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<title >The Marketing Meetup</title>
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<itunes:summary ><![CDATA[The positively lovely community for 51,000+ marketers. ️

We connect and educate marketers across the world, and do it all with kindness.  

Enjoy watching our videos while learning from the greatest marketers in the world.

Fancy some more? Get bite-sized marketing tips and news about our in-person and online events at https://themarketingmeetup.com/newsletter/

Or join our free online community buzzing online community, Hive https://themarketingmeetup.com/hive/]]></itunes:summary>
<description ><![CDATA[The positively lovely community for 51,000+ marketers. ️

We connect and educate marketers across the world, and do it all with kindness.  

Enjoy watching our videos while learning from the greatest marketers in the world.

Fancy some more? Get bite-sized marketing tips and news about our in-person and online events at https://themarketingmeetup.com/newsletter/

Or join our free online community buzzing online community, Hive https://themarketingmeetup.com/hive/]]></description>
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<language >en</language>
<copyright >Copyright 2026 The Marketing Meetup</copyright>
<itunes:author >The Marketing Meetup</itunes:author>
<googleplay:author >The Marketing Meetup</googleplay:author>
<itunes:owner ><itunes:name >The Marketing Meetup</itunes:name>
<itunes:email >noquezarry@gmail.com</itunes:email>
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<podcast:episode >329</podcast:episode>
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<title >Why Your Brand\&apos;s Creative Assets Matter More Than You Think</title>
<link >https://listen.hubhopper.com/episode/why-your-brands-creative-assets-matter-more-than-you-think-1788977417/33051276</link>
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<pubDate >Thu, 23 Jul 2026 13:59:01 +0000</pubDate>
<itunes:summary ><![CDATA[Andrew Tyndall on Advertising Fundamentals: Emotion, Distinctiveness, Showmanship & Consistency

In this talk, Andrew Tyndall (Chief Growth Officer at System1) breaks down what\'s actually driving effective advertising today, backed by data from the Effie Awards case library, System1\'s Competitive Edge database, and IPA research.

Andrew unpacks why ad spend has risen ~50% (even accounting for inflation) while effectiveness has fallen, why brand building matters more than ever in a world of fragmented screens, online shopping and AI, and why Byron Sharp\'s \"advertising doesn\'t matter\" take misses the mark.

He then introduces his \"creativity stack,\" four proven levers for effective campaigns: emotion, distinctiveness, showmanship, and consistency, illustrated with real examples including Tesla, Mars, T-Mobile, Spotify, KitKat, and the Apartments.com/Jeff Goldblum campaign. He closes with his \"60% rule\" and \"excess share of creativity\" framework for planning media spend against creative quality.

Key topics covered:

- Why more ad spend hasn\'t meant more effectiveness (Effie data)
- Three reasons brand building matters now more than ever
- Excess Share of Voice and the \"long and short of it\" (Les Binet & Peter Field)
- Broad targeting, high-attention media, and the shift toward short-termism
- Distinctive brand assets: characters vs. celebrities, and the power of audio
- Emotion as a predictor of long-term brand growth
- Showmanship vs. salesmanship (right-brain vs. left-brain advertising)
- Consistency as a growth and efficiency driver
- The \"60% rule\" and excess share of creativity (ESOC)

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic - the agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them, from single campaigns to complex websites. Built for digital businesses where speed drives revenue but quality isn’t optional, Prismic helps teams scale pages while keeping brand context, reusable sections, and team control at the core.

Canva - an online design and publishing tool, with a mission to empower everyone in the world to design anything and publish anywhere.]]></itunes:summary>
<description ><![CDATA[Andrew Tyndall on Advertising Fundamentals: Emotion, Distinctiveness, Showmanship & Consistency

In this talk, Andrew Tyndall (Chief Growth Officer at System1) breaks down what\'s actually driving effective advertising today, backed by data from the Effie Awards case library, System1\'s Competitive Edge database, and IPA research.

Andrew unpacks why ad spend has risen ~50% (even accounting for inflation) while effectiveness has fallen, why brand building matters more than ever in a world of fragmented screens, online shopping and AI, and why Byron Sharp\'s \"advertising doesn\'t matter\" take misses the mark.

He then introduces his \"creativity stack,\" four proven levers for effective campaigns: emotion, distinctiveness, showmanship, and consistency, illustrated with real examples including Tesla, Mars, T-Mobile, Spotify, KitKat, and the Apartments.com/Jeff Goldblum campaign. He closes with his \"60% rule\" and \"excess share of creativity\" framework for planning media spend against creative quality.

Key topics covered:

- Why more ad spend hasn\'t meant more effectiveness (Effie data)
- Three reasons brand building matters now more than ever
- Excess Share of Voice and the \"long and short of it\" (Les Binet & Peter Field)
- Broad targeting, high-attention media, and the shift toward short-termism
- Distinctive brand assets: characters vs. celebrities, and the power of audio
- Emotion as a predictor of long-term brand growth
- Showmanship vs. salesmanship (right-brain vs. left-brain advertising)
- Consistency as a growth and efficiency driver
- The \"60% rule\" and excess share of creativity (ESOC)

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic - the agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them, from single campaigns to complex websites. Built for digital businesses where speed drives revenue but quality isn’t optional, Prismic helps teams scale pages while keeping brand context, reusable sections, and team control at the core.

Canva - an online design and publishing tool, with a mission to empower everyone in the world to design anything and publish anywhere.]]></description>
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<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
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<title >The B2B brand problem nobody\&apos;s talking about, with Louis Grenier</title>
<link >https://listen.hubhopper.com/episode/the-b2b-brand-problem-nobodys-talking-about-with-louis-grenier-1788977417/33051277</link>
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<pubDate >Wed, 15 Jul 2026 15:32:46 +0000</pubDate>
<itunes:summary ><![CDATA[Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it\'s costing brands the very thing they\'re trying to build, memory.

Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device, typography, taglines, human identity, product UI, and sound, and found that only one made it to iconic. He breaks down what\'s overused (colour and logo), what\'s sitting completely untouched (sound and human identity, despite being scientifically proven to trigger stronger memory recall), and exactly what to do about it.

Louis is a positioning and go to market expert for B2B and founder of STFO. He was previously the host of Everyone Hates Marketers, where he interviewed some of the biggest names in the industry, including a famous conversation with Seth Godin.

And if you haven\'t met Louis before, expect a bit of swearing and some very honest answers! 

+

Timestamps:

00:00 — Introduction
04:20 — Defining key terms
08:00 — How the study worked
13:24 — Top findings begin
26:44 — Industry differences
34:27 — Top three brands
47:03 — Practical framework
1:03:42 — Measuring brand impact

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s freeeeee): https://themarketingmeetup.com

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447

Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva]]></itunes:summary>
<description ><![CDATA[Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it\'s costing brands the very thing they\'re trying to build, memory.

Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device, typography, taglines, human identity, product UI, and sound, and found that only one made it to iconic. He breaks down what\'s overused (colour and logo), what\'s sitting completely untouched (sound and human identity, despite being scientifically proven to trigger stronger memory recall), and exactly what to do about it.

Louis is a positioning and go to market expert for B2B and founder of STFO. He was previously the host of Everyone Hates Marketers, where he interviewed some of the biggest names in the industry, including a famous conversation with Seth Godin.

And if you haven\'t met Louis before, expect a bit of swearing and some very honest answers! 

+

Timestamps:

00:00 — Introduction
04:20 — Defining key terms
08:00 — How the study worked
13:24 — Top findings begin
26:44 — Industry differences
34:27 — Top three brands
47:03 — Practical framework
1:03:42 — Measuring brand impact

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s freeeeee): https://themarketingmeetup.com

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447

Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva]]></description>
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<itunes:duration >4046</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
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<title >The marketer\&apos;s truth: where they\&apos;re struggling right now</title>
<link >https://listen.hubhopper.com/episode/the-marketers-truth-where-theyre-struggling-right-now-1788977417/33051278</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377034</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 13 Jul 2026 13:50:08 +0000</pubDate>
<itunes:summary ><![CDATA[Marketing can feel creative and frazzled on the same Tuesday, and that\'s not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup\'s State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing.

They dig into why 80% of marketers who feel positively challenged also tick a hard feeling, why imposter syndrome still hits 4 in 10 marketers with 16+ years experience, how AI is changing what marketers use it for and how they feel about it, and why freelancers report feeling more connected to the industry than people working on site in teams. Then they close with practical takeaways on pay reviews, junior development, and building community before you need it.

Get the State of Marketers 2026 report here: https://themarketingmeetup.com/state-of-marketers/

+ 

Timestamps:
00:00 - Introduction
09:23 - Why The State of Marketers report exists
13:02 - The five words marketers use to describe the job
18:17 - Feeling both good and bad at once
22:54 - Imposter syndrome at every level
29:02 - How AI use is shifting
35:12 - The connection score
42:03 - Six practical takeaways
53:59 - Q&A begins

+ 
If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.
Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+ 

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></itunes:summary>
<description ><![CDATA[Marketing can feel creative and frazzled on the same Tuesday, and that\'s not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup\'s State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing.

They dig into why 80% of marketers who feel positively challenged also tick a hard feeling, why imposter syndrome still hits 4 in 10 marketers with 16+ years experience, how AI is changing what marketers use it for and how they feel about it, and why freelancers report feeling more connected to the industry than people working on site in teams. Then they close with practical takeaways on pay reviews, junior development, and building community before you need it.

Get the State of Marketers 2026 report here: https://themarketingmeetup.com/state-of-marketers/

+ 

Timestamps:
00:00 - Introduction
09:23 - Why The State of Marketers report exists
13:02 - The five words marketers use to describe the job
18:17 - Feeling both good and bad at once
22:54 - Imposter syndrome at every level
29:02 - How AI use is shifting
35:12 - The connection score
42:03 - Six practical takeaways
53:59 - Q&A begins

+ 
If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.
Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+ 

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></description>
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<itunes:duration >3744</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
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<itunes:episodeType >full</itunes:episodeType>
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<title >Your CMO Mentor - Pip &amp; Nut | AI won\&apos;t replace great marketers - but it will change how they work</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-pip-nut-ai-wont-replace-great-marketers-but-it-will-change-how-they-work-1788977417/33051279</link>
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<pubDate >Sun, 05 Jul 2026 13:45:13 +0000</pubDate>
<itunes:summary ><![CDATA[Everyone\'s talking about AI. Far fewer people are talking about how to actually use it well.

In this episode of Your CMO Mentor, Joe sits down with Jacq, CMO of Pip & Nut, to explore where AI genuinely creates value and where human judgment, strategy, and creativity remain irreplaceable.

Fresh from launching Pip & Nut\'s standout AI-assisted TV campaign, Jacq shares what really happened behind the scenes. Rather than replacing creatives, AI became another production tool - one that still required thousands of human decisions, careful brand stewardship, and exceptional creative taste.

Along the way, the conversation expands into what makes a great marketer in 2026: strategic discipline, commercial thinking, brand consistency, and developing the judgment to know when AI is helping - and when it isn\'t.

Whether you\'re experimenting with AI for the first time or leading a marketing team through rapid change, this episode offers practical advice grounded in real-world experience rather than hype :)

Sponsors

Our studio recordings are filmed at Work.Life in London. They offer really lovely offices and co-working spaces and have friendly staff to look after you. We always feel so welcome when we\'re there: https://work.life/

Weglot are the brilliant company sponsoring this episode :) . They offer really simple website translation services, allowing you to expand your reach as a brand. AI will help make that translation super-fast, and humans will check it to make sure it is chef\'s kiss good content . Thank you sooooo much for your support!

Speaker

Jacq Ellis-Jones https://uk.linkedin.com/in/jacqueline-ellis-jones-marketing-communications

In this episode, you\'ll learn:

The marketing skills that will matter most over the next decade
Why strategy is far more important than better AI prompts
How Pip & Nut created its AI-assisted TV advert
Where AI genuinely improves marketing efficiency
Why creative taste is becoming even more valuable
How to balance commercial pressure with brand building
The AI tools Jacq\'s team actually uses today
What marketers should learn to future-proof their careers
How to thrive inside challenger brands with limited budgets
What to do when leadership wants AI to solve every problem

Timestamps

0:00 - Stop wasting your marketing budget
0:46 - Why AI still needs human creativity
2:00 - Sponsor - learn about the brilliant WEGLOT
2:32 - The marketing skills that matter most
4:22 - How top marketers build those skills
6:19 - The traits that set great marketers apart
8:32 - Marketing mentors worth learning from
11:22 - The mindset every CMO needs
13:42 - Why every marketer should understand finance
16:24 - Inside Pip & Nut\'s AI-powered campaign
18:05 - Where AI creates real marketing value
20:58 - How the AI ad was actually made
22:56 - Why taste beats AI prompts
27:16 - Efficiency vs. effectiveness with AI
30:26 - Why strategy comes before AI tools
31:21 - How marketing leaders are learning AI
33:36 - The AI tools Pip & Nut actually uses
36:44 - Future-proof your marketing career
38:16 - Balancing brand quality with tight budgets
43:52 - How to thrive in a challenger brand
48:37 - What to do when your CEO says \"use AI\"
53:14 - Final advice for ambitious marketers

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you 

Join 37,000+ marketers getting our weekly newsletter (it\'s freeeeee): https://themarketingmeetup.com/newsletter/

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303
Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s]]></itunes:summary>
<description ><![CDATA[Everyone\'s talking about AI. Far fewer people are talking about how to actually use it well.

In this episode of Your CMO Mentor, Joe sits down with Jacq, CMO of Pip & Nut, to explore where AI genuinely creates value and where human judgment, strategy, and creativity remain irreplaceable.

Fresh from launching Pip & Nut\'s standout AI-assisted TV campaign, Jacq shares what really happened behind the scenes. Rather than replacing creatives, AI became another production tool - one that still required thousands of human decisions, careful brand stewardship, and exceptional creative taste.

Along the way, the conversation expands into what makes a great marketer in 2026: strategic discipline, commercial thinking, brand consistency, and developing the judgment to know when AI is helping - and when it isn\'t.

Whether you\'re experimenting with AI for the first time or leading a marketing team through rapid change, this episode offers practical advice grounded in real-world experience rather than hype :)

Sponsors

Our studio recordings are filmed at Work.Life in London. They offer really lovely offices and co-working spaces and have friendly staff to look after you. We always feel so welcome when we\'re there: https://work.life/

Weglot are the brilliant company sponsoring this episode :) . They offer really simple website translation services, allowing you to expand your reach as a brand. AI will help make that translation super-fast, and humans will check it to make sure it is chef\'s kiss good content . Thank you sooooo much for your support!

Speaker

Jacq Ellis-Jones https://uk.linkedin.com/in/jacqueline-ellis-jones-marketing-communications

In this episode, you\'ll learn:

The marketing skills that will matter most over the next decade
Why strategy is far more important than better AI prompts
How Pip & Nut created its AI-assisted TV advert
Where AI genuinely improves marketing efficiency
Why creative taste is becoming even more valuable
How to balance commercial pressure with brand building
The AI tools Jacq\'s team actually uses today
What marketers should learn to future-proof their careers
How to thrive inside challenger brands with limited budgets
What to do when leadership wants AI to solve every problem

Timestamps

0:00 - Stop wasting your marketing budget
0:46 - Why AI still needs human creativity
2:00 - Sponsor - learn about the brilliant WEGLOT
2:32 - The marketing skills that matter most
4:22 - How top marketers build those skills
6:19 - The traits that set great marketers apart
8:32 - Marketing mentors worth learning from
11:22 - The mindset every CMO needs
13:42 - Why every marketer should understand finance
16:24 - Inside Pip & Nut\'s AI-powered campaign
18:05 - Where AI creates real marketing value
20:58 - How the AI ad was actually made
22:56 - Why taste beats AI prompts
27:16 - Efficiency vs. effectiveness with AI
30:26 - Why strategy comes before AI tools
31:21 - How marketing leaders are learning AI
33:36 - The AI tools Pip & Nut actually uses
36:44 - Future-proof your marketing career
38:16 - Balancing brand quality with tight budgets
43:52 - How to thrive in a challenger brand
48:37 - What to do when your CEO says \"use AI\"
53:14 - Final advice for ambitious marketers

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you 

Join 37,000+ marketers getting our weekly newsletter (it\'s freeeeee): https://themarketingmeetup.com/newsletter/

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303
Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s]]></description>
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<itunes:duration >3223</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
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<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >Hattie Matthews on making braver creative work</title>
<link >https://listen.hubhopper.com/episode/hattie-matthews-on-making-braver-creative-work-1788977417/33051280</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377031</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 03 Jul 2026 09:02:20 +0000</pubDate>
<itunes:summary ><![CDATA[Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.

Caught between tight budgets, short-term pressures, and complex stakeholders, it\'s easy to default to safe, forgettable \"digital beige.\"

Hattie Matthews will share her framework for building a Confidence Engine - using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.

Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.
An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women\'s healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.


00:00 — Introduction
03:22 — Why marketing feels so beige
07:16 — Seeking out human emotion
11:43 — Avoiding algorithmic bias
14:20 — Rapid prototyping with AI
17:31 — Pre-testing and derisking ideas
20:53 — Navigating the boardroom
28:28 — Q&A begins
54:08 — Performance vs ideas debate


If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s freeeeee): https://themarketingmeetup.com
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9



The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></itunes:summary>
<description ><![CDATA[Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.

Caught between tight budgets, short-term pressures, and complex stakeholders, it\'s easy to default to safe, forgettable \"digital beige.\"

Hattie Matthews will share her framework for building a Confidence Engine - using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.

Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.
An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women\'s healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.


00:00 — Introduction
03:22 — Why marketing feels so beige
07:16 — Seeking out human emotion
11:43 — Avoiding algorithmic bias
14:20 — Rapid prototyping with AI
17:31 — Pre-testing and derisking ideas
20:53 — Navigating the boardroom
28:28 — Q&A begins
54:08 — Performance vs ideas debate


If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s freeeeee): https://themarketingmeetup.com
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9



The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></description>
<enclosure  url='https://play.hubhopper.com/ce39143929a0b1049a85c95b33a166b8.mp3?s=rss-feed'  length='53610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3513</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051280/hattie-matthews-on-making-braver-creative-work.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051280/hattie-matthews-on-making-braver-creative-work.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >I left Coca-Cola for a scale-up: here\&apos;s what nobody tells you | Kerttu Inkeroinen, CMO @luckysaint</title>
<link >https://listen.hubhopper.com/episode/i-left-coca-cola-for-a-scale-up-heres-what-nobody-tells-you-kerttu-inkeroinen-cmo-luckysaint-1788977417/33051281</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377050</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 Jun 2026 15:26:21 +0000</pubDate>
<itunes:summary ><![CDATA[Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups.

Kerttu Inkeroinen, CMO at @luckysaintbeer , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework to assess which environment aligns with your professional ambitions.

We analyze the specific skills required for each path and how to position yourself for leadership roles. Kerttu shares her perspective on what makes a successful career trajectory, helping you decide if you thrive in established corporate structures or fast-paced entrepreneurial environments. By the end of this conversation, you will have a clearer strategy for choosing a marketing role that fits your long-term objectives.

This is essential viewing for anyone navigating marketing career advice or looking to transition between company types. Whether you are aiming for a CMO career path or just starting, understanding these dynamics is crucial for advancement.

Subscribe for weekly marketing leadership breakdowns, and comment below: are you currently leaning toward a big brand or a scale-up?

+

00:00 — Welcome
00:37 — Welcome Kerttu, CMO at Lucky Saint 
03:02 — Big corporate vs. scale-up environments 
08:54 — It\'s not always a binary choice 
10:46 — Questions to ask when evaluating a new role or company 
16:16 — Self-reflection exercise
18:19 — “City vs. countryside” 
21:20 — What large organisations do well 
24:29 — Reflections career choices: breadth vs. depth 
27:07 — Overcoming imposter syndrome
32:51 — Advice for a solo marketers
35:33 — Practical tips for applications 
41:41 — Pushing for more senior roles mid-career 
46:27 — Questions to ask before accepting a scale-up offer 
49:20 — Realities and risks of working in scale-ups 
53:05 — Navigating compensation expectations
55:51 — Collect experiences, build networks, enjoy the journey

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+
 
The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></itunes:summary>
<description ><![CDATA[Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups.

Kerttu Inkeroinen, CMO at @luckysaintbeer , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus agile scale-ups. If you are debating your next career move, this discussion provides the framework to assess which environment aligns with your professional ambitions.

We analyze the specific skills required for each path and how to position yourself for leadership roles. Kerttu shares her perspective on what makes a successful career trajectory, helping you decide if you thrive in established corporate structures or fast-paced entrepreneurial environments. By the end of this conversation, you will have a clearer strategy for choosing a marketing role that fits your long-term objectives.

This is essential viewing for anyone navigating marketing career advice or looking to transition between company types. Whether you are aiming for a CMO career path or just starting, understanding these dynamics is crucial for advancement.

Subscribe for weekly marketing leadership breakdowns, and comment below: are you currently leaning toward a big brand or a scale-up?

+

00:00 — Welcome
00:37 — Welcome Kerttu, CMO at Lucky Saint 
03:02 — Big corporate vs. scale-up environments 
08:54 — It\'s not always a binary choice 
10:46 — Questions to ask when evaluating a new role or company 
16:16 — Self-reflection exercise
18:19 — “City vs. countryside” 
21:20 — What large organisations do well 
24:29 — Reflections career choices: breadth vs. depth 
27:07 — Overcoming imposter syndrome
32:51 — Advice for a solo marketers
35:33 — Practical tips for applications 
41:41 — Pushing for more senior roles mid-career 
46:27 — Questions to ask before accepting a scale-up offer 
49:20 — Realities and risks of working in scale-ups 
53:05 — Navigating compensation expectations
55:51 — Collect experiences, build networks, enjoy the journey

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+
 
The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></description>
<enclosure  url='https://play.hubhopper.com/0fc9ef083b04bec998aabd0d0dc7c537.mp3?s=rss-feed'  length='52570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3445</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051281/i-left-coca-cola-for-a-scale-up-heres-what-nobody-tells-you-kerttu-inkeroinen-cmo-luckysaint.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051281/i-left-coca-cola-for-a-scale-up-heres-what-nobody-tells-you-kerttu-inkeroinen-cmo-luckysaint.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - THIS is how you grow a brand | Jodie Gillary, Kantar</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-this-is-how-you-grow-a-brand-jodie-gillary-kantar-1788977417/33051282</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377027</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 18 Jun 2026 09:22:36 +0000</pubDate>
<itunes:summary ><![CDATA[When times get tough, the temptation to discount is almost irresistible. A quick promotion, a short-term volume spike, a CFO who\'s happy for five minutes. But what\'s it actually costing you?

In this one, Jodie Gillary, Head of Brand Activation at Kantar, joined James to talk about why discounting is one of the most damaging things a brand can do, and what marketers should be doing instead to protect their pricing power. She brought the data, the case studies, and the kind of clarity that makes you want to forward this to your CFO immediately.

Sponsors

This episode was filmed at our Work.Life recording studio in London: https://work.life/
Shoutout to ‪@Weglot‬ for sponsoring this episode :) 

Speakers
Jodie Gillary https://www.linkedin.com/in/jodie-gillary-91312512/
Kantar www.kantar.com

Timestamps:
00:00 - Why brands grow
01:35 - Quickfire with Jodie
09:00 - Expertise is relative
16:30 - Protecting price premiums
25:00 - Earning a place in the household
32:45 - The discounting trap
39:00 - Building your brand for AI
51:00 - Community scenario

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9]]></itunes:summary>
<description ><![CDATA[When times get tough, the temptation to discount is almost irresistible. A quick promotion, a short-term volume spike, a CFO who\'s happy for five minutes. But what\'s it actually costing you?

In this one, Jodie Gillary, Head of Brand Activation at Kantar, joined James to talk about why discounting is one of the most damaging things a brand can do, and what marketers should be doing instead to protect their pricing power. She brought the data, the case studies, and the kind of clarity that makes you want to forward this to your CFO immediately.

Sponsors

This episode was filmed at our Work.Life recording studio in London: https://work.life/
Shoutout to ‪@Weglot‬ for sponsoring this episode :) 

Speakers
Jodie Gillary https://www.linkedin.com/in/jodie-gillary-91312512/
Kantar www.kantar.com

Timestamps:
00:00 - Why brands grow
01:35 - Quickfire with Jodie
09:00 - Expertise is relative
16:30 - Protecting price premiums
25:00 - Earning a place in the household
32:45 - The discounting trap
39:00 - Building your brand for AI
51:00 - Community scenario

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9]]></description>
<enclosure  url='https://play.hubhopper.com/af264b81810099b057d405fbd395e395.mp3?s=rss-feed'  length='50790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3328</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051282/your-cmo-mentor-this-is-how-you-grow-a-brand-jodie-gillary-kantar.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051282/your-cmo-mentor-this-is-how-you-grow-a-brand-jodie-gillary-kantar.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The $38 billion case for fan culture - Jodie Fullagar</title>
<link >https://listen.hubhopper.com/episode/the-38-billion-case-for-fan-culture-jodie-fullagar-1788977417/33051283</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377073</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 17 Jun 2026 11:03:36 +0000</pubDate>
<itunes:summary ><![CDATA[As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.

Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience segmentation no longer works and how brands can unlock the commercial power of fan culture. If you\'re rethinking how your brand connects with its audience, this discussion provides the framework to shift from broadcasting to passive audiences toward deeply engaging with active fans.

We analyze the five core principles of building a fan-first strategy and how brands of any size can apply them. Jodie shares her perspective on why fan culture isn\'t a tactic but a business model, helping you understand how to unlock real commercial value from your most passionate customers. By the end of this conversation, you will have a clearer framework for building fandom into your brand strategy.

This is essential viewing for anyone navigating brand strategy, audience segmentation, or looking to make their marketing more culturally relevant. Whether you\'re at a global brand or a small business with no budget, understanding these dynamics is crucial for staying relevant.
Subscribe for weekly marketing leadership breakdowns, and comment below: what\'s a fandom you didn\'t expect to find yourself in?


00:00 — Welcome
04:06 — Introducing Jodie, Co-founder of Run Deep
10:48 — Why demographics are outdated
16:56 — The commercial case for fandom
21:06 — Who counts as a fan (more than you think)
27:56 — The five principles of fan culture
41:03 — Why long-term commitment matters
44:57 — Fandom on a small or no budget
49:00 — Getting agencies to segment by culture
52:57 — Measuring fan-led campaigns


If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9


The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></itunes:summary>
<description ><![CDATA[As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.

Jodie Fullagar, Co-founder and Co-CEO at ‪@rundeep‬, joins us to break down why traditional audience segmentation no longer works and how brands can unlock the commercial power of fan culture. If you\'re rethinking how your brand connects with its audience, this discussion provides the framework to shift from broadcasting to passive audiences toward deeply engaging with active fans.

We analyze the five core principles of building a fan-first strategy and how brands of any size can apply them. Jodie shares her perspective on why fan culture isn\'t a tactic but a business model, helping you understand how to unlock real commercial value from your most passionate customers. By the end of this conversation, you will have a clearer framework for building fandom into your brand strategy.

This is essential viewing for anyone navigating brand strategy, audience segmentation, or looking to make their marketing more culturally relevant. Whether you\'re at a global brand or a small business with no budget, understanding these dynamics is crucial for staying relevant.
Subscribe for weekly marketing leadership breakdowns, and comment below: what\'s a fandom you didn\'t expect to find yourself in?


00:00 — Welcome
04:06 — Introducing Jodie, Co-founder of Run Deep
10:48 — Why demographics are outdated
16:56 — The commercial case for fandom
21:06 — Who counts as a fan (more than you think)
27:56 — The five principles of fan culture
41:03 — Why long-term commitment matters
44:57 — Fandom on a small or no budget
49:00 — Getting agencies to segment by culture
52:57 — Measuring fan-led campaigns


If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9


The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva]]></description>
<enclosure  url='https://play.hubhopper.com/3cd05f13894d101f371e27cc5a8e502b.mp3?s=rss-feed'  length='53830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3527</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051283/the-38-billion-case-for-fan-culture-jodie-fullagar.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051283/the-38-billion-case-for-fan-culture-jodie-fullagar.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The real reason clients leave their agency (data from 250 CMOs)</title>
<link >https://listen.hubhopper.com/episode/the-real-reason-clients-leave-their-agency-data-from-250-cmos-1788977417/33051284</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377054</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 15 Jun 2026 16:38:14 +0000</pubDate>
<itunes:summary ><![CDATA[Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last.

Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250 marketing directors surveyed every quarter. This episode kicks off a brand new four week collaboration between The Marketing Meetup and WACL, the 103 year old network for women in advertising, marketing, tech and communications.

We analyse the real reasons clients leave agencies, how AI is reshaping expectations on both sides, and how smaller agencies and consultants can get noticed without getting lost in an endless pitch process. Jill shares her perspective on what makes agency-client relationships thrive long term, helping you understand what\'s really driving decisions on both sides of the table.

This is essential viewing for anyone working in or with agencies, whether you\'re managing client relationships, running pitches, or trying to win new business in a crowded market.

Subscribe for weekly marketing leadership breakdowns, and comment below: what\'s the biggest reason you\'ve seen an agency-client relationship break down?

+

00:00 — Welcome
03:02 — The agency landscape today
08:54 — Impact of fractional roles
10:46 — How AI is changing client expectations
16:16 — Has AI made execution too cheap?
18:19 — Why clients really leave agencies
21:20 — Getting to a shared definition of success
24:29 — Avoiding the client-agency power imbalance
27:07 — Escaping the endless pitch process
32:51 — Advice for solo marketers and small agencies
35:33 — When to discuss service level agreements
41:41 — Retainers vs. project based work
46:27 — Questions to ask before agreeing budgets
49:20 — Building long term agency partnerships
53:05 — Navigating compensation expectations
55:51 — Collect experiences, build networks, enjoy the journey

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

+
 
Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you: 

Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva]]></itunes:summary>
<description ><![CDATA[Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last.

Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250 marketing directors surveyed every quarter. This episode kicks off a brand new four week collaboration between The Marketing Meetup and WACL, the 103 year old network for women in advertising, marketing, tech and communications.

We analyse the real reasons clients leave agencies, how AI is reshaping expectations on both sides, and how smaller agencies and consultants can get noticed without getting lost in an endless pitch process. Jill shares her perspective on what makes agency-client relationships thrive long term, helping you understand what\'s really driving decisions on both sides of the table.

This is essential viewing for anyone working in or with agencies, whether you\'re managing client relationships, running pitches, or trying to win new business in a crowded market.

Subscribe for weekly marketing leadership breakdowns, and comment below: what\'s the biggest reason you\'ve seen an agency-client relationship break down?

+

00:00 — Welcome
03:02 — The agency landscape today
08:54 — Impact of fractional roles
10:46 — How AI is changing client expectations
16:16 — Has AI made execution too cheap?
18:19 — Why clients really leave agencies
21:20 — Getting to a shared definition of success
24:29 — Avoiding the client-agency power imbalance
27:07 — Escaping the endless pitch process
32:51 — Advice for solo marketers and small agencies
35:33 — When to discuss service level agreements
41:41 — Retainers vs. project based work
46:27 — Questions to ask before agreeing budgets
49:20 — Building long term agency partnerships
53:05 — Navigating compensation expectations
55:51 — Collect experiences, build networks, enjoy the journey

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

+
 
Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you: 

Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva]]></description>
<enclosure  url='https://play.hubhopper.com/a11cfc4245736cfa8466c12c0386774e.mp3?s=rss-feed'  length='55570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3641</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051284/the-real-reason-clients-leave-their-agency-data-from-250-cmos.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051284/the-real-reason-clients-leave-their-agency-data-from-250-cmos.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - Measuring what Matters with the MD of Data, Measurement and Analytics at Google UK</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-measuring-what-matters-with-the-md-of-data-measurement-and-analytics-at-google-uk-1788977417/33051285</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377066</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 10 Jun 2026 23:00:17 +0000</pubDate>
<itunes:summary ><![CDATA[Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a sceptical boss. It\'s a question that came up again and again in our State of Marketers research, and if you\'ve ever had a brand campaign killed because it \"didn\'t convert,\" this one\'s for you.
We got into the measurement tools most marketers don\'t know exist, why last-click attribution misses 75% of the value marketing creates, and what Bern calls a \"suite of truths\" — the set of metrics that actually gives you confidence to invest and make the case upward. There\'s also a brilliant scenario at the end where we work through exactly how to handle that CFO meeting.

Sponsors

This episode was filmed at our Work.Life recording studio in London: https://work.life/
Shoutout to @Weglot for sponsoring this episode :) 

Speakers

Biren Kalaria https://www.linkedin.com/in/bkalaria/
Think with Google: https://www.thinkwithgoogle.com
Joe Glover https://www.linkedin.com/in/josepheglover/

Timestamps:
00:00 - Introduction
03:29 - Skills to build today
04:22 - Admired behaviour in marketers
06:42 - Dream mentor
09:42 - Biggest mentorship lesson
18:33 - One piece of marketing advice
24:48 - The pace of change
30:57 - Cracking YouTube marketing
40:53 - Where measurement has improved
47:02 - Brand measurement tools
54:10 - AI and analytics
57:31 - Meeting the CFO
1:00:05 - The last-click scenario

 Subscribe to get every new episode.
Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/mk/podcast/your-cmo-mentor/id1850910303
Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s]]></itunes:summary>
<description ><![CDATA[Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a sceptical boss. It\'s a question that came up again and again in our State of Marketers research, and if you\'ve ever had a brand campaign killed because it \"didn\'t convert,\" this one\'s for you.
We got into the measurement tools most marketers don\'t know exist, why last-click attribution misses 75% of the value marketing creates, and what Bern calls a \"suite of truths\" — the set of metrics that actually gives you confidence to invest and make the case upward. There\'s also a brilliant scenario at the end where we work through exactly how to handle that CFO meeting.

Sponsors

This episode was filmed at our Work.Life recording studio in London: https://work.life/
Shoutout to @Weglot for sponsoring this episode :) 

Speakers

Biren Kalaria https://www.linkedin.com/in/bkalaria/
Think with Google: https://www.thinkwithgoogle.com
Joe Glover https://www.linkedin.com/in/josepheglover/

Timestamps:
00:00 - Introduction
03:29 - Skills to build today
04:22 - Admired behaviour in marketers
06:42 - Dream mentor
09:42 - Biggest mentorship lesson
18:33 - One piece of marketing advice
24:48 - The pace of change
30:57 - Cracking YouTube marketing
40:53 - Where measurement has improved
47:02 - Brand measurement tools
54:10 - AI and analytics
57:31 - Meeting the CFO
1:00:05 - The last-click scenario

 Subscribe to get every new episode.
Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/mk/podcast/your-cmo-mentor/id1850910303
Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s]]></description>
<enclosure  url='https://play.hubhopper.com/d478e8b8f6fe8087052f384e5e0e14c4.mp3?s=rss-feed'  length='60960000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3995</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051285/your-cmo-mentor-measuring-what-matters-with-the-md-of-data-measurement-and-analytics-at-google-uk.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051285/your-cmo-mentor-measuring-what-matters-with-the-md-of-data-measurement-and-analytics-at-google-uk.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >TMM IRL - Marketing ROI: What It Can and Can\&apos;t Tell You</title>
<link >https://listen.hubhopper.com/episode/tmm-irl-marketing-roi-what-it-can-and-cant-tell-you-1788977417/33051286</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377047</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 10 Jun 2026 11:04:58 +0000</pubDate>
<itunes:summary ><![CDATA[\'Most ROI conversations in marketing start in the wrong place\'

This is a room recording from our TMM IRL event in Reading, and what Professor Laura Chamberlain and Anna O\'Riordan shared in this fireside chat is worth your time, particularly if you\'ve ever been asked to justify your spend and found yourself stuck between what you know is working and what you can actually prove.

Raimonda Richardson hosts the conversation, and it goes to some genuinely useful places around how to reframe measurement, handle sceptical stakeholders, and build a portfolio of value indicators that tells a better story than one number ever could.


Timestamps:
00:00 - What\'s your favourite part of marketing?
02:11 - Is marketing all about making money?
04:15 - Who actually tracks ROI?
07:49 - Why ROI is a snapshot, not the full picture
12:09 - The danger of measuring at the wrong time
17:58 - Long and short: the 60/40 rule
22:01 - What\'s the cost of not measuring?
28:26 - Value on investment, not return on investment
43:15 - Handling sceptical stakeholders
47:07 - Practical takeaways

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[\'Most ROI conversations in marketing start in the wrong place\'

This is a room recording from our TMM IRL event in Reading, and what Professor Laura Chamberlain and Anna O\'Riordan shared in this fireside chat is worth your time, particularly if you\'ve ever been asked to justify your spend and found yourself stuck between what you know is working and what you can actually prove.

Raimonda Richardson hosts the conversation, and it goes to some genuinely useful places around how to reframe measurement, handle sceptical stakeholders, and build a portfolio of value indicators that tells a better story than one number ever could.


Timestamps:
00:00 - What\'s your favourite part of marketing?
02:11 - Is marketing all about making money?
04:15 - Who actually tracks ROI?
07:49 - Why ROI is a snapshot, not the full picture
12:09 - The danger of measuring at the wrong time
17:58 - Long and short: the 60/40 rule
22:01 - What\'s the cost of not measuring?
28:26 - Value on investment, not return on investment
43:15 - Handling sceptical stakeholders
47:07 - Practical takeaways

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/2b8826e713df7c5be98c576dbd386c9a.mp3?s=rss-feed'  length='53930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3534</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051286/tmm-irl-marketing-roi-what-it-can-and-cant-tell-you.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051286/tmm-irl-marketing-roi-what-it-can-and-cant-tell-you.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >TMM IRL - SEO in the Age of AI: What Actually Works Now</title>
<link >https://listen.hubhopper.com/episode/tmm-irl-seo-in-the-age-of-ai-what-actually-works-now-1788977417/33051287</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377061</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 10 Jun 2026 10:53:36 +0000</pubDate>
<itunes:summary ><![CDATA[SEO isn\'t dead. But it\'s having an identity crisis, and most businesses haven\'t worked out what to do about it yet.

Phil Sherwood came and spoke at our TMM IRL event in Reading and we thought what he shared was worth getting out to more people. Fair warning: this is a room recording, not one of our produced sessions, but the thinking is super solid, and if you work in or around search, there\'s stuff here worth your time :) 

Timestamps:
00:00 - Is SEO dead?
01:17 - How search behaviour has changed
05:54 - What actually matters now
09:38 - Tip 1: Control the narrative
12:09 - Tip 2: Stop creating content to rank
18:31 - Tip 3: Show up beyond your website
21:31 - Tips 4 and 5: Convert and own your audience
23:32 - Tip 6: Ask customers what they searched
28:02 - What people say is your new SEO

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter]]></itunes:summary>
<description ><![CDATA[SEO isn\'t dead. But it\'s having an identity crisis, and most businesses haven\'t worked out what to do about it yet.

Phil Sherwood came and spoke at our TMM IRL event in Reading and we thought what he shared was worth getting out to more people. Fair warning: this is a room recording, not one of our produced sessions, but the thinking is super solid, and if you work in or around search, there\'s stuff here worth your time :) 

Timestamps:
00:00 - Is SEO dead?
01:17 - How search behaviour has changed
05:54 - What actually matters now
09:38 - Tip 1: Control the narrative
12:09 - Tip 2: Stop creating content to rank
18:31 - Tip 3: Show up beyond your website
21:31 - Tips 4 and 5: Convert and own your audience
23:32 - Tip 6: Ask customers what they searched
28:02 - What people say is your new SEO

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter]]></description>
<enclosure  url='https://play.hubhopper.com/0950417eded9636c67a127cb6d3847e5.mp3?s=rss-feed'  length='26310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1724</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051287/tmm-irl-seo-in-the-age-of-ai-what-actually-works-now.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051287/tmm-irl-seo-in-the-age-of-ai-what-actually-works-now.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The only social media calendar you can actually maintain</title>
<link >https://listen.hubhopper.com/episode/the-only-social-media-calendar-you-can-actually-maintain-1788977417/33051288</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377070</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 05 Jun 2026 08:15:51 +0000</pubDate>
<itunes:summary ><![CDATA[Most marketing teams spend the majority of their time creating content. The problem is, that\'s probably the wrong way round. Amy Woods makes a compelling case that if you\'re not spending more time on repurposing and distribution than on the original piece, you\'re leaving most of the value on the table.

In this one, Amy joined Joe to talk through how to build a content calendar you can actually maintain, why strategy has to come before systems, and what it looks like to plan your repurposing before you\'ve even hit record. There\'s a lot of practical, immediately useful thinking here, including the 30/70 split that might make you rethink your whole flow.

+

Amy Woods: linkedin.com/in/amywoods2
Content 10X: www.content10x.com
Content 10X Podcast: www.content10x.com/podcast


+

Timestamps:
00:00 - Introduction
01:45 - What repurposing actually means
05:30 - Why distribution gets skipped
11:00 - The 30/70 time split
13:30 - Strategy before systems
20:00 - How far ahead to plan
28:00 - Different directions repurposing can flow
39:30 - A full repurposing walkthrough
48:00 - Quick fire community questions

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+
 
The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable: Planable\'s the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.

Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.

Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.]]></itunes:summary>
<description ><![CDATA[Most marketing teams spend the majority of their time creating content. The problem is, that\'s probably the wrong way round. Amy Woods makes a compelling case that if you\'re not spending more time on repurposing and distribution than on the original piece, you\'re leaving most of the value on the table.

In this one, Amy joined Joe to talk through how to build a content calendar you can actually maintain, why strategy has to come before systems, and what it looks like to plan your repurposing before you\'ve even hit record. There\'s a lot of practical, immediately useful thinking here, including the 30/70 split that might make you rethink your whole flow.

+

Amy Woods: linkedin.com/in/amywoods2
Content 10X: www.content10x.com
Content 10X Podcast: www.content10x.com/podcast


+

Timestamps:
00:00 - Introduction
01:45 - What repurposing actually means
05:30 - Why distribution gets skipped
11:00 - The 30/70 time split
13:30 - Strategy before systems
20:00 - How far ahead to plan
28:00 - Different directions repurposing can flow
39:30 - A full repurposing walkthrough
48:00 - Quick fire community questions

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+
 
The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable: Planable\'s the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.

Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.

Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.]]></description>
<enclosure  url='https://play.hubhopper.com/86ccafcbdcfdb72b49c4e995180b07be.mp3?s=rss-feed'  length='53690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3518</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051288/the-only-social-media-calendar-you-can-actually-maintain.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051288/the-only-social-media-calendar-you-can-actually-maintain.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - The illusion of productivity in the AI era | Duarte Garrido - DOJO AI</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-the-illusion-of-productivity-in-the-ai-era-duarte-garrido-dojo-ai-1788977417/33051289</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377056</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 03 Jun 2026 23:15:21 +0000</pubDate>
<itunes:summary ><![CDATA[Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai tools are primarily designed for ai content creation, facilitating more output at a faster pace.

Duarte emphasises their importance in the future of work, focusing on how they contribute to productivity and automation rather than necessarily driving effectiveness.

+

Sponsors
Big thanks to @Weglot for sponsoring this one. Catch their next event, Next Market Live, here: https://www.weglot.com/events/next-market-live-ukutm_source=NML3&utm_medium=event&utm_campaign=TMM

This episode was filmed at our Work.Life recording studio in London: https://work.life/ 

+

Speakers
Duarte Garrido https://www.linkedin.com/in/duartegarrido/
DOJO AI: https://dojo.ai / @DOJOAImOS 
Joe Glover https://www.linkedin.com/in/josepheglover/

+

Timestamps:
00:00 - Introduction
01:14 - Skills to build today
02:30 - Intellectual honesty in marketing
08:16 - Where marketers really are with AI
21:18 - Workflows worth automating first
30:07 - The omnichannel brain
43:55 - Taste, juniors and the workforce
51:50 - The closing scenario

+

 Subscribe to get every new episode.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

+
 
Listen on Apple Podcasts: https://podcasts.apple.com/mk/podcast/your-cmo-mentor/id1850910303
Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s]]></itunes:summary>
<description ><![CDATA[Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai tools are primarily designed for ai content creation, facilitating more output at a faster pace.

Duarte emphasises their importance in the future of work, focusing on how they contribute to productivity and automation rather than necessarily driving effectiveness.

+

Sponsors
Big thanks to @Weglot for sponsoring this one. Catch their next event, Next Market Live, here: https://www.weglot.com/events/next-market-live-ukutm_source=NML3&utm_medium=event&utm_campaign=TMM

This episode was filmed at our Work.Life recording studio in London: https://work.life/ 

+

Speakers
Duarte Garrido https://www.linkedin.com/in/duartegarrido/
DOJO AI: https://dojo.ai / @DOJOAImOS 
Joe Glover https://www.linkedin.com/in/josepheglover/

+

Timestamps:
00:00 - Introduction
01:14 - Skills to build today
02:30 - Intellectual honesty in marketing
08:16 - Where marketers really are with AI
21:18 - Workflows worth automating first
30:07 - The omnichannel brain
43:55 - Taste, juniors and the workforce
51:50 - The closing scenario

+

 Subscribe to get every new episode.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

+
 
Listen on Apple Podcasts: https://podcasts.apple.com/mk/podcast/your-cmo-mentor/id1850910303
Listen on Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s]]></description>
<enclosure  url='https://play.hubhopper.com/3456925ab331816cc7c319abd97199cf.mp3?s=rss-feed'  length='50670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3320</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051289/your-cmo-mentor-the-illusion-of-productivity-in-the-ai-era-duarte-garrido-dojo-ai.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051289/your-cmo-mentor-the-illusion-of-productivity-in-the-ai-era-duarte-garrido-dojo-ai.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Video marketing on a budget: The weekly workflow that works</title>
<link >https://listen.hubhopper.com/episode/video-marketing-on-a-budget-the-weekly-workflow-that-works-1788977417/33051290</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377071</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 14 May 2026 07:05:29 +0000</pubDate>
<itunes:summary ><![CDATA[Most marketers spend more time making videos than actually putting them out there. The gear feels overwhelming, the editing takes forever, and the whole thing stalls before it starts.

Sound familiar?

In this one, Chris Lavigne, Head of Production at @wistia , joined us to share his two-hour video workflow — from finding your topic to hitting publish. He made a pretty convincing case that your phone and your webcam are already good enough, and that the most valuable videos you can make probably aren\'t the ones you\'d expect.

+

CHRIS LAVIGNE
Wistia: @wistia / https://www.instagram.com/wistia
Wistia 2026 State of Video Report: https://wistia.com/learn/marketing/state-of-video 
LinkedIn: https://www.linkedin.com/in/crlvideo

+

Timestamps:
00:00 - Introduction
03:57 - The two-hour video workflow
08:15 - Finding your one question
09:17 - Scripting with AI and custom skills
12:44 - Gear and shooting tips
15:45 - Editing tools and time
19:14 - Publishing and promotion
27:33 - Q&A begins
33:27 - Getting camera-shy people on screen
41:46 - Shooting portrait and landscape simultaneously
47:26 - Storytelling, hooks and retention
52:51 - Phone camera settings
56:02 - Ideal video length
59:18 - Motion graphics without After Effects

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+
 
The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable: Planable\'s the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.

Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.

Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.]]></itunes:summary>
<description ><![CDATA[Most marketers spend more time making videos than actually putting them out there. The gear feels overwhelming, the editing takes forever, and the whole thing stalls before it starts.

Sound familiar?

In this one, Chris Lavigne, Head of Production at @wistia , joined us to share his two-hour video workflow — from finding your topic to hitting publish. He made a pretty convincing case that your phone and your webcam are already good enough, and that the most valuable videos you can make probably aren\'t the ones you\'d expect.

+

CHRIS LAVIGNE
Wistia: @wistia / https://www.instagram.com/wistia
Wistia 2026 State of Video Report: https://wistia.com/learn/marketing/state-of-video 
LinkedIn: https://www.linkedin.com/in/crlvideo

+

Timestamps:
00:00 - Introduction
03:57 - The two-hour video workflow
08:15 - Finding your one question
09:17 - Scripting with AI and custom skills
12:44 - Gear and shooting tips
15:45 - Editing tools and time
19:14 - Publishing and promotion
27:33 - Q&A begins
33:27 - Getting camera-shy people on screen
41:46 - Shooting portrait and landscape simultaneously
47:26 - Storytelling, hooks and retention
52:51 - Phone camera settings
56:02 - Ideal video length
59:18 - Motion graphics without After Effects

+

If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.

Join 35,000+ marketers getting our weekly newsletter (it\'s free): https://themarketingmeetup.com/newsletter

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

+
 
The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable: Planable\'s the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.

Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.

Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.]]></description>
<enclosure  url='https://play.hubhopper.com/7eb2d523d805ad2c731dae76fe092cfa.mp3?s=rss-feed'  length='57350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3758</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051290/video-marketing-on-a-budget-the-weekly-workflow-that-works.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051290/video-marketing-on-a-budget-the-weekly-workflow-that-works.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - The cost of constant organisational change | Patrick Brown, Adobe</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-the-cost-of-constant-organisational-change-patrick-brown-adobe-1788977417/33051291</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377069</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 12 May 2026 11:15:26 +0000</pubDate>
<itunes:summary ><![CDATA[Joe sat down at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of \"change fatigue\", emphasising its impact on team management across various company sizes. Patrick shares important leadership insights on how to navigate this common experience, highlighting its relevance to effective management. This business podcast segment offers valuable perspectives for anyone interested in leadership skills and the challenges of organisational change.

He also shares how Adobe approaches change from the inside, why the specificity of your solution signals your level of understanding, and how to find the bedrock of first principles when everything else feels fluid.

___________________


Key topics include:

Why change fatigue is real and what leaders can do about it
How Adobe\'s customer zero model shapes internal product and marketing decisions
Using the DMAIC process to scale what works instead of running in every direction
Why AI search traffic collapsed and how marketers are now thinking about it differently
The access and encouragement finding behind AI adoption rates in teams
Finding first principles that stay constant when the tools and tactics keep shifting

___________________


Timestamps:
00:00 - Introduction
01:22 - Quickfire round
02:20 - Delegate sooner
04:37 - AI adoption cycles
07:05 - Customer zero at Adobe
09:00 - Stages of AI adoption
12:22 - Change fatigue
15:10 - Tech industry vs traditional
17:08 - Case study scenario
19:26 - Closing thoughts
___________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

____________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></itunes:summary>
<description ><![CDATA[Joe sat down at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of \"change fatigue\", emphasising its impact on team management across various company sizes. Patrick shares important leadership insights on how to navigate this common experience, highlighting its relevance to effective management. This business podcast segment offers valuable perspectives for anyone interested in leadership skills and the challenges of organisational change.

He also shares how Adobe approaches change from the inside, why the specificity of your solution signals your level of understanding, and how to find the bedrock of first principles when everything else feels fluid.

___________________


Key topics include:

Why change fatigue is real and what leaders can do about it
How Adobe\'s customer zero model shapes internal product and marketing decisions
Using the DMAIC process to scale what works instead of running in every direction
Why AI search traffic collapsed and how marketers are now thinking about it differently
The access and encouragement finding behind AI adoption rates in teams
Finding first principles that stay constant when the tools and tactics keep shifting

___________________


Timestamps:
00:00 - Introduction
01:22 - Quickfire round
02:20 - Delegate sooner
04:37 - AI adoption cycles
07:05 - Customer zero at Adobe
09:00 - Stages of AI adoption
12:22 - Change fatigue
15:10 - Tech industry vs traditional
17:08 - Case study scenario
19:26 - Closing thoughts
___________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

____________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></description>
<enclosure  url='https://play.hubhopper.com/a13ae4372a762b8928dab7c9762aceca.mp3?s=rss-feed'  length='18190000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1191</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051291/your-cmo-mentor-the-cost-of-constant-organisational-change-patrick-brown-adobe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051291/your-cmo-mentor-the-cost-of-constant-organisational-change-patrick-brown-adobe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Is AI unsustainable? The truth about ChatGPT’s carbon footprint</title>
<link >https://listen.hubhopper.com/episode/is-ai-unsustainable-the-truth-about-chatgpts-carbon-footprint-1788977417/33051292</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377045</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 01 May 2026 08:03:40 +0000</pubDate>
<itunes:summary ><![CDATA[This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint, and practical steps for reducing AI energy consumption at work.

Every time AI comes up in a marketing conversation, someone asks: \"But what about the planet?\" This webinar is the answer to that question.

Seb Royce, Creative and Communications Partner at Eden Lab, joined us as someone who\'s been sitting with this tension for years. He loves AI. He uses it every day. But he\'s also a marketer who audited his own work footprint, took a course at the Cambridge Institute for Sustainable Leadership, and came out the other side with a framework he actually uses. Not a list of things to feel guilty about. A practical way of thinking about the choices you\'re already making.

Timestamps:
00:00 - Progress Not Energy Stats
01:22 - Introducing Seb Royce
03:56 - State of Sustainability Now
13:38 - AI and the Environment
17:17 - Should We Worry
18:27 - Right-Sizing AI Models
22:58 - Writing Better Prompts
25:58 - Your AI Supply Chain
29:53 - Q&A Begins
33:44 - Persuading Colleagues
36:01 - Tracking AI Usage
43:02 - AI Search vs Legacy Search
44:58 - Risk Reward and the Guinness Ad
50:13 - Final Thoughts

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College – The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify – The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable – Planable keeps your content in one calm place. It gives everything one home — what\'s going out, what\'s being tweaked, what\'s scheduled, and what\'s still an idea.

Mailchimp – The leading platform to help you grow your audience, improve automation, and prove ROI more clearly.

Wistia – A complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic – A CMS designed for content teams that move quickly and scale without creating more mess.

Canva – An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.]]></itunes:summary>
<description ><![CDATA[This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a sustainability intervention. Topics include conscious creativity, digital carbon footprint, work footprint, and practical steps for reducing AI energy consumption at work.

Every time AI comes up in a marketing conversation, someone asks: \"But what about the planet?\" This webinar is the answer to that question.

Seb Royce, Creative and Communications Partner at Eden Lab, joined us as someone who\'s been sitting with this tension for years. He loves AI. He uses it every day. But he\'s also a marketer who audited his own work footprint, took a course at the Cambridge Institute for Sustainable Leadership, and came out the other side with a framework he actually uses. Not a list of things to feel guilty about. A practical way of thinking about the choices you\'re already making.

Timestamps:
00:00 - Progress Not Energy Stats
01:22 - Introducing Seb Royce
03:56 - State of Sustainability Now
13:38 - AI and the Environment
17:17 - Should We Worry
18:27 - Right-Sizing AI Models
22:58 - Writing Better Prompts
25:58 - Your AI Supply Chain
29:53 - Q&A Begins
33:44 - Persuading Colleagues
36:01 - Tracking AI Usage
43:02 - AI Search vs Legacy Search
44:58 - Risk Reward and the Guinness Ad
50:13 - Final Thoughts

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

The Marketing Meetup thrives for many reasons, but one of the crucial reasons we\'re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.

Cambridge Marketing College – The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.

Frontify – The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.

Planable – Planable keeps your content in one calm place. It gives everything one home — what\'s going out, what\'s being tweaked, what\'s scheduled, and what\'s still an idea.

Mailchimp – The leading platform to help you grow your audience, improve automation, and prove ROI more clearly.

Wistia – A complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic – A CMS designed for content teams that move quickly and scale without creating more mess.

Canva – An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.]]></description>
<enclosure  url='https://play.hubhopper.com/51cda52d88dec4fea4d13d06602d5c1d.mp3?s=rss-feed'  length='48790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3197</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051292/is-ai-unsustainable-the-truth-about-chatgpts-carbon-footprint.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051292/is-ai-unsustainable-the-truth-about-chatgpts-carbon-footprint.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Content creation for marketers: how to build a career without chasing the algorithm</title>
<link >https://listen.hubhopper.com/episode/content-creation-for-marketers-how-to-build-a-career-without-chasing-the-algorithm-1788977417/33051293</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377055</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 27 Apr 2026 17:20:13 +0000</pubDate>
<itunes:summary ><![CDATA[Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.

Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your writing consistency, and build a personal brand that actually leads to better work and clients.

Key topics include:
- Why your target audience should always be yourself first, and what that actually means in practice
- Antiviral thinking: how ignoring virality and focusing on one person leads to better, more consistent work
- The \"inside outer\" concept and why authenticity is now a genuine creative advantage
- Signature series and campaign thinking as a way to create quality content faster and more consistently
- Quality over quantity: why one good piece of content a week beats three average ones every time
- Overcoming the fear of posting online, and why most of the judgment you\'re worried about never actually comes

Timestamps:
00:00 Introduction
02:47 Dan\'s story
09:03 Social media as a tool
16:54 Create for yourself
21:50 Antiviral thinking
28:39 Quality over quantity
35:01 Signature series
43:01 Overcoming fear of posting
51:19 Q&A

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.
Canva - An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Intuit Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).
Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.

Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your writing consistency, and build a personal brand that actually leads to better work and clients.

Key topics include:
- Why your target audience should always be yourself first, and what that actually means in practice
- Antiviral thinking: how ignoring virality and focusing on one person leads to better, more consistent work
- The \"inside outer\" concept and why authenticity is now a genuine creative advantage
- Signature series and campaign thinking as a way to create quality content faster and more consistently
- Quality over quantity: why one good piece of content a week beats three average ones every time
- Overcoming the fear of posting online, and why most of the judgment you\'re worried about never actually comes

Timestamps:
00:00 Introduction
02:47 Dan\'s story
09:03 Social media as a tool
16:54 Create for yourself
21:50 Antiviral thinking
28:39 Quality over quantity
35:01 Signature series
43:01 Overcoming fear of posting
51:19 Q&A

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.
Canva - An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Intuit Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).
Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/0f485936be23a5ba652f8439a6c895d2.mp3?s=rss-feed'  length='53670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3517</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051293/content-creation-for-marketers-how-to-build-a-career-without-chasing-the-algorithm.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051293/content-creation-for-marketers-how-to-build-a-career-without-chasing-the-algorithm.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - The ecosystem that makes high performers thrive | Naomi Walkland</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-the-ecosystem-that-makes-high-performers-thrive-naomi-walkland-1788977417/33051294</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377039</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 23 Apr 2026 06:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[Most marketers are told to project confidence even when they don\'t feel it. But what if the better move is just being honest about what you don\'t know?

Naomi Walkland, CMO at Motorway and formerly VP of Marketing at Bumble, joined us live at The Marketing Meetup conference for a live episode of Your CMO Mentor to share the leadership lessons she\'s picked up leading high-performing teams across some of the UK\'s most recognised brands. From building psychological safety to staying clear-headed through rapid change, this is practical, human leadership advice from someone who\'s lived it.
____________________

Key topics include:
- Why clarity breeds confidence, and how to give your team focus even when you don\'t have all the answers
- The performance review feedback Naomi hated at the time that turned out to be the most important she ever received
- How to build psychological safety so your team can take ownership and bring new ideas
- Why high performance and supportive leadership are not in conflict
- How to know when to step in and when to step back as a leader
- Leading through budget cuts and business pressure without losing team trust
____________________

Timestamps:
00:00 - Opening quote on leadership
05:03 - Quickfire round begins
05:12 - Best marketing advice received
06:42 - Leadership lesson from early career
07:52 - Leading through uncertainty in 2026
11:06 - Building team culture and trust
13:16 - Creating space for diverse voices
16:06 - Leading through mistakes and hard decisions
18:48 - What\'s unique about leading in 2026
20:38 - Community question: high performance vs supportive leadership
21:51 - When to step in and when to step back
____________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM
____________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></itunes:summary>
<description ><![CDATA[Most marketers are told to project confidence even when they don\'t feel it. But what if the better move is just being honest about what you don\'t know?

Naomi Walkland, CMO at Motorway and formerly VP of Marketing at Bumble, joined us live at The Marketing Meetup conference for a live episode of Your CMO Mentor to share the leadership lessons she\'s picked up leading high-performing teams across some of the UK\'s most recognised brands. From building psychological safety to staying clear-headed through rapid change, this is practical, human leadership advice from someone who\'s lived it.
____________________

Key topics include:
- Why clarity breeds confidence, and how to give your team focus even when you don\'t have all the answers
- The performance review feedback Naomi hated at the time that turned out to be the most important she ever received
- How to build psychological safety so your team can take ownership and bring new ideas
- Why high performance and supportive leadership are not in conflict
- How to know when to step in and when to step back as a leader
- Leading through budget cuts and business pressure without losing team trust
____________________

Timestamps:
00:00 - Opening quote on leadership
05:03 - Quickfire round begins
05:12 - Best marketing advice received
06:42 - Leadership lesson from early career
07:52 - Leading through uncertainty in 2026
11:06 - Building team culture and trust
13:16 - Creating space for diverse voices
16:06 - Leading through mistakes and hard decisions
18:48 - What\'s unique about leading in 2026
20:38 - Community question: high performance vs supportive leadership
21:51 - When to step in and when to step back
____________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM
____________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></description>
<enclosure  url='https://play.hubhopper.com/372244ab5632575d4b4b56f69832d9ab.mp3?s=rss-feed'  length='21460000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1406</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051294/your-cmo-mentor-the-ecosystem-that-makes-high-performers-thrive-naomi-walkland.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051294/your-cmo-mentor-the-ecosystem-that-makes-high-performers-thrive-naomi-walkland.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to price yourself, find clients, and protect your business as a freelancer</title>
<link >https://listen.hubhopper.com/episode/how-to-price-yourself-find-clients-and-protect-your-business-as-a-freelancer-1788977417/33051295</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377049</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 17 Apr 2026 09:57:32 +0000</pubDate>
<itunes:summary ><![CDATA[Going freelance or fractional sounds like freedom. But there\'s a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they\'d known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind.

Between them, they bring decades of real experience running their own businesses as marketing consultants and freelancers. The conversation covers the parts that rarely come up in how-to guides. The identity shift when you go solo. The discomfort of quoting your rate. The contracts and the admin. And why having more than one client matters far more than most people realise when they\'re just starting out.

Key topics include:
Why the words freelance, consultant and fractional signal very different things to clients, and how to choose the one that fits the work you want to do
How Luan, Steve and Ayo found their first clients, and the role that old contacts, referrals and consistent visibility each played
Setting a rate for the first time and why knowing your own value stays uncomfortable even with years of experience behind you
The business admin that catches people off guard, including contracts, IR35, scope creep and keeping proper financial records
Why spreading your work across multiple clients from the start is a protective strategy, not just a nice-to-have
How AI is shifting what clients expect from consultants, and how to position your expertise alongside it


Timestamps:
00:00 - Introduction
04:00 - Choosing your title
13:00 - Perception and identity
22:00 - Making the transition
30:00 - Finding clients
40:00 - Setting your rate
50:00 - AI and your business
56:00 - Audience Q&A

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify — all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Canva - an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere - it\'s our go-to design software.

Mailchimp — the all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).

Cambridge Marketing College — the best place to get your marketing qualifications and apprenticeships.

Planable — the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. It\'s how we keep our social scheduling calm and organised. 

Wistia — a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic — the CMS and landing page builder that powers scalable content infrastructure for modern Marketing teams.]]></itunes:summary>
<description ><![CDATA[Going freelance or fractional sounds like freedom. But there\'s a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they\'d known before making the jump, covering everything from choosing your title to finding your first clients and setting a rate you can stand behind.

Between them, they bring decades of real experience running their own businesses as marketing consultants and freelancers. The conversation covers the parts that rarely come up in how-to guides. The identity shift when you go solo. The discomfort of quoting your rate. The contracts and the admin. And why having more than one client matters far more than most people realise when they\'re just starting out.

Key topics include:
Why the words freelance, consultant and fractional signal very different things to clients, and how to choose the one that fits the work you want to do
How Luan, Steve and Ayo found their first clients, and the role that old contacts, referrals and consistent visibility each played
Setting a rate for the first time and why knowing your own value stays uncomfortable even with years of experience behind you
The business admin that catches people off guard, including contracts, IR35, scope creep and keeping proper financial records
Why spreading your work across multiple clients from the start is a protective strategy, not just a nice-to-have
How AI is shifting what clients expect from consultants, and how to position your expertise alongside it


Timestamps:
00:00 - Introduction
04:00 - Choosing your title
13:00 - Perception and identity
22:00 - Making the transition
30:00 - Finding clients
40:00 - Setting your rate
50:00 - AI and your business
56:00 - Audience Q&A

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify — all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Canva - an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere - it\'s our go-to design software.

Mailchimp — the all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).

Cambridge Marketing College — the best place to get your marketing qualifications and apprenticeships.

Planable — the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. It\'s how we keep our social scheduling calm and organised. 

Wistia — a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Prismic — the CMS and landing page builder that powers scalable content infrastructure for modern Marketing teams.]]></description>
<enclosure  url='https://play.hubhopper.com/c954b89ccba043487a144b524befd669.mp3?s=rss-feed'  length='55070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3608</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051295/how-to-price-yourself-find-clients-and-protect-your-business-as-a-freelancer.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051295/how-to-price-yourself-find-clients-and-protect-your-business-as-a-freelancer.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Personal branding on LinkedIn: how to show up without the cringe</title>
<link >https://listen.hubhopper.com/episode/personal-branding-on-linkedin-how-to-show-up-without-the-cringe-1788977417/33051296</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377053</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 13 Apr 2026 10:42:27 +0000</pubDate>
<itunes:summary ><![CDATA[Most of us know we should be showing up on LinkedIn. The problem isn\'t motivation. It\'s that the whole idea of \"personal branding\" feels performed, fake, and a bit exhausting.
In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why your objective matters more than your content format, and what he tells clients who are resistant to the whole thing.

Key topics include:
Why \"personal branding\" makes people\'s skin crawl and what to do instead
How to figure out your posting frequency based on your actual objective, not best practice
The content formats Phil sees working right now, including lead gen posts, celebrations, and hot takes
Using AI as a thinking aid rather than a writing replacement
How to encourage a team to build their personal profiles without forcing it
The one mindset shift Phil recommends if you want to show up better on LinkedIn


Timestamps:
00:00 - Why personal branding feels cringe
02:46 - Phil\'s take on authenticity at work
08:18 - What personal brand actually means
11:01 - Headspace and motivation for LinkedIn
14:28 - How much time is realistic to give
24:20 - Content formats that work right now
31:43 - Community Q&A begins
38:29 - How to use AI without losing your voice
43:33 - Who to follow for inspiration
47:03 - Getting your team to post
51:11 - Building your LinkedIn profile from scratch
54:32 - The one change to make today

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.
Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).
Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.
Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Most of us know we should be showing up on LinkedIn. The problem isn\'t motivation. It\'s that the whole idea of \"personal branding\" feels performed, fake, and a bit exhausting.
In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why your objective matters more than your content format, and what he tells clients who are resistant to the whole thing.

Key topics include:
Why \"personal branding\" makes people\'s skin crawl and what to do instead
How to figure out your posting frequency based on your actual objective, not best practice
The content formats Phil sees working right now, including lead gen posts, celebrations, and hot takes
Using AI as a thinking aid rather than a writing replacement
How to encourage a team to build their personal profiles without forcing it
The one mindset shift Phil recommends if you want to show up better on LinkedIn


Timestamps:
00:00 - Why personal branding feels cringe
02:46 - Phil\'s take on authenticity at work
08:18 - What personal brand actually means
11:01 - Headspace and motivation for LinkedIn
14:28 - How much time is realistic to give
24:20 - Content formats that work right now
31:43 - Community Q&A begins
38:29 - How to use AI without losing your voice
43:33 - Who to follow for inspiration
47:03 - Getting your team to post
51:11 - Building your LinkedIn profile from scratch
54:32 - The one change to make today

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.
Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).
Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.
Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/da0606937abb8c351f7284ae76e9414b.mp3?s=rss-feed'  length='53810000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3526</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051296/personal-branding-on-linkedin-how-to-show-up-without-the-cringe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051296/personal-branding-on-linkedin-how-to-show-up-without-the-cringe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - How great CMOs think about brand, risk and leadership with Jon Evans</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-how-great-cmos-think-about-brand-risk-and-leadership-with-jon-evans-1788977417/33051297</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377032</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 09 Apr 2026 07:08:01 +0000</pubDate>
<itunes:summary ><![CDATA[Jon Evans, host of the Uncensored CMO podcast, joined us to share what seven years of interviewing marketing leaders has taught him about what great CMOs actually do differently. Jon has spoken with hundreds of senior marketers and been a CMO himself, which makes his perspective genuinely rare — part practitioner, part observer, all practical.

Whether you\'re a marketing manager working towards leadership or already in a senior role, this one is full of honest, grounded advice on what it takes to get there and what to expect when you do.

This episode was filmed at Work.Life in their Farringdon office in London. It is a beautiful space for folks to work, and as part of being a member, you have access to this dedicated podcast studio. We are so grateful for them offering this space to us, so please check out Work.life as they have office options all over London + Manchester and Reading 
____________________

Key topics include:
- Why strategy is the skill to build first, and what marketers get wrong by focusing on tactics too early
- The mindset shift from doing marketing to leading it, and why most people struggle to make that switch
- How great CMOs think about risk and creative bravery, and why playing it safe is often the more expensive choice
- The honest reality of the CMO role, including being unpopular, taking the blame, and doing the unglamorous work of giving your team air cover
- How to build the internal case for long-term brand investment when leadership is pushing for short-term results
- The Venn diagram technique for finding your path to promotion by solving a problem the business genuinely needs fixing

____________________

Timestamps:
00:00 Introduction
02:30 Skills to build first
08:00 Behaviour traits Jon admires
13:30 Dream mentor and challenger brands
21:00 Biggest lessons from mentors
30:00 Advice Jon wishes he\'d had earlier
37:00 Patterns of great CMOs
46:00 The mindset shift into leadership
54:00 Risk and bravery in marketing
01:02:00 Brand vs performance balance
01:10:00 The reality of being a CMO
01:18:00 AI and what to focus on now
01:24:00 Community scenario brand vs short-term pressure

____________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

____________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></itunes:summary>
<description ><![CDATA[Jon Evans, host of the Uncensored CMO podcast, joined us to share what seven years of interviewing marketing leaders has taught him about what great CMOs actually do differently. Jon has spoken with hundreds of senior marketers and been a CMO himself, which makes his perspective genuinely rare — part practitioner, part observer, all practical.

Whether you\'re a marketing manager working towards leadership or already in a senior role, this one is full of honest, grounded advice on what it takes to get there and what to expect when you do.

This episode was filmed at Work.Life in their Farringdon office in London. It is a beautiful space for folks to work, and as part of being a member, you have access to this dedicated podcast studio. We are so grateful for them offering this space to us, so please check out Work.life as they have office options all over London + Manchester and Reading 
____________________

Key topics include:
- Why strategy is the skill to build first, and what marketers get wrong by focusing on tactics too early
- The mindset shift from doing marketing to leading it, and why most people struggle to make that switch
- How great CMOs think about risk and creative bravery, and why playing it safe is often the more expensive choice
- The honest reality of the CMO role, including being unpopular, taking the blame, and doing the unglamorous work of giving your team air cover
- How to build the internal case for long-term brand investment when leadership is pushing for short-term results
- The Venn diagram technique for finding your path to promotion by solving a problem the business genuinely needs fixing

____________________

Timestamps:
00:00 Introduction
02:30 Skills to build first
08:00 Behaviour traits Jon admires
13:30 Dream mentor and challenger brands
21:00 Biggest lessons from mentors
30:00 Advice Jon wishes he\'d had earlier
37:00 Patterns of great CMOs
46:00 The mindset shift into leadership
54:00 Risk and bravery in marketing
01:02:00 Brand vs performance balance
01:10:00 The reality of being a CMO
01:18:00 AI and what to focus on now
01:24:00 Community scenario brand vs short-term pressure

____________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

____________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></description>
<enclosure  url='https://play.hubhopper.com/819c62ee42631e3c5b9d8412937ee845.mp3?s=rss-feed'  length='63490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4160</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051297/your-cmo-mentor-how-great-cmos-think-about-brand-risk-and-leadership-with-jon-evans.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051297/your-cmo-mentor-how-great-cmos-think-about-brand-risk-and-leadership-with-jon-evans.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >SEO in an AI world: how to earn mentions and citations in ChatGPT and beyond</title>
<link >https://listen.hubhopper.com/episode/seo-in-an-ai-world-how-to-earn-mentions-and-citations-in-chatgpt-and-beyond-1788977417/33051298</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377072</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 02 Apr 2026 15:30:58 +0000</pubDate>
<itunes:summary ><![CDATA[In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what\'s actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable.

The conversation covered how AI platforms like ChatGPT, Gemini and Claude are changing the way brands get found online, why ranking on Google page one no longer guarantees visibility in AI answers, and how smaller teams can compete by being creative rather than outspending bigger brands.

Oh, and here\'s Planable\'s super useful resource: https://planable.io/blog/how-ai-uses-social-media-data/?utm_medium=creators&utm_source=webinar&utm_content=tmm


Key topics include:

The difference between mentions, citations and sources in AI search results
How to use Google Analytics to track which AI platforms are already driving traffic and conversions
Why 85% of AI brand mentions come from third party websites, not your own
How to use original data, interactive tools and niche content to show up in AI answers
How to explain declining traffic to senior stakeholders by reframing around conversions
Why brand positioning statements directly influence how AI describes your business


Timestamps:
00:00 Introduction
03:00 Mentions, citations and sources explained
08:00 SEO vs GEO
14:00 Where to start with a GEO strategy
22:00 Content types wasting time vs working well
32:00 Third party sources and original data
42:00 Explaining traffic decline to leadership
52:00 Brand positioning and AI visibility
58:00 Q&A

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Canva - an online design and publishing tool, with a mission to empower everyone in the world to design anything and publish anywhere.]]></itunes:summary>
<description ><![CDATA[In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what\'s actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex topic practical and approachable.

The conversation covered how AI platforms like ChatGPT, Gemini and Claude are changing the way brands get found online, why ranking on Google page one no longer guarantees visibility in AI answers, and how smaller teams can compete by being creative rather than outspending bigger brands.

Oh, and here\'s Planable\'s super useful resource: https://planable.io/blog/how-ai-uses-social-media-data/?utm_medium=creators&utm_source=webinar&utm_content=tmm


Key topics include:

The difference between mentions, citations and sources in AI search results
How to use Google Analytics to track which AI platforms are already driving traffic and conversions
Why 85% of AI brand mentions come from third party websites, not your own
How to use original data, interactive tools and niche content to show up in AI answers
How to explain declining traffic to senior stakeholders by reframing around conversions
Why brand positioning statements directly influence how AI describes your business


Timestamps:
00:00 Introduction
03:00 Mentions, citations and sources explained
08:00 SEO vs GEO
14:00 Where to start with a GEO strategy
22:00 Content types wasting time vs working well
32:00 Third party sources and original data
42:00 Explaining traffic decline to leadership
52:00 Brand positioning and AI visibility
58:00 Q&A

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they\'ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Canva - an online design and publishing tool, with a mission to empower everyone in the world to design anything and publish anywhere.]]></description>
<enclosure  url='https://play.hubhopper.com/98a94d997f5fb447960a8e5f2d2759ff.mp3?s=rss-feed'  length='55180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3615</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051298/seo-in-an-ai-world-how-to-earn-mentions-and-citations-in-chatgpt-and-beyond.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051298/seo-in-an-ai-world-how-to-earn-mentions-and-citations-in-chatgpt-and-beyond.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO Mentor - How to build a brand with real purpose, with Bronwen Foster-Butler, CMO Finisterre</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-how-to-build-a-brand-with-real-purpose-with-bronwen-foster-butler-cmo-finisterre-1788977417/33051299</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377052</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 26 Mar 2026 07:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[In this webinar, Bronwen Foster-Butler, CMO of Finisterre, joined us to talk about what brand purpose actually means in practice, how it went so wrong in 2018, and what a more grounded, commercial version of it looks like today.

Bronwen is one of the clearest thinkers on this topic we\'ve had on the podcast. She doesn\'t shy away from the messy parts, the pressure to chase growth at the expense of meaning, the difficulty of advocating for purpose inside cautious organisations, and what it really takes to build a business where purpose shapes decisions rather than just decorates them.

Key topics include:
Why brand purpose 1.0 collapsed and what the Pepsi/Kendall Jenner ad revealed about where it went wrong
How Finisterre\'s theory of change connects their purpose to real business decisions
Why purpose isn\'t purpose unless it costs you something
How to advocate for purpose inside a large or cautious organisation without alienating colleagues
The difference between internal and external marketing and why internal comes first
What Bronwyn\'s biggest leadership mistake taught her about ego, confidence, and showing up for your team

Timestamps:
00:00 - Introduction
04:30 - Quickfire round
14:20 - Internal vs external marketing
22:10 - Purpose 1.0 and where it went wrong
34:00 - Purpose 2.0 in practice
44:15 - How to advocate for purpose at work
52:30 - Community questions
58:00 - Biggest leadership mistake?
01:08:00 - Question for the next guest

______________________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

______________________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></itunes:summary>
<description ><![CDATA[In this webinar, Bronwen Foster-Butler, CMO of Finisterre, joined us to talk about what brand purpose actually means in practice, how it went so wrong in 2018, and what a more grounded, commercial version of it looks like today.

Bronwen is one of the clearest thinkers on this topic we\'ve had on the podcast. She doesn\'t shy away from the messy parts, the pressure to chase growth at the expense of meaning, the difficulty of advocating for purpose inside cautious organisations, and what it really takes to build a business where purpose shapes decisions rather than just decorates them.

Key topics include:
Why brand purpose 1.0 collapsed and what the Pepsi/Kendall Jenner ad revealed about where it went wrong
How Finisterre\'s theory of change connects their purpose to real business decisions
Why purpose isn\'t purpose unless it costs you something
How to advocate for purpose inside a large or cautious organisation without alienating colleagues
The difference between internal and external marketing and why internal comes first
What Bronwyn\'s biggest leadership mistake taught her about ego, confidence, and showing up for your team

Timestamps:
00:00 - Introduction
04:30 - Quickfire round
14:20 - Internal vs external marketing
22:10 - Purpose 1.0 and where it went wrong
34:00 - Purpose 2.0 in practice
44:15 - How to advocate for purpose at work
52:30 - Community questions
58:00 - Biggest leadership mistake?
01:08:00 - Question for the next guest

______________________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

______________________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></description>
<enclosure  url='https://play.hubhopper.com/32dbd0b74c5391b76ee680faa28fe140.mp3?s=rss-feed'  length='62750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4112</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051299/your-cmo-mentor-how-to-build-a-brand-with-real-purpose-with-bronwen-foster-butler-cmo-finisterre.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051299/your-cmo-mentor-how-to-build-a-brand-with-real-purpose-with-bronwen-foster-butler-cmo-finisterre.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your first 90 days as CMO: the decisions that matter most - Your CMO Mentor</title>
<link >https://listen.hubhopper.com/episode/your-first-90-days-as-cmo-the-decisions-that-matter-most-your-cmo-mentor-1788977417/33051300</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377059</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 12 Mar 2026 07:53:59 +0000</pubDate>
<itunes:summary ><![CDATA[In this webinar, Anna Henwood, CEO of Stickybeak, joined us to talk about something a lot of marketers quietly struggle with: how to make confident decisions when you’re working with limited time, noisy opinions, and a gut feeling you can’t quite back up.

Anna brings a rare mix of perspectives. She ran marketing at Les Mills International as CMO before moving into the CEO seat at Stickybeak, a consumer testing platform built specifically to help marketers get fast, reliable feedback from their target audience. In this conversation she shares what that shift taught her about marketing, brand building, and how the best teams are working now.

Key topics include:
- Why creation is easy now but validation is the hard part, and how to close that gap quickly
How FMCG brands can balance short-term sales pressure with long-term brand building
- The difference between trusting your gut and genuinely not knowing, and how a quick concept test helps you figure out which one you’re in
- What Anna looks for when she hires marketers, and why curiosity beats experience
- How to approach your first 90 days as a CMO, whether you’re coming in from outside or stepping up internally
- What the best CMOs will look like in the next decade, and why smaller teams with clear strategic thinking will matter more than ever

______________________________


Timestamps:
00:00 - Introduction 01:04 - First skill to build in marketing today 03:20 - Traits Anna looks for when hiring 05:18 - Dream mentor 08:30 - Don’t let perfect block progress 13:50 - What being CEO taught Anna about marketing 20:38 - Biggest blind spots in FMCG marketing 26:04 - How to build a testing habit from scratch 32:23 - When to trust gut vs data 37:17 - Simple testing habits your team can start tomorrow 45:28 - What the best CMOs will do differently 47:55 - Community Q&A: no seat at the strategy table 53:29 - Best career advice Anna has been given

______________________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

______________________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></itunes:summary>
<description ><![CDATA[In this webinar, Anna Henwood, CEO of Stickybeak, joined us to talk about something a lot of marketers quietly struggle with: how to make confident decisions when you’re working with limited time, noisy opinions, and a gut feeling you can’t quite back up.

Anna brings a rare mix of perspectives. She ran marketing at Les Mills International as CMO before moving into the CEO seat at Stickybeak, a consumer testing platform built specifically to help marketers get fast, reliable feedback from their target audience. In this conversation she shares what that shift taught her about marketing, brand building, and how the best teams are working now.

Key topics include:
- Why creation is easy now but validation is the hard part, and how to close that gap quickly
How FMCG brands can balance short-term sales pressure with long-term brand building
- The difference between trusting your gut and genuinely not knowing, and how a quick concept test helps you figure out which one you’re in
- What Anna looks for when she hires marketers, and why curiosity beats experience
- How to approach your first 90 days as a CMO, whether you’re coming in from outside or stepping up internally
- What the best CMOs will look like in the next decade, and why smaller teams with clear strategic thinking will matter more than ever

______________________________


Timestamps:
00:00 - Introduction 01:04 - First skill to build in marketing today 03:20 - Traits Anna looks for when hiring 05:18 - Dream mentor 08:30 - Don’t let perfect block progress 13:50 - What being CEO taught Anna about marketing 20:38 - Biggest blind spots in FMCG marketing 26:04 - How to build a testing habit from scratch 32:23 - When to trust gut vs data 37:17 - Simple testing habits your team can start tomorrow 45:28 - What the best CMOs will do differently 47:55 - Community Q&A: no seat at the strategy table 53:29 - Best career advice Anna has been given

______________________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

______________________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></description>
<enclosure  url='https://play.hubhopper.com/202795acd2fccdd02034f8355410f142.mp3?s=rss-feed'  length='50170000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3287</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051300/your-first-90-days-as-cmo-the-decisions-that-matter-most-your-cmo-mentor.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051300/your-first-90-days-as-cmo-the-decisions-that-matter-most-your-cmo-mentor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The new science of TV advertising every marketer needs to know - Your CMO Mentor</title>
<link >https://listen.hubhopper.com/episode/the-new-science-of-tv-advertising-every-marketer-needs-to-know-your-cmo-mentor-1788977417/33051301</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377062</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 26 Feb 2026 07:30:00 +0000</pubDate>
<itunes:summary ><![CDATA[Performance marketing can feel like you’re squeezing harder and harder for the same results. CPAs creep up. Growth slows. And suddenly, the next move isn’t about optimisation — it’s about expansion.

In this episode, James and Joe sit down with Kate Waters, Commercial Director at ITV, to explore what TV advertising really offers modern marketers. From protecting price sensitivity and lowering CPAs across channels to making TV accessible for small and medium-sized brands, Kate shares how measurement, creativity and smart testing are reshaping what TV can do for growth.

Key topics include:
 • Why TV lowers CPAs across social and search
 • How TV advertising protects price and margin
 • The “rising tide” effect on performance channels
 • How to start with regional geo testing
 • Making TV ads with AI for small budgets
 • Using outcomes modelling to forecast website uplift

______________________________

Timestamps:

00:00 TV’s impact on price sensitivity
06:01 Skills marketers need today
19:39 Why TV still works
22:48 Trust and costly signalling
35:14 Measuring real business outcomes
43:35 How to test TV safely
47:58 Small brands winning with TV


______________________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

______________________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></itunes:summary>
<description ><![CDATA[Performance marketing can feel like you’re squeezing harder and harder for the same results. CPAs creep up. Growth slows. And suddenly, the next move isn’t about optimisation — it’s about expansion.

In this episode, James and Joe sit down with Kate Waters, Commercial Director at ITV, to explore what TV advertising really offers modern marketers. From protecting price sensitivity and lowering CPAs across channels to making TV accessible for small and medium-sized brands, Kate shares how measurement, creativity and smart testing are reshaping what TV can do for growth.

Key topics include:
 • Why TV lowers CPAs across social and search
 • How TV advertising protects price and margin
 • The “rising tide” effect on performance channels
 • How to start with regional geo testing
 • Making TV ads with AI for small budgets
 • Using outcomes modelling to forecast website uplift

______________________________

Timestamps:

00:00 TV’s impact on price sensitivity
06:01 Skills marketers need today
19:39 Why TV still works
22:48 Trust and costly signalling
35:14 Measuring real business outcomes
43:35 How to test TV safely
47:58 Small brands winning with TV


______________________________

Big thanks to Weglot for sponsoring this episode: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

______________________________

The full episode is now live on: 
Spotify: https://open.spotify.com/show/0cpW4Tsm2YuKJj488cNX1s?si=f0e962b481b74c80
Apple Podcasts: https://podcasts.apple.com/gb/podcast/your-cmo-mentor/id1850910303]]></description>
<enclosure  url='https://play.hubhopper.com/9498e6bbbb871dcc490e7dba4c424ef3.mp3?s=rss-feed'  length='58770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3851</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051301/the-new-science-of-tv-advertising-every-marketer-needs-to-know-your-cmo-mentor.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051301/the-new-science-of-tv-advertising-every-marketer-needs-to-know-your-cmo-mentor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Website Traffic Plummeting? Here\&apos;s What\&apos;s Actually Happening in 2026</title>
<link >https://listen.hubhopper.com/episode/website-traffic-plummeting-heres-whats-actually-happening-in-2026-1788977417/33051302</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377057</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 25 Feb 2026 12:19:13 +0000</pubDate>
<itunes:summary ><![CDATA[Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.

In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business potential, research-led content, and platform-native social distribution.

Key topics include:
- Why AI overviews can cut click-through rate even when you rank number one
- How to prioritise content refreshing and spot pages that are quietly bleeding traffic
- Title tests, keyword tweaks, and filling topic gaps to improve rankings and clicks
- Using business potential to choose topics that naturally lead to your product
- The three content archetypes performing best right now research thought leadership trending topics
- Social distribution tactics that drive reach without forcing people off platform

⸻

Timestamps:

00:00 The state of website traffic in 2026
07:00 The real impact of AI Overviews
13:00 Content refreshing strategies
22:00 Scoring topics by business potential
26:00 Research and thought leadership
32:00 Social distribution and LinkedIn tactics
38:00 Q&A and practical advice

⸻

Watch / listen:

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

⸻

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.

In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews), what’s still working, and the practical moves to make right now - from content refreshing to business potential, research-led content, and platform-native social distribution.

Key topics include:
- Why AI overviews can cut click-through rate even when you rank number one
- How to prioritise content refreshing and spot pages that are quietly bleeding traffic
- Title tests, keyword tweaks, and filling topic gaps to improve rankings and clicks
- Using business potential to choose topics that naturally lead to your product
- The three content archetypes performing best right now research thought leadership trending topics
- Social distribution tactics that drive reach without forcing people off platform

⸻

Timestamps:

00:00 The state of website traffic in 2026
07:00 The real impact of AI Overviews
13:00 Content refreshing strategies
22:00 Scoring topics by business potential
26:00 Research and thought leadership
32:00 Social distribution and LinkedIn tactics
38:00 Q&A and practical advice

⸻

Watch / listen:

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

⸻

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/323d3de31702b5a65e4b79eca8f9c228.mp3?s=rss-feed'  length='54070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3543</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051302/website-traffic-plummeting-heres-whats-actually-happening-in-2026.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051302/website-traffic-plummeting-heres-whats-actually-happening-in-2026.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Email vs SMS marketing: what to send where (strategy, examples &amp; ROI)</title>
<link >https://listen.hubhopper.com/episode/email-vs-sms-marketing-what-to-send-where-strategy-examples-roi-1788977417/33051303</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377038</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 18 Feb 2026 15:06:36 +0000</pubDate>
<itunes:summary ><![CDATA[Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.

In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming next with RCS (Rich Communication Services) and WhatsApp.

We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.

Key topics include:
 • Email vs SMS: what each channel is best for
 • How to collect phone numbers (quizzes, surveys, value exchange)
 • Segmentation beyond demographics (behaviour, intent, price sensitivity)
 • Automations: welcome, cart abandonment, VIP flows, reminders
 • Compliance essentials: consent, unsubscribe, timing rules
 • RCS: “SMS on steroids” (verified sender, rich media, buttons)
 • Q&A: emotional response to SMS, best send times, pop-ups that don’t convert
______

Timestamps:

00:00 SMS marketing overview
03:20 Email vs SMS marketing
10:43 SMS automation examples
11:42 SMS opt-in & list growth
14:33 SMS segmentation & testing
25:16 SMS compliance, timing & RCS
29:50 Q&A: SMS marketing in practice
_______

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

_______

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.

In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what’s coming next with RCS (Rich Communication Services) and WhatsApp.

We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.

Key topics include:
 • Email vs SMS: what each channel is best for
 • How to collect phone numbers (quizzes, surveys, value exchange)
 • Segmentation beyond demographics (behaviour, intent, price sensitivity)
 • Automations: welcome, cart abandonment, VIP flows, reminders
 • Compliance essentials: consent, unsubscribe, timing rules
 • RCS: “SMS on steroids” (verified sender, rich media, buttons)
 • Q&A: emotional response to SMS, best send times, pop-ups that don’t convert
______

Timestamps:

00:00 SMS marketing overview
03:20 Email vs SMS marketing
10:43 SMS automation examples
11:42 SMS opt-in & list growth
14:33 SMS segmentation & testing
25:16 SMS compliance, timing & RCS
29:50 Q&A: SMS marketing in practice
_______

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

_______

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/6d571245e1ca3c8010db0817b9171b86.mp3?s=rss-feed'  length='45640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2991</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051303/email-vs-sms-marketing-what-to-send-where-strategy-examples-roi.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051303/email-vs-sms-marketing-what-to-send-where-strategy-examples-roi.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to make Google Ads work with less spend in 2026</title>
<link >https://listen.hubhopper.com/episode/how-to-make-google-ads-work-with-less-spend-in-2026-1788977417/33051304</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377033</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 12 Feb 2026 21:27:15 +0000</pubDate>
<itunes:summary ><![CDATA[If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results.

In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality back into Google, and deciding when to go manual vs letting automation learn.

Key topics include:
- How to audit the last 90 days to spot wasted spend in locations, devices, audiences, and non-converting queries
- The tracking essentials in 2026 including GA4, consent mode v2, server-side tracking, and why it all impacts performance
- How to feed offline lead quality and revenue back into Google Ads using offline conversions and enhanced conversions for leads
- What AI Max actually is (and isn’t) plus when to avoid it if your landing pages aren’t strong
- How to approach a slashed budget by stripping campaigns back to high-intent keywords, tighter themes, and better landing pages
- What to look for when spam leads appear and how to troubleshoot match types, intent, and optimisation signals

Timestamps:
00:00 Finding wasted spend fast
03:30 Efficiency and signal quality in 2026
07:20 Tracking changes you can’t ignore
10:50 Feeding CRM data back into Google
15:55 What AI Max does in search
20:45 Using PPC for full-funnel brand impact
24:40 How to rebuild when budgets get cut
32:00 Starting PPC without big datasets
41:50 When to trust automation
53:10 Handling spam leads and learning periods
57:05 Choosing the right PPC partner

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results.

In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality back into Google, and deciding when to go manual vs letting automation learn.

