heck is a sales funnel?” Glad you asked, let’s start there.
What is a Marketing Funnel?

* Marketing Funnels are sometimes called sales funnels.
* Readers want to read from authors they:

* Know
* Like
* Trust


* Picture an upside-down pyramid. At the top we have strangers and at the bottom we have readers.

* Attract
* Engage
* Convert


* Or put another way:

* Awareness
* Interest
* Action


* The marketing funnel is all about building that relationship with the reader so they trust you with their money.
* Like dating. You went on a lot more first dates than second dates. Not everyone is going to trust you with their money.

Attract/Awareness (Know)

* Attract attention so readers know who you are.
* This is the most expensive piece in both time and money
* Advertising
* PR (Radio Interviews, TV Interviews, Podcasts Interviews)
* Referrals (Other authors talking about you to their tribe)
* Guest Blog Posts (On other authors blogs)
* Downloading a free book on Amazon or Bookbub
* And remember, frequency sells

Engage/Interest (Like)

* Blog
* Podcast
* Content marketing (Episode # 113/talk with Joanna Penn on content marketing)
* Earn email address
* Drip email campaign (We will do this soon, in the meantime, subscribe to our newsletter to see our drip campaign.)
* Social Media
* Reading the free book they downloaded

Convert/Action (Trust)

* The ask.
* The email that asks people to buy the book.
* Sales, discounts
* The last page of the book that tells the reader about the next book in the series.

Sponsor:

* Five Year Plan to overnight success …
* Step by step guidance for the next 5 years of your writing career.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/118/

Introduction
Alright, let’s dive into Sales Funnels. This is one of the most important aspects of Marketing. Anytime we work with someone who is not getting the sales they want, this is where we start. The problem is usually somewhere in the funnel or a poor product-market fit.
For this episode, we’re going to assume you have good product market fit. In other words, you’ve written a stellar book of staggering genius, and there’s an audience out there who would love to read it.
Which means, if you’re not selling as many books as you’d like to, there’s a problem with your funnel. Now some of you might be saying, “What the heck is a sales funnel?” Glad you asked, let’s start there.
What is a Marketing Funnel?

* Marketing Funnels are sometimes called sales funnels.
* Readers want to read from authors they:

* Know
* Like
* Trust


* Picture an upside-down pyramid. At the top we have strangers and at the bottom we have readers.

* Attract
* Engage
* Convert


* Or put another way:

* Awareness
* Interest
* Action


* The marketing funnel is all about building that relationship with the reader so they trust you with their money.
* Like dating. You went on a lot more first dates than second dates. Not everyone is going to trust you with their money.

Attract/Awareness (Know)

* Attract attention so readers know who you are.
* This is the most expensive piece in both time and money
* Advertising
* PR (Radio Interviews, TV Interviews, Podcasts Interviews)
* Referrals (Other authors talking about you to their tribe)
* Guest Blog Posts (On other authors blogs)
* Downloading a free book on Amazon or Bookbub
* And remember, frequency sells

Engage/Interest (Like)

* Blog
* Podcast
* Content marketing (Episode # 113/talk with Joanna Penn on content marketing)
* Earn email address
* Drip email campaign (We will do this soon, in the meantime, subscribe to our newsletter to see our drip campaign.)
* Social Media
* Reading the free book they downloaded

Convert/Action (Trust)

* The ask.
* The email that asks people to buy the book.
* Sales, discounts
* The last page of the book that tells the reader about the next book in the series.

Sponsor:

* Five Year Plan to overnight success …
* Step by step guidance for the next 5 years of your writing career.]]></description>
<enclosure  url='https://play.hubhopper.com/7d720dec954d79448fe029622f8d5870.mp3?s=rss-feed'  length='21630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1417</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052030/118-book-marketing-101-marketing-funnels.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052030/118-book-marketing-101-marketing-funnels.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >121 – Email Marketing for Humans with Bryan Cohen</title>
<link >https://listen.hubhopper.com/episode/121-email-marketing-for-humans-with-bryan-cohen-1788977483/33052031</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905968</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:45:01 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/121/

In this episode we are going to talk about Email Marketing for Humans. Email Marketing is the #1 tool for driving book sales. It is the tractor that pulls all the other marketing efforts behind it. We talk a lot about how important growing your email list.
Today we will be talking with email marketing expert Bryan Cohen . Bryan is a two-time USA Today bestselling author and the co-host of the Sell More Books Show Podcast . He’s also written over 850 book descriptions for other authors in a variety of genres and he boasts over 30,000 email subscribers for his fiction and nonfiction email lists.
I will add that the sell more books show is a good companion to Novel Marketing. They cover news while we cover tend to cover timeless marketing fundamentals.
Questions:

* Why should authors bother with email when readers get so many messages already?

* You’re playing the percentages … a higher percentage will interact to email than any other social media platform.


* Why do authors have trouble connecting with their readers via email?

* Uncomfortable … feels weird to be selling …
* Spotlight Effect


* What are some of the mistakes you see with author newsletters?

* Infrequent … once a quarter isn’t going to do it
* No meat, just “buy”! Or rambling emails, where the link is buried at the bottom.
* Links to seven different things … no real point, you’ve watered it down
* Being genuine is key/real stories/be yourself


* How do authors usually set up emails to go out to their readers?

* Automated emails to the new subscribers …


* How do you get more subscribers?

* QUALITY subscribers? Organic. Not the popular answer, but the real one.
* Have a website, great content,
* I like what you were saying about organic: Make it super obvious how & why to subscribe.


* Does setting up automatic emails make you seem like less of a person and more like a company?

* Ask a question
* Add the first name
* Don’t go crazy with the graphics


* How do you make this process more comfortable?

* Block out a day and write your emails. You’ll start to get into the flow.


* What’s the best place for our audience to connect with you, Bryan?
* And, since our audience are readers, as well as writers, which of your novels would you suggest they start with?

Sponsor:

* Five Year Plan to Becoming An Overnight Success]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/121/

In this episode we are going to talk about Email Marketing for Humans. Email Marketing is the #1 tool for driving book sales. It is the tractor that pulls all the other marketing efforts behind it. We talk a lot about how important growing your email list.
Today we will be talking with email marketing expert Bryan Cohen . Bryan is a two-time USA Today bestselling author and the co-host of the Sell More Books Show Podcast . He’s also written over 850 book descriptions for other authors in a variety of genres and he boasts over 30,000 email subscribers for his fiction and nonfiction email lists.
I will add that the sell more books show is a good companion to Novel Marketing. They cover news while we cover tend to cover timeless marketing fundamentals.
Questions:

* Why should authors bother with email when readers get so many messages already?

* You’re playing the percentages … a higher percentage will interact to email than any other social media platform.


* Why do authors have trouble connecting with their readers via email?

* Uncomfortable … feels weird to be selling …
* Spotlight Effect


* What are some of the mistakes you see with author newsletters?

* Infrequent … once a quarter isn’t going to do it
* No meat, just “buy”! Or rambling emails, where the link is buried at the bottom.
* Links to seven different things … no real point, you’ve watered it down
* Being genuine is key/real stories/be yourself


* How do authors usually set up emails to go out to their readers?

* Automated emails to the new subscribers …


* How do you get more subscribers?

* QUALITY subscribers? Organic. Not the popular answer, but the real one.
* Have a website, great content,
* I like what you were saying about organic: Make it super obvious how & why to subscribe.


* Does setting up automatic emails make you seem like less of a person and more like a company?

* Ask a question
* Add the first name
* Don’t go crazy with the graphics


* How do you make this process more comfortable?

* Block out a day and write your emails. You’ll start to get into the flow.


* What’s the best place for our audience to connect with you, Bryan?
* And, since our audience are readers, as well as writers, which of your novels would you suggest they start with?

Sponsor:

* Five Year Plan to Becoming An Overnight Success]]></description>
<enclosure  url='https://play.hubhopper.com/0e642db4eed4ab626f12ea4bc20ac19c.mp3?s=rss-feed'  length='28400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1860</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052031/121-email-marketing-for-humans-with-bryan-cohen.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052031/121-email-marketing-for-humans-with-bryan-cohen.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >120 – How to Get to Know Your Readers</title>
<link >https://listen.hubhopper.com/episode/120-how-to-get-to-know-your-readers-1788977483/33052032</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905962</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:43:47 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/120/

In this episode, we are going to talk about how to find out more about your readers. This is a critical topic because the better you know your readers, the better you can connect with them through your writing and marketing. When do you really connect with authors? When you feel like the two of you are friends. If your readers are strangers to you, you will not be able to write to them and your marketing will fall.
Why Get to Know Your Readers

The better you know your readers the more you can tailor your books to what they are looking for.
You’re supposed to write your books for readers? 

Jim’s latest novel …


If you are writing nonfiction, the better you can answer their specific questions.
It keeps you from writing for your editor. 
At the end of this episode, we are going to teach you a trick for writing to a specific reader. 

5 Tools to Find Your Readers
1. Facebook Insights

66% of Thomas’ Facebook Fans are women, 25 – 35. 
70% of Novel Marketing’s listeners are women. 1 out of 5 of our fans are women between 45 and 55. (Many of these women are quiet listeners. Most of the messages and questions we get are from men. Ok maybe half.) 
73% of Author Media’s fans are women

2. Google Alerts

Google has a service so you can be notified anytime someone talks about you on the open internet. 
Doesn’t pick up on most social media. 
You can also do a google search for your name and set it to show only results in the last month or year. This is important as the list that comes up without this filter won’t necessarily show you the most recent results. 

3. Google Analytics (you can add this for free on your website)

Location
Operating System
What Pages They Are Viewing
How Much Time are they spending on what pages. 

4. GoodReads Reviews

Click to the profiles of your GoodReads reviewers. 

5. Kindle Underlined Passages

What in your book is resonating with your readers?

Create Reader Personas
Persona Exercise:

Age
Gender
Family profile, how many kids? Married? How long?
Passions, hobbies, what kinds of movies they watch
Where do they live?
How much money does she make?

 
Non-Fiction Persona Exercise

Felt Needs
How to Thrill
Primary Pain Point

Sponsor:
5 Year Plan to Become a Bestselling Author 
Thomas’ story of talking with an industry insider. How much would you price it at? His guess? $400 or $500. We totally missed the mark. That is why the price is going up on January 31. Just go to Novel Marketing.com]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/120/

In this episode, we are going to talk about how to find out more about your readers. This is a critical topic because the better you know your readers, the better you can connect with them through your writing and marketing. When do you really connect with authors? When you feel like the two of you are friends. If your readers are strangers to you, you will not be able to write to them and your marketing will fall.
Why Get to Know Your Readers

The better you know your readers the more you can tailor your books to what they are looking for.
You’re supposed to write your books for readers? 

Jim’s latest novel …


If you are writing nonfiction, the better you can answer their specific questions.
It keeps you from writing for your editor. 
At the end of this episode, we are going to teach you a trick for writing to a specific reader. 

5 Tools to Find Your Readers
1. Facebook Insights

66% of Thomas’ Facebook Fans are women, 25 – 35. 
70% of Novel Marketing’s listeners are women. 1 out of 5 of our fans are women between 45 and 55. (Many of these women are quiet listeners. Most of the messages and questions we get are from men. Ok maybe half.) 
73% of Author Media’s fans are women

2. Google Alerts

Google has a service so you can be notified anytime someone talks about you on the open internet. 
Doesn’t pick up on most social media. 
You can also do a google search for your name and set it to show only results in the last month or year. This is important as the list that comes up without this filter won’t necessarily show you the most recent results. 

3. Google Analytics (you can add this for free on your website)

Location
Operating System
What Pages They Are Viewing
How Much Time are they spending on what pages. 

4. GoodReads Reviews

Click to the profiles of your GoodReads reviewers. 

5. Kindle Underlined Passages

What in your book is resonating with your readers?

Create Reader Personas
Persona Exercise:

Age
Gender
Family profile, how many kids? Married? How long?
Passions, hobbies, what kinds of movies they watch
Where do they live?
How much money does she make?

 
Non-Fiction Persona Exercise

Felt Needs
How to Thrill
Primary Pain Point

Sponsor:
5 Year Plan to Become a Bestselling Author 
Thomas’ story of talking with an industry insider. How much would you price it at? His guess? $400 or $500. We totally missed the mark. That is why the price is going up on January 31. Just go to Novel Marketing.com]]></description>
<enclosure  url='https://play.hubhopper.com/63db591dec4338f694f4953c8cf28352.mp3?s=rss-feed'  length='18540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1215</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052032/120-how-to-get-to-know-your-readers.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052032/120-how-to-get-to-know-your-readers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >122 – How the 2018 Tax Changes Affect Authors</title>
<link >https://listen.hubhopper.com/episode/122-how-the-2018-tax-changes-affect-authors-1788977483/33052033</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905980</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:41:51 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/122/

The new Trump tax plan has some big changes for how much authors pay in taxes. This is arguably the biggest change to the tax code since the 1980s
So, we brought in a CPA who has coached authors, celebrities, and small businesses for over thirty-five years. He is the guy that the other accountants turn to with their questions. He is honest, creative and smart – a unique combination. He also happens to be my dad, Tom Umstattd CPA He has asked me several times not to call him an “expert” so I’ll let you make that determination on your own.”
Questions:

What are some of the biggest changes for authors under the new tax plan?

 


Do you have to make a profit to be a business?
How much should authors pay in taxes?

Render unto Caesar only that which is Caesar’s


What should authors start doing in 2018 to reduce their tax bills in 2019? 

Business Plan
Auto Expenses 
Home Office
Separate bank acct


Do I need to be a business entity?

LLC


Is it better to be a corp or an LLC?
What are some expenses that authors can deduct? 
When does an author need a CPA?
Where can people find out more about you?

Links:

Tom Umstattd CPA 
* 2018 Tax Course 

Sponsor: 
2018 Tax & Business Tips for Authors Course 
We are re-recording an all new course updated for the Trump Tax Plan. 
In the course you will learn:

Whether or not you qualify for tax deductions for your writing-related expenses (not all writers qualify). You will also find out about the 9 factors the IRS uses to determine if someone is a professional author or not.
About a simple tool that will help you make more money as an author while helping make you become more audit-proof.
How to start making a writing income even before your first book comes out.
Whether or not you need to form a business entity, and which entity is best for authors (S Corp or LLC). We will also share a cheap and easy way to form a business entity.
19 different tax deductions authors can take advantage of.
5 ways to reduce your chances of being audited by the IRS.
How to avoid common mistakes that often get authors in trouble with the IRS.
Not just tax advice, also a lot of general business advice including a special Indie Business Plan Template a Training. 

Spending an afternoon talking with a CPA would cost you hundreds of dollars. The course is only $99 for focused advice specifically for authors. It comes with a 30 day refund, if you are not totally satisfied. 
AuthorMedia.com/taxtips]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/122/

The new Trump tax plan has some big changes for how much authors pay in taxes. This is arguably the biggest change to the tax code since the 1980s
So, we brought in a CPA who has coached authors, celebrities, and small businesses for over thirty-five years. He is the guy that the other accountants turn to with their questions. He is honest, creative and smart – a unique combination. He also happens to be my dad, Tom Umstattd CPA He has asked me several times not to call him an “expert” so I’ll let you make that determination on your own.”
Questions:

What are some of the biggest changes for authors under the new tax plan?

 


Do you have to make a profit to be a business?
How much should authors pay in taxes?

Render unto Caesar only that which is Caesar’s


What should authors start doing in 2018 to reduce their tax bills in 2019? 

Business Plan
Auto Expenses 
Home Office
Separate bank acct


Do I need to be a business entity?

LLC


Is it better to be a corp or an LLC?
What are some expenses that authors can deduct? 
When does an author need a CPA?
Where can people find out more about you?

Links:

Tom Umstattd CPA 
* 2018 Tax Course 

Sponsor: 
2018 Tax & Business Tips for Authors Course 
We are re-recording an all new course updated for the Trump Tax Plan. 
In the course you will learn:

Whether or not you qualify for tax deductions for your writing-related expenses (not all writers qualify). You will also find out about the 9 factors the IRS uses to determine if someone is a professional author or not.
About a simple tool that will help you make more money as an author while helping make you become more audit-proof.
How to start making a writing income even before your first book comes out.
Whether or not you need to form a business entity, and which entity is best for authors (S Corp or LLC). We will also share a cheap and easy way to form a business entity.
19 different tax deductions authors can take advantage of.
5 ways to reduce your chances of being audited by the IRS.
How to avoid common mistakes that often get authors in trouble with the IRS.
Not just tax advice, also a lot of general business advice including a special Indie Business Plan Template a Training. 

Spending an afternoon talking with a CPA would cost you hundreds of dollars. The course is only $99 for focused advice specifically for authors. It comes with a 30 day refund, if you are not totally satisfied. 
AuthorMedia.com/taxtips]]></description>
<enclosure  url='https://play.hubhopper.com/f3d268d21e8db9c98db2d300a87a0d85.mp3?s=rss-feed'  length='21060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1380</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052033/122-how-the-2018-tax-changes-affect-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052033/122-how-the-2018-tax-changes-affect-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >124 – How to be a Healthy Writer with Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/124-how-to-be-a-healthy-writer-with-joanna-penn-1788977483/33052034</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905998</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:35:21 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/124/

In this episode, we talk with bestselling author Joanna Penn about how to reduce your pain, improve your health, and build a writing career for the long term. If you need more energy to promote your book, you will not want to miss this podcast.
Joanna is a New York Times and USA Today bestselling thriller author , as well as a non-fiction author who writes book for authors. She’s sold over 500,000 copies of her 23 books in 84 countries and 5 languages. She’s an indie author, speaker, an international speaker and voted one of The Guardian UK’s Top 100 creative professionals 2013 . She’s based in Bath, England although she lived in Australia and New Zealand for 11 years and she’s a travel junkie!
Great to have you on the show again, Joanna! How has the year started off for you?
We’re excited to talk to you about her latest release, The Healthy Writer: Reduce Your Pain, Improve Your Health, And Build A Writing Career For The Long Term
 
Questions
What made you want to write this book? How did it come about?
Why should authors care about their health? Isn’t that just for athletes?
How does our health, or lack of health, affect our writing and our stories?
How important is sleep?
I (Jim) find that after an intense period of writing, I’m exhausted, not just emotionally, but physically too. Am I alone in that, or do we have to take into consideration the toll writing takes on our physical health?
After coming off a season of writing, what are the best ways writers can refresh and restore themselves?
What can we do during an intense writing time to stay healthy?
What health challenges do authors create for themselves that they don’t have to with a little preventative thinking?
Speaking of willpower… We WANT to take action to be healthier writers, how do we go from wanting to doing on a consistent basis? 
You would take care of your child if they came to you, so why wouldn’t you take care of yourself? 
Read Why We Sleep Book
Read Mini-Habits book
As an author, you are your biggest asset.
Don’t wait to try new things, like dictation for example, until there’s no other alternative
(James) If you could only pick one, what is the one lifestyle change that you would put first with regards to being a healthier writer in 2018?
Where can folks buy The Healthy Writer ?]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/124/

In this episode, we talk with bestselling author Joanna Penn about how to reduce your pain, improve your health, and build a writing career for the long term. If you need more energy to promote your book, you will not want to miss this podcast.
Joanna is a New York Times and USA Today bestselling thriller author , as well as a non-fiction author who writes book for authors. She’s sold over 500,000 copies of her 23 books in 84 countries and 5 languages. She’s an indie author, speaker, an international speaker and voted one of The Guardian UK’s Top 100 creative professionals 2013 . She’s based in Bath, England although she lived in Australia and New Zealand for 11 years and she’s a travel junkie!
Great to have you on the show again, Joanna! How has the year started off for you?
We’re excited to talk to you about her latest release, The Healthy Writer: Reduce Your Pain, Improve Your Health, And Build A Writing Career For The Long Term
 
Questions
What made you want to write this book? How did it come about?
Why should authors care about their health? Isn’t that just for athletes?
How does our health, or lack of health, affect our writing and our stories?
How important is sleep?
I (Jim) find that after an intense period of writing, I’m exhausted, not just emotionally, but physically too. Am I alone in that, or do we have to take into consideration the toll writing takes on our physical health?
After coming off a season of writing, what are the best ways writers can refresh and restore themselves?
What can we do during an intense writing time to stay healthy?
What health challenges do authors create for themselves that they don’t have to with a little preventative thinking?
Speaking of willpower… We WANT to take action to be healthier writers, how do we go from wanting to doing on a consistent basis? 
You would take care of your child if they came to you, so why wouldn’t you take care of yourself? 
Read Why We Sleep Book
Read Mini-Habits book
As an author, you are your biggest asset.
Don’t wait to try new things, like dictation for example, until there’s no other alternative
(James) If you could only pick one, what is the one lifestyle change that you would put first with regards to being a healthier writer in 2018?
Where can folks buy The Healthy Writer ?]]></description>
<enclosure  url='https://play.hubhopper.com/0c7aed2d0310ad96d24e61252da8a614.mp3?s=rss-feed'  length='31890000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2089</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052034/124-how-to-be-a-healthy-writer-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052034/124-how-to-be-a-healthy-writer-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >123 – What the New Facebook Changes Mean for Authors</title>
<link >https://listen.hubhopper.com/episode/123-what-the-new-facebook-changes-mean-for-authors-1788977483/33052035</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905937</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:33:58 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/123/

The2018 changes to Facebook are changing what works and what does not work for authors. Listen to this episode to learn how to make Facebook work for you.
How Facebook’s News Feed Works:

In the early days, everyone saw everything.
If you have 500 friends that each post one thing and 100 brand pages that each share 5 things that is 750 pieces of content. Most people have more than 500 friends and they post more than once a day. The result is thousands of content pieces. That is more than you can physically go through.
Algorithm prioritizes the content so that you see the things that would be most interesting to you.

The Facebook Algorithm Looks At:

User Preference (See First, Close Friend)
Recentsy
Social Proximity
Content Type
Likes / Reactions
Comments
Shares
Promotion

What Has Changed in the Last Year:

Faster Loading Webpages to Get Priority in News Feed GT Metrics

Google penalizes as well for slower loading pages


Engagement Bait” Posts Demoted in News Feed

Who is going to win the Super Bowl


News Feed to Weigh “Reactions” More Than “Likes”
Video Prioritized in News Feed Based on Completion Rate

Did they FINISH watching your video?



What is Changing The Most Recently:

Posts from “human pages” aka friends and family will get more priority.

This means your BRAND page gets less attention. So if you post on your profile, you’ll get more punch than on your page.


Blog Posts and News Stories Shared By Brand Pages are getting less priority. 
Comments are now more important than likes and reactions.

Meaningful comments
Long comments


A Lot of People Are Saying Facebook is Bad for Society

Trying to encourage uplifting interactions 



What this Means for Authors

More important than ever to earn comments. But don’t bait them! Ask questions. Be a place come for discussions. Even as simple as asking, “What do you think?”
Pre-recorded Videos are now de-prioritized
Live videos are getting even more juice. So now is a good time to experiment with Live Videos. 
Ask your followers to mark you as “See First” 
Groups still work well, especially if they have good engagement. 

Fan group, a place to talk to each other, you’re the party host, but not the entire focus of the group.


Ads are going to get more expensive. 

It is all a matter of supply and demand. Brand pages will have to spend more to reach the same number of people. Also Zuckerburg is predicting that use of Facebook is going to go down which means the overall number of pageviews will decrease. Supply is going down. When supply falls and demand rises prices soar.
Books are by definition low ticket items. I predict that it will be harder to make Facebook ads work in the future. 
Bottom Line
As a savvy author, you should not build your house on Facebook’s shifting sands. Your email list, your website, and your Amazon page are far more important to selling books than your Facebook presence. 
Sponsor:
2018 Tax & Business Course for Authors 
Many of you may not know this but Thomas graduated Cum Laude with a Business degree. He started his first company while in college and he has started many businesses since then. He also consults with companies who are wanting to reduce costs and increase revenue. You could say he knows a thing or two about business. In this course, he sits down with his father Tom Umstattd CPA and they talk about]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/123/

The2018 changes to Facebook are changing what works and what does not work for authors. Listen to this episode to learn how to make Facebook work for you.
How Facebook’s News Feed Works:

In the early days, everyone saw everything.
If you have 500 friends that each post one thing and 100 brand pages that each share 5 things that is 750 pieces of content. Most people have more than 500 friends and they post more than once a day. The result is thousands of content pieces. That is more than you can physically go through.
Algorithm prioritizes the content so that you see the things that would be most interesting to you.

The Facebook Algorithm Looks At:

User Preference (See First, Close Friend)
Recentsy
Social Proximity
Content Type
Likes / Reactions
Comments
Shares
Promotion

What Has Changed in the Last Year:

Faster Loading Webpages to Get Priority in News Feed GT Metrics

Google penalizes as well for slower loading pages


Engagement Bait” Posts Demoted in News Feed

Who is going to win the Super Bowl


News Feed to Weigh “Reactions” More Than “Likes”
Video Prioritized in News Feed Based on Completion Rate

Did they FINISH watching your video?



What is Changing The Most Recently:

Posts from “human pages” aka friends and family will get more priority.

This means your BRAND page gets less attention. So if you post on your profile, you’ll get more punch than on your page.


Blog Posts and News Stories Shared By Brand Pages are getting less priority. 
Comments are now more important than likes and reactions.

Meaningful comments
Long comments


A Lot of People Are Saying Facebook is Bad for Society

Trying to encourage uplifting interactions 



What this Means for Authors

More important than ever to earn comments. But don’t bait them! Ask questions. Be a place come for discussions. Even as simple as asking, “What do you think?”
Pre-recorded Videos are now de-prioritized
Live videos are getting even more juice. So now is a good time to experiment with Live Videos. 
Ask your followers to mark you as “See First” 
Groups still work well, especially if they have good engagement. 

Fan group, a place to talk to each other, you’re the party host, but not the entire focus of the group.


Ads are going to get more expensive. 

It is all a matter of supply and demand. Brand pages will have to spend more to reach the same number of people. Also Zuckerburg is predicting that use of Facebook is going to go down which means the overall number of pageviews will decrease. Supply is going down. When supply falls and demand rises prices soar.
Books are by definition low ticket items. I predict that it will be harder to make Facebook ads work in the future. 
Bottom Line
As a savvy author, you should not build your house on Facebook’s shifting sands. Your email list, your website, and your Amazon page are far more important to selling books than your Facebook presence. 
Sponsor:
2018 Tax & Business Course for Authors 
Many of you may not know this but Thomas graduated Cum Laude with a Business degree. He started his first company while in college and he has started many businesses since then. He also consults with companies who are wanting to reduce costs and increase revenue. You could say he knows a thing or two about business. In this course, he sits down with his father Tom Umstattd CPA and they talk about]]></description>
<enclosure  url='https://play.hubhopper.com/a447d8dea1bed4975c03a10b3402de02.mp3?s=rss-feed'  length='22410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1468</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052035/123-what-the-new-facebook-changes-mean-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052035/123-what-the-new-facebook-changes-mean-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >126 – How to Make Word of Mouth Work for You</title>
<link >https://listen.hubhopper.com/episode/126-how-to-make-word-of-mouth-work-for-you-1788977483/33052036</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905939</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:27:59 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/126/

Last episode we talked about why Word of Mouth ISN’T working for you . In this episode, we talk about how you can make Word of Mouth work for you. Spoiler Alert: some people are more important to spreading your idea than others. Find out who those people are and how to reach them.
Target The Important Few
 
 Mavens

Mavens care about the quality of the product. Make sure your book gives them what they want. 
You can’t add your own books to GoodReads lists, Mavens do that for you.
Send free books to the super nerds of your genre.

