In this video, we break down Generative Engine Optimization (GEO), the new SEO. And we’ll walk you through 6 solid steps we use to help over 100 of our clients stay visible in AI search results, like ChatGPT and Gemini.

What is GEO?

How to reverse engineer AI search

How to future-proof your brand visibility in the age of AI

Want a FREE GEO audit for your website?

Check it out here: https://www.digitalwebsolutions.com/s...

Timestamps:

00:00 - 01:00: The rise of AI in searching

01:00 - 01:46: What is Generative Engine Optimization (GEO)?

01:46 - 02:09: Step 1

02:09 - 03:24: Step 2

03:24 - 03:44: Step 3

03:44 - 03:57: Step 4

03:57 - 04:06: Step 5

04:06 - 04:31: Step 6

04:31 - 05:12: GEO is not optional

05:12 - 05:33: Free GEO audit

Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ 

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the process of optimizing web content specifically for AI-driven search engines and generative AI models, such as ChatGPT, Perplexity, Google's AI Overviews, Gemini, Copilot, and others. Unlike traditional SEO, which focuses on ranking websites in standard search engine result pages (SERPs) by keywords and backlinks, GEO aims to make content more visible and effectively integrated into AI-generated responses that summarize and synthesize information from multiple sources in real-time.

The goal of GEO is to improve a website's visibility within large language models (LLMs) and AI platforms, enhancing brand awareness, increasing organic traffic, and providing a better user experience on AI-driven platforms. It emphasizes creating high-quality, authoritative, contextually relevant content tailored for conversational AI that generates direct answers and summaries rather than simply listing links for users to click.

In this video, we will go through:

Why traditional SEO isn't enough

How Digital PR drives visibility in AI search

The 3 most effective ways to get your brand into ChatGPT’s memory

We’re sharing tips from our real client wins, and how we do it at DWS.

Timestamps:

00:00 - 01:16: Why chatGPT doesn’t see you?

01:16 - 01:46: SEO alone isn’t enough.

01:46 - 02:43: How Digital PR helps with AI visibility.

02:43 - 03:12: Real client example 

03:12 - 03:37: Tip #1

03:37 - 05:18: Tip #2

05:18 - 05:45: Tip #3

05:45 - 06:35: Trust and repetition.

06:35 - 07:00: How to run digital PR campaigns

So if you’re in marketing, SEO, or just want your brand to show up in AI tools like ChatGPT, this video is for you.

Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ 

What is digital pr?

Digital PR is a marketing strategy that focuses on earning high-quality, authoritative coverage for a brand in online publications, news sites, blogs, podcasts, and other digital media.

Instead of buying ads, Digital PR works by creating and promoting stories, data, insights, or campaigns that journalists and influencers want to share. This can include press releases, expert commentary, research reports, interactive content, or unique brand stories.