Key topics include:
- How to audit the last 90 days to spot wasted spend in locations, devices, audiences, and non-converting queries
- The tracking essentials in 2026 including GA4, consent mode v2, server-side tracking, and why it all impacts performance
- How to feed offline lead quality and revenue back into Google Ads using offline conversions and enhanced conversions for leads
- What AI Max actually is (and isn’t) plus when to avoid it if your landing pages aren’t strong
- How to approach a slashed budget by stripping campaigns back to high-intent keywords, tighter themes, and better landing pages
- What to look for when spam leads appear and how to troubleshoot match types, intent, and optimisation signals

Timestamps:
00:00 Finding wasted spend fast
03:30 Efficiency and signal quality in 2026
07:20 Tracking changes you can’t ignore
10:50 Feeding CRM data back into Google
15:55 What AI Max does in search
20:45 Using PPC for full-funnel brand impact
24:40 How to rebuild when budgets get cut
32:00 Starting PPC without big datasets
41:50 When to trust automation
53:10 Handling spam leads and learning periods
57:05 Choosing the right PPC partner

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/779fd7e54405b01e2f59df5b7ea15222.mp3?s=rss-feed'  length='56490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3702</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051304/how-to-make-google-ads-work-with-less-spend-in-2026.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051304/how-to-make-google-ads-work-with-less-spend-in-2026.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to cut “work about work” and stay focussed with Asana\&apos;s Dani Spires</title>
<link >https://listen.hubhopper.com/episode/how-to-cut-work-about-work-and-stay-focussed-with-asanas-dani-spires-1788977417/33051305</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377044</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 12 Feb 2026 21:04:06 +0000</pubDate>
<itunes:summary ><![CDATA[You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.

Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting discipline, and AI that supports (rather than amplifies) chaos.

Key topics include:

- Why AI can create more “work about work” if you layer it onto broken processes
- How to build focus time rituals that work across whole teams (not just individuals)
- A practical way to stop reactive Slack pings by enforcing a clear intake and escalation process
- Using AI for research, synthesis, first drafts, routing and summaries while keeping strategy and judgement human
- Meeting rules that save hours: agendas, outcomes, documented decisions, and when to confidently decline
- How to create clarity by tying work to impact and making ad hoc requests self-serve

Timestamps:
00:00 Building a personal AI assistant
02:24 Where teams waste time most
05:07 Protecting focus from constant pings
10:01 Staying organised outside of work
12:09 AI agents in real workflows
18:04 Meetings that actually work
35:03 Finding clarity through impact

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.

Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest productivity drains teams face right now and how to fix them with clearer processes, better meeting discipline, and AI that supports (rather than amplifies) chaos.

Key topics include:

- Why AI can create more “work about work” if you layer it onto broken processes
- How to build focus time rituals that work across whole teams (not just individuals)
- A practical way to stop reactive Slack pings by enforcing a clear intake and escalation process
- Using AI for research, synthesis, first drafts, routing and summaries while keeping strategy and judgement human
- Meeting rules that save hours: agendas, outcomes, documented decisions, and when to confidently decline
- How to create clarity by tying work to impact and making ad hoc requests self-serve

Timestamps:
00:00 Building a personal AI assistant
02:24 Where teams waste time most
05:07 Protecting focus from constant pings
10:01 Staying organised outside of work
12:09 AI agents in real workflows
18:04 Meetings that actually work
35:03 Finding clarity through impact

Watch / listen:
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447
Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they’ve been longtime friends of TMM!).

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/e949f87ab61c0baa08d15eb515d8fe18.mp3?s=rss-feed'  length='52880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3465</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051305/how-to-cut-work-about-work-and-stay-focussed-with-asanas-dani-spires.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051305/how-to-cut-work-about-work-and-stay-focussed-with-asanas-dani-spires.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to run smarter marketing experiments (behavioural science explained)</title>
<link >https://listen.hubhopper.com/episode/how-to-run-smarter-marketing-experiments-behavioural-science-explained-1788977417/33051306</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377051</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 12 Feb 2026 07:30:00 +0000</pubDate>
<itunes:summary ><![CDATA[What if half of advertising’s problems come down to this: we keep asking people why they do things… and they genuinely don’t know?

In this episode of Your CMO Mentor, we’re joined by Richard Shotton (behavioural science author of The Choice Factory and The Illusion of Choice) to unpack what actually changes behaviour and why small experiments often beat confident opinions, focus groups, and “what customers say they want.”

We cover:
- Why customer explanations can be misleading (even when they’re trying to be helpful)
- The most underrated skill for marketers right now: behavioural science (and why it’s pretty AI-proof)
- “Make it easy”: the simple lever most brands underuse
- Choice paralysis, and why “too much choice” depends on the person
- How to run smarter research with message testing (tiny tweaks, cleaner insight)
- Why social proof works in B2B too (yes, even with doctors)
- The internal comms mistake that accidentally encourages bad behaviour
- How to use behavioural nudges without trashing long-term trust (hint: measure both)

If you’re trying to get better at influencing behaviour - without becoming a weird persuasion goblin - this one’s for you :)

⸻

Huge thanks to our sponsor, Weglot! Weglot makes website translation feel human, helping brands grow into new markets without losing their tone of voice: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

This week we\'re excited to share access to ⁠Weglot’s Next Market Live replay⁠, packed with real stories and practical insights on expanding into Spain.

⸻
CHAPTERS
00:00 Why customers don’t know why they buy
05:00 What skill marketers should learn first
07:35 The trait great marketers share
09:10 Dream mentors (and why)
10:20 The best lesson a mentor taught him
18:15 Stop trusting surveys so much
20:20 Make behaviour easy
27:20 How to run better experiments
31:30 Does behavioural science work in B2B?
46:45 Nudges vs long-term trust

⸻
GUEST
Richard Shotton. Author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
https://www.linkedin.com/in/richard-shotton/
https://www.astroten.co.uk/
⸻
STAY IN THE LOOP
This podcast is brought to you by The Marketing Meetup.
Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox:
https://themarketingmeetup.com/newsletter

⸻
WHAT SHOULD WE COVER NEXT?
We shape Your CMO Mentor around the questions marketers are actually asking.
If there’s a challenge you’d love us to tackle, let us know. We’re listening.]]></itunes:summary>
<description ><![CDATA[What if half of advertising’s problems come down to this: we keep asking people why they do things… and they genuinely don’t know?

In this episode of Your CMO Mentor, we’re joined by Richard Shotton (behavioural science author of The Choice Factory and The Illusion of Choice) to unpack what actually changes behaviour and why small experiments often beat confident opinions, focus groups, and “what customers say they want.”

We cover:
- Why customer explanations can be misleading (even when they’re trying to be helpful)
- The most underrated skill for marketers right now: behavioural science (and why it’s pretty AI-proof)
- “Make it easy”: the simple lever most brands underuse
- Choice paralysis, and why “too much choice” depends on the person
- How to run smarter research with message testing (tiny tweaks, cleaner insight)
- Why social proof works in B2B too (yes, even with doctors)
- The internal comms mistake that accidentally encourages bad behaviour
- How to use behavioural nudges without trashing long-term trust (hint: measure both)

If you’re trying to get better at influencing behaviour - without becoming a weird persuasion goblin - this one’s for you :)

⸻

Huge thanks to our sponsor, Weglot! Weglot makes website translation feel human, helping brands grow into new markets without losing their tone of voice: https://www.weglot.com/t/lp?utm_source=Podcast&utm_medium=media&utm_campaign=TMM

This week we\'re excited to share access to ⁠Weglot’s Next Market Live replay⁠, packed with real stories and practical insights on expanding into Spain.

⸻
CHAPTERS
00:00 Why customers don’t know why they buy
05:00 What skill marketers should learn first
07:35 The trait great marketers share
09:10 Dream mentors (and why)
10:20 The best lesson a mentor taught him
18:15 Stop trusting surveys so much
20:20 Make behaviour easy
27:20 How to run better experiments
31:30 Does behavioural science work in B2B?
46:45 Nudges vs long-term trust

⸻
GUEST
Richard Shotton. Author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
https://www.linkedin.com/in/richard-shotton/
https://www.astroten.co.uk/
⸻
STAY IN THE LOOP
This podcast is brought to you by The Marketing Meetup.
Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox:
https://themarketingmeetup.com/newsletter

⸻
WHAT SHOULD WE COVER NEXT?
We shape Your CMO Mentor around the questions marketers are actually asking.
If there’s a challenge you’d love us to tackle, let us know. We’re listening.]]></description>
<enclosure  url='https://play.hubhopper.com/4a61a1945a26182d8a481f4886ba3bad.mp3?s=rss-feed'  length='45570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2986</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051306/how-to-run-smarter-marketing-experiments-behavioural-science-explained.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051306/how-to-run-smarter-marketing-experiments-behavioural-science-explained.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Asana\&apos;s CMO on AI transformation for marketers</title>
<link >https://listen.hubhopper.com/episode/asanas-cmo-on-ai-transformation-for-marketers-1788977417/33051307</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377026</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 05 Feb 2026 08:59:50 +0000</pubDate>
<itunes:summary ><![CDATA[When we spoke to Jessica Cobarras, CMO of Asana, her passion for people really came through. In this podcast episode, we talk about how centring people at the heart of what she does has allowed Jessica to create an environment where teams can do their best work, grow their careers, and feel connected to the mission they\'re building together.

Thanks Weglot for sponsoring this episode. This is the event Joe mentioned: https://www.youtube.com/live/XUs5WFZBL5Y

⸻

CHAPTERS

0:00 The “t-shirt slogan” that shapes her leadership
4:12 Skills new marketers should have
5:12 The trait she admires most in marketers
6:21 Dream mentor and why
7:34 Best lesson from a mentor
10:52 One piece of advice she wishes she’d had earlier
12:11 What “AI transformation” means
15:03 If you know AI matters, what should you actually do next
17:30 Psychological safety around AI
20:04 Getting sales + marketing aligned on AI
25:23 Leading AI adoption
29:23 Real example: the AI workflow Asana built in marketing
34:38 Community scenario: turning “use AI” into a strategic shift
37:03 One action every marketer should take
⸻

JESSICA COBARRAS
CMO at @asana 
LinkedIn: https://www.linkedin.com/in/jmaechan/

⸻

STAY IN THE LOOP

This was brought to you by The Marketing Meetup. Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox.

 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/

⸻

FOLLOW & JOIN THE CONVERSATION

Instagram: https://www.instagram.com/themarketingmeetup/
LinkedIn: https://www.linkedin.com/company/the-marketing-meetup

⸻

WHAT SHOULD WE COVER NEXT?

We shape Your CMO Mentor around the questions marketers are actually asking.

If there’s a challenge you’d love to hear tackled - whether it’s leadership, confidence, career growth, or navigating pressure from above - drop it in the comments or message us.

We’re listening.

⸻

Every Thursday, we ask the world’s brightest brand leaders to answer the real questions marketers are facing. No war stories, plenty of practical mentorship you can actually use.]]></itunes:summary>
<description ><![CDATA[When we spoke to Jessica Cobarras, CMO of Asana, her passion for people really came through. In this podcast episode, we talk about how centring people at the heart of what she does has allowed Jessica to create an environment where teams can do their best work, grow their careers, and feel connected to the mission they\'re building together.

Thanks Weglot for sponsoring this episode. This is the event Joe mentioned: https://www.youtube.com/live/XUs5WFZBL5Y

⸻

CHAPTERS

0:00 The “t-shirt slogan” that shapes her leadership
4:12 Skills new marketers should have
5:12 The trait she admires most in marketers
6:21 Dream mentor and why
7:34 Best lesson from a mentor
10:52 One piece of advice she wishes she’d had earlier
12:11 What “AI transformation” means
15:03 If you know AI matters, what should you actually do next
17:30 Psychological safety around AI
20:04 Getting sales + marketing aligned on AI
25:23 Leading AI adoption
29:23 Real example: the AI workflow Asana built in marketing
34:38 Community scenario: turning “use AI” into a strategic shift
37:03 One action every marketer should take
⸻

JESSICA COBARRAS
CMO at @asana 
LinkedIn: https://www.linkedin.com/in/jmaechan/

⸻

STAY IN THE LOOP

This was brought to you by The Marketing Meetup. Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox.

 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/

⸻

FOLLOW & JOIN THE CONVERSATION

Instagram: https://www.instagram.com/themarketingmeetup/
LinkedIn: https://www.linkedin.com/company/the-marketing-meetup

⸻

WHAT SHOULD WE COVER NEXT?

We shape Your CMO Mentor around the questions marketers are actually asking.

If there’s a challenge you’d love to hear tackled - whether it’s leadership, confidence, career growth, or navigating pressure from above - drop it in the comments or message us.

We’re listening.

⸻

Every Thursday, we ask the world’s brightest brand leaders to answer the real questions marketers are facing. No war stories, plenty of practical mentorship you can actually use.]]></description>
<enclosure  url='https://play.hubhopper.com/6b8683a8ca2150ea79390e6732d52cbc.mp3?s=rss-feed'  length='36670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2402</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051307/asanas-cmo-on-ai-transformation-for-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051307/asanas-cmo-on-ai-transformation-for-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Skill Marketers Need Now to Justify Any Spend - Your CMO Mentor</title>
<link >https://listen.hubhopper.com/episode/the-skill-marketers-need-now-to-justify-any-spend-your-cmo-mentor-1788977417/33051308</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377060</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 29 Jan 2026 07:30:00 +0000</pubDate>
<itunes:summary ><![CDATA[Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.

Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make more confident cases for brand and use measurement to build trust, not just dashboards.

This is a grounded, mentorship-led conversation about
what “brand” really means inside a business
how brand and performance work together rather than against each other
choosing brand metrics leadership actually understands
using data as career currency, not just reporting
staying confident when measurement reveals uncomfortable truths

If you’ve ever struggled to get buy-in for long-term work, felt nervous about what measurement might uncover, or wanted to be taken more seriously in strategic conversations, this episode is for you.

⸻

Huge thanks to our sponsor, Weglot! Weglot makes website translation feel human, helping brands grow into new markets without losing their tone of voice.

This week we\'re excited to share access to ⁠Weglot’s Next Market Live replay⁠, packed with real stories and practical insights on expanding into Spain.

⸻
CHAPTERS
0:00 Intro
4:31 The skill marketers need now
6:03 Existing vs future demand
8:22 Mentors, growth, and good advice
11:45 The mistake marketers make early
14:13 What brand tracking really solves
16:56 Why brand is everyone’s job
18:21 The brand metrics that matter
22:14 Making the case for brand under pressure
25:00 Balancing short-term and long-term
29:28 Using insight as career currency
32:02 How fast brand actually moves
37:25 How to start even with limited budget
43:20 Building trust with brand data
47:03 One thing to do tomorrow

⸻
GUEST
Matt Herbert, Co-Founder and CCO at Tracksuit
https://www.linkedin.com/in/herbertmattj
https://www.gotracksuit.com/uk

⸻
STAY IN THE LOOP
This podcast is brought to you by The Marketing Meetup.
Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox.
https://themarketingmeetup.com/newsletter

⸻
WHAT SHOULD WE COVER NEXT?
We shape Your CMO Mentor around the questions marketers are actually asking.
If there’s a challenge you’d love us to tackle, let us know. We’re listening.]]></itunes:summary>
<description ><![CDATA[Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now.

Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make more confident cases for brand and use measurement to build trust, not just dashboards.

This is a grounded, mentorship-led conversation about
what “brand” really means inside a business
how brand and performance work together rather than against each other
choosing brand metrics leadership actually understands
using data as career currency, not just reporting
staying confident when measurement reveals uncomfortable truths

If you’ve ever struggled to get buy-in for long-term work, felt nervous about what measurement might uncover, or wanted to be taken more seriously in strategic conversations, this episode is for you.

⸻

Huge thanks to our sponsor, Weglot! Weglot makes website translation feel human, helping brands grow into new markets without losing their tone of voice.

This week we\'re excited to share access to ⁠Weglot’s Next Market Live replay⁠, packed with real stories and practical insights on expanding into Spain.

⸻
CHAPTERS
0:00 Intro
4:31 The skill marketers need now
6:03 Existing vs future demand
8:22 Mentors, growth, and good advice
11:45 The mistake marketers make early
14:13 What brand tracking really solves
16:56 Why brand is everyone’s job
18:21 The brand metrics that matter
22:14 Making the case for brand under pressure
25:00 Balancing short-term and long-term
29:28 Using insight as career currency
32:02 How fast brand actually moves
37:25 How to start even with limited budget
43:20 Building trust with brand data
47:03 One thing to do tomorrow

⸻
GUEST
Matt Herbert, Co-Founder and CCO at Tracksuit
https://www.linkedin.com/in/herbertmattj
https://www.gotracksuit.com/uk

⸻
STAY IN THE LOOP
This podcast is brought to you by The Marketing Meetup.
Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox.
https://themarketingmeetup.com/newsletter

⸻
WHAT SHOULD WE COVER NEXT?
We shape Your CMO Mentor around the questions marketers are actually asking.
If there’s a challenge you’d love us to tackle, let us know. We’re listening.]]></description>
<enclosure  url='https://play.hubhopper.com/410ccd4e50ac8e6785eb6ce1f5db17e1.mp3?s=rss-feed'  length='47120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3087</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051308/the-skill-marketers-need-now-to-justify-any-spend-your-cmo-mentor.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051308/the-skill-marketers-need-now-to-justify-any-spend-your-cmo-mentor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Brand vs Demand: Stop Treating Them Like Enemies - Your CMO Mentor</title>
<link >https://listen.hubhopper.com/episode/brand-vs-demand-stop-treating-them-like-enemies-your-cmo-mentor-1788977417/33051309</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377074</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 22 Jan 2026 07:30:00 +0000</pubDate>
<itunes:summary ><![CDATA[Jessica Shapiro is a CMO who’s spent her career building brands and driving growth - from Starbucks to B2B tech - and helping marketing teams stop treating brand and demand like opposing forces.

We’ve always said we won’t shy away from the hard conversations on Your CMO Mentor - especially the ones marketers are wrestling with day to day.

Brand vs demand is one of those.

In this episode, Jessica shares real stories from her time at Starbucks (including how a simple tasting moment unlocked repeat demand), alongside practical advice for marketers navigating pressure for short-term results while trying to build something that lasts.

We talk about:
– why brand and demand aren’t opposing forces
– how this tension shows up differently in B2B and B2C
– how to get buy-in when leadership only wants leads
– how to structure teams so brand and demand actually work together
– and what marketers should focus on earlier in their careers to grow into leadership roles

If you’ve ever felt stuck in the middle of this debate, we hope this conversation helps you feel clearer and a little less alone.

⸻

CHAPTERS

0:00 Intro
2:16 Why brand vs demand is the wrong debate
6:38 The skill every marketer should build early
7:31 Why storytelling separates great marketers
10:02 The truth about mentors
12:13 Career advice from Microsoft: going deep vs broad
16:13 Why failure matters more than early wins
18:53 Brand vs demand in B2B vs B2C
26:40 How to get CEOs and CFOs on board with brand
29:17 The Starbucks VIA story (brand experience → demand growth)
32:29 How to structure teams so brand and demand collaborate
35:02 How big moments fuel everyday collaboration
36:29 Budgets, the 60/40 rule — and when it breaks down
41:13 “My CEO only wants leads” — how to navigate that conversation
43:59 One thing every marketer should practice more

⸻

JESSICA SHAPIRO

CMO at @liveramp6700 
Former marketing leader at @starbucks 

LinkedIn: https://www.linkedin.com/in/jessicamshapiro/

⸻

STAY IN THE LOOP

This was brought to you by The Marketing Meetup. Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox.

 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/

⸻

FOLLOW & JOIN THE CONVERSATION

Instagram: https://www.instagram.com/themarketingmeetup/
LinkedIn: https://www.linkedin.com/company/the-marketing-meetup

⸻

WHAT SHOULD WE COVER NEXT?

We shape Your CMO Mentor around the questions marketers are actually asking.

If there’s a challenge you’d love to hear tackled - whether it’s leadership, confidence, career growth, or navigating pressure from above - drop it in the comments or message us.

We’re listening.

⸻

Subscribe for calm, practical marketing conversations - without ego, hustle, or salesy nonsense.
New episodes every Thursday.]]></itunes:summary>
<description ><![CDATA[Jessica Shapiro is a CMO who’s spent her career building brands and driving growth - from Starbucks to B2B tech - and helping marketing teams stop treating brand and demand like opposing forces.

We’ve always said we won’t shy away from the hard conversations on Your CMO Mentor - especially the ones marketers are wrestling with day to day.

Brand vs demand is one of those.

In this episode, Jessica shares real stories from her time at Starbucks (including how a simple tasting moment unlocked repeat demand), alongside practical advice for marketers navigating pressure for short-term results while trying to build something that lasts.

We talk about:
– why brand and demand aren’t opposing forces
– how this tension shows up differently in B2B and B2C
– how to get buy-in when leadership only wants leads
– how to structure teams so brand and demand actually work together
– and what marketers should focus on earlier in their careers to grow into leadership roles

If you’ve ever felt stuck in the middle of this debate, we hope this conversation helps you feel clearer and a little less alone.

⸻

CHAPTERS

0:00 Intro
2:16 Why brand vs demand is the wrong debate
6:38 The skill every marketer should build early
7:31 Why storytelling separates great marketers
10:02 The truth about mentors
12:13 Career advice from Microsoft: going deep vs broad
16:13 Why failure matters more than early wins
18:53 Brand vs demand in B2B vs B2C
26:40 How to get CEOs and CFOs on board with brand
29:17 The Starbucks VIA story (brand experience → demand growth)
32:29 How to structure teams so brand and demand collaborate
35:02 How big moments fuel everyday collaboration
36:29 Budgets, the 60/40 rule — and when it breaks down
41:13 “My CEO only wants leads” — how to navigate that conversation
43:59 One thing every marketer should practice more

⸻

JESSICA SHAPIRO

CMO at @liveramp6700 
Former marketing leader at @starbucks 

LinkedIn: https://www.linkedin.com/in/jessicamshapiro/

⸻

STAY IN THE LOOP

This was brought to you by The Marketing Meetup. Get thoughtful marketing ideas, upcoming episodes, and community conversations in your inbox.

 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/

⸻

FOLLOW & JOIN THE CONVERSATION

Instagram: https://www.instagram.com/themarketingmeetup/
LinkedIn: https://www.linkedin.com/company/the-marketing-meetup

⸻

WHAT SHOULD WE COVER NEXT?

We shape Your CMO Mentor around the questions marketers are actually asking.

If there’s a challenge you’d love to hear tackled - whether it’s leadership, confidence, career growth, or navigating pressure from above - drop it in the comments or message us.

We’re listening.

⸻

Subscribe for calm, practical marketing conversations - without ego, hustle, or salesy nonsense.
New episodes every Thursday.]]></description>
<enclosure  url='https://play.hubhopper.com/ad7b8dc8dfc9d51b10076cc4a05286b3.mp3?s=rss-feed'  length='41420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2714</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051309/brand-vs-demand-stop-treating-them-like-enemies-your-cmo-mentor.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051309/brand-vs-demand-stop-treating-them-like-enemies-your-cmo-mentor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI for marketers: from ChatGPT to agentic AI</title>
<link >https://listen.hubhopper.com/episode/ai-for-marketers-from-chatgpt-to-agentic-ai-1788977417/33051310</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377064</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 21 Jan 2026 14:03:33 +0000</pubDate>
<itunes:summary ><![CDATA[AI is moving fast and many marketers are trying to keep up while still doing… everything else.

In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.

You’ll learn the difference between machine learning, agentic AI, and autonomous marketing, why strategy matters more than tactics, and how AI can help you shift from fixed campaign calendars to responsive, individual journeys. We also dig into what “true personalisation” really looks like (and how to avoid crossing the line into “helpful vs creepy”).

If you’re an AI explorer trying to become a builder - or you’re leading a team and want a sane approach to AI literacy, governance, and guardrails - this one’s for you.

CHAPTERS
0:00 Intro + speakers (Kirsty Fraser + Rich Crossley)
2:40 What is School of AI (and how to join)
4:40 Where are you on your AI journey? (skeptic → pro)
7:30 Why AI literacy isn’t optional now
10:30 UK vs US: AI + customer journey mapping
14:20 The AI foundation: machine learning → agentic → autonomous
19:00 From chatbot era to “AI teammate”
23:10 Strategy over tactics: breaking the old playbook
27:30 Case study: Currys + Black Friday personalisation
32:20 AI is the engine — you’re the steering wheel
36:10 Segmentation trap vs true personalisation
41:30 AI + jobs: why marketers aren’t being replaced
46:00 “Start small” + guardrails + helpful vs creepy
49:20 Q&A: moving from explorer to builder
52:30 Q&A: governance, privacy, and what not to put in

⸻

TODAY\'S GUESTS

Movable Ink: https://movableink.com/
Kirsty Fraser | Senior Director @ Movable Ink : https://www.linkedin.com/in/kirstyfraser80/
Rich Crossley | Senior Product Marketing Manager @ Movable Ink: https://www.linkedin.com/in/richacrossley/

⸻

STAY IN THE LOOP

Join a community where connection, learning and support come first at over 200 events per year worldwide. You are very much invited 

 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/

⸻

FOLLOW & JOIN THE CONVERSATION

Instagram: https://www.instagram.com/themarketingmeetup/
LinkedIn: https://www.linkedin.com/company/the-marketing-meetup]]></itunes:summary>
<description ><![CDATA[AI is moving fast and many marketers are trying to keep up while still doing… everything else.

In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.

You’ll learn the difference between machine learning, agentic AI, and autonomous marketing, why strategy matters more than tactics, and how AI can help you shift from fixed campaign calendars to responsive, individual journeys. We also dig into what “true personalisation” really looks like (and how to avoid crossing the line into “helpful vs creepy”).

If you’re an AI explorer trying to become a builder - or you’re leading a team and want a sane approach to AI literacy, governance, and guardrails - this one’s for you.

CHAPTERS
0:00 Intro + speakers (Kirsty Fraser + Rich Crossley)
2:40 What is School of AI (and how to join)
4:40 Where are you on your AI journey? (skeptic → pro)
7:30 Why AI literacy isn’t optional now
10:30 UK vs US: AI + customer journey mapping
14:20 The AI foundation: machine learning → agentic → autonomous
19:00 From chatbot era to “AI teammate”
23:10 Strategy over tactics: breaking the old playbook
27:30 Case study: Currys + Black Friday personalisation
32:20 AI is the engine — you’re the steering wheel
36:10 Segmentation trap vs true personalisation
41:30 AI + jobs: why marketers aren’t being replaced
46:00 “Start small” + guardrails + helpful vs creepy
49:20 Q&A: moving from explorer to builder
52:30 Q&A: governance, privacy, and what not to put in

⸻

TODAY\'S GUESTS

Movable Ink: https://movableink.com/
Kirsty Fraser | Senior Director @ Movable Ink : https://www.linkedin.com/in/kirstyfraser80/
Rich Crossley | Senior Product Marketing Manager @ Movable Ink: https://www.linkedin.com/in/richacrossley/

⸻

STAY IN THE LOOP

Join a community where connection, learning and support come first at over 200 events per year worldwide. You are very much invited 

 Sign up to The Marketing Meetup newsletter: https://themarketingmeetup.com/newsletter/

⸻

FOLLOW & JOIN THE CONVERSATION

Instagram: https://www.instagram.com/themarketingmeetup/
LinkedIn: https://www.linkedin.com/company/the-marketing-meetup]]></description>
<enclosure  url='https://play.hubhopper.com/beb9fea6e0756a49e8c4446443cec770.mp3?s=rss-feed'  length='55330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3626</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051310/ai-for-marketers-from-chatgpt-to-agentic-ai.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051310/ai-for-marketers-from-chatgpt-to-agentic-ai.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Stop guessing if your webinars actually work</title>
<link >https://listen.hubhopper.com/episode/stop-guessing-if-your-webinars-actually-work-1788977417/33051311</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502396821377041</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 16 Jan 2026 14:48:06 +0000</pubDate>
<itunes:summary ><![CDATA[If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.

Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working.

In this live session, we dig into:

How to track engagement that matters (not just the metrics that look good on a slide), so you can focus on what drives results without extra effort.
Simple, repeatable tactics we use to keep hundreds of attendees actively involved. Not just listening, but participating.
How deeper analytics unlock better decisions, including what we’ve learned since shifting from Zoom to Wistia for a more streamlined webinar workflow.
You’ll walk away with a clearer understanding of how to measure your audiences’ behaviour, what keeps them engaged, and how to design webinars that feel more like conversations, all while getting more impact from the time and resources you already have.

************************************************************************

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.

Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer guess-and-check moments, and more clarity on what’s really working.

In this live session, we dig into:

How to track engagement that matters (not just the metrics that look good on a slide), so you can focus on what drives results without extra effort.
Simple, repeatable tactics we use to keep hundreds of attendees actively involved. Not just listening, but participating.
How deeper analytics unlock better decisions, including what we’ve learned since shifting from Zoom to Wistia for a more streamlined webinar workflow.
You’ll walk away with a clearer understanding of how to measure your audiences’ behaviour, what keeps them engaged, and how to design webinars that feel more like conversations, all while getting more impact from the time and resources you already have.

************************************************************************

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/a3b67880a4353c5333143679a23f9ff8.mp3?s=rss-feed'  length='53530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3507</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051311/stop-guessing-if-your-webinars-actually-work.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051311/stop-guessing-if-your-webinars-actually-work.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Follower Count Doesn\&apos;t Matter Anymore</title>
<link >https://listen.hubhopper.com/episode/why-follower-count-doesnt-matter-anymore-1788977417/33051312</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116157</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 15 Jan 2026 07:30:33 +0000</pubDate>
<itunes:summary ><![CDATA[Creators aren’t a channel to buy. They’re people to partner with.

In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorIQ, to break down what marketers need to understand about the creator economy and how to build creator programs that drive brand love + measurable business outcomes at the same time.

We talk about:
 • Why follower count is “out” (and what matters more)
 • How to pick creators using brand suitability + content performance
 • Why creator retention is the biggest lever for sustained growth
 • How to report creator impact to leadership (from share of voice to revenue)
 • Where AI helps and which “messy human bits” you should never automate

If you’re trying to balance CFO pressure with long-term brand building, this one’s for you.

****************

About the series - Your CMO Mentor

To help you level up, we get marketing’s brightest brains to open up! 

In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.

This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.

Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.

****************

Thanks to our sponsor: Weglot: website translation that helps you keep tone of voice consistent across languages.

**************** 

00:00 Intro
04:26 Q1: If you started marketing today, what skills first?
05:37 Q2: What trait do you admire in marketers?
08:02 Q3: Dream mentor / biggest lesson
11:12 Q4: Advice to younger self 
13:49 Creators as people, not channels
16:33 Stop treating creators like a media buy 
21:15 Measuring creator work + reporting 
24:49 Trust signals + why follower count is “out”
27:39 Top factors for choosing creators
30:23 AI + safety/suitability by brand + by market
37:07 What should not be automated? 
44:18 Listener scenario]]></itunes:summary>
<description ><![CDATA[Creators aren’t a channel to buy. They’re people to partner with.

In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorIQ, to break down what marketers need to understand about the creator economy and how to build creator programs that drive brand love + measurable business outcomes at the same time.

We talk about:
 • Why follower count is “out” (and what matters more)
 • How to pick creators using brand suitability + content performance
 • Why creator retention is the biggest lever for sustained growth
 • How to report creator impact to leadership (from share of voice to revenue)
 • Where AI helps and which “messy human bits” you should never automate

If you’re trying to balance CFO pressure with long-term brand building, this one’s for you.

****************

About the series - Your CMO Mentor

To help you level up, we get marketing’s brightest brains to open up! 

In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.

This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.

Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.

****************

Thanks to our sponsor: Weglot: website translation that helps you keep tone of voice consistent across languages.

**************** 

00:00 Intro
04:26 Q1: If you started marketing today, what skills first?
05:37 Q2: What trait do you admire in marketers?
08:02 Q3: Dream mentor / biggest lesson
11:12 Q4: Advice to younger self 
13:49 Creators as people, not channels
16:33 Stop treating creators like a media buy 
21:15 Measuring creator work + reporting 
24:49 Trust signals + why follower count is “out”
27:39 Top factors for choosing creators
30:23 AI + safety/suitability by brand + by market
37:07 What should not be automated? 
44:18 Listener scenario]]></description>
<enclosure  url='https://play.hubhopper.com/45de45a0b8d5050203c18ec9e0db0bcc.mp3?s=rss-feed'  length='46490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3046</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051312/why-follower-count-doesnt-matter-anymore.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051312/why-follower-count-doesnt-matter-anymore.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >From breakdancing to brand experiences: how Lee Bofkin thinks about marketing</title>
<link >https://listen.hubhopper.com/episode/from-breakdancing-to-brand-experiences-how-lee-bofkin-thinks-about-marketing-1788977417/33051313</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116179</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 12 Jan 2026 15:29:46 +0000</pubDate>
<itunes:summary ><![CDATA[What do breakdancing for the UK, a PhD in evolutionary mathematics, and hand-painted murals for global brands have in common?

Lee Bofkin.

James and Joe went behind the scenes at Global Street Art’s London studio to explore how physical brand experiences are created and why they still matter in a world focussed on AI, digital marketing and performance metrics.

Lee shares how large-scale murals are designed and produced, why hand-painted advertising creates stronger emotional impact than traditional out-of-home, and how physical experiences drive shareability, trust and attention. He also gives a tour of the studio, creative workshop spaces and archive that fuel Global Street Art’s ideas - as bonkers as they are brilliant.

This video is a thoughtful look at experiential marketing, brand storytelling, creativity, and the value of the physical world in modern marketing.

 Lee Bofkin will be speaking at The Marketing Meetup Conference in March 2026 tooooo!

Find full conference details here 
https://themarketingmeetup.com/the-marketing-meetup-conference/]]></itunes:summary>
<description ><![CDATA[What do breakdancing for the UK, a PhD in evolutionary mathematics, and hand-painted murals for global brands have in common?

Lee Bofkin.

James and Joe went behind the scenes at Global Street Art’s London studio to explore how physical brand experiences are created and why they still matter in a world focussed on AI, digital marketing and performance metrics.

Lee shares how large-scale murals are designed and produced, why hand-painted advertising creates stronger emotional impact than traditional out-of-home, and how physical experiences drive shareability, trust and attention. He also gives a tour of the studio, creative workshop spaces and archive that fuel Global Street Art’s ideas - as bonkers as they are brilliant.

This video is a thoughtful look at experiential marketing, brand storytelling, creativity, and the value of the physical world in modern marketing.

 Lee Bofkin will be speaking at The Marketing Meetup Conference in March 2026 tooooo!

Find full conference details here 
https://themarketingmeetup.com/the-marketing-meetup-conference/]]></description>
<enclosure  url='https://play.hubhopper.com/0b4ae7c735fd6f24ed2518abdf00b91c.mp3?s=rss-feed'  length='29120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1908</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051313/from-breakdancing-to-brand-experiences-how-lee-bofkin-thinks-about-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051313/from-breakdancing-to-brand-experiences-how-lee-bofkin-thinks-about-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a data-driven marketing strategy with Klaviyo CMO Jamie Domenici</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-data-driven-marketing-strategy-with-klaviyo-cmo-jamie-domenici-1788977417/33051314</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116219</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 18 Dec 2025 07:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?

In this episode of Your CMO Mentor, we sits down with Jamie Domenici, CMO of Klaviyo, to unpack how she uses data to set clear goals, run smarter experiments, and make big strategic calls (even when the “safe” data path says otherwise).

You’ll hear Jamie’s practical framework for strategy vs tactics, how she thinks about always-on momentum vs big launch moments, and the leadership rhythms she uses to keep a fast-moving team aligned.

What you’ll learn:
- Where to start if you’re early in your marketing career
- Why strategy should make your CFO happy 
- How to avoid doing “too many things” with not enough impact
- What to do when your gut disagrees with the data
- How to build a culture where experiments don’t feel like career risk

00:00 Data → action plan
06:33 Skills to build first
07:15 Traits of a top marketer
10:42 Dream mentor + lesson
14:21 Advice to younger self
15:51 Urgency vs long game
18:58 Strategy vs tactics
23:54 Where to start strategy
26:46 Where strategy goes wrong
28:54 Always-on vs big launches
32:56 What data matters
37:35 Gut vs data
44:13 How often to revisit strategy
47:28 Keeping teams aligned
50:23 Messy data scenario
55:37 Culture: evidence + experiments]]></itunes:summary>
<description ><![CDATA[How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?

In this episode of Your CMO Mentor, we sits down with Jamie Domenici, CMO of Klaviyo, to unpack how she uses data to set clear goals, run smarter experiments, and make big strategic calls (even when the “safe” data path says otherwise).

You’ll hear Jamie’s practical framework for strategy vs tactics, how she thinks about always-on momentum vs big launch moments, and the leadership rhythms she uses to keep a fast-moving team aligned.

What you’ll learn:
- Where to start if you’re early in your marketing career
- Why strategy should make your CFO happy 
- How to avoid doing “too many things” with not enough impact
- What to do when your gut disagrees with the data
- How to build a culture where experiments don’t feel like career risk

00:00 Data → action plan
06:33 Skills to build first
07:15 Traits of a top marketer
10:42 Dream mentor + lesson
14:21 Advice to younger self
15:51 Urgency vs long game
18:58 Strategy vs tactics
23:54 Where to start strategy
26:46 Where strategy goes wrong
28:54 Always-on vs big launches
32:56 What data matters
37:35 Gut vs data
44:13 How often to revisit strategy
47:28 Keeping teams aligned
50:23 Messy data scenario
55:37 Culture: evidence + experiments]]></description>
<enclosure  url='https://play.hubhopper.com/a992add2df9dd6e9595d2ba5550a9b1c.mp3?s=rss-feed'  length='52680000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3452</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051314/how-to-build-a-data-driven-marketing-strategy-with-klaviyo-cmo-jamie-domenici.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051314/how-to-build-a-data-driven-marketing-strategy-with-klaviyo-cmo-jamie-domenici.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The world remembers the brave, not the perfect | BeReal MD, Ben Moore</title>
<link >https://listen.hubhopper.com/episode/the-world-remembers-the-brave-not-the-perfect-bereal-md-ben-moore-1788977417/33051315</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116210</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 11 Dec 2025 07:30:32 +0000</pubDate>
<itunes:summary ><![CDATA[Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.

In this episode of Your CMO Mentor, Ben Moore, US MD at BeReal (ex-TikTok, Walmart, Havas), breaks down how to grow without losing your soul – or your brand.

You’ll hear Ben on:
- Why “the world remembers the brave, not the perfect”
- How to balance performance and brand (the “lighthouse vs lightbulb” analogy)
- BeReal’s anti-AI stance and what “keeping it real” looks like in practice
- Knowing when to kill successful features that clash with your values
- How to push back when your CEO wants to copy the competition
- The one skill he’d build first if he were starting in marketing again (hint: it’s not AI prompts)

If you care about connection, long-term brand building and staying human in an increasingly synthetic feed, you’ll get a lot from this conversation.]]></itunes:summary>
<description ><![CDATA[Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.

In this episode of Your CMO Mentor, Ben Moore, US MD at BeReal (ex-TikTok, Walmart, Havas), breaks down how to grow without losing your soul – or your brand.

You’ll hear Ben on:
- Why “the world remembers the brave, not the perfect”
- How to balance performance and brand (the “lighthouse vs lightbulb” analogy)
- BeReal’s anti-AI stance and what “keeping it real” looks like in practice
- Knowing when to kill successful features that clash with your values
- How to push back when your CEO wants to copy the competition
- The one skill he’d build first if he were starting in marketing again (hint: it’s not AI prompts)

If you care about connection, long-term brand building and staying human in an increasingly synthetic feed, you’ll get a lot from this conversation.]]></description>
<enclosure  url='https://play.hubhopper.com/392b8d161a16abeb6951fd68e04a315f.mp3?s=rss-feed'  length='42220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2766</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051315/the-world-remembers-the-brave-not-the-perfect-bereal-md-ben-moore.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051315/the-world-remembers-the-brave-not-the-perfect-bereal-md-ben-moore.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Rory Sutherland Reveals What Most Marketers Get Wrong About Behaviour</title>
<link >https://listen.hubhopper.com/episode/rory-sutherland-reveals-what-most-marketers-get-wrong-about-behaviour-1788977417/33051316</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116124</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 10 Dec 2025 11:42:26 +0000</pubDate>
<itunes:summary ><![CDATA[Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!

In this session, the concept was simple:

- Rory presents some initial thoughts
- Then we take some questions from the community

For those of you who know Rory (and I\'m guessing a large amount do!), this is a really entertaining and useful session with one of the industry\'s most treasured folks.

For those of you who don\'t yet: Rory is a TED main stage speaker, Ogilvy\'s vice-chairman, and TikTok\'s favourite \"marketing uncle\" (not our words!) with millions of folks tuning into his thoughts.

************************************************************************

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!

In this session, the concept was simple:

- Rory presents some initial thoughts
- Then we take some questions from the community

For those of you who know Rory (and I\'m guessing a large amount do!), this is a really entertaining and useful session with one of the industry\'s most treasured folks.

For those of you who don\'t yet: Rory is a TED main stage speaker, Ogilvy\'s vice-chairman, and TikTok\'s favourite \"marketing uncle\" (not our words!) with millions of folks tuning into his thoughts.

************************************************************************

Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/7411cb2e466bb150a61d35c038722408.mp3?s=rss-feed'  length='54650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3581</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051316/rory-sutherland-reveals-what-most-marketers-get-wrong-about-behaviour.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051316/rory-sutherland-reveals-what-most-marketers-get-wrong-about-behaviour.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Samsung\&apos;s CCO reveals: what really makes customers stay</title>
<link >https://listen.hubhopper.com/episode/samsungs-cco-reveals-what-really-makes-customers-stay-1788977417/33051317</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116224</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 04 Dec 2025 07:30:06 +0000</pubDate>
<itunes:summary ><![CDATA[How do you shift from a product-first mindset to a genuinely people-first organisation?
In this episode of Your CMO Mentor, Deborah Honig, Chief Customer Officer at Samsung UK and Ireland, shares how the world’s biggest brands stay close to their customers, build trust and turn real human insight into better products.

Deborah explains why curiosity is the most important skill in modern marketing, how to integrate customer insight into big organisations, and why community matters more than audiences.

This episode is perfect for CMOs, brand leaders and marketers who want to build products customers actually care about.

00:00 – Why customer insight beats product obsession
00:40 – Welcome to Your CMO Mentor
00:52 – Meet Deborah
01:52 – What a CCO really does
05:18 – The most important skill for marketers
08:07 – Curiosity as a superpower
09:59 – The role of mentorship
13:06 – Community vs audiences
17:20 – What “people-first” means at Samsung
23:29 – How Samsung understands customers
30:00 – Turning insight into innovation
37:04 – AI, trust and customer expectations
41:13 – Why communities drive long-term brand growth
51:09 – Practical lessons smaller businesses can borrow
56:00 – Community question: how to influence a sales-led culture
1:01:34 – Final advice for marketers]]></itunes:summary>
<description ><![CDATA[How do you shift from a product-first mindset to a genuinely people-first organisation?
In this episode of Your CMO Mentor, Deborah Honig, Chief Customer Officer at Samsung UK and Ireland, shares how the world’s biggest brands stay close to their customers, build trust and turn real human insight into better products.

Deborah explains why curiosity is the most important skill in modern marketing, how to integrate customer insight into big organisations, and why community matters more than audiences.

This episode is perfect for CMOs, brand leaders and marketers who want to build products customers actually care about.

00:00 – Why customer insight beats product obsession
00:40 – Welcome to Your CMO Mentor
00:52 – Meet Deborah
01:52 – What a CCO really does
05:18 – The most important skill for marketers
08:07 – Curiosity as a superpower
09:59 – The role of mentorship
13:06 – Community vs audiences
17:20 – What “people-first” means at Samsung
23:29 – How Samsung understands customers
30:00 – Turning insight into innovation
37:04 – AI, trust and customer expectations
41:13 – Why communities drive long-term brand growth
51:09 – Practical lessons smaller businesses can borrow
56:00 – Community question: how to influence a sales-led culture
1:01:34 – Final advice for marketers]]></description>
<enclosure  url='https://play.hubhopper.com/35af9b6a696c3750e9858490d2670929.mp3?s=rss-feed'  length='57260000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3752</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051317/samsungs-cco-reveals-what-really-makes-customers-stay.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051317/samsungs-cco-reveals-what-really-makes-customers-stay.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Stop Siloing Your Teams: The Unified Visibility Strategy - SEMRush\&apos;s CMO</title>
<link >https://listen.hubhopper.com/episode/stop-siloing-your-teams-the-unified-visibility-strategy-semrushs-cmo-1788977417/33051318</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116113</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 27 Nov 2025 07:30:35 +0000</pubDate>
<itunes:summary ><![CDATA[AI is reshaping search faster than anyone expected, but according to Semrush CMO Andrew Warden, this isn’t the end of SEO. It’s the biggest opportunity marketers have seen since Google was founded.

In this episode of Your CMO Mentor, Andrew breaks down what’s actually happening with AI search, how marketers should respond, where traditional SEO still dominates, and how to prepare your team for constant change without burning out.

If you’ve been wondering whether AI will replace search, how to speak to leadership about these shifts, or how to align PR, SEO, content and brand around one visibility strategy, this is your roadmap.

00:00 - Intro
04:45 – What skill should you learn first?
05:52 – What traits matter most in marketers?
06:54 – Who would be your dream mentor?
07:50 – What’s the biggest lesson a mentor taught you?
13:06 – What advice do you wish you had earlier?
15:33 – What does AI search actually mean?
22:05 – How do you convince leadership about AI?
28:04 – How do you balance LLMs with brand?
33:32 – How do you break marketing silos?
40:13 – How do you keep teams adaptable?
45:29 – How do you align teams for AI visibility?
51:19 – What’s the one action marketers should take?]]></itunes:summary>
<description ><![CDATA[AI is reshaping search faster than anyone expected, but according to Semrush CMO Andrew Warden, this isn’t the end of SEO. It’s the biggest opportunity marketers have seen since Google was founded.

In this episode of Your CMO Mentor, Andrew breaks down what’s actually happening with AI search, how marketers should respond, where traditional SEO still dominates, and how to prepare your team for constant change without burning out.

If you’ve been wondering whether AI will replace search, how to speak to leadership about these shifts, or how to align PR, SEO, content and brand around one visibility strategy, this is your roadmap.

00:00 - Intro
04:45 – What skill should you learn first?
05:52 – What traits matter most in marketers?
06:54 – Who would be your dream mentor?
07:50 – What’s the biggest lesson a mentor taught you?
13:06 – What advice do you wish you had earlier?
15:33 – What does AI search actually mean?
22:05 – How do you convince leadership about AI?
28:04 – How do you balance LLMs with brand?
33:32 – How do you break marketing silos?
40:13 – How do you keep teams adaptable?
45:29 – How do you align teams for AI visibility?
51:19 – What’s the one action marketers should take?]]></description>
<enclosure  url='https://play.hubhopper.com/bd598e1637a63c79598c546c4b358ff8.mp3?s=rss-feed'  length='47690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3125</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051318/stop-siloing-your-teams-the-unified-visibility-strategy-semrushs-cmo.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051318/stop-siloing-your-teams-the-unified-visibility-strategy-semrushs-cmo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get finance to buy-in for your marketing strategy</title>
<link >https://listen.hubhopper.com/episode/how-to-get-finance-to-buy-in-for-your-marketing-strategy-1788977417/33051319</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116208</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 26 Nov 2025 08:51:21 +0000</pubDate>
<itunes:summary ><![CDATA[Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?

In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.

You’ll learn:
 • The three biggest reasons marketing and finance clash
 • How to translate campaigns into simple financial models finance can trust
 • How to build a shared definition of “value” (brand, pipeline, revenue, margin)
 • What good forecasting looks like when marketing runs in delay
 • Practical scorecards, budget rhythms and templates you can steal
 • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)

Perfect if you’re a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.

00:00 Why marketing + finance alignment matters
03:43 Biggest blockers to buy-in
07:47 Explaining budgets to finance
12:31 Proving marketing’s value
17:41 Forecasting both sides trust
23:22 Alignment case study
33:35 CAC, LTV + payback made simple
40:05 Building one shared scorecard
46:03 Key takeaways
47:42 Q&A roundup

************************************************************************
Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?

In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.

You’ll learn:
 • The three biggest reasons marketing and finance clash
 • How to translate campaigns into simple financial models finance can trust
 • How to build a shared definition of “value” (brand, pipeline, revenue, margin)
 • What good forecasting looks like when marketing runs in delay
 • Practical scorecards, budget rhythms and templates you can steal
 • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)

Perfect if you’re a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.

00:00 Why marketing + finance alignment matters
03:43 Biggest blockers to buy-in
07:47 Explaining budgets to finance
12:31 Proving marketing’s value
17:41 Forecasting both sides trust
23:22 Alignment case study
33:35 CAC, LTV + payback made simple
40:05 Building one shared scorecard
46:03 Key takeaways
47:42 Q&A roundup

************************************************************************
Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/d857670f095f5ebb8f0ca3e12b6017de.mp3?s=rss-feed'  length='52600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3447</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051319/how-to-get-finance-to-buy-in-for-your-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051319/how-to-get-finance-to-buy-in-for-your-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build the Bare Minimum Marketing Strategy</title>
<link >https://listen.hubhopper.com/episode/how-to-build-the-bare-minimum-marketing-strategy-1788977417/33051320</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116144</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 24 Nov 2025 08:22:33 +0000</pubDate>
<itunes:summary ><![CDATA[Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.

- Set a clear, useful goal you can measure (without needing a 40-page deck)
- Identify the real customer problem and the idea you want to stick in their mind
- Organise your tactics with a light-touch funnel so you know what to do — and what to say no to

TIMESTAMPS

00:00 — Welcome & intros
01:20 — Why strategy feels harder than it should
04:50 — What “bare minimum strategy” really means
10:32 — The 3 questions every strategy must answer
16:10 — Common strategy mistakes marketers make
21:58 — Setting goals that actually guide decisions
27:40 — How to choose the right metrics
32:12 — Turning strategy into day-to-day actions
37:45 — Live build: creating a minimum viable plan
44:20 — Q&A: applying this to your business
52:10 — Final thoughts & takeaway summary

************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.

- Set a clear, useful goal you can measure (without needing a 40-page deck)
- Identify the real customer problem and the idea you want to stick in their mind
- Organise your tactics with a light-touch funnel so you know what to do — and what to say no to

TIMESTAMPS

00:00 — Welcome & intros
01:20 — Why strategy feels harder than it should
04:50 — What “bare minimum strategy” really means
10:32 — The 3 questions every strategy must answer
16:10 — Common strategy mistakes marketers make
21:58 — Setting goals that actually guide decisions
27:40 — How to choose the right metrics
32:12 — Turning strategy into day-to-day actions
37:45 — Live build: creating a minimum viable plan
44:20 — Q&A: applying this to your business
52:10 — Final thoughts & takeaway summary

************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/278227d35be770555514359d5498d48c.mp3?s=rss-feed'  length='49120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3219</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051320/how-to-build-the-bare-minimum-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051320/how-to-build-the-bare-minimum-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How this VP turned a failing fitness brand around with no budget</title>
<link >https://listen.hubhopper.com/episode/how-this-vp-turned-a-failing-fitness-brand-around-with-no-budget-1788977417/33051321</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116177</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 20 Nov 2025 07:30:06 +0000</pubDate>
<itunes:summary ><![CDATA[Big-brand impact. Tiny marketing budget. VP of Marketing at Freeletics, Ellie Hughes, shares the story of how she turned around a flatlining fitness brand in one of the most competitive categories in tech.

In this episode of Your CMO Mentor, Ellie shares honest lessons on:
- Why brand repositioning is a growth lever
- Spotting the signals it’s time to pivot
- How to win internal buy-in from numbers-obsessed stakeholders
- Using emotion and data to make marketing that actually works

She also opens up about leadership, mentorship, and what she wishes she knew at the start of her career.

00:00 – Big marketing, small budgets
00:25 – Meet your CMO Mentor
00:36 – Takeaways from Ellie’s episode
05:04 – Must-have skills for marketers
08:06 – What great marketers do differently
10:27 – Dream mentor (and why)
14:00 – Advice to younger self
20:26 – What does your role involve?
21:57 – Signs it’s time to reposition
27:00 – Bringing others on the journey
30:50 – Balancing data and emotion
34:52 – When the data says no
36:58 – Going global, staying local
40:34 – Ditching the polished ad speak
48:03 – Repositioning when only ROI matters]]></itunes:summary>
<description ><![CDATA[Big-brand impact. Tiny marketing budget. VP of Marketing at Freeletics, Ellie Hughes, shares the story of how she turned around a flatlining fitness brand in one of the most competitive categories in tech.

In this episode of Your CMO Mentor, Ellie shares honest lessons on:
- Why brand repositioning is a growth lever
- Spotting the signals it’s time to pivot
- How to win internal buy-in from numbers-obsessed stakeholders
- Using emotion and data to make marketing that actually works

She also opens up about leadership, mentorship, and what she wishes she knew at the start of her career.

00:00 – Big marketing, small budgets
00:25 – Meet your CMO Mentor
00:36 – Takeaways from Ellie’s episode
05:04 – Must-have skills for marketers
08:06 – What great marketers do differently
10:27 – Dream mentor (and why)
14:00 – Advice to younger self
20:26 – What does your role involve?
21:57 – Signs it’s time to reposition
27:00 – Bringing others on the journey
30:50 – Balancing data and emotion
34:52 – When the data says no
36:58 – Going global, staying local
40:34 – Ditching the polished ad speak
48:03 – Repositioning when only ROI matters]]></description>
<enclosure  url='https://play.hubhopper.com/ee294b8adbb3a6752956d3d74d997717.mp3?s=rss-feed'  length='51040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3344</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051321/how-this-vp-turned-a-failing-fitness-brand-around-with-no-budget.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051321/how-this-vp-turned-a-failing-fitness-brand-around-with-no-budget.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Meta\&apos;s CMO: The Marketing Metric Everyone Gets Wrong</title>
<link >https://listen.hubhopper.com/episode/metas-cmo-the-marketing-metric-everyone-gets-wrong-1788977417/33051322</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116245</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 13 Nov 2025 07:30:05 +0000</pubDate>
<itunes:summary ><![CDATA[What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?

In this episode of Your CMO Mentor, we sit down with Alex Schultz, Chief Marketing Officer at Meta, for a no-nonsense deep dive into measurement, leadership, creativity, and how to actually get marketing taken seriously at the top table.

Alex shares hard-earned lessons on:
- The single most important thing to measure in digital marketing (and why we’re all doing it wrong)
- How to win over your CFO and CEO without losing your soul
 - What a North Star really is and why it’s not just a KPI in disguise
- Why your number two priority is probably ruining your number one

Timestamps below ↓

00:00 – Intro
00:36 – The challenge with goal setting
1:18 – The threat to your top priority
2:07 – A mindset shift in the boardroom
2:34 – How Click Here changed TMM
5:05 – Why incrementality matters
9:51 – Proving impact with lift studies
16:50 – Presenting to senior leaders
23:10 – Making the case for brand
30:03 – What makes a great North Star
34:05 – When to change your North Star
37:02 – Leading through a crisis
39:52 – The pressure of being Meta’s CMO
42:12 – Is AI changing everything again?
48:49 – New in post: where to start?

 Got a question or scenario for a future episode? Leave it in the comments we’d love to hear from you.

 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here →
https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership￼

#YourCMOMentor #TheMarketingMeetup #MarketingLeadership #CMOPodcast #DigitalMarketing #MarketingStrategy #Incrementality #MarketingMeasurement #BrandMarketing #AlexSchultz #MetaMarketing #B2BMarketing]]></itunes:summary>
<description ><![CDATA[What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?

In this episode of Your CMO Mentor, we sit down with Alex Schultz, Chief Marketing Officer at Meta, for a no-nonsense deep dive into measurement, leadership, creativity, and how to actually get marketing taken seriously at the top table.

Alex shares hard-earned lessons on:
- The single most important thing to measure in digital marketing (and why we’re all doing it wrong)
- How to win over your CFO and CEO without losing your soul
 - What a North Star really is and why it’s not just a KPI in disguise
- Why your number two priority is probably ruining your number one

Timestamps below ↓

00:00 – Intro
00:36 – The challenge with goal setting
1:18 – The threat to your top priority
2:07 – A mindset shift in the boardroom
2:34 – How Click Here changed TMM
5:05 – Why incrementality matters
9:51 – Proving impact with lift studies
16:50 – Presenting to senior leaders
23:10 – Making the case for brand
30:03 – What makes a great North Star
34:05 – When to change your North Star
37:02 – Leading through a crisis
39:52 – The pressure of being Meta’s CMO
42:12 – Is AI changing everything again?
48:49 – New in post: where to start?

 Got a question or scenario for a future episode? Leave it in the comments we’d love to hear from you.

 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here →
https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership￼

#YourCMOMentor #TheMarketingMeetup #MarketingLeadership #CMOPodcast #DigitalMarketing #MarketingStrategy #Incrementality #MarketingMeasurement #BrandMarketing #AlexSchultz #MetaMarketing #B2BMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/13728763f16b2c812f96047ae00dd70a.mp3?s=rss-feed'  length='46140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3023</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051322/metas-cmo-the-marketing-metric-everyone-gets-wrong.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051322/metas-cmo-the-marketing-metric-everyone-gets-wrong.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule</title>
<link >https://listen.hubhopper.com/episode/inside-the-future-of-market-research-ai-synthetic-audiences-and-the-955-rule-1788977417/33051323</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116187</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 10 Nov 2025 08:37:37 +0000</pubDate>
<itunes:summary ><![CDATA[AI is transforming market research - but how do we separate signal from noise?
In this eye-opening conversation, Peter Weinberg (Co-founder of Evidenza) unpacks how AI, synthetic audiences, and a new take on the 95/5 rule are reshaping the future of insight-led marketing.

Learn how top marketers are using AI to understand audiences faster, better and with fewer assumptions.

⸻

 What You’ll Learn:
 • The latest AI-driven research methods
 • How synthetic audiences are replacing focus groups
 • When to trust AI — and when human judgment matters
 • How to future-proof your marketing with smarter insights

⸻

⏱ Timestamps:
00:00 – Intro
1:10 – What is “lab-grown marketing”?
3:15 – Why traditional research breaks down
5:40 – Synthetic respondents explained
7:00 – Synthetic quant: Real insights at scale
9:10 – Do AIs hallucinate?
11:50 – Strategy: Applying effectiveness (95/5 rule)
14:00 – How the 95/5 rule varies
16:20 – Codifying brand codes
19:10 – AI executing on distinctive assets
21:30 – From research → strategy → creative
23:00 – Synthetic as the future of marketing

30:00 – When should we use synthetic vs real research?
33:03 – How do we get marketers to take research seriously?
37:12 – How are AI personas built?
42:25 – What\'s the cost for small companies?
44:33 – What are the next steps for small teams?
47:38 – How do you map journeys and validate assumptions with AI?
50:55 – Do we create new samples each time?
52:29 – How do these models actually work?
54:41 – How do you convince stakeholders to invest in AI research?

************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[AI is transforming market research - but how do we separate signal from noise?
In this eye-opening conversation, Peter Weinberg (Co-founder of Evidenza) unpacks how AI, synthetic audiences, and a new take on the 95/5 rule are reshaping the future of insight-led marketing.

Learn how top marketers are using AI to understand audiences faster, better and with fewer assumptions.

⸻

 What You’ll Learn:
 • The latest AI-driven research methods
 • How synthetic audiences are replacing focus groups
 • When to trust AI — and when human judgment matters
 • How to future-proof your marketing with smarter insights

⸻

⏱ Timestamps:
00:00 – Intro
1:10 – What is “lab-grown marketing”?
3:15 – Why traditional research breaks down
5:40 – Synthetic respondents explained
7:00 – Synthetic quant: Real insights at scale
9:10 – Do AIs hallucinate?
11:50 – Strategy: Applying effectiveness (95/5 rule)
14:00 – How the 95/5 rule varies
16:20 – Codifying brand codes
19:10 – AI executing on distinctive assets
21:30 – From research → strategy → creative
23:00 – Synthetic as the future of marketing

30:00 – When should we use synthetic vs real research?
33:03 – How do we get marketers to take research seriously?
37:12 – How are AI personas built?
42:25 – What\'s the cost for small companies?
44:33 – What are the next steps for small teams?
47:38 – How do you map journeys and validate assumptions with AI?
50:55 – Do we create new samples each time?
52:29 – How do these models actually work?
54:41 – How do you convince stakeholders to invest in AI research?

************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/9ee4f5c9af885f5ba30f145916c46fff.mp3?s=rss-feed'  length='53220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3487</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051323/inside-the-future-of-market-research-ai-synthetic-audiences-and-the-955-rule.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051323/inside-the-future-of-market-research-ai-synthetic-audiences-and-the-955-rule.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI and The Law: What marketers need to know</title>
<link >https://listen.hubhopper.com/episode/ai-and-the-law-what-marketers-need-to-know-1788977417/33051324</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116116</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 06 Nov 2025 09:50:32 +0000</pubDate>
<itunes:summary ><![CDATA[Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.

There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.

So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…

- Examples of where marketing and AI have gone wrong
- Things marketers should be considering from a legal perspective when it comes to AI
- How to use AI confidently without stepping into a legal minefield

00:00 – Intro
2:06 - Can we legally use AI content?
10:16 - Is this legal advice or just guidance?
12:20 - Can you guarantee IP when using AI?
19:43 - How can we stay updated on AI law?
22:04 - Should we disclose using AI tools like Canva?
24:59 - Is it risky to write contracts with AI?
30:22 - What if staff use AI without approval?
42:49 - Can AI collect data legally?
45:52 - Is scraping company data allowed?
48:49 - Should creatives block AI in contracts?
51:00 - Can we trust tools like Adobe Firefly?
53:43 - What are your 3 must-do actions?



Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></itunes:summary>
<description ><![CDATA[Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.

There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.

So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…

- Examples of where marketing and AI have gone wrong
- Things marketers should be considering from a legal perspective when it comes to AI
- How to use AI confidently without stepping into a legal minefield

00:00 – Intro
2:06 - Can we legally use AI content?
10:16 - Is this legal advice or just guidance?
12:20 - Can you guarantee IP when using AI?
19:43 - How can we stay updated on AI law?
22:04 - Should we disclose using AI tools like Canva?
24:59 - Is it risky to write contracts with AI?
30:22 - What if staff use AI without approval?
42:49 - Can AI collect data legally?
45:52 - Is scraping company data allowed?
48:49 - Should creatives block AI in contracts?
51:00 - Can we trust tools like Adobe Firefly?
53:43 - What are your 3 must-do actions?



Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.

Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.

Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/dafde6d52e2531f0615d3017cd11ba93.mp3?s=rss-feed'  length='51350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3365</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051324/ai-and-the-law-what-marketers-need-to-know.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051324/ai-and-the-law-what-marketers-need-to-know.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build brand on LinkedIn, with their VP of Marketing</title>
<link >https://listen.hubhopper.com/episode/how-to-build-brand-on-linkedin-with-their-vp-of-marketing-1788977417/33051325</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116238</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 06 Nov 2025 07:30:23 +0000</pubDate>
<itunes:summary ><![CDATA[What’s the real secret to building a brand on LinkedIn, from someone running it?

In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust, show up with personality, and win attention on the platform.

Andrew goes deep into:
- Why video isn’t just top-of-funnel anymore
- The truth about creators and thought leadership
- What great marketers (and mentors) actually do differently
- Why “being yourself” is still radical and profitable

Plus: We get into you can influence leadership, bring more humans into your brand, and use creators without selling your soul.

Timestamps below ↓

00:00 – Intro
9:49 - What marketing skills matter most today?
11:03 - What traits do you admire in great marketers?
12:35 - Dream mentor? Or best lesson from one?
14:25 - One piece of advice you wish you’d had earlier?
16:20 - Why is video so big in B2B right now?
18:46 - How should marketers start using video?
21:16 - What if your brand feels too boring or creators seem risky?
26:45 - How should brands pick the right LinkedIn creator?
29:51 - How do you get leadership to post more authentically?
35:51 - How can marketers push for brand when the boss wants leads?
41:05 - Have you ever convinced someone to invest in brand?
48:36 - What’s one thing marketers should do to build brand today?

 Got a question or scenario for a future episode? Leave it in the comments, we\'d love to hear from you.

 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here → https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership

#YourCMOMentor #TheMarketingMeetup #LinkedInMarketing #MarketingLeadership #B2BMarketing #BrandBuilding #MarketingMentorship #CMOPodcast]]></itunes:summary>
<description ><![CDATA[What’s the real secret to building a brand on LinkedIn, from someone running it?

In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust, show up with personality, and win attention on the platform.

Andrew goes deep into:
- Why video isn’t just top-of-funnel anymore
- The truth about creators and thought leadership
- What great marketers (and mentors) actually do differently
- Why “being yourself” is still radical and profitable

Plus: We get into you can influence leadership, bring more humans into your brand, and use creators without selling your soul.

Timestamps below ↓

00:00 – Intro
9:49 - What marketing skills matter most today?
11:03 - What traits do you admire in great marketers?
12:35 - Dream mentor? Or best lesson from one?
14:25 - One piece of advice you wish you’d had earlier?
16:20 - Why is video so big in B2B right now?
18:46 - How should marketers start using video?
21:16 - What if your brand feels too boring or creators seem risky?
26:45 - How should brands pick the right LinkedIn creator?
29:51 - How do you get leadership to post more authentically?
35:51 - How can marketers push for brand when the boss wants leads?
41:05 - Have you ever convinced someone to invest in brand?
48:36 - What’s one thing marketers should do to build brand today?

 Got a question or scenario for a future episode? Leave it in the comments, we\'d love to hear from you.

 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here → https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership

#YourCMOMentor #TheMarketingMeetup #LinkedInMarketing #MarketingLeadership #B2BMarketing #BrandBuilding #MarketingMentorship #CMOPodcast]]></description>
<enclosure  url='https://play.hubhopper.com/bbe013912ee609c22e9f65bc6fc55560.mp3?s=rss-feed'  length='45980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3013</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051325/how-to-build-brand-on-linkedin-with-their-vp-of-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051325/how-to-build-brand-on-linkedin-with-their-vp-of-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Your CMO mentor: real-world marketing advice from the brightest brains in the game</title>
<link >https://listen.hubhopper.com/episode/your-cmo-mentor-real-world-marketing-advice-from-the-brightest-brains-in-the-game-1788977417/33051326</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116153</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 05 Nov 2025 07:30:10 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to Your CMO Mentor, a podcast series from The Marketing Meetup

To help you level up, we get marketing’s brightest brains to open up! 

In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.

This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.

Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.

First full episode drops tomorrow, don’t miss it!

Got a scenario or question you’d love to ask a CMO? Leave it in the comments :)

Guests include the CCO of Samsung, VP of marketing for LinkedIn, Head of Marketing of Freeletics, the CMO of Klayvio and the CMO of Meta.

 Subscribe to get every new episode.

0:00 - Welcome to Your CMO Mentor 
0:09 - Why a new podcast? 
0:32 - What the community asked for 
1:00 - Practical marketing mentorship 
1:30 - What makes this show different 
2:20 - Community-driven scenarios 
3:00 - Meet the guest lineup
4:20 - How to get involved 
5:47 - Episode 1 drops tomorrow! 

#YourCMOMentor #TheMarketingMeetup #CMOPodcast #marketingleadership #BrandStrategy #MarketingMentorship #CMOTips #LinkedInMarketing]]></itunes:summary>
<description ><![CDATA[Welcome to Your CMO Mentor, a podcast series from The Marketing Meetup

To help you level up, we get marketing’s brightest brains to open up! 

In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.

This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.

Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.

First full episode drops tomorrow, don’t miss it!

Got a scenario or question you’d love to ask a CMO? Leave it in the comments :)

Guests include the CCO of Samsung, VP of marketing for LinkedIn, Head of Marketing of Freeletics, the CMO of Klayvio and the CMO of Meta.

 Subscribe to get every new episode.

0:00 - Welcome to Your CMO Mentor 
0:09 - Why a new podcast? 
0:32 - What the community asked for 
1:00 - Practical marketing mentorship 
1:30 - What makes this show different 
2:20 - Community-driven scenarios 
3:00 - Meet the guest lineup
4:20 - How to get involved 
5:47 - Episode 1 drops tomorrow! 

#YourCMOMentor #TheMarketingMeetup #CMOPodcast #marketingleadership #BrandStrategy #MarketingMentorship #CMOTips #LinkedInMarketing]]></description>
<enclosure  url='https://play.hubhopper.com/98fa87efdb9ba9b89eb283f58ae97fb6.mp3?s=rss-feed'  length='5340000'  type='audio/mpeg' ></enclosure>
<itunes:duration >350</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051326/your-cmo-mentor-real-world-marketing-advice-from-the-brightest-brains-in-the-game.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051326/your-cmo-mentor-real-world-marketing-advice-from-the-brightest-brains-in-the-game.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Learn AI prompting for marketers: strategies that actually work in 2025</title>
<link >https://listen.hubhopper.com/episode/learn-ai-prompting-for-marketers-strategies-that-actually-work-in-2025-1788977417/33051327</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116131</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 15 Oct 2025 07:33:11 +0000</pubDate>
<itunes:summary ><![CDATA[Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.

Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.

00:00 – Intro
2:19 – Prompting in 2025
5:52 – AI history in 90 seconds
11:31 – The big 5 chatbots (SWOT)
14:35 – Common prompting mistakes
18:22 – Context + critical thinking
20:20 – Simulation prompts
23:51 – Image prompting basics
26:34 – The COCO Framework
30:00 – Reverse prompting
33:29 – Health/fitness prompt demo
36:31 – Reusable prompts + prompt libraries
39:56 – Personalising your AI
42:49 – Risks, bias, hallucinations
44:26 – Key learnings recap
45:55 – Q&A starts
47:15 – Custom GPTs vs prompt libraries
49:50 – Analysing large document sets
51:02 – AI learning progression for teams
53:06 – Beginner vs intermediate vs expert prompting
55:13 – Closing thoughts


************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.

Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.

00:00 – Intro
2:19 – Prompting in 2025
5:52 – AI history in 90 seconds
11:31 – The big 5 chatbots (SWOT)
14:35 – Common prompting mistakes
18:22 – Context + critical thinking
20:20 – Simulation prompts
23:51 – Image prompting basics
26:34 – The COCO Framework
30:00 – Reverse prompting
33:29 – Health/fitness prompt demo
36:31 – Reusable prompts + prompt libraries
39:56 – Personalising your AI
42:49 – Risks, bias, hallucinations
44:26 – Key learnings recap
45:55 – Q&A starts
47:15 – Custom GPTs vs prompt libraries
49:50 – Analysing large document sets
51:02 – AI learning progression for teams
53:06 – Beginner vs intermediate vs expert prompting
55:13 – Closing thoughts


************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/14ecb12634b3e453d2fd49e560a6ac2f.mp3?s=rss-feed'  length='51300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3361</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051327/learn-ai-prompting-for-marketers-strategies-that-actually-work-in-2025.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051327/learn-ai-prompting-for-marketers-strategies-that-actually-work-in-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Optimise Your Content for AI Rankings</title>
<link >https://listen.hubhopper.com/episode/how-to-optimise-your-content-for-ai-rankings-1788977418/33051328</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116122</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 08 Oct 2025 11:25:31 +0000</pubDate>
<itunes:summary ><![CDATA[Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.

AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.

- How AI engines interpret and rank content
- Practical tactics to future-proof your strategy
- The balance between writing for humans and for machines

00:00 – Intro
4:29 – Why inbound isn’t working
6:07 – From blue links to single answers
8:02 – AI Overviews: impressions up, clicks down
9:58 – High-intent AI traffic (3× conversions)
11:28 – New buyer journey: AI → peers → your site
13:25 – Funnel reshaped (MoFu collapse)
15:01 – The Loop framework
17:08 – Express: defining POV, tone, value
21:40 – ICP × journey matrix (real data)
28:30 – Amplify: AEO as a channel
29:26 – AEO vs SEO (rankings → answers)
35:12 – Hyper-personalisation, passages, BoFu first
43:36 – Semantic triples & answer-first content
50:27 – Results & why early movers win


************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.

AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.

- How AI engines interpret and rank content
- Practical tactics to future-proof your strategy
- The balance between writing for humans and for machines

00:00 – Intro
4:29 – Why inbound isn’t working
6:07 – From blue links to single answers
8:02 – AI Overviews: impressions up, clicks down
9:58 – High-intent AI traffic (3× conversions)
11:28 – New buyer journey: AI → peers → your site
13:25 – Funnel reshaped (MoFu collapse)
15:01 – The Loop framework
17:08 – Express: defining POV, tone, value
21:40 – ICP × journey matrix (real data)
28:30 – Amplify: AEO as a channel
29:26 – AEO vs SEO (rankings → answers)
35:12 – Hyper-personalisation, passages, BoFu first
43:36 – Semantic triples & answer-first content
50:27 – Results & why early movers win


************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/d6cccafc4e06b26c59933b252917806e.mp3?s=rss-feed'  length='53730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3521</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051328/how-to-optimise-your-content-for-ai-rankings.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051328/how-to-optimise-your-content-for-ai-rankings.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How can AI help you make better social videos?</title>
<link >https://listen.hubhopper.com/episode/how-can-ai-help-you-make-better-social-videos-1788977418/33051329</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116104</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 02 Oct 2025 09:01:33 +0000</pubDate>
<itunes:summary ><![CDATA[Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.

- AI tools and workflows to speed up video production
- How to keep content engaging and authentic
- The future role of AI in social video storytelling

0:00 – Intro
1:58 – Social video: what’s different
3:05 – Shelf life & stop-scroll
3:43 – Algo shifts
4:48 – AI for formats
7:07 – Resize/reframe/extend tools
8:01 – AI’s big win: repurpose at scale
10:59 – Limits: context & story
14:04 – Hooks & experiments
17:39 – Confidence & permission
18:50 – Day 0: platform + strategy
22:26 – AI tool analysis
30:00 – Human vs AI: trust & use
34:47 – Examples: AI within real video
41:07 – When not to use
47:26 – Q&A: edit/tools/budget/ideas

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.

- AI tools and workflows to speed up video production
- How to keep content engaging and authentic
- The future role of AI in social video storytelling

0:00 – Intro
1:58 – Social video: what’s different
3:05 – Shelf life & stop-scroll
3:43 – Algo shifts
4:48 – AI for formats
7:07 – Resize/reframe/extend tools
8:01 – AI’s big win: repurpose at scale
10:59 – Limits: context & story
14:04 – Hooks & experiments
17:39 – Confidence & permission
18:50 – Day 0: platform + strategy
22:26 – AI tool analysis
30:00 – Human vs AI: trust & use
34:47 – Examples: AI within real video
41:07 – When not to use
47:26 – Q&A: edit/tools/budget/ideas

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/2995201820bfa27fa5153861039481a7.mp3?s=rss-feed'  length='52340000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3430</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051329/how-can-ai-help-you-make-better-social-videos.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051329/how-can-ai-help-you-make-better-social-videos.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Stand the F*ck out with Louis Grenier</title>
<link >https://listen.hubhopper.com/episode/how-to-stand-the-fck-out-with-louis-grenier-1788977418/33051330</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116180</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Sep 2025 23:00:07 +0000</pubDate>
<itunes:summary ><![CDATA[ Louis Grenier – Stand the F* Out**

Talk Title: The rebel’s guide to standing the f** out when everything’s stacked against you*

How do you make yourself or your brand truly stand out, even when the odds aren’t in your favour? Louis shares his methodology and story.

About Louis (written by Sam Conniff, Be More Pirate & Uncertainty Experts):

“The marketing industry deserves its critics but also its champions — and Louis Grenier is both.
Maybe that’s because he is a paradox himself. A marketer who’s allergic to bullshit. A teacher who challenges as much as he inspires. And a Frenchman who’s surprisingly easy to like.

Marketing’s most crucial brief is its relevance. And if one person should write that brief, it’s Louis. He reminds marketers to feel proud, and demands a reason to believe.

Because behind his trademark honesty and demand for simplicity, he’s pushing us to ask a much bigger question: What does this industry add up to in a world that needs less stuff and more depth?

Caught in the crosshairs of declining budgets and the rise of AI, Louis invites us to avoid the obvious and resist the urge to play it safe — as he calls us all to speak the f*** up and to stand the f*** out.

And for that, we need rebels, like Louis, with rigour and ridiculous accents.
Long live Louis. Bonjour Bonjour Grenier.”


00:00 – Intro from Joe 
01:05 – Louis on clarity, energy, and what matters 
09:29 – Publishing his book from a hospital bed 
10:45 – Foundations vs panic in marketing 
12:40 – 10 principles for modern marketers 
21:44 – Do what lights you up 
22:25 – Don’t “create content,” do cool things and share 
22:55 – Sometimes, just being in the right place is enough]]></itunes:summary>
<description ><![CDATA[ Louis Grenier – Stand the F* Out**

Talk Title: The rebel’s guide to standing the f** out when everything’s stacked against you*

How do you make yourself or your brand truly stand out, even when the odds aren’t in your favour? Louis shares his methodology and story.

About Louis (written by Sam Conniff, Be More Pirate & Uncertainty Experts):

“The marketing industry deserves its critics but also its champions — and Louis Grenier is both.
Maybe that’s because he is a paradox himself. A marketer who’s allergic to bullshit. A teacher who challenges as much as he inspires. And a Frenchman who’s surprisingly easy to like.

Marketing’s most crucial brief is its relevance. And if one person should write that brief, it’s Louis. He reminds marketers to feel proud, and demands a reason to believe.

Because behind his trademark honesty and demand for simplicity, he’s pushing us to ask a much bigger question: What does this industry add up to in a world that needs less stuff and more depth?

Caught in the crosshairs of declining budgets and the rise of AI, Louis invites us to avoid the obvious and resist the urge to play it safe — as he calls us all to speak the f*** up and to stand the f*** out.

And for that, we need rebels, like Louis, with rigour and ridiculous accents.
Long live Louis. Bonjour Bonjour Grenier.”


00:00 – Intro from Joe 
01:05 – Louis on clarity, energy, and what matters 
09:29 – Publishing his book from a hospital bed 
10:45 – Foundations vs panic in marketing 
12:40 – 10 principles for modern marketers 
21:44 – Do what lights you up 
22:25 – Don’t “create content,” do cool things and share 
22:55 – Sometimes, just being in the right place is enough]]></description>
<enclosure  url='https://play.hubhopper.com/9e23c17e0b5d7c2323170e6ab91faf2a.mp3?s=rss-feed'  length='22790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1493</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051330/how-to-stand-the-fck-out-with-louis-grenier.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051330/how-to-stand-the-fck-out-with-louis-grenier.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Getting your message across: Why your copy isn\&apos;t the problem with Diane Wiredu, Lion Words</title>
<link >https://listen.hubhopper.com/episode/getting-your-message-across-why-your-copy-isnt-the-problem-with-diane-wiredu-lion-words-1788977418/33051331</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116204</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 29 Sep 2025 23:00:21 +0000</pubDate>
<itunes:summary ><![CDATA[ Diane Wiredu – Lion Words

Talk Title: Getting your message across: Why your copy isn’t the problem

When our marketing fails to connect, we often blame the copy. But what if we’re fixing the wrong problem? Diane shares tips and frameworks for creating messages that actually move people to action.

About Diane (written by Louis Grenier):

“I met Diane years ago when she was just starting out as a messaging strategist.
We’ve only met in person once, but we’ve talked many, many times online — and every time, her energy is impossible to miss.

She’s the kind of person who walks into a room (or a Zoom call) and owns it. High-energy, kind, always pushing.

She never stops fighting to get better, to do better. Oh, and she’s with a Frenchman, so clearly, she’s got great taste. I feel lucky to call her a friend.”

00:00 – The copy call that changed everything
01:45 – The realisation: not a copy problem, a messaging problem
03:00 – What messaging actually is
04:00 – Why frameworks aren’t always the answer
05:10 – The one question that changed how I write
06:05 – Principle 1: Connect to your customer’s reality
09:00 – Principle 2: Find the messaging sweet spot
14:55 – Principle 3: Fill in the gaps your audience would otherwise assume
20:20 – Closing thoughts: fix the foundation first]]></itunes:summary>
<description ><![CDATA[ Diane Wiredu – Lion Words

Talk Title: Getting your message across: Why your copy isn’t the problem

When our marketing fails to connect, we often blame the copy. But what if we’re fixing the wrong problem? Diane shares tips and frameworks for creating messages that actually move people to action.

About Diane (written by Louis Grenier):

“I met Diane years ago when she was just starting out as a messaging strategist.
We’ve only met in person once, but we’ve talked many, many times online — and every time, her energy is impossible to miss.

She’s the kind of person who walks into a room (or a Zoom call) and owns it. High-energy, kind, always pushing.

She never stops fighting to get better, to do better. Oh, and she’s with a Frenchman, so clearly, she’s got great taste. I feel lucky to call her a friend.”

00:00 – The copy call that changed everything
01:45 – The realisation: not a copy problem, a messaging problem
03:00 – What messaging actually is
04:00 – Why frameworks aren’t always the answer
05:10 – The one question that changed how I write
06:05 – Principle 1: Connect to your customer’s reality
09:00 – Principle 2: Find the messaging sweet spot
14:55 – Principle 3: Fill in the gaps your audience would otherwise assume
20:20 – Closing thoughts: fix the foundation first]]></description>
<enclosure  url='https://play.hubhopper.com/5abaede79c886b8f7145de261ce9e852.mp3?s=rss-feed'  length='19610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1285</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051331/getting-your-message-across-why-your-copy-isnt-the-problem-with-diane-wiredu-lion-words.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051331/getting-your-message-across-why-your-copy-isnt-the-problem-with-diane-wiredu-lion-words.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Copywriting secrets from Harry Dry</title>
<link >https://listen.hubhopper.com/episode/copywriting-secrets-from-harry-dry-1788977418/33051332</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116146</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sun, 28 Sep 2025 23:00:16 +0000</pubDate>
<itunes:summary ><![CDATA[ Harry Dry – Marketing Examples

Talk Title: The day I became a better writer.

Harry Dry, often called one of the world’s best copywriters, shares his tips for immediately changing your copywriting game.

About Harry (written by Eddie Shleyner, VeryGoodCopy)
“I was asked to write a hundred words about Harry Dry. I’m happy to do it, but I’m not sure he would like it.

A hundred words seem a bit long-winded for Harry’s taste. ‘It’s my ambition,’ said Friedrich Nietzsche, ‘to say in ten sentences what others say in a whole book.’
This is Harry’s ambition, too — and he blows it out of the water every time he writes.

Where are we? 72 words. Okay. How about now? 78. What would Harry do?
He would’ve cut it off a long time ago, but here I am waffling on. And now?”

00:00 – Intro: The most maverick copywriter we know
01:03 – All roads lead to copywriting
01:34 – Frog & Toad, and the struggle to write well
02:20 – What’s gone wrong with ads? A trip through London Tube billboards
05:18 – George Orwell explains the real issue
06:00 – 3 ways to spot lazy writing
07:58 – Why abstract words kill clarity
09:32 – How to have something worth saying
11:01 – Positioning a swim school – and anything else
13:02 – Writing it well: salesmanship, not slogans
14:55 – From opinion to fact in copywriting
16:00 – Juxtaposition: the trick behind standout ideas
18:35 – Cold taps, hot taps, and making numbers meaningful
19:27 – Final thought: Big ideas start with conviction]]></itunes:summary>
<description ><![CDATA[ Harry Dry – Marketing Examples

Talk Title: The day I became a better writer.

Harry Dry, often called one of the world’s best copywriters, shares his tips for immediately changing your copywriting game.

About Harry (written by Eddie Shleyner, VeryGoodCopy)
“I was asked to write a hundred words about Harry Dry. I’m happy to do it, but I’m not sure he would like it.

A hundred words seem a bit long-winded for Harry’s taste. ‘It’s my ambition,’ said Friedrich Nietzsche, ‘to say in ten sentences what others say in a whole book.’
This is Harry’s ambition, too — and he blows it out of the water every time he writes.

Where are we? 72 words. Okay. How about now? 78. What would Harry do?
He would’ve cut it off a long time ago, but here I am waffling on. And now?”

00:00 – Intro: The most maverick copywriter we know
01:03 – All roads lead to copywriting
01:34 – Frog & Toad, and the struggle to write well
02:20 – What’s gone wrong with ads? A trip through London Tube billboards
05:18 – George Orwell explains the real issue
06:00 – 3 ways to spot lazy writing
07:58 – Why abstract words kill clarity
09:32 – How to have something worth saying
11:01 – Positioning a swim school – and anything else
13:02 – Writing it well: salesmanship, not slogans
14:55 – From opinion to fact in copywriting
16:00 – Juxtaposition: the trick behind standout ideas
18:35 – Cold taps, hot taps, and making numbers meaningful
19:27 – Final thought: Big ideas start with conviction]]></description>
<enclosure  url='https://play.hubhopper.com/54b5c48ddb3c51377badba96f1806709.mp3?s=rss-feed'  length='18050000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1182</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051332/copywriting-secrets-from-harry-dry.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051332/copywriting-secrets-from-harry-dry.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Growing organic social media to 600k with Sophie Miller, Pretty Little Marketer</title>
<link >https://listen.hubhopper.com/episode/growing-organic-social-media-to-600k-with-sophie-miller-pretty-little-marketer-1788977418/33051333</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116139</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sat, 27 Sep 2025 23:00:01 +0000</pubDate>
<itunes:summary ><![CDATA[ Sophie Miller – Pretty Little Marketer

Talk Title: How I grew my social following to over 500k organically

Sophie Miller has created a following of over half a million folks across LinkedIn and Instagram organically. In this talk, she shares some of her story!

About Sophie (written by Raluca, Planable):

“Meet Sophie Miller, aka Pretty Little Marketer — the unicorn who somehow built 600,000+ followers without resorting to dancing trends.

We at Planable have been lucky enough to call Sophie our partner since 2022, and honestly? She’s become our ‘dream collab’ example in every conversation with potential partners.

She dove into understanding Planable’s platform from day one, combining marketing expertise with authentic storytelling. Sophie is hardworking, empathetic, and somehow hasn’t developed the god complex that comes with having a following larger than some small countries.”

00:00 - Intro 
00:36 - Who Sophie is and what she does 
02:14 - Starting Pretty Little Marketer 
05:00 - Growing to 600k organically 
06:29 - Difference between followers and community 
08:00 - What makes someone a community member 
10:28 - Refy Beauty’s community strategy 
12:40 - Reflecting your audience with \'mirrors not walls\' 
14:57 - Thin content that drives engagement 
19:03 - Building authentic, purposeful community]]></itunes:summary>
<description ><![CDATA[ Sophie Miller – Pretty Little Marketer

Talk Title: How I grew my social following to over 500k organically

Sophie Miller has created a following of over half a million folks across LinkedIn and Instagram organically. In this talk, she shares some of her story!

About Sophie (written by Raluca, Planable):

“Meet Sophie Miller, aka Pretty Little Marketer — the unicorn who somehow built 600,000+ followers without resorting to dancing trends.

We at Planable have been lucky enough to call Sophie our partner since 2022, and honestly? She’s become our ‘dream collab’ example in every conversation with potential partners.

She dove into understanding Planable’s platform from day one, combining marketing expertise with authentic storytelling. Sophie is hardworking, empathetic, and somehow hasn’t developed the god complex that comes with having a following larger than some small countries.”

00:00 - Intro 
00:36 - Who Sophie is and what she does 
02:14 - Starting Pretty Little Marketer 
05:00 - Growing to 600k organically 
06:29 - Difference between followers and community 
08:00 - What makes someone a community member 
10:28 - Refy Beauty’s community strategy 
12:40 - Reflecting your audience with \'mirrors not walls\' 
14:57 - Thin content that drives engagement 
19:03 - Building authentic, purposeful community]]></description>
<enclosure  url='https://play.hubhopper.com/3ea260c4579b6a84be036c3026aab6d7.mp3?s=rss-feed'  length='18390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1205</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051333/growing-organic-social-media-to-600k-with-sophie-miller-pretty-little-marketer.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051333/growing-organic-social-media-to-600k-with-sophie-miller-pretty-little-marketer.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How I learned to wear many hats with Thierry Ngutegure</title>
<link >https://listen.hubhopper.com/episode/how-i-learned-to-wear-many-hats-with-thierry-ngutegure-1788977418/33051334</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116106</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 26 Sep 2025 23:00:28 +0000</pubDate>
<itunes:summary ><![CDATA[ Thierry Ngutegure – SALT Agency

Talk Title: The great pretender: how I learned to embrace wearing many hats.
Time on stage: 10:45

As marketers, we have to wear “many hats” every single day. In this talk, Thierry shares how he found comfort in this, rather than being overwhelmed.

About Thierry (written by Joe Glover, TMM):

“I admire Thierry so, so much. Let’s do the practical stuff first. Thierry has held roles across some of the most influential agencies in the UK in research, data, or insight roles. Off to the side, he often has a business or seven for no other reason than I can tell that because he can.

On a more personal level, whenever I chat with Thierry, I’m left awestruck by his entrepreneurial attitude, jealous of his energy, and appreciative of someone who gives the people what they want – when it comes to practical, hard-won and generously shared advice.

In other words, Thierry is thoughtful, generous, and a good human. I’ve seen him light up stages for TMM and worldwide – and I’m delighted to have him here today, too.”

00:00 - Intro 
00:10 - Being a marketer means wearing many hats 
01:57 - Give yourself empathy and credit 
03:01 - From Rwanda to marketing 
04:38 - Launching Mother Nutter and other ventures 
05:48 - Why marketers don’t need to know everything 
07:02 - Dealing with imposter syndrome 
08:00 - Work-life blend, not balance 
09:33 - Embracing the T-shaped marketer model 
12:22 - Practical tips: 80/20 rule and batching 
15:07 - Final message: be brave, share, wear your hats]]></itunes:summary>
<description ><![CDATA[ Thierry Ngutegure – SALT Agency

Talk Title: The great pretender: how I learned to embrace wearing many hats.
Time on stage: 10:45

As marketers, we have to wear “many hats” every single day. In this talk, Thierry shares how he found comfort in this, rather than being overwhelmed.

About Thierry (written by Joe Glover, TMM):

“I admire Thierry so, so much. Let’s do the practical stuff first. Thierry has held roles across some of the most influential agencies in the UK in research, data, or insight roles. Off to the side, he often has a business or seven for no other reason than I can tell that because he can.

On a more personal level, whenever I chat with Thierry, I’m left awestruck by his entrepreneurial attitude, jealous of his energy, and appreciative of someone who gives the people what they want – when it comes to practical, hard-won and generously shared advice.

In other words, Thierry is thoughtful, generous, and a good human. I’ve seen him light up stages for TMM and worldwide – and I’m delighted to have him here today, too.”

00:00 - Intro 
00:10 - Being a marketer means wearing many hats 
01:57 - Give yourself empathy and credit 
03:01 - From Rwanda to marketing 
04:38 - Launching Mother Nutter and other ventures 
05:48 - Why marketers don’t need to know everything 
07:02 - Dealing with imposter syndrome 
08:00 - Work-life blend, not balance 
09:33 - Embracing the T-shaped marketer model 
12:22 - Practical tips: 80/20 rule and batching 
15:07 - Final message: be brave, share, wear your hats]]></description>
<enclosure  url='https://play.hubhopper.com/dd57ebeaa9860065678d9d186e45f322.mp3?s=rss-feed'  length='14690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >962</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051334/how-i-learned-to-wear-many-hats-with-thierry-ngutegure.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051334/how-i-learned-to-wear-many-hats-with-thierry-ngutegure.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The secret to public speaking with Max Hopkinson</title>
<link >https://listen.hubhopper.com/episode/the-secret-to-public-speaking-with-max-hopkinson-1788977418/33051335</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116209</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 25 Sep 2025 23:01:09 +0000</pubDate>
<itunes:summary ><![CDATA[ Max Hoppy – Keynote Club

Talk Title: Public speaking with confidence. Who wins, the chicken or the bee?

Max talks about how mastering public speaking with confidence is no accident.

About Max (written by Oliver Hopkinson, Max’s brother):

\"Max isn’t your bog-standard man. He is an Ironman, father to 3 feral children, and husband to a woman much better than him. The oldest of 3 brothers, and the smallest and weakest of them all.

Despite his many (many) flaws, Max is a good man. He cares. He’s not a man who simply tells you he cares; he is a man who figures out what your problem is, and makes it his problem.

“Often, Max will care more about the problem that was originally yours, more than you. He is a man you couldn’t live with, but couldn’t live without.”