Focus on Connectors

Connectors care about if they know you personally or not. 
Invest in Influencers (Popular bloggers, people with platforms. )
Go to conferences that the influencers go to. Build relationships. Focus on other writers, not just on agents and editors

Focus on Salespeople

Salespeople care about you if are one of them or not. 
Take a stand. 

How to Craft a Viral Message

Be controversial – Animal Farm 
Be sticky – Have a simple pitch that can spread for person to person. How to Win Friends and Influence People.
Be remarkable – Be shockingly different. Amish Vampires in Space. Jimmy Fallon/The Tonight Show
Advertise – Throw rocks in the ponds you want to see ripples in. 
Incentivize – Reward People for sharing your content. Enclave Viral Contest

Sponsor: Rubart Writing Academy 
This episode of the Novel Marketing podcast is brought to you by The Rubart Writing Academy. This spring my son Taylor and I are doing our second and third live, in person, Rubart Writing Academies … where you’ll learn what you need to do to become a bestselling, award winning author. It’s a four day event where I’ll teach you what exactly what I did to reach those writing dreams and I’ll design a personalized road map for you, that will get rid of the confusion and frustration, and show you precisely what you need to do to make your writing dreams a reality. The first one will be April 12 – 15 in the Spokane/Coeur d’alene area, the second one is May 3 – 6 in Lake Chelan, Washington. Space is limited, so if it sounds interesting, go to Rubart Writing Academy dot com.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/126/

Last episode we talked about why Word of Mouth ISN’T working for you . In this episode, we talk about how you can make Word of Mouth work for you. Spoiler Alert: some people are more important to spreading your idea than others. Find out who those people are and how to reach them.
Target The Important Few
 
 Mavens

Mavens care about the quality of the product. Make sure your book gives them what they want. 
You can’t add your own books to GoodReads lists, Mavens do that for you.
Send free books to the super nerds of your genre.

Focus on Connectors

Connectors care about if they know you personally or not. 
Invest in Influencers (Popular bloggers, people with platforms. )
Go to conferences that the influencers go to. Build relationships. Focus on other writers, not just on agents and editors

Focus on Salespeople

Salespeople care about you if are one of them or not. 
Take a stand. 

How to Craft a Viral Message

Be controversial – Animal Farm 
Be sticky – Have a simple pitch that can spread for person to person. How to Win Friends and Influence People.
Be remarkable – Be shockingly different. Amish Vampires in Space. Jimmy Fallon/The Tonight Show
Advertise – Throw rocks in the ponds you want to see ripples in. 
Incentivize – Reward People for sharing your content. Enclave Viral Contest

Sponsor: Rubart Writing Academy 
This episode of the Novel Marketing podcast is brought to you by The Rubart Writing Academy. This spring my son Taylor and I are doing our second and third live, in person, Rubart Writing Academies … where you’ll learn what you need to do to become a bestselling, award winning author. It’s a four day event where I’ll teach you what exactly what I did to reach those writing dreams and I’ll design a personalized road map for you, that will get rid of the confusion and frustration, and show you precisely what you need to do to make your writing dreams a reality. The first one will be April 12 – 15 in the Spokane/Coeur d’alene area, the second one is May 3 – 6 in Lake Chelan, Washington. Space is limited, so if it sounds interesting, go to Rubart Writing Academy dot com.]]></description>
<enclosure  url='https://play.hubhopper.com/827ba8bebd4c381e278208ca55fe9f05.mp3?s=rss-feed'  length='28190000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1847</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052036/126-how-to-make-word-of-mouth-work-for-you.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052036/126-how-to-make-word-of-mouth-work-for-you.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >125 – Why Word of Mouth Isn’t Working for Your Book</title>
<link >https://listen.hubhopper.com/episode/125-why-word-of-mouth-isnt-working-for-your-book-1788977483/33052037</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905933</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:24:56 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/125/

In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … Word of Mouth. 
 
You’ve heard that, yes? Studies have shown that Word of Mouth sells more books than any other marketing method by far … but today we’re going to turn that idea on its head, well, at least on its side. Here’s how: We’re going to talk about why word of mouth is not helping your sales. 
 
First we’ll talk the good about Word of Mouth, then the bad, then the downright hideous … So Thomas, get us started. What’s the good part of Word of Mouth?
 
The Good:

Highest credibility form of marketing
Cheap
It snowballs
When it works, it works very well. 

 
The Bad

People live in bubbles. This limits the spread of ideas from Bubble to bubble.

For example, the average number of friends people have on Facebook is 338.


Word of Mouth tends to only kick in after you already don’t need it.
Relying on “Word of Mouth” can be an excuse for laziness.
There are so many books out there these days, it’s harder than ever to be the book everyone is talking about
Word of Mouth primarily benefits the very best books. People don’t talk about every book they read. And most people don’t ask “what’s on your bookshelf”?
Word of Mouth is Hard to measure. Who is talking about you? Who is listening? There is no way to know.
You don’t control it, if it doesn’t work, there is nothing you can do.

 
The Hideous

People self censor and your book may never come up.
Some non-fiction books just don’t qualify for Word of Mouth


People might worry that their taste is wrong. Have you ever recommended a TV and had people say “Ugh.”?
How many times have you recommended a great book to a close friend? How many times to an acquaintance? Most people don’t have that many close friends.

 
Bottom Line: You can’t rely on Word of Mouth to sell your books.
 
Now a bit of good news … next episode, we’re going to talk about how you CAN use Word of Mouth … how you can make it work for you.
 
Sponsor:
2018 Tax & Business Course for Authors 
Where you will be after you take this course:
You will feel like you understand taxes for authors. Less stressed, more savings, better at making money.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/125/

In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … Word of Mouth. 
 
You’ve heard that, yes? Studies have shown that Word of Mouth sells more books than any other marketing method by far … but today we’re going to turn that idea on its head, well, at least on its side. Here’s how: We’re going to talk about why word of mouth is not helping your sales. 
 
First we’ll talk the good about Word of Mouth, then the bad, then the downright hideous … So Thomas, get us started. What’s the good part of Word of Mouth?
 
The Good:

Highest credibility form of marketing
Cheap
It snowballs
When it works, it works very well. 

 
The Bad

People live in bubbles. This limits the spread of ideas from Bubble to bubble.

For example, the average number of friends people have on Facebook is 338.


Word of Mouth tends to only kick in after you already don’t need it.
Relying on “Word of Mouth” can be an excuse for laziness.
There are so many books out there these days, it’s harder than ever to be the book everyone is talking about
Word of Mouth primarily benefits the very best books. People don’t talk about every book they read. And most people don’t ask “what’s on your bookshelf”?
Word of Mouth is Hard to measure. Who is talking about you? Who is listening? There is no way to know.
You don’t control it, if it doesn’t work, there is nothing you can do.

 
The Hideous

People self censor and your book may never come up.
Some non-fiction books just don’t qualify for Word of Mouth


People might worry that their taste is wrong. Have you ever recommended a TV and had people say “Ugh.”?
How many times have you recommended a great book to a close friend? How many times to an acquaintance? Most people don’t have that many close friends.

 
Bottom Line: You can’t rely on Word of Mouth to sell your books.
 
Now a bit of good news … next episode, we’re going to talk about how you CAN use Word of Mouth … how you can make it work for you.
 
Sponsor:
2018 Tax & Business Course for Authors 
Where you will be after you take this course:
You will feel like you understand taxes for authors. Less stressed, more savings, better at making money.]]></description>
<enclosure  url='https://play.hubhopper.com/62d3cda5673c9a68b3d760acf2544853.mp3?s=rss-feed'  length='12800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >839</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052037/125-why-word-of-mouth-isnt-working-for-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052037/125-why-word-of-mouth-isnt-working-for-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >127 – How to Connect with Anyone in the World</title>
<link >https://listen.hubhopper.com/episode/127-how-to-connect-with-anyone-in-the-world-1788977483/33052038</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905982</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:22:13 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/127/

In this episode, you’ll learn how to connect with anyone in the world. In the last two episodes, we talked about why Word of Mouth is not working and How to Make Word of Mouth Work for You by connecting with Mavens, Connectors, and Salespeople. But HOW do you meet these people?
We’ll show you.
Plus, we’re giving you a Spreadsheet that will make the process simple. It will keep you organized and help you track the people on your “I Want to Meet Them!” list.
But first, Jim, we have to talk about Jim’s new book! The Man He Never Was (affiliate link) just came out.
Monthly Resource
Show Notes
Introduction
As we said earlier, we talked about how Mavens and Connectors and Salespeople are the most powerful way for us to spread word of mouth about ourselves and our stories, but how to we get introduced to them.
 
Six Degrees of Separation

* Kevin Bacon https://en.wikipedia.org/wiki/Six_Degrees_of_Kevin_Bacon 
* Make a list of the people you want to meet- DON’T edit yourself. Dream big
* List people who might know that person


* 

* You’d be surprised to find out who your friends know

* Delilah Rene


* 


* Define your reason for getting in contact with this person

Tools:

* Linkedin
* Twitter is a tool to use to contact folks directly. People (even ultra famous people) don’t get as many tweets as you’d think. So they read them for the most part.

Ask

* The hardest part
* You will strike out
* You will get base hits
* You will hit home runs
* If you don’t swing the bat, none of these things will happen
* Make it worth it for them.
* Think CONTACTS, not CONTRACTS …

Our Challenge To You

* Reach out to three people in the next week and then, let us know how it went

Sponsor: MyBookTable , 3.1 is here.

* Added Universal Buy Button.
* Added Audio Book Resources metabox to book pages.
* Improved search from Buy Button editor functionality to automatically search for book title.
* Added Powell’s affiliates integration.
* Added IndieBound affiliates integration.
* Book pages can now be selected as the front page of your website via Reading settings.
* Various CSS styling improvements
* Learn more about MyBookTable 3.1]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/127/

In this episode, you’ll learn how to connect with anyone in the world. In the last two episodes, we talked about why Word of Mouth is not working and How to Make Word of Mouth Work for You by connecting with Mavens, Connectors, and Salespeople. But HOW do you meet these people?
We’ll show you.
Plus, we’re giving you a Spreadsheet that will make the process simple. It will keep you organized and help you track the people on your “I Want to Meet Them!” list.
But first, Jim, we have to talk about Jim’s new book! The Man He Never Was (affiliate link) just came out.
Monthly Resource
Show Notes
Introduction
As we said earlier, we talked about how Mavens and Connectors and Salespeople are the most powerful way for us to spread word of mouth about ourselves and our stories, but how to we get introduced to them.
 
Six Degrees of Separation

* Kevin Bacon https://en.wikipedia.org/wiki/Six_Degrees_of_Kevin_Bacon 
* Make a list of the people you want to meet- DON’T edit yourself. Dream big
* List people who might know that person


* 

* You’d be surprised to find out who your friends know

* Delilah Rene


* 


* Define your reason for getting in contact with this person

Tools:

* Linkedin
* Twitter is a tool to use to contact folks directly. People (even ultra famous people) don’t get as many tweets as you’d think. So they read them for the most part.

Ask

* The hardest part
* You will strike out
* You will get base hits
* You will hit home runs
* If you don’t swing the bat, none of these things will happen
* Make it worth it for them.
* Think CONTACTS, not CONTRACTS …

Our Challenge To You

* Reach out to three people in the next week and then, let us know how it went

Sponsor: MyBookTable , 3.1 is here.

* Added Universal Buy Button.
* Added Audio Book Resources metabox to book pages.
* Improved search from Buy Button editor functionality to automatically search for book title.
* Added Powell’s affiliates integration.
* Added IndieBound affiliates integration.
* Book pages can now be selected as the front page of your website via Reading settings.
* Various CSS styling improvements
* Learn more about MyBookTable 3.1]]></description>
<enclosure  url='https://play.hubhopper.com/cf5f2b69761b2dc018510e0534e19c31.mp3?s=rss-feed'  length='24100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1579</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052038/127-how-to-connect-with-anyone-in-the-world.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052038/127-how-to-connect-with-anyone-in-the-world.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >128 – Taking Novel Marketing to the Next Level</title>
<link >https://listen.hubhopper.com/episode/128-taking-novel-marketing-to-the-next-level-1788977483/33052039</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905961</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:16:50 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/128/

Show Outline
Introduction:

Episode 1 was on Oct 7, 2013
A lot has happened over the last four and a half years. 
Jim has won half a dozen book awards
Thomas spent time as the marketing director for a publishing company.
We went a couple of years only posting every other week. 
Starting summer of last year we went back to a weekly show and we’ve loved it … it’s been a ton of fun.
Now we would like to talk about the future of the podcast. 

We Want to Make the Podcast Even More Useful to You and More Beneficial to us

Monthly Resource (Like the spreadsheet we gave away last week)
We are excited to announce: The Novel Marketing Patreon Page 
$2 Level 

Warm (maybe even toasty warm) feelings inside you, knowing you’re keeping Thomas and James on the air
Access to the Patron Only Community Discussion
Monthly Resource Archive 
Exclusive Patron Only Discounts:

20% discount on back cover copywriting
25% discount on the MyBookTable Pro WordPress Plugin 
25% discount on the MySpeakingEvents Pro WordPress plugin
25% discount on the MyBookProgress Pro WordPress plugin
50% discount on The Five Year Plan to Become a Bestselling Author
50% discount on The Tax & Business Guide for Authors
Over $160 in discounts. You would have to be a Patron for 6 years before you caught up to all those discounts. 


All that for $2 a month!


$5 Level 

Exclusive Monthly Q&A Episode (like a more exclusive version of the Q&A extravaganza)
Special Monthly Episode Bundle where we package several popular episodes on a specific topic and give you private access.
Ebook of your choice of one of James’ novels, Rooms, Book of Days, or The Chair


$8 Level 

Everything in the previous levels. 
This level is limited to only 16 people. 
Your book and website featured on Novel Marketing.com & on Patreon.com
Your book(s) and website mentioned on the show every quarter
Two ebooks of your choice from any of James’ nine novels, Rooms, Book of Days, The Chair, Soul’s Gate, Memory’s Door, Spirit Bridge, The Five Times I Met Myself, The Long Journey to Jake Palmer, The Man He Never Was



Stretch Goals:

$100 Stay a Weekly Show 
$200 Episode Transcripts 
$350 Legacy Transcripts 
$500 Live Q&A 

What Won’t Change

We will still have free episodes for you here every week (assuming we hit our first goal)
Otherwise, we will still have free episodes every other week. 
The podcast will keep getting better as we are more connected with our listeners and have more energy to devote to the podcast.
You can still ask questions for free. We will still spend whole episodes answering significant questions. 
You can still get the monthly resource for free the month it comes out. 

At this point, you’re probably asking, okay, well how do I get connected? Easy: Go to NovelMarketing.com and click “Become a Patron.”
Sponsor: Our sponsor this week is of course, the Novel Marketing Podcast Patron Page !]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/128/

Show Outline
Introduction:

Episode 1 was on Oct 7, 2013
A lot has happened over the last four and a half years. 
Jim has won half a dozen book awards
Thomas spent time as the marketing director for a publishing company.
We went a couple of years only posting every other week. 
Starting summer of last year we went back to a weekly show and we’ve loved it … it’s been a ton of fun.
Now we would like to talk about the future of the podcast. 

We Want to Make the Podcast Even More Useful to You and More Beneficial to us

Monthly Resource (Like the spreadsheet we gave away last week)
We are excited to announce: The Novel Marketing Patreon Page 
$2 Level 

Warm (maybe even toasty warm) feelings inside you, knowing you’re keeping Thomas and James on the air
Access to the Patron Only Community Discussion
Monthly Resource Archive 
Exclusive Patron Only Discounts:

20% discount on back cover copywriting
25% discount on the MyBookTable Pro WordPress Plugin 
25% discount on the MySpeakingEvents Pro WordPress plugin
25% discount on the MyBookProgress Pro WordPress plugin
50% discount on The Five Year Plan to Become a Bestselling Author
50% discount on The Tax & Business Guide for Authors
Over $160 in discounts. You would have to be a Patron for 6 years before you caught up to all those discounts. 


All that for $2 a month!


$5 Level 

Exclusive Monthly Q&A Episode (like a more exclusive version of the Q&A extravaganza)
Special Monthly Episode Bundle where we package several popular episodes on a specific topic and give you private access.
Ebook of your choice of one of James’ novels, Rooms, Book of Days, or The Chair


$8 Level 

Everything in the previous levels. 
This level is limited to only 16 people. 
Your book and website featured on Novel Marketing.com & on Patreon.com
Your book(s) and website mentioned on the show every quarter
Two ebooks of your choice from any of James’ nine novels, Rooms, Book of Days, The Chair, Soul’s Gate, Memory’s Door, Spirit Bridge, The Five Times I Met Myself, The Long Journey to Jake Palmer, The Man He Never Was



Stretch Goals:

$100 Stay a Weekly Show 
$200 Episode Transcripts 
$350 Legacy Transcripts 
$500 Live Q&A 

What Won’t Change

We will still have free episodes for you here every week (assuming we hit our first goal)
Otherwise, we will still have free episodes every other week. 
The podcast will keep getting better as we are more connected with our listeners and have more energy to devote to the podcast.
You can still ask questions for free. We will still spend whole episodes answering significant questions. 
You can still get the monthly resource for free the month it comes out. 

At this point, you’re probably asking, okay, well how do I get connected? Easy: Go to NovelMarketing.com and click “Become a Patron.”
Sponsor: Our sponsor this week is of course, the Novel Marketing Podcast Patron Page !]]></description>
<enclosure  url='https://play.hubhopper.com/c74c060e7e22b86ed7827687bc054979.mp3?s=rss-feed'  length='14950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >979</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052039/128-taking-novel-marketing-to-the-next-level.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052039/128-taking-novel-marketing-to-the-next-level.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories</title>
<link >https://listen.hubhopper.com/episode/129-how-to-build-an-email-list-before-your-first-book-comes-out-using-short-stories-1788977483/33052040</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905996</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:15:53 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/129/

Question:
Meredith Abernathy Beyond the Midnight Mountain 25% on her 6th draft … She loves:

Dr. Pepper
Musicals
Road trips
Details of everyday life of everyday people in other times and places
Details in general (I tend to over research)
Brownies

 
“I keep hearing the advice to start marketing/start a newsletter as early as possible, even before you’re published. But whenever I ask for help in my Facebook writer groups, they say I’m putting the cart before the horse.
 
I have no books to offer free in exchange for newsletter signups, so of course I have 0 signups. I’m not sure about offering sample chapters of my novel, in case they change again between now and publication. So, is there something I can offer that readers care about, or am I doomed to launch a book to 0 readers?”
 
Meredith, we have the answer for you and in two words it is this: Short Stories.
 
Talking Points:
 
Introduction:

In our five year plan , we talk a lot about the value of writing short stories for developing your craft. 

Short Stories Make You a Better Writer

I was in my neighborhood swim team for over ten years as a kid. We won every meet every year for at least five years in a row. We won the championship all but two years I competed. 

Our secret: we swam mostly drills in practice. Focusing on specific aspects of technique. We might swim for 15 minutes with kickboards to work on making our kicking faster. The other teams swam hard. We swam smart. We did not swim a lot of “garbage yardage.” 


Writing a full length novel as your first project is the slowest path to publishing success. As a beginning writer, you are just reinforcing bad habits you don’t know you have yet. 
You typically don’t get a lot of feedback on it until you are finished writing the whole thing. Then you end up re-writing it over and over again fixing the same problems over and over again. This is exhausting and a lot of authors give up on this process. 
Writing short stories allows you to focus on specific aspects of your craft to improve on them. 
David Story:

My brother is one of the writers going through our five year plan. One of the things he struggled with in his early days of writing was character voice. All his characters sounded the same. So to work on it, he started writing short stories in the voice of various characters to learn how to make them sound different. He wrote a whole short story from the POV of a computer to force himself to see the world in a different way. 
The short stories are fun and it allows him to work on specific writing muscle groups. They are the writing equivalent of the drills we swam in swim team. In one of his short stories, there is no dialogue. That was not what David was working on, so he left it out. The short story is brilliant and fun. It wouldn’t work for a whole book but it works great for the drill he was working on. 
Some of the stories are from the POV of unimportant characters in his storyworld. So the short stories are also a way for him to do world building. 


Short stories make it easier to get feedback. 
Short stories make it easier to make changes. 
Short stories are easier to abandon if things are not working out. 
Adam Grant- Originals. Making pots. https://www.amazon.com/dp/B00XIYGCDO/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 

 
Next we are going to talk about how Short Stories help with marketing. But first, we have our first ever Patron Plug. If you want to hear your book plugged on the podcast,]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/129/

Question:
Meredith Abernathy Beyond the Midnight Mountain 25% on her 6th draft … She loves:

Dr. Pepper
Musicals
Road trips
Details of everyday life of everyday people in other times and places
Details in general (I tend to over research)
Brownies

 
“I keep hearing the advice to start marketing/start a newsletter as early as possible, even before you’re published. But whenever I ask for help in my Facebook writer groups, they say I’m putting the cart before the horse.
 
I have no books to offer free in exchange for newsletter signups, so of course I have 0 signups. I’m not sure about offering sample chapters of my novel, in case they change again between now and publication. So, is there something I can offer that readers care about, or am I doomed to launch a book to 0 readers?”
 
Meredith, we have the answer for you and in two words it is this: Short Stories.
 
Talking Points:
 
Introduction:

In our five year plan , we talk a lot about the value of writing short stories for developing your craft. 

Short Stories Make You a Better Writer

I was in my neighborhood swim team for over ten years as a kid. We won every meet every year for at least five years in a row. We won the championship all but two years I competed. 

Our secret: we swam mostly drills in practice. Focusing on specific aspects of technique. We might swim for 15 minutes with kickboards to work on making our kicking faster. The other teams swam hard. We swam smart. We did not swim a lot of “garbage yardage.” 


Writing a full length novel as your first project is the slowest path to publishing success. As a beginning writer, you are just reinforcing bad habits you don’t know you have yet. 
You typically don’t get a lot of feedback on it until you are finished writing the whole thing. Then you end up re-writing it over and over again fixing the same problems over and over again. This is exhausting and a lot of authors give up on this process. 
Writing short stories allows you to focus on specific aspects of your craft to improve on them. 
David Story:

My brother is one of the writers going through our five year plan. One of the things he struggled with in his early days of writing was character voice. All his characters sounded the same. So to work on it, he started writing short stories in the voice of various characters to learn how to make them sound different. He wrote a whole short story from the POV of a computer to force himself to see the world in a different way. 
The short stories are fun and it allows him to work on specific writing muscle groups. They are the writing equivalent of the drills we swam in swim team. In one of his short stories, there is no dialogue. That was not what David was working on, so he left it out. The short story is brilliant and fun. It wouldn’t work for a whole book but it works great for the drill he was working on. 
Some of the stories are from the POV of unimportant characters in his storyworld. So the short stories are also a way for him to do world building. 


Short stories make it easier to get feedback. 
Short stories make it easier to make changes. 
Short stories are easier to abandon if things are not working out. 
Adam Grant- Originals. Making pots. https://www.amazon.com/dp/B00XIYGCDO/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 

 
Next we are going to talk about how Short Stories help with marketing. But first, we have our first ever Patron Plug. If you want to hear your book plugged on the podcast,]]></description>
<enclosure  url='https://play.hubhopper.com/8ee862815f577412cac01f807a73bf06.mp3?s=rss-feed'  length='19090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1251</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052040/129-how-to-build-an-email-list-before-your-first-book-comes-out-using-short-stories.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052040/129-how-to-build-an-email-list-before-your-first-book-comes-out-using-short-stories.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >130 – Myths Authors Believe</title>
<link >https://listen.hubhopper.com/episode/130-myths-authors-believe-1788977483/33052041</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905924</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:14:21 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/130/

In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed. 
Patreon Update:

Hit our firstPatreon goal 
Negotiated to extend the free website course for another month.
* Learn more about the Novel Marketing Patreon Page 

 
Listener Question
Roland Denzel (EatMoveLive52.com ): I’d love to hear you talk about other cliches (or lies) on book marketing. …like the best marketing is writing your next book OR writing a good book is your best marketing
Myths:

Myth: Word of Mouth is Enough to Make Your Book a Success. 

Truth: people live in bubbles and word of mouth is not enough. 


Myth: If you sign with a traditional publisher you don’t need to worry about marketing. 

Truth: You are always responsible for your marketing, even if you are traditionally published. 


Myth: Indie authors don’t make money.

Truth: Some Indie authors make millions a year. 


Myth: Traditional authors don’t make money.

Truth: Some traditional authors make millions a year. 


Lie: You can make a living writing from your heart. 

Truth: you can make a living writing for your readers. 


Myth: don’t read other writers work, or you’ll end up imitating them

Even if you try, it will come through your filters and ultimately sound like you
Practicing writing like other writers can help you develop your voice


Myth: Don’t share your story ideas … they’ll be stolen

It takes a community to write a novel

That’s another myth, that writing is a solo endeavor. 


Ideas are a penny a dozen, the execution is the hard part



 
Featured Patron: David Winters 
Driver Confessional by David L. Winters, A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late. 
More Myths

* Myth: Posting about your book on social media is an effective form of marketing. 

* Only a fraction of your followers will see your post and only a fraction of them will click your link. Only a fraction of them will then buy your book. Social media is for listening and conversation, not for promotion. 


* Myth: You Should Never Write for Free

* Writing for free can open up doors for you
* Your enemy is not piracy, it is obscurity. 


* Myth: If you blog a book first no one will buy it.

* Truth: your blog readers will be the first in line to buy your book just like book readers are the first in line to watch the movie based on the book.
* Julie and Julia



 
Monthly Resource
Sponsor:

* Patreon … https://www.patreon.com/novelmarketing 
* All patrons who back in the next month get Thomas’ $25 course on how to have an Amazing Author Website.

 
Power Close:
You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote y]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/130/

In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed. 
Patreon Update:

Hit our firstPatreon goal 
Negotiated to extend the free website course for another month.
* Learn more about the Novel Marketing Patreon Page 

 
Listener Question
Roland Denzel (EatMoveLive52.com ): I’d love to hear you talk about other cliches (or lies) on book marketing. …like the best marketing is writing your next book OR writing a good book is your best marketing
Myths:

Myth: Word of Mouth is Enough to Make Your Book a Success. 