00:00 - Intro 
01:36 - Panic at Iceland’s sales conference 
03:10 - Quitting after a public panic attack 
04:49 - Founding the Keynote Club 
06:12 - What caused the breakdown 
07:00 - Ignoring gut instinct 
08:45 - Getting the right to speak 
10:02 - Support from friends and community 
11:12 - Power of preparation 
15:11 - Guided breathing exercise 
17:12 - Rituals and recovery 
18:32 - The Keynote Club mission]]></itunes:summary>
<description ><![CDATA[ Max Hoppy – Keynote Club

Talk Title: Public speaking with confidence. Who wins, the chicken or the bee?

Max talks about how mastering public speaking with confidence is no accident.

About Max (written by Oliver Hopkinson, Max’s brother):

\"Max isn’t your bog-standard man. He is an Ironman, father to 3 feral children, and husband to a woman much better than him. The oldest of 3 brothers, and the smallest and weakest of them all.

Despite his many (many) flaws, Max is a good man. He cares. He’s not a man who simply tells you he cares; he is a man who figures out what your problem is, and makes it his problem.

“Often, Max will care more about the problem that was originally yours, more than you. He is a man you couldn’t live with, but couldn’t live without.”

00:00 - Intro 
01:36 - Panic at Iceland’s sales conference 
03:10 - Quitting after a public panic attack 
04:49 - Founding the Keynote Club 
06:12 - What caused the breakdown 
07:00 - Ignoring gut instinct 
08:45 - Getting the right to speak 
10:02 - Support from friends and community 
11:12 - Power of preparation 
15:11 - Guided breathing exercise 
17:12 - Rituals and recovery 
18:32 - The Keynote Club mission]]></description>
<enclosure  url='https://play.hubhopper.com/98457c518dbaddc2f7e9134e489c5b3d.mp3?s=rss-feed'  length='18270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1197</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051335/the-secret-to-public-speaking-with-max-hopkinson.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051335/the-secret-to-public-speaking-with-max-hopkinson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Being an underdog is your best brand story with Jo Bird</title>
<link >https://listen.hubhopper.com/episode/being-an-underdog-is-your-best-brand-story-with-jo-bird-1788977418/33051336</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116108</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 25 Sep 2025 06:00:00 +0000</pubDate>
<itunes:summary ><![CDATA[ Jo Bird – Creative Consultant

Talk Title: From self-doubt to stand-out: How being an underdog is your best brand story.

Self-doubt and comparison are universal challenges, especially hard on new brands. Jo explores how embracing your story can make your message feel relatable, memorable, and truly your own.

About Jo (written by Jo Bird’s sister, Jemma):

\"Jo Bird grew up in a family bursting with creativity — so much so that an artistic idea had to be quite something to be heard. It was an early hustle, but fuelled with determination, her younger sister is now making the family proud with her successful creative career.

An award-winning Art Director, TEDx speaker, Cannes Future Lions judge, mentor, and coach with over 10 years of creative industry experience. When she isn’t creating global marketing campaigns for rocketship brands, Jo is passionate about sharing her experience to empower fellow creatives.\"

00:00 - Intro 
00:42 - Starting with nerves and energy boost 
01:44 - Growing up feeling underestimated 
03:01 - Rejected promotion and the \"unicorn\" comment 
04:49 - Choosing to prove them wrong 
05:17 - Origin of the word \"underdog\" 
06:07 - Why people root for underdogs 
07:00 - Big brands mimicking underdog energy 
09:00 - Framework for building underdog brands 
15:54 - Final message: no one’s watching, do something]]></itunes:summary>
<description ><![CDATA[ Jo Bird – Creative Consultant

Talk Title: From self-doubt to stand-out: How being an underdog is your best brand story.

Self-doubt and comparison are universal challenges, especially hard on new brands. Jo explores how embracing your story can make your message feel relatable, memorable, and truly your own.

About Jo (written by Jo Bird’s sister, Jemma):

\"Jo Bird grew up in a family bursting with creativity — so much so that an artistic idea had to be quite something to be heard. It was an early hustle, but fuelled with determination, her younger sister is now making the family proud with her successful creative career.

An award-winning Art Director, TEDx speaker, Cannes Future Lions judge, mentor, and coach with over 10 years of creative industry experience. When she isn’t creating global marketing campaigns for rocketship brands, Jo is passionate about sharing her experience to empower fellow creatives.\"

00:00 - Intro 
00:42 - Starting with nerves and energy boost 
01:44 - Growing up feeling underestimated 
03:01 - Rejected promotion and the \"unicorn\" comment 
04:49 - Choosing to prove them wrong 
05:17 - Origin of the word \"underdog\" 
06:07 - Why people root for underdogs 
07:00 - Big brands mimicking underdog energy 
09:00 - Framework for building underdog brands 
15:54 - Final message: no one’s watching, do something]]></description>
<enclosure  url='https://play.hubhopper.com/c40891b3202b571d92ea77294e2b90ec.mp3?s=rss-feed'  length='14740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >965</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051336/being-an-underdog-is-your-best-brand-story-with-jo-bird.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051336/being-an-underdog-is-your-best-brand-story-with-jo-bird.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to become an AI leader in your organisation</title>
<link >https://listen.hubhopper.com/episode/how-to-become-an-ai-leader-in-your-organisation-1788977418/33051337</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116172</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 24 Sep 2025 11:50:21 +0000</pubDate>
<itunes:summary ><![CDATA[AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.

- How to make the case for AI to senior stakeholders
- What good AI leadership looks like in practice
- Building confidence in your team to experiment with and adopt AI

0:00 – Why most companies struggle with AI
3:12 – Why marketers should lead AI
4:02 – AI as transformation, not tools
5:09 – Marketing’s knowledge advantage
7:06 – How to build on facts
9:55 – What an AI-native company looks like
13:04 – How to start without a strategy
18:12 – How to make change visible
20:01 – Getting semantic alignment
26:44 – Why RAG fails in messy orgs
29:01 – Common misconceptions
39:43 – Traits of a strong AI leader
47:11 – Handling IP, sustainability & governance
54:00 – Example: fast AI-powered content workflow

*************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

0:00 – Two types of people in AI 
0:35 – The truth about most companies 
1:10 – What “Mindhunter” taught me 
2:40 – AI ≠ tools, it’s knowledge 
4:00 – Why facts matter more than stories 
5:05 – Marketers can lead the AI shift 
6:10 – The secret power of semantics 
7:35 – The real blockers to change 
8:52 – Start small, not safe 
9:50 – Final thoughts on AI strategy]]></itunes:summary>
<description ><![CDATA[AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.

- How to make the case for AI to senior stakeholders
- What good AI leadership looks like in practice
- Building confidence in your team to experiment with and adopt AI

0:00 – Why most companies struggle with AI
3:12 – Why marketers should lead AI
4:02 – AI as transformation, not tools
5:09 – Marketing’s knowledge advantage
7:06 – How to build on facts
9:55 – What an AI-native company looks like
13:04 – How to start without a strategy
18:12 – How to make change visible
20:01 – Getting semantic alignment
26:44 – Why RAG fails in messy orgs
29:01 – Common misconceptions
39:43 – Traits of a strong AI leader
47:11 – Handling IP, sustainability & governance
54:00 – Example: fast AI-powered content workflow

*************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

0:00 – Two types of people in AI 
0:35 – The truth about most companies 
1:10 – What “Mindhunter” taught me 
2:40 – AI ≠ tools, it’s knowledge 
4:00 – Why facts matter more than stories 
5:05 – Marketers can lead the AI shift 
6:10 – The secret power of semantics 
7:35 – The real blockers to change 
8:52 – Start small, not safe 
9:50 – Final thoughts on AI strategy]]></description>
<enclosure  url='https://play.hubhopper.com/b8ec6a4f9fb5b47fa6e3750ac939bdea.mp3?s=rss-feed'  length='53310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3493</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051337/how-to-become-an-ai-leader-in-your-organisation.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051337/how-to-become-an-ai-leader-in-your-organisation.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Rand Fishkin: It\&apos;s the end of traffic as we know it</title>
<link >https://listen.hubhopper.com/episode/rand-fishkin-its-the-end-of-traffic-as-we-know-it-1788977418/33051338</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116227</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 Sep 2025 06:00:09 +0000</pubDate>
<itunes:summary ><![CDATA[ Rand Fishkin – Sparktoro

Talk Title: The death of marketing attribution.

In 2025, privacy, legal, competitive, and browser/cookie changes are conspiring to block an overwhelming amount of attribution that marketers take for granted… here’s what’s next.

About Rand (by Geraldine DeRuiter, James Beard Award-winning writer, author, and snack enthusiast)

“Rand Fishkin needs to chill out a little. He’s the founder of SparkToro, an unprecedented audience research thingy, and AlertMouse (which fills the gaping hole left in our hearts by Google Alerts), and once upon a time he founded Moz, but whatever.

He’s the author of Lost and Founder, and he’s currently writing another book with Amanda Natividad about zero-click marketing.

Oh, and he’s developing a video game with an amazing team (learn more at SnackBarStudio.com).

But the real important stuff is this: he’s an excellent cook, a wonderful travel companion, looks great in a blazer, and is quite possibly the best husband in the world.”


00:00 Intro
01:05 Traffic is tanking — and it’s not your fault
02:40 The rise of zero-click content
04:10 How Google and LinkedIn hoard attention
06:30 Measuring brand impact without traffic
09:00 What to do when SEO dies
11:15 How to be remembered
13:45 Focus on trust, not tricks
16:00 Rand’s challenge: build demand, not just traffic
18:25 Stop optimising for platforms that don’t serve you]]></itunes:summary>
<description ><![CDATA[ Rand Fishkin – Sparktoro

Talk Title: The death of marketing attribution.

In 2025, privacy, legal, competitive, and browser/cookie changes are conspiring to block an overwhelming amount of attribution that marketers take for granted… here’s what’s next.

About Rand (by Geraldine DeRuiter, James Beard Award-winning writer, author, and snack enthusiast)

“Rand Fishkin needs to chill out a little. He’s the founder of SparkToro, an unprecedented audience research thingy, and AlertMouse (which fills the gaping hole left in our hearts by Google Alerts), and once upon a time he founded Moz, but whatever.

He’s the author of Lost and Founder, and he’s currently writing another book with Amanda Natividad about zero-click marketing.

Oh, and he’s developing a video game with an amazing team (learn more at SnackBarStudio.com).

But the real important stuff is this: he’s an excellent cook, a wonderful travel companion, looks great in a blazer, and is quite possibly the best husband in the world.”


00:00 Intro
01:05 Traffic is tanking — and it’s not your fault
02:40 The rise of zero-click content
04:10 How Google and LinkedIn hoard attention
06:30 Measuring brand impact without traffic
09:00 What to do when SEO dies
11:15 How to be remembered
13:45 Focus on trust, not tricks
16:00 Rand’s challenge: build demand, not just traffic
18:25 Stop optimising for platforms that don’t serve you]]></description>
<enclosure  url='https://play.hubhopper.com/f8eb1e059a06090db974a870667c9e0e.mp3?s=rss-feed'  length='27970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1832</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051338/rand-fishkin-its-the-end-of-traffic-as-we-know-it.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051338/rand-fishkin-its-the-end-of-traffic-as-we-know-it.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to use AI to help create great content</title>
<link >https://listen.hubhopper.com/episode/how-to-use-ai-to-help-create-great-content-1788977418/33051339</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116168</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 17 Sep 2025 13:40:58 +0000</pubDate>
<itunes:summary ><![CDATA[Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. 

Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark.

- Frameworks for integrating AI into your content process
- Examples of AI-assisted content that actually works
- How to keep content original and avoid the “AI blandness” trap

0:00 – Intro
1:58 – What makes social video “social”
3:05 – Stop-the-scroll basics
3:43 – Algorithm shifts (vertical era)
4:48 – How AI fixes formats
7:07 – Tools to resize & reframe
8:01 – AI for repurposing
10:59 – Why humans still needed
14:04 – Hooks that work
17:39 – Confidence & experimenting
18:50 – Where to start
22:26 – Best AI tools
30:00 – Human vs AI trust
34:47 – Real examples
41:07 – When NOT to use AI
47:26 – Quickfire Q&A
55:09 – Wrap up

*************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. 

Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend creativity with technology without losing the human spark.

- Frameworks for integrating AI into your content process
- Examples of AI-assisted content that actually works
- How to keep content original and avoid the “AI blandness” trap

0:00 – Intro
1:58 – What makes social video “social”
3:05 – Stop-the-scroll basics
3:43 – Algorithm shifts (vertical era)
4:48 – How AI fixes formats
7:07 – Tools to resize & reframe
8:01 – AI for repurposing
10:59 – Why humans still needed
14:04 – Hooks that work
17:39 – Confidence & experimenting
18:50 – Where to start
22:26 – Best AI tools
30:00 – Human vs AI trust
34:47 – Real examples
41:07 – When NOT to use AI
47:26 – Quickfire Q&A
55:09 – Wrap up

*************

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/d468ec75dc7b0010215cbf21339a0063.mp3?s=rss-feed'  length='53420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3500</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051339/how-to-use-ai-to-help-create-great-content.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051339/how-to-use-ai-to-help-create-great-content.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to improve your brand\&apos;s AI visibility</title>
<link >https://listen.hubhopper.com/episode/how-to-improve-your-brands-ai-visibility-1788977418/33051340</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116243</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 10 Sep 2025 15:19:26 +0000</pubDate>
<itunes:summary ><![CDATA[Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.

Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.

- What AI visibility is and why it matters in 2025
- Practical ways to prepare your content and campaigns
- How AI visibility could reshape search, discovery, and visibility

0:00 AI reality check
0:54 Why AI visibility matters
2:03 Meet Lauren
7:17 GEO explained simply
8:14 Live demo: AI choosing products
11:07 Zero-click + warm buyer clicks
13:49 The “SUCH BINS” playbook
16:03 Why structure + FAQs help
19:50 Where AI pulls info from
35:16 How to test your AI visibility
37:24 Small-team: one smart starting point
48:07 B2B buying in the AI era
56:01 Next steps

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></itunes:summary>
<description ><![CDATA[Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.

Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered. Understanding it now gives marketers an edge before it becomes table stakes.

- What AI visibility is and why it matters in 2025
- Practical ways to prepare your content and campaigns
- How AI visibility could reshape search, discovery, and visibility

0:00 AI reality check
0:54 Why AI visibility matters
2:03 Meet Lauren
7:17 GEO explained simply
8:14 Live demo: AI choosing products
11:07 Zero-click + warm buyer clicks
13:49 The “SUCH BINS” playbook
16:03 Why structure + FAQs help
19:50 Where AI pulls info from
35:16 How to test your AI visibility
37:24 Small-team: one smart starting point
48:07 B2B buying in the AI era
56:01 Next steps

Please take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.]]></description>
<enclosure  url='https://play.hubhopper.com/3ab2cc76f42aa84c8e710bd1787dd8e1.mp3?s=rss-feed'  length='52840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3463</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051340/how-to-improve-your-brands-ai-visibility.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051340/how-to-improve-your-brands-ai-visibility.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >SEO tips for LLM\&apos;s with Crystal Carter, Wix</title>
<link >https://listen.hubhopper.com/episode/seo-tips-for-llms-with-crystal-carter-wix-1788977418/33051341</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116112</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Sep 2025 06:15:01 +0000</pubDate>
<itunes:summary ><![CDATA[ Crystal Carter – Wix

Talk Title: Lightning Talk

About Crystal (written by Azeem Ahmad, SEO and International speaker):

Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.

Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as Head of SEO Communications at Wix, she leads initiatives such as podcasts, blogs, and other knowledge-sharing platforms to ensure the industry is kept up to date with the latest news.

“She’s one of the brightest minds in the industry and isn’t afraid to challenge the status quo if needed.
Those who’ve attended her sessions will note her signature style of storytelling, which helps to embed key concepts and principles in the mind of the audience. All in all, you don’t want to miss a Crystal Carter session.”

00:00 - Intro 
00:15 - Why LLM visibility matters 
01:04 - Growth of AI platforms like DeepSeek and Gemini 
02:26 - Google traffic decline vs LLM growth 
03:45 - What this shift means for SEO 
04:44 - Static vs search-augmented LLMs 
05:48 - How to optimise for LLMs 
06:55 - LLM optimisation isn’t just SEO 
07:40 - Final thoughts and opportunity for marketers]]></itunes:summary>
<description ><![CDATA[ Crystal Carter – Wix

Talk Title: Lightning Talk

About Crystal (written by Azeem Ahmad, SEO and International speaker):

Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.

Not only is she regularly invited to deliver top-rated sessions at events internationally, in her role as Head of SEO Communications at Wix, she leads initiatives such as podcasts, blogs, and other knowledge-sharing platforms to ensure the industry is kept up to date with the latest news.

“She’s one of the brightest minds in the industry and isn’t afraid to challenge the status quo if needed.
Those who’ve attended her sessions will note her signature style of storytelling, which helps to embed key concepts and principles in the mind of the audience. All in all, you don’t want to miss a Crystal Carter session.”

00:00 - Intro 
00:15 - Why LLM visibility matters 
01:04 - Growth of AI platforms like DeepSeek and Gemini 
02:26 - Google traffic decline vs LLM growth 
03:45 - What this shift means for SEO 
04:44 - Static vs search-augmented LLMs 
05:48 - How to optimise for LLMs 
06:55 - LLM optimisation isn’t just SEO 
07:40 - Final thoughts and opportunity for marketers]]></description>
<enclosure  url='https://play.hubhopper.com/f2767fdfdb35c628f8441b45f1b76259.mp3?s=rss-feed'  length='6540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >428</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051341/seo-tips-for-llms-with-crystal-carter-wix.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051341/seo-tips-for-llms-with-crystal-carter-wix.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Stop Posting Every Day – Why This Marketer Grew Faster by Slowing Down</title>
<link >https://listen.hubhopper.com/episode/stop-posting-every-day-why-this-marketer-grew-faster-by-slowing-down-1788977418/33051342</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116225</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 29 Aug 2025 07:30:13 +0000</pubDate>
<itunes:summary ><![CDATA[“Posting every day won’t grow your brand... here’s what actually works.”

In this Hot Takes episode, Rachael Higgins (Founder of Because of Marketing) shares how she built a powerful brand without obsessing over daily content, follower counts, or going viral.

If you’re a solo creator, marketer, or business owner tired of chasing algorithms, this is for you.

From growing a 550k+ community to building an email list that converts, Rachel unpacks hard-earned truths on storytelling, burnout, and doing less… better.

#MarketingTips #SocialMediaStrategy #RachelHiggins #HotTakes #MarketingMeetup

Rachel Higgins, Because of Marketing, content strategy, social media burnout, marketing advice, stop posting every day, Instagram tips, marketing podcast, Marketing Meetup, hot takes marketing, creator strategy, email list tips, social growth 2025, B2B marketing, marketing insights, Grace Beverley, diary of a ceo, build community not followers, how to grow online]]></itunes:summary>
<description ><![CDATA[“Posting every day won’t grow your brand... here’s what actually works.”

In this Hot Takes episode, Rachael Higgins (Founder of Because of Marketing) shares how she built a powerful brand without obsessing over daily content, follower counts, or going viral.

If you’re a solo creator, marketer, or business owner tired of chasing algorithms, this is for you.

From growing a 550k+ community to building an email list that converts, Rachel unpacks hard-earned truths on storytelling, burnout, and doing less… better.

#MarketingTips #SocialMediaStrategy #RachelHiggins #HotTakes #MarketingMeetup

Rachel Higgins, Because of Marketing, content strategy, social media burnout, marketing advice, stop posting every day, Instagram tips, marketing podcast, Marketing Meetup, hot takes marketing, creator strategy, email list tips, social growth 2025, B2B marketing, marketing insights, Grace Beverley, diary of a ceo, build community not followers, how to grow online]]></description>
<enclosure  url='https://play.hubhopper.com/1c9ef41a39e7301ee73615cea028d8af.mp3?s=rss-feed'  length='10040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >657</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051342/stop-posting-every-day-why-this-marketer-grew-faster-by-slowing-down.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051342/stop-posting-every-day-why-this-marketer-grew-faster-by-slowing-down.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a great brand with Bronwen Foster-Butler CMO Finisterre</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-great-brand-with-bronwen-foster-butler-cmo-finisterre-1788977418/33051343</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116120</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 27 Aug 2025 06:00:03 +0000</pubDate>
<itunes:summary ><![CDATA[ Bronwen Foster-Butler – Finisterre

Talk Title: Lightning Talk

About Bronwen (written by El Etherington, TMM)

\"Bronwen is a force for good.
With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon, Burberry, and Pangaia.

Diversity, Equity & Inclusion is a priority for Bronwen, alongside sustainability — which is key to Finisterre’s brand, and Bronwen’s role as CMO embraces this.

An outdoor enthusiast (and snowboarding legend), you can find her at outdoor events across the country — and her meetings at Finisterre are often taken on a board in the sea.\"

00:00 - Intro 
00:10 - The origin of Finisterre 
01:10 - Cold water surf as a brand niche 
02:10 - What makes a great brand 
03:13 - Scaling through a niche 
04:50 - The importance of knowing your muse 
05:49 - Brand vs marketing 
06:00 - Culture is your brand 
07:00 - Purpose beyond profit 
08:08 - Summary: four tips to build a great brand]]></itunes:summary>
<description ><![CDATA[ Bronwen Foster-Butler – Finisterre

Talk Title: Lightning Talk

About Bronwen (written by El Etherington, TMM)

\"Bronwen is a force for good.
With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon, Burberry, and Pangaia.

Diversity, Equity & Inclusion is a priority for Bronwen, alongside sustainability — which is key to Finisterre’s brand, and Bronwen’s role as CMO embraces this.

An outdoor enthusiast (and snowboarding legend), you can find her at outdoor events across the country — and her meetings at Finisterre are often taken on a board in the sea.\"

00:00 - Intro 
00:10 - The origin of Finisterre 
01:10 - Cold water surf as a brand niche 
02:10 - What makes a great brand 
03:13 - Scaling through a niche 
04:50 - The importance of knowing your muse 
05:49 - Brand vs marketing 
06:00 - Culture is your brand 
07:00 - Purpose beyond profit 
08:08 - Summary: four tips to build a great brand]]></description>
<enclosure  url='https://play.hubhopper.com/063a0dffaf54ecdbc5663037ecd5dc86.mp3?s=rss-feed'  length='7800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >511</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051343/how-to-build-a-great-brand-with-bronwen-foster-butler-cmo-finisterre.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051343/how-to-build-a-great-brand-with-bronwen-foster-butler-cmo-finisterre.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What Marketers Can Learn from Bees: A Lesson in Exploration, ROI &amp; Survival</title>
<link >https://listen.hubhopper.com/episode/what-marketers-can-learn-from-bees-a-lesson-in-exploration-roi-survival-1788977418/33051344</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116167</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 08 Aug 2025 11:45:02 +0000</pubDate>
<itunes:summary ><![CDATA[Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.

 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees perfectly mirrors marketing strategy. Discover how loss aversion, probabilistic thinking, and the waggle dance can reshape how we think about ROI and long-term growth.

 Packed with real client examples, psychology insights, and a metaphor that’ll stick with you forever.

 Whether you’re building brand awareness or scaling performance, this will change how you see marketing.

⸻

0:00 – Intro: What Bees Have to Do with Marketing 
1:02 – The ROI Dilemma in Marketing 
2:58 – Forecasting and the Illusion of Control 
4:47 – TV Ads: Logic vs Psychology 
6:05 – Why We Need to Get Lucky 
8:18 – The Waggle Dance: Explained 
11:13 – Forager vs Scout Bees 
13:05 – What Happens When We Don\'t Explore 
15:04 – Explore vs Exploit in Brands 
18:12 – Real Client Case Studies 
22:29 – 3 Things You Must Remember

⸻

bees marketing lesson, marketing exploration, explore exploit strategy, waggle dance bees, marketing ROI explained, creative marketing talk, marketing mindset shift, brand building tips, probabilistic marketing, nature inspired business

⸻
#MarketingStrategy #BeesAndBusiness #ExploreVsExploit
]]]></itunes:summary>
<description ><![CDATA[Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.

 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees perfectly mirrors marketing strategy. Discover how loss aversion, probabilistic thinking, and the waggle dance can reshape how we think about ROI and long-term growth.

 Packed with real client examples, psychology insights, and a metaphor that’ll stick with you forever.

 Whether you’re building brand awareness or scaling performance, this will change how you see marketing.

⸻

0:00 – Intro: What Bees Have to Do with Marketing 
1:02 – The ROI Dilemma in Marketing 
2:58 – Forecasting and the Illusion of Control 
4:47 – TV Ads: Logic vs Psychology 
6:05 – Why We Need to Get Lucky 
8:18 – The Waggle Dance: Explained 
11:13 – Forager vs Scout Bees 
13:05 – What Happens When We Don\'t Explore 
15:04 – Explore vs Exploit in Brands 
18:12 – Real Client Case Studies 
22:29 – 3 Things You Must Remember

⸻

bees marketing lesson, marketing exploration, explore exploit strategy, waggle dance bees, marketing ROI explained, creative marketing talk, marketing mindset shift, brand building tips, probabilistic marketing, nature inspired business

⸻
#MarketingStrategy #BeesAndBusiness #ExploreVsExploit
]]]></description>
<enclosure  url='https://play.hubhopper.com/a6b809c2544f387990204b205ad8edab.mp3?s=rss-feed'  length='21770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1426</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051344/what-marketers-can-learn-from-bees-a-lesson-in-exploration-roi-survival.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051344/what-marketers-can-learn-from-bees-a-lesson-in-exploration-roi-survival.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to take your marketing international</title>
<link >https://listen.hubhopper.com/episode/how-to-take-your-marketing-international-1788977418/33051345</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116183</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 25 Jul 2025 14:14:29 +0000</pubDate>
<itunes:summary ><![CDATA[In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.

We focus on how to;

- Adapt and future-proof your brand voice and guidelines
- Localise beyond translation to truly connect
- Build a scalable workflow for consistent quality worldwide

0:00 Why localisation matters
2:26 Sponsor resources (free help)
3:42 Elizabeth’s background
7:03 What we’ll cover today
8:03 How to choose your markets
10:57 Voice vs tone in new languages
16:00 Why SEO writers beat translators
28:01 What to translate first (30-page rule)
31:02 Where AI translation works
35:00 Scaling without big budgets
55:45 Localisation as a growth lever

_________

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></itunes:summary>
<description ><![CDATA[In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.

We focus on how to;

- Adapt and future-proof your brand voice and guidelines
- Localise beyond translation to truly connect
- Build a scalable workflow for consistent quality worldwide

0:00 Why localisation matters
2:26 Sponsor resources (free help)
3:42 Elizabeth’s background
7:03 What we’ll cover today
8:03 How to choose your markets
10:57 Voice vs tone in new languages
16:00 Why SEO writers beat translators
28:01 What to translate first (30-page rule)
31:02 Where AI translation works
35:00 Scaling without big budgets
55:45 Localisation as a growth lever

_________

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/75d3c47f808510ce34cf80d6c2e283b0.mp3?s=rss-feed'  length='54140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3548</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051345/how-to-take-your-marketing-international.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051345/how-to-take-your-marketing-international.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Richard built and scaled Moo.com. Founder and CEO Richard Moross</title>
<link >https://listen.hubhopper.com/episode/how-richard-built-and-scaled-moocom-founder-and-ceo-richard-moross-1788977418/33051346</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116199</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 24 Jul 2025 12:33:18 +0000</pubDate>
<itunes:summary ><![CDATA[If you\'ve ever bought a business card, chance are you will know about moo.com. 

They are at the birth of so many new businesses and new jobs, but this isn\'t just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.

0:00 Start with gratitude
0:24 Early growth hack
2:55 Why first touchpoints make brands stick
5:55 Trust transfer tip
7:20 Stay human in an AI-noisy world
13:18 Phases of growth
16:46 Key pivot moments
22:02 Rebuilding brand muscle post-COVID
24:01 Journey from freefall to rebuild
35:56 The hire that changed everything
41:07 Do differently: raise more, invest in product/tech]]></itunes:summary>
<description ><![CDATA[If you\'ve ever bought a business card, chance are you will know about moo.com. 

They are at the birth of so many new businesses and new jobs, but this isn\'t just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.

0:00 Start with gratitude
0:24 Early growth hack
2:55 Why first touchpoints make brands stick
5:55 Trust transfer tip
7:20 Stay human in an AI-noisy world
13:18 Phases of growth
16:46 Key pivot moments
22:02 Rebuilding brand muscle post-COVID
24:01 Journey from freefall to rebuild
35:56 The hire that changed everything
41:07 Do differently: raise more, invest in product/tech]]></description>
<enclosure  url='https://play.hubhopper.com/4d07a932f2de190f59bbd6bf5b0fc984.mp3?s=rss-feed'  length='39580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2593</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051346/how-richard-built-and-scaled-moocom-founder-and-ceo-richard-moross.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051346/how-richard-built-and-scaled-moocom-founder-and-ceo-richard-moross.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to grow a high-functioning marketing team</title>
<link >https://listen.hubhopper.com/episode/how-to-grow-a-high-functioning-marketing-team-1788977418/33051347</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116240</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Jul 2025 15:18:48 +0000</pubDate>
<itunes:summary ><![CDATA[Naomi Walkland, CMO of Motorway

Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.

In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.

If you’re a CMO, Head of Marketing or just someone who cares deeply about leading well , this one’s for you.

0:00 Intro
2:06 Career arc
6:52 High-performing marketing team needs
8:52 Org design: deliver today, build for tomorrow
10:57 Hiring leaders to your gaps
12:58 How to build real self-awareness
16:01 Generalist vs specialist hiring
19:32 Mentors vs sponsors
22:02 Winning the B2B “seat at the table”
25:14 Hire vs outsource
28:20 Remote teams tips
33:39 Changing perceptions with proof and ROI
37:02 Managing the well-liked underperformer
41:17 Empathy with boundaries (for leaders)
45:52 Naomi’s recent leadership lessons
53:45 High performance without burnout
55:45 Wrap-up and next steps

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></itunes:summary>
<description ><![CDATA[Naomi Walkland, CMO of Motorway

Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.

In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.

If you’re a CMO, Head of Marketing or just someone who cares deeply about leading well , this one’s for you.

0:00 Intro
2:06 Career arc
6:52 High-performing marketing team needs
8:52 Org design: deliver today, build for tomorrow
10:57 Hiring leaders to your gaps
12:58 How to build real self-awareness
16:01 Generalist vs specialist hiring
19:32 Mentors vs sponsors
22:02 Winning the B2B “seat at the table”
25:14 Hire vs outsource
28:20 Remote teams tips
33:39 Changing perceptions with proof and ROI
37:02 Managing the well-liked underperformer
41:17 Empathy with boundaries (for leaders)
45:52 Naomi’s recent leadership lessons
53:45 High performance without burnout
55:45 Wrap-up and next steps

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/bf5ad7b0695cc2380bcc8039691f1f28.mp3?s=rss-feed'  length='52250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3424</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051347/how-to-grow-a-high-functioning-marketing-team.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051347/how-to-grow-a-high-functioning-marketing-team.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How can marketers do SEO in 2025</title>
<link >https://listen.hubhopper.com/episode/how-can-marketers-do-seo-in-2025-1788977418/33051348</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116152</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Jul 2025 14:57:19 +0000</pubDate>
<itunes:summary ><![CDATA[\"Traditional search is dead!\" - wellllll we don\'t agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we\'ll cover:

- how SEO is changing and what you need to do about it
- actionable tips to get you started quickly on SEO in a AI search world
- and as always, we\'ll have questions from the community (that\'s you!) 

Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you accelerate the growth of organic search traffic to a website. Both are highly respected thought leaders in SEO, so this session will be jam-packed full of great insights and advice.

0:00 Intro
5:45 Top worries: “Is SEO dead?”
7:20 Why brand is beating SEO
9:34 The real shift: diversify beyond Google
11:18 The 3 things that never change
15:35 Product-led content that drives revenue
17:53 Make your site the destination
21:39 Industry studies that create demand
23:18 Traditional SEO’s new role
26:00 Measuring what matters now
33:39 Promote ideas, not links
52:39 Tech SEO: hygiene, not strategy
55:37 Stop optimising for AI—solve user problems
59:50 Wrap-up and next steps

--

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></itunes:summary>
<description ><![CDATA[\"Traditional search is dead!\" - wellllll we don\'t agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we\'ll cover:

- how SEO is changing and what you need to do about it
- actionable tips to get you started quickly on SEO in a AI search world
- and as always, we\'ll have questions from the community (that\'s you!) 

Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you accelerate the growth of organic search traffic to a website. Both are highly respected thought leaders in SEO, so this session will be jam-packed full of great insights and advice.

0:00 Intro
5:45 Top worries: “Is SEO dead?”
7:20 Why brand is beating SEO
9:34 The real shift: diversify beyond Google
11:18 The 3 things that never change
15:35 Product-led content that drives revenue
17:53 Make your site the destination
21:39 Industry studies that create demand
23:18 Traditional SEO’s new role
26:00 Measuring what matters now
33:39 Promote ideas, not links
52:39 Tech SEO: hygiene, not strategy
55:37 Stop optimising for AI—solve user problems
59:50 Wrap-up and next steps

--

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/1f5a361f034deb62854b79c44dccadb8.mp3?s=rss-feed'  length='55100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3610</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051348/how-can-marketers-do-seo-in-2025.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051348/how-can-marketers-do-seo-in-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to grow your email in 2025</title>
<link >https://listen.hubhopper.com/episode/how-to-grow-your-email-in-2025-1788977418/33051349</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116226</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 09 Jul 2025 10:00:38 +0000</pubDate>
<itunes:summary ><![CDATA[How to grow your email in 2025

1️⃣ What will I learn?

Real email programmes that are driving exceptional results
Live examples of the 6 Cs in action
Case studies showing the 70/30 list growth strategy in action
Cross-channel campaigns that increase the effectiveness of email
Before and after examples of copy and design transformations

2️⃣ Who is this for?

Whether or not you\'ve followed along for the school, you\'ll get to see theory become practice, and whether you\'re a solo marketer or part of a large team, this session is designed with you in mind.

Also, you\'ll get an email containing links to all the DotDigital \'School of Email\' emails to date, so you can catch up 

3️⃣ Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Special thanks to Frank Brooks and Lauren Boyton]]></itunes:summary>
<description ><![CDATA[How to grow your email in 2025

1️⃣ What will I learn?

Real email programmes that are driving exceptional results
Live examples of the 6 Cs in action
Case studies showing the 70/30 list growth strategy in action
Cross-channel campaigns that increase the effectiveness of email
Before and after examples of copy and design transformations

2️⃣ Who is this for?

Whether or not you\'ve followed along for the school, you\'ll get to see theory become practice, and whether you\'re a solo marketer or part of a large team, this session is designed with you in mind.

Also, you\'ll get an email containing links to all the DotDigital \'School of Email\' emails to date, so you can catch up 

3️⃣ Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.

Special thanks to Frank Brooks and Lauren Boyton]]></description>
<enclosure  url='https://play.hubhopper.com/2196f499552d0d6ead93730213d69e1c.mp3?s=rss-feed'  length='55520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3638</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051349/how-to-grow-your-email-in-2025.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051349/how-to-grow-your-email-in-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lessons from growing a start up</title>
<link >https://listen.hubhopper.com/episode/lessons-from-growing-a-start-up-1788977418/33051350</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116141</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Jul 2025 22:06:45 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/72b984357a97b2df5a628da6ffefc2e6.mp3?s=rss-feed'  length='53890000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3531</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051350/lessons-from-growing-a-start-up.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051350/lessons-from-growing-a-start-up.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Supercharge search marketing</title>
<link >https://listen.hubhopper.com/episode/supercharge-search-marketing-1788977418/33051351</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116097</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 30 Jun 2025 11:25:09 +0000</pubDate>
<itunes:summary ><![CDATA[Recorded at our local TMM Reading event:

Lottie - Director of Behavioural Science and Innovation, dives into the fascinating world of buyer behaviour and competitive strategy. With 71% of loyal buyers switching brands each year, standing out is no longer optional.

Topics explored:
– The importance of tracking competitors and customer behaviour
– How to observe and decode what your competitors and customers are doing
– Ways to turn those insights into a sharper, more effective marketing strategy

Lottie brings together behavioural science, digital marketing, and innovation to show how brands can work smarter using data, psychology, and a little bit of digital wizardry. 

With a PhD and 12+ years of experience, she’s all about turning insights into action.]]></itunes:summary>
<description ><![CDATA[Recorded at our local TMM Reading event:

Lottie - Director of Behavioural Science and Innovation, dives into the fascinating world of buyer behaviour and competitive strategy. With 71% of loyal buyers switching brands each year, standing out is no longer optional.

Topics explored:
– The importance of tracking competitors and customer behaviour
– How to observe and decode what your competitors and customers are doing
– Ways to turn those insights into a sharper, more effective marketing strategy

Lottie brings together behavioural science, digital marketing, and innovation to show how brands can work smarter using data, psychology, and a little bit of digital wizardry. 

With a PhD and 12+ years of experience, she’s all about turning insights into action.]]></description>
<enclosure  url='https://play.hubhopper.com/be9d6279d8e10b0db5e2c682fed3d6c9.mp3?s=rss-feed'  length='29990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1965</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051351/supercharge-search-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051351/supercharge-search-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >how this creator grew to over 100,000 followers on LinkedIn</title>
<link >https://listen.hubhopper.com/episode/how-this-creator-grew-to-over-100000-followers-on-linkedin-1788977418/33051352</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116189</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 24 Jun 2025 13:43:33 +0000</pubDate>
<itunes:summary ><![CDATA[We hear so much advice from folks these days about how to grow on social media, but a lot of it isn\'t grounded in a reality for people trying to build something from scratch.

This session is different.

A practical story from someone who has done it themselves recently. Rachel, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.

This is her story of building a social following from the ground up. What worked, what didn’t, and what she’d do differently if she had to start again tomorrow.

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></itunes:summary>
<description ><![CDATA[We hear so much advice from folks these days about how to grow on social media, but a lot of it isn\'t grounded in a reality for people trying to build something from scratch.

This session is different.

A practical story from someone who has done it themselves recently. Rachel, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.

This is her story of building a social following from the ground up. What worked, what didn’t, and what she’d do differently if she had to start again tomorrow.

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/9561d304f1482bf7ecc1024f82cd55c4.mp3?s=rss-feed'  length='53950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3535</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051352/how-this-creator-grew-to-over-100000-followers-on-linkedin.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051352/how-this-creator-grew-to-over-100000-followers-on-linkedin.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Growing a freelance business</title>
<link >https://listen.hubhopper.com/episode/growing-a-freelance-business-1788977418/33051353</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116184</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 17 Jun 2025 14:48:47 +0000</pubDate>
<itunes:summary ><![CDATA[Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you\'re already solo or pondering a career change, this session will be packed with tips and advice. We\'ll cover:

- how to get started and stand out
- pitfalls to watch out for!
- why more people than ever are going solo
- ways to grow when you\'re doing allllll the things

--

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></itunes:summary>
<description ><![CDATA[Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you\'re already solo or pondering a career change, this session will be packed with tips and advice. We\'ll cover:

- how to get started and stand out
- pitfalls to watch out for!
- why more people than ever are going solo
- ways to grow when you\'re doing allllll the things

--

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.]]></description>
<enclosure  url='https://play.hubhopper.com/8c40b8b77014c35fe16b8920e4b64f51.mp3?s=rss-feed'  length='53740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3522</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051353/growing-a-freelance-business.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051353/growing-a-freelance-business.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Inside Adobe: Global Marketing, AI, and the Women’s FA Cup</title>
<link >https://listen.hubhopper.com/episode/inside-adobe-global-marketing-ai-and-the-womens-fa-cup-1788977418/33051354</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116233</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 16 Jun 2025 14:20:16 +0000</pubDate>
<itunes:summary ><![CDATA[Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.

As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.

In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women\'s FA.

00:00:00 Introduction & Guest Role at Adobe
00:01:56 Why Adobe Partnered with the Women’s FA Cup
00:04:15 Empowering Grassroots Clubs with Creative Tools
00:07:03 Global Fan Engagement Strategy (inc. Real Madrid)
00:10:50 What Real Partnership Looks Like in Practice
00:13:32 How Adobe Stays Relevant After 40 Years
00:16:05 Balancing Global Scale with Local Relevance
00:19:23 Leading with Trust, Optimism & “Failing Forward”
00:25:00 Creating at Speed Without Losing Brand Integrity
00:29:40 Using AI Internally to Solve Real Challenges
00:32:12 Ethical AI, Creative Workflows & Transparency
00:38:45 Final Question: Arsenal’s Next Title Shot]]></itunes:summary>
<description ><![CDATA[Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.

As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.

In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women\'s FA.

00:00:00 Introduction & Guest Role at Adobe
00:01:56 Why Adobe Partnered with the Women’s FA Cup
00:04:15 Empowering Grassroots Clubs with Creative Tools
00:07:03 Global Fan Engagement Strategy (inc. Real Madrid)
00:10:50 What Real Partnership Looks Like in Practice
00:13:32 How Adobe Stays Relevant After 40 Years
00:16:05 Balancing Global Scale with Local Relevance
00:19:23 Leading with Trust, Optimism & “Failing Forward”
00:25:00 Creating at Speed Without Losing Brand Integrity
00:29:40 Using AI Internally to Solve Real Challenges
00:32:12 Ethical AI, Creative Workflows & Transparency
00:38:45 Final Question: Arsenal’s Next Title Shot]]></description>
<enclosure  url='https://play.hubhopper.com/d35d88a91a9753b5e72e994284f1a0b7.mp3?s=rss-feed'  length='36220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2373</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051354/inside-adobe-global-marketing-ai-and-the-womens-fa-cup.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051354/inside-adobe-global-marketing-ai-and-the-womens-fa-cup.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to grow your marketing agency in 2025: Stephen Kenwright</title>
<link >https://listen.hubhopper.com/episode/how-to-grow-your-marketing-agency-in-2025-stephen-kenwright-1788977418/33051355</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116239</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 27 May 2025 14:52:57 +0000</pubDate>
<itunes:summary ><![CDATA[2025 is a difficult time to be growing an agency. So, how do we actually make a success of it? Stephen Kenwright has joined agencies, grown agencies and even sold agencies. In this webinar, we cover:

- What are the principal challenges facing agencies today?
- Learn how we can navigate them, and what is simply part of the model?
- And get Stephen\'s advice on growing agencies in 2025

Of course - all while taking your questions, too.

-

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Stickybeak - making your marketing more effective by getting genuine consumer feedback. Test your stuff. Be more awesome. ]]></itunes:summary>
<description ><![CDATA[2025 is a difficult time to be growing an agency. So, how do we actually make a success of it? Stephen Kenwright has joined agencies, grown agencies and even sold agencies. In this webinar, we cover:

- What are the principal challenges facing agencies today?
- Learn how we can navigate them, and what is simply part of the model?
- And get Stephen\'s advice on growing agencies in 2025

Of course - all while taking your questions, too.

-

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Stickybeak - making your marketing more effective by getting genuine consumer feedback. Test your stuff. Be more awesome. ]]></description>
<enclosure  url='https://play.hubhopper.com/8d9c0b2ced4e993535f582566802b270.mp3?s=rss-feed'  length='53310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3493</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051355/how-to-grow-your-marketing-agency-in-2025-stephen-kenwright.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051355/how-to-grow-your-marketing-agency-in-2025-stephen-kenwright.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Autotrader build brand</title>
<link >https://listen.hubhopper.com/episode/how-autotrader-build-brand-1788977418/33051356</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116135</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 23 May 2025 15:41:57 +0000</pubDate>
<itunes:summary ><![CDATA[This was a recording from a Marketing Meetup Event held in Autotrader\'s offices. 

Max Hopkinson from The Keynote Club asked Roxanne, their Head of Brand and Ben, their Product Director about how a a business like Autotrader has successfully transformed form a traditional publisher into a modern business.

During the conversation they delve into topics that make you realise, even companies as large and successful as Autotrader are on a continual journey of improvement]]></itunes:summary>
<description ><![CDATA[This was a recording from a Marketing Meetup Event held in Autotrader\'s offices. 

Max Hopkinson from The Keynote Club asked Roxanne, their Head of Brand and Ben, their Product Director about how a a business like Autotrader has successfully transformed form a traditional publisher into a modern business.

During the conversation they delve into topics that make you realise, even companies as large and successful as Autotrader are on a continual journey of improvement]]></description>
<enclosure  url='https://play.hubhopper.com/b971630b700d93ca654d6305b48ef642.mp3?s=rss-feed'  length='34380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2252</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051356/how-autotrader-build-brand.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051356/how-autotrader-build-brand.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How marketers can use AI to be more efficient</title>
<link >https://listen.hubhopper.com/episode/how-marketers-can-use-ai-to-be-more-efficient-1788977418/33051357</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116159</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 21 May 2025 12:23:14 +0000</pubDate>
<itunes:summary ><![CDATA[Marketers cite one of their biggest challenges (if not the biggest) is a lack of time. This session is a direct response to that.

In 30 minutes, we’ll explore how AI can help you work more efficiently without needing to be technical. A practical, real-world look at how marketers can use AI to ease pressure, free up headspace, and produce better work.

The talk is aimed at individuals feeling overwhelmed by demands on their time, and curious about how AI could help, but don’t know where to start.

---

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Stickybeak - making your marketing more effective by getting genuine consumer feedback. Test your stuff. Be more awesome. ]]></itunes:summary>
<description ><![CDATA[Marketers cite one of their biggest challenges (if not the biggest) is a lack of time. This session is a direct response to that.

In 30 minutes, we’ll explore how AI can help you work more efficiently without needing to be technical. A practical, real-world look at how marketers can use AI to ease pressure, free up headspace, and produce better work.

The talk is aimed at individuals feeling overwhelmed by demands on their time, and curious about how AI could help, but don’t know where to start.

---

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Stickybeak - making your marketing more effective by getting genuine consumer feedback. Test your stuff. Be more awesome. ]]></description>
<enclosure  url='https://play.hubhopper.com/563f40159acef4a0b5ce4eb9cb31cc67.mp3?s=rss-feed'  length='55220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3618</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051357/how-marketers-can-use-ai-to-be-more-efficient.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051357/how-marketers-can-use-ai-to-be-more-efficient.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get to better ideas — Pieter-Paul and Matt from Better Briefs</title>
<link >https://listen.hubhopper.com/episode/how-to-get-to-better-ideas-pieter-paul-and-matt-from-better-briefs-1788977418/33051358</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116182</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 14 May 2025 08:58:06 +0000</pubDate>
<itunes:summary ><![CDATA[Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.

Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. 

In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.

They’ll cover: 
- What’s holding better ideas back for your brand? 
- Common mistakes made when evaluating ideas
- Practical tips to improve your creative decision-making]]></itunes:summary>
<description ><![CDATA[Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.

Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. 

In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.

They’ll cover: 
- What’s holding better ideas back for your brand? 
- Common mistakes made when evaluating ideas
- Practical tips to improve your creative decision-making]]></description>
<enclosure  url='https://play.hubhopper.com/f94348154a0e6a01a4ef78a5b3dfc0e6.mp3?s=rss-feed'  length='55350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3627</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051358/how-to-get-to-better-ideas-pieter-paul-and-matt-from-better-briefs.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051358/how-to-get-to-better-ideas-pieter-paul-and-matt-from-better-briefs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI for Everyone: A non technical introduction</title>
<link >https://listen.hubhopper.com/episode/ai-for-everyone-a-non-technical-introduction-1788977418/33051359</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116193</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 09 May 2025 11:55:10 +0000</pubDate>
<itunes:summary ><![CDATA[AI is everywhere and it can be overwhelming, especially as it is changing so fast. If you are curious but cautious or perhaps you want to get better outputs then you want to watch this.

In this talk (The Marketing Meetup Reading IRL), Nick Crawford gave a no-nonsense, practical dive into how AI can become your most powerful business (and home) ally. 

Here is what it includes: 
What is AI: From 1950s concepts to today\'s practical applications
The power of prompting: Get expert results with a structured approach
Some live demonstrations of AI tools: Welcome to the art of the possible

AI isn\'t about replacing humans, it\'s about combining experience with exciting potential. Come curious, leave inspired.

Thanks to ‪@EventStreamVideo‬ for recording this session it\'s available on replay.]]></itunes:summary>
<description ><![CDATA[AI is everywhere and it can be overwhelming, especially as it is changing so fast. If you are curious but cautious or perhaps you want to get better outputs then you want to watch this.

In this talk (The Marketing Meetup Reading IRL), Nick Crawford gave a no-nonsense, practical dive into how AI can become your most powerful business (and home) ally. 

Here is what it includes: 
What is AI: From 1950s concepts to today\'s practical applications
The power of prompting: Get expert results with a structured approach
Some live demonstrations of AI tools: Welcome to the art of the possible

AI isn\'t about replacing humans, it\'s about combining experience with exciting potential. Come curious, leave inspired.

Thanks to ‪@EventStreamVideo‬ for recording this session it\'s available on replay.]]></description>
<enclosure  url='https://play.hubhopper.com/dc23526af105eb2ec5f0107d2510274e.mp3?s=rss-feed'  length='51800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3394</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051359/ai-for-everyone-a-non-technical-introduction.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051359/ai-for-everyone-a-non-technical-introduction.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to justify and track brand marketing</title>
<link >https://listen.hubhopper.com/episode/how-to-justify-and-track-brand-marketing-1788977418/33051360</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116151</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 29 Apr 2025 14:37:28 +0000</pubDate>
<itunes:summary ><![CDATA[Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you\'re juggling 15 other things. 

This session is for every marketer who\'s ever struggled to prove that brand work is more than just vibes. Tracksuit\'s country lead Dan Fleming will help you with:

- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you\'re short on time and budget.
- Making brand measurable – Simple frameworks for linking brand activity to business impact, even if attribution is messy.
- Tracking depending on spend – Low-cost to premium ways to track your brand over time and show progress to stakeholders.

00:00 – Intro: Why brand tracking matters
01:44 – Dan’s story: From VC to brand believer
04:11 – What we’ll cover in this session
05:00 – What is brand marketing today?
10:05 – What metrics actually matter?
12:57 – TikTok study: Impressions ≠ awareness
16:25 – Brand vs performance: Why it’s not either/or
20:00 – The phone test: Future vs current demand
22:00 – Making the case to your CFO
27:30 – What to do when budgets are cut
30:55 – Brand as delayed-response marketing
33:20 – Tools for tracking brand at different stages
40:10 – RealReal case study: Brand = $15m uplift
43:00 – Founders and brand trust
47:20 – How to build brand with a small team]]></itunes:summary>
<description ><![CDATA[Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you\'re juggling 15 other things. 

This session is for every marketer who\'s ever struggled to prove that brand work is more than just vibes. Tracksuit\'s country lead Dan Fleming will help you with:

- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you\'re short on time and budget.
- Making brand measurable – Simple frameworks for linking brand activity to business impact, even if attribution is messy.
- Tracking depending on spend – Low-cost to premium ways to track your brand over time and show progress to stakeholders.

00:00 – Intro: Why brand tracking matters
01:44 – Dan’s story: From VC to brand believer
04:11 – What we’ll cover in this session
05:00 – What is brand marketing today?
10:05 – What metrics actually matter?
12:57 – TikTok study: Impressions ≠ awareness
16:25 – Brand vs performance: Why it’s not either/or
20:00 – The phone test: Future vs current demand
22:00 – Making the case to your CFO
27:30 – What to do when budgets are cut
30:55 – Brand as delayed-response marketing
33:20 – Tools for tracking brand at different stages
40:10 – RealReal case study: Brand = $15m uplift
43:00 – Founders and brand trust
47:20 – How to build brand with a small team]]></description>
<enclosure  url='https://play.hubhopper.com/c1527675b9366778fb4a42f09b6c9f7c.mp3?s=rss-feed'  length='52840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3462</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051360/how-to-justify-and-track-brand-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051360/how-to-justify-and-track-brand-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >how to create your perfect talk</title>
<link >https://listen.hubhopper.com/episode/how-to-create-your-perfect-talk-1788977418/33051361</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116154</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Apr 2025 15:41:22 +0000</pubDate>
<itunes:summary ><![CDATA[Public speaking is hard for lots of reasons. Sometimes it\'s a confidence thing - sometimes it\'s just about figuring out what you can speak on with authority. In this workshop Max will help you:

- Uncover your speaking territory: what should you actually be talking about?
- Build your talk outline using best practice structures
- And help you take your talk to the next level with tips around rhetorical devices

Max runs The Keynote Club, which runs a high-stakes speaker series to test your talk and get it ready for the world 

00:00 – Meet Max Hopkinson
03:05 – The sweet spot of a great talk
06:10 – Do you have the right to speak on a topic?
10:55 – Finding your ideal audience
16:20 – Max’s 6-box method
21:00 – Write a strong intro
23:15 – The “rule of 3” works 
26:40 – Start with impact
30:30 – Craft a satisfying ending
38:10 – Book your first speaking gig]]></itunes:summary>
<description ><![CDATA[Public speaking is hard for lots of reasons. Sometimes it\'s a confidence thing - sometimes it\'s just about figuring out what you can speak on with authority. In this workshop Max will help you:

- Uncover your speaking territory: what should you actually be talking about?
- Build your talk outline using best practice structures
- And help you take your talk to the next level with tips around rhetorical devices

Max runs The Keynote Club, which runs a high-stakes speaker series to test your talk and get it ready for the world 

00:00 – Meet Max Hopkinson
03:05 – The sweet spot of a great talk
06:10 – Do you have the right to speak on a topic?
10:55 – Finding your ideal audience
16:20 – Max’s 6-box method
21:00 – Write a strong intro
23:15 – The “rule of 3” works 
26:40 – Start with impact
30:30 – Craft a satisfying ending
38:10 – Book your first speaking gig]]></description>
<enclosure  url='https://play.hubhopper.com/24df9bb927c1789cd1b3134b4d2e574d.mp3?s=rss-feed'  length='57310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3755</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051361/how-to-create-your-perfect-talk.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051361/how-to-create-your-perfect-talk.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >SURREAL\&apos;s Copywriter: How to build great brands using words</title>
<link >https://listen.hubhopper.com/episode/surreals-copywriter-how-to-build-great-brands-using-words-1788977418/33051362</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116166</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 09 Apr 2025 18:52:25 +0000</pubDate>
<itunes:summary ><![CDATA[John Thornton has been one of the principle ‘voices’ behind brands such as Innocent Smoothies and SURREAL for several years. In this time, he’s leant his copywriting skills to make each brand genuinely distinctive in their markets. But how does he do it?

In this webinar, we:

- Hear John’s experience of how he uses copy to build brands
- Leave you with tips to try for your own copywriting
- And, take your questions and scenarios to help solve common brand-building problems

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Stickybeak - making your marketing more effective by getting genuine consumer feedback. Test your stuff. Be more awesome. ]]></itunes:summary>
<description ><![CDATA[John Thornton has been one of the principle ‘voices’ behind brands such as Innocent Smoothies and SURREAL for several years. In this time, he’s leant his copywriting skills to make each brand genuinely distinctive in their markets. But how does he do it?

In this webinar, we:

- Hear John’s experience of how he uses copy to build brands
- Leave you with tips to try for your own copywriting
- And, take your questions and scenarios to help solve common brand-building problems

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

Stickybeak - making your marketing more effective by getting genuine consumer feedback. Test your stuff. Be more awesome. ]]></description>
<enclosure  url='https://play.hubhopper.com/fa492de6f114332c57587f117a35aa85.mp3?s=rss-feed'  length='54520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3572</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051362/surreals-copywriter-how-to-build-great-brands-using-words.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051362/surreals-copywriter-how-to-build-great-brands-using-words.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What working at Google taught me about \&apos;branding\&apos; growing businesses</title>
<link >https://listen.hubhopper.com/episode/what-working-at-google-taught-me-about-branding-growing-businesses-1788977418/33051363</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116195</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Apr 2025 15:29:31 +0000</pubDate>
<itunes:summary ><![CDATA[In her previous role as Senior Director of Brand & Reputation at Google, Nishma led game-changing campaigns.

Today - she\'s growing her own business - starting from scratch

So - what can marketing a large corporate teach you about growing a SME? In this session - we\'ll find out.

00:00 – Introduction and welcome back
Joe opens the session and introduces Nishma Patel Robb, highlighting her experience and background.

04:00 – Why Nishma left Google to start Glittersphere
The personal moment that sparked Nishma’s decision to support brilliant women through personal brand building.

10:20 – What big corporates teach you (and what they don’t)
Key lessons from leading brands at scale — and what changes when you go solo.

22:00 – How to build a personal brand that drives real business growth
Why founders and leaders need to show up online, and how to start with impact.

25:00 – The core elements of a strong brand
Clarity, connection, and consistency — Nishma’s formula for brand building in 2025.

28:00 – Storytelling that actually works
How to use storytelling to resonate with your audience, not just talk at them.]]></itunes:summary>
<description ><![CDATA[In her previous role as Senior Director of Brand & Reputation at Google, Nishma led game-changing campaigns.

Today - she\'s growing her own business - starting from scratch

So - what can marketing a large corporate teach you about growing a SME? In this session - we\'ll find out.

00:00 – Introduction and welcome back
Joe opens the session and introduces Nishma Patel Robb, highlighting her experience and background.

04:00 – Why Nishma left Google to start Glittersphere
The personal moment that sparked Nishma’s decision to support brilliant women through personal brand building.

10:20 – What big corporates teach you (and what they don’t)
Key lessons from leading brands at scale — and what changes when you go solo.

22:00 – How to build a personal brand that drives real business growth
Why founders and leaders need to show up online, and how to start with impact.

25:00 – The core elements of a strong brand
Clarity, connection, and consistency — Nishma’s formula for brand building in 2025.

28:00 – Storytelling that actually works
How to use storytelling to resonate with your audience, not just talk at them.]]></description>
<enclosure  url='https://play.hubhopper.com/5c58919bfa756d47cac098fe8ebea71d.mp3?s=rss-feed'  length='55030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3606</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051363/what-working-at-google-taught-me-about-branding-growing-businesses.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051363/what-working-at-google-taught-me-about-branding-growing-businesses.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Graphic design tips for busy marketers without a design background - Dave Officer</title>
<link >https://listen.hubhopper.com/episode/graphic-design-tips-for-busy-marketers-without-a-design-background-dave-officer-1788977418/33051364</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116132</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 Mar 2025 16:04:12 +0000</pubDate>
<itunes:summary ><![CDATA[Many marketers will pop into Canva or Adobe Express to create a quick graphic. But, a lot of us are making the same mistakes. Some of which can be easily fixed - either with small pieces of advice, or a more broad sense of placing the graphic within your brand’s story.

In this webinar we:

- Help solve a few of the most common design mistakes that folks make with their graphics
- Provide
- And then, speak to how to create graphics that really tell the story of your brand and product
- And, take your questions and scenarios to help solve common brand building problems

00:00 – Intro: Why copywriters need design skills now
03:30 – The 10 essential design principles (with live Canva demos)
09:00 – How to use contrast, balance & hierarchy like a pro
21:00 – The power of white space (and how to defend it to clients)
30:00 – Grids, alignment & the rule of thirds explained clearly
34:00 – Sizing text using the Golden Ratio: a quick trick
43:00 – When to follow brand guidelines—and when to break them

1:00:00 – Dave’s favourite design tools: Adobe vs Canva vs Affinity
1:02:00 – How to use AI imagery without it looking… weird
1:09:00 – Getting a better brief: what to ask your team
1:12:30 – Logo design: sizing, file types, and responsive logos
1:15:00 – Avoiding overwhelm: how to present design info clearly]]></itunes:summary>
<description ><![CDATA[Many marketers will pop into Canva or Adobe Express to create a quick graphic. But, a lot of us are making the same mistakes. Some of which can be easily fixed - either with small pieces of advice, or a more broad sense of placing the graphic within your brand’s story.

In this webinar we:

- Help solve a few of the most common design mistakes that folks make with their graphics
- Provide
- And then, speak to how to create graphics that really tell the story of your brand and product
- And, take your questions and scenarios to help solve common brand building problems

00:00 – Intro: Why copywriters need design skills now
03:30 – The 10 essential design principles (with live Canva demos)
09:00 – How to use contrast, balance & hierarchy like a pro
21:00 – The power of white space (and how to defend it to clients)
30:00 – Grids, alignment & the rule of thirds explained clearly
34:00 – Sizing text using the Golden Ratio: a quick trick
43:00 – When to follow brand guidelines—and when to break them

1:00:00 – Dave’s favourite design tools: Adobe vs Canva vs Affinity
1:02:00 – How to use AI imagery without it looking… weird
1:09:00 – Getting a better brief: what to ask your team
1:12:30 – Logo design: sizing, file types, and responsive logos
1:15:00 – Avoiding overwhelm: how to present design info clearly]]></description>
<enclosure  url='https://play.hubhopper.com/ee84a5fcf2a2caf581c000dd33dafea4.mp3?s=rss-feed'  length='71130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4661</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051364/graphic-design-tips-for-busy-marketers-without-a-design-background-dave-officer.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051364/graphic-design-tips-for-busy-marketers-without-a-design-background-dave-officer.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >BUSTING five branding myths</title>
<link >https://listen.hubhopper.com/episode/busting-five-branding-myths-1788977418/33051365</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116197</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 12 Mar 2025 07:55:14 +0000</pubDate>
<itunes:summary ><![CDATA[There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward.

Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you should NOT

1. Start with strategy
2. Leave it to the experts
3. Put customers first
4. Create brand guidelines
5. Focus on consistency

Come join Sarah and Rachel to focus your efforts, eliminate the jargon and build your brand with confidence so it can reach its potential and grow revenue.

---

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></itunes:summary>
<description ><![CDATA[There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward.

Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you should NOT

1. Start with strategy
2. Leave it to the experts
3. Put customers first
4. Create brand guidelines
5. Focus on consistency

Come join Sarah and Rachel to focus your efforts, eliminate the jargon and build your brand with confidence so it can reach its potential and grow revenue.

---

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></description>
<enclosure  url='https://play.hubhopper.com/85df4b5166cf02c42515131cf0143abb.mp3?s=rss-feed'  length='56780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3721</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051365/busting-five-branding-myths.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051365/busting-five-branding-myths.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to ensure your team stay consistent with your brand</title>
<link >https://listen.hubhopper.com/episode/how-to-ensure-your-team-stay-consistent-with-your-brand-1788977418/33051366</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116102</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 07 Mar 2025 14:31:38 +0000</pubDate>
<itunes:summary ><![CDATA[How can you convince the team to care as much about your brand as you do? How can you get them on board with using the correct files - in this right way?

In this webinar, we will explore:

- How to get the rest of the team to understand the value of brand consistency
- Hear some examples of brands who do this well, and how they do it
- And, take your questions and scenarios to help solve common problems with getting the team involved in your brand building efforts]]></itunes:summary>
<description ><![CDATA[How can you convince the team to care as much about your brand as you do? How can you get them on board with using the correct files - in this right way?

In this webinar, we will explore:

- How to get the rest of the team to understand the value of brand consistency
- Hear some examples of brands who do this well, and how they do it
- And, take your questions and scenarios to help solve common problems with getting the team involved in your brand building efforts]]></description>
<enclosure  url='https://play.hubhopper.com/c487c4917c248139b8216982ed2a5643.mp3?s=rss-feed'  length='54770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3589</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051366/how-to-ensure-your-team-stay-consistent-with-your-brand.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051366/how-to-ensure-your-team-stay-consistent-with-your-brand.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The secrets to creating AI agents for marketers</title>
<link >https://listen.hubhopper.com/episode/the-secrets-to-creating-ai-agents-for-marketers-1788977418/33051367</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116136</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 25 Feb 2025 15:36:44 +0000</pubDate>
<itunes:summary ><![CDATA[There is a lot of chat around AI agents (AI that is capable of autonomously performing tasks on behalf of a user or another system). Some of the chat is useful. Some, not so much.

So what do marketers need to know about AI agents? In this session we will:

- Define what we really mean by AI agents
- Look to separate the hype from the reality by understanding what marketers need to know about AI agents
- And point you in the direction of how to start building your own]]></itunes:summary>
<description ><![CDATA[There is a lot of chat around AI agents (AI that is capable of autonomously performing tasks on behalf of a user or another system). Some of the chat is useful. Some, not so much.

So what do marketers need to know about AI agents? In this session we will:

- Define what we really mean by AI agents
- Look to separate the hype from the reality by understanding what marketers need to know about AI agents
- And point you in the direction of how to start building your own]]></description>
<enclosure  url='https://play.hubhopper.com/ade6e6fd4c3dbbda5de9ce42beb79157.mp3?s=rss-feed'  length='57720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3782</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051367/the-secrets-to-creating-ai-agents-for-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051367/the-secrets-to-creating-ai-agents-for-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to stop overthinking and (finally) start taking action: the workshop</title>
<link >https://listen.hubhopper.com/episode/how-to-stop-overthinking-and-finally-start-taking-action-the-workshop-1788977418/33051368</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116173</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 Feb 2025 21:19:13 +0000</pubDate>
<itunes:summary ><![CDATA[Kirsty Hulse, Founder at ROAR! Training walks us through how to manage the internal doubts we have so we can just move forward.

This is a 2 hour workshop that will give you the tools, understanding and techniques to give yourself a bit more confidence to achieve the things you want]]></itunes:summary>
<description ><![CDATA[Kirsty Hulse, Founder at ROAR! Training walks us through how to manage the internal doubts we have so we can just move forward.

This is a 2 hour workshop that will give you the tools, understanding and techniques to give yourself a bit more confidence to achieve the things you want]]></description>
<enclosure  url='https://play.hubhopper.com/5f07d97cd8585e85e21014f2bdcadb74.mp3?s=rss-feed'  length='107940000'  type='audio/mpeg' ></enclosure>
<itunes:duration >7074</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051368/how-to-stop-overthinking-and-finally-start-taking-action-the-workshop.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051368/how-to-stop-overthinking-and-finally-start-taking-action-the-workshop.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Personal Branding - a step by step guide</title>
<link >https://listen.hubhopper.com/episode/personal-branding-a-step-by-step-guide-1788977418/33051369</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116123</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 Feb 2025 19:24:39 +0000</pubDate>
<itunes:summary ><![CDATA[Personal branding is a huge part of how so many of us do business today - but, there remains a lot of mystery around it, too.

Ash Jones and Claudia Cardinali have worked on some of the most recognisable business personal brands in our industry today - including Steven Bartlett and Gary Neville.

In this session, we explore:

- What does personal brand mean in 2025?
- And, some practical tips for building your personal brand in the current environment]]></itunes:summary>
<description ><![CDATA[Personal branding is a huge part of how so many of us do business today - but, there remains a lot of mystery around it, too.

Ash Jones and Claudia Cardinali have worked on some of the most recognisable business personal brands in our industry today - including Steven Bartlett and Gary Neville.

In this session, we explore:

- What does personal brand mean in 2025?
- And, some practical tips for building your personal brand in the current environment]]></description>
<enclosure  url='https://play.hubhopper.com/bf63a7f2b1eb1fc77f615d4dbe8f88fc.mp3?s=rss-feed'  length='70640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4629</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051369/personal-branding-a-step-by-step-guide.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051369/personal-branding-a-step-by-step-guide.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The secrets of launching a branded community event</title>
<link >https://listen.hubhopper.com/episode/the-secrets-of-launching-a-branded-community-event-1788977418/33051370</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116178</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 03 Feb 2025 09:25:50 +0000</pubDate>
<itunes:summary ><![CDATA[Ian Covey is one of life\'s good guys.

Reaching mid-40s and wanting to make a bit more of an impact, Ian decided to raise £50k for charity before he was 50. And he is well on his way! https://onemorelap.co.uk/

Thanks to www.yourvideoteam.co.uk for recording the talk at our event in Kent run by the wonderful Helen and James from https://www.thegoodstuffgroup.co.uk/]]></itunes:summary>
<description ><![CDATA[Ian Covey is one of life\'s good guys.

Reaching mid-40s and wanting to make a bit more of an impact, Ian decided to raise £50k for charity before he was 50. And he is well on his way! https://onemorelap.co.uk/

Thanks to www.yourvideoteam.co.uk for recording the talk at our event in Kent run by the wonderful Helen and James from https://www.thegoodstuffgroup.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/2c8027a3ea0d6d86cb909d6217151233.mp3?s=rss-feed'  length='18880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1237</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051370/the-secrets-of-launching-a-branded-community-event.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051370/the-secrets-of-launching-a-branded-community-event.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Diary of a burnout survivor</title>
<link >https://listen.hubhopper.com/episode/diary-of-a-burnout-survivor-1788977418/33051371</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116217</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 Jan 2025 16:57:32 +0000</pubDate>
<itunes:summary ><![CDATA[Rita Cidre for a candid conversation about surviving burnout and creating a sustainable marketing career you love. In this honest and practical webinar, Rita will share her personal experience with burnout and the strategies that helped her recover and thrive through:

- Learn about burnout in marketing from someone who\'s been there.
- Help you recognise the hidden signs of burnout in marketing before they lead to crisis.
- Hear practical strategies to protect your well-being while excelling in your role.

This is a great opportunity to learn from someone who\'s been there and gain the insights you need to stay passionate about marketing while protecting your wellbeing]]></itunes:summary>
<description ><![CDATA[Rita Cidre for a candid conversation about surviving burnout and creating a sustainable marketing career you love. In this honest and practical webinar, Rita will share her personal experience with burnout and the strategies that helped her recover and thrive through:

- Learn about burnout in marketing from someone who\'s been there.
- Help you recognise the hidden signs of burnout in marketing before they lead to crisis.
- Hear practical strategies to protect your well-being while excelling in your role.

This is a great opportunity to learn from someone who\'s been there and gain the insights you need to stay passionate about marketing while protecting your wellbeing]]></description>
<enclosure  url='https://play.hubhopper.com/95515021a693e177122c7812b54de69b.mp3?s=rss-feed'  length='55400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3630</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051371/diary-of-a-burnout-survivor.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051371/diary-of-a-burnout-survivor.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to be more effective by SLOWING DOWN</title>
<link >https://listen.hubhopper.com/episode/how-to-be-more-effective-by-slowing-down-1788977418/33051372</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116203</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 21 Jan 2025 15:36:56 +0000</pubDate>
<itunes:summary ><![CDATA[A couple of years ago Emma Harris, a high-flying marketer, suffered a very unexpected cardiac arrest.

Emma has worked in our industry and understands the challenges we face, so using this shocking moment as a restart moment - she\'s now on a sincere mission to help us live just a bit more slowly (with some very practical guidance on how).]]></itunes:summary>
<description ><![CDATA[A couple of years ago Emma Harris, a high-flying marketer, suffered a very unexpected cardiac arrest.

Emma has worked in our industry and understands the challenges we face, so using this shocking moment as a restart moment - she\'s now on a sincere mission to help us live just a bit more slowly (with some very practical guidance on how).]]></description>
<enclosure  url='https://play.hubhopper.com/e8455deeadf574169e70684ea44c67d8.mp3?s=rss-feed'  length='53970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3536</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051372/how-to-be-more-effective-by-slowing-down.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051372/how-to-be-more-effective-by-slowing-down.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a fulfilling career in marketing</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-fulfilling-career-in-marketing-1788977418/33051373</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116165</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 14 Jan 2025 17:37:22 +0000</pubDate>
<itunes:summary ><![CDATA[Abby Dixon, Founder at The Whole Marketer joined us today for an empowering session to unlock your potential and build a fulfilling marketing career and life.

In this interactive webinar, Abby shared her 5-step framework to help you:

- Grow holistically, developing technical, human, and leadership skills alongside personal awareness.
- Clarify your goals and define your aspirations for a truly fulfilling career.
- Take charge of your professional journey—choosing the right roles and creating a plan to thrive.
- Build daily habits and the support network needed to edge closer to your ambitions.

This webinar will help you gain practical tools and inspiration to shape your future with confidence.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you\'ll ever need!]]></itunes:summary>
<description ><![CDATA[Abby Dixon, Founder at The Whole Marketer joined us today for an empowering session to unlock your potential and build a fulfilling marketing career and life.

In this interactive webinar, Abby shared her 5-step framework to help you:

- Grow holistically, developing technical, human, and leadership skills alongside personal awareness.
- Clarify your goals and define your aspirations for a truly fulfilling career.
- Take charge of your professional journey—choosing the right roles and creating a plan to thrive.
- Build daily habits and the support network needed to edge closer to your ambitions.

This webinar will help you gain practical tools and inspiration to shape your future with confidence.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you\'ll ever need!]]></description>
<enclosure  url='https://play.hubhopper.com/d73c6dc84721353fdbf78348d76cb95d.mp3?s=rss-feed'  length='54620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3579</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051373/how-to-build-a-fulfilling-career-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051373/how-to-build-a-fulfilling-career-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Helen Tupper: Squiggly Careers</title>
<link >https://listen.hubhopper.com/episode/helen-tupper-squiggly-careers-1788977418/33051374</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116127</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 11 Dec 2024 16:18:47 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/315cd0429ed9b1ce2f975b455e5b6ac9.mp3?s=rss-feed'  length='55890000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3662</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051374/helen-tupper-squiggly-careers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051374/helen-tupper-squiggly-careers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How AI can supercharge your marketing</title>
<link >https://listen.hubhopper.com/episode/how-ai-can-supercharge-your-marketing-1788977418/33051375</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116107</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sat, 07 Dec 2024 11:55:45 +0000</pubDate>
<itunes:summary ><![CDATA[Heather Murray is not a techie developer. She\'s a marketer, just like you. It was only when she started using AI to get results for her marketing clients that she realised that she could help way more folks.

And so AI for Non Techies was born.

Heather spoke at our local meetup in her home city of Birmingham and walked us through the basics as well as the tools marketers can use to make their lives way easier and be more effective at their jobs]]></itunes:summary>
<description ><![CDATA[Heather Murray is not a techie developer. She\'s a marketer, just like you. It was only when she started using AI to get results for her marketing clients that she realised that she could help way more folks.

And so AI for Non Techies was born.

Heather spoke at our local meetup in her home city of Birmingham and walked us through the basics as well as the tools marketers can use to make their lives way easier and be more effective at their jobs]]></description>
<enclosure  url='https://play.hubhopper.com/ac244d502e4a01be84b17ebc9eed170d.mp3?s=rss-feed'  length='28840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1889</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051375/how-ai-can-supercharge-your-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051375/how-ai-can-supercharge-your-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why you should localise your marketing efforts</title>
<link >https://listen.hubhopper.com/episode/why-you-should-localise-your-marketing-efforts-1788977418/33051376</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116143</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 03 Dec 2024 15:46:00 +0000</pubDate>
<itunes:summary ><![CDATA[In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we\'ll be asking:

- What makes up a \'local marketing strategy\' and why should we consider building one?
- How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national?
- And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?]]></itunes:summary>
<description ><![CDATA[In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we\'ll be asking:

- What makes up a \'local marketing strategy\' and why should we consider building one?
- How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national?
- And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?]]></description>
<enclosure  url='https://play.hubhopper.com/cc29138aa3b7b64a8fc8424cd0333385.mp3?s=rss-feed'  length='55140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3613</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051376/why-you-should-localise-your-marketing-efforts.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051376/why-you-should-localise-your-marketing-efforts.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to nail your B2B marketing strategy and planning with Jade Tambini</title>
<link >https://listen.hubhopper.com/episode/how-to-nail-your-b2b-marketing-strategy-and-planning-with-jade-tambini-1788977418/33051377</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116185</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 Nov 2024 16:10:55 +0000</pubDate>
<itunes:summary ><![CDATA[Jade Tambini is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. What she doesn\'t know about B2B strategy and planning isn\'t worth knowing.

In this video Jade talks us through:

- What the nuance of B2B marketing is vs. B2C
- How to build a strategy specifically for B2B 
- Trends we should be aware of (or indeed, ignore!) in 2025

As well as some of the strategies you can put in place to boost your B2B marketing efforts.
---

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you\'ll ever need!]]></itunes:summary>
<description ><![CDATA[Jade Tambini is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. What she doesn\'t know about B2B strategy and planning isn\'t worth knowing.

In this video Jade talks us through:

- What the nuance of B2B marketing is vs. B2C
- How to build a strategy specifically for B2B 
- Trends we should be aware of (or indeed, ignore!) in 2025

As well as some of the strategies you can put in place to boost your B2B marketing efforts.
---

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you\'ll ever need!]]></description>
<enclosure  url='https://play.hubhopper.com/444abf1bb0e1bc132f8324d23ce1c3d7.mp3?s=rss-feed'  length='54820000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3592</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051377/how-to-nail-your-b2b-marketing-strategy-and-planning-with-jade-tambini.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051377/how-to-nail-your-b2b-marketing-strategy-and-planning-with-jade-tambini.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How entrepreneur Daniel Priestley successfully builds marketing and sales strategies</title>
<link >https://listen.hubhopper.com/episode/how-entrepreneur-daniel-priestley-successfully-builds-marketing-and-sales-strategies-1788977418/33051378</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116160</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 Nov 2024 15:45:56 +0000</pubDate>
<itunes:summary ><![CDATA[Daniel Priestley is a serial entrepreneur, CEO and founder of @ScoreApp, public speaker and author of five best selling books.

In this video, Daniel talks us through:

- the value of upstream insights 
- the power of being boring
- being in vision mode or autopilot depending on what the business needs

...and so much more!

You can try his tool ScoreApp for free by using this link https://signup.scoreapp.com/marketingmeetup50-1

If you\'d like to join our future sessions for free you can do so at themarketingmeetup.com

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you\'ll ever need!]]></itunes:summary>
<description ><![CDATA[Daniel Priestley is a serial entrepreneur, CEO and founder of @ScoreApp, public speaker and author of five best selling books.

In this video, Daniel talks us through:

- the value of upstream insights 
- the power of being boring
- being in vision mode or autopilot depending on what the business needs

...and so much more!

You can try his tool ScoreApp for free by using this link https://signup.scoreapp.com/marketingmeetup50-1

If you\'d like to join our future sessions for free you can do so at themarketingmeetup.com

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you\'ll ever need!]]></description>
<enclosure  url='https://play.hubhopper.com/f6d735671d2672afed255d6353f3f03b.mp3?s=rss-feed'  length='58210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3815</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051378/how-entrepreneur-daniel-priestley-successfully-builds-marketing-and-sales-strategies.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051378/how-entrepreneur-daniel-priestley-successfully-builds-marketing-and-sales-strategies.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a bare minimum marketing strategy – with Joe Glover</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-bare-minimum-marketing-strategy-with-joe-glover-1788977418/33051379</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116137</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 13 Nov 2024 16:46:57 +0000</pubDate>
<itunes:summary ><![CDATA[In Joe\'s own words:

I know how it feels to not know what to do next with your marketing.
I know how it feels to not have buy in from the rest of the team on your work.
I know how it feels to feel like you have to say yes to everything that comes along.
I know how it feels to feel like my marketing is just spinning the wheels.

For me, the unlock came with the idea of building a decent strategy.

But, a lot of us our busy. Or haven\'t yet been through the process of building a strategy.

So, I want to help you with the fundamentals of strategy today with the bare minimum marketing strategy: the stuff that underpins most of my marketing activity.

In the session we\'ll cover:

- What the bare minimum strategy is
- How to build the minimum strategy
- And, work through an example together]]></itunes:summary>
<description ><![CDATA[In Joe\'s own words:

I know how it feels to not know what to do next with your marketing.
I know how it feels to not have buy in from the rest of the team on your work.
I know how it feels to feel like you have to say yes to everything that comes along.
I know how it feels to feel like my marketing is just spinning the wheels.

For me, the unlock came with the idea of building a decent strategy.

But, a lot of us our busy. Or haven\'t yet been through the process of building a strategy.

So, I want to help you with the fundamentals of strategy today with the bare minimum marketing strategy: the stuff that underpins most of my marketing activity.

In the session we\'ll cover:

- What the bare minimum strategy is
- How to build the minimum strategy
- And, work through an example together]]></description>
<enclosure  url='https://play.hubhopper.com/c8001664378e00e2e5e9a6dcf47151a3.mp3?s=rss-feed'  length='61670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4041</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051379/how-to-build-a-bare-minimum-marketing-strategy-with-joe-glover.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051379/how-to-build-a-bare-minimum-marketing-strategy-with-joe-glover.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to leverage influencer marketing for 2025</title>
<link >https://listen.hubhopper.com/episode/how-to-leverage-influencer-marketing-for-2025-1788977418/33051380</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116222</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 06 Nov 2024 16:59:44 +0000</pubDate>
<itunes:summary ><![CDATA[Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.

You\'ll learn: 

What makes for a great influencer relationship
What to measure and why
How to find influencers 
And much more

Thanks again to our wonderful partners:

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></itunes:summary>
<description ><![CDATA[Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.

You\'ll learn: 

What makes for a great influencer relationship
What to measure and why
How to find influencers 
And much more

Thanks again to our wonderful partners:

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></description>
<enclosure  url='https://play.hubhopper.com/7c7b5baeca6240af3bfc3fcf61470be1.mp3?s=rss-feed'  length='56520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3704</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051380/how-to-leverage-influencer-marketing-for-2025.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051380/how-to-leverage-influencer-marketing-for-2025.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The secrets behind creating vertical video for social media</title>
<link >https://listen.hubhopper.com/episode/the-secrets-behind-creating-vertical-video-for-social-media-1788977418/33051381</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116176</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 29 Oct 2024 15:44:33 +0000</pubDate>
<itunes:summary ><![CDATA[Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation.

In this session, we\'ve curated a panel of a personal branding expert, a creator, and a videographer to share with you:

- How each approaches video creation
- The actual real business impact of creating for socials using vertical video
- And gaining tips and trips to recording your own videos

Plus, of course, taking your questions! Enjoy!]]></itunes:summary>
<description ><![CDATA[Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation.

In this session, we\'ve curated a panel of a personal branding expert, a creator, and a videographer to share with you:

- How each approaches video creation
- The actual real business impact of creating for socials using vertical video
- And gaining tips and trips to recording your own videos

Plus, of course, taking your questions! Enjoy!]]></description>
<enclosure  url='https://play.hubhopper.com/d8ef977ff025e767302c367a2245a154.mp3?s=rss-feed'  length='57150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3745</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051381/the-secrets-behind-creating-vertical-video-for-social-media.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051381/the-secrets-behind-creating-vertical-video-for-social-media.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >how to get stakeholder buy-in for your ideas, every time</title>
<link >https://listen.hubhopper.com/episode/how-to-get-stakeholder-buy-in-for-your-ideas-every-time-1788977418/33051382</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116234</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 22 Oct 2024 15:43:23 +0000</pubDate>
<itunes:summary ><![CDATA[Matt Saunders, Business Coach spoke at our IRL event in Leeds.

His talk covers the age-old problem of getting buy-in from senior decision-makers and some of the frameworks you can use to help you do that.]]></itunes:summary>
<description ><![CDATA[Matt Saunders, Business Coach spoke at our IRL event in Leeds.

His talk covers the age-old problem of getting buy-in from senior decision-makers and some of the frameworks you can use to help you do that.]]></description>
<enclosure  url='https://play.hubhopper.com/dd1f3aad1ac417790e806f01ba4ec5b6.mp3?s=rss-feed'  length='20160000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1321</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051382/how-to-get-stakeholder-buy-in-for-your-ideas-every-time.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051382/how-to-get-stakeholder-buy-in-for-your-ideas-every-time.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Innocent Drinks\&apos; Social Media Team is the BEST in the Business</title>
<link >https://listen.hubhopper.com/episode/why-innocent-drinks-social-media-team-is-the-best-in-the-business-1788977418/33051383</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116111</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Oct 2024 14:52:59 +0000</pubDate>
<itunes:summary ><![CDATA[Anni & Ellie manage the team at innocent drinks in the UK.

Anni heads up the planned content side of things whilst Ellie is on the reactive community front. Together they have a huge amount of experience in running effective social channels...which also happen to be a lot of fun!

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></itunes:summary>
<description ><![CDATA[Anni & Ellie manage the team at innocent drinks in the UK.

Anni heads up the planned content side of things whilst Ellie is on the reactive community front. Together they have a huge amount of experience in running effective social channels...which also happen to be a lot of fun!

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></description>
<enclosure  url='https://play.hubhopper.com/384a0a947d0a3c9f1ba2a395e75e3236.mp3?s=rss-feed'  length='54250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3555</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051383/why-innocent-drinks-social-media-team-is-the-best-in-the-business.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051383/why-innocent-drinks-social-media-team-is-the-best-in-the-business.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Using customer reviews to inform your marketing strategy</title>
<link >https://listen.hubhopper.com/episode/using-customer-reviews-to-inform-your-marketing-strategy-1788977418/33051384</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116215</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sun, 13 Oct 2024 15:30:12 +0000</pubDate>
<itunes:summary ><![CDATA[Adison Clark Co-founded a fashion brand called P&Co. They built a community around a love for design, coffee and motorbikes.

But most importantly they listened to their customers to understand what mattered to them.

And now Adison uses this experience to help other D2C brands grow.

This was filmed in Birmingham at our in-person event. There are events all over the world you can attend, please check out our website for more details


themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Adison Clark Co-founded a fashion brand called P&Co. They built a community around a love for design, coffee and motorbikes.

But most importantly they listened to their customers to understand what mattered to them.

And now Adison uses this experience to help other D2C brands grow.

This was filmed in Birmingham at our in-person event. There are events all over the world you can attend, please check out our website for more details


themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/f8653b9ba3e8c3c5066d09513d6891f4.mp3?s=rss-feed'  length='10970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >718</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051384/using-customer-reviews-to-inform-your-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051384/using-customer-reviews-to-inform-your-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The latest social media updates with Lucy Hall from SocialDay</title>
<link >https://listen.hubhopper.com/episode/the-latest-social-media-updates-with-lucy-hall-from-socialday-1788977418/33051385</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116242</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 08 Oct 2024 16:23:37 +0000</pubDate>
<itunes:summary ><![CDATA[The brilliant Lucy Hall from SocialDay takes us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.

If you\'re a marketer looking to keep up to date on all the latest trends, you\'re going to love this video.


The folks below are the brands we work with because we think they\'re useful companies for lovely marketers. Please go check them out 

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></itunes:summary>
<description ><![CDATA[The brilliant Lucy Hall from SocialDay takes us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.

If you\'re a marketer looking to keep up to date on all the latest trends, you\'re going to love this video.


The folks below are the brands we work with because we think they\'re useful companies for lovely marketers. Please go check them out 

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.

ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!]]></description>
<enclosure  url='https://play.hubhopper.com/f4d36abee1fbe6d5566a72eb1bcb221d.mp3?s=rss-feed'  length='54450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3568</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051385/the-latest-social-media-updates-with-lucy-hall-from-socialday.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051385/the-latest-social-media-updates-with-lucy-hall-from-socialday.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to make a business case for social media</title>
<link >https://listen.hubhopper.com/episode/how-to-make-a-business-case-for-social-media-1788977418/33051386</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116150</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Oct 2024 15:40:38 +0000</pubDate>
<itunes:summary ><![CDATA[Michael Corcoran is the former head of social media for Ryanair and now the Managing Partner at Frankly.

So many marketers have a hard time convincing their leadership team that social media is a valuable marketing tool and should form part of an overall business strategy.

Michael certainly makes the case for investing in the platforms and in this session you\'ll learn why.

️Warning, this one is a bit sweary! ️]]></itunes:summary>
<description ><![CDATA[Michael Corcoran is the former head of social media for Ryanair and now the Managing Partner at Frankly.

So many marketers have a hard time convincing their leadership team that social media is a valuable marketing tool and should form part of an overall business strategy.

Michael certainly makes the case for investing in the platforms and in this session you\'ll learn why.

️Warning, this one is a bit sweary! ️]]></description>
<enclosure  url='https://play.hubhopper.com/0efccfe888e641fb14fd82023f681137.mp3?s=rss-feed'  length='61140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4006</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051386/how-to-make-a-business-case-for-social-media.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051386/how-to-make-a-business-case-for-social-media.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Chain your brand to a tree inside your customer\&apos;s minds</title>
<link >https://listen.hubhopper.com/episode/chain-your-brand-to-a-tree-inside-your-customers-minds-1788977418/33051387</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116235</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 23 Sep 2024 16:05:58 +0000</pubDate>
<itunes:summary ><![CDATA[At the Reading\'s Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 

                  ️

Key takeaways were:

• The power of context – and the life-or-death nature of standing out
• The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a vendor they already know of
• Leveraging the Von Estorff effect to make a more distinctive impression as a brand
• And why the human brain is the most important search engine of all

This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering. 

https://www.youtube.com/@UCfN7TZUbz4aiIpDMQgPYOWA 
https://www.youtube.com/@davidperry630]]></itunes:summary>
<description ><![CDATA[At the Reading\'s Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 

                  ️

Key takeaways were:

• The power of context – and the life-or-death nature of standing out
• The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a vendor they already know of
• Leveraging the Von Estorff effect to make a more distinctive impression as a brand
• And why the human brain is the most important search engine of all

This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering. 

https://www.youtube.com/@UCfN7TZUbz4aiIpDMQgPYOWA 
https://www.youtube.com/@davidperry630]]></description>
<enclosure  url='https://play.hubhopper.com/df38d39aa5f20873604b30b6b7a11288.mp3?s=rss-feed'  length='25030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1640</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051387/chain-your-brand-to-a-tree-inside-your-customers-minds.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051387/chain-your-brand-to-a-tree-inside-your-customers-minds.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The secrets of B2B marketing on social media</title>
<link >https://listen.hubhopper.com/episode/the-secrets-of-b2b-marketing-on-social-media-1788977418/33051388</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116220</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 17 Sep 2024 15:41:52 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Andy Lambert from Adobe and marketing consultant Luan Wise talk about how you can effectively use social media to build relationships and generate B2B sales.

You\'ll also learn all about how brands can encourage people to be the influencers within their own business, and so much more.]]></itunes:summary>
<description ><![CDATA[In this video Andy Lambert from Adobe and marketing consultant Luan Wise talk about how you can effectively use social media to build relationships and generate B2B sales.

You\'ll also learn all about how brands can encourage people to be the influencers within their own business, and so much more.]]></description>
<enclosure  url='https://play.hubhopper.com/f11b29e447d8f12afc234f626c661d4b.mp3?s=rss-feed'  length='55640000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3646</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051388/the-secrets-of-b2b-marketing-on-social-media.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051388/the-secrets-of-b2b-marketing-on-social-media.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >how to manage posting across multiple social media channels</title>
<link >https://listen.hubhopper.com/episode/how-to-manage-posting-across-multiple-social-media-channels-1788977418/33051389</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116164</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 10 Sep 2024 15:57:11 +0000</pubDate>
<itunes:summary ><![CDATA[As the social media channels become increasingly nuanced and ever-demanding of our time, how do marketers manage to post in so many places?

Miruna, CMO of Planable has been through this and deals with it on a daily basis. In this conversation, you hear how to improve your processes and get more out of your time.

AI tool for planning social media captions and hashtags https://planable.io/ai-tools/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup
workflows for agencies
https://planable.io/agency-workflow/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup]]></itunes:summary>
<description ><![CDATA[As the social media channels become increasingly nuanced and ever-demanding of our time, how do marketers manage to post in so many places?

Miruna, CMO of Planable has been through this and deals with it on a daily basis. In this conversation, you hear how to improve your processes and get more out of your time.

AI tool for planning social media captions and hashtags https://planable.io/ai-tools/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup
workflows for agencies
https://planable.io/agency-workflow/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup]]></description>
<enclosure  url='https://play.hubhopper.com/b570783ea6e25df8c4c84cc3944f8b0f.mp3?s=rss-feed'  length='54180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3550</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051389/how-to-manage-posting-across-multiple-social-media-channels.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051389/how-to-manage-posting-across-multiple-social-media-channels.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The secrets of Innocent\&apos;s social media management</title>
<link >https://listen.hubhopper.com/episode/the-secrets-of-innocents-social-media-management-1788977418/33051390</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116125</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 12 Aug 2024 09:25:02 +0000</pubDate>
<itunes:summary ><![CDATA[We were sooooo lucky to visit the team at innocent. 

Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.

This is the first edit from out day at innocent so make sure to subscribe for more!]]></itunes:summary>
<description ><![CDATA[We were sooooo lucky to visit the team at innocent. 

Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.

This is the first edit from out day at innocent so make sure to subscribe for more!]]></description>
<enclosure  url='https://play.hubhopper.com/8780d07d774bf954caa6495d2bcf73ee.mp3?s=rss-feed'  length='35830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2348</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051390/the-secrets-of-innocents-social-media-management.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051390/the-secrets-of-innocents-social-media-management.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why LinkedIn IS the new Facebook – with Gus Bhandal</title>
<link >https://listen.hubhopper.com/episode/why-linkedin-is-the-new-facebook-with-gus-bhandal-1788977418/33051391</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116213</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 07 Aug 2024 07:00:15 +0000</pubDate>
<itunes:summary ><![CDATA[Gus Bhandal is a LinkedIn trainer. In this talk, recorded at The Marketing Meetup in Birmingham, he descibes how to get the most from the platform when creating a personal brand, and why LinkedIn rather than Facebook, is where you need to be to grow your profile and network.]]></itunes:summary>
<description ><![CDATA[Gus Bhandal is a LinkedIn trainer. In this talk, recorded at The Marketing Meetup in Birmingham, he descibes how to get the most from the platform when creating a personal brand, and why LinkedIn rather than Facebook, is where you need to be to grow your profile and network.]]></description>
<enclosure  url='https://play.hubhopper.com/179a9510ccb4f87b3fba8968b533e8cf.mp3?s=rss-feed'  length='16580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1086</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051391/why-linkedin-is-the-new-facebook-with-gus-bhandal.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051391/why-linkedin-is-the-new-facebook-with-gus-bhandal.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How I Learned to Embrace Quiet Confidence</title>
<link >https://listen.hubhopper.com/episode/how-i-learned-to-embrace-quiet-confidence-1788977418/33051392</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116221</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 01 Aug 2024 08:12:29 +0000</pubDate>
<itunes:summary ><![CDATA[Recorded at Confidence! Live, Joe Glover shares his journey of quiet confidence - decoupling the idea of \'volume\' being an expression of confidence.]]></itunes:summary>
<description ><![CDATA[Recorded at Confidence! Live, Joe Glover shares his journey of quiet confidence - decoupling the idea of \'volume\' being an expression of confidence.]]></description>
<enclosure  url='https://play.hubhopper.com/1488ec7e232911b29ec3a47befc26c4f.mp3?s=rss-feed'  length='16530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1082</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051392/how-i-learned-to-embrace-quiet-confidence.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051392/how-i-learned-to-embrace-quiet-confidence.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How marketers can keep their customers happy</title>
<link >https://listen.hubhopper.com/episode/how-marketers-can-keep-their-customers-happy-1788977418/33051393</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116237</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Jul 2024 16:36:24 +0000</pubDate>
<itunes:summary ><![CDATA[Vinay is customer experience through and through, but he is acutely aware of how important a great experience is for things like retention and advocacy.

In this webinar you\'ll learn how as a marketer you can work with customer care to create better relationships and better results]]></itunes:summary>
<description ><![CDATA[Vinay is customer experience through and through, but he is acutely aware of how important a great experience is for things like retention and advocacy.

In this webinar you\'ll learn how as a marketer you can work with customer care to create better relationships and better results]]></description>
<enclosure  url='https://play.hubhopper.com/78f4ed7e89de853df21df35cd4eb16d7.mp3?s=rss-feed'  length='56370000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3694</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051393/how-marketers-can-keep-their-customers-happy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051393/how-marketers-can-keep-their-customers-happy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What marketers should know about CEOs</title>
<link >https://listen.hubhopper.com/episode/what-marketers-should-know-about-ceos-1788977418/33051394</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116138</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Jul 2024 16:36:15 +0000</pubDate>
<itunes:summary ><![CDATA[The brilliant Anna from Stickybeak was formally a CMO for Les Mills and has stepped up to the role of CEO. In this webinar, you hear from someone having sat in your seat as a marketer wishing she had seen the other side.

Anna\'s experience will no doubt help you understand what your CEO is looking for from marketing 


£100 off https://www.stickybeak.co/lp/tmm?utm_source=tmm&utm_medium=qr&utm_campaign=tmm_partner&utm_content=100_off]]></itunes:summary>
<description ><![CDATA[The brilliant Anna from Stickybeak was formally a CMO for Les Mills and has stepped up to the role of CEO. In this webinar, you hear from someone having sat in your seat as a marketer wishing she had seen the other side.

Anna\'s experience will no doubt help you understand what your CEO is looking for from marketing 


£100 off https://www.stickybeak.co/lp/tmm?utm_source=tmm&utm_medium=qr&utm_campaign=tmm_partner&utm_content=100_off]]></description>
<enclosure  url='https://play.hubhopper.com/2d9ca3ab2511ddc67cb5300058c3dba2.mp3?s=rss-feed'  length='54480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3570</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051394/what-marketers-should-know-about-ceos.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051394/what-marketers-should-know-about-ceos.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What marketers should know about sales</title>
<link >https://listen.hubhopper.com/episode/what-marketers-should-know-about-sales-1788977418/33051395</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502607642116149</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 17 Jul 2024 11:00:20 +0000</pubDate>
<itunes:summary ><![CDATA[In this panel discussion, we had three sales\' experts help us understand what marketers need to know about the sales and working with sales teams.

Our panel were:

- Hannah Hooton, Genie Goals
- Mark Barry, Hubspot
- Jake Sigrist, Redgate Software

This session is part of a series looking into the different departments in a business and how marketers can build bridges with them as well as learn from them to be more effective.

We covered what marketers need to know about sales:

- How they can be more useful
- What terms they should understand
- How best to collaborate with their colleagues]]></itunes:summary>
<description ><![CDATA[In this panel discussion, we had three sales\' experts help us understand what marketers need to know about the sales and working with sales teams.

Our panel were:

- Hannah Hooton, Genie Goals
- Mark Barry, Hubspot
- Jake Sigrist, Redgate Software

This session is part of a series looking into the different departments in a business and how marketers can build bridges with them as well as learn from them to be more effective.

We covered what marketers need to know about sales:

- How they can be more useful
- What terms they should understand
- How best to collaborate with their colleagues]]></description>
<enclosure  url='https://play.hubhopper.com/5b0abff4f6d698ceccd6e3ea4d75bd14.mp3?s=rss-feed'  length='53710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3519</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051395/what-marketers-should-know-about-sales.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051395/what-marketers-should-know-about-sales.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing brainpower and how you can best use it</title>
<link >https://listen.hubhopper.com/episode/marketing-brainpower-and-how-you-can-best-use-it-1788977418/33051396</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504866</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sat, 13 Jul 2024 12:52:36 +0000</pubDate>
<itunes:summary ><![CDATA[In a recent meetup in Reading, we heard from Simon Barnett from Perfectly Picked who reminded us of the best ways marketers can use their brains to get results.

In this talk you\'ll hear about:
— How to think differently
— Left brain and right brain thinking
— Emotional marketing
— Customer research 

Huge thanks to 
TCN UK
David Perry Media
Mike Green Photography
Oh my Nosh
Force 4 Events]]></itunes:summary>
<description ><![CDATA[In a recent meetup in Reading, we heard from Simon Barnett from Perfectly Picked who reminded us of the best ways marketers can use their brains to get results.

In this talk you\'ll hear about:
— How to think differently
— Left brain and right brain thinking
— Emotional marketing
— Customer research 

Huge thanks to 
TCN UK
David Perry Media
Mike Green Photography
Oh my Nosh
Force 4 Events]]></description>
<enclosure  url='https://play.hubhopper.com/c5c7df11ed0777fea327c20c48e3d72f.mp3?s=rss-feed'  length='28690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1879</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051396/marketing-brainpower-and-how-you-can-best-use-it.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051396/marketing-brainpower-and-how-you-can-best-use-it.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What marketers should know about finance</title>
<link >https://listen.hubhopper.com/episode/what-marketers-should-know-about-finance-1788977418/33051397</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504955</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Jul 2024 14:43:11 +0000</pubDate>
<itunes:summary ><![CDATA[The relationship between marketing and the different departments in a business is what this season of webinars is exploring.

In this session, we wanted to dig into the minds of 2 finance specialists to help us understand what they need from marketers but also what marketers should understand about their roles

In this session:

- The things you might be surprised our colleagues do
- What the key concepts and theories marketers should be aware of in their roles
- And, how to work with these folks best]]></itunes:summary>
<description ><![CDATA[The relationship between marketing and the different departments in a business is what this season of webinars is exploring.

In this session, we wanted to dig into the minds of 2 finance specialists to help us understand what they need from marketers but also what marketers should understand about their roles

In this session:

- The things you might be surprised our colleagues do
- What the key concepts and theories marketers should be aware of in their roles
- And, how to work with these folks best]]></description>
<enclosure  url='https://play.hubhopper.com/fb7f20af03274f264001726115ca6dd6.mp3?s=rss-feed'  length='56410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3697</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051397/what-marketers-should-know-about-finance.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051397/what-marketers-should-know-about-finance.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How marketers can get the most from AI – with Ross Simmonds</title>
<link >https://listen.hubhopper.com/episode/how-marketers-can-get-the-most-from-ai-with-ross-simmonds-1788977418/33051398</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504977</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 03 Jul 2024 16:28:54 +0000</pubDate>
<itunes:summary ><![CDATA[Ross Simmonds was sooo popular the first time, he came back to answer all the unanswered questions from our first session on AI.

Join Ross and TMM to hear about the heaps of tools, tips and advice on how marketers can use AI in their jobs.]]></itunes:summary>
<description ><![CDATA[Ross Simmonds was sooo popular the first time, he came back to answer all the unanswered questions from our first session on AI.

Join Ross and TMM to hear about the heaps of tools, tips and advice on how marketers can use AI in their jobs.]]></description>
<enclosure  url='https://play.hubhopper.com/c182a2368a330e437dc82226467c01b9.mp3?s=rss-feed'  length='55520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3638</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051398/how-marketers-can-get-the-most-from-ai-with-ross-simmonds.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051398/how-marketers-can-get-the-most-from-ai-with-ross-simmonds.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What can marketers learn from Canva\&apos;s growth? Amanda Zafiris, Head of Marketing (Europe), Canva</title>
<link >https://listen.hubhopper.com/episode/what-can-marketers-learn-from-canvas-growth-amanda-zafiris-head-of-marketing-europe-canva-1788977418/33051399</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504848</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 25 Jun 2024 05:56:38 +0000</pubDate>
<itunes:summary ><![CDATA[We were lucky enough to spend some time with Amanda Zafiris, Canva\'s Head of Marketing for EMEA.

After a tour of their amazing offices in London, we sat down to talk about everything from why Canva has seen such incredible growth in recent years to what impact AI will have on the future of design.

There is a lot marketers can learn from what Canva do and I think we\'re only just at the start of what looks to be an incredible journey.]]></itunes:summary>
<description ><![CDATA[We were lucky enough to spend some time with Amanda Zafiris, Canva\'s Head of Marketing for EMEA.

After a tour of their amazing offices in London, we sat down to talk about everything from why Canva has seen such incredible growth in recent years to what impact AI will have on the future of design.

There is a lot marketers can learn from what Canva do and I think we\'re only just at the start of what looks to be an incredible journey.]]></description>
<enclosure  url='https://play.hubhopper.com/0ab0e1d31ddf9b7d051d362b6c43ba12.mp3?s=rss-feed'  length='49090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3217</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051399/what-can-marketers-learn-from-canvas-growth-amanda-zafiris-head-of-marketing-europe-canva.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051399/what-can-marketers-learn-from-canvas-growth-amanda-zafiris-head-of-marketing-europe-canva.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Four Secrets to Cultivating a Marketing Effectiveness Culture</title>
<link >https://listen.hubhopper.com/episode/the-four-secrets-to-cultivating-a-marketing-effectiveness-culture-1788977418/33051400</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504991</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 Jun 2024 16:23:08 +0000</pubDate>
<itunes:summary ><![CDATA[Learn the four secrets to cultivating a marketing effectiveness culture in this insightful video. Discover how to foster a culture that drives success and growth in your marketing efforts.]]></itunes:summary>
<description ><![CDATA[Learn the four secrets to cultivating a marketing effectiveness culture in this insightful video. Discover how to foster a culture that drives success and growth in your marketing efforts.]]></description>
<enclosure  url='https://play.hubhopper.com/776f661dce73a99fb7b159ecac3fde5f.mp3?s=rss-feed'  length='55230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3619</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051400/the-four-secrets-to-cultivating-a-marketing-effectiveness-culture.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051400/the-four-secrets-to-cultivating-a-marketing-effectiveness-culture.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to tell stories with your data – with Thierry Ngutegure</title>
<link >https://listen.hubhopper.com/episode/how-to-tell-stories-with-your-data-with-thierry-ngutegure-1788977418/33051401</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504979</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 11 Jun 2024 14:47:32 +0000</pubDate>
<itunes:summary ><![CDATA[Thierry Ngutegure, Head of Data Insight at SALT agency, dives into the art of storytelling with data.

Learn practical tips on effectively gathering, analysing, and presenting data to your team and senior management. Thierry shares his expert advice on making data meaningful and engaging, ensuring your insights drive impactful business decisions.

Key Takeaways with Resources:

Understanding Data Collection:
Focus on Relevance: Only collect data that will answer specific questions relevant to the business.
Avoid Hoarding: Don’t collect data just for the sake of it. Understand why you are collecting each data point.

Initial Data Analysis:
Thought Process: Analyze data with a clear objective in mind. Look for patterns, insights, and anomalies.
Collaboration: Share data across teams to avoid silos and get a comprehensive view of the audience.

Crafting the Narrative:
Setting the Stage: Provide context by explaining why the data matters.
Present the Conflict: Highlight the problem or opportunity the data addresses.
Key Findings: Focus on the most important insights.
Conclusion with Action Points: Clearly outline the next steps based on the data.

Visual Demonstration:
Effective Tools: Use tools like Google Data Studio or Tableau for visualizations.
Psychological Cues: Use colours, shapes, and sizes that intuitively convey meaning (e.g., red for bad, green for good).
Resource: Extreme Presentations (http://extremepresentation.com) for structuring data visualizations.

Presentation and Verbal Conveyance:
Engage Stakeholders: Tailor your presentation to your audience, whether they are team members or senior management.
Interactive Elements: Include clickable links or interactive elements to make the data more engaging and accessible.

Tailoring the Story for Different Audiences:
Understand the Audience: Different stakeholders have different priorities. Tailor the data story to meet their needs.
Common Language: Develop a common understanding of metrics across different departments.

Using AI in Data Management:
Leveling the Playing Field: AI can democratize data analysis, making it accessible to non-experts.
Caution with AI: Use AI for initial data processing, but always validate its outputs.
Resource: There’s An AI For That (https://theresanaiforthat.com) - A directory of AI tools.

Practical Tips:
Empathy and Collaboration: Foster a culture of empathy and collaboration between analysts and other departments.
Prove Yourself Wrong: Approach data with the mindset of disproving your hypothesis to ensure objectivity.
Third-Party Research: Leverage third-party research to supplement your data and provide broader context.
Resources: WARC (https://www.warc.com) for marketing research, Statista (https://www.statista.com) for statistical data, Mintel (https://www.mintel.com) for market research.

Final Thoughts:
Continuous Learning: Engage with communities, seek mentorship, and continuously learn about new tools and techniques.
Human Element: Focus on understanding human behavior and psychology to make data more relatable and impactful.

Additional Resource Mentioned:
Dr. Grace Kite and Magic Numbers: For insights on long-term marketing effectiveness. Magic Numbers (https://magicnumbers.co.uk)]]></itunes:summary>
<description ><![CDATA[Thierry Ngutegure, Head of Data Insight at SALT agency, dives into the art of storytelling with data.

Learn practical tips on effectively gathering, analysing, and presenting data to your team and senior management. Thierry shares his expert advice on making data meaningful and engaging, ensuring your insights drive impactful business decisions.

Key Takeaways with Resources:

Understanding Data Collection:
Focus on Relevance: Only collect data that will answer specific questions relevant to the business.
Avoid Hoarding: Don’t collect data just for the sake of it. Understand why you are collecting each data point.

Initial Data Analysis:
Thought Process: Analyze data with a clear objective in mind. Look for patterns, insights, and anomalies.
Collaboration: Share data across teams to avoid silos and get a comprehensive view of the audience.

Crafting the Narrative:
Setting the Stage: Provide context by explaining why the data matters.
Present the Conflict: Highlight the problem or opportunity the data addresses.
Key Findings: Focus on the most important insights.
Conclusion with Action Points: Clearly outline the next steps based on the data.

Visual Demonstration:
Effective Tools: Use tools like Google Data Studio or Tableau for visualizations.
Psychological Cues: Use colours, shapes, and sizes that intuitively convey meaning (e.g., red for bad, green for good).
Resource: Extreme Presentations (http://extremepresentation.com) for structuring data visualizations.

Presentation and Verbal Conveyance:
Engage Stakeholders: Tailor your presentation to your audience, whether they are team members or senior management.
Interactive Elements: Include clickable links or interactive elements to make the data more engaging and accessible.

Tailoring the Story for Different Audiences:
Understand the Audience: Different stakeholders have different priorities. Tailor the data story to meet their needs.
Common Language: Develop a common understanding of metrics across different departments.

Using AI in Data Management:
Leveling the Playing Field: AI can democratize data analysis, making it accessible to non-experts.
Caution with AI: Use AI for initial data processing, but always validate its outputs.
Resource: There’s An AI For That (https://theresanaiforthat.com) - A directory of AI tools.

Practical Tips:
Empathy and Collaboration: Foster a culture of empathy and collaboration between analysts and other departments.
Prove Yourself Wrong: Approach data with the mindset of disproving your hypothesis to ensure objectivity.
Third-Party Research: Leverage third-party research to supplement your data and provide broader context.
Resources: WARC (https://www.warc.com) for marketing research, Statista (https://www.statista.com) for statistical data, Mintel (https://www.mintel.com) for market research.

Final Thoughts:
Continuous Learning: Engage with communities, seek mentorship, and continuously learn about new tools and techniques.
Human Element: Focus on understanding human behavior and psychology to make data more relatable and impactful.

Additional Resource Mentioned:
Dr. Grace Kite and Magic Numbers: For insights on long-term marketing effectiveness. Magic Numbers (https://magicnumbers.co.uk)]]></description>
<enclosure  url='https://play.hubhopper.com/113e178badf9ee8da2f6b96d845a4e58.mp3?s=rss-feed'  length='56750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3718</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051401/how-to-tell-stories-with-your-data-with-thierry-ngutegure.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051401/how-to-tell-stories-with-your-data-with-thierry-ngutegure.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Seth Godin on marketing: trends, AI, &amp; ethics</title>
<link >https://listen.hubhopper.com/episode/seth-godin-on-marketing-trends-ai-ethics-1788977418/33051402</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504942</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 10 Jun 2024 09:00:15 +0000</pubDate>
<itunes:summary ><![CDATA[In this vdeo, Joe Glover takes a deep dive into Seth Godin\'s perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of artifical intelligence, environmental responsibility, and actionable insights for marketers.

Key Discussion Points

The Craft of Marketing
Craft is about acquiring the skill to demonstrate empathy and produce exceptional work.
Importance of joy and satisfaction in creating high-quality marketing materials.

Generosity in Marketing
Marketing as a means of generosity, not just advertising or hype.
Emphasis on empathy to understand and meet customer needs.
Marketing Evolution

Convenience as a significant trend and its implications.
The impact of media and technology on marketing strategies.

AI in Marketing
AI’s ability to enhance marketing tasks and its current limitations.
The need for marketers to focus on strategic, creative, and empathetic aspects.

Environmental Responsibility
Marketers\' role in promoting sustainable practices.
The importance of aligning marketing efforts with environmental goals.

Purple Cow Concept
The essence of creating remarkable, shareable marketing ideas.
Examples and updated perspectives on what makes a Purple Cow today.

Failures and Successes
Insights from Seth’s career on handling failures and making strategic pivots.
The significance of learning from mistakes and adapting accordingly.

Marketing Ethics
Discussion on the ethical implications of marketing.
Avoiding manipulative practices and focusing on genuine value creation.

Notable Quotes
\"Craft is deciding to acquire the skill to demonstrate empathy to produce something that\'s better than you could have gotten away with.\"
\"Marketing is anything that touches the market. That\'s the way you answer the phone; it\'s your pricing; it\'s the stuff you dump in the river; it\'s the way your employees feel.\"
\"If you\'re not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that\'s malpractice.\"
\"Marketing is generous and positive and important when it opens the door for people to do this generative work that they\'ve wanted to do all along to help them get to where they want to go.\"

Additional Resources
Seth Godin’s Blog
The Carbon Almanac
Recommended Books: Purple Cow, This is Marketing, Linchpin
Outro
Thank you to Seth Godin for sharing his invaluable insights.
Encouragement for listeners to apply the discussed principles in their own marketing practices.

Subscribe to the podcast for more insightful discussions with leading marketing experts.

Visit The Marketing Meetup for upcoming events and interviews.

Instagram: @TheMarketingMeetup
LinkedIn: The Marketing Meetup
Subscribe: themarketingmeetup.com/newsletter

Available on Apple Podcasts, Spotify, and all major podcast platforms.]]></itunes:summary>
<description ><![CDATA[In this vdeo, Joe Glover takes a deep dive into Seth Godin\'s perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of artifical intelligence, environmental responsibility, and actionable insights for marketers.

Key Discussion Points

The Craft of Marketing
Craft is about acquiring the skill to demonstrate empathy and produce exceptional work.
Importance of joy and satisfaction in creating high-quality marketing materials.

Generosity in Marketing
Marketing as a means of generosity, not just advertising or hype.
Emphasis on empathy to understand and meet customer needs.
Marketing Evolution

Convenience as a significant trend and its implications.
The impact of media and technology on marketing strategies.

AI in Marketing
AI’s ability to enhance marketing tasks and its current limitations.
The need for marketers to focus on strategic, creative, and empathetic aspects.

Environmental Responsibility
Marketers\' role in promoting sustainable practices.
The importance of aligning marketing efforts with environmental goals.

Purple Cow Concept
The essence of creating remarkable, shareable marketing ideas.
Examples and updated perspectives on what makes a Purple Cow today.

Failures and Successes
Insights from Seth’s career on handling failures and making strategic pivots.
The significance of learning from mistakes and adapting accordingly.

Marketing Ethics
Discussion on the ethical implications of marketing.
Avoiding manipulative practices and focusing on genuine value creation.

Notable Quotes
\"Craft is deciding to acquire the skill to demonstrate empathy to produce something that\'s better than you could have gotten away with.\"
\"Marketing is anything that touches the market. That\'s the way you answer the phone; it\'s your pricing; it\'s the stuff you dump in the river; it\'s the way your employees feel.\"
\"If you\'re not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that\'s malpractice.\"
\"Marketing is generous and positive and important when it opens the door for people to do this generative work that they\'ve wanted to do all along to help them get to where they want to go.\"

Additional Resources
Seth Godin’s Blog
The Carbon Almanac
Recommended Books: Purple Cow, This is Marketing, Linchpin
Outro
Thank you to Seth Godin for sharing his invaluable insights.
Encouragement for listeners to apply the discussed principles in their own marketing practices.

Subscribe to the podcast for more insightful discussions with leading marketing experts.

Visit The Marketing Meetup for upcoming events and interviews.

Instagram: @TheMarketingMeetup
LinkedIn: The Marketing Meetup
Subscribe: themarketingmeetup.com/newsletter

Available on Apple Podcasts, Spotify, and all major podcast platforms.]]></description>
<enclosure  url='https://play.hubhopper.com/9c7f4e0de304fa55ea35201318373ccd.mp3?s=rss-feed'  length='47560000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3116</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051402/seth-godin-on-marketing-trends-ai-ethics.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051402/seth-godin-on-marketing-trends-ai-ethics.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why you should use Marketing Mix Modelling to measure your success</title>
<link >https://listen.hubhopper.com/episode/why-you-should-use-marketing-mix-modelling-to-measure-your-success-1788977418/33051403</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504926</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 04 Jun 2024 15:20:25 +0000</pubDate>
<itunes:summary ><![CDATA[In this fascinating webinar Joy Talbot, Principle Economist at Magic Numbers, gives us a brilliant explanation of how Marketing Mix Modelling (MMM) really works and how to use it to measure your marketing success.

Marketing attribution (how you can attribute your efforts to the goals and outcomes) is at the heart of getting budgets signed off and measuring success for campaigns.

You\'ll come away from this webinar with a clear understanding of how better to measure your efforts and what MMM can do for your business.]]></itunes:summary>
<description ><![CDATA[In this fascinating webinar Joy Talbot, Principle Economist at Magic Numbers, gives us a brilliant explanation of how Marketing Mix Modelling (MMM) really works and how to use it to measure your marketing success.

Marketing attribution (how you can attribute your efforts to the goals and outcomes) is at the heart of getting budgets signed off and measuring success for campaigns.

You\'ll come away from this webinar with a clear understanding of how better to measure your efforts and what MMM can do for your business.]]></description>
<enclosure  url='https://play.hubhopper.com/a78e6b43f12ebe17fefec266932763b8.mp3?s=rss-feed'  length='54580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3577</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051403/why-you-should-use-marketing-mix-modelling-to-measure-your-success.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051403/why-you-should-use-marketing-mix-modelling-to-measure-your-success.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Build marketing reports about your customers – with Reema Vadoliya</title>
<link >https://listen.hubhopper.com/episode/build-marketing-reports-about-your-customers-with-reema-vadoliya-1788977418/33051404</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504865</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 May 2024 14:37:36 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Reema Vadoliya shares tips on how to build reports that truly give you insight into your customers.

Learn how to create reports that provide valuable information on customer behavior and preferences.]]></itunes:summary>
<description ><![CDATA[In this video, Reema Vadoliya shares tips on how to build reports that truly give you insight into your customers.

Learn how to create reports that provide valuable information on customer behavior and preferences.]]></description>
<enclosure  url='https://play.hubhopper.com/b0ef7198993142664d54bee5e6d4c722.mp3?s=rss-feed'  length='52720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3455</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051404/build-marketing-reports-about-your-customers-with-reema-vadoliya.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051404/build-marketing-reports-about-your-customers-with-reema-vadoliya.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How leaders are approaching AI – with Thomas Barta</title>
<link >https://listen.hubhopper.com/episode/how-leaders-are-approaching-ai-with-thomas-barta-1788977418/33051405</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505017</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 14 May 2024 15:33:02 +0000</pubDate>
<itunes:summary ><![CDATA[Thomas Barta, leadership thinker, speaker and author, rounds out our season on AI by looking at AI from a leadership perspective.]]></itunes:summary>
<description ><![CDATA[Thomas Barta, leadership thinker, speaker and author, rounds out our season on AI by looking at AI from a leadership perspective.]]></description>
<enclosure  url='https://play.hubhopper.com/29831a6f05188dc34d6391bf3a8f3c3e.mp3?s=rss-feed'  length='53360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3497</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051405/how-leaders-are-approaching-ai-with-thomas-barta.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051405/how-leaders-are-approaching-ai-with-thomas-barta.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI for non-techies – how marketers can get the most from chat GPT</title>
<link >https://listen.hubhopper.com/episode/ai-for-non-techies-how-marketers-can-get-the-most-from-chat-gpt-1788977418/33051406</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504842</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Apr 2024 11:10:59 +0000</pubDate>
<itunes:summary ><![CDATA[Marketers have much to learn about using AI in their work.

In this video Heather Murray from AI for Non-Techies talks us through how marketers can get the most from ChatGPT.

In the session Heather:

— breaks down the features of how Chat GPT works
— describes it\'s limitations
— shares examples of prompts
– and so much more...]]></itunes:summary>
<description ><![CDATA[Marketers have much to learn about using AI in their work.

In this video Heather Murray from AI for Non-Techies talks us through how marketers can get the most from ChatGPT.

In the session Heather:

— breaks down the features of how Chat GPT works
— describes it\'s limitations
— shares examples of prompts
– and so much more...]]></description>
<enclosure  url='https://play.hubhopper.com/564cc8297866d7fda5023501ea58d24a.mp3?s=rss-feed'  length='54500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3571</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051406/ai-for-non-techies-how-marketers-can-get-the-most-from-chat-gpt.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051406/ai-for-non-techies-how-marketers-can-get-the-most-from-chat-gpt.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The best AI tools for social media marketers – with Nicole Mezzasalma</title>
<link >https://listen.hubhopper.com/episode/the-best-ai-tools-for-social-media-marketers-with-nicole-mezzasalma-1788977418/33051407</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504834</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 Apr 2024 14:31:36 +0000</pubDate>
<itunes:summary ><![CDATA[Nicole Mezzasalma joined us for a super useful session on AI in social media.

From chatbots and video editing tools to creating an AI policy and much more, Nicole shares her knowledge on what\'s happening in the world of AI and it can make your life as a marketer easier.

For more webinars like this you can join for free at themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Nicole Mezzasalma joined us for a super useful session on AI in social media.

From chatbots and video editing tools to creating an AI policy and much more, Nicole shares her knowledge on what\'s happening in the world of AI and it can make your life as a marketer easier.

For more webinars like this you can join for free at themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/ff65cd2bb0f98e5421046977891870f8.mp3?s=rss-feed'  length='54020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3540</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051407/the-best-ai-tools-for-social-media-marketers-with-nicole-mezzasalma.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051407/the-best-ai-tools-for-social-media-marketers-with-nicole-mezzasalma.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The current state of AI and its impact on marketers</title>
<link >https://listen.hubhopper.com/episode/the-current-state-of-ai-and-its-impact-on-marketers-1788977418/33051408</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505014</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 16 Apr 2024 14:42:54 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Ross Simmonds talks us through the current state of AI and its impact on marketers.

(Recorded in April 2024.)]]></itunes:summary>
<description ><![CDATA[In this video, Ross Simmonds talks us through the current state of AI and its impact on marketers.

(Recorded in April 2024.)]]></description>
<enclosure  url='https://play.hubhopper.com/ff434e6da2d8f0256125cabf773043d2.mp3?s=rss-feed'  length='54530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3573</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051408/the-current-state-of-ai-and-its-impact-on-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051408/the-current-state-of-ai-and-its-impact-on-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The importance of customer experience in marketing</title>
<link >https://listen.hubhopper.com/episode/the-importance-of-customer-experience-in-marketing-1788977418/33051409</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505032</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 10 Apr 2024 09:17:22 +0000</pubDate>
<itunes:summary ><![CDATA[Vinay Parmer is the former head of customer experience at National Express.

His early days helping his father in a local shop through to heading up customer experience at huge brands like National Express means Vinay really is an expert in how to consistently deliver great experiences.

To find out more about our events head over to themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Vinay Parmer is the former head of customer experience at National Express.

His early days helping his father in a local shop through to heading up customer experience at huge brands like National Express means Vinay really is an expert in how to consistently deliver great experiences.

To find out more about our events head over to themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/06d70cd6e93685bb1507c1ef69eb2544.mp3?s=rss-feed'  length='24280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1590</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051409/the-importance-of-customer-experience-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051409/the-importance-of-customer-experience-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The future of marketing? – An interview with Mark Barry, MD of Hubspot</title>
<link >https://listen.hubhopper.com/episode/the-future-of-marketing-an-interview-with-mark-barry-md-of-hubspot-1788977418/33051410</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504993</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Apr 2024 08:00:27 +0000</pubDate>
<itunes:summary ><![CDATA[Travelling to Dublin, we were lucky enough to spend time with Mark Barry, Hubspot\'s managing director for the EMEA regions.

We covered a lot of ground, from his rock-star aspirations to the future of marketing. 

We wanted to know what he thought about Hubspot\'s positioning, how he viewed leadership, the role of AI in marketing and so much more.

Let us know what you think of this style of interview and if you\'d like to see more like this.

https://themarketingmeetup.com/newsletter/]]></itunes:summary>
<description ><![CDATA[Travelling to Dublin, we were lucky enough to spend time with Mark Barry, Hubspot\'s managing director for the EMEA regions.

We covered a lot of ground, from his rock-star aspirations to the future of marketing. 

We wanted to know what he thought about Hubspot\'s positioning, how he viewed leadership, the role of AI in marketing and so much more.

Let us know what you think of this style of interview and if you\'d like to see more like this.

https://themarketingmeetup.com/newsletter/]]></description>
<enclosure  url='https://play.hubhopper.com/b84d7744799c4c3578213fc6a5003387.mp3?s=rss-feed'  length='45570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2986</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051410/the-future-of-marketing-an-interview-with-mark-barry-md-of-hubspot.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051410/the-future-of-marketing-an-interview-with-mark-barry-md-of-hubspot.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to operate with more courage and less fear – with David McQueen</title>
<link >https://listen.hubhopper.com/episode/how-to-operate-with-more-courage-and-less-fear-with-david-mcqueen-1788977418/33051411</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504897</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 03 Apr 2024 08:29:48 +0000</pubDate>
<itunes:summary ><![CDATA[Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.

Takeaways:

- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.
- Learn how to cultivate a mindset of courage and resilience in the face of challenges.
- Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.]]></itunes:summary>
<description ><![CDATA[Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.

Takeaways:

- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.
- Learn how to cultivate a mindset of courage and resilience in the face of challenges.
- Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.]]></description>
<enclosure  url='https://play.hubhopper.com/1be26d2cccaa94cd6e4bcd3f5ea70f90.mp3?s=rss-feed'  length='59420000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3893</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051411/how-to-operate-with-more-courage-and-less-fear-with-david-mcqueen.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051411/how-to-operate-with-more-courage-and-less-fear-with-david-mcqueen.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What cycling can teach us about equality - CMO Rapha</title>
<link >https://listen.hubhopper.com/episode/what-cycling-can-teach-us-about-equality-cmo-rapha-1788977418/33051412</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504874</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 28 Mar 2024 12:13:26 +0000</pubDate>
<itunes:summary ><![CDATA[Christina is the CMO of the cycling brand Rapha. 

Her inspiring talk from our Manchester event talks us through how diversity is being led in the cycling industry through a brand like Rapha.

She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.

To attend one of our events online or in person check out themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Christina is the CMO of the cycling brand Rapha. 

Her inspiring talk from our Manchester event talks us through how diversity is being led in the cycling industry through a brand like Rapha.

She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.

To attend one of our events online or in person check out themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/b4ed1388802db9420e9419cd9daa171a.mp3?s=rss-feed'  length='22600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1481</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051412/what-cycling-can-teach-us-about-equality-cmo-rapha.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051412/what-cycling-can-teach-us-about-equality-cmo-rapha.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to make money for business from YouTube - The Marketing Meetup, Reading</title>
<link >https://listen.hubhopper.com/episode/how-to-make-money-for-business-from-youtube-the-marketing-meetup-reading-1788977418/33051413</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504867</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 27 Mar 2024 13:11:35 +0000</pubDate>
<itunes:summary ><![CDATA[A wonderful practical talk from @King of Video on how to make money on YouTube.

This was recorded at our event in reading. If you want to meet other marketers, enjoy great talks and share drinks and pizza with other like-minded friendly folk, check out our website for an event near you: themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[A wonderful practical talk from @King of Video on how to make money on YouTube.

This was recorded at our event in reading. If you want to meet other marketers, enjoy great talks and share drinks and pizza with other like-minded friendly folk, check out our website for an event near you: themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/c9176d1344d9aceb2a0f92e193cadd14.mp3?s=rss-feed'  length='28970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1898</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051413/how-to-make-money-for-business-from-youtube-the-marketing-meetup-reading.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051413/how-to-make-money-for-business-from-youtube-the-marketing-meetup-reading.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing leadership for any job title – with Ellie Norman</title>
<link >https://listen.hubhopper.com/episode/marketing-leadership-for-any-job-title-with-ellie-norman-1788977418/33051414</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504838</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 Mar 2024 16:13:38 +0000</pubDate>
<itunes:summary ><![CDATA[Ellie Norman talks to Joe abouthow to be a marketing leader, even if it\'s not in your job title.

Ellie is the Chief Communications Officer of Manchester United and former Global Director of Marketing and Communications for Formula 1.

We talk about:

- Ellie\'s experience of getting the most from marketing teams

- How to navigate in a commercial world as a marketing person 

- Ideas on how to both manage up and down - even if management isn\'t in your job title

- And, of course, taking your questions too]]></itunes:summary>
<description ><![CDATA[Ellie Norman talks to Joe abouthow to be a marketing leader, even if it\'s not in your job title.

Ellie is the Chief Communications Officer of Manchester United and former Global Director of Marketing and Communications for Formula 1.

We talk about:

- Ellie\'s experience of getting the most from marketing teams

- How to navigate in a commercial world as a marketing person 

- Ideas on how to both manage up and down - even if management isn\'t in your job title

- And, of course, taking your questions too]]></description>
<enclosure  url='https://play.hubhopper.com/c980491ab932effb257bcfb50b58cb8e.mp3?s=rss-feed'  length='50790000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3328</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051414/marketing-leadership-for-any-job-title-with-ellie-norman.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051414/marketing-leadership-for-any-job-title-with-ellie-norman.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Profit and ethical marketing: the Tony\&apos;s Chocolonely story</title>
<link >https://listen.hubhopper.com/episode/profit-and-ethical-marketing-the-tonys-chocolonely-story-1788977418/33051415</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504956</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 Mar 2024 13:32:35 +0000</pubDate>
<itunes:summary ><![CDATA[We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. 

Takeaways:

- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.

Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.]]></itunes:summary>
<description ><![CDATA[We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. 

Takeaways:

- Understand how marketing efforts align with a meaningful purpose to drive impact.
- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.
- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.

Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.]]></description>
<enclosure  url='https://play.hubhopper.com/f1584ba6eaed9cfd0fd82cbd91504499.mp3?s=rss-feed'  length='53910000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3533</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051415/profit-and-ethical-marketing-the-tonys-chocolonely-story.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051415/profit-and-ethical-marketing-the-tonys-chocolonely-story.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Being a fearless creative – with Sir John Hegarty</title>
<link >https://listen.hubhopper.com/episode/being-a-fearless-creative-with-sir-john-hegarty-1788977418/33051416</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504983</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 13 Mar 2024 12:28:17 +0000</pubDate>
<itunes:summary ><![CDATA[Sir John Hegarty is an advertising legend.

In this video he talks with Joe about what creativity really is, how good advertising turns into great advertising, and how to improve to your marketing campaigns by being a fearless creative.]]></itunes:summary>
<description ><![CDATA[Sir John Hegarty is an advertising legend.

In this video he talks with Joe about what creativity really is, how good advertising turns into great advertising, and how to improve to your marketing campaigns by being a fearless creative.]]></description>
<enclosure  url='https://play.hubhopper.com/e6f96660462e75e9ef6cb38120d94177.mp3?s=rss-feed'  length='53580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3511</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051416/being-a-fearless-creative-with-sir-john-hegarty.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051416/being-a-fearless-creative-with-sir-john-hegarty.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why marketing effectiveness is so important – with Dr Grace Kite &amp; Tom Roach</title>
<link >https://listen.hubhopper.com/episode/why-marketing-effectiveness-is-so-important-with-dr-grace-kite-tom-roach-1788977418/33051417</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504839</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 05 Mar 2024 14:27:09 +0000</pubDate>
<itunes:summary ><![CDATA[What is marketing effectiveness and why should we care about it?

In this video Dr Grace Kite, Founder of Magic Numbers, and Tom Roach, VP Brand Strategy at Jellyfish, talk us through the answer.

00:00 - 02:45 Opening Remarks and Introductions 

02:45 - 15:00 Introduction of the session, the importance of marketing effectiveness, and introduction to speakers Dr. Grace Kite and Tom Roach.
Understanding Marketing Effectiveness

15:00 - 30:00 Initial discussion led by Tom on the historical context and evolution of marketing effectiveness, followed by insights from Grace.
Marketing Effectiveness in the Digital Age 

30:00 - 45:00 Exploration of challenges and opportunities presented by digital marketing, strategies for effectiveness, and the role of data and technology.
Case Studies and Practical Applications 

45:00 - 55:00 Discussion on real-world examples, case studies highlighting successful marketing effectiveness strategies, and the impact of creativity and innovation.
Future Trends and Predictions 

Predictions for the future of marketing effectiveness, the growing importance of AI and machine learning, and strategies for staying ahead.

55:00 - 1:00:00 Audience Q&A 

Interactive Q&A session, addressing questions from the audience and providing additional insights into marketing effectiveness.]]></itunes:summary>
<description ><![CDATA[What is marketing effectiveness and why should we care about it?

In this video Dr Grace Kite, Founder of Magic Numbers, and Tom Roach, VP Brand Strategy at Jellyfish, talk us through the answer.

00:00 - 02:45 Opening Remarks and Introductions 

02:45 - 15:00 Introduction of the session, the importance of marketing effectiveness, and introduction to speakers Dr. Grace Kite and Tom Roach.
Understanding Marketing Effectiveness

15:00 - 30:00 Initial discussion led by Tom on the historical context and evolution of marketing effectiveness, followed by insights from Grace.
Marketing Effectiveness in the Digital Age 

30:00 - 45:00 Exploration of challenges and opportunities presented by digital marketing, strategies for effectiveness, and the role of data and technology.
Case Studies and Practical Applications 

45:00 - 55:00 Discussion on real-world examples, case studies highlighting successful marketing effectiveness strategies, and the impact of creativity and innovation.
Future Trends and Predictions 

Predictions for the future of marketing effectiveness, the growing importance of AI and machine learning, and strategies for staying ahead.

55:00 - 1:00:00 Audience Q&A 

Interactive Q&A session, addressing questions from the audience and providing additional insights into marketing effectiveness.]]></description>
<enclosure  url='https://play.hubhopper.com/c280b159cac030718cfa9263da87303e.mp3?s=rss-feed'  length='54650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3581</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051417/why-marketing-effectiveness-is-so-important-with-dr-grace-kite-tom-roach.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051417/why-marketing-effectiveness-is-so-important-with-dr-grace-kite-tom-roach.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get more customer reviews</title>
<link >https://listen.hubhopper.com/episode/how-to-get-more-customer-reviews-1788977418/33051418</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504946</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 27 Feb 2024 17:06:48 +0000</pubDate>
<itunes:summary ><![CDATA[Daniel Vivarelli is the CEO of Starloop and in today\'s session, he talks about one of the most powerful and low-cost marketing tools we have at our disposal. 

Getting Google reviews can be the difference between customers converting or going with the competition.

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Klayvio - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></itunes:summary>
<description ><![CDATA[Daniel Vivarelli is the CEO of Starloop and in today\'s session, he talks about one of the most powerful and low-cost marketing tools we have at our disposal. 

Getting Google reviews can be the difference between customers converting or going with the competition.

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Klayvio - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></description>
<enclosure  url='https://play.hubhopper.com/7b4c7f5e2579b0cb8e784f9ab45246eb.mp3?s=rss-feed'  length='55880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3662</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051418/how-to-get-more-customer-reviews.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051418/how-to-get-more-customer-reviews.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get started with technical SEO – with Areej Abuali</title>
<link >https://listen.hubhopper.com/episode/how-to-get-started-with-technical-seo-with-areej-abuali-1788977418/33051419</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504906</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 20 Feb 2024 15:35:25 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Women in Tech founder Areej AbuAli takes us through a practical beginners guide to technical SEO.


0:00 to 0:03:00 Opening and Introduction 

03:00 to 06:00 Warm welcome, interactive audience engagement, and introduction of Areej AbuAli.
What is Technical SEO? 

06:00 to 15:00 Areej explains the basics of technical SEO and its importance as the foundation of a website\'s SEO strategy.
The Core Elements of Technical SEO 

15:00 to 30:00 Detailed discussion on the core elements of technical SEO, including crawling, indexing, and ranking, with practical examples.
Live Website Analysis and Technical SEO Tips 

30:00 to 45:00 Live analysis of websites, including The Marketing Meetup and Women in Tech SEO, to illustrate technical SEO principles and best practices.
Advanced Technical SEO Strategies 

45:00 to 55:00 Exploration of advanced topics like robots.txt, sitemap.xml, and managing legacy websites. Tools for Technical SEO 

55:00 to End Overview of essential tools for technical SEO, including Google Search Console, Screaming Frog, and SEO extensions for browsers.
Q&A Session.
 
Areej answers audience questions, providing further insights and advice on technical SEO challenges and strategies.]]></itunes:summary>
<description ><![CDATA[In this video, Women in Tech founder Areej AbuAli takes us through a practical beginners guide to technical SEO.


0:00 to 0:03:00 Opening and Introduction 

03:00 to 06:00 Warm welcome, interactive audience engagement, and introduction of Areej AbuAli.
What is Technical SEO? 

06:00 to 15:00 Areej explains the basics of technical SEO and its importance as the foundation of a website\'s SEO strategy.
The Core Elements of Technical SEO 

15:00 to 30:00 Detailed discussion on the core elements of technical SEO, including crawling, indexing, and ranking, with practical examples.
Live Website Analysis and Technical SEO Tips 

30:00 to 45:00 Live analysis of websites, including The Marketing Meetup and Women in Tech SEO, to illustrate technical SEO principles and best practices.
Advanced Technical SEO Strategies 

45:00 to 55:00 Exploration of advanced topics like robots.txt, sitemap.xml, and managing legacy websites. Tools for Technical SEO 

55:00 to End Overview of essential tools for technical SEO, including Google Search Console, Screaming Frog, and SEO extensions for browsers.
Q&A Session.
 
Areej answers audience questions, providing further insights and advice on technical SEO challenges and strategies.]]></description>
<enclosure  url='https://play.hubhopper.com/e536fd57e664eb6fdcec9abadacec6cc.mp3?s=rss-feed'  length='54700000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3585</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051419/how-to-get-started-with-technical-seo-with-areej-abuali.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051419/how-to-get-started-with-technical-seo-with-areej-abuali.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Essential email udpates for marketers – with Eman Ismail</title>
<link >https://listen.hubhopper.com/episode/essential-email-udpates-for-marketers-with-eman-ismail-1788977418/33051420</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504877</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 13 Feb 2024 13:09:22 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Eman Ismail talks through how marketers should react to recent email deliverability changes.


Introduction and Acknowledgments (00:00 to 0:01:30)

Introduction to the session and thanks sponsors, especially highlighting Klaviyo.
Eman Ismail\'s Introduction and Background (0:01:30 to 0:04:00)

Eman shares her excitement about returning to The Marketing Meetup and her background as an email strategist and copywriter.

Understanding Email Deliverability Changes (0:04:00 to 0:08:00)

Overview of recent email marketing changes, not from a technical standpoint but their practical impact on marketers.

Strategies for Adapting to Email Changes (0:08:00 to 0:30:00)

Eman discusses strategies including cleaning your email list, making it easy to unsubscribe, and others, with examples and actionable tips.

Nurturing Subscribers and Increasing Engagement (0:30:00 to 0:40:00)

Focus on nurturing relationships with subscribers and strategies to increase engagement and deliverability.

Implementing a Successful Email Strategy for 2024 (0:40:00 to 0:52:00)

Detailed advice on sending targeted and relevant emails, using tagging, segmentation, and personalization.

Q&A Session (0:52:00 to End)

Eman answers questions from the audience, providing additional insights and clarifications on various topics discussed



Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Klayvio - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></itunes:summary>
<description ><![CDATA[In this video Eman Ismail talks through how marketers should react to recent email deliverability changes.


Introduction and Acknowledgments (00:00 to 0:01:30)

Introduction to the session and thanks sponsors, especially highlighting Klaviyo.
Eman Ismail\'s Introduction and Background (0:01:30 to 0:04:00)

Eman shares her excitement about returning to The Marketing Meetup and her background as an email strategist and copywriter.

Understanding Email Deliverability Changes (0:04:00 to 0:08:00)

Overview of recent email marketing changes, not from a technical standpoint but their practical impact on marketers.

Strategies for Adapting to Email Changes (0:08:00 to 0:30:00)

Eman discusses strategies including cleaning your email list, making it easy to unsubscribe, and others, with examples and actionable tips.

Nurturing Subscribers and Increasing Engagement (0:30:00 to 0:40:00)

Focus on nurturing relationships with subscribers and strategies to increase engagement and deliverability.

Implementing a Successful Email Strategy for 2024 (0:40:00 to 0:52:00)

Detailed advice on sending targeted and relevant emails, using tagging, segmentation, and personalization.

Q&A Session (0:52:00 to End)

Eman answers questions from the audience, providing additional insights and clarifications on various topics discussed



Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Klayvio - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></description>
<enclosure  url='https://play.hubhopper.com/b72952dd1ae125dda48324de7257ce16.mp3?s=rss-feed'  length='56750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3718</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051420/essential-email-udpates-for-marketers-with-eman-ismail.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051420/essential-email-udpates-for-marketers-with-eman-ismail.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How All Things Butter launched their butter brand – with Toby Hoppy</title>
<link >https://listen.hubhopper.com/episode/how-all-things-butter-launched-their-butter-brand-with-toby-hoppy-1788977418/33051421</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504837</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 06 Feb 2024 09:40:57 +0000</pubDate>
<itunes:summary ><![CDATA[Toby Hoppy and Thomas Straker launched a butter brand to disrupt the category.

All Things Butter has got off to a flying start, but what were the career-defining moments that led Toby to a place where he had the confidence to go all in?

Introduced by his brother Max, at The Marketing Meetup Manchester, this is Toby\'s squiggly career story]]></itunes:summary>
<description ><![CDATA[Toby Hoppy and Thomas Straker launched a butter brand to disrupt the category.

All Things Butter has got off to a flying start, but what were the career-defining moments that led Toby to a place where he had the confidence to go all in?

Introduced by his brother Max, at The Marketing Meetup Manchester, this is Toby\'s squiggly career story]]></description>
<enclosure  url='https://play.hubhopper.com/2a645d9fd24ccd2035468e04ca5b99c7.mp3?s=rss-feed'  length='42220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2766</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051421/how-all-things-butter-launched-their-butter-brand-with-toby-hoppy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051421/how-all-things-butter-launched-their-butter-brand-with-toby-hoppy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a thriving WhatsApp community – with Anthony Rose</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-thriving-whatsapp-community-with-anthony-rose-1788977418/33051422</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504972</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 31 Jan 2024 10:04:55 +0000</pubDate>
<itunes:summary ><![CDATA[In this talk Anthony Rose, CEO of Seedlegals, takes us through how to build a thriving online community, with a focus on WhatsApp and private social media channels.

We\'re seeing more customers move from traditional social media channels to private communities where they can discuss and support one another. Anthony Rose has done just that with Seedlegals - a B2B platform that is changing the fundraising game. In this session, we:

•⁠ ⁠Hear reflections on fostering a vibrant private community that encourages knowledge exchange and deepens customer engagement.
•⁠ ⁠Uncover strategies for using social communities to maintain and enhance customer loyalty.
•⁠ ⁠Gain insights into transforming everyday customer interactions into compelling content marketing material.

----------------
Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. https://hubs.la/Q02f-NK-0

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Klayvio - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></itunes:summary>
<description ><![CDATA[In this talk Anthony Rose, CEO of Seedlegals, takes us through how to build a thriving online community, with a focus on WhatsApp and private social media channels.

We\'re seeing more customers move from traditional social media channels to private communities where they can discuss and support one another. Anthony Rose has done just that with Seedlegals - a B2B platform that is changing the fundraising game. In this session, we:

•⁠ ⁠Hear reflections on fostering a vibrant private community that encourages knowledge exchange and deepens customer engagement.
•⁠ ⁠Uncover strategies for using social communities to maintain and enhance customer loyalty.
•⁠ ⁠Gain insights into transforming everyday customer interactions into compelling content marketing material.

----------------
Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. https://hubs.la/Q02f-NK-0

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Klayvio - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></description>
<enclosure  url='https://play.hubhopper.com/a240c59f5c8e83e0e479a5dcf349db20.mp3?s=rss-feed'  length='55730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3652</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051422/how-to-build-a-thriving-whatsapp-community-with-anthony-rose.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051422/how-to-build-a-thriving-whatsapp-community-with-anthony-rose.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What makes Noah Kagan tick?</title>
<link >https://listen.hubhopper.com/episode/what-makes-noah-kagan-tick-1788977418/33051423</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504915</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Jan 2024 15:23:46 +0000</pubDate>
<itunes:summary ><![CDATA[Founder of Appsumo.com and author of Million Dollar Weekend, Noah Kagan is one of the most entrepreneurial marketers we\'ve met.

Following the launch of his new book we wanted to tap into how his mind works and how we can all successfully launch a business.

0:00 - intro and doing odd things
4:00 - how do you find fun in entrepreneurship?
6:40 - how do you get over the fear and roll with the punches
12:55 - how do you fight to not create vanilla content
19:55 - Strategy vs just doing things 
23:00 - test and invest]]></itunes:summary>
<description ><![CDATA[Founder of Appsumo.com and author of Million Dollar Weekend, Noah Kagan is one of the most entrepreneurial marketers we\'ve met.

Following the launch of his new book we wanted to tap into how his mind works and how we can all successfully launch a business.

0:00 - intro and doing odd things
4:00 - how do you find fun in entrepreneurship?
6:40 - how do you get over the fear and roll with the punches
12:55 - how do you fight to not create vanilla content
19:55 - Strategy vs just doing things 
23:00 - test and invest]]></description>
<enclosure  url='https://play.hubhopper.com/cd056a85f17c265810614ecd44b91240.mp3?s=rss-feed'  length='28450000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1864</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051423/what-makes-noah-kagan-tick.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051423/what-makes-noah-kagan-tick.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The step-by-step guide to building a successful social media strategy</title>
<link >https://listen.hubhopper.com/episode/the-step-by-step-guide-to-building-a-successful-social-media-strategy-1788977418/33051424</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504907</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 Jan 2024 15:44:46 +0000</pubDate>
<itunes:summary ><![CDATA[Andy Lambert is a Senior Product Manager at Adobe and was the founding team member at ContentCal.

In this video Andy talks us through how he approaches creating and implementing a social media strategy in 2024.]]></itunes:summary>
<description ><![CDATA[Andy Lambert is a Senior Product Manager at Adobe and was the founding team member at ContentCal.

In this video Andy talks us through how he approaches creating and implementing a social media strategy in 2024.]]></description>
<enclosure  url='https://play.hubhopper.com/0e6fe77b739cafdbc5167b72dd6e9478.mp3?s=rss-feed'  length='54290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3557</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051424/the-step-by-step-guide-to-building-a-successful-social-media-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051424/the-step-by-step-guide-to-building-a-successful-social-media-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What are 2024’s top social media trends &amp; must-use platforms?</title>
<link >https://listen.hubhopper.com/episode/what-are-2024s-top-social-media-trends-must-use-platforms-1788977418/33051425</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504933</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 16 Jan 2024 22:52:52 +0000</pubDate>
<itunes:summary ><![CDATA[Sophie Miller, founder of Pretty Little Marketer talks to us about the trends and platforms she expects to see grow in 2024.

Sophie is one the best, most consistent, reliable sources of social media knowledge on the web.

Her 2 platform recommendations are YouTube and LinkedIn and interestingly she is looking to invest more time in long-form video content.

Watch back to see what else Sophie predicts 

And follow PLM here:
IG https://www.instagram.com/prettylittlemarketer
LI https://www.linkedin.com/company/prettylittlemarketer/
YT https://www.youtube.com/@UC957iJP13u3d_CwzPprnhXw]]></itunes:summary>
<description ><![CDATA[Sophie Miller, founder of Pretty Little Marketer talks to us about the trends and platforms she expects to see grow in 2024.

Sophie is one the best, most consistent, reliable sources of social media knowledge on the web.

Her 2 platform recommendations are YouTube and LinkedIn and interestingly she is looking to invest more time in long-form video content.

Watch back to see what else Sophie predicts 

And follow PLM here:
IG https://www.instagram.com/prettylittlemarketer
LI https://www.linkedin.com/company/prettylittlemarketer/
YT https://www.youtube.com/@UC957iJP13u3d_CwzPprnhXw]]></description>
<enclosure  url='https://play.hubhopper.com/ceb1fe81dab88d23ecac3258f74dfdfd.mp3?s=rss-feed'  length='55270000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3621</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051425/what-are-2024s-top-social-media-trends-must-use-platforms.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051425/what-are-2024s-top-social-media-trends-must-use-platforms.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a marketing budget that gives clarity and gets buy in</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-marketing-budget-that-gives-clarity-and-gets-buy-in-1788977418/33051426</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504994</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 Dec 2023 11:30:47 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Mark Smith and Martin Coyle from agency Smiling CFO talk about how to build a marketing budget that gives clarity and gets buy in.

A marketing budget has two issues that every great marketing team needs to have clarity on:

1) Getting the original funding approved
2) Keeping that funding when things subsequently happen during the financial year.

We have all had marketing budgets cut part way through a year - it’s frustrating, but it needn’t be this way. How do you make a marketing plan so compelling that it is the first thing to be signed off and the last thing to get cut?

In this talk, we will:

- Learn how mental availability (indicating how your brand will be thought of in buying situations) can be used to align the marketing output
- Understand how these key measures build a strategy and feed into a budget
- Deliver a framework that gets marketing tactics funded and maintained throughout the year]]></itunes:summary>
<description ><![CDATA[In this video, Mark Smith and Martin Coyle from agency Smiling CFO talk about how to build a marketing budget that gives clarity and gets buy in.

A marketing budget has two issues that every great marketing team needs to have clarity on:

1) Getting the original funding approved
2) Keeping that funding when things subsequently happen during the financial year.

We have all had marketing budgets cut part way through a year - it’s frustrating, but it needn’t be this way. How do you make a marketing plan so compelling that it is the first thing to be signed off and the last thing to get cut?

In this talk, we will:

- Learn how mental availability (indicating how your brand will be thought of in buying situations) can be used to align the marketing output
- Understand how these key measures build a strategy and feed into a budget
- Deliver a framework that gets marketing tactics funded and maintained throughout the year]]></description>
<enclosure  url='https://play.hubhopper.com/158ced9ebd293c3d51bc78472e71160b.mp3?s=rss-feed'  length='55410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3631</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051426/how-to-build-a-marketing-budget-that-gives-clarity-and-gets-buy-in.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051426/how-to-build-a-marketing-budget-that-gives-clarity-and-gets-buy-in.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to make your market research more effective – with Dana DiGregorio</title>
<link >https://listen.hubhopper.com/episode/how-to-make-your-market-research-more-effective-with-dana-digregorio-1788977418/33051427</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504910</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 12 Dec 2023 15:51:06 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Dana DiGregorio talks us through market research essentials, and explains how to make your research more effective.

Why does it matter? Because market research is a pie; whether you\'re slicing a small piece or devouring the whole thing, let\'s make it delicious at every level.

- Beginning: Get a taste of basic methods that don\'t cost a fortune.
- Intermediate: Savour techniques to dig deeper without digging into your wallet.
- Advanced: Master the gourmet skills of insightful research on a budget.]]></itunes:summary>
<description ><![CDATA[In this video, Dana DiGregorio talks us through market research essentials, and explains how to make your research more effective.

Why does it matter? Because market research is a pie; whether you\'re slicing a small piece or devouring the whole thing, let\'s make it delicious at every level.

- Beginning: Get a taste of basic methods that don\'t cost a fortune.
- Intermediate: Savour techniques to dig deeper without digging into your wallet.
- Advanced: Master the gourmet skills of insightful research on a budget.]]></description>
<enclosure  url='https://play.hubhopper.com/1cd62fdda6196e3285b8707bd7017d61.mp3?s=rss-feed'  length='55230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3619</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051427/how-to-make-your-market-research-more-effective-with-dana-digregorio.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051427/how-to-make-your-market-research-more-effective-with-dana-digregorio.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Finisterre use sustainability, creativity and inclusivity</title>
<link >https://listen.hubhopper.com/episode/how-finisterre-use-sustainability-creativity-and-inclusivity-1788977418/33051428</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504841</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 08 Dec 2023 08:30:09 +0000</pubDate>
<itunes:summary ><![CDATA[Bronwen Foster-Butler CMO at Finisterre spoke at our first in-person event in Cornwall to explain how doing the right thing actually drives results.

Finisterre designs functional and sustainable products for those that share a love of the sea.

They\'ve had sustainability and the environment at their core from the beginning and they continue to push an ethical agenda.

Bronwen covered examples of individually they can drive results through being sustainable, creative and inclusive.


Huge thanks to:
Ben at https://www.peakydigital.co.uk/
The venue https://nmmc.co.uk/
The beer provider https://stives-brewery.co.uk/
Filmed by the guys at bullandwolf.com]]></itunes:summary>
<description ><![CDATA[Bronwen Foster-Butler CMO at Finisterre spoke at our first in-person event in Cornwall to explain how doing the right thing actually drives results.

Finisterre designs functional and sustainable products for those that share a love of the sea.

They\'ve had sustainability and the environment at their core from the beginning and they continue to push an ethical agenda.

Bronwen covered examples of individually they can drive results through being sustainable, creative and inclusive.


Huge thanks to:
Ben at https://www.peakydigital.co.uk/
The venue https://nmmc.co.uk/
The beer provider https://stives-brewery.co.uk/
Filmed by the guys at bullandwolf.com]]></description>
<enclosure  url='https://play.hubhopper.com/bcc83fafc836b16eea8730a7235c69a6.mp3?s=rss-feed'  length='33310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2182</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051428/how-finisterre-use-sustainability-creativity-and-inclusivity.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051428/how-finisterre-use-sustainability-creativity-and-inclusivity.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Find your marketing focus (and that of your boss!)</title>
<link >https://listen.hubhopper.com/episode/find-your-marketing-focus-and-that-of-your-boss-1788977418/33051429</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505029</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 05 Dec 2023 11:37:46 +0000</pubDate>
<itunes:summary ><![CDATA[Navigating the world of marketing requires a sharp focus. This session will equip you with the tools to hone in on what\'s essential and steer clear of distractions.

- Good vs. Bad Focus: Discern strategic paths from shiny distractions.
- Keeping Yourself Focused: Manage your time and priorities effectively.
- Keeping Your Boss Focused: Tips for guiding various types of bosses towards a common goal.
- Keeping Your Marketing Focused: Align your efforts with your core value and messaging for consistent success.]]></itunes:summary>
<description ><![CDATA[Navigating the world of marketing requires a sharp focus. This session will equip you with the tools to hone in on what\'s essential and steer clear of distractions.

- Good vs. Bad Focus: Discern strategic paths from shiny distractions.
- Keeping Yourself Focused: Manage your time and priorities effectively.
- Keeping Your Boss Focused: Tips for guiding various types of bosses towards a common goal.
- Keeping Your Marketing Focused: Align your efforts with your core value and messaging for consistent success.]]></description>
<enclosure  url='https://play.hubhopper.com/76b0d00b31b8d56db5ba33ce3219ac3c.mp3?s=rss-feed'  length='56070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3674</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051429/find-your-marketing-focus-and-that-of-your-boss.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051429/find-your-marketing-focus-and-that-of-your-boss.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Where to find the humour in copywriting</title>
<link >https://listen.hubhopper.com/episode/where-to-find-the-humour-in-copywriting-1788977418/33051430</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504937</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 30 Nov 2023 11:00:50 +0000</pubDate>
<itunes:summary ><![CDATA[Another great talk from Dave Harland, this time at The Marketing Meetup: Birmingham.

Dave is well known for his use of humour in his emails, social posts and copywriting, but how can marketers build this into their campaigns.]]></itunes:summary>
<description ><![CDATA[Another great talk from Dave Harland, this time at The Marketing Meetup: Birmingham.

Dave is well known for his use of humour in his emails, social posts and copywriting, but how can marketers build this into their campaigns.]]></description>
<enclosure  url='https://play.hubhopper.com/cadc83e406b881bd77cf7ceb97c6e08d.mp3?s=rss-feed'  length='24970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1636</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051430/where-to-find-the-humour-in-copywriting.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051430/where-to-find-the-humour-in-copywriting.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Creating high impact content – with Purna Virji from LinkedIn</title>
<link >https://listen.hubhopper.com/episode/creating-high-impact-content-with-purna-virji-from-linkedin-1788977418/33051431</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504845</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 Nov 2023 16:15:15 +0000</pubDate>
<itunes:summary ><![CDATA[If you\'re on a stretched budget, the thought of ploughing resources into creating content for platforms like LinkedIn, can end up as a lower priority.

Purna Virji talks us through the ways in which she uses existing content to maximise any available time and budget to get the best results.

So if you\'re marketing a lot on a little, this webinar is for you!

If you want to join future weekly webinars or in-person events for the marketing meetup head over to themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[If you\'re on a stretched budget, the thought of ploughing resources into creating content for platforms like LinkedIn, can end up as a lower priority.

Purna Virji talks us through the ways in which she uses existing content to maximise any available time and budget to get the best results.

So if you\'re marketing a lot on a little, this webinar is for you!

If you want to join future weekly webinars or in-person events for the marketing meetup head over to themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/92911d109cb7ca79b3a859215d66a6a2.mp3?s=rss-feed'  length='53440000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3502</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051431/creating-high-impact-content-with-purna-virji-from-linkedin.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051431/creating-high-impact-content-with-purna-virji-from-linkedin.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Human-centric website design - the marketing meetup</title>
<link >https://listen.hubhopper.com/episode/human-centric-website-design-the-marketing-meetup-1788977418/33051432</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504913</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 27 Nov 2023 13:43:45 +0000</pubDate>
<itunes:summary ><![CDATA[At the first Marketing Meetup in Reading we had Louisa Dunbar, founder of Orange Grove.

Her talk was on human behaviour on websites and how human-centric websites are more powerful than organisation centric websites]]></itunes:summary>
<description ><![CDATA[At the first Marketing Meetup in Reading we had Louisa Dunbar, founder of Orange Grove.

Her talk was on human behaviour on websites and how human-centric websites are more powerful than organisation centric websites]]></description>
<enclosure  url='https://play.hubhopper.com/cf2902d5627c12c9144451bfa479be2e.mp3?s=rss-feed'  length='16200000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1061</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051432/human-centric-website-design-the-marketing-meetup.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051432/human-centric-website-design-the-marketing-meetup.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to avoid putting prospects into a content coma</title>
<link >https://listen.hubhopper.com/episode/how-to-avoid-putting-prospects-into-a-content-coma-1788977418/33051433</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504885</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 23 Nov 2023 19:57:41 +0000</pubDate>
<itunes:summary ><![CDATA[Baz Richardson of Bravo Creative spoke at our recent in-person event in Northampton.

As someone who understands brand marketing and creative content, Baz talks about how not to create dull content that will put your audience to sleep.]]></itunes:summary>
<description ><![CDATA[Baz Richardson of Bravo Creative spoke at our recent in-person event in Northampton.

As someone who understands brand marketing and creative content, Baz talks about how not to create dull content that will put your audience to sleep.]]></description>
<enclosure  url='https://play.hubhopper.com/dae6669d43a70be4751648239776ee56.mp3?s=rss-feed'  length='31690000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2076</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051433/how-to-avoid-putting-prospects-into-a-content-coma.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051433/how-to-avoid-putting-prospects-into-a-content-coma.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How public speaking can help your marketing career – with Max Hoppy</title>
<link >https://listen.hubhopper.com/episode/how-public-speaking-can-help-your-marketing-career-with-max-hoppy-1788977418/33051434</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504882</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 21 Nov 2023 12:40:01 +0000</pubDate>
<itunes:summary ><![CDATA[Max Hoppy knows all about public speaking; in this video he shares his own journey, plus hints and tips to make your own experience easier.

In Max\'s early career, he had a panic attack trying to speak to 40 people. He was so embarrassed he changed jobs.

Max now speaks publicly on the regs and uses his presenting and public speaking skills to be a better marketer. In this talk, Max will explain how being able to speak in front of any size audience is one of the most effective marketing and career-progressing tools.

Max Hoppy is:
— Co founder of Bind.co.uk
— Co founder of thekeynoteclub.com
— Organiser of The Marketing Meetup: Manchester]]></itunes:summary>
<description ><![CDATA[Max Hoppy knows all about public speaking; in this video he shares his own journey, plus hints and tips to make your own experience easier.

In Max\'s early career, he had a panic attack trying to speak to 40 people. He was so embarrassed he changed jobs.

Max now speaks publicly on the regs and uses his presenting and public speaking skills to be a better marketer. In this talk, Max will explain how being able to speak in front of any size audience is one of the most effective marketing and career-progressing tools.

Max Hoppy is:
— Co founder of Bind.co.uk
— Co founder of thekeynoteclub.com
— Organiser of The Marketing Meetup: Manchester]]></description>
<enclosure  url='https://play.hubhopper.com/ba251f9d4e3d9ada0e9f90d14b3ab539.mp3?s=rss-feed'  length='54180000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3550</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051434/how-public-speaking-can-help-your-marketing-career-with-max-hoppy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051434/how-public-speaking-can-help-your-marketing-career-with-max-hoppy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get buy-in on your marketing efforts - Helen Edwards</title>
<link >https://listen.hubhopper.com/episode/how-to-get-buy-in-on-your-marketing-efforts-helen-edwards-1788977418/33051435</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504893</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 14 Nov 2023 11:04:30 +0000</pubDate>
<itunes:summary ><![CDATA[Helen Edwards from Marketing Week\'s Mini MBA talked to us about how to get marketing a seat at the table and decision makers to buy into our ideas.

To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business.

To put it simply, to get stuff done you need their buy-in.

- Learn what the language of business is, and how to speak it
- Find out when to bring in the rest of the team, to help you move forward
- Hear practical case studies of when this has been done well before]]></itunes:summary>
<description ><![CDATA[Helen Edwards from Marketing Week\'s Mini MBA talked to us about how to get marketing a seat at the table and decision makers to buy into our ideas.

To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business.

To put it simply, to get stuff done you need their buy-in.

- Learn what the language of business is, and how to speak it
- Find out when to bring in the rest of the team, to help you move forward
- Hear practical case studies of when this has been done well before]]></description>
<enclosure  url='https://play.hubhopper.com/69b99764488709ad672672486b53cbb0.mp3?s=rss-feed'  length='54490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3570</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051435/how-to-get-buy-in-on-your-marketing-efforts-helen-edwards.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051435/how-to-get-buy-in-on-your-marketing-efforts-helen-edwards.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Copywriting: it\&apos;s more important than you think with Dave Harland, Vikki Ross and Eddie Shleyner</title>
<link >https://listen.hubhopper.com/episode/copywriting-its-more-important-than-you-think-with-dave-harland-vikki-ross-and-eddie-shleyner-1788977418/33051436</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504982</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 08 Nov 2023 03:12:12 +0000</pubDate>
<itunes:summary ><![CDATA[3 of the finest copywriters in the marketing industry join us for a Q&A.

If there is one marketing essential that is accessible to all, but elusive to many, it’s copywriting.

How do you know if your writing works? What can you do to make your messaging effective? And when is the right time to bring in professional support (even when you’re trying to do a lot on a little)?

In this webinar, we’ll:

- Learn the essential skills you can master in your own copywriting
- Discover the top mistakes folks are making with their copywriting
- Understand when to bring in the experts, particularly in an AI world

****************

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.

Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></itunes:summary>
<description ><![CDATA[3 of the finest copywriters in the marketing industry join us for a Q&A.

If there is one marketing essential that is accessible to all, but elusive to many, it’s copywriting.

How do you know if your writing works? What can you do to make your messaging effective? And when is the right time to bring in professional support (even when you’re trying to do a lot on a little)?

In this webinar, we’ll:

- Learn the essential skills you can master in your own copywriting
- Discover the top mistakes folks are making with their copywriting
- Understand when to bring in the experts, particularly in an AI world

****************

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.

Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></description>
<enclosure  url='https://play.hubhopper.com/0d05446354bf46296a3b685a53c9edc1.mp3?s=rss-feed'  length='58290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3820</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051436/copywriting-its-more-important-than-you-think-with-dave-harland-vikki-ross-and-eddie-shleyner.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051436/copywriting-its-more-important-than-you-think-with-dave-harland-vikki-ross-and-eddie-shleyner.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Goal setting for people who don\&apos;t like goal setting – with Jo Royce</title>
<link >https://listen.hubhopper.com/episode/goal-setting-for-people-who-dont-like-goal-setting-with-jo-royce-1788977418/33051437</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504844</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 24 Oct 2023 15:30:23 +0000</pubDate>
<itunes:summary ><![CDATA[As marketers, we need to set goals in our work and often in our personal and professional lives too.

With no goals in place, we’re all just doing ‘stuff’ but without intention. Sometimes that’s fine, but for most of us, having a direction really helps - particularly when trying to do a lot on a little. So, how do you set goals that actually create momentum and purpose to your action?

The amazin’ Jo Royce is here to help:

- Learn the art of setting clear, actionable goals in a number of different methodologies
- Discover how to align goals to get buy in from the rest of the team and company
- Master reporting to keep track and motivate progress]]></itunes:summary>
<description ><![CDATA[As marketers, we need to set goals in our work and often in our personal and professional lives too.

With no goals in place, we’re all just doing ‘stuff’ but without intention. Sometimes that’s fine, but for most of us, having a direction really helps - particularly when trying to do a lot on a little. So, how do you set goals that actually create momentum and purpose to your action?

The amazin’ Jo Royce is here to help:

- Learn the art of setting clear, actionable goals in a number of different methodologies
- Discover how to align goals to get buy in from the rest of the team and company
- Master reporting to keep track and motivate progress]]></description>
<enclosure  url='https://play.hubhopper.com/47b2d59cc9ee7d4ce58a41d596cba3b1.mp3?s=rss-feed'  length='53750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3522</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051437/goal-setting-for-people-who-dont-like-goal-setting-with-jo-royce.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051437/goal-setting-for-people-who-dont-like-goal-setting-with-jo-royce.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to effectively use AI to save you time</title>
<link >https://listen.hubhopper.com/episode/how-to-effectively-use-ai-to-save-you-time-1788977418/33051438</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504966</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 18 Oct 2023 02:02:46 +0000</pubDate>
<itunes:summary ><![CDATA[Billy Jones - VP of Marketing at Hootsuite talks us through how marketers can use AI to make their lives easier and help them get better at their jobs.

Whether you’re an AI user or not - understanding the potential time-saving applications of the tech is useful for any marketer, whether you subsequently choose to use it or not. In this Q&A, we explore:

- Where is AI currently
- What are the current ways to use the tech to your advantage 
- And briefly discuss where AI is heading for marketing folk everywhere]]></itunes:summary>
<description ><![CDATA[Billy Jones - VP of Marketing at Hootsuite talks us through how marketers can use AI to make their lives easier and help them get better at their jobs.

Whether you’re an AI user or not - understanding the potential time-saving applications of the tech is useful for any marketer, whether you subsequently choose to use it or not. In this Q&A, we explore:

- Where is AI currently
- What are the current ways to use the tech to your advantage 
- And briefly discuss where AI is heading for marketing folk everywhere]]></description>
<enclosure  url='https://play.hubhopper.com/3699d2105473277e6a5d6db5d36b9f8a.mp3?s=rss-feed'  length='52250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3424</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051438/how-to-effectively-use-ai-to-save-you-time.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051438/how-to-effectively-use-ai-to-save-you-time.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to run a great big event - Braze City X City</title>
<link >https://listen.hubhopper.com/episode/how-to-run-a-great-big-event-braze-city-x-city-1788977418/33051439</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504973</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 12 Oct 2023 09:24:48 +0000</pubDate>
<itunes:summary ><![CDATA[Our friends at Braze invited us down to City X City in London last week. 

We went with an open mind to see how a big organisation like Braze think about the little details.]]></itunes:summary>
<description ><![CDATA[Our friends at Braze invited us down to City X City in London last week. 

We went with an open mind to see how a big organisation like Braze think about the little details.]]></description>
<enclosure  url='https://play.hubhopper.com/6654bbef84257b8588c41801c9b9705b.mp3?s=rss-feed'  length='2930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >192</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051439/how-to-run-a-great-big-event-braze-city-x-city.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051439/how-to-run-a-great-big-event-braze-city-x-city.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >6 practical tips to help you write better briefs so you don’t waste time and money</title>
<link >https://listen.hubhopper.com/episode/6-practical-tips-to-help-you-write-better-briefs-so-you-dont-waste-time-and-money-1788977418/33051440</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504916</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 10 Oct 2023 21:40:24 +0000</pubDate>
<itunes:summary ><![CDATA[Gareth Turner, (Founder of Big Black Door and former CMO of Weetabix, Ex Heineken, Arla Foods) talks about how to write better briefs.

71% of CMOs say they haven’t got enough budget to execute their plans (Gartner 2023) and yet 33% of budgets are being wasted as a result of poor briefs and misdirected work (Better Briefs Project, 2021).

In this session, you’ll learn some of the secrets to brilliant briefing, like:

- the importance of clarity and how to get it
- how to get stakeholder alignment, and
- how to get your agencies excited to work on your brief]]></itunes:summary>
<description ><![CDATA[Gareth Turner, (Founder of Big Black Door and former CMO of Weetabix, Ex Heineken, Arla Foods) talks about how to write better briefs.

71% of CMOs say they haven’t got enough budget to execute their plans (Gartner 2023) and yet 33% of budgets are being wasted as a result of poor briefs and misdirected work (Better Briefs Project, 2021).

In this session, you’ll learn some of the secrets to brilliant briefing, like:

- the importance of clarity and how to get it
- how to get stakeholder alignment, and
- how to get your agencies excited to work on your brief]]></description>
<enclosure  url='https://play.hubhopper.com/d68b5b97081697f7e2f995ba5021246f.mp3?s=rss-feed'  length='55530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3639</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051440/6-practical-tips-to-help-you-write-better-briefs-so-you-dont-waste-time-and-money.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051440/6-practical-tips-to-help-you-write-better-briefs-so-you-dont-waste-time-and-money.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Hannah built a business creating \&apos;live scribe\&apos; illustrations</title>
<link >https://listen.hubhopper.com/episode/how-hannah-built-a-business-creating-live-scribe-illustrations-1788977418/33051441</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504932</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 04 Oct 2023 17:06:40 +0000</pubDate>
<itunes:summary ><![CDATA[Hannah Williams of Scribble inc talks about her journey of becoming a full-time illustrator in the world of live scribing.

Her amazing talent is to take a live event and distil it into a drawing that summarises it in beautiful designs. 

Having watched Hannah do this live for us at themarketingmeetup.com I can see why her work is in such demand.]]></itunes:summary>
<description ><![CDATA[Hannah Williams of Scribble inc talks about her journey of becoming a full-time illustrator in the world of live scribing.

Her amazing talent is to take a live event and distil it into a drawing that summarises it in beautiful designs. 

Having watched Hannah do this live for us at themarketingmeetup.com I can see why her work is in such demand.]]></description>
<enclosure  url='https://play.hubhopper.com/a2dac2dc8b897892468c9ed4c908e711.mp3?s=rss-feed'  length='17900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1172</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051441/how-hannah-built-a-business-creating-live-scribe-illustrations.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051441/how-hannah-built-a-business-creating-live-scribe-illustrations.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get the most from your pipeline by nailing your first-call pitch</title>
<link >https://listen.hubhopper.com/episode/how-to-get-the-most-from-your-pipeline-by-nailing-your-first-call-pitch-1788977418/33051442</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504923</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 27 Sep 2023 02:09:41 +0000</pubDate>
<itunes:summary ><![CDATA[April Dunford is a b2b positioning expert, and in this session, you\'ll see exactly why.

April talks about everything from how to conduct an effective discovery chat with a potential new client to how to get sales teams on board to understand positioning and avoid just rattling off a list of features.

We will have the full write up on our website later this week or you can listen back as a podcast very soon too https://themarketingmeetup.com/events/how-to-get-the-most-from-your-pipeline-by-nailing-your-first-call-pitch/

If you wanted to find out more about April, but her book, download her templates etc, then her website is: https://aprildunford.com/

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[April Dunford is a b2b positioning expert, and in this session, you\'ll see exactly why.

April talks about everything from how to conduct an effective discovery chat with a potential new client to how to get sales teams on board to understand positioning and avoid just rattling off a list of features.

We will have the full write up on our website later this week or you can listen back as a podcast very soon too https://themarketingmeetup.com/events/how-to-get-the-most-from-your-pipeline-by-nailing-your-first-call-pitch/

If you wanted to find out more about April, but her book, download her templates etc, then her website is: https://aprildunford.com/

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/60ab06832860f708d38020aa228be306.mp3?s=rss-feed'  length='55230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3619</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051442/how-to-get-the-most-from-your-pipeline-by-nailing-your-first-call-pitch.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051442/how-to-get-the-most-from-your-pipeline-by-nailing-your-first-call-pitch.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to write winning cold emails – with Dave Harland</title>
<link >https://listen.hubhopper.com/episode/how-to-write-winning-cold-emails-with-dave-harland-1788977418/33051443</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504988</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 21 Sep 2023 08:17:34 +0000</pubDate>
<itunes:summary ><![CDATA[Dave Harland is a copywriter, a LinkedIn legend and would probably make a good stand-up comedian too.

He is best known for his witty writing style when he takes on people trying to scam him online. But underneath all of this Dave is an experienced copywriter writing for global brands.

He is the guy who’ll get people hooked on whatever you sell or do. Persuading them to visit your website, to call your number, to buy your stuff.

In 25 minutes you\'ll understand better how to write a cold email and reach those dream clients.

You can follow Dave on Linkedin https://www.linkedin.com/in/daveharland/]]></itunes:summary>
<description ><![CDATA[Dave Harland is a copywriter, a LinkedIn legend and would probably make a good stand-up comedian too.

He is best known for his witty writing style when he takes on people trying to scam him online. But underneath all of this Dave is an experienced copywriter writing for global brands.

He is the guy who’ll get people hooked on whatever you sell or do. Persuading them to visit your website, to call your number, to buy your stuff.

In 25 minutes you\'ll understand better how to write a cold email and reach those dream clients.

You can follow Dave on Linkedin https://www.linkedin.com/in/daveharland/]]></description>
<enclosure  url='https://play.hubhopper.com/6092728e0df27f43d107e5a9f86c9492.mp3?s=rss-feed'  length='22280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1460</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051443/how-to-write-winning-cold-emails-with-dave-harland.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051443/how-to-write-winning-cold-emails-with-dave-harland.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >When to invest in brand marketing – with Dr Grace Kite</title>
<link >https://listen.hubhopper.com/episode/when-to-invest-in-brand-marketing-with-dr-grace-kite-1788977418/33051444</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504992</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 20 Sep 2023 10:27:42 +0000</pubDate>
<itunes:summary ><![CDATA[When should marketers start investing in brand as well as performance marketing?

In this video, Dr Grace Kite, Founder of Magic Numbers, explains the when and how of brand marketing.

In this season of webinars, we are looking at how marketers can do a lot on a much smaller budget. Often, brand marketing is seen as not having ROI in the same way performance marketing does.

But Grace is here to tell you how and when that investment is worth the time and energy.]]></itunes:summary>
<description ><![CDATA[When should marketers start investing in brand as well as performance marketing?

In this video, Dr Grace Kite, Founder of Magic Numbers, explains the when and how of brand marketing.

In this season of webinars, we are looking at how marketers can do a lot on a much smaller budget. Often, brand marketing is seen as not having ROI in the same way performance marketing does.

But Grace is here to tell you how and when that investment is worth the time and energy.]]></description>
<enclosure  url='https://play.hubhopper.com/ef5aef59dbc3574ecf96fd7f7379ac35.mp3?s=rss-feed'  length='54590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3577</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051444/when-to-invest-in-brand-marketing-with-dr-grace-kite.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051444/when-to-invest-in-brand-marketing-with-dr-grace-kite.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Nailing organic search in an AI world; where are we now??</title>
<link >https://listen.hubhopper.com/episode/nailing-organic-search-in-an-ai-world-where-are-we-now-1788977418/33051445</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504954</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 12 Sep 2023 22:05:52 +0000</pubDate>
<itunes:summary ><![CDATA[Azeem Ahmad, ASSA ABLOY; Chrystal Carter, Wix; and Areej Abuali, Crawlina

AI has taken over… right? And it feels like that could be big for SEO, but is it? In this panel with three lovely and knowledgeable humans we chat how AI has impacted SEO, and what you can do it about it:

- Understand what has changed and what remains the same
- Learn how to approach your SEO efforts in this AI world
- Find out how you can apply it in your own world - particularly if you’re working with little or less than you’re used to.

****************

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.

Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></itunes:summary>
<description ><![CDATA[Azeem Ahmad, ASSA ABLOY; Chrystal Carter, Wix; and Areej Abuali, Crawlina

AI has taken over… right? And it feels like that could be big for SEO, but is it? In this panel with three lovely and knowledgeable humans we chat how AI has impacted SEO, and what you can do it about it:

- Understand what has changed and what remains the same
- Learn how to approach your SEO efforts in this AI world
- Find out how you can apply it in your own world - particularly if you’re working with little or less than you’re used to.

****************

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.

Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Redgate Software - Now hiring marketers!

Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.

Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.

Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.]]></description>
<enclosure  url='https://play.hubhopper.com/5dc9b57d1c87ae06305c29185c382f6a.mp3?s=rss-feed'  length='53400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3499</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051445/nailing-organic-search-in-an-ai-world-where-are-we-now.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051445/nailing-organic-search-in-an-ai-world-where-are-we-now.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a marketing strategy :)</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-marketing-strategy-1788977418/33051446</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504843</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 06 Sep 2023 02:14:20 +0000</pubDate>
<itunes:summary ><![CDATA[How to build a Marketing Strategy that means more direction, less wasted spend, and extra productivity. 

In this first episode of our season on marketing a lot with a little, we hear from Kerry Thorpe, Head of Comms EU for Ben & Jerry\'s, and Mollie Baker, Founder of Indie Consulting. They talked through not only the theory but used practical examples too.]]></itunes:summary>
<description ><![CDATA[How to build a Marketing Strategy that means more direction, less wasted spend, and extra productivity. 

In this first episode of our season on marketing a lot with a little, we hear from Kerry Thorpe, Head of Comms EU for Ben & Jerry\'s, and Mollie Baker, Founder of Indie Consulting. They talked through not only the theory but used practical examples too.]]></description>
<enclosure  url='https://play.hubhopper.com/ed009b567ba99d57edb54ffa5a3621ae.mp3?s=rss-feed'  length='54750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3588</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051446/how-to-build-a-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051446/how-to-build-a-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How and what to measure in social media: Andy Lambert - Adobe</title>
<link >https://listen.hubhopper.com/episode/how-and-what-to-measure-in-social-media-andy-lambert-adobe-1788977418/33051447</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504947</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 14 Aug 2023 07:00:22 +0000</pubDate>
<itunes:summary ><![CDATA[Andy\'s talk: SOCIAL MEDIA METRICSAND HOW TO USE THEM

Location: The Marketing Meetup, London 

Andy has built and scaled organic social for Content Cal before it was acquired by Adobe. 

He has lived deep in the world of social media for many years and loves what he does.

If you\'d like to come to an event near you, we have them all over the UK and new locations all over the world too! Plus we have our online webinars.

for more visit themarketingmeetup.com

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Andy\'s talk: SOCIAL MEDIA METRICSAND HOW TO USE THEM

Location: The Marketing Meetup, London 

Andy has built and scaled organic social for Content Cal before it was acquired by Adobe. 

He has lived deep in the world of social media for many years and loves what he does.

If you\'d like to come to an event near you, we have them all over the UK and new locations all over the world too! Plus we have our online webinars.

for more visit themarketingmeetup.com

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/83c4619c8befce23b305ab1b92dcad1d.mp3?s=rss-feed'  length='26360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1727</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051447/how-and-what-to-measure-in-social-media-andy-lambert-adobe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051447/how-and-what-to-measure-in-social-media-andy-lambert-adobe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Growth Mindsets and How to Cultivate One</title>
<link >https://listen.hubhopper.com/episode/growth-mindsets-and-how-to-cultivate-one-1788977418/33051448</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504995</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Aug 2023 21:41:21 +0000</pubDate>
<itunes:summary ><![CDATA[Katie Martin is head of marketing excellence at Innocent Drinks.

She talks about how to deal with change and how to set yourself up to have a growth mindset.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Katie Martin is head of marketing excellence at Innocent Drinks.

She talks about how to deal with change and how to set yourself up to have a growth mindset.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/d83bb74587245176f6e3daca25ec98dd.mp3?s=rss-feed'  length='57230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3750</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051448/growth-mindsets-and-how-to-cultivate-one.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051448/growth-mindsets-and-how-to-cultivate-one.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Bringing your best self to work – with James Peach</title>
<link >https://listen.hubhopper.com/episode/bringing-your-best-self-to-work-with-james-peach-1788977418/33051449</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504878</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 25 Jul 2023 10:06:28 +0000</pubDate>
<itunes:summary ><![CDATA[James Peach is one of those guys who squeezes the most out of life.

He is the former Brand Director of Vinted (when it grew hugely) and also held prominent marketing roles at Google, Uber and Innocent.

Not only that but he is an adventurer who\'s clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop, for which he was awarded Fellowship of the Royal Geographical Society.

He regularly gets described using words like \'The most informative, thought-provoking and entertaining speaker we\'ve ever had\' and we can see why

James\'s talk is filled with insightful marketing tips as well as useful, actionable life advice.

He really does understand how to bring your very best self to work.

0:00 - 12:10 James\' background
12:11 - 28:50 Approach for marketers. Mattering, clarity, strategy 
28:51 - 40:30 How we can approach work as our best self. Empathy, energy not time, now not then.
40:31 - 43:00 The meaning of life 
43:01 - 59:28 Q&A]]></itunes:summary>
<description ><![CDATA[James Peach is one of those guys who squeezes the most out of life.

He is the former Brand Director of Vinted (when it grew hugely) and also held prominent marketing roles at Google, Uber and Innocent.

Not only that but he is an adventurer who\'s clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop, for which he was awarded Fellowship of the Royal Geographical Society.

He regularly gets described using words like \'The most informative, thought-provoking and entertaining speaker we\'ve ever had\' and we can see why

James\'s talk is filled with insightful marketing tips as well as useful, actionable life advice.

He really does understand how to bring your very best self to work.

0:00 - 12:10 James\' background
12:11 - 28:50 Approach for marketers. Mattering, clarity, strategy 
28:51 - 40:30 How we can approach work as our best self. Empathy, energy not time, now not then.
40:31 - 43:00 The meaning of life 
43:01 - 59:28 Q&A]]></description>
<enclosure  url='https://play.hubhopper.com/a9d71fc896afe22bd17eebdb58408fd2.mp3?s=rss-feed'  length='54610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3579</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051449/bringing-your-best-self-to-work-with-james-peach.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051449/bringing-your-best-self-to-work-with-james-peach.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >A career to becoming a CMO - Jon Evans the uncensored CMO</title>
<link >https://listen.hubhopper.com/episode/a-career-to-becoming-a-cmo-jon-evans-the-uncensored-cmo-1788977418/33051450</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504847</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 Jul 2023 21:44:45 +0000</pubDate>
<itunes:summary ><![CDATA[Jon Evans, CMO and host of the wonderful uncensored CMO podcast, talks about his career journey to becoming a CMO.

One of the things he is particularly good at is putting examples of challenges he has faced into story format. This made for a brilliant chat full of useful lessons for anyone in the marketing industry.]]></itunes:summary>
<description ><![CDATA[Jon Evans, CMO and host of the wonderful uncensored CMO podcast, talks about his career journey to becoming a CMO.

One of the things he is particularly good at is putting examples of challenges he has faced into story format. This made for a brilliant chat full of useful lessons for anyone in the marketing industry.]]></description>
<enclosure  url='https://play.hubhopper.com/135893d2c7a086f9233e18e0f1be9238.mp3?s=rss-feed'  length='57530000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3770</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051450/a-career-to-becoming-a-cmo-jon-evans-the-uncensored-cmo.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051450/a-career-to-becoming-a-cmo-jon-evans-the-uncensored-cmo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Dove Real Beauty campaign – with Daryl Fielding</title>
<link >https://listen.hubhopper.com/episode/the-dove-real-beauty-campaign-with-daryl-fielding-1788977418/33051451</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504925</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 13 Jul 2023 10:45:01 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Daryl Fielding gives an insightful talk about one of the most highly awarded marketing campaigns of all time: The Dove Real Beauty campaign.

Before the days of marketers talking about brand purpose, Daryl was living and breathing it by putting a bar of soap to work for the good of women across the world.

Not only did it have a huge impact on the sales of Dove soap but a much wider effect of paving the way for something good beyond the brand.

But 20 years ago this approach represented a big risk for Unilever, and to run the campaign Daryl needed some sneaky tactics to get Unilever to sign off the marketing team\'s brilliant ideas. 