Truth: people live in bubbles and word of mouth is not enough. 


Myth: If you sign with a traditional publisher you don’t need to worry about marketing. 

Truth: You are always responsible for your marketing, even if you are traditionally published. 


Myth: Indie authors don’t make money.

Truth: Some Indie authors make millions a year. 


Myth: Traditional authors don’t make money.

Truth: Some traditional authors make millions a year. 


Lie: You can make a living writing from your heart. 

Truth: you can make a living writing for your readers. 


Myth: don’t read other writers work, or you’ll end up imitating them

Even if you try, it will come through your filters and ultimately sound like you
Practicing writing like other writers can help you develop your voice


Myth: Don’t share your story ideas … they’ll be stolen

It takes a community to write a novel

That’s another myth, that writing is a solo endeavor. 


Ideas are a penny a dozen, the execution is the hard part



 
Featured Patron: David Winters 
Driver Confessional by David L. Winters, A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late. 
More Myths

* Myth: Posting about your book on social media is an effective form of marketing. 

* Only a fraction of your followers will see your post and only a fraction of them will click your link. Only a fraction of them will then buy your book. Social media is for listening and conversation, not for promotion. 


* Myth: You Should Never Write for Free

* Writing for free can open up doors for you
* Your enemy is not piracy, it is obscurity. 


* Myth: If you blog a book first no one will buy it.

* Truth: your blog readers will be the first in line to buy your book just like book readers are the first in line to watch the movie based on the book.
* Julie and Julia



 
Monthly Resource
Sponsor:

* Patreon … https://www.patreon.com/novelmarketing 
* All patrons who back in the next month get Thomas’ $25 course on how to have an Amazing Author Website.

 
Power Close:
You have been listening to James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote y]]></description>
<enclosure  url='https://play.hubhopper.com/d9e6e44770b168b89aba417c554d8883.mp3?s=rss-feed'  length='24540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1607</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052041/130-myths-authors-believe.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052041/130-myths-authors-believe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >131 – How to Increase Your Email Delivery</title>
<link >https://listen.hubhopper.com/episode/131-how-to-increase-your-email-delivery-1788977483/33052042</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905969</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:13:16 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/131/

In this episode, we are going to talk about one of our favorite topics, favorite because it is currently–and likely will be for a long time–the most powerful form of marketing that you can control. We’re talking about email … and specifically how you can increase the delivery of your emails. In other words, how to make sure they GET to your list’s in boxes.
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully. 
Quick News:

First Patreon Q&A is coming up. Time get in your questions in . 
Stick around till the end, we have a really cool contest …

Why This is Important

As we just said, email is the most effective tool for driving online sales. 
But … email only works if people get the emails you send.
If you show up in spam or in “promotions” your emails are far less likely to work. 
If you have gmail, do you ever say, “Oh, wow, that’s right … I have two other tabs to look at!” Because you haven’t looked for days or weeks.

How ISP Decide What to Deliver

95% of email gets deleted without ever making it to the spam box. 
ISPs look at how people interact with your emails to decide whether or not they should be delivered. 
Okay, we could get into a lot of technical stuff here, but the goal is to make sure you’re doing the things that raise the odds of your emails not getting zapped, or ending up in your reader’s spam box.

Featured Patron: Eloise Whyte

Her website is SoulInspirationz.com . The website has a growing community of readers who visit to find out about newest releases and learn about the latest additions to the Christian Fiction Directory, which has a division called the WISP Directory especially for showcasing indie and small press fiction titles.

How to Improve Deliverability

Double Opt In

A “Please confirm …” email is sent to your potential subscriber. They have to click this.


Create the kind of emails people want to open. ISPs look at the open rate for emails when determining spam status. 

This brings us back to content being king. Not only in your stories, but every single thing you write. For many of the people on your list, they’ll read more of your newsletters than your novels, and it might be a long time before they try one of your short stories or novels. So the impression, style, voice, and content you give in your emails is critical to them trying your stories or not.
Survey your readers! 


Create an onboarding campaign. These get great open rates. 
Avoid a fancy template. This guarantee you will always go into the “promotions” tab. 
Use a trusted sender like MailChimp or ConvertKit. 
Send Frequently 

People will forget you
Spotlight Effect 
How Spam Traps Work

You can poison your list!
At least quarterly to avoid spam traps. 




Don’t Sent Too Frequently

For most novelists, the ideal frequency is monthly. 

If have have riveting content, sure, send more often. But back to the idea of Content Being King, far better to send an excellent email once a month than two okay emails every two or three weeks.



Recommend books by similar novelists. 

No, you’re NOT sending them to your competition. You become a resource, a trusted voice, and your core readers are LOOKING for other stories like yours




Eliminate Bounces

Hard bounce. The address does not exist.
Soft bounce. Might be “box size exceeded” or they’ve stopped checkin...]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/131/

In this episode, we are going to talk about one of our favorite topics, favorite because it is currently–and likely will be for a long time–the most powerful form of marketing that you can control. We’re talking about email … and specifically how you can increase the delivery of your emails. In other words, how to make sure they GET to your list’s in boxes.
Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully. 
Quick News:

First Patreon Q&A is coming up. Time get in your questions in . 
Stick around till the end, we have a really cool contest …

Why This is Important

As we just said, email is the most effective tool for driving online sales. 
But … email only works if people get the emails you send.
If you show up in spam or in “promotions” your emails are far less likely to work. 
If you have gmail, do you ever say, “Oh, wow, that’s right … I have two other tabs to look at!” Because you haven’t looked for days or weeks.

How ISP Decide What to Deliver

95% of email gets deleted without ever making it to the spam box. 
ISPs look at how people interact with your emails to decide whether or not they should be delivered. 
Okay, we could get into a lot of technical stuff here, but the goal is to make sure you’re doing the things that raise the odds of your emails not getting zapped, or ending up in your reader’s spam box.

Featured Patron: Eloise Whyte

Her website is SoulInspirationz.com . The website has a growing community of readers who visit to find out about newest releases and learn about the latest additions to the Christian Fiction Directory, which has a division called the WISP Directory especially for showcasing indie and small press fiction titles.

How to Improve Deliverability

Double Opt In

A “Please confirm …” email is sent to your potential subscriber. They have to click this.


Create the kind of emails people want to open. ISPs look at the open rate for emails when determining spam status. 

This brings us back to content being king. Not only in your stories, but every single thing you write. For many of the people on your list, they’ll read more of your newsletters than your novels, and it might be a long time before they try one of your short stories or novels. So the impression, style, voice, and content you give in your emails is critical to them trying your stories or not.
Survey your readers! 


Create an onboarding campaign. These get great open rates. 
Avoid a fancy template. This guarantee you will always go into the “promotions” tab. 
Use a trusted sender like MailChimp or ConvertKit. 
Send Frequently 

People will forget you
Spotlight Effect 
How Spam Traps Work

You can poison your list!
At least quarterly to avoid spam traps. 




Don’t Sent Too Frequently

For most novelists, the ideal frequency is monthly. 

If have have riveting content, sure, send more often. But back to the idea of Content Being King, far better to send an excellent email once a month than two okay emails every two or three weeks.



Recommend books by similar novelists. 

No, you’re NOT sending them to your competition. You become a resource, a trusted voice, and your core readers are LOOKING for other stories like yours




Eliminate Bounces

Hard bounce. The address does not exist.
Soft bounce. Might be “box size exceeded” or they’ve stopped checkin...]]></description>
<enclosure  url='https://play.hubhopper.com/79b26801af949af45b0802c61affcd87.mp3?s=rss-feed'  length='32640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2139</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052042/131-how-to-increase-your-email-delivery.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052042/131-how-to-increase-your-email-delivery.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >132 – How to Blog Your Book Ahead of Time</title>
<link >https://listen.hubhopper.com/episode/132-how-to-blog-your-book-ahead-of-time-1788977483/33052043</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853906000</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:06:15 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/132/

This episode is based on this blog post on Author Media.
[00:00:01] This is novel marketing, the show for novelists who aren’t necessarily fond of marketing but still want to become best selling authors. Episode 132. I’m James L. Rubart, but you can call me Jim.
[00:00:14] I’m Thomas Umstattd Jr. And in this episode we’re going to talk to you guys about how to blog your book and if you should blog your book. But first, there is some news on the personal front we need to talk about. I’m talking this is big multiple drumroll announcement, so Thomas, do you wanna take it away?
[00:00:34] Yes, you know that old child sings song first comes love, then comes marriage, then comes the baby and the baby carriage. Well, I have now completed the entire sing-song.
[00:00:44] So the trifecta is done. That’s right.
[00:00:47] My wife and I are expecting a new little one to join our family here in October and we’re very excited about that.
[00:00:54] Ok. Let’s get details. What is the due date?
[00:00:57] It’s October 7th so we may have some missed episodes about that time and finding a quiet place to record is going to become a little bit more of a challenge. I’m looking forward to it.
[00:01:10] Well congratulations that is just so awesome. You guys are going to be phenomenal parents. No doubt about that. So congrats. That’s cool.
[00:01:18] Thank you. Thank you. And to commemorate the new baby we’re going to do something we have never done in five years of the novel Marketing Podcast. So until today we’ve been focused primarily on fiction authors and for those of you who are novelists don’t worry our focus is still going to be for you. But we thought once every 132 episodes would probably be a good idea to give an episode specifically for nonfiction writers. What? What?
[00:01:46] So we were surprised how many nonfiction writers listen to this show and they kind of have to eat the crumbs from the table sometimes when we focus on novelists so now we’re going to make you your very own meal. And specifically we’re going to talk about how to blog your book ahead of time.
[00:02:03] Right. So we’re talking about while we’re talking about in the intro you heard us say that we are going to talk to you guys about how to blog your book. We are talking about nonfiction books we’re not talking about fiction. We’ll touch on that just real quickly later on. But we’re talking specifically if you’re a nonfiction writer.
[00:02:20] That’s right. If you’re writing fiction blogging your book ahead of time is hard and not recommended. And the reason why it’s hard is that fiction has to be read linearly. So for Chapter 2 to make sense, people have to have already read chapter one. And when you first start blogging, no one’s reading your blog. And so it makes it really hard to enter your story. It can work. I know authors who’ve pulled it off but it’s very tricky and very challenging. And that’s not what we’re gonna talk about in this episode. If you have successfully blogged your novel or you used a service like wattpad and you want to tell us about it, shoot us an e-mail. Maybe we’ll have you on the show. We’ll talk about blogging your novel, but specifically I want to talk about blogging your nonfiction book since nonfiction books aren’t necessarily linear. Right. The order of the chapters often — you know when I was writing my nonfiction book the order of the chapters changed every month while I was working on it and for the people who backed the kickstarter, what they got in the final book ended up being very different because as I worked on I realized the order needed to change.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/132/

This episode is based on this blog post on Author Media.
[00:00:01] This is novel marketing, the show for novelists who aren’t necessarily fond of marketing but still want to become best selling authors. Episode 132. I’m James L. Rubart, but you can call me Jim.
[00:00:14] I’m Thomas Umstattd Jr. And in this episode we’re going to talk to you guys about how to blog your book and if you should blog your book. But first, there is some news on the personal front we need to talk about. I’m talking this is big multiple drumroll announcement, so Thomas, do you wanna take it away?
[00:00:34] Yes, you know that old child sings song first comes love, then comes marriage, then comes the baby and the baby carriage. Well, I have now completed the entire sing-song.
[00:00:44] So the trifecta is done. That’s right.
[00:00:47] My wife and I are expecting a new little one to join our family here in October and we’re very excited about that.
[00:00:54] Ok. Let’s get details. What is the due date?
[00:00:57] It’s October 7th so we may have some missed episodes about that time and finding a quiet place to record is going to become a little bit more of a challenge. I’m looking forward to it.
[00:01:10] Well congratulations that is just so awesome. You guys are going to be phenomenal parents. No doubt about that. So congrats. That’s cool.
[00:01:18] Thank you. Thank you. And to commemorate the new baby we’re going to do something we have never done in five years of the novel Marketing Podcast. So until today we’ve been focused primarily on fiction authors and for those of you who are novelists don’t worry our focus is still going to be for you. But we thought once every 132 episodes would probably be a good idea to give an episode specifically for nonfiction writers. What? What?
[00:01:46] So we were surprised how many nonfiction writers listen to this show and they kind of have to eat the crumbs from the table sometimes when we focus on novelists so now we’re going to make you your very own meal. And specifically we’re going to talk about how to blog your book ahead of time.
[00:02:03] Right. So we’re talking about while we’re talking about in the intro you heard us say that we are going to talk to you guys about how to blog your book. We are talking about nonfiction books we’re not talking about fiction. We’ll touch on that just real quickly later on. But we’re talking specifically if you’re a nonfiction writer.
[00:02:20] That’s right. If you’re writing fiction blogging your book ahead of time is hard and not recommended. And the reason why it’s hard is that fiction has to be read linearly. So for Chapter 2 to make sense, people have to have already read chapter one. And when you first start blogging, no one’s reading your blog. And so it makes it really hard to enter your story. It can work. I know authors who’ve pulled it off but it’s very tricky and very challenging. And that’s not what we’re gonna talk about in this episode. If you have successfully blogged your novel or you used a service like wattpad and you want to tell us about it, shoot us an e-mail. Maybe we’ll have you on the show. We’ll talk about blogging your novel, but specifically I want to talk about blogging your nonfiction book since nonfiction books aren’t necessarily linear. Right. The order of the chapters often — you know when I was writing my nonfiction book the order of the chapters changed every month while I was working on it and for the people who backed the kickstarter, what they got in the final book ended up being very different because as I worked on I realized the order needed to change.]]></description>
<enclosure  url='https://play.hubhopper.com/b91ccda34acb5faaf1ac941b38290fae.mp3?s=rss-feed'  length='30290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1984</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052043/132-how-to-blog-your-book-ahead-of-time.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052043/132-how-to-blog-your-book-ahead-of-time.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >133 – How to Find and Work with an Editor with Karen Ball</title>
<link >https://listen.hubhopper.com/episode/133-how-to-find-and-work-with-an-editor-with-karen-ball-1788977483/33052044</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905971</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:02:42 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/133/

Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to find and work with an exceptional editor with special guest Karen Ball co-host of the Write from the Deep Podcast .
Contest
But first, we have a quick announcement about our current contest . If you missed it, we’re giving away something very cool. You know we think email is the most powerful way to sell books. But what should those emails say
We’re going to show you how by working with one of you. Yes, one lucky listener will win a drip email campaign written for them by Thomas and myself. Not only that, but ourlisteners will get these emails promoting your book . You and your book will be the template we use in the future. Want to win? Easy. Just head to NovelMarketing.com and look for the third button over at the top that says, “Contest.”
Enter to win 
About Karen
James first met Karen back in 2007 and we connected over our mutual love of a TV show called Alias Smith and Jones … not that that’s dating us or anything. Since then Karen and I have become dear friends. And she was the executive editor on my first novel, Rooms. So I’ve seen first hand what a brilliant editor she is. Karen has run the editorial departments at some of the world’s leading publishers. She’s playful, smart, a straight shooter, has a massive amount of wisdom about publishing and editing and is the author of a brand-spanking new book called, Finding and Working with an Editor: Everything You Need to Know for a (Nearly) Pain-Free Edit 
Questions:

Why is it important to have an editor?
What mistakes do authors make looking for an editor?
Where is the best place to find an editor

Featured Patron
Lucia’s Renaissance by CLR Peterson
Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy. You can find a link to this book in the show notes and on NovelMarketing.com.
More Questions:

What advice do you have for authors working with an editor?
What mistakes do authors make working with an editor?
How do authors get the most bang for their buck when working with an editor?
How can a writer become their editor’s favorite client? 
Should writers look for an editor that loves their particular genre? 
It’s doubtful the editor and writer are going to agree on every edit. So what are the best ways for a writer to have healthy discussion about differing opinions? 

Sponsor: $5 Patreon Level 

Exclusive Monthly Q&A Episode
Special Monthly Episode Bundle where we package several popular episodes on a specific topic and give you private access.
Ebook of your choice of one of James’ novels, Rooms, Book of Days, or The Chair
25% discount on the MyBookTable Pro WordPress Plugin 
50% discount on The Five Year Plan to Becoming a Bestselling Author
* Learn more 

Where to Find Karen Online]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/133/

Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to find and work with an exceptional editor with special guest Karen Ball co-host of the Write from the Deep Podcast .
Contest
But first, we have a quick announcement about our current contest . If you missed it, we’re giving away something very cool. You know we think email is the most powerful way to sell books. But what should those emails say
We’re going to show you how by working with one of you. Yes, one lucky listener will win a drip email campaign written for them by Thomas and myself. Not only that, but ourlisteners will get these emails promoting your book . You and your book will be the template we use in the future. Want to win? Easy. Just head to NovelMarketing.com and look for the third button over at the top that says, “Contest.”
Enter to win 
About Karen
James first met Karen back in 2007 and we connected over our mutual love of a TV show called Alias Smith and Jones … not that that’s dating us or anything. Since then Karen and I have become dear friends. And she was the executive editor on my first novel, Rooms. So I’ve seen first hand what a brilliant editor she is. Karen has run the editorial departments at some of the world’s leading publishers. She’s playful, smart, a straight shooter, has a massive amount of wisdom about publishing and editing and is the author of a brand-spanking new book called, Finding and Working with an Editor: Everything You Need to Know for a (Nearly) Pain-Free Edit 
Questions:

Why is it important to have an editor?
What mistakes do authors make looking for an editor?
Where is the best place to find an editor

Featured Patron
Lucia’s Renaissance by CLR Peterson
Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose–abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy. You can find a link to this book in the show notes and on NovelMarketing.com.
More Questions:

What advice do you have for authors working with an editor?
What mistakes do authors make working with an editor?
How do authors get the most bang for their buck when working with an editor?
How can a writer become their editor’s favorite client? 
Should writers look for an editor that loves their particular genre? 
It’s doubtful the editor and writer are going to agree on every edit. So what are the best ways for a writer to have healthy discussion about differing opinions? 

Sponsor: $5 Patreon Level 

Exclusive Monthly Q&A Episode
Special Monthly Episode Bundle where we package several popular episodes on a specific topic and give you private access.
Ebook of your choice of one of James’ novels, Rooms, Book of Days, or The Chair
25% discount on the MyBookTable Pro WordPress Plugin 
50% discount on The Five Year Plan to Becoming a Bestselling Author
* Learn more 

Where to Find Karen Online]]></description>
<enclosure  url='https://play.hubhopper.com/7d8ade982b101f35cb67e0bb783efea8.mp3?s=rss-feed'  length='25520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1672</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052044/133-how-to-find-and-work-with-an-editor-with-karen-ball.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052044/133-how-to-find-and-work-with-an-editor-with-karen-ball.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >134 – How to Relaunch a Book With Chris Fox</title>
<link >https://listen.hubhopper.com/episode/134-how-to-relaunch-a-book-with-chris-fox-1788977483/33052045</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905983</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 18:00:25 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/134/

In this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money, potentially a LOT of money in that story you wrote long ago. Joining us is bestselling author Chris Fox, author of Relaunch Your Novel: Breathe Life Into Your Backlist.
Episode Outline:

Why should someone consider re-launching their book?

It can be brand new in Amazon’s eyes.


You talk in your book, Relaunch Your Novel: Breathe Life Into Your Backlist (Affiliate Link) about the different levels of re-launch, can you give us an overview of that?

Should I relaunch?
How much time and resources do I have?


Back cover copy

You have four words to hook them …
Test through advertising 



Featured Patron
The Embers Series (Affiliate Link) by Carrie Daws
Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman, she serves her small North Carolina town, protecting them from hazards they don’t understand. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?
Become a Patron 
More Questions

Tell us about some successful book launches you’ve seen.

Bill the Vampire (affiliate link) – successful series, but poor covers. Made 130k, so the author was scared of touching it. Rebranded it … 3x the income. Light edit, then branded covers and FB ads.


Jim: What kind of book is a good candidate for a book relaunch? And which kind of books aren’t?

Look for themes, genres, did they sell well? 
If not series … samples in the first book of the second book, third …


What mistakes do authors make relaunching their books?

They don’t prepare … they do the work, but don’t research it ahead of time. Don’t change the cover. Don’t rewrite the bcc. ASK people for input. 


How do you test your cover on Facebook?

Before getting that new cover, see what’s currently selling … what are the covers like in your genre? 
Shoot an email to your readers and ask them what a potential cover could be. Take those ideas, and send that out, or test it with your FB folks. 
THEN go to a website like DeviantArt.com and find an artist who can make you a cover.
Then create FB ads, strong text and plug in different audiences and see who clicks on those ads. You’ll see higher or lower cost per clicks … which will tell you what cover is pulling.


Where can our listeners find out more about you?

Chrisfoxwrites.com 



 
Sponsor:
This is your last chance to get a free copy of Thomas’ video course 7 Secrets of Amazing Author Websites . Our arrangement with the CWI ends at the end of April. You can become a Patron at any level, including the $2 level to get this course.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/134/

In this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money, potentially a LOT of money in that story you wrote long ago. Joining us is bestselling author Chris Fox, author of Relaunch Your Novel: Breathe Life Into Your Backlist.
Episode Outline:

Why should someone consider re-launching their book?

It can be brand new in Amazon’s eyes.


You talk in your book, Relaunch Your Novel: Breathe Life Into Your Backlist (Affiliate Link) about the different levels of re-launch, can you give us an overview of that?

Should I relaunch?
How much time and resources do I have?


Back cover copy

You have four words to hook them …
Test through advertising 



Featured Patron
The Embers Series (Affiliate Link) by Carrie Daws
Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman, she serves her small North Carolina town, protecting them from hazards they don’t understand. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?
Become a Patron 
More Questions

Tell us about some successful book launches you’ve seen.

Bill the Vampire (affiliate link) – successful series, but poor covers. Made 130k, so the author was scared of touching it. Rebranded it … 3x the income. Light edit, then branded covers and FB ads.


Jim: What kind of book is a good candidate for a book relaunch? And which kind of books aren’t?

Look for themes, genres, did they sell well? 
If not series … samples in the first book of the second book, third …


What mistakes do authors make relaunching their books?

They don’t prepare … they do the work, but don’t research it ahead of time. Don’t change the cover. Don’t rewrite the bcc. ASK people for input. 


How do you test your cover on Facebook?

Before getting that new cover, see what’s currently selling … what are the covers like in your genre? 
Shoot an email to your readers and ask them what a potential cover could be. Take those ideas, and send that out, or test it with your FB folks. 
THEN go to a website like DeviantArt.com and find an artist who can make you a cover.
Then create FB ads, strong text and plug in different audiences and see who clicks on those ads. You’ll see higher or lower cost per clicks … which will tell you what cover is pulling.


Where can our listeners find out more about you?

Chrisfoxwrites.com 



 
Sponsor:
This is your last chance to get a free copy of Thomas’ video course 7 Secrets of Amazing Author Websites . Our arrangement with the CWI ends at the end of April. You can become a Patron at any level, including the $2 level to get this course.]]></description>
<enclosure  url='https://play.hubhopper.com/7dee235c597cde6cee8af0d98817409b.mp3?s=rss-feed'  length='27790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1821</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052045/134-how-to-relaunch-a-book-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052045/134-how-to-relaunch-a-book-with-chris-fox.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >136 – How to Use K-lytics To Sell More Kindle eBooks</title>
<link >https://listen.hubhopper.com/episode/136-how-to-use-k-lytics-to-sell-more-kindle-ebooks-1788977483/33052046</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905965</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:52:38 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/136/

The more you understand how readers find, and how and why they buy books on Amazon, the more books you’re going to sell.
And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com .a leading market research resource for authors and publishers. Or put in terms we care about his company and expertise helps authors sell more books, face less competition, and get a bigger return on the time and money that put into their careers.
He’s based in Germany and if you get him talking about the World Soccer Championship, he might never stop. So fair warning .. he has 20 years of world wide consulting experience, has focused for the past four years on Amazon and ebooks, and has the unique ability to translate complex data into ways that the average writer can understand … and how to take action on that data.
Webinar Replay
Alex brings such a wealth of facts, figures and tools that we decided to organize a whole webinar with him

When: Monday, May 14, 2018 3pm – 4:30pm Central Time
* Where: Watch the Replay (Affiliate Link) 

Questions:

* Why quitting career to go into book marketing? “Alex, you quit a highly successful career and lucrative job as a managing partner in one of the world-leading consulting companies to go found K-lytics. Were you mad? Or how the heck did that happen?”
* K-… what? For those who do not know, what does the word “K-lytics” actually stand for?
* Let’s start out by talking a little bit about what K-Lytics does for authors. What’s the essence of what you guys provide? What mission to you pursue with it?
* What do you think are the most important facts that every author should know about Amazon and the Kindle platform in particular?
* So how many book genres or “categories” can one find on Kindle these days?
* Which ones are the highest selling categories then these days?
* As you said earlier, the e-book market has become very competitive, are some categories more competitive than others?
* Is there such a thing as a “best category” – What criteria should an author or publisher use to establish that?
* So, in terms of fiction, are there any particularly attractive markets?
* Has there been any genre or category that has markedly increased or deteriorated in terms of sales success recently?
* What is your best tip for someone looking to write a non-fiction book at the moment?
* What are your predictions for the future of the Kindle store?

 
Featured Patron
Benjamin Ellefson who lives in tropical Costa Rica. His award-winning, middle grade books celebrate the important values of self-reliance, preparedness, and diversity.
The Land without Color (Affiliate Link)
Floating into the air with an enormous gum bubble, Alvin lands in a strange world where everything is gray. The trees, the flowers, the dirt, the sky, the animals, and even the people are all missing their color. Confronted with the mystery of the missing color, Alvin teams up with a talking squirrel and Spanish speaking mouse to battle man-eating plants, outsmart the bumbling Crimson Guards, cross the Sugar Desert, overcome the two-headed dragon, and find the color-stealing goblins to restore color to the kingdom
 
Sponsor:
Patreon $5 level will now have your book featured on NovelMarketing.com.Become a patron 
Power Close:
You have been listening to James L Rubart, Thomas Umstattd Jr. and Alex Newton, on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/136/

The more you understand how readers find, and how and why they buy books on Amazon, the more books you’re going to sell.
And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com .a leading market research resource for authors and publishers. Or put in terms we care about his company and expertise helps authors sell more books, face less competition, and get a bigger return on the time and money that put into their careers.
He’s based in Germany and if you get him talking about the World Soccer Championship, he might never stop. So fair warning .. he has 20 years of world wide consulting experience, has focused for the past four years on Amazon and ebooks, and has the unique ability to translate complex data into ways that the average writer can understand … and how to take action on that data.
Webinar Replay
Alex brings such a wealth of facts, figures and tools that we decided to organize a whole webinar with him

When: Monday, May 14, 2018 3pm – 4:30pm Central Time
* Where: Watch the Replay (Affiliate Link) 

Questions:

* Why quitting career to go into book marketing? “Alex, you quit a highly successful career and lucrative job as a managing partner in one of the world-leading consulting companies to go found K-lytics. Were you mad? Or how the heck did that happen?”
* K-… what? For those who do not know, what does the word “K-lytics” actually stand for?
* Let’s start out by talking a little bit about what K-Lytics does for authors. What’s the essence of what you guys provide? What mission to you pursue with it?
* What do you think are the most important facts that every author should know about Amazon and the Kindle platform in particular?
* So how many book genres or “categories” can one find on Kindle these days?
* Which ones are the highest selling categories then these days?
* As you said earlier, the e-book market has become very competitive, are some categories more competitive than others?
* Is there such a thing as a “best category” – What criteria should an author or publisher use to establish that?
* So, in terms of fiction, are there any particularly attractive markets?
* Has there been any genre or category that has markedly increased or deteriorated in terms of sales success recently?
* What is your best tip for someone looking to write a non-fiction book at the moment?
* What are your predictions for the future of the Kindle store?