You can buy Daryl\'s wonderful book on brands here: https://www.amazon.co.uk/Brand-Book-insiders-businesses-organizations/dp/1529420172

And find out more about The Marketing Meetup at themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[In this video Daryl Fielding gives an insightful talk about one of the most highly awarded marketing campaigns of all time: The Dove Real Beauty campaign.

Before the days of marketers talking about brand purpose, Daryl was living and breathing it by putting a bar of soap to work for the good of women across the world.

Not only did it have a huge impact on the sales of Dove soap but a much wider effect of paving the way for something good beyond the brand.

But 20 years ago this approach represented a big risk for Unilever, and to run the campaign Daryl needed some sneaky tactics to get Unilever to sign off the marketing team\'s brilliant ideas. 

You can buy Daryl\'s wonderful book on brands here: https://www.amazon.co.uk/Brand-Book-insiders-businesses-organizations/dp/1529420172

And find out more about The Marketing Meetup at themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/87f90da41ae04aa7a7bf2220840129e7.mp3?s=rss-feed'  length='10350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >678</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051451/the-dove-real-beauty-campaign-with-daryl-fielding.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051451/the-dove-real-beauty-campaign-with-daryl-fielding.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The top GA4 blunders and how to fix them - with Mary Owusu</title>
<link >https://listen.hubhopper.com/episode/the-top-ga4-blunders-and-how-to-fix-them-with-mary-owusu-1788977418/33051452</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504960</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 12 Jul 2023 02:09:47 +0000</pubDate>
<itunes:summary ><![CDATA[As marketers having access to data is crucial. Knowing if your campaigns are driving results and reporting on those results is essential for most.

If you need advice on how to get \'GA4 ready\' and make the transition from the old Google Analytics seamlessly, then this webinar is for you.

True to her reputation, Mary generously delivered a wonderful presentation highlighting all the mistakes people are making and how best to avoid or correct them.

If you\'d like to read the write up head over to our website 

https://themarketingmeetup.com/events/top-ga4-blunders-and-how-to-fix-them/

You can also sign up to our newsletter and register for more free events here: https://themarketingmeetup.com/newsletter/]]></itunes:summary>
<description ><![CDATA[As marketers having access to data is crucial. Knowing if your campaigns are driving results and reporting on those results is essential for most.

If you need advice on how to get \'GA4 ready\' and make the transition from the old Google Analytics seamlessly, then this webinar is for you.

True to her reputation, Mary generously delivered a wonderful presentation highlighting all the mistakes people are making and how best to avoid or correct them.

If you\'d like to read the write up head over to our website 

https://themarketingmeetup.com/events/top-ga4-blunders-and-how-to-fix-them/

You can also sign up to our newsletter and register for more free events here: https://themarketingmeetup.com/newsletter/]]></description>
<enclosure  url='https://play.hubhopper.com/290244c27f1fb05d5ad427d004a73d0d.mp3?s=rss-feed'  length='52110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3415</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051452/the-top-ga4-blunders-and-how-to-fix-them-with-mary-owusu.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051452/the-top-ga4-blunders-and-how-to-fix-them-with-mary-owusu.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Land Your Marketing Dream Job: Marketing Jobseekers 101</title>
<link >https://listen.hubhopper.com/episode/how-to-land-your-marketing-dream-job-marketing-jobseekers-101-1788977418/33051453</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504858</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 11 Jul 2023 11:26:50 +0000</pubDate>
<itunes:summary ><![CDATA[If you\'re going to apply for marketing jobs, you want to make sure your first impression hits a home run.

Well, the good news is, Brand Recruitment who have supported our community since the beginning, know a thing or 2 about marketing jobs.

In this video, you\'re going to learn a bunch of do\'s and don\'ts and give yourself a chance of winning that dream marketing role.

If you\'d like to see what jobs Brand have and jobs on our own site, check out:

https://www.brandrecruitment.co.uk/
and
https://themarketingmeetupjobs.com/]]></itunes:summary>
<description ><![CDATA[If you\'re going to apply for marketing jobs, you want to make sure your first impression hits a home run.

Well, the good news is, Brand Recruitment who have supported our community since the beginning, know a thing or 2 about marketing jobs.

In this video, you\'re going to learn a bunch of do\'s and don\'ts and give yourself a chance of winning that dream marketing role.

If you\'d like to see what jobs Brand have and jobs on our own site, check out:

https://www.brandrecruitment.co.uk/
and
https://themarketingmeetupjobs.com/]]></description>
<enclosure  url='https://play.hubhopper.com/d9d8eeb32b251c1517c62097632af3d0.mp3?s=rss-feed'  length='7060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >462</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051453/how-to-land-your-marketing-dream-job-marketing-jobseekers-101.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051453/how-to-land-your-marketing-dream-job-marketing-jobseekers-101.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build a Thriving Community Online</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-thriving-community-online-1788977418/33051454</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504929</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 20 Jun 2023 21:50:12 +0000</pubDate>
<itunes:summary ><![CDATA[Sophie Miller from Pretty Little Marketer and Olivia Mae Hanlon from Girls in Marketing talk about their journey of building a thriving marketing community

You can find them here:
https://www.prettylittlemarketer.com/
https://girlsinmarketing.com/


Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Sophie Miller from Pretty Little Marketer and Olivia Mae Hanlon from Girls in Marketing talk about their journey of building a thriving marketing community

You can find them here:
https://www.prettylittlemarketer.com/
https://girlsinmarketing.com/


Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/109d55bab927c01f3c8c7d541f3c3ffe.mp3?s=rss-feed'  length='56040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3672</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051454/how-to-build-a-thriving-community-online.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051454/how-to-build-a-thriving-community-online.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Speak on camera with confidence!</title>
<link >https://listen.hubhopper.com/episode/speak-on-camera-with-confidence-1788977418/33051455</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504870</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 07 Jun 2023 02:39:44 +0000</pubDate>
<itunes:summary ><![CDATA[“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”

That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying.

She covered:

️ her journey to becoming an executive speaking coach
 why it’s important to project confidence 

⭕ how to build positive feedback loops into your speaking opportunities




The Music Licence code for this video is 4RPYUWKWSWGUXXFG.]]></itunes:summary>
<description ><![CDATA[“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”

That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying.

She covered:

️ her journey to becoming an executive speaking coach
 why it’s important to project confidence 

⭕ how to build positive feedback loops into your speaking opportunities




The Music Licence code for this video is 4RPYUWKWSWGUXXFG.]]></description>
<enclosure  url='https://play.hubhopper.com/759ab030040b20281ba9221edbe272a0.mp3?s=rss-feed'  length='58850000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3856</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051455/speak-on-camera-with-confidence.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051455/speak-on-camera-with-confidence.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing without costing the planet</title>
<link >https://listen.hubhopper.com/episode/marketing-without-costing-the-planet-1788977418/33051456</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504964</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 May 2023 10:15:21 +0000</pubDate>
<itunes:summary ><![CDATA[Conscious creativity: Creativity without costing the earth – with Jax Davey and Seb Royce

The guys from Nuevo have made it their goal to drive sustainability. This is a quote from the Nuevo website says it all:

\"Our mission is to help transform your advertising and marketing to make it more sustainable and effective, driving lasting change for your business and the planet.\"

Marketing is part of the problem of too much consumption but this talks make the argument that we can be part of the solution too.]]></itunes:summary>
<description ><![CDATA[Conscious creativity: Creativity without costing the earth – with Jax Davey and Seb Royce

The guys from Nuevo have made it their goal to drive sustainability. This is a quote from the Nuevo website says it all:

\"Our mission is to help transform your advertising and marketing to make it more sustainable and effective, driving lasting change for your business and the planet.\"

Marketing is part of the problem of too much consumption but this talks make the argument that we can be part of the solution too.]]></description>
<enclosure  url='https://play.hubhopper.com/2bd6d3ec5d51c4eaeef9eb901ec44211.mp3?s=rss-feed'  length='45750000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2998</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051456/marketing-without-costing-the-planet.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051456/marketing-without-costing-the-planet.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to navigate change: the science and story of turning uncertainty into opportunity</title>
<link >https://listen.hubhopper.com/episode/how-to-navigate-change-the-science-and-story-of-turning-uncertainty-into-opportunity-1788977418/33051457</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504963</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 May 2023 21:43:33 +0000</pubDate>
<itunes:summary ><![CDATA[Sam Conniff and Katherine Templar-Lewis\'s talk is not only full of wonderful insight into how our brains work...but they help us understand how to overcome uncertainty.

Oh, and their presentation skills are next-level!

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Sam Conniff and Katherine Templar-Lewis\'s talk is not only full of wonderful insight into how our brains work...but they help us understand how to overcome uncertainty.

Oh, and their presentation skills are next-level!

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/2323590a39955d328aed9d36fc257569.mp3?s=rss-feed'  length='51250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3358</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051457/how-to-navigate-change-the-science-and-story-of-turning-uncertainty-into-opportunity.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051457/how-to-navigate-change-the-science-and-story-of-turning-uncertainty-into-opportunity.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to create amazing collaborations – with Jordan Schwarzenberger</title>
<link >https://listen.hubhopper.com/episode/how-to-create-amazing-collaborations-with-jordan-schwarzenberger-1788977418/33051458</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504917</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 17 May 2023 11:13:49 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Jordan Schwarzenberger shares how to build incredible collaborations with creators. Jordan is the co-founder of Unboxed, Arcade Media, and manager of The Sidemen, and has worked with some of the biggest names in the music industry. He shares advice on how to build relationships with others in the industry.

If you\'re looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you\'re a creator or a marketer, this video will help you find the connections you need to make your dreams a reality!]]></itunes:summary>
<description ><![CDATA[In this video, Jordan Schwarzenberger shares how to build incredible collaborations with creators. Jordan is the co-founder of Unboxed, Arcade Media, and manager of The Sidemen, and has worked with some of the biggest names in the music industry. He shares advice on how to build relationships with others in the industry.

If you\'re looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you\'re a creator or a marketer, this video will help you find the connections you need to make your dreams a reality!]]></description>
<enclosure  url='https://play.hubhopper.com/dbde8761f17d1a7ffb4b4662bbf00c3c.mp3?s=rss-feed'  length='48110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3152</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051458/how-to-create-amazing-collaborations-with-jordan-schwarzenberger.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051458/how-to-create-amazing-collaborations-with-jordan-schwarzenberger.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Individuality in copy: Teaching without templates</title>
<link >https://listen.hubhopper.com/episode/individuality-in-copy-teaching-without-templates-1788977418/33051459</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504927</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 May 2023 21:33:18 +0000</pubDate>
<itunes:summary ><![CDATA[Amy shares her frameworks for effective writing which has allowed her to grow and engage her audience on Linkedin

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Amy shares her frameworks for effective writing which has allowed her to grow and engage her audience on Linkedin

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/8d4949ad9e691d5d972d7feb76fb92c4.mp3?s=rss-feed'  length='48440000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3174</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051459/individuality-in-copy-teaching-without-templates.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051459/individuality-in-copy-teaching-without-templates.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Strategic marketing made simple: The bare minimum approach</title>
<link >https://listen.hubhopper.com/episode/strategic-marketing-made-simple-the-bare-minimum-approach-1788977418/33051460</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505019</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 05 May 2023 21:38:46 +0000</pubDate>
<itunes:summary ><![CDATA[In this webinar Joe Glover talks about how to create a bare minimum marketing strategy.

Pulling from years of experience, his framework is invaluable for businesses looking to run effective campaigns.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[In this webinar Joe Glover talks about how to create a bare minimum marketing strategy.

Pulling from years of experience, his framework is invaluable for businesses looking to run effective campaigns.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/0531034d535f3471bc04b8267059d963.mp3?s=rss-feed'  length='54380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3563</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051460/strategic-marketing-made-simple-the-bare-minimum-approach.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051460/strategic-marketing-made-simple-the-bare-minimum-approach.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >AI for humans - Demystifying AI in Marketing</title>
<link >https://listen.hubhopper.com/episode/ai-for-humans-demystifying-ai-in-marketing-1788977418/33051461</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505030</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 26 Apr 2023 02:10:58 +0000</pubDate>
<itunes:summary ><![CDATA[Kirsty Fraser is not an ai specialist but she is a marketer using ai to help her and her busy marketing team achieve more.

She makes the argument that ai might not take our jobs but in fact really help us move faster and do better work.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Kirsty Fraser is not an ai specialist but she is a marketer using ai to help her and her busy marketing team achieve more.

She makes the argument that ai might not take our jobs but in fact really help us move faster and do better work.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/17df5c07da7460d8b8c94d24137617e0.mp3?s=rss-feed'  length='53480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3504</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051461/ai-for-humans-demystifying-ai-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051461/ai-for-humans-demystifying-ai-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Unstoppable Sales: The secret to laser like conversions from your content, automation and funnels</title>
<link >https://listen.hubhopper.com/episode/unstoppable-sales-the-secret-to-laser-like-conversions-from-your-content-automation-and-funnels-1788977418/33051462</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504860</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 Apr 2023 21:45:04 +0000</pubDate>
<itunes:summary ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/56e21037e14c77fe2309488586244193.mp3?s=rss-feed'  length='57320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3756</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051462/unstoppable-sales-the-secret-to-laser-like-conversions-from-your-content-automation-and-funnels.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051462/unstoppable-sales-the-secret-to-laser-like-conversions-from-your-content-automation-and-funnels.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Mark Gaisford – The Marketing Meetup IRL</title>
<link >https://listen.hubhopper.com/episode/mark-gaisford-the-marketing-meetup-irl-1788977418/33051463</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504871</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 30 Mar 2023 17:53:01 +0000</pubDate>
<itunes:summary ><![CDATA[Mark Gainsford of Redsprout Media is an incredible content creator and his talk on how content has helped grow his brand is one you\'re going to love.

We\'ve followed Mark\'s journey for a long time creating content as a recruiter. And now we get to share with you the talk he delivered to a recent TMM in-person event.

If you\'d like to attend one of our events or join our weekly webinars to learn more about marketing and meet other lovely marketers, then head over to themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Mark Gainsford of Redsprout Media is an incredible content creator and his talk on how content has helped grow his brand is one you\'re going to love.

We\'ve followed Mark\'s journey for a long time creating content as a recruiter. And now we get to share with you the talk he delivered to a recent TMM in-person event.

If you\'d like to attend one of our events or join our weekly webinars to learn more about marketing and meet other lovely marketers, then head over to themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/71c6de2c1577a458505105dd52a3ad04.mp3?s=rss-feed'  length='21210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1389</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051463/mark-gaisford-the-marketing-meetup-irl.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051463/mark-gaisford-the-marketing-meetup-irl.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The power of enthusiasm and Derek Sivers journey in growing CD Baby</title>
<link >https://listen.hubhopper.com/episode/the-power-of-enthusiasm-and-derek-sivers-journey-in-growing-cd-baby-1788977418/33051464</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504868</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 29 Mar 2023 13:38:47 +0000</pubDate>
<itunes:summary ><![CDATA[Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. 

In this video we explore the importance of enthusiasm, finding one\'s journey, and sweating the small stuff.

Finding the Journey You Really Want to Go On: 

Derek Sivers believes that enthusiasm is precious, and it provides the energy needed to accomplish great things. If you find yourself unhappy in your current situation, it might be time to explore a different path. Sometimes, the most efficient or optimized choice isn\'t the one that brings happiness.

Deliberately Rebelling Against Conformity: 

Derek has always been a non-conformist. He believes that embracing your individuality and authenticity helps in creating a unique path that brings fulfilment and success.

Money Matters, But It Isn\'t Everything: 

Derek believes that money becomes less important once you have enough. Instead, he advises focusing on creating value, serving others, and finding a balance between work and life.

Different Approaches to Life: 

Derek\'s book, How to Live, highlights the idea that there are various ways to approach life, like instruments in a band. Combining different perspectives and experiences can lead to a richer, more fulfilling life.

Serving Others and Creating Value: 

Derek founded CD Baby with a mission to serve musicians. He believes that by forgetting about yourself and focusing on others, you will be rewarded both personally and financially.

The Importance of Company Culture: 

Derek learned from his experience with CD Baby and Host Baby that a smaller, focused team can be equally profitable and enjoyable as a larger one. Maintaining a positive and outward-focused company culture is crucial for success.

Sweating the Small Stuff: 

Derek believes that attention to detail, especially in public-facing aspects, can significantly impact how a company is perceived. These little things can set you apart from competitors and create memorable experiences for customers.

Customer Service Matters: 

Derek thinks that every high-level executive should occasionally work in customer service to stay connected with the concerns and complaints of their customers. This helps in maintaining a customer-centric approach and improving the overall experience.

Wrapping up

Derek Sivers\' journey with CD Baby demonstrates the importance of enthusiasm, authenticity, and a focus on serving others. By paying attention to the small detail]]></itunes:summary>
<description ><![CDATA[Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. 

In this video we explore the importance of enthusiasm, finding one\'s journey, and sweating the small stuff.

Finding the Journey You Really Want to Go On: 

Derek Sivers believes that enthusiasm is precious, and it provides the energy needed to accomplish great things. If you find yourself unhappy in your current situation, it might be time to explore a different path. Sometimes, the most efficient or optimized choice isn\'t the one that brings happiness.

Deliberately Rebelling Against Conformity: 

Derek has always been a non-conformist. He believes that embracing your individuality and authenticity helps in creating a unique path that brings fulfilment and success.

Money Matters, But It Isn\'t Everything: 

Derek believes that money becomes less important once you have enough. Instead, he advises focusing on creating value, serving others, and finding a balance between work and life.

Different Approaches to Life: 

Derek\'s book, How to Live, highlights the idea that there are various ways to approach life, like instruments in a band. Combining different perspectives and experiences can lead to a richer, more fulfilling life.

Serving Others and Creating Value: 

Derek founded CD Baby with a mission to serve musicians. He believes that by forgetting about yourself and focusing on others, you will be rewarded both personally and financially.

The Importance of Company Culture: 

Derek learned from his experience with CD Baby and Host Baby that a smaller, focused team can be equally profitable and enjoyable as a larger one. Maintaining a positive and outward-focused company culture is crucial for success.

Sweating the Small Stuff: 

Derek believes that attention to detail, especially in public-facing aspects, can significantly impact how a company is perceived. These little things can set you apart from competitors and create memorable experiences for customers.

Customer Service Matters: 

Derek thinks that every high-level executive should occasionally work in customer service to stay connected with the concerns and complaints of their customers. This helps in maintaining a customer-centric approach and improving the overall experience.

Wrapping up

Derek Sivers\' journey with CD Baby demonstrates the importance of enthusiasm, authenticity, and a focus on serving others. By paying attention to the small detail]]></description>
<enclosure  url='https://play.hubhopper.com/4b0134c5f362cf8f554aedfb5711aec9.mp3?s=rss-feed'  length='56920000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3730</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051464/the-power-of-enthusiasm-and-derek-sivers-journey-in-growing-cd-baby.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051464/the-power-of-enthusiasm-and-derek-sivers-journey-in-growing-cd-baby.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to kick ass as a freelancer – with Eman Ismail</title>
<link >https://listen.hubhopper.com/episode/how-to-kick-ass-as-a-freelancer-with-eman-ismail-1788977418/33051465</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504961</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 21 Mar 2023 17:16:43 +0000</pubDate>
<itunes:summary ><![CDATA[We know that an important part of our community is made up of freelancers. But freelancing can be a tough, lonely job. Eman comes with a wealth of experience and delivers some really valuable insight into how you can freelance like a pro.

To find out more about the upcoming webinars and local in-person events we have, head over to https://themarketingmeetup.com/

And if you\'re looking for your next marketing role check out https://themarketingmeetupjobs.com/

0:00 - 3:05 Intro to TMM
3:06 - 10:06 How I got into freelancing
10:07 - 17:04 Why you should stop being an order taker
17:05 - 29:39 How to create a 5 star client experience
29:40 - 34:29 Be intentional with your pricing as a freelancer
34:30 - 37:39 How to qualify clients
37:40 - 40:51 How to prepare for quiet periods
40:52 - 44:15 Learn from your mistakes 
44:16 - 46:03 Q&A, What safety nets did you have when you started?
46:04 - 48:15 Q&A, Have you always been confident?
48:16 - 52:16 Q&A, Do you have clients on retainer or one-off projects?
52:17 - 55:41 Q&A, Where do you get your freelance leads from?
55:42 - 58:25 Q&A, Do clients not want an order taker, do they not want things taken off their plate?]]></itunes:summary>
<description ><![CDATA[We know that an important part of our community is made up of freelancers. But freelancing can be a tough, lonely job. Eman comes with a wealth of experience and delivers some really valuable insight into how you can freelance like a pro.

To find out more about the upcoming webinars and local in-person events we have, head over to https://themarketingmeetup.com/

And if you\'re looking for your next marketing role check out https://themarketingmeetupjobs.com/

0:00 - 3:05 Intro to TMM
3:06 - 10:06 How I got into freelancing
10:07 - 17:04 Why you should stop being an order taker
17:05 - 29:39 How to create a 5 star client experience
29:40 - 34:29 Be intentional with your pricing as a freelancer
34:30 - 37:39 How to qualify clients
37:40 - 40:51 How to prepare for quiet periods
40:52 - 44:15 Learn from your mistakes 
44:16 - 46:03 Q&A, What safety nets did you have when you started?
46:04 - 48:15 Q&A, Have you always been confident?
48:16 - 52:16 Q&A, Do you have clients on retainer or one-off projects?
52:17 - 55:41 Q&A, Where do you get your freelance leads from?
55:42 - 58:25 Q&A, Do clients not want an order taker, do they not want things taken off their plate?]]></description>
<enclosure  url='https://play.hubhopper.com/933c46c61afb7079b77132a15c14c8d2.mp3?s=rss-feed'  length='53500000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3505</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051465/how-to-kick-ass-as-a-freelancer-with-eman-ismail.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051465/how-to-kick-ass-as-a-freelancer-with-eman-ismail.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to market like innocent smoothies with their CMO - Kirsty Hunter</title>
<link >https://listen.hubhopper.com/episode/how-to-market-like-innocent-smoothies-with-their-cmo-kirsty-hunter-1788977418/33051466</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504944</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 15 Mar 2023 04:19:13 +0000</pubDate>
<itunes:summary ><![CDATA[Kirsty Hunter gives a real insight to the way Innocent market themselves all the way from from strategy to tactics.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Kirsty Hunter gives a real insight to the way Innocent market themselves all the way from from strategy to tactics.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/33d0c2b4e7761a9849f4a47532d069ec.mp3?s=rss-feed'  length='57130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3743</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051466/how-to-market-like-innocent-smoothies-with-their-cmo-kirsty-hunter.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051466/how-to-market-like-innocent-smoothies-with-their-cmo-kirsty-hunter.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Kirstie Smith: How to sell on social media</title>
<link >https://listen.hubhopper.com/episode/kirstie-smith-how-to-sell-on-social-media-1788977418/33051467</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505003</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 08 Mar 2023 03:11:49 +0000</pubDate>
<itunes:summary ><![CDATA[B2B, B2C, DTC - how do you \'sell\' on social media?

Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing strategy that allows you to grow audiences and connections that ultimately turn into paying customers.

In this webinar Kirstie shares some of the secrets of effective selling on social media.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[B2B, B2C, DTC - how do you \'sell\' on social media?

Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing strategy that allows you to grow audiences and connections that ultimately turn into paying customers.

In this webinar Kirstie shares some of the secrets of effective selling on social media.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/13a475381286c99dd4f8776a203e2bf4.mp3?s=rss-feed'  length='55120000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3612</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051467/kirstie-smith-how-to-sell-on-social-media.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051467/kirstie-smith-how-to-sell-on-social-media.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Thomas Barta Leadership - The highlights</title>
<link >https://listen.hubhopper.com/episode/thomas-barta-leadership-the-highlights-1788977418/33051468</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504875</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 03 Mar 2023 13:35:47 +0000</pubDate>
<itunes:summary ><![CDATA[If you\'ve not got time to watch the full webinar with all the Q&A, we have a shorter version for you right here.

If you want to become a better leader in the marketing world, then this talk is definitely one for you.

Thomas comes with years of experience having worked in some very impressive roles.

To join our future webinars for free and ask guests like Thomas questions, you can sign up to our newsletter at https://themarketingmeetup.com/newsletter/]]></itunes:summary>
<description ><![CDATA[If you\'ve not got time to watch the full webinar with all the Q&A, we have a shorter version for you right here.

If you want to become a better leader in the marketing world, then this talk is definitely one for you.

Thomas comes with years of experience having worked in some very impressive roles.

To join our future webinars for free and ask guests like Thomas questions, you can sign up to our newsletter at https://themarketingmeetup.com/newsletter/]]></description>
<enclosure  url='https://play.hubhopper.com/0518cf9a5cca08e24169c617d83fd87f.mp3?s=rss-feed'  length='33740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2210</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051468/thomas-barta-leadership-the-highlights.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051468/thomas-barta-leadership-the-highlights.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building your profile on Linkedin: company and personal pages - Lea Turner &amp; Michelle Raymond:</title>
<link >https://listen.hubhopper.com/episode/building-your-profile-on-linkedin-company-and-personal-pages-lea-turner-michelle-raymond-1788977418/33051469</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504957</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 Feb 2023 22:44:18 +0000</pubDate>
<itunes:summary ><![CDATA[Knowing how to grow on LinkedIn can be a minefield. In this webinar Lea and Michelle cover both how to get the most out of personal pages as well as business pages on Linkedin.

0:00 - 5:30 Intro 
5:31 - 8:50 Why Linkedin?
8:51 - 16:12 How long until you got traction?
16:13 - 18:54 How do you nurture community?
18:55 - 24:00 Top things to do on your personal profile
24:01 - 27:20 Top things to do on your company page
27:21 - 32:00 How do you use your company page?
32:01 - 36:40 How do you incentivise colleagues to post and promote the company?
36:41 - 39:40 How can your business page become more visible? How often should you post?
39:41 - 42:00 How do you encourage engagement on company pages?
42:01 - 43:16 Where to use hashtags
43:17 - 47:44 How can we avoid becoming bandwagon jumpers?
47:45 - 51:09 Is there a balance in using trends?
51:10 - 56:00 Walking the line of vulnerability 
56:01 - 1:00:31 How can I grow my followers on a company page?

Make sure to find out more at themarketingmeetup.com for webinars, in-person events, blogs and much more 

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Knowing how to grow on LinkedIn can be a minefield. In this webinar Lea and Michelle cover both how to get the most out of personal pages as well as business pages on Linkedin.

0:00 - 5:30 Intro 
5:31 - 8:50 Why Linkedin?
8:51 - 16:12 How long until you got traction?
16:13 - 18:54 How do you nurture community?
18:55 - 24:00 Top things to do on your personal profile
24:01 - 27:20 Top things to do on your company page
27:21 - 32:00 How do you use your company page?
32:01 - 36:40 How do you incentivise colleagues to post and promote the company?
36:41 - 39:40 How can your business page become more visible? How often should you post?
39:41 - 42:00 How do you encourage engagement on company pages?
42:01 - 43:16 Where to use hashtags
43:17 - 47:44 How can we avoid becoming bandwagon jumpers?
47:45 - 51:09 Is there a balance in using trends?
51:10 - 56:00 Walking the line of vulnerability 
56:01 - 1:00:31 How can I grow my followers on a company page?

Make sure to find out more at themarketingmeetup.com for webinars, in-person events, blogs and much more 

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/116c40e6282fe90a11666604c1f27154.mp3?s=rss-feed'  length='55400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3630</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051469/building-your-profile-on-linkedin-company-and-personal-pages-lea-turner-michelle-raymond.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051469/building-your-profile-on-linkedin-company-and-personal-pages-lea-turner-michelle-raymond.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Marketing Meetup with Thomas Barta: The 5 secrets of marketing leadership</title>
<link >https://listen.hubhopper.com/episode/the-marketing-meetup-with-thomas-barta-the-5-secrets-of-marketing-leadership-1788977418/33051470</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504934</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 22 Feb 2023 03:46:57 +0000</pubDate>
<itunes:summary ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/000a227e3cc39d695ecf1e95fb06075a.mp3?s=rss-feed'  length='58890000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3859</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051470/the-marketing-meetup-with-thomas-barta-the-5-secrets-of-marketing-leadership.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051470/the-marketing-meetup-with-thomas-barta-the-5-secrets-of-marketing-leadership.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Building Confidence – with Kirsty Hulse</title>
<link >https://listen.hubhopper.com/episode/building-confidence-with-kirsty-hulse-1788977418/33051471</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504895</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 10 Feb 2023 12:05:51 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Kirsty Hulse shares her secrets for having the confidence to go again and again...

Kirsty Hulse is a confidence expert who runs Roar! – an inclusive training business that specialises in empowering teams to hit their professional goals. She previously founded a successful marketing agency, and is the organiser of Confidence Live, a conference celebrating motivation, confidence and self improvement.

On top of all those professional achievements, she is an absolutely brilliant human being who speaks about confidence with bravery, generosity, and courage. The perfect guest for this week’s webinar then.

Kirsty talked us through; her relationship with confidence, negativity bias, habit-stacking, motivation, and the power of language, and how all of that relates to resilience and having the confidence to pick yourself back up in hard times.

It was an engaging, thoughtful, and actionable session – thank you to all who tuned in!]]></itunes:summary>
<description ><![CDATA[In this video Kirsty Hulse shares her secrets for having the confidence to go again and again...

Kirsty Hulse is a confidence expert who runs Roar! – an inclusive training business that specialises in empowering teams to hit their professional goals. She previously founded a successful marketing agency, and is the organiser of Confidence Live, a conference celebrating motivation, confidence and self improvement.

On top of all those professional achievements, she is an absolutely brilliant human being who speaks about confidence with bravery, generosity, and courage. The perfect guest for this week’s webinar then.

Kirsty talked us through; her relationship with confidence, negativity bias, habit-stacking, motivation, and the power of language, and how all of that relates to resilience and having the confidence to pick yourself back up in hard times.

It was an engaging, thoughtful, and actionable session – thank you to all who tuned in!]]></description>
<enclosure  url='https://play.hubhopper.com/678de7a9ed809f7d68dbd76e3871c3b1.mp3?s=rss-feed'  length='49000000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3210</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051471/building-confidence-with-kirsty-hulse.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051471/building-confidence-with-kirsty-hulse.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Mark Ritson: Marketing for small businesses</title>
<link >https://listen.hubhopper.com/episode/mark-ritson-marketing-for-small-businesses-1788977418/33051472</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504855</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 01 Feb 2023 03:20:26 +0000</pubDate>
<itunes:summary ><![CDATA[Join renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace. 

This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don\'t miss out on this opportunity to gain valuable insights from one of the industry\'s leading voices.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Join renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace. 

This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don\'t miss out on this opportunity to gain valuable insights from one of the industry\'s leading voices.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/23a5e9db3107211bd69898161ba96381.mp3?s=rss-feed'  length='64570000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4231</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051472/mark-ritson-marketing-for-small-businesses.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051472/mark-ritson-marketing-for-small-businesses.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >SEO first aid with Ahrefs - Community questions answered</title>
<link >https://listen.hubhopper.com/episode/seo-first-aid-with-ahrefs-community-questions-answered-1788977418/33051473</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504864</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sun, 29 Jan 2023 21:05:43 +0000</pubDate>
<itunes:summary ><![CDATA[SEO first aid with Ahrefs - Community questions answered

00:00 - 00:11 - My company has a website built using Bootstrap framework and we\'re finding SEO quite challenging. I am doing the more common work of on-page keyword optimisation etc but am struggling getting too far - any tips? Are there any best practices specifically that I should look at?

00:58 - What’s the ONE we thing we should: Do more of. Change. Stop. in an effective 2023 SEO strategy

01:48 - What are the first 3 Triage points of SEO, if you had to say start here then do this and this, what would they be?/What are the most important factors to consider when setting up a new website to give you the building blocks to work from?

02:19 - If you\'re a small business, is there any point at all in using the most popular key words/phrases on your site, as competition from bigger businesses means the likelihood of appearing on the first page is slim. Is it better to solely focus on long-tail key words/phrases?

03:23 - The \'right\' mixture between long- and short-tail keyword targeting, considering budget and resources as well as timeline.

04:04 - How can you regularly measure SEO and keep a track of it all? And what data is useful to track for a SaaS business?

05:05 - If you are considering a rebrand, but also considering bringing an SEO agency on board to help with lead gen - what should come first? Is there a way to still bring authority to the current website, and ensure that if a rebrand and new website happens, that all the hard work from SEO activities isn\'t lost?

06:30 - Why should I pay for SEO when I can just pay for Google PPC?

07:28 - When is it time to decide to retire old or unsuccessful content?

08:24 - What type of content works best for SEO? - short form, long form, blog content, data-led content, video, photo galleries etc

09:03 - What is the best way to describe the importance of SEO in a marketing strategy to peeps who don\'t understand the mechanics of it.

09:46 - What specific data analytics should we be challenging our SEO marketing agencies on for maximum impact 

11:05 - In modern search, is buying authoritative, high organic traffic websites and redirecting them and keyword mapping them (professionally) still an effective strategy to deliver results. Let’s say I have website A, it’s high traffic and good position in SERPs, but I come across website B, which is similar, should I buy website B and amalgamate them by redirecting website B to website A

12:49 - My question is what\'s going on here? A search for my client\'s URL is returning a title, meta description and site links to another clinic\'s site. The title and URL still point to arg.co.nz, but the other site links go to another site altogether.

14:12 - Of course an AI question... What are your top tips for embracing AI tools such as ChatGPT to aid the process of creating authentic & well optimised content?

15:38 - Scenario: You create a well optimised piece of content that features prominently within the site architecture. Would your recommended next step to improve the ranking still be to build some trusted backlinks to the article or something else? If backlinks, do you have any recommendations?

16:18 - First, in managing my own website, if a blog story starts to fall in the rankings on a given keyword, what can we do to disrupt that story to get it going back up? Or should we just give up on that post, and create a new story?

17:05 - Second, all my efforts are on earned search. But if I use PAID (which I never do) to get in those top slots, does that help me in the earned, or do I go back to where I was on earned when I stop paying?

18:05 - Organic traffic\'s declining. Where to start?

Check out exactly what Patrick had to say here, or read on for the highlights.

️ One eye on the future
If you’re putting together a 2023 strategy, Patrick’s key piece of advice is to do the basics well. Don’t go chasing anything new this year. Do the basics better than anyone else and you’ll be successful. Patrick’s advice is to:
Write a content strategy
Plan your pieces of content
Internally link them
Promote the content
And then work on improving the content

If you have a rebrand on the cards and you’re concerned about how it might affect your SEO activity, Patrick recommends asking your team or agency to focus on the future state of the website, rather than the current one. Go ahead and start looking at anything related to the new site or internal linking. 301 redirects will take any of the value from the old site to the new, and you can also use the migration tool in Google Search Console. 

Be aware though, that you’ll typically see a period of flux during the migration - you might be down for a few weeks - but then everything should be fine again ️]]></itunes:summary>
<description ><![CDATA[SEO first aid with Ahrefs - Community questions answered

00:00 - 00:11 - My company has a website built using Bootstrap framework and we\'re finding SEO quite challenging. I am doing the more common work of on-page keyword optimisation etc but am struggling getting too far - any tips? Are there any best practices specifically that I should look at?

00:58 - What’s the ONE we thing we should: Do more of. Change. Stop. in an effective 2023 SEO strategy

01:48 - What are the first 3 Triage points of SEO, if you had to say start here then do this and this, what would they be?/What are the most important factors to consider when setting up a new website to give you the building blocks to work from?

02:19 - If you\'re a small business, is there any point at all in using the most popular key words/phrases on your site, as competition from bigger businesses means the likelihood of appearing on the first page is slim. Is it better to solely focus on long-tail key words/phrases?

03:23 - The \'right\' mixture between long- and short-tail keyword targeting, considering budget and resources as well as timeline.

04:04 - How can you regularly measure SEO and keep a track of it all? And what data is useful to track for a SaaS business?

05:05 - If you are considering a rebrand, but also considering bringing an SEO agency on board to help with lead gen - what should come first? Is there a way to still bring authority to the current website, and ensure that if a rebrand and new website happens, that all the hard work from SEO activities isn\'t lost?

06:30 - Why should I pay for SEO when I can just pay for Google PPC?

07:28 - When is it time to decide to retire old or unsuccessful content?

08:24 - What type of content works best for SEO? - short form, long form, blog content, data-led content, video, photo galleries etc

09:03 - What is the best way to describe the importance of SEO in a marketing strategy to peeps who don\'t understand the mechanics of it.

09:46 - What specific data analytics should we be challenging our SEO marketing agencies on for maximum impact 

11:05 - In modern search, is buying authoritative, high organic traffic websites and redirecting them and keyword mapping them (professionally) still an effective strategy to deliver results. Let’s say I have website A, it’s high traffic and good position in SERPs, but I come across website B, which is similar, should I buy website B and amalgamate them by redirecting website B to website A

12:49 - My question is what\'s going on here? A search for my client\'s URL is returning a title, meta description and site links to another clinic\'s site. The title and URL still point to arg.co.nz, but the other site links go to another site altogether.

14:12 - Of course an AI question... What are your top tips for embracing AI tools such as ChatGPT to aid the process of creating authentic & well optimised content?

15:38 - Scenario: You create a well optimised piece of content that features prominently within the site architecture. Would your recommended next step to improve the ranking still be to build some trusted backlinks to the article or something else? If backlinks, do you have any recommendations?

16:18 - First, in managing my own website, if a blog story starts to fall in the rankings on a given keyword, what can we do to disrupt that story to get it going back up? Or should we just give up on that post, and create a new story?

17:05 - Second, all my efforts are on earned search. But if I use PAID (which I never do) to get in those top slots, does that help me in the earned, or do I go back to where I was on earned when I stop paying?

18:05 - Organic traffic\'s declining. Where to start?

Check out exactly what Patrick had to say here, or read on for the highlights.

️ One eye on the future
If you’re putting together a 2023 strategy, Patrick’s key piece of advice is to do the basics well. Don’t go chasing anything new this year. Do the basics better than anyone else and you’ll be successful. Patrick’s advice is to:
Write a content strategy
Plan your pieces of content
Internally link them
Promote the content
And then work on improving the content

If you have a rebrand on the cards and you’re concerned about how it might affect your SEO activity, Patrick recommends asking your team or agency to focus on the future state of the website, rather than the current one. Go ahead and start looking at anything related to the new site or internal linking. 301 redirects will take any of the value from the old site to the new, and you can also use the migration tool in Google Search Console. 

Be aware though, that you’ll typically see a period of flux during the migration - you might be down for a few weeks - but then everything should be fine again ️]]></description>
<enclosure  url='https://play.hubhopper.com/0e7ed56333d35a67c6fdf53550bfe443.mp3?s=rss-feed'  length='17350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1136</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051473/seo-first-aid-with-ahrefs-community-questions-answered.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051473/seo-first-aid-with-ahrefs-community-questions-answered.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Take control of your imposter syndrome!</title>
<link >https://listen.hubhopper.com/episode/take-control-of-your-imposter-syndrome-1788977418/33051474</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504909</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 18 Jan 2023 03:44:07 +0000</pubDate>
<itunes:summary ><![CDATA[Struggling with imposter syndrome? 

Well, Alice has been there and done that. She\'s also a seasoned marketer.

In this talk Alice will help you understand why you might suffer from this feeling but also how you can help tackle imposter syndrome.

For more from Alice, head here: https://www.linkedin.com/in/alice-ter-haar/

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Struggling with imposter syndrome? 

Well, Alice has been there and done that. She\'s also a seasoned marketer.

In this talk Alice will help you understand why you might suffer from this feeling but also how you can help tackle imposter syndrome.

For more from Alice, head here: https://www.linkedin.com/in/alice-ter-haar/

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/411b23ecf52ca9b0baac4c9d4211ab38.mp3?s=rss-feed'  length='57990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3800</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051474/take-control-of-your-imposter-syndrome.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051474/take-control-of-your-imposter-syndrome.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Tik Tok for \&apos;normal\&apos; companies: what I\&apos;ve learned</title>
<link >https://listen.hubhopper.com/episode/tik-tok-for-normal-companies-what-ive-learned-1788977418/33051475</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504887</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 14 Dec 2022 03:05:50 +0000</pubDate>
<itunes:summary ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/cbc43c587e978229019a707c04f883b4.mp3?s=rss-feed'  length='55210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3617</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051475/tik-tok-for-normal-companies-what-ive-learned.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051475/tik-tok-for-normal-companies-what-ive-learned.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What are you missing out on if creativity isn\&apos;t part of your business?</title>
<link >https://listen.hubhopper.com/episode/what-are-you-missing-out-on-if-creativity-isnt-part-of-your-business-1788977418/33051476</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504970</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 07 Dec 2022 03:04:20 +0000</pubDate>
<itunes:summary ><![CDATA[Jo Bird, formally a senior creative at Gym Shark and now newly appointed Creative Lead at Lounge Underwear talks us through the business case for creativity.

Jo\'s experience is not only invaluable, but her energy is infectious.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Jo Bird, formally a senior creative at Gym Shark and now newly appointed Creative Lead at Lounge Underwear talks us through the business case for creativity.

Jo\'s experience is not only invaluable, but her energy is infectious.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/6998009d7cb6d7cb71a2c525658cdc3b.mp3?s=rss-feed'  length='54410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3565</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051476/what-are-you-missing-out-on-if-creativity-isnt-part-of-your-business.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051476/what-are-you-missing-out-on-if-creativity-isnt-part-of-your-business.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The 5 ESSENTIAL elements of a great email marketing strategy</title>
<link >https://listen.hubhopper.com/episode/the-5-essential-elements-of-a-great-email-marketing-strategy-1788977418/33051477</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504922</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 30 Nov 2022 08:00:02 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, marketing consultant Clara Toombes reveals the five ESSENTIAL elements of a great email marketing strategy.


Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[In this video, marketing consultant Clara Toombes reveals the five ESSENTIAL elements of a great email marketing strategy.


Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/51bdfbd60baa2529dc39e011c7eda3d7.mp3?s=rss-feed'  length='51250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3358</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051477/the-5-essential-elements-of-a-great-email-marketing-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051477/the-5-essential-elements-of-a-great-email-marketing-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to write a winning marketing CV – with Dominic Phipps</title>
<link >https://listen.hubhopper.com/episode/how-to-write-a-winning-marketing-cv-with-dominic-phipps-1788977418/33051478</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504873</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 23 Nov 2022 18:42:06 +0000</pubDate>
<itunes:summary ><![CDATA[Writing CVs is a thankless task.

There is the creation. Then the guessing. Then the second guessing.

And that’s before you’ve even started sending it off and getting feedback (or lack thereof!)

We recognised this, so invited Dominic from Brand Recruitment to share some of his tips for building a CV that stands out in the marketing industry.

Dominic shared examples of how CVs can differ based on the seniority of the role, in addition to sharing some views on whether CVs are even required in the modern world.]]></itunes:summary>
<description ><![CDATA[Writing CVs is a thankless task.

There is the creation. Then the guessing. Then the second guessing.

And that’s before you’ve even started sending it off and getting feedback (or lack thereof!)

We recognised this, so invited Dominic from Brand Recruitment to share some of his tips for building a CV that stands out in the marketing industry.

Dominic shared examples of how CVs can differ based on the seniority of the role, in addition to sharing some views on whether CVs are even required in the modern world.]]></description>
<enclosure  url='https://play.hubhopper.com/5de4989f22a2ac5ca8b9385d6a963544.mp3?s=rss-feed'  length='40590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2660</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051478/how-to-write-a-winning-marketing-cv-with-dominic-phipps.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051478/how-to-write-a-winning-marketing-cv-with-dominic-phipps.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How KFC turned their brand AROUND – with CMO Jack Hinchcliffe</title>
<link >https://listen.hubhopper.com/episode/how-kfc-turned-their-brand-around-with-cmo-jack-hinchcliffe-1788977418/33051479</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504890</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 23 Nov 2022 09:14:41 +0000</pubDate>
<itunes:summary ><![CDATA[Jack Hinchcliffee is the CMO of KFC\'s UK & Ireland marketing team. In this video Jack talks to Joe about how KFC turned its brand around from high street dullard to highstreet star.


Music license code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Jack Hinchcliffee is the CMO of KFC\'s UK & Ireland marketing team. In this video Jack talks to Joe about how KFC turned its brand around from high street dullard to highstreet star.


Music license code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/dbb2f0a13c235074667352525240be8c.mp3?s=rss-feed'  length='51840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3397</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051479/how-kfc-turned-their-brand-around-with-cmo-jack-hinchcliffe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051479/how-kfc-turned-their-brand-around-with-cmo-jack-hinchcliffe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to get the rest of your company involved with social media content production</title>
<link >https://listen.hubhopper.com/episode/how-to-get-the-rest-of-your-company-involved-with-social-media-content-production-1788977418/33051480</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505026</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 09 Nov 2022 03:03:52 +0000</pubDate>
<itunes:summary ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/223453875a15b9dc91302f0f2d88a042.mp3?s=rss-feed'  length='54060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3542</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051480/how-to-get-the-rest-of-your-company-involved-with-social-media-content-production.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051480/how-to-get-the-rest-of-your-company-involved-with-social-media-content-production.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Getting teams involved in social media – with Nana Crawford</title>
<link >https://listen.hubhopper.com/episode/getting-teams-involved-in-social-media-with-nana-crawford-1788977418/33051481</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504981</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 08 Nov 2022 17:03:08 +0000</pubDate>
<itunes:summary ><![CDATA[In this video, Nana Crawford from British Red Cross takes us through the best ways to get your team, colleagues and the rest of your company on board with social media content production.]]></itunes:summary>
<description ><![CDATA[In this video, Nana Crawford from British Red Cross takes us through the best ways to get your team, colleagues and the rest of your company on board with social media content production.]]></description>
<enclosure  url='https://play.hubhopper.com/70751ca7056a3aa03802614b104d8668.mp3?s=rss-feed'  length='50880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3334</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051481/getting-teams-involved-in-social-media-with-nana-crawford.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051481/getting-teams-involved-in-social-media-with-nana-crawford.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >10 Tips to Get Great Marketing Content From Busy People</title>
<link >https://listen.hubhopper.com/episode/10-tips-to-get-great-marketing-content-from-busy-people-1788977418/33051482</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505008</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 02 Nov 2022 03:13:38 +0000</pubDate>
<itunes:summary ><![CDATA[10 tactics to help you get great content from busy people with Marisa Crimlis-Brown

Have you ever felt like getting marketing content out of busy people is like pulling teeth? You are not alone. With even the most well-intentioned colleagues, convincing them to help us to produce content can sometimes feel like talking to a brick wall.

In this week’s webinar, Marisa Crimlis-Brown shares her tried and tested tactics for making content creation feel more like a trip to the ice cream shop, than the dentist chair. We’ve wrapped up the key takeaways below. Let us know how they work out for you!

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[10 tactics to help you get great content from busy people with Marisa Crimlis-Brown

Have you ever felt like getting marketing content out of busy people is like pulling teeth? You are not alone. With even the most well-intentioned colleagues, convincing them to help us to produce content can sometimes feel like talking to a brick wall.

In this week’s webinar, Marisa Crimlis-Brown shares her tried and tested tactics for making content creation feel more like a trip to the ice cream shop, than the dentist chair. We’ve wrapped up the key takeaways below. Let us know how they work out for you!

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/9b44061792ced5b4b854cf6645496acc.mp3?s=rss-feed'  length='56780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3721</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051482/10-tips-to-get-great-marketing-content-from-busy-people.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051482/10-tips-to-get-great-marketing-content-from-busy-people.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Art of Zero-Click Content: customers without clicks! Amanda Natividad</title>
<link >https://listen.hubhopper.com/episode/the-art-of-zero-click-content-customers-without-clicks-amanda-natividad-1788977418/33051483</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504884</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 26 Oct 2022 05:04:04 +0000</pubDate>
<itunes:summary ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/c4a372d26b9f0b05e16d7bac79ff1802.mp3?s=rss-feed'  length='52510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3440</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051483/the-art-of-zero-click-content-customers-without-clicks-amanda-natividad.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051483/the-art-of-zero-click-content-customers-without-clicks-amanda-natividad.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What I\&apos;ve learned about growing a newsletter - Joe Glover</title>
<link >https://listen.hubhopper.com/episode/what-ive-learned-about-growing-a-newsletter-joe-glover-1788977418/33051484</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504886</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 20 Oct 2022 02:03:49 +0000</pubDate>
<itunes:summary ><![CDATA[In this bonus webinar for Season 8, we jump into how we built a newsletter with tens of thousands of subscribers.

There is a bunch of stuff to cover when it comes to email but Joe focused on a few areas such as 

- how email works as part of the marketing mix
- What makes a good sign-up page
- And how to make the email ‘yours’

The Q&A was also full of great questions today so make sure you catch that at the end.

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[In this bonus webinar for Season 8, we jump into how we built a newsletter with tens of thousands of subscribers.

There is a bunch of stuff to cover when it comes to email but Joe focused on a few areas such as 

- how email works as part of the marketing mix
- What makes a good sign-up page
- And how to make the email ‘yours’

The Q&A was also full of great questions today so make sure you catch that at the end.

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/e81bc082b09a9cd02e9f1b1900c7551c.mp3?s=rss-feed'  length='54520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3573</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051484/what-ive-learned-about-growing-a-newsletter-joe-glover.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051484/what-ive-learned-about-growing-a-newsletter-joe-glover.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to have more energy: the art and science of energy management</title>
<link >https://listen.hubhopper.com/episode/how-to-have-more-energy-the-art-and-science-of-energy-management-1788977418/33051485</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504949</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 12 Oct 2022 02:08:41 +0000</pubDate>
<itunes:summary ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/ccde4e532d608904d39afcf9ec1a9237.mp3?s=rss-feed'  length='56760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3719</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051485/how-to-have-more-energy-the-art-and-science-of-energy-management.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051485/how-to-have-more-energy-the-art-and-science-of-energy-management.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Finding Your Way To SEO &amp; Content Success - A Framework, with Ross Simmonds</title>
<link >https://listen.hubhopper.com/episode/finding-your-way-to-seo-content-success-a-framework-with-ross-simmonds-1788977418/33051486</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504948</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 05 Oct 2022 02:08:16 +0000</pubDate>
<itunes:summary ><![CDATA[Finding Your Way To SEO & Content Success - A Framework, with Ross Simmonds

Music licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Finding Your Way To SEO & Content Success - A Framework, with Ross Simmonds

Music licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/6dc69fbe93d9d367d22780ce6afe69a0.mp3?s=rss-feed'  length='55550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3640</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051486/finding-your-way-to-seo-content-success-a-framework-with-ross-simmonds.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051486/finding-your-way-to-seo-content-success-a-framework-with-ross-simmonds.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create a Great Marketing Strategy: Tips from the Best, with Fergus O\&apos;Caroll</title>
<link >https://listen.hubhopper.com/episode/how-to-create-a-great-marketing-strategy-tips-from-the-best-with-fergus-ocaroll-1788977418/33051487</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504975</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 28 Sep 2022 02:06:06 +0000</pubDate>
<itunes:summary ><![CDATA[Fergus O\'Carroll, Founder & Host of On Strategy Showcase

Licence code: 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Fergus O\'Carroll, Founder & Host of On Strategy Showcase

Licence code: 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/6402a57d26fe58910aa2824b9ef0ee52.mp3?s=rss-feed'  length='56070000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3674</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051487/how-to-create-a-great-marketing-strategy-tips-from-the-best-with-fergus-ocaroll.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051487/how-to-create-a-great-marketing-strategy-tips-from-the-best-with-fergus-ocaroll.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a personal brand</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-personal-brand-1788977418/33051488</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504862</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 26 Sep 2022 15:44:01 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/69331735bde362c27fd0059e5948012d.mp3?s=rss-feed'  length='10210000'  type='audio/mpeg' ></enclosure>
<itunes:duration >669</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051488/how-to-build-a-personal-brand.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051488/how-to-build-a-personal-brand.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to plan marketing campaigns that get results – with Molly Baker and Kerry Thorpe</title>
<link >https://listen.hubhopper.com/episode/how-to-plan-marketing-campaigns-that-get-results-with-molly-baker-and-kerry-thorpe-1788977418/33051489</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504931</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 22 Sep 2022 06:44:54 +0000</pubDate>
<itunes:summary ><![CDATA[How to plan marketing campaigns that get results with Molly Baker from Indie Consulting and Kerry Thorpe from Ben & Jerrys Europe.



The music license code for this video is 4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[How to plan marketing campaigns that get results with Molly Baker from Indie Consulting and Kerry Thorpe from Ben & Jerrys Europe.



The music license code for this video is 4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/6e318e9a2c10ba963b91dfa224361d2d.mp3?s=rss-feed'  length='54220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3553</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051489/how-to-plan-marketing-campaigns-that-get-results-with-molly-baker-and-kerry-thorpe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051489/how-to-plan-marketing-campaigns-that-get-results-with-molly-baker-and-kerry-thorpe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Simple Tips for Breaking Away from Billable Time and Charging for Your Creativity</title>
<link >https://listen.hubhopper.com/episode/simple-tips-for-breaking-away-from-billable-time-and-charging-for-your-creativity-1788977418/33051490</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504984</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 14 Sep 2022 02:06:39 +0000</pubDate>
<itunes:summary ><![CDATA[The significance of pricing correctly cannot be overstated. You can work harder, smarter, change your processes or whatever else – but if you’re not charging correctly, it’s not going to change the prospects of your business. 

One idea that has been ever-present in my experience of speaking with marketers is the idea that charging for ‘time’ isn’t always optimal as it’s not equal to the value one may glean from creative moments. 

So, how can you charge for creativity based on value, not time? That’s what Giles Edward explored this week, and here are the takeaways…

In creative projects, there are two kinds of work. 
First, there is the ‘factory’ work (Giles acknowledged the crudeness of this statement!). This is the day-to-day work: Giles gave the example of something like resizing an ad for a client. It might be general admin or operational work. Here, a ‘cost-plus’ (more on that later) model will probably suffice.

But then there is the ‘magic’ work. Creative, knowledge work that is ideas and value creation. Here, the value of the work has no correlation to the output. In these cases, point number two comes into play…

Mindset: Stop charging for the time it takes to do the magic trick, and start charging for the magic

Time is no measure of creativity. 
“What gets measured is what gets managed, unfortunately, this also means what gets mismeasured also gets mismanaged. The misalignment between how agencies create value and how we make money is now so great that we are in danger of being incentivised into irrelevance.” – Unknown!

Different types of pricing
Many creatives, agencies and freelancers use ‘cost plus’ pricing based on the inputs. Here, you take what it costs you to produce a thing and then add on a margin. 

There is also ‘outputs’ based pricing – i.e. having some defined work to produce and pricing based on that project.

Finally, there is ‘outcome-based’ pricing – i.e. market effects: how effective your creative is in terms of generating an impact. Giles gave the example of a piece of work that took 20 minutes to produce but generated £1,000,000+ for the client. It would be ridiculous to have charged £30 to the client for the time spent on the project in the knowledge that this was the possible outcome.

Giles proposed the thought that where possible, we should be doing our best to elevate our conversations for ‘magic’ work to the third kind of pricing.

Three rules to follow when pricing
First, price the client, not the job. This doesn’t need to be as scary as it sounds. We see this every day in our day-to-day lives with dynamic changes to prices and different tiered pricing for different-sized companies. Travel companies will ask you to pay closer to the day of flying. Uber will charge you more if your battery is lower. We’re used to being charged differently based on more variables than time alone. Investigating charging more to companies who will see a larger outcome based on your work is okay.
Second, always give options – anchor and nudge. Behavioural science plays to our favour here. But on a basic level, if you only provide one opportunity for how people can work with you – you have a binary yes or no answer. However, if you provide three options, you have three roads that lead to a ‘yes’ and only one that leads to a no. A few options also allow for anchoring to take place: i.e. giving context for what your pricing means. There is a high, medium and low option – asking the question ‘what looks the best for you?’.
Third, talk about money and scope value! Giles and I were speaking earlier this week and one thing we identified was a lack of confidence in speaking about money – particularly in the UK it’s culturally engrained into us! The magic of value-based pricing really lies in scoping your creative project. You have to understand the client and how much value you are going to bring their business if you’re going to be able to price on that basis.
Giles recommended within this conversation, you should be mindful of the language you use to hold this conversation. Head to 34.21 in the video to hear more about this!]]></itunes:summary>
<description ><![CDATA[The significance of pricing correctly cannot be overstated. You can work harder, smarter, change your processes or whatever else – but if you’re not charging correctly, it’s not going to change the prospects of your business. 

One idea that has been ever-present in my experience of speaking with marketers is the idea that charging for ‘time’ isn’t always optimal as it’s not equal to the value one may glean from creative moments. 

So, how can you charge for creativity based on value, not time? That’s what Giles Edward explored this week, and here are the takeaways…

In creative projects, there are two kinds of work. 
First, there is the ‘factory’ work (Giles acknowledged the crudeness of this statement!). This is the day-to-day work: Giles gave the example of something like resizing an ad for a client. It might be general admin or operational work. Here, a ‘cost-plus’ (more on that later) model will probably suffice.

But then there is the ‘magic’ work. Creative, knowledge work that is ideas and value creation. Here, the value of the work has no correlation to the output. In these cases, point number two comes into play…

Mindset: Stop charging for the time it takes to do the magic trick, and start charging for the magic

Time is no measure of creativity. 
“What gets measured is what gets managed, unfortunately, this also means what gets mismeasured also gets mismanaged. The misalignment between how agencies create value and how we make money is now so great that we are in danger of being incentivised into irrelevance.” – Unknown!

Different types of pricing
Many creatives, agencies and freelancers use ‘cost plus’ pricing based on the inputs. Here, you take what it costs you to produce a thing and then add on a margin. 

There is also ‘outputs’ based pricing – i.e. having some defined work to produce and pricing based on that project.

Finally, there is ‘outcome-based’ pricing – i.e. market effects: how effective your creative is in terms of generating an impact. Giles gave the example of a piece of work that took 20 minutes to produce but generated £1,000,000+ for the client. It would be ridiculous to have charged £30 to the client for the time spent on the project in the knowledge that this was the possible outcome.

Giles proposed the thought that where possible, we should be doing our best to elevate our conversations for ‘magic’ work to the third kind of pricing.

Three rules to follow when pricing
First, price the client, not the job. This doesn’t need to be as scary as it sounds. We see this every day in our day-to-day lives with dynamic changes to prices and different tiered pricing for different-sized companies. Travel companies will ask you to pay closer to the day of flying. Uber will charge you more if your battery is lower. We’re used to being charged differently based on more variables than time alone. Investigating charging more to companies who will see a larger outcome based on your work is okay.
Second, always give options – anchor and nudge. Behavioural science plays to our favour here. But on a basic level, if you only provide one opportunity for how people can work with you – you have a binary yes or no answer. However, if you provide three options, you have three roads that lead to a ‘yes’ and only one that leads to a no. A few options also allow for anchoring to take place: i.e. giving context for what your pricing means. There is a high, medium and low option – asking the question ‘what looks the best for you?’.
Third, talk about money and scope value! Giles and I were speaking earlier this week and one thing we identified was a lack of confidence in speaking about money – particularly in the UK it’s culturally engrained into us! The magic of value-based pricing really lies in scoping your creative project. You have to understand the client and how much value you are going to bring their business if you’re going to be able to price on that basis.
Giles recommended within this conversation, you should be mindful of the language you use to hold this conversation. Head to 34.21 in the video to hear more about this!]]></description>
<enclosure  url='https://play.hubhopper.com/f712a53f971271e46505a733df6df953.mp3?s=rss-feed'  length='50110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3284</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051490/simple-tips-for-breaking-away-from-billable-time-and-charging-for-your-creativity.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051490/simple-tips-for-breaking-away-from-billable-time-and-charging-for-your-creativity.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Tips for Social Media Success in \&apos;Boring\&apos; Industries - Richard Cook, Monzo</title>
<link >https://listen.hubhopper.com/episode/tips-for-social-media-success-in-boring-industries-richard-cook-monzo-1788977418/33051491</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504990</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 27 Jul 2022 02:06:58 +0000</pubDate>
<itunes:summary ><![CDATA[Richard Cook works in the banking sector: not an industry known for high class social media.

And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking.

So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it?

Richard will share his Monzo journey, but also step out of his context to offer practical tips for smashing social ]]></itunes:summary>
<description ><![CDATA[Richard Cook works in the banking sector: not an industry known for high class social media.

And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking.

So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it?

Richard will share his Monzo journey, but also step out of his context to offer practical tips for smashing social ]]></description>
<enclosure  url='https://play.hubhopper.com/c4b7443c4f52bcff93023b7b2fda74f3.mp3?s=rss-feed'  length='54900000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3597</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051491/tips-for-social-media-success-in-boring-industries-richard-cook-monzo.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051491/tips-for-social-media-success-in-boring-industries-richard-cook-monzo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Deliver Great Presentations, Speeches and Pitches</title>
<link >https://listen.hubhopper.com/episode/how-to-deliver-great-presentations-speeches-and-pitches-1788977418/33051492</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505023</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 Jul 2022 20:36:21 +0000</pubDate>
<itunes:summary ><![CDATA[Max Hoppy tells his story of the ups and downs of public speaking

 Managing \'the fear\'

Max hasn’t always been a confident speaker. In fact - in his talk, he shared two separate incidents where public speaking caused him to have panic attacks.

Max described how he got out of these particular holes:

He recognised the problem and decided to face it head on
He joined Toastmasters, a charity where people can get feedback and practice in on their public speaking
He approached universities, who are often keen to get ‘in-industry’ speakers along to guest lecture
He started working on his mental and physical wellness - exercising daily and meditating
He made it public: sharing his fears and concerns around public speaking. This had the effect of ‘realising the worst case’ - as so many of us fear ‘being found out’ - by outing himself, Max had already realised the worst thing that could happen
And hired a coach (Niluka Kavanagh - https://www.linkedin.com/in/nilukakavanagh/) who gave him feedback on his talks. This was a way to tighten up his presentations, but also is someone Max still turns to before big presentations for a bit of advice.
 Personal readiness checklist

Part of getting ready for a big speech, presentation or pitch is getting yourself in the right headspace. Max has a list of things he ticks off:

Talk prep:

Have I practised my speech more than 10 times?
Have I practised at least once in the environment?
Have I practised at least once in front of others?
Have I tested all the equipment I will use on the day?

 De-stressing

Have I exercised on the day of my speech?
Have I protected the 30 mins pre-speech to do something mindful?

 Resting

Have I behaved the night before my speech? (No booze, early night etc)
As much as Max would love to tick off all seven before doing a speech - he aims to do at least one per category more realistically. It’s worth working on your own list, too, however!

Speech readiness checklist

And finally - it’s about the speech/pitch/presentation itself. Max ticks off…

 Is it interesting?

What’s the purpose of the talk?
Can you deliver it with purposeful delivery?
And does it match the audience?

 Can I hear and is it clear?

Is the audience able to hear you? Literally, check the volume and microphones!
Are you matching the language for the audience. Avoid acronyms!
And can you work on your filler words? Your ums, ers…

 Is there a strong structure?

Do you have a start, middle, and end?
Are you summarising throughout the course of the talk?
Have you deployed a story arc such as the heroes journey?

 Are you varying your vocal delivery?

Have you made space to change your vocal delivery with different parts of the talk that are loud, quiet, soft, quick etc?

‍️ Have you considered your body language?

How do you move your hands and body?
Is this matched to the content?

 If you’re using slides, do they make the speech better?

Include the main point in the title of the slide!
Have you included something visual to emphasise your points?
If someone was just flicking through your slides, would they understand the points you would like to make?

‍️ Are you comfy and relaxed?

 Where you can practice public speaking more

​Toastmasters​
Get a coach - Max recommended his - Niluka Kavanagh. Also look up people like Jon Torrens!​
Join The Keynote Club​

4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Max Hoppy tells his story of the ups and downs of public speaking

 Managing \'the fear\'

Max hasn’t always been a confident speaker. In fact - in his talk, he shared two separate incidents where public speaking caused him to have panic attacks.

Max described how he got out of these particular holes:

He recognised the problem and decided to face it head on
He joined Toastmasters, a charity where people can get feedback and practice in on their public speaking
He approached universities, who are often keen to get ‘in-industry’ speakers along to guest lecture
He started working on his mental and physical wellness - exercising daily and meditating
He made it public: sharing his fears and concerns around public speaking. This had the effect of ‘realising the worst case’ - as so many of us fear ‘being found out’ - by outing himself, Max had already realised the worst thing that could happen
And hired a coach (Niluka Kavanagh - https://www.linkedin.com/in/nilukakavanagh/) who gave him feedback on his talks. This was a way to tighten up his presentations, but also is someone Max still turns to before big presentations for a bit of advice.
 Personal readiness checklist

Part of getting ready for a big speech, presentation or pitch is getting yourself in the right headspace. Max has a list of things he ticks off:

Talk prep:

Have I practised my speech more than 10 times?
Have I practised at least once in the environment?
Have I practised at least once in front of others?
Have I tested all the equipment I will use on the day?

 De-stressing

Have I exercised on the day of my speech?
Have I protected the 30 mins pre-speech to do something mindful?

 Resting

Have I behaved the night before my speech? (No booze, early night etc)
As much as Max would love to tick off all seven before doing a speech - he aims to do at least one per category more realistically. It’s worth working on your own list, too, however!

Speech readiness checklist

And finally - it’s about the speech/pitch/presentation itself. Max ticks off…

 Is it interesting?

What’s the purpose of the talk?
Can you deliver it with purposeful delivery?
And does it match the audience?

 Can I hear and is it clear?

Is the audience able to hear you? Literally, check the volume and microphones!
Are you matching the language for the audience. Avoid acronyms!
And can you work on your filler words? Your ums, ers…

 Is there a strong structure?

Do you have a start, middle, and end?
Are you summarising throughout the course of the talk?
Have you deployed a story arc such as the heroes journey?

 Are you varying your vocal delivery?

Have you made space to change your vocal delivery with different parts of the talk that are loud, quiet, soft, quick etc?

‍️ Have you considered your body language?

How do you move your hands and body?
Is this matched to the content?

 If you’re using slides, do they make the speech better?

Include the main point in the title of the slide!
Have you included something visual to emphasise your points?
If someone was just flicking through your slides, would they understand the points you would like to make?

‍️ Are you comfy and relaxed?

 Where you can practice public speaking more

​Toastmasters​
Get a coach - Max recommended his - Niluka Kavanagh. Also look up people like Jon Torrens!​
Join The Keynote Club​

4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/023ab5b72a7bef44d4230eeba6cc803e.mp3?s=rss-feed'  length='55650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3647</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051492/how-to-deliver-great-presentations-speeches-and-pitches.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051492/how-to-deliver-great-presentations-speeches-and-pitches.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To Build a Community That People LOVE</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-community-that-people-love-1788977418/33051493</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504969</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 13 Jul 2022 20:07:20 +0000</pubDate>
<itunes:summary ><![CDATA[As part of us getting to know the people that make up our wonderful industry, we travelled to Birmingham for work experience at Electric House.

They are the agency behind the On The Tools and On a Budget community and have millions of engaged followers.

Lee Wilcox, CEO and Co-founder talked us through where it all began right through to what is next for building communities.

Check them out at https://www.electrichouse.co.uk/]]></itunes:summary>
<description ><![CDATA[As part of us getting to know the people that make up our wonderful industry, we travelled to Birmingham for work experience at Electric House.

They are the agency behind the On The Tools and On a Budget community and have millions of engaged followers.

Lee Wilcox, CEO and Co-founder talked us through where it all began right through to what is next for building communities.

Check them out at https://www.electrichouse.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/616b16d51f96cb86ab02f263cc56a857.mp3?s=rss-feed'  length='7290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >477</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051493/how-to-build-a-community-that-people-love.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051493/how-to-build-a-community-that-people-love.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Do Great Marketing During Periods of Change - Nishma Robb, Marketing Director, Google</title>
<link >https://listen.hubhopper.com/episode/how-to-do-great-marketing-during-periods-of-change-nishma-robb-marketing-director-google-1788977418/33051494</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504840</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 13 Jul 2022 02:04:38 +0000</pubDate>
<itunes:summary ><![CDATA[Nishma Robb works as the Marketing Director for Brand and Reputation at Google.

Yeah… not a small role. On a day to day that means Nishma is the guardian of the Google Brand and all it’s products: search, maps… basically whatever you can think of from Google.

The thing that makes Nishma good for this role is that at heart, she is a storyteller. She tells the stories of how the tech Google produces impacts lives and meets culture in the UK.

What got Nishma to this place?
Nishma thinks a lot of her success comes from running counter to many of the traits that would be required of an early stage employer.

She is a curious creative, a day dreamer, a storyteller, and prioritises humanity. Nishma also points to curiosity: the curiosity to really learn and understand something, then decide what to do about it. This curiosity leads to restlessness: an eagerness to do something about it.

So… what about the challenges we’re facing right now?
The challenge isn’t as clear as the pandemic. Back then it was a little more obvious, and everyone had a role. If you worked for the NHS, if you had to stay at home – etc, your role was clear.

Now, it’s more an issue of controlling the control-ables and relook at the behaviours we’re exhibiting right now as people and businesses.

As marketers, it’s about going back to basics. Showing the value we bring and telling the stories of the impact of what we’re having on the business.

How do you keep on the lookout for trends that are going to be relevant?
It’s about approaching things with openness and optimism.

Take NFTs. It could be very easy to say ‘gah, another thing to learn’. But it’s far more exciting to thing ‘yay, another thing to find out about, how genuinely exciting!’

Nishma says that one thing she’s noticed is that a few years ago she noticed marketing was almost in a place of activism: people were fired up about the big topics. Today – she’s noticed a gentler, more mission orientated approach to marketing.

But really the broader point is this: allow yourself to find innocence and joy in the discovery of new things. That’s not a little thing in a world that often feels like it’s telling us to the opposite.

How do you prioritise what change to react to?
It comes down to vision, which sits above strategy. Our curiosity has taken us to a place of understanding the world around us – but the vision dictates whether the change that is happening in the macro environment is one worthy of reacting to in our businesses.

Basically, if it’s in line with the vision you want to create, and you can help – do. If you can’t or it’s not in line with everything else you’re doing – get out the way.

It feels like everything is changing. And as much as that is scary, it’s also an opportunity. It’s an opportunity to choose the rules we want to operate by. So… what do we keep from today, and what do we want to change?
Tech and social media have changed the rules: we just need to accept that. How we listen, learn or explore is now different to how we actually live.

Our choice is now to create principles that work better for us. Principles around respect, behaviour and possibility.

Fundamentally, Nishma had a good rallying cry that we will get through this: it’s how we feel on the other side. If we’re able to reflect on what we’ve done and say ‘yep, we’d go again on that’ – we’ve succeeded.

Quickfire round on branding and metrics:
What would you say is the golden rule for building a brand?
Nish says it’s about the brand values. Brand attributes will change, but who you are, why you do it and what you stand for don’t change. Those are the things that you can lean harder to in volatile times. The second thing is to know what fame or awareness actually brings you. Is it a sale or retained customer? This helps people get on board with brand building.

What KPIs does Nishma work to for brand and reputation?
You have to know how you’re received. But the most important thing is understanding the drivers. For example, if your top line result from brand building is increasing trust – understanding what builds that trust is the stuff you’re going to be measuring. Nish also recommended looking up Avinash Kaushik for further reading on choosing the right insights.

What is one way to take people on the journey of expressing vision and brand, even if they’re more data driven?
Nishma volunteered the idea of speaking about stories that go ‘from’ and ‘to’. Nishma also recommended speaking with confidence about the impact that the change you propose will actually bring, attaching it to the short and the medium term goals of the business.]]></itunes:summary>
<description ><![CDATA[Nishma Robb works as the Marketing Director for Brand and Reputation at Google.

Yeah… not a small role. On a day to day that means Nishma is the guardian of the Google Brand and all it’s products: search, maps… basically whatever you can think of from Google.

The thing that makes Nishma good for this role is that at heart, she is a storyteller. She tells the stories of how the tech Google produces impacts lives and meets culture in the UK.

What got Nishma to this place?
Nishma thinks a lot of her success comes from running counter to many of the traits that would be required of an early stage employer.

She is a curious creative, a day dreamer, a storyteller, and prioritises humanity. Nishma also points to curiosity: the curiosity to really learn and understand something, then decide what to do about it. This curiosity leads to restlessness: an eagerness to do something about it.

So… what about the challenges we’re facing right now?
The challenge isn’t as clear as the pandemic. Back then it was a little more obvious, and everyone had a role. If you worked for the NHS, if you had to stay at home – etc, your role was clear.

Now, it’s more an issue of controlling the control-ables and relook at the behaviours we’re exhibiting right now as people and businesses.

As marketers, it’s about going back to basics. Showing the value we bring and telling the stories of the impact of what we’re having on the business.

How do you keep on the lookout for trends that are going to be relevant?
It’s about approaching things with openness and optimism.

Take NFTs. It could be very easy to say ‘gah, another thing to learn’. But it’s far more exciting to thing ‘yay, another thing to find out about, how genuinely exciting!’

Nishma says that one thing she’s noticed is that a few years ago she noticed marketing was almost in a place of activism: people were fired up about the big topics. Today – she’s noticed a gentler, more mission orientated approach to marketing.

But really the broader point is this: allow yourself to find innocence and joy in the discovery of new things. That’s not a little thing in a world that often feels like it’s telling us to the opposite.

How do you prioritise what change to react to?
It comes down to vision, which sits above strategy. Our curiosity has taken us to a place of understanding the world around us – but the vision dictates whether the change that is happening in the macro environment is one worthy of reacting to in our businesses.

Basically, if it’s in line with the vision you want to create, and you can help – do. If you can’t or it’s not in line with everything else you’re doing – get out the way.

It feels like everything is changing. And as much as that is scary, it’s also an opportunity. It’s an opportunity to choose the rules we want to operate by. So… what do we keep from today, and what do we want to change?
Tech and social media have changed the rules: we just need to accept that. How we listen, learn or explore is now different to how we actually live.

Our choice is now to create principles that work better for us. Principles around respect, behaviour and possibility.

Fundamentally, Nishma had a good rallying cry that we will get through this: it’s how we feel on the other side. If we’re able to reflect on what we’ve done and say ‘yep, we’d go again on that’ – we’ve succeeded.

Quickfire round on branding and metrics:
What would you say is the golden rule for building a brand?
Nish says it’s about the brand values. Brand attributes will change, but who you are, why you do it and what you stand for don’t change. Those are the things that you can lean harder to in volatile times. The second thing is to know what fame or awareness actually brings you. Is it a sale or retained customer? This helps people get on board with brand building.

What KPIs does Nishma work to for brand and reputation?
You have to know how you’re received. But the most important thing is understanding the drivers. For example, if your top line result from brand building is increasing trust – understanding what builds that trust is the stuff you’re going to be measuring. Nish also recommended looking up Avinash Kaushik for further reading on choosing the right insights.

What is one way to take people on the journey of expressing vision and brand, even if they’re more data driven?
Nishma volunteered the idea of speaking about stories that go ‘from’ and ‘to’. Nishma also recommended speaking with confidence about the impact that the change you propose will actually bring, attaching it to the short and the medium term goals of the business.]]></description>
<enclosure  url='https://play.hubhopper.com/bbe84fea0509da0acc5425bb7af24426.mp3?s=rss-feed'  length='53330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3494</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051494/how-to-do-great-marketing-during-periods-of-change-nishma-robb-marketing-director-google.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051494/how-to-do-great-marketing-during-periods-of-change-nishma-robb-marketing-director-google.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Approach Neurodiversity as Marketers - Ellie Middleton</title>
<link >https://listen.hubhopper.com/episode/how-to-approach-neurodiversity-as-marketers-ellie-middleton-1788977418/33051495</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504936</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 06 Jul 2022 02:06:49 +0000</pubDate>
<itunes:summary ><![CDATA[Ellie Gives her 7 tips for communicating with a neurodiverse audience...which is 1 in every 7 people!

1. Cut the fluff - long-form copy can be a big turn-off for ADHD or dyslexia

2. Watch your mouth - Avoid slurs, check what is ok and not ok to say

3. Just do it - say what you mean to say

4. Mean what you say - don\'t make false claims or exaggerate. This is important for those who impulse buy

5. Cover all bases - not everyone absorbs info in the same way. Subtitles, audio, video, etc - people learn in different ways 

6. Thinking Caps - where and where NOT to use caps. People use screen readers. Think about using caps in hashtags

7. Call them in, don\'t call them out - we\'re all learning about neurodiversity, so help others learn don\'t call them out.]]></itunes:summary>
<description ><![CDATA[Ellie Gives her 7 tips for communicating with a neurodiverse audience...which is 1 in every 7 people!

1. Cut the fluff - long-form copy can be a big turn-off for ADHD or dyslexia

2. Watch your mouth - Avoid slurs, check what is ok and not ok to say

3. Just do it - say what you mean to say

4. Mean what you say - don\'t make false claims or exaggerate. This is important for those who impulse buy

5. Cover all bases - not everyone absorbs info in the same way. Subtitles, audio, video, etc - people learn in different ways 

6. Thinking Caps - where and where NOT to use caps. People use screen readers. Think about using caps in hashtags

7. Call them in, don\'t call them out - we\'re all learning about neurodiversity, so help others learn don\'t call them out.]]></description>
<enclosure  url='https://play.hubhopper.com/3bcf3d0ac84f80f95daba567e360cca4.mp3?s=rss-feed'  length='54710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3585</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051495/how-to-approach-neurodiversity-as-marketers-ellie-middleton.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051495/how-to-approach-neurodiversity-as-marketers-ellie-middleton.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To Market Sustainability Without Greenwashing</title>
<link >https://listen.hubhopper.com/episode/how-to-market-sustainability-without-greenwashing-1788977418/33051496</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504941</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 Jun 2022 20:35:51 +0000</pubDate>
<itunes:summary ><![CDATA[The brilliant Louisa Holbrook, Head of Sustainability at Brompton answered a number of questions for our community such as: 

7:56 What is and isn\'t sustainability?
10:00 How do you prioritise what to do?
13:15 How do you argue the business cost?
16:51 What are the foundation principles for Brompton?
20:50 As a small business owner, what are easy things we can take action on?
22:38 How do you get people behind a code of conduct?
28:50 The role of marketing
32:25 What is \'Greenwashing\'
40:10 Consumption - The elephant in the room
45:00 eBay & Love island example
48:50 What is the number 1 mistake in sustainable initiatives?
51:25 To B-Corp or not to B-Corp?
55:30 What are the best 1st steps?

For more talks and live webinars, head to our website www.themarketingmeetup.com 

4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[The brilliant Louisa Holbrook, Head of Sustainability at Brompton answered a number of questions for our community such as: 

7:56 What is and isn\'t sustainability?
10:00 How do you prioritise what to do?
13:15 How do you argue the business cost?
16:51 What are the foundation principles for Brompton?
20:50 As a small business owner, what are easy things we can take action on?
22:38 How do you get people behind a code of conduct?
28:50 The role of marketing
32:25 What is \'Greenwashing\'
40:10 Consumption - The elephant in the room
45:00 eBay & Love island example
48:50 What is the number 1 mistake in sustainable initiatives?
51:25 To B-Corp or not to B-Corp?
55:30 What are the best 1st steps?

For more talks and live webinars, head to our website www.themarketingmeetup.com 

4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/6fd91e120f91177d55969964fde6c2f7.mp3?s=rss-feed'  length='53990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3537</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051496/how-to-market-sustainability-without-greenwashing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051496/how-to-market-sustainability-without-greenwashing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Beau Miles Q&amp;A: How to Create and Tell Amazing Stories</title>
<link >https://listen.hubhopper.com/episode/beau-miles-qa-how-to-create-and-tell-amazing-stories-1788977418/33051497</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504896</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 22 Jun 2022 20:38:16 +0000</pubDate>
<itunes:summary ><![CDATA[Beau Miles is one of the most authentic storytellers on YouTube.

We are HUGE fans.

Today we interviewed Beau to understand more about how he creates such compelling stories from seemingly the most simple ideas.

4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Beau Miles is one of the most authentic storytellers on YouTube.

We are HUGE fans.

Today we interviewed Beau to understand more about how he creates such compelling stories from seemingly the most simple ideas.

4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/f1217e7fba42bb1dd543a6fae7fbf51b.mp3?s=rss-feed'  length='54480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3570</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051497/beau-miles-qa-how-to-create-and-tell-amazing-stories.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051497/beau-miles-qa-how-to-create-and-tell-amazing-stories.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Make Your Website More Accessible - Tips and Techniques</title>
<link >https://listen.hubhopper.com/episode/how-to-make-your-website-more-accessible-tips-and-techniques-1788977418/33051498</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504959</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 31 May 2022 20:42:24 +0000</pubDate>
<itunes:summary ><![CDATA[Picture this. You go to a soup restaurant and take in the glorious smells – the ambiance is terrific and you can’t wait to eat. The waiter comes over and serves you what looks like a delicious bowl of soup and then… they give you chopsticks to eat your meal with.

You get hungry and leave frustrated – leaving in the process.

Now, the analogy might be a leap – but it does speak to the idea of accessibility. You can create the most amazing website in the world, but if it’s not available to everyone: you’re doing them and yourself a disservice.

So what is accessibility? Accessibility defined.
W3.org define accessibility as “designing and developing tools and technologies that anyone can use”. Note here that there isn’t usage of the word ‘disability’. This is about creating a universal experience that allows users to perceive, understand, navigate, interact and contribute to your content. 

And what about disability?
Disability is categorised in four ways when considering accessibility: hearing, visual, cognitive, and visual. There is also permanent, temporary and situational disabilities. Basically – it’s a spectrum. 

So, what’s the case for prioritising accessibility?
Moral argument for more accessible experiences
This one should be fairly cut and dry. But when you start to realise the scale of the challenge, that’s when things really start driving home. 1.85 billion people across the world have some kind of impairment. In the UK: 

1 in 25 people are visually impaired
1 in 12 are colour blind
1 in 10 have dyslexia
We also have an ageing population: by 2050 we’ll have 20.6 million people in the 65+ age bracket, as opposed to 12 million today
Of these, 80% of disabilities are invisible
As much as these stats are shocking – they don’t convey the humanity of the challenge. We need to step in others shoes because fundamentally – everyone deserves to access the wonder of the internet!

The commercial argument for accessibility
Cynically – big change doesn’t happen without a business case (as sorry as that is). So here you are: 

First, 1.85 billion people is a lot of people! 
This equates to a global spending power of some $1.6 trillion. That’s a lot of money, too.
Clearly, there is a breakdown that goes on here with local markets and industries, but this stat is here to provide an idea that there is money on the table for those willing to prioritise accessibility.
71% of disabled users will leave a site they find difficult to use. Go back to the soup! If you get a spoon and have a great experience – you’re going to go back!
Legal basis for accessibility
There are laws across the world that exist, but right now they’re a bit toothless. But, we said the same about data and then GDPR happened – so don’t think it’s not coming. It’s worth getting ahead of the curve. A stitch in time saves nine.

How to inspire change to a more accessible place
Get to know your disabled audience
Quick win – interview disabled customers to understand their perspective
Big win – Create personas/journey maps to match the disabled perspective
Provide a business case
Quick win – Quantify your metrics against accessibility metrics. Show your business what they’re missing!
Big win – Use these performance and efficiency metrics to create a case for investment, including brand metrics
Create accessibility advocates
Quick win – help others understand the issue – maybe this write up and video will help!
Big win – Start an accessibility squad to really drive forward the agenda
Tips on how to make your web experience more inclusive
Remove distractions
Avoid unnecessary animations
Do not autoplay videos 
Do not have any flashing content
Use plain language
Check your reading level – Hemingway Editor (https://hemingwayapp.com/) is a great place to start with this!
Explain abbreviations and acronyms
Label everything clearly – what does a specific button do when you click it? Is ‘submit’ enough or is ‘create account’ clearer?
Use captions
All videos should have captions (including social media!)
Provide transcripts where possible for audio, such as podcast recordings! (Full disclosure: we need to get better at this at TMM!)
Describe content for screen reader users
Use visible labels where possible
Associate labels with inputs
Make sure error messages are clearly communicated
Give your images ‘alt’ text (note: you don’t need to provide alt text if the image is simply decorative, but if it’s not just decoration, provide alt text!)
Make sure all content is accessible via the keyboard
Users should be able to ‘tab’ through your site. With the order of elements following the visible reading order (top to bottom, left to right)
Check your colours and have good contrast!
Test your designs using a colour blindness simulator – for example, Colourblindly (https://chrome.google.com/webstore/detail/colorblindly/floniaahmccleoclneebhhmnjgdfijgg?hl=en)]]></itunes:summary>
<description ><![CDATA[Picture this. You go to a soup restaurant and take in the glorious smells – the ambiance is terrific and you can’t wait to eat. The waiter comes over and serves you what looks like a delicious bowl of soup and then… they give you chopsticks to eat your meal with.

You get hungry and leave frustrated – leaving in the process.

Now, the analogy might be a leap – but it does speak to the idea of accessibility. You can create the most amazing website in the world, but if it’s not available to everyone: you’re doing them and yourself a disservice.

So what is accessibility? Accessibility defined.
W3.org define accessibility as “designing and developing tools and technologies that anyone can use”. Note here that there isn’t usage of the word ‘disability’. This is about creating a universal experience that allows users to perceive, understand, navigate, interact and contribute to your content. 

And what about disability?
Disability is categorised in four ways when considering accessibility: hearing, visual, cognitive, and visual. There is also permanent, temporary and situational disabilities. Basically – it’s a spectrum. 

So, what’s the case for prioritising accessibility?
Moral argument for more accessible experiences
This one should be fairly cut and dry. But when you start to realise the scale of the challenge, that’s when things really start driving home. 1.85 billion people across the world have some kind of impairment. In the UK: 

1 in 25 people are visually impaired
1 in 12 are colour blind
1 in 10 have dyslexia
We also have an ageing population: by 2050 we’ll have 20.6 million people in the 65+ age bracket, as opposed to 12 million today
Of these, 80% of disabilities are invisible
As much as these stats are shocking – they don’t convey the humanity of the challenge. We need to step in others shoes because fundamentally – everyone deserves to access the wonder of the internet!

The commercial argument for accessibility
Cynically – big change doesn’t happen without a business case (as sorry as that is). So here you are: 

First, 1.85 billion people is a lot of people! 
This equates to a global spending power of some $1.6 trillion. That’s a lot of money, too.
Clearly, there is a breakdown that goes on here with local markets and industries, but this stat is here to provide an idea that there is money on the table for those willing to prioritise accessibility.
71% of disabled users will leave a site they find difficult to use. Go back to the soup! If you get a spoon and have a great experience – you’re going to go back!
Legal basis for accessibility
There are laws across the world that exist, but right now they’re a bit toothless. But, we said the same about data and then GDPR happened – so don’t think it’s not coming. It’s worth getting ahead of the curve. A stitch in time saves nine.

How to inspire change to a more accessible place
Get to know your disabled audience
Quick win – interview disabled customers to understand their perspective
Big win – Create personas/journey maps to match the disabled perspective
Provide a business case
Quick win – Quantify your metrics against accessibility metrics. Show your business what they’re missing!
Big win – Use these performance and efficiency metrics to create a case for investment, including brand metrics
Create accessibility advocates
Quick win – help others understand the issue – maybe this write up and video will help!
Big win – Start an accessibility squad to really drive forward the agenda
Tips on how to make your web experience more inclusive
Remove distractions
Avoid unnecessary animations
Do not autoplay videos 
Do not have any flashing content
Use plain language
Check your reading level – Hemingway Editor (https://hemingwayapp.com/) is a great place to start with this!
Explain abbreviations and acronyms
Label everything clearly – what does a specific button do when you click it? Is ‘submit’ enough or is ‘create account’ clearer?
Use captions
All videos should have captions (including social media!)
Provide transcripts where possible for audio, such as podcast recordings! (Full disclosure: we need to get better at this at TMM!)
Describe content for screen reader users
Use visible labels where possible
Associate labels with inputs
Make sure error messages are clearly communicated
Give your images ‘alt’ text (note: you don’t need to provide alt text if the image is simply decorative, but if it’s not just decoration, provide alt text!)
Make sure all content is accessible via the keyboard
Users should be able to ‘tab’ through your site. With the order of elements following the visible reading order (top to bottom, left to right)
Check your colours and have good contrast!
Test your designs using a colour blindness simulator – for example, Colourblindly (https://chrome.google.com/webstore/detail/colorblindly/floniaahmccleoclneebhhmnjgdfijgg?hl=en)]]></description>
<enclosure  url='https://play.hubhopper.com/3c41fdf620b1cb1bd2a7c3a8af86e667.mp3?s=rss-feed'  length='59030000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3868</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051498/how-to-make-your-website-more-accessible-tips-and-techniques.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051498/how-to-make-your-website-more-accessible-tips-and-techniques.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to approach neurodiversity as marketers – with Ellie Middleton</title>
<link >https://listen.hubhopper.com/episode/how-to-approach-neurodiversity-as-marketers-with-ellie-middleton-1788977418/33051499</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504998</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 27 May 2022 07:15:03 +0000</pubDate>
<itunes:summary ><![CDATA[Ellie Middleton is a personal brand manager and neurodiversity advocate at Great Influence in Manchester.

Ellie\'s talk on neurodiversity, filmed at Manchester\'s The Marketing Meetup, felt like a really important one.

Neurodiversity should be increasingly on the radar of marketers everywhere because knowing how your customers think and feel is such a big part of what we do.

In this talk you\'ll find out what life is like for a neurodivergent marketer and how can we use that experience to improve what we do.

Ellie talks about issues of neurodiversity on Linkedin regularly, so make sure to follow her journey! 

For more amazing talks and events sign up to our newsletter at themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Ellie Middleton is a personal brand manager and neurodiversity advocate at Great Influence in Manchester.

Ellie\'s talk on neurodiversity, filmed at Manchester\'s The Marketing Meetup, felt like a really important one.

Neurodiversity should be increasingly on the radar of marketers everywhere because knowing how your customers think and feel is such a big part of what we do.

In this talk you\'ll find out what life is like for a neurodivergent marketer and how can we use that experience to improve what we do.

Ellie talks about issues of neurodiversity on Linkedin regularly, so make sure to follow her journey! 

For more amazing talks and events sign up to our newsletter at themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/69ec0540f53a274d0db8977e42f6baf9.mp3?s=rss-feed'  length='13250000'  type='audio/mpeg' ></enclosure>
<itunes:duration >868</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051499/how-to-approach-neurodiversity-as-marketers-with-ellie-middleton.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051499/how-to-approach-neurodiversity-as-marketers-with-ellie-middleton.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What You Need To Know About Google Analytics 4 (GA4) and How To Implement It (Guide)</title>
<link >https://listen.hubhopper.com/episode/what-you-need-to-know-about-google-analytics-4-ga4-and-how-to-implement-it-guide-1788977418/33051500</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504930</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 25 May 2022 02:08:15 +0000</pubDate>
<itunes:summary ><![CDATA[GA is the most popular tool for understanding how people use their websites. 85%+ use Google Analytics for our websites. It’s free, robust, and… did we mention… it’s free!

GA3 was built for a world when Facebook IPO’ed, Google+ launched, 4G launched, and Myspace died. We were data hungry marketers – as opposed to the trend towards privacy these days.

How is GA4 different?
Well, to state the obvious, it’s the forth version of GA. Replacing Universal Analytics (we’ll call it GA3 here for simplicity) which we’ve had since 2012.

GA4 is designed to work in a cookie-less, multi-device world: bringing your mobile, desktop and app worlds into a single place.

GA4 is predictive analytics based – it will help you spot trends and predict what is coming in the near future, too. As marketers – this will help us double down on what is working.

Finally, it’s built from the ground up: as opposed to GA3, which is a version of analytics that had been built on an existing coding base.

Basically… GA4 is a complete learning curve over GA3 that is better to learn today than waiting till the last minute. At the end of the day though, this is something we need to care about!

️ Why does this matter? – This point is important! ️
GA3 will stop processing information from July 1st 2023 – meaning it will stop processing information from that date onwards.

However in the same blog post that announced this, Google also shared that ‘you’ll be able to access your previously processed data in Universal Analytics [GA3] for at least six months’. 

Translation: there is a high likelihood that Google will delete your historical Google Analytics data at some point after those six months are up. To be clear: this is rumours right now – but Mary shared some of the reasons why in the full talk.