 
Featured Patron
Benjamin Ellefson who lives in tropical Costa Rica. His award-winning, middle grade books celebrate the important values of self-reliance, preparedness, and diversity.
The Land without Color (Affiliate Link)
Floating into the air with an enormous gum bubble, Alvin lands in a strange world where everything is gray. The trees, the flowers, the dirt, the sky, the animals, and even the people are all missing their color. Confronted with the mystery of the missing color, Alvin teams up with a talking squirrel and Spanish speaking mouse to battle man-eating plants, outsmart the bumbling Crimson Guards, cross the Sugar Desert, overcome the two-headed dragon, and find the color-stealing goblins to restore color to the kingdom
 
Sponsor:
Patreon $5 level will now have your book featured on NovelMarketing.com.Become a patron 
Power Close:
You have been listening to James L Rubart, Thomas Umstattd Jr. and Alex Newton, on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between.]]></description>
<enclosure  url='https://play.hubhopper.com/154e3d20c2b3e8499e3d11fea3a1c293.mp3?s=rss-feed'  length='28920000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1895</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052046/136-how-to-use-k-lytics-to-sell-more-kindle-ebooks.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052046/136-how-to-use-k-lytics-to-sell-more-kindle-ebooks.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >135 – How to Start a Local Writers Group</title>
<link >https://listen.hubhopper.com/episode/135-how-to-start-a-local-writers-group-1788977483/33052047</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905988</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:51:57 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/135/

Joining a writers group will take your writing to a new level faster. But what do you do if there are no groups near you? You start one! It is easier than you think and we are here to help you along the way.
When we say local critique group, we’re talking about people you can sit down with face to face for support, encouragement, and critique. We talk about how important this is in our Five Year Plan to becoming an instant, overnight success as a novelist … but what if it’s not possible? 
I’ve started nearly half a dozen writer’s groups over the years and I have learned a thing or two in the process. I started and helped run around over a dozen small groups of one form or another. 
I started my first writer’s group with one other author I found at a conference who lived near my small town while I was still in college. Here is what I learned the hard way. 
Why Start a Group

Many of the great writers were in writer’s groups.

Inklings (J.R.R.Tolkien and C.S. Lewis)
The Bloomsbury Group ( Virginia Woolf, E.M. Forster and John Maynard Keynes)
Stratford-on-Odeon (Ernest Hemingway, James Joyce, Ezra Pound, Gertrude Stein and F. Scott Fitzgerald) 


The challenge is that most authors are introverted. They want to join someone else’s writer’s group. 
There has to be a leader. Someone who starts, and keeps the pump primed. That might need to be you.
The good news is that writer’s groups are very easy to start. Every town is packed with introverted writers waiting for someone else to join a writer’s group. EVERY town … Jim? 
Jim- Example of living in Manson. Start asking. The library is a great place to start. Local coffee shops, in a small town it’s even easier …
You don’t need a huge group. Three or four faithful people can make for a great group.

Who
Look for Members who:

read books on craft. 
attend writer’s conferences.
are positive and encouraging. 
are at a similar place to you in their writing.
Jim …. But … try to find one where there are a few people ahead of you, and a few people behind
write for a similar audience you do (ideally). 

Avoid writers:

Who think they know everything
Are sarcastic or negative
Who are crazy. Not all authors are crazy, but many crazy people write. 

What
The primary purpose of every writer’s group is to be encouraging. Groups that fail to encourage wither and fade. 
In general, writer’s groups fall into three categories. 
Craft Groups

Craft groups focus on the writing itself. 
Members typically bring writing samples and accountability to write is often a big component of the group. 
AA for procrastinators. 
Weekly Meetings

Publishing Groups

Focus on the process of becoming an author. 
Tend to have speakers
Focus as much on marketing and publishing as they do on craft.
Often meet less frequently 
Likely attached to a sponsor organization like ACFW or Romance Writers of America.

Mastermind Groups

The focus is obviously on encouragement.
Members check in with each other, offer words of wisdom and inspiration
Often it’s a huge boost to simply talk through your struggles as a writer and know that someone not only cares, but understands what you’re going through.
Often this type of group is a component of the first two groups.
Listen to episodes 29 , and 101 for more about starting a mastermind group. You can find these links in the show notes by swiping down or to the side depending on the app you are listening to. 

Where in Real Life]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/135/

Joining a writers group will take your writing to a new level faster. But what do you do if there are no groups near you? You start one! It is easier than you think and we are here to help you along the way.
When we say local critique group, we’re talking about people you can sit down with face to face for support, encouragement, and critique. We talk about how important this is in our Five Year Plan to becoming an instant, overnight success as a novelist … but what if it’s not possible? 
I’ve started nearly half a dozen writer’s groups over the years and I have learned a thing or two in the process. I started and helped run around over a dozen small groups of one form or another. 
I started my first writer’s group with one other author I found at a conference who lived near my small town while I was still in college. Here is what I learned the hard way. 
Why Start a Group

Many of the great writers were in writer’s groups.

Inklings (J.R.R.Tolkien and C.S. Lewis)
The Bloomsbury Group ( Virginia Woolf, E.M. Forster and John Maynard Keynes)
Stratford-on-Odeon (Ernest Hemingway, James Joyce, Ezra Pound, Gertrude Stein and F. Scott Fitzgerald) 


The challenge is that most authors are introverted. They want to join someone else’s writer’s group. 
There has to be a leader. Someone who starts, and keeps the pump primed. That might need to be you.
The good news is that writer’s groups are very easy to start. Every town is packed with introverted writers waiting for someone else to join a writer’s group. EVERY town … Jim? 
Jim- Example of living in Manson. Start asking. The library is a great place to start. Local coffee shops, in a small town it’s even easier …
You don’t need a huge group. Three or four faithful people can make for a great group.

Who
Look for Members who:

read books on craft. 
attend writer’s conferences.
are positive and encouraging. 
are at a similar place to you in their writing.
Jim …. But … try to find one where there are a few people ahead of you, and a few people behind
write for a similar audience you do (ideally). 

Avoid writers:

Who think they know everything
Are sarcastic or negative
Who are crazy. Not all authors are crazy, but many crazy people write. 

What
The primary purpose of every writer’s group is to be encouraging. Groups that fail to encourage wither and fade. 
In general, writer’s groups fall into three categories. 
Craft Groups

Craft groups focus on the writing itself. 
Members typically bring writing samples and accountability to write is often a big component of the group. 
AA for procrastinators. 
Weekly Meetings

Publishing Groups

Focus on the process of becoming an author. 
Tend to have speakers
Focus as much on marketing and publishing as they do on craft.
Often meet less frequently 
Likely attached to a sponsor organization like ACFW or Romance Writers of America.

Mastermind Groups

The focus is obviously on encouragement.
Members check in with each other, offer words of wisdom and inspiration
Often it’s a huge boost to simply talk through your struggles as a writer and know that someone not only cares, but understands what you’re going through.
Often this type of group is a component of the first two groups.
Listen to episodes 29 , and 101 for more about starting a mastermind group. You can find these links in the show notes by swiping down or to the side depending on the app you are listening to. 

Where in Real Life]]></description>
<enclosure  url='https://play.hubhopper.com/ca7f638f984c59d83c2c5d17270d1fc9.mp3?s=rss-feed'  length='25980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1702</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052047/135-how-to-start-a-local-writers-group.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052047/135-how-to-start-a-local-writers-group.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >137 – How to Write Short Stories that People Will Love</title>
<link >https://listen.hubhopper.com/episode/137-how-to-write-short-stories-that-people-will-love-1788977483/33052048</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905993</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:48:16 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/137/

In this episode, we are going to talk about writing short stories that work, that people like, that readers have to get more of. On the show today is one of the best authors in the world to talk about the subject our friend, James Scott Bell .
James is an International Thriller Writers Award winner, Christy Award winner, author of Plot and Structure, (affiliate link) and How to Write Short Stories And Use Them to Further Your Writing Career (affiliate link).
Questions

What advice would you give someone just starting to dip their toe in the waters of short stories?
What are some of the fundamental differences between novels and short stories?
What are the common mistakes you see in short stories?
Do you think about word count when you’re writing short stories?
If a writer really wants to master short stories … are there any particular authors you’d recommend?

Depends on genre … but start with Hemingway. Maybe the greatest short story writer we’ve had.
Jeffery Deaver- short stories with twists
Crime- Lawrence Block- “Enough Rope” 


How to Write Short Stories And Use Them to Further Your Writing Career (Affiliate Link) by James Scott Bell 
Where is the best place for people to connect with you and find out more about your books on craft?

http://jamesscottbell.com/ 
@JamesScottBell 



 
Featured Patron
You’re the Cream in My Coffee (Affiliate Link) by Jennifer Lamont Leo 
Jennifer Lamont Leo loves all things vintage, especially stories set in the early twentieth century. You’re the Cream in My Coffee and the sequel, Ain’t Misbehavin’, are set in 1920s Chicago. She is also a copywriter, editor, and journalist writing mainly on historical topics. 
In 1928, Chicago small-town girl Marjorie Corrigan, visiting the city for the first time, has her life turned upside down when she spots her high school sweetheart–presumed killed in the Great War–alive and well in a train station. Suddenly everything is up for grabs. 
Although the stranger insists he’s not who she thinks he is, Marjorie becomes obsessed with finding out the truth. To the dismay of her fiancé and family, she moves to the city and takes a job at a department store so she can get to the bottom of the deepest mystery of her life … 
You can become a Patron at NovelMarketing.com 
 
 
New Podcast!
Thomas has launched a new podcast! The Creative Funding Show]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/137/

In this episode, we are going to talk about writing short stories that work, that people like, that readers have to get more of. On the show today is one of the best authors in the world to talk about the subject our friend, James Scott Bell .
James is an International Thriller Writers Award winner, Christy Award winner, author of Plot and Structure, (affiliate link) and How to Write Short Stories And Use Them to Further Your Writing Career (affiliate link).
Questions

What advice would you give someone just starting to dip their toe in the waters of short stories?
What are some of the fundamental differences between novels and short stories?
What are the common mistakes you see in short stories?
Do you think about word count when you’re writing short stories?
If a writer really wants to master short stories … are there any particular authors you’d recommend?

Depends on genre … but start with Hemingway. Maybe the greatest short story writer we’ve had.
Jeffery Deaver- short stories with twists
Crime- Lawrence Block- “Enough Rope” 


How to Write Short Stories And Use Them to Further Your Writing Career (Affiliate Link) by James Scott Bell 
Where is the best place for people to connect with you and find out more about your books on craft?

http://jamesscottbell.com/ 
@JamesScottBell 



 
Featured Patron
You’re the Cream in My Coffee (Affiliate Link) by Jennifer Lamont Leo 
Jennifer Lamont Leo loves all things vintage, especially stories set in the early twentieth century. You’re the Cream in My Coffee and the sequel, Ain’t Misbehavin’, are set in 1920s Chicago. She is also a copywriter, editor, and journalist writing mainly on historical topics. 
In 1928, Chicago small-town girl Marjorie Corrigan, visiting the city for the first time, has her life turned upside down when she spots her high school sweetheart–presumed killed in the Great War–alive and well in a train station. Suddenly everything is up for grabs. 
Although the stranger insists he’s not who she thinks he is, Marjorie becomes obsessed with finding out the truth. To the dismay of her fiancé and family, she moves to the city and takes a job at a department store so she can get to the bottom of the deepest mystery of her life … 
You can become a Patron at NovelMarketing.com 
 
 
New Podcast!
Thomas has launched a new podcast! The Creative Funding Show]]></description>
<enclosure  url='https://play.hubhopper.com/49c5054674a630cb789398aea9741a92.mp3?s=rss-feed'  length='24040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1575</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052048/137-how-to-write-short-stories-that-people-will-love.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052048/137-how-to-write-short-stories-that-people-will-love.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn</title>
<link >https://listen.hubhopper.com/episode/140-how-to-develop-multiple-streams-of-money-from-your-writing-career-with-joanna-penn-1788977483/33052049</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905990</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:42:15 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/140/

In this episode, we share an episode of theCreative Funding Show where Thomas talks with Joanna Penn about the multiple ways you can make money from your writing career that you might have never considered. 
But First:

* Jim Anniversary
* GDPR follow up
* Creative Funding Show 

Featured Patron
95 Tweets: Celebrating Martin Luther in the 21st Century (Affiliate Link) by Peter DeHaan 
95 Tweets explains each of Martin Luther’s ninety-five concerns and then updates them, reframed as ninety-five tweets, complete with hashtags. 95 Tweets concludes with a present-day list of ninety-five concerns for the modern church.”
Sponsor: 

This episode is brought to you by listeners like you!
Novel Marketing Patreon]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/140/

In this episode, we share an episode of theCreative Funding Show where Thomas talks with Joanna Penn about the multiple ways you can make money from your writing career that you might have never considered. 
But First:

* Jim Anniversary
* GDPR follow up
* Creative Funding Show 

Featured Patron
95 Tweets: Celebrating Martin Luther in the 21st Century (Affiliate Link) by Peter DeHaan 
95 Tweets explains each of Martin Luther’s ninety-five concerns and then updates them, reframed as ninety-five tweets, complete with hashtags. 95 Tweets concludes with a present-day list of ninety-five concerns for the modern church.”
Sponsor: 

This episode is brought to you by listeners like you!
Novel Marketing Patreon]]></description>
<enclosure  url='https://play.hubhopper.com/fe46f8c47b0f9c925a2f3356a0320c74.mp3?s=rss-feed'  length='53730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3521</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052049/140-how-to-develop-multiple-streams-of-money-from-your-writing-career-with-joanna-penn.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052049/140-how-to-develop-multiple-streams-of-money-from-your-writing-career-with-joanna-penn.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >138 – GDPR for American Authors?</title>
<link >https://listen.hubhopper.com/episode/138-gdpr-for-american-authors-1788977483/33052050</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905935</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:39:42 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/138/

Links:

* Did Thanos Kill Me ?
* The Creative Funding Show 
* Iubenda (Affiliate link)

Let’s talk about GDPR: First off, we are not lawyers. 
Questions:

What is GDPR? 

General Data Protection Regulation


Why do authors need to care about it? Isn’t it just European companies that need to worry about this?

The law “applies” to Americans companies.


Can they take care of this issue by themselves?

If you are an indie author in the US, I can’t see the EU going after you, even if you are in clear violation. 


Does this law really apply to Americans?

Sorta.
Remember, we conquered Europe in the last war. We still have troops occupying countries like Germany and the UK. EU law doesn’t apply to American citizens unless the US government allows it to.
Must enter the judgment in an American court
No treaty to make this easy for the EU to do.
No GDPR court precedent for the EU to fall back on. 





That said… most of the GDPR guidelines are good guidelines regardless.
What American Authors Should Do

Add a privacy policy to your website. 

https://www.iubenda.com/en/?code=tendiscref&aic=ZB2599D (Affiliate link)
This will help your Google rankings


Make sure that consent is very clear:

Tell people they are getting your email newsletter in addition to the ebook
Don’t have checkboxes pre-checked. 
Use double opt-in all the time.
Be very clear to disclose affiliate links.


* Update to the most recent version of WordPress and all your other plugins. 
If someone from the EU asks you to delete your records of them, you need to do that.
What happens if they don’t take care of it by the May 25th deadline?

Patreon Sponsor: The Busy Mom’s Guide to Writing Series (Affiliate Link) by Angela Castillo and Jamie Foley
From the back cover copy: “Are you a busy mom who loves to write, but doesn’t know where to start? This guide by two bestselling, award-winning authors will help you make your writing dreams a reality. From finding time to write to getting your kids involved, Jamie Foley and Angela Castillo (who are busy moms themselves) give you resources–and the encouragement–to succeed. 
Full disclosure: They pay us for this placement.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/138/

Links:

* Did Thanos Kill Me ?
* The Creative Funding Show 
* Iubenda (Affiliate link)

Let’s talk about GDPR: First off, we are not lawyers. 
Questions:

What is GDPR? 

General Data Protection Regulation


Why do authors need to care about it? Isn’t it just European companies that need to worry about this?

The law “applies” to Americans companies.


Can they take care of this issue by themselves?

If you are an indie author in the US, I can’t see the EU going after you, even if you are in clear violation. 


Does this law really apply to Americans?

Sorta.
Remember, we conquered Europe in the last war. We still have troops occupying countries like Germany and the UK. EU law doesn’t apply to American citizens unless the US government allows it to.
Must enter the judgment in an American court
No treaty to make this easy for the EU to do.
No GDPR court precedent for the EU to fall back on. 





That said… most of the GDPR guidelines are good guidelines regardless.
What American Authors Should Do

Add a privacy policy to your website. 

https://www.iubenda.com/en/?code=tendiscref&aic=ZB2599D (Affiliate link)
This will help your Google rankings


Make sure that consent is very clear:

Tell people they are getting your email newsletter in addition to the ebook
Don’t have checkboxes pre-checked. 
Use double opt-in all the time.
Be very clear to disclose affiliate links.


* Update to the most recent version of WordPress and all your other plugins. 
If someone from the EU asks you to delete your records of them, you need to do that.
What happens if they don’t take care of it by the May 25th deadline?

Patreon Sponsor: The Busy Mom’s Guide to Writing Series (Affiliate Link) by Angela Castillo and Jamie Foley
From the back cover copy: “Are you a busy mom who loves to write, but doesn’t know where to start? This guide by two bestselling, award-winning authors will help you make your writing dreams a reality. From finding time to write to getting your kids involved, Jamie Foley and Angela Castillo (who are busy moms themselves) give you resources–and the encouragement–to succeed. 
Full disclosure: They pay us for this placement.]]></description>
<enclosure  url='https://play.hubhopper.com/2e18a4347e71797b8d5d9ee2262d48f9.mp3?s=rss-feed'  length='23860000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1563</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052050/138-gdpr-for-american-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052050/138-gdpr-for-american-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >139 – How to Think Like a Business, Stay Motivated, And Write With Joy w/ Chad Allen</title>
<link >https://listen.hubhopper.com/episode/139-how-to-think-like-a-business-stay-motivated-and-write-with-joy-w-chad-allen-1788977483/33052051</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905997</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:38:28 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/139/

In this episode, we are going to talk about ways you can be more effective in your marketing, in your approach to the business of publishing and how to stay motivated when you feel like giving up, with special guest, Chad Allen .
About Chad
James first met Chad at the OCW conference in 2014 and then connected again at the ReWrite/Ragged Edge conference in 2015. And since then I’ve watched Chad go from the Editorial Director at Baker Books to starting his own venture. What I’ve seen is a man who not only has a talent with books, but someone that has successfully launched his own business, which is –as we often say– whether you’re an indie author or traditionally published, whether you’re writing fiction or non-fiction. So we’re going to pick Chad’s brain a bit today about what it takes to succeed in publishing today.
Questions

* You talk about your mission being to help creative people find their voice and do their art. Tell us a little about that.
* One of your more popular blog posts is, “How to Do More of the Work You Love and Less of the Work You Hate I think a great majority of our listeners would love to do exactly that. So what’s the answer?
* You wrote a manifesto titled Do Your Art: A Manifesto on Rejecting Apathy to Bring Your Best to the World and that’s one of the things I’ve seen shut down more writers than anything else … they don’t think they have anything strong to say, and they become apathetic.

* The Accidental Creative Todd Henry (Affiliate Link)


* We have many listeners who are going the indie route but many who are hybrid, or traditionally focused as well … as an editor who has seen thousands of proposals, tell us the very first thing you look at in a proposal and why.

* 079 – How to Write a Crazy Cool Bio 


* So not that long ago, you dove into being a writing coach full time. What’s good and what’s hard about that? And what has it taught you about thinking like a business person that our listeners need to think about?
* You talk about a particular mindset writers must adopt. What is that and how can we keep from slipping away from that mind set?
* You’ve been part of hundreds of books. In terms of marketing, what are the things you think most authors must focus on?
* Any other thoughts on the writing life, Chad?
* Where is the best place for folks to connect with you?

Sponsor:

* This episode is brought to you by listeners like you! 
* Patrons Get 50% off Tax & Business Course for Authors 

Featured Patron
This week we get to highlight Eloise Whyte … and while she doesn’t have book to feature, she does have a website that would be well worth your time to check out called, Soul Inspirationz, that specializes in promoting Christian Fiction. New releases, a directory, a community aspect, reviews, and a division of the site which is called the WISP Directory showcases indie and small press titles. http://soulinspirationz.com/]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/139/

In this episode, we are going to talk about ways you can be more effective in your marketing, in your approach to the business of publishing and how to stay motivated when you feel like giving up, with special guest, Chad Allen .
About Chad
James first met Chad at the OCW conference in 2014 and then connected again at the ReWrite/Ragged Edge conference in 2015. And since then I’ve watched Chad go from the Editorial Director at Baker Books to starting his own venture. What I’ve seen is a man who not only has a talent with books, but someone that has successfully launched his own business, which is –as we often say– whether you’re an indie author or traditionally published, whether you’re writing fiction or non-fiction. So we’re going to pick Chad’s brain a bit today about what it takes to succeed in publishing today.
Questions

* You talk about your mission being to help creative people find their voice and do their art. Tell us a little about that.
* One of your more popular blog posts is, “How to Do More of the Work You Love and Less of the Work You Hate I think a great majority of our listeners would love to do exactly that. So what’s the answer?
* You wrote a manifesto titled Do Your Art: A Manifesto on Rejecting Apathy to Bring Your Best to the World and that’s one of the things I’ve seen shut down more writers than anything else … they don’t think they have anything strong to say, and they become apathetic.

* The Accidental Creative Todd Henry (Affiliate Link)


* We have many listeners who are going the indie route but many who are hybrid, or traditionally focused as well … as an editor who has seen thousands of proposals, tell us the very first thing you look at in a proposal and why.

* 079 – How to Write a Crazy Cool Bio 


* So not that long ago, you dove into being a writing coach full time. What’s good and what’s hard about that? And what has it taught you about thinking like a business person that our listeners need to think about?
* You talk about a particular mindset writers must adopt. What is that and how can we keep from slipping away from that mind set?
* You’ve been part of hundreds of books. In terms of marketing, what are the things you think most authors must focus on?
* Any other thoughts on the writing life, Chad?
* Where is the best place for folks to connect with you?

Sponsor:

* This episode is brought to you by listeners like you! 
* Patrons Get 50% off Tax & Business Course for Authors 

Featured Patron
This week we get to highlight Eloise Whyte … and while she doesn’t have book to feature, she does have a website that would be well worth your time to check out called, Soul Inspirationz, that specializes in promoting Christian Fiction. New releases, a directory, a community aspect, reviews, and a division of the site which is called the WISP Directory showcases indie and small press titles. http://soulinspirationz.com/]]></description>
<enclosure  url='https://play.hubhopper.com/1d5507643e7f4c8c7f76a67e73ca386f.mp3?s=rss-feed'  length='25820000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1692</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052051/139-how-to-think-like-a-business-stay-motivated-and-write-with-joy-w-chad-allen.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052051/139-how-to-think-like-a-business-stay-motivated-and-write-with-joy-w-chad-allen.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >141 – Amazon Books and the Future of Brick and Mortar Retail</title>
<link >https://listen.hubhopper.com/episode/141-amazon-books-and-the-future-of-brick-and-mortar-retail-1788977483/33052052</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905991</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:19:59 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/141/

In this episode, we talk about Amazon’s brick and mortar bookstores, the future of paper books, and how they affect you as an author.
Sponsor:
MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. 
Novel Marketing Patrons save 25% on MyBookTable Pro .
 
Background: Apple Store vs Best Buy

Best Buy Makes $804 per square foot 
Apple Store Makes $5,506 per square foot
The average Apple Store makes 3x the average Best Buy despite being much smaller.
The Amazon Book Store is to B&N what Apple Stores are to Best Buy.
For some comparison B&N only makes $180 per square foot. 

 
How Amazon bookstores are different:

A bit bigger than an airport bookstore. 
Packed with people. Same number of people in a B&N but with a tiny fraction of the space.
100% focus on book discovery. 

Books face out.
Reviews facing out
If you like x you will love y


Not a 3rd place. No coffee shop, no chairs. 
Lots of books based off of popular blogs.
The store is primarily for Prime members. (Top 50% of households)
Barcode scanners for prices
Low Selection… but the right selection.
Small enough where we walked through every section.

 
The whole store is built around machine learning 
The books on the shelves are selected by algorithm. 

No bargain bin out front. 
Each store has its own data for its own neighborhood. 

Amazon knows a lot about you:

What books you read and which books you finish on your kindle
What movies you watch.
What products you buy
Where you live.
What products your neighbors buy (birds of a feather flock together)
What websites you visit. 
Your GoodReads reviews and books on GoodReads shelves

The Amazon store tracks all of your behavior in store. 

Every time you scan for a price you are giving data to Amazon.
Wifi blocking paint?

How Machines Learn

What this means for authors:

Amazon Stores are focused on the short head (for that area)

Dungeons and Dragons guidebook facing the door on the way in.


Bad news for indies
Bad news for midlist authors. Less total selection means mid-list books will get squeezed. 
Harder to do book signings.
How your book performs on Amazon will drive book sales. To get into a specific bookstore, focus on regions. 
B&N’s days are numbered. 
Good for indie bookstores. How do you compete with a computer? Be superhuman.

Featured Patron
Driver Confessional (Affiliate Link) by David L. Winters A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/141/

In this episode, we talk about Amazon’s brick and mortar bookstores, the future of paper books, and how they affect you as an author.
Sponsor:
MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. 
Novel Marketing Patrons save 25% on MyBookTable Pro .
 
Background: Apple Store vs Best Buy

Best Buy Makes $804 per square foot 
Apple Store Makes $5,506 per square foot
The average Apple Store makes 3x the average Best Buy despite being much smaller.
The Amazon Book Store is to B&N what Apple Stores are to Best Buy.
For some comparison B&N only makes $180 per square foot. 

 
How Amazon bookstores are different:

A bit bigger than an airport bookstore. 
Packed with people. Same number of people in a B&N but with a tiny fraction of the space.
100% focus on book discovery. 

Books face out.
Reviews facing out
If you like x you will love y


Not a 3rd place. No coffee shop, no chairs. 
Lots of books based off of popular blogs.
The store is primarily for Prime members. (Top 50% of households)
Barcode scanners for prices
Low Selection… but the right selection.
Small enough where we walked through every section.

 
The whole store is built around machine learning 
The books on the shelves are selected by algorithm. 

No bargain bin out front. 
Each store has its own data for its own neighborhood. 

Amazon knows a lot about you:

What books you read and which books you finish on your kindle
What movies you watch.
What products you buy
Where you live.
What products your neighbors buy (birds of a feather flock together)
What websites you visit. 
Your GoodReads reviews and books on GoodReads shelves

The Amazon store tracks all of your behavior in store. 

Every time you scan for a price you are giving data to Amazon.
Wifi blocking paint?

How Machines Learn

What this means for authors:

Amazon Stores are focused on the short head (for that area)

Dungeons and Dragons guidebook facing the door on the way in.


Bad news for indies
Bad news for midlist authors. Less total selection means mid-list books will get squeezed. 
Harder to do book signings.
How your book performs on Amazon will drive book sales. To get into a specific bookstore, focus on regions. 
B&N’s days are numbered. 
Good for indie bookstores. How do you compete with a computer? Be superhuman.

Featured Patron
Driver Confessional (Affiliate Link) by David L. Winters A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.]]></description>
<enclosure  url='https://play.hubhopper.com/9e7cd9241887011a85569aadcf01a51b.mp3?s=rss-feed'  length='27280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1787</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052052/141-amazon-books-and-the-future-of-brick-and-mortar-retail.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052052/141-amazon-books-and-the-future-of-brick-and-mortar-retail.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >142 – How to Develop Book Marketing Assets</title>
<link >https://listen.hubhopper.com/episode/142-how-to-develop-book-marketing-assets-1788977483/33052053</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905942</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:12:44 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/142/

In this episode, we talk about how to reduce book marketing liabilities and develop assets. The more assets you have, the easier books are to sell.

Sponsor: 
The Rubart Writing Academy Oct 25-28th 2018
Book Marketing Liability Examples

Other Priorities

Family, Netflix, job, friendships, garden … time on your Smart Phone


Fear
Debt (The more debt you are in, the harder it is to spend money to build assets)

Dave Ramsey Podcast 


Negative Self Talk (Technology (I’m not a techie person.), Worth, Etc.)
Toxic Relationships (If I promote my memoir too much I will hurt my mom’s feelings.)
Physical Impediments

 
Book Marketing Assets Examples:

Position of Influence (Pastor, CEO, President)
Positive Relationships With Influential People
Website 

Blog
Podcast
Email List


Social Media Following
YouTube Following
Previous Books
Health, Energy
Reliable Laptop
Smart Phone
Speaking Abilities & Opportunities
Cash / Time

 
Featured Patron
The TimeDrifter Series (Affiliate Link) by Lauren Lynch 
Explore ancient civilizations from a Christian worldview in the historical fantasy TimeDrifter Series. Appropriate for readers of all ages.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/142/

In this episode, we talk about how to reduce book marketing liabilities and develop assets. The more assets you have, the easier books are to sell.

Sponsor: 
The Rubart Writing Academy Oct 25-28th 2018
Book Marketing Liability Examples

Other Priorities

Family, Netflix, job, friendships, garden … time on your Smart Phone


Fear
Debt (The more debt you are in, the harder it is to spend money to build assets)

Dave Ramsey Podcast 


Negative Self Talk (Technology (I’m not a techie person.), Worth, Etc.)
Toxic Relationships (If I promote my memoir too much I will hurt my mom’s feelings.)
Physical Impediments

 
Book Marketing Assets Examples:

Position of Influence (Pastor, CEO, President)
Positive Relationships With Influential People
Website 

Blog
Podcast
Email List


Social Media Following
YouTube Following
Previous Books
Health, Energy
Reliable Laptop
Smart Phone
Speaking Abilities & Opportunities
Cash / Time

 
Featured Patron
The TimeDrifter Series (Affiliate Link) by Lauren Lynch 
Explore ancient civilizations from a Christian worldview in the historical fantasy TimeDrifter Series. Appropriate for readers of all ages.]]></description>
<enclosure  url='https://play.hubhopper.com/22564ed386344c6a065aa43c741e4bf9.mp3?s=rss-feed'  length='27090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1775</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052053/142-how-to-develop-book-marketing-assets.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052053/142-how-to-develop-book-marketing-assets.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >143 – Book Marketing 101: Author Advertising</title>
<link >https://listen.hubhopper.com/episode/143-book-marketing-101-author-advertising-1788977483/33052054</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905972</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 17:03:02 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/143/

In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!

News


Thomas on Write From the Deep Podcast About Haters by Karen Ball and Erin Taylor Young

 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro .

 

Talking Points:

In this episode, we are going to talk about the fundamentals of advertising. 

1) Have a “Good” Book


Excellent Cover that makes the right kind of promise 106 & 107 
Excellent Back Cover Copy 111 . TLDR: Make people curious. 
Lots of Reviews 
Budget in advertising into the book’s price. (Advertising often means you need to charge more)

 

2) Measure Measure Measure


Find out Cost of Reader Acquisition | CRA $ Dollars Spent ÷ Books Sold = Cost of Reader Acquisition 
Track Sell Through Rate Book 2 Unit Sales ÷ Book 1 Unit Sales = Sell Through Rate
Life Time Value of a Reader | CRA – Book 1 Profit + (Book 2 Profit x Sell Through Rate) = LVR
Track ROI | Profit ÷ Investment = ROI

 

3) Experiment 


Test Ad Copy
Test Back Cover Copy
Test Book Covers
A/B testing

 

4) Follow the Matthew Principle


Take money from your in-effective ads and give them to your effective ads.

 

Featured Patron

The Seven Deadly Friendships: How to Heal When Painful Relationships Eat Away at Your Joy (Affiliate Link) by Mary DeMuth 

There’s something wrong with your friendship, but you can’t figure out why. Is everything in your head? Unfortunately, toxic friendships happen to everyone, but we seldom identify the underlying issues while we battle confusion or the friendship breaks up.

Maybe you’re left bewildered in the friendship’s wake, paralyzed to move forward.

After wading through several difficult friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships causing you the greatest anguish.

Releases October 2nd 2018.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/143/

In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!

News


Thomas on Write From the Deep Podcast About Haters by Karen Ball and Erin Taylor Young

 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro .

 

Talking Points:

In this episode, we are going to talk about the fundamentals of advertising. 

1) Have a “Good” Book


Excellent Cover that makes the right kind of promise 106 & 107 
Excellent Back Cover Copy 111 . TLDR: Make people curious. 
Lots of Reviews 
Budget in advertising into the book’s price. (Advertising often means you need to charge more)

 

2) Measure Measure Measure


Find out Cost of Reader Acquisition | CRA $ Dollars Spent ÷ Books Sold = Cost of Reader Acquisition 
Track Sell Through Rate Book 2 Unit Sales ÷ Book 1 Unit Sales = Sell Through Rate
Life Time Value of a Reader | CRA – Book 1 Profit + (Book 2 Profit x Sell Through Rate) = LVR
Track ROI | Profit ÷ Investment = ROI

 

3) Experiment 


Test Ad Copy
Test Back Cover Copy
Test Book Covers
A/B testing

 

4) Follow the Matthew Principle


Take money from your in-effective ads and give them to your effective ads.

 

Featured Patron

The Seven Deadly Friendships: How to Heal When Painful Relationships Eat Away at Your Joy (Affiliate Link) by Mary DeMuth 

There’s something wrong with your friendship, but you can’t figure out why. Is everything in your head? Unfortunately, toxic friendships happen to everyone, but we seldom identify the underlying issues while we battle confusion or the friendship breaks up.

Maybe you’re left bewildered in the friendship’s wake, paralyzed to move forward.

After wading through several difficult friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships causing you the greatest anguish.

Releases October 2nd 2018.]]></description>
<enclosure  url='https://play.hubhopper.com/008145d8aeb5f893a441043e08bed711.mp3?s=rss-feed'  length='24260000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1589</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052054/143-book-marketing-101-author-advertising.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052054/143-book-marketing-101-author-advertising.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >144 – How to Build an Amazing Author Website for $423.20</title>
<link >https://listen.hubhopper.com/episode/144-how-to-build-an-amazing-author-website-for-42320-1788977483/33052055</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905958</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:57:52 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/144/

The idea for this episode come from Mary Hamilton who told us about her marketing pet peeve. To quote Mary, My biggest peeve is my website. I’m not techy enough to understand how to fix any issues with it, and I hate spending the time it takes to learn it. Except for my blog, I’d rather just set it and leave it. Love your podcasts! They’ve helped me a bunch!”

Lifetime Divi Membership (Affiliate Link) $249

Why Divi?


Drag and drop build your website. Ease of use of Wix or Squarespace with the power of WordPress.
They have premade layouts for authors ready to go.
Comes with lifetime access to Monarch and Bloom
Comes with good support.

How to use Divi


After you purchase divi, you log into your wordpress website, go to appearance - themes - add theme and then upload the zip. 
Once Divi is installed and activated, you start building your pages.
Load one of the author layout packs from the library and start customizing.

 

3 Years of Basic Bluhost Hosting (Affiliate Link) $106.20

Why Bluehost? 


Best cheap hosting out there. 
Cheap, not for bloggers
WordPress Friendly
Upgradable

How to Use Bluehost


Sign up, feel free to use our affiliate link
Go through the steps to get a wordpress website
(Jim) I have to stop you there Thomas … for you, “Go through the steps to get a WordPress website might be obvious, but what about people who are saying, “Huh”?


Get a domain or point your domain at Bluehost

 

MyBookTable Pro (Novel Marketing Patrons Save 25%) $49

Why MyBookTable?


Makes it easy to build book pages with lots of buy buttons to lots of stores. 
Most useful if you have more than one book. If you are using divi, you may not need MyBookTable for a single book. 
Makes it easy to clump your books together by series and genre. 
Builds you a search engine optimized book page 
• Buy MyBookTable Pro 

 

MyBookProgress Pro (Novel Marketing Patrons Save 25%) $19


Gives you a progress bar that will help you stay on track with your writing, 
Keep your readers up to date it is what they are coming to your website to find
Grow your email list 
Get nudges from your readers.
• Buy MyBookProgress Pro

 

Featured Patron

Lucia’s Renaissance (Affiliate Link) by Cl Peterso 

Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose to abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.

The Big Caveat to All of the Above


Your content must be excellent
• An ugly site with great content is far more powerful than a beautiful site with poor content 
• Restaurants- if they look great on the outside, and the inside, but the food is lousy, they won’t be in business long 
• The chef is the most important part of the restaurant 


• Branding, Identity, Call to Action, Copywriting
• You’re going to have to learn a bit of tech
The curse of knowledge




Your options
Learn branding, copywriting, tech and do it all yourself
Hire someone who understands these things



 

Sponsor:

Rubart Writing Academy Oct 25 – 28 2018 

 

Power Close:

This has been James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/144/

The idea for this episode come from Mary Hamilton who told us about her marketing pet peeve. To quote Mary, My biggest peeve is my website. I’m not techy enough to understand how to fix any issues with it, and I hate spending the time it takes to learn it. Except for my blog, I’d rather just set it and leave it. Love your podcasts! They’ve helped me a bunch!”

Lifetime Divi Membership (Affiliate Link) $249

Why Divi?


Drag and drop build your website. Ease of use of Wix or Squarespace with the power of WordPress.
They have premade layouts for authors ready to go.
Comes with lifetime access to Monarch and Bloom
Comes with good support.

How to use Divi


After you purchase divi, you log into your wordpress website, go to appearance - themes - add theme and then upload the zip. 
Once Divi is installed and activated, you start building your pages.
Load one of the author layout packs from the library and start customizing.

 

3 Years of Basic Bluhost Hosting (Affiliate Link) $106.20

Why Bluehost? 


Best cheap hosting out there. 
Cheap, not for bloggers
WordPress Friendly
Upgradable

How to Use Bluehost


Sign up, feel free to use our affiliate link
Go through the steps to get a wordpress website
(Jim) I have to stop you there Thomas … for you, “Go through the steps to get a WordPress website might be obvious, but what about people who are saying, “Huh”?


Get a domain or point your domain at Bluehost

 

MyBookTable Pro (Novel Marketing Patrons Save 25%) $49

Why MyBookTable?


Makes it easy to build book pages with lots of buy buttons to lots of stores. 
Most useful if you have more than one book. If you are using divi, you may not need MyBookTable for a single book. 
Makes it easy to clump your books together by series and genre. 
Builds you a search engine optimized book page 
• Buy MyBookTable Pro 

 

MyBookProgress Pro (Novel Marketing Patrons Save 25%) $19


Gives you a progress bar that will help you stay on track with your writing, 
Keep your readers up to date it is what they are coming to your website to find
Grow your email list 
Get nudges from your readers.
• Buy MyBookProgress Pro

 

Featured Patron

Lucia’s Renaissance (Affiliate Link) by Cl Peterso 

Heresy is fatal in late Renaissance Italy, so only a suicidal zealot would so much as whisper the name of Martin Luther. But after Luther’s ideas ignite a young girl’s faith, she must choose to abandon her beliefs or risk her life in the turbulent world of late sixteenth-century Italy.

The Big Caveat to All of the Above


Your content must be excellent
• An ugly site with great content is far more powerful than a beautiful site with poor content 
• Restaurants- if they look great on the outside, and the inside, but the food is lousy, they won’t be in business long 
• The chef is the most important part of the restaurant 


• Branding, Identity, Call to Action, Copywriting
• You’re going to have to learn a bit of tech
The curse of knowledge




Your options
Learn branding, copywriting, tech and do it all yourself
Hire someone who understands these things



 

Sponsor:

Rubart Writing Academy Oct 25 – 28 2018 

 

Power Close:

This has been James L Rubart and Thomas Umstattd Jr. on the Novel Marketing podcast, giving you novel ideas on how to promote yourself and your writing, offline, online, and everywhere in-between. Thanks for listening.]]></description>
<enclosure  url='https://play.hubhopper.com/dc9835b2ee0b4ec616fa68aed8a2fb97.mp3?s=rss-feed'  length='24200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1585</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052055/144-how-to-build-an-amazing-author-website-for-42320.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052055/144-how-to-build-an-amazing-author-website-for-42320.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >146 – How to Spot a Publishing Scam</title>
<link >https://listen.hubhopper.com/episode/146-how-to-spot-a-publishing-scam-1788977483/33052056</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905925</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:56:24 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/146/

In this episode, we are going to talk about publishing scams and how to avoid them!

This episode was inspired by the Author Media blog post by Caitlin Muir .

Announcement:

We have a Facebook Group now! New location for episode discussions. You can also ask questions of the group. 

What Makes Something a Scam


Over Promising, Under Delivering
Fraud
Unlawful
Unethical
Price Rarely Effects if Something is a Scam Or Not (Scribe Writing vs Xlibris)

 

Common Scams


Vanity Publishers (they make money whether you succeed or not.)
And they be well known names: Reader’s Digest for example
$8,500
.09 cents per word for editing … 90k = $8,100




Jim’s neighbor
Fake Agents (legit agents are members of the Association of Author Representatives )
There’s no way you’d get married without dating the person, and having an agent is a business marriage. So date first. 
Sometimes agents don’t know they’re a scam …
Agents who charge for anything


“Marketing Services” 
Blog Tours
Social Media Packages
PR Campaigns (Spending money to send a press release to 500 journalists is a waste of money)
We’ll get you into bookstores! TV shows! On every podcast ever created!


Pay to Enter Writing Contests
Not always …



 

General Rules of Thumb


Find a happy customer first. 
Ask in the Novel Marketing Facebook group . 


Ask for the numbers! If they say you can’t measure the effectiveness of their work, be careful.
Ask for an average ROI
Ask Lots of Questions
Can you give me the names of some of the people on your sales team?
What is the name of your last book to hit a best seller list?
Where can I go and look at your work?


Read the Fine Print
Arbitration Clause (Who picks the arbitrator?)
The more fine print, the more likely they are to be hiding something.
Who owns your copyright after you sign?
How easy is it to cut ties? Are you locked in?


Look for financial incentive alignment. If you pay a lot of money up front, whether your book thrives or not, there is no financial incentive to see you succeed. 

 

Warning Signs


Flattery about your writing.
No Money Back Guarantee 
They’ve never failed
Reading Fee – Legitimate Publishing companies don’t charge to read your book. 
Up Front Publishing Fees – Traditional Publishing Companies shouldn’t be charging you for anything. A legit self publishing company should charge you as you go. 
If they are owned by Author Solutions , run. 
Pushy Sales Tactics
Promising to Make You a Bestseller 
Listing on Amazon.com (Scammers prey on the tech unsavvy. They ask you to pay them to list your book on Amazon. Many authors don’t realize that it only takes a few clicks of the mouse to be able to sell your book on Amazon.

 

Publishing Services Thomas’ Recommends

 


PR firm … Turning Point: http://www.turningpointpr.com/ 
CreateSpace 
IngramSpark 
Draft2Digital 
Amazon KDP 

 

Final Thoughts

When in doubt, ask in our Facebook Group . 

 

Featured Patron

Time Drifter Series (Affiliate Link) byLauren Lynch who writes faith-infused historical fantasies created to challenge readers of all ages. Explore ancient civilizations like Tikal, Pompeii and Cappadocia from a Christian worldview. 

 

Sponsor: 

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/146/

In this episode, we are going to talk about publishing scams and how to avoid them!

This episode was inspired by the Author Media blog post by Caitlin Muir .

Announcement:

We have a Facebook Group now! New location for episode discussions. You can also ask questions of the group. 

What Makes Something a Scam


Over Promising, Under Delivering
Fraud
Unlawful
Unethical
Price Rarely Effects if Something is a Scam Or Not (Scribe Writing vs Xlibris)

 

Common Scams


Vanity Publishers (they make money whether you succeed or not.)
And they be well known names: Reader’s Digest for example
$8,500
.09 cents per word for editing … 90k = $8,100




Jim’s neighbor
Fake Agents (legit agents are members of the Association of Author Representatives )
There’s no way you’d get married without dating the person, and having an agent is a business marriage. So date first. 
Sometimes agents don’t know they’re a scam …
Agents who charge for anything


“Marketing Services” 
Blog Tours
Social Media Packages
PR Campaigns (Spending money to send a press release to 500 journalists is a waste of money)
We’ll get you into bookstores! TV shows! On every podcast ever created!


Pay to Enter Writing Contests
Not always …



 

General Rules of Thumb


Find a happy customer first. 
Ask in the Novel Marketing Facebook group . 


Ask for the numbers! If they say you can’t measure the effectiveness of their work, be careful.
Ask for an average ROI
Ask Lots of Questions
Can you give me the names of some of the people on your sales team?
What is the name of your last book to hit a best seller list?
Where can I go and look at your work?


Read the Fine Print
Arbitration Clause (Who picks the arbitrator?)
The more fine print, the more likely they are to be hiding something.
Who owns your copyright after you sign?
How easy is it to cut ties? Are you locked in?


Look for financial incentive alignment. If you pay a lot of money up front, whether your book thrives or not, there is no financial incentive to see you succeed. 

 

Warning Signs


Flattery about your writing.
No Money Back Guarantee 
They’ve never failed
Reading Fee – Legitimate Publishing companies don’t charge to read your book. 
Up Front Publishing Fees – Traditional Publishing Companies shouldn’t be charging you for anything. A legit self publishing company should charge you as you go. 
If they are owned by Author Solutions , run. 
Pushy Sales Tactics
Promising to Make You a Bestseller 
Listing on Amazon.com (Scammers prey on the tech unsavvy. They ask you to pay them to list your book on Amazon. Many authors don’t realize that it only takes a few clicks of the mouse to be able to sell your book on Amazon.

 

Publishing Services Thomas’ Recommends

 


PR firm … Turning Point: http://www.turningpointpr.com/ 
CreateSpace 
IngramSpark 
Draft2Digital 
Amazon KDP 

 

Final Thoughts

When in doubt, ask in our Facebook Group . 

 

Featured Patron

Time Drifter Series (Affiliate Link) byLauren Lynch who writes faith-infused historical fantasies created to challenge readers of all ages. Explore ancient civilizations like Tikal, Pompeii and Cappadocia from a Christian worldview. 

 

Sponsor: 

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro.]]></description>
<enclosure  url='https://play.hubhopper.com/c3547ca7240d835ebdf4f784fe8a332f.mp3?s=rss-feed'  length='44740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2931</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052056/146-how-to-spot-a-publishing-scam.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052056/146-how-to-spot-a-publishing-scam.jpg' ></itunes:image>
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<item>
<title >145 – How to Create a Reader (Lead) Magnet</title>
<link >https://listen.hubhopper.com/episode/145-how-to-create-a-reader-lead-magnet-1788977483/33052057</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905953</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:51:09 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/145/

In this episode, we talk about how to craft a reader magnet to get more email subscribers. A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

Back in episode 129, we talked about how Short Stories make the idea reader magnet for novelists . But we never talked about how to turn the short story into the lead magnet. 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com . 

Novel Marketing Patrons save 25% on MyBookTable Pro.

Introduction:


What is a lead magnet?
Why have one on your website?

Example for this Episode:34 Pages, a Beautiful Notes by Kayla Norris from Thomas’ Hawaii Talk. This is the lead magnet you will get as a thank you for becoming a Novel Marketing subscriber.



To get it, go to NovelMarketing.com/145 . 

 



Download: Thomas-Umstattd-Hawaii-Notes 

Get The Hawaii Marketing Notes

Get 34 pages of beautifully crafted notes from Thomas\' Umstattd\'s recent talk in Hawaii about book marketing. These notes were crafted by Kayla Norris during Thomas\' 5 days of lectures to the University of Nation\'s School of Writing. 





Get the notes!You have Successfully Subscribed!

 

Step 1 Figure Out What Your People Want


Ask them
Check your Analytics
Listen to what they are asking you.

 

Step 2 Write a Compelling Pitch for the Lead Magnet


Title
Blurb
Full Page Pitch

 

Step 3 Create a Compelling Graphic

This needs to visually communicate the value of the lead magnet. 


Fiverr (Affiliate Link)

Step 4 Pick the Delivery System


Link to a Page On Your Website
Link to a PDF/MP3 On Your Website
Drip Sequence
InstaFreebie ($20/mo)
Kindle file and/or other ebooks


Book Funnel ($20/yr)
Kindle file and/or other ebooks


Story Origin (free)
Kindle file and/or other ebooks



Step 5 Create the Lead Magnet


Most lead magnets start off as Word Docs. But you never want to give away a word doc.
You can make a PDF in Word.
Tools for Making Ebook Files
Vellum an amazing tool for Making platform specific ebook files.
Mac only, pricy


Calibre Free and hard to use
Fiverr (Affiliate Link) – Have someone else do the work for you for $5.
• Draft2Digital – Free eBook Creation Service



Step 6 Add a The Sign Up to Your Website

There are several ways to do this:


Pop Up
Annoying, but much more effective
WAIT … give them 20 or 30 seconds
Don’t let it pop up again and again and again for the same person


Landing Page
Blog Post
Bloom (Affiliate Link) is currently my favorite tool for adding sign up forms to a website. It comes bundled with an Elegant Themes Subscription (Affiliate Link). 

Step 7 Promote the Lead Magnet


Create a squeeze page
Buy Ads
Put it in your book (Jim)
See Jim’s Landing Page 



Step 8 Measure


Watch your analytics
Watch your MailChimp numbers
Bloom

Featured Patron

The Embers Series (Affiliate Link) byCarrie Daws

Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/145/

In this episode, we talk about how to craft a reader magnet to get more email subscribers. A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

Back in episode 129, we talked about how Short Stories make the idea reader magnet for novelists . But we never talked about how to turn the short story into the lead magnet. 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com . 

Novel Marketing Patrons save 25% on MyBookTable Pro.

Introduction:


What is a lead magnet?
Why have one on your website?

Example for this Episode:34 Pages, a Beautiful Notes by Kayla Norris from Thomas’ Hawaii Talk. This is the lead magnet you will get as a thank you for becoming a Novel Marketing subscriber.



To get it, go to NovelMarketing.com/145 . 

 



Download: Thomas-Umstattd-Hawaii-Notes 

Get The Hawaii Marketing Notes

Get 34 pages of beautifully crafted notes from Thomas\' Umstattd\'s recent talk in Hawaii about book marketing. These notes were crafted by Kayla Norris during Thomas\' 5 days of lectures to the University of Nation\'s School of Writing. 





Get the notes!You have Successfully Subscribed!

 

Step 1 Figure Out What Your People Want


Ask them
Check your Analytics
Listen to what they are asking you.

 

Step 2 Write a Compelling Pitch for the Lead Magnet


Title
Blurb
Full Page Pitch

 

Step 3 Create a Compelling Graphic

This needs to visually communicate the value of the lead magnet. 


Fiverr (Affiliate Link)

Step 4 Pick the Delivery System


Link to a Page On Your Website
Link to a PDF/MP3 On Your Website
Drip Sequence
InstaFreebie ($20/mo)
Kindle file and/or other ebooks


Book Funnel ($20/yr)
Kindle file and/or other ebooks


Story Origin (free)
Kindle file and/or other ebooks



Step 5 Create the Lead Magnet


Most lead magnets start off as Word Docs. But you never want to give away a word doc.
You can make a PDF in Word.
Tools for Making Ebook Files
Vellum an amazing tool for Making platform specific ebook files.
Mac only, pricy


Calibre Free and hard to use
Fiverr (Affiliate Link) – Have someone else do the work for you for $5.
• Draft2Digital – Free eBook Creation Service



Step 6 Add a The Sign Up to Your Website

There are several ways to do this:


Pop Up
Annoying, but much more effective
WAIT … give them 20 or 30 seconds
Don’t let it pop up again and again and again for the same person


Landing Page
Blog Post
Bloom (Affiliate Link) is currently my favorite tool for adding sign up forms to a website. It comes bundled with an Elegant Themes Subscription (Affiliate Link). 

Step 7 Promote the Lead Magnet


Create a squeeze page
Buy Ads
Put it in your book (Jim)
See Jim’s Landing Page 



Step 8 Measure


Watch your analytics
Watch your MailChimp numbers
Bloom

Featured Patron

The Embers Series (Affiliate Link) byCarrie Daws

Inspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights?]]></description>
<enclosure  url='https://play.hubhopper.com/6135b32e7a15293d904db216d3153adc.mp3?s=rss-feed'  length='28250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1851</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052057/145-how-to-create-a-reader-lead-magnet.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052057/145-how-to-create-a-reader-lead-magnet.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >147 – What We Can Learn from The Greatest Book on Marketing Ever Written</title>
<link >https://listen.hubhopper.com/episode/147-what-we-can-learn-from-the-greatest-book-on-marketing-ever-written-1788977483/33052058</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905994</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:40:14 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/147-2/

Announcements:

We’re $4 away from hitting our next Patreon goal. With this level we will start providing full transcripts for each episode. We just need one person to back at the $5 level to push us over the edge. 