️ Why does this matter? – part two ️
If you measure month over month, or year over year comparison – then you need to start collecting data in GA4 TODAY.

This is because GA4 and GA3 data is not the same. Even though some of the language is familiar, how these metrics are counted is different between the two platforms. The result is in a year’s time, if you’re comparing 2022 GA3 data and 2023 GA4 data – you’re going to be comparing apples to oranges. 

Here’s what you need to do right now
(MARY SHOWED US HOW IN THE FULL VIDEO BECAUSE SHE’S AMAZIN’): 

Configure your GA4 property (it takes less than 10 minutes)
Turn on enhanced measurement: this allows GA4 to automatically track page views, scrolls, external link clicks, site searched, video plays and file downloads
Turn on Google Signals: Allows GA4 to automatically report user demographics and interests, and more accurately track users across different devices and platforms
Here’s what you can do in the next week
(Mary also showed us live in the video how in the full video here): 

Use Google Tag Manager to create additional events (goals): your GA3 goals will not carry through to GA4
Note: GA4 limits the amount of custom events you can create: which means you need to be thoughtful about which events you want to create
Here’s what to do in the next two weeks:
Start creating your current reports in GA3 and GA4, so you can begin to work through the differences
Follow Google Analytic’s blog for updates and changes to GA4
Here’s what to do in the next three weeks
(again, Mary showed us how in the live video): 

Turn on BigQuery integration – this will mean you can capture your GA3 data before it’s gone. This is more advanced, but the first step is just creating an account – so then the data is becoming captured.]]></itunes:summary>
<description ><![CDATA[GA is the most popular tool for understanding how people use their websites. 85%+ use Google Analytics for our websites. It’s free, robust, and… did we mention… it’s free!

GA3 was built for a world when Facebook IPO’ed, Google+ launched, 4G launched, and Myspace died. We were data hungry marketers – as opposed to the trend towards privacy these days.

How is GA4 different?
Well, to state the obvious, it’s the forth version of GA. Replacing Universal Analytics (we’ll call it GA3 here for simplicity) which we’ve had since 2012.

GA4 is designed to work in a cookie-less, multi-device world: bringing your mobile, desktop and app worlds into a single place.

GA4 is predictive analytics based – it will help you spot trends and predict what is coming in the near future, too. As marketers – this will help us double down on what is working.

Finally, it’s built from the ground up: as opposed to GA3, which is a version of analytics that had been built on an existing coding base.

Basically… GA4 is a complete learning curve over GA3 that is better to learn today than waiting till the last minute. At the end of the day though, this is something we need to care about!

️ Why does this matter? – This point is important! ️
GA3 will stop processing information from July 1st 2023 – meaning it will stop processing information from that date onwards.

However in the same blog post that announced this, Google also shared that ‘you’ll be able to access your previously processed data in Universal Analytics [GA3] for at least six months’. 

Translation: there is a high likelihood that Google will delete your historical Google Analytics data at some point after those six months are up. To be clear: this is rumours right now – but Mary shared some of the reasons why in the full talk.

️ Why does this matter? – part two ️
If you measure month over month, or year over year comparison – then you need to start collecting data in GA4 TODAY.

This is because GA4 and GA3 data is not the same. Even though some of the language is familiar, how these metrics are counted is different between the two platforms. The result is in a year’s time, if you’re comparing 2022 GA3 data and 2023 GA4 data – you’re going to be comparing apples to oranges. 

Here’s what you need to do right now
(MARY SHOWED US HOW IN THE FULL VIDEO BECAUSE SHE’S AMAZIN’): 

Configure your GA4 property (it takes less than 10 minutes)
Turn on enhanced measurement: this allows GA4 to automatically track page views, scrolls, external link clicks, site searched, video plays and file downloads
Turn on Google Signals: Allows GA4 to automatically report user demographics and interests, and more accurately track users across different devices and platforms
Here’s what you can do in the next week
(Mary also showed us live in the video how in the full video here): 

Use Google Tag Manager to create additional events (goals): your GA3 goals will not carry through to GA4
Note: GA4 limits the amount of custom events you can create: which means you need to be thoughtful about which events you want to create
Here’s what to do in the next two weeks:
Start creating your current reports in GA3 and GA4, so you can begin to work through the differences
Follow Google Analytic’s blog for updates and changes to GA4
Here’s what to do in the next three weeks
(again, Mary showed us how in the live video): 

Turn on BigQuery integration – this will mean you can capture your GA3 data before it’s gone. This is more advanced, but the first step is just creating an account – so then the data is becoming captured.]]></description>
<enclosure  url='https://play.hubhopper.com/e01f92b5483d8c1e1a2b233db0f481c9.mp3?s=rss-feed'  length='55820000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3658</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051500/what-you-need-to-know-about-google-analytics-4-ga4-and-how-to-implement-it-guide.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051500/what-you-need-to-know-about-google-analytics-4-ga4-and-how-to-implement-it-guide.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Does your company need a brand purpose? – Jack Hinchliffe, CMO of KFC</title>
<link >https://listen.hubhopper.com/episode/does-your-company-need-a-brand-purpose-jack-hinchliffe-cmo-of-kfc-1788977418/33051501</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408505000</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 20 May 2022 15:12:06 +0000</pubDate>
<itunes:summary ><![CDATA[Jack came to our first IRL TMM in London since the pandemic, and what a way to start! 

Jack is someone who really understands the value of brand purpose. In this video he delves into some of the good and not so good examples he has seen.

If you\'d like to come to one of our events for free, you can see where we are running them at themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[Jack came to our first IRL TMM in London since the pandemic, and what a way to start! 

Jack is someone who really understands the value of brand purpose. In this video he delves into some of the good and not so good examples he has seen.

If you\'d like to come to one of our events for free, you can see where we are running them at themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/fde30ca65ff910c61ffab8c9c81c3710.mp3?s=rss-feed'  length='23150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1517</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051501/does-your-company-need-a-brand-purpose-jack-hinchliffe-cmo-of-kfc.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051501/does-your-company-need-a-brand-purpose-jack-hinchliffe-cmo-of-kfc.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Storytelling Master Class with Jeremy Connell-Waite</title>
<link >https://listen.hubhopper.com/episode/storytelling-master-class-with-jeremy-connell-waite-1788977418/33051502</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502623408504945</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 Apr 2022 20:36:40 +0000</pubDate>
<itunes:summary ><![CDATA[Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.

In this session, we\'ll learn:

 Art - The secret of emotional communications
️ Science - The chemistry & physics behind all great stories
 Drama - Turning presentations into performances

4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.

In this session, we\'ll learn:

 Art - The secret of emotional communications
️ Science - The chemistry & physics behind all great stories
 Drama - Turning presentations into performances

4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/86b10cbda8e2e60cdd5e7cb9852a9ea5.mp3?s=rss-feed'  length='50000000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3276</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051502/storytelling-master-class-with-jeremy-connell-waite.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051502/storytelling-master-class-with-jeremy-connell-waite.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lightning Talk: Fiona Bradley - Freelancing, Should You Take the Leap?</title>
<link >https://listen.hubhopper.com/episode/lightning-talk-fiona-bradley-freelancing-should-you-take-the-leap-1788977418/33051503</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779399</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 22 Apr 2022 08:50:59 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/c478ddc0c25586975af0ee1b79e1c214.mp3?s=rss-feed'  length='7490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >491</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051503/lightning-talk-fiona-bradley-freelancing-should-you-take-the-leap.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051503/lightning-talk-fiona-bradley-freelancing-should-you-take-the-leap.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Ligtning Talk: Jodie Newman - A Toolkit for Creativity</title>
<link >https://listen.hubhopper.com/episode/ligtning-talk-jodie-newman-a-toolkit-for-creativity-1788977418/33051504</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779340</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 22 Apr 2022 08:50:53 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/71fa3ad36b8f04f15a5772cfa4ec9926.mp3?s=rss-feed'  length='9280000'  type='audio/mpeg' ></enclosure>
<itunes:duration >608</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051504/ligtning-talk-jodie-newman-a-toolkit-for-creativity.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051504/ligtning-talk-jodie-newman-a-toolkit-for-creativity.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lightning Talk: Lauren Deakin, 5 Marketing Design Tips for Non-Marketers</title>
<link >https://listen.hubhopper.com/episode/lightning-talk-lauren-deakin-5-marketing-design-tips-for-non-marketers-1788977418/33051505</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779335</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 22 Apr 2022 08:50:49 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/e31588a17e85c93e7741ba5d6dbebf0e.mp3?s=rss-feed'  length='8140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >533</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051505/lightning-talk-lauren-deakin-5-marketing-design-tips-for-non-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051505/lightning-talk-lauren-deakin-5-marketing-design-tips-for-non-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lightning Talk: Phil Ossai - Personal Branding Scaled</title>
<link >https://listen.hubhopper.com/episode/lightning-talk-phil-ossai-personal-branding-scaled-1788977418/33051506</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779333</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 22 Apr 2022 08:50:42 +0000</pubDate>
<itunes:summary ><![CDATA[The Compound Effect of a LinkedIn Famous Company]]></itunes:summary>
<description ><![CDATA[The Compound Effect of a LinkedIn Famous Company]]></description>
<enclosure  url='https://play.hubhopper.com/ac90f12f0f406917f02cac9910b69099.mp3?s=rss-feed'  length='7400000'  type='audio/mpeg' ></enclosure>
<itunes:duration >485</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051506/lightning-talk-phil-ossai-personal-branding-scaled.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051506/lightning-talk-phil-ossai-personal-branding-scaled.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lightning Talk: Rebecca Baty - Community Building on Tik Tok</title>
<link >https://listen.hubhopper.com/episode/lightning-talk-rebecca-baty-community-building-on-tik-tok-1788977418/33051507</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779376</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 22 Apr 2022 08:48:44 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/381e46b7ce5cdcde74e33cadd879a358.mp3?s=rss-feed'  length='9130000'  type='audio/mpeg' ></enclosure>
<itunes:duration >598</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051507/lightning-talk-rebecca-baty-community-building-on-tik-tok.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051507/lightning-talk-rebecca-baty-community-building-on-tik-tok.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Lightning Talk: Alice Lyons - How to Create a Successful Daily Routine</title>
<link >https://listen.hubhopper.com/episode/lightning-talk-alice-lyons-how-to-create-a-successful-daily-routine-1788977418/33051508</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779434</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 22 Apr 2022 08:38:37 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/e5132de23363767299599b0f8f917ea5.mp3?s=rss-feed'  length='8330000'  type='audio/mpeg' ></enclosure>
<itunes:duration >545</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051508/lightning-talk-alice-lyons-how-to-create-a-successful-daily-routine.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051508/lightning-talk-alice-lyons-how-to-create-a-successful-daily-routine.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing Lightning Talks :)</title>
<link >https://listen.hubhopper.com/episode/marketing-lightning-talks-1788977418/33051509</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779334</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 21 Apr 2022 20:37:35 +0000</pubDate>
<itunes:summary ><![CDATA[Lightning talks are 8 minute talks dedicated to a single topic or thought. They’re thought-provoking, quick fire, and often raise a smile. 

In this episode:

*5 Marketing Design Tips for Non-Marketers; Lauren Deakin, Smudged Brand Development

*Community Building on Tik Tok; Rebecca Baty, O.agency

*Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company; Phillip Ossai, OSSAI Personal Branding

*Freelancing, Should You Take the Leap?; Fiona Bradley, FB Comms

*How to Create a Successful Daily Routine; Alice Lyons, Dark Coffee

*A Toolkit for Creativity; Jodie Newman, The Business Allotment
 
----

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Impression - Experts in engaging audiences & converting clicks to customers

Contentsquare - Contentsquare\'s digital experience analytics cloud helps companies understand hidden customer behaviours

ContentCal - Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar. Plus, we have a 20% code: TMM20.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Third Light - An award-winning software company that’s revolutionising how marketers around the world collaborate and manage their digital media.

Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup.

Gravity Global - A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people

Redgate Software - Now hiring marketers!

Ahrefs - With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic.

​Attest - Attest are a fab research platform that easily help you gather answers to surveys of your design.

4RPYUWKWSWGUXXFG]]></itunes:summary>
<description ><![CDATA[Lightning talks are 8 minute talks dedicated to a single topic or thought. They’re thought-provoking, quick fire, and often raise a smile. 

In this episode:

*5 Marketing Design Tips for Non-Marketers; Lauren Deakin, Smudged Brand Development

*Community Building on Tik Tok; Rebecca Baty, O.agency

*Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company; Phillip Ossai, OSSAI Personal Branding

*Freelancing, Should You Take the Leap?; Fiona Bradley, FB Comms

*How to Create a Successful Daily Routine; Alice Lyons, Dark Coffee

*A Toolkit for Creativity; Jodie Newman, The Business Allotment
 
----

Take the time to check out our partners, all of whom we work with because we think they\'re useful companies for lovely marketers.

Impression - Experts in engaging audiences & converting clicks to customers

Contentsquare - Contentsquare\'s digital experience analytics cloud helps companies understand hidden customer behaviours

ContentCal - Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar. Plus, we have a 20% code: TMM20.

Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.

Third Light - An award-winning software company that’s revolutionising how marketers around the world collaborate and manage their digital media.

Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup.

Gravity Global - A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people

Redgate Software - Now hiring marketers!

Ahrefs - With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic.

​Attest - Attest are a fab research platform that easily help you gather answers to surveys of your design.

4RPYUWKWSWGUXXFG]]></description>
<enclosure  url='https://play.hubhopper.com/3a26a4a81176a37ee650d4ec1069ac77.mp3?s=rss-feed'  length='55590000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3643</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051509/marketing-lightning-talks.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051509/marketing-lightning-talks.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Quantitative Market Resarch - How to find out what people aren\&apos;t saying</title>
<link >https://listen.hubhopper.com/episode/quantitative-market-resarch-how-to-find-out-what-people-arent-saying-1788977418/33051510</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779395</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 12 Apr 2022 20:41:34 +0000</pubDate>
<itunes:summary ><![CDATA[ A reminder as a bit of grounding
As much as quantitative research is often based in numbers – Vaughan opened his presentation with a useful reminder: we are not dealing with data, we are dealing with humans.

You may think that as obvious once it’s said – but how many of us are guilty of not thinking of it that way when designing surveys? I’ll leave that hanging!

 So what’s the problem with a lot of quantitative research?

The sins of quantitative research cumulate into respondents not necessarily sharing the information you really want – or the things they really mean.

Vaughan suggested three places a lot of research goes wrong:

Setting the wrong tone – The context for many surveys is the respondent will often feel like they are doing you a favour when filling it in. If this is the case, don’t then repay their kindness by declaring ‘x questions are MANDATORY’. All of a sudden, this moves away from a human interaction into a non-human, forced space. We’re dealing with humans, not data – set the tone with your copy appropriately.
Being a bore – If every question on your survey is asking folks to rate things on a scale of 1 to 10 – that’s pretty boring. Make the experience of interacting with your survey as interesting and varied as appropriate!
Outstaying your welcome – Don’t be too long! Vaughan suggested 15 mins is about the max he’s seen anyone have any success with – but clearly, make it as short as possible and only ask the questions you really need answering. Avoid the ‘can we just ask…’ if you don’t really think you’ll need that question answered.
 So, how do you help people to share what they’re thinking?
Vaughan shared two things you might want to consider…

There is more to quantitative research than just numbers – Think of the question ‘On a scale of 1 to 7, how challenging is it to keep on top of your work?’
We could all answer this with a rough estimate. But… what does a 5 out of 7 really mean?
Instead, could you ask something where the scale is presented as words? Instead of a ‘1 out of 7’ – the answer could be ‘I could do it in my sleep’ – ‘7 out of 7’ is ‘I’m under far too much pressure and everything in-between.
These answers could give a more relatable, actionable insight into how folks are feeling
The same theory applies to pictures… could you use emojis to represent faces, rather than numbers?
The possibilities are endless! 
Don’t forget some people can be shy or reticent to share the whole truth, or, are unable to express what they really mean – in this case – go tangential or visual.
Vaughan shared the example where when answering the question about workplace culture (23.00 minutes into the video), they used pictures of trees to get a visual idea of how the team viewed the culture, rather than asking people outright.
A similar theory applies for feelings that are inexpressible using words – can you ask people to try a more visual exercise to give you the answer you need (26.23 into the video)
 And two final bits of advice to take you home…
Let people say ‘I don’t know’ on questions! It may well be that they very simply don’t have an opinion on what you’re asking them.
Open ended questions can give you a window into the mind of respondents. They have a place in quantitative research. BUT, make them as specific as possible to get more meaningful, more readily analysed answers.
Q and A on quantitative market research
[35:15] Q: Is there a right or a wrong way to go about incentivizing respondents (ex. entering respondents into a raffle)?

Yes, incentives work. What we’ve found is that giving out four £100 prizes beats one £400 prize. A complete no-no is to use your product as the incentive because that crosses the barrier into self-promotion.

[39:44] Q: Is there a “golden number” to the amount of survey questions you found to get the best amount/quality of responses?

This is a “how long is a piece of string?” question. A survey about a utility will need to be much more succinct than one about motorcars. Typically, however, alarm bells will start to ring for us if a survey takes more than 15 minutes with 40+ questions to finish. There has to be a good reason to make it that long. You also want to tell them upfront at the beginning of the survey approximately how long it will take to finish it. Set expectations.

[43:44] Q: Is there a good way to ask the “segmentation” questions, or is it just a necessary evil that you may need to split your results?

If you make the questions binary, you lose virtually nothing. In fact, you gain a lot by doing so. More often than not, binary beats a scalar response.]]></itunes:summary>
<description ><![CDATA[ A reminder as a bit of grounding
As much as quantitative research is often based in numbers – Vaughan opened his presentation with a useful reminder: we are not dealing with data, we are dealing with humans.

You may think that as obvious once it’s said – but how many of us are guilty of not thinking of it that way when designing surveys? I’ll leave that hanging!

 So what’s the problem with a lot of quantitative research?

The sins of quantitative research cumulate into respondents not necessarily sharing the information you really want – or the things they really mean.

Vaughan suggested three places a lot of research goes wrong:

Setting the wrong tone – The context for many surveys is the respondent will often feel like they are doing you a favour when filling it in. If this is the case, don’t then repay their kindness by declaring ‘x questions are MANDATORY’. All of a sudden, this moves away from a human interaction into a non-human, forced space. We’re dealing with humans, not data – set the tone with your copy appropriately.
Being a bore – If every question on your survey is asking folks to rate things on a scale of 1 to 10 – that’s pretty boring. Make the experience of interacting with your survey as interesting and varied as appropriate!
Outstaying your welcome – Don’t be too long! Vaughan suggested 15 mins is about the max he’s seen anyone have any success with – but clearly, make it as short as possible and only ask the questions you really need answering. Avoid the ‘can we just ask…’ if you don’t really think you’ll need that question answered.
 So, how do you help people to share what they’re thinking?
Vaughan shared two things you might want to consider…

There is more to quantitative research than just numbers – Think of the question ‘On a scale of 1 to 7, how challenging is it to keep on top of your work?’
We could all answer this with a rough estimate. But… what does a 5 out of 7 really mean?
Instead, could you ask something where the scale is presented as words? Instead of a ‘1 out of 7’ – the answer could be ‘I could do it in my sleep’ – ‘7 out of 7’ is ‘I’m under far too much pressure and everything in-between.
These answers could give a more relatable, actionable insight into how folks are feeling
The same theory applies to pictures… could you use emojis to represent faces, rather than numbers?
The possibilities are endless! 
Don’t forget some people can be shy or reticent to share the whole truth, or, are unable to express what they really mean – in this case – go tangential or visual.
Vaughan shared the example where when answering the question about workplace culture (23.00 minutes into the video), they used pictures of trees to get a visual idea of how the team viewed the culture, rather than asking people outright.
A similar theory applies for feelings that are inexpressible using words – can you ask people to try a more visual exercise to give you the answer you need (26.23 into the video)
 And two final bits of advice to take you home…
Let people say ‘I don’t know’ on questions! It may well be that they very simply don’t have an opinion on what you’re asking them.
Open ended questions can give you a window into the mind of respondents. They have a place in quantitative research. BUT, make them as specific as possible to get more meaningful, more readily analysed answers.
Q and A on quantitative market research
[35:15] Q: Is there a right or a wrong way to go about incentivizing respondents (ex. entering respondents into a raffle)?

Yes, incentives work. What we’ve found is that giving out four £100 prizes beats one £400 prize. A complete no-no is to use your product as the incentive because that crosses the barrier into self-promotion.

[39:44] Q: Is there a “golden number” to the amount of survey questions you found to get the best amount/quality of responses?

This is a “how long is a piece of string?” question. A survey about a utility will need to be much more succinct than one about motorcars. Typically, however, alarm bells will start to ring for us if a survey takes more than 15 minutes with 40+ questions to finish. There has to be a good reason to make it that long. You also want to tell them upfront at the beginning of the survey approximately how long it will take to finish it. Set expectations.

[43:44] Q: Is there a good way to ask the “segmentation” questions, or is it just a necessary evil that you may need to split your results?

If you make the questions binary, you lose virtually nothing. In fact, you gain a lot by doing so. More often than not, binary beats a scalar response.]]></description>
<enclosure  url='https://play.hubhopper.com/54d874e9282ab508d9a343dee6465f93.mp3?s=rss-feed'  length='54620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3579</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051510/quantitative-market-resarch-how-to-find-out-what-people-arent-saying.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051510/quantitative-market-resarch-how-to-find-out-what-people-arent-saying.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get the Board (or your boss) on Board with Marketing</title>
<link >https://listen.hubhopper.com/episode/how-to-get-the-board-or-your-boss-on-board-with-marketing-1788977418/33051511</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779354</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 05 Apr 2022 20:35:25 +0000</pubDate>
<itunes:summary ><![CDATA[ One. How do you spot a marketing cynic?
The people in your company probably fall into one of two camps: believers, or non-believers.

But, how do you find out who is your ally and who needs to be taken on a journey to understanding the value you bring?

In her time consulting, Bryony has asked boards to write down words they associate with marketing in red (negative words) or green pens (positive words).

The answers they give will provide you with a remarkably clear idea of who is a cynic and who’s a convert. That’s going to be important because…

 Two. There are different ‘characters’ of marketing cynicism
79% of SME businesses say attracting & retaining customers is their biggest problem… a.k.a. marketing. And yet, marketing is often not seen as the answer.

Why is this? Well, there are a few objections that are raised consistently:

“Marketing is ‘icky’ and at odds with our values! I have an ethical objection”
“Show me the money! I want to see the direct link between marketing and sales”
“My product should sell itself, it’s amazing! There’s no need for marketing (and anyway I can’t get my head around it)”
“Marketing is too fluffy! Show me a system, and a proven process”
Ouch. But – these objections are consistent enough we can start to plan for them!

 Three. So… how do you start convincing folks?
Marketing is often misunderstood by non marketers. This is mostly due to the fact that what they see ‘of’ marketing gets interpreted ‘as’ marketing; lead generation, and prettifying a product. However, this creates marketing with no substance.

Bryony and Rachael proposed Four Foundations of what a successful marketer should be spending their energy on:

The Right Work (strategic). To whom are you offering what? Make sure who you’re selling to and what you’re selling is appropriate and keeps you nourished! “
A Balanced Routine (operational). What is the customer journey? Do you have a tool or technique that is mapped to every stage of the journey?
Baseline Rhythm (operational). Keeping it happening. When will you show up with those tools? Match this to the intervals and pace of the market.
Maintaining Momentum (strategic). Your vision. Why are you doing it?
When converting a cynic, you need to take them on a journey through these steps. Marketing answers key questions – showing cynics the questions that need to be answered (and not just giving the answers) will help make your job an easier one.

↔️ Four. It’s all about getting the operational and strategic in balance.
Each of the four steps represent the strategic and operational mix. Great marketing organisations are doing them in balance.

Think of it like four legs on a chair. If one is vastly longer or shorter than the other – then the chair falls over. We need to be taking people on a journey to impress the importance of doing both strategic and operational activities in balance. It’s only then we start seeing results – but also people ‘getting’ marketing.

In terms of distributing the work – a regular flow is the board will dictate on strategic issues only, a senior marketer will sit inbetween operations and strategy, and a junior marketer or series of agencies/freelancers will be purely operations.

 Five. This lays the groundwork for the big question… how to convince a convert!
First, identify the type of cynic they are! (the characters in step two are a great starting point)
Now you’re aware of their orientation on marketing, you can start broadening their perspective beyond their starting point and encompassing everything else marketing is! Remember – you’re looking to understand their lens and context here 
And finally… If you are trying to convert a cynic, do not use ‘marketing speak!’ You do not want to sound like a marketer!
While marketers may think that marketing jargon makes for a more professional look, it can lose you your audience and keep the cynic in their corner. Use words everyone in the room will understand, and you will have a much high chance of conversion!

And with that thought in mind, head to 36 minutes into the video for the remainder of the session which is all about the 16 things that kill the credibility of marketers!]]></itunes:summary>
<description ><![CDATA[ One. How do you spot a marketing cynic?
The people in your company probably fall into one of two camps: believers, or non-believers.

But, how do you find out who is your ally and who needs to be taken on a journey to understanding the value you bring?

In her time consulting, Bryony has asked boards to write down words they associate with marketing in red (negative words) or green pens (positive words).

The answers they give will provide you with a remarkably clear idea of who is a cynic and who’s a convert. That’s going to be important because…

 Two. There are different ‘characters’ of marketing cynicism
79% of SME businesses say attracting & retaining customers is their biggest problem… a.k.a. marketing. And yet, marketing is often not seen as the answer.

Why is this? Well, there are a few objections that are raised consistently:

“Marketing is ‘icky’ and at odds with our values! I have an ethical objection”
“Show me the money! I want to see the direct link between marketing and sales”
“My product should sell itself, it’s amazing! There’s no need for marketing (and anyway I can’t get my head around it)”
“Marketing is too fluffy! Show me a system, and a proven process”
Ouch. But – these objections are consistent enough we can start to plan for them!

 Three. So… how do you start convincing folks?
Marketing is often misunderstood by non marketers. This is mostly due to the fact that what they see ‘of’ marketing gets interpreted ‘as’ marketing; lead generation, and prettifying a product. However, this creates marketing with no substance.

Bryony and Rachael proposed Four Foundations of what a successful marketer should be spending their energy on:

The Right Work (strategic). To whom are you offering what? Make sure who you’re selling to and what you’re selling is appropriate and keeps you nourished! “
A Balanced Routine (operational). What is the customer journey? Do you have a tool or technique that is mapped to every stage of the journey?
Baseline Rhythm (operational). Keeping it happening. When will you show up with those tools? Match this to the intervals and pace of the market.
Maintaining Momentum (strategic). Your vision. Why are you doing it?
When converting a cynic, you need to take them on a journey through these steps. Marketing answers key questions – showing cynics the questions that need to be answered (and not just giving the answers) will help make your job an easier one.

↔️ Four. It’s all about getting the operational and strategic in balance.
Each of the four steps represent the strategic and operational mix. Great marketing organisations are doing them in balance.

Think of it like four legs on a chair. If one is vastly longer or shorter than the other – then the chair falls over. We need to be taking people on a journey to impress the importance of doing both strategic and operational activities in balance. It’s only then we start seeing results – but also people ‘getting’ marketing.

In terms of distributing the work – a regular flow is the board will dictate on strategic issues only, a senior marketer will sit inbetween operations and strategy, and a junior marketer or series of agencies/freelancers will be purely operations.

 Five. This lays the groundwork for the big question… how to convince a convert!
First, identify the type of cynic they are! (the characters in step two are a great starting point)
Now you’re aware of their orientation on marketing, you can start broadening their perspective beyond their starting point and encompassing everything else marketing is! Remember – you’re looking to understand their lens and context here 
And finally… If you are trying to convert a cynic, do not use ‘marketing speak!’ You do not want to sound like a marketer!
While marketers may think that marketing jargon makes for a more professional look, it can lose you your audience and keep the cynic in their corner. Use words everyone in the room will understand, and you will have a much high chance of conversion!

And with that thought in mind, head to 36 minutes into the video for the remainder of the session which is all about the 16 things that kill the credibility of marketers!]]></description>
<enclosure  url='https://play.hubhopper.com/9d8588e57cc452afc962305c338dd8fe.mp3?s=rss-feed'  length='55010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3605</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051511/how-to-get-the-board-or-your-boss-on-board-with-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051511/how-to-get-the-board-or-your-boss-on-board-with-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Hiut Denim Behind the Scenes - Part 3: Email</title>
<link >https://listen.hubhopper.com/episode/hiut-denim-behind-the-scenes-part-3-email-1788977418/33051512</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779343</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 30 Mar 2022 20:13:37 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/81d4473ddff6c6be7ccebf17ee8e6a10.mp3?s=rss-feed'  length='7100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >465</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051512/hiut-denim-behind-the-scenes-part-3-email.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051512/hiut-denim-behind-the-scenes-part-3-email.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Budgeting For Marketers: How to Create and Manage a Budget, with Sally Farrant</title>
<link >https://listen.hubhopper.com/episode/budgeting-for-marketers-how-to-create-and-manage-a-budget-with-sally-farrant-1788977418/33051513</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779431</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 29 Mar 2022 20:37:45 +0000</pubDate>
<itunes:summary ><![CDATA[Budgeting. No one likes doing it, but \'finance is the language of business\' - so it is a super important part of our roles as marketers.

But how do you do it well? Not just as a box ticking exercise, but as a means to helping you get the job you want doing done?

Well… in this session, Sally Farrant will help us on budgeting! Expect takeaways on how to create a budget that has meaning and how to avoid common pricing problems.]]></itunes:summary>
<description ><![CDATA[Budgeting. No one likes doing it, but \'finance is the language of business\' - so it is a super important part of our roles as marketers.

But how do you do it well? Not just as a box ticking exercise, but as a means to helping you get the job you want doing done?

Well… in this session, Sally Farrant will help us on budgeting! Expect takeaways on how to create a budget that has meaning and how to avoid common pricing problems.]]></description>
<enclosure  url='https://play.hubhopper.com/bde5c9e7c837274c2cb629d1fe916a9f.mp3?s=rss-feed'  length='55520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3638</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051513/budgeting-for-marketers-how-to-create-and-manage-a-budget-with-sally-farrant.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051513/budgeting-for-marketers-how-to-create-and-manage-a-budget-with-sally-farrant.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Linkedin 101 - 102 Questions Answered</title>
<link >https://listen.hubhopper.com/episode/linkedin-101-102-questions-answered-1788977418/33051514</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779427</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Sat, 19 Mar 2022 02:18:32 +0000</pubDate>
<itunes:summary ><![CDATA[Earlier this week we ran a session with the amazing Lea Turner and Pragya Mishra all about \'how to smash Linkedin\'. While I\'m not as amazing as them, I do spend too much time on this platform. So, I thought I would go through the remaining questions and answer them as best as I can for you.]]></itunes:summary>
<description ><![CDATA[Earlier this week we ran a session with the amazing Lea Turner and Pragya Mishra all about \'how to smash Linkedin\'. While I\'m not as amazing as them, I do spend too much time on this platform. So, I thought I would go through the remaining questions and answer them as best as I can for you.]]></description>
<enclosure  url='https://play.hubhopper.com/a38cdfc7a6837ed6a5b5ee4d4e676a04.mp3?s=rss-feed'  length='82140000'  type='audio/mpeg' ></enclosure>
<itunes:duration >5383</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051514/linkedin-101-102-questions-answered.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051514/linkedin-101-102-questions-answered.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Tips on How to Smash Linkedin - Lea Turner and Pragya Mishra</title>
<link >https://listen.hubhopper.com/episode/tips-on-how-to-smash-linkedin-lea-turner-and-pragya-mishra-1788977418/33051515</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779415</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 16 Mar 2022 03:07:00 +0000</pubDate>
<itunes:summary ><![CDATA[Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile.

And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed.

Pragya and Lea Turner have walked the walk when it comes to Linkedin - both have established strong personal brands, and their businesses are flourishing as a result.

So, how can you smash Linkedin for yourself or your business too? That’s what this session is all about!]]></itunes:summary>
<description ><![CDATA[Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile.

And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed.

Pragya and Lea Turner have walked the walk when it comes to Linkedin - both have established strong personal brands, and their businesses are flourishing as a result.

So, how can you smash Linkedin for yourself or your business too? That’s what this session is all about!]]></description>
<enclosure  url='https://play.hubhopper.com/bd0eafee3ac6b712e8432a496420af81.mp3?s=rss-feed'  length='54630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3579</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051515/tips-on-how-to-smash-linkedin-lea-turner-and-pragya-mishra.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051515/tips-on-how-to-smash-linkedin-lea-turner-and-pragya-mishra.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Managing Uncertainty for Better Performance - Sam Conniff, Be More Pirate</title>
<link >https://listen.hubhopper.com/episode/managing-uncertainty-for-better-performance-sam-conniff-be-more-pirate-1788977418/33051516</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779428</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 03 Mar 2022 03:36:49 +0000</pubDate>
<itunes:summary ><![CDATA[The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty?

Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways from the experiment itself.]]></itunes:summary>
<description ><![CDATA[The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty?

Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways from the experiment itself.]]></description>
<enclosure  url='https://play.hubhopper.com/1c999f63096ab26e99114ccb0539cf42.mp3?s=rss-feed'  length='67440000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4419</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051516/managing-uncertainty-for-better-performance-sam-conniff-be-more-pirate.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051516/managing-uncertainty-for-better-performance-sam-conniff-be-more-pirate.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Our TMM work experience at Hiut Denim, Part Two – David Hieatt</title>
<link >https://listen.hubhopper.com/episode/our-tmm-work-experience-at-hiut-denim-part-two-david-hieatt-1788977418/33051517</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779391</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 23 Feb 2022 19:29:21 +0000</pubDate>
<itunes:summary ><![CDATA[In the second part of our Work Experience video, we focus on Hiut’s Co-Founder David Hieatt.

David is an entrepreneurial hero of James’ and Joe\'s. He is a purveyor of slow growth, of building things with meaning, and of clear thinking. Much of what has gone into The Marketing Meetup has come from observing David’s work.

So we felt so lucky to spend a day with the man. And here’s what we learned 

Thinking about time differently
As the video (above!) opens – you hear a quote from David:

“Common sense has been turned into this radical thing.
Common sense is now marketing.
I think we should now have ‘no outcome marketing’.
When you chase the outcome the entire time, I don’t know if we’ll get the best outcome we want:”

This, to me, sums up David. The words were quietly ushered. Profound. Taking things back to basics. Clear.

And those are important traits because the world feels like it moves so fast it’s almost a blur. Yet David seems to be able to walk through life and pick the core of what feels important and focus on that. He’s doing the things he wants to do – not the things that keeps him on the treadmill.

My observation is this is down to how David sees time. In his webinar with us, David shared that you ‘don’t judge the success of an oak tree after its first year’. He seems unfazed by the idea that things will take years or decades. That’s a breath of fresh air.

And in the man, therefore feels like he is content to be there in the moment. Slowly yet meaningfully growing people, businesses – things with meaning. It’s not ‘this needed to be done yesterday’, it’s ‘this needs to be done well’. And, often ‘done well’ leads to ‘the outcome we want’.

Even typing this, I can feel my shoulders relaxing. We don’t half rush about sometimes, eh? David is an example of someone who doesn’t – and the outcome is quite special. I think most of us can learn from that.

Thinking about moving forwards
But don’t confuse thinking slow and long term with not looking for the next thing. David really seems to enjoy the game of business. Combining his view on the world with a sense of commercialism has made him the success he is today.

To give an example: David was early on the bitcoin train. He spent much of the afternoon telling us how to think about how we can tokenise the community using NFTs.

And all this comes from a desire to know more and to be better: you get the sense he’s a real lifelong learner in the truest sense of the word.

As you walk into his home office, you get this sense in a very visual way. Custom made bookcases are stuffed with books. Every surface has a book on it.

And that’s because David reads… constantly. Every book is read twice to really digest things. It’s not about ‘more’ books, it’s about really reading a book. Spotting a theme yet?

David Hieatt Office

All in all – it feels a bit like a magic trick. The man combines a sense of what is important always, with an awareness of what is coming up that will shift that sense of importance.

Reflecting on that, the balancing point appears to be not worrying about the micro-changes day to day, but embracing the macro things that will change all of our lives. That allows headspace for not having to keep up with every trend, while also not being left behind. That seems important!

Be the best in the world
One of my favourite quotes from the day was:

“No one says we can’t be the best in the world”

This one doesn’t take too much explaining, other than to say it really landed for me. As someone who’s mentally is more likely to be ‘we’ll do what we can to survive’ – this little quote gave a little view into the mindset of the man, and in turn inspired me to reorientate my thinking.

David sums this way of thinking up nicely here:


David Hieatt’s Rituals
The presence and clarity, in part, seem to be from a ritual that David starts each morning with.

It also reminded me of an idea James Routledge shared in the webinar he did with us. Rituals… not routines.

Rituals are things you are in the moment and are actively engaged in. The grinding of your coffee, your morning run… act as grounding tethers throughout the day.



For David, first is a sea swim (we replicated and can confirm it’s bloody freezing).

Then at least two hours of writing.

Finally, David reads E.B. White’s Letter to Someone Who Lost Faith in Humanity.

I joked that his morning routine must take him until lunch… but that’s probably the truth! Nonetheless, it again feels important. It’s not about doing things quick: it’s about doing the important things.


David Hieatt
David is someone who ‘has his head screwed on right’ as my grandparents would say.

He is someone who knows what is important in a business context and focuses relentlessly on that.

I like him. I think he’s cool. I think he’s doing good things. And I’m grateful for a day spent with him and my best mate – a fab work experience, experience ]]></itunes:summary>
<description ><![CDATA[In the second part of our Work Experience video, we focus on Hiut’s Co-Founder David Hieatt.

David is an entrepreneurial hero of James’ and Joe\'s. He is a purveyor of slow growth, of building things with meaning, and of clear thinking. Much of what has gone into The Marketing Meetup has come from observing David’s work.

So we felt so lucky to spend a day with the man. And here’s what we learned 

Thinking about time differently
As the video (above!) opens – you hear a quote from David:

“Common sense has been turned into this radical thing.
Common sense is now marketing.
I think we should now have ‘no outcome marketing’.
When you chase the outcome the entire time, I don’t know if we’ll get the best outcome we want:”

This, to me, sums up David. The words were quietly ushered. Profound. Taking things back to basics. Clear.

And those are important traits because the world feels like it moves so fast it’s almost a blur. Yet David seems to be able to walk through life and pick the core of what feels important and focus on that. He’s doing the things he wants to do – not the things that keeps him on the treadmill.

My observation is this is down to how David sees time. In his webinar with us, David shared that you ‘don’t judge the success of an oak tree after its first year’. He seems unfazed by the idea that things will take years or decades. That’s a breath of fresh air.

And in the man, therefore feels like he is content to be there in the moment. Slowly yet meaningfully growing people, businesses – things with meaning. It’s not ‘this needed to be done yesterday’, it’s ‘this needs to be done well’. And, often ‘done well’ leads to ‘the outcome we want’.

Even typing this, I can feel my shoulders relaxing. We don’t half rush about sometimes, eh? David is an example of someone who doesn’t – and the outcome is quite special. I think most of us can learn from that.

Thinking about moving forwards
But don’t confuse thinking slow and long term with not looking for the next thing. David really seems to enjoy the game of business. Combining his view on the world with a sense of commercialism has made him the success he is today.

To give an example: David was early on the bitcoin train. He spent much of the afternoon telling us how to think about how we can tokenise the community using NFTs.

And all this comes from a desire to know more and to be better: you get the sense he’s a real lifelong learner in the truest sense of the word.

As you walk into his home office, you get this sense in a very visual way. Custom made bookcases are stuffed with books. Every surface has a book on it.

And that’s because David reads… constantly. Every book is read twice to really digest things. It’s not about ‘more’ books, it’s about really reading a book. Spotting a theme yet?

David Hieatt Office

All in all – it feels a bit like a magic trick. The man combines a sense of what is important always, with an awareness of what is coming up that will shift that sense of importance.

Reflecting on that, the balancing point appears to be not worrying about the micro-changes day to day, but embracing the macro things that will change all of our lives. That allows headspace for not having to keep up with every trend, while also not being left behind. That seems important!

Be the best in the world
One of my favourite quotes from the day was:

“No one says we can’t be the best in the world”

This one doesn’t take too much explaining, other than to say it really landed for me. As someone who’s mentally is more likely to be ‘we’ll do what we can to survive’ – this little quote gave a little view into the mindset of the man, and in turn inspired me to reorientate my thinking.

David sums this way of thinking up nicely here:


David Hieatt’s Rituals
The presence and clarity, in part, seem to be from a ritual that David starts each morning with.

It also reminded me of an idea James Routledge shared in the webinar he did with us. Rituals… not routines.

Rituals are things you are in the moment and are actively engaged in. The grinding of your coffee, your morning run… act as grounding tethers throughout the day.



For David, first is a sea swim (we replicated and can confirm it’s bloody freezing).

Then at least two hours of writing.

Finally, David reads E.B. White’s Letter to Someone Who Lost Faith in Humanity.

I joked that his morning routine must take him until lunch… but that’s probably the truth! Nonetheless, it again feels important. It’s not about doing things quick: it’s about doing the important things.


David Hieatt
David is someone who ‘has his head screwed on right’ as my grandparents would say.

He is someone who knows what is important in a business context and focuses relentlessly on that.

I like him. I think he’s cool. I think he’s doing good things. And I’m grateful for a day spent with him and my best mate – a fab work experience, experience ]]></description>
<enclosure  url='https://play.hubhopper.com/300debf1885ed6b603dd815c4a42ff2b.mp3?s=rss-feed'  length='5430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >355</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051517/our-tmm-work-experience-at-hiut-denim-part-two-david-hieatt.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051517/our-tmm-work-experience-at-hiut-denim-part-two-david-hieatt.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Turn Social Media Followers Into a Community - Sophie Miller, Pretty Little Marketer</title>
<link >https://listen.hubhopper.com/episode/how-to-turn-social-media-followers-into-a-community-sophie-miller-pretty-little-marketer-1788977418/33051518</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779377</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 22 Feb 2022 21:34:06 +0000</pubDate>
<itunes:summary ><![CDATA[Sophie Miller gets social media.

In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED. 

So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and create a community who genuinely feel part of something?]]></itunes:summary>
<description ><![CDATA[Sophie Miller gets social media.

In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED. 

So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and create a community who genuinely feel part of something?]]></description>
<enclosure  url='https://play.hubhopper.com/e6e96367f1b71a7dbd56aac1877d23eb.mp3?s=rss-feed'  length='53510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3506</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051518/how-to-turn-social-media-followers-into-a-community-sophie-miller-pretty-little-marketer.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051518/how-to-turn-social-media-followers-into-a-community-sophie-miller-pretty-little-marketer.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Using Data to Tell Stories - Thierry Ngutegure</title>
<link >https://listen.hubhopper.com/episode/using-data-to-tell-stories-thierry-ngutegure-1788977418/33051519</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779363</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Feb 2022 21:53:04 +0000</pubDate>
<itunes:summary ><![CDATA[As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation.

Yet, the reality is for many marketers that we either don’t know how or where to find meaningful data. Even if we do have the raw data: bringing it to life in a way that tells stories that work both internally and externally is a challenge.

Thierry Ngutegure is really, really good at all of this.

He finds and creates data, and then uses it to tell stories that get buy-in from internal teams, or press for his clients. In this session, he’ll share:

- His research methods and sources for data gathering
- How he turns these into stories that create impact internally and externally
- Real-life examples of putting this into practice]]></itunes:summary>
<description ><![CDATA[As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation.

Yet, the reality is for many marketers that we either don’t know how or where to find meaningful data. Even if we do have the raw data: bringing it to life in a way that tells stories that work both internally and externally is a challenge.

Thierry Ngutegure is really, really good at all of this.

He finds and creates data, and then uses it to tell stories that get buy-in from internal teams, or press for his clients. In this session, he’ll share:

- His research methods and sources for data gathering
- How he turns these into stories that create impact internally and externally
- Real-life examples of putting this into practice]]></description>
<enclosure  url='https://play.hubhopper.com/669a57082291dcfe75132b03d6366848.mp3?s=rss-feed'  length='54760000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3588</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051519/using-data-to-tell-stories-thierry-ngutegure.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051519/using-data-to-tell-stories-thierry-ngutegure.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >In a world of change, what won’t? 7 unchanging principles of effective communication - Tom Roach</title>
<link >https://listen.hubhopper.com/episode/in-a-world-of-change-what-wont-7-unchanging-principles-of-effective-communication-tom-roach-1788977418/33051520</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779404</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 08 Feb 2022 21:35:08 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/57c9f65ccd5a29640f5e1b4139f32d3a.mp3?s=rss-feed'  length='53990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3538</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051520/in-a-world-of-change-what-wont-7-unchanging-principles-of-effective-communication-tom-roach.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051520/in-a-world-of-change-what-wont-7-unchanging-principles-of-effective-communication-tom-roach.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Work experience at Hiut Denim, part One – Spaces</title>
<link >https://listen.hubhopper.com/episode/work-experience-at-hiut-denim-part-one-spaces-1788977418/33051521</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779438</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 07 Feb 2022 16:24:25 +0000</pubDate>
<itunes:summary ><![CDATA[James, co-Founder of The Marketing Meetup, introduced me to the work of David Hieatt and his companies, Hiut Denim and The Do Lectures, three years ago. 

The gateway drug James dealt me was Hiut Denim’s beautifully crafted newsletters. Since then, I’ve been hooked. 

Whether it’s podcasts, in-person workshops, books and even applications to volunteer at The Do Lectures… Between James and I, we’ve digested and taken inspiration from days of this Hiut’s content. 

And we’ve done that because we believe the messages David puts out into the world. He is a purveyor of slow growth, storytelling, and creating businesses which have an impact. He does each of them with aplomb. Apple don’t feature you in an ad if you’re doing the ordinary (https://www.youtube.com/watch?v=SGXnhGhLn_Q). 

As a founder, it’s easy to get lost in my own bubble. So this year (and on a continuing basis), I’ve started a personal work experience programme where I’ve asked companies I admire whether I can pop by for the day and see how they do things. I did it earlier with Rise at Seven, and learned loads.

So when it came down to the question of ‘who could we ask to let us in for a day to learn from?’, Hiut Denim was (really) high on the list. I’m not sure we expected them to say yes, but when they did… James and I celebrated like two giddy fanboys. 

We decided to focus on the theme of ‘spaces’. Through our fanboying, James and I knew there were some visually striking spaces Hiut and DO operate from, but the real question we wanted to answer was: “What can an environment do to influence the work we create and what does that mean for marketers?”]]></itunes:summary>
<description ><![CDATA[James, co-Founder of The Marketing Meetup, introduced me to the work of David Hieatt and his companies, Hiut Denim and The Do Lectures, three years ago. 

The gateway drug James dealt me was Hiut Denim’s beautifully crafted newsletters. Since then, I’ve been hooked. 

Whether it’s podcasts, in-person workshops, books and even applications to volunteer at The Do Lectures… Between James and I, we’ve digested and taken inspiration from days of this Hiut’s content. 

And we’ve done that because we believe the messages David puts out into the world. He is a purveyor of slow growth, storytelling, and creating businesses which have an impact. He does each of them with aplomb. Apple don’t feature you in an ad if you’re doing the ordinary (https://www.youtube.com/watch?v=SGXnhGhLn_Q). 

As a founder, it’s easy to get lost in my own bubble. So this year (and on a continuing basis), I’ve started a personal work experience programme where I’ve asked companies I admire whether I can pop by for the day and see how they do things. I did it earlier with Rise at Seven, and learned loads.

So when it came down to the question of ‘who could we ask to let us in for a day to learn from?’, Hiut Denim was (really) high on the list. I’m not sure we expected them to say yes, but when they did… James and I celebrated like two giddy fanboys. 

We decided to focus on the theme of ‘spaces’. Through our fanboying, James and I knew there were some visually striking spaces Hiut and DO operate from, but the real question we wanted to answer was: “What can an environment do to influence the work we create and what does that mean for marketers?”]]></description>
<enclosure  url='https://play.hubhopper.com/b6db64e03968106658727f6bc899b84a.mp3?s=rss-feed'  length='5080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >332</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051521/work-experience-at-hiut-denim-part-one-spaces.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051521/work-experience-at-hiut-denim-part-one-spaces.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Q&amp;A with Mark Ritson About/After the Mini MBA in Marketing</title>
<link >https://listen.hubhopper.com/episode/qa-with-mark-ritson-aboutafter-the-mini-mba-in-marketing-1788977418/33051522</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779433</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Feb 2022 22:04:15 +0000</pubDate>
<itunes:summary ><![CDATA[Key takeaways on the Mini MBA with Mark Ritson

Market orientation is crucial for any business because products aren’t created in a vacuum. Always consider your customers’ pain points, needs, and desires.
Adopt the mantra of the best in the industry: “As I’m doing marketing, I will learn ”
Marketing isn’t about revenue. Marketing is about margin and profit.
95% of the marketers (~19,000) who finished the Mini MBA have said that the course has made them a much better marketer.
For the full and comprehensive review of the Mini MBA, head here.
Q and A on the Mini MBA
[04:26] Q: How was the Mini MBA conceived?

A: It was started almost six years ago to address the fact that most marketers won’t take up an MBA at a top business school, and that most business schools are rapidly going in the wrong direction. The Mini MBA covers everything related to marketing that one learns in the first year of a traditional MBA, without the huge time and financial investment. The course is split into two courses: Marketing and Brand Management.

 

[17:30] Q: Is there a founder exemption to market orientation?

A: Most products aren’t developed from an unmet need. The trick is to quickly get into the market upon launching it, getting feedback and tweaking as you go. When you aren’t market-oriented, you create a hypothetical one-size-fits-all customer that is too perfect. Once you actually start talking to customers, you realize that many of them are totally different types of people with totally different pain points, needs, and desires. Market orientation is seeing what the customer thinks about me. We don’t make products in a vacuum. It’s all about the experience customers have when consuming them.

 



 

[27:40] Q: Is there such a thing as “overtraining”? I’ve always got these concepts but have no time to implement them all.

A: It is possible. In our industry, it’s rare. 50% of our industry in the UK has no training in marketing. So, my message is: Getting trained in marketing makes you a better marketer. For the other 50%, there is a small proportion to which I would suggest becoming your own professor. For those that finish the Mini MBA, I say: Don’t do anything else now. Go out and become a marketing manager or a senior marketing manager or a brand manager and, every year, test and learn and develop. The top marketing leaders share the attitude that: “As I’m doing marketing, I will learn marketing.”

 

[36:17] Q: What do you think is the single biggest challenge facing marketers right now?

A: It’s probably either inflation which has a lot of implications down the track for price setting and value, and may be linked to recessionary forces. I think not losing our collective shit over the post-pandemic world is high on the list, too. I lot of marketers may overstate the changes they see taking place and believe will take place.


 

[42:37] Q: Market orientation and pricing are the two biggest lessons people take from the Mini MBA. But, what do marketers need to pay more attention to but don’t?

A: Different people take different things out of it. There are two types of students: 1) Someone who just got into a senior marketing manager position with no training and Impostor Syndrome, and 2) Senior guys, some of whom already have an MBA, who tend to say, “I already knew 60%-70% of this, but I’ve forgotten half of it, and the rest of it was new. But, putting it all together into a structure like this was what I came for.”
 

[49:02] Q: Should we all strive to be “famous” as part of our marketing strategy?

A: We all play different roles in life. As a columnist, your job is to stir things up. You exaggerate it a little bit. Teaching’s a different game because you’re working for your class. The personal brand thing comes down to being noticed and gaining fame and notoriety. If they don’t notice you, you’re invisible. But as your brand grows, performance matters less. The number one driver of how effective you are is how big you are.

 

[57:29] Q: What is the difference between B2B and B2C marketing?

A: There is very little difference. There are two big differences: 1) The decision-making unit or buying committee, and 2) Tactically, 70% of your marketing, execution-wise, is salesforce. In other words, as a marketer, you don’t have to be that good, but you have to have a good relationship with your sales team. But there’s almost no difference. A B2B marketer can go into B2C with very little impact.]]></itunes:summary>
<description ><![CDATA[Key takeaways on the Mini MBA with Mark Ritson

Market orientation is crucial for any business because products aren’t created in a vacuum. Always consider your customers’ pain points, needs, and desires.
Adopt the mantra of the best in the industry: “As I’m doing marketing, I will learn ”
Marketing isn’t about revenue. Marketing is about margin and profit.
95% of the marketers (~19,000) who finished the Mini MBA have said that the course has made them a much better marketer.
For the full and comprehensive review of the Mini MBA, head here.
Q and A on the Mini MBA
[04:26] Q: How was the Mini MBA conceived?

A: It was started almost six years ago to address the fact that most marketers won’t take up an MBA at a top business school, and that most business schools are rapidly going in the wrong direction. The Mini MBA covers everything related to marketing that one learns in the first year of a traditional MBA, without the huge time and financial investment. The course is split into two courses: Marketing and Brand Management.

 

[17:30] Q: Is there a founder exemption to market orientation?

A: Most products aren’t developed from an unmet need. The trick is to quickly get into the market upon launching it, getting feedback and tweaking as you go. When you aren’t market-oriented, you create a hypothetical one-size-fits-all customer that is too perfect. Once you actually start talking to customers, you realize that many of them are totally different types of people with totally different pain points, needs, and desires. Market orientation is seeing what the customer thinks about me. We don’t make products in a vacuum. It’s all about the experience customers have when consuming them.

 



 

[27:40] Q: Is there such a thing as “overtraining”? I’ve always got these concepts but have no time to implement them all.

A: It is possible. In our industry, it’s rare. 50% of our industry in the UK has no training in marketing. So, my message is: Getting trained in marketing makes you a better marketer. For the other 50%, there is a small proportion to which I would suggest becoming your own professor. For those that finish the Mini MBA, I say: Don’t do anything else now. Go out and become a marketing manager or a senior marketing manager or a brand manager and, every year, test and learn and develop. The top marketing leaders share the attitude that: “As I’m doing marketing, I will learn marketing.”

 

[36:17] Q: What do you think is the single biggest challenge facing marketers right now?

A: It’s probably either inflation which has a lot of implications down the track for price setting and value, and may be linked to recessionary forces. I think not losing our collective shit over the post-pandemic world is high on the list, too. I lot of marketers may overstate the changes they see taking place and believe will take place.


 

[42:37] Q: Market orientation and pricing are the two biggest lessons people take from the Mini MBA. But, what do marketers need to pay more attention to but don’t?

A: Different people take different things out of it. There are two types of students: 1) Someone who just got into a senior marketing manager position with no training and Impostor Syndrome, and 2) Senior guys, some of whom already have an MBA, who tend to say, “I already knew 60%-70% of this, but I’ve forgotten half of it, and the rest of it was new. But, putting it all together into a structure like this was what I came for.”
 

[49:02] Q: Should we all strive to be “famous” as part of our marketing strategy?

A: We all play different roles in life. As a columnist, your job is to stir things up. You exaggerate it a little bit. Teaching’s a different game because you’re working for your class. The personal brand thing comes down to being noticed and gaining fame and notoriety. If they don’t notice you, you’re invisible. But as your brand grows, performance matters less. The number one driver of how effective you are is how big you are.

 

[57:29] Q: What is the difference between B2B and B2C marketing?

A: There is very little difference. There are two big differences: 1) The decision-making unit or buying committee, and 2) Tactically, 70% of your marketing, execution-wise, is salesforce. In other words, as a marketer, you don’t have to be that good, but you have to have a good relationship with your sales team. But there’s almost no difference. A B2B marketer can go into B2C with very little impact.]]></description>
<enclosure  url='https://play.hubhopper.com/478323361f4bbb32ed6c7bcce74f0574.mp3?s=rss-feed'  length='80150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >5252</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051522/qa-with-mark-ritson-aboutafter-the-mini-mba-in-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051522/qa-with-mark-ritson-aboutafter-the-mini-mba-in-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to find the right message - Diane Wiredu, Lion Words</title>
<link >https://listen.hubhopper.com/episode/how-to-find-the-right-message-diane-wiredu-lion-words-1788977418/33051523</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779408</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 25 Jan 2022 21:49:39 +0000</pubDate>
<itunes:summary ><![CDATA[Key takeaways on how to find the right marketing message:

The heart of messaging is connection
In business, your story or company narrative IS your strategy. Lead with it.
Use messaging structure to have a conversation with your reader. Give them the answers they need to make a decision, in a logical flow, using what you know about their emotions and behaviour.
Shape a clear message with powerful words and copy techniques that work.
Surprise me.
Less is more.
Be a copycat.
Get to the point.
Keep it personal (go small).
Play it on repeat.
In the end, you don’t decide what the right message is. Your customers do.
Publish. Get feedback. Repeat.]]></itunes:summary>
<description ><![CDATA[Key takeaways on how to find the right marketing message:

The heart of messaging is connection
In business, your story or company narrative IS your strategy. Lead with it.
Use messaging structure to have a conversation with your reader. Give them the answers they need to make a decision, in a logical flow, using what you know about their emotions and behaviour.
Shape a clear message with powerful words and copy techniques that work.
Surprise me.
Less is more.
Be a copycat.
Get to the point.
Keep it personal (go small).
Play it on repeat.
In the end, you don’t decide what the right message is. Your customers do.
Publish. Get feedback. Repeat.]]></description>
<enclosure  url='https://play.hubhopper.com/30f5c0640b03735c14a936c89da3d1ad.mp3?s=rss-feed'  length='66940000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4386</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051523/how-to-find-the-right-message-diane-wiredu-lion-words.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051523/how-to-find-the-right-message-diane-wiredu-lion-words.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to resonate more deeply with your audience - Jay Acunzo</title>
<link >https://listen.hubhopper.com/episode/how-to-resonate-more-deeply-with-your-audience-jay-acunzo-1788977418/33051524</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779396</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 15 Dec 2021 03:06:44 +0000</pubDate>
<itunes:summary ><![CDATA[Jay Acunzo, author and host of Unthinkable podcast, discusses audience reach vs audience resonance. What does it mean to resonate with your audience, and how do you make it happen?

https://themarketingmeetup.com/events/how-to-resonate-more-deeply-with-your-audience-jay-acunzo/]]></itunes:summary>
<description ><![CDATA[Jay Acunzo, author and host of Unthinkable podcast, discusses audience reach vs audience resonance. What does it mean to resonate with your audience, and how do you make it happen?

https://themarketingmeetup.com/events/how-to-resonate-more-deeply-with-your-audience-jay-acunzo/]]></description>
<enclosure  url='https://play.hubhopper.com/d41f3877224f1b2094d2dba2647d9182.mp3?s=rss-feed'  length='54740000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3587</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051524/how-to-resonate-more-deeply-with-your-audience-jay-acunzo.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051524/how-to-resonate-more-deeply-with-your-audience-jay-acunzo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The things I wished I had known about marketing 8 years ago – with Joe Glover</title>
<link >https://listen.hubhopper.com/episode/the-things-i-wished-i-had-known-about-marketing-8-years-ago-with-joe-glover-1788977418/33051525</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779394</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 08 Dec 2021 15:32:10 +0000</pubDate>
<itunes:summary ><![CDATA[The Marketing Meetup\'s very own Joe Glover has been in marketing for eight years.

Invited to speak to students at the University of East London, in this video Joe describes and shares with us the things he wishes he\'d known when he was starting out in his marketing career eight years ago.]]></itunes:summary>
<description ><![CDATA[The Marketing Meetup\'s very own Joe Glover has been in marketing for eight years.

Invited to speak to students at the University of East London, in this video Joe describes and shares with us the things he wishes he\'d known when he was starting out in his marketing career eight years ago.]]></description>
<enclosure  url='https://play.hubhopper.com/56da9008ab58712ced21885d946a1078.mp3?s=rss-feed'  length='58410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3827</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051525/the-things-i-wished-i-had-known-about-marketing-8-years-ago-with-joe-glover.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051525/the-things-i-wished-i-had-known-about-marketing-8-years-ago-with-joe-glover.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Sarah Warby\&apos;s Journey to Becoming the CCO of Nandos</title>
<link >https://listen.hubhopper.com/episode/sarah-warbys-journey-to-becoming-the-cco-of-nandos-1788977418/33051526</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779421</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 07 Dec 2021 21:39:02 +0000</pubDate>
<itunes:summary ><![CDATA[Sarah is a seasoned marketer having held roles at Heineken, Sainsbury\'s and Lovehoney. She talks to us here about the choices she has made in her life which have got her to where she is today, and what she has learnt along the way. 

06:15 Progress, growth, development, and careers
10:38 Being happy
25:59 How to rewire your brain towards happiness

https://themarketingmeetup.com/events/the-choices-we-make-with-sarah-warby-cmo-of-nandos/]]></itunes:summary>
<description ><![CDATA[Sarah is a seasoned marketer having held roles at Heineken, Sainsbury\'s and Lovehoney. She talks to us here about the choices she has made in her life which have got her to where she is today, and what she has learnt along the way. 

06:15 Progress, growth, development, and careers
10:38 Being happy
25:59 How to rewire your brain towards happiness

https://themarketingmeetup.com/events/the-choices-we-make-with-sarah-warby-cmo-of-nandos/]]></description>
<enclosure  url='https://play.hubhopper.com/8af3a60c5aab17b75af8f0c850c99669.mp3?s=rss-feed'  length='52380000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3432</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051526/sarah-warbys-journey-to-becoming-the-cco-of-nandos.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051526/sarah-warbys-journey-to-becoming-the-cco-of-nandos.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to know what you don\&apos;t know - George Gangar, Head of Digital Strategy, Impression</title>
<link >https://listen.hubhopper.com/episode/how-to-know-what-you-dont-know-george-gangar-head-of-digital-strategy-impression-1788977418/33051527</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779437</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Nov 2021 21:29:09 +0000</pubDate>
<itunes:summary ><![CDATA[Digital campaigns focus primarily on data - and rightly so. However, this data is usually the data that we have available to us, and overlooks the data we do not have. Marketing strategies are based on assumptions, however much we know about our customers and our products.

This talk discusses how we might identify these assumptions, and create optimisation opportunities which will in turn improve our campaign performance.

07:35 Planning Digital Campaigns
11:18 How to know if your strategy is the right one
16:47 How to Form a Hypothesis

https://themarketingmeetup.com/events/knowing-what-you-dont-know-when-building-campaigns/]]></itunes:summary>
<description ><![CDATA[Digital campaigns focus primarily on data - and rightly so. However, this data is usually the data that we have available to us, and overlooks the data we do not have. Marketing strategies are based on assumptions, however much we know about our customers and our products.

This talk discusses how we might identify these assumptions, and create optimisation opportunities which will in turn improve our campaign performance.

07:35 Planning Digital Campaigns
11:18 How to know if your strategy is the right one
16:47 How to Form a Hypothesis

https://themarketingmeetup.com/events/knowing-what-you-dont-know-when-building-campaigns/]]></description>
<enclosure  url='https://play.hubhopper.com/962bf0839b4f3d9758174dd2118844d2.mp3?s=rss-feed'  length='46150000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3024</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051527/how-to-know-what-you-dont-know-george-gangar-head-of-digital-strategy-impression.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051527/how-to-know-what-you-dont-know-george-gangar-head-of-digital-strategy-impression.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Stories, Creativity, and Where to Find Ideas from Eddie Shleyner, VeryGoodCopy</title>
<link >https://listen.hubhopper.com/episode/stories-creativity-and-where-to-find-ideas-from-eddie-shleyner-verygoodcopy-1788977418/33051528</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779409</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 24 Nov 2021 03:06:28 +0000</pubDate>
<itunes:summary ><![CDATA[Eddie Schleyner is one of the top copywriters in the world. In this talk, he gives us his thoughts on how to have good, creative ideas - ideas to make you revel in the thought of a blank sheet of paper!

9:50 It’s Not Creativity.
17:11 Missing the Mark is Fine.
19:49 Be an Idiot.
22:10 Where Ideas Don’t Come From…
24:18 Parkinson’s Law
27:10 Having Great Ideas is Overrated.
29:08 Don’t Wait.
32:27 Do Let Yourself Forget.
36:13 Allow Anything to Happen.

https://themarketingmeetup.com/events/storytelling-creativity-and-where-to-find-ideas/]]></itunes:summary>
<description ><![CDATA[Eddie Schleyner is one of the top copywriters in the world. In this talk, he gives us his thoughts on how to have good, creative ideas - ideas to make you revel in the thought of a blank sheet of paper!

9:50 It’s Not Creativity.
17:11 Missing the Mark is Fine.
19:49 Be an Idiot.
22:10 Where Ideas Don’t Come From…
24:18 Parkinson’s Law
27:10 Having Great Ideas is Overrated.
29:08 Don’t Wait.
32:27 Do Let Yourself Forget.
36:13 Allow Anything to Happen.

https://themarketingmeetup.com/events/storytelling-creativity-and-where-to-find-ideas/]]></description>
<enclosure  url='https://play.hubhopper.com/2f2a0bb6f01086e6d3ab805d5da1d878.mp3?s=rss-feed'  length='55430000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3632</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051528/stories-creativity-and-where-to-find-ideas-from-eddie-shleyner-verygoodcopy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051528/stories-creativity-and-where-to-find-ideas-from-eddie-shleyner-verygoodcopy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Develop Confidence as a Marketer - Kirsty Hulse, ROAR</title>
<link >https://listen.hubhopper.com/episode/how-to-develop-confidence-as-a-marketer-kirsty-hulse-roar-1788977418/33051529</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779336</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 17 Nov 2021 21:35:28 +0000</pubDate>
<itunes:summary ><![CDATA[Kirsty Hulse is a Confidence and Motivation Expert, and has helped thousands of people across the world to develop their confidence and achieve more than they thought possible. In this Q&A, she discusses what you can do to claim your confidence.

https://themarketingmeetup.com/events/developing-confidence-levelling-the-field-for-marketers/]]></itunes:summary>
<description ><![CDATA[Kirsty Hulse is a Confidence and Motivation Expert, and has helped thousands of people across the world to develop their confidence and achieve more than they thought possible. In this Q&A, she discusses what you can do to claim your confidence.

https://themarketingmeetup.com/events/developing-confidence-levelling-the-field-for-marketers/]]></description>
<enclosure  url='https://play.hubhopper.com/7311351a15212e4475bc3d75de0b23d0.mp3?s=rss-feed'  length='53970000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3537</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051529/how-to-develop-confidence-as-a-marketer-kirsty-hulse-roar.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051529/how-to-develop-confidence-as-a-marketer-kirsty-hulse-roar.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Tim Whirledge, MCann - The Marketing Meetup</title>
<link >https://listen.hubhopper.com/episode/tim-whirledge-mcann-the-marketing-meetup-1788977419/33051530</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779341</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 17 Nov 2021 17:11:45 +0000</pubDate>
<itunes:summary ><![CDATA[This was the first Marketing Meetup in Manchester since we were locked down during the pandemic.

And what a talk to kick off with.

Tim is head of Strategy at McCann and talks about how we as marketers can shape the future and tackle the climate crisis.

This feels like such an important talk that needs to be shared.

If you are interested in hearing more about what we do at The Marketing Meetup or if you\'d like to attend a free event, you can get all the details at www.themarketingmeetup.com]]></itunes:summary>
<description ><![CDATA[This was the first Marketing Meetup in Manchester since we were locked down during the pandemic.

And what a talk to kick off with.

Tim is head of Strategy at McCann and talks about how we as marketers can shape the future and tackle the climate crisis.

This feels like such an important talk that needs to be shared.

If you are interested in hearing more about what we do at The Marketing Meetup or if you\'d like to attend a free event, you can get all the details at www.themarketingmeetup.com]]></description>
<enclosure  url='https://play.hubhopper.com/1249895e6a6f543d2d7f0ac8960b49ae.mp3?s=rss-feed'  length='24540000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1608</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051530/tim-whirledge-mcann-the-marketing-meetup.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051530/tim-whirledge-mcann-the-marketing-meetup.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Tell Great Stories on Social Media - Mike Blake-Crawford, Social Chain</title>
<link >https://listen.hubhopper.com/episode/how-to-tell-great-stories-on-social-media-mike-blake-crawford-social-chain-1788977419/33051531</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779345</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Nov 2021 21:37:30 +0000</pubDate>
<itunes:summary ><![CDATA[Consumer expectations have been revolutionised by social media. In this video, Mike Blake-Crawford discusses the power of emotion and other components essential to \'social-first\' storytelling, and how this will drive successful brands in the future.

08:36 Storytelling—The Power of Emotion
15:44 How can we apply storytelling to brands?
22:10 Social media overtook TV in 2016

https://themarketingmeetup.com/events/social-first-storytelling-identifying-the-real-hero/]]></itunes:summary>
<description ><![CDATA[Consumer expectations have been revolutionised by social media. In this video, Mike Blake-Crawford discusses the power of emotion and other components essential to \'social-first\' storytelling, and how this will drive successful brands in the future.

08:36 Storytelling—The Power of Emotion
15:44 How can we apply storytelling to brands?
22:10 Social media overtook TV in 2016

https://themarketingmeetup.com/events/social-first-storytelling-identifying-the-real-hero/]]></description>
<enclosure  url='https://play.hubhopper.com/b6f13e5ff7aed966a778e136c754f006.mp3?s=rss-feed'  length='55490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3636</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051531/how-to-tell-great-stories-on-social-media-mike-blake-crawford-social-chain.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051531/how-to-tell-great-stories-on-social-media-mike-blake-crawford-social-chain.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create a Great Marketing Brief - BetterBriefs</title>
<link >https://listen.hubhopper.com/episode/how-to-create-a-great-marketing-brief-betterbriefs-1788977419/33051532</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779374</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 02 Nov 2021 21:40:40 +0000</pubDate>
<itunes:summary ><![CDATA[The Marketing Brief is arguably the most important document when it comes to marketing, but little research has been done on the topic. Pieter-Paul and Matt are here to change that. In this webinar, they discuss their study into marketing briefs and the perceptions surrounding them, for marketers and agencies alike.

07:44 How did the BetterBriefs Project come about?
10:10 The aim of the study
14:25 Glossary of terms
16:17 Part 1: The Problem—Marketers and agencies are on different planets.
33:44 Part 2: The Impact—A lot of time, money, and energy is wasted.
41:53 Part 3: A Way Forward—Suggestions for making briefs better

https://themarketingmeetup.com/events/marketing-briefs-marketeers-and-agencies-are-speaking-different-languages/]]></itunes:summary>
<description ><![CDATA[The Marketing Brief is arguably the most important document when it comes to marketing, but little research has been done on the topic. Pieter-Paul and Matt are here to change that. In this webinar, they discuss their study into marketing briefs and the perceptions surrounding them, for marketers and agencies alike.

07:44 How did the BetterBriefs Project come about?
10:10 The aim of the study
14:25 Glossary of terms
16:17 Part 1: The Problem—Marketers and agencies are on different planets.
33:44 Part 2: The Impact—A lot of time, money, and energy is wasted.
41:53 Part 3: A Way Forward—Suggestions for making briefs better

https://themarketingmeetup.com/events/marketing-briefs-marketeers-and-agencies-are-speaking-different-languages/]]></description>
<enclosure  url='https://play.hubhopper.com/45fcb6cbcae421666d093e1cef56d2ce.mp3?s=rss-feed'  length='57820000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3788</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051532/how-to-create-a-great-marketing-brief-betterbriefs.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051532/how-to-create-a-great-marketing-brief-betterbriefs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Neuroscience of Consumer Conversion That Every Marketer Must Know</title>
<link >https://listen.hubhopper.com/episode/the-neuroscience-of-consumer-conversion-that-every-marketer-must-know-1788977419/33051533</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779346</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 Oct 2021 20:43:30 +0000</pubDate>
<itunes:summary ><![CDATA[Kenda Macdonald is a forensic psychologist turned marketer, who looks at how consumer behaviour can be used to improve marketing campaigns. In this webinar, Kenda explores what the brain needs in order to take action, the biases the brain uses, and how you can lower the barriers to conversions. 

08:40 Buying is decision making, and decisions are complicated
10:54 Bad brains
13:08 (Cognitive) Bias Happens
24:40 Conversion-killing crutches
35:53 Marketing sucks
38:36 Bias begone—Bias busters
42:37 Minions love specificity
43:11 Rounding up

https://themarketingmeetup.com/events/the-burden-of-bias-the-neuroscience-that-helps-consumers-convert/]]></itunes:summary>
<description ><![CDATA[Kenda Macdonald is a forensic psychologist turned marketer, who looks at how consumer behaviour can be used to improve marketing campaigns. In this webinar, Kenda explores what the brain needs in order to take action, the biases the brain uses, and how you can lower the barriers to conversions. 

08:40 Buying is decision making, and decisions are complicated
10:54 Bad brains
13:08 (Cognitive) Bias Happens
24:40 Conversion-killing crutches
35:53 Marketing sucks
38:36 Bias begone—Bias busters
42:37 Minions love specificity
43:11 Rounding up

https://themarketingmeetup.com/events/the-burden-of-bias-the-neuroscience-that-helps-consumers-convert/]]></description>
<enclosure  url='https://play.hubhopper.com/b308dc7b8f349ef2a85ec3eea382a8b6.mp3?s=rss-feed'  length='54980000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3603</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051533/the-neuroscience-of-consumer-conversion-that-every-marketer-must-know.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051533/the-neuroscience-of-consumer-conversion-that-every-marketer-must-know.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The social media and digital trends you need to know – with Andy Lambert</title>
<link >https://listen.hubhopper.com/episode/the-social-media-and-digital-trends-you-need-to-know-with-andy-lambert-1788977419/33051534</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779357</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 20 Oct 2021 15:03:30 +0000</pubDate>
<itunes:summary ><![CDATA[What are the upcoming trends in social media and digital marketing for 2022? Andy Lambert, founder of Content Cal, provides the lowdown with a bevy of data!

(Recorded in October 2021.)]]></itunes:summary>
<description ><![CDATA[What are the upcoming trends in social media and digital marketing for 2022? Andy Lambert, founder of Content Cal, provides the lowdown with a bevy of data!

(Recorded in October 2021.)]]></description>
<enclosure  url='https://play.hubhopper.com/1747161b8eda918dad830d722ebfab01.mp3?s=rss-feed'  length='30630000'  type='audio/mpeg' ></enclosure>
<itunes:duration >2007</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051534/the-social-media-and-digital-trends-you-need-to-know-with-andy-lambert.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051534/the-social-media-and-digital-trends-you-need-to-know-with-andy-lambert.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Be a Good Mentor, Mentee or Both</title>
<link >https://listen.hubhopper.com/episode/how-to-be-a-good-mentor-mentee-or-both-1788977419/33051535</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779439</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 Oct 2021 20:37:37 +0000</pubDate>
<itunes:summary ><![CDATA[Sherilyn Shackell, Annabel Venner, George Liso Thole and Madelaine Allen form our panel of experienced mentors and mentees, discussing how to get the very best out of a mentor mentee relationship.

06:10 Why is mentorship important to you?
25:10 How do you prepare for mentoring sessions as a mentee?
34:15 How do you find the right mentor?
51:00 What do you do when a mentor-mentee relationship doesn’t go the way you wanted it to?

https://themarketingmeetup.com/events/how-to-be-a-good-mentor-mentee-or-both/]]></itunes:summary>
<description ><![CDATA[Sherilyn Shackell, Annabel Venner, George Liso Thole and Madelaine Allen form our panel of experienced mentors and mentees, discussing how to get the very best out of a mentor mentee relationship.

06:10 Why is mentorship important to you?
25:10 How do you prepare for mentoring sessions as a mentee?
34:15 How do you find the right mentor?
51:00 What do you do when a mentor-mentee relationship doesn’t go the way you wanted it to?

https://themarketingmeetup.com/events/how-to-be-a-good-mentor-mentee-or-both/]]></description>
<enclosure  url='https://play.hubhopper.com/d4ea5acfc0a762dd8a26d5a2937fb23b.mp3?s=rss-feed'  length='51930000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3403</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051535/how-to-be-a-good-mentor-mentee-or-both.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051535/how-to-be-a-good-mentor-mentee-or-both.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What is Semiotics and Why Does it Matter for Marketers?</title>
<link >https://listen.hubhopper.com/episode/what-is-semiotics-and-why-does-it-matter-for-marketers-1788977419/33051536</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779398</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 05 Oct 2021 20:40:19 +0000</pubDate>
<itunes:summary ><![CDATA[In this session Chris will share what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

He’ll probably also go off on a rant about poetry, comedy or calligraphy. He’s not just semiotics.

7:13 What cupcakes can teach us about breaking through the noise and commanding attention
12:19 What is semiotics?
29:00 When is semiotics most used?
34:50 Brand audit case study: Napolina
43:20 Semiotic brand audit—features and benefits

https://themarketingmeetup.com/events/semiotics-for-marketers]]></itunes:summary>
<description ><![CDATA[In this session Chris will share what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

He’ll probably also go off on a rant about poetry, comedy or calligraphy. He’s not just semiotics.

7:13 What cupcakes can teach us about breaking through the noise and commanding attention
12:19 What is semiotics?
29:00 When is semiotics most used?
34:50 Brand audit case study: Napolina
43:20 Semiotic brand audit—features and benefits

https://themarketingmeetup.com/events/semiotics-for-marketers]]></description>
<enclosure  url='https://play.hubhopper.com/1574a06709b6d2535b5abafcfbcccbe6.mp3?s=rss-feed'  length='56710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3716</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051536/what-is-semiotics-and-why-does-it-matter-for-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051536/what-is-semiotics-and-why-does-it-matter-for-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Design a Scalable and Sustainable Content Marketing Strategy - Purna Virji, LinkedIn</title>
<link >https://listen.hubhopper.com/episode/how-to-design-a-scalable-and-sustainable-content-marketing-strategy-purna-virji-linkedin-1788977419/33051537</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779425</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 29 Sep 2021 02:08:50 +0000</pubDate>
<itunes:summary ><![CDATA[The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognisable and relevant. But it\'s not easy to implement.

In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect\'s buying journey. How does one be always on without having to always be working?

In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji will share how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

https://themarketingmeetup.com/events/hum-sing-shout-how-to-design-a-scalable-sustainable-and-always-on-content-marketing-strategy/]]></itunes:summary>
<description ><![CDATA[The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognisable and relevant. But it\'s not easy to implement.

In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect\'s buying journey. How does one be always on without having to always be working?

In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji will share how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

https://themarketingmeetup.com/events/hum-sing-shout-how-to-design-a-scalable-sustainable-and-always-on-content-marketing-strategy/]]></description>
<enclosure  url='https://play.hubhopper.com/7feec8089136bf5ad0ffc2b726ce6a8b.mp3?s=rss-feed'  length='55770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3654</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051537/how-to-design-a-scalable-and-sustainable-content-marketing-strategy-purna-virji-linkedin.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051537/how-to-design-a-scalable-and-sustainable-content-marketing-strategy-purna-virji-linkedin.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Launch a Business That You Love</title>
<link >https://listen.hubhopper.com/episode/how-to-launch-a-business-that-you-love-1788977419/33051538</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779390</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 21 Sep 2021 20:41:10 +0000</pubDate>
<itunes:summary ><![CDATA[Towards the end of 2020, Marketing Manager Sophie Cross decided to act on her idea to create a magazine.

In just a few months, Sophie had identified her target audience, completed her kickstarter campaign, and created and edited the first edition. It was sent out to a worldwide audience.

This is her story. 

https://themarketingmeetup.com/events/from-marketing-manager-to-magazine-editor-how-i-launched-my-own-successful-magazine/]]></itunes:summary>
<description ><![CDATA[Towards the end of 2020, Marketing Manager Sophie Cross decided to act on her idea to create a magazine.

In just a few months, Sophie had identified her target audience, completed her kickstarter campaign, and created and edited the first edition. It was sent out to a worldwide audience.

This is her story. 

https://themarketingmeetup.com/events/from-marketing-manager-to-magazine-editor-how-i-launched-my-own-successful-magazine/]]></description>
<enclosure  url='https://play.hubhopper.com/84319e0e9b935588abcc3aba249268fe.mp3?s=rss-feed'  length='56100000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3676</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051538/how-to-launch-a-business-that-you-love.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051538/how-to-launch-a-business-that-you-love.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why Your Website Visitors Won\&apos;t Convert, And How To Fix It - Mary Owusu</title>
<link >https://listen.hubhopper.com/episode/why-your-website-visitors-wont-convert-and-how-to-fix-it-mary-owusu-1788977419/33051539</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779332</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 15 Sep 2021 02:10:00 +0000</pubDate>
<itunes:summary ><![CDATA[Despite the investment many marketers put into SEO, blog content and digital advertising to drive people to their site, many find that prospects simply don\'t convert. Mary Owusu talks us through the CRO tactics which can help change this. 

https://themarketingmeetup.com/events/why-your-website-visitors-are-not-converting/]]></itunes:summary>
<description ><![CDATA[Despite the investment many marketers put into SEO, blog content and digital advertising to drive people to their site, many find that prospects simply don\'t convert. Mary Owusu talks us through the CRO tactics which can help change this. 

https://themarketingmeetup.com/events/why-your-website-visitors-are-not-converting/]]></description>
<enclosure  url='https://play.hubhopper.com/f0a7e26a9952e6d9d0a96ec16269d286.mp3?s=rss-feed'  length='55950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3666</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051539/why-your-website-visitors-wont-convert-and-how-to-fix-it-mary-owusu.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051539/why-your-website-visitors-wont-convert-and-how-to-fix-it-mary-owusu.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Q&amp;A with the CMO of Manchester United, and ex-Head of Marketing for The Olympic Games, Matt McKie</title>
<link >https://listen.hubhopper.com/episode/qa-with-the-cmo-of-manchester-united-and-ex-head-of-marketing-for-the-olympic-games-matt-mckie-1788977419/33051540</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779338</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 07 Sep 2021 20:37:50 +0000</pubDate>
<itunes:summary ><![CDATA[Matt McKie is the Global Head of Marketing for The Olympic Games. Wowzers.

In this Q&A, Matt answers questions from the TMM community about what he\'s learned in a career that has propelled him to the top of his game, as a marketer for some of the world\'s best-known brands.]]></itunes:summary>
<description ><![CDATA[Matt McKie is the Global Head of Marketing for The Olympic Games. Wowzers.

In this Q&A, Matt answers questions from the TMM community about what he\'s learned in a career that has propelled him to the top of his game, as a marketer for some of the world\'s best-known brands.]]></description>
<enclosure  url='https://play.hubhopper.com/983416fedb738d376102704334a54c3d.mp3?s=rss-feed'  length='54060000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3542</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051540/qa-with-the-cmo-of-manchester-united-and-ex-head-of-marketing-for-the-olympic-games-matt-mckie.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051540/qa-with-the-cmo-of-manchester-united-and-ex-head-of-marketing-for-the-olympic-games-matt-mckie.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >STOP FAKING IT: How to Overcome Imposter Syndrome with Sahana Sekaran</title>
<link >https://listen.hubhopper.com/episode/stop-faking-it-how-to-overcome-imposter-syndrome-with-sahana-sekaran-1788977419/33051541</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779426</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 27 Jul 2021 20:35:43 +0000</pubDate>
<itunes:summary ><![CDATA[Takeaways for tackling Imposter’s Syndrome with Sahana Sekaran, Director of EU North for Contentsquare
Notes from the imitable Hannah Silverstein.

Fake it till you make it is some of the worst advice you can give to people 

Repeat it until you believe it. 
Repeat it until you believe it is all about being yourself. Comparison is the thief of joy but also a solid route to imposters syndrome. Instead, taking a moment to appreciate YOU and what you can do better than anyone else: that’s magic.

Embrace that, be your true self, giving it your all. 
Stop trying to be like someone else. Being someone else will make you feel MORE unlike you. You have to get comfortable with yourself
What’s your edge? A 5-minute exercise to describe what makes you great, and so good at your job.
Managers: Just talk about it. Everyone experiences it. Talk about it. 
 

Learn that you earned it.
How many of us feel like it’s just dumb luck that we ended up where we are? It’s easy to make that assumption.

Instead, taking a moment to step back and think… “you know what, I earned this through hard work” – that’s huge.

Sahana recommended:

Add positivity in your day. Congratulate yourself. Write it down, share it with someone 
Appreciate what got you to now. The things YOU did to get you there. Write it down.
Share your knowledge. Share with other people what you know. Present, share, have conversations.
Managers: nail feedback, positive feedback. Not just the constructive stuff. 
 



3 pieces of advice for feedback:
Make sure the person is prepared for feedback. Ask them if it’s the right time for feedback. Unless it’s positive feedback. Don’t hold back with that, just give it there and then always lots.
Use the three-step feedback method: tell them their value, give them the example, tell them how that made you feel.
For example: “James you have amazing leadership qualities, your team sing your praises, and that makes me feel so proud that I have someone like that in my team.” This will transform your feedback.
PR the shit out of your team, reputation is the new confidence. People find it hard to should about themselves, so as a manager, you should make it a habit to share it with people. Shout about them. Encourage your team to post about it. 
 

Practice it until you perfect it. 
Practice, practice, practice. If you have a talk that you’re nervous about, practice it! Same goes for almost anything. Practice it to the point of almost boredom!

Sahana recommended:

Train yourself to say yes to scary things more often: practice practice practice. Practice on someone. Peak it out loud in words, use someone’s ears. Have a go on a task that isn’t on your job description. If you want to learn about something, ask. Reach out to people on linkedin, ask for help.
Acknowledge that your brain says no before you do
Ask yourself three questions:
Am I doing this alone?
What’s the worst that can happen really?
What’s the best that can happen?
Say yes to things! You will start to love it. Just saying yes to things, and being brave with it is great, say yes and worry about it later
Managers: Ask don’t tell. Don’t be a parent. Get them to ask questions, get them to come up with solutions. Don’t tell them. Be their cheerleader. Encourage, motivate.
With my team, I take people for half an hour, challenge them with something new, encourage them to try in a safe space. Help them say yes without the pressure.]]></itunes:summary>
<description ><![CDATA[Takeaways for tackling Imposter’s Syndrome with Sahana Sekaran, Director of EU North for Contentsquare
Notes from the imitable Hannah Silverstein.

Fake it till you make it is some of the worst advice you can give to people 

Repeat it until you believe it. 
Repeat it until you believe it is all about being yourself. Comparison is the thief of joy but also a solid route to imposters syndrome. Instead, taking a moment to appreciate YOU and what you can do better than anyone else: that’s magic.

Embrace that, be your true self, giving it your all. 
Stop trying to be like someone else. Being someone else will make you feel MORE unlike you. You have to get comfortable with yourself
What’s your edge? A 5-minute exercise to describe what makes you great, and so good at your job.
Managers: Just talk about it. Everyone experiences it. Talk about it. 
 

Learn that you earned it.
How many of us feel like it’s just dumb luck that we ended up where we are? It’s easy to make that assumption.

Instead, taking a moment to step back and think… “you know what, I earned this through hard work” – that’s huge.

Sahana recommended:

Add positivity in your day. Congratulate yourself. Write it down, share it with someone 
Appreciate what got you to now. The things YOU did to get you there. Write it down.
Share your knowledge. Share with other people what you know. Present, share, have conversations.
Managers: nail feedback, positive feedback. Not just the constructive stuff. 
 



3 pieces of advice for feedback:
Make sure the person is prepared for feedback. Ask them if it’s the right time for feedback. Unless it’s positive feedback. Don’t hold back with that, just give it there and then always lots.
Use the three-step feedback method: tell them their value, give them the example, tell them how that made you feel.
For example: “James you have amazing leadership qualities, your team sing your praises, and that makes me feel so proud that I have someone like that in my team.” This will transform your feedback.
PR the shit out of your team, reputation is the new confidence. People find it hard to should about themselves, so as a manager, you should make it a habit to share it with people. Shout about them. Encourage your team to post about it. 
 

Practice it until you perfect it. 
Practice, practice, practice. If you have a talk that you’re nervous about, practice it! Same goes for almost anything. Practice it to the point of almost boredom!

Sahana recommended:

Train yourself to say yes to scary things more often: practice practice practice. Practice on someone. Peak it out loud in words, use someone’s ears. Have a go on a task that isn’t on your job description. If you want to learn about something, ask. Reach out to people on linkedin, ask for help.
Acknowledge that your brain says no before you do
Ask yourself three questions:
Am I doing this alone?
What’s the worst that can happen really?
What’s the best that can happen?
Say yes to things! You will start to love it. Just saying yes to things, and being brave with it is great, say yes and worry about it later
Managers: Ask don’t tell. Don’t be a parent. Get them to ask questions, get them to come up with solutions. Don’t tell them. Be their cheerleader. Encourage, motivate.
With my team, I take people for half an hour, challenge them with something new, encourage them to try in a safe space. Help them say yes without the pressure.]]></description>
<enclosure  url='https://play.hubhopper.com/433f9295dd8fc66b4af6bfd881196338.mp3?s=rss-feed'  length='56010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3670</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051541/stop-faking-it-how-to-overcome-imposter-syndrome-with-sahana-sekaran.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051541/stop-faking-it-how-to-overcome-imposter-syndrome-with-sahana-sekaran.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create a Positioning Strategy That Will Stand Out - Louis Grenier, Everyone Hates Marketers</title>
<link >https://listen.hubhopper.com/episode/how-to-create-a-positioning-strategy-that-will-stand-out-louis-grenier-everyone-hates-marketers-1788977419/33051542</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779383</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 20 Jul 2021 21:27:08 +0000</pubDate>
<itunes:summary ><![CDATA[Louis answers a bunch of questions for the community and gives some amazing advice:

9:30 Kacem Jlidi asks: Breaking into the agency world how do I specialise rather than being a generalist?
17:40 Todd Chambers asks: How do you stand out as an agency?
26:20 Jaymie Thomas: As a small team running a SASS business how do we get noticed and not offend our broad audience?
35:18 Hannah Silverstein: Working at a snacks company, we have a very niche product but struggling to find our audience
44:24 Rebecca Orde: How do we sell \'future proofing\' elderly and disabled people\'s homes to people who don\'t want to associate with that market? How can we disrupt?
52:50 Jimmy Uzunov: Virtual events space business - how do we message the benefits to sound different to others?
1:01:18 Dewi Cortier: Wellbeing snacks company - how do we focus our messaging?
1:09:10 Radical differentiation
1:12:06 May Sweeney: We sell video production to Hotels but because of that, competitors often don\'t want to work with us. How do we get around that?
1:16:43 Rachel Dines: How do I stand out when targeting small businesses?
1:23:00 Hannah Marsland: When to go from being niche to going broader in your targeting?
1:28:13 Daniel Bassett: B2B Software business - how deep should we go when going niche?
1:33:15 David: 50 year old family run fire alarm company have grown through tenders. How do I get the owners on board for zero cost to help them understand we need a proper strategy?
1:36:44 Paul: How do you respond to the Ehrenberg Bass advice to target all category bias?
1:39:00 Mike: \'New & Improved\': If it is new it can\'t be improved, do you agree?
1:40:00 Joel Murugiah: White paper research is really heavy document - how do I make this stand out and attract people?]]></itunes:summary>
<description ><![CDATA[Louis answers a bunch of questions for the community and gives some amazing advice:

9:30 Kacem Jlidi asks: Breaking into the agency world how do I specialise rather than being a generalist?
17:40 Todd Chambers asks: How do you stand out as an agency?
26:20 Jaymie Thomas: As a small team running a SASS business how do we get noticed and not offend our broad audience?
35:18 Hannah Silverstein: Working at a snacks company, we have a very niche product but struggling to find our audience
44:24 Rebecca Orde: How do we sell \'future proofing\' elderly and disabled people\'s homes to people who don\'t want to associate with that market? How can we disrupt?
52:50 Jimmy Uzunov: Virtual events space business - how do we message the benefits to sound different to others?
1:01:18 Dewi Cortier: Wellbeing snacks company - how do we focus our messaging?
1:09:10 Radical differentiation
1:12:06 May Sweeney: We sell video production to Hotels but because of that, competitors often don\'t want to work with us. How do we get around that?
1:16:43 Rachel Dines: How do I stand out when targeting small businesses?
1:23:00 Hannah Marsland: When to go from being niche to going broader in your targeting?
1:28:13 Daniel Bassett: B2B Software business - how deep should we go when going niche?
1:33:15 David: 50 year old family run fire alarm company have grown through tenders. How do I get the owners on board for zero cost to help them understand we need a proper strategy?
1:36:44 Paul: How do you respond to the Ehrenberg Bass advice to target all category bias?
1:39:00 Mike: \'New & Improved\': If it is new it can\'t be improved, do you agree?
1:40:00 Joel Murugiah: White paper research is really heavy document - how do I make this stand out and attract people?]]></description>
<enclosure  url='https://play.hubhopper.com/c640159db000022e50bc941f83573fd2.mp3?s=rss-feed'  length='96990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >6356</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051542/how-to-create-a-positioning-strategy-that-will-stand-out-louis-grenier-everyone-hates-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051542/how-to-create-a-positioning-strategy-that-will-stand-out-louis-grenier-everyone-hates-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Create a Disruptive Campaign That Really Works - Carrie Rose and Stephen K. - Rise at Seven</title>
<link >https://listen.hubhopper.com/episode/how-to-create-a-disruptive-campaign-that-really-works-carrie-rose-and-stephen-k-rise-at-seven-1788977419/33051543</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779381</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 13 Jul 2021 20:50:45 +0000</pubDate>
<itunes:summary ><![CDATA[Key takeaways on building a business case for disruption
In this session with Carrie Rose and Stephen Kenwright from Rise at Seven, we heard how they approach creating ideas and campaigns that disrupt companies big, small, traditional, in highly competitive spaces and more. Here’s the key takeaways:

It doesn’t matter which brand ambassadors you choose. It’s which brand ambassadors choose you.
Advertising is totally democratic now – Anyone can do advertising on your company/brand.
A brand brings context to the cultural conversation, so that the moment becomes sharable.
Simplicity can amplify a campaign both in terms of reach and emotional impact.
Why aren’t people doing disruptive things? Bureaucracy exists to protect the business. You need top people to buy into your idea/s.
They want speed, profit, and risk mitigation.
What do we mean by ‘disruptive’ in marketing?
The crux of the conversation focused on ideas that sit outside of the accepted norm. Disruptive does not mean ‘borderline offensive’, ‘zaney’ or being there to shock. Disruptive in this context means ideas that sit just beyond a normal comfort level, or require an application of lateral thinking to bring to life.