Just as a reminder, $5 Patrons receive:


Warm feelings, knowing you’re keeping Thomas and James on the air
Access to the Patron Only Community Discussion
Monthly Resource Archive 
20% discount on back cover copy writing.
25% discount on the MyBookTable Pro, MySpeakingEvents Pro, and MyBookProgress Pro, WordPress Plugins 
50% discount on The Five Year Plan to Becoming a Bestselling Author
50% discount on The Tax & Business Guide for Authors
Exclusive Monthly Q&A Episode. We answer every question. 
Special Monthly Episode Bundle where we package several popular episodes on a specific topic and give you private access.
Ebook of your choice of one of James’ novels, Rooms, Book of Days, or The Chair

Patreon.com/NovelMarketing .

Intro:This idea comes out of the brilliant mind of one of my mentors, Roy Williams, back in 2001. He asked a group of us what we thought the best marketing book ever written was. There were myriad answers, but none of us picked the one Roy had in mind. So we’ll give you a second to think of the one you’d put on the list, before we reveal Roy’s pick.

Ready? Drum roll, Thomas. Green Eggs and Ham. Yes, Dr. Suess.

Immortal Sam I Am is one of the greatest marketing men ever. There’s two reasons why:

• He markets his product to his potential buyer sixteen times before he gets a yes.
Sixteen! The average salesperson asks twice. (And if you are selling a product—your book(s)—you are a salesperson whether you want to be one or not.)

Sam knew the average sale is made when the customer is asked five times. To make this applicable to us authors, the average reader needs to hear about your book three to seven times before she or he will decide to buy it.


• They see a post on Facebook
• You list your novel on a book club site
• Their friends mention they’ve read it
• You write an article and mention your novel in your byline
• Someone sees a four- or five-star review on Amazon
• You tweet about it
• There’s a review on Goodreads
• They hear you on the radio
• You’re on someone’s blog talking about your novel

Then—after three to seven exposures—they buy your book.

• Sam knew that simply promoting the same way again and again wasn’t enough.
That’s not marketing, that’s being a pain in the backside.

The Key


Sam came up with sixteen options, ideas, new ways of thinking about green eggs and ham.
“Would you like them in a box? With a fox? In a house? With a mouse? In a train? In the rain? Here or there?”
Cheesy sales trainers love to spout, “Ya gotta remember ABC! Always Be Closing!” But what does that mean? Hammer on people till they give in? Let us hope not.
Some people on Facebook and Twitter and other Social Media think this is the way to promote their novels. They give the same message over and over, believing that will sell books. It doesn’t. It turns people off.
If you’re going to market your books, get creative in the way you present them to potential buyers (and the way you promote yourself, because you are the brand).
And promote with passion. It’s obvious Sam believes in his product. Do you believe that passionately in your novels? Attitudes are contagious—are yours worth catching?

You want to sell more books? Be like Sam.

Didyou know a Random House editor bet Ted Geisel $50 he couldn’t write a book using only fifty words?Green Eggsand Hamwas the result.

We have a new segment called MailBag, but first we have a

Sponsor:

Rubart Writing Academy https://www.rubartwritingacademy.com/academyinfo/ 

Oct 25-28 2018

Featured Patron

The Land Without Color (Affiliate Link) by Benjamin Ellefson 

A captivating middle grade story where the Kingdom of Color has gone gray, and Alvin is the only one who can restore it to its former glory. It’s a dangerous adventure. Scary. Impossible! But for Alvin, there’s no turning back.

Mail Bag

Great episode as always, guys! I followed your advice, wrote a short story a few weeks back and put it on Bookfunnel. I gained about 40 subscribers wherein I used to get one or two a month. But, as you suggested, I made a great cover and wrote an enticing blog. BUT, I also added it to MyBookTable ! So it is there, on a popup, and I put it on social media. Thanks for all of the great novel marketing advice. I’m telling everyone about you and I know of several who have signed up as a result.
Cheers!
Danny]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/147-2/

Announcements:

We’re $4 away from hitting our next Patreon goal. With this level we will start providing full transcripts for each episode. We just need one person to back at the $5 level to push us over the edge. 

Just as a reminder, $5 Patrons receive:


Warm feelings, knowing you’re keeping Thomas and James on the air
Access to the Patron Only Community Discussion
Monthly Resource Archive 
20% discount on back cover copy writing.
25% discount on the MyBookTable Pro, MySpeakingEvents Pro, and MyBookProgress Pro, WordPress Plugins 
50% discount on The Five Year Plan to Becoming a Bestselling Author
50% discount on The Tax & Business Guide for Authors
Exclusive Monthly Q&A Episode. We answer every question. 
Special Monthly Episode Bundle where we package several popular episodes on a specific topic and give you private access.
Ebook of your choice of one of James’ novels, Rooms, Book of Days, or The Chair

Patreon.com/NovelMarketing .

Intro:This idea comes out of the brilliant mind of one of my mentors, Roy Williams, back in 2001. He asked a group of us what we thought the best marketing book ever written was. There were myriad answers, but none of us picked the one Roy had in mind. So we’ll give you a second to think of the one you’d put on the list, before we reveal Roy’s pick.

Ready? Drum roll, Thomas. Green Eggs and Ham. Yes, Dr. Suess.

Immortal Sam I Am is one of the greatest marketing men ever. There’s two reasons why:

• He markets his product to his potential buyer sixteen times before he gets a yes.
Sixteen! The average salesperson asks twice. (And if you are selling a product—your book(s)—you are a salesperson whether you want to be one or not.)

Sam knew the average sale is made when the customer is asked five times. To make this applicable to us authors, the average reader needs to hear about your book three to seven times before she or he will decide to buy it.


• They see a post on Facebook
• You list your novel on a book club site
• Their friends mention they’ve read it
• You write an article and mention your novel in your byline
• Someone sees a four- or five-star review on Amazon
• You tweet about it
• There’s a review on Goodreads
• They hear you on the radio
• You’re on someone’s blog talking about your novel

Then—after three to seven exposures—they buy your book.

• Sam knew that simply promoting the same way again and again wasn’t enough.
That’s not marketing, that’s being a pain in the backside.

The Key


Sam came up with sixteen options, ideas, new ways of thinking about green eggs and ham.
“Would you like them in a box? With a fox? In a house? With a mouse? In a train? In the rain? Here or there?”
Cheesy sales trainers love to spout, “Ya gotta remember ABC! Always Be Closing!” But what does that mean? Hammer on people till they give in? Let us hope not.
Some people on Facebook and Twitter and other Social Media think this is the way to promote their novels. They give the same message over and over, believing that will sell books. It doesn’t. It turns people off.
If you’re going to market your books, get creative in the way you present them to potential buyers (and the way you promote yourself, because you are the brand).
And promote with passion. It’s obvious Sam believes in his product. Do you believe that passionately in your novels? Attitudes are contagious—are yours worth catching?

You want to sell more books? Be like Sam.

Didyou know a Random House editor bet Ted Geisel $50 he couldn’t write a book using only fifty words?Green Eggsand Hamwas the result.

We have a new segment called MailBag, but first we have a

Sponsor:

Rubart Writing Academy https://www.rubartwritingacademy.com/academyinfo/ 

Oct 25-28 2018

Featured Patron

The Land Without Color (Affiliate Link) by Benjamin Ellefson 

A captivating middle grade story where the Kingdom of Color has gone gray, and Alvin is the only one who can restore it to its former glory. It’s a dangerous adventure. Scary. Impossible! But for Alvin, there’s no turning back.

Mail Bag

Great episode as always, guys! I followed your advice, wrote a short story a few weeks back and put it on Bookfunnel. I gained about 40 subscribers wherein I used to get one or two a month. But, as you suggested, I made a great cover and wrote an enticing blog. BUT, I also added it to MyBookTable ! So it is there, on a popup, and I put it on social media. Thanks for all of the great novel marketing advice. I’m telling everyone about you and I know of several who have signed up as a result.
Cheers!
Danny]]></description>
<enclosure  url='https://play.hubhopper.com/1c8891e403a01808b0643619c4a3ee52.mp3?s=rss-feed'  length='20640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1352</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052058/147-what-we-can-learn-from-the-greatest-book-on-marketing-ever-written.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052058/147-what-we-can-learn-from-the-greatest-book-on-marketing-ever-written.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams</title>
<link >https://listen.hubhopper.com/episode/148-how-to-get-libraries-to-buy-your-indie-book-with-lacy-williams-1788977483/33052059</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905963</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:32:48 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/148/

In this episode, we talk with Lacy Williams about how to get libraries all over the country to buy your indie books. 

One of the best markets available to sell your novels into is one of the most overlooked: Libraries. So today we’re going to talk about how to sell your books into that market in ways that can be highly profitable for you.

And to help us with that, we have bestselling author of over 30 novels, an amazing entrepreneur, mom, wife, and friend, Lacy Williams . 

Questions for Lacy:


Why should indie authors want to be in libraries?
What is Overdrive ?Draft2Digital 

How does Overdrive work?Kobo
Smashwords
Go directly to them- more technological

Once your book is in overdrive, how do you get libraries to order your book?Lacy’s Instructions 

What criteria do libraries look for in the authors they order from?WorldCat 

How do you maximize book sales from library checkouts?
What kind of results have you seen from your own Overdrive promos?

 

Featured Patron

You’re the Cream in My Coffee by Jennifer Lamont Leo 

In 1928, small-town woman Marjorie Corrigan thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Although the stranger insists he’s not who she thinks he is, Marjorie becomes obsessed with finding out the truth. Carol Awards Winner,

Grace Awards Winner, and Selah Awards Nominee.

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/148/

In this episode, we talk with Lacy Williams about how to get libraries all over the country to buy your indie books. 

One of the best markets available to sell your novels into is one of the most overlooked: Libraries. So today we’re going to talk about how to sell your books into that market in ways that can be highly profitable for you.

And to help us with that, we have bestselling author of over 30 novels, an amazing entrepreneur, mom, wife, and friend, Lacy Williams . 

Questions for Lacy:


Why should indie authors want to be in libraries?
What is Overdrive ?Draft2Digital 

How does Overdrive work?Kobo
Smashwords
Go directly to them- more technological

Once your book is in overdrive, how do you get libraries to order your book?Lacy’s Instructions 

What criteria do libraries look for in the authors they order from?WorldCat 

How do you maximize book sales from library checkouts?
What kind of results have you seen from your own Overdrive promos?

 

Featured Patron

You’re the Cream in My Coffee by Jennifer Lamont Leo 

In 1928, small-town woman Marjorie Corrigan thinks she sees her first love–believed killed in the Great War–alive and well in a Chicago train station. Although the stranger insists he’s not who she thinks he is, Marjorie becomes obsessed with finding out the truth. Carol Awards Winner,

Grace Awards Winner, and Selah Awards Nominee.

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com.]]></description>
<enclosure  url='https://play.hubhopper.com/d15ea9b3fc044ecfe0b6ada1aa4d7907.mp3?s=rss-feed'  length='23420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1534</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052059/148-how-to-get-libraries-to-buy-your-indie-book-with-lacy-williams.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052059/148-how-to-get-libraries-to-buy-your-indie-book-with-lacy-williams.jpg' ></itunes:image>
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<item>
<title >149 – How To Set up Pre-Orders for Your Indie Book</title>
<link >https://listen.hubhopper.com/episode/149-how-to-set-up-pre-orders-for-your-indie-book-1788977483/33052060</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905949</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:27:07 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/149/

In this episode, we talk about why and how to put your indie book up for pre-order. We also talk about when it would be a bad idea to put your book up for pre-order.

Lacy Williams is a bestselling author of over 30 novels, amazing entrepreneur, mom, wife, and friend, Lacy Williams. She is also the author of the The Smart Indie Series .

Questions:

Part 1: Why


Why is it a good idea to do pre-orders?
Is it ever a bad idea to do a pre-order?
How do pre-orders affect your book’s rank on Amazon? iBooks?
Are pre-orders different between print and ebooks?
How do Amazon pre-orders work financially? When do you get the money?
Do you do anything special for readers who pre-order?
If the book is the first in a series, would you ever do a pre-order of the entire series? And if so, would you give a discount?

 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com.

Part 2: How


How far out should you start the pre-order promotion?
How should authors price their pre-orders?
When do you get paid with a pre-order?
Walk us through the process of setting up a pre-order in Amazon KDP.
How should authors promote their pre-order?

 

Featured Patron

Releases October 2nd 2018. 

The Seven Deadly Friendships: How to Heal When Painful Relationships Eat Away at Your Joy by Mary DeMuth 

There’s something wrong with your friendship, but you can’t figure out why. Is everything in your head? Unfortunately, toxic friendships happen to everyone, but we seldom identify the underlying issues while we battle confusion or the friendship breaks up.

Maybe you’re left bewildered in the friendship’s wake, paralyzed to move forward.

After wading through several difficult friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships causing you the greatest anguish.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/149/

In this episode, we talk about why and how to put your indie book up for pre-order. We also talk about when it would be a bad idea to put your book up for pre-order.

Lacy Williams is a bestselling author of over 30 novels, amazing entrepreneur, mom, wife, and friend, Lacy Williams. She is also the author of the The Smart Indie Series .

Questions:

Part 1: Why


Why is it a good idea to do pre-orders?
Is it ever a bad idea to do a pre-order?
How do pre-orders affect your book’s rank on Amazon? iBooks?
Are pre-orders different between print and ebooks?
How do Amazon pre-orders work financially? When do you get the money?
Do you do anything special for readers who pre-order?
If the book is the first in a series, would you ever do a pre-order of the entire series? And if so, would you give a discount?

 

Sponsor:

MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro. www.mybooktable.com.

Part 2: How


How far out should you start the pre-order promotion?
How should authors price their pre-orders?
When do you get paid with a pre-order?
Walk us through the process of setting up a pre-order in Amazon KDP.
How should authors promote their pre-order?

 

Featured Patron

Releases October 2nd 2018. 

The Seven Deadly Friendships: How to Heal When Painful Relationships Eat Away at Your Joy by Mary DeMuth 

There’s something wrong with your friendship, but you can’t figure out why. Is everything in your head? Unfortunately, toxic friendships happen to everyone, but we seldom identify the underlying issues while we battle confusion or the friendship breaks up.

Maybe you’re left bewildered in the friendship’s wake, paralyzed to move forward.

After wading through several difficult friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships causing you the greatest anguish.]]></description>
<enclosure  url='https://play.hubhopper.com/113e33523a412d249fdeb1e6c201c12c.mp3?s=rss-feed'  length='25280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1656</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052060/149-how-to-set-up-pre-orders-for-your-indie-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052060/149-how-to-set-up-pre-orders-for-your-indie-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >150 – A Blueprint on How to Launch Your Book</title>
<link >https://listen.hubhopper.com/episode/150-a-blueprint-on-how-to-launch-your-book-1788977483/33052061</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905931</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:21:43 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/150/

In this episode, we talk about a new course we’ve released that will help youlaunch your book in a way that will rocket it to success.

Links:


• Learn more about the Book Launch Blueprint 
• Sign Up 

Announcement

This is our 150th episode! 

Some show stats:


Novel Marketing started in October 2013. 
270 Pages of Show Notes
52 hours 50 minutes of audio. (Not counting the 5 year plan course, or Patron exclusive episodes)
2.2 days of Audio.
As of recording, the show has 168,876 downloads
We only have 79 reviews on iTunes. 
Median episode length is 20m 35s
Assuming every download gets listened to, that is 3,377,520 minutes of you listening to Novel Marketing.
56,292 hours
2,345 days of listening to Novel Marketing.
That is 6.4 years of listening. 

TL;DR:

One of the most frequent questions we get is about how to launch your novel. Specifically, what do you do in the month before and after your book comes out. Mary gets that question a ton as well.

Joining us in teaching the course is bestselling author Mary DeMuth . She has launched over 30 books both fiction and nonfiction and her books are currently in 5 different languages around the world. 

This is a 21-day course to help you craft a custom blueprint for launching your next book. 

For everyone else who won’t get into the course, we’re going to have a quick overview. 

GET READY Day 1 – 5

This week is about laying the foundation for success. 


What marketing is, and how to sell yourself (even if you’re in introvert)
Find your bigger why.


How to develop your author brand and present it powerfully to readers
Look in the mirror
Look at your readers
Look through your readers
Look in your readers mirror


How to writing best-selling copy
The key to writing bestselling copy, is to realize that people don’t care about you. 


How to build a rabid tribe of fans
How create a launch team
What is a launch team?


Saturday BONUS session: How to keep consistency in your branding across all platforms 

GET SET Day 8 – 12


Learn the best email strategies for launching your book.
We will talk about how to build your list if your book launch is a ways out.
We will talk about how to email around your launch. 
Pro Tip: You can get away with a higher than normal sending rate during your launch.


How to build a media calendar
A media calendar is the foundation of a your PR campaign. It is a schedule of all your interviews, promotional activities and advertisements. Everything on one place, planned out ahead of time. 


The best ways to use Amazon
If you are indie publishing your book, your amazon page is perhaps the most important page about your book on the internet. You want to make sure it is 100% ready for your launch before the launch.
Amazing Cover
Amazing Back Cover Copy
Clearn “Also Boughts”
Lots of reviews. (This is where your launch team comes in.)


How to maximize the impact of your website
Thomas will talk about how to prepare your website for the launch and synthesis all of his website advice into a focused session.


How to write content that will get you guest slots on leading blogs and websites
Getting featured on popular blogs and websites can be key to a successfullaunch. In this session we will talk about how to make that happen. 


Saturday BONUS Video: Create a powerful lead page & other strategies 

GO! Day 15 – 19


Your three best friends the moment you launch 
A good launch is all about leveraging three things:
Urgency 
Scarcity 
Popularity


The power of GoodReads to sell more books
GoodReads is popular with the super readers. The kind of readers who will take a risk on a new book from a new author. 


What to do on launch day
This is the big day, a day you will want to take off of work to work but also celebrate.
Consider hosting a launch party for your family and friends in real life.
Consider hosting a launch party online. 


How to nail media interviews
A bad interview is worse than no interview at all
You are not the star of the show
Practice, practice, practice … 



The course costs $299 and$249 for Novel Marketing Patrons .

 

Transcript

Transcript generated algorithmically by Sonix (affiliate link).

This is novel marketing the show for novelists who aren’t necessarily fond of marketing but still want to become the best selling author.

James L Rubart: [00:00:09] Episode one hundred fifty I’m James L. Rubart. You can call me Jim.

Thomas Umstattd Jr.: [00:00:13] I’m Thomas Umstattd Jr.

James L Rubart: [00:00:16] And in this episode we’re going to talk to you guys about how to launch your book in a way that will rocket it to success. So Thomas was that metaphor two way over the top or was that OK.

Thomas Umstattd Jr.: [00:00:26] That was good. But first real quick this is our 150th [00:00:30] episode. It’s a bi]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/150/

In this episode, we talk about a new course we’ve released that will help youlaunch your book in a way that will rocket it to success.

Links:


• Learn more about the Book Launch Blueprint 
• Sign Up 

Announcement

This is our 150th episode! 

Some show stats:


Novel Marketing started in October 2013. 
270 Pages of Show Notes
52 hours 50 minutes of audio. (Not counting the 5 year plan course, or Patron exclusive episodes)
2.2 days of Audio.
As of recording, the show has 168,876 downloads
We only have 79 reviews on iTunes. 
Median episode length is 20m 35s
Assuming every download gets listened to, that is 3,377,520 minutes of you listening to Novel Marketing.
56,292 hours
2,345 days of listening to Novel Marketing.
That is 6.4 years of listening. 

TL;DR:

One of the most frequent questions we get is about how to launch your novel. Specifically, what do you do in the month before and after your book comes out. Mary gets that question a ton as well.

Joining us in teaching the course is bestselling author Mary DeMuth . She has launched over 30 books both fiction and nonfiction and her books are currently in 5 different languages around the world. 

This is a 21-day course to help you craft a custom blueprint for launching your next book. 

For everyone else who won’t get into the course, we’re going to have a quick overview. 

GET READY Day 1 – 5

This week is about laying the foundation for success. 


What marketing is, and how to sell yourself (even if you’re in introvert)
Find your bigger why.


How to develop your author brand and present it powerfully to readers
Look in the mirror
Look at your readers
Look through your readers
Look in your readers mirror


How to writing best-selling copy
The key to writing bestselling copy, is to realize that people don’t care about you. 


How to build a rabid tribe of fans
How create a launch team
What is a launch team?


Saturday BONUS session: How to keep consistency in your branding across all platforms 

GET SET Day 8 – 12


Learn the best email strategies for launching your book.
We will talk about how to build your list if your book launch is a ways out.
We will talk about how to email around your launch. 
Pro Tip: You can get away with a higher than normal sending rate during your launch.


How to build a media calendar
A media calendar is the foundation of a your PR campaign. It is a schedule of all your interviews, promotional activities and advertisements. Everything on one place, planned out ahead of time. 


The best ways to use Amazon
If you are indie publishing your book, your amazon page is perhaps the most important page about your book on the internet. You want to make sure it is 100% ready for your launch before the launch.
Amazing Cover
Amazing Back Cover Copy
Clearn “Also Boughts”
Lots of reviews. (This is where your launch team comes in.)


How to maximize the impact of your website
Thomas will talk about how to prepare your website for the launch and synthesis all of his website advice into a focused session.


How to write content that will get you guest slots on leading blogs and websites
Getting featured on popular blogs and websites can be key to a successfullaunch. In this session we will talk about how to make that happen. 


Saturday BONUS Video: Create a powerful lead page & other strategies 

GO! Day 15 – 19


Your three best friends the moment you launch 
A good launch is all about leveraging three things:
Urgency 
Scarcity 
Popularity


The power of GoodReads to sell more books
GoodReads is popular with the super readers. The kind of readers who will take a risk on a new book from a new author. 


What to do on launch day
This is the big day, a day you will want to take off of work to work but also celebrate.
Consider hosting a launch party for your family and friends in real life.
Consider hosting a launch party online. 


How to nail media interviews
A bad interview is worse than no interview at all
You are not the star of the show
Practice, practice, practice … 



The course costs $299 and$249 for Novel Marketing Patrons .

 

Transcript

Transcript generated algorithmically by Sonix (affiliate link).

This is novel marketing the show for novelists who aren’t necessarily fond of marketing but still want to become the best selling author.

James L Rubart: [00:00:09] Episode one hundred fifty I’m James L. Rubart. You can call me Jim.

Thomas Umstattd Jr.: [00:00:13] I’m Thomas Umstattd Jr.

James L Rubart: [00:00:16] And in this episode we’re going to talk to you guys about how to launch your book in a way that will rocket it to success. So Thomas was that metaphor two way over the top or was that OK.

Thomas Umstattd Jr.: [00:00:26] That was good. But first real quick this is our 150th [00:00:30] episode. It’s a bi]]></description>
<enclosure  url='https://play.hubhopper.com/f5bb84e0ee1686022b8a4a8095ad5503.mp3?s=rss-feed'  length='21360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1400</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052061/150-a-blueprint-on-how-to-launch-your-book.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052061/150-a-blueprint-on-how-to-launch-your-book.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >152 – How to Write 5000 Words an Hour with Chris Fox</title>
<link >https://listen.hubhopper.com/episode/152-how-to-write-5000-words-an-hour-with-chris-fox-1788977483/33052062</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905932</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:16:45 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/152/

Writing more books helps you make more money. But most authors write slow! In this episode, we talk with Chris Fox about how to write faster and better.

And to help us with that topic is our friend, Chris Fox . Chris Fox is an extremely successful author of both fiction and non-fiction, as well as being an excellent teacher … Chris, great to have you back on the show …

Questions:


Why is fast writing so important? 
How do authors write faster?Writing sprints- no interuptions. No editing, just writing. Twenty minutes.

What’s the mindset of a fast writer?
Walk us through your 5 step process:Step 1- Clear the Decks
John Cleese https://genius.com/John-cleese-lecture-on-creativity-annotated 


Step 2- Know what you are going to write
Step 3- Start the Clock 
https://en.wikipedia.org/wiki/Flow_(psychology) 


Step 4- Record the Results 
Step 5- Learn from the work 

As writers try your method … what are the blocks they’re going to come up against?
How much of a word count increase to you see on average?
How long does it typically take before this new way of writing kicks in?
What tools make it easier to write faster?
Is it better for writers to try this on a piece they’re not as emotionally invested in?
How can someone put this into practice today? 
Read How to Write 5,000 Words an Hour for free. 
Buy How to Write 5,000 Words an Hour on Amazon.

 

Sponsor:

Book Launch Blueprint registration ends this week. If you would like help developing a custom book launch blueprint for your book, sign up now before it is too late. You only have 3 days left to register!

Learn more 

Featured Patron

Pathway of Peace: Living in a Growing Relationship with Christ byCheryl Elton

Pathway of Peace explores key areas of life that help cultivate enduring peace—including handling stress, quieting the mind, and forgiveness. Rich scriptural insights and inspiring stories will encourage and help you develop a more intimate relationship with Jesus Christ, the Prince of Peace. 

Transcript

Generated Algorymeically by Sonix (Affiliate Link)

[00:00:01] This is novel marketing a show for novelists who aren’t necessarily fond of marketing but still want to become a best selling author.

[00:00:09] Episode 152 I’m James L. Rubart.

[00:00:14] I’m Thomas Umstattd Jr. and I’m Chris Fox and in this episode we are going to talk once again to Chris Fox. As you probably just figured out Chris thanks for being back with us once more. You are quickly approaching. I think we’ve only had one other guest on three times is that right Thomas.

Thomas Umstattd: [00:00:33] We’ve had Joanna Penn on three times we’ve had Lacey on three times now Chris Fox. So Lacey Williams who a pen and Chris Fox I feel like that’s a good group to be in.

Chris Fox: [00:00:42] That’s distinguished comedy right there.

James Rubart: [00:00:45] Is indeed indeed. And Chris is on you know he’s in the San Francisco area so he’s on Pacific Standard Time which is the time zone. So Thomas you have to adjust to us this episode which I love.

[00:00:57] That’s right.

[00:00:58] So we record this ahead of time and for those of you listening and we record often in multiple time zones and Joanna Penn is the widest gap and this is the narrowest.

Thomas Umstattd: [00:01:07] For those of you just tuning into this episode for the first time Chris Fox is the real deal he doesn’t just write successful fiction. He teaches fiction and his students have gone on to thrive and succeed at fiction themselves. And he writes nonfiction too because why not. Chris welcome to the show.

Chris Fox: [00:01:25] Thanks for having me.

Thomas Umstattd: [00:01:26] So the title of the show I think gives away a little bit maybe your secret to success. Well paid authors seem to agree that if you want to make money you need to write a lot of books. But the challenge is a lot of authors write slow. Chris you wrote a book titled 5000 words an hour what the heck.

Chris Fox: [00:01:48] That is my most click baity title I’m very proud of it.

James Rubart: [00:01:51] Oh are you kidding me. Of course it is because we’re all going what you got to be kidding me. I’m feeling great in a thousand words an hour and you’re saying five is possible. So yeah I think a lot of people right now are going OK I’m all ears. Talk to us.

Thomas Umstattd: [00:02:04] But first let’s just ask the question because it needs to be asked Why is writing fast important.

Chris Fox: [00:02:08] The writing cast is important in my mind because for us to reach a level of expertise we’re really good at our craft and can actually turn out a novel that people really want to read. We’re usually going to have to do multiple drafts and if you’re writing a one hundred thousand word book The faster you can get those hundred thousand words down the sooner you have a complete draft the more you can]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/152/

Writing more books helps you make more money. But most authors write slow! In this episode, we talk with Chris Fox about how to write faster and better.

And to help us with that topic is our friend, Chris Fox . Chris Fox is an extremely successful author of both fiction and non-fiction, as well as being an excellent teacher … Chris, great to have you back on the show …

Questions:


Why is fast writing so important? 
How do authors write faster?Writing sprints- no interuptions. No editing, just writing. Twenty minutes.

What’s the mindset of a fast writer?
Walk us through your 5 step process:Step 1- Clear the Decks
John Cleese https://genius.com/John-cleese-lecture-on-creativity-annotated 


Step 2- Know what you are going to write
Step 3- Start the Clock 
https://en.wikipedia.org/wiki/Flow_(psychology) 


Step 4- Record the Results 
Step 5- Learn from the work 

As writers try your method … what are the blocks they’re going to come up against?
How much of a word count increase to you see on average?
How long does it typically take before this new way of writing kicks in?
What tools make it easier to write faster?
Is it better for writers to try this on a piece they’re not as emotionally invested in?
How can someone put this into practice today? 
Read How to Write 5,000 Words an Hour for free. 
Buy How to Write 5,000 Words an Hour on Amazon.

 

Sponsor:

Book Launch Blueprint registration ends this week. If you would like help developing a custom book launch blueprint for your book, sign up now before it is too late. You only have 3 days left to register!

Learn more 

Featured Patron

Pathway of Peace: Living in a Growing Relationship with Christ byCheryl Elton

Pathway of Peace explores key areas of life that help cultivate enduring peace—including handling stress, quieting the mind, and forgiveness. Rich scriptural insights and inspiring stories will encourage and help you develop a more intimate relationship with Jesus Christ, the Prince of Peace. 

Transcript

Generated Algorymeically by Sonix (Affiliate Link)

[00:00:01] This is novel marketing a show for novelists who aren’t necessarily fond of marketing but still want to become a best selling author.

[00:00:09] Episode 152 I’m James L. Rubart.

[00:00:14] I’m Thomas Umstattd Jr. and I’m Chris Fox and in this episode we are going to talk once again to Chris Fox. As you probably just figured out Chris thanks for being back with us once more. You are quickly approaching. I think we’ve only had one other guest on three times is that right Thomas.

Thomas Umstattd: [00:00:33] We’ve had Joanna Penn on three times we’ve had Lacey on three times now Chris Fox. So Lacey Williams who a pen and Chris Fox I feel like that’s a good group to be in.

Chris Fox: [00:00:42] That’s distinguished comedy right there.

James Rubart: [00:00:45] Is indeed indeed. And Chris is on you know he’s in the San Francisco area so he’s on Pacific Standard Time which is the time zone. So Thomas you have to adjust to us this episode which I love.

[00:00:57] That’s right.

[00:00:58] So we record this ahead of time and for those of you listening and we record often in multiple time zones and Joanna Penn is the widest gap and this is the narrowest.

Thomas Umstattd: [00:01:07] For those of you just tuning into this episode for the first time Chris Fox is the real deal he doesn’t just write successful fiction. He teaches fiction and his students have gone on to thrive and succeed at fiction themselves. And he writes nonfiction too because why not. Chris welcome to the show.

Chris Fox: [00:01:25] Thanks for having me.

Thomas Umstattd: [00:01:26] So the title of the show I think gives away a little bit maybe your secret to success. Well paid authors seem to agree that if you want to make money you need to write a lot of books. But the challenge is a lot of authors write slow. Chris you wrote a book titled 5000 words an hour what the heck.

Chris Fox: [00:01:48] That is my most click baity title I’m very proud of it.

James Rubart: [00:01:51] Oh are you kidding me. Of course it is because we’re all going what you got to be kidding me. I’m feeling great in a thousand words an hour and you’re saying five is possible. So yeah I think a lot of people right now are going OK I’m all ears. Talk to us.

Thomas Umstattd: [00:02:04] But first let’s just ask the question because it needs to be asked Why is writing fast important.

Chris Fox: [00:02:08] The writing cast is important in my mind because for us to reach a level of expertise we’re really good at our craft and can actually turn out a novel that people really want to read. We’re usually going to have to do multiple drafts and if you’re writing a one hundred thousand word book The faster you can get those hundred thousand words down the sooner you have a complete draft the more you can]]></description>
<enclosure  url='https://play.hubhopper.com/a620d9121895a88d70b43c5f3abef5bd.mp3?s=rss-feed'  length='20800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1363</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052062/152-how-to-write-5000-words-an-hour-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052062/152-how-to-write-5000-words-an-hour-with-chris-fox.jpg' ></itunes:image>
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</item>
<item>
<title >151 – How to Write to Market With Chris Fox</title>
<link >https://listen.hubhopper.com/episode/151-how-to-write-to-market-with-chris-fox-1788977483/33052063</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905957</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:16:18 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/151-2/

In this episode, we talk about how to write to market with Chris Fox . Chris Fox is an incredibly successful author of both fiction and nonfiction. He’s hit the trifecta: he’s succeeded at writing fiction, at teaching fiction and his students have gone on to succeed, some making over $50,000 a month. 

Sponsor:

Book Launch Blueprint registration ends at the end of August. If you would like help developing a custom book launch blueprint for your book, sign up now before it is too late. Learn more at Novel Marketing dot com

Questions:


What does it mean to write to market?
Why would authors want to write to market?
What about the selling out question?
What mistakes do authors make when writing to market?The key is to deliver a similar emotional experience
Example: The Hunger Games and the Divergent series

How do you write to market? 
What is a hot category? 
What is a hungry category? 
What about the switching genre question?
How do we find out how popular a genre is?
What are some quick tips? 
Why should people buy your book Write to Market ?

 

Chris, where can people find out more about you? Chris Fox Writes 

 

Featured Patron

A Good Bunch of Men by Danny R. Smith“Danny R. Smith is a retired homicide detective from the Los Angeles County Sheriff’s Department. 

 

“Dead prostitutes can seem like part of the landscape in South Los Angeles. What, then, could render two veteran homicide detectives speechless as they stand over their latest victim? A Good Bunch of Men will take you beyond the yellow tape and into the tormented minds of those who hunt evil.”]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/151-2/

In this episode, we talk about how to write to market with Chris Fox . Chris Fox is an incredibly successful author of both fiction and nonfiction. He’s hit the trifecta: he’s succeeded at writing fiction, at teaching fiction and his students have gone on to succeed, some making over $50,000 a month. 

Sponsor:

Book Launch Blueprint registration ends at the end of August. If you would like help developing a custom book launch blueprint for your book, sign up now before it is too late. Learn more at Novel Marketing dot com

Questions:


What does it mean to write to market?
Why would authors want to write to market?
What about the selling out question?
What mistakes do authors make when writing to market?The key is to deliver a similar emotional experience
Example: The Hunger Games and the Divergent series

How do you write to market? 
What is a hot category? 
What is a hungry category? 
What about the switching genre question?
How do we find out how popular a genre is?
What are some quick tips? 
Why should people buy your book Write to Market ?

 

Chris, where can people find out more about you? Chris Fox Writes 

 

Featured Patron

A Good Bunch of Men by Danny R. Smith“Danny R. Smith is a retired homicide detective from the Los Angeles County Sheriff’s Department. 

 

“Dead prostitutes can seem like part of the landscape in South Los Angeles. What, then, could render two veteran homicide detectives speechless as they stand over their latest victim? A Good Bunch of Men will take you beyond the yellow tape and into the tormented minds of those who hunt evil.”]]></description>
<enclosure  url='https://play.hubhopper.com/e48f16376f2f24ba6e5bfee11c6259fb.mp3?s=rss-feed'  length='20760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1360</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052063/151-how-to-write-to-market-with-chris-fox.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052063/151-how-to-write-to-market-with-chris-fox.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >068 – Where to Spend Your Marketing Money</title>
<link >https://listen.hubhopper.com/episode/068-where-to-spend-your-marketing-money-1788977483/33052064</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905970</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:12:31 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/68-2/

Today we are answering a listener question from 
Name Erica Borgerson
Website http://www.LazyGirlGuides.com
Book Title The Lazy Girl Guide to Healthy Eating & The Lazy Girl Guide to Fitness
Question
So, since you don’t really recommend spending money doing a book trailer to promote our books, what would you mention us spending money on? You mention Goodreads ads (a place I never knew used ads) but is this one of the best places to pay for advertising? Any other low-ish cost places to be sure we place an ad to reach readers if you had to pick one or just a few? I write several separate series of non-fiction books, but am also working on a coming of age novel, so I’m interested if the answers are different for fiction vs. non-fiction. Thanks so much for the podcast! 
Talking Points:

Spending money on marketing is like buying money at the store. The goal is to buy money for less than it costs. 

Q: How much would you be willing to buy a $1 bill from me for? 

A: up to $0.99. 


Q: How many $1 would you buy from me for $0.99? 

A: As many as you could. 


So it is not about how much you spend overall. It is getting the cost of reader aquisition lower than the revenue you get from the book. 


There is a time to spend more on a reader than you make from him and that is during the launch when you are trying to get the momentum and buzz going for your book. If you can get enough people talking about your book then your readers will find more readers and so on. 
We can break expenses into three categories infrastructure and book launch. 
Author Infrastructure:

Author Portrait $50-$500
Training (Media Training, Marketing Training) 
Website / Blog $2000 (build one yourself from a $250 template)
Email List (Free up to 2000 subscribers then $30+ a month after that)


Book Infrastructure 

Book Cover ($300-$1500)
Copywriting ($250-$500) 
Audiobook Free through ACX or $1000-$5000


Book Launch

Review Copies $7/copy
Giveaway Copies $7/copy
GoodReads Ads $50-$500
Facebook Ads $50-$500
BookBub $200-$2500
PR Campaign


Things Not to Spend Money On

Book Trailer
a “Marketing Package” from the company that printed your book.
Blog Tours (For Fiction)
Trade Show Anything
Book Signing Tour
TV Ads
Radio Ads



Links:

www.bookbub.com 
www.acx.com 
www.99designs.com 
www.GoodReads.com 
www.mailchimp.com 

Sponsor:
One great thing to spend money on is MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. If you use coupon code “novelmarketing” on checkout you can get 10% off. 
 
Learn more at MyBookTable.com]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/68-2/

Today we are answering a listener question from 
Name Erica Borgerson
Website http://www.LazyGirlGuides.com
Book Title The Lazy Girl Guide to Healthy Eating & The Lazy Girl Guide to Fitness
Question
So, since you don’t really recommend spending money doing a book trailer to promote our books, what would you mention us spending money on? You mention Goodreads ads (a place I never knew used ads) but is this one of the best places to pay for advertising? Any other low-ish cost places to be sure we place an ad to reach readers if you had to pick one or just a few? I write several separate series of non-fiction books, but am also working on a coming of age novel, so I’m interested if the answers are different for fiction vs. non-fiction. Thanks so much for the podcast! 
Talking Points:

Spending money on marketing is like buying money at the store. The goal is to buy money for less than it costs. 

Q: How much would you be willing to buy a $1 bill from me for? 

A: up to $0.99. 


Q: How many $1 would you buy from me for $0.99? 

A: As many as you could. 


So it is not about how much you spend overall. It is getting the cost of reader aquisition lower than the revenue you get from the book. 


There is a time to spend more on a reader than you make from him and that is during the launch when you are trying to get the momentum and buzz going for your book. If you can get enough people talking about your book then your readers will find more readers and so on. 
We can break expenses into three categories infrastructure and book launch. 
Author Infrastructure:

Author Portrait $50-$500
Training (Media Training, Marketing Training) 
Website / Blog $2000 (build one yourself from a $250 template)
Email List (Free up to 2000 subscribers then $30+ a month after that)


Book Infrastructure 

Book Cover ($300-$1500)
Copywriting ($250-$500) 
Audiobook Free through ACX or $1000-$5000


Book Launch

Review Copies $7/copy
Giveaway Copies $7/copy
GoodReads Ads $50-$500
Facebook Ads $50-$500
BookBub $200-$2500
PR Campaign


Things Not to Spend Money On

Book Trailer
a “Marketing Package” from the company that printed your book.
Blog Tours (For Fiction)
Trade Show Anything
Book Signing Tour
TV Ads
Radio Ads



Links:

www.bookbub.com 
www.acx.com 
www.99designs.com 
www.GoodReads.com 
www.mailchimp.com 

Sponsor:
One great thing to spend money on is MyBookTable . This plugin is one of the cheapest ways to upgrade your website and boost your book sales. It also helps you make more money per book by integrating with Amazon’s Affiliate program. If you use coupon code “novelmarketing” on checkout you can get 10% off. 
 
Learn more at MyBookTable.com]]></description>
<enclosure  url='https://play.hubhopper.com/1f76e08c0565f94c15deaf591903a33d.mp3?s=rss-feed'  length='23810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1560</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052064/068-where-to-spend-your-marketing-money.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052064/068-where-to-spend-your-marketing-money.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >069 – How to Stand Out When Your Name Fits In</title>
<link >https://listen.hubhopper.com/episode/069-how-to-stand-out-when-your-name-fits-in-1788977483/33052065</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853906002</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 16:08:04 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/69-2/

Question from Samantha Johnson
Book Title The Beginner’s Guide to Vegetable Gardening 
How do you stand out when your name fits in? When your name is something super-common, it’s next to impossible to find unique domain addresses, and Google Alerts are ineffective because there are so many other people out there with the same name.  And then there’s the Goodreads issue, when other authors with the same name have books that end up in your list (and sometimes they are NOT books you want to have associated with your name–ugh!). My brother and I have co-authored several non-fiction books and we’d love to hear some marketing tips for people with names like Johnson.
Thanks for asking this question. As part of my role with Author Media I end up naming a lot of authors. 
Talking Points:

Become the Most Famous Person for your name

Aggressive SEO
Lots of Blogging
Lots of Magazine articles
Pay for PR that sort of thing. 


Pivot to a Unique Name You Don’t Have to Fight Over

Hollywood Method: Change Your Entire Name

Marilyn Monroe Used to be Norma Mortenson
Whoopi Goldberg was born Caryn Johnson
John Wayne was born Marion Morrison
Cary Grant was born Archibald Leach


Change Your Last Name

Natalie Portman was born Natalie Hershlag 
Author Ben Wolf Used to be Ben Erlichman 
Nicolas Cage Used to be Nicolas Coppola


Switch to a Nickname

Carlos Ray Norris became Chuck Norris


Swap in Your Middle Name

Walter Bruce Willis Swapped in His Middle Name to become Bruce Willis


Add a middle name 

Edgar Allan Poe
James Scott Bell 
Orson Scott Card


Turn your first names into initials 

C.S. Lewis, 
J.R.R. Tolkien, 
J.K. Rowling,


Add a Suffix (Not Generally Recommended)

Thomas Umstattd Jr. (I’ve worked a deal with my dad that he goes by Tom G. Umstattd)


Add a middle initial (Not Recommended)

James L. Rubart (People tend to leave out the middle initial)


Pick a Pen Name (Not Recommended)

This used to work before the days of social media. Now it just causes confusion and keeps you from personally promoting your book in the most effective ways. 




GoodReads

Suggest a Change by clicking “edit details” most sites have a fix this method. 



Links:

NameCHK.com 
InstantDomainSearch.com 

Sponsor:
MyBookTable – Do you ever wish you had a robot to promote your book for you while you slept? Well the folks over at Author Media built one and it is called MyBookTable and it helps boost your book sales without you have to lift a finder. Find out more at MyBookTable.com]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
https://www.novelmarketing.com/69-2/

Question from Samantha Johnson
Book Title The Beginner’s Guide to Vegetable Gardening 
How do you stand out when your name fits in? When your name is something super-common, it’s next to impossible to find unique domain addresses, and Google Alerts are ineffective because there are so many other people out there with the same name.  And then there’s the Goodreads issue, when other authors with the same name have books that end up in your list (and sometimes they are NOT books you want to have associated with your name–ugh!). My brother and I have co-authored several non-fiction books and we’d love to hear some marketing tips for people with names like Johnson.
Thanks for asking this question. As part of my role with Author Media I end up naming a lot of authors. 
Talking Points:

Become the Most Famous Person for your name

Aggressive SEO
Lots of Blogging
Lots of Magazine articles
Pay for PR that sort of thing. 


Pivot to a Unique Name You Don’t Have to Fight Over

Hollywood Method: Change Your Entire Name

Marilyn Monroe Used to be Norma Mortenson
Whoopi Goldberg was born Caryn Johnson
John Wayne was born Marion Morrison
Cary Grant was born Archibald Leach


Change Your Last Name

Natalie Portman was born Natalie Hershlag 
Author Ben Wolf Used to be Ben Erlichman 
Nicolas Cage Used to be Nicolas Coppola


Switch to a Nickname

Carlos Ray Norris became Chuck Norris


Swap in Your Middle Name

Walter Bruce Willis Swapped in His Middle Name to become Bruce Willis


Add a middle name 

Edgar Allan Poe
James Scott Bell 
Orson Scott Card


Turn your first names into initials 

C.S. Lewis, 
J.R.R. Tolkien, 
J.K. Rowling,


Add a Suffix (Not Generally Recommended)

Thomas Umstattd Jr. (I’ve worked a deal with my dad that he goes by Tom G. Umstattd)


Add a middle initial (Not Recommended)

James L. Rubart (People tend to leave out the middle initial)


Pick a Pen Name (Not Recommended)

This used to work before the days of social media. Now it just causes confusion and keeps you from personally promoting your book in the most effective ways. 




GoodReads

Suggest a Change by clicking “edit details” most sites have a fix this method. 



Links:

NameCHK.com 
InstantDomainSearch.com 

Sponsor:
MyBookTable – Do you ever wish you had a robot to promote your book for you while you slept? Well the folks over at Author Media built one and it is called MyBookTable and it helps boost your book sales without you have to lift a finder. Find out more at MyBookTable.com]]></description>
<enclosure  url='https://play.hubhopper.com/ed95a6cebf239733ea9bdb0de03b028e.mp3?s=rss-feed'  length='14970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >981</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052065/069-how-to-stand-out-when-your-name-fits-in.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052065/069-how-to-stand-out-when-your-name-fits-in.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >058 – Powerful Marketing Lessons from Taylor Swift</title>
<link >https://listen.hubhopper.com/episode/058-powerful-marketing-lessons-from-taylor-swift-1788977483/33052066</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905948</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 00:59:27 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/NJNml6nag-E/

Show Notes:

* She is involved in her own marketing.
* She’s transparent, which builds familiarity and trust
* She uses every channel — differently
* She says “no” when her brand is devalued
* Her product is inspirational and unexpected
* She makes smart partnerships
* She’s a master at maintaining magic and mystery in her brand

Links:

* Original article 
* 60 Minutes piece 
* Taylor Swift Gift Giving Video 

Sponsor:

* Ultimate Crowdfunding Course for Authors]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/NJNml6nag-E/

Show Notes:

* She is involved in her own marketing.
* She’s transparent, which builds familiarity and trust
* She uses every channel — differently
* She says “no” when her brand is devalued
* Her product is inspirational and unexpected
* She makes smart partnerships
* She’s a master at maintaining magic and mystery in her brand

Links:

* Original article 
* 60 Minutes piece 
* Taylor Swift Gift Giving Video 

Sponsor:

* Ultimate Crowdfunding Course for Authors]]></description>
<enclosure  url='https://play.hubhopper.com/839256de907004ba7211837df3bb383c.mp3?s=rss-feed'  length='24040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1575</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052066/058-powerful-marketing-lessons-from-taylor-swift.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052066/058-powerful-marketing-lessons-from-taylor-swift.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >061 – Marketing 101: The Five Ps of Novel Marketing</title>
<link >https://listen.hubhopper.com/episode/061-marketing-101-the-five-ps-of-novel-marketing-1788977483/33052067</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905981</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 00:58:44 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/9m1RH8q5kZw/

1) Product (Book)

* This is the most important P. Good marketing helps a bad product fail faster.
* The question is not “is this book good” the question is “is this the kind of book people would want to buy and then read”
* Every product has a life cycle. This is particularly true for fiction. Old fiction does not generally sell well. People are willing to pay a premium to read a book that their friends are also reading at that same time. A short trip to your discount store will show you shelf after shelf of $1 books that are only a few years old.
* Product mix. Focused vs general brand. Complementary products. In fiction the best way to do this is to write a series of books. Book #1 helps sell Book #2 and vice versa.

2) Price

* All prices are relative. A good deal is all about how a book is priced in comparison with other books. How much does an eBook cost?
* Price communicates value.
* The problem with racing to the bottom is that you just might win.
* You have to consider your product mix while picking your price. So it may make sense to price the first book in a series cheap or free to suck people into buying the later books in the series at full price. 

3) Promotion

* When most people think about marketing, all they think about is promotion. All advertising is marketing, not all marketing is advertising. All ham is pork, not all pork is ham.
* This is how you tell potential readers about your book.
* Promotion always costs either time or money and often both.
* If you are self publishing, you need to set aside money for promotion. Product and price alone will not make your book a success.
* Find a news hook for your book for some free PR.
* A sales team for your book is also part of promotion.

4) Place

* This P is where most self published authors really fail.
* How convenient is it to buy your book?
* Where can I buy your book?
* Q: What is the most important for your book to be? A: The airport bookstore.
* Getting into more places requires both sales and distribution.

5) Purple Cow
A few years ago, Marketing Guru Seth Godin suggested that a 5th P be added called a Purple Cow.

* Drive down the road, see a purple cow, what do you do?
* How remarkable is your book?
* How is it different from other books?
* What about your books makes people want to talk about it? (Cosemear)
* Purple Cow effects whether your book “goes viral” or not. Most books are not purple cows.

Sponsor:

* MyBookTable use coupon code novelmarketing to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/9m1RH8q5kZw/

1) Product (Book)

* This is the most important P. Good marketing helps a bad product fail faster.
* The question is not “is this book good” the question is “is this the kind of book people would want to buy and then read”
* Every product has a life cycle. This is particularly true for fiction. Old fiction does not generally sell well. People are willing to pay a premium to read a book that their friends are also reading at that same time. A short trip to your discount store will show you shelf after shelf of $1 books that are only a few years old.
* Product mix. Focused vs general brand. Complementary products. In fiction the best way to do this is to write a series of books. Book #1 helps sell Book #2 and vice versa.

2) Price

* All prices are relative. A good deal is all about how a book is priced in comparison with other books. How much does an eBook cost?
* Price communicates value.
* The problem with racing to the bottom is that you just might win.
* You have to consider your product mix while picking your price. So it may make sense to price the first book in a series cheap or free to suck people into buying the later books in the series at full price. 

3) Promotion

* When most people think about marketing, all they think about is promotion. All advertising is marketing, not all marketing is advertising. All ham is pork, not all pork is ham.
* This is how you tell potential readers about your book.
* Promotion always costs either time or money and often both.
* If you are self publishing, you need to set aside money for promotion. Product and price alone will not make your book a success.
* Find a news hook for your book for some free PR.
* A sales team for your book is also part of promotion.

4) Place

* This P is where most self published authors really fail.
* How convenient is it to buy your book?
* Where can I buy your book?
* Q: What is the most important for your book to be? A: The airport bookstore.
* Getting into more places requires both sales and distribution.

5) Purple Cow
A few years ago, Marketing Guru Seth Godin suggested that a 5th P be added called a Purple Cow.

* Drive down the road, see a purple cow, what do you do?
* How remarkable is your book?
* How is it different from other books?
* What about your books makes people want to talk about it? (Cosemear)
* Purple Cow effects whether your book “goes viral” or not. Most books are not purple cows.

Sponsor:

* MyBookTable use coupon code novelmarketing to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/00859a275b59f0c89a0a200bf19edbc2.mp3?s=rss-feed'  length='26510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1737</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052067/061-marketing-101-the-five-ps-of-novel-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052067/061-marketing-101-the-five-ps-of-novel-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >057 – What to Include in an Author Newsletter</title>
<link >https://listen.hubhopper.com/episode/057-what-to-include-in-an-author-newsletter-1788977483/33052068</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905977</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 00:58:35 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/Yz4kmZeW7Bs/

As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s biggest social network and the most effective social network at making sales.
Today we’re answering a question from Gary Hansen author of Kneeling with Giants. Before we get to his question I wanted to point out something about Gary. His book Kneeling with Giants is a non fiction book about learning how to pray from the heroes of the faith.
Why would Gary listen to a podcast about marketing fiction? This underlines a key point about focusing. Just because you focus on a niche, does not mean that people outside that niche won’t also want to read your book or listen to your podcast. There are a lot of people out there who go to Red Lobster to eat steak. Focusing on seafood does not mean they only get seafood lovers and our focusing on fiction does not mean we only get novelists listening to the show. So for those of you trying to decide if you niche is too narrow, it isn’t and for those of you who write non fiction or who run businesses and who listen to the show, we want to say you are welcome here. 
Ok, so with that out of the way, lets get to Gary’s question.
Gary’s Question
“Thank you for the great podcast!
I have been building my email list through my blog, GaryNealHansen.com. I have always sent subscribers links to new posts, including a short note, using MailChimp.
You and others often refer to having a newsletter. I would LOVE to hear an episode on newsletters.

* Sending blog posts vs. sending a newsletter vs. both
* What to include in a newsletter, and what to leave out
* How to avoid going mad with the extra work of a newsletter in addition to blogging, social media, and that other thing…hmm…what was that? Oh yes: my BOOK!

Can’t wait to hear your thoughts on this apparently crucial and seldom explored issue!
Blessings,
Gary”
Newsletter vs. Blog Emails
You will have different levels of fans. Some want to hear from you every week or so. Others just want major news and book announcements. Recommendation: Offer both options. If that is over your head, just offer the newsletter.
What to include in a newsletter, and what to leave out
What to include:

* Think like a servant. The better you serve your subscribers, the more subscribers you will have.