Why disruptive ideas? It’s important to build Share of Mind!
Share of Mind refers to the concept of being the first brand that comes to mind when a customer has a particular problem. Stephen proposed there were three main components of making this happen.

Awareness – People becoming aware of you in the first instance.
Salience – The degree to which your brand is thought of or noticed.
Fame – Going beyond salience, fame points to a theory Mark Ritson speaks of often: the fact that ‘big brands win’. Stephen pointed out this operates on three levels:
Influence – Being able to infliuence conversations within the market
Advocacy – How likely people are to speak about your product
4x efficiency of marketing budget
All of this matters because in creating ‘disruptive’ ideas, we’re looking to build share of mind at the point of purchase.

How do you sell your disruptive ideas to a board?
How do you convince a board to buy into your ideas? First of all, you need to appreciate their context. The things they are bothered (generally speaking) are:

Speed – how quickly can it be done?
Profit – How much money can this make?
Risk mitigation – Are we going to be damaging our brand by pursuing this action?
The last of these is the hardest one to come by when speaking about ideas that disrupt. Which is why Stephen and Carrie recommend looking at the Straight Line System for Sales by Jordan Belfort. 

The Straight Line System for Sales
The Straight Line System for Sales proposes that a sale starts with an introduction, and ends with a sale.

Straight line system for sales

But, along the route from one point to the other there will be objections. So, Stephen and Carrie recommended the following to do in advance of bringing your idea to the client.

Brainstorm objections before your pitch – if you know they are going to ask ‘is this risky’ or ‘what justifies the cost?’ then you can come up for an answer beforehand.
Find your emotional buyer – The person who feels the pain when this campaign doesn’t happen – speak to these people, as they are the ones who will help you push your idea through.
How about the ‘crazy’ ideas, what do you do with those? Anchor high!
But what if an idea is considered too ‘out there’, ‘too disruptive?’. Come in with three ideas to the pitch:

The wildest idea you can think of
The campaign you want to do
A boring campaign that won’t change anything
Chances are folks will go for the middle one because that will now be seen as the ‘not too safe’ and ‘not too out there’ option.

Stop trying to be the hero – pitch with confidence
You’ll most likely get the authority to buy into your vision by recommending the idea, as opposed to simply… asking, suggesting, or proposing ideas to them.
 

Q and A on building a business case for disruption
Q: How do you pitch your ideas to brands that are more risk-averse?

A: Ask them how much risk is tolerable. It’s not a binary where they’re either open to risk or not. The most risk-averse businesses, particularly financial services and legal, literally have documents that detail how much risk they’re willing to take. Maybe they’ll show it to you. Maybe they won’t. But it doesn’t hurt to ask them how much risk feels comfortable. It’s helpful to ask them to rate the level of risk on a scale of 1 to 10§.

Q: When you go in for your initial pitch, do you preemptively address risk points that you predict will come up, or do you keep the answers in your back pocket in case those objections come up?

A: We usually talk about risk or what people are comfortable with, but we usually talk about those things before the pitch.]]></itunes:summary>
<description ><![CDATA[Key takeaways on building a business case for disruption
In this session with Carrie Rose and Stephen Kenwright from Rise at Seven, we heard how they approach creating ideas and campaigns that disrupt companies big, small, traditional, in highly competitive spaces and more. Here’s the key takeaways:

It doesn’t matter which brand ambassadors you choose. It’s which brand ambassadors choose you.
Advertising is totally democratic now – Anyone can do advertising on your company/brand.
A brand brings context to the cultural conversation, so that the moment becomes sharable.
Simplicity can amplify a campaign both in terms of reach and emotional impact.
Why aren’t people doing disruptive things? Bureaucracy exists to protect the business. You need top people to buy into your idea/s.
They want speed, profit, and risk mitigation.
What do we mean by ‘disruptive’ in marketing?
The crux of the conversation focused on ideas that sit outside of the accepted norm. Disruptive does not mean ‘borderline offensive’, ‘zaney’ or being there to shock. Disruptive in this context means ideas that sit just beyond a normal comfort level, or require an application of lateral thinking to bring to life.

Why disruptive ideas? It’s important to build Share of Mind!
Share of Mind refers to the concept of being the first brand that comes to mind when a customer has a particular problem. Stephen proposed there were three main components of making this happen.

Awareness – People becoming aware of you in the first instance.
Salience – The degree to which your brand is thought of or noticed.
Fame – Going beyond salience, fame points to a theory Mark Ritson speaks of often: the fact that ‘big brands win’. Stephen pointed out this operates on three levels:
Influence – Being able to infliuence conversations within the market
Advocacy – How likely people are to speak about your product
4x efficiency of marketing budget
All of this matters because in creating ‘disruptive’ ideas, we’re looking to build share of mind at the point of purchase.

How do you sell your disruptive ideas to a board?
How do you convince a board to buy into your ideas? First of all, you need to appreciate their context. The things they are bothered (generally speaking) are:

Speed – how quickly can it be done?
Profit – How much money can this make?
Risk mitigation – Are we going to be damaging our brand by pursuing this action?
The last of these is the hardest one to come by when speaking about ideas that disrupt. Which is why Stephen and Carrie recommend looking at the Straight Line System for Sales by Jordan Belfort. 

The Straight Line System for Sales
The Straight Line System for Sales proposes that a sale starts with an introduction, and ends with a sale.

Straight line system for sales

But, along the route from one point to the other there will be objections. So, Stephen and Carrie recommended the following to do in advance of bringing your idea to the client.

Brainstorm objections before your pitch – if you know they are going to ask ‘is this risky’ or ‘what justifies the cost?’ then you can come up for an answer beforehand.
Find your emotional buyer – The person who feels the pain when this campaign doesn’t happen – speak to these people, as they are the ones who will help you push your idea through.
How about the ‘crazy’ ideas, what do you do with those? Anchor high!
But what if an idea is considered too ‘out there’, ‘too disruptive?’. Come in with three ideas to the pitch:

The wildest idea you can think of
The campaign you want to do
A boring campaign that won’t change anything
Chances are folks will go for the middle one because that will now be seen as the ‘not too safe’ and ‘not too out there’ option.

Stop trying to be the hero – pitch with confidence
You’ll most likely get the authority to buy into your vision by recommending the idea, as opposed to simply… asking, suggesting, or proposing ideas to them.
 

Q and A on building a business case for disruption
Q: How do you pitch your ideas to brands that are more risk-averse?

A: Ask them how much risk is tolerable. It’s not a binary where they’re either open to risk or not. The most risk-averse businesses, particularly financial services and legal, literally have documents that detail how much risk they’re willing to take. Maybe they’ll show it to you. Maybe they won’t. But it doesn’t hurt to ask them how much risk feels comfortable. It’s helpful to ask them to rate the level of risk on a scale of 1 to 10§.

Q: When you go in for your initial pitch, do you preemptively address risk points that you predict will come up, or do you keep the answers in your back pocket in case those objections come up?

A: We usually talk about risk or what people are comfortable with, but we usually talk about those things before the pitch.]]></description>
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<itunes:duration >3821</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
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<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >Linkedin: How to write, what to write and what NOT to write, Dave Harland, Eddie Shleyner, Jo Watson</title>
<link >https://listen.hubhopper.com/episode/linkedin-how-to-write-what-to-write-and-what-not-to-write-dave-harland-eddie-shleyner-jo-watson-1788977419/33051544</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779347</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 07 Jul 2021 02:11:11 +0000</pubDate>
<itunes:summary ><![CDATA[Why LinkedIn and what keeps you posting?
Dave: LinkedIn is like a big game and it never ends. For a writer, it’s the best testing platform as you get instant feedback on your content. It’s a place where you can build up a collection of your written work, which can be eventually linked to other channels like newsletters, blogs, etc.

It’s not just about sharing my ideas and thoughts on different aspects of marketing and writing. It’s also a brilliant source of ideas.

Jo: If someone wants to hire you, LinkedIn serves as a platform where they can look at your writing for free. Or you can use LinkedIn just to bring a smile on someone’s face. It doesn’t have to be super professional.

Eddie: People are generally nice and supportive, and come to the platform with an intention to learn and get better. As a creator, it’s very important to receive support from your community.
 

On posting from a strategic perspective
Jo: I don’t have a strategy in place. When you read Eddie’s content, you learn something which isn’t the case with my content. My suggested strategy – Don’t follow me. Follow Dave and Eddie.



The Eddie Shleyner Content Loop 
- Every comment in my post asks visitors to visit VGC.

- Once they visit VGC, they are presented with multiple chances to subscribe to the newsletter.

- Each newsletter they receive contains a link to the LinkedIn post, asking them to support that post.

- Now this engagement draws new people to the post, who eventually go to VGC.

On having the conﬁdence to post on LinkedIn
Jo: I haven’t become more conﬁdent. I became more shameless. There will always be people who try to drag you down once you start getting more and more engagement. If you don’t post it, someone else will, which is exactly the same as your initial idea. And if that content gets more engagement (and more business for that person eventually), you’ll end up regretting it.

Dave: It’s a long game and you’ll have to keep posting. That’s how you end up developing a voice for yourself. It’s a part of the process. Just be yourself. Over time you care less about what people think of you.

On Finding Inspiration and NOT Being Boring…
Eddie: I don’t let the reader hear my internal thoughts. I’m a big fan of realism, where the writer never lets you inside the heads of the characters. That adds a lot of tension to the story and makes it open to interpretation. It creates room not only to help you visualize me in the scene but also yourself in the scene.

If you’d like to learn more about realism, check out the works of Raymond Carver and Charles Bukowski.

Jo: If you’re writing about something that’s important to you, chances are it’s going to be important to someone else too. It’s about being relatable.

Dave: Always keep your eyes open. When I notice something unusual or something that catches my attention, I think about what I’ve learned from that. Even if you feel that it matters only to you, put it out there. It’s a practice and you’ll learn something.

If people come to you and you can’t necessarily help them, make sure they leave with a smile. They might come back again somewhere down the line.

On ﬁnding balance between personal & professional…
Dave: Some people use LinkedIn as a portfolio and some use it like their CV. It really varies from person to person. Since I’m self employed, both of them are pretty much the same for me.

Eddie: The most successful posts on LinkedIn about business are relatively personal. At the end of the day, we’re all humans. You can share experiences at work as an individual. Showing your vulnerability and being relatable is never really inappropriate.

 

On the regularity of posting…
Eddie: 5 times a week on average. The more often you post, the more exposure you get.

Dave: Monday-Friday around 8-10 a.m. Don’t try to force yourself into posting if you’re really busy.

 

Top 3 tips to create great content on LinkedIn
Eddie:

Don’t assume people know what you
It’s easy to confuse yourself that your knowledge is common knowledge. In fact, people respond a lot to information we take for granted.

Topping and tailing posts with dialogue.
I take inspiration from conversations I’m a part of, or conversations I watch on TV. Start with a dialogue, cut to the lesson, and end with a dialogue.

Go heavier on the story and easier on the marketing
In the case of a LinkedIn post, it could be 1200 characters to tell the story and the remaining 100 characters for the marketing message. (Yes, I’m aware that the character limit has changed 

Jo:

Don’t be posting for the sake of If you don’t have something to say, why would you post it?
Think about what your content offers to the reader – it could be a message, a lesson, or maybe you just want to make them
Dave:

Never start your post with “We are delighted…” or “We are proud to reveal…”.
Drop your dialect into whatever you’re
Make your audience feel something just before]]></itunes:summary>
<description ><![CDATA[Why LinkedIn and what keeps you posting?
Dave: LinkedIn is like a big game and it never ends. For a writer, it’s the best testing platform as you get instant feedback on your content. It’s a place where you can build up a collection of your written work, which can be eventually linked to other channels like newsletters, blogs, etc.

It’s not just about sharing my ideas and thoughts on different aspects of marketing and writing. It’s also a brilliant source of ideas.

Jo: If someone wants to hire you, LinkedIn serves as a platform where they can look at your writing for free. Or you can use LinkedIn just to bring a smile on someone’s face. It doesn’t have to be super professional.

Eddie: People are generally nice and supportive, and come to the platform with an intention to learn and get better. As a creator, it’s very important to receive support from your community.
 

On posting from a strategic perspective
Jo: I don’t have a strategy in place. When you read Eddie’s content, you learn something which isn’t the case with my content. My suggested strategy – Don’t follow me. Follow Dave and Eddie.



The Eddie Shleyner Content Loop 
- Every comment in my post asks visitors to visit VGC.

- Once they visit VGC, they are presented with multiple chances to subscribe to the newsletter.

- Each newsletter they receive contains a link to the LinkedIn post, asking them to support that post.

- Now this engagement draws new people to the post, who eventually go to VGC.

On having the conﬁdence to post on LinkedIn
Jo: I haven’t become more conﬁdent. I became more shameless. There will always be people who try to drag you down once you start getting more and more engagement. If you don’t post it, someone else will, which is exactly the same as your initial idea. And if that content gets more engagement (and more business for that person eventually), you’ll end up regretting it.

Dave: It’s a long game and you’ll have to keep posting. That’s how you end up developing a voice for yourself. It’s a part of the process. Just be yourself. Over time you care less about what people think of you.

On Finding Inspiration and NOT Being Boring…
Eddie: I don’t let the reader hear my internal thoughts. I’m a big fan of realism, where the writer never lets you inside the heads of the characters. That adds a lot of tension to the story and makes it open to interpretation. It creates room not only to help you visualize me in the scene but also yourself in the scene.

If you’d like to learn more about realism, check out the works of Raymond Carver and Charles Bukowski.

Jo: If you’re writing about something that’s important to you, chances are it’s going to be important to someone else too. It’s about being relatable.

Dave: Always keep your eyes open. When I notice something unusual or something that catches my attention, I think about what I’ve learned from that. Even if you feel that it matters only to you, put it out there. It’s a practice and you’ll learn something.

If people come to you and you can’t necessarily help them, make sure they leave with a smile. They might come back again somewhere down the line.

On ﬁnding balance between personal & professional…
Dave: Some people use LinkedIn as a portfolio and some use it like their CV. It really varies from person to person. Since I’m self employed, both of them are pretty much the same for me.

Eddie: The most successful posts on LinkedIn about business are relatively personal. At the end of the day, we’re all humans. You can share experiences at work as an individual. Showing your vulnerability and being relatable is never really inappropriate.

 

On the regularity of posting…
Eddie: 5 times a week on average. The more often you post, the more exposure you get.

Dave: Monday-Friday around 8-10 a.m. Don’t try to force yourself into posting if you’re really busy.

 

Top 3 tips to create great content on LinkedIn
Eddie:

Don’t assume people know what you
It’s easy to confuse yourself that your knowledge is common knowledge. In fact, people respond a lot to information we take for granted.

Topping and tailing posts with dialogue.
I take inspiration from conversations I’m a part of, or conversations I watch on TV. Start with a dialogue, cut to the lesson, and end with a dialogue.

Go heavier on the story and easier on the marketing
In the case of a LinkedIn post, it could be 1200 characters to tell the story and the remaining 100 characters for the marketing message. (Yes, I’m aware that the character limit has changed 

Jo:

Don’t be posting for the sake of If you don’t have something to say, why would you post it?
Think about what your content offers to the reader – it could be a message, a lesson, or maybe you just want to make them
Dave:

Never start your post with “We are delighted…” or “We are proud to reveal…”.
Drop your dialect into whatever you’re
Make your audience feel something just before]]></description>
<enclosure  url='https://play.hubhopper.com/d89d6fc05cc7f2fab517f0807f1f010b.mp3?s=rss-feed'  length='57990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3800</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051544/linkedin-how-to-write-what-to-write-and-what-not-to-write-dave-harland-eddie-shleyner-jo-watson.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051544/linkedin-how-to-write-what-to-write-and-what-not-to-write-dave-harland-eddie-shleyner-jo-watson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<item>
<title >The Tyranny of Logic - Rory Sutherland, Vice-Chairman of Ogilvy</title>
<link >https://listen.hubhopper.com/episode/the-tyranny-of-logic-rory-sutherland-vice-chairman-of-ogilvy-1788977419/33051545</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779423</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 29 Jun 2021 21:06:48 +0000</pubDate>
<itunes:summary ><![CDATA[Key takeaways on the tyranny of logic with Rory Sutherland
The marketing and advertising industry has a tendency to focus a little too heavily on “pure creative” and “pure targeting” and not heavily enough on the other “five ‘P’s”.
Behavioural science can teach us to spot behavioural biases in ourselves. That is, spotting moments where one’s mental models used for convenience start becoming theories, traditions, and traps.
Are you a prison of your own narrative, propagated by the status quo that tells you that you have to live and work in a certain way? It is vitally important to question our knee-jerk conclusions and avoid “imagination-free decision-making”.
There are many, many cases in science and in life where you cannot proceed through deduction or induction because the information you need to make a decision is not present in all its forms.
If we are not having imaginative ideas about the why, we are missing brilliant stuff.
Step 1: Break out of the prison of your narrative by questioning why you think the way you do.
Big data has paved the way for a major trap in the business world: a need to make your decision-making look scientific.
This leads people within an organization to engage in “imagination-free decision-making”.
In business, sometimes we need the “cheeky kid” to pitch in alongside the kid who gets top marks for giving answers in line with what is established by the curriculum.
We need behavioural science as a model and a framework for inquiry, but we need it married to creativity every time.
Decision-making under uncertainty
In real-world decision-making, even if you have amazing data processing capacity, you never know everything you need to know to answer the question.
There are known unknowns and even unknown unknowns.
You can be scientific; but, you can only be scientific if you’re also creative.
 

Step 2: Make room for subjective decision-making
Remember that “subjective” does not mean “impure. Most people’s definition of “subjective” is “you could get in trouble for that kind of thinking”.
Over-reliance on data is just a way to deflect any potential blame from yourself.
Subjective decision-making has nothing to do with the quality of your decision, but on how you defend the decision in the event that it goes wrong.
 

Step 3: In most scientific problems, you do not solve a problem through sequential logic, but through abductive inference.
Whenever you notice something unusual, ask yourself what would need to be true for this to pertain, or for this to be normal.
Many brilliant businesses fail due to their insistence on purely data-driven decisions.
If we are not having imaginative ideas about the why we are missing brilliant stuff.
 

Q and A on the tyranny of logic
Q: How can we learn more about this subject apart from reading your book?

A: I suggest my course Behavioural Economics on 42 Courses; the websites www.behavioraleconomics.com and be.insight.com; and the books:

Thinking, Fast and Slow by Daniel Kahneman
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dr. Dan Ariely
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
The Business of Choice: Marketing to Consumers’ Instincts by Matthew Willcox
The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers by Gillian Tett
Q: How do you sell solutions to companies if you don’t know what their problem is?

A: You can go in with a hypothesis and case studies. I also recommend pattern recognition as a form of practical, pragmatic creativity. That is, find patterns in other things which you then apply somewhere else. Also, invite people from other disciplines. You are more likely to find a solution or a problem that can be solved in a conversation between marketing and logistics than you are if you purely look within marketing or purely look within logistics.

Q: How can marketing content help a business grow?

A: Most content helps a business grow, but it’s not always possible to quantitatively measure that growth—or for that content to receive credit even if it has a positive impact on your ROI. Nothing new, whether a product or a service, ever gets adopted without some kind of marketing behind it.

Q: What is your view on “brand purpose”?

A: It’s not a good idea to polarize your audience, and it’s never a good idea to insult your customers. The jury is still out on Nike’s Colin Kaepernick ad, but the Gillette ad was more or less insulting its customers. If you engage in communication for a worthy cause, note that there are two kinds of communication: You make the message, and you experience the consequences of the message. Brands grow from “breadth of penetration” which basically means “level of acceptance”. It’s really important for every marketer to realize that, depending on your context and circumstances and past experiences, the way you interpret things is different from the next person’s.]]></itunes:summary>
<description ><![CDATA[Key takeaways on the tyranny of logic with Rory Sutherland
The marketing and advertising industry has a tendency to focus a little too heavily on “pure creative” and “pure targeting” and not heavily enough on the other “five ‘P’s”.
Behavioural science can teach us to spot behavioural biases in ourselves. That is, spotting moments where one’s mental models used for convenience start becoming theories, traditions, and traps.
Are you a prison of your own narrative, propagated by the status quo that tells you that you have to live and work in a certain way? It is vitally important to question our knee-jerk conclusions and avoid “imagination-free decision-making”.
There are many, many cases in science and in life where you cannot proceed through deduction or induction because the information you need to make a decision is not present in all its forms.
If we are not having imaginative ideas about the why, we are missing brilliant stuff.
Step 1: Break out of the prison of your narrative by questioning why you think the way you do.
Big data has paved the way for a major trap in the business world: a need to make your decision-making look scientific.
This leads people within an organization to engage in “imagination-free decision-making”.
In business, sometimes we need the “cheeky kid” to pitch in alongside the kid who gets top marks for giving answers in line with what is established by the curriculum.
We need behavioural science as a model and a framework for inquiry, but we need it married to creativity every time.
Decision-making under uncertainty
In real-world decision-making, even if you have amazing data processing capacity, you never know everything you need to know to answer the question.
There are known unknowns and even unknown unknowns.
You can be scientific; but, you can only be scientific if you’re also creative.
 

Step 2: Make room for subjective decision-making
Remember that “subjective” does not mean “impure. Most people’s definition of “subjective” is “you could get in trouble for that kind of thinking”.
Over-reliance on data is just a way to deflect any potential blame from yourself.
Subjective decision-making has nothing to do with the quality of your decision, but on how you defend the decision in the event that it goes wrong.
 

Step 3: In most scientific problems, you do not solve a problem through sequential logic, but through abductive inference.
Whenever you notice something unusual, ask yourself what would need to be true for this to pertain, or for this to be normal.
Many brilliant businesses fail due to their insistence on purely data-driven decisions.
If we are not having imaginative ideas about the why we are missing brilliant stuff.
 

Q and A on the tyranny of logic
Q: How can we learn more about this subject apart from reading your book?

A: I suggest my course Behavioural Economics on 42 Courses; the websites www.behavioraleconomics.com and be.insight.com; and the books:

Thinking, Fast and Slow by Daniel Kahneman
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dr. Dan Ariely
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
The Business of Choice: Marketing to Consumers’ Instincts by Matthew Willcox
The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers by Gillian Tett
Q: How do you sell solutions to companies if you don’t know what their problem is?

A: You can go in with a hypothesis and case studies. I also recommend pattern recognition as a form of practical, pragmatic creativity. That is, find patterns in other things which you then apply somewhere else. Also, invite people from other disciplines. You are more likely to find a solution or a problem that can be solved in a conversation between marketing and logistics than you are if you purely look within marketing or purely look within logistics.

Q: How can marketing content help a business grow?

A: Most content helps a business grow, but it’s not always possible to quantitatively measure that growth—or for that content to receive credit even if it has a positive impact on your ROI. Nothing new, whether a product or a service, ever gets adopted without some kind of marketing behind it.

Q: What is your view on “brand purpose”?

A: It’s not a good idea to polarize your audience, and it’s never a good idea to insult your customers. The jury is still out on Nike’s Colin Kaepernick ad, but the Gillette ad was more or less insulting its customers. If you engage in communication for a worthy cause, note that there are two kinds of communication: You make the message, and you experience the consequences of the message. Brands grow from “breadth of penetration” which basically means “level of acceptance”. It’s really important for every marketer to realize that, depending on your context and circumstances and past experiences, the way you interpret things is different from the next person’s.]]></description>
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<itunes:duration >5397</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
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<title >Perfecting the Art of Listening: Tips on How to Listen Better - Oscar Trimboli</title>
<link >https://listen.hubhopper.com/episode/perfecting-the-art-of-listening-tips-on-how-to-listen-better-oscar-trimboli-1788977419/33051546</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779419</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Jun 2021 20:50:35 +0000</pubDate>
<itunes:summary ><![CDATA[Key takeaways on how to be a better listener with Oscar Trimboli, Global Listening Leader
Listening is the willingness to have your mind changed.
Listening is situational, relational, and contextual.
Your job as a listener is not to make sense of what the speaker is saying, but to what they are not
In the West, most people are taught to listen for similarities in experiences and beliefs between themselves and the speaker; but a lot more can be learned by listening for differences.
Know your weak spots by pinpointing whether you’re a dramatic listener, a lost listener, an interrupting listener, or a shrewd
Are you giving attention or are you paying attention? Neither is right or wrong; it’s what’s appropriate in the moment.
Step 1: Become aware of your listening filters
Listen not just for similarities but also for differences
Instead of paying attention only to the familiar and what you have in common with the speaker, listen for distinctions and the unfamiliar.
Listening for differences directly leads to more effective business communication since you are keeping your ears open for gaps and shortcomings along your process or in the product or service you are offering.
 

Step 2: Know what kind of “listening villain” you are
Are you a…
Dramatic listener?
You value human connection; you struggle between sympathy and empathy; tend to “hog the spotlight” and make the conversation one-sided
Tip: Be empathetic (i.e. “I acknowledge that this is tough for you.) as opposed to just sympathetic (i.e. “I remember a time when it was tough for me, too.”)
Lost listener?
Easily distracted (especially by electronic gadgets); vague; unsure of your contribution to the conversation
Tip #1: Try switching off your notifications
Tip #2: Drink a glass of water every 30 minutes
Tip #3: Take three deep breaths before entering a conversation
Tip #4: Ask the host, “What is your expectation of me during this meeting?
Interrupting listener?
Hyperfocused on productivity and time
Tip #1: Count “1, 1000; 2, 1000, 3, 1000; etc.” in your head
Tip #2: Bite down on your tongue after each number
Shrewd listener?
Thinking you know the question while it’s still being asked; mainly ignoring context, subtleties, and vocal inflections; disproportionately represented in support functions (i.e. IT, finance, marketing, etc.)
Tip: Get out of your head and listen to the whole question before making assumptions. Your speaker can tell if your gears are turning.
You can find your own listening villain with Oscar’s 7 minute quiz, found here.
Step 3: Be an editor, not a therapist
People very rarely ever say exactly what they mean the first time they say it.
Listen for the keyword “actually”. This indicates that they are finally starting to say what they really want to say.
Your job as a listener is to hear what they mean rather than what they say.
Three replies to help your speaker better define what they mean:
“Tell me more.”
“What else?”
Silence (to give them permission to think their thought through)]]></itunes:summary>
<description ><![CDATA[Key takeaways on how to be a better listener with Oscar Trimboli, Global Listening Leader
Listening is the willingness to have your mind changed.
Listening is situational, relational, and contextual.
Your job as a listener is not to make sense of what the speaker is saying, but to what they are not
In the West, most people are taught to listen for similarities in experiences and beliefs between themselves and the speaker; but a lot more can be learned by listening for differences.
Know your weak spots by pinpointing whether you’re a dramatic listener, a lost listener, an interrupting listener, or a shrewd
Are you giving attention or are you paying attention? Neither is right or wrong; it’s what’s appropriate in the moment.
Step 1: Become aware of your listening filters
Listen not just for similarities but also for differences
Instead of paying attention only to the familiar and what you have in common with the speaker, listen for distinctions and the unfamiliar.
Listening for differences directly leads to more effective business communication since you are keeping your ears open for gaps and shortcomings along your process or in the product or service you are offering.
 

Step 2: Know what kind of “listening villain” you are
Are you a…
Dramatic listener?
You value human connection; you struggle between sympathy and empathy; tend to “hog the spotlight” and make the conversation one-sided
Tip: Be empathetic (i.e. “I acknowledge that this is tough for you.) as opposed to just sympathetic (i.e. “I remember a time when it was tough for me, too.”)
Lost listener?
Easily distracted (especially by electronic gadgets); vague; unsure of your contribution to the conversation
Tip #1: Try switching off your notifications
Tip #2: Drink a glass of water every 30 minutes
Tip #3: Take three deep breaths before entering a conversation
Tip #4: Ask the host, “What is your expectation of me during this meeting?
Interrupting listener?
Hyperfocused on productivity and time
Tip #1: Count “1, 1000; 2, 1000, 3, 1000; etc.” in your head
Tip #2: Bite down on your tongue after each number
Shrewd listener?
Thinking you know the question while it’s still being asked; mainly ignoring context, subtleties, and vocal inflections; disproportionately represented in support functions (i.e. IT, finance, marketing, etc.)
Tip: Get out of your head and listen to the whole question before making assumptions. Your speaker can tell if your gears are turning.
You can find your own listening villain with Oscar’s 7 minute quiz, found here.
Step 3: Be an editor, not a therapist
People very rarely ever say exactly what they mean the first time they say it.
Listen for the keyword “actually”. This indicates that they are finally starting to say what they really want to say.
Your job as a listener is to hear what they mean rather than what they say.
Three replies to help your speaker better define what they mean:
“Tell me more.”
“What else?”
Silence (to give them permission to think their thought through)]]></description>
<enclosure  url='https://play.hubhopper.com/a9daf872d542561fb623bb91d9bba38c.mp3?s=rss-feed'  length='65710000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4306</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051546/perfecting-the-art-of-listening-tips-on-how-to-listen-better-oscar-trimboli.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051546/perfecting-the-art-of-listening-tips-on-how-to-listen-better-oscar-trimboli.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build Great Customer Personas - Interview with Adele Revella</title>
<link >https://listen.hubhopper.com/episode/how-to-build-great-customer-personas-interview-with-adele-revella-1788977419/33051547</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779339</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 02 Jun 2021 04:09:03 +0000</pubDate>
<itunes:summary ><![CDATA[Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation.

Adele has dedicated her attention to ridding the world of terrible personas. In this session, she’ll show you how.

Key takeaways on how to build great customer personas

A buyer persona tells us who your buyer is; but more crucially, it tells you how, when, and why they decide to invest in a solution with you.
Too many marketers are building too many buyer personas. Home in on who you need to impress, the resources they trust, and their expectations on your ability to deliver.
The benefits and promises you make are not sufficiently unique to drive customers to buy from you. What matters more and what they need to know about is your ability to deliver those benefits.
Step 1: Understand your customer’s needs – the five-step thought process every buyer goes through
Initiate: Is it a priority to invest in this now?
Research: What do we need to think about?
Explore: Which companies have what we need?
Assess: Which of these is the best match?
Justify: Can we justify this investment?
 

Step 2: Know who you need to impress
The decision to make a purchase typically starts with an “economic buyer” who assesses the priority of the investment.
From there, a “buying committee” or “lead evaluator” considers all the options and whittles them down to their top choices.
Finally, the economic buyer makes a decision based on the buying committee’s recommendations.
 

Step 3: Know which resources your buyers trust
Economic buyer
Peer interactions
Thought leadership
Business cases
ROI tools
Buying committee/lead evaluator
Peer-sourced use cases
Success stories
Capabilities details
Analyst reports
Customer reviews
Sales interactions
Demos
Trial periods
 

Step 4: Know their expectations on your ability to deliver
The place to be is where your buyer’s needs and your capabilities intersect.
Your buyers don’t care about the benefits as much as they do your ability to deliver those benefits.
 

Step 5: Get on the phone and interview your buyer
Open the conversation with…
“Take me back to the day when you first decided you might need x and tell me what happened.”
 

Step 6: Use the 5 Rings of Buying Insight™ into your persona’s job to make a buying decision
Priority initiatives
Why we initiate this search
Success factors
Outcomes we need to achieve
Perceived barriers
Reasons we don’t buy
Decision criteria
Our questions about your capabilities
Buyer’s journey
Steps we take, resources we trust, personas involved

Q and A on how to build great customer personas
Q: Do personas change over a period of time? If yes, do we need to go through the entire process again and again?

A: Personas change but they don’t change as rapidly as we think. It takes something phenomenal (like a pandemic) to move them to change. Besides, COVID didn’t cause them to change but accelerated the change. And you’ll notice when they do, and that will prompt you to re-interview your buyers.

Q: When does one persona start and another start?

A: Segmentation is probably the hardest topic to talk about. It’s really crucial to understand: Where is the sweet spot in your demographics? The persona tells you how to influence the decision, but you then need to do a correlation to say, “In what size companies, in what industries, in what geographies is this persona present?” You do need to know who to interview.

Q: How do you do interviews if you’re a new company with no buyers or you want to change who’s buying from you?

A: Find people who did purchase, but didn’t purchase from you or even consider you. Get a hold not just of your wins, but also of your losses. In fact, it’s much more valuable to learn from your losses. The ideal scenario, however, is to work with a third-party (Google “qualitative research recruiters) to find buyers who were in the market in the last year but never considered you. They will give you tons of insight into the truth.

Q: Is it only the marketer’s job to define their personas, or is it the whole company’s?

A: The whole company doesn’t need to own the building of the persona; but the whole needs to own solving the needs of the persona.

Q: Do you approach building personas differently if your organization provides a service rather than a product?

A: No, you don’t approach it differently. We are so caught up in products and services. It’s like B2B versus B2C only a little worse. Whether you’re selling a service or a product, you’re solving the buyer’s needs. In fact, if you’re selling a service, it’s even more unlikely that you’re providing a benefit that your competitors don’t already promise.

Q: Can we get an example of the five steps in action?

A: You can go to buyerpersona.com/resources for an example of a buyer persona.]]></itunes:summary>
<description ><![CDATA[Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation.

Adele has dedicated her attention to ridding the world of terrible personas. In this session, she’ll show you how.

Key takeaways on how to build great customer personas

A buyer persona tells us who your buyer is; but more crucially, it tells you how, when, and why they decide to invest in a solution with you.
Too many marketers are building too many buyer personas. Home in on who you need to impress, the resources they trust, and their expectations on your ability to deliver.
The benefits and promises you make are not sufficiently unique to drive customers to buy from you. What matters more and what they need to know about is your ability to deliver those benefits.
Step 1: Understand your customer’s needs – the five-step thought process every buyer goes through
Initiate: Is it a priority to invest in this now?
Research: What do we need to think about?
Explore: Which companies have what we need?
Assess: Which of these is the best match?
Justify: Can we justify this investment?
 

Step 2: Know who you need to impress
The decision to make a purchase typically starts with an “economic buyer” who assesses the priority of the investment.
From there, a “buying committee” or “lead evaluator” considers all the options and whittles them down to their top choices.
Finally, the economic buyer makes a decision based on the buying committee’s recommendations.
 

Step 3: Know which resources your buyers trust
Economic buyer
Peer interactions
Thought leadership
Business cases
ROI tools
Buying committee/lead evaluator
Peer-sourced use cases
Success stories
Capabilities details
Analyst reports
Customer reviews
Sales interactions
Demos
Trial periods
 

Step 4: Know their expectations on your ability to deliver
The place to be is where your buyer’s needs and your capabilities intersect.
Your buyers don’t care about the benefits as much as they do your ability to deliver those benefits.
 

Step 5: Get on the phone and interview your buyer
Open the conversation with…
“Take me back to the day when you first decided you might need x and tell me what happened.”
 

Step 6: Use the 5 Rings of Buying Insight™ into your persona’s job to make a buying decision
Priority initiatives
Why we initiate this search
Success factors
Outcomes we need to achieve
Perceived barriers
Reasons we don’t buy
Decision criteria
Our questions about your capabilities
Buyer’s journey
Steps we take, resources we trust, personas involved

Q and A on how to build great customer personas
Q: Do personas change over a period of time? If yes, do we need to go through the entire process again and again?

A: Personas change but they don’t change as rapidly as we think. It takes something phenomenal (like a pandemic) to move them to change. Besides, COVID didn’t cause them to change but accelerated the change. And you’ll notice when they do, and that will prompt you to re-interview your buyers.

Q: When does one persona start and another start?

A: Segmentation is probably the hardest topic to talk about. It’s really crucial to understand: Where is the sweet spot in your demographics? The persona tells you how to influence the decision, but you then need to do a correlation to say, “In what size companies, in what industries, in what geographies is this persona present?” You do need to know who to interview.

Q: How do you do interviews if you’re a new company with no buyers or you want to change who’s buying from you?

A: Find people who did purchase, but didn’t purchase from you or even consider you. Get a hold not just of your wins, but also of your losses. In fact, it’s much more valuable to learn from your losses. The ideal scenario, however, is to work with a third-party (Google “qualitative research recruiters) to find buyers who were in the market in the last year but never considered you. They will give you tons of insight into the truth.

Q: Is it only the marketer’s job to define their personas, or is it the whole company’s?

A: The whole company doesn’t need to own the building of the persona; but the whole needs to own solving the needs of the persona.

Q: Do you approach building personas differently if your organization provides a service rather than a product?

A: No, you don’t approach it differently. We are so caught up in products and services. It’s like B2B versus B2C only a little worse. Whether you’re selling a service or a product, you’re solving the buyer’s needs. In fact, if you’re selling a service, it’s even more unlikely that you’re providing a benefit that your competitors don’t already promise.

Q: Can we get an example of the five steps in action?

A: You can go to buyerpersona.com/resources for an example of a buyer persona.]]></description>
<enclosure  url='https://play.hubhopper.com/b81fd61d3e559d5501e44d52cbef6234.mp3?s=rss-feed'  length='55650000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3647</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051547/how-to-build-great-customer-personas-interview-with-adele-revella.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051547/how-to-build-great-customer-personas-interview-with-adele-revella.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to tell stories with impact - Jeremy Waite, Communications Designer at IBM</title>
<link >https://listen.hubhopper.com/episode/how-to-tell-stories-with-impact-jeremy-waite-communications-designer-at-ibm-1788977419/33051548</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779410</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 25 May 2021 20:50:51 +0000</pubDate>
<itunes:summary ><![CDATA[Storytelling is one of the best ways for marketers to get their message across.

Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.

This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.

Key takeaways on how to tell stories with impact with Jeremy Waite

- We’re all storytellers and we react best to what’s told to us in the form of stories. Applying this idea to marketing effectively and consistently will skyrocket people’s trust in your brand or business.
- Only four words matter in telling a great story: brevity, levity, clarity, and charity
- Begin your story with these five lines: an outline, a headline, a frontline, a sideline, and a bottom line
- Good storytellers always address the elephant in the room first
- Look for the black swan: the piece of information that changes everything. Go all-in on it when you do. This is the definition of honesty in storytelling.
- Use Jeremy’s 5 Stages of Communications Thinking™ when structuring your story
- Stop trying to be a “well-rounded individual”. Be as weird and imbalanced as you naturally are, and embrace it.
 
Step 1: Forget about telling a story – Start with getting clear on what you’re trying to do

You’re trying to create an emotional connection to make people feel something so that they do You want to drive that emotional connection through the relationship you’re building with your audience.

Whether you’re doing a multimillion-dollar deal or trying to sell a canister of oil, humanize your business.
 
Step 2: Have a strong foundation for your story

Only four words matter in telling a great story: brevity, levity, clarity, and charity
Once you know the story you want to tell, put together these five lines:

An outline - Let your audience know what to expect
A headline - A ten-word statement that encapsulates your story
A front line - The most important point in the story should come first
A side line - A quote or a poem
A bottom line - Your call-to-action
 

Step 3: Acknowledge the elephant in the room – then reveal the black swan
If you don’t do this right away, it’s been proven that most of your listeners will not remember much of your story.
You don’t need to know the answer. You just need to address it.
Engage the audience until you find out what that mythical creature is – the black swan.
This is the piece of information that changes everything.
Talking about the black swan is the definition of honesty in storytelling.
Don’t be afraid to talk openly about the darkness.
Sticking to a PowerPoint presentation doesn’t make it easy for you to go off-script and follow this new train of thought.
Embracing spontaneity is key!]]></itunes:summary>
<description ><![CDATA[Storytelling is one of the best ways for marketers to get their message across.

Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.

This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.

Key takeaways on how to tell stories with impact with Jeremy Waite

- We’re all storytellers and we react best to what’s told to us in the form of stories. Applying this idea to marketing effectively and consistently will skyrocket people’s trust in your brand or business.
- Only four words matter in telling a great story: brevity, levity, clarity, and charity
- Begin your story with these five lines: an outline, a headline, a frontline, a sideline, and a bottom line
- Good storytellers always address the elephant in the room first
- Look for the black swan: the piece of information that changes everything. Go all-in on it when you do. This is the definition of honesty in storytelling.
- Use Jeremy’s 5 Stages of Communications Thinking™ when structuring your story
- Stop trying to be a “well-rounded individual”. Be as weird and imbalanced as you naturally are, and embrace it.
 
Step 1: Forget about telling a story – Start with getting clear on what you’re trying to do

You’re trying to create an emotional connection to make people feel something so that they do You want to drive that emotional connection through the relationship you’re building with your audience.

Whether you’re doing a multimillion-dollar deal or trying to sell a canister of oil, humanize your business.
 
Step 2: Have a strong foundation for your story

Only four words matter in telling a great story: brevity, levity, clarity, and charity
Once you know the story you want to tell, put together these five lines:

An outline - Let your audience know what to expect
A headline - A ten-word statement that encapsulates your story
A front line - The most important point in the story should come first
A side line - A quote or a poem
A bottom line - Your call-to-action
 

Step 3: Acknowledge the elephant in the room – then reveal the black swan
If you don’t do this right away, it’s been proven that most of your listeners will not remember much of your story.
You don’t need to know the answer. You just need to address it.
Engage the audience until you find out what that mythical creature is – the black swan.
This is the piece of information that changes everything.
Talking about the black swan is the definition of honesty in storytelling.
Don’t be afraid to talk openly about the darkness.
Sticking to a PowerPoint presentation doesn’t make it easy for you to go off-script and follow this new train of thought.
Embracing spontaneity is key!]]></description>
<enclosure  url='https://play.hubhopper.com/80afe6545edfaf4fed96f416ea9d232b.mp3?s=rss-feed'  length='65610000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4299</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051548/how-to-tell-stories-with-impact-jeremy-waite-communications-designer-at-ibm.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051548/how-to-tell-stories-with-impact-jeremy-waite-communications-designer-at-ibm.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To PPC Like A Pro - Anu Adegbola, CMO of Brainlabs</title>
<link >https://listen.hubhopper.com/episode/how-to-ppc-like-a-pro-anu-adegbola-cmo-of-brainlabs-1788977419/33051549</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779352</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 18 May 2021 20:38:28 +0000</pubDate>
<itunes:summary ><![CDATA[Key takeaways on how to PPC like a pro
PPC has come a long way since we started, but there are some things in paid search that don’t change.
At the end of the day, your biggest job is to drive traffic, but it also needs to be traffic that brings in the best returns.
If you’re in digital advertising—especially paid search—you’re also very much in tech. It’s not just about writing copy, but using a multitude of tools.
Paid search does not work in a silo nor can it create demand. It is part of a family of digital marketing tactics – SEO, email marketing, brand awareness, etc.
Putting more money into paid search doesn’t always equal more revenue – at some point, you will experience diminishing returns.
2021 is the year of automation and data privacy.
Step 1: Create brand awareness – Paid search on its own can’t create demand
You can create the greatest copy, target the best keywords, and create a stellar landing page; yet get no searches. Why? Because brand awareness is lacking.
If a brand has not done enough activity to pull prospective clients into their funnel, paid search – no matter how big the budget – won’t work.
 

Step 2 : Know your budget and test everything – Paid search is competitive
Be crystal clear on your profit margins, because it will affect your CPCs (Cost Per Click).
This depends on your particular niche. You don’t necessarily want to bid on terms that are not as competitive, and that you’re already showing up for, organically.
Test everything anyway before making decisions on any of your keywords.
 

Step 3: Stay informed – so that industry professionals, especially freelancers, can stay up-to-date in this ever-evolving space
On Twitter…
Follow “#ppcchat”
Follow leaders in the field
Peruse through…
Search Engine Journal
Search Engine Land
The Verge
The Drum]]></itunes:summary>
<description ><![CDATA[Key takeaways on how to PPC like a pro
PPC has come a long way since we started, but there are some things in paid search that don’t change.
At the end of the day, your biggest job is to drive traffic, but it also needs to be traffic that brings in the best returns.
If you’re in digital advertising—especially paid search—you’re also very much in tech. It’s not just about writing copy, but using a multitude of tools.
Paid search does not work in a silo nor can it create demand. It is part of a family of digital marketing tactics – SEO, email marketing, brand awareness, etc.
Putting more money into paid search doesn’t always equal more revenue – at some point, you will experience diminishing returns.
2021 is the year of automation and data privacy.
Step 1: Create brand awareness – Paid search on its own can’t create demand
You can create the greatest copy, target the best keywords, and create a stellar landing page; yet get no searches. Why? Because brand awareness is lacking.
If a brand has not done enough activity to pull prospective clients into their funnel, paid search – no matter how big the budget – won’t work.
 

Step 2 : Know your budget and test everything – Paid search is competitive
Be crystal clear on your profit margins, because it will affect your CPCs (Cost Per Click).
This depends on your particular niche. You don’t necessarily want to bid on terms that are not as competitive, and that you’re already showing up for, organically.
Test everything anyway before making decisions on any of your keywords.
 

Step 3: Stay informed – so that industry professionals, especially freelancers, can stay up-to-date in this ever-evolving space
On Twitter…
Follow “#ppcchat”
Follow leaders in the field
Peruse through…
Search Engine Journal
Search Engine Land
The Verge
The Drum]]></description>
<enclosure  url='https://play.hubhopper.com/9ba9f1654b3467877542bf86a5681941.mp3?s=rss-feed'  length='56360000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3693</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051549/how-to-ppc-like-a-pro-anu-adegbola-cmo-of-brainlabs.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051549/how-to-ppc-like-a-pro-anu-adegbola-cmo-of-brainlabs.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Find Purpose for Your Brand</title>
<link >https://listen.hubhopper.com/episode/how-to-find-purpose-for-your-brand-1788977419/33051550</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779384</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 11 May 2021 20:38:00 +0000</pubDate>
<itunes:summary ><![CDATA[Purpose is all bull, right?
Let’s speak to the elephant in the room – there are some loud voices in the industry speaking out against the concept of brand purpose. Laura started by sharing that brand purpose = brand positioning. Removing the term from the b******t. Laura speaks about this as she wants the team to get sick about hearing the messages they put out into the world.

Your purpose doesn’t have to be the company purpose
Laura dipped into quoting the Queen of Country, Dolly Parton, with ‘Find out who you are and do it on purpose’. The implication here was for Laura, while her role certainly ties into her purpose, on an individual level, she also has other things that drive her. The message here is that’s okay as you can find ways to live your purpose even if the company’s purpose isn’t exactly the same!

Values testing
Ways to help find out about the things that are important about yourself is to try things such as the Barrett Personal Values Assessment and the Saboteurs Assessment. Laura recommended both.

Why, who, what and how
So many people speak about purpose as just the ‘why’. Laura prefers to think of it as ‘the means bu which you make a positive impact in the world’ – therefore grounding it not just in a concept, but also in doing. This moves purpose towards a place of action rather than virtue signalling. That feels good!

How do you find your own purpose?
You’re a world leading expert in yourself. Only you know the truth behind what drives you and what doesn’t. Fundamentally – be honest with yourself!
The person you think of as yourself exists only in you. Seek out feedback on what other people hear from you. However, one tip here, cultivate a ‘square squad’ (basically a list on a post it note of people you really value the opinion of) – to make sure that the feedback you’re getting from people is from people you really value.
You should work for a cause, not for applause. What would you do even if you didn’t get paid? Can you release yourself from needing credit?
How to avoid purpose pitfalls.
Purpose in 2021 is a bit of a buzzword – that’s because purpose marketing sees people jump on the purpose bandwagon. There are some common purpose pitfalls.

The overreach. A car wash claiming to cleanse the spirit of humankind etc etc etc. Overreachers overstate the importance of their thing in the lives of their customers or the impact they can have. Aim high, of course, but also be realistic of what is ‘within your gift’ to offer to the world.
The purpose shower. Companies who realise there is money to be made from purpose, and therefore spray it all over their offerings inauthentically.
The shoehorn. Finding any opportunity to shoehorn purpose into everything. Think Kendall Jenner and Pepsi.]]></itunes:summary>
<description ><![CDATA[Purpose is all bull, right?
Let’s speak to the elephant in the room – there are some loud voices in the industry speaking out against the concept of brand purpose. Laura started by sharing that brand purpose = brand positioning. Removing the term from the b******t. Laura speaks about this as she wants the team to get sick about hearing the messages they put out into the world.

Your purpose doesn’t have to be the company purpose
Laura dipped into quoting the Queen of Country, Dolly Parton, with ‘Find out who you are and do it on purpose’. The implication here was for Laura, while her role certainly ties into her purpose, on an individual level, she also has other things that drive her. The message here is that’s okay as you can find ways to live your purpose even if the company’s purpose isn’t exactly the same!

Values testing
Ways to help find out about the things that are important about yourself is to try things such as the Barrett Personal Values Assessment and the Saboteurs Assessment. Laura recommended both.

Why, who, what and how
So many people speak about purpose as just the ‘why’. Laura prefers to think of it as ‘the means bu which you make a positive impact in the world’ – therefore grounding it not just in a concept, but also in doing. This moves purpose towards a place of action rather than virtue signalling. That feels good!

How do you find your own purpose?
You’re a world leading expert in yourself. Only you know the truth behind what drives you and what doesn’t. Fundamentally – be honest with yourself!
The person you think of as yourself exists only in you. Seek out feedback on what other people hear from you. However, one tip here, cultivate a ‘square squad’ (basically a list on a post it note of people you really value the opinion of) – to make sure that the feedback you’re getting from people is from people you really value.
You should work for a cause, not for applause. What would you do even if you didn’t get paid? Can you release yourself from needing credit?
How to avoid purpose pitfalls.
Purpose in 2021 is a bit of a buzzword – that’s because purpose marketing sees people jump on the purpose bandwagon. There are some common purpose pitfalls.

The overreach. A car wash claiming to cleanse the spirit of humankind etc etc etc. Overreachers overstate the importance of their thing in the lives of their customers or the impact they can have. Aim high, of course, but also be realistic of what is ‘within your gift’ to offer to the world.
The purpose shower. Companies who realise there is money to be made from purpose, and therefore spray it all over their offerings inauthentically.
The shoehorn. Finding any opportunity to shoehorn purpose into everything. Think Kendall Jenner and Pepsi.]]></description>
<enclosure  url='https://play.hubhopper.com/96d10d41ff16f476646ee0fac2b7e4e5.mp3?s=rss-feed'  length='57520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3769</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051550/how-to-find-purpose-for-your-brand.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051550/how-to-find-purpose-for-your-brand.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to acquire your first 100 customers - Asia Orangio, Founder of DemandMaven</title>
<link >https://listen.hubhopper.com/episode/how-to-acquire-your-first-100-customers-asia-orangio-founder-of-demandmaven-1788977419/33051551</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779368</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 28 Apr 2021 02:57:18 +0000</pubDate>
<itunes:summary ><![CDATA[Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you’ve never heard of them and the next second, they’re everywhere you turn.

Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.

Key takeaways on how to acquire your first 100 customers
Your mission: target customers you know so well, you could complete their sentences.
Use a marketing framework that makes sense to you and your team
Focus on filling the gaps in the customer journey
and removing friction
Start thinking bottom of the funnel first – Start with people who have the pain first
Step 1: Know your customer – because that’s how we become more strategic
It may sound obvious, but it’s a step most companies tend to skip
Customer research
Types : Market research / Competitive research / Prospect research / User research
Questions to ask customers: Jobs to be done Questions
What problem / Where have they looked / Time spent on channels / Where do they learn / Previous solutions
Your mission: target customers you know so well, you could complete their sentences.
Step 2 : Identify the gaps – Success Gaps – Objections / Competitive differentiators / Tools needed for Decision Making
You need to have a clear understanding of what your funnel looks like for your company/business. When you know your funnel, your job is to build a rapport with your customers and provide solutions. 
Identifying the gaps, the areas that prevent the customers from signing up. We need to make sure we are responding to those ‘leaks’ in the funnel. Identify the gaps (there will probably be multiple) and focus on filling them.
Where are we not meeting customers halfway in the customer journey/ What’s blocking them from completing the journey?
Top of the funnel – Widest audience / Widest reach – Attract your target audience with a need/problem
Find out missing pages / Lead magnets
Middle of the funnel – More educated about the problem/ need, more educated about the solution
Information customers will need to make a decision /Emails you need to send /What value will you need to add
Bottom of the funnel – Most educated about your solution. i.e. Free trial
What questions do your process / How will you measure performance /Are you currently meeting benchmarks
Step 3: Target the pain – It’s easy to get distracted by people who don’t have pain by starting at the bottom of the funnel.
The question you need to be asking yourself: What was your prospect doing right before they {Insert CTA here}?
Target – Bottom of the funnel = people who want to solve a pain now.
For example, the best project management solutions tool could be what your customer is looking for. First, you’re probably going to go to google I go through 4 or pages. I go through those websites and learn more about them. As the consumer, I then sign up for 5-10 different products because the space is crowded. Or I may go to Capterra and look at the options and reviews. Then I go to social media, look up questions, and ask questions on Trello. That’s 30 minutes of my time, 6 or 7 channels. 6 or 7 opportunities for those companies to be at the top of the funnel.
Step 4: Define the Strategy – How are we going to win, not just a plan
Find alignment in who to target/why to target them /where to find them /how you’re going to execute the strategy /translate into actionable steps.
Be aware when: you’ve got conflicting strategies /not enough resources to execute the plan /nothing really is converting /don’t have clear action items
Step 5: Execute!
There are no silver bullets in marketing and growth 
Execution and focus are the top 2 threats.
You have to execute to get data
Try things, then measure if it works and how well it works.
What if we took a more healthy approach to marketing. Gathering data to inform our strategy. 
Iterate as we go.
Over time things get better and you get closer to your goals 
There HAS to be a feedback loop after the execution.
If you don’t have the time and budget to experiment, then focus on these basics instead
If these 4 things don’t work, it could be poor execution or a longer onboarding process.]]></itunes:summary>
<description ><![CDATA[Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you’ve never heard of them and the next second, they’re everywhere you turn.

Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.

Key takeaways on how to acquire your first 100 customers
Your mission: target customers you know so well, you could complete their sentences.
Use a marketing framework that makes sense to you and your team
Focus on filling the gaps in the customer journey
and removing friction
Start thinking bottom of the funnel first – Start with people who have the pain first
Step 1: Know your customer – because that’s how we become more strategic
It may sound obvious, but it’s a step most companies tend to skip
Customer research
Types : Market research / Competitive research / Prospect research / User research
Questions to ask customers: Jobs to be done Questions
What problem / Where have they looked / Time spent on channels / Where do they learn / Previous solutions
Your mission: target customers you know so well, you could complete their sentences.
Step 2 : Identify the gaps – Success Gaps – Objections / Competitive differentiators / Tools needed for Decision Making
You need to have a clear understanding of what your funnel looks like for your company/business. When you know your funnel, your job is to build a rapport with your customers and provide solutions. 
Identifying the gaps, the areas that prevent the customers from signing up. We need to make sure we are responding to those ‘leaks’ in the funnel. Identify the gaps (there will probably be multiple) and focus on filling them.
Where are we not meeting customers halfway in the customer journey/ What’s blocking them from completing the journey?
Top of the funnel – Widest audience / Widest reach – Attract your target audience with a need/problem
Find out missing pages / Lead magnets
Middle of the funnel – More educated about the problem/ need, more educated about the solution
Information customers will need to make a decision /Emails you need to send /What value will you need to add
Bottom of the funnel – Most educated about your solution. i.e. Free trial
What questions do your process / How will you measure performance /Are you currently meeting benchmarks
Step 3: Target the pain – It’s easy to get distracted by people who don’t have pain by starting at the bottom of the funnel.
The question you need to be asking yourself: What was your prospect doing right before they {Insert CTA here}?
Target – Bottom of the funnel = people who want to solve a pain now.
For example, the best project management solutions tool could be what your customer is looking for. First, you’re probably going to go to google I go through 4 or pages. I go through those websites and learn more about them. As the consumer, I then sign up for 5-10 different products because the space is crowded. Or I may go to Capterra and look at the options and reviews. Then I go to social media, look up questions, and ask questions on Trello. That’s 30 minutes of my time, 6 or 7 channels. 6 or 7 opportunities for those companies to be at the top of the funnel.
Step 4: Define the Strategy – How are we going to win, not just a plan
Find alignment in who to target/why to target them /where to find them /how you’re going to execute the strategy /translate into actionable steps.
Be aware when: you’ve got conflicting strategies /not enough resources to execute the plan /nothing really is converting /don’t have clear action items
Step 5: Execute!
There are no silver bullets in marketing and growth 
Execution and focus are the top 2 threats.
You have to execute to get data
Try things, then measure if it works and how well it works.
What if we took a more healthy approach to marketing. Gathering data to inform our strategy. 
Iterate as we go.
Over time things get better and you get closer to your goals 
There HAS to be a feedback loop after the execution.
If you don’t have the time and budget to experiment, then focus on these basics instead
If these 4 things don’t work, it could be poor execution or a longer onboarding process.]]></description>
<enclosure  url='https://play.hubhopper.com/994750086be5316e49c54f581610eaa9.mp3?s=rss-feed'  length='73670000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4827</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051551/how-to-acquire-your-first-100-customers-asia-orangio-founder-of-demandmaven.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051551/how-to-acquire-your-first-100-customers-asia-orangio-founder-of-demandmaven.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What is a Relationship Marketing Strategy and How Do You Use It?</title>
<link >https://listen.hubhopper.com/episode/what-is-a-relationship-marketing-strategy-and-how-do-you-use-it-1788977419/33051552</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779401</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 21 Apr 2021 02:07:03 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/869136e6c7f69b5cae02d710baf65d24.mp3?s=rss-feed'  length='56780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3720</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051552/what-is-a-relationship-marketing-strategy-and-how-do-you-use-it.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051552/what-is-a-relationship-marketing-strategy-and-how-do-you-use-it.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Fiverr Grew Into a Household Name - Business Success Story</title>
<link >https://listen.hubhopper.com/episode/how-fiverr-grew-into-a-household-name-business-success-story-1788977419/33051553</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779348</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 13 Apr 2021 20:37:47 +0000</pubDate>
<itunes:summary ><![CDATA[Fiverrs Journey to building a household name – Liron Smadja, Senior Director of Global Brand Marketing
Notes from Amon Kiplagat – thank you!!

Viral Age ( 2010 – 2014 )
Understand your positioning
Start with Google trends
Look at reviews to see what people love and what people don’t love
Look at Reddit to see conversations about what people like and don’t like
Tools: Glimpse, Google alerts, FAQ Fox & Product Hunt
Milk every opportunity/win to reach out to people to build trust and validate what you’re doing
Build Word of Mouth through your product. Customer referrals, Affiliate programs
Run like a hamster to meet & connect with your customers to build a community
Conversion Age ( 2014 – 2017 )
Be customer-oriented – Do your research into your customers –
A/B Test to get more insight into your customers.
Continuously A/B Test. It’s never-ending.
Tools: Unbounce, Typeform
Your core business competence is important.
It’s not what you think you are it’s what your customers think you are.
Focus on the Prize – The end goal
Branding Age ( 2017 – 2021 )
Stop talking about your product and more about what you stand for. The best brands:
Change the perception of the world: what do you offer the world
Aren’t just differentiated; They make a difference
Engage people’s emotions & Help people help themselves
Clearly define & Know your target audience
Focus on telling your customer stories to build an authentic brand
Be real and authentic
Find out who cares
Make people feel something
“That’s so me” – I relate to that.
Make trust your Northern Star
Focus on your customer journey and tell your story
Target on belonging
Make your audience feel like they belong to something bigger.
Keep growing, Keep learning & Stay Curious
Tools: Fiverr, Zest, BookLets, Mentor List, Really Good Emails, Muzli]]></itunes:summary>
<description ><![CDATA[Fiverrs Journey to building a household name – Liron Smadja, Senior Director of Global Brand Marketing
Notes from Amon Kiplagat – thank you!!

Viral Age ( 2010 – 2014 )
Understand your positioning
Start with Google trends
Look at reviews to see what people love and what people don’t love
Look at Reddit to see conversations about what people like and don’t like
Tools: Glimpse, Google alerts, FAQ Fox & Product Hunt
Milk every opportunity/win to reach out to people to build trust and validate what you’re doing
Build Word of Mouth through your product. Customer referrals, Affiliate programs
Run like a hamster to meet & connect with your customers to build a community
Conversion Age ( 2014 – 2017 )
Be customer-oriented – Do your research into your customers –
A/B Test to get more insight into your customers.
Continuously A/B Test. It’s never-ending.
Tools: Unbounce, Typeform
Your core business competence is important.
It’s not what you think you are it’s what your customers think you are.
Focus on the Prize – The end goal
Branding Age ( 2017 – 2021 )
Stop talking about your product and more about what you stand for. The best brands:
Change the perception of the world: what do you offer the world
Aren’t just differentiated; They make a difference
Engage people’s emotions & Help people help themselves
Clearly define & Know your target audience
Focus on telling your customer stories to build an authentic brand
Be real and authentic
Find out who cares
Make people feel something
“That’s so me” – I relate to that.
Make trust your Northern Star
Focus on your customer journey and tell your story
Target on belonging
Make your audience feel like they belong to something bigger.
Keep growing, Keep learning & Stay Curious
Tools: Fiverr, Zest, BookLets, Mentor List, Really Good Emails, Muzli]]></description>
<enclosure  url='https://play.hubhopper.com/33ea16b0b011b002fec6cf6fd069f212.mp3?s=rss-feed'  length='56040000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3672</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051553/how-fiverr-grew-into-a-household-name-business-success-story.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051553/how-fiverr-grew-into-a-household-name-business-success-story.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Build Your Website to 1.5+ Million Search Visits Like Ahrefs - Tim Soulo</title>
<link >https://listen.hubhopper.com/episode/how-to-build-your-website-to-15-million-search-visits-like-ahrefs-tim-soulo-1788977419/33051554</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779418</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 06 Apr 2021 20:36:29 +0000</pubDate>
<itunes:summary ><![CDATA[How do you build traffic to your website – key takeaways:
Is SEO for your business?
SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels.

On SEO hacks
One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks.

Is your content marketing tied back to the business?
Ahrefs have a three-level scoring system for blog posts, and whether the content they are producing is aligned to their business. Every post Ahrefs produce will be aligned against these levels. Ultimately, as marketers, the goal isn’t just to drive traffic, but traffic that converts. Having these levels also enables you to gain greater focus on what you are producing, as you are no longer just producing random bits of content for the sake of traffic, but you’re doing so with purpose.

Level 3 – The problem you’re writing about is a perfect fit for the product/service you offer. You can tie what you do into the blog post perfectly, and use the content to both establish credibility, but also likely, sell.
Level 2 – The product/service you offer is a partial solution for the problem you’re writing about, but not *critical*, as in level three. At this level, you can still speak about your product/service, but it is less well linked into what you are doing.
Level 1 – At this level, what you’re writing about has a loose tie in to what you sell/offer, but it’s not a close fit. At this level, it would be hard to convert traffic off the back of someone landing on your page – even if it’s good for your traffic stats.
How do you find time for content creation?
Creation of content can be seen through two lenses. The first is time ‘spent’ and the second is time ‘invested’. Tim gave the example of a blog post he wrote a number of years ago that required him to get in touch with 500 different people to ask them to share their Google Analytics data, so he could investigate the ROI of guest posting. Years on, this post has still not been superseded at the top of Google for its ranking terms because no one else has put in the same amount of work to create something as valuable. Time invested in content where the author behaves more like a journalist than a copywriter yields results.

How do you convince cynical members of your company of the value of investing in SEO?
Simply, then the competition is capturing free results that you are not.

How do you measure the value of SEO?
Measurement of the impact of SEO and Content Marketing is not as simple as it seems. Tim points to at least 10 different ways content affect his business, but it would be difficult to attribute success to them. At Ahrefs, they don’t actually measure these things as a result!

 

What are the fundamentals of SEO?
With so many SEO strategies/tactics/gurus/trends pulling you in many different directions, it can be hard to keep up. So instead, Tim encouraged the audience to focus on four fundamentals, before worrying about trends or the things the gurus tell s.

Celeste summed them up in this tweet for us.]]></itunes:summary>
<description ><![CDATA[How do you build traffic to your website – key takeaways:
Is SEO for your business?
SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels.

On SEO hacks
One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks.

Is your content marketing tied back to the business?
Ahrefs have a three-level scoring system for blog posts, and whether the content they are producing is aligned to their business. Every post Ahrefs produce will be aligned against these levels. Ultimately, as marketers, the goal isn’t just to drive traffic, but traffic that converts. Having these levels also enables you to gain greater focus on what you are producing, as you are no longer just producing random bits of content for the sake of traffic, but you’re doing so with purpose.

Level 3 – The problem you’re writing about is a perfect fit for the product/service you offer. You can tie what you do into the blog post perfectly, and use the content to both establish credibility, but also likely, sell.
Level 2 – The product/service you offer is a partial solution for the problem you’re writing about, but not *critical*, as in level three. At this level, you can still speak about your product/service, but it is less well linked into what you are doing.
Level 1 – At this level, what you’re writing about has a loose tie in to what you sell/offer, but it’s not a close fit. At this level, it would be hard to convert traffic off the back of someone landing on your page – even if it’s good for your traffic stats.
How do you find time for content creation?
Creation of content can be seen through two lenses. The first is time ‘spent’ and the second is time ‘invested’. Tim gave the example of a blog post he wrote a number of years ago that required him to get in touch with 500 different people to ask them to share their Google Analytics data, so he could investigate the ROI of guest posting. Years on, this post has still not been superseded at the top of Google for its ranking terms because no one else has put in the same amount of work to create something as valuable. Time invested in content where the author behaves more like a journalist than a copywriter yields results.

How do you convince cynical members of your company of the value of investing in SEO?
Simply, then the competition is capturing free results that you are not.

How do you measure the value of SEO?
Measurement of the impact of SEO and Content Marketing is not as simple as it seems. Tim points to at least 10 different ways content affect his business, but it would be difficult to attribute success to them. At Ahrefs, they don’t actually measure these things as a result!

 

What are the fundamentals of SEO?
With so many SEO strategies/tactics/gurus/trends pulling you in many different directions, it can be hard to keep up. So instead, Tim encouraged the audience to focus on four fundamentals, before worrying about trends or the things the gurus tell s.

Celeste summed them up in this tweet for us.]]></description>
<enclosure  url='https://play.hubhopper.com/00df5eda212330a20e76bff650a17def.mp3?s=rss-feed'  length='56480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3701</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051554/how-to-build-your-website-to-15-million-search-visits-like-ahrefs-tim-soulo.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051554/how-to-build-your-website-to-15-million-search-visits-like-ahrefs-tim-soulo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Dave Harland: How to Write Engaging Stories for Social Media</title>
<link >https://listen.hubhopper.com/episode/dave-harland-how-to-write-engaging-stories-for-social-media-1788977419/33051555</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779379</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 30 Mar 2021 20:39:21 +0000</pubDate>
<itunes:summary ><![CDATA[Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever.

Dave Harland has dedicated his professional life to writing great copy: and he does it so well!

In this talk, Dave shares his tips and tricks for writing great copy for social media.

How to write engaging stories for social media, with Dave Harland, The Word Man
“Roads, Where we’re going, we don’t need Roads”. This classic line from Back to the Future.

This line is a really nice link to this talk because if you’re a marketer who’s never really studied the ins and outs of storytelling, and you type into google “storytelling for marketers” or “brand storytelling” it can all get overwhelming fast. You’ll see people talking about things like:

Story arcs
And narratives
And characters
And conflict
And climax
And a load of stuff it takes ages to really get your head around.

But if you just want to jump right in, you just need to know how to do a catchy beginning, an interesting middle and a solid ending – the basic stuff, that you learnt in primary school. So that’s what Dave shared – some dead easy methods to get that three-part structure right.

So let’s establish upfront – what makes a story engaging?

It captures attention – opening with a strong hook
It makes people read to the end – Keep the level of interest right the way to the end
Get them to do something, feel something or think something – Make the reader take some type of action or learn something new.
Make your stories about your readers unless you can make it weird
Stop trying to do too much with your stories, focus on one thing and do it well.
Why is storytelling useful on social media?
It doesn’t feel like selling – takes a way the pressure of selling
Makes your boring stuff exciting – No one cares about your products
People remember stories – Weave them into a nice narrative your customers will never forget
Plus there’re stories in everything – never ever run out of material
What makes a social media post ‘engaging’?
It’s a bit of a buzzword. Someone’s probably said it to you at one time or another “our stuff needs to be more engaging”.

However, in its simplest terms, engaging social media stories all have these three elements…

Captures attention – Open with a strong hook
Makes people read to the end – Keep the level of interest right the way to the end
Get them to do something, feel something or think something – Make the reader take some type of action or learn something new.
Formula to Engaging Storytelling
Start with an unusual quote. – Funny, intriguing, relatable, obscure.
Add quotes it makes things little more believe-able, Change opinions & make quotes funny.
Explain what it means in a relatable way.
Keep your language simple.
And use selectively descriptive adjectives to make stories more vivid.
Make the penny drop and go in for the kill – give the knockout punch 

Building an analogy for a story

What people is your customer having?
Go specific on one thing that solves it.
Make up a scenario where you can illustrate the importance of that one thing.
Create a setting for it and some characters. – Bring it to life and make it real
Be randomly strange – Keep people guessing to keep them engaging. – Add a bit more intrigue

Why no CTA in stories
Positions you as the expert. – Giving your advice for free
Build trust – People learn and grow to trust you.
People get in touch when they’re ready – Leave the decision on the readers court when they are ready to buy.
Stops you sounding too salesy. – Can help elevate your value]]></itunes:summary>
<description ><![CDATA[Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever.

Dave Harland has dedicated his professional life to writing great copy: and he does it so well!

In this talk, Dave shares his tips and tricks for writing great copy for social media.

How to write engaging stories for social media, with Dave Harland, The Word Man
“Roads, Where we’re going, we don’t need Roads”. This classic line from Back to the Future.

This line is a really nice link to this talk because if you’re a marketer who’s never really studied the ins and outs of storytelling, and you type into google “storytelling for marketers” or “brand storytelling” it can all get overwhelming fast. You’ll see people talking about things like:

Story arcs
And narratives
And characters
And conflict
And climax
And a load of stuff it takes ages to really get your head around.

But if you just want to jump right in, you just need to know how to do a catchy beginning, an interesting middle and a solid ending – the basic stuff, that you learnt in primary school. So that’s what Dave shared – some dead easy methods to get that three-part structure right.

So let’s establish upfront – what makes a story engaging?

It captures attention – opening with a strong hook
It makes people read to the end – Keep the level of interest right the way to the end
Get them to do something, feel something or think something – Make the reader take some type of action or learn something new.
Make your stories about your readers unless you can make it weird
Stop trying to do too much with your stories, focus on one thing and do it well.
Why is storytelling useful on social media?
It doesn’t feel like selling – takes a way the pressure of selling
Makes your boring stuff exciting – No one cares about your products
People remember stories – Weave them into a nice narrative your customers will never forget
Plus there’re stories in everything – never ever run out of material
What makes a social media post ‘engaging’?
It’s a bit of a buzzword. Someone’s probably said it to you at one time or another “our stuff needs to be more engaging”.

However, in its simplest terms, engaging social media stories all have these three elements…

Captures attention – Open with a strong hook
Makes people read to the end – Keep the level of interest right the way to the end
Get them to do something, feel something or think something – Make the reader take some type of action or learn something new.
Formula to Engaging Storytelling
Start with an unusual quote. – Funny, intriguing, relatable, obscure.
Add quotes it makes things little more believe-able, Change opinions & make quotes funny.
Explain what it means in a relatable way.
Keep your language simple.
And use selectively descriptive adjectives to make stories more vivid.
Make the penny drop and go in for the kill – give the knockout punch 

Building an analogy for a story

What people is your customer having?
Go specific on one thing that solves it.
Make up a scenario where you can illustrate the importance of that one thing.
Create a setting for it and some characters. – Bring it to life and make it real
Be randomly strange – Keep people guessing to keep them engaging. – Add a bit more intrigue

Why no CTA in stories
Positions you as the expert. – Giving your advice for free
Build trust – People learn and grow to trust you.
People get in touch when they’re ready – Leave the decision on the readers court when they are ready to buy.
Stops you sounding too salesy. – Can help elevate your value]]></description>
<enclosure  url='https://play.hubhopper.com/a52f295f562e4a00c3eead77fa0d4153.mp3?s=rss-feed'  length='58770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3851</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051555/dave-harland-how-to-write-engaging-stories-for-social-media.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051555/dave-harland-how-to-write-engaging-stories-for-social-media.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Loyalty Marketing: How to Win Customer Loyalty Through Two-Way Customer Relationships</title>
<link >https://listen.hubhopper.com/episode/loyalty-marketing-how-to-win-customer-loyalty-through-two-way-customer-relationships-1788977419/33051556</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779406</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 Mar 2021 21:36:39 +0000</pubDate>
<itunes:summary ><![CDATA[So we say we know our customer.
We know their personas. We know people’s age and income, what they buy, when they click… So, we know them, right?

But we don’t think about them as we think about our best friends. Because if our friends ghosted us, we would find out why. 

So if we are honest, we don’t really know our customers. And if we don’t know them, how can we expect them to be loyal? In this webinar, Marisa helps you with practical tips.

Key Takeaways on how to build customer loyalty
Even though we like to think as much, having personas isn’t really thinking about your customers. Because when you think of your best friend, or your mum – you don’t think about their buyer profile or demographics, you think of their values and who they are as a person. It’s great to pick up that attitude for your customers, too!
For the most part, customers don’t really tell you what they are really feeling & thinking. They just leave. Think of the times you had a bad haircut and said… “yeah it’s great”
Marisa has found doing less stuff is better in marketing and customer experience. Just like David Hieatt a few weeks ago 
3 tactics to start understanding what your customers are really thinking
Chat In real life. Marisa, in a new role as a Head of Marketing, pointed to this being the single most useful activity she’s embarked on since taking on a new role.
Getting curious about bad reviews. There was a great quote that came in the chat… “Innovation never came from happy customers”. 
Have an attitude of making sure you’re searching for what’s not being said or felt. Not just in your business environment – realise the rest of the world continues outside of your business environment.
How to find what’s not being said by your customers
First, and simply, just by bothering to think about your customer’s feelings. If people are unsubscribing or not reacting to your stuff – don’t just keep telling them how amazing you are. Ask them what you can do better!
Second, figure out ways you can help each other – by listening to customers better, Bloom & Wild helped their customers have a better experience of their product, but also opened up the company to doing better marketing themselves.
Storytelling gives your benefits and features context. Just make sure you’re being human about it. (It doesn’t have to be Pixar level)
How to get the most from one on one customer chats.
Decide what counts when asking your customers what they want.
Figure out what you don’t know about your customers rather than just asking them the usual questions everyone asks.
Ask big & broad questions so you can figure out what is actually going on.
Aim to learn more about them. Not how they feel about you. (PREACH! )]]></itunes:summary>
<description ><![CDATA[So we say we know our customer.
We know their personas. We know people’s age and income, what they buy, when they click… So, we know them, right?

But we don’t think about them as we think about our best friends. Because if our friends ghosted us, we would find out why. 

So if we are honest, we don’t really know our customers. And if we don’t know them, how can we expect them to be loyal? In this webinar, Marisa helps you with practical tips.

Key Takeaways on how to build customer loyalty
Even though we like to think as much, having personas isn’t really thinking about your customers. Because when you think of your best friend, or your mum – you don’t think about their buyer profile or demographics, you think of their values and who they are as a person. It’s great to pick up that attitude for your customers, too!
For the most part, customers don’t really tell you what they are really feeling & thinking. They just leave. Think of the times you had a bad haircut and said… “yeah it’s great”
Marisa has found doing less stuff is better in marketing and customer experience. Just like David Hieatt a few weeks ago 
3 tactics to start understanding what your customers are really thinking
Chat In real life. Marisa, in a new role as a Head of Marketing, pointed to this being the single most useful activity she’s embarked on since taking on a new role.
Getting curious about bad reviews. There was a great quote that came in the chat… “Innovation never came from happy customers”. 
Have an attitude of making sure you’re searching for what’s not being said or felt. Not just in your business environment – realise the rest of the world continues outside of your business environment.
How to find what’s not being said by your customers
First, and simply, just by bothering to think about your customer’s feelings. If people are unsubscribing or not reacting to your stuff – don’t just keep telling them how amazing you are. Ask them what you can do better!
Second, figure out ways you can help each other – by listening to customers better, Bloom & Wild helped their customers have a better experience of their product, but also opened up the company to doing better marketing themselves.
Storytelling gives your benefits and features context. Just make sure you’re being human about it. (It doesn’t have to be Pixar level)
How to get the most from one on one customer chats.
Decide what counts when asking your customers what they want.
Figure out what you don’t know about your customers rather than just asking them the usual questions everyone asks.
Ask big & broad questions so you can figure out what is actually going on.
Aim to learn more about them. Not how they feel about you. (PREACH! )]]></description>
<enclosure  url='https://play.hubhopper.com/2d946cf577a6948454bc4bf23dfeab9a.mp3?s=rss-feed'  length='55620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3645</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051556/loyalty-marketing-how-to-win-customer-loyalty-through-two-way-customer-relationships.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051556/loyalty-marketing-how-to-win-customer-loyalty-through-two-way-customer-relationships.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Don\&apos;t be Brave. Be Right., Giles Edwards &amp; Ryan Wallman</title>
<link >https://listen.hubhopper.com/episode/dont-be-brave-be-right-giles-edwards-ryan-wallman-1788977419/33051557</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779413</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 16 Mar 2021 21:40:03 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/1b63da2022083047db23497011aabc61.mp3?s=rss-feed'  length='56080000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3675</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051557/dont-be-brave-be-right-giles-edwards-ryan-wallman.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051557/dont-be-brave-be-right-giles-edwards-ryan-wallman.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What Have We Learned From Creating a Industry Leading Marketing Podcast?</title>
<link >https://listen.hubhopper.com/episode/what-have-we-learned-from-creating-a-industry-leading-marketing-podcast-1788977419/33051558</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779372</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Mar 2021 21:38:24 +0000</pubDate>
<itunes:summary ><![CDATA[Eve Young and Theo Watt are the co-hosts of Social Minds, an industry-leading social media lead podcast. 

They’ve been going for three years now, and as a listener, I’ve been consistently impressed by the quality of guests and insight they’ve been able to deliver to their audience.

Their reward is an audience willing to hear their message, relationships for their agency, and being placed at the heart of the conversation around social. So how do they do it?

Let’s start with a mindset
Even though Eve and Theo ‘do’ a social media podcast, attitude and ethos have always been so much more important. 

They recognised that much of the industry chatter is laced with buzzwords and hard to access the content. For them – it’s about making the content accessible, with real actionable insights: either through case studies or by hearing from industry experts. 

Eve sums this up as community first, a platform for experts second, and lastly, it’s about the podcast. For anyone starting a podcast – this speaks to knowing why you’re doing and not getting too wrapped up in the idea of it being a podcast, but instead a way to convey a view or information into the world.

What does your podcast stand for?
So why do podcasts fail?
Two reasons. 

Impatience, and not having a compelling hook. Let’s look into those. 

Personally, I love John Espirian’s outlook of having a 30-month mindset when it comes to building something special. Theo mentioned that it was around 50 episodes deep that he felt like it really started to click for Social Minds. 

So far as the hook goes – Eve recommends finding a space that other people aren’t covering already – or at least finding a point a view that is different in the industry. In the case of Social Minds, they had first movers advantage on Social Media. However, you can explore the Apple Podcasts and Chartable charts to research what is working, what isn’t, and what is out there already.

So you’re ready to get going with your podcast?
Launch with a bank of episodes! Theo recommends recording 5 episodes upfront – Eve points to an experiment run by Chris Williamson of The Modern Wisdom podcast where he shifted his podcast regularity from one to three episodes per week and saw his podcast shoot up the charts.

Also important is your format – what does your podcast look and feel like, how long is it? Do you have guests?

It’s not good enough to pick up your mic and just start talking, unless you’re a celebrity or influencer who people already love. When it comes to picking your format, start with sustainability: can you keep up your format? Is there room for more than one format? For example, Social Minds have both interview style and short news style chats.

Ultimately Eve points to podcasting success to be a slow burn. 

How do you find podcast guests?
Eve and Theo point to being picky with guests. Default to the authenticity and values of your podcast – rather than big names. Theo provides the reassuring point that there are plenty of guests out there who are willing to get involved who will suit you and your audience.

Eve & Theo use Linkedin for outreach. It’s classic relationship building – nothing sophisticated, but it makes sense. Secondly, they always ask their best guests who might be a good person to speak on the podcasts – meaning they benefit from an immediate broadening of their network, taking the podcast in directions even Eve & Theo didn’t expect themselves.

How can you be a great podcast host?
People respond to people. They don’t respond to a brand, so always take the time to work on improving being a great host. 

Eve has a few rules: 

Know when to speak, and when to shut up
Be in two places at once: it’s your job to be the voice of the audience, not just yourself. For example, if a guest uses a bit of jargon the audience might not understand – it’s up to you to take one for the team and ask the ‘stupid questions’
Get comfortable with discomfort: be okay with interrupting people. Challenge perceptions. Interrogate like a journalist.
And finally – how to market your podcast
60 – 70% of a podcast’s success comes down to the marketing of the podcast. If no-one hears the podcast: the sweating you’ve done over audio quality and guest curation won’t matter. 

More than that – don’t just distribute your podcast, make it a pillar of your content marketing. Theo now sees the podcasts they record as simply a hub for the rest of their content strategy – not just the podcast in itself.
How to use podcast content
Theo and Eve covered this, and so much more in our full episode, found above, or on The Marketing Meetup Podcast :).]]></itunes:summary>
<description ><![CDATA[Eve Young and Theo Watt are the co-hosts of Social Minds, an industry-leading social media lead podcast. 

They’ve been going for three years now, and as a listener, I’ve been consistently impressed by the quality of guests and insight they’ve been able to deliver to their audience.

Their reward is an audience willing to hear their message, relationships for their agency, and being placed at the heart of the conversation around social. So how do they do it?

Let’s start with a mindset
Even though Eve and Theo ‘do’ a social media podcast, attitude and ethos have always been so much more important. 

They recognised that much of the industry chatter is laced with buzzwords and hard to access the content. For them – it’s about making the content accessible, with real actionable insights: either through case studies or by hearing from industry experts. 

Eve sums this up as community first, a platform for experts second, and lastly, it’s about the podcast. For anyone starting a podcast – this speaks to knowing why you’re doing and not getting too wrapped up in the idea of it being a podcast, but instead a way to convey a view or information into the world.

What does your podcast stand for?
So why do podcasts fail?
Two reasons. 

Impatience, and not having a compelling hook. Let’s look into those. 

Personally, I love John Espirian’s outlook of having a 30-month mindset when it comes to building something special. Theo mentioned that it was around 50 episodes deep that he felt like it really started to click for Social Minds. 

So far as the hook goes – Eve recommends finding a space that other people aren’t covering already – or at least finding a point a view that is different in the industry. In the case of Social Minds, they had first movers advantage on Social Media. However, you can explore the Apple Podcasts and Chartable charts to research what is working, what isn’t, and what is out there already.

So you’re ready to get going with your podcast?
Launch with a bank of episodes! Theo recommends recording 5 episodes upfront – Eve points to an experiment run by Chris Williamson of The Modern Wisdom podcast where he shifted his podcast regularity from one to three episodes per week and saw his podcast shoot up the charts.

Also important is your format – what does your podcast look and feel like, how long is it? Do you have guests?

It’s not good enough to pick up your mic and just start talking, unless you’re a celebrity or influencer who people already love. When it comes to picking your format, start with sustainability: can you keep up your format? Is there room for more than one format? For example, Social Minds have both interview style and short news style chats.

Ultimately Eve points to podcasting success to be a slow burn. 

How do you find podcast guests?
Eve and Theo point to being picky with guests. Default to the authenticity and values of your podcast – rather than big names. Theo provides the reassuring point that there are plenty of guests out there who are willing to get involved who will suit you and your audience.

Eve & Theo use Linkedin for outreach. It’s classic relationship building – nothing sophisticated, but it makes sense. Secondly, they always ask their best guests who might be a good person to speak on the podcasts – meaning they benefit from an immediate broadening of their network, taking the podcast in directions even Eve & Theo didn’t expect themselves.

How can you be a great podcast host?
People respond to people. They don’t respond to a brand, so always take the time to work on improving being a great host. 

Eve has a few rules: 

Know when to speak, and when to shut up
Be in two places at once: it’s your job to be the voice of the audience, not just yourself. For example, if a guest uses a bit of jargon the audience might not understand – it’s up to you to take one for the team and ask the ‘stupid questions’
Get comfortable with discomfort: be okay with interrupting people. Challenge perceptions. Interrogate like a journalist.
And finally – how to market your podcast
60 – 70% of a podcast’s success comes down to the marketing of the podcast. If no-one hears the podcast: the sweating you’ve done over audio quality and guest curation won’t matter. 

More than that – don’t just distribute your podcast, make it a pillar of your content marketing. Theo now sees the podcasts they record as simply a hub for the rest of their content strategy – not just the podcast in itself.
How to use podcast content
Theo and Eve covered this, and so much more in our full episode, found above, or on The Marketing Meetup Podcast :).]]></description>
<enclosure  url='https://play.hubhopper.com/4cf69682b940aa2d85cf06c65ff473d7.mp3?s=rss-feed'  length='56840000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3725</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051558/what-have-we-learned-from-creating-a-industry-leading-marketing-podcast.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051558/what-have-we-learned-from-creating-a-industry-leading-marketing-podcast.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The things I have learned over years of marketing with Martin George, Customer Director of Waitrose</title>
<link >https://listen.hubhopper.com/episode/the-things-i-have-learned-over-years-of-marketing-with-martin-george-customer-director-of-waitrose-1788977419/33051559</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779432</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 02 Mar 2021 21:40:37 +0000</pubDate>
<itunes:summary ><![CDATA[What does it take to build a successful career in marketing? We asked Martin George, Customer Director of Waitrose. 
Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket’s marketing operations.

And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office.

In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.]]></itunes:summary>
<description ><![CDATA[What does it take to build a successful career in marketing? We asked Martin George, Customer Director of Waitrose. 
Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket’s marketing operations.

And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office.

In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.]]></description>
<enclosure  url='https://play.hubhopper.com/068fbac732923cc30ee660ffb5ba02e4.mp3?s=rss-feed'  length='56160000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3680</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051559/the-things-i-have-learned-over-years-of-marketing-with-martin-george-customer-director-of-waitrose.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051559/the-things-i-have-learned-over-years-of-marketing-with-martin-george-customer-director-of-waitrose.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to create incredible email campaigns - David Hieatt, Hiut Denim &amp; The Do Lectures</title>
<link >https://listen.hubhopper.com/episode/how-to-create-incredible-email-campaigns-david-hieatt-hiut-denim-the-do-lectures-1788977419/33051560</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779350</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 24 Feb 2021 03:40:32 +0000</pubDate>
<itunes:summary ><![CDATA[In 2012, when David Hieatt opened Hiut Denim with his wife, Clare, the company experienced a flurry of orders that saw them swamped for 6 months worth of orders in a week.

It was overwhelming – so David did something he would come to regret: he turned off the Hiut Denim website, and put all his energy into producing the jeans that had already been ordered.

Once the orders had been fulfilled, it was time to start selling again. But, one problem: there was noone waiting for them to reopen and staff had to be paid in a couple of weeks.

So, David did something that would change the history of Hiut Denim and his other business, The Do Lectures. He started a newsletter as he had noticed this was the 20% of activity that was driving 80% of revenue.

The rest, as they say, is history.

A question and answer session with David Hieatt
Q: Why do you like email marketing so much, David?
A: If you invest in it, give it attention time and love, and respect your customer, it’s the most useful tool it is. I like it because email isn’t cool. Instagram feeds matter more to most people. But the thing about email is it just works.

Q: Newsletters take time to build and grow. How did you build the initial subscribers?

A: People will always talk about quick growth. For me, the way to think about this is that your newsletter is a relationship. It’s like a tale of two friends.

You have one friend, who, when they call you know they want something.

When they call, how do you feel?

You have another friend who calls just to tell you about this cool thing they have just found out about. For a chat. To find out about your day.

When you’re busy, who do you want to take the call from?

My philosophy on email isn’t just about driving sales from email – it’s about being the friend that people want to hear from. This philosophy let me to write the book Do/Open.

Q: Something you speak about and do. You have 2 types of newsletters, don’t you?
A; The mistake people make is being clear. Selling is one thing, sharing is another. It’s common sense. When you’re selling – sell! When you’re sharing, share. Don’t get caught in the middle.
People often start newsletters, say they don’t work, and then stop. Thank goodness we don’t judge the acorn in the same way. These things do take time. This is a community you are serving. Have 2 emails. 1 for sharing info, 1 for selling. Keep them separate

Q: That’s such a good point. But you are famed for your storytelling. Presumably how you sell isn’t just an overt deals email? When you are selling, do you also sell based on stories?
A: Well yeah because people buy into the stories. We have to tell the stories so people understand why we charge what we do. We happen to have the best jeans, the best materials. The best jeans makers. The process is in the house. So yes we tell them all about the type of jeans, and the way its made, and all about the factory journey. If you are selling on price, you are in a terrible business.

A lot of people judge the quality of the business based on the numbers. But honestly, I don’t care. I look at the numbers in a different way, when we are doing interesting things, interesting things happen. You don’t need to worry about sales when you’re doing interesting things.

I think people look at it in the wrong way. It’s not about numbers, and increasing profits by 20%, I care more that the team grow as humans. That we do things that are interesting.

Q: You have a team meeting on Mondays, where you go through numbers. So what do you look at there?
A: Actually, it’s Wednesday morning that’s a creative breakfast. In these meetings, we each share 1 thing: the most interesting thing you’ve found that week. People share what they like, why they find it interesting and bring it in at the Wednesday meeting. This meeting is used as the inspiration behind our emails. In these sessions, we have to explain why we thought this thing was interesting, so we each put the work into finding genuinely interesting things – it’s amazing as people actually get quite competitive about it all! 

Q: David Hieatt on building teams…
A: All I’m trying to do is grow people. That’s what matters. The more I can get them to learn. People leave companies when they’re bored. It’s not because of they want more money. That’s a lie.