* Entertain
* Educate
* Laugh (Emote Chuckles)
* Encourage


* Anything you think you think would be helpful. So if your book is on prayer, I would put stories of answered prayer, prayer tips and prayer encouragements in the email.
* Curated Blog Posts. At the end of every Enclave Publishing email we include a handful of links to posts from the blog. Both recent and old. In our Black Friday email which had our biggest discounts of the year, do you know what the most clicked link was? It was to a two year old blog posts about “Bad Boy Characters.”
* Fan Art
* Discounts. If you are self published, you should price pulse your books at least once per quarter.
* Trivia

What to leave out:

* Information about your personal life. This is not your Christmas card. No one cares about you, your kids or your dog.
* Anything that is boring. It only takes one boring email for someone to hit the unsubscribe button. Try to put yourself in the shoes of someone who truly does not care. Why should they care about this email? What is in it for them?

How to handle the work of an author newsletter. 

* Automate, automate automate. You can setup MailChimp to send out emails of your blog posts automatically.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/Yz4kmZeW7Bs/

As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s biggest social network and the most effective social network at making sales.
Today we’re answering a question from Gary Hansen author of Kneeling with Giants. Before we get to his question I wanted to point out something about Gary. His book Kneeling with Giants is a non fiction book about learning how to pray from the heroes of the faith.
Why would Gary listen to a podcast about marketing fiction? This underlines a key point about focusing. Just because you focus on a niche, does not mean that people outside that niche won’t also want to read your book or listen to your podcast. There are a lot of people out there who go to Red Lobster to eat steak. Focusing on seafood does not mean they only get seafood lovers and our focusing on fiction does not mean we only get novelists listening to the show. So for those of you trying to decide if you niche is too narrow, it isn’t and for those of you who write non fiction or who run businesses and who listen to the show, we want to say you are welcome here. 
Ok, so with that out of the way, lets get to Gary’s question.
Gary’s Question
“Thank you for the great podcast!
I have been building my email list through my blog, GaryNealHansen.com. I have always sent subscribers links to new posts, including a short note, using MailChimp.
You and others often refer to having a newsletter. I would LOVE to hear an episode on newsletters.

* Sending blog posts vs. sending a newsletter vs. both
* What to include in a newsletter, and what to leave out
* How to avoid going mad with the extra work of a newsletter in addition to blogging, social media, and that other thing…hmm…what was that? Oh yes: my BOOK!

Can’t wait to hear your thoughts on this apparently crucial and seldom explored issue!
Blessings,
Gary”
Newsletter vs. Blog Emails
You will have different levels of fans. Some want to hear from you every week or so. Others just want major news and book announcements. Recommendation: Offer both options. If that is over your head, just offer the newsletter.
What to include in a newsletter, and what to leave out
What to include:

* Think like a servant. The better you serve your subscribers, the more subscribers you will have.

* Entertain
* Educate
* Laugh (Emote Chuckles)
* Encourage


* Anything you think you think would be helpful. So if your book is on prayer, I would put stories of answered prayer, prayer tips and prayer encouragements in the email.
* Curated Blog Posts. At the end of every Enclave Publishing email we include a handful of links to posts from the blog. Both recent and old. In our Black Friday email which had our biggest discounts of the year, do you know what the most clicked link was? It was to a two year old blog posts about “Bad Boy Characters.”
* Fan Art
* Discounts. If you are self published, you should price pulse your books at least once per quarter.
* Trivia

What to leave out:

* Information about your personal life. This is not your Christmas card. No one cares about you, your kids or your dog.
* Anything that is boring. It only takes one boring email for someone to hit the unsubscribe button. Try to put yourself in the shoes of someone who truly does not care. Why should they care about this email? What is in it for them?

How to handle the work of an author newsletter. 

* Automate, automate automate. You can setup MailChimp to send out emails of your blog posts automatically.]]></description>
<enclosure  url='https://play.hubhopper.com/5d051cd865e359411330c322debf8433.mp3?s=rss-feed'  length='16370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1073</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052068/057-what-to-include-in-an-author-newsletter.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052068/057-what-to-include-in-an-author-newsletter.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >059 – Novel Tax Tips for Authors</title>
<link >https://listen.hubhopper.com/episode/059-novel-tax-tips-for-authors-1788977483/33052069</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905999</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 00:56:40 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/W9TlQmfnPVg/

In this episode we are going to talk about how to stay out of jail … when it comes to your taxes …
 
I am excited to introduce our guest.
 
So, we brought in a CPA who has coached authors, celebrities and small businesses for over thirty years. He is the guy that the other accountants turn to with their questions. He is honest, creative and smart – a unique combination among accountants. He also happens to be my dad, Tom Umstattd Sr. He has asked me several times not to call him an “expert” so I’ll let you make that determination on your own.
When April 15 rolls around, you’ll be glad you took this course.”
 
Talking Points:

* Does being an author help you save money on taxes?
* So how do I know if I am running.
* What kind of deductions can authors take?

 
7 Tax Saving Tips the IRS Doesn’t Want Authors to Know

* Whether or not you qualify for tax deductions for your writing-related expenses (not all writers qualify). You will also find out about the 9 factors the IRS uses to determine if someone is a professional author or not.
* About a simple tool that will help you make more money as an author while helping make you become more audit-proof.
* How to start making a writing income even before your first book comes out.
* Whether or not you need to form a business entity, and which entity is best for authors (S Corp or LLC). We will also share a cheap and easy way to form a business entity.
* 19 different different tax deductions authors can take advantage of.
* 5 ways to reduce your chances of being audited by the IRS.
* How to avoid common mistakes that often get authors in trouble with the IRS.

Sponsor:
7 Tax Saving Tips the IRS Doesn’t Want Authors to Know 

AuthorMedia.com/TaxTips]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/W9TlQmfnPVg/

In this episode we are going to talk about how to stay out of jail … when it comes to your taxes …
 
I am excited to introduce our guest.
 
So, we brought in a CPA who has coached authors, celebrities and small businesses for over thirty years. He is the guy that the other accountants turn to with their questions. He is honest, creative and smart – a unique combination among accountants. He also happens to be my dad, Tom Umstattd Sr. He has asked me several times not to call him an “expert” so I’ll let you make that determination on your own.
When April 15 rolls around, you’ll be glad you took this course.”
 
Talking Points:

* Does being an author help you save money on taxes?
* So how do I know if I am running.
* What kind of deductions can authors take?

 
7 Tax Saving Tips the IRS Doesn’t Want Authors to Know

* Whether or not you qualify for tax deductions for your writing-related expenses (not all writers qualify). You will also find out about the 9 factors the IRS uses to determine if someone is a professional author or not.
* About a simple tool that will help you make more money as an author while helping make you become more audit-proof.
* How to start making a writing income even before your first book comes out.
* Whether or not you need to form a business entity, and which entity is best for authors (S Corp or LLC). We will also share a cheap and easy way to form a business entity.
* 19 different different tax deductions authors can take advantage of.
* 5 ways to reduce your chances of being audited by the IRS.
* How to avoid common mistakes that often get authors in trouble with the IRS.

Sponsor:
7 Tax Saving Tips the IRS Doesn’t Want Authors to Know 

AuthorMedia.com/TaxTips]]></description>
<enclosure  url='https://play.hubhopper.com/1f59dff2db10db250d1adc47fb850c16.mp3?s=rss-feed'  length='17690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1159</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052069/059-novel-tax-tips-for-authors.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052069/059-novel-tax-tips-for-authors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >060 – Q&amp;A Extravaganza &amp; Big Announcement</title>
<link >https://listen.hubhopper.com/episode/060-qa-extravaganza-big-announcement-1788977483/33052070</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905928</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 00:55:30 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/dA8-_uV9mYg/

Question from Jen
Q: I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use Facebook and Twitter differently?
Question from J.T. Stoll 
Author of The Rift
I’m an indie fantasy author and trying to figure out how much time to dedicate to putting together blurbs for my book. Seeing a bunch of authors I’ve never heard of rave about the book doesn’t make me want to buy it. Do readers care about these kinds of blurbs? Do they drive sales?
Question from Kristen Stieffel
Author of Alara’s Call
“While my book is in production at my publisher I’m looking into recording an audiobook version and I’d like to record it myself.
I’m trying to decide if I should go straight to Audible or podcast my book. If I podcast first, can I still distribute the compilation through Audible? What are the pros and cons of podcasting the book?”


Question from Jennifer Pappas
I blog about books and post reviews. My question is, as aspiring writer is it not smart to post bad reviews?
I know I’m thinking really far ahead, but what if I meet someone in the publishing game who really likes my work and then they see that I’ve written a one star review for a book, and that rubs them the wrong way? Is it paranoid to think that I could be sabotaging my future by saying negative things about books I read, or is this a legitimate concern?
Question from Cara Grandle CaraGrandle.com 
Question: I’m not published yet, but I want to write a blog post here and there on books that I love that someone else wrote. Not book reviews, just like if you were talking book recommendations with a friend. I want to know if it would be smart to use My Book Table on my blog showcasing other author’s work and then add my own when the day comes that I’m published.
Question from Darren Sapp
Website DarrenSapp.com 
Book Title Fire on the Flight Deck
Where should I sell my books online when self-publishing? I assume most of my sales will be on Amazon (Print and eBook). What about Nook, iBooks, and Kobo for the eBook? Are the others that I should be in contention such as Smashwords.
News!
MyBookTable 2.0 is out!!! Thomas has made it better than it was before, better … faster … stronger
MyBookTable 2.0

* Buy Button Shadow Box
* Grid View “Notify Me”
* Pre-Order button
* Amazon Bulk Book Importer

www.mybooktable.com 
Use coupon code novelmarketing to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/dA8-_uV9mYg/

Question from Jen
Q: I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use Facebook and Twitter differently?
Question from J.T. Stoll 
Author of The Rift
I’m an indie fantasy author and trying to figure out how much time to dedicate to putting together blurbs for my book. Seeing a bunch of authors I’ve never heard of rave about the book doesn’t make me want to buy it. Do readers care about these kinds of blurbs? Do they drive sales?
Question from Kristen Stieffel
Author of Alara’s Call
“While my book is in production at my publisher I’m looking into recording an audiobook version and I’d like to record it myself.
I’m trying to decide if I should go straight to Audible or podcast my book. If I podcast first, can I still distribute the compilation through Audible? What are the pros and cons of podcasting the book?”


Question from Jennifer Pappas
I blog about books and post reviews. My question is, as aspiring writer is it not smart to post bad reviews?
I know I’m thinking really far ahead, but what if I meet someone in the publishing game who really likes my work and then they see that I’ve written a one star review for a book, and that rubs them the wrong way? Is it paranoid to think that I could be sabotaging my future by saying negative things about books I read, or is this a legitimate concern?
Question from Cara Grandle CaraGrandle.com 
Question: I’m not published yet, but I want to write a blog post here and there on books that I love that someone else wrote. Not book reviews, just like if you were talking book recommendations with a friend. I want to know if it would be smart to use My Book Table on my blog showcasing other author’s work and then add my own when the day comes that I’m published.
Question from Darren Sapp
Website DarrenSapp.com 
Book Title Fire on the Flight Deck
Where should I sell my books online when self-publishing? I assume most of my sales will be on Amazon (Print and eBook). What about Nook, iBooks, and Kobo for the eBook? Are the others that I should be in contention such as Smashwords.
News!
MyBookTable 2.0 is out!!! Thomas has made it better than it was before, better … faster … stronger
MyBookTable 2.0

* Buy Button Shadow Box
* Grid View “Notify Me”
* Pre-Order button
* Amazon Bulk Book Importer

www.mybooktable.com 
Use coupon code novelmarketing to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/8d1a4a350ccf0261ca64baa2d7e2a854.mp3?s=rss-feed'  length='15350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1006</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052070/060-qa-extravaganza-big-announcement.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052070/060-qa-extravaganza-big-announcement.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >062 – 7 Ways to Avoid the Email Spam Filter</title>
<link >https://listen.hubhopper.com/episode/062-7-ways-to-avoid-the-email-spam-filter-1788977483/33052071</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853906001</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 29 Aug 2018 00:52:41 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/uPHrK93XHcc/

Jim how do you tell if you are a spammer?
If people click “mark as spam” on your email, you are a spammer as far as that person is concerned. Spam is in the eye of the beholder.
How Spam Filters Work

* Before we give you tips on how to avoid spam filters we should talk about how they work.
* How does gmail know a spam message from a real one?
* First it looks at the outside of the envelope trying to answer the question “do I trust the sender”

* Is the senders domain reputable?
* Is the sender’s server IP address in a bad neighborhood?
* Has this person opened or responded to emails from this sender before?
* Is the sender’s address in the address book?


* Second it reads the email to see if looks like spam.

* Is the HTML clean?
* Is it one big image?
* Is there a plain text copy?
* Does it smell like spam?



Tip 1 Double Opt in
Tip 2 One Click Unsubscribe
Tip 3 Send at least once per quarter
Tip 4 Write Intriguing (and non spammy) Subjects
Tip 5 Avoid Bad Words

* Free
* 100% Satisfied
* Bargain
* Pills
* click here
* Google: Spam Trigger Words

Tip 6 Use a Trusted Sender

* MailChimp
* Aweber
* Hubspot

Tip 7 Avoid Using All Caps
Sponsor:

* MyBookTable use coupon code novelmarketing to get 10% off.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/uPHrK93XHcc/

Jim how do you tell if you are a spammer?
If people click “mark as spam” on your email, you are a spammer as far as that person is concerned. Spam is in the eye of the beholder.
How Spam Filters Work

* Before we give you tips on how to avoid spam filters we should talk about how they work.
* How does gmail know a spam message from a real one?
* First it looks at the outside of the envelope trying to answer the question “do I trust the sender”

* Is the senders domain reputable?
* Is the sender’s server IP address in a bad neighborhood?
* Has this person opened or responded to emails from this sender before?
* Is the sender’s address in the address book?


* Second it reads the email to see if looks like spam.

* Is the HTML clean?
* Is it one big image?
* Is there a plain text copy?
* Does it smell like spam?



Tip 1 Double Opt in
Tip 2 One Click Unsubscribe
Tip 3 Send at least once per quarter
Tip 4 Write Intriguing (and non spammy) Subjects
Tip 5 Avoid Bad Words

* Free
* 100% Satisfied
* Bargain
* Pills
* click here
* Google: Spam Trigger Words

Tip 6 Use a Trusted Sender

* MailChimp
* Aweber
* Hubspot

Tip 7 Avoid Using All Caps
Sponsor:

* MyBookTable use coupon code novelmarketing to get 10% off.]]></description>
<enclosure  url='https://play.hubhopper.com/f096ad6972f51a30aafbfb734a410445.mp3?s=rss-feed'  length='15900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1041</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052071/062-7-ways-to-avoid-the-email-spam-filter.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052071/062-7-ways-to-avoid-the-email-spam-filter.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >055 – Finding Readers Through a Book Scavenger Hunts With Robin Lee Hatcher</title>
<link >https://listen.hubhopper.com/episode/055-finding-readers-through-a-book-scavenger-hunts-with-robin-lee-hatcher-1788977483/33052072</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905923</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 28 Aug 2018 22:44:44 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/-UJXTQ4bWdU/

Robin is the best-selling and award winning novelist of seventy books. Seventy! As you can imagine, she doesn’t hurt for publishers wanting to partner with her. She started in the general market and wrote for publishers such as Leisure Books, HarperPaperbacks, Avon Books, and Silhouette.
In 1997, she felt a call to write stories infused with her deep faith in God and has since written for Thomas Nelson, Zondervan, Revell, Steeple Hill, Tyndale House, Multnomah, and WaterBrook. This past September, Robin received the lifetime achievement award from the American Christian Fiction Writers association.
Robin, so great to have you here!
Show Notes:
What is a book scavenger hunt?
Is there an ideal number of authors to have on the hunt?
What kind of hard numbers can you tell us about?
Now the hunt that just ran in October, you coordinated the whole thing. If someone is going to head up a project like this should they run, or dive in with both feet?
Does it matter if the authors are all in different genres or does that actually help?
Can you estimate how much time the participating authors have to commit to the hunt?
Tell us about your latest release, Robin.
 
Links:

* RobinLeeHatcher.com 
* RaffleCopter.com 
* MyBookTable]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/-UJXTQ4bWdU/

Robin is the best-selling and award winning novelist of seventy books. Seventy! As you can imagine, she doesn’t hurt for publishers wanting to partner with her. She started in the general market and wrote for publishers such as Leisure Books, HarperPaperbacks, Avon Books, and Silhouette.
In 1997, she felt a call to write stories infused with her deep faith in God and has since written for Thomas Nelson, Zondervan, Revell, Steeple Hill, Tyndale House, Multnomah, and WaterBrook. This past September, Robin received the lifetime achievement award from the American Christian Fiction Writers association.
Robin, so great to have you here!
Show Notes:
What is a book scavenger hunt?
Is there an ideal number of authors to have on the hunt?
What kind of hard numbers can you tell us about?
Now the hunt that just ran in October, you coordinated the whole thing. If someone is going to head up a project like this should they run, or dive in with both feet?
Does it matter if the authors are all in different genres or does that actually help?
Can you estimate how much time the participating authors have to commit to the hunt?
Tell us about your latest release, Robin.
 
Links:

* RobinLeeHatcher.com 
* RaffleCopter.com 
* MyBookTable]]></description>
<enclosure  url='https://play.hubhopper.com/b97a8aa75e1bf368d199a4d5e9627bb2.mp3?s=rss-feed'  length='22770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1492</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052072/055-finding-readers-through-a-book-scavenger-hunts-with-robin-lee-hatcher.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052072/055-finding-readers-through-a-book-scavenger-hunts-with-robin-lee-hatcher.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >054 – The Enclave Files #1</title>
<link >https://listen.hubhopper.com/episode/054-the-enclave-files-1-1788977483/33052073</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905964</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 28 Aug 2018 22:32:08 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/kXeO2Z9wwew/

For a long time Thomas has worked with and ragged on Marketing directors at publishing companies around the country. Well one of the decided to call his bluff and bring him on the team as the Marketing Director. We have negotiated special access for you our listeners to go behind the scenes in the life of a marketing director in a traditional publishing company. You will find out what works, what doesn’t work and most importantly, learn how the publishing industry really works.
What is Enclave Publishing?

* Formerly Marcher Lord Press 
* Christian Fantasy and Science Fiction
* If you are 1 in a thousand there are 2.6 million people on the internet who share your passion.

Why Thomas is excited about this job:



* Strong Brand
* Focused Brand
* Passionate fans

Challenges:

* No previous marketing director.
* Limited budget
* Small
* New Name

What are you doing first?

* Clean up the website.
* Get MyBookTable fully operational.
* GoodReads Giveaways.
* Training Calls.
* Editorial Calendar.
* Email Campaign.

MyBookTable
This edition of the Novel Marketing podcast has been brought to you by My Book Table , which just passed 10,000 downloads a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/kXeO2Z9wwew/

For a long time Thomas has worked with and ragged on Marketing directors at publishing companies around the country. Well one of the decided to call his bluff and bring him on the team as the Marketing Director. We have negotiated special access for you our listeners to go behind the scenes in the life of a marketing director in a traditional publishing company. You will find out what works, what doesn’t work and most importantly, learn how the publishing industry really works.
What is Enclave Publishing?

* Formerly Marcher Lord Press 
* Christian Fantasy and Science Fiction
* If you are 1 in a thousand there are 2.6 million people on the internet who share your passion.

Why Thomas is excited about this job:



* Strong Brand
* Focused Brand
* Passionate fans

Challenges:

* No previous marketing director.
* Limited budget
* Small
* New Name

What are you doing first?

* Clean up the website.
* Get MyBookTable fully operational.
* GoodReads Giveaways.
* Training Calls.
* Editorial Calendar.
* Email Campaign.

MyBookTable
This edition of the Novel Marketing podcast has been brought to you by My Book Table , which just passed 10,000 downloads a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble.]]></description>
<enclosure  url='https://play.hubhopper.com/5469fe1516f8efe644bb8b289bb57d7a.mp3?s=rss-feed'  length='15740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1031</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052073/054-the-enclave-files-1.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052073/054-the-enclave-files-1.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >056 – How to Become More Confident</title>
<link >https://listen.hubhopper.com/episode/056-how-to-become-more-confident-1788977483/33052074</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905929</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Tue, 28 Aug 2018 21:27:39 +0000</pubDate>
<itunes:summary ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/O630tC63k_c/

Today we’re going to talk about how to market yourself to yourself. Yo dog I heard you like marketing. But in all seriousness he person who is the toughest to sell to … you. Most of us have a voice in our heads that is incredibly critical of everything we do. Talking Points: Isn’t that true? The person we’re hardest on is ourselves. We beat ourselves up more than other people do. We’re more willing to quit on ourselves than others are.
Intro

* You are not alone.
* James talks about rejection

* It’s reality—I know a lot of authors and only know one who was never rejected …
* Room at the top
* Maybe you’re thinking of quitting right now
* After my first novel was rejected … biggest dream … Darci …


* Why people quit

* Stop believing in themselves
* Not enough encouragement
* Get worn out
* It’s not important enough


* Why you need Simon Cowell

* Magic show Simon Cowell


* The question of craft
* James story of rejection/decision- Allen Arnold

* Time to decide once and for all


* Are you called to write? Really? Or do you just want to play a bit? Either is okay
* Specific ways to market to yourself

* Write yourself a letter from the future (https://www.futureme.org/)
* Read inspiring autobiographies
* Watch Biography on TV
* Ask to hear stories from other writers
* Do something creative with your rejections
* Face the pain- Steve Laube/Chip MacGregor



 
Links:

* War of Art 
* FutureMe.org 

 

Sponsor This edition of the Novel Marketing podcast has been brought to you by My Book Table , a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble. Go to my book table dot com.]]></itunes:summary>
<description ><![CDATA[Listen to the full episode here:
http://feedproxy.google.com/~r/NovelMarketing/~3/O630tC63k_c/

Today we’re going to talk about how to market yourself to yourself. Yo dog I heard you like marketing. But in all seriousness he person who is the toughest to sell to … you. Most of us have a voice in our heads that is incredibly critical of everything we do. Talking Points: Isn’t that true? The person we’re hardest on is ourselves. We beat ourselves up more than other people do. We’re more willing to quit on ourselves than others are.
Intro

* You are not alone.
* James talks about rejection

* It’s reality—I know a lot of authors and only know one who was never rejected …
* Room at the top
* Maybe you’re thinking of quitting right now
* After my first novel was rejected … biggest dream … Darci …


* Why people quit

* Stop believing in themselves
* Not enough encouragement
* Get worn out
* It’s not important enough


* Why you need Simon Cowell

* Magic show Simon Cowell


* The question of craft
* James story of rejection/decision- Allen Arnold

* Time to decide once and for all


* Are you called to write? Really? Or do you just want to play a bit? Either is okay
* Specific ways to market to yourself

* Write yourself a letter from the future (https://www.futureme.org/)
* Read inspiring autobiographies
* Watch Biography on TV
* Ask to hear stories from other writers
* Do something creative with your rejections
* Face the pain- Steve Laube/Chip MacGregor



 
Links:

* War of Art 
* FutureMe.org 

 

Sponsor This edition of the Novel Marketing podcast has been brought to you by My Book Table , a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble. Go to my book table dot com.]]></description>
<enclosure  url='https://play.hubhopper.com/5528f06a2749f412539307e8b888c274.mp3?s=rss-feed'  length='19050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1248</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052074/056-how-to-become-more-confident.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052074/056-how-to-become-more-confident.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >003 – Autopilot Marketing for NaNoWriMo</title>
<link >https://listen.hubhopper.com/episode/003-autopilot-marketing-for-nanowrimo-1788977483/33052075</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905945</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 13 Jun 2018 17:29:39 +0000</pubDate>
<itunes:summary ><![CDATA[In this show we talk about how to put your marketing on autopilot so you can focus on finishing your book.

What? You want to put your marketing on autopilot for an entire month? Why? So you can write? Well, I suppose if that’s the reason we’ll give you six ways you can keep your marketing firing strong without having to lift a pinky finger. We figure you’ll need all ten digits to craft that ground breaking novel.

We discuss the following six ways to put your marketing on autopilot:

Autopilot Facebook
Autopilot Twitter
Setup an Email Auto-responder
Get a Buddy
Autopilot Blogging
Autopilot Email Newsletter]]></itunes:summary>
<description ><![CDATA[In this show we talk about how to put your marketing on autopilot so you can focus on finishing your book.

What? You want to put your marketing on autopilot for an entire month? Why? So you can write? Well, I suppose if that’s the reason we’ll give you six ways you can keep your marketing firing strong without having to lift a pinky finger. We figure you’ll need all ten digits to craft that ground breaking novel.

We discuss the following six ways to put your marketing on autopilot:

Autopilot Facebook
Autopilot Twitter
Setup an Email Auto-responder
Get a Buddy
Autopilot Blogging
Autopilot Email Newsletter]]></description>
<enclosure  url='https://play.hubhopper.com/a88081668daac40a1f178004bb6227b0.mp3?s=rss-feed'  length='11060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >725</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052075/003-autopilot-marketing-for-nanowrimo.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052075/003-autopilot-marketing-for-nanowrimo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >002 – Do authors still need a website?</title>
<link >https://listen.hubhopper.com/episode/002-do-authors-still-need-a-website-1788977483/33052076</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905930</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 13 Jun 2018 17:23:55 +0000</pubDate>
<itunes:summary ><![CDATA[Do you have a website? If you do, is it a waste of your time and money? Some high profile people in the publishing world say yes, big waste. And for those of you who don’t have one, they’re saying, “If you build it, they won’t come.” What do we think? Yeah, you gotta listen to find out.

 

Show Sponsor: MyBookTable]]></itunes:summary>
<description ><![CDATA[Do you have a website? If you do, is it a waste of your time and money? Some high profile people in the publishing world say yes, big waste. And for those of you who don’t have one, they’re saying, “If you build it, they won’t come.” What do we think? Yeah, you gotta listen to find out.

 

Show Sponsor: MyBookTable]]></description>
<enclosure  url='https://play.hubhopper.com/f17b3e06df1be3ad66d42bf5af9ca589.mp3?s=rss-feed'  length='10500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >688</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052076/002-do-authors-still-need-a-website.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052076/002-do-authors-still-need-a-website.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >001 – Marketing 101: What is Marketing?</title>
<link >https://listen.hubhopper.com/episode/001-marketing-101-what-is-marketing-1788977483/33052077</link>
<guid >https://app.pigeonpod.cloud/feed/2097502524135280642/episode/2097502739853905955</guid>
<podcast:guid >https://hubhopper.com/podcast/novel-marketing/488273</podcast:guid>
<pubDate >Wed, 13 Jun 2018 16:59:30 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/d58d956a8b4ecec948ec6b3d7cf2c003.mp3?s=rss-feed'  length='6790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >445</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >Novel Marketing</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488273/episode/33052077/001-marketing-101-what-is-marketing.jpg'  url='https://files.hubhopper.com/podcast/488273/episode/33052077/001-marketing-101-what-is-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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