Tthis keeps them interested. People won’t remember you for how much money you’ve made, but how many people you’ve helped

Q: How would you go about building up your mailing list in the first place?
A: I actually hate those awful things that work, like competitions, and pop-ups. So we do those things, even if we don’t want to.
However, the things that will build a list is giving it a lot of time, love, consistency and belief. Turn up and do the hard work. Even when things go well, fight complacency. Especially when things are going well. Never settle.
It’s about being totally authentic. Doing things for the benefit of the community. Putting love and time and energy into it.]]></itunes:summary>
<description ><![CDATA[In 2012, when David Hieatt opened Hiut Denim with his wife, Clare, the company experienced a flurry of orders that saw them swamped for 6 months worth of orders in a week.

It was overwhelming – so David did something he would come to regret: he turned off the Hiut Denim website, and put all his energy into producing the jeans that had already been ordered.

Once the orders had been fulfilled, it was time to start selling again. But, one problem: there was noone waiting for them to reopen and staff had to be paid in a couple of weeks.

So, David did something that would change the history of Hiut Denim and his other business, The Do Lectures. He started a newsletter as he had noticed this was the 20% of activity that was driving 80% of revenue.

The rest, as they say, is history.

A question and answer session with David Hieatt
Q: Why do you like email marketing so much, David?
A: If you invest in it, give it attention time and love, and respect your customer, it’s the most useful tool it is. I like it because email isn’t cool. Instagram feeds matter more to most people. But the thing about email is it just works.

Q: Newsletters take time to build and grow. How did you build the initial subscribers?

A: People will always talk about quick growth. For me, the way to think about this is that your newsletter is a relationship. It’s like a tale of two friends.

You have one friend, who, when they call you know they want something.

When they call, how do you feel?

You have another friend who calls just to tell you about this cool thing they have just found out about. For a chat. To find out about your day.

When you’re busy, who do you want to take the call from?

My philosophy on email isn’t just about driving sales from email – it’s about being the friend that people want to hear from. This philosophy let me to write the book Do/Open.

Q: Something you speak about and do. You have 2 types of newsletters, don’t you?
A; The mistake people make is being clear. Selling is one thing, sharing is another. It’s common sense. When you’re selling – sell! When you’re sharing, share. Don’t get caught in the middle.
People often start newsletters, say they don’t work, and then stop. Thank goodness we don’t judge the acorn in the same way. These things do take time. This is a community you are serving. Have 2 emails. 1 for sharing info, 1 for selling. Keep them separate

Q: That’s such a good point. But you are famed for your storytelling. Presumably how you sell isn’t just an overt deals email? When you are selling, do you also sell based on stories?
A: Well yeah because people buy into the stories. We have to tell the stories so people understand why we charge what we do. We happen to have the best jeans, the best materials. The best jeans makers. The process is in the house. So yes we tell them all about the type of jeans, and the way its made, and all about the factory journey. If you are selling on price, you are in a terrible business.

A lot of people judge the quality of the business based on the numbers. But honestly, I don’t care. I look at the numbers in a different way, when we are doing interesting things, interesting things happen. You don’t need to worry about sales when you’re doing interesting things.

I think people look at it in the wrong way. It’s not about numbers, and increasing profits by 20%, I care more that the team grow as humans. That we do things that are interesting.

Q: You have a team meeting on Mondays, where you go through numbers. So what do you look at there?
A: Actually, it’s Wednesday morning that’s a creative breakfast. In these meetings, we each share 1 thing: the most interesting thing you’ve found that week. People share what they like, why they find it interesting and bring it in at the Wednesday meeting. This meeting is used as the inspiration behind our emails. In these sessions, we have to explain why we thought this thing was interesting, so we each put the work into finding genuinely interesting things – it’s amazing as people actually get quite competitive about it all! 

Q: David Hieatt on building teams…
A: All I’m trying to do is grow people. That’s what matters. The more I can get them to learn. People leave companies when they’re bored. It’s not because of they want more money. That’s a lie.

Tthis keeps them interested. People won’t remember you for how much money you’ve made, but how many people you’ve helped

Q: How would you go about building up your mailing list in the first place?
A: I actually hate those awful things that work, like competitions, and pop-ups. So we do those things, even if we don’t want to.
However, the things that will build a list is giving it a lot of time, love, consistency and belief. Turn up and do the hard work. Even when things go well, fight complacency. Especially when things are going well. Never settle.
It’s about being totally authentic. Doing things for the benefit of the community. Putting love and time and energy into it.]]></description>
<enclosure  url='https://play.hubhopper.com/7c0266a2fdbc9ea203e22568a8131a0e.mp3?s=rss-feed'  length='57830000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3790</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051560/how-to-create-incredible-email-campaigns-david-hieatt-hiut-denim-the-do-lectures.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051560/how-to-create-incredible-email-campaigns-david-hieatt-hiut-denim-the-do-lectures.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Katy Leeson - Psychology to break through on Social right now and in the future</title>
<link >https://listen.hubhopper.com/episode/katy-leeson-psychology-to-break-through-on-social-right-now-and-in-the-future-1788977419/33051561</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779388</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 16 Feb 2021 21:37:48 +0000</pubDate>
<itunes:summary ><![CDATA[Managing Director of Social Chain UK, Katy Leeson]]></itunes:summary>
<description ><![CDATA[Managing Director of Social Chain UK, Katy Leeson]]></description>
<enclosure  url='https://play.hubhopper.com/1494ee45ebc927c883dbdf576339d870.mp3?s=rss-feed'  length='56770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3720</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051561/katy-leeson-psychology-to-break-through-on-social-right-now-and-in-the-future.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051561/katy-leeson-psychology-to-break-through-on-social-right-now-and-in-the-future.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to use research to build great campaigns</title>
<link >https://listen.hubhopper.com/episode/how-to-use-research-to-build-great-campaigns-1788977419/33051562</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779378</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Feb 2021 21:39:52 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/5df9f59749a627b8632e9a1c6e359ba5.mp3?s=rss-feed'  length='55010000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3605</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051562/how-to-use-research-to-build-great-campaigns.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051562/how-to-use-research-to-build-great-campaigns.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >There\&apos;s a hole in your Bucket - Bryony Thomas, Watertight Marketing</title>
<link >https://listen.hubhopper.com/episode/theres-a-hole-in-your-bucket-bryony-thomas-watertight-marketing-1788977419/33051563</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779407</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 02 Feb 2021 21:41:34 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/39bf9b052c6922efccac4ceeca126bba.mp3?s=rss-feed'  length='51480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3373</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051563/theres-a-hole-in-your-bucket-bryony-thomas-watertight-marketing.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051563/theres-a-hole-in-your-bucket-bryony-thomas-watertight-marketing.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How To Get Press Coverage And Build Links - Carrie Rose of Rise at Seven</title>
<link >https://listen.hubhopper.com/episode/how-to-get-press-coverage-and-build-links-carrie-rose-of-rise-at-seven-1788977419/33051564</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779400</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 Jan 2021 21:39:35 +0000</pubDate>
<itunes:summary ><![CDATA[How do you get press and build links?
Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven.

Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.

Rise at Seven positions themselves as champions in ‘creative campaigns designed for global media impact’. They exist to change the PR game. 

In her own words. Carrie says she ‘has always been rebellious, just to prove a point’. She believes in being brave, bold, and pushing boundaries. Creating ‘random acts of creativity’ in a reactive way to what is trending, can be an excellent way to have an impact. And Carrie encourages us all as marketers to do the same. 

You too can challenge the way that PR and content is approached. First, consider the 3 step process:

It’s simple: Brand+Trend=Increased Spread. 

PR stunts are great when they are done right. But how many PR stunts have we seen that don’t connect back to the brand?
Examples such as the Disney gingerbread Home Alone house, and the Christmas in a Tin stunt were shared (which Carrie subsequently fixed by the way)

Second, to create impactful PR, always consider these 4 key criteria:

Carrie proposed If it doesn’t fit these 4 criteria, go back to the drawing board. Start again.
Here’s how you can meet this criterion:

Encourage brands to be relevant NOW and to react quickly. That’s the key to making it sharable. 

Rise at Seven have built their very own tool to help them to act fast. But Carrie also kindly shared tools which can help us all identify trends such as:

- Buzzsumo API
- Google Trends
- Exploding topics
- Shared count
- Ahrefs
- SEM Rush
- sharedcount.com

These can help us all to keep our fingers on the pulse of what’s going on

Think more about your audience. 

Carrie suggests not to target customers, but to open up the space, and target the wider circle- the people who are connected to your target customers, the people who influence them.
Think of creative ways you can build a fun stunt that is relevant right now, that will have an impact on these people. 

Most companies flip this model upside down, and focus on the very bottom and target the tiny group of direct customers. Sure, you can do it this way, but what if you went for the middle segment? By thinking bigger you will get a bigger reach and have bigger impact. 

Be curious, ask questions to the target audience:

-Where do you get your news
-Which publications do you read
-Dig deeper, look at which get the most social engagement. 
 
This will allow you to think bigger, and reach a larger pool of people.

Often the people who start the conversations, share the content, that reach the people you want to get to are unexpected. To reach the tech and gaming community, Carrie targeted Drum magazine, to get the attention of the marketing community, who she knew would care that the Christmas Tinner was back, and start to share it. 

And the results….

Understand your audience, understand who influences them and how to get links. Know where to get it trending. Know how to get it back to the brand. 

Create the kind of content that people talk about at the pub. 

Have amazing, relevant creative ideas… then ask your team, ask your friends, ask your family:
Do you give a fuck? Would you talk about it in the pub? If they don’t say yes immediately, and want to know more, it should go in the bin. Start again. 

Sharable and engaging content should be the kind of stuff people cant help but talk about, no matter who they are

Evoke emotion

It’s simple really. The best campaigns always do. That’s why we remember them and share them. 

Finally, think about the value of the content… your aim is to get links. Have people click back to your brand. The key to ensuring you get this is to check that your idea ticks AT LEAST ONE of these boxes:

-Adds value
-Positions you as an expert
-Acts as a resource
-Is engaging
Ultimately, if a journalist can cover the story you are proposing, WITHOUT linking, then start again. 

………………………

Finally, a reminder shared with us throughout was:

DON’T FORGET:

Taking the four top tips above is great, but always remember to think like a marketer:

Focus on engagement, traffic and brand awareness. Always bring it back to the brand. The stunt should always be traced back and connected to the brand. 

Like Carrie’s Ikea Bernie Chair (yep that was her!), the Mariah Carey pay per play report, Misguided’s jumpers for you and the dog, and her adult-friendly easter egg complete with sex toy inside. These were all about leading with the brand, being smart, creative, and relevant to now.

We all know the importance of omnichannel marketing, so be smart with it and connect the dots. Keep the brand at the forefront. No marketing should ever sit in isolation.]]></itunes:summary>
<description ><![CDATA[How do you get press and build links?
Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven.

Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.

Rise at Seven positions themselves as champions in ‘creative campaigns designed for global media impact’. They exist to change the PR game. 

In her own words. Carrie says she ‘has always been rebellious, just to prove a point’. She believes in being brave, bold, and pushing boundaries. Creating ‘random acts of creativity’ in a reactive way to what is trending, can be an excellent way to have an impact. And Carrie encourages us all as marketers to do the same. 

You too can challenge the way that PR and content is approached. First, consider the 3 step process:

It’s simple: Brand+Trend=Increased Spread. 

PR stunts are great when they are done right. But how many PR stunts have we seen that don’t connect back to the brand?
Examples such as the Disney gingerbread Home Alone house, and the Christmas in a Tin stunt were shared (which Carrie subsequently fixed by the way)

Second, to create impactful PR, always consider these 4 key criteria:

Carrie proposed If it doesn’t fit these 4 criteria, go back to the drawing board. Start again.
Here’s how you can meet this criterion:

Encourage brands to be relevant NOW and to react quickly. That’s the key to making it sharable. 

Rise at Seven have built their very own tool to help them to act fast. But Carrie also kindly shared tools which can help us all identify trends such as:

- Buzzsumo API
- Google Trends
- Exploding topics
- Shared count
- Ahrefs
- SEM Rush
- sharedcount.com

These can help us all to keep our fingers on the pulse of what’s going on

Think more about your audience. 

Carrie suggests not to target customers, but to open up the space, and target the wider circle- the people who are connected to your target customers, the people who influence them.
Think of creative ways you can build a fun stunt that is relevant right now, that will have an impact on these people. 

Most companies flip this model upside down, and focus on the very bottom and target the tiny group of direct customers. Sure, you can do it this way, but what if you went for the middle segment? By thinking bigger you will get a bigger reach and have bigger impact. 

Be curious, ask questions to the target audience:

-Where do you get your news
-Which publications do you read
-Dig deeper, look at which get the most social engagement. 
 
This will allow you to think bigger, and reach a larger pool of people.

Often the people who start the conversations, share the content, that reach the people you want to get to are unexpected. To reach the tech and gaming community, Carrie targeted Drum magazine, to get the attention of the marketing community, who she knew would care that the Christmas Tinner was back, and start to share it. 

And the results….

Understand your audience, understand who influences them and how to get links. Know where to get it trending. Know how to get it back to the brand. 

Create the kind of content that people talk about at the pub. 

Have amazing, relevant creative ideas… then ask your team, ask your friends, ask your family:
Do you give a fuck? Would you talk about it in the pub? If they don’t say yes immediately, and want to know more, it should go in the bin. Start again. 

Sharable and engaging content should be the kind of stuff people cant help but talk about, no matter who they are

Evoke emotion

It’s simple really. The best campaigns always do. That’s why we remember them and share them. 

Finally, think about the value of the content… your aim is to get links. Have people click back to your brand. The key to ensuring you get this is to check that your idea ticks AT LEAST ONE of these boxes:

-Adds value
-Positions you as an expert
-Acts as a resource
-Is engaging
Ultimately, if a journalist can cover the story you are proposing, WITHOUT linking, then start again. 

………………………

Finally, a reminder shared with us throughout was:

DON’T FORGET:

Taking the four top tips above is great, but always remember to think like a marketer:

Focus on engagement, traffic and brand awareness. Always bring it back to the brand. The stunt should always be traced back and connected to the brand. 

Like Carrie’s Ikea Bernie Chair (yep that was her!), the Mariah Carey pay per play report, Misguided’s jumpers for you and the dog, and her adult-friendly easter egg complete with sex toy inside. These were all about leading with the brand, being smart, creative, and relevant to now.

We all know the importance of omnichannel marketing, so be smart with it and connect the dots. Keep the brand at the forefront. No marketing should ever sit in isolation.]]></description>
<enclosure  url='https://play.hubhopper.com/0611e115358591b046f16aae1c8833c0.mp3?s=rss-feed'  length='55770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3655</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051564/how-to-get-press-coverage-and-build-links-carrie-rose-of-rise-at-seven.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051564/how-to-get-press-coverage-and-build-links-carrie-rose-of-rise-at-seven.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How mental health affected the growth of my business - James Routledge, Sanctus</title>
<link >https://listen.hubhopper.com/episode/how-mental-health-affected-the-growth-of-my-business-james-routledge-sanctus-1788977419/33051565</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779366</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 Jan 2021 21:37:49 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/bdd47a3c80f1803d9ce43e9fa066234c.mp3?s=rss-feed'  length='56230000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3685</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051565/how-mental-health-affected-the-growth-of-my-business-james-routledge-sanctus.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051565/how-mental-health-affected-the-growth-of-my-business-james-routledge-sanctus.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to build a community from scratch</title>
<link >https://listen.hubhopper.com/episode/how-to-build-a-community-from-scratch-1788977419/33051566</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779417</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 15 Dec 2020 21:36:30 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/399383e40782aefbe8d0f2177041abe7.mp3?s=rss-feed'  length='54020000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3540</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051566/how-to-build-a-community-from-scratch.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051566/how-to-build-a-community-from-scratch.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What\&apos;s the ******* point? - Sherilyn Shackell, Founder of The Marketing Academy</title>
<link >https://listen.hubhopper.com/episode/whats-the-point-sherilyn-shackell-founder-of-the-marketing-academy-1788977419/33051567</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779362</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 08 Dec 2020 21:37:19 +0000</pubDate>
<itunes:summary ><![CDATA[Sherilyn is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn\'t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs

In this talk, Sherilyn will share her experience on finding meaning in your life - especially relevant after a tough year in 2020.]]></itunes:summary>
<description ><![CDATA[Sherilyn is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn\'t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs

In this talk, Sherilyn will share her experience on finding meaning in your life - especially relevant after a tough year in 2020.]]></description>
<enclosure  url='https://play.hubhopper.com/1f9a71087d1f57230e4dfc6ebfdff1ab.mp3?s=rss-feed'  length='54480000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3570</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051567/whats-the-point-sherilyn-shackell-founder-of-the-marketing-academy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051567/whats-the-point-sherilyn-shackell-founder-of-the-marketing-academy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The last wednesday @ two of the year</title>
<link >https://listen.hubhopper.com/episode/the-last-wednesday-two-of-the-year-1788977419/33051568</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779403</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 02 Dec 2020 12:14:34 +0000</pubDate>
<itunes:summary ><![CDATA[Yeah. So this is the last Wednesday too, of 2020. And, uh, really at its core, it is simply a thank you message. Um, this was a year, which started with a certain set of expectations and ended with a very different ones. But nonetheless, it\'s been a year where the community has grown from, you know, 11,000 to nearly 20,000 where, uh, some of the world\'s most incredible marketers have spoken with us, but more importantly, we\'ve been blessed to be surrounded by some of the most lovely people in the entire world.

So really, I just wanted to say thank you for this year. I remember when COVID struck and we had to cancel our events. It was a time of fear. Uh, it was a time of high anxiety. And even though parts of that, I\'ve been carried throughout the course of this year, then. The rest of the time has been interspersed with joy, togetherness, feeling like we\'re part of something and, and unity around kindness and love.

While this is the last Wednesday too at the year. Um, it is not the last you\'ll hear of us for the rest of the year. There is so much going on. Uh, we\'ve got two more webinars left. Um, so we had to cancel one of the webinars yesterday. So we\'re going to compact. Uh, our webinars schedule, which will now finish on December the 15th.

So there\'s two webinars left, both starting Tuesday at eight 30 British time. We\'re also launching our rebrand on December the 15th and hopefully. Oh, they can\'t help me to, this will be also launching season three of the webinar schedule, which will be unreal. We\'ll also be sharing more details on the marketing meeting membership, which we\'ll be starting hopefully again, uh, in January, 2021, uh, which is unreal and has been an awful lot of work in the background behind the scenes.

Uh, so hopefully. That\'s something that you can all get really excited for too. Um, so I just want to, it\'s close out with, with the final thing, which is, again, a massive, thank you. It\'s not lost on me, how special all of this is and how none of it would exist would matter without the. Contributions of this amazing community.

I feel so lucky to sit at the middle of it and it\'s, it\'s an eternal joy to, to play a small part in it. So thank you. Once again, do join us for the webinars in a couple of weeks. Keep checking out the, uh, the rebrand and the membership coming up. But on a one-to-one basis, then, you know, thank you for being part of this.

And I just hope you have a massively well-earned rest over this Christmas break. It\'s, uh, it\'s been a hell of a year, but we\'ve come out of it and, uh, let\'s look forward to a big happy, healthy, fun, positive 2021. I love you all. Thank you. See you later.]]></itunes:summary>
<description ><![CDATA[Yeah. So this is the last Wednesday too, of 2020. And, uh, really at its core, it is simply a thank you message. Um, this was a year, which started with a certain set of expectations and ended with a very different ones. But nonetheless, it\'s been a year where the community has grown from, you know, 11,000 to nearly 20,000 where, uh, some of the world\'s most incredible marketers have spoken with us, but more importantly, we\'ve been blessed to be surrounded by some of the most lovely people in the entire world.

So really, I just wanted to say thank you for this year. I remember when COVID struck and we had to cancel our events. It was a time of fear. Uh, it was a time of high anxiety. And even though parts of that, I\'ve been carried throughout the course of this year, then. The rest of the time has been interspersed with joy, togetherness, feeling like we\'re part of something and, and unity around kindness and love.

While this is the last Wednesday too at the year. Um, it is not the last you\'ll hear of us for the rest of the year. There is so much going on. Uh, we\'ve got two more webinars left. Um, so we had to cancel one of the webinars yesterday. So we\'re going to compact. Uh, our webinars schedule, which will now finish on December the 15th.

So there\'s two webinars left, both starting Tuesday at eight 30 British time. We\'re also launching our rebrand on December the 15th and hopefully. Oh, they can\'t help me to, this will be also launching season three of the webinar schedule, which will be unreal. We\'ll also be sharing more details on the marketing meeting membership, which we\'ll be starting hopefully again, uh, in January, 2021, uh, which is unreal and has been an awful lot of work in the background behind the scenes.

Uh, so hopefully. That\'s something that you can all get really excited for too. Um, so I just want to, it\'s close out with, with the final thing, which is, again, a massive, thank you. It\'s not lost on me, how special all of this is and how none of it would exist would matter without the. Contributions of this amazing community.

I feel so lucky to sit at the middle of it and it\'s, it\'s an eternal joy to, to play a small part in it. So thank you. Once again, do join us for the webinars in a couple of weeks. Keep checking out the, uh, the rebrand and the membership coming up. But on a one-to-one basis, then, you know, thank you for being part of this.

And I just hope you have a massively well-earned rest over this Christmas break. It\'s, uh, it\'s been a hell of a year, but we\'ve come out of it and, uh, let\'s look forward to a big happy, healthy, fun, positive 2021. I love you all. Thank you. See you later.]]></description>
<enclosure  url='https://play.hubhopper.com/466bde1312a4486e6a5a82d5efba33ba.mp3?s=rss-feed'  length='3000000'  type='audio/mpeg' ></enclosure>
<itunes:duration >196</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051568/the-last-wednesday-two-of-the-year.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051568/the-last-wednesday-two-of-the-year.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The 5 W’s (and 2 H\&apos;s) on implementing video content in to your marketing mix</title>
<link >https://listen.hubhopper.com/episode/the-5-ws-and-2-hs-on-implementing-video-content-in-to-your-marketing-mix-1788977419/33051569</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779369</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Dec 2020 21:38:01 +0000</pubDate>
<itunes:summary ><![CDATA[What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix?

We all know the best way to sell a product is to build trust with the purchaser right? The best way to build trust is face to face. With the increasing limitations we are dealt with on a daily basis (leaving us in tiers…) we can’t meet everyone face to face so the next best thing is video.

If Gary’s previous talk (Content 101) was about how to create your own content with a smartphone, Content 102 is the professional stage of adding video content to your marketing mix.]]></itunes:summary>
<description ><![CDATA[What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix?

We all know the best way to sell a product is to build trust with the purchaser right? The best way to build trust is face to face. With the increasing limitations we are dealt with on a daily basis (leaving us in tiers…) we can’t meet everyone face to face so the next best thing is video.

If Gary’s previous talk (Content 101) was about how to create your own content with a smartphone, Content 102 is the professional stage of adding video content to your marketing mix.]]></description>
<enclosure  url='https://play.hubhopper.com/5d48d5b493d29e866d5eaef7daccc25b.mp3?s=rss-feed'  length='57300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3755</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051569/the-5-ws-and-2-hs-on-implementing-video-content-in-to-your-marketing-mix.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051569/the-5-ws-and-2-hs-on-implementing-video-content-in-to-your-marketing-mix.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >38,000 New Subscribers in a Year: How I Grew my Newsletter - Harry Dry, Marketing Examples</title>
<link >https://listen.hubhopper.com/episode/38000-new-subscribers-in-a-year-how-i-grew-my-newsletter-harry-dry-marketing-examples-1788977419/33051570</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779371</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 17 Nov 2020 21:40:46 +0000</pubDate>
<itunes:summary ><![CDATA[May 2019. Harry wrote his first marketing article. 

A year and a half later his email list hit 38k.

No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.]]></itunes:summary>
<description ><![CDATA[May 2019. Harry wrote his first marketing article. 

A year and a half later his email list hit 38k.

No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.]]></description>
<enclosure  url='https://play.hubhopper.com/34b60761ade68c34230804ec24003f9b.mp3?s=rss-feed'  length='57220000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3750</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051570/38000-new-subscribers-in-a-year-how-i-grew-my-newsletter-harry-dry-marketing-examples.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051570/38000-new-subscribers-in-a-year-how-i-grew-my-newsletter-harry-dry-marketing-examples.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Personal Branding: How to build an amazing personal brand - Ash Jones and Claudia Cardinali</title>
<link >https://listen.hubhopper.com/episode/personal-branding-how-to-build-an-amazing-personal-brand-ash-jones-and-claudia-cardinali-1788977419/33051571</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779387</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 10 Nov 2020 21:43:03 +0000</pubDate>
<itunes:summary ><![CDATA[A strong personal brand is something people say you need all the time, but rarely tell you how.
That\'s where Ash and Claudia come in.

Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world\'s best known CEOs. In this session - he\'ll speak through how you can do it too.]]></itunes:summary>
<description ><![CDATA[A strong personal brand is something people say you need all the time, but rarely tell you how.
That\'s where Ash and Claudia come in.

Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world\'s best known CEOs. In this session - he\'ll speak through how you can do it too.]]></description>
<enclosure  url='https://play.hubhopper.com/1c42cd873a0bb10ee8258449e59673d2.mp3?s=rss-feed'  length='61720000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4045</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051571/personal-branding-how-to-build-an-amazing-personal-brand-ash-jones-and-claudia-cardinali.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051571/personal-branding-how-to-build-an-amazing-personal-brand-ash-jones-and-claudia-cardinali.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Revealed: better leadership in theory and practice – with Catherine Newman and Penny Ferguson</title>
<link >https://listen.hubhopper.com/episode/revealed-better-leadership-in-theory-and-practice-with-catherine-newman-and-penny-ferguson-1788977419/33051572</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779422</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 03 Nov 2020 09:59:05 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Penny Ferguson (Living Leader) and Catherine Newman (Manchester United) - both accomplished leaders in their own right - talk about great leadership - what it means in theory and what it looks like in practice.

Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately, we have two people who know what to do, and how to do it. In this session, we interview them to find out.]]></itunes:summary>
<description ><![CDATA[In this video Penny Ferguson (Living Leader) and Catherine Newman (Manchester United) - both accomplished leaders in their own right - talk about great leadership - what it means in theory and what it looks like in practice.

Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately, we have two people who know what to do, and how to do it. In this session, we interview them to find out.]]></description>
<enclosure  url='https://play.hubhopper.com/41de8808c6ce00f9d6f8ace1ad9574d6.mp3?s=rss-feed'  length='55300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3624</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051572/revealed-better-leadership-in-theory-and-practice-with-catherine-newman-and-penny-ferguson.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051572/revealed-better-leadership-in-theory-and-practice-with-catherine-newman-and-penny-ferguson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >20 advancements to implement into your social media strategy</title>
<link >https://listen.hubhopper.com/episode/20-advancements-to-implement-into-your-social-media-strategy-1788977419/33051573</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779359</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 13 Oct 2020 20:41:20 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/332507d7961f9d3aeb6a43795fee39b7.mp3?s=rss-feed'  length='55770000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3655</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051573/20-advancements-to-implement-into-your-social-media-strategy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051573/20-advancements-to-implement-into-your-social-media-strategy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to optimise your landing pages – with Hannah Thorpe</title>
<link >https://listen.hubhopper.com/episode/how-to-optimise-your-landing-pages-with-hannah-thorpe-1788977419/33051574</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779436</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 06 Oct 2020 11:27:18 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Hannah Thorpe, Director of Growth Strategy for the agency Found, explains how to optimise your website landing pages.]]></itunes:summary>
<description ><![CDATA[In this video Hannah Thorpe, Director of Growth Strategy for the agency Found, explains how to optimise your website landing pages.]]></description>
<enclosure  url='https://play.hubhopper.com/05181c3542ea4484dd5c7cefca4cc4e4.mp3?s=rss-feed'  length='62490000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4095</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051574/how-to-optimise-your-landing-pages-with-hannah-thorpe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051574/how-to-optimise-your-landing-pages-with-hannah-thorpe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to stand the **** out: Louis Grenier, Everyone Hates Marketers</title>
<link >https://listen.hubhopper.com/episode/how-to-stand-the-out-louis-grenier-everyone-hates-marketers-1788977419/33051575</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779331</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 29 Sep 2020 11:44:39 +0000</pubDate>
<itunes:summary ><![CDATA[How do I make my marketing stand out?

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more.

But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?

Let’s be real; there is a lot of BS clutter in the market, most of the time by people who don’t even know what they’re doing. Marketing can get shady, weird.

The question is, how does a marketer know how to stand out in the right way?

Louis Grenier is the founder of the Everyone Hates Marketers podcast, which has achieved the milestone of over a million downloads. Today, Louis shares with us his knowledge and the strategies that allowed him to take on Everyone Hates Marketers as his full-time career and quit his regular job.

Louis’s Story
Just a few years back, when Louis launched his first-ever business, he put on a nice suit and paid a photographer a huge amount just to get his photoshoot done and ‘look’ like a marketing consultant.

“I thought that was what I was exactly supposed to do,” said Louis.

Soon enough, he realized something else: It doesn’t matter. He learned what indeed is important: strategically standing out.
After putting in the effort and implementing different strategies, he was able to skyrocket his podcast to 1M+ downloads without spending any money on ads. Instead, he decided to spend time on it, and the results were mind-blowing.

Stand the F*ck Out
The Marketplace is Saturated; Get the F*ck over it

Marketers are well-aware of the fact that all industries are saturated, over-populated, and full of competition. The internet is, in fact, full of frustrating battles. The way this happens is that often, competitors copy-paste other peoples’ stuff to race to the bottom for attention shamelessly.

They Never Implement the “How” Strategy

Marketers out there just love stating the obvious. They will try suggesting that you tell stories, develop an emotional connection, be controversial, but will never say HOW one can do it. In simple words, they just love using vague statements.

In marketing, you have FOUR different strategies to choose from:

You can be different and boring if you come up with a boring product, even if you acquire professional marketing skills
You can be the same as others. But, if you come up with average products for average people, you cannot succeed, even if you possess some serious marketing expertise
You can try selling very-specific, niched products with apparently no competition, but in the end, you will still find other brands to compete with and, ultimately, fail. Surpise, surpise!
Radical differentiation is defined as creating specific products for a particular segment of people (the ultimate end to marketing bullshit!)
How to achieve the Radical Differentiation mindset?
When it comes to achieving the radical differentiation mindset, there are four main stages a marketer would have to go through:

Step 1: Get Rid of Self-Limiting Beliefs

Standing out is risky. There is insecurity, guilt, and a lot of stress involved in the tricky process of standing out. But here’s the thing: If you don’t take a risk, you’re going to fall into the clutter. The final result? You may never get noticed. This is why it is critical to get rid of the self-limiting belief that’s been holding you from doing so many amazing things and get noticed, create a movement, and truly put yourself out there if you are serious about selling stuff.]]></itunes:summary>
<description ><![CDATA[How do I make my marketing stand out?

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more.

But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?

Let’s be real; there is a lot of BS clutter in the market, most of the time by people who don’t even know what they’re doing. Marketing can get shady, weird.

The question is, how does a marketer know how to stand out in the right way?

Louis Grenier is the founder of the Everyone Hates Marketers podcast, which has achieved the milestone of over a million downloads. Today, Louis shares with us his knowledge and the strategies that allowed him to take on Everyone Hates Marketers as his full-time career and quit his regular job.

Louis’s Story
Just a few years back, when Louis launched his first-ever business, he put on a nice suit and paid a photographer a huge amount just to get his photoshoot done and ‘look’ like a marketing consultant.

“I thought that was what I was exactly supposed to do,” said Louis.

Soon enough, he realized something else: It doesn’t matter. He learned what indeed is important: strategically standing out.
After putting in the effort and implementing different strategies, he was able to skyrocket his podcast to 1M+ downloads without spending any money on ads. Instead, he decided to spend time on it, and the results were mind-blowing.

Stand the F*ck Out
The Marketplace is Saturated; Get the F*ck over it

Marketers are well-aware of the fact that all industries are saturated, over-populated, and full of competition. The internet is, in fact, full of frustrating battles. The way this happens is that often, competitors copy-paste other peoples’ stuff to race to the bottom for attention shamelessly.

They Never Implement the “How” Strategy

Marketers out there just love stating the obvious. They will try suggesting that you tell stories, develop an emotional connection, be controversial, but will never say HOW one can do it. In simple words, they just love using vague statements.

In marketing, you have FOUR different strategies to choose from:

You can be different and boring if you come up with a boring product, even if you acquire professional marketing skills
You can be the same as others. But, if you come up with average products for average people, you cannot succeed, even if you possess some serious marketing expertise
You can try selling very-specific, niched products with apparently no competition, but in the end, you will still find other brands to compete with and, ultimately, fail. Surpise, surpise!
Radical differentiation is defined as creating specific products for a particular segment of people (the ultimate end to marketing bullshit!)
How to achieve the Radical Differentiation mindset?
When it comes to achieving the radical differentiation mindset, there are four main stages a marketer would have to go through:

Step 1: Get Rid of Self-Limiting Beliefs

Standing out is risky. There is insecurity, guilt, and a lot of stress involved in the tricky process of standing out. But here’s the thing: If you don’t take a risk, you’re going to fall into the clutter. The final result? You may never get noticed. This is why it is critical to get rid of the self-limiting belief that’s been holding you from doing so many amazing things and get noticed, create a movement, and truly put yourself out there if you are serious about selling stuff.]]></description>
<enclosure  url='https://play.hubhopper.com/51306ec710ce42c74c1a70a1c5782353.mp3?s=rss-feed'  length='59800000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3919</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051575/how-to-stand-the-out-louis-grenier-everyone-hates-marketers.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051575/how-to-stand-the-out-louis-grenier-everyone-hates-marketers.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Positioning Jujitsu - How to Win Against Powerful Competitors</title>
<link >https://listen.hubhopper.com/episode/positioning-jujitsu-how-to-win-against-powerful-competitors-1788977419/33051576</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779342</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 22 Sep 2020 15:35:51 +0000</pubDate>
<itunes:summary ><![CDATA[Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo).

In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.]]></itunes:summary>
<description ><![CDATA[Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo).

In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.]]></description>
<enclosure  url='https://play.hubhopper.com/88d58d8718ca60d393505733ddfa1a30.mp3?s=rss-feed'  length='54160000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3549</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051576/positioning-jujitsu-how-to-win-against-powerful-competitors.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051576/positioning-jujitsu-how-to-win-against-powerful-competitors.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Grow Communities on Social Media: Electric House and On The Tools</title>
<link >https://listen.hubhopper.com/episode/how-to-grow-communities-on-social-media-electric-house-and-on-the-tools-1788977419/33051577</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779367</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 08 Sep 2020 09:15:02 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/15cea188c81ff6963bd820407f6231c1.mp3?s=rss-feed'  length='61510000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4030</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051577/how-to-grow-communities-on-social-media-electric-house-and-on-the-tools.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051577/how-to-grow-communities-on-social-media-electric-house-and-on-the-tools.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >10 habits to improve your brain health... - Jordan Harry</title>
<link >https://listen.hubhopper.com/episode/10-habits-to-improve-your-brain-health-jordan-harry-1788977419/33051578</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779411</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 01 Sep 2020 09:24:28 +0000</pubDate>
<itunes:summary ><![CDATA[Everything That You Need to Know about Improving Your Brain Health and Memory, Thinking and Reading Speed, and Information Retention Strategies

Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realize that brain health is just as important as physical health.

For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve his/her brain health.]]></itunes:summary>
<description ><![CDATA[Everything That You Need to Know about Improving Your Brain Health and Memory, Thinking and Reading Speed, and Information Retention Strategies

Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realize that brain health is just as important as physical health.

For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve his/her brain health.]]></description>
<enclosure  url='https://play.hubhopper.com/a276547db2ac42ce3e2d09da8e24090f.mp3?s=rss-feed'  length='69780000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4573</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051578/10-habits-to-improve-your-brain-health-jordan-harry.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051578/10-habits-to-improve-your-brain-health-jordan-harry.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How Social Media has changed, and how to adapt - Hannah Anderson, Co-Founder of Social Chain</title>
<link >https://listen.hubhopper.com/episode/how-social-media-has-changed-and-how-to-adapt-hannah-anderson-co-founder-of-social-chain-1788977419/33051579</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779337</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 25 Aug 2020 09:07:31 +0000</pubDate>
<itunes:summary ><![CDATA[What are some of the most significant recent differences in social media, and what can you do to adapt?

Social media has become a vital, significant, and an immense part of our lives. Social media has become a strategic marketing hub for businesses and brands. But social media changes every day. 

In this session, Hannah Anderson, co-founder of Social Chain, explains how different social media platforms change and how businesses can adapt to these fluctuations and turn them around in their favour.]]></itunes:summary>
<description ><![CDATA[What are some of the most significant recent differences in social media, and what can you do to adapt?

Social media has become a vital, significant, and an immense part of our lives. Social media has become a strategic marketing hub for businesses and brands. But social media changes every day. 

In this session, Hannah Anderson, co-founder of Social Chain, explains how different social media platforms change and how businesses can adapt to these fluctuations and turn them around in their favour.]]></description>
<enclosure  url='https://play.hubhopper.com/810d4131dac0e1c7283fb58593aa72bc.mp3?s=rss-feed'  length='54520000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3572</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051579/how-social-media-has-changed-and-how-to-adapt-hannah-anderson-co-founder-of-social-chain.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051579/how-social-media-has-changed-and-how-to-adapt-hannah-anderson-co-founder-of-social-chain.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What is The Marketing Meetup? Let me tell you...</title>
<link >https://listen.hubhopper.com/episode/what-is-the-marketing-meetup-let-me-tell-you-1788977419/33051580</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779365</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 14 Aug 2020 13:38:50 +0000</pubDate>
<itunes:summary ><![CDATA[Welcome to The Marketing Meetup!

Let me tell you what we\'re all about...]]></itunes:summary>
<description ><![CDATA[Welcome to The Marketing Meetup!

Let me tell you what we\'re all about...]]></description>
<enclosure  url='https://play.hubhopper.com/7523c543036271cbb5a060df15c34cfd.mp3?s=rss-feed'  length='2950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >193</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051580/what-is-the-marketing-meetup-let-me-tell-you.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051580/what-is-the-marketing-meetup-let-me-tell-you.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Personal lessons on digital comms from COVID at a hospital</title>
<link >https://listen.hubhopper.com/episode/personal-lessons-on-digital-comms-from-covid-at-a-hospital-1788977419/33051581</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779416</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 11 Aug 2020 09:05:25 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/aa0f09e593d290c51e4cfe65d5041457.mp3?s=rss-feed'  length='53880000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3530</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051581/personal-lessons-on-digital-comms-from-covid-at-a-hospital.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051581/personal-lessons-on-digital-comms-from-covid-at-a-hospital.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to not fall into a performance marketing rut - Kris Tait, MD of Croud US</title>
<link >https://listen.hubhopper.com/episode/how-to-not-fall-into-a-performance-marketing-rut-kris-tait-md-of-croud-us-1788977419/33051582</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779355</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 04 Aug 2020 15:39:09 +0000</pubDate>
<itunes:summary ><![CDATA[Kris Tait

We have a problem in marketing. We\'re spending our lives focusing on tactics, at the expense of strategy and measurement. 

We can possible all relate to the feeling where the focus on tactics and short term wins not only leaves us wheel spinning with activity where you get nowhere, but it does nothing to help improve the perception of marketing in general and frustration on our parts, too. It\'s easy to do. 

In this session, Kris tackles this problem. 

The performance marketing rut

What’s the difference between a rut and a grave? Dimensions. 

Ruts are one way: you can’t just do the same thing again and again and expect to get different results. 

As marketers, we can’t expect one channel to be your entire strategy. In the talk, Kris gave the example of Facebook where only 63% of US men are on the platform, and 74% of adult Facebook users said they have taken a break from the app, or deleted the app within the last 12 months. 

This plays into the current environment, which is constantly shifting. Look no further than the case of TikTok potentially being banned by the US Government, Facebook boycotts, the antitrust rulings and more to to show how quickly things can change. If TikTok was your only channel that proved effective, you would be in trouble/

So, multichannel works!

In the 10 Key Factors Driving Advertising Effectiveness, Mark Ritson showed that the ROAS from 1 channel = 1, but for six channels, ROAS heads up to 1.37, i.e. a 37% improvement. Mark talks about this point as with the same budget, it’s better to do Facebook AND YouTube, rather than just double Facebook.

￼

Kris shared a case study to illustrate this point, where using YouTube audio ads, Croud were able to register a near 5x growth in branded Google Search. What this shows is even if one channel isn’t ‘working’, the combined effect of the channels results in an uplift for the brand. The argument here: more channels can be better, but you have to view them as a combined effort, rather than just siloed channels.

Short termism vs long term

The impact of short termism is real. Kris illustrated this point with the chart below. Here, brands start investing in marketing advertising, and eventually see their CPA rise, meaning they pull back on spend. Inevitably, this knee jerk reaction results in a reduction of spend, and the cycle begins again.

￼

This plays into the current environment, which is constantly focused on the short term and questions we all hear like: 

- Will this display activity return an ROI?
- Can we just work on the revenue driving tactics for now?
- Have you ever seen prospecting work to a CPA?
- Can we just start with the things that will work, then expand to other tactics?
- Love it, but does that work - other than influencing the conversion?

Kris uses the example of an eCommerce store who’s marketing activity mirrors this trend. The light blue line going across the middle shows the baseline sales for a brand declining because all these bursts of activity erode the brand equity of customers. 
￼

Strategy vs tactics

As marketers, we so often make the mistake of thinking about strategy as tactics.

Kris defines marketing strategy as defining your long-term goals and how you’re planning to achieve them. This is opposed to tactics, which are the specific actions or steps you understand to accomplish your strategy.

“Strategy without tactics is the slowest route to victory. Tactics without strategy are the noice before defeat” - Sun Tzu, The Art of War

￼

A good strategy doesn’t just build on existing strengths - it creates strength. This means to say that even if one thing is working for the moment, your strategy still supports further growth. 

However, new tactics don’t always mean success. Kris gave the example where one of their clients introduced a new tactic into their mix - resellers. 

In this particular occasion, on the surface, the reseller programme went great - traction was high and so were sales. But this came at the cost of other channels and control over the brand, leaving to a devastating result for the business. Just like new channels like the YouTube Audio ads can add to the mix, new tactics can also take away. 

As marketing managers, it’s therefore our job to understand the challenge, the business model, and only then begin with a marketing strategy and the tactics to suit. Finally, we have to be sure to be measuring!
￼

Measurement

Kris gave a full talk on Marketing Attribution at the first Marketing Meetup event in New York. 

So, if you would like a more complete summary, we suggest you head here: https://themarketingmeetup.com/blog/understanding-attribution-kris-tait-md-of-croud/]]></itunes:summary>
<description ><![CDATA[Kris Tait

We have a problem in marketing. We\'re spending our lives focusing on tactics, at the expense of strategy and measurement. 

We can possible all relate to the feeling where the focus on tactics and short term wins not only leaves us wheel spinning with activity where you get nowhere, but it does nothing to help improve the perception of marketing in general and frustration on our parts, too. It\'s easy to do. 

In this session, Kris tackles this problem. 

The performance marketing rut

What’s the difference between a rut and a grave? Dimensions. 

Ruts are one way: you can’t just do the same thing again and again and expect to get different results. 

As marketers, we can’t expect one channel to be your entire strategy. In the talk, Kris gave the example of Facebook where only 63% of US men are on the platform, and 74% of adult Facebook users said they have taken a break from the app, or deleted the app within the last 12 months. 

This plays into the current environment, which is constantly shifting. Look no further than the case of TikTok potentially being banned by the US Government, Facebook boycotts, the antitrust rulings and more to to show how quickly things can change. If TikTok was your only channel that proved effective, you would be in trouble/

So, multichannel works!

In the 10 Key Factors Driving Advertising Effectiveness, Mark Ritson showed that the ROAS from 1 channel = 1, but for six channels, ROAS heads up to 1.37, i.e. a 37% improvement. Mark talks about this point as with the same budget, it’s better to do Facebook AND YouTube, rather than just double Facebook.

￼

Kris shared a case study to illustrate this point, where using YouTube audio ads, Croud were able to register a near 5x growth in branded Google Search. What this shows is even if one channel isn’t ‘working’, the combined effect of the channels results in an uplift for the brand. The argument here: more channels can be better, but you have to view them as a combined effort, rather than just siloed channels.

Short termism vs long term

The impact of short termism is real. Kris illustrated this point with the chart below. Here, brands start investing in marketing advertising, and eventually see their CPA rise, meaning they pull back on spend. Inevitably, this knee jerk reaction results in a reduction of spend, and the cycle begins again.

￼

This plays into the current environment, which is constantly focused on the short term and questions we all hear like: 

- Will this display activity return an ROI?
- Can we just work on the revenue driving tactics for now?
- Have you ever seen prospecting work to a CPA?
- Can we just start with the things that will work, then expand to other tactics?
- Love it, but does that work - other than influencing the conversion?

Kris uses the example of an eCommerce store who’s marketing activity mirrors this trend. The light blue line going across the middle shows the baseline sales for a brand declining because all these bursts of activity erode the brand equity of customers. 
￼

Strategy vs tactics

As marketers, we so often make the mistake of thinking about strategy as tactics.

Kris defines marketing strategy as defining your long-term goals and how you’re planning to achieve them. This is opposed to tactics, which are the specific actions or steps you understand to accomplish your strategy.

“Strategy without tactics is the slowest route to victory. Tactics without strategy are the noice before defeat” - Sun Tzu, The Art of War

￼

A good strategy doesn’t just build on existing strengths - it creates strength. This means to say that even if one thing is working for the moment, your strategy still supports further growth. 

However, new tactics don’t always mean success. Kris gave the example where one of their clients introduced a new tactic into their mix - resellers. 

In this particular occasion, on the surface, the reseller programme went great - traction was high and so were sales. But this came at the cost of other channels and control over the brand, leaving to a devastating result for the business. Just like new channels like the YouTube Audio ads can add to the mix, new tactics can also take away. 

As marketing managers, it’s therefore our job to understand the challenge, the business model, and only then begin with a marketing strategy and the tactics to suit. Finally, we have to be sure to be measuring!
￼

Measurement

Kris gave a full talk on Marketing Attribution at the first Marketing Meetup event in New York. 

So, if you would like a more complete summary, we suggest you head here: https://themarketingmeetup.com/blog/understanding-attribution-kris-tait-md-of-croud/]]></description>
<enclosure  url='https://play.hubhopper.com/6aea11f8ae6b6927ee7e1486f60cb4e9.mp3?s=rss-feed'  length='58350000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3823</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051582/how-to-not-fall-into-a-performance-marketing-rut-kris-tait-md-of-croud-us.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051582/how-to-not-fall-into-a-performance-marketing-rut-kris-tait-md-of-croud-us.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Conversational Marketing Gone Rogue - Jemmi Laaninen, Key Account Manager, Leadoo</title>
<link >https://listen.hubhopper.com/episode/conversational-marketing-gone-rogue-jemmi-laaninen-key-account-manager-leadoo-1788977419/33051583</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779402</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 Jul 2020 09:02:30 +0000</pubDate>
<itunes:summary ><![CDATA[Conversational marketing is one of the most promising innovations in our industry in recent times. It feels like a third revolution is a foot where websites become less static, and they’re replaced by conversations. 
What is conversational marketing?
When the term “conversational marketing,” was first used to describe “a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience.” The most common application of this is through chatbots, which are becoming increasingly sophisticated. 

This week we caught up with Jemmi from Leadoo, who gave us the entire low down on how to define conversational, the best attitude to take in when creating conversational campaigns, and the things that she considers when she does.

The topic is new, yet Jemmi packed a lot into the full hour session, which can be seen in the video.

Or, if you like, you can find the transcript at the bottom of this page, or listen on The Marketing Meetup Podcast. Loads of options! (Apple Podcasts) (Other podcast providers)]]></itunes:summary>
<description ><![CDATA[Conversational marketing is one of the most promising innovations in our industry in recent times. It feels like a third revolution is a foot where websites become less static, and they’re replaced by conversations. 
What is conversational marketing?
When the term “conversational marketing,” was first used to describe “a one-to-one approach to marketing that companies use to shorten their sales cycle, learn about their customers, and create a more human buying experience.” The most common application of this is through chatbots, which are becoming increasingly sophisticated. 

This week we caught up with Jemmi from Leadoo, who gave us the entire low down on how to define conversational, the best attitude to take in when creating conversational campaigns, and the things that she considers when she does.

The topic is new, yet Jemmi packed a lot into the full hour session, which can be seen in the video.

Or, if you like, you can find the transcript at the bottom of this page, or listen on The Marketing Meetup Podcast. Loads of options! (Apple Podcasts) (Other podcast providers)]]></description>
<enclosure  url='https://play.hubhopper.com/d46e299ddad1eece61c5204834291ffd.mp3?s=rss-feed'  length='50320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3297</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051583/conversational-marketing-gone-rogue-jemmi-laaninen-key-account-manager-leadoo.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051583/conversational-marketing-gone-rogue-jemmi-laaninen-key-account-manager-leadoo.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to prove the value of marketing – with Daniel Gilbert</title>
<link >https://listen.hubhopper.com/episode/how-to-prove-the-value-of-marketing-with-daniel-gilbert-1788977419/33051584</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779397</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 21 Jul 2020 16:30:50 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Daniel Gilbert, Founder and CEO of Brainlabs, helps us to prove the value of marketing to others.

As marketers it’s not good enough to do something well and expect the budget to keep on flowing when you haven’t proven the value of it. Even when we know we\'ve done good work we often do a bad job in marketing ourselves, communicating our role within the organisation, and sharing news of our successes.

Daniel Gilbert is one of the world’s most unique thinkers on marketing. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end.

Daniel talks about:

- Why we need to prove the value of marketing, heading back to the ‘Mad Men’ roots
- His test, learn, challenge, earn approach
- Why marketers and advertisers are less trusted than policitians
- His model for truly understanding what matters to organisations
- Why marketers are not the CFO’s enemy
- A model for marketing: strategy, team, insight, testing, measurement
- Why it’s vital to simply understand what a business wants
- His insightsinto growing an agency]]></itunes:summary>
<description ><![CDATA[In this video Daniel Gilbert, Founder and CEO of Brainlabs, helps us to prove the value of marketing to others.

As marketers it’s not good enough to do something well and expect the budget to keep on flowing when you haven’t proven the value of it. Even when we know we\'ve done good work we often do a bad job in marketing ourselves, communicating our role within the organisation, and sharing news of our successes.

Daniel Gilbert is one of the world’s most unique thinkers on marketing. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end.

Daniel talks about:

- Why we need to prove the value of marketing, heading back to the ‘Mad Men’ roots
- His test, learn, challenge, earn approach
- Why marketers and advertisers are less trusted than policitians
- His model for truly understanding what matters to organisations
- Why marketers are not the CFO’s enemy
- A model for marketing: strategy, team, insight, testing, measurement
- Why it’s vital to simply understand what a business wants
- His insightsinto growing an agency]]></description>
<enclosure  url='https://play.hubhopper.com/c9b6546ee786662aaad62fcbad7dcbd6.mp3?s=rss-feed'  length='53600000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3512</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051584/how-to-prove-the-value-of-marketing-with-daniel-gilbert.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051584/how-to-prove-the-value-of-marketing-with-daniel-gilbert.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Getting the right message to the right customer &amp; exploring the opportunity of the disabled market</title>
<link >https://listen.hubhopper.com/episode/getting-the-right-message-to-the-right-customer-exploring-the-opportunity-of-the-disabled-market-1788977419/33051585</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779429</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 14 Jul 2020 09:12:16 +0000</pubDate>
<itunes:summary ><![CDATA[As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.

First we hear from Andy, who gives us a tactical view on how to build your content out using a 6 stage process. Then, we hear from Martyn on a huge opportunity that so many of us are missing.]]></itunes:summary>
<description ><![CDATA[As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.

First we hear from Andy, who gives us a tactical view on how to build your content out using a 6 stage process. Then, we hear from Martyn on a huge opportunity that so many of us are missing.]]></description>
<enclosure  url='https://play.hubhopper.com/1cb4f3888db7bd3e1746013ab115df17.mp3?s=rss-feed'  length='56620000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3710</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051585/getting-the-right-message-to-the-right-customer-exploring-the-opportunity-of-the-disabled-market.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051585/getting-the-right-message-to-the-right-customer-exploring-the-opportunity-of-the-disabled-market.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What They Teach You At Google: How To Be Creative</title>
<link >https://listen.hubhopper.com/episode/what-they-teach-you-at-google-how-to-be-creative-1788977419/33051586</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779373</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 23 Jun 2020 09:15:42 +0000</pubDate>
<itunes:summary ><![CDATA[Today, I’m really excited to have the Joint MD of Bind, a Manchester based agency, Max Hoppy.

Max runs Bind with his brother, Oliver. 2 years and 3 months into business, they’ve just won the Grand Prix award at The Drum Awards (that’s the big one). Max is creative and generous - the first time I met the man it was when he managed to gather up £3k of merchandise from local businesses to give to The Marketing Meetup community, just because he wanted to help. The peace lily behind me… that’s also a Max Hopkinson special.

On a personal level, here’s some mushiness for you. Thirteen weeks ago we had to cancel all our events. To some people, they were a small part of their lives. To other folks, it was more significant. We switched the business up on a pinhead for what has been an amazing journey. As we come to the end of what will be known as season one of the webinars, The Marketing Meetup community has been nothing but incredible. And as I say The Marketing Meetup community, I also very much include this man. Max is an attendee at marketing meetup events, but he has been nothing but supportive, gracious, inspiring, lovely, humble, present, kind, positive, informational, willing, and brilliant to me throughout this period. As I sit here in this chair as I have done these last twelve weeks, I sit here nothing but proud to be associated with this community, but also proud to cap season one off hearing from a friend.

Today’s session is relevant for many reasons, but perhaps the one that struck me the most is right now, we’re all sat in a place where we may have been slugging through these last few weeks, and creativity might have been at a premium. This session is designed to equip you with the tools to embrace your creative side.

This session will run with a presentation, and then a Q&A - although now is the time to get your questions in using the Q&A feature, although as ever, I’d encourage you to stay positively lovely :) Don’t forget, use the thumbs up feature!

Finally, I want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us: I’ll link them in the message too.

So Max, over to you!]]></itunes:summary>
<description ><![CDATA[Today, I’m really excited to have the Joint MD of Bind, a Manchester based agency, Max Hoppy.

Max runs Bind with his brother, Oliver. 2 years and 3 months into business, they’ve just won the Grand Prix award at The Drum Awards (that’s the big one). Max is creative and generous - the first time I met the man it was when he managed to gather up £3k of merchandise from local businesses to give to The Marketing Meetup community, just because he wanted to help. The peace lily behind me… that’s also a Max Hopkinson special.

On a personal level, here’s some mushiness for you. Thirteen weeks ago we had to cancel all our events. To some people, they were a small part of their lives. To other folks, it was more significant. We switched the business up on a pinhead for what has been an amazing journey. As we come to the end of what will be known as season one of the webinars, The Marketing Meetup community has been nothing but incredible. And as I say The Marketing Meetup community, I also very much include this man. Max is an attendee at marketing meetup events, but he has been nothing but supportive, gracious, inspiring, lovely, humble, present, kind, positive, informational, willing, and brilliant to me throughout this period. As I sit here in this chair as I have done these last twelve weeks, I sit here nothing but proud to be associated with this community, but also proud to cap season one off hearing from a friend.

Today’s session is relevant for many reasons, but perhaps the one that struck me the most is right now, we’re all sat in a place where we may have been slugging through these last few weeks, and creativity might have been at a premium. This session is designed to equip you with the tools to embrace your creative side.

This session will run with a presentation, and then a Q&A - although now is the time to get your questions in using the Q&A feature, although as ever, I’d encourage you to stay positively lovely :) Don’t forget, use the thumbs up feature!

Finally, I want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us: I’ll link them in the message too.

So Max, over to you!]]></description>
<enclosure  url='https://play.hubhopper.com/49d463c6cfd7dcb255eee29cc2dc32ac.mp3?s=rss-feed'  length='57550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3771</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051586/what-they-teach-you-at-google-how-to-be-creative.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051586/what-they-teach-you-at-google-how-to-be-creative.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to create beloved brands with Graham Robertson, Author of Beloved Brands</title>
<link >https://listen.hubhopper.com/episode/how-to-create-beloved-brands-with-graham-robertson-author-of-beloved-brands-1788977419/33051587</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779435</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 16 Jun 2020 18:48:06 +0000</pubDate>
<itunes:summary ><![CDATA[We\'re really excited to have the author of Beloved Brands, and founder of the namesake company - Graham Robertson. 

Professionally, Graham has led some of the world\'s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read.

On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly. 

This morning Graham posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs....pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can\'t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don\'t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk.The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.

This session runs with a presentation, and then a Q&A.

Finally, we want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us: I’ll link them in the message too.]]></itunes:summary>
<description ><![CDATA[We\'re really excited to have the author of Beloved Brands, and founder of the namesake company - Graham Robertson. 

Professionally, Graham has led some of the world\'s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read.

On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly. 

This morning Graham posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs....pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can\'t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don\'t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk.The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.

This session runs with a presentation, and then a Q&A.

Finally, we want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us: I’ll link them in the message too.]]></description>
<enclosure  url='https://play.hubhopper.com/b2d95fe69e50ea1b9948cf008d72f6f7.mp3?s=rss-feed'  length='61110000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4004</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051587/how-to-create-beloved-brands-with-graham-robertson-author-of-beloved-brands.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051587/how-to-create-beloved-brands-with-graham-robertson-author-of-beloved-brands.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Webinar with Russell Parsons, Editor of Marketing Week</title>
<link >https://listen.hubhopper.com/episode/webinar-with-russell-parsons-editor-of-marketing-week-1788977419/33051588</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779380</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 09 Jun 2020 18:36:09 +0000</pubDate>
<itunes:summary ><![CDATA[Russell Parsons sits on top of one of the marketing industry’s most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horse\'s mouth. We also snuck in a few tactical questions on what really works on the PR front if you’re looking to be featured in Marketing Week.

Some of the headlines included:

– Knowing your audience and what they are interested in
– Write about content that matters. What will make a difference in the audience’s professional lives?
– Measuring success on impact and influence vs vanity metrics
– Sometimes it is essential to say the things that others don’t want to – be bold
– Understand the context that you’re writing in
– Learn your craft and get as much experience as possible.

And much more! (Thanks to Jessica Houston for the notes!)]]></itunes:summary>
<description ><![CDATA[Russell Parsons sits on top of one of the marketing industry’s most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horse\'s mouth. We also snuck in a few tactical questions on what really works on the PR front if you’re looking to be featured in Marketing Week.

Some of the headlines included:

– Knowing your audience and what they are interested in
– Write about content that matters. What will make a difference in the audience’s professional lives?
– Measuring success on impact and influence vs vanity metrics
– Sometimes it is essential to say the things that others don’t want to – be bold
– Understand the context that you’re writing in
– Learn your craft and get as much experience as possible.

And much more! (Thanks to Jessica Houston for the notes!)]]></description>
<enclosure  url='https://play.hubhopper.com/e324327145487b62168519a90ef52786.mp3?s=rss-feed'  length='54190000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3551</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051588/webinar-with-russell-parsons-editor-of-marketing-week.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051588/webinar-with-russell-parsons-editor-of-marketing-week.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing jobs in the COVID environment</title>
<link >https://listen.hubhopper.com/episode/marketing-jobs-in-the-covid-environment-1788977419/33051589</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779424</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 04 Jun 2020 12:56:59 +0000</pubDate>
<itunes:summary ><![CDATA[Rob Markwell of https://www.pitchconsultants.co.uk/ 
Dominic Phipps of https://www.brandrecruitment.co.uk/

Rob & Dom are not your stereotypical recruiters. As a key part of our community, they understand this industry is driven and enhanced by looking after the people within it; this webinar shows just what we mean.

Their talk is about the current climate in the jobs market in our industry. But they don\'t just talk doom and gloom, they give a great insight into what employers are going through right now, how you can best position yourself for the jobs market and much much more.

Dom and Rob are wonderful supporters of The Marketing Meetup community and even though their businesses have both been hit very hard during the pandemic, they have taken the time to give something back to us. 

We\'re truly grateful for their support and urge you to get in touch with them if you need a recruitment business or any advice.]]></itunes:summary>
<description ><![CDATA[Rob Markwell of https://www.pitchconsultants.co.uk/ 
Dominic Phipps of https://www.brandrecruitment.co.uk/

Rob & Dom are not your stereotypical recruiters. As a key part of our community, they understand this industry is driven and enhanced by looking after the people within it; this webinar shows just what we mean.

Their talk is about the current climate in the jobs market in our industry. But they don\'t just talk doom and gloom, they give a great insight into what employers are going through right now, how you can best position yourself for the jobs market and much much more.

Dom and Rob are wonderful supporters of The Marketing Meetup community and even though their businesses have both been hit very hard during the pandemic, they have taken the time to give something back to us. 

We\'re truly grateful for their support and urge you to get in touch with them if you need a recruitment business or any advice.]]></description>
<enclosure  url='https://play.hubhopper.com/ea534cd3558ab95eddff9169e112a3f9.mp3?s=rss-feed'  length='67390000'  type='audio/mpeg' ></enclosure>
<itunes:duration >4416</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051589/marketing-jobs-in-the-covid-environment.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051589/marketing-jobs-in-the-covid-environment.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Negotiation and Persuasion for Marketers - Chris Smith and John Moss</title>
<link >https://listen.hubhopper.com/episode/negotiation-and-persuasion-for-marketers-chris-smith-and-john-moss-1788977419/33051590</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779330</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 02 Jun 2020 18:38:06 +0000</pubDate>
<itunes:summary ><![CDATA[We negotiate every single day whether we know it or not. Knowing how to navigate these kind of scenarios is an absolute super power, but it’s not something we examine often – even to the point of many folks being actively uncomfortable in these scenarios. This session explores persuasion and negotiation. 

In this session, John and Chris cover:

How to approach negotiation when you are the underdog
Negotiation with people with inherent biases
Why persuasion should be the first port of call, not negotiation
Positive, negative, and supporting levers
How preparation is key when heading into a negotiation
How environment impacts negotiation
Techniques for approaching negotiation, including listing the important factors to you before heading in
And much more!]]></itunes:summary>
<description ><![CDATA[We negotiate every single day whether we know it or not. Knowing how to navigate these kind of scenarios is an absolute super power, but it’s not something we examine often – even to the point of many folks being actively uncomfortable in these scenarios. This session explores persuasion and negotiation. 

In this session, John and Chris cover:

How to approach negotiation when you are the underdog
Negotiation with people with inherent biases
Why persuasion should be the first port of call, not negotiation
Positive, negative, and supporting levers
How preparation is key when heading into a negotiation
How environment impacts negotiation
Techniques for approaching negotiation, including listing the important factors to you before heading in
And much more!]]></description>
<enclosure  url='https://play.hubhopper.com/eb5e086bcec9cf11d1d7379da4c904d3.mp3?s=rss-feed'  length='54910000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3598</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051590/negotiation-and-persuasion-for-marketers-chris-smith-and-john-moss.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051590/negotiation-and-persuasion-for-marketers-chris-smith-and-john-moss.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to Get the Most Out of Linkedin with John Espirian</title>
<link >https://listen.hubhopper.com/episode/how-to-get-the-most-out-of-linkedin-with-john-espirian-1788977419/33051591</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779375</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 May 2020 20:55:24 +0000</pubDate>
<itunes:summary ><![CDATA[Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.

In this session, John covers:

- How to generate content for Linkedin
- The metrics you need to be looking at to measure success
- How to adopt a follow first strategy, as opposed to a connect first strategy
- What the deal is with ‘trending’ on Linkedin
- How long you should expect to be posting on Linkedin before seeing results
- Why you shouldn’t be looking to automate on Linkedin
- The golden ratio between posting and commenting on the platform
- How to use Hashtags
- Asking for recommendations
- Linkedin’s Social Selling Index
- The best strategies when it comes to growing your company page
- How to get in difficult to reach people
- The need for quality!
- And much more!

----

John Espirian’s profile:

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

We need to thank the sponsors too, all of whom have been unbelievable. They’ve really kept this show on the road, and while we’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. Thank you to Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human.]]></itunes:summary>
<description ><![CDATA[Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.

In this session, John covers:

- How to generate content for Linkedin
- The metrics you need to be looking at to measure success
- How to adopt a follow first strategy, as opposed to a connect first strategy
- What the deal is with ‘trending’ on Linkedin
- How long you should expect to be posting on Linkedin before seeing results
- Why you shouldn’t be looking to automate on Linkedin
- The golden ratio between posting and commenting on the platform
- How to use Hashtags
- Asking for recommendations
- Linkedin’s Social Selling Index
- The best strategies when it comes to growing your company page
- How to get in difficult to reach people
- The need for quality!
- And much more!

----

John Espirian’s profile:

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

We need to thank the sponsors too, all of whom have been unbelievable. They’ve really kept this show on the road, and while we’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. Thank you to Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human.]]></description>
<enclosure  url='https://play.hubhopper.com/bf913a58d013c0e9c27b5b64aad250f0.mp3?s=rss-feed'  length='55310000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3624</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051591/how-to-get-the-most-out-of-linkedin-with-john-espirian.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051591/how-to-get-the-most-out-of-linkedin-with-john-espirian.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The new reality of events - still 90% process, 10% glory, with Emma Honeybone</title>
<link >https://listen.hubhopper.com/episode/the-new-reality-of-events-still-90-process-10-glory-with-emma-honeybone-1788977419/33051592</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779382</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 19 May 2020 14:36:56 +0000</pubDate>
<itunes:summary ><![CDATA[Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us.

Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more.

Emma herself has been on an incredible journey through marketing over the past number of years. Starting at BT, she’s held a vast array of marketing roles in a whole range of companies. Today she’s responsible for ‘all the fun stuff at Engine’ - specifically, engagement with clients throughout the whole Engine group, which would no doubt have been interesting in the past 9 weeks.

The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. The gut feeling would be that this changes everything. Both Emma and us share an opinion that in fact, much has stayed the same when it comes to putting on a great event. This session will discuss and look at both, before answering your questions.

Want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us.

---

https://themarketingmeetup.com

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us.

Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more.

Emma herself has been on an incredible journey through marketing over the past number of years. Starting at BT, she’s held a vast array of marketing roles in a whole range of companies. Today she’s responsible for ‘all the fun stuff at Engine’ - specifically, engagement with clients throughout the whole Engine group, which would no doubt have been interesting in the past 9 weeks.

The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. The gut feeling would be that this changes everything. Both Emma and us share an opinion that in fact, much has stayed the same when it comes to putting on a great event. This session will discuss and look at both, before answering your questions.

Want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us.

---

https://themarketingmeetup.com

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/cedcc33d0d43e8f9883d9c6c6a524683.mp3?s=rss-feed'  length='55580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3642</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051592/the-new-reality-of-events-still-90-process-10-glory-with-emma-honeybone.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051592/the-new-reality-of-events-still-90-process-10-glory-with-emma-honeybone.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Marketing in the time of Coronavirus with Mark Ritson</title>
<link >https://listen.hubhopper.com/episode/marketing-in-the-time-of-coronavirus-with-mark-ritson-1788977419/33051593</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779349</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 12 May 2020 08:44:37 +0000</pubDate>
<itunes:summary ><![CDATA[The coronavirus crisis will test us all as marketers. Mark Ritson doesn\'t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world\'s best known marketers. 

In this session, Mark covers:

- Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: \"Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios\"
- The brands doing a good job throughout the Covid crisis right now
- How history has taught us now is not the time to start investing in marketing
- How to convince the board that marketing is worth the investment
- How we\'re all likely to bounce back into the same behaviours as what we did before Covid
- Planning for a longer-term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks
- What books and courses people should be looking at, as well as Linkedin recommendations
- How folks should be adapting in the case of redundancy or being furloughed
- Whether marketing is now being exposed for it\'s short-termist approach
- The things most companies overlook in their

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing through human storytelling
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[The coronavirus crisis will test us all as marketers. Mark Ritson doesn\'t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world\'s best known marketers. 

In this session, Mark covers:

- Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: \"Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios\"
- The brands doing a good job throughout the Covid crisis right now
- How history has taught us now is not the time to start investing in marketing
- How to convince the board that marketing is worth the investment
- How we\'re all likely to bounce back into the same behaviours as what we did before Covid
- Planning for a longer-term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks
- What books and courses people should be looking at, as well as Linkedin recommendations
- How folks should be adapting in the case of redundancy or being furloughed
- Whether marketing is now being exposed for it\'s short-termist approach
- The things most companies overlook in their

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing through human storytelling
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/3c9908b0690a58296b21693d8dcb4995.mp3?s=rss-feed'  length='56990000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3735</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051593/marketing-in-the-time-of-coronavirus-with-mark-ritson.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051593/marketing-in-the-time-of-coronavirus-with-mark-ritson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Why finance isn\&apos;t the enemy, and strategies for approaching Covid - Deepa Shah, Founder of Lab-Eight</title>
<link >https://listen.hubhopper.com/episode/why-finance-isnt-the-enemy-and-strategies-for-approaching-covid-deepa-shah-founder-of-lab-eight-1788977419/33051594</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779392</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 05 May 2020 19:55:31 +0000</pubDate>
<itunes:summary ><![CDATA[Too often, the finance team is presented as the enemy - the unreasonable person delivering the \'computer says no\' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more.
Specifically, our questioning focused on:

How marketers can approach working with their finance team, and vice versa
How can we make budgets more accurate which look into the future?
Methodologies for budgeting and the degree of tolerance do you tend to build into it?
Advice for folks who are cash poor right now, but with strong orders on the books in six months time?
The fundamentals of finance Deepa wishes everyone would grasp?
Where marketers should be looking first to upskill?
The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in?
Should SME’s take up the government bounce back loan? Pros and Cons?

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[Too often, the finance team is presented as the enemy - the unreasonable person delivering the \'computer says no\' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more.
Specifically, our questioning focused on:

How marketers can approach working with their finance team, and vice versa
How can we make budgets more accurate which look into the future?
Methodologies for budgeting and the degree of tolerance do you tend to build into it?
Advice for folks who are cash poor right now, but with strong orders on the books in six months time?
The fundamentals of finance Deepa wishes everyone would grasp?
Where marketers should be looking first to upskill?
The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in?
Should SME’s take up the government bounce back loan? Pros and Cons?

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/b6e58e5ccebe991ee10903aeb17583de.mp3?s=rss-feed'  length='55320000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3625</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051594/why-finance-isnt-the-enemy-and-strategies-for-approaching-covid-deepa-shah-founder-of-lab-eight.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051594/why-finance-isnt-the-enemy-and-strategies-for-approaching-covid-deepa-shah-founder-of-lab-eight.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How are brands reacting on the fly with their influencer campaigns? - Lisa Targett, TRIBE</title>
<link >https://listen.hubhopper.com/episode/how-are-brands-reacting-on-the-fly-with-their-influencer-campaigns-lisa-targett-tribe-1788977419/33051595</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779385</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 28 Apr 2020 19:50:06 +0000</pubDate>
<itunes:summary ><![CDATA[Today we have the absolute pleasure of welcoming Lisa Targett, General Manager of TRIBE - a self serve marketplace which connects influencers (and not just huge influencers either!) to brands.

Lisa herself is seen as one of the go-to influencers in the influencer marketing scene. In two short years, she’s been integral in moving TRIBE to work with some of the world’s biggest brands, such as Waitrose, Rimmel, Amazon, TikTok, and Unilever. TRIBE itself is actually backed by the former CMO of Unilever, Keith Weed.

Lisa is a previous Marketing Meetup speaker, and someone I really came to admire. On the night of her last talk with the Marketing Meetup, and this is the first time this has ever happened, the AV broke at the venue meaning she couldn’t present slides, and yet still went on to tear up the stage with an informative, interesting talk - know that Lisa is a person I hold in high regard and have absolute respect for!

The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. And while much of the conversation has been based in supporting one another and helping each other grow, I’ve seen relatively little in the way of analysis or even presentation on how brands are actually winning or losing during this time, and how they’re adapting. Lisa has access to some of this data, and will hopefully be sharing some with us today.

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock 
https://www.pitchconsultants.co.uk/


Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[Today we have the absolute pleasure of welcoming Lisa Targett, General Manager of TRIBE - a self serve marketplace which connects influencers (and not just huge influencers either!) to brands.

Lisa herself is seen as one of the go-to influencers in the influencer marketing scene. In two short years, she’s been integral in moving TRIBE to work with some of the world’s biggest brands, such as Waitrose, Rimmel, Amazon, TikTok, and Unilever. TRIBE itself is actually backed by the former CMO of Unilever, Keith Weed.

Lisa is a previous Marketing Meetup speaker, and someone I really came to admire. On the night of her last talk with the Marketing Meetup, and this is the first time this has ever happened, the AV broke at the venue meaning she couldn’t present slides, and yet still went on to tear up the stage with an informative, interesting talk - know that Lisa is a person I hold in high regard and have absolute respect for!

The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. And while much of the conversation has been based in supporting one another and helping each other grow, I’ve seen relatively little in the way of analysis or even presentation on how brands are actually winning or losing during this time, and how they’re adapting. Lisa has access to some of this data, and will hopefully be sharing some with us today.

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock 
https://www.pitchconsultants.co.uk/


Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/d70077f7ce52ebabbdd0b7bdd4efddaf.mp3?s=rss-feed'  length='59240000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3881</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051595/how-are-brands-reacting-on-the-fly-with-their-influencer-campaigns-lisa-targett-tribe.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051595/how-are-brands-reacting-on-the-fly-with-their-influencer-campaigns-lisa-targett-tribe.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Ask Me Anything! With Dave Gerhardt, CMO of Privy and Ex-Drift</title>
<link >https://listen.hubhopper.com/episode/ask-me-anything-with-dave-gerhardt-cmo-of-privy-and-ex-drift-1788977419/33051596</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779351</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 21 Apr 2020 20:12:02 +0000</pubDate>
<itunes:summary ><![CDATA[Today we have the absolute pleasure of welcoming Dave Gerhardt (DG to his friends), CMO of Privy. 

Dave, for me, represents one of the most exciting practitioners in the marketing industry today. Working in several of Boston\'s best known companies since 2009 including Constant Contact and HubSpot, for me at least, Dave came into view with his work at Drift. For me, during these times whenever anyone asked me who was killing it in the marketing world, I would always revert to the work being done by the company at the time. 

Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following - the A-List, which you can be part of too.

There are two things I’ve really come to admire about Dave. The first is that he is a dedicated family man. But perhaps the thing that has most impressed me about Dave is his willingness to share however. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but I know I have personally gained a lot from Dave’s work. 

----

* First off, how are you? How are you adjusting to this new world? Any learnings so far?
* For the folks at home, how would you characterise yourself as a marketer?
* Many of the folks here in the UK won’t use the term playbook - could you explain the concept of your ‘playbook’ to the audience, and what are the key constitute parts of the playbook for you? Does it change over time or is it designed to address the fundamentals of marketing?
* What has been added to the playbook since you joined Privy? What has been taken away/ Most fundamentally, have you developed an idea of the things that would always stay consistent in marketing, regardless of industry?
* If you were to replay your time at Drift - other than podcasting - what would the first and last marketing \'plays\' you\'d use?
* You’ve successfully played a huge part in a growing brand. What changed over the course of time as the company grew from a marketing perspective? When you suddenly had access to more money for spend? Where did you put it first and foremost?
* When approaching the new role at Privy, how did you approach day one and week one? 
* Did you rewrite the marketing strategy? How long in advance did you plan? If so, what are the headers that you included? Right here I’m trying to get to a place of understanding your approach to marketing as a whole.
* What was your approached dealing with the present Covid crisis?
* What\'s your biggest weakness as a marketer and how have you mitigated that in your current team?
* One of the struggles I’m personally having right now is being empathetic on a mass scale through my written communication. How are you approaching folks who may be in very different headspaces, with systems that have historically been built based on personas?
* You have previously been an advocate of not being able to put an ROI figure next to every bit of activity you engage in. There will be some in the audience, particularly now, who will be asked by their boss to count every penny. How do you justify those moments which won’t have a clear attribution angle to take to the board?
* You’ve previously spoken a lot about the role David Cancel has had on you and your career in a nephew/uncle role. What lessons do you take from him that still serve you well today, and what is your view on mentorship in general?
* For marketing generalists currently out of work or furloughed who want to spend some time upskilling - which area/s would you suggest they focus on and why?
* Gun to your head, what is the top three books people should read in the next few weeks? Which are those people should avoid? Do you have a technique for reading which has been effective?
* Number one shoe of all time?

Please do give some love to our amazing sponsors

Content Cal: 
https://hubs.ly/H0lrz530

Fiverr: 
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: 
https://leadoo.com/

Cambridge Marketing College: 
https://www.marketingcollege.com/

Human:
https://thisishuman.co.uk

Brand Recruitment: 
https://www.brandrecruitment.co.uk/

Bravo Marketing:
https://bravomarketing.co.uk/

Pitch Consultants 
https://www.pitchconsultants.co.uk/

Redgate Software: 
https://www.red-gate.com/

Third Light: 
https://www.thirdlight.com/

Further: 
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[Today we have the absolute pleasure of welcoming Dave Gerhardt (DG to his friends), CMO of Privy. 

Dave, for me, represents one of the most exciting practitioners in the marketing industry today. Working in several of Boston\'s best known companies since 2009 including Constant Contact and HubSpot, for me at least, Dave came into view with his work at Drift. For me, during these times whenever anyone asked me who was killing it in the marketing world, I would always revert to the work being done by the company at the time. 

Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following - the A-List, which you can be part of too.

There are two things I’ve really come to admire about Dave. The first is that he is a dedicated family man. But perhaps the thing that has most impressed me about Dave is his willingness to share however. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but I know I have personally gained a lot from Dave’s work. 

----

* First off, how are you? How are you adjusting to this new world? Any learnings so far?
* For the folks at home, how would you characterise yourself as a marketer?
* Many of the folks here in the UK won’t use the term playbook - could you explain the concept of your ‘playbook’ to the audience, and what are the key constitute parts of the playbook for you? Does it change over time or is it designed to address the fundamentals of marketing?
* What has been added to the playbook since you joined Privy? What has been taken away/ Most fundamentally, have you developed an idea of the things that would always stay consistent in marketing, regardless of industry?
* If you were to replay your time at Drift - other than podcasting - what would the first and last marketing \'plays\' you\'d use?
* You’ve successfully played a huge part in a growing brand. What changed over the course of time as the company grew from a marketing perspective? When you suddenly had access to more money for spend? Where did you put it first and foremost?
* When approaching the new role at Privy, how did you approach day one and week one? 
* Did you rewrite the marketing strategy? How long in advance did you plan? If so, what are the headers that you included? Right here I’m trying to get to a place of understanding your approach to marketing as a whole.
* What was your approached dealing with the present Covid crisis?
* What\'s your biggest weakness as a marketer and how have you mitigated that in your current team?
* One of the struggles I’m personally having right now is being empathetic on a mass scale through my written communication. How are you approaching folks who may be in very different headspaces, with systems that have historically been built based on personas?
* You have previously been an advocate of not being able to put an ROI figure next to every bit of activity you engage in. There will be some in the audience, particularly now, who will be asked by their boss to count every penny. How do you justify those moments which won’t have a clear attribution angle to take to the board?
* You’ve previously spoken a lot about the role David Cancel has had on you and your career in a nephew/uncle role. What lessons do you take from him that still serve you well today, and what is your view on mentorship in general?
* For marketing generalists currently out of work or furloughed who want to spend some time upskilling - which area/s would you suggest they focus on and why?
* Gun to your head, what is the top three books people should read in the next few weeks? Which are those people should avoid? Do you have a technique for reading which has been effective?
* Number one shoe of all time?

Please do give some love to our amazing sponsors

Content Cal: 
https://hubs.ly/H0lrz530

Fiverr: 
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: 
https://leadoo.com/

Cambridge Marketing College: 
https://www.marketingcollege.com/

Human:
https://thisishuman.co.uk

Brand Recruitment: 
https://www.brandrecruitment.co.uk/

Bravo Marketing:
https://bravomarketing.co.uk/

Pitch Consultants 
https://www.pitchconsultants.co.uk/

Redgate Software: 
https://www.red-gate.com/

Third Light: 
https://www.thirdlight.com/

Further: 
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/96b930a2c22be2f3086b2d37927876f7.mp3?s=rss-feed'  length='52730000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3455</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051596/ask-me-anything-with-dave-gerhardt-cmo-of-privy-and-ex-drift.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051596/ask-me-anything-with-dave-gerhardt-cmo-of-privy-and-ex-drift.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Where has it all gone wrong? – Rory Sutherland, Vice Chair Ogilvy</title>
<link >https://listen.hubhopper.com/episode/where-has-it-all-gone-wrong-rory-sutherland-vice-chair-ogilvy-1788977419/33051597</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779405</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 15 Apr 2020 07:19:04 +0000</pubDate>
<itunes:summary ><![CDATA[The pandemic gave the advertising agency world a chance at a reset. A chance to question why we do what we do, and how we do it. 

In this comprehensive webinar, ad-land legend Rory Sutherland shares his views on where the advertising industry has got it wrong so far, and where the opportunities lie to make the industry better, and more effective.



Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[The pandemic gave the advertising agency world a chance at a reset. A chance to question why we do what we do, and how we do it. 

In this comprehensive webinar, ad-land legend Rory Sutherland shares his views on where the advertising industry has got it wrong so far, and where the opportunities lie to make the industry better, and more effective.



Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/7860e5d601881ae150d65ad62ea33662.mp3?s=rss-feed'  length='92680000'  type='audio/mpeg' ></enclosure>
<itunes:duration >6073</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051597/where-has-it-all-gone-wrong-rory-sutherland-vice-chair-ogilvy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051597/where-has-it-all-gone-wrong-rory-sutherland-vice-chair-ogilvy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to manage a brand in a crisis – with Margaret Molloy</title>
<link >https://listen.hubhopper.com/episode/how-to-manage-a-brand-in-a-crisis-with-margaret-molloy-1788977419/33051598</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779361</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 08 Apr 2020 05:50:14 +0000</pubDate>
<itunes:summary ><![CDATA[How has branding changed since the pandemic?

In this video Margaret Molloy, Global CMO of Siegel+Gale - one of the world\'s best known brand strategy and design agencies - talks us through what\'s changed and what remains the same.

In this wide ranging interview, we cover: 

- What leadership is like, when working from home.
- The varying function of the CMO role.
- The definition of a brand.
- The importance of simplicity in branding.
- Where can people look to simplify their branding
- How does an agency prepare for a crisis like this?
- The role of leadership and communication in times of crisis like COVID-19?
- What role brands have in a time such as the one we\'re experiencing right now with COVID-19
- How can brands add value in the face of uncertainty? What brands are getting it right
- How we are seeing brands engage in new partnerships in the face of COVID-19.
- The various companies are experiencing a surge in growth tied to COVID-19. 
- What brands are getting it right?
- Is there a place for humour in response to COVID-19?
- A lot of brands have changed their logos to promote social distancing.
- What about brands making missteps?
- Whether now is the time to double down on branding?
- What is top of mind for CMOs right now?
- Margaret\'s side-hustle: #WearingIrish.

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></itunes:summary>
<description ><![CDATA[How has branding changed since the pandemic?

In this video Margaret Molloy, Global CMO of Siegel+Gale - one of the world\'s best known brand strategy and design agencies - talks us through what\'s changed and what remains the same.

In this wide ranging interview, we cover: 

- What leadership is like, when working from home.
- The varying function of the CMO role.
- The definition of a brand.
- The importance of simplicity in branding.
- Where can people look to simplify their branding
- How does an agency prepare for a crisis like this?
- The role of leadership and communication in times of crisis like COVID-19?
- What role brands have in a time such as the one we\'re experiencing right now with COVID-19
- How can brands add value in the face of uncertainty? What brands are getting it right
- How we are seeing brands engage in new partnerships in the face of COVID-19.
- The various companies are experiencing a surge in growth tied to COVID-19. 
- What brands are getting it right?
- Is there a place for humour in response to COVID-19?
- A lot of brands have changed their logos to promote social distancing.
- What about brands making missteps?
- Whether now is the time to double down on branding?
- What is top of mind for CMOs right now?
- Margaret\'s side-hustle: #WearingIrish.

Please do give some love to our amazing sponsors and go check them out. Without them, these incredible webinars wouldn\'t happen. We vouch for each and every one of them!

Content Cal: Ditch those stressful spreadsheets – organise all your content marketing in one beautifully simple calendar.
https://hubs.ly/H0lrz530

Fiverr: An online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
https://track.fiverr.com/visit/?bta=74714&brand=fiverrcpa 

Leadoo: Helping SMEs turn website visitors into qualified leads through conversational marketing
https://leadoo.com/

Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships
https://www.marketingcollege.com/

Human: Marketing but for humans
https://thisishuman.co.uk

Brand Recruitment: An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup 
https://www.brandrecruitment.co.uk/

Bravo Marketing: Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson 
https://bravomarketing.co.uk/

Pitch Consultants: Recruiters who put the community first and are a genuine pleasure to work with. Based in Birmingham and Manchester, these guys rock
https://www.pitchconsultants.co.uk/

Redgate Software: A software company on the up and up, proudly Cambridge based, and always looking for marketers. 
https://www.red-gate.com/

Third Light: A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives
https://www.thirdlight.com/

Further: A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people. Say thanks to Lou.
https://www.further.co.uk/]]></description>
<enclosure  url='https://play.hubhopper.com/dbdc795f875e7d45c8e996838c977e2f.mp3?s=rss-feed'  length='53580000'  type='audio/mpeg' ></enclosure>
<itunes:duration >3511</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051598/how-to-manage-a-brand-in-a-crisis-with-margaret-molloy.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051598/how-to-manage-a-brand-in-a-crisis-with-margaret-molloy.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >How to gain a competitive edge in times of fear and uncertainty – with Rand Fishkin</title>
<link >https://listen.hubhopper.com/episode/how-to-gain-a-competitive-edge-in-times-of-fear-and-uncertainty-with-rand-fishkin-1788977419/33051599</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779412</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Wed, 01 Apr 2020 09:35:05 +0000</pubDate>
<itunes:summary ><![CDATA[In this video Rand Fishkin talks about how to gain a competitive edge in times of fear and uncertainty.

Founder of SparkToro and Moz, Rand Fishkin has built globally successful and renowned businesses during the recessions of the last 20 years. In this time, he\'s seen various folks succeed and fail during those periods, too.

As a society, we can no longer continue to operate in the same way as we did before, and just expect things to be the same. Given the present environment, this talk feels relevant and helpful for all who can make it.]]></itunes:summary>
<description ><![CDATA[In this video Rand Fishkin talks about how to gain a competitive edge in times of fear and uncertainty.

Founder of SparkToro and Moz, Rand Fishkin has built globally successful and renowned businesses during the recessions of the last 20 years. In this time, he\'s seen various folks succeed and fail during those periods, too.

As a society, we can no longer continue to operate in the same way as we did before, and just expect things to be the same. Given the present environment, this talk feels relevant and helpful for all who can make it.]]></description>
<enclosure  url='https://play.hubhopper.com/7a7fec4a921866b3e0de68c31679dc4a.mp3?s=rss-feed'  length='77290000'  type='audio/mpeg' ></enclosure>
<itunes:duration >5065</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051599/how-to-gain-a-competitive-edge-in-times-of-fear-and-uncertainty-with-rand-fishkin.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051599/how-to-gain-a-competitive-edge-in-times-of-fear-and-uncertainty-with-rand-fishkin.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >The Marketing Meetup and Coronavirus</title>
<link >https://listen.hubhopper.com/episode/the-marketing-meetup-and-coronavirus-1788977419/33051600</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779414</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Fri, 13 Mar 2020 11:23:53 +0000</pubDate>
<itunes:summary ><![CDATA[Response to Coronavirus.]]></itunes:summary>
<description ><![CDATA[Response to Coronavirus.]]></description>
<enclosure  url='https://play.hubhopper.com/a8b46fb9d50d2e2d98326c4790d6c6ab.mp3?s=rss-feed'  length='2950000'  type='audio/mpeg' ></enclosure>
<itunes:duration >193</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051600/the-marketing-meetup-and-coronavirus.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051600/the-marketing-meetup-and-coronavirus.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >What is product marketing? - Ben Rees, Redgate Software at The Marketing Meetup</title>
<link >https://listen.hubhopper.com/episode/what-is-product-marketing-ben-rees-redgate-software-at-the-marketing-meetup-1788977419/33051601</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779356</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 12 Dec 2019 15:42:55 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/c192869d0af072c2ed68f7201b55dc58.mp3?s=rss-feed'  length='16410000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1075</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051601/what-is-product-marketing-ben-rees-redgate-software-at-the-marketing-meetup.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051601/what-is-product-marketing-ben-rees-redgate-software-at-the-marketing-meetup.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Russell Parsons, Editor of Marketing Week - Winning the battle for marketing\&apos;s soul</title>
<link >https://listen.hubhopper.com/episode/russell-parsons-editor-of-marketing-week-winning-the-battle-for-marketings-soul-1788977419/33051602</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779420</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Tue, 26 Nov 2019 17:19:15 +0000</pubDate>
<itunes:summary ><![CDATA[Russell Parsons is the Editor of the industry leading publication, Marketing Week.
The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.]]></itunes:summary>
<description ><![CDATA[Russell Parsons is the Editor of the industry leading publication, Marketing Week.
The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.]]></description>
<enclosure  url='https://play.hubhopper.com/c2278ac5ea6e50baa6e43998c506268e.mp3?s=rss-feed'  length='30300000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1985</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051602/russell-parsons-editor-of-marketing-week-winning-the-battle-for-marketings-soul.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051602/russell-parsons-editor-of-marketing-week-winning-the-battle-for-marketings-soul.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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<title >Don\&apos;t build a brand, build a personality – Hannah Anderson</title>
<link >https://listen.hubhopper.com/episode/dont-build-a-brand-build-a-personality-hannah-anderson-1788977419/33051603</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779430</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Mon, 28 Oct 2019 21:49:20 +0000</pubDate>
<itunes:summary ><![CDATA[Hannah Anderson is the Director of Social & Creative at Media Chain and a #Vogue25 \'Most influential Women 2018\'.

In this live talk she describes her own experiences of using social media and how she build her online personality, rather than a brand.

Recorded live at The Marketing Meetup.]]></itunes:summary>
<description ><![CDATA[Hannah Anderson is the Director of Social & Creative at Media Chain and a #Vogue25 \'Most influential Women 2018\'.

In this live talk she describes her own experiences of using social media and how she build her online personality, rather than a brand.

Recorded live at The Marketing Meetup.]]></description>
<enclosure  url='https://play.hubhopper.com/6eb8eb4d8169972b092e8d7091ed909f.mp3?s=rss-feed'  length='27090000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1775</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051603/dont-build-a-brand-build-a-personality-hannah-anderson.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051603/dont-build-a-brand-build-a-personality-hannah-anderson.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
</item>
<item>
<title >Driving growth through PPC - Kat Sale</title>
<link >https://listen.hubhopper.com/episode/driving-growth-through-ppc-kat-sale-1788977419/33051604</link>
<guid >https://app.pigeonpod.cloud/feed/2097502394103468034/episode/2097502632631779358</guid>
<podcast:guid >https://hubhopper.com/podcast/the-marketing-meetup/488272</podcast:guid>
<pubDate >Thu, 17 Oct 2019 15:12:44 +0000</pubDate>
<enclosure  url='https://play.hubhopper.com/bac88d0e068a93183cacd685c5812a29.mp3?s=rss-feed'  length='16550000'  type='audio/mpeg' ></enclosure>
<itunes:duration >1084</itunes:duration>
<author >noquezarry@gmail.com</author>
<itunes:author >The Marketing Meetup</itunes:author>
<itunes:image  href='https://files.hubhopper.com/podcast/488272/episode/33051604/driving-growth-through-ppc-kat-sale.jpg'  url='https://files.hubhopper.com/podcast/488272/episode/33051604/driving-growth-through-ppc-kat-sale.jpg' ></itunes:image>
<itunes:episodeType >full</itunes:episodeType>
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